Marketing Day: Email Marketers Go Mobile, Google’s “News Publishing Center” & More

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: How Are Email Marketers Handling The Shift To Mobile? How To Prepare Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and […]

on August 5, 2014 at 5:04 pm | Reading time: 9 minutes
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mday240pxHere’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • How Are Email Marketers Handling The Shift To Mobile? How To Prepare
    Ten years ago, email marketers could be nearly certain that the messages they sent would be received, opened and read on a desktop or laptop PC with a dedicated wired Ethernet connection to the internet. Today, however, email messages are more likely to be opened and read on a smartphone than a PC. Marketers today have […]
  • Mobile Traffic To News Sites Dropped 8.5% During Facebook Outage
    Facebook’s brief outage Friday was annoying to many, including apparently the L.A. County Sheriff’s Department, but it was useful for people interested in the social network’s impact on web traffic. Chartbeat, which provides real-time analytics for web publishers, found that overall traffic on news sites fell 3% during the outage, which started at about noon […]
  • Data Protection Case Against Facebook Ireland Open To All Users Outside Of US & Canada
    Austrian privacy activist Max Schrems wants Facebook to pay for breaching European data protection law, and has filed a lawsuit against the company that is open to all users outside of the U.S. and Canada. According to a report from Wired UK, Schrems’ case against Facebook’s Dublin-based European subsidiary is seeking damages of €500 ($670) […]
  • #LiveInLevis Site Highlights Hipsterific Lives Of Others… And Ecommerce
    Unleashing every hipsterific Millennial stereotype and alienating everyone else who once proudly wore Levi’s, AKQA is out with the Live in Levi’s Project, a “digital platform designed to engage and activate the expansive global community of Levi’s fans around their shared experiences.” As long as they are aged roughly 20-30. Snark aside, the project is […]
  • Yahoo Launches ComScore vCE Integration To Lure Brand Advertisers
    Today, Yahoo announced the integration with comScore’s audience verification service, Validated Campaign Essentials (vCE), is now live on its ad buying and reporting platforms in the US. The two companies first announced the partnership at the Digital NewFronts in April. The comScore solution gives media buyers access to TV-comparable metrics such as audience demographics, reach, […]
  • How To Corrupt The Social Data You’re Gathering (And Kill Your Focus Group In The Process)
    The trend du jour for virtually bringing people together (with no actual physical or emotional commitment) is inside the protective walls of a secret, members-only group on a certain social network. Sometimes this is under the aegis of a brand, while, at other times, the group forms spontaneously — creating a ready-made focus group for […]
  • LinkedIn’s Sales Navigator Splits Into Separate App For Standalone Social Selling
    The era of social selling is upon us and LinkedIn’s taken note. In response to the varying needs of its users, LinkedIn is dividing their apps and segmenting each with various tools. The new Sales Navigator app is geared specifically towards sales folks, putting the most pertinent information at the fingertips of users. Updates can […]
  • How Much Does Content Cost? It’s Not An Easy Question, And Here’s Why
    How much does content marketing cost? Tough question, right? So let’s break the question down a bit to try to simplify it. How much does content creation cost? There are still no easy answers, are there? Yet it’s a question marketers persist in asking, in much the same way people were asking back in the […]
  • New ‘Publisher Center’ Released To Take The Headache Out Of Google News
    The process for getting your site listed in Google News has been nothing short of a catastrophe over the past few years. Google News has been known to have vague quality standards and a submission process that left webmasters guessing. Thankfully, Google has released Google News Publisher Center that integrates with your Webmaster Tools account […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

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Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

Ecommerce

Email Marketing

General Internet Marketing

Mobile/Local Marketing

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Social Media

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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