Making website speed and performance part of your SEO routine
Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates.
Success in search engine optimization (SEO) requires not only an understanding of where Google’s algorithm is today but an insight to where Google is heading in the future.
Based on my experience, it has become clear to me Google will place a stronger weight on the customer’s experience with page load speed as part of their mobile-first strategy. With the investment Google has made in page performance, there are some indicators we need in order to understand how critical this factor is now and will be in the future. For example:
- AMP — Specifically designed to bring more information into the search engine results pages (SERPs) in a way that delivers on the customer’s intent most expeditiously. Google’s desire to quickly serve the customer “blazing-fast page rendering and content delivery” across devices and media begins with Google caching more content in their own cloud.