The Local SEO Playbook To Increased Visibility And Customer Acquisition
Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores.
As device connectivity expands and mobile integration becomes more prevalent, local SEO is gaining importance for brands seeking to obtain digital visibility and acquire customers. Millions of new devices such as phones, wearable tech and integrated mobile devices are connecting each day — and changing how users search and discover.
More than ever before, local search influences where consumers choose to spend their money. With new trends in local SEO shaping how customers find brands in 2016, it is essential to adjust your digital content to the evolving search landscape.
Our digital marketing agency, ZOG Digital, is making a significant investment into local SEO in 2016, spurred by the growing importance of keeping brands’ local information accurate and consistent across platforms. A robust and optimized local search presence improves visibility, captures market share from competitors and provides a quality user experience for consumers who interact with your brand online.
Whether you’re moving offices, opening a new business or auditing multiple store locations for consistency, the following five best practices for constructing a complete local search authority will help your brand increase visibility and ROI from local search.