Marketing Day: New Details On Pinterest’s Ad Plans, Facebook’s Cross-Platform Ad Network & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Pandora Surprises Users With Live, One-On-One #ThumbMoments Concert With Lindsey Stirling
  The music service plays with the idea of the personalized musical experience by taking things a step further — a big step further.
• Pinterest Ad Plans Include Audience Targeting & Conversion Tracking
  Pinterest’s advertising plans, further teased late last Friday when the company announced it would update its privacy policy on Oct. 19, became a little clearer today. The social bookmarking site will offer advertisers the ability to target consumers in their database — for instance, from an email list — with ads on Pinterest. The company […]
• Facebook’s Ad Network Challenge To Google Coming Next Week
  According to the Wall Street Journal, Facebook will roll out its web-wide, cross-platform ad network challenge to the Google Display Network next week. We initially wrote about this last month. Based on the company’s Atlas acquisition from Microsoft, “it promises to help marketers understand which Facebook users have seen, interacted with or acted upon ads […]
• In Shopping Search, Keywords Are The End, Not The Beginning
  Contributor Benjamin Spiegel explains why retailers must identify consumer intent to optimize for search. Learn how to make your products findable.
• The Hottest New Channel Working For Online Marketers – Offline!
  Think offline marketing is dead? Learn how digital marketers are using TV, direct mail and other offline channels in conjunction with their online efforts.
• CTRs 2X Higher When Retargeting On Facebook And The Web, Than Web Alone
  Despite relatively small budget allocations, cross-channel retargeting has become a nearly ubiquitous tactic among marketers. In a new survey by Marin Software, just 12 percent of marketers said they were not currently using retargeting in their mix. Over half those said they plan to start retargeting within the next 12 months. In addition to usage […]
• A Gmail “Support” Service You’ll Want To Avoid [AUDIO]
  Companies that purport to offer support for Gmail, Hotmail and other online services are a dime-a-dozen. Still, even I was shocked at how brazen one was today, when I called just to see what would happen after an email I received. I guess I’d had enough. We’d gotten five messages through our Marketing Land tip […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Bing Rolls Out New Updates For Its iPhone App
• Google Targets Sites Using Private Blog Networks With Manual Action Ranking Penalties
• Using AdWords Auction Insights To Find Out Who’s Winning On Mobile
• Where You’ll Find Google Structured Snippets: From Superheroes To Product Specifications
• Survey Reveals Google RLSA Performance Benchmarks & The Promise Of Cross-Channel Retargeting
• First Day Of Autumn Google Logo Reminds Us The Fall Season Is Here
• Google Market Share: 67 Percent On PC, 83 Percent In Mobile

Online Marketing News From Around The Web:

Analytics

• 4 “Weak” Digital Marketing Metrics That Should Be Avoided, www.buzzbinpadillacrt.com

Blogs & Blogging

• 37 Amazingly Effective List Building Tips You Can Use Today, www.bloggingwizard.com
• How to Use Guest Blogging for Lead Generation, www.searchenginejournal.com
• Why Your Blog Isn’t Growing and How to Make It A Success, www.problogger.net

Business Issues

• Lisa Sherman Named President, CEO of The Ad Council, www.adweek.com
• The NFL Names Dawn Hudson as Its New CMO, www.adweek.com

Content Marketing

• 10 Things Marketers Must Know About Outsourcing Content, www.searchenginepeople.com
• 10 Tips for Managing Your Visual Content (Without Going Crazy), www.marketingprofs.com
• 5 Audience Engagement Tips From ESPN, Bloomberg, and Purch, contently.com
• 5 Ways to Make Your Content Marketing More Memorable, contentmarketinginstitute.com
• 6 Ways to Create Rocket-Fuel Content for Marketing Automation, blog.marketo.com
• 8 Expert Advice on Building an Effective Content Marketing Campaign, seo-hacker.com
• A Content Strategy Template You Can Build On, moz.com
• How to Failure Proof Your Content Marketing Plan, pushingsocial.com
• Seven Content Marketing Tips for Media Pickup and Massive Exposure, www.marketingprofs.com

Conversion Optimization

• Are Conversions A Red Herring To Your Brand’s Content Strategy?, authoritylabs.com
• How to Increase Landing Page Conversions With the Psychology of Desire, unbounce.com

Copywriting, Design & Usability

• 12 Expert Tips for Moderating Like a Pro, www.usertesting.com
• Design & Content: Matching Words with Style, overit.com
• Differentiating with Design, uxmag.com
• The Most Hated Web Experience, and How to Do It Right (If You Have To), www.usertesting.com

Domaining

• 4 Reasons You Shouldn’t Consolidate Domain Names, www.domaininvesting.com
• Are Internet domain names “property”?, www.washingtonpost.com
• ICANN: Looks Like 2nd Round Of New gTLD Won’t Open For At Least 4 Years, www.thedomains.com

Ecommerce

• Clustrix Releases Industry’s First Specialized Database for Ecommerce, www.clustrix.com
• E-retailers using alternative financing service Affirm raise order values, www.internetretailer.com
• How to Use KISSmetrics to Improve an Ecommerce Checkout Funnel, blog.kissmetrics.com
• Retailers Beware: Online Shopping Trends Are Accelerating, www.marketingtechblog.com
• Why variety is the spice of online retail, econsultancy.com

Email Marketing

• 5 email tips from our customers to help us all be better marketers, myemma.com
• 5 Quick Pointers for Email List Segments You Can Use Right Now, blog.kissmetrics.com
• Basket abandonment emails: three examples of varying quality, econsultancy.com
• Email Personalization: Craft forms with purpose, sherpablog.marketingsherpa.com
• How to Get Your Email Ignored by Influencers, www.blogherald.com

General Internet Marketing

• Experts Give Their Thoughts on the Digital Trends of 2015, www.mysocialagency.com
• Future of B2B Marketing – 31 Predictions, www.toprankblog.com

Internet Marketing Industry

• Crimson Hexagon Indexes 500 Billion Social Media Posts For On-Demand Consumer Insight, www.crimsonhexagon.com
• Millennial Media to Acquire Nexage, www.millennialmedia.com
• VWO acquires Concept Feedback, vwo.com

Mobile/Local Marketing

• Apple Announces iOS 8 Adoption Has Already Reached 46%, m.iclarified.com
• It’s Too Soon To Write The Mobile App’s Obituary, www.adexchanger.com

Social Media

• Pinterest has hired its first media partnerships manager. Why now?, GigaOM
• Publications See Pinterest as Key Ally, New York Times
• 5 Things You Need to Know When Advertising on Facebook, blogs.constantcontact.com
• 5 Up-And-Coming Social Networks Your Business Should Stop Ignoring, lkrsocialmedia.com
• 5 Ways to Take Your Pinterest Marketing to the Next Level, www.socialmediaexaminer.com
• 5+ Ways to Improve Social Media Conversions, blog.crazyegg.com
• 6 reasons why you still need to acquire new Facebook fans, www.insidefacebook.com
• Are words on social media set in stone?, www.conversocial.com
• Black Hat Social Media: What Your Business Should Know, www.koozai.com
• How to Boost Your Social Media Engagements by Using Quotes, www.searchenginejournal.com
• How to Create and Manage the Perfect Facebook Page for Your Business, blog.bufferapp.com
• Instagram Begins Rolling Out Ads In UK, techcrunch.com
• Social media, authenticity and the human brand, www.businessesgrow.com
• Social meta data for beginners, www.branded3.com
• The Facebookification of Twitter [Whatever you’re doing Twitter, STOP], www.lyntonweb.com

Video

• comScore Releases August 2014 U.S. Online Video Rankings, comScore
• 14 Secrets to Rank, Bank, and Promote Your YouTube Videos, www.firepolemarketing.com
• 8 Ways to Use Hyperlapse Video from Instagram, www.socialmediaexaminer.com
• Why YouTube isn’t enough for publishers, digiday.com