Marketing Day: Pinversations, Facebook Events Get Insights & Google Lifts Secure Site Rankings
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google’s YouTube Snaps Up Video-Making App, Directr Google has purchased Directr, a mobile video app for businesses and regular people to quickly make videos. The Directr team will be joining YouTube’s […]
Amy Gesenhues on August 7, 2014 at 5:10 pm
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google’s YouTube Snaps Up Video-Making App, Directr
Google has purchased Directr, a mobile video app for businesses and regular people to quickly make videos. The Directr team will be joining YouTube’s video ads division. Directr’s iOS app was aimed at businesses to help them create, edit and publish promotional videos from a smartphone. The company announced the acquisition on its blog: Our […] - Honda Puts It In Social Media-Fueled Overdrive For Summer #Cheerance Campaign
Remember when car dealers used to hang banners and flags outside their dealerships that screamed, “Sale! Sale! Sale!”? Okay, so they still do that — but they’ve also learned how to make very good use of the internet. Honda, hyping its summer sales, is hosting several “Cheerance” events this week aimed to move metal and […] - Twitter Realigns Its Ad Product To Meet Advertiser Goals With Objective-Based Campaigns
Now, Twitter advertisers can organize their campaigns around specific marketing objectives and pay only when specific actions are taken. Today, Twitter announced the beta release of objective-based campaigns, reports and pricing. Advertisers are now presented with a list of campaign objectives — driving Tweet engagements, website clicks or conversions, app installs or engagements, followers, or […] - Facebook Events Now Come With Insights For Reach, Views & Connections
Facebook has updated its Events feature to include analytics, giving Page administrators more information about how events are performing. A Facebook spokesperson confirmed today that the company has added Insights for Events: This is the first step toward helping Pages gain a better understanding of what’s working and not working when promoting their events. These […] - Have Pinversations Without Ever Leaving Pinterest Thanks To New Messaging Feature
Communicating about a specific pin within Pinterest just got a whole lot easier thanks to a new feature from Pinterest. The new ‘messages’ service allows users to send pins to other users (even multiple users) for private conversations. To initiate, users can press down on a pin and click the send icon (the paper airplane) […] - Smartphone Penetration Likely To Be 75 Percent By Year End
The latest comScore smartphone subscriber figures are out. They reflect nearly 72 percent smartphone penetration in the US. As recently as 2012, comScore used a base of 234 million mobile subscribers (over 13) to calculate smartphone penetration. In this most recent release, the firm said that in June “173 million people in the U.S. owned smartphones.” […] - 3 Ways To Avoid Information Overload
I’ve heard and used the colloquialism “TMI” (short for “Too Much Information”) in social situations plenty of times — like when my sister wants me to watch a YouTube video of an operation she’s about to have on her finger. But I had never heard “TMI” used in a business setting until last week, when […] - Lawsuit Claims Yelp Manipulated Reviews To Deceive Investors
Throughout its ten year history, Yelp has been sued a number of times for allegedly manipulating reviews to generate ad revenue from merchants. This remains a widely held perception though the allegations have never been successfully proven. The plaintiffs in those cases have always been business owners. Now, however, comes an investor class action lawsuit that claims […] - 6 Neuromarketing Principles For Designing More Persuasive Websites
While most marketers have at least heard of neuromarketing principles, many shy away from these techniques, perhaps because they don’t understand them, don’t trust them or just don’t have the time to learn them. However, neuromarketing principles are actually simple applications of behavioral psychology that allow you to create low-stress, low friction websites that provide […] - How To Market With The New Google Plus Showcase Hangouts
In the early days of television, many shows had sponsors that not only got their brand name in the show title (“The Kraft Music Hall” or “Mutual of Omaha’s Wild Kingdom”) but also in all the advertising on the show. In fact, sometimes the advertising would be in the show. (Suddenly one character might breathlessly tell […] - Google Dangles A Big Carrot To Make The Web More Private
Google said this evening that it will give sites that use HTTPS a small ranking advantage in search results. This is a very self-conscious attempt to make the web more secure and private and reward those who comply. (See our related story Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites.) This is also something that […] - Gmail Pushes Unsubscribe Links To The Top Of More Newsletters
Since February Gmail has included an “Unsubscribe” link at the top of many newsletters, a feature intended to give users an easier way to manage their overflowing inboxes. The links only appeared on email filtered into Gmail’s Promotions tab. Today, Google announced that it has extended the Unsubscribe feature into Gmail’s Social and Forums tabs. […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Search Marketing Expo – SMX East Early Bird Rates Expire Soon. Register Now!
- Bing Gets Technical: Rolls Out Code, Software Download & Microsoft-Related Search Updates
- SEO Industry Tweets Its Reactions To Google’s SSL Ranking Boost
- Digital Analytics Checkup: How to Evaluate the Impact of Your Web Analytics Data – August 19th Webcast
- 10 Tips To Understanding & Segmenting Your Organic Traffic
- Live @ SMX East: Creating, Testing And Optimizing Paid Search Ads
- Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites
- Google Management Lessons Book Coming From Eric Schmidt
Online Marketing News From Around The Web:
Affiliate Marketing
- Guidelines for Mobile-Friendly Affiliate Banners: Types, Sizes, etc, www.amnavigator.com
Blogs & Blogging
- Blog Comments and the Future of Social Conversations, dannybrown.me
- Is Guest Blogging Dead? (Spoiler: No, It’s Not), www.dexmedia.com
- Use These Smart Blogging Tips To Get Better Results With Less Traffic, www.bloggingwizard.com
- Why You Need to Get Out of Your Blogging Cave Regularly, www.blogherald.com
Business Issues
- Apple Hires Musa Tariq to Head Social Media Marketing, www.adweek.com
- Univision’s Jessica Rodriguez Is Promoted to CMO, adage.com
Content Marketing
- 3 Things Content Marketers Need to Know About Paid Social, contently.com
- 3 Ways To Optimize Metrics for Branded Content, blog.visual.ly
- 5 Steps for Creating an Effective FAQ Content Strategy, www.covario.com
- 5 Ways to Redefine and Retell your Brand’s Story, blog.marketo.com
- 5 Ways to Spice Up Your B2B Content, www.seocopywriting.com
- 7 Ways Limitations Can Boost Your Content Creation Productivity, contentmarketinginstitute.com
- Is Long-Form Content Part of Your Strategy?, relevance.com
- More on Finding Your Content Mojo, www.socialmediaexplorer.com
- Optimizing For Content Discovery: 4 Mistakes to Avoid, relevance.com
Conversion Optimization
- How to Do Conversion Optimization without Ruining Your SEO, blog.crazyegg.com
- The Ultimate Guide to Landing Page Tricks, affplaybook.com
Copywriting, Design & Usability
- 16 Ways to Improve Your Writing Skills, www.wordstream.com
- Choosing the Right Font: A Guide to Typography and UX, www.usertesting.com
- Enhancing Your Customer Service With UX in Mind: A First Hand Account, usabilitygeek.com
- Site Speed vs Responsive Design: Which is Important?, www.searchenginejournal.com
- Why Your Company Should Be Using Responsive Design, smallbiztrends.com
Domaining
- Why Aren’t Americans Ready for New Web Suffixes?, www.adweek.com
E-Commerce
- “The State of Digital Coupons” Study Showing How Digital Coupons Are Driving Mobile And Omni-Channel Sales, retailmenot.mediaroom.com
- What you can do today to boost online sales during the holiday season, www.internetretailer.com
Email Marketing
- 26 email stats that all smart marketers should know and love, myemma.com
- Rethink your Resends and Increase Email Frequency, blog.getresponse.com
- Using Video in Your Email Marketing, www.marketingprofs.com
Mobile/Local Marketing
- 91% of Enterprises Headed Towards Time-Sensitive Mobile Messaging, www.messagesystems.com
- Goodbye Language Barriers, Hello Mobile Review Translation!, officialblog.yelp.com
- How To Make Mobile eCommerce Sites Convert, conversionxl.com
- Mobile Marketing for Events, www.ducttapemarketing.com
- What is the state of mobile advertising today?, econsultancy.com
- Why retailers should pay closer attention to mobile-only shoppers, www.mobilecommercedaily.com
- Yelp CEO Reviews His Own Business After 10 Years, abcnews.go.com
Social Media
- 10 Twitter Tactics to Increase Your Engagement, www.socialmediaexaminer.com
- 4 Steps to Implementing a Social CRM Strategy, www.socialmediaexaminer.com
- 5 Ways to Shine Light On Your Social Strategies, www.thunderactive.com
- 50 Ways to Energize and Inspire Your Social Media Communities & Audience, www.pammarketingnut.com
- 52% Use Two or More Social Networks (And Six in 10 Have Unfollowed Brands) [STUDY], www.mediabistro.com
- Build Better Media Lists With These Advanced Social Media Tips, www.vocus.com
- Did Facebook Remove Five-Star Ratings Information from Non-Places Pages?, allfacebook.com
- Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well, www.problogger.net
- Four Reasons to Outsource Your Social Media (and Four Reasons Not to), www.marketingprofs.com
- Google+ Crush Saga: Your Guide To Social Media Sweetness, www.searchinfluence.com
- Haters gonna hate: Brands pay to get an earful on social platforms, digiday.com
- How to Become a Hit on Pinterest, Using Pinterest Analytics, blogs.constantcontact.com
- If You Have Not Mastered Marketing on LinkedIn, You May Be Losing Business, smallbiztrends.com
- Manage All Your Social Media Accounts In One Click, blog.bufferapp.com
- Optimize Your LinkedIn Profile With These 10 Key Elements, www.komarketingassociates.com
- PrivateCore is Joining Facebook, privatecore.com
- Share and Share Alike: The Secret to Making a Story Stick, www.distilled.net
- Successfully Tracking an Instagram Campaign, analytics.totems.co
- The 20 Most Popular Brands On Twitter [STATS], www.mediabistro.com
- The Quick and Easy Guide to Making Your Twitter Feed Less Crowded Without Unfollowing Anyone, lkrsocialmedia.com
- Tumblr Creates new pitch in response to Facebook’s slower growth, www.adweek.com
- What is the Facebook Audience Network?, www.nanigans.com
- How to Share Content That Readers Will Want to Re-Share, blog.kissmetrics.com
Video
- 5 Ways You Should Be Using Vine for Video Marketing, www.reelseo.com
- Scrappy Video Content Marketing: What If We Didn’t Try So Hard?, www.annhandley.com
- Twitch implements YouTube-like system for blocking copyrighted audio, www.polygon.com
- Video Ad Targeting Isn’t Behavioral Because It’s Not Direct-Response, www.adexchanger.com
- Which Industry Leads APAC in Video Ad Impressions?, www.emarketer.com
- YouTube is Bigger Than Facebook: What That Means for Marketers, www.reelseo.com
- YouTube vs Wistia: Why Your Video Marketing Needs Both, www.ryanhanley.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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