Marketing Day: Google Tests Mobile Ad Tracking, Twitter Loses Bing Translator & Yelp Adds It

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Google Readies Test To Target Users With Ads Across The Mobile Web And Apps With the like of Facebook and Twitter encroaching into Google’s mobile ad network territory, the company […]

on August 8, 2014 at 4:05 pm | Reading time: 6 minutes
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mday240pxHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Report: Google Readies Test To Target Users With Ads Across The Mobile Web And Apps
    With the like of Facebook and Twitter encroaching into Google’s mobile ad network territory, the company is reportedly testing a way to track users as they migrate between the mobile web and mobile apps, giving advertisers a way to serve ads to users as they navigate the web and apps on their devices. AdAge reports […]
  • Facebook Bans The “Like Gate;” Pages Have 90 Days To Comply
    Facebook has killed the “like gate.” In an update to its Platform Policy this week, the social network said it will no longer allow Pages to require a user to Like a Page to gain access to content, contests, apps or rewards. The new policy will take effect on Nov. 5, when any existing like gate […]
  • No Address? No Ratings For You! Facebook Ratings Axed For Pages Without A Physical Location
    Facebook page managers may notice an absence of stars when viewing their Facebook pages today. Those Pages without a physical address have lost their page ratings. According to Inside Facebook, the Pages without a defined location will no longer show rating stars to visitors. About the decision, Facebook chimed in: “We’re focused on ratings and […]
  • Twitter Pulls Back From Experiment With Bing Translator
    Less than two months after quietly expanding in-feed language translation, Twitter has removed the Bing Translator feature from its web and mobile apps. The feature provided a quick and rough interpretation of tweets in foreign languages and was especially handy during international crises and global events like the FIFA World Cup. Judging from tweets in […]
  • TripAdvisor Turns to Customers For Some User-Generated Creative Inspiration
    What better way to get your customers talking about your brand than, well, to get them talking about your brand by paying them to do so? Well, at least giving them the chance to get paid. That’s the idea behind TripAdvisor’s user-generated TV ad contest. Starting with the brand’s ongoing Don’t Just Visit campaign as […]
  • 4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative
    Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most popular search engine company. As part of the Google+ platform, users have access to Google+ Hangouts, which enables videoconferencing capabilities for up to ten people. Google+ seeks to create a social media community where […]
  • Yelp Adds Bing Translation For Reviews In Mobile Apps
    Local knowledge is usually the most, er, knowledgeable. So if you are looking for the best place for tapas in Barcelona, Spain, or the tastiest tacos al pastor in Mexico City, you’d best turn to someone who lives there. Or you can try Yelp, which today announced a handy update to its iPhone app: automated […]

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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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