Marketing Day: LinkedIn Gives Users More Control, DIY Online Marketing Guide & The Evolution Of Digital Ads
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Goes Down For 20 Minutes … Thank God For Twitter Facebook went down this afternoon. What was our first clue? Twitter: Tweets about “FacebookDown” Unlike some recent limited Facebook outages, this […]
Amy Gesenhues on September 3, 2014 at 5:03 pm | Reading time: 8 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Goes Down For 20 Minutes … Thank God For Twitter
Facebook went down this afternoon. What was our first clue? Twitter: Tweets about “FacebookDown” Unlike some recent limited Facebook outages, this seemed widespread with both desktop and mobile users reporting that they couldn’t access the network. We’ll keep refreshing and update when Facebook returns to action. Meanwhile, here’s our favorite related snark tweet: Facebook’s not […] - Twitter Tweaks Desktop Profile Design With More Prominent Messaging Buttons
Twitter made several subtle changes to its desktop product today, most notably a redesign of the messaging buttons on user profile pages. That change — replacing an unobtrusive white box with a solid, brightly colored button or buttons (see screen grabs below) — seems aimed at taking the guesswork out of how to connect with […] - Troy-Bilt Blows Away Wired Homepage With Page Take Over Unit
Troy-Bilt tries to introduce Wired’s young tech-savvy users to a new gadget — its leaf blower. - LinkedIn Goes Transparent, Gives Users More Data Control
LinkedIn announced today that it is giving users more control over their data on the network. The most interesting new feature is the ability for users to export personal data, including the ads they have clicked and the targeting criteria LinkedIn uses to show people ads. This puts LinkedIn closer in line with Facebook, which […] - The 9 Step DIY Guide To Online Marketing For SMBs
Diving into online marketing can be daunting for SMBs, but business owners can find success by starting small and working their way up. - Get To Know: hhgregg CMO Julie Lyle
Julie Lyle joined hhgregg in December of last year as the company’s chief marketing officer, leading all marketing, advertising, brand strategy, consumer insights and ecommerce development for the consumer electronics and home appliances retailer. Prior to joining hhgregg, Lyle served as CMO for Prudential Corporation-Asia, based in Hong Kong. Earlier in her career, she also […] - Improving The Mobile Ecommerce Experience
Have you been shy about entering the mobile ecommerce sphere? Learn what works from the industry’s trailblazers! - California “Extortion” Class Action Against Yelp Dismissed
Yelp has been repeatedly sued under various theories for allegedly manipulating reviews to gain ad revenue from business owners. However, in the most recent such case (Levitt v. Yelp), the U.S. Ninth Circuit Court of Appeals upheld a lower court dismissal of a class action for lack of evidence. The lower court’s dismissal of Levitt […] - So You Think You Need A Data Scientist
Contributor Benny Blum defines Big Data and Conventional Data, then helps you decide whether you need a data scientist or a highly-skilled analyst. - LinkedIn Looking To Adjust Chinese Censorship Policy In Favor Of Users
Earlier this year, LinkedIn became the only American social network that has been able to penetrate China. While this has been considered a win, Bloomberg has released an article chronicling the challenges that LinkedIn has faced under such stringent censorship. Turns out that this stringent censorship is not only limited to China, but extends to […] - Geeking Out On Digital Ads: A Definitive History Of IAB Standards
We’ve come a long way in the last 18 years! See how digital ad formats have evolved over time. Avoid the perils of the past and forge the future.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Ads Introduces Bulk Editing In Web UI, Now Review Up To 1 Million Keywords
- What SEOs Need To Know About China’s Golden Shield Project
Online Marketing News From Around The Web:
Analytics
- Top 5 Metrics You’re Measuring Incorrectly…or Not, blog.webanalyticsdemystified.com
Blogs & Blogging
- Top 10 Reasons Why You Should Be Blogging To Help Your Business, www.searchenginepeople.com
- Top 5 Blogging Tools for every Blogger, www.devetol.com
- What is the Real Secret to Making Money from Your Blog?, www.jeffbullas.com
Business Issues
- About.com gets a new look for its new direction, digiday.com
- Amazon CFO Tom Szkutak Retiring In Summer 2015, TechCrunch
- AOL’s Brand CEO Susan Lyne Stepping Down to Run Women-Focused Fund for Company, recode.net
- eBay exec jumps to web coupon affiliate RetailMeNot, www.internetretailer.com
- Enormous Cash Influx For Yahoo Will Come In September, m.seekingalpha.com
- McDonald’s Chief Creative Marlena Peleo-Lazar Departs, adage.com
Content Marketing
- 20 Amazing Examples Of Brand Content Marketing Hubs, www.b2bmarketinginsider.com
- Content and Influencer Marketing is A Powerful Way to Grow Your Business, www.toprankblog.com
- Content Curation Versus Content Aggregation, heidicohen.com
- Content Marketing Takes Courage, and Here’s Why, relevance.com
- Content Marketing: What Is It, Really?, www.inklyo.com
- The Anatomy of Web Content That Gets Read and Shared, blog.kissmetrics.com
- The Fallacy of Storytelling in Content Marketing, www.wordstream.com
- The Powerful Content Curation Tool You’re Not Using, contentmarketinginstitute.com
- Top Types of Shareable Content and How to Get Started, www.highervisibility.com
Conversion Optimization
- 7 Simple Changes to Boost Your Landing Page Conversions, blog.getresponse.com
- How To Use Scarcity To Increase Conversion Rates, blog.crazyegg.com
- RLSA Increases Brand Conversions 71 Percent, www.seerinteractive.com
Copywriting, Design & Usability
- 12 Key Tweaks From Blogging Wizard’s Latest Redesign, www.bloggingwizard.com
- A Step By Step Guide To Building Customer Journey Maps, conversionxl.com
- Breaking up with the User in User Experience Strategy?, www.uxmatters.com
- Getting Inside Your Users’ Heads: 9 Interviewing Tips, www.uxmatters.com
- Insights on Switching, Centering, and Gestures for Touchscreens, www.uxmatters.com
- Responsive web design gives FamousBirthdays.com a mobile advantage, adsense.blogspot.com
Domaining
- Inquiries Can Help You Find More Leads, www.domaininvesting.com
Ecommerce
- 11 of the world’s best ecommerce checkouts, econsultancy.com
- 15 features of 11 great mobile sites, econsultancy.com
- 2014 Holiday Ecommerce Marketing Checklist, www.practicalecommerce.com
- How Much Do Retail Marketers Personalize Websites and Emails?, www.marketingprofs.com
Email Marketing
- 4 Essential Pieces to an A+ Client Email, 3qdigital.com
- 7 A/B Tests You Should Be Running On Your Welcome Emails, unbounce.com
- Bass Pro Shops Reels in Holiday Email Revenue!, blog.movableink.com
- TechCrunch: ‘Email Newsletters Are So Hot Right Now’, thedma.org
- Why People Unsubscribe and How It Affects Your Email Growth, www.silverpop.com
General Internet Marketing
- Four Considerations for Successfully Globalizing Your Website, www.marketingprofs.com
- How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You Can, Too, blog.marketo.com
Internet Marketing Industry
- A New CEO at Distilled, www.distilled.net
- New Today: Digg Deeper Goes Deeper, blog.digg.com
- SIM Partners Appoints Tari Haro as CMO, www.simpartners.com
Mobile/Local Marketing
- Apple’s iTunes Store hit with hours-long outage affecting music, app and e-book downloads, appleinsider.com
- Avoid This Mobile Checkout Mistake, www.getelastic.com
- Everything you need to know about mobile marketing but were afraid to ask!, www.plusyourbusiness.com
- How to make consumers click on mobile ads, www.mobilecommercedaily.com
- Improving Mobile Interfaces with Rich-Touch Interactions, uxmag.com
- Mobile drives significant changes in coupon-related behaviors, www.mobilecommercedaily.com
- Mobile Location: A Fragile Thing, www.adexchanger.com
- Mobilize Your Brand, It Pays Off, www.portent.com
- Nokia Plans to Unfurl New Mobile Map App, Wall Street Journal
- Stop the Damage Your Mobile Website Creates, thedma.org
- What Impact Would an Apple iWatch Have On the Future of Google Glass?, Glass Almanac
Social Media
- 10 Reasons Why Social Media is Good for Business [INFOGRAPHIC], www.mediabistro.com
- 7 Lies About Social Media Marketing You Probably Believe, www.quicksprout.com
- Facebook PMD Sprinklr Scoops Up Branderati, allfacebook.com
- Girl Scouts Try Real-Time Marketing on Social, www.adweek.com
- How to Maximize Your LinkedIn Publishing Exposure, www.socialmediaexaminer.com
- How to Optimize Your Content for the Top 5 Social Networks, www.socialmediaexaminer.com
- Retargeting on Facebook with Perfect Audience, www.takeflyte.com
- Social Selling Works But Not How You Think, www.convinceandconvert.com
- Study: How cost-efficient is Facebook advertising?, Inside Facebook
- Twitter’s Tailored Audiences Improve Ad Performance, www.practicalecommerce.com
- What is Action-Gating? And How Can I Use it to Drive Results on Facebook?, blogs.constantcontact.com
- When is the best time to tweet, www.razorsocial.com
- Why You Need to Start Measuring Instagram Performance Now, simplymeasured.com
- How to Apply the Conversion Funnel to Your Facebook Ad Campaigns, www.nanigans.com
Video
- 33 Amazing YouTube Facts and Stats to Tweet and Share, www.reelseo.com
- 6 Second Marketing: Using Vine for Your Business, www.searchinfluence.com
- How To Create a Private Playlist on YouTube, www.reelseo.com
- How to Make a Successful YouTube Channel, www.convinceandconvert.com
- YouTube Worth $40 Billion, More Than Twitter, Thanks to Video Ad Dominance, www.adweek.com
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on MarTech