Marketing Day: Twitter’s “Flight” Conference For Mobile Developers, MLS CMO Profile & Retargeting Tips

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: New In-Feed Video Ad Format From Unruly Launches With Over 100 Publishers Marketing technology firm, Unruly, has unveiled a new in-feed video ad format designed for mobile devices that can adapt to […]

on September 10, 2014 at 5:00 pm | Reading time: 8 minutes
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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • New In-Feed Video Ad Format From Unruly Launches With Over 100 Publishers
    Marketing technology firm, Unruly, has unveiled a new in-feed video ad format designed for mobile devices that can adapt to the look and feel of the web page on which the ad appears in real time. “There’s a growing expectation that social ads will be delivered as part of the content stream and deeply integrated […]
  • Allstate #ItsGood2Be Twitter Challenge Offers Colleges $150,000 In Scholarships
    Allstate, a long time sponsor of college football with its Good Hands Field Goal Nets since 2004, is, in celebration of the program’s tenth anniversary, launching a new campaign that includes new ads, PR, promotions and social and digital activations. Central to the campaign is the brand’s #ItsGood2Be Twitter Challenge. The challenge asks college students […]
  • Twitter Courts Mobile Developers With “Flight” Conference On Oct. 22
    Twitter announced today that it will hold its first conference for mobile developers, on Oct. 22, at the Bill Graham Civic Auditorium in San Francisco. The fee for the conference, called Flight, is a Twitter-appropriate $140 and will be kicked off with a speech by Twitter CEO Dick Costolo. Technical sessions will follow. Here’s Twitter’s […]
  • Get to Know: Major League Soccer CMO Howard Handler
    In January of 2012, Howard Handler was named CMO of Major League Soccer, driving the league’s marketing, digital, programming and content efforts, along with overseeing CRM, fan insights and special events initiatives. Handler has built and burnished some of the most well-known brands in the world, including The Madison Square Garden Company, the artists of EMI […]
  • Is Your Retargeting Missing The Bullseye?
    Even if your display retargeting campaigns are performing well, that doesn’t mean there’s no room for improvement!
  • Evaluating The ROI Of Your Content Marketing With Event Tracking
    Want to know more about how your content is performing? Columnist Matthew Barby provides a helpful how-to using Google Analytics.
  • Managing The Flow Of Content In Social Media
    Put a framework into place with semi-annual planning meetings to keep your social media marketing flowing steadily and smoothly.
  • SMX Social Rates Increase Saturday; Register Now & Save $300!
    Attend SMX Social Media Marketing for two days of top-shelf tactics, invaluable networking opportunities and insightful keynotes. Super early bird rates expire this Friday. Register now to secure your spot and save! The SMX Social agenda has the tactics and strategies you must know to maximize the return on your social media marketing efforts – […]
  • Why Apple Pay Might Succeed With Mobile Payments Where Google Wallet Failed
    Google Wallet essentially failed with an NFC-based offline mobile payments system; what makes anyone think that Apple will succeed with Apple Pay? It’s also based on NFC technology. However there are some significant and subtle things that Apple has done that give Apple Pay a better chance of mainstream adoption. At the highest level the […]
  • DiGiorno Pizza Provides Another Cautionary Example Of Look Before You Tweet
    Look before you tweet. That should go without saying, especially if you are running the social media account for a brand or business, but DiGiorno Pizza is spending the day in damage control because of an extremely careless tweet last night. DiGiorno burned itself by joining a Twitter hashtag conversation about domestic violence — #WhyIStayed […]

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Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.

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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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