Marketing Day: Yahoo Launches Ecommerce Platform, YouTube’s Top 10 July Ads & More
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: YouTube’s Top Ten July Ads: Samsung Takes #1 & #3 Spots YouTube released its top ten video ads from last month today, along with its midyear ranking of the top creative […]
Amy Gesenhues on August 14, 2014 at 5:05 pm | Reading time: 8 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- YouTube’s Top Ten July Ads: Samsung Takes #1 & #3 Spots
YouTube released its top ten video ads from last month today, along with its midyear ranking of the top creative and media agencies with ads on the site. For video ads, Samsung Mobile was the big winner, taking the No. 1 and No. 3 spots in July. The brand’s two spots — “Galaxy11: The Match […] - History Channel Launches Apps In New Effort To Reach Kids
The A&E channel is releasing two games that aim to enliven history as part of a brand extension aimed at 7- to 11-year olds. - Yahoo Launches Yahoo Stores, A Reboot Of Its Ecommerce Platform
Yahoo announced today that it has launched a new version of its ecommerce platform, Yahoo Stores, to give small business owners “a more powerful, streamlined and beautiful way to turn their ideas into a business.” With Yahoo Stores, an online business can be up and running in minutes, according to a blog post by Amit […] - Want To Speak @ SMX Social Media Marketing? Here’s How
The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Social Media Marketing 2014, November 19-20, 2014, at the ARIA Resort & Casino in Las Vegas. Start by carefully reading the SMX Social Media Marketing 2014 agenda and deciding where you think you’d make a great contribution. Then […] - Paid, Earned & Owned. Learn It All At SMX Social Media Marketing – See The Agenda
You built an audience by providing great content and customer service. But the social networks moved the goal posts. Truth is, few of your fans/followers now see your content. So what’s a savvy marketer to do? Create content that gets the widest possible distribution the networks will provide Take advantage of the explosion in paid […] - The Complexity & Confusion Of Tracking Without Tag Management
Part One of a multi-part series diving deep into tag management — what it is, how it works, how to find a partner and how you can benefit. - How Retailers Can Leverage Mobile To Boost Holiday Sales
Although we are smack in the middle of the summer season, consumers are already beginning to think about holiday shopping. According to a 2013 Google study, people are making their wish lists — and shopping lists — earlier than ever. In July 2013, nearly half of surveyed shoppers had already made plans regarding when they were […] - Twitter Helps Verified Users Connect, Stays Mum About How To Request Verification
Twitter wants to be the global public square, so naturally it often caters to the most famous among us. The company wants to stoke public discussion between prominent tweeters, whose interactions will in turn spark retweets and other piling on by the chattering masses. - 10 Ways To Leverage Google Analytics For Better AdWords Results
AdWords is great at telling you how much money your ads cost and how many conversions you’re getting but what happens between the click and the conversion remains a mystery unless you add Google Analytics to the equation. It can tell you what people do on your site, so if they’re not converting, it can […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Responds To Mass Negative SEO Extortion Emails
- Apple Maps Represents 70% Of UK Mapping Traffic According To UK Cell Data Provider
- Want To Speak @ SMX Social Media Marketing? Here’s How
- Quickly Find The Facts Behind Account Fluctuations With New Bing Ads “Top Movers” Report
- Paid, Earned & Owned. Learn It All At SMX Social Media Marketing – See The Agenda
- 10 Hidden Gems For Finding New B2B Customers
- Live @ SMX East: Remarketing: Overhyped & Overvalued, Or Undervalued And Underused?
Online Marketing News From Around The Web:
Affiliate Marketing
- Are You Losing Active Affiliates Over Non-Converting Clicks?, www.amnavigator.com
Blogs & Blogging
- 5 Darn Good Reasons to Start Blogging with LinkedIn Pulse, www.kayakonlinemarketing.com
- 7 Tips to Create Eye-Catching WordPress Posts, www.wpexplorer.com
- Blog Strategy: Think Inside the TV, www.portent.com
- How to Write 15,000 Words in 11 Hours, www.searchenginepeople.com
Business Issues
- Ask.com Acquires Ask.fm, blog.ask.com
- Google Exec Violated Ethics Rules While at DARPA, PC Magazine
- Mark Zuckerberg Dumps Ice On Himself For ALS Awareness, Passes The Challenge Onto Bill Gates, techcrunch.com
- Why 3 Google execs have left for Chinese companies in a year, VentureBeat
Content Marketing
- 10 Questions to ask in a B2B Content Marketing Questionnaire, www.komarketingassociates.com
- 3 Keys to Creating Chemistry with Your Audience, www.convinceandconvert.com
- How Creating Content Could Sabotage Your Revenue, contentmarketinginstitute.com
- How to Really Grow Your Content Marketing Success – An Interview with @markwschaefer, www.toprankblog.com
- Magazine-Style content marketing strategies to implement on your new website, www.kjrocker.com
- The Complete Content Marketer’s MozCon Manifesto, Part 1, www.aimclearblog.com
- The Surprisingly Simple Secret to Knowing What Your Readers Want, boostblogtraffic.com
Conversion Optimization
- 5 Landing Page Techniques that Defy Conventional Wisdom, blog.crazyegg.com
- Audit Your Site for Conversions and Profit, 3qdigital.com
Copywriting, Design & Usability
- Making a Case for Animations and Interactivity, uxmag.com
- Seven important UX requirements for online postcode validation, econsultancy.com
Domaining
- For The 1st Time, There Are More Than 114 Million .Com Domain Names Registered, www.thedomains.com
Ecommerce
- Back To School Ecommerce Stats You Should Know, heroicsearch.com
- The Countdown is On, Get Your Website Ready for Christmas, smallbiztrends.com
Email Marketing
- Email Marketing – Nine Ways to Improve Your Email Deliverability, www.marketingprofs.com
- How to Create Email Marketing Campaigns That Get Results, www.b2binboundmarketer.com
- How We Doubled Email Signups in 30 Days, blog.bufferapp.com
General Internet Marketing
- 25 Ways to Increase Traffic to Your Website, www.wordstream.com
- If You Only Had One Marketing Dollar to Spend, Where Would You Spend it for Maximum ROI?, www.covario.com
- The ‘Ice Bucket Challenge’: A case study in viral marketing gold, digiday.com
- What does real-time marketing mean for B2B?, econsultancy.com
Mobile/Local Marketing
- Amplify Your Content on Mobile, www.ducttapemarketing.com
- Balihoo Launches Revolutionary QuickSites Program Empowering National Brands to Test-Drive Local Websites, Risk-Free, Business Wire
- Barneys pushes personalized content on mobile to drive conversions, www.mobilecommercedaily.com
- Google Glass now available in South Africa, www.htxt.co.za
- Mobile Apps Aren’t Just for Big Companies Anymore, www.marketingprofs.com
- Mobile Devices and Marketing: A Look at User Preferences and Behaviors for Advertiser Opportunities, www.burstmedia.com
- Mobile experiences must be fundamentally different, www.mobilecommercedaily.com
- Mobile, Mobile Everywhere – But Where Are The Brands?, www.adexchanger.com
- This app for fashion brands is like Instagram with a “buy” button, qz.com
Social Media
- Pinterest Expands Self-Serve Promoted Pins Platform To More Businesses, TechCrunch
- #AmIDoingItRight?: Hashtagging for Businesses, www.searchinfluence.com
- 10 Ways to Find More Local Facebook Fans, www.socialmediaexaminer.com
- 4 Steps for Manufacturers to Increase Social Media Engagement and Sales, blog.zogdigital.com
- 5 Beautiful Brands on Instagram to Follow in August, totems.co
- 7 Creative Ways To Use The New Twitter Header, www.johnpaulaguiar.com
- 7 Pinterest Marketing Tips to Improve Your Visibility, www.socialmediaexaminer.com
- 79% of Marketers Have Used Promoted Tweets in 2014 [STUDY], www.mediabistro.com
- Facebook PMD Sprinklr’s Newest Acquisition: TBG Digital, allfacebook.com
- How to Follow-up With Your Social Media Connections, blog.wiredadvisor.com
- How to Optimise Your Business Twitter Page – 6 Easy-to-Digest Tips, www.techwyse.com
- How to prepare for Facebook’s Sept. 1 ad targeting, bidding changes, www.insidefacebook.com
- Increase Your Reach With LinkedIn Sponsored Updates, relevance.com
- INFOGRAPHIC: The Nuts and Bolts of a “Perfect” Facebook Post, allfacebook.com
- Is Your Business Ready for Social Media? (Use This Decision Tree to Find Out!), www.mediabistro.com
- Is Your Floating Social Media Share Bar Helping or Hurting?, thinksem.com
- LinkedIn’s Evolution: New Tools for the PR Toolbox?, www.vocus.com
- List Of 50 Free Social Media Tools, blog.woorank.com
- Snapchat Could Be Stripped Of Valuable “Tap-And-Hold For Video” Patent, techcrunch.com
- Social Media and the Stock Market: A Lesson in Global Manipulation, www.businessesgrow.com
- The Facebook marketing free ride is over, www.insidefacebook.com
- Twitter vows to “improve our policies” after Robin Williams’ daughter is bullied off the network, Washington Post
- Using Google+ Ripples to Find Influencers, relevance.com
- What are Facebook Dark Posts?, apexassisting.com
- Why Does Twitter Hate That People Want to Have Conversations on Its Site?, www.mackcollier.com
Video
- Conversion Logic Announces Tools For Tracking Video Ads Across Devices, techcrunch.com
- Do Video Closed Captions Really Deliver ROI? Yes!, www.reelseo.com
- Flipboard is Introducing Video Adverts, The Next Web
- Video sites look beyond ads in YouTube strategies, digiday.com
- Vimeo Launches New Channel on Roku, finance.yahoo.com
- Which Digital Video Ad Lengths Do Canada’s Advertisers Prefer?, www.emarketer.com
- With $1.1M In Funding, Conversion Logic Announces Tools For Tracking Video Ads Across Devices, TechCrunch
- YouTube Rolls Out New TV Interface, Starts With Xbox One, techcrunch.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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