Marketing Day: Authorship’s Over, Instagram’s Down & People Trust Google More Than The Government
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Has Officially Dropped Authorship Google has officially dropped authorship bylines from within the search results. In addition, Google will stop tracking content written by authors as tied by the author’s […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google Has Officially Dropped Authorship
Google has officially dropped authorship bylines from within the search results. In addition, Google will stop tracking content written by authors as tied by the author’s authorship profile. Earlier today, if a site deployed authorship, Google would show a link to the author’s profile, as displayed below: Now, the authorship link has been removed: Google […] - Instagram Suffers Outage, #ThrowbackThursday Interrupted
It’s not just you. Instagram went offline this afternoon. Users couldn’t post — alas on #ThrowbackThursday — to the photo sharing app. It’s mobile app feeds weren’t refreshing and the desktop site was flashing an error message. Instagram took to Twitter to tell users it’s working on the problem: Instagram is experiencing some technical issues. […] - Twitter Is Sending Agencies To “Twitter Flight School”
Twitter isn’t the easiest platform to understand. It’s abbreviated 140-character nature has been the mother of invention for its users who created a litany of shortcuts and jargon that can confuse the uninitiated. Twitter knows this and is working to demystify the service, especially for marketers who are vital to the company’s success as a […] - Aflac Launches #AflacSweeps With YouTube Page Takeover Game
The company is using its connection with college football’s Heisman Trophy to tie the idea of speed on the playing field to speed in getting insurance claims paid. - It’s Now Possible To Tag A Facebook Page From A Third-Party Platform
Finally. Well, almost. For years, social media managers who depend on third-party platforms to schedule posts have begged for a way to tag other Facebook Pages in posts, just like they always have been able to do with @mentions on Twitter. Anyone wanting to make those tagging connections — and Facebook signaled in February that […] - 8 Ways To Increase Conversions From Mobile Searchers
More than ever, searchers are coming across your listing on a mobile device. Columnist Bryson Meunier explains how to convert those searchers into buyers. - How To Set & Achieve SMART Online Marketing Goals
Ensure social media ROI with the S.M.A.R.T system to establish online marketing objectives. - 10 Data Feeds To Integrate With Your ESP
Cara Olson details the essential data feeds that let you send relevant emails to your customers based on quality data. - Last Chance: SMX East Rates Increase Tomorrow – Register Now!
Early Bird rates for SMX East expire tomorrow, Friday, August 29th. Register now! Join us September 30 – October 2 in New York City for: Conference sessions on the latest paid search and SEO developments. Over 80% of them are new, providing the latest tips on topics including: increasing your site rank with SSL; overcoming […] - Survey: More People Trust Google Than The U.S. Gov’t
According to a new survey from privacy management tool MyLife (above), more people trust Google than the U.S. government with their personal information. The company conducted four separate Google surveys (each with 1,000 respondents) earlier this month. The question asked was: “Do or would you trust [organization_name] with your information?” Each survey asked about a […] - Twitter Opens Analytics Access To All Users
Twitter announced today that it is giving Twitter Analytics access to all users. Absolutely thrilled to open up access to http://t.co/wcU6oj9hFM to EVERYONE. Check it out, and let us know what you think! — Ian Chan (@chanian) August 27, 2014 The feature — previously only available to advertisers, Twitter Card publishers and verified users — […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Official: Google Kills Authorship
- Study: Organic Search Drives 51% Of Traffic, Social Only 5%
- Expert Insights On The Future Of SEO, Part 1
- Search Within A Search: Google Testing New Search Box
- AdAlysis Launches To Make AdWords Ad Testing More Efficient, Accurate
- Bing Testing More Updates To Its Search Results Page
- Bing On Search Spam Detection Techniques & Filtering
- Create Charts Using AdWords Scripts For Quick Insights
- Google Tests Different Colors For Stars Ratings In Search Results
- DoubleClick Search Announces New Google Shopping Campaigns Tools For Retailers
- Last Chance: SMX East Rates Increase Tomorrow – Register Now!
Online Marketing News From Around The Web:
Blogs & Blogging
- Bring Your Blog to the Next Level with Expert Interviews, www.mackcollier.com
- Celebrating 10 Years of Blogging! My Life As A Blogger & What ‘ve Learned Along The Way, www.clicknewz.com
- How To Make Your Blog Mobile Friendly with WPTouch, www.johnchow.com
- The complete guide to setting up and running a WordPress site, econsultancy.com
- You’re not doing this one thing that can boost your blog visits by 934%, www.callowaygreen.com
Business Issues
Content Marketing
- 10 Expert Tips On How To Achieve Content Marketing ROI, www.b2bmarketinginsider.com
- 15 Free Content Marketing Tools To Make Your Life Easier, www.jeffbullas.com
- 4 Epic Content Marketing Campaigns From The Financial Sector, www.koozai.com
- 4 Smart Content Marketing Strategies for Professional Services Firms, www.b2binboundmarketer.com
- 5 Practical Ways to Overcome “No New Ideas” Syndrome, www.searchenginejournal.com
- 7 Inspiring Lessons from 2014’s Top Content Marketers, contentmarketinginstitute.com
- Content Marketing At Scale: Creating Quality Content Quickly, relevance.com
- Creating Content in Uncharted Territory, www.thunderactive.com
- How Three Brands Won Big with Content Promotion, www.convinceandconvert.com
- Who owns the rights to branded content: publishers or brands?, digiday.com
Conversion Optimization
- 25 Amazing Ways to Boost eCommerce Conversion Rates, www.searchenginepeople.com
- Does Responsive Web Design Convert Better?, www.webaholic.co.in
- Why Your A/B Tests Are Failing, conversionxl.com
Copywriting, Design & Usability
- 297 Flabby Words and Phrases That Rob Your Writing of All Its Power, boostblogtraffic.com
- Is Your Responsive Design Working?, www.smashingmagazine.com
- Sitemaps Best Practices Including Large Web Sites, www.searchenginejournal.com
- Web Writing Tips for Better Blogposts and Social Media Posts, blog.bufferapp.com
Display & Contextual Advertising
- 5 B2B Website Experiences You Will Wish You Were User Testing, www.usertesting.com
- 6 Banner Ad Split Tests To Try Right Now, blog.crazyegg.com
Domaining
- The next 50 days will be important for new TLDs, domainnamewire.com
Ecommerce
- 5 Ecommerce Metrics Every Data-Driven Marketer Should Know, www.silverpop.com
- How Trust and Online Purchase Behavior are Evolving, www.marketingtechblog.com
- Segment Launches Support for Top Ecommerce Platforms, segment.io
Email Marketing
- Prevent Gmail clipping your message with an email diet, econsultancy.com
- Spammer or Saint? What You Need to Know about Email Sender Reputation, www.dexmedia.com
- Why Your Email Marketing Needs to Get Personal, www.marketingprofs.com
General Internet Marketing
- Where is the Future of Internet Marketing Headed?, www.techwyse.com
Mobile/Local Marketing
- 6 considerations for getting a mobile app for your Yahoo store, commercecentral.tumblr.com
- 6 Free Local Small Business Marketing Tools, www.dexmedia.com
- Apple Reportedly Plans to Introduce Wearable Device on Sept. 9, blogs.wsj.com
- Do Push Notifications Boost Mobile App Engagement?, www.marketingprofs.com
- Google VP Reiterates: No Plans For Ads On Google Glass, Glass Almanac
- NYC merchants collaborate on mobile loyalty to combat ecommerce’s growth, www.mobilecommercedaily.com
- Tapping into smartphone users who share photos, www.internetretailer.com
Social Media
- 26 Creative Ways to Publish Social Media Updates, www.socialmediaexaminer.com
- 4 ways to benefit from combining Facebook brand & direct marketing, www.insidefacebook.com
- Facebook Finally Addresses Messenger Controversy, allfacebook.com
- How Facebook plays content gatekeeper, digiday.com
- How to Determine if a Social Network Is Right for Your Brand, simplymeasured.com
- How to Make Your Product Look Sexy on Facebook, www.businessesgrow.com
- How to Use Pinterest Messages for Marketing, www.socialmediaexaminer.com
- I Love You, Instagram … but Why Won’t You Let Me Make Collages?, uxmag.com
- Pinterest Secrets: Images that Receive the Best Engagement, smallbiztrends.com
- Snapchat Valued at $10 Billion After Raising $20 Million From Kleiner Perkins, www.adweek.com
- The Emmy’s Social Innovation Story, blog.unifiedsocial.com
- The Science Behind What People Love to Share on Social Media, blog.kissmetrics.com
- Three ways to duplicate LinkedIn ad campaigns, econsultancy.com
- Tumblr Growing Exponentially, performinsider.com
- What is StumbleUpon and How Does it Work?, smallbiztrends.com
Video
- Converting videos made simple!, marcomoeschter.com
- Experts Debate Winning Video Metrics for Brands in 2014, www.reelseo.com
- Mobile Video Conferencing: Avoiding Embarrassment: What NOT to Do, growmap.com
- Quick Tip: How to Prevent Comments on Your YouTube Videos, www.p3inbound.com
- Why Mashable centers its video strategy on YouTube, digiday.com
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