Marketing Day: Twitpic Closes, Reasons Apple Rejects Apps & AdWords’ New Callout Extensions

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Spirit Airlines Thinks Stolen Nude Photos Are Hilarious & Accepts Not Everyone Agrees With Them After recent news broke that nude photos of celebrities had been hacked, Spirit Airlines jumped at the […]

on September 4, 2014 at 5:13 pm | Reading time: 8 minutes
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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Spirit Airlines Thinks Stolen Nude Photos Are Hilarious & Accepts Not Everyone Agrees With Them
    After recent news broke that nude photos of celebrities had been hacked, Spirit Airlines jumped at the chance to use the story for its own marketing efforts, sending a “Bare Fare” email to promote discounted rates. While Spirit said its “Bare Fare” promo was launched in May, the company wasted no time attaching its campaign […]
  • Twitter Adds #NFL & Game Timelines To Its Football Game Plan
    Taking a page from its very successful World Cup engagement playbook, Twitter is creating specialized timelines for fans of the National Football League. The NFL season starts tonight — the Green Bay Packers play the defending Super Bowl champion Seattle Seahawks — and Twitter wants to be the top online forum for fans to converse […]
  • Google Agrees To Pay $19 Million In Refunds For Unauthorized In-App Charges Incurred By Kids
    The Federal Trade Commission announced today Google has agreed to pay out, at least, $19 million in refunds to consumers for unauthorized in-app charges made by children playing mobile apps from the Google Play app store. The FTC complaint claimed Google broke the law by violating the FTC Act’s prohibition on “unfair” commercial practices, allowing […]
  • Photo-Sharing Service Twitpic To Close Rather Than Fight Twitter Over Trademark
    Long before Twitter allowed you to share pictures natively through its own Twitter pictures service, there was Twitpic. It was even one of the default choices Twitter offered. But now Twitpic is closing — and putting the blame on Twitter. In a post today, Twitpic said it will close on September 25, because of a […]
  • Jack Daniel’s Scours America’s Bars For #TalesOf Whiskey, Then Creates Multimedia Extravaganza
    The whiskey brand and its agency collected, curated and produced compelling stories that originated in these alcohol-serving establishments.
  • Next Up For Twitter: Improved Search, Better Algorithm, Possible Group Chat
    One of Twitter’s strengths — its free-for-all, real-time stream of updates — can be a weakness, at least for the people responsible for continuing the company’s growth as a business. News junkies love it for its unfiltered qualities, but many new users have a hard time separating the quality messages from the noise and wind […]
  • Founder Of Google Eyewear Partner “Embarrassed” By Glass
    There are people who love Google Glass; I’m not one of them. Having tried it and used it off and on for months, I come down on the side of “interesting but ultimately not a very useful piece of hardware.” While Google Glass is gaining adoption in certain enterprise contexts (e.g., Medicine) its consumer prospects […]
  • Tips For Tackling The Online-Offline Attribution Challenge
    Learn how customer-tracking and cross-screen performance metrics result in attribution insights that drive more conversions and better ROI.
  • Apple: If Your App Is Sneaky, Weak Or Creepy We’ll Reject It
    Earlier this week Apple published its new app review guidelines, which it calls ” a living document,” ahead of its September 9 event. They emphasize quality, utility, originality and user consent/privacy — especially regarding location, Healthkit and kid-related apps. Apple has given itself wide latitude to reject apps that it deems insufficient, creatively weak, unethical […]
  • Google AdWords’ New Callout Extensions Give Advertisers More Promotional Room
    Google has introduced a new ad extension in AdWords called callouts, which give advertisers more space to tout the benefits of their sites such as free shipping, sales, and other promotions. While many advertisers today use precious ad copy real estate to promote free shipping and sales, we’ll likely see advertisers adjust their ad copy […]
  • Three Ways To Be A Data-Driven Thought Leader
    So you’ve got a ton of data — now turn it into actionable insights that drive business!
  • Hootsuite Adds Social Campaign & Contest Management To Its Platform
    Social media management firm Hootsuite announced today that it is adding the ability to manage contests, UGC galleries and other customized social campaigns. The new feature — Hootsuite Campaigns — is based on a product created by Brightkit, a Vancouver-based startup that Hootsuite has acquired (the acquisition was also announced today). Campaigns offers digital marketers […]

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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