# MarTech > Marketing Technology News and Community for MarTech Professionals ## List of Posts - [How to get genAI to say it doesn’t know](https://martech.org/how-to-get-genai-to-say-it-doesnt-know.md) - Published: 2025-11-04 - Last Modified: 2025-11-01 - Excerpt: Here's how to get ChatGPT — and other AI tools — to be honest about their limits, so you can avoid hallucinations and get better results. - [How GA4 records traffic from Perplexity Comet and ChatGPT Atlas](https://martech.org/how-ga4-records-traffic-from-perplexity-comet-and-chatgpt-atlas.md) - Published: 2025-11-04 - Last Modified: 2025-11-03 - Excerpt: AI browsers disrupt how GA4 records referral data, obscuring traffic sources and discovery patterns. Find out how to track them accurately. - [AI is rewriting visibility in the zero-click search era](https://martech.org/ai-is-rewriting-visibility-in-the-zero-click-search-era.md) - Published: 2025-11-04 - Last Modified: 2025-11-03 - Excerpt: In a zero-click world, visibility starts where answers are delivered. Search now rewards brands that earn trust, credibility and authority across results. - [Poor data quality hampering businesses and their AI plans](https://martech.org/poor-data-quality-hampering-businesses-and-their-ai-plans.md) - Published: 2025-11-04 - Last Modified: 2025-11-03 - Excerpt: Pressure to deploy AI is rising. But flawed data means flawed insights, and leaders are calling for a data strategy overhaul. - [Winning the platform shift](https://martech.org/winning-the-platform-shift.md) - Published: 2025-11-04 - Last Modified: 2025-10-31 - Excerpt: How marketers can use AI to drive creativity, expand their reach and provide more value to consumers. - [How to turn holiday shoppers into loyal friends, not one-time buyers](https://martech.org/how-to-turn-holiday-shoppers-into-loyal-friends-not-one-time-buyers.md) - Published: 2025-11-03 - Last Modified: 2025-10-31 - Excerpt: This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too. - [Why behavioral segmentation beats personas for real personalization](https://martech.org/why-behavioral-segmentation-beats-personas-for-real-personalization.md) - Published: 2025-11-03 - Last Modified: 2025-10-31 - Excerpt: Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, trust-based personalization. - [Why do disconnected data and silos persist in marketing organizations?](https://martech.org/why-do-disconnected-data-and-silos-persist-in-marketing-organizations.md) - Published: 2025-11-03 - Last Modified: 2025-10-31 - Excerpt: Not available - [How agentic AI is changing the future of marketing](https://martech.org/how-agentic-ai-is-changing-the-future-of-marketing.md) - Published: 2025-11-03 - Last Modified: 2025-10-31 - Excerpt: We're kicking off the November MarTech Conference with insights from Scott Brinker, the godfather of martech. - [AI gains influence with shoppers, but search still rules](https://martech.org/ai-gains-influence-with-shoppers-but-search-still-rules.md) - Published: 2025-10-31 - Last Modified: 2025-10-29 - Excerpt: Consumers say AI predicts needs before they ask, which explains why it carries more influence than friends. - [How small companies can win with account-based marketing](https://martech.org/how-small-companies-can-win-with-account-based-marketing.md) - Published: 2025-10-31 - Last Modified: 2025-10-30 - Excerpt: ABM isn’t just for enterprises. Smaller companies can now use AI, automation and focused targeting to drive efficiency, close deals faster and scale smarter. - [What ChatGPT says about your brand — and why it matters](https://martech.org/what-chatgpt-says-about-your-brand-and-why-it-matters.md) - Published: 2025-10-31 - Last Modified: 2025-10-30 - Excerpt: AI tools surface what’s said about your executives and brand. Build strong, consistent profiles to maintain credibility and influence perception. - [Meta announces lead gen product upgrades for Q5 (yes, you read that right)](https://martech.org/meta-announces-lead-gen-product-upgrades-for-q5-yes-you-read-that-right.md) - Published: 2025-10-30 - Last Modified: 2025-10-30 - Excerpt: Meta announced new lead gen capabilities this week, looking to drive business during the post-holiday period, when rates fall as advertisers pull back. - [What AI and agents mean for marketing teams — now and in the future](https://martech.org/what-ai-and-agents-mean-for-marketing-teams-now-and-in-the-future.md) - Published: 2025-10-30 - Last Modified: 2025-10-29 - Excerpt: Let's discuss what agent-led systems will mean for marketing teams at the Nov. 4th MarTech Conference. - [Winning executive trust in the move beyond marketing attribution](https://martech.org/winning-executive-trust-in-the-move-beyond-marketing-attribution.md) - Published: 2025-10-30 - Last Modified: 2025-10-29 - Excerpt: Moving past attribution can feel risky, but staying stuck is worse. Reframe marketing measurement to reflect real buying behavior and business impact. - [7 steps to build real AI readiness in your CRM](https://martech.org/7-steps-to-build-real-ai-readiness-in-your-crm.md) - Published: 2025-10-30 - Last Modified: 2025-10-29 - Excerpt: Before adding AI to your CRM, fix the work behind it. This practical framework helps align people, process and platforms for real AI readiness. - [How AI just nuked marketing as we know it](https://martech.org/how-ai-just-nuked-marketing-as-we-know-it.md) - Published: 2025-10-29 - Last Modified: 2025-10-29 - Excerpt: Bloomreach CMO Amanda Elam Cole  dismantles the marketing 'workflow' as we know it. - [Why GTM keeps selling to the least profitable people](https://martech.org/why-gtm-keeps-selling-to-the-least-profitable-people.md) - Published: 2025-10-29 - Last Modified: 2025-10-28 - Excerpt: Evangelism feels heroic — but it's burning your budget. Want GTM that compounds value, not waste? Learn the causal way. - [Discover the secret weapon for marketers battling rising multichannel costs](https://martech.org/discover-the-secret-weapon-for-marketers-battling-rising-multichannel-costs.md) - Published: 2025-10-29 - Last Modified: 2025-10-28 - Excerpt: Campaign costs are spiking. Complexity is growing. See how unit cost analysis can help marketing leaders regain control and protect ROI. - [How we built an AI ecosystem to amplify our event content](https://martech.org/how-we-built-an-ai-ecosystem-to-amplify-our-event-content.md) - Published: 2025-10-29 - Last Modified: 2025-10-27 - Excerpt: Free and low-cost AI applications helped us atomize and amplify our event content. They can help your team do it too. - [Is martech driving the blandification of marketing?](https://martech.org/is-martech-driving-the-blandification-of-marketing.md) - Published: 2025-10-28 - Last Modified: 2025-10-27 - Excerpt: Martech promised smarter personalization, but it’s producing sameness. Here’s how to think differently. - [Adobe brings AI deeper into content workflows](https://martech.org/adobe-brings-ai-deeper-into-content-workflows.md) - Published: 2025-10-28 - Last Modified: 2025-10-27 - Excerpt: Too much content, too little time? Adobe is bringing AI and agents to help scale your content workflows. - [Customer sentiment — and risk — are hidden in the emails in your CRM](https://martech.org/customer-sentiment-and-risk-are-hidden-in-the-emails-in-your-crm.md) - Published: 2025-10-28 - Last Modified: 2025-10-27 - Excerpt: Looking for new insights from your email? Discover how genAI reveals what customers actually think — right in your CRM. - [Gen Z leads surge in daily AI use, as B2B buying enters the generative era](https://martech.org/gen-z-leads-surge-in-daily-ai-use-as-b2b-buying-enters-the-generative-era.md) - Published: 2025-10-28 - Last Modified: 2025-10-27 - Excerpt: TrustRadius report confirms that AI tools are now central to B2B buying, with 86% of Gen Z professionals using them daily—and marketers racing to adapt. - [Rethinking marketing’s relationship with data](https://martech.org/rethinking-marketings-relationship-with-data.md) - Published: 2025-10-28 - Last Modified: 2025-10-27 - Excerpt: Years of optimization and personalization have left marketing chasing metrics over meaning. Clean data offers a way to rebuild trust. - [The AI oversight gap is marketing’s next governance test](https://martech.org/the-ai-oversight-gap-is-marketings-next-governance-test.md) - Published: 2025-10-27 - Last Modified: 2025-10-24 - Excerpt: Unvetted AI tools are driving costly breaches. Effective oversight is the safeguard marketing leaders can’t afford to ignore. - [Martech, adtech and sales tech: Are they converging — and should they?](https://martech.org/martech-adtech-and-sales-tech-are-they-converging-and-should-they.md) - Published: 2025-10-27 - Last Modified: 2025-10-24 - Excerpt: Data in silos? Teams misaligned? Convergence could mean one customer view, and full-funnel orchestration. But is it good for businesses? - [You can’t automate brand voice, but you can train AI to respect it](https://martech.org/you-cant-automate-brand-voice-but-you-can-train-ai-to-respect-it.md) - Published: 2025-10-27 - Last Modified: 2025-10-24 - Excerpt: AI won’t stay on brand unless you teach it how. Use DXPs and custom assistants to scale consistent, credible content without losing brand identity. - [The stakes around trust, compliance and consent are higher than ever](https://martech.org/the-stakes-around-trust-compliance-and-consent-are-higher-than-ever.md) - Published: 2025-10-27 - Last Modified: 2025-10-23 - Excerpt: Learn how AI powers compliant personalization. Join us Nov. 4 at the free MarTech Conference. - [Why server-side tracking is making a comeback in the privacy-first era](https://martech.org/why-server-side-tracking-is-making-a-comeback-in-the-privacy-first-era.md) - Published: 2025-10-24 - Last Modified: 2025-10-23 - Excerpt: As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more reliable analytics. - [AI is changing the hiring practices of marketing agencies](https://martech.org/ai-is-changing-the-hiring-practices-of-marketing-agencies.md) - Published: 2025-10-24 - Last Modified: 2025-10-23 - Excerpt: Agencies relied on entry-level talent for execution. Now, AI is doing that work — and fast. - [Let’s discuss performance monitoring and optimization with AI](https://martech.org/lets-discuss-performance-monitoring-and-optimization-with-ai.md) - Published: 2025-10-24 - Last Modified: 2025-10-23 - Excerpt: AI watches campaigns 24/7 and spots issues instantly. Learn how to save budget and boost ROI at the MarTech Conference. - [Do you know who’s on your email list?](https://martech.org/do-you-know-whos-on-your-email-list.md) - Published: 2025-10-24 - Last Modified: 2025-10-23 - Excerpt: Low opens and rising unsubscribes aren’t always execution issues. They often point to strategy problems that start with leadership. - [IAB Tech Lab pushes privacy standards forward with GPP and DDRF updates](https://martech.org/iab-tech-lab-pushes-privacy-standards-forward-with-gpp-and-ddrf-updates.md) - Published: 2025-10-23 - Last Modified: 2025-10-20 - Excerpt: The update to core privacy frameworks will help advertisers stay compliant and prepare for the next wave of state privacy laws. - [Quiet martech is redefining how teams work](https://martech.org/quiet-martech-is-redefining-how-teams-work.md) - Published: 2025-10-23 - Last Modified: 2025-10-22 - Excerpt: By prioritizing simplicity and integration, marketing teams are finding calm, creativity and measurable gains in a less-is-more approach. - [Structuring AI for marketing impact through focused, real-world activation](https://martech.org/structuring-ai-for-marketing-impact-through-focused-real-world-activation.md) - Published: 2025-10-23 - Last Modified: 2025-10-22 - Excerpt: AI’s promise means little without a clear plan. See how marketers can identify high-value workflows, remove friction and scale adoption with purpose. - [Reinventing your personalization and orchestration with AI](https://martech.org/reinventing-your-personalization-and-orchestration-with-ai.md) - Published: 2025-10-22 - Last Modified: 2025-10-22 - Excerpt: Stuck with stale segments? AI can deliver real-time relevance. Learn more at the MarTech Conference, free and online, Nov. 4. - [How to make sense of all that marketing data](https://martech.org/how-to-make-sense-of-all-that-marketing-data.md) - Published: 2025-10-22 - Last Modified: 2025-10-22 - Excerpt: Anssi Rusi, CEO of Supermetrics, discuses how marketers can survive the wave of data washing over their teams. - [From tech tangle to growth engine, martech gets a do-over](https://martech.org/from-tech-tangle-to-growth-engine-martech-gets-a-do-over.md) - Published: 2025-10-22 - Last Modified: 2025-10-21 - Excerpt: Despite years of investment, martech has failed to deliver on its promise—AI offers a rare chance to rebuild it as a true growth driver. - [5 ways a B2B CDP transforms your marketing and sales alignment](https://martech.org/5-ways-a-b2b-cdp-transforms-your-marketing-and-sales-alignment.md) - Published: 2025-10-22 - Last Modified: 2025-10-21 - Excerpt: B2B CDPs unify fragmented data, reveal buying group behavior and turn sales and marketing into one revenue engine. Here’s what makes them indispensable. - [Your nurture strategy is lazy marketing](https://martech.org/your-nurture-strategy-is-lazy-marketing.md) - Published: 2025-10-22 - Last Modified: 2025-10-21 - Excerpt: Most B2B nurture programs fail because they automate instead of connect. Here are four steps to build a nurture system that drives engagement and conversion. - [Marketing on LinkedIn: What you need to know](https://martech.org/linkedin-the-marketers-guide.md) - Published: 2025-10-21 - Last Modified: 2025-10-20 - Excerpt: Your guide to LinkedIn's tools, strategies and best practices. Updated with information about the new conversion lift testing. - [What to do now unique isn’t unique anymore](https://martech.org/the-problem-with-selling-what-makes-you-unique.md) - Published: 2025-10-21 - Last Modified: 2025-10-20 - Excerpt: Every brand claims to be different. The ones that stand out make people feel something — not just think something. - [Marketers say their trust in measurement is stalled](https://martech.org/marketers-say-their-trust-in-measurement-is-stalled.md) - Published: 2025-10-21 - Last Modified: 2025-10-20 - Excerpt: More data doesn’t mean more effective measurement, as multiplying channels and touchpoints lead to more chaos than answers. - [How to turn internal docs into content that converts](https://martech.org/how-to-turn-internal-docs-into-content-that-converts.md) - Published: 2025-10-21 - Last Modified: 2025-10-20 - Excerpt: Unlock the insights hidden in sales decks, onboarding guides and support docs to create content that earns buyers’ attention and drives results. - [Why is Salesforce partnering with the biggest names in AI?](https://martech.org/why-is-salesforce-partnering-with-the-biggest-names-in-ai.md) - Published: 2025-10-20 - Last Modified: 2025-10-20 - Excerpt: The biggest names in tech aren’t going to let scattered tools and siloed data stand in the way of the agentic enterprise.  - [Do consumers really want to talk to bots?](https://martech.org/do-consumers-really-want-to-talk-to-bots.md) - Published: 2025-10-20 - Last Modified: 2025-10-20 - Excerpt: Attitudes toward AI-powered customer service are shifting, but age and industry are important factors. - [AI search is collapsing the B2B buyer journey](https://martech.org/ai-search-is-collapsing-the-b2b-buyer-journey.md) - Published: 2025-10-20 - Last Modified: 2025-10-17 - Excerpt: AI-powered search rewards credibility and depth. For B2B marketers, authority — not traffic — defines growth in the age of AI. - [Building a martech stack that fits local business reality](https://martech.org/building-a-martech-stack-that-fits-local-business-reality.md) - Published: 2025-10-20 - Last Modified: 2025-10-17 - Excerpt: Most platforms are built for enterprise needs, not local ones. Choose tools that help your small business connect with your community and grow sustainably. - [What they don’t teach you about marketing at Harvard Business School: Being positionless](https://martech.org/what-they-dont-teach-you-about-marketing-at-harvard-business-school-being-positionless.md) - Published: 2025-10-20 - Last Modified: 2025-10-17 - Excerpt: Positionless Marketing equates to do-it-now competence, powered by technology... not committees - [Agentic commerce is here, and consumers want it to help find deals](https://martech.org/agentic-commerce-is-here-and-consumers-want-it-to-help-find-deals.md) - Published: 2025-10-17 - Last Modified: 2025-10-17 - Excerpt: Customers want speed, savings and support. They’ll be turning to AI agents to find it in 2025 and beyond. - [The TikTok-fueled shift B2B marketers can’t afford to ignore](https://martech.org/the-tiktok-fueled-shift-b2b-marketers-cant-afford-to-ignore.md) - Published: 2025-10-17 - Last Modified: 2025-10-16 - Excerpt: As Gen Z turns digital fluency and economic pressure into influence, brands are learning to meet audiences where trust and commerce converge. - [Zero to launch: AI-powered campaign creation without the creative logjam](https://martech.org/zero-to-launch-ai-powered-campaign-creation-without-the-creative-logjam.md) - Published: 2025-10-17 - Last Modified: 2025-10-16 - Excerpt: Creative backlog slowing you down? Stop letting asset production stall your strategy. Discover how AI clears the path to campaign scale at the MarTech Conference. - [Why MMM makes marketers nervous — and why you should use it anyway](https://martech.org/why-mmm-makes-marketers-nervous-and-why-you-should-use-it-anyway.md) - Published: 2025-10-17 - Last Modified: 2025-10-16 - Excerpt: Forget the hype and the horror stories. Here’s how to use MMM the right way without turning it into another attribution debate. - [Building AI agents that move from conversation to conversion](https://martech.org/building-ai-agents-that-move-from-conversation-to-conversion.md) - Published: 2025-10-17 - Last Modified: 2025-10-15 - Excerpt: Vertical AI agents are the next martech power players — built to know your brand, act with context and drive real results. - [The AI Visibility Index: Here’s who’s winning AI search](https://martech.org/the-ai-visibility-index-heres-whos-winning-ai-search.md) - Published: 2025-10-17 - Last Modified: 2025-10-16 - Excerpt: Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered. - [Salesforce Marketing Cloud enters the agentic era](https://martech.org/salesforce-marketing-cloud-enters-the-agentic-era.md) - Published: 2025-10-16 - Last Modified: 2025-10-16 - Excerpt: Meet Agentforce Marketing, a far cry from what marketers had available 25 years ago, when its ancestor was launched. - [Smarter reporting, AI enhancements lead HubSpot’s September 2025 updates](https://martech.org/smarter-reporting-ai-enhancements-lead-hubspots-september-2025-updates.md) - Published: 2025-10-16 - Last Modified: 2025-10-15 - Excerpt: The September update focuses on practical, long-requested updates and fewer show stoppers than August. - [The latest AI-powered martech news and releases](https://martech.org/the-latest-ai-powered-martech-news-and-releases.md) - Published: 2025-10-16 - Last Modified: 2025-10-15 - Excerpt: Nuclear energy startup Oklo has no revenue and no reactors. What it does have is a billion market cap—thanks, it seems, to the Sam Altman effect. - [Why your B2B strategy should start with a story that builds trust](https://martech.org/why-your-b2b-strategy-should-start-with-a-story-that-builds-trust.md) - Published: 2025-10-16 - Last Modified: 2025-10-15 - Excerpt: In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there. - [Why agentic AI is the next big shift in CX strategy](https://martech.org/why-agentic-ai-is-the-next-big-shift-in-cx-strategy.md) - Published: 2025-10-16 - Last Modified: 2025-10-15 - Excerpt: Agentic AI helps brands anticipate needs, simplify journeys and blend human judgment with AI speed for faster, smarter customer experiences. - [Mind Over Machine: Nate St. Pierre’s AI uprising](https://martech.org/mind-over-machine-nate-st-pierres-ai-uprising.md) - Published: 2025-10-15 - Last Modified: 2025-10-15 - Excerpt: Worried about AI destroying creativity? Nate St. Pierre shares how he uses AI to power creativity for writers, screenwriters and more. - [StackAdapt unveils a martech suite combining programmatic, data and email marketing](https://martech.org/stackadapt-unveils-a-martech-suite-combining-programmatic-data-and-email-marketing.md) - Published: 2025-10-15 - Last Modified: 2025-10-14 - Excerpt: StackAdapt sees an opportunity to activate data and drive cross-channel impact. - [Twilio launches data tools to help marketers trust their signals and move faster](https://martech.org/twilio-launches-data-tools-to-help-marketers-trust-their-signals-and-move-faster.md) - Published: 2025-10-15 - Last Modified: 2025-10-14 - Excerpt: The new data tools aim to turn trusted data into faster decisions, smoother campaigns and customer experiences that actually deliver. - [What companies keep getting wrong about AI implementation](https://martech.org/what-companies-keep-getting-wrong-about-ai-implementation.md) - Published: 2025-10-15 - Last Modified: 2025-10-14 - Excerpt: AI’s power depends on execution. Lessons from IBM, Zillow and QuickBooks show how poor rollouts can do lasting damage. - [AI is your key to better market research and planning](https://martech.org/ai-is-your-key-to-better-market-research-and-planning.md) - Published: 2025-10-15 - Last Modified: 2025-10-14 - Excerpt: Struggling with long planning cycles? Learn how AI trims days to hours. Join the MarTech Conference for insights. - [Your apps and social channels depend on email more than you think](https://martech.org/your-apps-and-social-channels-depend-on-email-more-than-you-think.md) - Published: 2025-10-15 - Last Modified: 2025-10-14 - Excerpt: Apps churn and social trends fade — but email endures. Learn why scaling customer trust and loyalty still starts in the inbox. - [Data infrastructure consolidation continues as Fivetran, dbt Labs merge](https://martech.org/data-infrastructure-consolidation-continues-as-fivetran-dbt-labs-merge.md) - Published: 2025-10-14 - Last Modified: 2025-10-14 - Excerpt: M&A in the data ecosystem has some concerned about the future of open-source tools. - [DAM is the missing link in AI-powered marketing success](https://martech.org/dam-is-the-missing-link-in-ai-powered-marketing-success.md) - Published: 2025-10-14 - Last Modified: 2025-10-13 - Excerpt: AI only works when content is structured, connected and governed. DAM gives it the foundation to turn automation into performance. - [Mailchimp delivers new toys for retailers ahead of the holidays](https://martech.org/mailchimp-delivers-new-toys-for-retailers-ahead-of-the-holidays.md) - Published: 2025-10-14 - Last Modified: 2025-10-13 - Excerpt: Fragmented tools and data gaps make holiday campaigns harder to connect across channels. Mailchimp wants to help. - [How digital visibility drives — or destroys — brand trust](https://martech.org/how-digital-visibility-drives-or-destroys-brand-trust.md) - Published: 2025-10-14 - Last Modified: 2025-10-13 - Excerpt: Your visibility in AI search now drives brand trust more than your own website. Here’s how to monitor, optimize and protect your narrative. - [AI productivity gains, like vendors’ AI surcharges, are hard to find](https://martech.org/ai-productivity-gains-like-vendors-ai-surcharges-are-hard-to-find.md) - Published: 2025-10-14 - Last Modified: 2025-10-13 - Excerpt: AI is driving up software costs, but without clear returns, enterprise buyers are right to question whether the premium is worth paying. - [4 questions every SMB should ask before testing CTV](https://martech.org/4-questions-every-smb-should-ask-before-testing-ctv.md) - Published: 2025-10-13 - Last Modified: 2025-10-13 - Excerpt: Before spending on connected TV, answer these four questions to see if your business is ready — and how to make your first test count. - [Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams](https://martech.org/salesforce-launches-agentforce-360-to-embed-ai-agents-directly-in-slack-for-marketing-teams.md) - Published: 2025-10-13 - Last Modified: 2025-10-13 - Excerpt: As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep. - [What are the skills marketers should develop as we enter 2026?](https://martech.org/what-are-the-skills-marketers-should-develop-as-we-enter-2026.md) - Published: 2025-10-13 - Last Modified: 2025-10-10 - Excerpt: Struggling to keep pace with marketing tech and trends? It’s only getting faster. Learn the 10 skills that will keep you competitive in 2026 and beyond. - [You’re paying your sales and marketing teams to sabotage each other](https://martech.org/youre-paying-your-sales-and-marketing-teams-to-sabotage-each-other.md) - Published: 2025-10-13 - Last Modified: 2025-10-10 - Excerpt: Growth stalls when sales and marketing are rewarded for different wins. Better incentives get both teams rowing in the same direction. - [AI KPIs: Turning mentions Into strategy in the age of LLMs](https://martech.org/ai-kpis-turning-mentions-into-strategy-in-the-age-of-llms.md) - Published: 2025-10-13 - Last Modified: 2025-10-08 - Excerpt: From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. - [Zeta Global unveils ‘superintelligent,’ natural language AI agent](https://martech.org/zeta-global-unveils-superintelligent-natural-language-ai-agent.md) - Published: 2025-10-10 - Last Modified: 2025-10-10 - Excerpt: Athena from Zeta brings voice-powered intelligence straight into marketing workflows. - [60% of shoppers expect use AI agents in the next 12 months](https://martech.org/60-of-shoppers-expect-use-ai-agents-in-the-next-12-months.md) - Published: 2025-10-10 - Last Modified: 2025-10-10 - Excerpt: Agentic AI is poised to rewrite the rules of retail. Consumers are ready. What about retailers? - [Martech stacks evolve through capabilities, not tools](https://martech.org/martech-stacks-evolve-through-capabilities-not-tools.md) - Published: 2025-10-10 - Last Modified: 2025-10-10 - Excerpt: Future-ready stacks combine SaaS, AI, workflows and human skills into adaptive systems. Here’s how to manage capabilities as your new foundation. - [Why it’s time to rethink your B2B thought leadership strategy — especially around events](https://martech.org/why-its-time-to-rethink-your-b2b-thought-leadership-strategy-especially-around-events.md) - Published: 2025-10-10 - Last Modified: 2025-10-09 - Excerpt: Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence. - [Invisible pages, lost revenue: Why crawlability poses a huge risk](https://martech.org/invisible-pages-lost-revenue-why-crawlability-poses-a-huge-risk.md) - Published: 2025-10-10 - Last Modified: 2025-10-08 - Excerpt: Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies. - [Adobe introduces AI agents to help B2B marketers navigate long buying cycles](https://martech.org/adobe-introduces-ai-agents-to-help-b2b-marketers-navigate-long-buying-cycles.md) - Published: 2025-10-09 - Last Modified: 2025-10-09 - Excerpt: The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow. - [The pros and cons of specializing in specific martech products](https://martech.org/the-pros-and-cons-of-specializing-in-specific-martech-products.md) - Published: 2025-10-09 - Last Modified: 2025-10-07 - Excerpt: MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only? - [Your website isn’t ready for AI agents — here’s what needs to change](https://martech.org/your-website-isnt-ready-for-ai-agents-heres-what-needs-to-change.md) - Published: 2025-10-09 - Last Modified: 2025-10-08 - Excerpt: Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect. - [How to unify customer data using tools you already have](https://martech.org/how-to-unify-customer-data-using-tools-you-already-have.md) - Published: 2025-10-09 - Last Modified: 2025-10-08 - Excerpt: Even without a CDP, marketers can start delivering personalized experiences by using existing CRM and BI tools to unify customer data. - [Content and brand tips for an AI world](https://martech.org/content-and-brand-tips-for-an-ai-world.md) - Published: 2025-10-08 - Last Modified: 2025-10-08 - Excerpt: Drew Brucker, head of brand and content at Goldcast, talks about how content, brand and webinars evolve in an AI world. - [AI can scale your brilliance — or your mediocrity. Here’s how to stay smart.](https://martech.org/ai-can-scale-your-brilliance-or-your-mediocrity-heres-how-to-stay-smart.md) - Published: 2025-10-08 - Last Modified: 2025-10-07 - Excerpt: Marketers are learning that without strategy, generative AI can make them less creative — not more productive. - [Six common agentic AI pitfalls and how to avoid them](https://martech.org/six-common-agentic-ai-pitfalls-and-how-to-avoid-them.md) - Published: 2025-10-08 - Last Modified: 2025-10-06 - Excerpt: Hearing horror stories about agentic AI implementations? Your company needn't be a victim. - [The hidden AI risk that could break your brand](https://martech.org/the-hidden-ai-risk-that-could-break-your-brand.md) - Published: 2025-10-08 - Last Modified: 2025-10-07 - Excerpt: When AI systems operate without oversight, they quietly accumulate risks—until a public failure exposes the cost. - [The future of engagement is in your customers’ hands (or pocket)](https://martech.org/the-future-of-engagement-is-in-your-customers-hands-or-pocket.md) - Published: 2025-10-08 - Last Modified: 2025-10-06 - Excerpt: How marketers can prepare for the rise of messaging-first customer journeys. - [OpenAI expands ChatGPT into an app platform — and a new channel for marketers](https://martech.org/openai-expands-chatgpt-into-an-app-platform-and-a-new-channel-for-marketers.md) - Published: 2025-10-07 - Last Modified: 2025-10-07 - Excerpt: Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation. - [AI’s value is measured in outcomes, not adoption](https://martech.org/ais-value-is-measured-in-outcomes-not-adoption.md) - Published: 2025-10-07 - Last Modified: 2025-10-06 - Excerpt: AI powers every marketing workflow — but impact matters more than adoption. Prove performance by measuring lift and validating causality. - [Acquisition gets the attention, but loyalty drives the results](https://martech.org/acquisition-gets-the-attention-but-loyalty-drives-the-results.md) - Published: 2025-10-07 - Last Modified: 2025-10-06 - Excerpt: Marketers chase new leads, but real ROI comes from retention. See how automation, onboarding and rewards can turn loyal customers into lasting growth. - [Invalid traffic detection gets smarter with HUMAN’s Page Intelligence](https://martech.org/invalid-traffic-detection-gets-smarter-with-humans-page-intelligence.md) - Published: 2025-10-07 - Last Modified: 2025-10-06 - Excerpt: The latest addition to the company's ad protection suite gives brands new control over fraud and performance data. - [Salesforce Agentforce: What you need to know](https://martech.org/salesforce-agentforce-what-you-need-to-know.md) - Published: 2025-10-06 - Last Modified: 2025-10-06 - Excerpt: We've updated our page on Agentforce with details on new vibe coding tools and agents. - [Salesforce says social engineering to blame for breaches leading to ransom demands](https://martech.org/salesforce-says-social-engineering-to-blame-for-breaches-leading-to-ransom-demands.md) - Published: 2025-10-06 - Last Modified: 2025-10-06 - Excerpt: Salesforce said its platform wasn’t compromised, but that’s little consolation to the companies and consumers potentially impacted. - [Oracle debuts AI agents for CX and revenue teams](https://martech.org/oracle-debuts-ai-agents-for-cx-and-revenue-teams.md) - Published: 2025-10-06 - Last Modified: 2025-10-06 - Excerpt: Oracle’s new AI agents connect sales, service, finance and more, giving them a view across the enterprise. - [What Is Open Semantic Interchange (OSI), and why should marketers care?](https://martech.org/what-is-open-semantic-interchange-osi-and-why-should-marketers-care.md) - Published: 2025-10-06 - Last Modified: 2025-09-30 - Excerpt: Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity and control. - [Brand consistency beats AI hype for revenue in 2026](https://martech.org/brand-consistency-beats-ai-hype-for-revenue.md) - Published: 2025-10-06 - Last Modified: 2025-10-03 - Excerpt: AI amplifies everything — but only a consistent GTM system turns speed into durable growth with proof buyers and CFOs can trust. - [3 ways AI will elevate marketing in 2026](https://martech.org/ai-will-elevate-marketing.md) - Published: 2025-10-06 - Last Modified: 2025-10-03 - Excerpt: Most teams now consider AI critical. In 2026, expect its biggest impact in personalization, orchestration and creative work. - [U.S. online holiday shopping expected to hit a record 3 billion](https://martech.org/u-s-online-holiday-shopping-expected-to-hit-a-record-253-billion.md) - Published: 2025-10-06 - Last Modified: 2025-10-03 - Excerpt: Adobe predicts mobile, AI-powered shopping and social media to drive the season’s biggest shifts in consumer behavior. - [Salesforce announces new initiatives to build trust in AI agents](https://martech.org/salesforce-announces-new-initiatives-to-build-trust-in-ai-agents.md) - Published: 2025-10-03 - Last Modified: 2025-10-03 - Excerpt: AI projects fail from bad data and weak governance. Having bet the house on agents, Salesforce is going to keep working to fix those gaps. - [How to set up GA4 cross-domain tracking for global and multi-brand sites](https://martech.org/how-to-set-up-ga4-cross-domain-tracking-for-global-and-multi-brand-sites.md) - Published: 2025-10-03 - Last Modified: 2025-10-02 - Excerpt: Fragmented sessions distort insights. GA4 cross-domain tracking unifies data across brands and regions so marketers, analysts and leaders see the full journey. - [Marketers say AI aspirations get stuck in ‘pilot purgatory’](https://martech.org/marketers-say-ai-aspirations-get-stuck-in-pilot-purgatory.md) - Published: 2025-10-03 - Last Modified: 2025-10-01 - Excerpt: Marketers say AI helps with content and campaigns, but too many can’t move beyond experimentation and individual use cases. - [AI trust is the new growth engine](https://martech.org/ai-trust-is-the-new-growth-engine.md) - Published: 2025-10-03 - Last Modified: 2025-10-02 - Excerpt: Unchecked AI puts brands at risk. Accountability frameworks translate ethics and governance into customer trust, loyalty and growth. - [Technical branding: The system that teaches machines who the brand is](https://martech.org/technical-branding-the-system-that-teaches-machines-who-the-brand-is.md) - Published: 2025-10-03 - Last Modified: 2025-10-02 - Excerpt: Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you. - [AI search is shifting traffic from volume to value](https://martech.org/ai-search-is-shifting-traffic-from-volume-to-value.md) - Published: 2025-10-02 - Last Modified: 2025-10-02 - Excerpt: AI search is reshaping how audiences find brands, driving fewer but higher-value visits that demand authenticity and reward originality over volume. - [Stop making cost per conversion your KPI — here’s what to measure instead](https://martech.org/stop-making-cost-per-conversion-your-kpi-heres-what-to-measure-instead.md) - Published: 2025-10-02 - Last Modified: 2025-10-01 - Excerpt: Chasing cost per conversion or ROAS as your KPI leads to underspend. See why conversion volume is a smarter way to scale profitably. - [Thriving businesses create value, dying businesses strip-mine it](https://martech.org/thriving-businesses-create-value-dying-businesses-strip-mine-it.md) - Published: 2025-10-02 - Last Modified: 2025-10-01 - Excerpt: Sustainable growth comes from creating value first for employees and customers. Get the order wrong and you burn through your future. - [IAB cuts ad forecast as tariffs take a bite out of spending](https://martech.org/iab-cuts-ad-forecast-as-tariffs-take-a-bite-out-of-spending.md) - Published: 2025-10-01 - Last Modified: 2025-10-01 - Excerpt: Ad spend growth is expected to drop from an earlier prediction of 7.3% to 5.7% as 91% of ad buyers say tariffs are driving budget decisions. - [5 email lifecycle programs you need — and one to drop](https://martech.org/5-email-lifecycle-programs-you-need-and-one-to-drop.md) - Published: 2025-10-01 - Last Modified: 2025-09-30 - Excerpt: Email is the backbone of lifecycle marketing. Learn the five programs that build trust and retention, plus one that doesn’t make the cut. - [Bandits have taken over marketing decisioning, and that’s a good thing](https://martech.org/bandits-have-taken-over-marketing-decisioning-and-thats-a-good-thing.md) - Published: 2025-10-01 - Last Modified: 2025-09-30 - Excerpt: Marketing decisioning has shifted from rules to AI — fueled by data warehouses and advanced models like reinforcement learning. - [U.S. state data privacy laws: What you need to know](https://martech.org/the-marketers-guide-to-state-data-privacy-laws.md) - Published: 2025-10-01 - Last Modified: 2025-09-30 - Excerpt: Updated with information on Maryland and Nebraska's new data privacy laws - [Zeta Global acquires enterprise software business from Marigold](https://martech.org/zeta-global-acquires-enterprise-software-business-from-marigold.md) - Published: 2025-09-30 - Last Modified: 2025-09-30 - Excerpt: Marigold is holding on to its SMB tools like Campaign Monitor and Emma, but its relationship marketing apps are on the move. - [Google expands capabilities of its open-source MMM program](https://martech.org/google-expands-capabilities-of-its-open-source-mmm-program.md) - Published: 2025-09-30 - Last Modified: 2025-09-30 - Excerpt: Meridian, released in January, now supports non-media variables, such as pricing and promotions. - [ActiveCampaign declares ‘the days of classic marketing automation are over’](https://martech.org/activecampaign-declares-the-days-of-classic-marketing-automation-are-over.md) - Published: 2025-09-30 - Last Modified: 2025-09-30 - Excerpt: ActiveCampaigns lays out its vision for autonomous marketing, and AI agents are central to the game plan. - [9 mistakes that ruin your content plan and how to fix them](https://martech.org/9-mistakes-that-ruin-your-content-plan-and-how-to-fix-them.md) - Published: 2025-09-30 - Last Modified: 2025-09-30 - Excerpt: A solid content plan drives results — but only if you sidestep the pitfalls. See how to keep your strategy focused, relevant and effective. - [Your content strategy just died. Here’s what comes next.](https://martech.org/your-content-strategy-just-died-heres-what-comes-next.md) - Published: 2025-09-30 - Last Modified: 2025-09-29 - Excerpt: If you don't have a parallel, machine-readable version of your content, AI will misrepresent your brand, and competitors will write your story. - [How Amazon Ads enables full funnel measurement](https://martech.org/how-amazon-ads-enables-full-funnel-measurement.md) - Published: 2025-09-30 - Last Modified: 2025-09-29 - Excerpt: With new metrics like MTA, LTS and conversion path reporting, Amazon Ads gives marketers deeper insight into performance across the funnel. - [10 of the most thought-provoking quotes from the September MarTech Conference](https://martech.org/10-of-the-most-thought-provoking-quotes-from-the-september-martech-conference.md) - Published: 2025-09-29 - Last Modified: 2025-09-25 - Excerpt: Fire up your marketing brain with the quotes that caught our attention at the September event. - [Why genAI search is as bad for shoppers as it is for marketers](https://martech.org/why-genai-search-is-as-bad-for-shoppers-as-it-is-for-marketers.md) - Published: 2025-09-29 - Last Modified: 2025-09-26 - Excerpt: GenAI search engines promise the “best” information, but deliver shallow, incomplete answers that frustrate buyers and shortchange sellers. - [How to get your organization aligned for the AI age](https://martech.org/how-to-get-your-organization-aligned-for-the-ai-age.md) - Published: 2025-09-29 - Last Modified: 2025-09-23 - Excerpt: At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success. - [How can workflow integration unlock the full value of AI for marketers?](https://martech.org/how-can-workflow-integration-unlock-the-full-value-of-ai-for-marketers.md) - Published: 2025-09-29 - Last Modified: 2025-09-24 - Excerpt: Not available - [Account-based GTM pods that turn strategy into pipeline](https://martech.org/account-based-gtm-pods-that-turn-strategy-into-pipeline.md) - Published: 2025-09-29 - Last Modified: 2025-09-26 - Excerpt: Many ABM programs stall in execution. Pods align marketing, BDRs, sales and CS into one revenue team that drives meetings and growth. - [How to see inside the AI funnel](https://martech.org/how-to-see-inside-the-ai-funnel.md) - Published: 2025-09-26 - Last Modified: 2025-09-26 - Excerpt: Learn how AI tracking tools combine synthetic and real-world data to restore visibility into the AI marketing funnel and enable actionable strategy. - [OpenAI is staffing up to turn ChatGPT into an ad platform](https://martech.org/openai-is-staffing-up-to-turn-chatgpt-into-an-ad-platform.md) - Published: 2025-09-26 - Last Modified: 2025-09-26 - Excerpt: OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users. - [CLV is the growth metric that marketing can’t fake](https://martech.org/clv-is-the-growth-metric-that-marketing-cant-fake.md) - Published: 2025-09-26 - Last Modified: 2025-09-25 - Excerpt: Customer lifetime value can’t be gamed with lock-ins or campaigns. Sustainable growth depends on delivering real customer experiences. - [Underutilized data sources: Unlocking what marketers already have](https://martech.org/underutilized-data-sources-unlocking-what-marketers-already-have.md) - Published: 2025-09-26 - Last Modified: 2025-09-23 - Excerpt: At the MarTech Conference, we discussed why silos, integrations and neglected data streams keep marketers from seeing the full picture. - [Marketers see the importance of AEO, but many haven’t started](https://martech.org/marketers-see-the-importance-of-aeo-but-many-havent-started.md) - Published: 2025-09-26 - Last Modified: 2025-09-24 - Excerpt: Nearly half say budget constraints are holding back AEO initiatives. - [Coffee break: Social media word search](https://martech.org/coffee-break-social-media-word-search.md) - Published: 2025-09-26 - Last Modified: 2025-09-25 - Excerpt: Everyone deserves a coffee break. Take a timeout with our social media word search. - [When customers move like starlings — and what it means for segmentation](https://martech.org/when-customers-move-like-starlings-and-what-it-means-for-segmentation.md) - Published: 2025-09-26 - Last Modified: 2025-09-25 - Excerpt: Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. - [Klaviyo introduces marketing agent to automate campaigns](https://martech.org/klaviyo-introduces-marketing-agent-to-automate-campaigns.md) - Published: 2025-09-25 - Last Modified: 2025-09-25 - Excerpt: The company believes its marketing and customer service agents are key steps toward its goal of creating the first autonomous B2C CRM. - [Who’s advocating for your email subscribers?](https://martech.org/whos-advocating-for-your-email-subscribers.md) - Published: 2025-09-25 - Last Modified: 2025-09-24 - Excerpt: Subscriber trust fuels email performance. Without an advocate, it’s only a matter of time before engagement slips. - [My AI marketing team has a professor, a writer and a slick salesperson. Yours can, too.](https://martech.org/my-ai-marketing-team-has-a-professor-a-writer-and-a-slick-salesperson-yours-can-too.md) - Published: 2025-09-25 - Last Modified: 2025-09-24 - Excerpt: Use the strengths of ChatGPT, Claude and Gemini to create personas that can enhance strategy, unlock creativity and streamline execution. - [Broken playbooks and broken bones: Reinventing B2B with Ryan Nelsen](https://martech.org/broken-playbooks-and-broken-bones-reinventing-b2b-with-ryan-nelsen.md) - Published: 2025-09-24 - Last Modified: 2025-09-24 - Excerpt: Ryan Nelsen, CMO of StackAdapt, joins Playbook Broken to talk about the evolution of B2B marketing. - [A practical framework to turn fragmented data into a foundation for AI success](https://martech.org/a-practical-framework-to-turn-fragmented-data-into-a-foundation-for-ai-success.md) - Published: 2025-09-24 - Last Modified: 2025-09-23 - Excerpt: Marketing AI is only as strong as the data it runs on. Move from chaos to optimized data maturity and deliver personalization at scale. - [How to measure your CreativeOps maturity to unlock performance](https://martech.org/how-to-measure-your-creativeops-maturity-to-unlock-performance.md) - Published: 2025-09-24 - Last Modified: 2025-09-23 - Excerpt: Benchmark your CreativeOps function and prioritize initiatives that accelerate performance, efficiency and martech value. - [How small pilots and sprint roadmaps turn AI decisioning into ROI](https://martech.org/how-small-pilots-and-sprint-roadmaps-turn-ai-decisioning-into-roi.md) - Published: 2025-09-24 - Last Modified: 2025-09-22 - Excerpt: Four expert marketers discuss why the next jump in performance depends on data discipline, human guardrails and small, fast wins. - [How safe are your Media Operations, really? Discover Digital Media Safety](https://martech.org/how-safe-are-your-media-operations-really-discover-digital-media-safety.md) - Published: 2025-09-24 - Last Modified: 2025-09-22 - Excerpt: In digital media, operational errors happen often. Digital Media Safety prevents them before they cost money, time and trust. - [Beyond Inbound: The 16 best HubSpot updates from August 2025](https://martech.org/beyond-inbound-the-16-best-hubspot-updates-from-august-2025.md) - Published: 2025-09-23 - Last Modified: 2025-09-22 - Excerpt: AI everywhere, cleaner data and a smarter way to build campaigns. Here’s what matters most from the August updates. - [How AI decisioning will change your marketing](https://martech.org/how-ai-decisioning-will-change-your-marketing.md) - Published: 2025-09-23 - Last Modified: 2025-09-22 - Excerpt: AI decisioning enables real-time, hyper-personalized marketing. With clean data and smart pilots, marketers can lead the next shift. - [How AI reads your brand and why meaning matters most](https://martech.org/how-ai-reads-your-brand-and-why-meaning-matters-most.md) - Published: 2025-09-23 - Last Modified: 2025-09-23 - Excerpt: AI systems don’t rank logos — they surface meaning. Clear, consistent signals of trust determine whether your brand appears in AI-driven recommendations. - [Building a stack for the dominant forces of data and AI](https://martech.org/building-a-stack-for-the-dominant-forces-of-data-and-ai.md) - Published: 2025-09-23 - Last Modified: 2025-09-22 - Excerpt: At the MarTech Conference, we were told to design for change, decide with context and collect consent at the point of capture. - [The must-have social media tool for multi-location brands in 2026](https://martech.org/the-must-have-social-media-tool-for-multi-location-brands-in-2026.md) - Published: 2025-09-23 - Last Modified: 2025-09-18 - Excerpt: Learn about Rallio, the latest in AI-powered social media tools, igniting online visibility. - [How AI and data activation deliver unforgettable customer experiences](https://martech.org/how-ai-and-data-activation-deliver-unforgettable-customer-experiences.md) - Published: 2025-09-22 - Last Modified: 2025-09-19 - Excerpt: Great CX is what happens when strategy, data and culture move in lockstep. We talked about it at the September MarTech Conference. - [10 of the best insights from the September MarTech Conference](https://martech.org/10-of-the-best-insights-from-the-september-martech-conference.md) - Published: 2025-09-22 - Last Modified: 2025-09-19 - Excerpt: The September edition of the MarTech Conference took place last week. Here's what we learned. - [The secret to standing out in the age of AI is telling stories only you can tell](https://martech.org/the-secret-to-standing-out-in-the-age-of-ai-is-telling-stories-only-you-can-tell.md) - Published: 2025-09-22 - Last Modified: 2025-09-19 - Excerpt: AI can churn out content at scale, but only human storytelling can make it resonate, convert, and stick in people’s minds. - [Your holiday marketing playbook must put sincerity before sales](https://martech.org/your-holiday-marketing-playbook-must-put-sincerity-before-sales.md) - Published: 2025-09-22 - Last Modified: 2025-09-19 - Excerpt: Not every holiday is a sales opportunity—knowing when to celebrate and when to stay silent can make or break customer connections. - [Agent Payments Protocol (AP2): What does it mean for ecommerce and marketers?](https://martech.org/agent-payments-protocol-ap2-what-does-it-mean-for-ecommerce-and-marketers.md) - Published: 2025-09-22 - Last Modified: 2025-09-19 - Excerpt: When AI agents start buying got humans, everything we think we know about ecommerce changes. - [Navigating the chaos of consent, compliance and customer trust in an AI world](https://martech.org/navigating-the-chaos-of-consent-compliance-and-customer-trust-in-an-ai-world.md) - Published: 2025-09-19 - Last Modified: 2025-09-19 - Excerpt: Are your data practices keeping up with AI? We talked about proactive governance and trust at the MarTech Conference. - [Marketers are expanding their use of genAI and seeing returns](https://martech.org/marketers-are-expanding-their-use-of-genai-and-seeing-returns.md) - Published: 2025-09-19 - Last Modified: 2025-09-16 - Excerpt: Marketers raced ahead with genAI — 85% now use it, and 90% see ROI. Ready to unlock personalization, speed, and sales? Dive in now. - [iOS 26: Apple’s SMS update could hurt engagement](https://martech.org/ios-26-apples-sms-update-could-hurt-engagement.md) - Published: 2025-09-19 - Last Modified: 2025-09-18 - Excerpt: Apple’s iOS 26 will push most brand SMS into an “Unknown Sender” filter, making quick personalization the only way to avoid being invisible. - [Preventing Site Health Errors from Snowballing Globally](https://martech.org/preventing-site-health-errors-from-snowballing-globally.md) - Published: 2025-09-19 - Last Modified: 2025-09-16 - Excerpt: Here’s a playbook for building monitoring systems, workflows, and coordination to help keep your enterprise sites healthy across regions and languages. - [Why chasing shiny CDP features leaves marketers feeling like imposters](https://martech.org/why-chasing-shiny-cdp-features-leaves-marketers-feeling-like-imposters.md) - Published: 2025-09-18 - Last Modified: 2025-09-18 - Excerpt: Marketers often feel left behind in the CDP race, but the real success lies in mastering the fundamentals that keep data reliable and campaigns durable. - [GrowthLoop wants to help retailers capture more retail media dollars](https://martech.org/growthloop-wants-to-help-retailers-capture-more-retail-media-dollars.md) - Published: 2025-09-18 - Last Modified: 2025-09-18 - Excerpt: Retail media networks are booming, but legacy tech holds them back. GrowthLoop aims to power modern, AI-driven ad sales. - [B2B marketers have a chance to close the small business confidence gap](https://martech.org/b2b-marketers-have-a-chance-to-close-the-small-business-confidence-gap.md) - Published: 2025-09-18 - Last Modified: 2025-09-17 - Excerpt: SMBs are spending more on marketing but growing less confident in results, creating an opportunity for B2B marketers to step in with clear, data-driven solutions. - [How Clayton Christensen’s theory of disruptive innovation helps explain the rise of Positionless Marketing](https://martech.org/how-clayton-christensens-theory-of-disruptive-innovation-helps-explain-the-rise-of-positionless-marketing.md) - Published: 2025-09-18 - Last Modified: 2025-09-12 - Excerpt: Assembly-line marketing is obsolete. Positionless Marketing is the disruptive innovation transforming how brands connect with customers in real time. - [Monday.com welcomes marketers to its CRM with AI-powered campaigns](https://martech.org/monday-com-welcomes-marketers-to-its-crm-with-ai-powered-campaigns.md) - Published: 2025-09-17 - Last Modified: 2025-09-17 - Excerpt: Marketers are drowning in disconnected tools. Monday.com wants to connect CRM data to campaigns in real time — no sales syncs needed. - [Marketers report surging ROI as genAI moves from pilot to practice](https://martech.org/marketers-report-surging-roi-as-genai-moves-from-pilot-to-practice.md) - Published: 2025-09-17 - Last Modified: 2025-09-17 - Excerpt: A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind. - [Time for a ‘Welcome Back’ program for returning customers?](https://martech.org/time-for-a-welcome-back-program-for-returning-customers.md) - Published: 2025-09-17 - Last Modified: 2025-09-15 - Excerpt: A welcome-back email can turn churned customers into loyal ones by picking up where their last experience left off. - [Marketing needs supply chain intelligence for manufacturers to win with customers](https://martech.org/marketing-needs-supply-chain-intelligence-for-manufacturers-to-win-with-customers.md) - Published: 2025-09-17 - Last Modified: 2025-09-15 - Excerpt: Manufacturers are losing deals to faster competitors, and AI is the only way to close the gap between marketing promises and operational delivery. - [Think AI can scale personalization alone?](https://martech.org/think-ai-can-scale-personalization-alone.md) - Published: 2025-09-17 - Last Modified: 2025-09-12 - Excerpt: Not without a content supply chain that can keep up. - [Why every technology revolution feels the same until it isn’t](https://martech.org/why-every-technology-revolution-feels-the-same-until-it-isnt.md) - Published: 2025-09-16 - Last Modified: 2025-09-16 - Excerpt: Excited by every AI tool? You’re not alone. But history shows tech hype often skips the hard part: real change. - [What the arrival of AI browsers means for marketing](https://martech.org/what-the-arrival-of-ai-browsers-means-for-marketing.md) - Published: 2025-09-16 - Last Modified: 2025-09-12 - Excerpt: Perplexity’s Comet and OpenAI’s upcoming browser are set to use agentic AI and personalization — posing a challenge Google’s dominance. - [Breaking down silos to deliver AI-driven marketing at scale](https://martech.org/breaking-down-silos-to-deliver-ai-driven-marketing-at-scale.md) - Published: 2025-09-16 - Last Modified: 2025-08-26 - Excerpt: AI won’t transform your marketing until your tech, teams, and processes align. Discover how to bridge the gaps and unlock full ROI. - [The martech refresh cycle is a myth](https://martech.org/the-martech-refresh-cycle-is-a-myth.md) - Published: 2025-09-16 - Last Modified: 2025-09-15 - Excerpt: Vendors push unneeded upgrades, forcing marketing leaders into cycles of constant, costly replacements that solve nothing. - [Marketers turn to AI for speed, while consumers turn away in distrust](https://martech.org/marketers-turn-to-ai-for-speed-while-consumers-turn-away-in-distrust.md) - Published: 2025-09-15 - Last Modified: 2025-09-15 - Excerpt: Marketers are leaning on AI to meet rising demands, but while productivity climbs, consumer trust is sinking — and that gap could be marketing’s biggest risk. - [In an age of AI excess, trust becomes the real differentiator](https://martech.org/in-an-age-of-ai-excess-trust-becomes-the-real-differentiator.md) - Published: 2025-09-15 - Last Modified: 2025-09-12 - Excerpt: AI makes content abundant but authenticity scarce. Only trust and relevance can turn abundance into real value. - [What is the Agent2Agent protocol and why should marketers care?](https://martech.org/what-is-the-agent2agent-protocol-and-why-should-marketers-care.md) - Published: 2025-09-15 - Last Modified: 2025-09-09 - Excerpt: AI tools are smart alone — but unstoppable together. Discover how the Agent2Agent protocol turns collaboration into a marketing advantage. - [How to scale content without losing your brand voice](https://martech.org/how-to-scale-content-without-losing-your-brand-voice.md) - Published: 2025-09-15 - Last Modified: 2025-09-12 - Excerpt: Search engines and LLMs reward clarity and distinctiveness, not raw volume. See how the right structures let you publish more without weakening trust. - [B2B marketers at SMBs struggle with conversion rate optimization](https://martech.org/b2b-marketers-at-smbs-struggle-with-conversion-rate-optimization.md) - Published: 2025-09-12 - Last Modified: 2025-09-12 - Excerpt: SMB marketers say CRO is their top priority — but most aren't A/B testing their landing pages. What’s holding them back? - [20 strategic planning tips for marketers preparing for 2026](https://martech.org/20-strategic-planning-tips-for-marketers.md) - Published: 2025-09-12 - Last Modified: 2025-09-11 - Excerpt: Planning feels impossible in a year of AI upheaval and global instability. Don’t freeze — use these 20 expert tips to move forward with clarity. - [Why impression-based advertising will redefine search and CTV](https://martech.org/why-impression-based-advertising-will-redefine-search-and-ctv.md) - Published: 2025-09-12 - Last Modified: 2025-09-11 - Excerpt: Microsoft Ads is moving beyond clicks with impressions-based remarketing. Here’s what this shift means for channels, budgets and strategy. - [Marketing on Reddit: What you need to know](https://martech.org/a-marketers-guide-to-reddit.md) - Published: 2025-09-12 - Last Modified: 2025-09-11 - Excerpt: What you need to know about marketing on Reddit. Updated with details about the new community engagement metrics. - [Why vendor agility often trumps analyst rankings](https://martech.org/why-vendor-agility-often-trumps-analyst-rankings.md) - Published: 2025-09-12 - Last Modified: 2025-09-11 - Excerpt: Enterprise platforms may offer strong features, but their scale and processes often lack the speed, customization or flexibility you need. - [From Funnel to Signals: Break Siloes With the Five-Pillar Framework](https://martech.org/from-funnel-to-signals-break-siloes-with-the-five-pillar-framework.md) - Published: 2025-09-12 - Last Modified: 2025-09-11 - Excerpt: Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move. - [Designing the GTM model for marketing’s revenue era](https://martech.org/designing-the-gtm-model-for-marketings-revenue-era.md) - Published: 2025-09-11 - Last Modified: 2025-09-10 - Excerpt: Marketing’s next era is revenue-driven. Here’s how to design a GTM model that aligns stakeholders, accelerates pipeline and proves ARR impact. - [Turn your scattered data into actionable insights](https://martech.org/turn-your-scattered-data-into-actionable-insights.md) - Published: 2025-09-11 - Last Modified: 2025-09-08 - Excerpt: For marketers overwhelmed by disjointed data... we get it. Discover how to activate what you already have. - [What are marketers saying about HubSpot’s Loop Marketing playbook?](https://martech.org/what-are-marketers-saying-about-hubspots-loop-marketing-playbook.md) - Published: 2025-09-11 - Last Modified: 2025-09-10 - Excerpt: Loop Marketing reimagines content strategy for the AI age. How you feel about it depends on how you think about marketing. - [The 4 Ps of marketing, reimagined for the AI era](https://martech.org/the-4-ps-of-marketing-reimagined-for-the-ai-era.md) - Published: 2025-09-11 - Last Modified: 2025-09-10 - Excerpt: They shaped decades of marketing, but in the AI era, product, price, place and promotion no longer look anything like they used to. - [Adobe makes AI agents and orchestrator generally available](https://martech.org/adobe-makes-ai-agents-and-orchestrator-generally-available.md) - Published: 2025-09-10 - Last Modified: 2025-09-09 - Excerpt: Adobe says its new AI agents are ready to automate and optimize everything from site journeys to site fixes. - [When and how to approach a brand refresh](https://martech.org/when-and-how-to-approach-a-brand-refresh.md) - Published: 2025-09-10 - Last Modified: 2025-09-09 - Excerpt: Brand marketing isn’t just about image — it's now tied to LLMs, visibility and trust. Twilio's Adam Morgan shares tips on brand refreshes. - [Why every marketer needs a ‘do-not-do’ list](https://martech.org/why-every-marketer-needs-a-do-not-do-list.md) - Published: 2025-09-10 - Last Modified: 2025-09-09 - Excerpt: Doing more isn’t always progress. Learn how subtraction can free up time, sharpen focus and boost your marketing impact. - [Revenue teams struggle with execution, despite widespread AI adoption](https://martech.org/revenue-teams-struggle-with-execution-despite-widespread-ai-adoption.md) - Published: 2025-09-09 - Last Modified: 2025-09-09 - Excerpt: AI adoption is booming, but only 28% see better sales results. The real issue? No systems for execution. - [AI is the new OS — but marketers’ curiosity will decide its value](https://martech.org/ai-is-the-new-os-but-marketers-curiosity-will-decide-its-value.md) - Published: 2025-09-09 - Last Modified: 2025-09-08 - Excerpt: At HubSpot's Inbound, the talk of AI was everywhere, but the brands that thrive will balance AI tools with curiosity-driven strategies. - [Why pilots, not RFPs, define the future of martech selection](https://martech.org/why-pilots-not-rfps-define-the-future-of-martech-selection.md) - Published: 2025-09-09 - Last Modified: 2025-09-08 - Excerpt: The RFP is outdated for martech. Learn faster, outcome-driven ways to select vendors through real-world pilots and partnerships. - [4 ways AI is reshaping marketing operations (and how to prepare)](https://martech.org/4-ways-ai-is-reshaping-marketing-operations-and-how-to-prepare.md) - Published: 2025-09-09 - Last Modified: 2025-09-09 - Excerpt: Manual data cleanup slowing you down? AI automates hygiene, enriches insights and optimizes campaigns. Let's make your workflows smarter. - [3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass](https://martech.org/things-youll-only-learn-at-the-sap-emarsys-loyalty-masterclass.md) - Published: 2025-09-09 - Last Modified: 2025-09-03 - Excerpt: Industry leaders reveal their proven strategies on Sept. 24, 2025. Will you be there? - [As data and content proliferate, context is poised to become the new king](https://martech.org/as-data-and-content-proliferate-context-is-poised-to-become-the-new-king.md) - Published: 2025-09-09 - Last Modified: 2025-09-08 - Excerpt: Today’s users expect hyper-relevant experiences. That means real-time data, AI and a whole lot of context. - [How to optimize B2B SaaS user journeys with GA4](https://martech.org/how-to-optimize-b2b-saas-user-journeys-with-ga4.md) - Published: 2025-09-08 - Last Modified: 2025-09-05 - Excerpt: See how GA4 funnels reveal where SaaS users drop off — and how to fix friction points to improve conversions, onboarding and revenue growth. - [Laying the groundwork for smarter, AI-driven marketing](https://martech.org/laying-the-groundwork-for-smarter-ai-driven-marketing.md) - Published: 2025-09-08 - Last Modified: 2025-08-26 - Excerpt: Rules-based campaigns limit your agility. AI decisioning reacts in milliseconds for peak relevance. Learn to build the data and governance to unlock it. - [AI threatens entry-level marketing jobs—and the future talent pipeline](https://martech.org/ai-threatens-entry-level-marketing-jobs-and-the-future-talent-pipeline.md) - Published: 2025-09-08 - Last Modified: 2025-09-05 - Excerpt: AI is handling tasks that once taught junior staff marketing fundamentals. Cutting these positions now means a talent shortage down the line. - [Your quick guide to marketing attribution models](https://martech.org/your-quick-guide-to-marketing-attribution-models.md) - Published: 2025-09-08 - Last Modified: 2025-09-03 - Excerpt: Still crediting only the last click? That oversimplifies your funnel. Explore better models to see what’s really working across your channels. - [Spreadsheets can’t explain churn — but your customers can](https://martech.org/spreadsheets-cant-explain-churn-but-your-customers-can.md) - Published: 2025-09-08 - Last Modified: 2025-09-05 - Excerpt: AI spots patterns, but not the “why.” Ground data in interviews and causal mapping to predict behavior and build real strategy. - [Shoppers expect fewer discounts this holiday season](https://martech.org/shoppers-expect-fewer-discounts-this-holiday-season.md) - Published: 2025-09-05 - Last Modified: 2025-09-04 - Excerpt: Labor Day weekend saw fewer discounts, but it didn’t seem to stop shoppers. What’s going to happen once Black Friday comes along? - [Think like a product manager, grow like a CMO](https://martech.org/think-like-a-product-manager-grow-like-a-cmo.md) - Published: 2025-09-05 - Last Modified: 2025-09-04 - Excerpt: In an AI-assisted GTM world, the best B2B marketers don’t just run campaigns. They build systems that solve buyer problems and scale growth. - [What should sit at the center of your martech stack in the age of AI?](https://martech.org/what-should-sit-at-the-center-of-your-martech-stack-in-the-age-of-ai.md) - Published: 2025-09-05 - Last Modified: 2025-08-26 - Excerpt: Data is exploding, stacks are sprawling, and AI is raising the stakes. Discover what needs to sit at the center of your martech stack — before it’s too late. - [Sharing AI wins and fails will save marketers from repeating mistakes](https://martech.org/sharing-ai-wins-and-fails-will-save-marketers-from-repeating-mistakes.md) - Published: 2025-09-05 - Last Modified: 2025-09-04 - Excerpt: Understanding AI’s wins, pitfalls and best practices starts with sharing what actually works — and what doesn’t. - [Agility is the new foundation of marketing infrastructure](https://martech.org/agility-is-the-new-foundation-of-marketing-infrastructure.md) - Published: 2025-09-04 - Last Modified: 2025-09-03 - Excerpt: In a volatile market, CMOs must trade rigid martech stacks for agile, modular systems that drive personalization, speed and measurable growth. - [The real reason so many teams are struggling with email marketing](https://martech.org/the-real-reason-so-many-teams-are-struggling-with-email-marketing.md) - Published: 2025-09-04 - Last Modified: 2025-09-03 - Excerpt: Flat engagement, weak pipeline, frustrated marketers. Sound familiar? Here’s what successful B2B teams are doing differently with email this year. - [Marketers must deliver value and trust to shoppers facing higher holiday prices](https://martech.org/marketers-must-deliver-value-and-trust-to-shoppers-facing-higher-holiday-prices.md) - Published: 2025-09-04 - Last Modified: 2025-09-03 - Excerpt: Expect a volatile shopping season, as higher prices and fewer discounts change buying habits. Marketers must act early and stay agile to win consumers. - [HubSpot debuts a new AI playbook at Inbound as content marketing falters](https://martech.org/hubspot-brings-a-new-playbook-for-a-new-era-of-marketing-to-inbound.md) - Published: 2025-09-03 - Last Modified: 2025-09-03 - Excerpt: Content traffic is down. Old funnels are fading. HubSpot hopes Loop Marketing is an AI-first strategy to win attention and conversions. - [How do you plan to activate insights in the AI era?](https://martech.org/how-do-you-plan-to-activate-insights-in-the-ai-era.md) - Published: 2025-09-03 - Last Modified: 2025-08-26 - Excerpt: Data is everywhere, but action is rare. Discover how AI turns fragmented info into real marketing impact. - [How to build internship projects that help future talent and current teams](https://martech.org/how-to-build-internship-projects-that-help-future-talent-and-current-teams.md) - Published: 2025-09-03 - Last Modified: 2025-09-02 - Excerpt: Plan impactful projects for martech interns that deliver value to your team while creating powerful learning opportunities. - [Unpacking the creative renaissance: How to reignite brand magic](https://martech.org/unpacking-the-creative-renaissance-how-to-reignite-brand-magic.md) - Published: 2025-09-03 - Last Modified: 2025-09-02 - Excerpt: Deema Tamimi, VP of marketing at Creatopy. discuses the resurgence of brand marketing, the evolution of advertising and more. - [3 ways AI is changing how people shop, marketers work and stacks evolve](https://martech.org/3-ways-ai-is-changing-how-people-shop-marketers-work-and-stacks-evolve.md) - Published: 2025-09-03 - Last Modified: 2025-09-02 - Excerpt: The AI revolution isn’t hype — it’s rewriting strategy, roles and tech. See how to adapt before your marketing playbook becomes obsolete. - [ChatGPT, AI tools gain traction as Google Search slips](https://martech.org/chatgpt-ai-tools-gain-traction-as-google-search-slips.md) - Published: 2025-09-02 - Last Modified: 2025-09-02 - Excerpt: More Americans are using AI tools in everyday search, with ChatGPT use nearly tripling while Google’s share slips, a survey of U.S. users finds. - [5 ways MOps can stop order-taking and start driving strategy](https://martech.org/5-ways-mops-can-stop-order-taking-and-start-driving-strategy.md) - Published: 2025-09-02 - Last Modified: 2025-08-29 - Excerpt: Stuck in execution mode? Marketing ops can be more than firefighting. Here’s how to reclaim time and drive strategy. - [Generative AI is rewriting your brand story — make sure it gets it right](https://martech.org/generative-ai-is-rewriting-your-brand-story-make-sure-it-gets-it-right.md) - Published: 2025-09-02 - Last Modified: 2025-08-29 - Excerpt: Generative AI is reshaping search and brand perception. Learn how to protect and control your story across AI platforms. - [How customer analytics closes the gaps in performance measurement](https://martech.org/how-customer-analytics-closes-the-gaps-in-performance-measurement.md) - Published: 2025-08-29 - Last Modified: 2025-08-28 - Excerpt: Go beyond channel metrics. Customer analytics highlights retention, LTV and incremental demand to guide smarter marketing decisions. - [GenAI powers the next era of customer listening](https://martech.org/genai-powers-the-next-era-of-customer-listening.md) - Published: 2025-08-29 - Last Modified: 2025-08-28 - Excerpt: Surveys aren’t enough. Use genAI to detect trends, reveal intent and craft hyper-relevant B2B campaigns informed by true customer voices. - [Holiday shopping is starting earlier in the year](https://martech.org/holiday-shopping-is-starting-earlier-in-the-year.md) - Published: 2025-08-29 - Last Modified: 2025-08-28 - Excerpt: Stuck targeting just Black Friday and Cyber Monday? Your customers aren’t. Gen Z starts shopping in June. - [Winter 2026 Salesforce release will be heavy on Agentforce for marketers](https://martech.org/winter-2026-salesforce-release-will-be-heavy-on-agentforce-for-marketers.md) - Published: 2025-08-28 - Last Modified: 2025-08-28 - Excerpt: Juggling tools and data is slowing marketers down. Salesforce is sprinkling Agentforce across its apps to help. - [The next era of ABM is strategy-led and AI-enabled](https://martech.org/the-next-era-of-abm-is-strategy-led-and-ai-enabled.md) - Published: 2025-08-28 - Last Modified: 2025-08-28 - Excerpt: Today’s ABM playbook calls for collaborative execution and contextual engagement that scale impact across the revenue engine. - [Adapting email for AI-powered inboxes and zero-click journeys](https://martech.org/adapting-email-for-ai-powered-inboxes-and-zero-click-journeys.md) - Published: 2025-08-28 - Last Modified: 2025-08-27 - Excerpt: Clicks are vanishing, but email still sparks action. Learn how to prove its influence with smarter metrics and schema markup. - [How generative AI is quietly distorting your brand message](https://martech.org/how-generative-ai-is-quietly-distorting-your-brand-message.md) - Published: 2025-08-28 - Last Modified: 2025-08-26 - Excerpt: Not available - [Top ways to use Zapier MCP server and LLMs to boost marketing performance](https://martech.org/top-ways-to-use-zapier-mcp-server-and-llms-to-boost-marketing-performance.md) - Published: 2025-08-27 - Last Modified: 2025-08-26 - Excerpt: Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient. - [What’s keeping businesses from succeeding with first-party data?](https://martech.org/whats-keeping-businesses-from-succeeding-with-first-party-data.md) - Published: 2025-08-27 - Last Modified: 2025-08-27 - Excerpt: We keep hearing about the value of first-party data, but successful strategies for capturing it and using it remain a challenge. - [Mobile marketing with RCS: What you need to know](https://martech.org/mobile-marketing-with-rcs-what-you-need-to-know.md) - Published: 2025-08-27 - Last Modified: 2025-08-26 - Excerpt: RCS is game-changing technology for mobile marketing. Updated with news that RCS is now available for Twilio customers. - [GTM misreporting is a risk your company can’t afford to take](https://martech.org/gtm-misreporting-is-a-risk-your-company-cant-afford-to-take.md) - Published: 2025-08-27 - Last Modified: 2025-08-26 - Excerpt: GTM spend isn’t harmless OpEx. Every dollar of CAC is debt, and misreporting it puts boards and executives at risk. - [Why compliance can’t be an afterthought in the AI age](https://martech.org/why-compliance-cant-be-an-afterthought-in-the-ai-age.md) - Published: 2025-08-27 - Last Modified: 2025-08-25 - Excerpt: Personalization or privacy? Marketers need to master both. You’re invited to a free discussion where trust meets tech.  - [ChatGPT traffic to websites is down 52% in a month](https://martech.org/chatgpt-traffic-to-websites-is-down-52-in-a-month.md) - Published: 2025-08-26 - Last Modified: 2025-08-26 - Excerpt: Reddit and Wikipedia dominate responses in OpenAI's experiment with answer-first sources using new citation weighting. - [Why social video spend gets lost in reports — and how measurement standards fix it](https://martech.org/why-social-video-spend-gets-lost-in-reports-and-how-measurement-standards-fix-it.md) - Published: 2025-08-26 - Last Modified: 2025-08-25 - Excerpt: If answering "How much are we spending on social video?" takes hours, your measurement is broken. Smarter standards make spend clear and reporting easy. - [Email deliverability: What you need to know](https://martech.org/what-marketers-need-to-know-about-email-deliverability.md) - Published: 2025-08-26 - Last Modified: 2025-08-25 - Excerpt: Everything from bulk email requirements to deliverability practices. Updated with what's new about Google’s enhanced DMARC reports. - [What if you didn’t follow up on MQLs?](https://martech.org/what-if-you-didnt-follow-up-on-mqls.md) - Published: 2025-08-26 - Last Modified: 2025-08-25 - Excerpt: The MQL cycle creates wasted effort and mistrust. Let buyers engage at their own pace for stronger, more meaningful interactions. - [Global expansion and hyperlocal focus redefine the next chapter of retail media networks](https://martech.org/global-expansion-and-hyperlocal-focus-redefine-the-next-chapter-of-retail-media-networks.md) - Published: 2025-08-26 - Last Modified: 2025-08-25 - Excerpt: As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision. - [How to keep emails from getting lost in the holiday inbox surge](https://martech.org/how-to-keep-emails-from-getting-lost-in-the-holiday-inbox-surge.md) - Published: 2025-08-25 - Last Modified: 2025-08-25 - Excerpt: Too many channels. Not enough impact. Gen Z and Millennials are disengaging—here’s how to reclaim their attention before Black Friday hits. - [What to expect from social commerce during the upcoming holiday shopping season](https://martech.org/what-to-expect-from-social-commerce-during-the-upcoming-holiday-shopping-season.md) - Published: 2025-08-25 - Last Modified: 2025-08-21 - Excerpt: TikTok Shop showed social is now the storefront and creators are converting. Are you ready to close the sale? - [Why process-only or tech-only fixes never solve your toughest problems](https://martech.org/why-process-only-or-tech-only-fixes-never-solve-your-toughest-problems.md) - Published: 2025-08-25 - Last Modified: 2025-08-22 - Excerpt: Marketing pain points don’t stem from process or technology alone. They come from fixing one without the other. True change requires integrating both. - [AI’s personalization magic starts with the data you can’t see](https://martech.org/ais-personalization-magic-starts-with-the-data-you-cant-see.md) - Published: 2025-08-25 - Last Modified: 2025-08-22 - Excerpt: AI offers endless personalization opportunities — but success depends on accurate, well-structured data. Here’s how to get it right. - [One-third of consumers turn to AI when shopping](https://martech.org/one-third-of-consumers-turn-to-ai-when-shopping.md) - Published: 2025-08-22 - Last Modified: 2025-08-21 - Excerpt: Consumers are embracing AI in shopping, yet 47% of brands lag behind. Want to stay relevant? It’s time to rethink your AI strategy. - [Marketing leadership asks for radical candor but wants compliance](https://martech.org/marketing-leadership-asks-for-radical-candor-but-wants-compliance.md) - Published: 2025-08-22 - Last Modified: 2025-08-21 - Excerpt: When radical candor and transparency are reduced to slogans, marketing teams pay the price — through burnout, disillusionment and broken trust. - [Marketers are drowning in tools and content, and only orchestration can pull them out](https://martech.org/marketers-are-drowning-in-tools-and-content-and-only-orchestration-can-pull-them-out.md) - Published: 2025-08-22 - Last Modified: 2025-08-21 - Excerpt: Cut through AI-driven chaos with orchestration that unifies workflows and channels, strengthens brand trust and delivers real results. - [Ready to level-up your mobile strategy? New consumer research and trends](https://martech.org/ready-to-level-up-your-mobile-strategy-new-consumer-research-and-trends.md) - Published: 2025-08-21 - Last Modified: 2025-08-21 - Excerpt: In this webinar, Adobe shares what’s driving mobile app growth in 2025—and how real-time, personalized in-app experiences are converting users into loyal customers. - [A strategic framework for turning small-scale events into ABM wins](https://martech.org/a-strategic-framework-for-turning-small-scale-events-into-abm-wins.md) - Published: 2025-08-21 - Last Modified: 2025-08-20 - Excerpt: Drive deeper account engagement, accelerate pipeline and increase deal size through targeted, intimate ABM events. - [How to optimize your website for AI-powered search](https://martech.org/how-to-optimize-your-website-for-ai-powered-search.md) - Published: 2025-08-21 - Last Modified: 2025-08-20 - Excerpt: Learn how AI search is reducing organic traffic and the steps you can take to ensure your website still attracts and converts. - [Why a healthy site is central to AI search performance](https://martech.org/why-a-healthy-site-is-central-to-ai-search-performance.md) - Published: 2025-08-21 - Last Modified: 2025-08-19 - Excerpt: AI search is redefining visibility. Proper site health ensures your brand is ready to be discovered, understood, and recommended by AI systems. - [How to make email automations work as hard as you do](https://martech.org/how-to-make-email-automations-work-as-hard-as-you-do.md) - Published: 2025-08-20 - Last Modified: 2025-08-19 - Excerpt: Plan, build and maintain effective email journeys that drive revenue, nurture customers and outperform basic automations. - [Software isn’t eating the world — services are](https://martech.org/software-isnt-eating-the-world-services-are.md) - Published: 2025-08-20 - Last Modified: 2025-08-13 - Excerpt: Sangram Vajre joins Playbook Broken to talk about the transformation of software, sales funnels and GTM. - [Why composable architecture demands more than vendor promises](https://martech.org/why-composable-architecture-demands-more-than-vendor-promises.md) - Published: 2025-08-20 - Last Modified: 2025-08-19 - Excerpt: Vendors sell composable architecture as plug-and-play. The reality? Success requires strategy, dedicated teams and ongoing investment. - [Klaviyo acquires Gatsby to improve social commerce insight](https://martech.org/klaviyo-acquires-gatsby-to-improve-social-commerce-insight.md) - Published: 2025-08-19 - Last Modified: 2025-08-19 - Excerpt: Social drives discovery, but data often gets lost. Klaviyo broke out the checkbook to help fill that gap. - [AI helps marketing and sales pros work smarter, but does it drive revenue?](https://martech.org/ai-helps-marketing-and-sales-pros-work-smarter-but-does-it-drive-revenue.md) - Published: 2025-08-19 - Last Modified: 2025-08-19 - Excerpt: A new report finds mixed opinions on whether AI drives revenue or improves customer experience. - [Set it and forget it is how automated email ROI dies](https://martech.org/set-it-and-forget-it-is-how-automated-email-roi-dies.md) - Published: 2025-08-19 - Last Modified: 2025-08-14 - Excerpt: Automated email campaigns need care to keep earning. A quick audit can turn a forgotten send into a top performer. - [How brands can turn compliance into a competitive advantage](https://martech.org/how-brands-can-turn-compliance-into-a-competitive-advantage.md) - Published: 2025-08-19 - Last Modified: 2025-08-14 - Excerpt: Ethical marketing isn’t a limitation — it’s the secret to creating bold, memorable campaigns that customers trust. - [5 essential applications ecommerce marketers need to succeed for the holiday season](https://martech.org/5-essential-applications-ecommerce-marketers-need-to-succeed-for-the-holiday-season.md) - Published: 2025-08-18 - Last Modified: 2025-08-14 - Excerpt: The holiday rush is coming. The right martech tools will help you turn chaos into conversions. - [Operationalizing generative AI for marketing impact](https://martech.org/operationalizing-generative-ai-for-marketing-impact.md) - Published: 2025-08-18 - Last Modified: 2025-08-15 - Excerpt: Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results. - [5 things to consider before starting your ABM journey](https://martech.org/5-things-to-consider-before-starting-your-abm-journey.md) - Published: 2025-08-18 - Last Modified: 2025-08-15 - Excerpt: Your ABM launch shouldn’t be trial and error. These five steps will set up sales alignment and measurable wins from day one. - [A short guide to the long game of brand building](https://martech.org/a-short-guide-to-the-long-game-of-brand-building.md) - Published: 2025-08-18 - Last Modified: 2025-08-15 - Excerpt: Brand building is a multi-year investment in visibility, trust and reputation. And it's more about hustle than ad dollars. - [How is AI reshaping martech replacements? Share your insights ](https://martech.org/how-is-ai-reshaping-martech-replacements-share-your-insights.md) - Published: 2025-08-15 - Last Modified: 2025-08-15 - Excerpt: The 2025 MarTech Replacement Survey is here. Take a few minutes to share your experience reshaping your martech stack.  - [B2B firms suffer from poor GTM understanding](https://martech.org/b2b-firms-suffer-from-poor-gtm-understanding.md) - Published: 2025-08-15 - Last Modified: 2025-08-15 - Excerpt: More than half of B2B marketers surveyed struggle to even define 'GTM.' - [4 steps to kickstart incrementality without overcomplicating it](https://martech.org/4-steps-to-kickstart-incrementality-without-overcomplicating-it.md) - Published: 2025-08-15 - Last Modified: 2025-08-15 - Excerpt: Spot the attribution traps that distort your results, run a simple incrementality test and start investing in what truly drives growth. - [Why active sponsorship is the only way to make AI work](https://martech.org/why-active-sponsorship-is-the-only-way-to-make-ai-work.md) - Published: 2025-08-15 - Last Modified: 2025-08-14 - Excerpt: When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed. - [Scaling AI starts with people, not technology](https://martech.org/scaling-ai-starts-with-people-not-technology.md) - Published: 2025-08-14 - Last Modified: 2025-08-13 - Excerpt: AI at scale succeeds when teams are ready first. Build curiosity, clarify roles and redesign workflows before expanding technology. - [The top HubSpot updates of July 2025](https://martech.org/the-top-hubspot-updates-of-july-2025.md) - Published: 2025-08-14 - Last Modified: 2025-08-13 - Excerpt: July brought AI connectors, cleaner data and faster workflows to help HubSpot teams work smarter across the board. - [A 3-step copywriting formula that makes buyers take action](https://martech.org/a-3-step-copywriting-formula-that-makes-buyers-take-action.md) - Published: 2025-08-14 - Last Modified: 2025-08-13 - Excerpt: Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof. - [How to Protect and Control Your Brand Reputation in AI Search](https://martech.org/how-to-protect-and-control-your-brand-reputation-in-ai-search.md) - Published: 2025-08-14 - Last Modified: 2025-08-13 - Excerpt: AI search is reshaping brand discovery. Here’s how to actively manage your presence in AI responses before they define you. - [How to lead marketing in the great big messy real world](https://martech.org/how-to-lead-marketing-in-the-great-big-messy-real-world.md) - Published: 2025-08-13 - Last Modified: 2025-08-13 - Excerpt: Author and marketing strategist Kathleen Schaub discusses how and why we need to rewire marketing teams. - [Beyond storage: How DAM platforms became the unsung heroes of modern marketing](https://martech.org/beyond-storage-how-dam-platforms-became-the-unsung-heroes-of-modern-marketing.md) - Published: 2025-08-13 - Last Modified: 2025-08-12 - Excerpt: Ever spent way too much time digging for a particular version of a marketing asset? You're not alone, but modern DAMs can help. - [Reclaiming relevance in an AI-overloaded, buyer-led market](https://martech.org/reclaiming-relevance-in-an-ai-overloaded-buyer-led-market.md) - Published: 2025-08-13 - Last Modified: 2025-08-12 - Excerpt: AI saturation is crowding the market. Learn how to cut through the noise, earn trust and connect with today’s buyers. - [Why the grift economy is killing both marketing and marketers](https://martech.org/why-the-grift-economy-is-killing-both-marketing-and-marketers.md) - Published: 2025-08-13 - Last Modified: 2025-08-12 - Excerpt: Fake scarcity. Bad data. Burnout. Marketing’s rot runs deep — and it’s by design. Here’s how the system traps us and how we escape - [Agentic AI is about to transform the martech stack — and the way marketers work](https://martech.org/agentic-ai-is-about-to-transform-the-martech-stack-and-the-way-marketers-work.md) - Published: 2025-08-13 - Last Modified: 2025-08-12 - Excerpt: AI agents handling complex tasks independently are changing how marketing gets done. The key is integrating systems and data so they can act effectively. - [How Dale Carnegie’s principles are foundational for Positionless Marketing](https://martech.org/how-dale-carnegies-principles-are-foundational-for-positionless-marketing.md) - Published: 2025-08-13 - Last Modified: 2025-08-12 - Excerpt: Why the habits behind "How to Win Friends and Influence People" are essential for today’s AI-enabled marketers. - [Why the AI era could be the revenge of the English major](https://martech.org/why-the-ai-era-could-be-the-revenge-of-the-english-major.md) - Published: 2025-08-12 - Last Modified: 2025-08-12 - Excerpt: As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials. - [Strong MOps is how marketing runs on time and at scale](https://martech.org/strong-mops-is-how-marketing-runs-on-time-and-at-scale.md) - Published: 2025-08-12 - Last Modified: 2025-08-11 - Excerpt: Turn marketing chaos into consistent results with systems for execution, alignment and growth — from campaign planning to clean data to automation. - [Why AI-powered relevance is replacing personalization in B2B marketing](https://martech.org/why-ai-powered-relevance-is-replacing-personalization-in-b2b-marketing.md) - Published: 2025-08-12 - Last Modified: 2025-08-11 - Excerpt: Stop chasing names and start targeting buyers ready to buy. AI-powered relevance tools let teams focus content, align with sales and close deals faster. - [3 GTM principles to help emerging products gain traction](https://martech.org/3-gtm-principles-to-help-emerging-products-gain-traction.md) - Published: 2025-08-12 - Last Modified: 2025-08-11 - Excerpt: Early adopters embrace potential. Mainstream buyers demand clarity. The right GTM approach moves products into the mass market. - [Google says web traffic isn’t declining. Google Gemini and five other LLMs disagree.](https://martech.org/google-says-web-traffic-isnt-declining-google-gemini-and-five-other-llms-disagree.md) - Published: 2025-08-11 - Last Modified: 2025-08-11 - Excerpt: Who are you going to believe, Google or six LLMs trained on every piece of data on the planet? - [Winning genAI search requires structured, persona-driven content strategies](https://martech.org/winning-genai-search-requires-structured-persona-driven-content-strategies.md) - Published: 2025-08-11 - Last Modified: 2025-08-08 - Excerpt: With Perplexity and OpenAI’s emerging AI browsers promising deeper personalization, brands must rethink visibility to stay ahead. - [5 practical strategies for better collaboration between marketing and IT](https://martech.org/5-practical-strategies-for-better-collaboration-between-marketing-and-it.md) - Published: 2025-08-11 - Last Modified: 2025-08-07 - Excerpt: Marketing and IT don’t always speak the same language. That disconnect delays projects and kills innovation. These five tactics change the game. - [How to turn marketing attribution from a black box into a growth engine](https://martech.org/how-to-turn-marketing-attribution-from-a-black-box-into-a-growth-engine.md) - Published: 2025-08-11 - Last Modified: 2025-08-08 - Excerpt: Out-of-the-box attribution models miss critical customer journey data. Here's how a full-cycle tracking approach reveals true marketing influence. - [AI convenience is replacing durable marketing strategy with disposable thinking](https://martech.org/ai-convenience-is-replacing-durable-marketing-strategy-with-disposable-thinking.md) - Published: 2025-08-11 - Last Modified: 2025-08-08 - Excerpt: AI's convenient answers come at a cost: Damage to our critical thinking. AI can't provide the depth, context and insight needed to make a marketing strategy. - [Zero-party data in action: How top brands turn product discovery into conversions](https://martech.org/zero-party-data-in-action-how-top-brands-turn-product-discovery-into-conversions.md) - Published: 2025-08-08 - Last Modified: 2025-08-08 - Excerpt: Learn how leading brands use interactive experiences to capture buyer intent, drive conversions, and build loyalty. - [Clari and Salesloft merger ushers in the era of ‘autonomous revenue systems’](https://martech.org/clari-and-salesloft-merger-ushers-in-the-era-of-autonomous-revenue-systems.md) - Published: 2025-08-08 - Last Modified: 2025-08-08 - Excerpt: Clari and Salesloft are promising a new era, where AI meets action to boost alignment and growth. What does that mean for marketers and MOps pros? - [CreativeOps can’t scale alone — fusion teams make it happen](https://martech.org/creativeops-cant-scale-alone-fusion-teams-make-it-happen.md) - Published: 2025-08-08 - Last Modified: 2025-08-07 - Excerpt: Here’s a structural fix for what siloed martech and outdated org models fail to deliver: alignment, agility and scalable creative execution. - [Traditional search still dominates, but AI is making gains in the U.S. and Europe](https://martech.org/traditional-search-still-dominates-but-ai-is-making-gains-in-the-u-s-and-europe.md) - Published: 2025-08-08 - Last Modified: 2025-08-07 - Excerpt: AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online. - [The hidden power of persona-driven UAT in martech success](https://martech.org/the-hidden-power-of-persona-driven-uat-in-martech-success.md) - Published: 2025-08-08 - Last Modified: 2025-08-07 - Excerpt: Persona-based UAT tests real user journeys, not just individual channels — helping martech teams deliver seamless, customer-first experiences. - [Implementing AI without a problem is a fast road to failure](https://martech.org/implementing-ai-without-a-problem-is-fast-road-to-failure.md) - Published: 2025-08-08 - Last Modified: 2025-08-07 - Excerpt: High-priced pilots. Tools no one uses. Here's how teams go wrong with AI — and how to start with strategy, not just shiny tech. - [How and why awareness, confidence and trust drive GTM outcomes](https://martech.org/how-and-why-awareness-confidence-and-trust-drive-gtm-outcomes.md) - Published: 2025-08-07 - Last Modified: 2025-08-06 - Excerpt: Most GTM teams chase activity. The best drive causality. ACT — awareness, confidence, trust — fuels revenue, velocity and AI-era visibility. - [Marketing and IT are rewriting the rules of digital transformation](https://martech.org/marketing-and-it-are-rewriting-the-rules-of-digital-transformation.md) - Published: 2025-08-07 - Last Modified: 2025-08-06 - Excerpt: From shared data stewardship to co-owned tech stacks, see how marketing and IT are building more adaptive, insight-driven businesses. - [The secret to getting your marketing team to use AI](https://martech.org/the-secret-to-getting-your-marketing-team-to-use-ai.md) - Published: 2025-08-07 - Last Modified: 2025-08-07 - Excerpt: AI only works when your team trusts it. Transparency turns it from a black box into a reliable growth partner. - [How to turn SEO wins into GEO dominance](https://martech.org/how-to-turn-seo-wins-into-geo-dominance.md) - Published: 2025-08-06 - Last Modified: 2025-08-05 - Excerpt: If you’ve already invested in SEO, you’re on track for GEO. See how to surface your content in AI search results. - [Breaking playbooks: AI and the new marketing era with Ed See](https://martech.org/breaking-playbooks-ai-and-the-new-marketing-era-with-ed-see.md) - Published: 2025-08-06 - Last Modified: 2025-08-05 - Excerpt: Ed See, chief growth officer at Zeta Global, joins the show to explore the evolving landscape of marketing in the age of AI. - [Why it’s time to treat AI referrals as their own channel in GA4](https://martech.org/why-its-time-to-treat-ai-referrals-as-their-own-channel-in-ga4.md) - Published: 2025-08-06 - Last Modified: 2025-08-05 - Excerpt: AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it. - [How a website redesign drove 120+ leads and 1,400% more traffic for a B2B manufacturer](https://martech.org/how-a-website-redesign-drove-120-leads-and-1400-more-traffic-for-a-b2b-manufacturer.md) - Published: 2025-08-06 - Last Modified: 2025-08-05 - Excerpt: See how strategic content, branding and lead tracking upgrades turned a stagnant website into a growth engine for a contract manufacturer. - [Is it time for retail media networks to think beyond the ads?](https://martech.org/is-it-time-for-retail-media-networks-to-think-beyond-the-ads.md) - Published: 2025-08-05 - Last Modified: 2025-08-05 - Excerpt: RMNs must go from ad platforms to content engines that build trust through authentic storytelling with creator partnerships and personalized content. - [Prompt engineering is dead. Long live context engineering!](https://martech.org/prompt-engineering-is-dead-long-live-context-engineering.md) - Published: 2025-08-05 - Last Modified: 2025-08-04 - Excerpt: Prompt engineering isn't strategy. To unlock real impact from AI, go-to-market teams must stop scaling improvisation and start engineering context. - [If you want better outcomes, stop relying on last-touch attribution](https://martech.org/if-you-want-better-outcomes-stop-relying-on-last-touch-attribution.md) - Published: 2025-08-05 - Last Modified: 2025-08-04 - Excerpt: The wrong attribution model doesn’t just mislead. It risks your investment and clouds what really works. - [Closing the gap between creative and marketing performance](https://martech.org/closing-the-gap-between-creative-and-marketing-performance.md) - Published: 2025-08-05 - Last Modified: 2025-08-04 - Excerpt: Creative and performance teams have long operated in silos. Now, AI is bridging the gap — turning emotional storytelling into data-driven, real-time results. - [AI ate my traffic](https://martech.org/ai-ate-my-traffic.md) - Published: 2025-08-05 - Last Modified: 2025-07-29 - Excerpt: Get it back with email. - [Salesforce’s investment in Genesys is strategic, not just financial](https://martech.org/salesforces-investment-in-genesys-is-strategic-not-just-financial.md) - Published: 2025-08-04 - Last Modified: 2025-08-04 - Excerpt: AI is transforming the customer experience space, and we're witnessing the start of an arms race.  - [Ad fraud is hitting B2B where it hurts: lead gen](https://martech.org/ad-fraud-is-hitting-b2b-where-it-hurts-lead-gen.md) - Published: 2025-08-04 - Last Modified: 2025-08-01 - Excerpt: Ad fraud is undermining B2B lead gen through bots, fake data and shady list practices. Here’s how to spot the red flags and protect your funnel. - [What do we think we know about what helps brands gain citations on LLM results?](https://martech.org/what-do-we-think-we-know-about-what-helps-brands-gain-citations-on-llm-results.md) - Published: 2025-08-04 - Last Modified: 2025-08-01 - Excerpt: Struggling to get your brand cited in AI search results? Without visibility, your content stays hidden. Optimize with authority and structure to stand out. - [LinkedIn’s algorithm isn’t broken — you don’t understand it](https://martech.org/linkedins-algorithm-isnt-broken-you-dont-understand-it.md) - Published: 2025-08-04 - Last Modified: 2025-07-31 - Excerpt: To stay visible, marketers need to stop blaming the platform and start creating content that earns attention, starts conversations and delivers real value. - [Stop celebrating short-term wins that lead to long-term churn](https://martech.org/stop-celebrating-short-term-wins-that-lead-to-long-term-churn.md) - Published: 2025-08-04 - Last Modified: 2025-08-01 - Excerpt: Too many companies close short-term deals that fall apart later. Dan Sperring says they must fix misaligned ICPs and incentivize long-term value to succeed. - [Why good marketers think in probabilities, not certainties](https://martech.org/why-good-marketers-think-in-probabilities-not-certainties.md) - Published: 2025-08-01 - Last Modified: 2025-07-31 - Excerpt: Trying to predict marketing outcomes with perfect clarity? That’s a losing game. Think like a statistician instead. - [Customer immersion reveals what dashboards never will](https://martech.org/customer-immersion-reveals-what-dashboards-never-will.md) - Published: 2025-08-01 - Last Modified: 2025-07-31 - Excerpt: Dashboards don’t build empathy. Customer immersion programs let executives learn real customer experiences that drive actionable insight. - [AI’s big bang effect means marketing must evolve or die](https://martech.org/ais-big-bang-effect-means-marketing-must-evolve-or-die.md) - Published: 2025-08-01 - Last Modified: 2025-07-31 - Excerpt: AI is reshaping the core of marketing. Staying competitive now means reengineering strategy, structure and leadership—fast. - [Data quality and data silos keep businesses from sharing data across teams](https://martech.org/data-quality-and-data-silos-keep-businesses-from-sharing-data-across-teams.md) - Published: 2025-08-01 - Last Modified: 2025-07-30 - Excerpt: Struggling to trust your data? You’re not alone. Siloed, unreliable data is a hurdle for many organizations. - [4 CTV challenges for B2B and how to overcome them](https://martech.org/4-ctv-challenges-for-b2b-and-how-to-overcome-them.md) - Published: 2025-07-31 - Last Modified: 2025-07-30 - Excerpt: Few B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive pipeline. - [‘They did it, so we should too’ isn’t an email strategy](https://martech.org/they-did-it-so-we-should-too-isnt-an-email-strategy.md) - Published: 2025-07-31 - Last Modified: 2025-07-30 - Excerpt: Mimicking winning email campaigns won’t guarantee success. Strategy — not imitation — should guide your email marketing decisions. - [Adapting your GTM to win the AI-driven buyer](https://martech.org/adapting-your-gtm-to-win-the-ai-driven-buyer.md) - Published: 2025-07-31 - Last Modified: 2025-07-30 - Excerpt: Buyers don’t browse anymore. They consult AI. Discover how your GTM playbook must evolve to stay visible, relevant and ahead. - [Email designer updates take center stage in Adobe Marketo July updates](https://martech.org/email-designer-updates-take-center-stage-in-adobe-marketo-july-updates.md) - Published: 2025-07-30 - Last Modified: 2025-07-29 - Excerpt: Improvements to the new email designer headline the July Marketo Engage release, but REST API updates and identity deprecations are also worth reviewing. - [Who’s watching the secuity of your martech stack?](https://martech.org/whos-watching-the-secuity-of-your-martech-stack.md) - Published: 2025-07-30 - Last Modified: 2025-07-29 - Excerpt: Better cooperation between IT, marketing and data means fewer turf wars, but every app carries some risk. - [Messy data is your secret weapon — if you know how to use it](https://martech.org/messy-data-is-your-secret-weapon-if-you-know-how-to-use-it.md) - Published: 2025-07-30 - Last Modified: 2025-07-29 - Excerpt: Your messiest, most overlooked data could hold your most valuable insights. With LLMs and ETL, even dirty data is a goldmine. - [How tiered strategies and smart tech are reshaping influencer marketing success](https://martech.org/how-tiered-strategies-and-smart-tech-are-reshaping-influencer-marketing-success.md) - Published: 2025-07-30 - Last Modified: 2025-07-29 - Excerpt: Successful influencer marketing programs are powered by authentic creators, performance-based incentives and technology that tracks results. - [How to craft a strong brand story with strategic copywriting](https://martech.org/how-to-craft-a-strong-brand-story-with-strategic-copywriting.md) - Published: 2025-07-30 - Last Modified: 2025-07-29 - Excerpt: Bring your brand story to life — not with fluff, but with audience insights, clear messaging and language that converts. - [3 ways to turn missed calls into conversions with AI Voice Assist](https://martech.org/3-ways-to-turn-missed-calls-into-conversions-with-ai-voice-assist.md) - Published: 2025-07-30 - Last Modified: 2025-07-29 - Excerpt: Turn unanswered calls into revenue. Capture, qualify, and convert every lead 24/7 while improving ROI, ad performance, and client satisfaction. - [HubSpot adds another CRM connector, this time with Claude](https://martech.org/hubspot-adds-another-crm-connector-this-time-with-claude.md) - Published: 2025-07-29 - Last Modified: 2025-07-29 - Excerpt: HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy. - [Gmail’s ‘Manage subscriptions’ feature is a win for segmented senders](https://martech.org/gmails-manage-subscriptions-feature-is-a-win-for-segmented-senders.md) - Published: 2025-07-29 - Last Modified: 2025-07-28 - Excerpt: Think Gmail’s new unsubscribe tool will wreck your email list? Not if you're already prioritizing segmentation and engagement. - [If you only invest in what converts, you’re undervaluing what works](https://martech.org/if-you-only-invest-in-what-converts-youre-undervaluing-what-works.md) - Published: 2025-07-29 - Last Modified: 2025-07-28 - Excerpt: Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions. - [AI tools are rewriting the B2B buying process in real time](https://martech.org/ai-tools-are-rewriting-the-b2b-buying-process-in-real-time.md) - Published: 2025-07-28 - Last Modified: 2025-07-28 - Excerpt: AI-powered research tools are eliminating traditional sales steps, forcing marketers to rethink how they attract, engage and convert increasingly self-directed buyers. - [3 tips for getting your team started with AI](https://martech.org/3-tips-for-getting-your-team-started-with-ai.md) - Published: 2025-07-28 - Last Modified: 2025-07-28 - Excerpt: How to get everyone on board with AI and on the road to faster workflows. - [What is Replit, and how can marketing and marketing ops pros use it?](https://martech.org/what-is-replit-and-how-can-marketing-and-marketing-ops-pros-use-it.md) - Published: 2025-07-28 - Last Modified: 2025-07-18 - Excerpt: Tired of waiting on dev teams for every tool or test? Replit empowers marketers to build, test and iterate fast—with zero setup required. - [The cost of silence in marketing is too high](https://martech.org/the-cost-of-silence-in-marketing-is-too-high.md) - Published: 2025-07-28 - Last Modified: 2025-07-25 - Excerpt: Too much of digital marketing rewards performance over principle and silence over substance. The cost is higher than we admit. - [Disrupt the funnel and accelerate revenue opportunities](https://martech.org/disrupt-the-funnel-and-accelerate-revenue-opportunities.md) - Published: 2022-03-15 - Last Modified: 2025-07-25 - Excerpt: In this webinar, learn how AI-powered conversations drive prospective buyers towards the next best action. - [The profile of RevOps is rising in many organizations](https://martech.org/the-profile-of-revops-is-rising-in-many-organizations.md) - Published: 2025-07-25 - Last Modified: 2025-07-24 - Excerpt: More than sales support and reporting, a report found RevOps is climbing the corporate ladder. - [Making AI deep research work for strategic marketing tasks](https://martech.org/making-ai-deep-research-work-for-strategic-marketing-tasks.md) - Published: 2025-07-25 - Last Modified: 2025-07-24 - Excerpt: For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy. - [Creative misalignment is the silent killer of marketing ROI](https://martech.org/creative-misalignment-is-the-silent-killer-of-marketing-roi.md) - Published: 2025-07-25 - Last Modified: 2025-07-24 - Excerpt: Martech alone can’t drive results — without aligned and efficient creative operations, even the most advanced stack will fall short. - [Privacy is the new currency in digital marketing](https://martech.org/privacy-is-the-new-currency-in-digital-marketing.md) - Published: 2025-07-25 - Last Modified: 2025-07-24 - Excerpt: Free tools come at a price — your data. As third-party cookies vanish, marketers must earn trust through transparency, consent and real value. - [Your brand, everywhere: Engineering discoverability in a multimodal world](https://martech.org/designing-a-multimodal-search-experience-a-cmo-playbook.md) - Published: 2025-07-25 - Last Modified: 2025-07-24 - Excerpt: Engineer a brand that’s machine-readable, contextually rich, and discoverable in every search modality. - [20250725 MT Brief](https://martech.org/20250725-mt-brief.md) - Published: 2025-07-25 - Last Modified: 2025-07-24 - Excerpt: Not available - [Your go-to-market vendor decisions are now a personal legal risk](https://martech.org/your-go-to-market-vendor-decisions-are-now-a-personal-legal-risk.md) - Published: 2025-07-24 - Last Modified: 2025-07-23 - Excerpt: Delaware courts expanded fiduciary duty to all officers — making marketing vendor decisions a matter of legal compliance. - [Transform your content creation from chaos to consistent brilliance](https://martech.org/transform-your-content-creation-from-chaos-to-consistent-brilliance.md) - Published: 2025-07-24 - Last Modified: 2025-07-23 - Excerpt: Build a scalable content ops system with playbooks, workflows, templates and feedback loops that drive consistency, quality and team efficiency. - [Why YouTube SEO requires a different strategy than blogs](https://martech.org/why-youtube-seo-requires-a-different-strategy-than-blogs.md) - Published: 2025-07-24 - Last Modified: 2025-07-23 - Excerpt: Low clicks and watch time don’t always mean bad content. Often, it’s a sign your strategy doesn’t match how YouTube works. - [20250724 MT Brief](https://martech.org/20250724-mt-brief.md) - Published: 2025-07-24 - Last Modified: 2025-07-23 - Excerpt: Not available - [Outsmarting entropy: Shipping beyond the playbook](https://martech.org/outsmarting-entropy-shipping-beyond-the-playbook.md) - Published: 2025-07-23 - Last Modified: 2025-07-22 - Excerpt: In this episode of Playbook Broken, Will Allen of Cloudflare talks about re-thinking the business model for content creators and more. - [Why AI spending isn’t boosting marketing](https://martech.org/why-ai-spending-isnt-boosting-marketing.md) - Published: 2025-07-23 - Last Modified: 2025-07-22 - Excerpt: A disconnect between leadership and marketing teams means AI investments aren't going to solve critical operational bottlenecks. - [LinkedIn wants to be the TikTok of business — will it work?](https://martech.org/linkedin-wants-to-be-the-tiktok-of-business-will-it-work.md) - Published: 2025-07-23 - Last Modified: 2025-07-23 - Excerpt: With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? - [Distributed storefronts demand smarter, faster brand strategy](https://martech.org/distributed-storefronts-demand-smarter-faster-brand-strategy.md) - Published: 2025-07-23 - Last Modified: 2025-07-22 - Excerpt: Legacy marketing structures can't keep up with distributed commerce. Unify operations, identity and intelligence to thrive in an always-on retail environment. - [20250723 MT Brief](https://martech.org/20250723-mt-brief.md) - Published: 2025-07-23 - Last Modified: 2025-07-22 - Excerpt: Not available - [5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter](https://martech.org/5-critical-mistakes-in-marketing-budget-allocation-and-5-ways-to-spend-smarter.md) - Published: 2025-07-22 - Last Modified: 2025-07-22 - Excerpt: Wasting budget on stale channels and shiny toys? Learn the smarter ways to shift spend and fuel real marketing performance. - [When AI makes customer experience feel personal](https://martech.org/when-ai-makes-customer-experience-feel-personal.md) - Published: 2025-07-22 - Last Modified: 2025-07-21 - Excerpt: Great CX starts with purpose, not technology. Create smart, human-centered experiences by focusing on what really matters. - [How omni-conscious brands win in a buyer-first, fragmented world](https://martech.org/how-omni-conscious-brands-win-in-a-buyer-first-fragmented-world.md) - Published: 2025-07-22 - Last Modified: 2025-07-21 - Excerpt: When buyers shape the journey, brands must earn every interaction. Here’s how the smartest teams design for trust, not just reach. - [What marketers can learn from manufacturing’s shift to precision CX](https://martech.org/what-marketers-can-learn-from-manufacturings-shift-to-precision-cx.md) - Published: 2025-07-22 - Last Modified: 2025-07-21 - Excerpt: AI is analyzing decades of manufacturers' customer data to create customer experiences precisely tailored to their different needs. - [20250722 MT Brief](https://martech.org/20250722-mt-brief.md) - Published: 2025-07-22 - Last Modified: 2025-07-21 - Excerpt: Not available - [11 ways to optimize for Google AI Mode without getting lost in the weeds](https://martech.org/11-ways-to-optimize-for-google-ai-mode-without-getting-lost-in-the-weeds.md) - Published: 2025-07-21 - Last Modified: 2025-07-21 - Excerpt: Search in 2025 is increasingly shaped by AI systems that operate beyond traditional SEO. That makes brand strength — not just keyword rankings — the new priority. Focus on what you can control: Build a recognizable, trusted brand across channels. Invest in digital PR, publish high-quality content consistently, and establish topical authority on your own properties. At the same time, think beyond your website. Develop a “search everywhere” strategy to ensure your content shows up wherever AI models — including Gemini — source their information. That includes structured data, third-party citations, and optimized content across platforms. Position your brand as the most relevant, reliable answer — not just for direct searches, but for the inferred questions AI systems resolve along the way. - [What’s the biggest technology and media shift for marketers that doesn’t involve AI?](https://martech.org/whats-the-biggest-technology-and-media-shift-for-marketers-that-doesnt-involve-ai.md) - Published: 2025-07-21 - Last Modified: 2025-07-17 - Excerpt: While AI gets all the attention, there's another shift impacting marketers that can't be ignored. - [Before scaling AI, fix your data foundations](https://martech.org/before-scaling-ai-fix-your-data-foundations.md) - Published: 2025-07-21 - Last Modified: 2025-07-18 - Excerpt: Even the best genAI plans fail without data readiness. Here’s how to assess your current state and align your data strategy for success. - [Orchestrating empathy where your funnel falls short](https://martech.org/orchestrating-empathy-where-your-funnel-falls-short.md) - Published: 2025-07-21 - Last Modified: 2025-07-18 - Excerpt: Your martech stack is powerful — but often impersonal. Redesign key moments in the journey to feel more thoughtful, human and trustworthy. - [20250721 MT Brief](https://martech.org/20250721-mt-brief.md) - Published: 2025-07-21 - Last Modified: 2025-07-18 - Excerpt: Not available - [B2B marketing on X: What you need to know](https://martech.org/b2b-marketing-on-x-what-you-need-to-know.md) - Published: 2025-07-18 - Last Modified: 2025-07-18 - Excerpt: The advertisers are back, thanks to Elon Musk's relationship with President Trump. But the audience never left a site -- and that inludes B2B buyers. - [Satisfaction with martech stacks varies by company size](https://martech.org/satisfaction-with-martech-stacks-varies-by-company-size.md) - Published: 2025-07-18 - Last Modified: 2025-07-17 - Excerpt: Mid-size companies are most satisfied with their martech stacks. Smaller companies, not so much. - [Why it’s time to reframe email from campaigns to conversations](https://martech.org/why-its-time-to-reframe-email-from-campaigns-to-conversations.md) - Published: 2025-07-18 - Last Modified: 2025-07-17 - Excerpt: Most email programs are still built around brand priorities — not customer needs. Here’s how to flip that dynamic. - [3 MOps bottlenecks killing  your campaign velocity](https://martech.org/3-mops-bottlenecks-killing-your-campaign-velocity.md) - Published: 2025-07-18 - Last Modified: 2025-07-17 - Excerpt: Stakeholders, tech and process friction can silently kill campaign speed. Here’s how to spot and solve the top MOps bottlenecks. - [20250718 MT Brief](https://martech.org/20250718-mt-brief.md) - Published: 2025-07-18 - Last Modified: 2025-07-17 - Excerpt: Not available - [Your GTM spend isn’t just an expense — it’s an asset](https://martech.org/your-gtm-spend-isnt-just-an-expense-its-an-asset.md) - Published: 2025-07-17 - Last Modified: 2025-07-16 - Excerpt: Causal AI brings audit-grade clarity to GTM, enabling a shift from cost-center thinking to asset-based strategy in marketing and sales. - [When AI summarizes health data, small errors become big risks](https://martech.org/when-ai-summarizes-health-data-small-errors-become-big-risks.md) - Published: 2025-07-17 - Last Modified: 2025-07-16 - Excerpt: A credible health stat didn’t hold up. This real-world example reveals how AI search can mislead and how healthcare brands can respond. - [14 HubSpot updates from June 2025 you can’t miss](https://martech.org/14-hubspot-updates-from-june-2025-you-cant-miss.md) - Published: 2025-07-17 - Last Modified: 2025-07-16 - Excerpt: HubSpot’s June updates will help with smarter AI, cleaner data and more power across the platform. Here are the updates you need to know. - [20250717 MT Brief](https://martech.org/20250717-mt-brief.md) - Published: 2025-07-17 - Last Modified: 2025-07-16 - Excerpt: Not available - [How to use video to bolster your GTM strategy](https://martech.org/how-to-use-video-to-bolster-your-gtm-strategy.md) - Published: 2025-07-16 - Last Modified: 2025-07-16 - Excerpt: Struggling with low engagement? Don’t let emails go ignored. See how video and AI can transform your GTM performance. - [Martech maestros focus on internal processes — and drive external success](https://martech.org/martech-maestros-focus-on-internal-processes-and-drive-external-success.md) - Published: 2025-07-16 - Last Modified: 2025-07-15 - Excerpt: Stack documentation, optimization and platform management impact the customer experience, sales efficiency, and even long-term innovation. - [Fix your webinar emails before your next campaign flops](https://martech.org/fix-your-webinar-emails-before-your-next-campaign-flops.md) - Published: 2025-07-16 - Last Modified: 2025-07-15 - Excerpt: A veteran copywriter gives you his framework for webinar email promotions that get clicks and registrations. - [FLUQs: Answer the hidden questions or vanish in AI search](https://martech.org/fluqs-answer-the-hidden-questions-or-vanish-in-ai-search.md) - Published: 2025-07-16 - Last Modified: 2025-07-14 - Excerpt: Your brand isn’t competing for rankings anymore. The name of the game is reuse. - [20250716 MT Brief](https://martech.org/20250716-mt-brief.md) - Published: 2025-07-16 - Last Modified: 2025-07-15 - Excerpt: Not available - [GenAI taking over digital video buyers’ creatives](https://martech.org/genai-taking-over-digital-video-buyers-creatives.md) - Published: 2025-07-15 - Last Modified: 2025-07-15 - Excerpt: 86% say they are or will soon use it. Small and mid-tier brands wanting better video for less money are among the biggest users. - [Google advertisers can now activate campaign changes via Gmail](https://martech.org/google-advertisers-can-now-activate-campaign-changes-via-gmail.md) - Published: 2025-07-15 - Last Modified: 2025-07-15 - Excerpt: Google Ads emails now include an 'Enable your recommendations' button that lets changes go live from Gmail – no platform login needed. - [Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know](https://martech.org/new-rules-for-bulk-email-senders-from-google-yahoo-what-you-need-to-know.md) - Published: 2025-07-15 - Last Modified: 2025-07-14 - Excerpt: We've updated our story on bulk email restrictions with Google's guidelines for email display names. - [Why visibility is now the most important marketing metric](https://martech.org/why-visibility-is-the-most-important-marketing-metric-in-the-ai-era.md) - Published: 2025-07-15 - Last Modified: 2025-07-14 - Excerpt: Here's how AI determines which content gets seen — and why visibility now drives brand performance. - [How AI is winning digital shoppers through personalization](https://martech.org/how-ai-is-winning-digital-shoppers-through-personalization.md) - Published: 2025-07-15 - Last Modified: 2025-07-14 - Excerpt: AI isn’t just improving digital retail — it’s helping brands win the battle for attention, engagement and loyalty. - [Six predictions about AI and marketing that may surprise you](https://martech.org/six-predictions-about-ai-and-marketing-that-may-surprise-you.md) - Published: 2025-07-15 - Last Modified: 2025-07-11 - Excerpt: AI isn't replacing marketers—it's transforming them. Discover what the future holds and why most orgs still aren't ready for it. - [20250715 MT Brief](https://martech.org/20250715-mt-brief.md) - Published: 2025-07-15 - Last Modified: 2025-07-14 - Excerpt: Not available - [Why Mel Robbins’ “Let Them” theory is the mindset marketers need now](https://martech.org/why-mel-robbins-let-them-theory-is-the-mindset-marketers-need-now.md) - Published: 2025-07-14 - Last Modified: 2025-07-11 - Excerpt: When others doubt, criticize or question you, let them. It's not about giving up — it's about staying focused on what matters. - [The most underrated B2B channel? Your newsletter](https://martech.org/the-most-underrated-b2b-channel-your-newsletter.md) - Published: 2025-07-14 - Last Modified: 2025-07-11 - Excerpt: Turn your B2B newsletter into a high-impact, audience-first lead nurture engine that builds trust and keeps your brand top of mind. - [Frankenstein AI and the collapse of the GTM playbook](https://martech.org/frankenstein-ai-and-the-collapse-of-the-gtm-playbook.md) - Published: 2025-07-14 - Last Modified: 2025-07-11 - Excerpt: Disconnected stacks and outdated tactics are eroding pipeline and trust. Real growth starts with aligning signals, systems and teams. - [How might consumers use AI agents to help with product research and shopping?](https://martech.org/how-might-consumers-use-ai-agents-to-help-with-product-research-and-shopping.md) - Published: 2025-07-14 - Last Modified: 2025-07-09 - Excerpt: Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop? - [20250714 MT Brief](https://martech.org/20250714-mt-brief.md) - Published: 2025-07-14 - Last Modified: 2025-07-11 - Excerpt: Not available - [Amplitude acquires Kraftul to improve customer feedback analysis](https://martech.org/amplitude-acquires-kraftul-to-improve-customer-feedback-analysis.md) - Published: 2025-07-11 - Last Modified: 2025-07-11 - Excerpt: The company hopes to give marketers better insight into the reasons behind customer behavior. - [Marketing on Threads: What you need to know](https://martech.org/marketing-on-threads-what-you-need-to-know.md) - Published: 2025-07-11 - Last Modified: 2025-07-10 - Excerpt: Threads is proving to be a serious Twitter/X alternative. Updated with the news that Threads is catching up to X in terms of mobile users. - [B2B buyers want less sales contact](https://martech.org/b2b-buyers-want-less-sales-contact.md) - Published: 2025-07-11 - Last Modified: 2025-06-27 - Excerpt: But when B2B buyers do want to engage sales, it's often at critical moments in the process. - [How to use AI to turn one event into a month of content](https://martech.org/how-to-use-ai-to-turn-one-event-into-a-month-of-content.md) - Published: 2025-07-11 - Last Modified: 2025-07-10 - Excerpt: AI lets you personalize outreach, repurpose video and treat event content like a business asset — not an afterthought. - [How to use GA4 annotations to add context and clarity to your analytics](https://martech.org/how-to-use-ga4-annotations-to-add-context-and-clarity-to-your-analytics.md) - Published: 2025-07-11 - Last Modified: 2025-07-10 - Excerpt: Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis. - [20250711 MT Brief](https://martech.org/20250711-mt-brief.md) - Published: 2025-07-11 - Last Modified: 2025-07-10 - Excerpt: Not available - [When and how to segment your product messaging ](https://martech.org/when-and-how-to-segment-your-product-messaging.md) - Published: 2025-07-10 - Last Modified: 2025-07-09 - Excerpt: The more specific the message, the better it will connect with the audience. - [Why assumption-based GTM strategy is facing a powerful reckoning](https://martech.org/why-assumption-based-gtm-strategy-is-facing-a-powerful-reckoning.md) - Published: 2025-07-10 - Last Modified: 2025-07-09 - Excerpt: It's time to replace familiar, untested, "how we've always done it" methods with ones that are tested and proven. - [Dashboards don’t win games, coaching does](https://martech.org/dashboards-dont-win-games-coaching-does.md) - Published: 2025-07-10 - Last Modified: 2025-07-09 - Excerpt: You can tweak the metrics all you want — but if you’re not coaching your team, you’re not changing the game. - [20250710 MT Brief](https://martech.org/20250710-mt-brief.md) - Published: 2025-07-10 - Last Modified: 2025-07-09 - Excerpt: Not available - [Brands’ retreat from Pride costs them credibility](https://martech.org/brands-retreat-from-pride-costs-them-credibility.md) - Published: 2025-07-09 - Last Modified: 2025-07-09 - Excerpt: Consumers across the political spectrum lose faith in brands that flip-flop on political issues. - [Ripping up the rulebook: Marketing’s new frontier](https://martech.org/ripping-up-the-rulebook-marketings-new-frontier.md) - Published: 2025-07-09 - Last Modified: 2025-07-08 - Excerpt: You relied on static GTM playbooks. They're failing fast in today’s AI landscape. Tune in to hear how Zach Vidor is rethinking strategy in real time. - [If it tells the right story, brand fuels demand](https://martech.org/if-it-tells-the-right-story-brand-fuels-demand.md) - Published: 2025-07-09 - Last Modified: 2025-07-08 - Excerpt: Why and how to build a brand that's true to your company and resonates with customers. - [Why closing the feedback loop drives better CX outcomes](https://martech.org/why-closing-the-feedback-loop-drives-better-cx-outcomes.md) - Published: 2025-07-09 - Last Modified: 2025-07-08 - Excerpt: Too many companies collect feedback and stop there. Learn why closing the loop is essential for retention, insights and customer trust. - [The fatal flaw killing your customer data initiatives](https://martech.org/the-fatal-flaw-killing-your-customer-data-initiatives.md) - Published: 2025-07-09 - Last Modified: 2025-07-08 - Excerpt: Customer data alone won’t drive results. A shift to customer analytics is what turns information into action. - [20250709 MT Brief](https://martech.org/20250709-mt-brief.md) - Published: 2025-07-09 - Last Modified: 2025-07-08 - Excerpt: Not available - [Data clean rooms: What you need to know](https://martech.org/data-clean-rooms-what-you-need-to-know.md) - Published: 2025-07-08 - Last Modified: 2025-07-08 - Excerpt: Data clean rooms are a great solution to privacy and data sharing issues -- if you find the right one. - [An honest guide to smart martech modernization](https://martech.org/an-honest-guide-to-smart-martech-modernization.md) - Published: 2025-07-08 - Last Modified: 2025-07-08 - Excerpt: Stop apologizing for your "outdated" stack. While competitors chase shiny new tools, you can build something lean, effective and profitable. - [Why causal AI works when other forecasting models fail](https://martech.org/why-causal-ai-works-when-other-forecasting-models-fail.md) - Published: 2025-07-08 - Last Modified: 2025-07-07 - Excerpt: Causal AI adapts in real time, learning from every shift. Here’s why it outperforms static models when the market won’t sit still. - [Why marketers are leaving and what it takes to stay](https://martech.org/why-marketers-are-leaving-and-what-it-takes-to-stay.md) - Published: 2025-07-08 - Last Modified: 2025-07-07 - Excerpt: Marketing is burning people out — not from weakness, but from misaligned systems. There’s a better way, and it’s already happening. - [The myth of the modern identity graph](https://martech.org/the-myth-of-the-modern-identity-graph.md) - Published: 2025-07-08 - Last Modified: 2025-07-03 - Excerpt: We’ve gotten better at connecting data. But in the rush to unify, we forgot to ask: are we connecting anything real? - [20250708 MT Brief](https://martech.org/20250708-mt-brief.md) - Published: 2025-07-08 - Last Modified: 2025-07-07 - Excerpt: Not available - [What’s new and what’s next in GA4](https://martech.org/whats-new-and-whats-next-in-ga4.md) - Published: 2025-07-07 - Last Modified: 2025-07-07 - Excerpt: Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving data quality. - [What potential does quantum computing hold for marketers?](https://martech.org/what-potential-does-quantum-computing-hold-for-marketers.md) - Published: 2025-07-07 - Last Modified: 2025-07-07 - Excerpt: Quantum computing is a futuristic technology that's with a lot of potential. What does it hold for marketers? - [3 marketing tasks genAI can help with — no copywriting involved](https://martech.org/3-marketing-tasks-genai-can-help-with-no-copywriting-involved.md) - Published: 2025-07-07 - Last Modified: 2025-07-02 - Excerpt: From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers. - [The harsh reality of AI in marketing](https://martech.org/the-harsh-reality-of-ai-in-marketing.md) - Published: 2025-07-07 - Last Modified: 2025-07-02 - Excerpt: Yes, AI can summarize your meetings. No, it still can’t write like you. Here's what it actually delivers, and what it gets wrong. - [20250707 MT Brief](https://martech.org/20250707-mt-brief.md) - Published: 2025-07-07 - Last Modified: 2025-07-03 - Excerpt: Not available - [Marketing results don’t add. They multiply and synergize.](https://martech.org/marketing-results-dont-add-they-multiply-and-synergize.md) - Published: 2025-07-03 - Last Modified: 2025-07-03 - Excerpt: Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. - [5 Amazon Ads features you’re not using — but should be](https://martech.org/5-amazon-ads-features-youre-not-using-but-should-be.md) - Published: 2025-07-03 - Last Modified: 2025-06-30 - Excerpt: Missed these Amazon Ads features? Catch up on Attribution, Prime Video and more ways to drive better, data-backed campaigns. - [20250703 MT Brief](https://martech.org/20250703-mt-brief.md) - Published: 2025-07-03 - Last Modified: 2025-07-02 - Excerpt: Not available - [Google Ads rolls out AI Max search match type](https://martech.org/google-ads-rolls-out-ai-max-search-match-type.md) - Published: 2025-07-02 - Last Modified: 2025-07-02 - Excerpt: Google Ads’ new AI Max match type gives visibility into automated search performance for clearer comparisons and more informed campaign decisions. - [Using AI to build a DIY customer sentiment analysis solution](https://martech.org/using-ai-to-build-a-diy-customer-sentiment-analysis-solution.md) - Published: 2025-07-02 - Last Modified: 2025-07-02 - Excerpt: Struggling to decode survey free-text responses? You’re not alone. Discover how AI tools like Gemini turn chaos into clarity — without extra cost. - [An outcome-driven framework for core martech selection](https://martech.org/an-outcome-driven-framework-for-core-martech-selection.md) - Published: 2025-07-02 - Last Modified: 2025-06-30 - Excerpt: Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities. - [20250702 MT Brief](https://martech.org/20250702-mt-brief.md) - Published: 2025-07-02 - Last Modified: 2025-07-01 - Excerpt: Not available - [6 marketing team silos you need to break down, and how to do it](https://martech.org/6-marketing-team-silos-you-need-to-break-down-and-how-to-do-it.md) - Published: 2025-07-01 - Last Modified: 2025-07-01 - Excerpt: Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. - [Cloudflare rolls out a way for sites to charge AI crawlers for access](https://martech.org/cloudflare-rolls-out-a-way-for-sites-to-charge-ai-crawlers-for-access.md) - Published: 2025-07-01 - Last Modified: 2025-07-01 - Excerpt: The company will also block AI bots by default on new user accounts. - [Interactive emails give your sales funnel a competitive edge](https://martech.org/interactive-emails-give-your-sales-funnel-a-competitive-edge.md) - Published: 2025-07-01 - Last Modified: 2025-06-30 - Excerpt: Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools. - [20250701 MT Brief](https://martech.org/20250701-mt-brief.md) - Published: 2025-07-01 - Last Modified: 2025-06-30 - Excerpt: Not available - [Microsoft Ads gets new granular asset-level reviews](https://martech.org/microsoft-ads-gets-new-granular-asset-level-reviews.md) - Published: 2025-06-30 - Last Modified: 2025-06-30 - Excerpt: Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are disapproved. - [Which martech categories will disappear if they don’t include AI?](https://martech.org/which-martech-categories-will-disappear-if-they-dont-include-ai.md) - Published: 2025-06-30 - Last Modified: 2025-06-24 - Excerpt: Basic tools are falling behind. As AI raises the bar, your martech stack needs to evolve —or risk fading into irrelevance. - [5 ways AI can save MOps hours every week](https://martech.org/5-ways-ai-can-save-mops-hours-every-week.md) - Published: 2025-06-30 - Last Modified: 2025-06-27 - Excerpt: Use AI tools to streamline data, workflows and task management so you can focus on MOps strategy instead of busywork. - [20250630 MT Brief](https://martech.org/20250630-mt-brief.md) - Published: 2025-06-30 - Last Modified: 2025-06-27 - Excerpt: Not available - [Marketing can’t own the results without a say in the strategy](https://martech.org/marketing-cant-own-the-results-without-a-say-in-the-strategy.md) - Published: 2025-06-27 - Last Modified: 2025-06-27 - Excerpt: When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice. - [Where do the popular LLMs find their information?](https://martech.org/where-do-the-popular-llms-find-their-information.md) - Published: 2025-06-27 - Last Modified: 2025-06-22 - Excerpt: See the differences in how popular LLMs find their content. - [AI can scale ads, but great creatives drive brand impact](https://martech.org/ai-can-scale-ads-but-great-creatives-drive-brand-impact.md) - Published: 2025-06-27 - Last Modified: 2025-06-26 - Excerpt: Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability. - [20250627 MT Brief](https://martech.org/20250627-mt-brief.md) - Published: 2025-06-27 - Last Modified: 2025-06-26 - Excerpt: Not available - [New IAB Framework aims to bring clarity to gaming ads](https://martech.org/new-iab-framework-aims-to-bring-clarity-to-gaming-ads.md) - Published: 2025-06-26 - Last Modified: 2025-06-26 - Excerpt: The framework standardizes game ad campaign metrics and outlines what metrics to expect and what additional data to request. - [Why marketing must reclaim GTM design in the age of AI](https://martech.org/why-marketing-must-reclaim-gtm-design-in-the-age-of-ai.md) - Published: 2025-06-26 - Last Modified: 2025-06-25 - Excerpt: N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact. - [6 steps to take a guilt-free vacation from your email program](https://martech.org/6-steps-to-take-a-guilt-free-vacation-from-your-email-program.md) - Published: 2025-06-26 - Last Modified: 2025-06-25 - Excerpt: Taking time off is tough — especially for email marketers. Here’s how to prepare, delegate and actually relax this summer. - [20250626 MT Brief](https://martech.org/20250626-mt-brief.md) - Published: 2025-06-26 - Last Modified: 2025-06-25 - Excerpt: Not available - [FTC says Omnicom deal is OK, as long as there’s no brand safety involved](https://martech.org/ftc-says-omnicom-deal-is-ok-as-long-as-theres-no-brand-safety-involved.md) - Published: 2025-06-25 - Last Modified: 2025-06-25 - Excerpt: The world's largest ad agency is forbidden from using 'political or ideological' viewpoints to determine where an ad should run. - [How to lead marketing through economic uncertainty](https://martech.org/how-to-lead-marketing-through-economic-uncertainty.md) - Published: 2025-06-25 - Last Modified: 2025-06-24 - Excerpt: Marketing in a downturn feels chaotic. But it doesn’t have to. Lisa Cole shares how to regain control with audits, AI and bold GTM moves. - [Are brand awareness and demand generation rivals, or the ultimate power couple?](https://martech.org/are-brand-awareness-and-demand-generation-rivals-or-the-ultimate-power-couple.md) - Published: 2025-06-25 - Last Modified: 2025-06-24 - Excerpt: Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI. - [What your dashboards reveal about channel performance — and what they miss](https://martech.org/what-your-dashboards-reveal-about-channel-performance-and-what-they-miss.md) - Published: 2025-06-25 - Last Modified: 2025-06-24 - Excerpt: Not all high-performing channels drive results. Some just show up better in reports. Here’s how to spot the difference and optimize smarter. - [20250625 MT Brief](https://martech.org/20250625-mt-brief.md) - Published: 2025-06-25 - Last Modified: 2025-06-24 - Excerpt: Not available - [Take a look at what’s inside Agentforce 3](https://martech.org/take-a-look-at-whats-inside-agentforce-3.md) - Published: 2025-06-24 - Last Modified: 2025-06-24 - Excerpt: Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’ - [Klaviyo turns AI and data loose on the challenges of multichannel marketing](https://martech.org/klaviyo-turns-ai-and-data-loose-on-the-challenges-of-multichannel-marketing.md) - Published: 2025-06-24 - Last Modified: 2025-06-24 - Excerpt: Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos chaos with AI-optimized, real-time omnichannel execution. - [Retail media moves from the bottom of the funnel to center stage](https://martech.org/retail-media-is-reinventing-itself-as-a-brand-channel.md) - Published: 2025-06-24 - Last Modified: 2025-06-24 - Excerpt: Retail media networks are moving beyond digital shelf ads, emerging as full-funnel brand platforms with premium formats, deep data and real results. - [Three tools every martech pro needs to turn strategy into action](https://martech.org/three-tools-every-martech-pro-needs-to-turn-strategy-into-action.md) - Published: 2025-06-24 - Last Modified: 2025-06-23 - Excerpt: When juggling projects, platforms and people, these practical tools — from RACI charts to product catalogs — help keep initiatives on track. - [Advanced agentic use cases for Digital Asset Management](https://martech.org/advanced-agentic-use-cases-for-digital-asset-management.md) - Published: 2025-06-24 - Last Modified: 2025-06-17 - Excerpt: Forget chatbots. The future of digital asset management isn't just about AI; it's about AI agents taking over the tedious tasks you hate. - [20250624 MT Brief](https://martech.org/20250624-mt-brief.md) - Published: 2025-06-24 - Last Modified: 2025-06-23 - Excerpt: Not available - [Your AI strategy is stuck in the past — here’s how to fix it](https://martech.org/your-ai-strategy-is-stuck-in-the-past-heres-how-to-fix-it.md) - Published: 2025-06-23 - Last Modified: 2025-06-20 - Excerpt: Nearly half of all AI projects are abandoned before launch. Learn what separates failed pilots from scalable success. - [What is an MCP server, and how can marketers use one?](https://martech.org/what-is-an-mcp-server-and-how-can-marketers-use-one.md) - Published: 2025-06-23 - Last Modified: 2025-06-22 - Excerpt: You can do amazing things when you connect your LLM to external data sources, and that's the role of an MCP server. - [AI fatigue is real, and it’s costing brands more than engagement](https://martech.org/ai-fatigue-is-real-and-its-costing-brands-more-than-engagement.md) - Published: 2025-06-23 - Last Modified: 2025-06-20 - Excerpt: From gaming to marketing, backlash against AI is growing. Here's how to navigate the disillusionment phase wisely. - [20250623 MT Brief](https://martech.org/20250623-mt-brief.md) - Published: 2025-06-23 - Last Modified: 2025-06-22 - Excerpt: Not available - [It’s time to move on from multi-touch attribution](https://martech.org/its-time-to-move-on-from-multi-touch-attribution.md) - Published: 2025-06-20 - Last Modified: 2025-06-18 - Excerpt: MTA promises precise measurement, but delivers complexity and confusion. It's time to replace it with incrementality testing and MMM. - [Homegrown martech tools are making a comeback](https://martech.org/homegrown-martech-tools-are-making-a-comeback.md) - Published: 2025-06-20 - Last Modified: 2025-06-17 - Excerpt: There’s been a surge in homegrown martech tools in the past year, and AI is almost certainly the reason why. - [CFOs want hard numbers not brand vibes](https://martech.org/cfos-want-hard-numbers-not-brand-vibes.md) - Published: 2025-06-20 - Last Modified: 2025-06-18 - Excerpt: Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear. - [20250620 MT Brief](https://martech.org/20250620-mt-brief.md) - Published: 2025-06-20 - Last Modified: 2025-06-18 - Excerpt: Not available - [7 vanity metrics marketers should avoid, and 7 to replace them](https://martech.org/7-vanity-metrics-marketers-should-avoid-and-7-to-replace-them.md) - Published: 2025-06-19 - Last Modified: 2025-06-18 - Excerpt: Forget the low-hanging fruit and reach for the numbers that tell you what's really working. - [20250619 MT Brief](https://martech.org/20250619-mt-brief.md) - Published: 2025-06-19 - Last Modified: 2025-06-18 - Excerpt: Not available - [Beyond ChatGPT: What AI agents really do (and why it matters for customer experience)](https://martech.org/beyond-chatgpt-what-ai-agents-really-do-and-why-it-matters-for-customer-experience.md) - Published: 2025-06-18 - Last Modified: 2025-06-18 - Excerpt: Autonomous AI is here—and it’s changing how brands connect with customers. - [Supermetrics acquires real-time CDP Relay42](https://martech.org/supermetrics-acquires-real-time-cdp-relay42.md) - Published: 2025-06-18 - Last Modified: 2025-06-17 - Excerpt: Another standalone CDP is off the market as consolidation continues to hit the space. - [Hyper Adaptive: Redefining organizations in the age of AI](https://martech.org/hyper-adaptive-redefining-organizations-in-the-age-of-ai.md) - Published: 2025-06-18 - Last Modified: 2025-06-18 - Excerpt: Mellisa Reeve discuss the rapidly changing landscape of marketing, driven by AI and automation. - [AI can’t create meaning — that’s still marketing’s job](https://martech.org/ai-cant-create-meaning-thats-still-marketings-job.md) - Published: 2025-06-18 - Last Modified: 2025-06-17 - Excerpt: AI can scale your content. But can it build connection? See how leading marketers are using strategy — not just speed — to win in 2025. - [CMOs, CEOs and marketers are all struggling with martech data issues](https://martech.org/cmos-ceos-and-marketers-are-all-struggling-with-martech-data-issues.md) - Published: 2025-06-18 - Last Modified: 2025-06-17 - Excerpt: Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success. - [20250618 MT Brief](https://martech.org/20250618-mt-brief.md) - Published: 2025-06-18 - Last Modified: 2025-06-17 - Excerpt: Not available - [Study shows AI agents struggle with CRM and confidentiality](https://martech.org/study-shows-ai-agents-struggle-with-crm-and-confidentiality.md) - Published: 2025-06-17 - Last Modified: 2025-06-17 - Excerpt: The study, led by a Salesforce researcher, found agents had a 58% success rate on simple tasks and a 35% success rate on multi-step ones. - [Lessons from letting AI vibe code a landing page](https://martech.org/lessons-from-letting-ai-vibe-code-a-landing-page.md) - Published: 2025-06-17 - Last Modified: 2025-06-16 - Excerpt: An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles. - [Do LinkedIn videos work better than blogs? Here’s the data](https://martech.org/do-linkedin-videos-work-better-than-blogs-heres-the-data.md) - Published: 2025-06-17 - Last Modified: 2025-06-16 - Excerpt: Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t. - [20250617 MT Brief](https://martech.org/20250617-mt-brief.md) - Published: 2025-06-17 - Last Modified: 2025-06-16 - Excerpt: Not available - [Turn real-time data into smarter customer journeys](https://martech.org/turn-real-time-data-into-smarter-customer-journeys.md) - Published: 2025-06-17 - Last Modified: 2025-06-17 - Excerpt: Connect the dots between real-time data and real-world results. - [Adobe introduces LLM Optimizer to help teams improve AI search visibility](https://martech.org/adobe-introduces-llm-optimizer-to-help-teams-improve-ai-search-visibility.md) - Published: 2025-06-16 - Last Modified: 2025-06-16 - Excerpt: Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes. - [What are the important metric to watch as organic search traffic evolves?](https://martech.org/what-are-the-important-metric-to-watch-as-organic-search-traffic-evoles.md) - Published: 2025-06-16 - Last Modified: 2025-06-09 - Excerpt: Not available - [Why the best thought leadership doesn’t sound like thought leadership](https://martech.org/why-the-best-thought-leadership-doesnt-sound-like-thought-leadership.md) - Published: 2025-06-16 - Last Modified: 2025-06-13 - Excerpt: Influence now belongs to thought leaders who bring real stories, surprising journeys and clear points of view. - [Content silence means your strategy is broken. Here’s how to fix it.](https://martech.org/content-silence-means-your-strategy-is-broken-heres-how-to-fix-it.md) - Published: 2025-06-16 - Last Modified: 2025-06-13 - Excerpt: If your social posts aren't getting traction, it's not the algorithm. Create content that gets seen by the right people and drives results. - [20250616 MT Brief](https://martech.org/20250616-mt-brief.md) - Published: 2025-06-16 - Last Modified: 2025-06-13 - Excerpt: Not available - [How to get started with AI optimization (and explain it to your leadership)](https://martech.org/how-to-get-started-with-ai-optimization-and-explain-it-to-your-leadership.md) - Published: 2025-06-13 - Last Modified: 2025-06-12 - Excerpt: AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how. - [Clay and Gong integration may be the missing link in ABM](https://martech.org/clay-and-gong-integration-may-be-the-missing-link-in-abm.md) - Published: 2025-06-13 - Last Modified: 2025-06-12 - Excerpt: Most ABM campaigns are built on data your competitors have, too. This integration unlocks the one source they can’t access — your sales calls. - [Nobody knows what a CDP is anymore — and that’s the problem](https://martech.org/nobody-knows-what-a-cdp-is-anymore-and-thats-the-problem.md) - Published: 2025-06-13 - Last Modified: 2025-06-12 - Excerpt: CDPs promised clarity and control. Now they deliver complexity and confusion. Here's how the smartest brands are responding. - [Average LLM visitor worth 4.4x organic search visitors](https://martech.org/average-llm-visitor-worth-4-4x-organic-search-visitors.md) - Published: 2025-06-13 - Last Modified: 2025-06-12 - Excerpt: With a wealth of knowledge from LLMs, visitors are better prepared to make a purchase decision. - [20250613 MT Brief](https://martech.org/20250613-mt-brief.md) - Published: 2025-06-13 - Last Modified: 2025-06-12 - Excerpt: Not available - [The high cost of undervaluing experienced marketing leadership](https://martech.org/the-high-cost-of-undervaluing-experienced-marketing-leadership.md) - Published: 2025-06-12 - Last Modified: 2025-06-11 - Excerpt: Hiring a junior marketer to lead GTM? You’re not being lean — you’re betting against growth. Here’s why it rarely works. - [Marketing gains from AI begin with governance](https://martech.org/marketing-gains-from-ai-begin-with-governance.md) - Published: 2025-06-12 - Last Modified: 2025-06-11 - Excerpt: To scale AI in marketing responsibly, brands must embed ethics, transparency and oversight from the start. - [TranUnion data shows importance of good targeting for ROAS](https://martech.org/tranunion-data-shows-importance-of-good-targeting-for-roas.md) - Published: 2025-06-12 - Last Modified: 2025-06-11 - Excerpt: An analysis by TransUnion shows good targeting has an exponential effect on return on ad spend. - [20250612 MT Brief](https://martech.org/20250612-mt-brief.md) - Published: 2025-06-12 - Last Modified: 2025-06-11 - Excerpt: Not available - [Playbook Broken: The innovator’s SEO — Navigating the new age of search](https://martech.org/playbook-broken-the-innovators-seo-navigating-the-new-age-of-search.md) - Published: 2025-06-11 - Last Modified: 2025-06-10 - Excerpt: We're discussing the rapid evolution of SEO and how traditional methods are becoming obsolete with Matthew Kay of Active Campaign. - [Salesforce unveils agentic Marketing Cloud Next](https://martech.org/salesforce-unveils-agentic-marketing-cloud-next.md) - Published: 2025-06-11 - Last Modified: 2025-06-10 - Excerpt: The company says the updated platform can generate and execute a marketing campaign -- including briefs and segmentation -- in hours. - [How strong brands build stronger B2B pipelines](https://martech.org/how-strong-brands-build-stronger-b2b-pipelines.md) - Published: 2025-06-11 - Last Modified: 2025-06-10 - Excerpt: In a noisy B2B landscape, brand building is the only way to create a lasting pipeline and differentiate in an AI-first world. - [Your ecommerce calendar just got a year-round makeover](https://martech.org/your-ecommerce-calendar-just-got-a-year-round-makeover.md) - Published: 2025-06-11 - Last Modified: 2025-06-10 - Excerpt: Seasonality in retail is shifting. Engage customers year-round with personalized campaigns that go beyond traditional holiday sales. - [20250611 MT Brief](https://martech.org/20250611-mt-brief.md) - Published: 2025-06-11 - Last Modified: 2025-06-10 - Excerpt: Not available - [IAB releases draft digital advertising invoice API specifications](https://martech.org/iab-releases-draft-digital-advertising-invoice-api-specifications.md) - Published: 2025-06-10 - Last Modified: 2025-06-10 - Excerpt: The rules aim to automate and standardize invoice processes, decreasing errors and increasing speed of payments. They are open to public comment until Aug. 11. - [The 14 best HubSpot updates from May 2025](https://martech.org/the-14-best-hubspot-updates-from-may-2025.md) - Published: 2025-06-10 - Last Modified: 2025-06-10 - Excerpt: Most teams don’t have time to sift through every changelog entry or beta release in HubSpot. That’s why we’ve done it for you. - [Why high-consideration industries need AI optimization](https://martech.org/why-high-consideration-industries-need-ai-optimization.md) - Published: 2025-06-10 - Last Modified: 2025-06-09 - Excerpt: Complex sales need clarity. Here's how GEO helps high-consideration brands stay influential in a landscape reshaped by AI models. - [20250610 MT Brief](https://martech.org/20250610-mt-brief.md) - Published: 2025-06-10 - Last Modified: 2025-06-09 - Excerpt: Not available - [Bridging the gap between mental availability and momentum in B2B](https://martech.org/bridging-the-gap-between-mental-availability-and-momentum-in-b2b.md) - Published: 2025-06-09 - Last Modified: 2025-06-09 - Excerpt: Create lasting buyer momentum by engaging buyers continuously with thought leadership and a strategic continuum framework. - [Where are marketing teams under-utilizing AI?](https://martech.org/where-are-marketing-teams-under-utilizing-ai.md) - Published: 2025-06-09 - Last Modified: 2025-06-02 - Excerpt: Many marketers were introduced to AI for copywriting, but the technology can do so much more. - [Why SaaS vendors must shift from transactions to embedded partnerships](https://martech.org/why-saas-vendors-must-shift-from-transactions-to-embedded-partnerships.md) - Published: 2025-06-09 - Last Modified: 2025-06-06 - Excerpt: Quick onboarding isn’t enough. SaaS platforms must embed into workflows and invest in professional services to win in creative operations. - [20250609 MT Brief](https://martech.org/20250609-mt-brief.md) - Published: 2025-06-09 - Last Modified: 2025-06-06 - Excerpt: Not available - [HubSpot’s ChatGPT connector generates excitement and some concerns](https://martech.org/hubspots-chatgpt-connector-generates-excitement-and-some-concerns.md) - Published: 2025-06-06 - Last Modified: 2025-06-06 - Excerpt: The excitement online outweighs concern, but marketers need to make sure they evaluate risk before turning AI loose on customer data. - [5 simple ways to boost CRM adoption](https://martech.org/5-simple-ways-to-boost-crm-adoption.md) - Published: 2025-06-06 - Last Modified: 2025-06-04 - Excerpt: Explore simple strategies and behavioral nudges to improve CRM adoption in your organization. - [Real-world insights from deploying custom GPTs for GTM](https://martech.org/real-world-insights-from-deploying-custom-gpts-for-gtm.md) - Published: 2025-06-06 - Last Modified: 2025-06-05 - Excerpt: Takeaways from deploying custom GPTs that enhance GTM workflows, boost efficiency and support smarter marketing strategies. - [These are the marketing activities most likely to convert visitors to prospects](https://martech.org/these-are-the-marketing-activities-most-likely-to-convert-visitors-to-prospects.md) - Published: 2025-06-06 - Last Modified: 2025-06-05 - Excerpt: Human interaction seems to drive conversions, despite the intense focus on AI. - [20250606 MT Brief](https://martech.org/20250606-mt-brief.md) - Published: 2025-06-06 - Last Modified: 2025-06-05 - Excerpt: Not available - [Gen Z is forcing a rebuild of the martech stack in higher ed and beyond](https://martech.org/gen-z-is-forcing-a-rebuild-of-the-martech-stack-in-higher-ed-and-beyond.md) - Published: 2025-06-05 - Last Modified: 2025-06-04 - Excerpt: Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them. - [The hidden cost of playing defense in marketing](https://martech.org/the-hidden-cost-of-playing-defense-in-marketing.md) - Published: 2025-06-05 - Last Modified: 2025-06-04 - Excerpt: Google, Skype and a B SaaS firm all got comfortable. Learn how to spot when your strategy is stuck — and start moving forward. - [20250605 MT Brief](https://martech.org/20250605-mt-brief.md) - Published: 2025-06-05 - Last Modified: 2025-06-04 - Excerpt: Not available - [The ultimate consent strategy to maximize customer opt-ins](https://martech.org/the-ultimate-consent-strategy-to-maximize-customer-opt-ins.md) - Published: 2025-06-04 - Last Modified: 2025-06-04 - Excerpt: Your opted-in database isn’t just a list—it’s the foundation for understanding your customers and driving revenue. - [HubSpot announces deep research connector to ChatGPT](https://martech.org/hubspot-announces-deep-research-connector-to-chatgpt.md) - Published: 2025-06-04 - Last Modified: 2025-06-04 - Excerpt: HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT. - [3 steps to align your stack with strategy](https://martech.org/3-steps-to-align-your-stack-with-strategy.md) - Published: 2025-06-04 - Last Modified: 2025-06-03 - Excerpt: What separates martech outperformers from the rest? New research reveals how lean, focused stacks drive strategic results. - [AI is making a major impact of email marketing teams, report finds](https://martech.org/ai-is-making-a-major-impact-of-email-marketing-teams-report-finds.md) - Published: 2025-06-04 - Last Modified: 2025-06-03 - Excerpt: AI is helping email marketers move faster, but many of the old, familiar challenges remain. - [Adobe expands its suite of AI agents with Product Support and Data Insights agents](https://martech.org/adobe-expands-its-suite-of-ai-agents-with-product-support-and-data-insights-agents.md) - Published: 2025-06-04 - Last Modified: 2025-06-03 - Excerpt: Adobe’s human-centered approach to AI is becoming a reality as new agents roll out. - [Report finds consumers want deals from AI, not simulated conversation](https://martech.org/report-finds-consumers-want-deals-from-ai-not-simulated-conversation.md) - Published: 2025-06-04 - Last Modified: 2025-06-03 - Excerpt: There’s a disconnect between how consumer goods marketers use AI and what customers want from it. - [Playbook Broken: Why old marketing tactics fail](https://martech.org/playbook-broken-why-old-marketing-tactics-fail.md) - Published: 2025-06-04 - Last Modified: 2025-06-03 - Excerpt: In Episode 1 of Playbook Broken, Marc Sirkin talks about disruptors who are reimagining marketing with Molly St. Louis of Mosaic Group Media. - [A guide to attribution models in GA4](https://martech.org/a-guide-to-attribution-models-in-ga4.md) - Published: 2025-06-04 - Last Modified: 2025-06-03 - Excerpt: GA4 attribution models don’t just report results — they influence them. See how model choice impacts marketing strategy, spend and perceived ROI. - [20250604 MT Brief](https://martech.org/20250604-mt-brief.md) - Published: 2025-06-04 - Last Modified: 2025-06-03 - Excerpt: Not available - [Salesforce unveils major Slack integration](https://martech.org/salesforce-unveils-major-slack-integration.md) - Published: 2025-06-03 - Last Modified: 2025-06-03 - Excerpt: Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned. - [Real persuasion doesn’t require manipulation](https://martech.org/real-persuasion-doesnt-require-manipulation.md) - Published: 2025-06-03 - Last Modified: 2025-06-02 - Excerpt: Ethical persuasion builds trust. Manipulation destroys it. Learn how to market with empathy, not pressure. - [How AI flipped the funnel and made GTM tactics obsolete](https://martech.org/how-ai-flipped-the-funnel-and-made-gtm-tactics-obsolete.md) - Published: 2025-06-03 - Last Modified: 2025-06-02 - Excerpt: Traditional GTM was optimized for a different era. AI search changed the medium — and core tactics fell apart. Here’s what replaces them. - [Full-stack marketers need support at the organizational and technological levels](https://martech.org/full-stack-marketers-need-support-at-the-organizational-and-technological-levels.md) - Published: 2025-06-03 - Last Modified: 2025-06-02 - Excerpt: A new report finds full-stack marketers need more help from tools and leadership. - [20250603 MT Brief](https://martech.org/20250603-mt-brief.md) - Published: 2025-06-03 - Last Modified: 2025-06-02 - Excerpt: Not available - [How to stop wasting money on personalization](https://martech.org/how-to-stop-wasting-money-on-personalization.md) - Published: 2025-06-02 - Last Modified: 2025-06-02 - Excerpt: A Gartner study found personalization is taking up more marketing budget, but CMOs don't know how much it really costs. - [Pegasystems unveils agentic coordination solution](https://martech.org/pegasystems-unveils-agentic-coordination-solution.md) - Published: 2025-06-02 - Last Modified: 2025-06-02 - Excerpt: At Pegaworld, the company showcased AI-powered tools to simplify how enterprises automate work, build applications and upgrade outdated systems. - [Why is it so hard to shift marketing’s focus from leads to accounts?](https://martech.org/why-is-it-so-hard-to-shift-marketings-focus-from-leads-to-accounts.md) - Published: 2025-06-02 - Last Modified: 2025-05-27 - Excerpt: The challenges transitioning from leads to accounts in B2B are both technical and organizational. - [Why AI-powered customer engagement projects fail before they start](https://martech.org/why-ai-powered-customer-engagement-projects-fail-before-they-start.md) - Published: 2025-06-02 - Last Modified: 2025-05-30 - Excerpt: AI for customer engagement sounds simple — until data gaps, team silos and missing talent derail it. Here’s what it really takes to succeed. - [6 brands taking a stand against AI content](https://martech.org/6-brands-taking-a-stand-against-ai-content.md) - Published: 2025-06-02 - Last Modified: 2025-05-30 - Excerpt: AI images are showing up in an increasing number of advertisements. Consumers are pushing back, and so are these brands. - [20250602 MT Brief](https://martech.org/20250602-mt-brief.md) - Published: 2025-06-02 - Last Modified: 2025-05-30 - Excerpt: Not available - [How to build B2B authority in the AI search era](https://martech.org/how-to-build-b2b-authority-in-the-ai-search-era.md) - Published: 2025-05-30 - Last Modified: 2025-05-30 - Excerpt: With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute and elevate content in this new landscape. - [Nearly two-thirds of businesses say email deliverability is hurting revenue](https://martech.org/nearly-two-thirds-of-businesses-say-email-deliverability-is-hurting-revenue.md) - Published: 2025-05-30 - Last Modified: 2025-05-29 - Excerpt: More than half of businesses say landing in the spam folder is their biggest barrier to reaching the inbox. - [Turn disconnected insights into action with a lifecycle-driven strategy](https://martech.org/turn-disconnected-insights-into-action-with-a-lifecycle-driven-strategy.md) - Published: 2025-05-30 - Last Modified: 2025-05-29 - Excerpt: See how a holistic lifecycle framework turns fragmented data into measurable outcomes — beyond rigid attribution and disconnected insights. - [Your best marketers might be working for me](https://martech.org/your-best-marketers-might-be-working-for-me.md) - Published: 2025-05-30 - Last Modified: 2025-05-29 - Excerpt: Side gigs aren’t just about extra cash — they’re about purpose, recognition and growth. Are your marketers truly fulfilled? - [20250530 MT Brief](https://martech.org/20250530-mt-brief.md) - Published: 2025-05-30 - Last Modified: 2025-05-29 - Excerpt: Not available - [Time to First Value: The CX metric you can’t afford to ignore](https://martech.org/time-to-first-value-the-cx-metric-you-cant-afford-to-ignore.md) - Published: 2025-05-29 - Last Modified: 2025-05-29 - Excerpt: Time to First Value is the critical but often overlooked moment that defines whether customers will keep going or give up. slip away. - [How to effectively measure ecommerce using GA4](https://martech.org/how-to-effectively-measure-ecommerce-using-ga4.md) - Published: 2025-05-29 - Last Modified: 2025-05-28 - Excerpt: Google Analytics 4's event-based model can provide the metrics and track the customer behavior that will drive revenue. - [20250529 MT Brief](https://martech.org/20250529-mt-brief.md) - Published: 2025-05-29 - Last Modified: 2025-05-28 - Excerpt: Not available - [Drive smarter marketing—with data that leads](https://martech.org/drive-smarter-marketing-with-data-that-leads.md) - Published: 2025-05-28 - Last Modified: 2025-05-28 - Excerpt: See how data standards are helping top brands drive agility, efficiency, and measurable ROI in today’s volatile marketing landscape. - [Invoca buys human intel platform Symbl.ai](https://martech.org/invoca-buys-human-intel-platform-symbl-ai.md) - Published: 2025-05-28 - Last Modified: 2025-05-28 - Excerpt: The acquisition lets users deploy consumer-facing agents, and improve contact-center interactions and measurement and optimization. - [Adobe focuses on new Email Designer in May 2025 Marketo Engage updates](https://martech.org/adobe-focuses-on-new-email-designer-in-may-2025-marketo-engage-updates.md) - Published: 2025-05-28 - Last Modified: 2025-05-28 - Excerpt: Here's what's new for Adobe Marketo Engage users from the May 2025 updates. - [What’s inside IAB and MRC’s attention measurement guidelines](https://martech.org/whats-inside-iab-and-mrcs-attention-measurement-guidelines.md) - Published: 2025-05-28 - Last Modified: 2025-05-27 - Excerpt: Attention means different things to different vendors. These new guidelines will provide ways to measure attention more consistently. - [3 must-have new AI features for your DAM](https://martech.org/3-must-have-new-ai-features-for-your-dam.md) - Published: 2025-05-28 - Last Modified: 2025-05-27 - Excerpt: GenAI isn't perfect, but it's a lot more powerful and can automate workflows and processes that will make you feel like your DAM has superpowers. - [20250528 MT Brief](https://martech.org/20250528-mt-brief.md) - Published: 2025-05-28 - Last Modified: 2025-05-27 - Excerpt: Not available - [How tariffs are reshaping long-term strategies for brands and buyers](https://martech.org/how-tariffs-are-reshaping-long-term-strategies-for-brands-and-buyers.md) - Published: 2025-05-27 - Last Modified: 2025-05-27 - Excerpt: Brand loyalty is gone, as consumers wait longer to make purchases. Marketers are focusing on owned channels and trying not to say the "T" word. - [Salesforce finally bags Informatica to bolster AI push](https://martech.org/salesforce-finally-bags-informatica-to-bolster-ai-push.md) - Published: 2025-05-27 - Last Modified: 2025-05-27 - Excerpt: billion deal comes after a year of talks. Acquisition will operate with Data Cloud, MuleSoft and Tableau to improve Agentforce. - [How to integrate CTV with other PPC channels for a full-funnel growth loop](https://martech.org/how-to-integrate-ctv-with-other-ppc-channels-for-a-full-funnel-growth-loop.md) - Published: 2025-05-27 - Last Modified: 2025-05-23 - Excerpt: CTV isn’t a standalone driver, but it can boost your PPC efforts. Learn how to sync it with other channels for measurable growth. - [If your webinar attendance is dropping, it’s not the audience’s fault](https://martech.org/if-your-webinar-attendance-is-dropping-its-not-the-audiences-fault.md) - Published: 2025-05-27 - Last Modified: 2025-05-23 - Excerpt: Webinar attendance is down, but the format still works. Here’s how to fix what’s broken and make your webinars worth watching again. - [20250527 MT Brief](https://martech.org/20250527-mt-brief.md) - Published: 2025-05-27 - Last Modified: 2025-05-23 - Excerpt: Not available - [LLMs, AI Overviews may be quietly driving homepage traffic](https://martech.org/llms-ai-overviews-may-be-quietly-driving-homepage-traffic.md) - Published: 2025-05-23 - Last Modified: 2025-05-23 - Excerpt: Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search experiences. - [Revenue teams lack trust in AI](https://martech.org/revenue-teams-lack-trust-in-ai.md) - Published: 2025-05-23 - Last Modified: 2025-05-23 - Excerpt: There's no shortage of AI use among revenue teams. The problem is they don't trust it. - [ABM isn’t the B2B salvation we were promised](https://martech.org/abm-isnt-the-b2b-salvation-we-were-promised.md) - Published: 2025-05-23 - Last Modified: 2025-05-22 - Excerpt: Account-based marketing's promise of sales and marketing unity got lost in tools and tech. Here’s how to reclaim its strategic potential. - [If your B2B content is failing, it’s time to get real](https://martech.org/if-your-b2b-content-is-failing-its-time-to-get-real.md) - Published: 2025-05-23 - Last Modified: 2025-05-22 - Excerpt: Here’s why authentic, strategic user-generated content outperforms polished corporate messaging. - [20250523 MT Brief](https://martech.org/20250523-mt-brief.md) - Published: 2025-05-23 - Last Modified: 2025-05-22 - Excerpt: Not available - [Why your emails still miss the inbox even if you’re ‘in compliance’](https://martech.org/why-your-emails-still-miss-the-inbox-even-if-youre-in-compliance.md) - Published: 2025-05-22 - Last Modified: 2025-05-22 - Excerpt: Think meeting authentication requirements is enough? Here’s what most senders miss and how to fix it to boost deliverability and engagement. - [How to do scenario planning the right way](https://martech.org/how-to-do-scenario-planning-the-right-way.md) - Published: 2025-05-22 - Last Modified: 2025-05-22 - Excerpt: Learn the core principles of this misunderstood strategy — and how to use it to build resilient business plans. - [What’s missing from your AI content workflow, and how MCP fills the gap](https://martech.org/whats-missing-from-your-ai-content-workflow-and-how-mcp-fills-the-gap.md) - Published: 2025-05-22 - Last Modified: 2025-05-22 - Excerpt: Learn how model context protocols connect genAI to your data, for more accurate content that's aligned with existing workflows. - [20250522 MT Brief](https://martech.org/20250522-mt-brief.md) - Published: 2025-05-22 - Last Modified: 2025-05-21 - Excerpt: Not available - [Google Marketing Live 2025: Everything you need to know](https://martech.org/google-marketing-live-2025-everything-you-need-to-know.md) - Published: 2025-05-21 - Last Modified: 2025-05-21 - Excerpt: Here is the recap of Google's event with AI updates about connecting earlier with customers, creating dynamic content and developing a fellow advertising expert. - [Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities](https://martech.org/publicis-groupe-buys-captiv8-to-grow-influencer-and-social-commerce-capabilities.md) - Published: 2025-05-21 - Last Modified: 2025-05-21 - Excerpt: Captiv8 will join the previously acquired Influential in the Publicis Groupe portfolio. - [14 HubSpot updates from April 2025 you don’t want to miss](https://martech.org/14-hubspot-updates-from-april-2025-you-dont-want-to-miss.md) - Published: 2025-05-21 - Last Modified: 2025-05-20 - Excerpt: From game-changing workflow options to AI-powered data enrichment, here are the HubSpot updates you’ll actually want to use. - [7 tips for getting started with AI agents and automations](https://martech.org/7-tips-for-getting-started-with-ai-agents-and-automations.md) - Published: 2025-05-21 - Last Modified: 2025-05-20 - Excerpt: AI-powered automation doesn’t have to be overwhelming. Here are actionable tips to start small and scale thoughtfully. - [B2B buyers need a reason to believe, not a list of features](https://martech.org/b2b-buyers-need-a-reason-to-believe-not-a-list-of-features.md) - Published: 2025-05-21 - Last Modified: 2025-05-20 - Excerpt: B2B buyers don’t want a feature list. They want confidence, clarity and a reason to believe. Here's how to deliver it. - [5 ways marketers are actually using AI to get more done](https://martech.org/5-ways-marketers-are-actually-using-ai-to-get-more-done.md) - Published: 2025-05-21 - Last Modified: 2025-05-21 - Excerpt: See how AI is being used to make everyday marketing tasks smarter, faster, and more strategic. - [20250521 MT Brief](https://martech.org/20250521-mt-brief.md) - Published: 2025-05-21 - Last Modified: 2025-05-20 - Excerpt: Not available - [Marketers have lots of AI, but not enough direction](https://martech.org/marketers-have-lots-of-ai-but-not-enough-direction.md) - Published: 2025-05-20 - Last Modified: 2025-05-20 - Excerpt: Most teams lack an AI roadmap or strategy, and most companies lack the policies and procedures needed to implement the technology effectively. - [Why ‘head of marketing’ is the most misunderstood title in startups](https://martech.org/why-head-of-marketing-is-the-most-misunderstood-title-in-startups.md) - Published: 2025-05-20 - Last Modified: 2025-05-19 - Excerpt: Startups love to give flashy titles to hungry marketers — without mentorship, power or a seat at the table. This costs everyone. - [AI promises a shortcut, but creative teams are taking the scenic route](https://martech.org/ai-promises-a-shortcut-but-creative-teams-are-taking-the-scenic-route.md) - Published: 2025-05-20 - Last Modified: 2025-05-19 - Excerpt: AI is entering creative workflows, but the shift is cautious. Most teams are still exploring its role, not transforming their processes yet. - [IAB releases draft of updated digital ad terms for public comment](https://martech.org/iab-releases-draft-of-updated-digital-ad-terms-for-public-comment.md) - Published: 2025-05-20 - Last Modified: 2025-05-19 - Excerpt: This is the first major revision of the agreement in nearly 25 years and is designed to reflect how much the industry has changed. - [20250520 MT Brief](https://martech.org/20250520-mt-brief.md) - Published: 2025-05-20 - Last Modified: 2025-05-19 - Excerpt: Not available - [Have we point solution-ed ourselves into martech madness?](https://martech.org/have-we-point-solution-ed-ourselves-into-martech-madness.md) - Published: 2025-05-19 - Last Modified: 2025-05-19 - Excerpt: Does having different teams work in disparate applications do more harm than good? - [What would a truly customer-centric B2B buyers journey look like?](https://martech.org/what-would-a-truly-customer-centric-b2b-buyers-journey-look-like.md) - Published: 2025-05-19 - Last Modified: 2025-05-16 - Excerpt: It would make content easily accessible, provide helpful resources and back off on the sales pressure. - [Misinformation is exploding, and your brand is next](https://martech.org/misinformation-is-exploding-and-your-brand-is-next.md) - Published: 2025-05-19 - Last Modified: 2025-05-16 - Excerpt: What you need to know to protect yourself and your company from falling prey to misinformation. - [3 ways to turn tariff turmoil into marketing gold](https://martech.org/3-ways-to-turn-tariff-turmoil-into-marketing-gold.md) - Published: 2025-05-19 - Last Modified: 2025-05-16 - Excerpt: Economic upheaval requires strategic marketing reinvention. Here's how to ensure your brand is cool and collected in stormy times. - [20250519 MT Brief](https://martech.org/20250519-mt-brief.md) - Published: 2025-05-19 - Last Modified: 2025-05-16 - Excerpt: Not available - [Salesforce introduces new Agentforce pricing models](https://martech.org/salesforce-introduces-new-agentforce-pricing-models.md) - Published: 2025-05-16 - Last Modified: 2025-05-16 - Excerpt: Salesforce offers new Agentforce pricing models as business leaders express concern over AI spending and value. - [How to make your content stand out in the ocean of AI slop](https://martech.org/how-to-make-your-content-stand-out-in-the-ocean-of-ai-slop.md) - Published: 2025-05-16 - Last Modified: 2025-05-15 - Excerpt: AI isn't replacing writers -- it's making them more important. Expertise, point-of-view and foundational SEO techniques are still the keys to content. - [Crumbl’s legal trouble shows the risks of shortcut marketing](https://martech.org/crumbls-legal-trouble-shows-the-risks-of-shortcut-marketing.md) - Published: 2025-05-16 - Last Modified: 2025-05-15 - Excerpt: Crumbl faces a million lawsuit for using unlicensed music on TikTok. Here's how to avoid the same mistake. - [3 ways to get more from your paid social ad spend](https://martech.org/3-ways-to-get-more-from-your-paid-social-ad-spend.md) - Published: 2025-05-16 - Last Modified: 2025-05-15 - Excerpt: Make paid social profitable with smart platform choices, strong creative, sharp targeting and advanced tactics that amplify ROI. - [20250516 MT Brief](https://martech.org/20250516-mt-brief.md) - Published: 2025-05-16 - Last Modified: 2025-05-15 - Excerpt: Not available - [2025 will redefine loyalty. Here’s what that means for brands.](https://martech.org/2025-will-redefine-loyalty-heres-what-that-means-for-brands.md) - Published: 2025-05-15 - Last Modified: 2025-05-15 - Excerpt: New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them? - [Why the future of marketing depends on a smarter MOps function](https://martech.org/why-the-future-of-marketing-depends-on-a-smarter-mops-function.md) - Published: 2025-05-15 - Last Modified: 2025-05-14 - Excerpt: Technology is transforming MOps into a strategic powerhouse. Learn what this means for your team and organization. - [If your teams aren’t ready for AI, then your tools won’t matter](https://martech.org/if-your-teams-arent-ready-for-ai-then-your-tools-wont-matter.md) - Published: 2025-05-15 - Last Modified: 2025-05-14 - Excerpt: AI alone won't transform your company — your people will. Learn how to lead mindset shifts and build trust to drive real AI transformation. - [Salesforce announces initiatives to bring trust and governance to AI agents](https://martech.org/salesforce-announces-initiatives-to-bring-trust-and-governance-to-ai-agents.md) - Published: 2025-05-15 - Last Modified: 2025-05-14 - Excerpt: Without governance and guardrails, AI agents are a disaster waiting to happen. And Salesforce wants no part of AI agent disasters. - [20250515 MT Brief](https://martech.org/20250515-mt-brief.md) - Published: 2025-05-15 - Last Modified: 2025-05-14 - Excerpt: Not available - [Databricks takes aim at marketers with new platform for data and AI](https://martech.org/databricks-takes-aim-at-marketers-with-new-platform-for-data-and-ai.md) - Published: 2025-05-14 - Last Modified: 2025-05-13 - Excerpt: Databricks says it’s all in on data and AI for marketers, as cloud data stores sit at the center of many martech stacks. - [Amplitude brings marketing and product teams together in one platform](https://martech.org/amplitude-brings-marketing-and-product-teams-together-in-one-platform.md) - Published: 2025-05-14 - Last Modified: 2025-05-14 - Excerpt: Long popular with product teams, Amplitude wants to break down barriers among teams, data and platforms. - [GenAI is already telling your brand’s story — are you guiding it?](https://martech.org/genai-is-already-telling-your-brands-story-are-you-guiding-it.md) - Published: 2025-05-14 - Last Modified: 2025-05-13 - Excerpt: To succeed in AI-powered discovery, brands must rethink their content, data and strategy. This is the path to AI readiness - [5 signs your GTM is too risky and what to do about it](https://martech.org/5-signs-your-gtm-is-too-risky-and-what-to-do-about-it.md) - Published: 2025-05-14 - Last Modified: 2025-05-13 - Excerpt: It’s not just execution, most GTM failures reflect poor capital allocation. Spot these five warning signs before you lose more than revenue. - [Twilio unveils new features for customer data platform](https://martech.org/twilio-unveils-new-features-for-customer-data-platform.md) - Published: 2025-05-14 - Last Modified: 2025-05-12 - Excerpt: Improvements include better data orchestration, a fully redesigned customer journey function, an AI agent creator and enhanced compliance tools. - [20250514 MT Brief](https://martech.org/20250514-mt-brief.md) - Published: 2025-05-14 - Last Modified: 2025-05-13 - Excerpt: Not available - [5 ways marketers can use Gemini GEMS to increase productivity](https://martech.org/5-ways-marketers-can-use-gemini-gems-to-increase-productivity.md) - Published: 2025-05-13 - Last Modified: 2025-05-13 - Excerpt: Want to get more out of generative AI than the base models offer? Gemini GEMS is a good way to improve your productivity. - [Email is the most misunderstood channel in your digital stack](https://martech.org/email-is-the-most-misunderstood-channel-in-your-digital-stack.md) - Published: 2025-05-13 - Last Modified: 2025-05-13 - Excerpt: Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort. Here's how to elevate its role. - [How to choose the right marketing AI tools for real business impact](https://martech.org/how-to-choose-the-right-marketing-ai-tools-for-real-business-impact.md) - Published: 2025-05-13 - Last Modified: 2025-05-12 - Excerpt: GenAI success depends on strategic use, smart investments and strong governance—not just experimentation. - [Winning customer loyalty starts with straight talk about tariffs](https://martech.org/winning-customer-loyalty-starts-with-straight-talk-about-tariffs.md) - Published: 2025-05-13 - Last Modified: 2025-05-12 - Excerpt: Learn why human, brand-aligned messaging beats corporate spin when tariffs hit. Real-world examples show what works — and what doesn’t. - [RAG: The most important AI tool marketers have never heard of](https://martech.org/rag-the-most-important-ai-tool-marketers-have-never-heard-of.md) - Published: 2025-05-13 - Last Modified: 2025-05-05 - Excerpt: Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential. - [20250513 MT Brief](https://martech.org/20250513-mt-brief.md) - Published: 2025-05-13 - Last Modified: 2025-05-12 - Excerpt: Not available - [Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?](https://martech.org/benchmark-report-more-email-sends-and-higher-engagement-whats-driving-the-change.md) - Published: 2025-05-12 - Last Modified: 2025-05-12 - Excerpt: Built from billions of real-world data points across email, SMS, and automation, this report is essential reading for marketing teams. - [Why does composability get so much attention in the CDP space?](https://martech.org/why-does-composability-get-so-much-attention-in-the-cdp-space.md) - Published: 2025-05-12 - Last Modified: 2025-05-09 - Excerpt: Not available - [What your attribution model isn’t telling you](https://martech.org/what-your-attribution-model-isnt-telling-you.md) - Published: 2025-05-12 - Last Modified: 2025-05-09 - Excerpt: The best marketers don’t just track – they test, model and optimize. Learn tips for building a future-ready measurement framework. - [Ad costs are soaring and retailers are panicking — here’s the fix](https://martech.org/ad-costs-are-soaring-and-retailers-are-panicking-heres-the-fix.md) - Published: 2025-05-12 - Last Modified: 2025-05-09 - Excerpt: Dealing with rising ad costs and flat results? See how affiliate programs deliver cost-effective growth across every retail touchpoint. - [CMOs brace for cuts as marketing budgets stay flat](https://martech.org/cmos-brace-for-cuts-as-marketing-budgets-stay-flat.md) - Published: 2025-05-12 - Last Modified: 2025-05-09 - Excerpt: Gartner survey finds CMOs trying to squeeze more out of their budgets by having fewer employees rely more on AI. - [20250512 MT Brief](https://martech.org/20250512-mt-brief.md) - Published: 2025-05-12 - Last Modified: 2025-05-09 - Excerpt: Not available - [Cross-channel personalization: what works now across generations and channels](https://martech.org/cross-channel-personalization-what-works-now-across-generations-and-channels.md) - Published: 2025-05-09 - Last Modified: 2025-05-09 - Excerpt: From Gen Z to Boomers, today’s customers expect personalization. Compliance shouldn't be a barrier. - [The number of martech tools is now 15,384](https://martech.org/the-number-of-martech-tools-is-now-15384.md) - Published: 2025-05-09 - Last Modified: 2025-05-06 - Excerpt: Not available - [How one newsletter tripled paid membership revenue with retargeting emails](https://martech.org/how-one-newsletter-tripled-paid-membership-revenue-with-retargeting-emails.md) - Published: 2025-05-09 - Last Modified: 2025-05-08 - Excerpt: This overlooked email strategy turns warm clicks into high-converting follow-ups — without sounding like spam. - [Overcoming fear of better options in martech decisions](https://martech.org/overcoming-fear-of-better-options-in-martech-decisions.md) - Published: 2025-05-09 - Last Modified: 2025-05-08 - Excerpt: From CDPs to UX testing, FOBO can stall martech progress. Here’s how to address it and keep your tech stack agile. - [20250509 MT Brief](https://martech.org/20250509-mt-brief.md) - Published: 2025-05-09 - Last Modified: 2025-05-08 - Excerpt: Not available - [Figma’s new tools create a design-to-deployment ecosystem](https://martech.org/figmas-new-tools-create-a-design-to-deployment-ecosystem.md) - Published: 2025-05-08 - Last Modified: 2025-05-08 - Excerpt: Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix. - [Are more lead gen providers disappearing from LinkedIn?](https://martech.org/a-pair-of-lead-gen-providers-have-disappeared-from-linkedin.md) - Published: 2025-05-08 - Last Modified: 2025-05-07 - Excerpt: Will more lead gen providers face the wrath of LinkedIn for violating its terms of service? - [Integration isn’t a martech problem, it’s an organizational one](https://martech.org/integration-isnt-a-martech-problem-its-an-organizational-one.md) - Published: 2025-05-08 - Last Modified: 2025-05-07 - Excerpt: If your integration “works” but customers still suffer, the issue isn’t technical. It’s structural and solvable. - [How smarter campaign modeling and automation drive real marketing ROI](https://martech.org/how-smarter-campaign-modeling-and-automation-drive-real-marketing-roi.md) - Published: 2025-05-08 - Last Modified: 2025-05-07 - Excerpt: Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign modeling. - [20250508 MT Brief](https://martech.org/20250508-mt-brief.md) - Published: 2025-05-08 - Last Modified: 2025-05-07 - Excerpt: Not available - [US asks court to breakup Google ad businesses](https://martech.org/us-asks-court-to-breakup-google-ad-businesses.md) - Published: 2025-05-07 - Last Modified: 2025-05-07 - Excerpt: Spinning off AdX exchange and DFP platform would severely impact tech giant's revenue and be a seismic shift in digital advertising. - [Martech Landscape 2025: Growing, shrinking and reshaping all at once](https://martech.org/martech-landscape-2025-growing-shrinking-and-reshaping-all-at-once.md) - Published: 2025-05-07 - Last Modified: 2025-05-07 - Excerpt: The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time. - [5 drivers of full-funnel growth with CRM and CDP data](https://martech.org/5-drivers-of-full-funnel-growth-with-crm-and-cdp-data.md) - Published: 2025-05-07 - Last Modified: 2025-05-06 - Excerpt: Master full-funnel marketing with tactics that connect acquisition data to lifetime value, driving smarter decisions and higher profits. - [Your GTM strategy needs a buyer-centric redesign](https://martech.org/your-gtm-strategy-needs-a-buyer-centric-redesign.md) - Published: 2025-05-07 - Last Modified: 2025-05-06 - Excerpt: Internal alignment is no longer the answer. Sales and marketing must refocus around the buyer in today’s complex, risk-averse environment. - [Google AI Overviews show on 13% of searches: Study](https://martech.org/google-ai-overviews-show-on-13-of-searches-study.md) - Published: 2025-05-07 - Last Modified: 2025-05-06 - Excerpt: 88% of the AI Overviews target informational queries, but the number found in commercial and navigational queries is rising. - [20250507 MT Brief](https://martech.org/20250507-mt-brief.md) - Published: 2025-05-07 - Last Modified: 2025-05-06 - Excerpt: Not available - [7 ways to put behavioral marketing to work—starting now](https://martech.org/7-ways-to-put-behavioral-marketing-to-work-starting-now.md) - Published: 2025-05-06 - Last Modified: 2025-05-06 - Excerpt: This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results. - [The future of identity in a cookieless world](https://martech.org/the-future-of-identity-in-a-cookieless-world.md) - Published: 2020-04-07 - Last Modified: 2025-05-06 - Excerpt: Identity will be even more critical to a brand’s success going forward. Acxiom offers a POV on the cookieless world along with the key pillars a future identity solution should entail. - [Resolving consumer identity – more important than ever](https://martech.org/resolving-consumer-identity-more-important-than-ever.md) - Published: 2020-04-27 - Last Modified: 2025-05-06 - Excerpt: To build lasting relationships, brands have to accurately recognize the people engaging with them. - [Trade cookies for control of your identity program](https://martech.org/trade-cookies-for-control-of-your-identity-program.md) - Published: 2021-05-10 - Last Modified: 2025-05-06 - Excerpt: Brands need people, and people need brands. Do they need third-party cookies to connect? - [Making first-party data your first priority moving forward](https://martech.org/making-first-party-data-your-first-priority-moving-forward.md) - Published: 2021-06-10 - Last Modified: 2025-05-06 - Excerpt: The demise of third-party cookies brings the opportunity to close the gap in consumer insights. - [Seizing your data destiny: Google delays third-party cookie phase-out](https://martech.org/seizing-your-data-destiny-google-delays-third-party-cookie-phase-out.md) - Published: 2021-07-14 - Last Modified: 2025-05-06 - Excerpt: As it turns out, third-party cookies are a tougher cookie than we thought. - [Win the customer experience race with the right martech solutions](https://martech.org/how-to-deliver-on-what-you-promise.md) - Published: 2023-11-21 - Last Modified: 2025-05-06 - Excerpt: How and when you invest in partnerships will move you from second place to center stage. - [Is your brand facing an identity crisis?](https://martech.org/is-your-brand-facing-an-identity-crisis.md) - Published: 2021-08-25 - Last Modified: 2025-05-06 - Excerpt: People want to go where somebody knows their name. Identity makes it happen for brands, and getting it right drives personalization and trust. - [10 insights for marketing and MOps leaders from the State of Martech 2025 report](https://martech.org/10-insights-for-marketing-and-mops-leaders-from-the-state-of-martech-2025-report.md) - Published: 2025-05-06 - Last Modified: 2025-05-06 - Excerpt: There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations. - [The real reason marketing measurement keeps failing](https://martech.org/the-real-reason-marketing-measurement-keeps-failing.md) - Published: 2025-05-06 - Last Modified: 2025-05-05 - Excerpt: Attribution and MMMs need to evolve. But without cleaner, more consistent data behind them, they’ll never reach their full potential. - [Could AI be what finally aligns marketing and sales teams?](https://martech.org/could-ai-be-what-finally-aligns-marketing-and-sales-teams.md) - Published: 2025-05-06 - Last Modified: 2025-05-05 - Excerpt: Marketing says sales drops the ball. Sales says the leads are junk. AI might finally end the blame game. - [Is your CRM lying to you? The hidden costs of dirty B2B data](https://martech.org/is-your-crm-lying-to-you-the-hidden-costs-of-dirty-b2b-data.md) - Published: 2025-05-06 - Last Modified: 2025-05-01 - Excerpt: How inaccurate data sabotages marketing performance — and what you can do about it. - [20250506 MT Brief](https://martech.org/20250506-mt-brief.md) - Published: 2025-05-06 - Last Modified: 2025-05-05 - Excerpt: Not available - [What AI adoption in market research means for agency and brand marketers](https://martech.org/what-ai-adoption-in-market-research-means-for-agency-and-brand-marketers.md) - Published: 2025-05-05 - Last Modified: 2025-05-05 - Excerpt: Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign. - [Google’s Privacy Sandbox: What you need to know](https://martech.org/googles-privacy-sandbox-what-you-need-to-know.md) - Published: 2025-05-05 - Last Modified: 2025-05-02 - Excerpt: Updated with the latest news about Privacy Sandbox's future now that Google is keeping third-party cookies in Chrome. - [The most effective influencer campaigns are built on fit, not fame](https://martech.org/the-most-effective-influencer-campaigns-are-built-on-fit-not-fame.md) - Published: 2025-05-05 - Last Modified: 2025-05-02 - Excerpt: Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and results. - [How should marketers market to consumers under stress?](https://martech.org/how-should-marketers-market-to-consumers-under-stress.md) - Published: 2025-05-05 - Last Modified: 2025-05-02 - Excerpt: How should marketers approach consumers stressed out by economic uncertainty, tariffs and political turmoil? - [AI improves customer service only when it supports humans, not replaces them](https://martech.org/ai-improves-customer-service-only-when-it-supports-humans-not-replaces-them.md) - Published: 2025-05-05 - Last Modified: 2025-05-02 - Excerpt: AI can reduce costs — but done wrong, it alienates customers. See how forward-thinking brands are blending automation with authentic support. - [The 7 habits of highly effective people is a blueprint for the Positionless Marketer](https://martech.org/the-7-habits-of-highly-effective-people-is-a-blueprint-for-the-positionless-marketer.md) - Published: 2025-05-05 - Last Modified: 2025-04-30 - Excerpt: The habits that build personal excellence now essential for Positionless Marketers empowered to do anything and be everything. - [20250505 MT Brief](https://martech.org/20250505-mt-brief.md) - Published: 2025-05-05 - Last Modified: 2025-05-02 - Excerpt: Not available - [More consolidation among data tools, as Fivetran acquires Census](https://martech.org/more-consolidation-among-data-tools-as-fivetran-acquires-census.md) - Published: 2025-05-02 - Last Modified: 2025-05-02 - Excerpt: Not available - [How marketing’s broken promises are sinking your renewal rates](https://martech.org/how-marketings-broken-promises-are-sinking-your-renewal-rates.md) - Published: 2025-05-02 - Last Modified: 2025-05-01 - Excerpt: Contract renewals reflect your marketing's truth. If your story breaks, customers walk. Here's how to fix the gap and boost retention. - [Marketers could have saved Target and Southwest from themselves](https://martech.org/marketers-could-have-saved-target-and-southwest-from-themselves.md) - Published: 2025-05-02 - Last Modified: 2025-05-01 - Excerpt: Everything a company does impacts the brand. The C-suite would avoid many disasters by consulting the people who know the customers best. - [Content generation outpaces other applications of AI for marketers](https://martech.org/content-generation-outpaces-other-applications-of-ai-for-marketers.md) - Published: 2025-05-02 - Last Modified: 2025-04-30 - Excerpt: We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on? - [5 suggestions for moving beyond MQL](https://martech.org/5-suggestions-for-moving-beyond-mql.md) - Published: 2025-05-02 - Last Modified: 2025-05-01 - Excerpt: MQL is more disinformation than data. Uncover why it fails and how to build smarter, more accurate go-to-market strategies. - [20250502 MT Brief](https://martech.org/20250502-mt-brief.md) - Published: 2025-05-02 - Last Modified: 2025-05-01 - Excerpt: Not available - [AI-powered martech releases and news: May 1](https://martech.org/ai-powered-martech-releases-and-news-may-1.md) - Published: 2025-05-01 - Last Modified: 2025-05-01 - Excerpt: OpenAI unrolled an update to ChatGPT because it was too sycophantic. Nice to know there's something humans still do better than AI. - [Your top B2B YouTube ads questions – answered](https://martech.org/your-top-b2b-youtube-ads-questions-answered.md) - Published: 2025-05-01 - Last Modified: 2025-05-01 - Excerpt: YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales cycles. - [If your value prop sounds like everyone else’s you’ve already lost](https://martech.org/if-your-value-prop-sounds-like-everyone-elses-youve-already-lost.md) - Published: 2025-05-01 - Last Modified: 2025-04-30 - Excerpt: Here's how to pressure test your value proposition and craft messaging that converts. - [20250501 MT Brief](https://martech.org/20250501-mt-brief.md) - Published: 2025-05-01 - Last Modified: 2025-04-30 - Excerpt: Not available - [5 tips for marketers planning to evaluate B2B data vendors](https://martech.org/5-tips-for-marketers-planning-to-evaluate-b2b-data-vendors.md) - Published: 2025-04-30 - Last Modified: 2025-04-30 - Excerpt: Need a B2B data vendor to help with enrichment or hygiene? Review this list of five tips first. - [B2B marketing can’t hide from change forever](https://martech.org/b2b-marketing-cant-hide-from-change-forever.md) - Published: 2025-04-30 - Last Modified: 2025-04-30 - Excerpt: The whole world is changing. B2B marketing, not so much. Here’s a swift kick in the pants to get us going. - [Brand trust is the most valuable asset your company owns](https://martech.org/brand-trust-is-the-most-valuable-asset-your-company-owns.md) - Published: 2025-04-30 - Last Modified: 2025-04-29 - Excerpt: Trustworthy brands deliver on promises and live their purpose. See how authenticity and transparency boost consumer confidence. - [20250430 MT Brief](https://martech.org/20250430-mt-brief.md) - Published: 2025-04-30 - Last Modified: 2025-04-29 - Excerpt: Not available - [Unblock your creative flow with AI](https://martech.org/unblock-your-creative-flow-with-ai.md) - Published: 2025-04-29 - Last Modified: 2025-04-29 - Excerpt: Learn how forward-looking teams are reducing repetitive work while surfacing the right content at the right time. - [OpenAI adds shopping features to ChatGPT Search](https://martech.org/openai-adds-shopping-features-to-chatgpt-search.md) - Published: 2025-04-29 - Last Modified: 2025-04-29 - Excerpt: The new feature is available in fashion, beauty, home goods and electronics categories. - [10 must-use marketing updates in the Salesforce Summer 2025 releases](https://martech.org/10-must-use-marketing-updates-in-the-salesforce-summer-2025-releases.md) - Published: 2025-04-29 - Last Modified: 2025-04-29 - Excerpt: These 10 updates will help marketers in the Salesforce platform work smarter. - [How LinkedIn rewards tribal loyalty over truth](https://martech.org/how-linkedin-rewards-tribal-loyalty-over-truth.md) - Published: 2025-04-29 - Last Modified: 2025-04-29 - Excerpt: Professional silos are thriving on LinkedIn — but in a world of synthetic intelligence, tribal expertise is a liability. - [Your emails belong in Promotions — and that’s a good thing](https://martech.org/your-emails-belong-in-promotions-and-thats-a-good-thing.md) - Published: 2025-04-29 - Last Modified: 2025-04-28 - Excerpt: Stuck in the five stages of inbox grief? Learn why the Promotions tab might be your secret weapon for email marketing success. - [20250429 MT Brief](https://martech.org/20250429-mt-brief.md) - Published: 2025-04-29 - Last Modified: 2025-04-28 - Excerpt: Not available - [CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market](https://martech.org/ctv-ad-spend-jumps-16-as-digital-video-becomes-dominant-force-in-tv-video-market.md) - Published: 2025-04-28 - Last Modified: 2025-04-28 - Excerpt: One thing driving the spending is streaming platforms' improved programmatic and self-serve activation tools. - [When clients assume your best work was done by AI](https://martech.org/when-clients-assume-your-best-work-was-done-by-ai.md) - Published: 2025-04-28 - Last Modified: 2025-04-28 - Excerpt: Your best copy might sound like AI to clients. See why creative value is under pressure and what it means for agencies. - [How does conversion lift testing work, and which ad platforms offer it?](https://martech.org/how-does-conversion-lift-testing-work-and-which-ad-platforms-offer-it.md) - Published: 2025-04-28 - Last Modified: 2025-04-28 - Excerpt: Need to measure the incremental impact of your advertising efforts? Conversion lift testing will help. - [Digital transformation begins when tradition meets innovation](https://martech.org/digital-transformation-begins-when-tradition-meets-innovation.md) - Published: 2025-04-28 - Last Modified: 2025-04-25 - Excerpt: Legacy sectors are finding their digital voice and building cross-generational teams to drive the future of work. - [20250428 MT Brief](https://martech.org/20250428-mt-brief.md) - Published: 2025-04-28 - Last Modified: 2025-04-25 - Excerpt: Not available - [Your subscribers are tired and distracted, so give them less and they’ll love you more](https://martech.org/your-subscribers-are-tired-and-distracted-so-give-them-less-and-theyll-love-you-more.md) - Published: 2025-04-25 - Last Modified: 2025-04-25 - Excerpt: With shrinking attention spans, traditional newsletters are struggling. Here’s how to shift to smarter, more focused email marketing. - [Firefly brings AI-powered content creation into Creative Cloud and marketing workflows](https://martech.org/firefly-brings-ai-powered-content-creation-into-creative-cloud-and-marketing-workflows.md) - Published: 2025-04-25 - Last Modified: 2025-04-25 - Excerpt: The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly's Video model. - [ChatGPT with ads: ‘Free-user monetization’ coming in 2026?](https://martech.org/chatgpt-with-ads-free-user-monetization-coming-in-2026.md) - Published: 2025-04-25 - Last Modified: 2025-04-25 - Excerpt: OpenAI CEO Sam Altman previously said he hates ads and was concerned about products that manipulate the truth to suit advertisers. - [Consumers say email is the channel of choice for brand interactions](https://martech.org/consumers-say-email-is-the-channel-of-choice-for-brand-interactions.md) - Published: 2025-04-25 - Last Modified: 2025-04-23 - Excerpt: Not available - [20250425 MT Brief](https://martech.org/20250425-mt-brief.md) - Published: 2025-04-25 - Last Modified: 2025-04-24 - Excerpt: Not available - [As Google brings back cookies, marketers stick with privacy-first strategies](https://martech.org/as-google-brings-back-cookies-marketers-stick-with-privacy-first-strategies.md) - Published: 2025-04-24 - Last Modified: 2025-04-24 - Excerpt: The consensus among marketers is that cookies are the past, and respecting consumer privacy is the future. - [Brand safety is BS (until it’s not)](https://martech.org/brand-safety-is-bs-until-its-not.md) - Published: 2025-04-24 - Last Modified: 2025-04-24 - Excerpt: People trust people, not press releases. Build a brand that speaks with purpose — and earns loyalty before the storm. - [Your next marketing challenge may be winning over the AI controlling the customer’s inbox](https://martech.org/your-next-marketing-challenge-may-be-winning-over-the-ai-controlling-the-customers-inbox.md) - Published: 2025-04-24 - Last Modified: 2025-04-24 - Excerpt: An inbox that acts like a personal assistant? AI could turn email into a smart, signal-based system that fits your daily life. Here's how. - [AI-powered martech releases and news: April 24](https://martech.org/ai-powered-martech-releases-and-news-april-24.md) - Published: 2025-04-24 - Last Modified: 2025-04-24 - Excerpt: OpenAI execs are telling investors that by the end of the decade, it will have Nvidia/Meta-level sales revenues. Skeptics think otherwise. - [20250424 MT Brief](https://martech.org/20250424-mt-brief.md) - Published: 2025-04-24 - Last Modified: 2025-04-23 - Excerpt: Not available - [B2B marketers want results, not more technology](https://martech.org/b2b-marketers-want-results-not-more-technology.md) - Published: 2025-04-23 - Last Modified: 2025-04-23 - Excerpt: 69% of marketers value delivered insights or "done-for-you" services over adding new tools to their tech stack. - [Should creative operations report to creative or MOps?](https://martech.org/should-creative-operations-report-to-creative-or-mops.md) - Published: 2025-04-23 - Last Modified: 2025-04-23 - Excerpt: Creative ops is at a crossroads. Learn how reporting structure influences innovation, alignment and the strategic value of in-house teams. - [5 tactics to make your B2B content hit harder and stick longer](https://martech.org/5-tactics-to-make-your-b2b-content-hit-harder-and-stick-longer.md) - Published: 2025-04-23 - Last Modified: 2025-04-23 - Excerpt: Make your content work harder with eye‑catching visuals, curiosity‑driven titles, real‑world scenarios, risk‑free CTAs and practical how‑tos. - [20250423 MT Brief](https://martech.org/20250423-mt-brief.md) - Published: 2025-04-23 - Last Modified: 2025-04-22 - Excerpt: Not available - [Rethink what your CMS should do—for you, your team, and your growth](https://martech.org/rethink-what-your-cms-should-do-for-you-your-team-and-your-growth.md) - Published: 2025-04-22 - Last Modified: 2025-04-22 - Excerpt: Is your CMS built for where your business is going—or where it’s been? - [Google is keeping cookies in Chrome](https://martech.org/google-is-keeping-cookies-in-chrome.md) - Published: 2025-04-22 - Last Modified: 2025-04-22 - Excerpt: The tech giant reverses course on its long-planned depreciation of third-party cookies. - [Is your ABM strategy keeping up with the times?](https://martech.org/is-your-abm-strategy-keeping-up-with-the-times.md) - Published: 2025-04-22 - Last Modified: 2025-04-22 - Excerpt: Enhance your ABM efforts with smarter data practices, precise targeting and full-funnel engagement. - [Google’s adtech antitrust verdict is a turning point in marketers’ fight for transparency](https://martech.org/googles-adtech-antitrust-verdict-is-a-turning-point-in-marketers-fight-for-transparency.md) - Published: 2025-04-22 - Last Modified: 2025-04-22 - Excerpt: It is a moment when marketers should rethink the strategies hemmed in by Google's ad tech. - [3 critical truths about DXP platform selection](https://martech.org/3-critical-truths-about-dxp-platform-selection.md) - Published: 2025-04-22 - Last Modified: 2025-04-22 - Excerpt: Most DXP investment failures stem not from missing features, but broken fundamentals. Consider these truths before inking the deal. - [Google search antitrust case: What the government wants](https://martech.org/google-search-antitrust-case-what-the-government-wants.md) - Published: 2025-04-22 - Last Modified: 2025-04-22 - Excerpt: The DOJ’s proposed Google breakup targets Search, Chrome and ads to boost competition. Google says this would harm national security. - [20250422 MT Brief](https://martech.org/20250422-mt-brief.md) - Published: 2025-04-22 - Last Modified: 2025-04-21 - Excerpt: Not available - [Why mindset, not just tech, defines AI success in marketing](https://martech.org/why-mindset-not-just-tech-defines-ai-success-in-marketing.md) - Published: 2025-04-21 - Last Modified: 2025-04-21 - Excerpt: AI changes everything — especially making decisions, learning and leading. Here's how to shift from optimization to reinvention. - [Why don’t martech vendors provide a tool for the metric that matters?](https://martech.org/why-dont-martech-vendors-provide-a-tool-for-the-metric-that-matters.md) - Published: 2025-04-21 - Last Modified: 2025-04-21 - Excerpt: We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results. - [What, exactly, is a ‘full-stack marketer?’](https://martech.org/what-exactly-is-a-full-stack-marketer.md) - Published: 2025-04-21 - Last Modified: 2025-04-14 - Excerpt: Does the 'stack' in 'full stack' refer to tech or marketing skills? And does it even matter? - [20250421 MT Brief](https://martech.org/20250421-mt-brief.md) - Published: 2025-04-21 - Last Modified: 2025-04-18 - Excerpt: Not available - [Three high-impact tactics to drive email engagement](https://martech.org/three-high-impact-tactics-to-drive-email-engagement.md) - Published: 2025-04-18 - Last Modified: 2025-04-18 - Excerpt: With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy. - [4 pitfalls of digital transformations and how to avoid them](https://martech.org/4-pitfalls-of-digital-transformations-and-how-to-avoid-them.md) - Published: 2025-04-18 - Last Modified: 2025-04-18 - Excerpt: Stop building data and martech solutions no one uses. Start activating transformation that delivers real ROI. - [The skills marketers need in 2025 and beyond](https://martech.org/the-skills-marketers-need-in-2025-and-beyond.md) - Published: 2025-04-18 - Last Modified: 2025-04-14 - Excerpt: The marketing world needs strategic thinkers and project managers, a report by the AMA found. - [AI and marketing: What the stats show](https://martech.org/ai-and-marketing-what-the-stats-show.md) - Published: 2025-04-18 - Last Modified: 2025-04-17 - Excerpt: Here is a collection of recent data on AI and marketing. Updated with a section on AI adoption and new statistics on marketers' attitudes. - [20250418 MT Brief](https://martech.org/20250418-mt-brief.md) - Published: 2025-04-18 - Last Modified: 2025-04-17 - Excerpt: Not available - [AI-powered martech news and releases: April 17](https://martech.org/ai-powered-martech-news-and-releases-april-17.md) - Published: 2025-04-17 - Last Modified: 2025-04-17 - Excerpt: LG TVs may soon watch you watching them to monitor how you feel about what's on the screen. Someone send them a copy of "1984" fast. - [Google loses advertising monopoly case](https://martech.org/google-loses-advertising-monopoly-case.md) - Published: 2025-04-17 - Last Modified: 2025-04-17 - Excerpt: A Federal judge found Google “willfully engaged in anticompetitive acts” to control the ad server and ad exchange markets. - [IAB report reveals digital ad growth and marketers ready for economic turmoil](https://martech.org/iab-report-reveals-digital-ad-growth-and-marketers-ready-for-economic-turmoil.md) - Published: 2025-04-17 - Last Modified: 2025-04-17 - Excerpt: Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for turbulent times. - [How attribution masks what’s actually driving growth](https://martech.org/how-attribution-masks-whats-actually-driving-growth.md) - Published: 2025-04-17 - Last Modified: 2025-04-17 - Excerpt: Attribution tells you what happened. Incrementality tells you if it mattered. Here’s why that difference is costing you more than you think. - [Driving customer growth with value-based B2B marketing](https://martech.org/driving-customer-growth-with-value-based-b2b-marketing.md) - Published: 2025-04-17 - Last Modified: 2025-04-16 - Excerpt: B2B buyers want outcomes, not specs. Help them make smarter decisions with strategic, insight-driven messaging. - [20250417 MT Brief](https://martech.org/20250417-mt-brief.md) - Published: 2025-04-17 - Last Modified: 2025-04-16 - Excerpt: Not available - [How to tell if it’s real AI or just automation at a higher price](https://martech.org/how-to-tell-if-its-real-ai-or-just-automation-at-a-higher-price.md) - Published: 2025-04-16 - Last Modified: 2025-04-16 - Excerpt: Not all “AI” in martech is created equal. See past the buzzwords and spot the difference between rule-based logic and adaptive learning. - [HubSpot expands its AI capabilities with Dashworks acquisition](https://martech.org/hubspot-expands-its-ai-capabilities-with-dashworks-acquisition.md) - Published: 2025-04-16 - Last Modified: 2025-04-16 - Excerpt: HubSpot’s Breeze Copilot is getting a boost by adding natural language AI from Dashworks to answer users’ questions. - [AI is moving fast. Can your marketing ops keep up?](https://martech.org/ai-is-moving-fast-can-your-marketing-ops-keep-up.md) - Published: 2025-04-16 - Last Modified: 2025-04-16 - Excerpt: See how forward-thinking marketing operations leaders can create resilient organizations ready to capitalize on emerging AI opportunities. - [Salesforce bets AI agents can solve business leaders’ struggles with data](https://martech.org/salesforce-bets-ai-agents-can-solve-business-leaders-struggles-with-data.md) - Published: 2025-04-16 - Last Modified: 2025-04-16 - Excerpt: Salesforce shared a report on how business leaders struggle with data before introducing AI agents for Tableau as a response. - [These are the challenges and barriers impacting your martech stack](https://martech.org/these-are-the-challenges-and-barriers-impacting-your-martech-stack.md) - Published: 2025-04-16 - Last Modified: 2025-04-16 - Excerpt: We’ve got four ways to consume the 2025 State of Your Stack report, and none of them require a registration. - [5 things we learned about AI at the Spring 2025 MarTech Conference](https://martech.org/5-things-we-learned-about-ai-at-the-spring-2025-martech-conference.md) - Published: 2025-04-16 - Last Modified: 2025-04-16 - Excerpt: Ai came up often at the Spring 2025 MarTech Conference, and these are the lessons we took away. - [20250416 MT Brief](https://martech.org/20250416-mt-brief.md) - Published: 2025-04-16 - Last Modified: 2025-04-15 - Excerpt: Not available - [The strategic rise of the marketing analyst in the age of AI](https://martech.org/the-strategic-rise-of-the-marketing-analyst-in-the-age-of-ai.md) - Published: 2025-04-15 - Last Modified: 2025-04-15 - Excerpt: Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles. - [Half of ecommerce brands lack the support to scale personalization effectively](https://martech.org/half-of-ecommerce-brands-lack-the-support-to-scale-personalization-effectively.md) - Published: 2025-04-15 - Last Modified: 2025-04-15 - Excerpt: A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics. - [How to prove the value of brand marketing without sacrificing ROI](https://martech.org/how-to-prove-the-value-of-brand-marketing-without-sacrificing-roi.md) - Published: 2025-04-15 - Last Modified: 2025-04-15 - Excerpt: You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. - [Marketers push back on Google’s attempt to derail California privacy bill](https://martech.org/marketers-push-back-on-googles-attempt-to-derail-california-privacy-bill.md) - Published: 2025-04-15 - Last Modified: 2025-04-14 - Excerpt: They are angry about Google's astroturfing and want consent-driven online interactions with consumers. - [20250415 MT Brief](https://martech.org/20250415-mt-brief.md) - Published: 2025-04-15 - Last Modified: 2025-04-14 - Excerpt: Not available - [What genAI means for your marketing skills](https://martech.org/what-genai-means-for-your-marketing-skills.md) - Published: 2025-04-14 - Last Modified: 2025-04-14 - Excerpt: GenAI is on the rise, but many teams still lack clear policies. This survey shows how AI use and governance vary across marketing functions. - [Smart appliances are great for marketers, if they’re useful for consumers](https://martech.org/smart-appliances-are-great-for-marketers-if-theyre-useful-for-consumers.md) - Published: 2025-04-14 - Last Modified: 2025-04-14 - Excerpt: They gather useful marketing data, but they must also deliver value to consumers to succeed. - [Are marketers really replacing martech tools with low-cost, AI-generated apps?](https://martech.org/are-marketers-really-replacing-martech-tools-with-low-cost-ai-generated-apps.md) - Published: 2025-04-14 - Last Modified: 2025-04-07 - Excerpt: What does it mean for SaaS martech vendors when the users have so much control? - [20250414 MT Brief](https://martech.org/20250414-mt-brief.md) - Published: 2025-04-14 - Last Modified: 2025-04-11 - Excerpt: Not available - [The 14 best HubSpot updates from March 2025](https://martech.org/the-14-best-hubspot-updates-from-march-2025.md) - Published: 2025-04-11 - Last Modified: 2025-04-11 - Excerpt: March was a big month for HubSpot, with 132 updates shipped to users of the platform. Here are the 14 admins and managers need to know. - [HubSpot Marketing Hub is moving up to better serve larger marketing teams](https://martech.org/hubspot-marketing-hub-is-moving-up-to-better-serve-larger-marketing-teams.md) - Published: 2025-04-11 - Last Modified: 2025-04-11 - Excerpt: A report from HubSpot Spotlight, where new features to help overwhelmed teams made their debut. - [Validity acquires email optimizer Litmus](https://martech.org/validity-acquires-email-optimizer-litmus.md) - Published: 2025-04-11 - Last Modified: 2025-04-11 - Excerpt: The purchase is designed to provide marketers with a platform to manage the entire lifecycle of email campaigns. - [Canva’s Visual Suite upgrade unifies campaign planning and creation](https://martech.org/canvas-visual-suite-upgrade-unifies-campaign-planning-and-creation.md) - Published: 2025-04-11 - Last Modified: 2025-04-11 - Excerpt: The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns. - [Businesses struggle to identify and capture revenue opportunities](https://martech.org/businesses-struggle-to-identify-and-capture-revenue-opportunities.md) - Published: 2025-04-11 - Last Modified: 2025-04-11 - Excerpt: Many organizations are held back by their systems and processes. - [20250411 MT Brief](https://martech.org/20250411-mt-brief.md) - Published: 2025-04-11 - Last Modified: 2025-04-10 - Excerpt: Not available - [How AI is changing the rules of web traffic](https://martech.org/how-ai-is-changing-the-rules-of-web-traffic.md) - Published: 2025-04-10 - Last Modified: 2025-04-10 - Excerpt: Web traffic is changing in ways your analytics may not reveal. Learn how AI impacts site visits, what data you’re missing and more. - [AI-powered martech news and releases: April 10](https://martech.org/ai-powered-martech-news-and-releases-april-10.md) - Published: 2025-04-10 - Last Modified: 2025-04-10 - Excerpt: The volatile economy may force tech companies and investors to ask the biggest question about AI: Can it ever make money? - [12 over-looked content marketing tools and features you should be using](https://martech.org/12-over-looked-content-marketing-tools-and-features-you-should-be-using.md) - Published: 2025-04-10 - Last Modified: 2025-04-10 - Excerpt: Level up your content tool stack with these highly effective yet oft-underrated content and SEO tools. - [Beyond tagging: High-value GenAI use cases for DAM](https://martech.org/beyond-tagging-high-value-genai-use-cases-for-dam.md) - Published: 2025-04-10 - Last Modified: 2025-04-07 - Excerpt: DAM + generative AI = A new paradigm for creatives and martech leaders. - [20250410 MT Brief](https://martech.org/20250410-mt-brief.md) - Published: 2025-04-10 - Last Modified: 2025-04-09 - Excerpt: Not available - [Most celebrity endorsements are expensive mistakes](https://martech.org/most-celebrity-endorsements-are-expensive-mistakes.md) - Published: 2025-04-09 - Last Modified: 2025-04-09 - Excerpt: From LeBron to micro-influencers, not all endorsements hit. Use data — not just gut — to choose the right partners. - [In a world of tariffs and turmoil, marketing’s insight is a superpower](https://martech.org/in-a-world-of-tariffs-and-turmoil-marketings-insight-is-a-superpower.md) - Published: 2025-04-09 - Last Modified: 2025-04-09 - Excerpt: CFOs never waste a good crisis, and neither should marketers. Here's how to protect your budget and use VOC to grow customer loyalty in a hard time. - [Why AI proficiency is today’s must-have marketing skill](https://martech.org/why-ai-proficiency-is-todays-must-have-marketing-skill.md) - Published: 2025-04-09 - Last Modified: 2025-04-09 - Excerpt: This is what AI is actually changing in B2B marketing — and why your next career move depends on how fast you adapt. - [5 stories for marketers coming out of Google Cloud Next 2025](https://martech.org/5-stories-for-marketers-coming-out-of-google-cloud-next-2025.md) - Published: 2025-04-09 - Last Modified: 2025-04-08 - Excerpt: From AI agents and multimodal content creation, to real-world stories from major brands, here's the good marketing stuff from Google Cloud Next. - [20250409 MT Brief](https://martech.org/20250409-mt-brief.md) - Published: 2025-04-09 - Last Modified: 2025-04-08 - Excerpt: Not available - [How to make CTV ads that stick](https://martech.org/how-to-make-ctv-ads-that-stick.md) - Published: 2025-04-08 - Last Modified: 2025-04-08 - Excerpt: From heartstrings to humor — see what makes CTV creative click in 2025, and how to test and measure what really works. - [What AI means for the future of agency-brand partnerships](https://martech.org/what-ai-means-for-the-future-of-agency-brand-partnerships.md) - Published: 2025-04-08 - Last Modified: 2025-04-08 - Excerpt: Workflows are changing. Expectations are shifting. But agency value? Still strong — if both sides are ready to evolve. - [5 areas where businesses need to improve their customer experience](https://martech.org/5-areas-where-businesses-need-to-improve-their-customer-experience.md) - Published: 2025-04-08 - Last Modified: 2025-04-08 - Excerpt: Customers lose faith in brands when they feel they're putting in too much effort. - [20250408 MT Brief](https://martech.org/20250408-mt-brief.md) - Published: 2025-04-08 - Last Modified: 2025-04-07 - Excerpt: Not available - [The competition you’re ignoring is costing you customers](https://martech.org/the-competition-youre-ignoring-is-costing-you-customers.md) - Published: 2025-04-07 - Last Modified: 2025-04-07 - Excerpt: Your biggest competitor may not be who you think. Here’s how to uncover the real threats to your revenue. - [Why ROI is undermining B2B marketing effectiveness](https://martech.org/why-roi-is-undermining-b2b-marketing-effectiveness.md) - Published: 2025-04-07 - Last Modified: 2025-04-07 - Excerpt: Measuring ROI at the tactical level is misleading. It’s time to prove how brand investment delivers meaningful, long-term financial returns. - [The latest trend in martech M&A: Agencies buying data collaboration firms](https://martech.org/the-latest-trend-in-martech-ma-agencies-buying-data-collaboration-firms.md) - Published: 2025-04-07 - Last Modified: 2025-04-07 - Excerpt: More data means a more comprehensive view of consumers, which should lead to more effective campaigns. That’s the theory, anyway. - [5 simple AI-generated apps for marketers (and the prompts to start building them)](https://martech.org/5-simple-ai-generated-apps-for-marketers-and-the-prompts-to-start-building-them.md) - Published: 2025-04-07 - Last Modified: 2025-03-31 - Excerpt: Our MarTechBot identifies five easy-to-create apps for marketers and suggests prompts to get them started. - [20250407 MT Brief](https://martech.org/20250407-mt-brief.md) - Published: 2025-04-07 - Last Modified: 2025-04-04 - Excerpt: Not available - [A martech tale of multi-channel confusion](https://martech.org/a-martech-tale-of-multi-channel-confusion.md) - Published: 2025-04-04 - Last Modified: 2025-04-04 - Excerpt: Two phone numbers, one customer and a scheduling mix-up — here’s what happens when messaging systems don’t communicate. - [How to use GA4 events to track and measure your KPIs](https://martech.org/how-to-use-ga4-events-to-track-and-measure-your-kpis.md) - Published: 2025-04-04 - Last Modified: 2025-04-04 - Excerpt: Google Analytics 4 events let you zoom in on the actions that move the needle for your business. Here’s how. - [20250404 MT Brief](https://martech.org/20250404-mt-brief.md) - Published: 2025-04-04 - Last Modified: 2025-04-03 - Excerpt: Not available - [7 reasons your conversion metrics look great — but your sales don’t](https://martech.org/7-reasons-your-conversion-metrics-look-great-but-your-sales-dont.md) - Published: 2025-04-03 - Last Modified: 2025-04-03 - Excerpt: Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on driving real ROI. - [How tariffs impact retail sales and ad spending, and why 2025 might be different](https://martech.org/how-tariffs-impact-retail-sales-and-ad-spending-and-why-2025-might-be-different.md) - Published: 2025-04-03 - Last Modified: 2025-04-03 - Excerpt: Advertisers are worried tariffs will take a bite from their budgets. What does recent history have to say? - [AI-powered martech releases and news: April 3](https://martech.org/ai-powered-martech-releases-and-news-april-3.md) - Published: 2025-04-03 - Last Modified: 2025-04-03 - Excerpt: Note to Microsoft (and other AI companies): This is a bad week to hit people with price hikes. - [How smarter measurement can fix marketing’s performance trap](https://martech.org/how-smarter-measurement-can-fix-marketings-performance-trap.md) - Published: 2025-04-03 - Last Modified: 2025-04-03 - Excerpt: Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free. - [This is what your CMO is facing. How can you help?](https://martech.org/this-is-what-your-cmo-is-facing-how-can-you-help.md) - Published: 2025-04-03 - Last Modified: 2025-04-03 - Excerpt: CMOs are too often the odd executive out in the C-suite. Can their teams help them improve their standing? - [20250403 MT Brief](https://martech.org/20250403-mt-brief.md) - Published: 2025-04-03 - Last Modified: 2025-04-02 - Excerpt: Not available - [Why your marketing isn’t working — and how an audit can help fix it](https://martech.org/why-your-marketing-isnt-working-and-how-an-audit-can-help-fix-it.md) - Published: 2025-04-02 - Last Modified: 2025-04-02 - Excerpt: A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively. - [Interactive email is the game changer brands can’t ignore](https://martech.org/interactive-email-is-the-game-changer-brands-cant-ignore.md) - Published: 2025-04-02 - Last Modified: 2025-04-02 - Excerpt: Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out. - [5 ways to help your B2B organization succeed with AI agents](https://martech.org/5-ways-to-help-your-b2b-organization-succeed-with-ai-agents.md) - Published: 2025-04-02 - Last Modified: 2025-04-02 - Excerpt: More AI agents are coming, and your team needs to be planning for it right now. A new report from Forrester offers guidance for marketing leaders. - [20250402 MT Brief](https://martech.org/20250402-mt-brief.md) - Published: 2025-04-02 - Last Modified: 2025-04-01 - Excerpt: Not available - [The GTM revolution is here. Are you ready?](https://martech.org/the-gtm-revolution-is-here-are-you-ready.md) - Published: 2025-04-01 - Last Modified: 2025-04-01 - Excerpt: The GTM revolution is not a televised event to be watched passively but an active transformation demanding a fundamental reset in strategies. - [9 essential tips to build a website that drives conversions](https://martech.org/9-essential-tips-to-build-a-website-that-drives-conversions.md) - Published: 2025-04-01 - Last Modified: 2025-04-01 - Excerpt: Your website can do more than inform — it can convert. These tips will turn your site into your hardest-working salesperson. - [13 must-try B2B marketing optimization tools](https://martech.org/13-must-try-b2b-marketing-optimization-tools.md) - Published: 2025-04-01 - Last Modified: 2025-04-01 - Excerpt: Check out exciting tools that can optimize your B2B marketing efforts, from data to video and AI. - [20250401 MT Brief](https://martech.org/20250401-mt-brief.md) - Published: 2025-04-01 - Last Modified: 2025-03-31 - Excerpt: Not available - [How B2B and B2C brands are winning hearts with memory-driven CX](https://martech.org/how-b2b-and-b2c-brands-are-winning-hearts-with-memory-driven-cx.md) - Published: 2025-03-31 - Last Modified: 2025-03-31 - Excerpt: The future of CX isn’t just personalized — it’s nostalgic. Learn to use past moments to create deeper customer connections. - [All the AI that glitters isn’t martech gold](https://martech.org/all-the-ai-that-glitters-isnt-martech-gold.md) - Published: 2025-03-31 - Last Modified: 2025-03-31 - Excerpt: The AI boom resembles a modern gold rush. Not all tools are worth the investment. Learn to separate real innovation from fool’s gold. - [What are ‘phygital’ experiences and how can marketers use them?](https://martech.org/what-are-phygital-experiences-and-how-can-marketers-use-them.md) - Published: 2025-03-31 - Last Modified: 2025-03-24 - Excerpt: 'Phygital' experiences combine the physical and the digital. Is this a new label an old strategy? - [20250331 MT Brief](https://martech.org/20250331-mt-brief.md) - Published: 2025-03-31 - Last Modified: 2025-03-28 - Excerpt: Not available - [Apple and Gmail make it harder for email campaigns to get to the inbox](https://martech.org/apple-and-gmail-make-it-harder-for-email-campaigns-to-get-to-the-inbox.md) - Published: 2025-03-28 - Last Modified: 2025-03-28 - Excerpt: With Gmail’s stricter spam rules and iOS updates disrupting engagement, more brands are missing the inbox. Here’s why — and how to fix it. - [8 challenges for marketing teams navigating the MAP market](https://martech.org/8-challenges-for-marketing-teams-navigating-the-map-market.md) - Published: 2025-03-28 - Last Modified: 2025-03-28 - Excerpt: If your team is in the market for a marketing automation platform, here are eight things to keep in mind. - [20250328 MT Brief](https://martech.org/20250328-mt-brief.md) - Published: 2025-03-28 - Last Modified: 2025-03-27 - Excerpt: Not available - [Braze picks up AI decisioning with OfferFit acquisition](https://martech.org/braze-picks-up-ai-decisioning-with-offerfit-acquisition.md) - Published: 2025-03-27 - Last Modified: 2025-03-27 - Excerpt: OfferFit can personalize more than 100 characteristics in an email with its AI technology. - [AI-powered martech news and releases: March 27](https://martech.org/ai-powered-martech-news-and-releases-march-27.md) - Published: 2025-03-27 - Last Modified: 2025-03-27 - Excerpt: AI thought it could mess with the works of anime master Hayao Miyazaki and Studio Ghibli. Fans said, "No." - [Does your team struggle to evaluate creative ideas? You’re not alone](https://martech.org/does-your-team-struggle-to-evaluate-creative-ideas-youre-not-alone.md) - Published: 2025-03-27 - Last Modified: 2025-03-27 - Excerpt: Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here? - [The future of the martech stack and marketing operations is ‘unstructured’](https://martech.org/the-future-of-the-martech-stack-and-marketing-operations-is-unstructured.md) - Published: 2025-03-27 - Last Modified: 2025-03-27 - Excerpt: The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared? - [Want better email results? Start with your data.](https://martech.org/want-better-email-results-start-with-your-data.md) - Published: 2025-03-27 - Last Modified: 2025-03-26 - Excerpt: Get four actionable steps for creating a robust email data strategy and examples of successful data-driven personalization. - [20250327 MT Brief](https://martech.org/20250327-mt-brief.md) - Published: 2025-03-27 - Last Modified: 2025-03-26 - Excerpt: Not available - [How the event-first approach to marketing can maximize research ROI](https://martech.org/how-the-event-first-approach-to-marketing-can-maximize-research-roi.md) - Published: 2025-03-26 - Last Modified: 2025-03-26 - Excerpt: Having your partners and community shape the research will give you content people want and a built-in audience interested in your events. - [Is your email platform built for today’s email challenges?](https://martech.org/is-your-email-platform-built-for-todays-email-challenges.md) - Published: 2025-03-26 - Last Modified: 2025-03-25 - Excerpt: Email has gotten complicated. Is the platform your email team is using equipped to handle it? - [41% of brands using AI for video, up from 18% last year](https://martech.org/41-of-brands-using-ai-for-video-up-from-18-last-year.md) - Published: 2025-03-26 - Last Modified: 2025-03-25 - Excerpt: AI is making video production a whole lot easier, and brands are taking advantage of it. - [20250326 MT Brief](https://martech.org/20250326-mt-brief.md) - Published: 2025-03-26 - Last Modified: 2025-03-25 - Excerpt: Not available - [Think email is dead? Think again.](https://martech.org/think-email-is-dead-think-again.md) - Published: 2025-03-25 - Last Modified: 2025-03-25 - Excerpt: Email’s not dead — it remains a powerful tool for driving real results. - [State of the Stack 2025: Homegrown martech surges as AI accelerates development](https://martech.org/state-of-the-stack-2025-homegrown-martech-surges-as-ai-accelerates-development.md) - Published: 2025-03-25 - Last Modified: 2025-03-24 - Excerpt: Spurred by AI, marketers are using more tools than ever, and they're making an increasing number of them, according to The MarTech State of the Stack report. - [Brand apathy growing among U.S. consumers](https://martech.org/brand-apathy-growing-among-u-s-consumers.md) - Published: 2025-03-25 - Last Modified: 2025-03-24 - Excerpt: Consumers choose les expensive options they don't see as inferior in quality. Can better consumer engagement fix that? - [The biggest email newsletter mistake B2B companies keep making](https://martech.org/the-biggest-email-newsletter-mistake-b2b-companies-keep-making.md) - Published: 2025-03-25 - Last Modified: 2025-03-21 - Excerpt: If your email newsletter is all about you, you're doing it wrong. Create content that keeps subscribers engaged and boosts results. - [20250325 MT Brief](https://martech.org/20250325-mt-brief.md) - Published: 2025-03-25 - Last Modified: 2025-03-24 - Excerpt: Not available - [AI and email marketing: All hype or real game-changer?](https://martech.org/ai-and-email-marketing-all-hype-or-real-game-changer.md) - Published: 2025-03-24 - Last Modified: 2025-03-24 - Excerpt: Is AI truly revolutionizing email marketing, or is it just another overhyped technology? - [AI adoption accelerating, but many fall behind: IAB report](https://martech.org/ai-adoption-accelerating-but-many-fall-behind-iam-report.md) - Published: 2025-03-24 - Last Modified: 2025-03-21 - Excerpt: IAB’s ‘State of Data 2025’ report examines how brands, agencies and publishers are using AI and suggests it’s time to think about strategy over automation. - [As retail evolves, so too do physical stores and retail tech](https://martech.org/as-retail-evolves-so-too-do-physical-stores-and-retail-tech.md) - Published: 2025-03-24 - Last Modified: 2025-03-24 - Excerpt: A new Salesforce report says it's not just AI, it's a new role for physical stores and changing shopping behaviors changing retail. - [Are naming rights deals worth the investment for big brands?](https://martech.org/are-naming-rights-deals-worth-the-investment-for-big-brands.md) - Published: 2025-03-24 - Last Modified: 2025-03-17 - Excerpt: Baseball season is about to start, and many teams will take the field in a stadium with a sponsor's name on it. How effective are these big brand moves? - [The secret to smarter, faster marketing decisions with AI](https://martech.org/the-secret-to-smarter-faster-marketing-decisions-with-ai.md) - Published: 2025-03-24 - Last Modified: 2025-03-21 - Excerpt: AI isn’t replacing human decision-making — it’s enhancing it. Learn how to use it for better, data-driven choices. - [20250324 MT Brief](https://martech.org/20250324-mt-brief.md) - Published: 2025-03-24 - Last Modified: 2025-03-21 - Excerpt: Not available - [Why brand-owned communities are the future of growth](https://martech.org/why-brand-owned-communities-are-the-future-of-growth.md) - Published: 2025-03-21 - Last Modified: 2025-03-21 - Excerpt: Stop relying on platforms you don’t control. Own your audience, protect your reach and build a community that lasts. - [20250321 MT Brief](https://martech.org/20250321-mt-brief.md) - Published: 2025-03-21 - Last Modified: 2025-03-20 - Excerpt: Not available - [AI-powered martech news and releases: March 20](https://martech.org/ai-powered-martech-news-and-releases-march-20.md) - Published: 2025-03-20 - Last Modified: 2025-03-20 - Excerpt: Half of all Americans use AI, and that holds true for nearly all demographic slices. - [Why forced choices reveal more customer insights than ratings](https://martech.org/why-forced-choices-reveal-more-customer-insights-than-ratings.md) - Published: 2025-03-20 - Last Modified: 2025-03-20 - Excerpt: Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior. - [The 16 Best HubSpot Updates from February 2025](https://martech.org/the-16-best-hubspot-updates-from-february-2025.md) - Published: 2025-03-20 - Last Modified: 2025-03-19 - Excerpt: With a whopping 115 updates launched last month, we’ve identified the 16 most impactful changes to optimize your team’s performance and strategy. - [20250320 MT Brief](https://martech.org/20250320-mt-brief.md) - Published: 2025-03-20 - Last Modified: 2025-03-19 - Excerpt: Not available - [What today’s consumers expect — and how marketers should respond](https://martech.org/what-todays-consumers-expect-and-how-marketers-should-respond.md) - Published: 2025-03-19 - Last Modified: 2025-03-19 - Excerpt: Whether you're building campaigns in-house or guiding client strategies, one thing is clear: consumer expectations are changing fast. - [Why ignoring consumers’ AI concerns will be a costly mistake](https://martech.org/why-ignoring-consumers-ai-concerns-will-be-a-costly-mistake.md) - Published: 2025-03-19 - Last Modified: 2025-03-19 - Excerpt: There's a significant gap between how marketers and consumers feel about AI. Here's what to do about it. - [Agent Orchestrator launches Adobe into the agentic age](https://martech.org/agent-orchestrator-launches-adobe-into-the-agentic-age.md) - Published: 2025-03-19 - Last Modified: 2025-03-19 - Excerpt: A part of Adobe Experience Platform, it lets businesses build, manage and orchestrate AI agents from Adobe's ecosystem and third-party sources.  - [How to assess CTV’s impact on other ad channels](https://martech.org/how-to-assess-ctvs-impact-on-other-ad-channels.md) - Published: 2025-03-19 - Last Modified: 2025-03-19 - Excerpt: CTV’s true value isn’t always obvious. Learn how to track its hidden impact on paid search, social and even in-store sales. - [‘Share of search’ is the marketing metric you need to be tracking](https://martech.org/share-of-search-is-the-marketing-metric-you-need-to-be-tracking.md) - Published: 2025-03-19 - Last Modified: 2025-03-17 - Excerpt: Share of search tells you a whole lot about your brand with very little effort. Let's talk about it with Liam Moroney. - [How Deming’s 14 principles provide the foundation for Positionless Marketing](https://martech.org/how-demings-14-principles-provide-the-foundation-for-positionless-marketing.md) - Published: 2025-03-19 - Last Modified: 2025-03-17 - Excerpt: Why Positionless Marketing embodies Deming’s philosophy of efficiency and innovation. - [20250319 MT Brief](https://martech.org/20250319-mt-brief.md) - Published: 2025-03-19 - Last Modified: 2025-03-18 - Excerpt: Not available - [The hard truth about what AI will do to GTM](https://martech.org/the-hard-truth-about-what-ai-will-do-to-gtm.md) - Published: 2025-03-18 - Last Modified: 2025-03-18 - Excerpt: Forget persuasion. AI is changing the rules of B2B GTM, putting buyers in the driver’s seat. Find out how to adapt — or risk irrelevance. - [10 features and capabilities you need in a call analytics platform](https://martech.org/10-features-and-capabilities-you-need-in-a-call-analytics-platform.md) - Published: 2025-03-18 - Last Modified: 2025-03-18 - Excerpt: Don't give up on the phone as a channel until you see how call analytics platforms can transform your marketing. - [20250318 MT Brief](https://martech.org/20250318-mt-brief.md) - Published: 2025-03-18 - Last Modified: 2025-03-17 - Excerpt: Not available - [How more tools and tactics hurt marketing performance](https://martech.org/how-more-tools-and-tactics-hurt-marketing-performance.md) - Published: 2025-03-17 - Last Modified: 2025-03-17 - Excerpt: Piling on platforms and tactics may be sabotaging your marketing. See why scaling back may be the smartest move yet. - [More consumers using genAI tools to research purchases: Adobe](https://martech.org/more-consumers-using-genai-tools-to-research-purchases-adobe.md) - Published: 2025-03-17 - Last Modified: 2025-03-17 - Excerpt: Engaged consumers are using generative AI to research purchases, but do they convert? - [5 email marketing tech essentials for 2025 success](https://martech.org/5-email-marketing-tech-essentials-for-2025-success.md) - Published: 2025-03-17 - Last Modified: 2025-03-17 - Excerpt: From boosting deliverability with DMARC to engaging subscribers with AMP emails, here’s what you need to succeed. - [How are marketers using ChatGPT’s Operator function?](https://martech.org/how-are-marketers-using-chatgpts-operator-function.md) - Published: 2025-03-17 - Last Modified: 2025-03-12 - Excerpt: ChatGPT's Operator does a lot of the things marketers do with ChatGPT. It just does them better. - [20250317 MT Brief](https://martech.org/20250317-mt-brief.md) - Published: 2025-03-17 - Last Modified: 2025-03-14 - Excerpt: Not available - [6 challenges businesses face when deploying CDPs](https://martech.org/6-challenges-businesses-face-when-deploying-cdps.md) - Published: 2025-03-14 - Last Modified: 2025-03-14 - Excerpt: Like many ambitious software deployments, CDPs present a number of deployment challenges. Here's how to overcome them. - [How to build use cases to break down customer data silos](https://martech.org/how-to-build-use-cases-to-break-down-customer-data-silos.md) - Published: 2025-03-14 - Last Modified: 2025-03-14 - Excerpt: Integrated customer data is a competitive edge. Find out how to craft use cases that turn disconnected insights into real results. - [How CMOs can stay ahead in a rapidly evolving ai-driven marketing landscape](https://martech.org/how-cmos-can-stay-ahead-in-a-rapidly-evolving-ai-driven-marketing-landscape.md) - Published: 2025-03-14 - Last Modified: 2025-03-14 - Excerpt: Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster marketing teams. - [20250314 MT Brief](https://martech.org/20250314-mt-brief.md) - Published: 2025-03-14 - Last Modified: 2025-03-13 - Excerpt: Not available - [Smarter AI means bigger risks — Why guardrails matter more than ever](https://martech.org/smarter-ai-means-bigger-risks-why-guardrails-matter-more-than-ever.md) - Published: 2025-03-13 - Last Modified: 2025-03-13 - Excerpt: Humans are the key to AI safety. They must set the policies it runs on and see to it that the policies evolve along with the technology. - [Spring](https://martech.org/spring.md) - Published: 2022-11-02 - Last Modified: 2025-03-13 - Excerpt: Not available - [How B2B and B2C brands adopt genAI — same tech, different strategies](https://martech.org/how-b2b-and-b2c-brands-adopt-genai-same-tech-different-strategies.md) - Published: 2025-03-13 - Last Modified: 2025-03-13 - Excerpt: Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. - [Why marketing success requires failure (and how to handle it)](https://martech.org/why-marketing-success-requires-failure-and-how-to-handle-it.md) - Published: 2025-03-13 - Last Modified: 2025-03-13 - Excerpt: Great marketing comes from testing, risk and even failure. Learn how to embrace setbacks and turn them into growth. - [AI-powered martech news and releases: March 13](https://martech.org/ai-powered-martech-news-and-releases-march-13.md) - Published: 2025-03-13 - Last Modified: 2025-03-13 - Excerpt: An AI start-up turning down investors' money? DeepSeek's founder is doing just that for some very pragmatic reasons. - [4 expert-backed ways to get more from HubSpot Breeze AI](https://martech.org/4-expert-backed-ways-to-get-more-from-hubspot-ai.md) - Published: 2025-03-06 - Last Modified: 2025-03-12 - Excerpt: The AI features in HubSpot help users save time and deliver better results. Get a hands-on demo and pro tips to putting them to work for your team. - [What can marketers learn from the Savannah Bananas?](https://martech.org/what-can-marketers-learn-from-the-savannah-bananas.md) - Published: 2025-01-23 - Last Modified: 2025-03-12 - Excerpt: If you're trying to master social media, video and authenticity, you can learn a lot from the Bananas. Just don't bunt. - [Voice agents will change how you think about your brand and your website](https://martech.org/voice-agents-will-change-how-you-think-about-your-brand-and-your-website.md) - Published: 2025-01-29 - Last Modified: 2025-03-12 - Excerpt: You invest hours in images, design and color schemes. But what happens when customers explore your website without ever seeing it? - [How influencer marketing became an essential marketing channel](https://martech.org/how-influencer-marketing-became-an-essential-marketing-channel.md) - Published: 2025-02-12 - Last Modified: 2025-03-12 - Excerpt: With or without TikTok, influencer marketing will live on because it's built on platforms where buyers spend their time. - [Want to really understand marketing ops? Talk to this guy](https://martech.org/understand-marketing-operations.md) - Published: 2025-02-19 - Last Modified: 2025-03-12 - Excerpt: Spend a few minutes with Mike Rizzo, the leader of the marketing operations band, to better understand the world of MOps. - [Why it’s harder to build an audience than ever before](https://martech.org/why-its-harder-to-build-an-audience-than-ever-before.md) - Published: 2025-02-26 - Last Modified: 2025-03-12 - Excerpt: Search engines that simply answer your question. Sites driven by algorithms that don't want people to leave. Building an audience ain't what it used to be. - [AI agents will infiltrate your martech stack](https://martech.org/ai-agent-will-infiltrate-your-martech-stack.md) - Published: 2025-03-05 - Last Modified: 2025-03-12 - Excerpt: Will AI agents usher in a golden age of marketing ops? Scott Brinker says it could be the case. - [Is the way we build and measure brands changing?](https://martech.org/is-the-way-we-build-and-measure-brands-changing.md) - Published: 2025-03-12 - Last Modified: 2025-03-12 - Excerpt: As brand marketing evolves, so to does the role of marketing leaders, says Benoit Garbe. - [20250313 MT Brief](https://martech.org/20250313-mt-brief.md) - Published: 2025-03-13 - Last Modified: 2025-03-12 - Excerpt: Not available - [Are synthetic audiences the future of marketing testing? ](https://martech.org/are-synthetic-audiences-the-future-of-marketing-testing.md) - Published: 2025-03-12 - Last Modified: 2025-03-12 - Excerpt: Synthetic audiences are constructed from real-world demographic and behavioral data, allowing marketers to question them about consumer preferences. - [How to inflation-proof your marketing in 2025](https://martech.org/how-to-inflation-proof-your-marketing-in-2025.md) - Published: 2025-03-12 - Last Modified: 2025-03-12 - Excerpt: When budgets tighten under economic pressure, strategic marketers turn constraints into competitive advantages. - [3 high-impact email automations you need to drive revenue](https://martech.org/3-high-impact-email-automations-you-need-to-drive-revenue.md) - Published: 2025-03-12 - Last Modified: 2025-03-12 - Excerpt: Maximize your email marketing ROI with three simple yet powerful automations — welcome series, abandoned cart and re-engagement. - [Finding the sweet spot between relevance and discovery in B2B lead nurturing](https://martech.org/finding-the-sweet-spot-between-relevance-and-discovery-in-b2b-lead-nurturing.md) - Published: 2025-03-11 - Last Modified: 2025-03-12 - Excerpt: Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action. - [How to influence Google’s AI Overviews](https://martech.org/how-to-influence-googles-ai-overviews.md) - Published: 2025-03-11 - Last Modified: 2025-03-11 - Excerpt: Don’t leave your brand’s narrative to chance. See how to influence Google’s AI-generated search results. - [20250312 MT Brief](https://martech.org/20250312-mt-brief.md) - Published: 2025-03-12 - Last Modified: 2025-03-11 - Excerpt: Not available - [Google is exploring ads in new AI Mode](https://martech.org/google-is-exploring-ads-in-new-ai-mode.md) - Published: 2025-03-11 - Last Modified: 2025-03-11 - Excerpt: Ads could come to Google's conversational search experience, but some advertisers are skeptical about performance. - [20250311 MT Brief](https://martech.org/20250311-mt-brief.md) - Published: 2025-03-11 - Last Modified: 2025-03-10 - Excerpt: Not available - [New content strategies for handling AI-powered search](https://martech.org/new-content-strategies-for-handling-ai-powered-search.md) - Published: 2025-03-10 - Last Modified: 2025-03-10 - Excerpt: AI is changing the way people search, delivering answers instantly. Learn to make your brand part of the conversation. - [AI can find your ideal customers, but only humans can build real relationships](https://martech.org/ai-can-find-your-ideal-customers-but-only-humans-can-build-real-relationships.md) - Published: 2025-03-10 - Last Modified: 2025-03-10 - Excerpt: Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online. - [The smarter approach to marketing measurement](https://martech.org/the-smarter-approach-to-marketing-measurement.md) - Published: 2025-03-10 - Last Modified: 2025-03-10 - Excerpt: Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement. - [Are attention spans really getting shorter? How should marketers respond?](https://martech.org/are-attention-spans-really-getting-shorter-how-should-marketers-respond.md) - Published: 2025-03-10 - Last Modified: 2025-03-10 - Excerpt: The larger issue is today's audiences are more selective about the content they engage with. - [20250310 MT Brief](https://martech.org/20250310-mt-brief.md) - Published: 2025-03-10 - Last Modified: 2025-03-07 - Excerpt: Not available - [94% of advertisers concerned tariffs will lead to cut in ad spending: IAB](https://martech.org/94-of-advertisers-concerned-tariffs-will-lead-to-cut-in-ad-spending-iab.md) - Published: 2025-03-07 - Last Modified: 2025-03-07 - Excerpt: Another survey found 66% of U.S. consumers want business to cut CEO pay in response to tariff-related inflation. - [The smart way to handle overlaps in your martech stack](https://martech.org/the-smart-way-to-handle-overlaps-in-your-martech-stack.md) - Published: 2025-03-07 - Last Modified: 2025-03-07 - Excerpt: Feature bundling and stakeholder preferences contribute to martech overlap. Here's how to analyze and manage it strategically. - [How to understand sessions in GA4](https://martech.org/how-to-understand-sessions-in-ga4.md) - Published: 2025-03-07 - Last Modified: 2025-03-07 - Excerpt: GA4 sessions work differently than in Universal Analytics. Learn the key differences and how session tracking affects attribution. - [Managing complex marketing campaigns](https://martech.org/managing-complex-marketing-campaigns.md) - Published: 2025-03-06 - Last Modified: 2025-03-06 - Excerpt: Managing complex campaigns can be overwhelming—but with the right strategies, tools, and collaboration, you can drive efficiency and impact. - [20250307 MT Brief](https://martech.org/20250307-mt-brief.md) - Published: 2025-03-07 - Last Modified: 2025-03-06 - Excerpt: Not available - [AI-powered martech news and releases: March 6](https://martech.org/ai-powered-martech-news-and-releases-february-6-2.md) - Published: 2025-03-06 - Last Modified: 2025-03-06 - Excerpt: What's the hot new trend in tech product names? Agent + anything. It's only a matter of time until AgentAgent hits the market. - [Why modern ABX is the future of enterprise GTM](https://martech.org/why-modern-abx-is-the-future-of-enterprise-gtm.md) - Published: 2025-03-06 - Last Modified: 2025-03-06 - Excerpt: Traditional ABM is no longer enough. You need a strategy that delivers smarter targeting, better orchestration and measurable revenue growth. - [Salesforce & Microsoft square off with new AI sales agents](https://martech.org/salesforce-microsoft-square-off-with-new-ai-sales-agents.md) - Published: 2025-03-06 - Last Modified: 2025-03-06 - Excerpt: While the solutions have a lot in common, Salesforce is getting closer to a "real" AI agent and offers more ways to customize. - [How cognitive biases influence email A/B tests](https://martech.org/how-cognitive-biases-influence-email-a-b-tests.md) - Published: 2025-03-05 - Last Modified: 2025-03-05 - Excerpt: Spot and eliminate cognitive biases that distort test results for more accurate, data-driven email marketing decisions. - [Why digital brands like Netflix and Wayfair are betting on physical stores](https://martech.org/why-digital-brands-like-netflix-and-wayfair-are-betting-on-physical-stores.md) - Published: 2025-03-05 - Last Modified: 2025-03-05 - Excerpt: Digital-first brands are investing in brick-and-mortar — not just for sales, but for immersive brand experiences. - [Marketing automation vs. email delivery platform: Which tool is right for your team?](https://martech.org/marketing-automation-vs-email-delivery-platform-which-tool-is-right-for-your-team.md) - Published: 2025-03-05 - Last Modified: 2025-03-05 - Excerpt: There’s more than one way to send an email. This assessment will help you understand which platform will help you meet the needs of your team. - [Thanks for joining the MarTech community!](https://martech.org/thank-you-for-subscribing.md) - Published: 2022-10-29 - Last Modified: 2025-03-05 - Excerpt: Not available - [20250306 MT Brief](https://martech.org/20250306-mt-brief.md) - Published: 2025-03-06 - Last Modified: 2025-03-05 - Excerpt: Not available - [7 barriers advertisers need to overcome to grow CTV](https://martech.org/7-barriers-advertisers-need-to-overcome-to-grow-ctv.md) - Published: 2025-03-04 - Last Modified: 2025-03-04 - Excerpt: CTV offers better targeting and more performance metrics than linear TV, but those differences might be holding it back. - [20250305 MT Brief](https://martech.org/20250305-mt-brief.md) - Published: 2025-03-05 - Last Modified: 2025-03-04 - Excerpt: Not available - [How B2B marketing is becoming a strategic growth driver](https://martech.org/how-b2b-marketing-is-becoming-a-strategic-growth-driver.md) - Published: 2025-03-04 - Last Modified: 2025-03-04 - Excerpt: From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B tech marketing. - [3 ways to boost your VOC program’s value through journey management](https://martech.org/3-ways-to-boost-your-voc-programs-value-through-journey-management.md) - Published: 2025-03-04 - Last Modified: 2025-03-04 - Excerpt: Customer sentiment isn’t one-size-fits-all. Focus on journeys — not just scores — to deliver real business impact. - [B2B marketing on TikTok: What you need to know](https://martech.org/b2b-marketing-on-tiktok-what-you-need-to-know.md) - Published: 2025-03-04 - Last Modified: 2025-03-04 - Excerpt: With advertisers and users back on the platform, TikTok is still an essential tool marketers. Updated with details on the new TikTok One feature. - [Spring – Speaker resources](https://martech.org/speaker-resources.md) - Published: 2022-11-28 - Last Modified: 2025-03-03 - Excerpt: Not available - [Contact](https://martech.org/contact.md) - Published: 2022-12-14 - Last Modified: 2025-03-03 - Excerpt: Not available - [The 3 pillars of real thought leadership](https://martech.org/the-three-pillars-of-real-thought-leadership.md) - Published: 2025-03-03 - Last Modified: 2025-03-03 - Excerpt: Real thought leaders don’t chase engagement — they create value. Here’s how to create content that actually matters. - [20250304 MT Brief](https://martech.org/20250304-mt-brief.md) - Published: 2025-03-04 - Last Modified: 2025-03-03 - Excerpt: Not available - [How identity resolution fixes 5 major marketing problems](https://martech.org/how-identity-resolution-fixes-five-major-marketing-problems.md) - Published: 2025-03-03 - Last Modified: 2025-03-03 - Excerpt: Identity resolution platforms help solve third-party cookie and personalization issues. Our buyer's guide lets you find the one that best suits your needs. - [Why the MQL model is failing B2B marketing and what to use instead](https://martech.org/why-the-mql-model-is-failing-b2b-marketing-and-what-to-use-instead.md) - Published: 2025-03-03 - Last Modified: 2025-03-03 - Excerpt: MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and revenue-centric metrics. - [How are marketers using AI to create hyper-personalized experiences?](https://martech.org/how-are-marketers-using-ai-to-create-hyper-personalized-experiences.md) - Published: 2025-03-03 - Last Modified: 2025-03-03 - Excerpt: Hyper-personalization requires the rapid analysis of large amounts of data. And that's where AI excels. - [20250303 MT Brief](https://martech.org/20250303-mt-brief.md) - Published: 2025-03-03 - Last Modified: 2025-02-28 - Excerpt: Not available - [An email automation blueprint for smarter customer journeys](https://martech.org/your-email-automation-blueprint-for-smarter-marketing-funnels-and-customer-journeys.md) - Published: 2025-02-28 - Last Modified: 2025-02-28 - Excerpt: Lost leads? Weak engagement? Fix it with smarter email automation. This blueprint shows you how to maximize every send. - [How digital natives changed the game on legacy media](https://martech.org/how-digital-natives-changed-the-game-on-legacy-media.md) - Published: 2025-02-28 - Last Modified: 2025-02-28 - Excerpt: TikTok, YouTube and Substack have rewritten the rules of media, leaving legacy outlets scrambling to survive. - [Why independent CDPs are disappearing (and what comes next)](https://martech.org/why-independent-cdps-are-disappearing-and-what-comes-next.md) - Published: 2025-02-28 - Last Modified: 2025-02-28 - Excerpt: With the consolidation of leading independent CDPs, the industry is at a turning point. Here’s what brands need to know. - [A guide to ecommerce analytics to drive business growth](https://martech.org/ecommerce-analytics.md) - Published: 2025-01-08 - Last Modified: 2025-02-28 - Excerpt: Learn from industry experts how to analyze data and improve your business outcomes effectively. - [How to become an affiliate marketer in 7 simple steps](https://martech.org/how-to-become-an-affiliate-marketer.md) - Published: 2025-01-07 - Last Modified: 2025-02-28 - Excerpt: Affiliate marketers earn by promoting other companies' products or services. Learn how to become one. - [MarTechTok](https://martech.org/martechtok.md) - Published: 2025-02-07 - Last Modified: 2025-02-27 - Excerpt: Not available - [20250228 MT Brief](https://martech.org/20250228-mt-brief.md) - Published: 2025-02-28 - Last Modified: 2025-02-27 - Excerpt: Not available - [AI-powered martech releases and news: February 27](https://martech.org/ai-powered-martech-releases-and-news-february-27.md) - Published: 2025-02-27 - Last Modified: 2025-02-27 - Excerpt: If you ask an AI to produce bad code it will also suggest enslaving humanity, according to university researchers who don't understand it either. - [How to get the AI training you need to succeed](https://martech.org/how-to-get-the-ai-training-you-need-to-succeed.md) - Published: 2025-02-27 - Last Modified: 2025-02-27 - Excerpt: Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it -- for free! - [How data-driven email nurturing transforms the B2B sales funnel](https://martech.org/how-data-driven-email-nurturing-transforms-the-b2b-sales-funnel.md) - Published: 2025-02-27 - Last Modified: 2025-02-27 - Excerpt: Your leads deserve better than generic follow-ups. See how email automation personalizes every touchpoint, improving efficiency and ROI. - [When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year](https://martech.org/when-will-agentforce-make-its-mark-on-salesforce-earnings-wait-til-next-year.md) - Published: 2025-02-27 - Last Modified: 2025-02-27 - Excerpt: AI agents will wreak havoc without quality data behind them. That’s why the Data Cloud numbers should be a source of optimism for Salesforce. - [Google, DoorDash, CBIZ, Adobe, Home Pros… see the all-new MarTech agenda!](https://martech.org/the-martech-conference-news.md) - Published: 2025-02-27 - Last Modified: 2025-02-27 - Excerpt: Join us online March 25-26 for free to unlock a brand-new experience designed to inspire, inform, and engage like never before. - [Ecommerce architecture: Definition, importance, and best practices](https://martech.org/ecommerce-architecture.md) - Published: 2025-01-06 - Last Modified: 2025-02-27 - Excerpt: Learn what ecommerce architecture is, its key components, and the best implementation practices. - [The future of ecommerce: Insights from 200+ retailers](https://martech.org/the-future-of-ecommerce-insights-from-200-retailers.md) - Published: 2025-02-26 - Last Modified: 2025-02-26 - Excerpt: This report reveals how AI is transforming ecommerce and increasing sales and engagement. - [20250227 MT Brief](https://martech.org/20250227-mt-brief.md) - Published: 2025-02-27 - Last Modified: 2025-02-26 - Excerpt: Not available - [5 common LinkedIn Ads mistakes and how to fix them](https://martech.org/five-common-linkedin-ads-mistakes-and-how-to-fix-them.md) - Published: 2025-02-26 - Last Modified: 2025-02-26 - Excerpt: Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI. - [Are CRMs alone sufficient in a data-driven world?](https://martech.org/are-crms-alone-sufficient-in-a-data-driven-world.md) - Published: 2025-02-26 - Last Modified: 2025-02-26 - Excerpt: Collecting the data traditionally captured in a CRM is mere table stakes, according to a new report. It's time to re-think how you work with customer data. - [5 ways to get your B2B buyers to care in 2025](https://martech.org/5-ways-to-get-your-b2b-buyers-to-care-in-2025.md) - Published: 2025-02-26 - Last Modified: 2025-02-26 - Excerpt: In a crowded market, features alone won’t win buyers over. Here’s how to create authentic connections that make them care. - [20250226 MT Brief](https://martech.org/20250226-mt-brief.md) - Published: 2025-02-26 - Last Modified: 2025-02-25 - Excerpt: Not available - [How to protect your marketing survey against AI bot attacks](https://martech.org/how-to-protect-your-marketing-survey-against-ai-bot-attacks.md) - Published: 2025-02-25 - Last Modified: 2025-02-25 - Excerpt: AI bots are corrupting marketing data — from fake survey responses to misleading email engagement. Here’s how to detect and prevent them. - [Spring – Sponsor guide](https://martech.org/sponsor-guide.md) - Published: 2022-11-28 - Last Modified: 2025-02-25 - Excerpt: Not available - [Unlocking the power of marketing mix modeling solutions](https://martech.org/unlocking-the-power-of-marketing-mix-modeling-solutions.md) - Published: 2025-02-21 - Last Modified: 2025-02-25 - Excerpt: MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. - [What is B2C marketing? Definitions and strategies](https://martech.org/why-we-care-about-b2c-marketing-a-guide-for-marketers.md) - Published: 2024-05-01 - Last Modified: 2025-02-25 - Excerpt: Here's what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends. - [How to bulletproof your marketing pitches](https://martech.org/how-to-bulletproof-your-marketing-pitches.md) - Published: 2025-02-25 - Last Modified: 2025-02-25 - Excerpt: Executives fear risk, but you can make your ideas feel like the safest bet in the room. Here’s how. - [Google test doubles down on the priority of your review content](https://martech.org/google-test-doubles-down-on-the-priority-of-your-review-content.md) - Published: 2025-01-23 - Last Modified: 2025-02-25 - Excerpt: Learn more about a new UGC experiment in running in Google Business Profiles. - [Customer experience: how to make enterprise doors authentically different ](https://martech.org/customer-experience-how-to-make-enterprise-doors-authentically-different.md) - Published: 2025-01-21 - Last Modified: 2025-02-25 - Excerpt: Not available - [H1 tag dos and don’ts: examples and best practices](https://martech.org/h1-tag-examples-and-best-practices.md) - Published: 2024-12-10 - Last Modified: 2025-02-25 - Excerpt: Learn what an H1 tag is and why it’s important. Get best practices for writing H1 tags and fixing issues. - [Latent semantic indexing: optimize content for today’s SEO](https://martech.org/latent-semantic-indexing.md) - Published: 2024-11-29 - Last Modified: 2025-02-25 - Excerpt: Not available - [Personalize your marketing without compromising privacy](https://martech.org/personalize-your-marketing-without-compromising-privacy.md) - Published: 2025-02-24 - Last Modified: 2025-02-24 - Excerpt: Future-proof your data strategies to overcome barriers to personalization and build a privacy-first marketing approach. - [20250225 MT Brief](https://martech.org/20250225-mt-brief.md) - Published: 2025-02-25 - Last Modified: 2025-02-24 - Excerpt: Not available - [What is martech and marketing technology?](https://martech.org/what-is-martech.md) - Published: 2025-02-05 - Last Modified: 2025-02-24 - Excerpt: Not available - [AI agents offer a glimpse into a potentially simplified future](https://martech.org/ai-agents-offer-a-glimpse-into-a-potentially-simplified-future.md) - Published: 2025-02-24 - Last Modified: 2025-02-24 - Excerpt: Martech has become a tangled web of tools and integrations. Could AI agents be the key to a simpler, smarter future? - [Data-driven decisions start with effective intake forms](https://martech.org/data-driven-decisions-start-with-effective-intake-forms.md) - Published: 2025-02-24 - Last Modified: 2025-02-24 - Excerpt: Insights for designing an effective intake process that supports strategic decision-making and operational success. - [5 underrated tools to boost your B2B PPC performance](https://martech.org/5-underrated-tools-to-boost-your-b2b-ppc-performance.md) - Published: 2025-02-24 - Last Modified: 2025-02-24 - Excerpt: These will help you track smarter, outsmart competitors, and make sense of multichannel chaos in 2025 - [How estimated reading times increase content engagement](https://martech.org/estimated-reading-times-increase-engagement.md) - Published: 2024-07-15 - Last Modified: 2025-02-24 - Excerpt: Letting your readers know how much time it takes to read your content helps improve user experience. - [Building a brand strategy: Essentials for long-term success](https://martech.org/building-a-brand-strategy-essentials-for-long-term-success.md) - Published: 2024-07-31 - Last Modified: 2025-02-24 - Excerpt: Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand. - [Time to check your phone numbers in AI Overviews](https://martech.org/time-to-check-your-phone-numbers-in-ai-overviews.md) - Published: 2025-02-13 - Last Modified: 2025-02-24 - Excerpt: Seems simple enough, but don't neglect checking your phone numbers in AI Overviews - or you could lose business and give control to scammers. - [Which Google Business Profile metrics matter most in multi-location competitive research?](https://martech.org/which-google-business-profile-metrics-matter-most-in-multi-location-competitive-research.md) - Published: 2025-02-10 - Last Modified: 2025-02-24 - Excerpt: Pinpoint exactly which metrics matter in managing multi-location Google Business Profiles. - [20250224 MT Brief](https://martech.org/20250224-mt-brief.md) - Published: 2025-02-24 - Last Modified: 2025-02-21 - Excerpt: Not available - [3 reasons your paid social ads aren’t converting (and how to fix them)](https://martech.org/3-reasons-your-paid-social-ads-arent-converting-and-how-to-fix-them.md) - Published: 2025-02-21 - Last Modified: 2025-02-21 - Excerpt: If your social ads aren’t converting, your creative, targeting or landing page might be the culprit. Find out what’s holding you back. - [Sponsor contact](https://martech.org/sponsor-contact.md) - Published: 2022-11-02 - Last Modified: 2025-02-21 - Excerpt: Not available - [20250221 MT Brief](https://martech.org/20250221-mt-brief.md) - Published: 2025-02-21 - Last Modified: 2025-02-20 - Excerpt: Not available - [Why buying-group marketing beats ABM every time](https://martech.org/why-buying-group-marketing-beats-abm-every-time.md) - Published: 2025-02-20 - Last Modified: 2025-02-20 - Excerpt: B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. - [How to unlock the true potential of AI with adaptive structure](https://martech.org/how-to-unlock-the-true-potential-of-ai-with-adaptive-structure.md) - Published: 2025-02-20 - Last Modified: 2025-02-20 - Excerpt: Move beyond scattered experiments and build an adaptive, AI-ready marketing organization. - [Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration](https://martech.org/adobe-real-time-cdp-collaboration.md) - Published: 2025-02-20 - Last Modified: 2025-02-20 - Excerpt: Adobe’s new data clean room helps advertisers and publishers protect privacy while monetizing audiences. - [How to Leverage Snowflake and OneTrust for Consent Management at Scale](https://martech.org/how-to-leverage-snowflake-and-onetrust-for-consent-management-at-scale.md) - Published: 2025-02-14 - Last Modified: 2025-02-20 - Excerpt: Join this webinar to learn how to maximize the value of your data for marketing, all while respecting user choice. - [CMOs say lack of resources is hurting growth opportunities](https://martech.org/cmos-say-lack-of-resources-is-hurting-growth-opportunities.md) - Published: 2025-02-20 - Last Modified: 2025-02-20 - Excerpt: Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report. - [AI-powered martech news and releases: February 20](https://martech.org/ai-powered-martech-news-and-releases-february-20.md) - Published: 2025-02-20 - Last Modified: 2025-02-20 - Excerpt: While vendors keep pushing agentic AI, reliability concerns keep customers pushing back. - [20250220 MT Brief](https://martech.org/20250220-mt-brief.md) - Published: 2025-02-20 - Last Modified: 2025-02-19 - Excerpt: Not available - [3 reasons the ‘Do You Want to Hear From Us’ email must die](https://martech.org/3-reasons-the-do-you-want-to-hear-from-us-email-must-die.md) - Published: 2025-02-19 - Last Modified: 2025-02-19 - Excerpt: Re-engagement emails annoy customers by asking a question you should already know the answer to. - [How AI makes marketing data more accessible and actionable](https://martech.org/how-ai-makes-marketing-data-more-accessible-and-actionable.md) - Published: 2025-02-19 - Last Modified: 2025-02-19 - Excerpt: AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter. - [Spring – Speakers](https://martech.org/speakers.md) - Published: 2022-11-28 - Last Modified: 2025-02-18 - Excerpt: Not available - [Spring – Agenda](https://martech.org/agenda.md) - Published: 2022-12-21 - Last Modified: 2025-02-18 - Excerpt: Not available - [Spring – Sponsors](https://martech.org/sponsors.md) - Published: 2022-11-02 - Last Modified: 2025-02-18 - Excerpt: Not available - [20250219 MT Brief](https://martech.org/20250219-mt-brief.md) - Published: 2025-02-19 - Last Modified: 2025-02-18 - Excerpt: Not available - [DeepSeek disrupts big tech and exposes the inefficiencies of expensive AI](https://martech.org/deepseek-disrupts-big-tech-and-exposes-the-inefficiencies-of-expensive-ai.md) - Published: 2025-02-18 - Last Modified: 2025-02-18 - Excerpt: Faced with a competitor whose product costs 90% less, Google, Meta, Microsoft and Amazon keep going with needlessly expensive AI. - [MarTech Conference Home](https://martech.org/conference.md) - Published: 2022-11-01 - Last Modified: 2025-02-18 - Excerpt: Not available - [How un-marketing builds trust in a world of invasive advertising](https://martech.org/how-un-marketing-builds-trust-in-a-world-of-invasive-advertising.md) - Published: 2025-02-18 - Last Modified: 2025-02-18 - Excerpt: Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. - [AI is transforming GTM teams into fiduciary powerhouses](https://martech.org/ai-is-transforming-gtm-teams-into-fiduciary-powerhouses.md) - Published: 2025-02-18 - Last Modified: 2025-02-18 - Excerpt: Making the right business decisions just got easier. Here's how AI helps teams stay ethical, efficient and effective. - [What are the marketing opportunities in ‘Web3’ technologies?](https://martech.org/what-are-the-marketing-opportunities-in-web3-technologies.md) - Published: 2025-02-10 - Last Modified: 2025-02-18 - Excerpt: Web3 technologies focus on decentralization and user control over digital assets. Are they of any use to marketers? - [New partnership integrates Canva’s design capabilities into HubSpot](https://martech.org/canva-integration-hubspot.md) - Published: 2025-02-18 - Last Modified: 2025-02-14 - Excerpt: A new HubSpot-Canva integration is available globally for free across all HubSpot hubs and tiers with a Canva subscription. - [What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?](https://martech.org/gtm-engineer-revops-engineer-gtm-ops-engineer.md) - Published: 2025-02-17 - Last Modified: 2025-02-14 - Excerpt: Where did these roles come from? What do they do? How do they do it? - [20250218 MT Brief](https://martech.org/20250218-mt-brief.md) - Published: 2025-02-18 - Last Modified: 2025-02-14 - Excerpt: Not available - [20250217 MT Brief](https://martech.org/20250217-mt-brief.md) - Published: 2025-02-17 - Last Modified: 2025-02-14 - Excerpt: Not available - [Target’s DEI retreat: Inclusivity was never more than a marketing stunt](https://martech.org/targets-dei-retreat-inclusivity-was-never-more-than-a-marketing-stunt.md) - Published: 2025-02-14 - Last Modified: 2025-02-14 - Excerpt: Strategic pivot or performative allyship? Unpack the implications of scaling back DEI initiatives on corporate values and public trust. - [The top 50 genAI use cases in marketing](https://martech.org/top-50-genai-use-cases-marketing.md) - Published: 2025-02-13 - Last Modified: 2025-02-14 - Excerpt: Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact. - [The truth about martech in 2025 and how to make it work for you](https://martech.org/the-truth-about-martech-in-2025-and-how-to-make-it-work-for-you.md) - Published: 2025-02-14 - Last Modified: 2025-02-14 - Excerpt: AI-powered everything might sound great, but if your martech stack isn’t delivering results, it’s time for a reality check. - [Marketo unveils new email designer as part of January updates](https://martech.org/marketo-unveils-new-email-designer-as-part-of-january-updates.md) - Published: 2025-02-14 - Last Modified: 2025-02-14 - Excerpt: The new WYSIWYG email designer leads our round up of the Marketo updates from January 2025. - [20250214 MT Brief](https://martech.org/20250214-mt-brief.md) - Published: 2025-02-14 - Last Modified: 2025-02-13 - Excerpt: Not available - [Why most martech RFPs fail and how to get vendor selection right](https://martech.org/why-most-martech-rfps-fail-and-how-to-get-vendor-selection-right.md) - Published: 2025-02-13 - Last Modified: 2025-02-13 - Excerpt: The martech RFP process is long, complex and often flawed. Focus on these key areas to make smarter technology choices. - [What is the R programming language, and how is it used in marketing?](https://martech.org/what-is-the-r-programming-language-and-how-is-it-used-in-marketing.md) - Published: 2025-02-24 - Last Modified: 2025-02-13 - Excerpt: If you're a marketer up to the task of learning it, R is useful for statistical computing and data analysis. - [The 14 best HubSpot updates from January 2025](https://martech.org/the-14-best-hubspot-updates-from-january-2025.md) - Published: 2025-02-13 - Last Modified: 2025-02-13 - Excerpt: The choice is clear: Comb through 111 HubSpot updates from January, or look at our list of the 14 that admins and marketing managers need to know. - [Chris Penn talks DeepSeek and its big impact on marketers](https://martech.org/chris-penn-talks-deepseek-and-its-big-impact-on-marketers.md) - Published: 2025-01-28 - Last Modified: 2025-02-12 - Excerpt: TrustInsight's co-founder and chief data scientist explains the new Chinese AI and how it will change marketers' jobs --- for better and for worse. - [20250213 MT Brief](https://martech.org/20250213-mt-brief.md) - Published: 2025-02-13 - Last Modified: 2025-02-12 - Excerpt: Not available - [5 principles for a smoother, more successful CDP deployment](https://martech.org/5-principles-successful-cdp-deployment.md) - Published: 2025-01-10 - Last Modified: 2025-02-12 - Excerpt: A successful CDP deployment improves business outcomes. These five principles will help you get there. - [How a human-centric approach could fix reputational disasters in 2025](https://martech.org/how-a-human-centric-approach-could-fix-reputational-disasters.md) - Published: 2025-02-12 - Last Modified: 2025-02-12 - Excerpt: Restoring brand trust in 2025 requires empathy, real action and continuous engagement — not just crisis response and PR spin. - [Semrush Offer](https://martech.org/semrush-offer.md) - Published: 2024-12-31 - Last Modified: 2025-02-12 - Excerpt: Not available - [4 marketing ‘jobs to be done’ being transformed by genAI](https://martech.org/4-marketing-jobs-to-be-done-being-transformed-by-genai.md) - Published: 2025-02-12 - Last Modified: 2025-02-12 - Excerpt: GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign execution. - [Demand gen leaders say they struggle with the same stubborn challenges](https://martech.org/demand-gen-leaders-say-they-struggle-with-the-same-stubborn-challenges.md) - Published: 2025-02-12 - Last Modified: 2025-02-12 - Excerpt: The 2025 State of Demand Gen Report has a lot of challenges you've heard before. But it also offers up some potential solutions. - [What do C-level execs think of their GTM strategies?](https://martech.org/what-do-c-level-execs-think-of-their-gtm-strategies.md) - Published: 2025-02-05 - Last Modified: 2025-02-12 - Excerpt: Frank conversations with executives touched on risk and business acumen; things marketers probably don't think about very often. - [20250212 MT Brief](https://martech.org/20250212-mt-brief.md) - Published: 2025-02-12 - Last Modified: 2025-02-11 - Excerpt: Not available - [How ChatGPT search reshapes the B2B buyer’s journey](https://martech.org/how-chatgpt-search-reshapes-the-b2b-buyers-journey.md) - Published: 2025-02-11 - Last Modified: 2025-02-11 - Excerpt: A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery. - [How to protect your local business enterprise from review removal scams](https://martech.org/how-to-protect-your-local-business-enterprise-from-review-removal-scams.md) - Published: 2025-02-04 - Last Modified: 2025-02-11 - Excerpt: Train your staff to protect your Google Business Profile from scammers and extortionists—and keep a strong grasp over your online reputation. - [How cognitive biases shape email engagement](https://martech.org/how-cognitive-biases-shape-email-engagement.md) - Published: 2025-02-11 - Last Modified: 2025-02-11 - Excerpt: Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action. - [How to use HubSpot to improve your webinar strategy](https://martech.org/how-to-use-hubspot-to-improve-your-webinar-strategy.md) - Published: 2025-02-11 - Last Modified: 2025-02-11 - Excerpt: Take your webinars to a new level with HubSpot and its integrations with Zoom and LinkedIn. - [20250211 MT Brief](https://martech.org/20250211-mt-brief.md) - Published: 2025-02-11 - Last Modified: 2025-02-10 - Excerpt: Not available - [How to tackle ad fraud in 2025](https://martech.org/how-to-tackle-ad-fraud.md) - Published: 2025-02-10 - Last Modified: 2025-02-10 - Excerpt: Despite major strides, gaps in combating ad fraud remain. Learn how emerging transparency tools can drive even greater protection. - [Why marketing should own sales enablement technologies](https://martech.org/why-marketing-should-own-sales-enablement-technologies.md) - Published: 2025-02-10 - Last Modified: 2025-02-10 - Excerpt: These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results. - [Did Meta just launch a CDP with Signals Gateway?](https://martech.org/did-meta-just-launch-a-cdp-with-signals-gateway.md) - Published: 2025-02-10 - Last Modified: 2025-02-10 - Excerpt: If it looks like a CDP and quacks like a CDP, it might just be a CDP. And it’s an interesting time to enter that market for sure. - [20250210 MT Brief](https://martech.org/20250210-mt-brief.md) - Published: 2025-02-10 - Last Modified: 2025-02-07 - Excerpt: Not available - [AI adoption in CX is rising, but implementation challenges remain](https://martech.org/ai-adoption-in-cx-is-rising-but-implementation-challenges-remain.md) - Published: 2025-02-07 - Last Modified: 2025-02-07 - Excerpt: The C-suite understands the importance of CX and its place as a revenue driver. So, funding is easier, but getting it up and running is still hard going. - [Winning the race to profitability with a dynamic ICP](https://martech.org/winning-the-race-to-profitability-with-a-dynamic-icp.md) - Published: 2025-02-07 - Last Modified: 2025-02-07 - Excerpt: The concept of an ICP is often misunderstood. Let's set it straight. - [6 B2B paid media platforms where you can advertise effectively](https://martech.org/6-b2b-paid-media-platforms-where-you-can-advertise-effectively.md) - Published: 2025-02-07 - Last Modified: 2025-02-07 - Excerpt: Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more. - [Lessons learned from martech wins](https://martech.org/lessons-learned-from-martech-wins.md) - Published: 2025-02-07 - Last Modified: 2025-02-07 - Excerpt: Stories of creativity, strategy and collaboration in the martech world — plus lessons you can apply to your own work. - [20250207 MT Brief](https://martech.org/20250207-mt-brief.md) - Published: 2025-02-07 - Last Modified: 2025-02-06 - Excerpt: Not available - [Fall – Sponsor guide](https://martech.org/sponsor-guide.md) - Published: 2022-11-28 - Last Modified: 2025-02-06 - Excerpt: Not available - [Smarter attribution strategies to help B2B marketers prove campaign value](https://martech.org/smarter-attribution-strategies-to-help-b2b-marketers-prove-campaign-value.md) - Published: 2025-02-06 - Last Modified: 2025-02-06 - Excerpt: A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. - [Why marketing engagement metrics actually do matter](https://martech.org/why-marketing-engagement-metrics-actually-do-matter.md) - Published: 2025-02-06 - Last Modified: 2025-02-06 - Excerpt: With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive. - [Best WordPress plugins to improve SEO](https://martech.org/best-wordpress-plugins-to-improve-seo.md) - Published: 2025-02-10 - Last Modified: 2025-02-06 - Excerpt: A look at popular WordPress SEO plugins to boost rankings, improve site speed, and optimize content. - [AI-powered martech news and releases: February 6](https://martech.org/ai-powered-martech-news-and-releases-february-6.md) - Published: 2025-02-06 - Last Modified: 2025-02-06 - Excerpt: OpenAI is running its first-ever TV commercial during the Super Bowl. This is a case study in "How to tell if your company has too much money?" - [5 things marketers can do to abolish data silos](https://martech.org/5-things-marketers-can-do-to-abolish-data-silos.md) - Published: 2025-02-06 - Last Modified: 2025-02-06 - Excerpt: When customer data is siloed, marketing suffers. Break these barriers and drive better insights, efficiency and cross-team collaboration. - [An open letter to CEOs and CFOs about GTM](https://martech.org/an-open-letter-to-ceos-and-cfos-about-gtm.md) - Published: 2025-01-27 - Last Modified: 2025-02-05 - Excerpt: Insights into an AI-driven GTM landscape and how leaders can align for success in a networked, probabilistic marketplace. - [It’s time for B2B marketing to understand its GTM role](https://martech.org/its-time-for-b2b-marketing-to-understand-its-gtm-role.md) - Published: 2024-12-17 - Last Modified: 2025-02-05 - Excerpt: 2025 will be tough, but it's time to be able to answer the C-suite's questions about the role marketing plays in the GTM eco-system. - [Why ‘risk on marketing investment’ is the new ROMI](https://martech.org/why-risk-on-marketing-investment-is-the-new-romi.md) - Published: 2024-11-21 - Last Modified: 2025-02-05 - Excerpt: A CEO views marketing investment through a new lens of risk, opportunity costs and the importance of brand reputation for sustainable growth. - [2025 GTM forecast: Key shifts redefining the future of go-to-market strategy](https://martech.org/2025-gtm-forecast-key-shifts-redefining-the-future-of-go-to-market-strategy.md) - Published: 2024-11-12 - Last Modified: 2025-02-05 - Excerpt: Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in marketing. - [Why marketing benefits when it provides forecasted guidance](https://martech.org/why-marketing-benefits-when-it-provides-forecasted-guidance.md) - Published: 2024-10-01 - Last Modified: 2025-02-05 - Excerpt: More and more business leaders are looking to marketing to issue guidance on its performance. That’s not a bad thing. - [20250206 MT Brief](https://martech.org/20250206-mt-brief.md) - Published: 2025-02-06 - Last Modified: 2025-02-05 - Excerpt: Not available - [Staff](https://martech.org/staff.md) - Published: 2022-05-13 - Last Modified: 2025-02-05 - Excerpt: Not available - [Despite challenges, marketers say retail media is the channel of choice](https://martech.org/despite-challenges-marketers-say-retail-media-is-the-channel-of-choice.md) - Published: 2025-02-05 - Last Modified: 2025-02-05 - Excerpt: A pair of studies found marketers are bullish on retail media, despite its growing pains and imperfections. - [Balancing the human-to-AI mix in B2B marketing](https://martech.org/balancing-the-human-to-ai-mix-in-b2b-marketing.md) - Published: 2025-02-05 - Last Modified: 2025-02-05 - Excerpt: While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and problem-solving. - [How to build consumer trust in the age of AI](https://martech.org/how-to-build-consumer-trust-in-the-age-of-ai.md) - Published: 2025-02-05 - Last Modified: 2025-02-05 - Excerpt: Trust in AI is at an all-time low, but businesses rely on it more than ever. Learn to bridge the trust gap and foster consumer confidence. - [20250205 MT Brief](https://martech.org/20250205-mt-brief.md) - Published: 2025-02-05 - Last Modified: 2025-02-04 - Excerpt: Not available - [ChatGPT growing as a traffic referrer, reshaping search behavior, report says](https://martech.org/chatgpt-growing-as-a-traffic-referrer-reshaping-search-behavior-report-says.md) - Published: 2025-02-04 - Last Modified: 2025-02-04 - Excerpt: ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content. - [Salesforce laying off 1,000 during hiring push](https://martech.org/salesforce-laying-off-1000-during-hiring-push.md) - Published: 2025-02-04 - Last Modified: 2025-02-04 - Excerpt: Laid-off employees will reportedly be able to apply for other positions. The company is also adding 2,000 sales positions because of demand for AI products, - [9 features your marketing team needs in its project management tool](https://martech.org/9-features-your-marketing-team-needs-in-its-project-management-tool.md) - Published: 2025-02-04 - Last Modified: 2025-02-04 - Excerpt: Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases. - [How to resolve unassigned traffic in GA4](https://martech.org/how-to-resolve-unassigned-traffic-in-ga4.md) - Published: 2025-02-04 - Last Modified: 2025-02-04 - Excerpt: Optimize your GA4 data by tackling unassigned traffic. Learn the causes, solutions and actionable steps to improve traffic attribution. - [GenAI is telling your brand’s story — with or without you](https://martech.org/genai-is-telling-your-brands-story-with-or-without-you.md) - Published: 2025-02-04 - Last Modified: 2025-02-04 - Excerpt: Take control of your narrative, optimize content for AI search and turn genAI into an ally, rather than a threat. - [Are your CX metrics hurting your customer experience?](https://martech.org/are-your-cx-metrics-hurting-your-customer-experience.md) - Published: 2025-01-20 - Last Modified: 2025-02-04 - Excerpt: Setting performance goals against CX metrics like NPS, CSAT or CES can backfire, demotivate employees and harm customer experiences. - [Take the 2025 State of Your Stack Survey](https://martech.org/take-the-2025-state-of-your-stack-survey.md) - Published: 2025-02-03 - Last Modified: 2025-02-03 - Excerpt: Time is running out to participate in our survey in collaboration with Scott Brinker of chiefmartec and MarketingOps.com. - [20250204 MT Brief](https://martech.org/20250204-mt-brief.md) - Published: 2025-02-04 - Last Modified: 2025-02-03 - Excerpt: Not available - [The hidden costs of martech sprawl and how to overcome them](https://martech.org/the-hidden-costs-of-martech-sprawl-and-how-to-overcome-them.md) - Published: 2025-02-03 - Last Modified: 2025-02-03 - Excerpt: Martech sprawl is real: too many tools, too little impact. Cut through the noise and invest in martech that truly moves the needle. - [Stay ahead of the curve with MarTech](https://martech.org/newsletters.md) - Published: 2021-05-13 - Last Modified: 2025-02-03 - Excerpt: Not available - [How to run DeepSeek locally on your computer](https://martech.org/how-to-run-deepseek-locally-on-your-computer.md) - Published: 2025-02-03 - Last Modified: 2025-02-03 - Excerpt: Want private, high-performance AI on your machine? Learn how to install, optimize and run DeepSeek R1 models locally with this guide. - [How to optimize your content for AI search and agents](https://martech.org/how-to-optimize-your-content-for-ai-search-and-agents.md) - Published: 2025-02-03 - Last Modified: 2025-02-03 - Excerpt: To be visible, optimize your site with clean HTML, metadata, fast responses and bot-friendly configurations. - [20250203 MT Brief](https://martech.org/20250203-mt-brief.md) - Published: 2025-02-03 - Last Modified: 2025-01-31 - Excerpt: Not available - [Data literacy for marketers: What you need to know](https://martech.org/data-literacy-for-marketers-what-you-need-to-know.md) - Published: 2025-01-31 - Last Modified: 2025-01-31 - Excerpt: The ability to understand and work with data is crucial for marketing success. Here’s how to build your data skills to stay ahead. - [5 ways to transition from tactical to strategic marketing](https://martech.org/5-ways-to-transition-from-tactical-to-strategic-marketing.md) - Published: 2025-01-31 - Last Modified: 2025-01-31 - Excerpt: Move from busywork to a strategic approach that builds meaningful connections and drives sustainable growth. - [Why your local enterprise’s best PR team is unpaid](https://martech.org/why-your-local-enterprises-best-pr-team-is-unpaid.md) - Published: 2025-01-20 - Last Modified: 2025-01-30 - Excerpt: Take organic PR to the next level by putting UGC at the core of your marketing strategy. - [20250131 MT Brief](https://martech.org/20250131-mt-brief.md) - Published: 2025-01-31 - Last Modified: 2025-01-30 - Excerpt: Not available - [How soft skills solve marketing’s biggest challenges](https://martech.org/how-soft-skills-solve-marketings-biggest-challenges.md) - Published: 2025-01-30 - Last Modified: 2025-01-30 - Excerpt: Don’t let dysfunctions hold back your marketing efforts. Master soft skills to build a thriving, future-ready team. - [Is your marketing team AI-ready? 8 steps to strategic AI adoption](https://martech.org/is-your-marketing-team-ai-ready-8-steps-to-strategic-ai-adoption.md) - Published: 2025-01-30 - Last Modified: 2025-01-30 - Excerpt: Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how. - [Your 4-step guide to local marketing success](https://martech.org/your-4-step-guide-to-local-marketing-success.md) - Published: 2025-01-30 - Last Modified: 2025-01-30 - Excerpt: Local marketing requires going very deep on a particular group of people. Here's what you need to know. - [Fall – Agenda](https://martech.org/agenda.md) - Published: 2022-12-21 - Last Modified: 2025-01-30 - Excerpt: Not available - [AI-powered martech news and releases: January 30](https://martech.org/ai-powered-martech-news-and-releases-january-28.md) - Published: 2025-01-30 - Last Modified: 2025-01-30 - Excerpt: OpenAI accuses DeepSeek of training on ChatGPT's data. Oh, the irony. - [20250130 MT Brief](https://martech.org/20250130-mt-brief.md) - Published: 2025-01-30 - Last Modified: 2025-01-29 - Excerpt: Not available - [What is DeepSeek? A boon for marketers and a threat to Big Tech](https://martech.org/what-is-deepseek-a-boon-for-marketers-and-a-threat-to-big-tech.md) - Published: 2025-01-27 - Last Modified: 2025-01-29 - Excerpt: The powerful open-source AI from China is less expensive than ChatGPT and Gemini and just as good. Expect better and cheaper marketing tools soon. - [Embracing a little chaos produces a lot of marketing creativity](https://martech.org/embracing-a-little-chaos-will-produce-a-lot-of-marketing-creativity.md) - Published: 2025-01-29 - Last Modified: 2025-01-29 - Excerpt: Let your marketing team’s entrepreneurial spirit shine. Create space for controlled chaos to drive change and spark progress. - [A 3-step guide to unlocking marketing ROI with causal AI](https://martech.org/a-3-step-guide-to-unlocking-marketing-roi-with-causal-ai.md) - Published: 2025-01-29 - Last Modified: 2025-01-29 - Excerpt: Is your marketing team ready for causal AI? These three steps will reveal gaps and set your GTM strategy up for success. - [Are you focusing on valued customers or volume customers?](https://martech.org/are-you-focusing-on-valued-customers-or-volume-customers.md) - Published: 2025-01-29 - Last Modified: 2025-01-29 - Excerpt: Some customers drive loyalty and others drive volume — both matter. Here’s how to engage each group while optimizing your resources. - [Google releases its open source marketing mix model to all](https://martech.org/google-releases-its-open-source-marketing-mix-model-to-all.md) - Published: 2025-01-29 - Last Modified: 2025-01-29 - Excerpt: Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. - [iOS 18.2’s email ramifications: What we know so far](https://martech.org/ios-18-2s-email-ramifications-what-we-know-so-far.md) - Published: 2025-01-28 - Last Modified: 2025-01-29 - Excerpt: How will Apple’s latest updates affect your email strategy? Learn about AI enhancements, inbox changes and more. - [Spring – Why attend](https://martech.org/why-attend.md) - Published: 2022-11-21 - Last Modified: 2025-01-28 - Excerpt: Not available - [Has the Super Bowl always been this important to marketers?](https://martech.org/has-the-super-bowl-always-been-this-important-to-marketers.md) - Published: 2025-02-03 - Last Modified: 2025-01-28 - Excerpt: The first Super Bowl ads cost $40,000 and the game was played in the afternoon. A few things have changed since. - [20250129 MT Brief](https://martech.org/20250129-mt-brief.md) - Published: 2025-01-29 - Last Modified: 2025-01-28 - Excerpt: Not available - [Are AI agents a big deal? Or just bots in formal wear?](https://martech.org/are-ai-agents-a-big-deal-or-just-bots-in-formal-wear.md) - Published: 2025-01-28 - Last Modified: 2025-01-28 - Excerpt: Are agents something new, or a different name for bots or apps working together? We know for sure they aren't what we were promised. - [2025 is the year for B2B brands to embrace CTV](https://martech.org/2025-is-the-year-for-b2b-brands-to-embrace-ctv.md) - Published: 2025-01-28 - Last Modified: 2025-01-28 - Excerpt: CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more. - [20250128 MT Brief](https://martech.org/20250128-mt-brief.md) - Published: 2025-01-28 - Last Modified: 2025-01-27 - Excerpt: Not available - [How the Salesforce Lead Object broke B2B marketing (and how to fix it)](https://martech.org/how-the-salesforce-lead-object-broke-b2b-marketing-and-how-to-fix-it.md) - Published: 2025-01-27 - Last Modified: 2025-01-27 - Excerpt: Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem. - [Why smart marketers should front-load spending in 2025](https://martech.org/why-smart-marketers-should-front-load-spending-in-2025.md) - Published: 2025-01-24 - Last Modified: 2025-01-24 - Excerpt: From political shifts to market instability, here’s why marketers should accelerate budgets and prepare for change this year. - [How to use modern language models for enhanced sentiment analysis](https://martech.org/how-to-use-modern-language-models-for-enhanced-sentiment-analysis.md) - Published: 2025-01-24 - Last Modified: 2025-01-24 - Excerpt: Beyond simplistic sentiment charts, AI now dives into context, purpose and emotion to reveal what really drives customer opinions. - [What’s the difference between agentic AI and generative AI?](https://martech.org/whats-the-difference-between-agentic-ai-and-generative-ai.md) - Published: 2025-01-27 - Last Modified: 2025-01-24 - Excerpt: Two types of AI are dominating the conversation around artificial intelligence. That could change tomorrow at the rate AI is moving. - [20250127 MT Brief](https://martech.org/20250127-mt-brief.md) - Published: 2025-01-27 - Last Modified: 2025-01-24 - Excerpt: Not available - [2025 metrics that matter: How to future-proof your marketing](https://martech.org/2025-metrics-that-matter-how-to-future-proof-your-marketing.md) - Published: 2025-01-16 - Last Modified: 2025-01-24 - Excerpt: Learn 2025’s key metrics, trends, and strategies to future-proof your business and boost performance by up to 50%. - [Marketing automation vendor Act-On acquired for $53 million](https://martech.org/marketing-automation-vendor-act-on-acquired-for-53-million.md) - Published: 2025-01-24 - Last Modified: 2025-01-24 - Excerpt: One of the oldest players in the MAP market sells to a Washington-based SPAC. - [How SEO agencies can earn recurring revenue with site management services](https://martech.org/how-seo-agencies-can-earn-recurring-revenue-with-site-management-services.md) - Published: 2025-01-27 - Last Modified: 2025-01-24 - Excerpt: Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting). - [Bombora integrates with Audigent’s PMPs](https://martech.org/bombora-integrates-with-audigents-pmps.md) - Published: 2025-01-23 - Last Modified: 2025-01-23 - Excerpt: Bombora's B2B marketing customers can now reach audiences through Audigent's private marketplaces. - [How to promote data literacy in your marketing team](https://martech.org/how-to-promote-data-literacy-in-your-marketing-team.md) - Published: 2025-01-23 - Last Modified: 2025-01-23 - Excerpt: Create accessible reports, tell compelling data stories and build a data-savvy marketing team that drives better results. - [10 martech predictions of what won’t happen in 2025](https://martech.org/10-martech-predictions-of-what-wont-happen-in-2025.md) - Published: 2025-01-23 - Last Modified: 2025-01-23 - Excerpt: Predicting what will happen gets all the attention, but knowing what won't happen can be every bit as valuable. - [HubSpot’s SEO collapse: What went wrong and why?](https://martech.org/hubspots-seo-collapse-what-went-wrong-and-why.md) - Published: 2025-01-23 - Last Modified: 2025-01-23 - Excerpt: Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs. - [20250124 MT Brief](https://martech.org/20250124-mt-brief.md) - Published: 2025-01-24 - Last Modified: 2025-01-23 - Excerpt: Not available - [AI-powered martech news and releases: January 23](https://martech.org/ai-powered-martech-news-and-releases-january-23.md) - Published: 2025-01-23 - Last Modified: 2025-01-23 - Excerpt: Elon Musk says OpenAI doesn't have the funds for AI infrastructure project Stargate. The Tesla CEO has a strong case for his argument. - [Meta ad spend up 15% last quarter as TikTok sees sharp drop](https://martech.org/meta-ad-spend-up-15-last-quarter-as-tiktok-sees-sharp-drop.md) - Published: 2025-01-22 - Last Modified: 2025-01-22 - Excerpt: Despite the holiday blues, ad spending on TikTok was up 27% for the entire year. - [Unilever’s Ben & Jerry’s campaign shows why RMNs are the future](https://martech.org/unilevers-ben-jerrys-campaign-shows-why-rmns-are-the-future.md) - Published: 2025-01-22 - Last Modified: 2025-01-22 - Excerpt: Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda's RMN got Unilever a delicious result. - [6 ways marketers can use Clay to enrich data and build campaigns](https://martech.org/6-ways-marketers-can-use-clay-to-enrich-data-and-build-campaigns.md) - Published: 2025-01-22 - Last Modified: 2025-01-22 - Excerpt: Data enrichment vendor Clay now has a valuation of $1.25 billion, and it's more than a tool for cold emailers. - [How 3 companies are reinventing event marketing with SoLoMo](https://martech.org/how-companies-are-reinventing-event-marketing-with-solomo.md) - Published: 2025-01-22 - Last Modified: 2025-01-22 - Excerpt: Create unforgettable experiences and boost event attendance by using a combination of social, local and mobile strategies. - [Ensuring precision and clarity in digital project specs](https://martech.org/ensuring-precision-and-clarity-in-digital-project-specs.md) - Published: 2025-01-22 - Last Modified: 2025-01-22 - Excerpt: How long is a piece of string? Here’s how service providers and clients can better work together to define project deliverables and set realistic expectations. - [20250123 MT Brief](https://martech.org/20250123-mt-brief.md) - Published: 2025-01-23 - Last Modified: 2025-01-22 - Excerpt: Not available - [Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats](https://martech.org/like-lin-manuel-miranda-or-gene-kelly-marketers-can-now-be-triple-threats.md) - Published: 2025-01-21 - Last Modified: 2025-01-22 - Excerpt: Marketers can now be triple threats with data, creative and optimization power. - [CDP consolidation continues, as Rokt scoops up mParticle](https://martech.org/cdp-consolidation-continues-as-rokt-scoops-up-mparticle.md) - Published: 2025-01-16 - Last Modified: 2025-01-22 - Excerpt: Is this officially a wave of consolidation crashing over the CDP space? It certainly looks that way. - [Make 2025 the year your video creative shines](https://martech.org/make-2025-the-year-your-video-creative-shines.md) - Published: 2025-01-21 - Last Modified: 2025-01-21 - Excerpt: Join our webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising. - [20250122 MT Brief](https://martech.org/20250122-mt-brief.md) - Published: 2025-01-22 - Last Modified: 2025-01-21 - Excerpt: Not available - [Are AI tools shaping your intentions more than you realize?](https://martech.org/are-ai-tools-shaping-your-intentions-more-than-you-realize.md) - Published: 2025-01-21 - Last Modified: 2025-01-21 - Excerpt: Uncover the subtle ways AI tools guide decisions and the importance of transparency in a world where our intentions are commodified. - [Content atomization: Maximize ROI by repurposing your best ideas](https://martech.org/content-atomization-maximize-roi-by-repurposing-your-best-ideas.md) - Published: 2025-01-21 - Last Modified: 2025-01-21 - Excerpt: Expand your reach and efficiency by transforming core content into multiple assets tailored for various platforms — an in-depth guide. - [How to clear 5 hurdles to AI adoption in marketing analytics](https://martech.org/how-to-clear-5-hurdles-to-ai-adoption-in-marketing-analytics.md) - Published: 2025-01-20 - Last Modified: 2025-01-21 - Excerpt: Tackle key challenges like data complexity, cost and skills gaps with a practical, use-case-driven approach. - [Questions to ask marketing automation vendors during a demo](https://martech.org/20-questions-to-ask-marketing-automation-vendors-during-a-demo.md) - Published: 2025-01-21 - Last Modified: 2025-01-21 - Excerpt: If you're considering buying or upgrading a marketing automation solution be sure to ask vendors these questions. - [What is Salesforce cooking up for marketers in its Spring 2025 release?](https://martech.org/what-is-salesforce-cooking-up-for-marketers-in-its-spring-2025-release.md) - Published: 2025-01-21 - Last Modified: 2025-01-21 - Excerpt: Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce. - [20250121 MT Brief](https://martech.org/20250121-mt-brief.md) - Published: 2025-01-21 - Last Modified: 2025-01-20 - Excerpt: Not available - [Story-driven marketing campaigns: Best of the MarTechBot](https://martech.org/story-driven-marketing-campaigns-best-of-the-martechbot.md) - Published: 2025-01-20 - Last Modified: 2025-01-20 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Story-driven approaches to multichannel campaigns. - [The marketing community reacts, as the clock runs out on TikTok (for now)](https://martech.org/the-marketing-community-reacts-as-the-clock-runs-out-on-tiktok-for-now.md) - Published: 2025-01-19 - Last Modified: 2025-01-20 - Excerpt: Social media, data collection, politics… It’s a soap opera for the 21st century and the finale is likely yet to come. - [20250120 MT Brief](https://martech.org/20250120-mt-brief.md) - Published: 2025-01-20 - Last Modified: 2025-01-17 - Excerpt: Not available - [7 proven strategies for effective B2B customer retention](https://martech.org/7-proven-strategies-for-effective-b2b-customer-retention.md) - Published: 2025-01-14 - Last Modified: 2025-01-17 - Excerpt: Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already have. - [What martech practitioners can learn from a NASA engineer](https://martech.org/what-martech-practitioners-can-learn-from-a-nasa-engineer.md) - Published: 2025-01-16 - Last Modified: 2025-01-17 - Excerpt: Learn from NASA’s approach to communication, testing and leadership to drive better outcomes in martech projects. - [IAB expects digital advertising growth to slow considerably this year](https://martech.org/iab-expects-digital-advertising-growth-to-slow-considerably-this-year.md) - Published: 2025-01-16 - Last Modified: 2025-01-17 - Excerpt: Lack of ad spending for the Olympics and elections cuts growth to 7.3%, down from last year's 11.8%. - [3 must-follow marketing copy rules to win your prospects’ trust](https://martech.org/3-must-follow-marketing-copy-rules-to-win-your-prospects-trust.md) - Published: 2025-01-17 - Last Modified: 2025-01-17 - Excerpt: Write compelling marketing copy that builds credibility, sets you apart from competitors and drives customer decisions. - [Microsoft Clarity launches Google Ads integration](https://martech.org/microsoft-clarity-launches-google-ads-integration.md) - Published: 2025-01-17 - Last Modified: 2025-01-17 - Excerpt: Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions. - [How to select a CMS that powers SEO, personalization and growth](https://martech.org/how-to-select-a-cms-that-powers-seo-personalization-and-growth.md) - Published: 2025-01-17 - Last Modified: 2025-01-17 - Excerpt: A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure. - [The latest jobs in martech](https://martech.org/the-latest-jobs-in-martech.md) - Published: 2025-01-17 - Last Modified: 2025-01-17 - Excerpt: On the hunt for something new? Check out who's hiring in martech this week. - [20250117 MT Brief](https://martech.org/20250117-mt-brief.md) - Published: 2025-01-17 - Last Modified: 2025-01-16 - Excerpt: Not available - [AI-powered martech news and releases: January 16](https://martech.org/ai-powered-martech-news-and-releases-january-16.md) - Published: 2025-01-16 - Last Modified: 2025-01-16 - Excerpt: GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, "People use it much more than we expected." - [Are marketers trusting AI too much? How to avoid the strategic pitfall](https://martech.org/are-marketers-trusting-ai-too-much-how-to-avoid-the-strategic-pitfall.md) - Published: 2025-01-16 - Last Modified: 2025-01-16 - Excerpt: Marketers risk losing their strategic edge by depending too much on AI tools. Here’s how to balance automation with critical thinking. - [20250116 MT Brief](https://martech.org/20250116-mt-brief.md) - Published: 2025-01-16 - Last Modified: 2025-01-15 - Excerpt: Not available - [AI continues to aid marketers’ quest for authenticity: Report](https://martech.org/ai-continues-to-aid-marketers-quest-for-authenticity-report.md) - Published: 2025-01-15 - Last Modified: 2025-01-15 - Excerpt: 2025 looks to be a year when marketers' refine trends and strategies already underway, according to a new HubSpot report. - [Social media and influencers: 2025 predictions](https://martech.org/social-media-and-influencers-2025-predictions.md) - Published: 2025-01-15 - Last Modified: 2025-01-15 - Excerpt: Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year. - [4 ways to correct bad data and improve your AI](https://martech.org/4-ways-to-correct-bad-data-and-improve-your-ai.md) - Published: 2025-01-15 - Last Modified: 2025-01-15 - Excerpt: AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing analytics. - [Don’t have the time to implement time-saving AI tools? Here’s what to do.](https://martech.org/dont-have-the-time-to-implement-time-saving-ai-tools-heres-what-to-do.md) - Published: 2025-01-15 - Last Modified: 2025-01-15 - Excerpt: Too busy to implement AI? Break the cycle by eliminating inefficiencies, simplifying adoption and planning for long-term integration. - [How to apply your lead scoring strategy in HubSpot and Monday.com](https://martech.org/apply-lead-scoring-hubspot-monday-com.md) - Published: 2025-01-15 - Last Modified: 2025-01-15 - Excerpt: Implementing a new lead scoring strategy or refining your old one? Review some basics and put them to work in two popular CRMs. - [Data, AI and advertising: 2025 predictions](https://martech.org/data-ai-and-advertising-2025-predictions.md) - Published: 2025-01-14 - Last Modified: 2025-01-14 - Excerpt: How new strategies and AI-powered tools will help advertisers get the most out of budgets and ad experiences in 2025. - [20250115 MT Brief](https://martech.org/20250115-mt-brief.md) - Published: 2025-01-15 - Last Modified: 2025-01-14 - Excerpt: Not available - [Why full-funnel marketing is key to profitability](https://martech.org/why-full-funnel-marketing-is-key-to-profitability.md) - Published: 2025-01-14 - Last Modified: 2025-01-14 - Excerpt: Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach. - [Stop defending your marketing budget — start proving its value](https://martech.org/stop-defending-your-marketing-budget-start-proving-its-value.md) - Published: 2025-01-14 - Last Modified: 2025-01-14 - Excerpt: Shrinking budgets aren't a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue. - [Start 2025 strong with data-driven strategies for retail success](https://martech.org/start-2025-strong-with-data-driven-strategies-for-retail-success.md) - Published: 2025-01-14 - Last Modified: 2025-01-14 - Excerpt: Discover how leading brands are using customer insights to optimize shopper journeys with actionable data. - [Google’s search market share falls below 90% for first time since 2015](https://martech.org/googles-search-market-share-falls-below-90-for-first-time-since-2015.md) - Published: 2025-01-14 - Last Modified: 2025-01-14 - Excerpt: In a surprising development, Google's global search market share was less than 90% for the final three months of 2024. - [Spring – FAQ](https://martech.org/faq.md) - Published: 2022-11-28 - Last Modified: 2025-01-14 - Excerpt: Not available - [13 HubSpot updates from December to kickstart your 2025](https://martech.org/13-hubspot-updates-from-december-to-kickstart-your-2025.md) - Published: 2025-01-14 - Last Modified: 2025-01-14 - Excerpt: Did you miss the 97 updates HubSpot released in December? We boiled them down to 13 for you. - [20250114 MT Brief](https://martech.org/20250114-mt-brief.md) - Published: 2025-01-14 - Last Modified: 2025-01-13 - Excerpt: Not available - [Why career diversity drives martech team success](https://martech.org/why-career-diversity-drives-martech-team-success.md) - Published: 2025-01-13 - Last Modified: 2025-01-13 - Excerpt: Here’s how bringing together a wide range of career experiences leads to more innovative solutions and improved organizational outcomes. - [Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?](https://martech.org/free-speech-meta-data-privacy-and-email-a-delicate-balance-or-a-complete-disconnect.md) - Published: 2025-01-13 - Last Modified: 2025-01-13 - Excerpt: The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer trust. - [Welcome emails lift KPIs: Best of the MarTechBot](https://martech.org/welcome-emails-lift-kpis-best-of-the-martechbot.md) - Published: 2025-01-13 - Last Modified: 2025-01-13 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships. - [A marketer’s guide to marketing automation platforms](https://martech.org/what-is-marketing-automation-and-how-can-it-help-b2b-marketers.md) - Published: 2025-01-13 - Last Modified: 2025-01-13 - Excerpt: We've published a new buyer's guide on the MAP market with profiles of 14 leading vendors. Get an overview of the report. - [Delivering large B2B marketing events: Best of the MarTechBot](https://martech.org/delivering-large-b2b-marketing-events-best-of-the-martechbot.md) - Published: 2025-01-07 - Last Modified: 2025-01-13 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What marketing managers do to execute large marketing events. - [Email content for B2B decision-makers: Best of the MarTechBot](https://martech.org/email-content-for-b2b-decision-makers-best-of-the-martechbot.md) - Published: 2024-12-23 - Last Modified: 2025-01-13 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best email content. - [20250113 MT Brief](https://martech.org/20250113-mt-brief.md) - Published: 2025-01-13 - Last Modified: 2025-01-10 - Excerpt: Not available - [Are these email subject lines deceptive, clever copywriting or bad data at work?](https://martech.org/beyond-clickbait-avoid-deception-in-email-subject-lines.md) - Published: 2025-01-10 - Last Modified: 2025-01-10 - Excerpt: Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs. - [Personalization’s double-edged sword: Balancing relevance with intrusiveness](https://martech.org/personalizations-double-edged-sword-balancing-relevance-with-intrusiveness.md) - Published: 2025-01-10 - Last Modified: 2025-01-10 - Excerpt: Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it. Here's how to address that. - [Tackling video marketing fragmentation](https://martech.org/tackling-video-marketing-fragmentation.md) - Published: 2025-01-16 - Last Modified: 2025-01-10 - Excerpt: Smart Video Everywhere from Adomni challenges the fragmentation of the video marketing channel. - [Salesforce launches Agentforce for Retail](https://martech.org/salesforce-launches-agentforce-for-retail.md) - Published: 2025-01-10 - Last Modified: 2025-01-10 - Excerpt: Ahead of NRF, Salesforce brings its agents to retail and unveils Retail Cloud with Modern POS. - [Email marketers discuss the role of AI, iOS and the state of their channel](https://martech.org/email-marketers-discuss-the-role-of-ai-ios-and-the-state-of-their-channel.md) - Published: 2024-11-08 - Last Modified: 2025-01-10 - Excerpt: We gathered email marketers for an online Coffee Talk about the state of their industry. This is what they had to say.  - [Marketers discuss what it takes to succeed with intent data](https://martech.org/succeess-with-intent-data.md) - Published: 2024-11-22 - Last Modified: 2025-01-10 - Excerpt: Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re looking for in the first place. - [Marketers discuss using AI beyond content creation](https://martech.org/marketers-discuss-using-ai-beyond-content-creation.md) - Published: 2024-12-06 - Last Modified: 2025-01-10 - Excerpt: We all know generative AI can help us research and create content, but what are the other applications of AI marketers are exploring? - [AI-powered martech news and releases: January 9](https://martech.org/ai-powered-martech-news-and-releases-january-9.md) - Published: 2025-01-09 - Last Modified: 2025-01-10 - Excerpt: It doesn't take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM's data is fake. - [Amazon’s new Retail Ad Service brings RMN to the masses](https://martech.org/amazons-new-retail-ad-service-brings-rmn-to-the-masses.md) - Published: 2025-01-09 - Last Modified: 2025-01-09 - Excerpt: The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites. - [20250110 MT Brief](https://martech.org/20250110-mt-brief.md) - Published: 2025-01-10 - Last Modified: 2025-01-09 - Excerpt: Not available - [AI agents: 2025 predictions](https://martech.org/ai-agents-2025-predictions.md) - Published: 2025-01-09 - Last Modified: 2025-01-09 - Excerpt: AI agents will gain wider use and deliver better experiences and more insights for marketers. Here’s how. - [SAP to launch loyalty management solution for retailers](https://martech.org/sap-to-launch-loyalty-management-solution-for-retailers.md) - Published: 2025-01-09 - Last Modified: 2025-01-09 - Excerpt: At NRF, SAP announced a new loyalty management solution, an AI agent shopping assistant and ERP designed for retailers. - [Martech disappointment grows despite increased usage](https://martech.org/martech-disappointment-grows-despite-increased-usage.md) - Published: 2025-01-09 - Last Modified: 2025-01-09 - Excerpt: Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the most recent CMO Survey. - [How AI can combat the ‘paradox of choice’ and improve customer outcomes](https://martech.org/how-ai-can-combat-the-paradox-of-choice-and-improve-customer-outcomes.md) - Published: 2025-01-09 - Last Modified: 2025-01-09 - Excerpt: From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue. - [20250109 MT Brief](https://martech.org/20250109-mt-brief.md) - Published: 2025-01-09 - Last Modified: 2025-01-08 - Excerpt: Not available - [4 reporting essentials to streamline business intelligence](https://martech.org/4-reporting-essentials-to-streamline-business-intelligence.md) - Published: 2025-01-08 - Last Modified: 2025-01-08 - Excerpt: Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics. - [5 ways to crush sales bottlenecks and accelerate deals in 2025](https://martech.org/5-ways-to-crush-sales-bottlenecks-and-accelerate-deals-in-2025.md) - Published: 2025-01-08 - Last Modified: 2025-01-08 - Excerpt: Cut sales friction, speed up deal flow and grow your revenue this year with these actionable tips. - [Martech stack complexity fragments audience data](https://martech.org/martech-stack-complexity-fragments-audience-data.md) - Published: 2025-01-08 - Last Modified: 2025-01-08 - Excerpt: New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences. - [This 4-pillar foundation will break down silos for account-based expansion](https://martech.org/break-down-silos-with-a-4-pillar-foundation-for-account-based-expansion-alignment.md) - Published: 2025-01-07 - Last Modified: 2025-01-08 - Excerpt: This approach focuses on GTM alignment, including shared goals, clear roles, collaborative communication and unified metrics. - [Make Google happy by optimizing your WordPress site’s images](https://martech.org/make-google-happy-by-optimizing-your-wordpress-sites-images.md) - Published: 2025-01-13 - Last Modified: 2025-01-08 - Excerpt: Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools. - [Contentstack acquires CDP Lytics](https://martech.org/contentstack-acquires-cdp-lytics.md) - Published: 2025-01-08 - Last Modified: 2025-01-08 - Excerpt: Another independent CDP is absorbed by a digital experience platform. - [The 13-point roadmap for thriving in the age of AI search](https://martech.org/the-13-point-roadmap-for-thriving-in-the-age-of-ai-search.md) - Published: 2024-12-16 - Last Modified: 2025-01-08 - Excerpt: Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems. - [Holidays deliver on record-setting ecommerce expectations](https://martech.org/holidays-deliver-on-record-setting-ecommerce-expectations.md) - Published: 2025-01-07 - Last Modified: 2025-01-07 - Excerpt: U.S. consumers spent $241.4 billion, up 8.7% YoY, according to Adobe Analytics. - [20250108 MT Brief](https://martech.org/20250108-mt-brief.md) - Published: 2025-01-08 - Last Modified: 2025-01-07 - Excerpt: Not available - [Start the new year with an antidote for AI anxiety](https://martech.org/the-ai-anxiety-antidote-a-self-care-toolkit-for-marketers.md) - Published: 2025-01-07 - Last Modified: 2025-01-07 - Excerpt: Feeling overwhelmed by AI? This three-step guide helps you reclaim focus, reduce stress and use AI tools with confidence. - [Optimizing LLMs for B2B SEO: An overview](https://martech.org/optimizing-llms-for-b2b-seo-an-overview.md) - Published: 2025-01-07 - Last Modified: 2025-01-07 - Excerpt: Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building - [20250107 MT Brief](https://martech.org/20250107-mt-brief.md) - Published: 2025-01-07 - Last Modified: 2025-01-06 - Excerpt: Not available - [Why FAQs should be your go-to marketing tool](https://martech.org/why-faqs-should-be-your-go-to-marketing-tool.md) - Published: 2025-01-06 - Last Modified: 2025-01-06 - Excerpt: Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing communication. - [How to overcome AI challenges in martech to maximize ROI](https://martech.org/overcoming-ai-challenges-in-martech-to-maximize-roi.md) - Published: 2025-01-06 - Last Modified: 2025-01-06 - Excerpt: As you integrate AI into your martech stack, tackle data quality issues, resistance to change, skill gaps and more. - [Speaker submission form](https://martech.org/submit-speaking-pitch.md) - Published: 2022-11-01 - Last Modified: 2025-01-03 - Excerpt: Not available - [CTV takeover: 2025 predictions](https://martech.org/ctv-takeover-2025-predictions.md) - Published: 2025-01-03 - Last Modified: 2025-01-03 - Excerpt: Here’s how this rapidly evolving channel will change how advertisers connect with viewers in the new year. - [20250106 MT Brief](https://martech.org/20250106-mt-brief.md) - Published: 2025-01-06 - Last Modified: 2025-01-03 - Excerpt: Not available - [How to maximize event ROI using smart budgeting](https://martech.org/how-to-maximize-event-roi-using-smart-budgeting.md) - Published: 2025-01-03 - Last Modified: 2025-01-03 - Excerpt: Understanding user conferences' true costs and revenue potential is the key to building a business case for events as a cornerstone of content strategy. - [Retail media networks continue to grow: 2025 predictions](https://martech.org/retail-media-networks-continue-to-grow-2025-predictions.md) - Published: 2025-01-02 - Last Modified: 2025-01-03 - Excerpt: We’ll see more non-retail networks, data collaborations and in-store experiences as the RMN space matures. - [Guardrails and governance: How to protect your brand while using AI](https://martech.org/guardrails-and-governance-how-to-protect-your-brand-while-using-ai.md) - Published: 2025-01-03 - Last Modified: 2025-01-03 - Excerpt: How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards?  - [Will AI agents conduct the martech orchestra in 2025?](https://martech.org/will-ai-agents-conduct-the-martech-orchestra-in-2025.md) - Published: 2025-01-03 - Last Modified: 2025-01-03 - Excerpt: Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here. - [AI transformation: 2025 predictions](https://martech.org/ai-transformation-2025-predictions.md) - Published: 2024-12-30 - Last Modified: 2025-01-03 - Excerpt: Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead. - [The influencer marketing space kicks off 2025 with another acquisition](https://martech.org/the-influencer-marketing-space-kicks-off-2025-with-another-acquisition.md) - Published: 2025-01-03 - Last Modified: 2025-01-03 - Excerpt: Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies. - [3 reports in GA4 that use analytics to eliminate customer friction](https://martech.org/3-reports-in-ga4-that-use-analytics-to-eliminate-customer-friction.md) - Published: 2025-01-02 - Last Modified: 2025-01-02 - Excerpt: Learn how to build three reports in GA4 that will bring your customers' frustrations to light. - [Applying scientific method to performance](https://martech.org/applying-scientific-method-to-performance.md) - Published: 2025-01-02 - Last Modified: 2025-01-02 - Excerpt: Learn how to build and test hypotheses to bolster a scientific approach to performance testing. - [It’s time for a better approach to change management in marketing](https://martech.org/approaches-to-change-management-in-marketing.md) - Published: 2025-01-02 - Last Modified: 2025-01-02 - Excerpt: Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes. - [URL parameters: The martech marketer’s guide to optimization](https://martech.org/url-parameters-for-martech-and-seo.md) - Published: 2024-12-16 - Last Modified: 2025-01-02 - Excerpt: Learn the dos and don'ts of URL parameters. Leverage analytics, personalization, and authentication without sacrificing SEO. - [Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025](https://martech.org/lessons-from-ais-2024-rise-and-a-pragmatic-path-for-marketing-in-2025.md) - Published: 2024-12-30 - Last Modified: 2024-12-30 - Excerpt: Reflect on the impact of AI on 2024 but also consider what comes next in 2025. - [Semrush Coupon & Discount Code: Exclusive MarTech Offer ](https://martech.org/semrush-coupon.md) - Published: 2024-12-24 - Last Modified: 2024-12-30 - Excerpt: Use our exclusive Semrush coupon to test drive the complete marketing analytics platform with our extended 14-day trial. Plus save 17% on annual plans. - [What is identity resolution and how are platforms adapting to privacy changes?](https://martech.org/what-is-identity-resolution-and-how-are-platforms-adapting-to-privacy-changes.md) - Published: 2024-09-16 - Last Modified: 2024-12-28 - Excerpt: Our guide to Identity resolution, management and related privacy issues including compliance, third-party integrations and the benefits of an identity management platform. - [What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?](https://martech.org/martech-landscape-customer-data-platform.md) - Published: 2024-08-01 - Last Modified: 2024-12-28 - Excerpt: Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. - [The anatomy of marketing funnel automation](https://martech.org/anatomy-of-marketing-funnel-automation.md) - Published: 2024-12-23 - Last Modified: 2024-12-27 - Excerpt: Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for maximum efficiency and scalability. - [Africa Creative makes soccer ad boards shoppable](https://martech.org/africa-creative-makes-soccer-ad-boards-shoppable.md) - Published: 2024-12-27 - Last Modified: 2024-12-27 - Excerpt: Here's a new interactive channel for the holidays: traditional soccer field ad boards go shoppable. - [Google Ads rolls out Brand Report for enhanced advertiser insights](https://martech.org/google-ads-rolls-out-brand-report-for-enhanced-advertiser-insights.md) - Published: 2024-12-27 - Last Modified: 2024-12-27 - Excerpt: New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns. - [Customer experience and brand: 2025 predictions](https://martech.org/customer-experience-and-brand-2025-predictions.md) - Published: 2024-12-27 - Last Modified: 2024-12-27 - Excerpt: Here’s how organizations will shift focus in the coming year to deliver more purposeful engagements that grow awareness, trust and revenue. - [Contentstack debuts no-code Automation Hub](https://martech.org/contentstack-debuts-no-code-automation-hub.md) - Published: 2022-05-27 - Last Modified: 2024-12-26 - Excerpt: The hub is intended to help marketing and IT partners launch new digital experiences created with modular content. - [Customer experience tools and strategies: 2025 predictions](https://martech.org/customer-experience-tools-and-strategies-2025-predictions.md) - Published: 2024-12-26 - Last Modified: 2024-12-26 - Excerpt: Don’t expect a sea change. Keep delivering flexible, seamless experiences while considering these areas of improvement that will make an impact in 2025. - [Google tightens ad policies to align with Search spam rules](https://martech.org/google-tightens-ad-policies-to-align-with-search-spam-rules.md) - Published: 2024-12-26 - Last Modified: 2024-12-26 - Excerpt: Advertisers risk ad disapprovals if their sites violate spam policies, making search compliance critical to PPC success. - [Why DIY experimentation is critical to AI success](https://martech.org/why-diy-experimentation-is-critical-to-ai-success.md) - Published: 2024-12-20 - Last Modified: 2024-12-20 - Excerpt: Your view of what’s possible with AI will be shaped by your own experimentation. You just need to find the time to make it happen. - [What retailer marketers should be thinking about in 2025](https://martech.org/what-retailer-marketers-should-be-thinking-about-in-2025.md) - Published: 2024-12-20 - Last Modified: 2024-12-20 - Excerpt: Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them. - [4 key features in Salesforce’s Agentforce 2.0](https://martech.org/4-key-features-in-salesforces-agentforce-2-0.md) - Published: 2024-12-20 - Last Modified: 2024-12-20 - Excerpt: The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center. - [Measuring marketing incrementality: Best of the MarTechBot](https://martech.org/measuring-marketing-incrementality-best-of-the-martechbot.md) - Published: 2024-12-02 - Last Modified: 2024-12-20 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Marketing attribution for social media and email campaigns. - [Improving video to boost sales: Best of the MarTechBot](https://martech.org/improving-video-to-boost-sales-best-of-the-martechbot.md) - Published: 2024-12-09 - Last Modified: 2024-12-20 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Tips and tools for using video to boost sales. - [Creating personas for account-based marketing (ABM): Best of the MarTechBot](https://martech.org/creating-personas-for-account-based-marketing-abm-best-of-the-martechbot.md) - Published: 2024-12-16 - Last Modified: 2024-12-20 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: How to build personas for ABM campaigns. - [5 content killers that ruin results — and how to fix them](https://martech.org/5-content-killers-that-ruin-results-and-how-to-fix-them.md) - Published: 2024-12-20 - Last Modified: 2024-12-20 - Excerpt: Struggling with underperforming content? Avoid these common pitfalls and deliver value to your audience to boost engagement and results. - [20241220 MT Brief](https://martech.org/20241220-mt-brief.md) - Published: 2024-12-20 - Last Modified: 2024-12-19 - Excerpt: Not available - [The science behind high-performing calls to action](https://martech.org/the-science-behind-high-performing-calls-to-action.md) - Published: 2024-12-19 - Last Modified: 2024-12-19 - Excerpt: Craft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience. - [The hidden reasons your CDP project is failing](https://martech.org/the-hidden-reasons-your-cdp-project-is-failing.md) - Published: 2024-12-19 - Last Modified: 2024-12-19 - Excerpt: There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those pitfalls. - [AI-powered martech news and releases: December 19](https://martech.org/ai-powered-martech-news-and-releases-december-19.md) - Published: 2024-12-19 - Last Modified: 2024-12-19 - Excerpt: Artificial intelligence can now lie intentionally. Researchers call this "faking alignment" perhaps because calling it lying is too close to the truth. - [How to use AI to find and prioritize untapped market segments](https://martech.org/how-to-use-ai-to-find-and-prioritize-untapped-market-segments.md) - Published: 2024-12-19 - Last Modified: 2024-12-19 - Excerpt: See how multiple LLMs — including Amazon’s new Nova model — can define market segments and help you develop ideas for your GTM strategy. - [How Gen Z values are changing marketing](https://martech.org/how-gen-z-values-are-changing-marketing.md) - Published: 2024-12-18 - Last Modified: 2024-12-18 - Excerpt: Gen Z demands authentic, sustainable and community-driven marketing. Here’s how brands can meet them where they are. - [Thrift, norming and price paranoia will be consumer trends in 2025](https://martech.org/thrift-norming-and-price-paranoia-will-be-consumer-trends-in-2025.md) - Published: 2024-12-18 - Last Modified: 2024-12-18 - Excerpt: Thrift is about more than just saving money says Gartner's latest consumer and cultural research. - [The AI-powered path to smarter marketing](https://martech.org/the-ai-powered-path-to-smarter-marketing.md) - Published: 2024-12-18 - Last Modified: 2024-12-18 - Excerpt: Drowning in data? Make the most of generative AI by turning marketing challenges into growth opportunities. - [20241219 MT Brief](https://martech.org/20241219-mt-brief.md) - Published: 2024-12-19 - Last Modified: 2024-12-18 - Excerpt: Not available - [TikTok files challenge with Supreme Court](https://martech.org/tiktok-files-challenge-with-supreme-court.md) - Published: 2024-12-18 - Last Modified: 2024-12-18 - Excerpt: UPDATED: Supreme Court agrees to hear TikTok's challenge on Jan. 10, 2025, but will not block law in meantime. - [Mobile’s growing role in holiday shopping](https://martech.org/mobiles-growing-role-in-holiday-shopping.md) - Published: 2024-12-18 - Last Modified: 2024-12-18 - Excerpt: Shoppable TV ads and mobile wallets are winning a significant percentage of holiday purchases. - [How to get your email marketing ready for iOS 18](https://martech.org/how-to-get-your-email-marketing-ready-for-ios-18.md) - Published: 2024-12-17 - Last Modified: 2024-12-17 - Excerpt: Apple's new operating system brings big changes to how people get and interact with their email. - [How to build a skill development culture for MOps success](https://martech.org/how-to-build-a-skill-development-culture-for-mops-success.md) - Published: 2024-12-17 - Last Modified: 2024-12-17 - Excerpt: Overcome talent shortages and inefficiencies with actionable steps to develop and retain top marketing talent. - [20241218 MT Brief](https://martech.org/20241218-mt-brief.md) - Published: 2024-12-18 - Last Modified: 2024-12-17 - Excerpt: Not available - [20241217 MT Brief](https://martech.org/20241217-mt-brief.md) - Published: 2024-12-17 - Last Modified: 2024-12-16 - Excerpt: Not available - [From guesswork to growth: How to build a customer-centric marketing strategy](https://martech.org/from-guesswork-to-growth-how-to-build-a-customer-centric-marketing-strategy.md) - Published: 2024-12-16 - Last Modified: 2024-12-16 - Excerpt: Don't let the 'assumption trap' hold you back. See how real brands used customer interviews to unlock game-changing growth. - [5 essential priorities for marketers in 2025](https://martech.org/5-essential-priorities-for-marketers-in-2025.md) - Published: 2024-12-16 - Last Modified: 2024-12-16 - Excerpt: Position your brand for success in 2025 with these marketing priorities, from smarter AI adoption to better data transparency. - [20241216 MT Brief](https://martech.org/20241216-mt-brief.md) - Published: 2024-12-16 - Last Modified: 2024-12-13 - Excerpt: Not available - [Why 2025 is the year for martech optimization, not expansion](https://martech.org/why-2025-is-the-year-for-martech-optimization-not-expansion.md) - Published: 2024-12-12 - Last Modified: 2024-12-13 - Excerpt: 2025 is not for big martech spend but for laying an AI-ready foundation. Here's how to balance budget restraints with innovation. - [Why syncing email and SMS is critical to marketing success](https://martech.org/why-syncing-email-and-sms-is-critical-to-marketing-success.md) - Published: 2024-12-12 - Last Modified: 2024-12-13 - Excerpt: Combining SMS with email unlocks more opportunities for customer engagement and higher revenue. Here’s how to do it right. - [AI adoption gap found between executives and entry-level marketers](https://martech.org/ai-adoption-gap-found-between-executives-and-entry-level-marketers.md) - Published: 2024-12-13 - Last Modified: 2024-12-13 - Excerpt: New studies point to gaps stemming from marketing role and company size. And very few marketers want AI "in the driver's seat" just yet.  - [How shared goals and incentives improve marketing results](https://martech.org/how-shared-goals-and-incentives-improve-marketing-results.md) - Published: 2024-12-13 - Last Modified: 2024-12-13 - Excerpt: Breaking down silos with unified goals and incentives boosts productivity, accountability, and long-term success. - [What every marketer should watch for in 2025](https://martech.org/what-every-marketer-should-watch-for-in-2025.md) - Published: 2024-12-13 - Last Modified: 2024-12-13 - Excerpt: Prepare for 2025 with insights on fallback strategies, email marketing innovations and staying ahead in a rapidly evolving landscape. - [20241213 MT Brief](https://martech.org/20241213-mt-brief.md) - Published: 2024-12-13 - Last Modified: 2024-12-12 - Excerpt: Not available - [AI-powered martech news and releases: December 12](https://martech.org/ai-powered-martech-news-and-releases-december-12.md) - Published: 2024-12-12 - Last Modified: 2024-12-12 - Excerpt: U.K. marketers say they're relying on AI to connect with shoppers for the holiday season. - [Judge blocks WordPress from blocking WP Engine](https://martech.org/judge-blocks-wordpress-from-blocking-wp-engine.md) - Published: 2024-12-12 - Last Modified: 2024-12-12 - Excerpt: Latest in the WordPress v. WP Engine battle: California judge issues an injunction against WordPress. - [20241212 MT Brief](https://martech.org/20241212-mt-brief.md) - Published: 2024-12-12 - Last Modified: 2024-12-11 - Excerpt: Not available - [Google Ads tests video asset option](https://martech.org/google-ads-tests-video-asset-option.md) - Published: 2024-12-11 - Last Modified: 2024-12-11 - Excerpt: The new 'Video' option in the Assets section signals a shift towards greater video integration in 2025. - [The two approaches to AI implementation: Collaboration vs. independence](https://martech.org/the-two-approaches-to-ai-implementation-collaboration-vs-independence.md) - Published: 2024-12-11 - Last Modified: 2024-12-11 - Excerpt: From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively. - [Understanding customer entry and exit in event-based journeys](https://martech.org/understanding-customer-entry-and-exit-in-event-based-journeys.md) - Published: 2024-12-11 - Last Modified: 2024-12-11 - Excerpt: Use event-based journey analytics to map customer entry and exit points, enhance personalization, and improve engagement. - [Mitel makes customer experience Talkative](https://martech.org/mitel-makes-customer-experience-talkative.md) - Published: 2024-12-11 - Last Modified: 2024-12-11 - Excerpt: U.K. longevity vendor Healthspan is leveraging Mitel's AI virtual agent to resolve 90% of product queries. - [Why does everyone seem to be re-thinking B2B marketing?](https://martech.org/why-does-everyone-seem-to-be-re-thinking-b2b-marketing.md) - Published: 2024-05-21 - Last Modified: 2024-12-11 - Excerpt: Is it time for a new approach to B2B marketing? We struck up a conversation with a pair of marketing veterans to get their thoughts. - [How marketers can succeed with generative engine optimization](https://martech.org/how-marketers-can-succeed-with-generative-engine-optimization.md) - Published: 2024-12-10 - Last Modified: 2024-12-10 - Excerpt: Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible. - [Adobe Express partners with Box](https://martech.org/adobe-express-partners-with-box.md) - Published: 2024-12-10 - Last Modified: 2024-12-10 - Excerpt: Box enterprise users can edit images, and soon videos, collaboratively using genAI tools through an Adobe Express integration. - [Why your company needs a brand LLM to thrive](https://martech.org/why-your-company-needs-a-brand-llm-to-thrive.md) - Published: 2024-12-10 - Last Modified: 2024-12-10 - Excerpt: Integrating a brand LLM is essential for managing your company’s most valuable asset — your brand identity. - [20241211 MT Brief](https://martech.org/20241211-mt-brief.md) - Published: 2024-12-11 - Last Modified: 2024-12-10 - Excerpt: Not available - [How AI can revolutionize creative impact measurement](https://martech.org/how-ai-can-revolutionize-creative-impact-measurement.md) - Published: 2024-12-09 - Last Modified: 2024-12-10 - Excerpt: Marketers are stuck using slow and imprecise tools to assess what's working with their creatives. - [Omnicom becomes the world’s largest agency holding company](https://martech.org/omnicom-becomes-the-worlds-largest-agency-holding-company.md) - Published: 2024-12-09 - Last Modified: 2024-12-10 - Excerpt: With the acquisition of Interpublic, Omnicom will become the world's largest agency holding company. UPDATED with industry comments. - [Start 2025 with smarter, more impactful email marketing](https://martech.org/start-2025-with-smarter-more-impactful-email-marketing.md) - Published: 2024-12-10 - Last Modified: 2024-12-10 - Excerpt: With the new year just weeks away, now’s the time to fine-tune your email marketing strategy - [The 14 most impactful HubSpot updates from November 2024](https://martech.org/14-most-impactful-hubspot-updates-november-2024.md) - Published: 2024-12-10 - Last Modified: 2024-12-09 - Excerpt: HubSpot launched 92 updates last month and we’ve identified the 14 most impactful for your team’s performance and strategy. - [20241210 MT Brief](https://martech.org/20241210-mt-brief.md) - Published: 2024-12-10 - Last Modified: 2024-12-09 - Excerpt: Not available - [Global ad revenue to top $1 trillion, dominated by Google and Meta](https://martech.org/global-ad-revenue-to-top-1-trillion-dominated-by-google-and-meta.md) - Published: 2024-12-09 - Last Modified: 2024-12-09 - Excerpt: The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market. - [How to reframe AI adoption to focus on outcomes, not tools](https://martech.org/how-to-reframe-ai-adoption-to-focus-on-outcomes-not-tools.md) - Published: 2024-12-09 - Last Modified: 2024-12-09 - Excerpt: Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity. - [20241209 MT Brief](https://martech.org/20241209-mt-brief.md) - Published: 2024-12-09 - Last Modified: 2024-12-06 - Excerpt: Not available - [Why bad business decisions can hurt email deliverability](https://martech.org/why-bad-business-decisions-can-hurt-email-deliverability.md) - Published: 2024-12-05 - Last Modified: 2024-12-06 - Excerpt: Seemingly unrelated decisions, from account management to email timing, can block your messages from inboxes. Here’s how to fix it. - [HubSpot to acquire conversational intelligence platform Frame AI](https://martech.org/hubspot-to-acquire-conversational-intelligence-platform-frame-ai.md) - Published: 2024-12-06 - Last Modified: 2024-12-06 - Excerpt: Frame AI will add capabilities to pull insights from unstructured data in emails, calls, meetings and other conversations. - [Where do martech practitioners sit in organizations?](https://martech.org/where-do-martech-practitioners-sit-in-organizations.md) - Published: 2024-12-06 - Last Modified: 2024-12-06 - Excerpt: Organizational placement shapes martech professionals' roles, responsibilities and impact across marketing, IT and product teams. - [Uniphore acquires ActionIQ and Infoworks](https://martech.org/uniphore-acquires-actioniq-and-infoworks.md) - Published: 2024-12-06 - Last Modified: 2024-12-06 - Excerpt: The move gives the company capabilities that are essential to its new Zero Data AI Cloud platform. - [How AI is radically reshaping marketing budgets](https://martech.org/how-ai-is-radically-reshaping-marketing-budgets.md) - Published: 2024-12-05 - Last Modified: 2024-12-06 - Excerpt: Join us for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B) - [A co-pilot approach to genAI (with prompt examples)](https://martech.org/a-co-pilot-approach-to-genai-with-prompt-examples.md) - Published: 2024-12-06 - Last Modified: 2024-12-06 - Excerpt: Train genAI to amplify creativity, maintain brand voice and streamline marketing workflows. - [IAB finalizes retail media networks standards for in-store](https://martech.org/iab-finalizes-retail-media-networks-standards-for-in-store.md) - Published: 2024-12-05 - Last Modified: 2024-12-05 - Excerpt: This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns. - [In 2025, the AI-infused world will require humans bring strategy and judgement](https://martech.org/in-2025-the-ai-infused-world-will-require-humans-bring-strategy-and-judgement.md) - Published: 2024-12-09 - Last Modified: 2024-12-05 - Excerpt: The new marketer is “Position-less” empowered to achieve unprecedented levels of efficiency, execution, and personalization. - [AI-powered martech news and releases: December 5](https://martech.org/ai-powered-martech-news-and-releases-december-5.md) - Published: 2024-12-05 - Last Modified: 2024-12-05 - Excerpt: Nearly half of advertisers mostly trust AI to make campaign decisions without human help, a new report says. - [Why personality data is key to scalable B2B marketing](https://martech.org/why-personality-data-is-key-to-scalable-b2b-marketing.md) - Published: 2024-12-05 - Last Modified: 2024-12-05 - Excerpt: Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success. - [SharkNinja embarks on its Salesforce AI journey](https://martech.org/sharkninja-embarks-on-its-salesforce-ai-journey.md) - Published: 2024-12-05 - Last Modified: 2024-12-05 - Excerpt: Popular appliance brand SharkNinja is testing Agentforce AI as part of its new Salesforce commerce and service capabilities. - [Want to speak at MarTech? Submit your session ideas now for the March 2025 online event!](https://martech.org/interested-in-speaking-at-martech-submit-a-session-pitch.md) - Published: 2024-12-05 - Last Modified: 2024-12-05 - Excerpt: We’re looking for brand marketers and industry experts to speak on a variety of marketing and marketing technology topics. - [20241205 MT Brief](https://martech.org/20241205-mt-brief.md) - Published: 2024-12-05 - Last Modified: 2024-12-04 - Excerpt: Not available - [Retail media networks: What you need to know](https://martech.org/why-we-care-about-retail-media-networks.md) - Published: 2024-12-04 - Last Modified: 2024-12-04 - Excerpt: RMNs are a great opportunity for marketers and ad publishers. However, both groups must first resolve significant technological issues. - [5 steps to ensure business goals lead your martech strategy](https://martech.org/5-steps-to-ensure-business-goals-lead-your-martech-strategy.md) - Published: 2024-12-04 - Last Modified: 2024-12-04 - Excerpt: Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business value. - [How to balance customer experience and returns in ecommerce](https://martech.org/how-to-balance-customer-experience-and-returns-in-ecommerce.md) - Published: 2024-12-04 - Last Modified: 2024-12-04 - Excerpt: With the right strategies, retailers can turn ecommerce returns into an opportunity for building lasting customer loyalty. - [6 things to look for in a B2B influencer](https://martech.org/6-things-to-look-for-in-a-b2b-influencer.md) - Published: 2024-12-04 - Last Modified: 2024-12-04 - Excerpt: LinkedIn research drills down on the traits to look for when selecting B2B influencers to work with. - [Elevate your data strategy: From cookies to universal consent and preferences](https://martech.org/elevate-your-data-strategy-from-cookies-to-universal-consent-and-preferences.md) - Published: 2024-12-03 - Last Modified: 2024-12-03 - Excerpt: See how cookie preferences and first-party data converge to form unified customer profiles. - [Demandbase rethinks ABM amid B2B marketing challenges](https://martech.org/demandbase-rethinks-abm-amid-b2b-marketing-challenges.md) - Published: 2024-12-03 - Last Modified: 2024-12-03 - Excerpt: Veteran ABM platform Demandbase is asking foundational questions about the category as B2B marketers feel the pain. - [20241204 MT Brief](https://martech.org/20241204-mt-brief.md) - Published: 2024-12-04 - Last Modified: 2024-12-03 - Excerpt: Not available - [2024 holiday sales live up to the record-breaking projections](https://martech.org/2024-holiday-sales-live-up-to-the-record-breaking-projections.md) - Published: 2024-12-03 - Last Modified: 2024-12-03 - Excerpt: $13.3 billion in U.S. sales sets a Cyber Monday record as shoppers flock to steep discounts. - [AI is poised to disrupt the world of martech vendors and users](https://martech.org/ai-is-poised-to-disrupt-the-world-of-martech-vendors-and-users.md) - Published: 2024-12-03 - Last Modified: 2024-12-03 - Excerpt: The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating. - [Why organization management is crucial for marketers](https://martech.org/why-organization-management-is-crucial-for-marketers.md) - Published: 2024-12-03 - Last Modified: 2024-12-03 - Excerpt: Lead the charge in shaping martech organizations, ensuring proper training and collaborating with key stakeholders for scalable success. - [Rethinking media mix modeling for today’s complex consumer journey](https://martech.org/rethinking-media-mix-modeling-for-todays-complex-consumer-journey.md) - Published: 2024-12-03 - Last Modified: 2024-12-03 - Excerpt: Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights. - [Informa TechTarget emerges as a B2B data giant](https://martech.org/informa-tech-techtarget-merger-would-create-a-b2b-data-giant.md) - Published: 2024-12-02 - Last Modified: 2024-12-02 - Excerpt: Nearly a year after it was proposed, and days after approval from shareholders, the Informa TechTarget merger is official. - [20241203 MT Brief](https://martech.org/20241203-mt-brief.md) - Published: 2024-12-03 - Last Modified: 2024-12-02 - Excerpt: Not available - [Why causal AI is the answer for smarter marketing](https://martech.org/why-causal-ai-is-the-answer-for-smarter-marketing.md) - Published: 2024-12-02 - Last Modified: 2024-12-02 - Excerpt: In turbulent SaaS and B2B markets, causal AI enables marketers to defend their investments and optimize GTM strategies. - [How Walmart, BMW and Heinz use AI partnerships to grow their business](https://martech.org/how-walmart-bmw-and-heinz-use-ai-partnerships-to-grow-their-business.md) - Published: 2024-12-02 - Last Modified: 2024-12-02 - Excerpt: Here are four principles for identifying and building strategic alliances with AI leaders. - [Will big tech burst the AI bubble?](https://martech.org/will-big-tech-burst-the-ai-bubble.md) - Published: 2024-11-27 - Last Modified: 2024-12-02 - Excerpt: Google, Microsoft, Apple and Meta are battling for AI supremacy. Can newcomers compete, or is integration the ultimate advantage? - [GenAI must win consumer trust if it is going to transform search marketing](https://martech.org/gen-ai-must-win-consumer-trust-if-it-is-going-to-transform-search-marketing.md) - Published: 2024-12-02 - Last Modified: 2024-12-02 - Excerpt: A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, - [20241202 MT Brief](https://martech.org/20241202-mt-brief.md) - Published: 2024-12-02 - Last Modified: 2024-11-27 - Excerpt: Not available - [How to build AI strategies that prioritize people](https://martech.org/how-to-build-ai-strategies-that-prioritize-people.md) - Published: 2024-11-27 - Last Modified: 2024-11-27 - Excerpt: Don’t forget the human element in your AI strategy. Here’s why soft skills and inclusive strategies are key to organizational readiness. - [Holiday ecommerce start surpasses record-breaking forecast](https://martech.org/holiday-ecommerce-start-surpasses-record-breaking-forecast.md) - Published: 2024-11-27 - Last Modified: 2024-11-27 - Excerpt: Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays. - [20241127 MT Brief](https://martech.org/20241127-mt-brief.md) - Published: 2024-11-27 - Last Modified: 2024-11-26 - Excerpt: Not available - [The war on DEI is hitting marketing and hurting business](https://martech.org/the-war-on-dei-is-hitting-marketing-and-hurting-business.md) - Published: 2024-11-26 - Last Modified: 2024-11-26 - Excerpt: A huge amount of research shows diverse companies perform better. So why are many of them gutting DEI initiatives? - [How marketers can stop fueling customer churn for good](https://martech.org/how-marketers-can-stop-fueling-customer-churn-for-good.md) - Published: 2024-11-26 - Last Modified: 2024-11-26 - Excerpt: Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth. - [11 essential SEO elements you should be tracking](https://martech.org/11-essential-seo-elements-you-should-be-tracking.md) - Published: 2024-11-26 - Last Modified: 2024-11-26 - Excerpt: Stay on top of SEO performance by tracking technical and on-page changes, and using the right tools to simplify your efforts. - [9 things to assess when auditing your CX tech](https://martech.org/9-things-to-assess-when-auditing-your-cx-tech.md) - Published: 2024-11-26 - Last Modified: 2024-11-26 - Excerpt: Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences. - [20241126 MT Brief](https://martech.org/20241126-mt-brief.md) - Published: 2024-11-26 - Last Modified: 2024-11-25 - Excerpt: Not available - [Improving customer experience with zero-party data: Best of the MarTechBot](https://martech.org/improve-customer-experience-with-zero-party-data-best-of-the-martechbot.md) - Published: 2024-11-25 - Last Modified: 2024-11-25 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using zero-party strategies to boost customer experience. - [A holiday gift guide for marketers](https://martech.org/a-holiday-gift-guide-for-marketers.md) - Published: 2024-11-25 - Last Modified: 2024-11-25 - Excerpt: From high-tech tools to thoughtful workspace enhancers, these gifts will show your marketing team you appreciate their unique contributions. - [3 steps to increase your martech budget](https://martech.org/3-steps-to-increase-your-martech-budget.md) - Published: 2024-11-25 - Last Modified: 2024-11-25 - Excerpt: With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments. - [20241125 MT Brief](https://martech.org/20241125-mt-brief.md) - Published: 2024-11-25 - Last Modified: 2024-11-22 - Excerpt: Not available - [6 steps to help improve your customer experience with AI](https://martech.org/6-steps-improving-customer-experience-ai.md) - Published: 2024-11-22 - Last Modified: 2024-11-22 - Excerpt: It's easy for customers to get frustrated at handoffs between different AI tools and to human service agents. - [AI is ringing in big holiday shopping changes](https://martech.org/ai-is-ringing-in-big-holiday-shopping-changes.md) - Published: 2024-11-22 - Last Modified: 2024-11-22 - Excerpt: Global commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks. - [DOJ pushing the sale of Chrome sparks industry debate over web’s future](https://martech.org/doj-pushing-the-sale-of-chrome-sparks-industry-debate-over-webs-future.md) - Published: 2024-11-22 - Last Modified: 2024-11-22 - Excerpt: Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product. - [20241122 MT Brief](https://martech.org/20241122-mt-brief.md) - Published: 2024-11-22 - Last Modified: 2024-11-21 - Excerpt: Not available - [Customer experience management in the age of agentic AI](https://martech.org/what-is-customer-experience-management-in-the-age-of-agentic-ai.md) - Published: 2024-11-21 - Last Modified: 2024-11-21 - Excerpt: High-profile vendors are headed towards fully automating the customer service experience. Time to think about what experience management really means. - [Salesforce: AI will drive $61 billion in online Cyber Week sales](https://martech.org/salesforce-ai-will-drive-61-billion-in-online-cyber-week-sales.md) - Published: 2024-11-21 - Last Modified: 2024-11-21 - Excerpt: Cyber Week sales of over $300 billion will account for 23% of holiday 2024 purchases. - [AI-powered martech releases and news: November 21](https://martech.org/ai-powered-martech-releases-and-news-november-21.md) - Published: 2024-11-21 - Last Modified: 2024-11-21 - Excerpt: In China, an AI-powered robot autonomously convinced 12 other robots to walk off the job over work conditions. - [AI readiness checklist: 7 key steps to a successful integration](https://martech.org/ai-readiness-checklist-7-key-steps-to-a-successful-integration.md) - Published: 2024-11-21 - Last Modified: 2024-11-21 - Excerpt: What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more. - [Zeta stock rebounds after detailed report rebuttal](https://martech.org/zeta-stock-rebounds-after-detailed-report-rebuttal.md) - Published: 2024-11-21 - Last Modified: 2024-11-21 - Excerpt: The AI marketing cloud provider highlighted the accuracy of its financial statements and refuted claims of 'round tripping.' - [SMS deliverability: What you need to know](https://martech.org/sms-deliverability-what-you-need-to-know.md) - Published: 2024-10-24 - Last Modified: 2024-11-21 - Excerpt: Take advantage of the profitable SMS messaging channel by ensuring deliverability through domain approval, compliance and a solid content strategy. - [20241121 MT Brief](https://martech.org/20241121-mt-brief.md) - Published: 2024-11-21 - Last Modified: 2024-11-20 - Excerpt: Not available - [5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration](https://martech.org/5-ways-to-integrate-linkedin-with-your-crm.md) - Published: 2024-11-19 - Last Modified: 2024-11-20 - Excerpt: Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can do it. - [How to revolutionize your market segmentation with genAI](https://martech.org/how-to-revolutionize-your-market-segmentation-with-genai.md) - Published: 2024-11-07 - Last Modified: 2024-11-20 - Excerpt: This walkthrough shows you how to use multiple AI models to uncover hidden market opportunities. - [How to streamline martech stack management using AirTable, Make and Slack](https://martech.org/how-to-streamline-martech-stack-management-using-airtable-make-and-slack.md) - Published: 2024-10-23 - Last Modified: 2024-11-20 - Excerpt: Discover an easy-to-use system to evaluate, collaborate, deploy and manage your martech stack in this walkthrough. - [How to use AI and automation to organize your content marketing](https://martech.org/use-ai-automation-organize-content-marketing.md) - Published: 2024-11-20 - Last Modified: 2024-11-20 - Excerpt: Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized. - [Google reshapes in-store shopping with AI-powered comparisons](https://martech.org/google-reshapes-in-store-shopping-with-ai-powered-comparisons.md) - Published: 2024-11-20 - Last Modified: 2024-11-20 - Excerpt: A click on the phone will give consumers shopping updates, including real-time price comparisons and local inventory searches. - [How marketing data can make your performance review go from stress to success](https://martech.org/how-marketing-data-can-make-your-performance-review-go-from-stress-to-success.md) - Published: 2024-11-20 - Last Modified: 2024-11-20 - Excerpt: Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals. - [Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing](https://martech.org/stop-killing-customer-engagement-with-assembly-line-marketing-embrace-position-less-marketing.md) - Published: 2024-11-20 - Last Modified: 2024-11-19 - Excerpt: Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints. - [20241120 MT Brief](https://martech.org/20241120-mt-brief.md) - Published: 2024-11-20 - Last Modified: 2024-11-19 - Excerpt: Not available - [DOJ seeks sale of Chrome in Google antitrust case](https://martech.org/doj-seeks-sale-of-chrome-in-google-antitrust-case.md) - Published: 2024-11-19 - Last Modified: 2024-11-19 - Excerpt: The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts. - [5 ways B2B differs from B2C — and 3 ways they align](https://martech.org/5-ways-b2b-differs-from-b2c-and-3-ways-they-align.md) - Published: 2024-11-19 - Last Modified: 2024-11-19 - Excerpt: Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters. - [Use conversion rate as your key email marketing metric](https://martech.org/use-conversion-rate-as-your-key-email-marketing-metric.md) - Published: 2024-11-18 - Last Modified: 2024-11-18 - Excerpt: Conversion rate is an under-utilized marketing metric. Here's how you can use it to understand and optimize list growth, engagement and bottom-line performance.  - [20241119 MT Brief](https://martech.org/20241119-mt-brief.md) - Published: 2024-11-19 - Last Modified: 2024-11-18 - Excerpt: Not available - [5 ways to use project management data to enhance operational best practices](https://martech.org/5-ways-to-use-project-management-data-to-enhance-operational-best-practices.md) - Published: 2024-11-18 - Last Modified: 2024-11-18 - Excerpt: Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth. - [TikTok launches AI video generation tool for marketers](https://martech.org/tiktok-launches-ai-video-generation-tool-for-marketers.md) - Published: 2024-11-18 - Last Modified: 2024-11-18 - Excerpt: Symphony Creative Studio turns product descriptions or URLs into video clips. - [Zeta to address financial accusations after stock price drops 34%](https://martech.org/zeta-to-address-financial-accusations-after-stock-price-drops-34.md) - Published: 2024-11-18 - Last Modified: 2024-11-18 - Excerpt: Short-seller's report charges AI marketing cloud provider with questionable accounting practices and running consent farms to collect data. - [20241118 MT Brief](https://martech.org/20241118-mt-brief.md) - Published: 2024-11-18 - Last Modified: 2024-11-15 - Excerpt: Not available - [How to grow your organic reach with behavioral analytics insights](https://martech.org/how-to-grow-your-organic-reach-with-behavioral-analytics-insights.md) - Published: 2024-11-15 - Last Modified: 2024-11-15 - Excerpt: Learn the key metrics, tools and strategies to unlock user behavior insights and create a more engaging site experience. - [4 tips for helping your email marketing team stay organized](https://martech.org/4-tips-for-helping-your-email-marketing-team-stay-organized.md) - Published: 2024-11-15 - Last Modified: 2024-11-15 - Excerpt: Organization is the unsung hero of email marketing success, and it's especially important during the busiest times of the year. - [How advanced customer journey analytics is shaping the future of engagement](https://martech.org/how-advanced-customer-journey-analytics-is-shaping-the-future-of-engagement.md) - Published: 2024-11-14 - Last Modified: 2024-11-14 - Excerpt: See how advanced customer journey analytics enables businesses to craft personalized experiences that meet modern customer expectations. - [Marketers discuss their first-party data strategies](https://martech.org/marketers-discuss-their-first-party-data-strategies.md) - Published: 2024-11-15 - Last Modified: 2024-11-14 - Excerpt: First-party data is still critical to personalization and customer experience, whatever ends up happening to third-party cookies. - [20241115 MT Brief](https://martech.org/20241115-mt-brief.md) - Published: 2024-11-15 - Last Modified: 2024-11-14 - Excerpt: Not available - [Marketers link AI to revenue growth and plan to increase 2025 investments](https://martech.org/marketers-link-ai-to-revenue-growth-and-plan-to-increase-2025-investments.md) - Published: 2024-11-14 - Last Modified: 2024-11-14 - Excerpt: 95% of marketers plan to up AI investments next year, acknowledging AI is boosting revenue and essential for career advancement, a study from Invoca finds. - [Why marketers must move from retention tactics to customer respect](https://martech.org/why-marketers-must-move-from-retention-tactics-to-customer-respect.md) - Published: 2024-11-14 - Last Modified: 2024-11-14 - Excerpt: Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty. - [20241114 MT Brief](https://martech.org/20241114-mt-brief.md) - Published: 2024-11-14 - Last Modified: 2024-11-13 - Excerpt: Not available - [DemandScience and Terminus merge, keeping data at the center of B2B marketing](https://martech.org/demandscience-terminus-merger.md) - Published: 2024-11-13 - Last Modified: 2024-11-13 - Excerpt: These are interesting times in B2B marketing, a crowded space with a loud debate around strategy. - [How marketing leaders can transform marketing from a support function to a growth driver](https://martech.org/how-marketing-leaders-can-transform-marketing-from-a-support-function-to-a-growth-driver.md) - Published: 2024-11-13 - Last Modified: 2024-11-13 - Excerpt: Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen? - [Sinch introduces RCS features in Customer Dashboard](https://martech.org/sinch-introduces-rcs-features-in-customer-dashboard.md) - Published: 2024-11-13 - Last Modified: 2024-11-13 - Excerpt: Following the iOS 18 update, many more phones have RCS. Now marketers can reach these users with rich content. - [How autonomous AI pipelines will transform marketing campaigns](https://martech.org/how-autonomous-ai-pipelines-will-transform-marketing-campaigns.md) - Published: 2024-11-13 - Last Modified: 2024-11-13 - Excerpt: AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and their future? - [Get ready for 2025 with insights from industry leaders](https://martech.org/get-ready-for-2025-with-insights-from-industry-leaders.md) - Published: 2024-11-13 - Last Modified: 2024-11-13 - Excerpt: The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers. - [20241113 MT Brief](https://martech.org/20241113-mt-brief.md) - Published: 2024-11-13 - Last Modified: 2024-11-12 - Excerpt: Not available - [Why your marketing team needs training, not just tech, in the age of AI](https://martech.org/why-your-marketing-team-needs-training-not-just-tech-in-the-age-of-ai.md) - Published: 2024-11-12 - Last Modified: 2024-11-12 - Excerpt: AI promises big wins, but tools alone won’t get you there. It’s your team’s skills and adaptability that truly unlock AI’s potential. - [Consumers are underwhelmed by AI experiences](https://martech.org/consumers-are-underwhelmed-by-ai-experiences.md) - Published: 2024-11-12 - Last Modified: 2024-11-12 - Excerpt: Less than a third of consumers believe AI-powered experiences meet their expectations and 40% are skeptical about it, according to a new Lippincott study. - [20241112 MT Brief](https://martech.org/20241112-mt-brief.md) - Published: 2024-11-12 - Last Modified: 2024-11-11 - Excerpt: Not available - [20241111 MT Brief](https://martech.org/20241111-mt-brief.md) - Published: 2024-11-11 - Last Modified: 2024-11-11 - Excerpt: Not available - [Why generational stereotypes are failing marketers and how to move past labels](https://martech.org/why-generational-stereotypes-are-failing-marketers-and-how-to-move-past-labels.md) - Published: 2024-11-11 - Last Modified: 2024-11-11 - Excerpt: Stereotypes limit real market understanding and the benefits of a nuanced approach. Here’s what to do instead. - [How to use post-campaign data to make your marketing better](https://martech.org/how-to-use-post-campaign-data-to-make-your-marketing-better.md) - Published: 2024-11-08 - Last Modified: 2024-11-11 - Excerpt: Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops. - [Picking a marketing performance management platform: Best of the MarTechBot](https://martech.org/picking-a-marketing-performance-management-platform-best-of-the-martechbot.md) - Published: 2024-11-11 - Last Modified: 2024-11-11 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Selecting the right MPM platform to launch a new product. - [What did marketers and marketing ops professionals learn in 2024?](https://martech.org/what-did-marketers-and-marketing-ops-professionals-learn-in-2024.md) - Published: 2024-11-11 - Last Modified: 2024-11-11 - Excerpt: From new uses of AI to a closer eye on email deliverability, 2024 brought opportunities for marketers to expand their knowledge and grow. - [The execution team’s role in a martech center of excellence](https://martech.org/the-execution-teams-role-in-a-martech-center-of-excellence.md) - Published: 2024-11-11 - Last Modified: 2024-11-11 - Excerpt: See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences. - [20241108 MT Brief](https://martech.org/20241108-mt-brief.md) - Published: 2024-11-08 - Last Modified: 2024-11-08 - Excerpt: Not available - [Maximizing your B2B paid media ROI with alternative platforms](https://martech.org/maximizing-your-b2b-paid-media-roi-with-alternative-platforms.md) - Published: 2024-11-08 - Last Modified: 2024-11-08 - Excerpt: Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results. - [How managed WordPress hosting can level up your SEO](https://martech.org/how-managed-wordpress-hosting-can-level-up-your-seo.md) - Published: 2024-11-13 - Last Modified: 2024-11-07 - Excerpt: Search engines like websites that are fast, secure and reliable. - [Is product-led growth a GTM silver bullet?](https://martech.org/is-product-led-growth-a-gtm-silver-bullet.md) - Published: 2024-11-07 - Last Modified: 2024-11-07 - Excerpt: A renewed interest in this GTM motion comes against the backdrop of faltering traditional B2B strategies. - [The 14 HubSpot updates from October 2024 you don’t want to miss](https://martech.org/14-top-hubspot-updates-from-october-2024.md) - Published: 2024-11-06 - Last Modified: 2024-11-07 - Excerpt: We’ve distilled HubSpot’s 92 updates for October into the 14 most impactful changes for managers and admins. - [Why B2B CMOs are frustrated with ABM platforms](https://martech.org/why-b2b-cmos-are-frustrated-with-abm-platforms.md) - Published: 2024-11-07 - Last Modified: 2024-11-07 - Excerpt: Unsure about your ABM platform's value? Learn the pitfalls, from high costs to cross-department challenges, and explore agile alternatives. - [AI-powered martech news and releases: November 7](https://martech.org/ai-powered-martech-news-and-releases-november-7.md) - Published: 2024-11-07 - Last Modified: 2024-11-07 - Excerpt: AI is beginning to add its power to the challenging marketing attribution space. - [20241107 MT Brief](https://martech.org/20241107-mt-brief.md) - Published: 2024-11-07 - Last Modified: 2024-11-06 - Excerpt: Not available - [What makes content go viral, backed by research](https://martech.org/what-makes-content-go-viral-backed-by-research.md) - Published: 2024-11-06 - Last Modified: 2024-11-06 - Excerpt: Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media. - [How TikTok is transforming brand advertising](https://martech.org/how-tiktok-is-transforming-brand-advertising.md) - Published: 2024-11-06 - Last Modified: 2024-11-06 - Excerpt: Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into a must-have marketing platform. - [Balancing storytelling, culture, martech and AI for long-term profitability](https://martech.org/balancing-storytelling-culture-martech-and-ai-for-long-term-profitability.md) - Published: 2024-11-06 - Last Modified: 2024-11-06 - Excerpt: See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes. - [20241106 MT Brief](https://martech.org/20241106-mt-brief.md) - Published: 2024-11-06 - Last Modified: 2024-11-05 - Excerpt: Not available - [3 must-send emails to maximize your Black Friday campaign](https://martech.org/3-must-send-emails-to-maximize-your-black-friday-campaign.md) - Published: 2024-11-05 - Last Modified: 2024-11-05 - Excerpt: Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year. - [Can attention really drive campaign success?](https://martech.org/can-attention-really-drive-campaign-success.md) - Published: 2024-11-05 - Last Modified: 2024-11-05 - Excerpt: Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution are also crucial. - [Branding phone calls improves customer trust](https://martech.org/branding-phone-calls-improves-customer-trust.md) - Published: 2024-11-05 - Last Modified: 2024-11-05 - Excerpt: Including rich content on a phone call, like the company name and logo, makes people more likely to answer. - [20241105 MT Brief](https://martech.org/20241105-mt-brief.md) - Published: 2024-11-05 - Last Modified: 2024-11-04 - Excerpt: Not available - [Why B2B marketing must adopt B2C tactics](https://martech.org/why-b2b-marketing-must-adopt-b2c-tactics.md) - Published: 2024-11-04 - Last Modified: 2024-11-04 - Excerpt: Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals. - [Transition to a career in martech: Best of the MarTechBot](https://martech.org/transition-to-a-career-in-martech-best-of-the-martechbot.md) - Published: 2024-11-04 - Last Modified: 2024-11-04 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Skills that translate to martech roles. - [3 tips for cutting through the DTC noise with marketing data ](https://martech.org/3-tips-for-cutting-through-the-dtc-noise-with-marketing-data.md) - Published: 2024-11-04 - Last Modified: 2024-11-04 - Excerpt: Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling. - [What is personalized marketing and how is it used today?](https://martech.org/what-is-personalized-marketing-and-how-is-it-used-today.md) - Published: 2024-10-09 - Last Modified: 2024-11-04 - Excerpt: How personalization tactics can transform campaigns, plus the future of personalization in a time of increasing privacy concerns. - [20241104 MT Brief](https://martech.org/20241104-mt-brief.md) - Published: 2024-11-04 - Last Modified: 2024-11-01 - Excerpt: Not available - [Pega unveils latest Infinity platform](https://martech.org/pega-unveils-latest-infinity-platform.md) - Published: 2024-11-01 - Last Modified: 2024-11-01 - Excerpt: Pega's genAI, decisioning, sales and service news makes good on promises from this year's PegaWorld. - [Why account-based expansion is B2B’s next growth lever](https://martech.org/why-account-based-expansion-is-b2bs-next-growth-lever.md) - Published: 2024-11-01 - Last Modified: 2024-11-01 - Excerpt: Struggling with rising acquisition costs? Unlock hidden revenue by shifting your ABM approach to focus on account-based expansion. - [Why starting small with AI pilots before scaling is a mistake](https://martech.org/why-starting-small-with-ai-pilots-before-scaling-is-a-mistake.md) - Published: 2024-11-01 - Last Modified: 2024-11-01 - Excerpt: AI pilots sound low risk, but starting small can delay ROI and cause fragmentation. Here’s what to do instead to drive real results. - [New horizons for data-driven direct mail marketing](https://martech.org/new-horizons-for-data-driven-direct-mail-marketing.md) - Published: 2024-10-31 - Last Modified: 2024-11-01 - Excerpt: The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI is still good, marketers say. - [How search analytics can tailor messaging and maximize performance](https://martech.org/how-search-analytics-can-tailor-messaging-and-maximize-performance.md) - Published: 2024-10-31 - Last Modified: 2024-11-01 - Excerpt: Organic search insights go beyond keywords. Use them to uncover consumer needs, tailor messaging and enhance marketing across channels. - [What’s next for Google’s third-party cookie saga?](https://martech.org/whats-next-for-googles-third-party-cookie-saga.md) - Published: 2024-11-01 - Last Modified: 2024-11-01 - Excerpt: A conversation with Konrad Feldman, CEO and co-founder of Quantcast, about where the cookie saga goes from here. - [ChatGPT search officially launches](https://martech.org/chatgpt-search-officially-launches.md) - Published: 2024-10-31 - Last Modified: 2024-11-01 - Excerpt: OpenAI is beginning its long-awaited ChatGPT search product – with a wider rollout in the coming months. - [20241101 MT Brief](https://martech.org/20241101-mt-brief.md) - Published: 2024-11-01 - Last Modified: 2024-10-31 - Excerpt: Not available - [This is what the ‘typical’ martech replacement looks like](https://martech.org/typical-martech-replacement.md) - Published: 2024-10-31 - Last Modified: 2024-10-31 - Excerpt: It starts with managers looking for new features and ends three to six months later with a new tool for the team. - [AI-powered martech news and releases: October 31](https://martech.org/ai-powered-martech-news-and-releases-october-31.md) - Published: 2024-10-31 - Last Modified: 2024-10-31 - Excerpt: Do customers trust AI? 60% said yes in one survey, but 52% are worried about it in another survey. Do they trust companies with AI? Not much. - [How genAI can fill the trust gap for brands](https://martech.org/how-genai-can-fill-the-trust-gap-for-brands.md) - Published: 2024-10-31 - Last Modified: 2024-10-31 - Excerpt: Brands like Saks are using genAI to build trust and improve customer experience transparently. - [How to use generative AI to reduce friction and convert car buyers](https://martech.org/how-to-use-generative-ai-to-reduce-friction-and-convert-car-buyers.md) - Published: 2024-10-31 - Last Modified: 2024-10-31 - Excerpt: See how AI-driven pre-approvals break down barriers in auto finance, creating a secure and accessible loan experience for Hispanic consumers. - [Beyond the funnel: A new approach to content marketing](https://martech.org/beyond-the-funnel-a-new-approach-to-content-marketing.md) - Published: 2024-10-30 - Last Modified: 2024-10-30 - Excerpt: B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins. - [Get more out of your webinars and virtual events with 24/7 engagement](https://martech.org/get-more-out-of-your-webinars-and-virtual-events-with-24-7-engagement.md) - Published: 2024-10-30 - Last Modified: 2024-10-30 - Excerpt: Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy. - [Is it time to clean out your martech stack?](https://martech.org/is-it-time-to-clean-out-your-martech-stack.md) - Published: 2024-10-30 - Last Modified: 2024-10-30 - Excerpt: Conduct a thorough audit of your martech use right now and subsequent annual audits will be that much easier. Here's how. - [Modern email marketing: Data privacy, bulk email restrictions and more](https://martech.org/modern-email-marketing-data-privacy-bulk-email-restrictions-and-more.md) - Published: 2024-04-30 - Last Modified: 2024-10-30 - Excerpt: From the Spring 2024 MarTech Conference, our experts lead a lively discussion about email marketing. - [Understanding customer identity without third-party cookies](https://martech.org/understanding-customer-identity-without-third-party-cookies.md) - Published: 2024-05-07 - Last Modified: 2024-10-30 - Excerpt: Angelina Eng from the IAB and Ken Zachmann, CEO, Diverge Digital Media, discuss issues around customer identity without third-party cookies - [20241031 MT Brief](https://martech.org/20241031-mt-brief.md) - Published: 2024-10-31 - Last Modified: 2024-10-30 - Excerpt: Not available - [How AI impacts the customer experience, when it’s done well](https://martech.org/how-ai-impacts-the-customer-experience-when-its-done-well.md) - Published: 2024-05-14 - Last Modified: 2024-10-30 - Excerpt: This insightful conversation about the current uses and future applications of AI in marketing was recorded at the Spring 2024 MarTech Conference. - [Getting the most out of your martech applications](https://martech.org/getting-the-most-out-of-your-martech-applications.md) - Published: 2024-05-28 - Last Modified: 2024-10-30 - Excerpt: With budgets tight, marketers need to show return on their martech spend. - [Demand gen vs. lead gen: Have we reached a final verdict?](https://martech.org/demand-gen-vs-lead-gen-have-we-reached-a-final-verdict.md) - Published: 2024-06-04 - Last Modified: 2024-10-30 - Excerpt: A report from HockeyStack says a demand generation strategy is superior to lead generation. We talked with the author to find out why. - [What CX leaders do that laggards don’t](https://martech.org/what-cx-leaders-do-that-laggards-dont.md) - Published: 2024-07-31 - Last Modified: 2024-10-30 - Excerpt: We spent 10 minutes discussing the latest research on customer experience with Holden Bale, Global Head of Experience & Commerce at Merkle. - [What are marketers’ investment priorities as 2024 winds down?](https://martech.org/marketers-investment-priorities-2025.md) - Published: 2024-10-10 - Last Modified: 2024-10-30 - Excerpt: We spoke with Juliette Aiken, CMO of Dotdigital, about the investment priorities CMOs identified in the company’s CMO Tracker survey. - [What’s the role of marketing in a crisis?](https://martech.org/whats-the-role-of-marketing-in-a-crisis.md) - Published: 2024-10-18 - Last Modified: 2024-10-30 - Excerpt: Jessica Shapiro, CMO of LiveRamp, shares her thoughts on why marketing should lead the response in times of crisis. - [Making sense of the $3 billion market for B2B marketing data](https://martech.org/making-sense-of-the-3-billion-market-for-b2b-marketing-data.md) - Published: 2024-10-25 - Last Modified: 2024-10-30 - Excerpt: How are B2B marketers using all of this data? Where do they get it? How do they choose data providers? Let's get some answers. - [The biggest ideal customer profile mistakes businesses make — and how to fix them](https://martech.org/the-biggest-ideal-customer-profile-mistakes-businesses-make-and-how-to-fix-them.md) - Published: 2024-10-30 - Last Modified: 2024-10-30 - Excerpt: Beyond customers, you have payers, deciders and users. Avoid costly targeting mistakes by focusing on the right roles and profitability. - [20241030 MT Brief](https://martech.org/20241030-mt-brief.md) - Published: 2024-10-30 - Last Modified: 2024-10-29 - Excerpt: Not available - [20241029 MT Brief](https://martech.org/20241029-mt-brief-2.md) - Published: 2024-10-29 - Last Modified: 2024-10-29 - Excerpt: Not available - [Political ad spending shifts regional CTV costs for brands](https://martech.org/political-ad-spending-shifts-regional-ctv-costs-for-brands.md) - Published: 2024-10-29 - Last Modified: 2024-10-29 - Excerpt: As national advertisers divert spending to non-swing states, regional advertisers get some relief. - [5 ways to jump start AI adoption](https://martech.org/5-ways-jump-start-ai-adoption.md) - Published: 2024-10-29 - Last Modified: 2024-10-29 - Excerpt: Marketers must bridge the gap between rapid AI advancements and lagging adoption — or risk being left behind. - [How content is critical to a winning ecommerce strategy](https://martech.org/how-content-is-critical-to-a-winning-ecommerce-strategy.md) - Published: 2024-10-29 - Last Modified: 2024-10-29 - Excerpt: Get winning strategies for product discovery, driving traffic, and personalization - [12 ways to use a customer data platform](https://martech.org/12-ways-to-use-a-customer-data-platform.md) - Published: 2024-10-29 - Last Modified: 2024-10-29 - Excerpt: Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more. - [5 steps to marketing innovation with creative problem-solving](https://martech.org/5-steps-to-marketing-innovation-with-creative-problem-solving.md) - Published: 2024-10-29 - Last Modified: 2024-10-29 - Excerpt: Break free from boring ideas with these actionable steps to spark innovation and solve marketing problems. - [20241029 MT Brief](https://martech.org/20241029-mt-brief.md) - Published: 2024-10-29 - Last Modified: 2024-10-28 - Excerpt: Not available - [When and how to use images in B2B emails](https://martech.org/when-and-how-to-use-images-in-b2b-emails.md) - Published: 2024-10-28 - Last Modified: 2024-10-28 - Excerpt: Creative ideas to balance visuals with functionality in your B2B emails — even in Outlook-dominated inboxes. - [What an honest MOps job posting looks like](https://martech.org/what-an-honest-mops-job-posting-looks-like.md) - Published: 2024-10-28 - Last Modified: 2024-10-28 - Excerpt: Martech roles demand both creativity and logic. This honest take on MOps job postings illustrates the complexities and contradictions. - [Why is the IAB suing to block the FTC rule making it easier to cancel subscriptions?](https://martech.org/why-is-the-iab-suing-to-block-the-ftc-rule-making-it-easier-to-cancel-subscriptions.md) - Published: 2024-10-28 - Last Modified: 2024-10-28 - Excerpt: The IAB's unprecedented decision to sue may have as much to do with a radically changed legal landscape as with the merits of the case. - [Reaching consumers in the age of AI: What you need to know about search and social media](https://martech.org/reaching-consumers-in-the-age-of-ai-what-you-need-to-know-about-search-and-social-media.md) - Published: 2024-10-28 - Last Modified: 2024-10-28 - Excerpt: Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media. - [How to develop a customer marketing strategy from scratch with Google Gemini](https://martech.org/how-a-free-ai-tool-will-help-you-develop-a-customer-marketing-strategy.md) - Published: 2024-10-25 - Last Modified: 2024-10-28 - Excerpt: Mining customer data for insights, and turning those insights into actions, is easier than ever before. - [20241028 MT Brief](https://martech.org/20241028-mt-brief.md) - Published: 2024-10-28 - Last Modified: 2024-10-25 - Excerpt: Not available - [Composability has arrived, says MessageGears](https://martech.org/composability-has-arrived-says-messagegears.md) - Published: 2024-10-25 - Last Modified: 2024-10-25 - Excerpt: Let's take a close look at the claim that composable CDPs are here to stay. - [Why you’re probably underutilizing email sequences](https://martech.org/why-youre-probably-underutilizing-email-sequences.md) - Published: 2024-10-25 - Last Modified: 2024-10-25 - Excerpt: Go beyond cold outreach with email sequences. Automate follow-ups, reminders and more to keep your audience engaged. - [A marketer’s guide to implementing generative AI](https://martech.org/a-marketers-guide-to-implementing-generative-ai.md) - Published: 2024-10-25 - Last Modified: 2024-10-25 - Excerpt: Actionable insights for adopting genAI in marketing, from establishing a cross-functional AI council to improving data governance. - [6 outdated AI marketing trends you should retire in 2025](https://martech.org/6-outdated-ai-marketing-trends-you-should-retire-in-2025.md) - Published: 2024-10-28 - Last Modified: 2024-10-25 - Excerpt: As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why. - [20241024 MT Brief](https://martech.org/20241024-mt-brief-2.md) - Published: 2024-10-24 - Last Modified: 2024-10-24 - Excerpt: Not available - [AI-powered martech news and releases: October 24](https://martech.org/ai-powered-martech-news-and-releases-october-24.md) - Published: 2024-10-24 - Last Modified: 2024-10-24 - Excerpt: 77% of U.S. workers say they don't know how to use their new AI tools, according to a new report. - [Marketers should make time for time management](https://martech.org/marketers-should-make-time-for-time-management.md) - Published: 2024-10-24 - Last Modified: 2024-10-24 - Excerpt: Prioritize your health alongside campaign goals to improve your personal wellness and professional productivity. - [Your audience isn’t who you think — AI knows better](https://martech.org/your-audience-isnt-who-you-think-ai-knows-better.md) - Published: 2024-10-29 - Last Modified: 2024-10-24 - Excerpt: How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement. - [Unlock the real value of genAI in martech](https://martech.org/unlock-the-real-value-of-genai-in-martech.md) - Published: 2024-10-24 - Last Modified: 2024-10-24 - Excerpt: Learn which generative AI solutions deliver tangible martech results — boosting efficiency and scaling operations effectively. - [How to align teams early with a strategic event workshop](https://martech.org/how-to-align-teams-early-with-a-strategic-event-workshop.md) - Published: 2024-10-21 - Last Modified: 2024-10-24 - Excerpt: Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes. - [20241024 MT Brief](https://martech.org/20241024-mt-brief.md) - Published: 2024-10-24 - Last Modified: 2024-10-23 - Excerpt: Not available - [Google Performance Max gets new AI-powered video creation, asset testing](https://martech.org/google-performance-max-gets-new-ai-powered-video-creation-asset-testing.md) - Published: 2024-10-23 - Last Modified: 2024-10-23 - Excerpt: Company integrates advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities. - [The service model evolving around CDPs](https://martech.org/the-service-model-evolving-around-cdps.md) - Published: 2024-10-22 - Last Modified: 2024-10-23 - Excerpt: CDPs are adding new capabilities and finding new uses across the organization. Getting the most from them may mean looking beyond the vendor. - [M&A activity increases in martech sector, while investment, new products slow down](https://martech.org/ma-activity-increases-in-martech-sector-while-investment-new-products-slow-down.md) - Published: 2024-10-23 - Last Modified: 2024-10-23 - Excerpt: New martech product releases were down from Q2, but up year over year, according to CabinetM’s Q3 2024 MarTech Innovation Report. - [Discounts and election fatigue: What to expect for the holidays](https://martech.org/discounts-and-election-fatigue-what-to-expect-for-the-holidays.md) - Published: 2024-10-22 - Last Modified: 2024-10-22 - Excerpt: A somewhat under-performing Amazon Prime event won’t dampen expectations for big revenues this holiday season. - [How to revamp your lead scoring strategy for 2025](https://martech.org/how-to-revamp-your-lead-scoring-strategy-for-2025.md) - Published: 2024-10-22 - Last Modified: 2024-10-22 - Excerpt: Enhance your model using engagement and demographic insights, company attributes and negative scoring to focus on high-value leads. - [Salesforce unveils integrated ecommerce storefronts](https://martech.org/salesforce-unveils-integrated-ecommerce-storefronts.md) - Published: 2024-10-22 - Last Modified: 2024-10-22 - Excerpt: Salesforce Starter and Pro Suites now have ecommerce storefront capabilities alongside marketing, sales and service. - [Use AI to supercharge your ABM campaigns](https://martech.org/use-ai-to-supercharge-your-abm-campaigns.md) - Published: 2024-10-22 - Last Modified: 2024-10-22 - Excerpt: Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge. - [20241023 MT Brief](https://martech.org/20241023-mt-brief.md) - Published: 2024-10-23 - Last Modified: 2024-10-22 - Excerpt: Not available - [The age of personalization: How to prepare when nobody’s prepared](https://martech.org/the-age-of-personalization-how-to-prepare-when-nobodys-prepared.md) - Published: 2024-10-23 - Last Modified: 2024-10-21 - Excerpt: Marketing personalization has never been more important, yet companies are struggling to implement the right strategies. - [20241022 MT Brief](https://martech.org/20241022-mt-brief.md) - Published: 2024-10-22 - Last Modified: 2024-10-21 - Excerpt: Not available - [Google shakes up ad auction dynamics for holiday shopping](https://martech.org/google-shakes-up-ad-auction-dynamics-for-holiday-shopping.md) - Published: 2024-10-21 - Last Modified: 2024-10-21 - Excerpt: Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season. - [Who really owns your data? Protecting your business from agency lock-in](https://martech.org/who-really-owns-your-data-protecting-your-business-from-agency-lock-in.md) - Published: 2024-10-21 - Last Modified: 2024-10-21 - Excerpt: Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s too late. - [20241021 MT Brief](https://martech.org/20241021-mt-brief.md) - Published: 2024-10-21 - Last Modified: 2024-10-18 - Excerpt: Not available - [Compare top marketing automation platforms: A guide for new users and potential upgraders](https://martech.org/compare-top-marketing-automation-platforms-a-guide-for-new-users-and-potential-upgraders.md) - Published: 2024-10-18 - Last Modified: 2024-10-18 - Excerpt: Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more. - [3 critical steps for creating content that converts](https://martech.org/3-critical-steps-for-creating-content-that-converts.md) - Published: 2024-10-18 - Last Modified: 2024-10-18 - Excerpt: Content that drives conversion: frictionless offers, bite-sized asks and valuable tradeoffs. - [3 marketing use cases for generative AI that aren’t copywriting](https://martech.org/3-marketing-use-cases-for-generative-ai-that-arent-copywriting.md) - Published: 2024-10-18 - Last Modified: 2024-10-18 - Excerpt: Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven visuals. - [How to achieve operational maturity in marketing with a multishoring talent approach](https://martech.org/how-to-achieve-operational-maturity-in-marketing-with-a-multishoring-talent-approach.md) - Published: 2024-10-17 - Last Modified: 2024-10-18 - Excerpt: Balancing onshore, nearshore and offshore solutions allows marketing teams to drive efficiency and brand consistency across global markets. - [How brands can turn the political ad blitz into an advantage](https://martech.org/amid-political-ad-blitz-brands-can-hack-the-media-landscape.md) - Published: 2024-09-18 - Last Modified: 2024-10-17 - Excerpt: Stay ahead of the political ad wave with AI-Powered Precision - [20241018 MT Brief](https://martech.org/20241018-mt-brief.md) - Published: 2024-10-18 - Last Modified: 2024-10-17 - Excerpt: Not available - [AI-powered martech news and releases: October 17](https://martech.org/ai-powered-martech-news-and-releases-october-17.md) - Published: 2024-10-17 - Last Modified: 2024-10-17 - Excerpt: Can AI solve the growing problem of widespread loneliness in society? The market certainly seems to think so. - [How to build customer trust through data transparency](https://martech.org/how-to-build-customer-trust-through-data-transparency.md) - Published: 2024-10-17 - Last Modified: 2024-10-17 - Excerpt: Would the bold step of complete data transparency change the conversation around data privacy and consent? - [About MarTech.org](https://martech.org/about-martech-org.md) - Published: 2022-10-11 - Last Modified: 2024-10-17 - Excerpt: Not available - [7 creative email automations for non-ecommerce brands](https://martech.org/7-creative-email-automations-for-non-ecommerce-brands.md) - Published: 2024-10-16 - Last Modified: 2024-10-16 - Excerpt: Learn automation strategies that work for B2B and CPG brands, from personalized welcome series to post-purchase review requests. - [How AI and ML bridge the attribution disconnect across marketing channels](https://martech.org/how-ai-and-ml-bridge-the-attribution-disconnect-across-marketing-channels.md) - Published: 2024-10-16 - Last Modified: 2024-10-16 - Excerpt: Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI. - [IAB Tech Lab releases protocol for private sharing of conversion data](https://martech.org/iab-tech-lab-releases-protocol-for-private-sharing-of-conversion-data.md) - Published: 2024-10-16 - Last Modified: 2024-10-16 - Excerpt: IAB Tech Lab is inviting your feedback on ADMaP, a new protocol for sharing exposure and conversion data while securing privacy. - [One-third of SMBs are looking to new martech to target customers](https://martech.org/one-third-of-smbs-are-looking-to-new-martech-to-target-customers.md) - Published: 2024-10-16 - Last Modified: 2024-10-16 - Excerpt: Three-quarters of SMBs are adopting or considering new martech solutions over increasing concerns about engaging new and existing customers. - [20241017 MT Brief](https://martech.org/20241017-mt-brief.md) - Published: 2024-10-17 - Last Modified: 2024-10-16 - Excerpt: Not available - [Semrush acquires Third Door Media, including MarTech](https://martech.org/semrush-acquires-third-door-media-including-martech.md) - Published: 2024-10-16 - Last Modified: 2024-10-16 - Excerpt: Leading SaaS platform Semrush acquired MarTech, MarTech Conference and all of our sibling publications. - [The ultimate consent strategy for maximizing customer opt-ins](https://martech.org/the-ultimate-consent-strategy-for-maximizing-customer-opt-ins.md) - Published: 2024-10-16 - Last Modified: 2024-10-16 - Excerpt: Don’t miss this opportunity to move beyond compliance and build a consent strategy that maximizes customer opt-ins and strengthens user trust. - [Why marketers need to master capability assessment and tool procurement](https://martech.org/why-marketers-need-to-master-capability-assessment-and-tool-procurement.md) - Published: 2024-10-15 - Last Modified: 2024-10-15 - Excerpt: With these competencies, marketers can align martech tools with business needs, optimize data flow and enhance customer engagement. - [How customer-centric marketing fuels long-term success](https://martech.org/how-customer-centric-marketing-fuels-long-term-success.md) - Published: 2024-10-15 - Last Modified: 2024-10-15 - Excerpt: Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect your reputation. - [20241016 MT Brief](https://martech.org/20241016-mt-brief.md) - Published: 2024-10-16 - Last Modified: 2024-10-15 - Excerpt: Not available - [Declining customer feedback and loyalty, growing AI skepticism](https://martech.org/declining-customer-feedback-and-loyalty-growing-ai-skepticism.md) - Published: 2024-10-15 - Last Modified: 2024-10-15 - Excerpt: The state of today's consumer? Upset by negative experiences — but staying silent about them too. - [A closer look at October 2024 Adobe Marketo Engage release](https://martech.org/a-closer-look-at-october-2024-adobe-marketo-engage-release.md) - Published: 2024-10-15 - Last Modified: 2024-10-15 - Excerpt: See why these seven updates to Adobe Marketo Engage could be a win for your team. - [20241015 MT Brief](https://martech.org/20241015-mt-brief.md) - Published: 2024-10-15 - Last Modified: 2024-10-14 - Excerpt: Not available - [Improving marketing operations performance: Best of the MarTechBot](https://martech.org/improving-marketing-operations-performance-best-of-the-martechbot.md) - Published: 2024-10-14 - Last Modified: 2024-10-14 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Top ways to improve marketing operations. - [How to move beyond performative segmentation and embrace authenticity](https://martech.org/how-to-move-beyond-performative-segmentation-and-embrace-authenticity.md) - Published: 2024-10-14 - Last Modified: 2024-10-14 - Excerpt: Embrace values-driven segmentation and remain authentic in the face of social and political complexities. - [Stop insulting your audience with this email behavior](https://martech.org/stop-insulting-your-audience-with-this-email-behavior.md) - Published: 2024-10-14 - Last Modified: 2024-10-14 - Excerpt: Image-only emails can harm your customer relationships. Here's why you should stop sending them and what to do instead. - [Features drive marketers to replace martech, but cost is top of mind for new apps](https://martech.org/features-drive-marketers-to-replace-martech-but-cost-is-top-of-mind-for-new-apps.md) - Published: 2024-09-25 - Last Modified: 2024-10-14 - Excerpt: A look at the highlights of the 2024 MarTech Replacement Survey. - [What the LinkedIn debate over a HockeyStack report says about B2B marketing](https://martech.org/what-the-linkedin-debate-over-a-hockeystack-report-says-about-b2b-marketing.md) - Published: 2024-10-11 - Last Modified: 2024-10-14 - Excerpt: There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’ - [Canva reverses price hike for loyal customers](https://martech.org/canva-reverses-price-hike-for-loyal-customers.md) - Published: 2024-10-14 - Last Modified: 2024-10-11 - Excerpt: Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the earlier pricing plan is back for them. - [20241014 MT Brief](https://martech.org/20241014-mt-brief.md) - Published: 2024-10-14 - Last Modified: 2024-10-11 - Excerpt: Not available - [Zeta Global to acquire LiveIntent](https://martech.org/zeta-global-to-acquire-liveintent.md) - Published: 2024-10-11 - Last Modified: 2024-10-11 - Excerpt: Marketing clouds float together as Zeta Global unveils the acquisition of LiveIntent. - [Does your marketing team have a martech problem or a data problem?](https://martech.org/does-your-marketing-team-have-a-martech-problem-or-a-data-problem.md) - Published: 2024-10-11 - Last Modified: 2024-10-11 - Excerpt: Two surveys show data is very much on the mind of marketers when they think about their martech stack. - [Prime Big Deal Days kicks off holidays with slow start](https://martech.org/prime-big-deal-days-kicks-off-holidays-with-slow-start.md) - Published: 2024-10-10 - Last Modified: 2024-10-11 - Excerpt: Storms in Southeast impact U.S. traffic and sales for two-day October event. Value-added services and pricing remain key holiday strategies. - [How to unlock the power of personalization through edge computing](https://martech.org/how-to-unlock-the-power-of-personalization-through-edge-computing.md) - Published: 2024-10-11 - Last Modified: 2024-10-11 - Excerpt: Deliver hyper-personalized experiences by processing customer data instantly, creating seamless interactions right when they matter most. - [Learn the anatomy of a martech center of excellence](https://martech.org/learn-the-anatomy-of-a-martech-center-of-excellence.md) - Published: 2024-10-10 - Last Modified: 2024-10-10 - Excerpt: Get to know the key teams and competencies needed to build a thriving martech COE that drives innovation and strategic impact. - [Oracle aims to automate the complete customer service lifecycle](https://martech.org/oracle-aims-to-automate-the-complete-customer-service-lifecycle.md) - Published: 2024-10-10 - Last Modified: 2024-10-10 - Excerpt: AI here, there and everywhere in customer service, heading in the direction of complete automation. That's the Oracle Service vision. - [20241011 MT Brief](https://martech.org/20241011-mt-brief.md) - Published: 2024-10-11 - Last Modified: 2024-10-10 - Excerpt: Not available - [AI-powered martech news and releases: October 10](https://martech.org/ai-powered-martech-news-and-releases-september-19-2.md) - Published: 2024-10-10 - Last Modified: 2024-10-10 - Excerpt: Siteimprove’s acquisition of MarketMuse connects content strategy with digital experience, helping to make sure all the content getting churned out finds its audience. - [How to use Microsoft Clarity for deeper website analytics](https://martech.org/how-to-use-microsoft-clarity-for-deeper-website-analytics.md) - Published: 2024-10-10 - Last Modified: 2024-10-10 - Excerpt: Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights. - [20241010 MT Brief](https://martech.org/20241010-mt-brief.md) - Published: 2024-10-10 - Last Modified: 2024-10-09 - Excerpt: Not available - [Zendesk saturates CX with AI and voice](https://martech.org/zendesk-saturates-cx-with-ai-and-voice.md) - Published: 2024-10-09 - Last Modified: 2024-10-09 - Excerpt: Zendesk is spreading the magic dust of AI throughout the customer experience and service journey, as well as providing a new 24/7 AI agent to handle phone calls. - [Google blasts DOJ’s ‘radical’ proposed breakup plan](https://martech.org/google-blasts-dojs-radical-proposed-breakup-plan.md) - Published: 2024-10-09 - Last Modified: 2024-10-09 - Excerpt: Company argues a breakup would make advertising less valuable, while harming publishers and merchants. - [How to align sales and marketing for revenue growth](https://martech.org/how-to-align-sales-and-marketing-for-revenue-growth.md) - Published: 2024-10-09 - Last Modified: 2024-10-09 - Excerpt: Break down silos between sales and marketing to drive revenue growth through shared goals, streamlined processes and collaboration. - [20241009 MT Brief](https://martech.org/20241009-mt-brief.md) - Published: 2024-10-09 - Last Modified: 2024-10-08 - Excerpt: Not available - [50% of B2B marketers won’t reach 2024 goals](https://martech.org/50-of-b2b-marketers-wont-reach-2024-goals.md) - Published: 2024-10-08 - Last Modified: 2024-10-08 - Excerpt: Guess what? Marketing/sales alignment is still a problem in B2B, but where the teams work together results are significantly better. - [Meta announces genAI video tools for advertisers](https://martech.org/metas-announces-genai-video-tools-for-advertisers.md) - Published: 2024-10-08 - Last Modified: 2024-10-08 - Excerpt: Meta announces generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns. - [Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains](https://martech.org/top-15-hubspot-updates-september-2024.md) - Published: 2024-10-09 - Last Modified: 2024-10-08 - Excerpt: Don’t want to review all 113 HubSpot updates for September? There’s no need. We picked the 15 most impactful updates for managers and admins. - [20241008 MT Brief](https://martech.org/20241008-mt-brief.md) - Published: 2024-10-08 - Last Modified: 2024-10-07 - Excerpt: Not available - [Improving site speed for conversions: Best of the MarTechBot](https://martech.org/improving-site-speed-for-conversions-best-of-the-martechbot.md) - Published: 2024-10-07 - Last Modified: 2024-10-07 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Site speed best practices and tools. - [Google rolls out new AI-organized search results, AI Overview links](https://martech.org/google-rolls-out-new-ai-organized-search-results-ai-overview-links.md) - Published: 2024-10-07 - Last Modified: 2024-10-07 - Excerpt: Google's organized search results will now let you see content and perspectives from all around the web, including articles, videos, forums and more. - [How to use generative AI in copywriting for an A/B testing program](https://martech.org/how-to-use-generative-ai-in-copywriting-for-an-a-b-testing-program.md) - Published: 2024-10-08 - Last Modified: 2024-10-07 - Excerpt: Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad. - [Weighing the pros and cons of out-of-the-box martech](https://martech.org/weighing-the-pros-and-cons-of-out-of-the-box-martech.md) - Published: 2024-10-07 - Last Modified: 2024-10-07 - Excerpt: Out-of-the-box vs. custom-built? A look at the trade-offs, including integration ease, vendor risks and the evolving buy/build landscape. - [20241007 MT Brief](https://martech.org/20241007-mt-brief.md) - Published: 2024-10-07 - Last Modified: 2024-10-04 - Excerpt: Not available - [Zeta Global unveils connected mobile experience and AI agents](https://martech.org/zeta-global-unveils-connected-mobile-experience-and-ai-agents.md) - Published: 2024-10-04 - Last Modified: 2024-10-04 - Excerpt: Pulling together data from mobile into the customer profile improves SMS, push notifications and in-app messages, and informs cross-channel strategies. - [What Oracle’s exit from advertising means for the adtech space](https://martech.org/what-oracles-exit-from-advertising-means-for-the-adtech-space.md) - Published: 2024-10-04 - Last Modified: 2024-10-04 - Excerpt: Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally. UPDATE: Fresh news on GumGum's and Experian's offerings now added. - [Bluecore moves into experimentation](https://martech.org/bluecore-moves-into-experimentation.md) - Published: 2024-10-04 - Last Modified: 2024-10-04 - Excerpt: Experimentation Hub from Bluecore is aimed at providing insights into which digital strategies are working — and which aren't. - [WordPress moves to ban WP Engine from accessing its resources](https://martech.org/wordpress-moves-to-ban-wp-engine-from-accessing-its-resources-2.md) - Published: 2024-10-04 - Last Modified: 2024-10-04 - Excerpt: We've updated our story on the WordPress v. WP Engine feud with the latest twist: More than 150 Auttomatic employees quit in protest. - [20241004 MT Brief](https://martech.org/20241004-mt-brief.md) - Published: 2024-10-04 - Last Modified: 2024-10-03 - Excerpt: Not available - [AI-powered martech news and releases: October 3](https://martech.org/ai-powered-martech-news-and-releases-october-3.md) - Published: 2024-10-03 - Last Modified: 2024-10-03 - Excerpt: Marketing and sales continue to be where executives are finding the best ROI from using AI, according to a new survey. - [Lyft Media expands measurement and targeting capabilities](https://martech.org/lyft-media-expands-measurement-and-targeting-capabilities.md) - Published: 2024-10-03 - Last Modified: 2024-10-03 - Excerpt: New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes. - [20241003 MT Brief](https://martech.org/20241003-mt-brief-2.md) - Published: 2024-10-03 - Last Modified: 2024-10-03 - Excerpt: Not available - [Google’s cookie pivot leaves 88% of industry in uncertainty: IAB](https://martech.org/googles-cookie-pivot-leaves-88-of-industry-in-uncertainty-iab.md) - Published: 2024-10-04 - Last Modified: 2024-10-03 - Excerpt: Google’s shock cookie shift complicates measurement, addressability and future planning for digital advertisers. - [7 ways to boost customers’ emotional connection and loyalty with your brand](https://martech.org/7-ways-to-boost-customers-emotional-connection-and-loyalty-with-your-brand.md) - Published: 2024-10-03 - Last Modified: 2024-10-03 - Excerpt: Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships. - [Behind the scenes of Betterment’s B2B brand awareness campaign](https://martech.org/behind-the-scenes-of-betterments-b2b-brand-awareness-campaign.md) - Published: 2024-10-02 - Last Modified: 2024-10-02 - Excerpt: How the fintech company is using pro athletes to establish itself with businesses and millennials as a trusted, long-term financial partner. - [Pinterest introduces Performance+ ad campaign suite](https://martech.org/pinterest-introduces-performance-ad-campaign-suite.md) - Published: 2024-10-02 - Last Modified: 2024-10-02 - Excerpt: New tools on the visual discovery platform allow advertisers to cut down on inputs and measure campaign success. - [3 ways to use predictive analytics to make better decisions ](https://martech.org/3-ways-to-use-predictive-analytics-to-make-better-decisions.md) - Published: 2024-10-02 - Last Modified: 2024-10-02 - Excerpt: Drive strategic decisions with predictive analytics, enhancing personalization, campaign optimization and lead scoring for better outcomes. - [Movable Ink announces new Adobe integration](https://martech.org/movable-ink-announces-new-adobe-integration.md) - Published: 2024-10-01 - Last Modified: 2024-10-02 - Excerpt: Movable Ink's personalized email solution Da Vinci has a new integration with Adobe Journey Optimizer. - [Optimizely to acquire NetSpring, launches Personalization](https://martech.org/optimizely-to-acquire-netspring-launches-personalization.md) - Published: 2024-10-01 - Last Modified: 2024-10-02 - Excerpt: Optimizely joins the composability wave by acquiring data warehouse-native analytics solution NetSpring. - [Salesforce goes down, while speculation and conspiracy theories go up](https://martech.org/salesforce-goes-down-while-speculation-and-conspiracy-theories-go-up.md) - Published: 2024-10-01 - Last Modified: 2024-10-01 - Excerpt: Users say there's a lack of accurate information when SaaS platforms suffer an outage. They’re not wrong, but it’s not that simple. - [20241002 MT Brief](https://martech.org/20241002-mt-brief.md) - Published: 2024-10-02 - Last Modified: 2024-10-01 - Excerpt: Not available - [2024 online holiday spending set for record year with $240 billion in sales](https://martech.org/2024-online-holiday-spending-set-for-record-year-with-240-billion-in-sales.md) - Published: 2024-10-01 - Last Modified: 2024-10-01 - Excerpt: Adobe expects an 8.4% increase over last year’s online spending, nearly twice the increase seen last year. - [It’s the age of AI agents: See how marketers can build one themselves](https://martech.org/its-the-age-of-ai-agents-see-how-marketers-can-build-one-themselves.md) - Published: 2024-10-01 - Last Modified: 2024-10-01 - Excerpt: Walk through a simple example of AI bringing together customer data for personalized experiences. - [How brands are handling the lack of transparency in major ad platforms](https://martech.org/how-brands-are-handling-the-lack-of-transparency-in-major-ad-platforms.md) - Published: 2024-10-01 - Last Modified: 2024-10-01 - Excerpt: The tension between consolidation and transparency is shaping brand strategies, media spend diversification and advanced measurement tactics. - [24 questions to ask ABM vendors before signing the contract](https://martech.org/24-questions-to-ask-abm-vendors-before-signing-the-contract.md) - Published: 2023-08-16 - Last Modified: 2024-10-01 - Excerpt: Plus 15 questions to ask customer references about their experience with account-based management solutions. - [Drive growth with account-based marketing](https://martech.org/drive-growth-with-account-based-marketing.md) - Published: 2022-03-10 - Last Modified: 2024-10-01 - Excerpt: Why B2B e-tailers need to think about ABM now more than ever. - [What is account-based marketing?](https://martech.org/what-is-account-based-marketing-or-abm-and-why-are-b2b-marketers-so-bullish-on-it.md) - Published: 2024-08-08 - Last Modified: 2024-10-01 - Excerpt: Interest in ABM is surging as technologies to target key accounts improve and relevant data becomes more accessible. - [20241001 MT Brief](https://martech.org/20241001-mt-brief.md) - Published: 2024-10-01 - Last Modified: 2024-09-30 - Excerpt: Not available - [7 weak spots in Google’s defense against DOJ antitrust claims](https://martech.org/7-weak-spots-in-googles-defense-against-doj-antitrust-claims.md) - Published: 2024-09-30 - Last Modified: 2024-09-30 - Excerpt: Google's put on a strong defense, arguing its advertising practices benefit customers and are not anti-competitive. Will they hold up under attack? - [Hiring a content strategy development manager: Best of the MarTechBot](https://martech.org/hiring-a-content-strategy-development-manager-best-of-the-martechbot.md) - Published: 2024-09-30 - Last Modified: 2024-09-30 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: roles and responsibilities for content strategy development. - [New brands burst into celebrity influencer space](https://martech.org/new-brands-burst-into-celebrity-influencer-space.md) - Published: 2024-09-27 - Last Modified: 2024-09-30 - Excerpt: Almost a third of brands securing celebrity/influencer deals in the last 12 months are new to influencer marketing. And those celebs and influencers are adding new followers by the millions. - [Unlocking the full customer journey with advanced marketing measurement models](https://martech.org/unlocking-the-full-customer-journey-with-advanced-marketing-measurement-models.md) - Published: 2024-09-30 - Last Modified: 2024-09-30 - Excerpt: Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance. - [Newsom vetoes pioneering AI safety legislation](https://martech.org/newsom-vetoes-pioneering-ai-safety-legislation.md) - Published: 2024-09-30 - Last Modified: 2024-09-30 - Excerpt: The tech lobby will celebrate after Governor Newsom rejects pioneering AI safety measures. - [How to balance ROAS, brand safety and suitability in social media advertising](https://martech.org/how-to-balance-roas-brand-safety-and-suitability-in-social-media-advertising.md) - Published: 2024-09-27 - Last Modified: 2024-09-30 - Excerpt: Balance short-term profitability with long-term brand equity with a holistic approach to social media advertising. - [Transforming agile marketing with generative AI](https://martech.org/transforming-agile-marketing-with-generative-ai.md) - Published: 2024-09-30 - Last Modified: 2024-09-30 - Excerpt: The future of faster delivery, lower costs and more revenue for B2B marketers. - [20240930 MT Brief](https://martech.org/20240930-mt-brief.md) - Published: 2024-09-30 - Last Modified: 2024-09-27 - Excerpt: Not available - [5 ways to transform the customer experience with AI](https://martech.org/ways-to-transform-the-customer-experience-with-ai.md) - Published: 2024-08-21 - Last Modified: 2024-09-27 - Excerpt: AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem - [Scaling local advertising with automation in the new media landscape](https://martech.org/scaling-local-advertising-with-automation-in-the-new-media-landscape.md) - Published: 2024-09-10 - Last Modified: 2024-09-27 - Excerpt: How to improve performance and efficiency. - [Ali Schwanke: Spotlight on the expert](https://martech.org/ali-schwanke-spotlight-on-the-expert.md) - Published: 2024-09-27 - Last Modified: 2024-09-27 - Excerpt: Founder of Simple Strat, a HubSpot consultancy, Ali Schwanke talks to us about her martech journey. - [U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13](https://martech.org/u-s-ftc-ban-on-fake-ai-generated-reviews-takes-effect-oct-13.md) - Published: 2024-09-27 - Last Modified: 2024-09-27 - Excerpt: The FTC wants to clean up fake reviews and fabricated social media followers. Let’s hope it’s got a big bucket. - [20240927 MT Brief](https://martech.org/20240927-mt-brief.md) - Published: 2024-09-27 - Last Modified: 2024-09-26 - Excerpt: Not available - [Why public relations is thriving in today’s global marketing mix](https://martech.org/why-public-relations-is-thriving-in-todays-global-marketing-mix.md) - Published: 2024-09-26 - Last Modified: 2024-09-26 - Excerpt: PR isn't just about spinning a yarn; it's about weaving a brand's story into the fabric of society. - [AI-powered martech news and releases: September 26](https://martech.org/ai-powered-martech-news-and-releases-september-26.md) - Published: 2024-09-26 - Last Modified: 2024-09-26 - Excerpt: A technology that regularly makes stuff up shouldn't be allowed to give stock-picking advice. Care to guess what Israeli regulators just approved? - [Why AI’s agents and commodification are good news for marketers](https://martech.org/why-ais-agents-and-commodification-are-good-news-for-marketers.md) - Published: 2024-09-26 - Last Modified: 2024-09-26 - Excerpt: The genAI industry is spending trillions to create interchangeable brands and products that are saving marketers time and money. - [Overcoming workplace politics: A marketer’s guide to cross-functional partnerships](https://martech.org/overcoming-workplace-politics-a-marketers-guide-to-cross-functional-partnerships.md) - Published: 2024-09-26 - Last Modified: 2024-09-26 - Excerpt: Kicking off Day 2 of The MarTech Conference, executives discussed building relationships and mastering the politics of marketing leadership. - [Fall](https://martech.org/fall.md) - Published: 2022-12-12 - Last Modified: 2024-09-25 - Excerpt: Not available - [20240926 MT Brief](https://martech.org/20240926-mt-brief.md) - Published: 2024-09-26 - Last Modified: 2024-09-25 - Excerpt: Not available - [As Canva targets enterprises, it risks losing SMBs due to higher prices](https://martech.org/as-canva-targets-enterprises-it-risks-losing-smbs-due-to-higher-prices.md) - Published: 2024-09-25 - Last Modified: 2024-09-25 - Excerpt: Ramping up AI-powered tools and collaboration, Canva sharpens focus on enterprises for its next decade. Small teams feel the pinch. - [5 key trends we’re seeing in B2B marketing](https://martech.org/5-key-trends-were-seeing-in-b2b-marketing.md) - Published: 2024-08-26 - Last Modified: 2024-09-25 - Excerpt: These five trends are knocking traditional B2B marketing sideways. They're here to stay. - [How employee experience drives customer satisfaction](https://martech.org/how-employee-experience-drives-customer-satisfaction.md) - Published: 2024-08-23 - Last Modified: 2024-09-25 - Excerpt: Dive into research findings and real-world examples of how positive employee experiences translate to better customer experiences. - [RMN ad spending up 26% but questions remain](https://martech.org/rmn-ad-spending-up-26-but-questions-remain.md) - Published: 2024-08-28 - Last Modified: 2024-09-25 - Excerpt: The spending increase comes despite fewer brands using RMNs. This may change: 66% expect them to become valuable marketing tools by 2026. - [Data analysis and market research top list of AI use cases](https://martech.org/data-analysis-and-market-research-top-list-of-ai-use-cases.md) - Published: 2024-08-29 - Last Modified: 2024-09-25 - Excerpt: Marketers seek practical AI applications for campaigns, study finds. And CTV eclipses AI among consumer interests. - [It’s time to re-think our rejection of third-party cookies](https://martech.org/its-time-to-re-think-our-rejection-of-third-party-cookies.md) - Published: 2024-08-30 - Last Modified: 2024-09-25 - Excerpt: Third-party cookies will become less reliable and less common, but let's not forget why they exist in the first place. - [Where to deploy AI for maximum martech impact](https://martech.org/where-to-deploy-ai-for-maximum-martech-impact.md) - Published: 2024-08-27 - Last Modified: 2024-09-25 - Excerpt: Key benefits, deployment options and strategies for integrating AI to boost performance and achieve outstanding ROI. - [3 core flaws of SEO audits (and what to do instead)](https://martech.org/core-flaws-of-seo-audits-and-what-to-do-instead.md) - Published: 2024-09-30 - Last Modified: 2024-09-25 - Excerpt: Automated SEO audits often lead to nowhere. Let a tailored SEO roadmap guide your business to success. - [Salesforce to buy enterprise knowledge platform Zoomin](https://martech.org/salesforce-to-buy-enterprise-knowledge-platform-zoomin.md) - Published: 2024-09-25 - Last Modified: 2024-09-25 - Excerpt: The new technology improves personalization across all interaction points and provides and analyzes content consumption patterns and user behavior. - [3 ways to connect with consumers during today’s complex journeys](https://martech.org/3-ways-to-connect-with-consumers-during-todays-complex-journeys.md) - Published: 2024-09-25 - Last Modified: 2024-09-25 - Excerpt: Brands can cut through the noise using data-driven insights, delivering value at key moments and building authentic connections. - [How to secure leadership buy-in for digital marketing initiatives](https://martech.org/how-to-secure-leadership-buy-in-for-digital-marketing-initiatives.md) - Published: 2024-09-25 - Last Modified: 2024-09-25 - Excerpt: Get your leadership team on board with digital marketing using these key strategies to align goals and drive sustained business growth. - [Drive ecommerce growth with proven personalization strategies](https://martech.org/drive-ecommerce-growth-with-proven-personalization-strategies.md) - Published: 2024-09-25 - Last Modified: 2024-09-25 - Excerpt: Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty. - [QR code alternative introduces shoppable video ad tool](https://martech.org/qr-code-alternative-introduces-shoppable-video-ad-tool.md) - Published: 2024-09-24 - Last Modified: 2024-09-24 - Excerpt: IRCODE combines app, advanced computer vision and an AI neural network to make out-of-home, video and TV ads scannable and shoppable. - [20240925 MT Brief](https://martech.org/20240925-mt-brief.md) - Published: 2024-09-25 - Last Modified: 2024-09-24 - Excerpt: Not available - [TikTok Search Ads Campaign launches in US](https://martech.org/tiktok-search-ads-campaign-launches-in-us.md) - Published: 2024-09-24 - Last Modified: 2024-09-24 - Excerpt: Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business. - [Data collaboration improves ad metrics for Canada’s VIA Rail](https://martech.org/data-collaboration-improves-ad-metrics-for-canadas-via-rail.md) - Published: 2024-09-24 - Last Modified: 2024-09-24 - Excerpt: VIA Rail saw a 300%-plus increase in advertising reach through using a data clean room. - [Why marketers need ‘architecture vision’](https://martech.org/why-marketers-need-architecture-vision.md) - Published: 2024-09-24 - Last Modified: 2024-09-24 - Excerpt: Architecture vision is the third of six core competencies marketers should develop to help them make effective use of the martech stack and the processes surrounding it. - [SAP integrates with Gainsight and ChannelEngine](https://martech.org/sap-integrates-with-gainsight-and-channelengine.md) - Published: 2024-09-24 - Last Modified: 2024-09-24 - Excerpt: SAP announced new integrations to support customer success, sales and ecommerce at SAP CX Live today. - [If I could double your email revenue, would you listen to me?](https://martech.org/if-i-could-double-your-email-revenue-would-you-listen-to-me.md) - Published: 2024-09-24 - Last Modified: 2024-09-24 - Excerpt: Stop chasing shiny marketing trends and get back to what works. Here's how email marketing still drives revenue growth with the right focus. - [How to build interactive applications with generative AI](https://martech.org/how-to-build-interactive-applications-with-generative-ai.md) - Published: 2024-09-19 - Last Modified: 2024-09-23 - Excerpt: See how genAI helps build interactive applications, from idea to implementation. - [20240924 MT Brief](https://martech.org/20240924-mt-brief.md) - Published: 2024-09-24 - Last Modified: 2024-09-23 - Excerpt: Not available - [Role of a marketing technology manager: Best of the MarTechBot](https://martech.org/role-of-a-marketing-technology-manager-best-of-the-martechbot.md) - Published: 2024-09-23 - Last Modified: 2024-09-23 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one. - [Ana Mourão: Spotlight on the expert](https://martech.org/ana-mourao-spotlight-on-the-expert.md) - Published: 2024-04-15 - Last Modified: 2024-09-23 - Excerpt: Ana Mourão is a senior digital marketing leader and CDP advisor at the iconic global tools brand Stanley Black & Decker. - [The best deployment model for martech genAI](https://martech.org/the-best-deployment-model-for-martech-genai.md) - Published: 2024-09-23 - Last Modified: 2024-09-23 - Excerpt: Revolutionize your martech team's genAI approach with a dynamic blend of open, decentralized and centralized models for integration. - [Mail still holds appeal for younger generation](https://martech.org/mail-still-holds-appeal-for-younger-generation.md) - Published: 2024-09-23 - Last Modified: 2024-09-23 - Excerpt: People still use mail, people still like mail and many businesses still send mail on a weekly basis. - [3 announcements from Dreamforce marketers need to follow](https://martech.org/3-announcements-from-dreamforce-marketers-need-to-follow.md) - Published: 2024-09-23 - Last Modified: 2024-09-23 - Excerpt: How will all those AI announcements impact the way you work? Let’s take a closer look. - [3 ways to optimize your marketing automation beyond technology](https://martech.org/3-ways-to-optimize-your-marketing-automation-beyond-technology.md) - Published: 2024-09-23 - Last Modified: 2024-09-23 - Excerpt: Expertise matters more than technology. Here’s how to optimize your data analysis, strategy and execution for effective marketing automation. - [20240923 MT Brief](https://martech.org/20240923-mt-brief.md) - Published: 2024-09-23 - Last Modified: 2024-09-20 - Excerpt: Not available - [What to do when your vendor has a data breach](https://martech.org/what-to-do-when-your-vendor-has-a-data-breach.md) - Published: 2024-09-20 - Last Modified: 2024-09-20 - Excerpt: Last year, 61% of companies reported a third-party data breach — so it's only a matter of time until you will have to deal with one. - [How to make the jump from product-market fit to platform-market fit](https://martech.org/how-to-make-the-jump-from-product-market-fit-to-platform-market-fit.md) - Published: 2024-09-20 - Last Modified: 2024-09-20 - Excerpt: How to make the final step to go-to-market maturity through a move to platform-market fit, plus its implications for the future of the martech stack. - [How marketers can go beyond random acts of AI and why they should](https://martech.org/how-marketers-can-go-beyond-random-acts-of-ai-and-why-they-should.md) - Published: 2024-09-20 - Last Modified: 2024-09-20 - Excerpt: Move beyond isolated AI experiments and adopt strategic frameworks to drive real impact in automation, personalization and business growth. - [20240920 MT Brief](https://martech.org/20240920-mt-brief.md) - Published: 2024-09-20 - Last Modified: 2024-09-19 - Excerpt: Not available - [Where AI falls short in high-stakes B2B industries](https://martech.org/where-ai-falls-short-in-high-stakes-b2b-industries.md) - Published: 2024-09-19 - Last Modified: 2024-09-19 - Excerpt: AI's role in B2B marketing isn't universal. Learn where human expertise trumps automation in content, design and regulated industries. - [Retail media networks evolve with new in-store measurement standards and omnichannel strategies](https://martech.org/retail-media-networks-evolve-with-new-in-store-measurement-standards-and-omnichannel-strategies.md) - Published: 2024-09-19 - Last Modified: 2024-09-19 - Excerpt: Calls for standards and in-store experiences prevail at IAB Connected Commerce Summit: Retail Reimagined in New York. - [AI-powered martech news and releases: September 19](https://martech.org/ai-powered-martech-news-and-releases-september-19.md) - Published: 2024-09-19 - Last Modified: 2024-09-19 - Excerpt: At Salesforce’s Dreamforce and HubSpot’s Inbound the talk is all about agents and their ability to deliver on AI's promise. - [20240919 MT Brief](https://martech.org/20240919-mt-brief.md) - Published: 2024-09-19 - Last Modified: 2024-09-18 - Excerpt: Not available - [CTV viewership rebounds to near pandemic-era levels](https://martech.org/ctv-viewership-rebounds-to-near-pandemic-era-levels.md) - Published: 2024-09-18 - Last Modified: 2024-09-18 - Excerpt: Viewership is up 5% YoY, and the average session increased 7% over the same period, according to a CTV study from Wurl. - [How CX transforms marketing from cost center to revenue engine](https://martech.org/how-cx-transforms-marketing-from-cost-center-to-revenue-engine.md) - Published: 2024-09-18 - Last Modified: 2024-09-18 - Excerpt: Key strategies and real-world examples of how customer experience can turn marketing into a revenue powerhouse. - [HubSpot unveils Breeze, its ‘complete AI solution’](https://martech.org/hubspot-unveils-breeze-its-complete-ai-solution.md) - Published: 2024-09-18 - Last Modified: 2024-09-18 - Excerpt: Platform has personas for marketing, sales and service, as well as four bots and more than 80 other new features. - [How to use micro-moments to capture customer intent in real-time](https://martech.org/how-to-use-micro-moments-to-capture-customer-intent-in-real-time.md) - Published: 2024-09-18 - Last Modified: 2024-09-18 - Excerpt: Learn to anticipate customer needs, provide instant value and optimize your marketing for brief, high-intent interactions. - [20240918 MT Brief](https://martech.org/20240918-mt-brief.md) - Published: 2024-09-18 - Last Modified: 2024-09-17 - Excerpt: Not available - [5 ways to use project management data to increase marketing ROI](https://martech.org/5-ways-to-use-project-management-data-to-increase-marketing-roi.md) - Published: 2024-09-17 - Last Modified: 2024-09-17 - Excerpt: Get tips for aligning data with marketing goals, optimizing workflows, managing resources and more. - [How to avoid pitfalls of data-driven marketing execution](https://martech.org/how-to-avoid-pitfalls-of-data-driven-marketing-execution.md) - Published: 2024-09-17 - Last Modified: 2024-09-17 - Excerpt: Steer clear of common decision-making mistakes like inconsistent data monitoring, wrong metrics and a lack of agility. - [Data Cloud represents the ‘biggest upgrade’ in Salesforce history](https://martech.org/data-cloud-represents-the-biggest-upgrade-in-salesforce-history.md) - Published: 2024-09-17 - Last Modified: 2024-09-17 - Excerpt: Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots. - [Google adtech antitrust trial: Everything you need to know](https://martech.org/google-adtech-antitrust-trial-everything-you-need-to-know.md) - Published: 2024-09-17 - Last Modified: 2024-09-17 - Excerpt: The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to huge changes for the tech giant and digital marketing. - [How to build fast, effective feedback loops in an AI-driven world](https://martech.org/how-to-build-fast-effective-feedback-loops-in-an-ai-driven-world.md) - Published: 2024-09-16 - Last Modified: 2024-09-16 - Excerpt: Starbucks creates connection with its customers through an AI-driven feedback loop. But you can take some first steps beginning with a simple use case. - [20240917 MT Brief](https://martech.org/20240917-mt-brief.md) - Published: 2024-09-17 - Last Modified: 2024-09-16 - Excerpt: Not available - [Using mobile measurement partners to drive bookings: Best of the MarTechBot](https://martech.org/using-mobile-measurement-partners-to-drive-bookings-best-of-the-martechbot.md) - Published: 2024-09-16 - Last Modified: 2024-09-16 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile and web bookings. - [How to align your martech COE with organizational and go-to-market goals](https://martech.org/how-to-align-your-martech-coe-with-organizational-and-go-to-market-goals.md) - Published: 2024-09-16 - Last Modified: 2024-09-16 - Excerpt: Understand the role of a martech center of excellence in enhancing marketing efficiency across different business functions. - [6 tips for creating a winning email marketing calendar](https://martech.org/6-tips-for-creating-a-winning-email-marketing-calendar.md) - Published: 2024-09-13 - Last Modified: 2024-09-13 - Excerpt: Gain insights into balancing promotions, content themes and testing to boost email effectiveness throughout the year. - [2024 elections playbook works for brands too](https://martech.org/2024-elections-playbook-works-for-brands-too.md) - Published: 2024-09-13 - Last Modified: 2024-09-13 - Excerpt: Brands can take advantage of contextual strategies and CTV to fuel their holiday push. - [20240916 MT Brief](https://martech.org/20240916-mt-brief.md) - Published: 2024-09-16 - Last Modified: 2024-09-13 - Excerpt: Not available - [Salesforce launches new, ‘more trustworthy’ generation of AI bots](https://martech.org/salesforce-launches-new-more-trustworthy-generation-of-ai-bots.md) - Published: 2024-09-13 - Last Modified: 2024-09-13 - Excerpt: Agentforce is designed to take actions on its own using guardrails and can be customized without much technical know. CEO Marc Benioff calls it, "AI for the rest of us." - [20240913 MT Brief](https://martech.org/20240913-mt-brief.md) - Published: 2024-09-13 - Last Modified: 2024-09-13 - Excerpt: Not available - [Use DAM and AI to keep up with content demands](https://martech.org/use-dam-and-ai-to-keep-up-with-content-demands.md) - Published: 2024-09-12 - Last Modified: 2024-09-12 - Excerpt: Explore emerging AI trends and practical applications for enhancing digital asset management. - [AI-powered martech news and releases: September 12](https://martech.org/ai-powered-martech-news-and-releases-september-12.md) - Published: 2024-09-12 - Last Modified: 2024-09-12 - Excerpt: In the second quarter of this year, Meta, Alphabet, Microsoft and Amazon spend a combined $54.9 billion on AI. - [How brands are taking the AI plunge and testing customer experiences](https://martech.org/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences.md) - Published: 2024-09-12 - Last Modified: 2024-09-12 - Excerpt: CX experts at Discover, Papa John’s, L’Occitane en Provence and elsewhere discussed opportunities for adopting AI and testing experiences. - [Nearly half of US consumers feel ignored by marketers](https://martech.org/nearly-half-of-us-consumers-feel-ignored-by-marketers.md) - Published: 2024-09-11 - Last Modified: 2024-09-12 - Excerpt: Paying more attention to values and preferences could lead to more business with turned-off customers. - [Oracle enhances its Unity CDP offering](https://martech.org/oracle-enhances-its-unity-cdp-offering.md) - Published: 2024-09-12 - Last Modified: 2024-09-12 - Excerpt: B2B marketing is at the center of product announcements at Oracle CloudWorld, especially focused on Oracle Unity CDP. - [The fading third place: A reflection on Starbucks and society](https://martech.org/the-fading-third-place-a-reflection-on-starbucks-and-society.md) - Published: 2024-09-12 - Last Modified: 2024-09-12 - Excerpt: Starbucks can return to its glory days by cultivating a sophisticated coffee culture and digital innovation that preserves brand value. - [What technology would you bet on in the martech race?](https://martech.org/what-technology-would-you-bet-on-in-the-martech-race.md) - Published: 2024-09-12 - Last Modified: 2024-09-12 - Excerpt: Dive into the inevitable consolidation of the martech landscape and find out what it means for your marketing strategy. - [20240912 MT Brief](https://martech.org/20240912-mt-brief.md) - Published: 2024-09-12 - Last Modified: 2024-09-11 - Excerpt: Not available - [The 4 types of content buyers want](https://martech.org/the-4-types-of-content-buyers-want.md) - Published: 2024-09-11 - Last Modified: 2024-09-11 - Excerpt: Create high-impact content by understanding buyer preferences and leveraging existing assets. - [Meta to restrict data in Business Tools, impacting ad targeting](https://martech.org/395308-2.md) - Published: 2024-09-11 - Last Modified: 2024-09-11 - Excerpt: Data restrictions aim to enhance privacy, but may complicate ad targeting and potentially pause ads with highly targeted UTMs. - [How to un-silo your organization and be more customer-centric](https://martech.org/how-to-un-silo-your-organization-and-be-more-customer-centric.md) - Published: 2024-09-11 - Last Modified: 2024-09-11 - Excerpt: Practical ways to implement cross-functional collaboration, shared goals and customer-centric journey mapping in your business. - [20240911 MT Brief](https://martech.org/20240911-mt-brief.md) - Published: 2024-09-11 - Last Modified: 2024-09-10 - Excerpt: Not available - [Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up](https://martech.org/google-vs-doj-why-googles-hundreds-of-competitors-claim-doesnt-add-up.md) - Published: 2024-09-10 - Last Modified: 2024-09-10 - Excerpt: Company defends its ad tech dominance by pointing to market competition, low fees and benefits for businesses. Is it true? - [EU hits Google with $2.6 billion fine in antitrust case](https://martech.org/eu-hits-google-with-2-6-billion-fine-in-antitrust-case.md) - Published: 2024-09-10 - Last Modified: 2024-09-10 - Excerpt: The decision by the European Union's highest court came on the 2nd day of Google's latest US antitrust trial. - [Foursquare introduces Sales Impact attribution features](https://martech.org/foursquare-introduces-sales-impact-attribution-features.md) - Published: 2024-09-10 - Last Modified: 2024-09-10 - Excerpt: The new offering combines location and purchase insights for mobile and multichannel campaigns. - [How to make the most of your market research data](https://martech.org/how-to-make-the-most-of-your-market-research-data.md) - Published: 2024-09-10 - Last Modified: 2024-09-10 - Excerpt: Breathe new life into underutilized market research through reanalysis, data integration and advanced analytics techniques. - [What marketing can teach the enterprise about AI](https://martech.org/what-marketing-can-teach-the-enterprise-about-ai.md) - Published: 2024-09-09 - Last Modified: 2024-09-09 - Excerpt: CMOs must champion AI adoption in the enterprise, aligning AI initiatives with business priorities, empowering teams and navigating AI-related risks. - [20240910 MT Brief](https://martech.org/20240910-mt-brief.md) - Published: 2024-09-10 - Last Modified: 2024-09-09 - Excerpt: Not available - [What is marketing automation?](https://martech.org/what-is-marketing-automation-2.md) - Published: 2024-08-25 - Last Modified: 2024-09-09 - Excerpt: Here's how marketing automation works, why it's key to delivering seamless customer experiences and some best practices to follow. - [Optimistic marketers increase expected ad spend](https://martech.org/optimistic-marketers-increase-expected-ad-spend.md) - Published: 2024-09-09 - Last Modified: 2024-09-09 - Excerpt: Growing economy has ad buyers increasing their 2024 ad spend projections to 11.8%, up significantly from last year. - [Measuring customer acquisition cost: Best of the MarTechBot](https://martech.org/measuring-customer-acquisition-cost-best-of-the-martechbot.md) - Published: 2024-09-09 - Last Modified: 2024-09-09 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: calculating marketing efficiency with CAC. - [Google Ads to deprecate enhanced CPC for search and display ads](https://martech.org/google-ads-to-deprecate-enhanced-cpc-for-search-and-display-ads.md) - Published: 2024-09-09 - Last Modified: 2024-09-09 - Excerpt: Company will begin phasing out enhanced CPC in October, with the goal of transitioning all remaining campaigns to manual CPC by March 2025. - [20240909 MT Brief](https://martech.org/20240909-mt-brief.md) - Published: 2024-09-09 - Last Modified: 2024-09-06 - Excerpt: Not available - [US vs. Google, round 2: Government targets digital ad business](https://martech.org/us-vs-google-round-2-government-targets-digital-ad-business.md) - Published: 2024-09-06 - Last Modified: 2024-09-06 - Excerpt: The DOJ says Google used anticompetitive tactics to get its huge market share. People using the market aren't so sure. - [HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more](https://martech.org/hubspots-august-2024-updates-enhanced-automation-big-reporting-updates-and-more.md) - Published: 2024-09-06 - Last Modified: 2024-09-06 - Excerpt: We boiled down more than 100 HubSpot updates to the 14 most impactful for managers and admins. - [AI and security are the focus of latest Salesforce acquisitions](https://martech.org/ai-and-security-are-the-focus-of-latest-salesforce-acquisitions.md) - Published: 2024-09-06 - Last Modified: 2024-09-06 - Excerpt: Salesforce went on a mini acquisition spree this week to bolster data security and voice AI capabilities. - [The AI-powered marketer’s roadmap to the future of content](https://martech.org/the-ai-powered-marketers-roadmap-to-the-future-of-content.md) - Published: 2024-09-06 - Last Modified: 2024-09-06 - Excerpt: Key trends, lessons and strategies to help you navigate the exciting future of AI-powered content creation and stay ahead of the curve. - [Now playing: ‘The Email Test That Goes Wrong’](https://martech.org/now-playing-the-email-test-that-goes-wrong.md) - Published: 2024-09-05 - Last Modified: 2024-09-06 - Excerpt: From little things, big mistakes grow: How to ensure your email testing avoids the small errors that can make the results useless. - [20240906 MT Brief](https://martech.org/20240906-mt-brief.md) - Published: 2024-09-06 - Last Modified: 2024-09-05 - Excerpt: Not available - [Welcome to MarTechBot](https://martech.org/martechbot.md) - Published: 2023-04-21 - Last Modified: 2024-09-05 - Excerpt: Not available - [MarTechBot FAQ](https://martech.org/martechbot-faq.md) - Published: 2024-01-12 - Last Modified: 2024-09-05 - Excerpt: Not available - [AI-powered martech news and releases: September 5](https://martech.org/ai-powered-martech-news-and-releases-september-5.md) - Published: 2024-09-05 - Last Modified: 2024-09-05 - Excerpt: Microsoft's AI products aren't doing well: The new Copilot PCs can't run games and Office with Copilot costs twice the regular version, so no one's buying it. - [Braze unveils new freemium offerings](https://martech.org/braze-unveils-new-freemium-offerings.md) - Published: 2024-09-05 - Last Modified: 2024-09-05 - Excerpt: Eligible start-ups are offered a structured four month free trial of the customer engagement platform while any company can get a 14 day free ride. - [Free trial vs. demo: What’s more effective in B2B SaaS ads?](https://martech.org/free-trial-vs-demo-whats-more-effective-in-b2b-saas-ads.md) - Published: 2024-09-05 - Last Modified: 2024-09-05 - Excerpt: An analysis of $20 million in paid search ad spend yields interesting results for practitioners of product-led strategies. - [20240905 MT Brief](https://martech.org/20240905-mt-brief.md) - Published: 2024-09-05 - Last Modified: 2024-09-04 - Excerpt: Not available - [Ecommerce sees positive spending trends](https://martech.org/ecommerce-sees-positive-spending-trends.md) - Published: 2024-09-04 - Last Modified: 2024-09-04 - Excerpt: Consumers and ecommerce brands agree the sector's outlook is positive. But they part ways when it comes to what makes a good shopping experience. - [Google Ads unveils advanced performance planner for YouTube campaigns](https://martech.org/google-ads-unveils-advanced-performance-planner-for-youtube-campaigns.md) - Published: 2024-09-04 - Last Modified: 2024-09-04 - Excerpt: Google is also testing a new "Promotions" feature for App Campaigns that can create event-driven promotions tailored for mobile users. - [How to use ChatGPT to simulate martech tools and marketing strategy](https://martech.org/how-to-use-chatgpt-to-simulate-martech-tools-and-marketing-strategy.md) - Published: 2024-09-04 - Last Modified: 2024-09-04 - Excerpt: What if you could simulate marketing programs using a CDP before investing in the technology? - [3 ways to use data analytics to connect with Hispanic consumers](https://martech.org/3-ways-to-use-data-analytics-to-connect-with-hispanic-consumers.md) - Published: 2024-09-04 - Last Modified: 2024-09-04 - Excerpt: Maximize your reach in the Hispanic market using data analytics with insights on personalization, cultural relevance and more. - [20240904 MT Brief](https://martech.org/20240904-mt-brief.md) - Published: 2024-09-04 - Last Modified: 2024-09-03 - Excerpt: Not available - [Top tips for onboarding new martech vendors](https://martech.org/top-tips-for-onboarding-new-martech-vendors.md) - Published: 2024-09-03 - Last Modified: 2024-09-03 - Excerpt: Facilitate seamless vendor onboarding by exploring contract considerations, setting expectations and communicating effectively. - [Playable ads and longer campaigns gain traction in mobile gaming](https://martech.org/playable-ads-and-longer-campaigns-gain-traction-in-mobile-gaming.md) - Published: 2024-09-03 - Last Modified: 2024-09-03 - Excerpt: The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers. - [Apple, Netflix, Google, Ford, and Nike are attending MarTech for free. Are you?](https://martech.org/apple-netflix-google-ford-and-nike-are-attending-martech-for-free-are-you.md) - Published: 2024-09-03 - Last Modified: 2024-09-03 - Excerpt: Unlock the entire MarTech experience, online September 24-25, for free. No hidden fees, no travel headaches, no time out of the office. - [One way or another, cookies are going away](https://martech.org/one-way-or-another-cookies-are-going-away.md) - Published: 2024-09-03 - Last Modified: 2024-09-03 - Excerpt: Adtech platform Quantcast is back in education mode, explaining to customers that Google has not saved cookies. They're going away and something will replace them. - [Google Analytics 4 introduces benchmarking data](https://martech.org/google-analytics-4-introduces-benchmarking-data.md) - Published: 2024-09-03 - Last Modified: 2024-09-03 - Excerpt: You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making. - [20240903 MT Brief](https://martech.org/20240903-mt-brief.md) - Published: 2024-09-03 - Last Modified: 2024-08-30 - Excerpt: Not available - [How brands are using AI in Meta’s Advantage+ campaigns](https://martech.org/how-brands-are-using-ai-in-metas-advantage-campaigns.md) - Published: 2024-08-30 - Last Modified: 2024-08-30 - Excerpt: Meta’s growing roster of AI-powered tools help Tuckernuck and Kitsch scale up creative and discover new customers in time for the holidays. - [20240830 MT Brief](https://martech.org/20240830-mt-brief.md) - Published: 2024-08-30 - Last Modified: 2024-08-29 - Excerpt: Not available - [3 tips to maximize your ROI at events](https://martech.org/3-tips-to-maximize-your-roi-at-events.md) - Published: 2024-08-29 - Last Modified: 2024-08-29 - Excerpt: Ensure your conference investment pays off with these tips on strategic preparation, targeted outreach and effective follow-up. - [Yelp brings antitrust lawsuit against Google](https://martech.org/yelp-brings-antitrust-lawsuit-against-google.md) - Published: 2024-08-29 - Last Modified: 2024-08-29 - Excerpt: The lawsuit alleges illegal monopoly practices related to local search and local search advertising. - [AI-powered martech news and releases: August 29](https://martech.org/ai-powered-martech-news-and-releases-august-29.md) - Published: 2024-08-29 - Last Modified: 2024-08-29 - Excerpt: UK government promises teachers an AI chatbot helper that will "generate accurate, high-quality content." Good luck. - [Salesforce sees a shorter, more competitive holiday season in 2024](https://martech.org/salesforce-sees-a-shorter-more-competitive-holiday-season-in-2024.md) - Published: 2024-08-29 - Last Modified: 2024-08-29 - Excerpt: Expect to see very soft growth in onlines sales in the upcoming holiday season — but here are some ways brands can win. - [Hightouch launches AI Decisioning](https://martech.org/hightouch-launches-ai-decisioning.md) - Published: 2024-08-27 - Last Modified: 2024-08-28 - Excerpt: Composable CDP Hightouch has a new solution supporting data-driven customer engagement at the individual level. UPDATED with comments from Hightouch and independent experts. - [20240829 MT Brief](https://martech.org/20240829-mt-brief.md) - Published: 2024-08-29 - Last Modified: 2024-08-28 - Excerpt: Not available - [Marketo experts share tips for successful MAP implementations](https://martech.org/marketo-experts-share-tips-for-successful-map-implementations.md) - Published: 2024-06-20 - Last Modified: 2024-08-28 - Excerpt: Implementing a marketing automation platform like Adobe Marketo Engage requires careful preparation for the project, data and team members. - [Salesforce experts share tips for ensuring a smooth implementation](https://martech.org/salesforce-experts-share-tips-for-ensuring-a-smooth-implementation.md) - Published: 2024-01-17 - Last Modified: 2024-08-28 - Excerpt: Salesforce Marketing Cloud experts give suggestions on what you need to do to have an easy and successful implementation. - [HubSpot experts share tips for successful CRM implementations](https://martech.org/hubspot-experts-share-tips-for-successful-crm-implementations.md) - Published: 2024-08-22 - Last Modified: 2024-08-28 - Excerpt: Whether you're using HubSpot support or implementing on your own, here are some factors and steps to consider. - [How to optimize your app as part of a cross-device approach](https://martech.org/how-to-optimize-your-app-as-part-of-a-cross-device-approach.md) - Published: 2024-08-28 - Last Modified: 2024-08-28 - Excerpt: Dive into the benefits of apps over mobile websites, and learn how to seamlessly integrate them into your marketing mix. - [New Adobe Workfront Planning ties campaign development to execution](https://martech.org/new-adobe-workfront-planning-ties-campaign-development-to-execution.md) - Published: 2024-08-28 - Last Modified: 2024-08-28 - Excerpt: Workfront Planning, new from Adobe, joins the dots between upfront campaign planning and record creation and work execution. - [20240828 MT Brief](https://martech.org/20240828-mt-brief.md) - Published: 2024-08-28 - Last Modified: 2024-08-28 - Excerpt: Not available - [Evaluating 7 AI video generators while waiting for OpenAI’s Sora](https://martech.org/evaluating-7-ai-video-generators-while-waiting-for-openais-sora.md) - Published: 2024-08-26 - Last Modified: 2024-08-27 - Excerpt: Get ahead in AI video creation by exploring top tools on the market while OpenAI’s Sora remains under wraps. - [Google adds generative AI insights, shopping ad campaign goals](https://martech.org/google-adds-generative-ai-insights-shopping-ad-campaign-goals.md) - Published: 2024-08-27 - Last Modified: 2024-08-27 - Excerpt: Google's new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing. - [20240827 MT Brief](https://martech.org/20240827-mt-brief.md) - Published: 2024-08-27 - Last Modified: 2024-08-26 - Excerpt: Not available - [What is marketing operations and what do MOps professionals do?](https://martech.org/what-is-marketing-operations-and-who-are-mops-professionals.md) - Published: 2024-08-07 - Last Modified: 2024-08-26 - Excerpt: Learn what marketing operations is and why it's important. - [White House to tackle bad CX practices](https://martech.org/white-house-to-tackle-bad-cx-practices.md) - Published: 2024-08-26 - Last Modified: 2024-08-26 - Excerpt: The White House is mobilizing to tackle poor corporate CX practices. InMoment identifies key areas to tackle. - [Essential stack for a B2B startup: Best of the MarTechBot](https://martech.org/essential-stack-for-a-b2b-startup-best-of-the-martechbot.md) - Published: 2024-08-26 - Last Modified: 2024-08-26 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the most important platforms for growing a B2B startup. - [Intense election ad buying could upend brands’ holiday marketing plans](https://martech.org/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans.md) - Published: 2024-08-21 - Last Modified: 2024-08-25 - Excerpt: Brands have options when it comes to breaking through the political noise this fall. The biggest decision: get involved or stay out of politics? - [20240826 MT Brief](https://martech.org/20240826-mt-brief.md) - Published: 2024-08-26 - Last Modified: 2024-08-23 - Excerpt: Not available - [European regulators have a seat at the table](https://martech.org/european-regulators-have-a-seat-at-the-table.md) - Published: 2024-08-23 - Last Modified: 2024-08-23 - Excerpt: Who is that new face in the big tech C-Suite? Oh, don't worry, just some regulator from Europe. - [Why the FTC’s stand on hashing is a wake-up call for digital advertisers](https://martech.org/why-the-ftcs-stand-on-hashing-is-a-wake-up-call-for-digital-advertisers.md) - Published: 2024-08-23 - Last Modified: 2024-08-23 - Excerpt: The FTC declares hashing isn't a foolproof privacy measure. Here’s what this stance means for the industry’s future. - [Mastering email campaign execution](https://martech.org/mastering-email-campaign-execution.md) - Published: 2024-08-22 - Last Modified: 2024-08-22 - Excerpt: Don't miss this opportunity to learn how to create more effective and engaging emails. - [20240823 MT Brief](https://martech.org/20240823-mt-brief.md) - Published: 2024-08-23 - Last Modified: 2024-08-22 - Excerpt: Not available - [AI-powered martech news and releases: August 22](https://martech.org/ai-powered-martech-news-and-releases-august-22.md) - Published: 2024-08-22 - Last Modified: 2024-08-22 - Excerpt: A new startup is using AI to help computers generate smells in order to improve healthcare and make safer, aromas for consumer goods. - [iOS 18: Brace yourself for the new Apple Mail inbox](https://martech.org/ios-18-brace-yourself-for-the-new-apple-mail-inbox.md) - Published: 2024-08-22 - Last Modified: 2024-08-22 - Excerpt: Prepare your campaigns for iOS 18, which will bring major updates to Apple Mail, including AI features and inbox tabs. - [4 ways to achieve early wins with AI in marketing](https://martech.org/4-ways-to-achieve-early-wins-with-ai-in-marketing.md) - Published: 2024-08-22 - Last Modified: 2024-08-22 - Excerpt: Integrate AI into your marketing strategy with these practical, incremental steps that drive real results. - [20240822 MT Brief](https://martech.org/20240822-mt-brief.md) - Published: 2024-08-22 - Last Modified: 2024-08-21 - Excerpt: Not available - [Marketo update improves audience insight for webinars](https://martech.org/marketo-update-improves-audience-insight-for-webinars.md) - Published: 2024-08-21 - Last Modified: 2024-08-21 - Excerpt: Adobe continues to improve its webinar capabilities in the latest Marketo update. - [Why you need to master martech tool management](https://martech.org/why-you-need-to-master-martech-tool-management.md) - Published: 2024-08-21 - Last Modified: 2024-08-21 - Excerpt: How to ensure data privacy, control platform access and improve processes without extensive technical knowledge. - [3 elements of a customer technology strategy](https://martech.org/3-elements-of-a-customer-technology-strategy.md) - Published: 2024-08-21 - Last Modified: 2024-08-21 - Excerpt: Tips for shifting from siloed martech, salestech and support tech to a cohesive strategy for seamless customer interactions. - [20240821 MT Brief](https://martech.org/20240821-mt-brief.md) - Published: 2024-08-21 - Last Modified: 2024-08-20 - Excerpt: Not available - [How to choose a data enrichment solution](https://martech.org/how-to-choose-a-data-enrichment-solution.md) - Published: 2024-08-20 - Last Modified: 2024-08-20 - Excerpt: Do you have all the data you need? If you don't, here are the issues to look at when picking a data enrichment provider. - [Ad engagement improves when kids and parents watch together](https://martech.org/ad-engagement-improves-when-kids-and-parents-watch-together.md) - Published: 2024-08-20 - Last Modified: 2024-08-20 - Excerpt: When parents and children watch ads on CTV together, there's an impact on engagement. - [What the composability revolution means for the martech stack](https://martech.org/what-the-composability-revolution-means-for-the-martech-stack.md) - Published: 2024-08-15 - Last Modified: 2024-08-20 - Excerpt: If applications like CDPs and customer engagement platforms rely on data in data warehouses, what are the broad implications for the martech stack as a whole? - [How wisdom makes AI more effective in marketing](https://martech.org/how-wisdom-makes-ai-more-effective-in-marketing.md) - Published: 2024-08-20 - Last Modified: 2024-08-20 - Excerpt: Integrating wisdom with AI enhances marketing strategies, ensuring more ethical and effective customer engagement. - [Improve your website’s accessibility in just three months](https://martech.org/improve-your-websites-accessibility-in-just-three-months.md) - Published: 2024-08-20 - Last Modified: 2024-08-20 - Excerpt: Discover how to balance ideal web accessibility standards with practical implementation - [20240820 MT Brief](https://martech.org/20240820-mt-brief.md) - Published: 2024-08-20 - Last Modified: 2024-08-19 - Excerpt: Not available - [Fall – Speakers](https://martech.org/speakers.md) - Published: 2022-11-28 - Last Modified: 2024-08-19 - Excerpt: Not available - [Google AI Overviews have negligible impact on traffic, say publishers](https://martech.org/google-ai-overviews-have-negligible-impact-on-traffic-say-publishers.md) - Published: 2024-08-19 - Last Modified: 2024-08-19 - Excerpt: So far, AI Overviews is not wrecking publishers' traffic — plus other AI Overviews news. - [Transitioning to a headless CMS: Best of the MarTechBot](https://martech.org/transitioning-to-a-headless-cms-best-of-the-martechbot.md) - Published: 2024-08-19 - Last Modified: 2024-08-19 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Factors when considering a headless CMS. - [How to identify high-churn personas in B2B and mitigate their risk](https://martech.org/how-to-identify-high-churn-personas-in-b2b-and-mitigate-their-risk.md) - Published: 2024-08-19 - Last Modified: 2024-08-19 - Excerpt: Here are the six types of people most likely to stop using a B2B product and how to handle them. - [The small B2B marketing team’s guide to ABM](https://martech.org/the-small-b2b-marketing-teams-guide-to-abm.md) - Published: 2024-08-19 - Last Modified: 2024-08-19 - Excerpt: Focus your efforts and amplify your results with these practical tips for implementing account-based marketing. - [The marketer’s guide to conquering data quality issues](https://martech.org/the-marketers-guide-to-conquering-data-quality-issues.md) - Published: 2024-08-16 - Last Modified: 2024-08-16 - Excerpt: Learn to measure ABM success with our guide on the essential metrics that go beyond traditional tracking and drive real business impact. - [Could your marketing automation be doing more?](https://martech.org/could-your-marketing-automation-be-doing-more.md) - Published: 2024-08-16 - Last Modified: 2024-08-16 - Excerpt: Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back. - [20240819 MT Brief](https://martech.org/20240819-mt-brief.md) - Published: 2024-08-19 - Last Modified: 2024-08-16 - Excerpt: Not available - [For consumers, AI is the new IoT](https://martech.org/for-consumers-ai-is-the-new-iot.md) - Published: 2024-08-16 - Last Modified: 2024-08-16 - Excerpt: There are AI-powered toothbrushes, coffee makers, mattresses, baby monitors and snow blowers. What there isn't: People who want to buy them. - [Measuring marketing’s impact: From metrics to growth](https://martech.org/measuring-marketings-impact-from-metrics-to-growth.md) - Published: 2024-08-15 - Last Modified: 2024-08-16 - Excerpt: How to translate marketing into hard numbers and proving its worth beyond providing a sales spike. - [4 tips for increasing conversions along the buyer’s journey](https://martech.org/4-tips-for-increasing-conversions-along-the-buyers-journey.md) - Published: 2024-08-16 - Last Modified: 2024-08-16 - Excerpt: Times are changing and marketers need to engage with customers in new ways. Here are four tips to doing just that. - [What the composability revolution means for customer engagement](https://martech.org/what-the-composability-revolution-means-for-customer-engagement.md) - Published: 2024-08-13 - Last Modified: 2024-08-16 - Excerpt: The composable CDP is discussed everywhere. More attention needs to be paid to composability in the customer engagement space. - [What the composability revolution means for CDPs](https://martech.org/what-the-composability-revolution-means-for-cdps.md) - Published: 2024-08-07 - Last Modified: 2024-08-16 - Excerpt: Big changes are afoot in the martech space under the broad term 'composability.' One of the first categories to be impacted is the CDP. - [How marketing workflows will change with AI](https://martech.org/how-marketing-workflows-will-change-with-ai.md) - Published: 2024-08-15 - Last Modified: 2024-08-15 - Excerpt: It's clear that AI will impact the way workflows are created, but how will that impact, in turn, roles in marketing? - [IAB Tech Lab expands Multi-State Privacy Agreement](https://martech.org/iab-tech-lab-expands-multi-state-privacy-agreement.md) - Published: 2024-08-15 - Last Modified: 2024-08-15 - Excerpt: The protocols and solutions developed by IAB Tech Lab to make compliance with privacy regulations easier have been expanded to cover 14 more U.S. states. - [20240816 MT Brief](https://martech.org/20240816-mt-brief.md) - Published: 2024-08-16 - Last Modified: 2024-08-15 - Excerpt: Not available - [AI-powered martech news and releases: August 15](https://martech.org/ai-powered-martech-news-and-releases-august-15.md) - Published: 2024-08-15 - Last Modified: 2024-08-15 - Excerpt: Tech companies are spending a lot on ads touting AI, despite more research showing it turns off consumers. - [Moving up with marketing operational maturity](https://martech.org/moving-up-with-marketing-operational-maturity.md) - Published: 2024-08-13 - Last Modified: 2024-08-14 - Excerpt: Operational maturity is a key indicator of marketing effectiveness. Here are some solid metrics to track it. - [20240815 MT Brief](https://martech.org/20240815-mt-brief.md) - Published: 2024-08-15 - Last Modified: 2024-08-14 - Excerpt: Not available - [How to gear up email for a strong finish to 2024](https://martech.org/how-to-gear-up-email-for-a-strong-finish-to-2024.md) - Published: 2024-08-14 - Last Modified: 2024-08-14 - Excerpt: In the coming months, your emails will be competing against political campaigns and your competitors for consumers' attention. - [7 strategies for getting the most from your martech stack](https://martech.org/7-strategies-for-getting-the-most-from-your-martech-stack.md) - Published: 2024-08-14 - Last Modified: 2024-08-14 - Excerpt: 20% of your tools drive 80% of your results, but how do you determine which tools they are? - [Email marketers sharpen deliverability tactics at MailCon](https://martech.org/email-marketers-sharpen-deliverability-tactics-at-mailcon.md) - Published: 2024-08-14 - Last Modified: 2024-08-14 - Excerpt: Experts from Google and across the email marketing landscape offered strategies in the “post-Yahoogle” era. - [U.S. considering forcing a Google breakup](https://martech.org/report-u-s-considering-forcing-a-google-breakup.md) - Published: 2024-08-14 - Last Modified: 2024-08-14 - Excerpt: Could Google be broken up in the not-too-distant future? Could the U.S. government force a sale of Chrome, Android or Ads? - [20240814 MT Brief](https://martech.org/20240814-mt-brief.md) - Published: 2024-08-14 - Last Modified: 2024-08-13 - Excerpt: Not available - [IAB releases updated IAB Diligence Platform](https://martech.org/iab-releases-updated-iab-diligence-platform.md) - Published: 2024-08-13 - Last Modified: 2024-08-13 - Excerpt: The platform, powered by Safeguard Privacy, will keep the adtech industry current on privacy compliance. - [The Google monopoly verdict: More industry reactions](https://martech.org/the-google-monopoly-verdict-more-industry-reactions.md) - Published: 2024-08-13 - Last Modified: 2024-08-13 - Excerpt: Agencies and marketing consultants reach out with comments about many different aspects of the Google monopoly verdict. - [Meet my research team: Gemini, ChatGPT and Perplexity](https://martech.org/meet-my-research-team-gemini-chatgpt-and-perplexity.md) - Published: 2024-08-12 - Last Modified: 2024-08-13 - Excerpt: Learn how to turn to AI helpers as the first step in performing lengthy, previously manual research tasks. - [Marketers must adapt to a changing world](https://martech.org/marketers-must-adapt-to-a-changing-world.md) - Published: 2024-08-13 - Last Modified: 2024-08-13 - Excerpt: The world has changed dramatically over the past couple of years. Marketers must rethink how to treat consumers and get comfortable with prioritizing integrity, authenticity and community. - [The no-code guide to integrating your martech stack](https://martech.org/the-no-code-guide-to-integrating-your-martech-stack.md) - Published: 2024-07-24 - Last Modified: 2024-08-13 - Excerpt: Learn how to integrate your martech stack without coding and connect data across platforms using simple automation tools. - [22 must-have reports for measuring CRM health](https://martech.org/22-must-have-reports-for-measuring-crm-health.md) - Published: 2024-08-12 - Last Modified: 2024-08-12 - Excerpt: Find out the reports you need to monitor data hygiene, improve marketing and sales processes and much more. - [20240813 MT Brief](https://martech.org/20240813-mt-brief.md) - Published: 2024-08-13 - Last Modified: 2024-08-12 - Excerpt: Not available - [Urban digital transformation: Insights for marketers from global smart cities](https://martech.org/urban-digital-transformation-insights-for-marketers-from-global-smart-cities.md) - Published: 2024-08-09 - Last Modified: 2024-08-12 - Excerpt: Cities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling. - [CDP and customer experience: Best of the MarTechBot](https://martech.org/cdp-and-customer-experience-best-of-the-martechbot.md) - Published: 2024-08-12 - Last Modified: 2024-08-12 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and metrics for powering customer engagement. - [HubSpot’s July 2024 updates: Big moves toward better efficiency and security](https://martech.org/hubspots-july-2024-updates-big-moves-toward-better-efficiency-and-security.md) - Published: 2024-08-12 - Last Modified: 2024-08-12 - Excerpt: We've boiled down HubSpot's 91 updates for July to the 13 most impactful for managers and admins - [20240812 MT Brief](https://martech.org/20240812-mt-brief.md) - Published: 2024-08-12 - Last Modified: 2024-08-09 - Excerpt: Not available - [How Centerfield is sifting insights from millions of phone calls](https://martech.org/how-centerfield-is-sifting-insights-from-millions-of-phone-calls.md) - Published: 2024-08-09 - Last Modified: 2024-08-09 - Excerpt: Echo AI's technology is helping Centerfield turn a jumble of unstructured verbiage into actionable customer data. - [Google rolls out new features for Local Service Ads](https://martech.org/google-rolls-out-new-features-for-local-service-ads.md) - Published: 2024-08-09 - Last Modified: 2024-08-09 - Excerpt: One new feature is designed to increase ad engagement and rankings, while the other provides greater budget controls. - [Transform content creation with AI and automation](https://martech.org/transform-content-creation-with-ai-and-automation.md) - Published: 2024-08-09 - Last Modified: 2024-08-09 - Excerpt: Unlock new possibilities for efficiency and impact. - [AI-powered martech news and releases: August 8](https://martech.org/ai-powered-martech-news-and-releases-august-8.md) - Published: 2024-08-08 - Last Modified: 2024-08-08 - Excerpt: Consumers are really, really not impressed with AI, consistently preferring products that don't mention AI over those that do. - [20240809 MT Brief](https://martech.org/20240809-mt-brief.md) - Published: 2024-08-09 - Last Modified: 2024-08-08 - Excerpt: Not available - [Retail media networks and advertisers going from guesswork to growth](https://martech.org/retail-media-networks-and-advertisers-going-from-guesswork-to-growth.md) - Published: 2024-08-08 - Last Modified: 2024-08-08 - Excerpt: CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature. - [Why first-party data still reigns even with Google keeping third-party cookies](https://martech.org/why-first-party-data-still-reigns-even-with-google-keeping-third-party-cookies.md) - Published: 2024-08-08 - Last Modified: 2024-08-08 - Excerpt: Cookies or no cookies, first-party data is your competitive edge. Find out how to build a robust data strategy for the future. - [How to leverage the 80/20 rule for martech efficiency and ROI](https://martech.org/how-to-leverage-the-80-20-rule-for-martech-efficiency-and-roi.md) - Published: 2024-08-08 - Last Modified: 2024-08-08 - Excerpt: Unravel the complexities of your martech stack by identifying the tools driving most of your marketing success. - [Marketing Ops is Marketing. Or is it?](https://martech.org/marketing-ops-is-marketing.md) - Published: 2024-08-06 - Last Modified: 2024-08-08 - Excerpt: Marketing Ops isn't marketing? It depends on what you mean by "isn't." - [What is email marketing and why we care: A marketer’s guide](https://martech.org/email-marketing-a-marketers-guide.md) - Published: 2022-03-22 - Last Modified: 2024-08-08 - Excerpt: Email marketing remains one of the most effective digital channels today. Here are some best practices to help your brand stay ahead of the email marketing game. - [Why we care about marketing management](https://martech.org/why-we-care-about-marketing-management.md) - Published: 2022-12-21 - Last Modified: 2024-08-08 - Excerpt: Learn more about what marketing management is, its core concepts and why it's important. - [Marketing analytics: What it is and why marketers should care](https://martech.org/marketing-analytics-what-it-is-and-why-marketers-should-care.md) - Published: 2022-04-27 - Last Modified: 2024-08-08 - Excerpt: We unpack marketing analytics: what it is, why it’s important, and how it can help marketers achieve brand success. - [What is digital transformation?](https://martech.org/what-is-digital-transformation.md) - Published: 2022-03-04 - Last Modified: 2024-08-08 - Excerpt: Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations. - [Why we care about advertising: A marketer’s guide](https://martech.org/why-we-care-about-advertising-a-marketers-guide.md) - Published: 2022-05-27 - Last Modified: 2024-08-08 - Excerpt: Here's our guide to adtech, digital advertising and keys to success in a transformed digital landscape. - [Customer journey maps: What you need to know](https://martech.org/customer-journey-maps-what-you-need-to-know.md) - Published: 2024-08-02 - Last Modified: 2024-08-08 - Excerpt: A good map helps you see the customer experience through the eyes of your customers. - [What is B2B marketing and why marketers should care](https://martech.org/why-we-care-about-b2b-marketing-a-guide-for-marketers.md) - Published: 2024-05-21 - Last Modified: 2024-08-08 - Excerpt: Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of. - [Agile marketing: What it is and why marketers should care](https://martech.org/agile-marketing-what-it-is-and-why-marketers-should-care.md) - Published: 2023-05-10 - Last Modified: 2024-08-08 - Excerpt: Learn what agile marketing is, why it’s important, and how it can help marketers succeed. - [What is ecommerce and which trends are shaping its future?](https://martech.org/what-is-ecommerce-and-which-trends-are-shaping-its-future.md) - Published: 2022-12-07 - Last Modified: 2024-08-08 - Excerpt: Learn about ecommerce as well as key new trends like mobile and social commerce and how they are all shaping the future of marketing. - [What is consumer privacy in marketing and why marketers must care](https://martech.org/why-marketers-should-care-about-consumer-privacy.md) - Published: 2022-09-30 - Last Modified: 2024-08-08 - Excerpt: From GDPR, CPPA and ADPPA, here’s all the information marketers should know. - [What is predictive analytics?](https://martech.org/what-is-predictive-analytics.md) - Published: 2024-04-23 - Last Modified: 2024-08-08 - Excerpt: The importance of predictive analytics in marketing continues to grow as brands try to get ahead (and stay ahead) of the customer. - [What is video advertising and why should marketers care?](https://martech.org/what-is-video-advertising.md) - Published: 2024-04-30 - Last Modified: 2024-08-08 - Excerpt: The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide. - [20240808 MT Brief](https://martech.org/20240808-mt-brief.md) - Published: 2024-08-08 - Last Modified: 2024-08-07 - Excerpt: Not available - [Fall – Sponsors](https://martech.org/sponsors.md) - Published: 2022-11-02 - Last Modified: 2024-08-07 - Excerpt: Not available - [Unlocking AI’s potential in B2B marketing](https://martech.org/unlocking-ais-potential-in-b2b-marketing.md) - Published: 2024-08-07 - Last Modified: 2024-08-07 - Excerpt: Key B2B considerations for successful AI adoption, from team preparation to selecting context-aware solutions. - [Mastering data-driven decision-making in the strategy phase](https://martech.org/mastering-data-driven-decision-making-in-the-strategy-phase.md) - Published: 2024-08-07 - Last Modified: 2024-08-07 - Excerpt: Insights into strategic planning to avoid data pitfalls and set a strong foundation for your marketing campaigns. - [Google phasing out Smart Campaigns in favor of Performance Max](https://martech.org/google-phasing-out-smart-campaigns-in-favor-of-performance-max.md) - Published: 2024-08-07 - Last Modified: 2024-08-07 - Excerpt: Google's shift from Smart Campaigns to Performance Max signals a major push toward AI-driven, cross-platform advertising solutions. - [Fall – Why attend](https://martech.org/why-attend.md) - Published: 2022-11-21 - Last Modified: 2024-08-07 - Excerpt: Not available - [Lead generation and marketing automation: How they work together](https://martech.org/lead-generation-and-marketing-automation-how-they-work-together.md) - Published: 2023-12-13 - Last Modified: 2024-08-07 - Excerpt: Marketing automation allows you to maximize the efficiency and results of your lead generation programs. - [What the Google antitrust ruling could mean for advertisers](https://martech.org/what-the-google-antitrust-ruling-could-mean-for-advertisers.md) - Published: 2024-08-06 - Last Modified: 2024-08-06 - Excerpt: Changes in technology and consumer behavior make this the perfect moment for companies that want to challenge Google's dominant market position. - [20240807 MT Brief](https://martech.org/20240807-mt-brief.md) - Published: 2024-08-07 - Last Modified: 2024-08-06 - Excerpt: Not available - [Aflac’s approach to Gen Z engagement](https://martech.org/aflacs-approach-to-gen-z-engagement.md) - Published: 2024-08-06 - Last Modified: 2024-08-06 - Excerpt: How the widely-recognized insurance brand promotes omnichannel engagement for Gen Z and the rest of us. - [Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online](https://martech.org/position-less-marketers-empowered-to-bring-the-personal-shopper-touch-to-online.md) - Published: 2024-08-08 - Last Modified: 2024-08-06 - Excerpt: The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand. - [Why your marketing strategy should still be cookie-less despite Google’s shift](https://martech.org/why-your-marketing-strategy-should-still-be-cookie-less-despite-googles-shift.md) - Published: 2024-08-06 - Last Modified: 2024-08-06 - Excerpt: Despite the survival of third-party cookies, marketing still demands a renewed focus on building meaningful consumer connections. - [20240806 MT Brief](https://martech.org/20240806-mt-brief.md) - Published: 2024-08-06 - Last Modified: 2024-08-06 - Excerpt: Not available - [Federal judge rules Google violated antitrust law](https://martech.org/federal-judge-rules-google-violated-antitrust-law.md) - Published: 2024-08-05 - Last Modified: 2024-08-06 - Excerpt: Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones. - [Why Google lost: The DoJ’s case in 11 slides](https://martech.org/why-google-lost-the-dojs-case-in-11-slides.md) - Published: 2024-08-06 - Last Modified: 2024-08-06 - Excerpt: Here is what you need to know about the Google antitrust case from the Justice Department's closing presentation. - [Future-proof your content strategy](https://martech.org/future-proof-your-content-strategy.md) - Published: 2024-08-05 - Last Modified: 2024-08-05 - Excerpt: Learn how to optimize your content for maximum impact - [Lead gen tactics for B2B: Best of the MarTechBot](https://martech.org/lead-gen-tactics-for-b2b-best-of-the-martechbot.md) - Published: 2024-08-05 - Last Modified: 2024-08-05 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Low-cost lead gen tactics. - [How AI-generated images could redefine product placement](https://martech.org/how-ai-generated-images-could-redefine-product-placement.md) - Published: 2024-08-05 - Last Modified: 2024-08-05 - Excerpt: AI-generated visuals might subtly shape consumer choices and soon present new challenges for marketers. - [Phygital consultancy NEWU is here to surprise you](https://martech.org/phygital-agency-newu-is-here-to-surprise-you.md) - Published: 2024-07-25 - Last Modified: 2024-08-05 - Excerpt: From a dramatic takeover of Milan Design Week to a literally touching experience with new music, this agency creates activations for the physical-digital world. - [Why marketers must combat the hidden threat of MFA sites](https://martech.org/why-marketers-must-combat-the-hidden-threat-of-mfa-sites.md) - Published: 2024-08-05 - Last Modified: 2024-08-05 - Excerpt: Learn to combat the threats posed by made-for-advertising sites, differentiate quality publishers and optimize your digital ad spend. - [Google Ads hit by major reporting glitch, exposing competitor data](https://martech.org/google-ads-hit-by-major-reporting-glitch-exposing-competitor-data.md) - Published: 2024-08-05 - Last Modified: 2024-08-05 - Excerpt: Competitors' sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible. - [Nature’s inspiration for transforming your marketing plan](https://martech.org/natures-inspiration-for-transforming-your-marketing-plan.md) - Published: 2024-08-02 - Last Modified: 2024-08-02 - Excerpt: Revolutionize your marketing with pace-layered planning inspired by nature's resilience, balancing quick adaptations with long-term stability. - [Retailers struggle to identify site visitors](https://martech.org/retailers-struggle-to-identify-site-visitors.md) - Published: 2024-08-02 - Last Modified: 2024-08-02 - Excerpt: A new report from Bluecore shows up to 85% of visitors to ecommerce sites going unidentified and therefore hard to connect and engage with. - [20240805 MT Brief](https://martech.org/20240805-mt-brief.md) - Published: 2024-08-05 - Last Modified: 2024-08-02 - Excerpt: Not available - [Amazon digital ad revenue up 20% in 2nd quarter](https://martech.org/amazon-digital-ad-revenue-up-20-in-2nd-quarter.md) - Published: 2024-08-02 - Last Modified: 2024-08-02 - Excerpt: The company booked $12.77 billion in ad revenues for the quarter, thanks in part to adding advertising to Prime Video offerings. - [How additional information changes customer value assessments](https://martech.org/how-additional-information-changes-customer-value-assessments.md) - Published: 2024-08-02 - Last Modified: 2024-08-02 - Excerpt: Knowing more about your customers can dramatically change their perceived value. Dive into the math behind customer analytics. - [How to build a better buyer journey using customer behavioral data](https://martech.org/how-to-build-a-better-buyer-journey-using-customer-behavioral-data.md) - Published: 2024-08-01 - Last Modified: 2024-08-01 - Excerpt: Struggling to connect content with your buyer's journey? Here's how to leverage personality insights for better results. - [How to use AI in email marketing without losing the human touch](https://martech.org/how-to-use-ai-in-email-marketing-without-losing-the-human-touch.md) - Published: 2024-08-01 - Last Modified: 2024-08-01 - Excerpt: Tips for using AI in your email marketing and copywriting without losing the personal touch consumers crave. - [Meta ad revenue up 22% in second quarter](https://martech.org/meta-ad-revenue-up-22-in-second-quarter.md) - Published: 2024-08-01 - Last Modified: 2024-08-01 - Excerpt: The Facebook parent had a second quarter revenue of $39 billion. Zeta Global and Criteo are reported improved earnings. - [20240802 MT Brief](https://martech.org/20240802-mt-brief.md) - Published: 2024-08-02 - Last Modified: 2024-08-01 - Excerpt: Not available - [AI-powered martech news and releases: August 1](https://martech.org/ai-powered-martech-news-and-releases-august-1.md) - Published: 2024-08-01 - Last Modified: 2024-08-01 - Excerpt: Having used up all the available human-made data, scientists are now training large language models on AI-created data. This is a very bad idea. - [Experian rolls out retail media network solution](https://martech.org/experian-rolls-out-retail-media-network-solution.md) - Published: 2024-08-01 - Last Modified: 2024-08-01 - Excerpt: Identity resolution plays an important role in proving RMN value while remaining transparent and privacy-compliant. - [Consumers share what they want from brands](https://martech.org/consumers-share-what-they-want-from-brands.md) - Published: 2024-08-12 - Last Modified: 2024-08-01 - Excerpt: We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know. - [What is audience development and why savvy marketers care](https://martech.org/what-is-audience-development.md) - Published: 2022-06-01 - Last Modified: 2024-08-01 - Excerpt: Explore our marketers' guide to audience development, a process imperative for brand success. - [12 email marketing fundamentals to master](https://martech.org/12-email-marketing-fundamentals.md) - Published: 2017-05-24 - Last Modified: 2024-08-01 - Excerpt: Columnist Mary Wallace provides a primer on email marketing fundamentals for newbies and veterans alike, noting that advanced technology is useless if you don't get these right. - [Data clean rooms: A beginner’s guide](https://martech.org/data-clean-rooms-a-beginners-guide.md) - Published: 2023-07-12 - Last Modified: 2024-08-01 - Excerpt: Here's how enterprises are using data clean rooms to improve the return on their customer data investments. - [What is compliance in marketing and why every savvy marketer should care](https://martech.org/what-is-compliance-in-marketing.md) - Published: 2023-01-27 - Last Modified: 2024-08-01 - Excerpt: Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious. - [20240801 MT Brief](https://martech.org/20240801-mt-brief.md) - Published: 2024-08-01 - Last Modified: 2024-07-31 - Excerpt: Not available - [Second quarter saw slowing ad spend on most platforms](https://martech.org/second-quarter-saw-slowing-ad-spend-on-most-platforms.md) - Published: 2024-07-31 - Last Modified: 2024-07-31 - Excerpt: While Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower growth, YouTube was up 28% thanks to a big increase in impressions. - [How customer satisfaction fuels B2B profitability](https://martech.org/how-customer-satisfaction-fuels-b2b-profitability.md) - Published: 2024-07-31 - Last Modified: 2024-07-31 - Excerpt: Learn what drives customer satisfaction, how to measure it and ways to boost your company's long-term profitability. - [Subscriber acquisition best practices following Gmail’s spam update](https://martech.org/subscriber-acquisition-best-practices-following-gmails-spam-update.md) - Published: 2024-07-31 - Last Modified: 2024-07-31 - Excerpt: Insights on list management, subscriber acquisition and personalization to keep your email campaigns effective. - [Black women founders have to keep pushing](https://martech.org/black-women-founders-have-to-keep-pushing.md) - Published: 2024-07-12 - Last Modified: 2024-07-31 - Excerpt: Octavia Goredema says that Black women founders seeking capital mustn't be discouraged by depressing statistics. - [How to use project management data to inform your marketing hiring strategy](https://martech.org/how-to-use-project-management-data-to-inform-your-marketing-hiring-strategy.md) - Published: 2024-07-30 - Last Modified: 2024-07-30 - Excerpt: Use project management metrics to enhance your hiring strategy and ensure your team’s composition aligns with operational efficiency. - [20240731 MT Brief](https://martech.org/20240731-mt-brief.md) - Published: 2024-07-31 - Last Modified: 2024-07-30 - Excerpt: Not available - [Canva acquires genAI startup Leonardo.AI](https://martech.org/canva-acquires-genai-startup-leonardo-ai.md) - Published: 2024-07-30 - Last Modified: 2024-07-30 - Excerpt: Canva’s recent acquisitions aim to boost its profile as an all-in-one creative hub for businesses and individuals. - [SurveyMonkey launches a CX suite](https://martech.org/surveymonkey-launches-a-cx-suite.md) - Published: 2024-07-30 - Last Modified: 2024-07-30 - Excerpt: The online survey and feedback specialists are offering a packaged customer experience suite. - [Generative engine optimization: What you need to know](https://martech.org/generative-engine-optimization-what-you-need-to-know.md) - Published: 2024-07-30 - Last Modified: 2024-07-30 - Excerpt: GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search. - [Key marketing lessons from startup to scale-up](https://martech.org/key-marketing-lessons-from-startup-to-scale-up.md) - Published: 2024-07-30 - Last Modified: 2024-07-30 - Excerpt: The similarities and differences in marketing approaches between startups and large corporations and how each can learn from the other. - [The quickstart guide to marketing automation](https://martech.org/the-quickstart-guide-to-marketing-automation.md) - Published: 2024-07-29 - Last Modified: 2024-07-29 - Excerpt: Start simple, get organized, and take proactive steps to unlock the power of marketing automation for your business . - [20240730 MT Brief](https://martech.org/20240730-mt-brief.md) - Published: 2024-07-30 - Last Modified: 2024-07-29 - Excerpt: Not available - [Customer Service and Success: What they are and why marketers should care](https://martech.org/customer-service-and-success-what-they-are-and-why-marketers-should-care.md) - Published: 2022-07-01 - Last Modified: 2024-07-29 - Excerpt: Learn the importance of customer service and customer success to overall business performance. - [Digital asset management and content management systems: Best of the MarTechBot](https://martech.org/digital-asset-management-and-content-management-systems-best-of-the-martechbot.md) - Published: 2024-07-29 - Last Modified: 2024-07-29 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems. - [OpenAI starts testing SearchGPT prototype](https://martech.org/openai-starts-testing-searchgpt-prototype.md) - Published: 2024-07-29 - Last Modified: 2024-07-29 - Excerpt: SearchGPT is OpenAI's long-expected prototype search engine. Here's what it looks like. - [Why brands must bridge the knowledge gap in AI adoption](https://martech.org/why-brands-must-bridge-the-knowledge-gap-in-ai-adoption.md) - Published: 2024-07-29 - Last Modified: 2024-07-29 - Excerpt: AI hype is leading to rapid adoption, but what happens when understanding lags behind? - [Why marketers need generalized system understanding](https://martech.org/why-marketers-need-generalized-system-understanding.md) - Published: 2024-07-29 - Last Modified: 2024-07-29 - Excerpt: Holistic views of marketing technology and data flow enhance marketing processes and customer engagement. - [Acquisitions signal agencies are betting on influencer marketing](https://martech.org/acquisitions-signal-agencies-are-betting-on-influencer-marketing.md) - Published: 2024-07-26 - Last Modified: 2024-07-26 - Excerpt: Looking for a sign that influencer marketing has truly arrived? Platforms that connect marketers with influencers are a hot commodity. - [The impact of martech on company value](https://martech.org/the-impact-of-martech-on-company-value.md) - Published: 2024-07-26 - Last Modified: 2024-07-26 - Excerpt: Focusing on effectiveness over efficiency is crucial for demonstrating martech's impact on business performance. - [20240729 MT Brief](https://martech.org/20240729-mt-brief.md) - Published: 2024-07-29 - Last Modified: 2024-07-26 - Excerpt: Not available - [Mixed reactions from ad ecosystem to Google keeping cookies](https://martech.org/mixed-reactions-from-ad-ecosystem-to-google-keeping-cookies.md) - Published: 2024-07-26 - Last Modified: 2024-07-26 - Excerpt: Skepticism, approval and mixed feelings: people have a lot to say about Google's reversal on third-party cookies. - [How to transform your website into a continuous marketing powerhouse](https://martech.org/how-to-transform-your-website-into-a-continuous-marketing-powerhouse.md) - Published: 2024-07-26 - Last Modified: 2024-07-26 - Excerpt: Must-have strategic elements to build a high-impact website that drives traffic, engagement and conversions. - [67% of marketers say lack of training is primary barrier to AI adoption](https://martech.org/67-of-marketers-say-lack-of-training-is-primary-barrier-to-ai-adoption.md) - Published: 2024-07-26 - Last Modified: 2024-07-26 - Excerpt: 99% of marketers say they are personally using AI. However, 36% say it is part of their daily workflow --- 7 percentage points more than in 2023. - [Pipeline 360 launches new display advertising platform](https://martech.org/pipeline-360-launches-new-display-advertising-platform.md) - Published: 2024-07-16 - Last Modified: 2024-07-26 - Excerpt: A convergence of first-party based display advertising and content syndication creates what Pipeline 360 is calling 'branded demand.' - [5 ways loyalty programs help you maximize profits](https://martech.org/maximizing-profits-strategies-for-earning-through-loyalty-programs.md) - Published: 2024-07-16 - Last Modified: 2024-07-26 - Excerpt: Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. - [20240726 MT Brief](https://martech.org/20240726-mt-brief.md) - Published: 2024-07-26 - Last Modified: 2024-07-25 - Excerpt: Not available - [How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement](https://martech.org/how-marketers-are-leveraging-olympics-focus-on-womens-sports-to-drive-engagement.md) - Published: 2024-07-24 - Last Modified: 2024-07-25 - Excerpt: Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over. - [AI-powered martech news and releases: July 25](https://martech.org/ai-powered-martech-news-and-releases-july-25.md) - Published: 2024-07-25 - Last Modified: 2024-07-25 - Excerpt: The IOC's AI agenda, aimed at cleaning up its image and improving the Olympics, results in social media monitoring and athlete support chatbots. - [Why buyer groups matter in B2B demand gen and how to target them](https://martech.org/why-buyer-groups-matter-in-b2b-demand-gen-and-how-to-target-them.md) - Published: 2024-07-25 - Last Modified: 2024-07-25 - Excerpt: Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite. - [How behavioral economics can be the marketer’s secret weapon](https://martech.org/how-behavioral-economics-can-be-the-marketers-secret-weapon.md) - Published: 2024-07-25 - Last Modified: 2024-07-25 - Excerpt: Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge. - [10 top marketing podcasts for 2024](https://martech.org/10-top-marketing-podcasts-for-2024.md) - Published: 2023-12-20 - Last Modified: 2024-07-25 - Excerpt: Here are 10 marketing podcasts that will give you practical tips and the inside scoop on everything from AI to social to content and beyond. - [Bing Chat opens up to more users and developers with API, expanded visual answers](https://martech.org/bing-chat-opens-up-to-more-users-and-developers-with-api-expanded-visual-answers.md) - Published: 2023-05-04 - Last Modified: 2024-07-25 - Excerpt: New design features and the ability to build third-party plug-ins will offer more tools for marketers using Bing Chat. - [Data strategies for unlocking customer lifetime value](https://martech.org/data-strategies-for-unlocking-customer-lifetime-value.md) - Published: 2024-07-24 - Last Modified: 2024-07-24 - Excerpt: Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends. - [How does AI fit into marketing campaigns?](https://martech.org/how-does-ai-fit-into-marketing-campaigns.md) - Published: 2024-07-24 - Last Modified: 2024-07-24 - Excerpt: Tips for effectively integrating artificial intelligence into your campaigns, from planning to execution and analysis. - [20240725 MT Brief](https://martech.org/20240725-mt-brief.md) - Published: 2024-07-25 - Last Modified: 2024-07-24 - Excerpt: Not available - [Third-party cookies will not be deprecated from Chrome](https://martech.org/third-party-cookies-will-not-be-deprecated-from-chrome.md) - Published: 2024-07-23 - Last Modified: 2024-07-24 - Excerpt: In a surprise move, Google announced that Chrome users will have choices going forward that include the third-party cookie experience. More UPDATES. - [Channel99 introduces digital channel scoring for B2B](https://martech.org/channel99-introduces-digital-channel-scoring-for-b2b.md) - Published: 2024-07-24 - Last Modified: 2024-07-24 - Excerpt: B2B marketers would love to know where their ad dollars are performing efficiently. Channel99 is trying to take the guesswork out of it. - [20240724 MT Brief](https://martech.org/20240724-mt-brief.md) - Published: 2024-07-24 - Last Modified: 2024-07-23 - Excerpt: Not available - [3 ways to avoid stock content misuse in your DAM](https://martech.org/3-ways-to-avoid-stock-content-misuse-in-your-dam.md) - Published: 2024-07-23 - Last Modified: 2024-07-23 - Excerpt: Avoid the legal and ethical dangers of stock content misuse. Explore these cautionary tales and best practices for managing stock assets in your DAM. - [How to protect your brand from AI dupes](https://martech.org/how-to-protect-your-brand-from-ai-dupes.md) - Published: 2024-07-23 - Last Modified: 2024-07-23 - Excerpt: AI dupes threaten brand integrity and consumer trust. Discover cutting-edge solutions and legal approaches to combat counterfeiters. - [Netflix leans into ad-supported tier as subscriber growth surges](https://martech.org/netflix-leans-into-ad-supported-tier-as-subscriber-growth-surges.md) - Published: 2024-07-22 - Last Modified: 2024-07-23 - Excerpt: Netflix's ad-supported option is becoming key to its business, perhaps signaling a shift to a new business model. - [How to master identity resolution in a warehouse-native world](https://martech.org/how-to-master-identity-resolution-in-a-warehouse-native-world.md) - Published: 2024-06-26 - Last Modified: 2024-07-23 - Excerpt: An overview of must-have capabilities for effective identity resolutions, plus the players in the market and what they offer. - [20240723 MT Brief](https://martech.org/20240723-mt-brief.md) - Published: 2024-07-23 - Last Modified: 2024-07-22 - Excerpt: Not available - [How to measure what matters in account-based marketing](https://martech.org/how-to-measure-what-matters-in-account-based-marketing.md) - Published: 2024-07-22 - Last Modified: 2024-07-22 - Excerpt: Learn to measure ABM success with these essential metrics that go beyond traditional tracking and drive real business impact. - [How to put marketing data into meaningful context](https://martech.org/how-to-put-marketing-data-into-meaningful-context.md) - Published: 2024-07-22 - Last Modified: 2024-07-22 - Excerpt: Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization. - [Segmentation for email campaigns: Best of the MarTechBot](https://martech.org/segmentation-for-email-campaigns-best-of-the-martechbot.md) - Published: 2024-07-22 - Last Modified: 2024-07-22 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Segmentation and data strategies for personalization. - [20240722 MT Brief](https://martech.org/20240722-mt-brief.md) - Published: 2024-07-22 - Last Modified: 2024-07-19 - Excerpt: Not available - [Why traditional marketing systems can’t keep up with AI and what to do about it](https://martech.org/why-traditional-marketing-systems-cant-keep-up-with-ai-and-what-to-do-about-it.md) - Published: 2024-07-19 - Last Modified: 2024-07-19 - Excerpt: AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here's what it means for your team. - [How Salesforce Data Cloud supports CX for Principal Financial](https://martech.org/how-salesforce-data-cloud-supports-cx-for-principal-financial.md) - Published: 2024-07-19 - Last Modified: 2024-07-19 - Excerpt: Salesforce Data Cloud is raining personalized experiences on Principal Financial Group's B2C and B2B2B businesses. - [The top ecommerce trends from record-breaking Amazon Prime Day 2024](https://martech.org/the-top-ecommerce-trends-from-record-breaking-amazon-prime-day-2024.md) - Published: 2024-07-18 - Last Modified: 2024-07-19 - Excerpt: Big-ticket items like furniture and electronics benefited from deeper discounts as online buyers proved ready to pounce. - [Planting seeds and building trust in a world of overnight wins](https://martech.org/planting-seeds-and-building-trust-in-a-world-of-overnight-wins.md) - Published: 2024-07-19 - Last Modified: 2024-07-19 - Excerpt: Building a thriving B2B brand is a long-term game. Learn how strategic branding and consistent effort can yield remarkable results. - [Where are martech vendors finding their revenue? Let’s take a look](https://martech.org/where-are-martech-vendors-finding-their-revenue-lets-take-a-look.md) - Published: 2024-07-19 - Last Modified: 2024-07-19 - Excerpt: Is the market for martech saturated? Maybe, but there's plenty of room to grow. - [Unlocking the full potential of GenAI in marketing](https://martech.org/unlocking-the-full-potential-of-genai-in-marketing.md) - Published: 2024-07-18 - Last Modified: 2024-07-18 - Excerpt: Why data and analytics are the foundation of successful GenAI implementation. - [20240719 MT Brief](https://martech.org/20240719-mt-brief.md) - Published: 2024-07-19 - Last Modified: 2024-07-18 - Excerpt: Not available - [AI-powered martech news and releases: July 18](https://martech.org/ai-powered-martech-news-and-releases-july-18.md) - Published: 2024-07-18 - Last Modified: 2024-07-18 - Excerpt: 80% of consumers expect a future where marketers stop advertising to humans and instead target the AI assistants that will do all the shopping. - [How marketers can break free from decision fatigue](https://martech.org/how-marketers-can-break-free-from-decision-fatigue.md) - Published: 2024-07-18 - Last Modified: 2024-07-18 - Excerpt: Practical strategies to overcome marketing analysis paralysis, streamline decision-making and boost productivity in your marketing efforts. - [CTV ads beat mobile and desktop for viewer attention](https://martech.org/ctv-ads-beat-mobile-and-desktop-for-viewer-attention.md) - Published: 2024-07-18 - Last Modified: 2024-07-18 - Excerpt: New study using facial analysis finds digital channels and ad formats matter for winning customer attention and outcomes. - [Why delegating makes you a stronger email marketer](https://martech.org/why-delegating-makes-you-a-stronger-email-marketer.md) - Published: 2024-07-18 - Last Modified: 2024-07-18 - Excerpt: Struggling with email marketing workload? Explore how smart delegation can enhance productivity, even for solo marketers. - [What is call analytics software and how is it giving marketers more power to measure inbound call data?](https://martech.org/call-analytics-tracking-software.md) - Published: 2023-01-24 - Last Modified: 2024-07-18 - Excerpt: The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications. - [Is bad customer data sabotaging your marketing efforts?](https://martech.org/is-bad-customer-data-sabotaging-your-marketing-efforts.md) - Published: 2024-07-16 - Last Modified: 2024-07-18 - Excerpt: Tired of dirty data? Discover the power of data standards. - [20240718 MT Brief](https://martech.org/20240718-mt-brief.md) - Published: 2024-07-18 - Last Modified: 2024-07-17 - Excerpt: Not available - [China leads the world in generative AI use](https://martech.org/china-leads-the-world-in-generative-ai-use.md) - Published: 2024-07-17 - Last Modified: 2024-07-17 - Excerpt: But the U.S. leads the world in something closer to full implementation, reports SAS. - [Optimizely launches new SaaS CMS](https://martech.org/optimizely-launches-new-saas-cms.md) - Published: 2024-07-17 - Last Modified: 2024-07-17 - Excerpt: Optimizely makes its headless CMS offering fully available as a SaaS option. - [SCOTUS ruling makes it easier to challenge federal ad regulations](https://martech.org/scotus-ruling-makes-it-easier-to-challenge-federal-ad-regulations.md) - Published: 2024-07-17 - Last Modified: 2024-07-17 - Excerpt: Ending a policy requiring judges to defer to regulators' interpretations makes more lawsuits a certainty and deciding those cases more difficult. - [How marketing fuels the shift from problem-market fit to product-market fit](https://martech.org/how-marketing-fuels-the-shift-from-problem-market-fit-to-product-market-fit.md) - Published: 2024-07-17 - Last Modified: 2024-07-17 - Excerpt: Learn how marketing's collaboration with sales, product and customer success drives the transition to product-market fit. - [The rise of personalization in ecommerce: 2024 consumer insights](https://martech.org/the-rise-of-personalization-in-e-commerce-2024-consumer-insights.md) - Published: 2024-07-17 - Last Modified: 2024-07-17 - Excerpt: Every marketer does “personalization” but to really do it right, you have to listen to what consumers and your customers say they want. - [Why digital out-of-home advertising is summer 2024’s marketing powerhouse](https://martech.org/why-digital-out-of-home-advertising-is-summer-2024s-marketing-powerhouse.md) - Published: 2024-07-17 - Last Modified: 2024-07-17 - Excerpt: Harness the power of DOOH advertising for your summer campaigns with its increased visibility, flexible targeting and programmatic benefits. - [Comic Con trivia, cat personalities and beyond: Empowering customer engagement](https://martech.org/cosplay-trivia-cat-personalities-and-beyond-empowering-customer-engagement.md) - Published: 2024-07-16 - Last Modified: 2024-07-16 - Excerpt: Komo is bringing customer engagement activations to huge events like Comic Con but also to sports, shopping centers and media broadcasts. - [Digital video ad spend sees 16% increase this year](https://martech.org/digital-video-ad-spend-sees-16-increase-this-year.md) - Published: 2024-07-16 - Last Modified: 2024-07-16 - Excerpt: IAB report finds more money moving to digital video advertising even as measurement problems persist. - [Navigating AI’s place in the CDP landscape](https://martech.org/navigating-ais-place-in-the-cdp-landscape.md) - Published: 2024-07-16 - Last Modified: 2024-07-16 - Excerpt: Uncover the hype and reality of AI in customer data platforms and why a broader AI framework is essential for maximizing its benefits. - [How to clarify marketing metrics to impress the C-suite](https://martech.org/how-to-clarify-marketing-metrics-to-impress-the-c-suite.md) - Published: 2024-07-16 - Last Modified: 2024-07-16 - Excerpt: Effective ways to tackle ROI challenges, justify marketing spend and leverage AI for better analytics and sustainable growth. - [20240717 MT Brief](https://martech.org/20240717-mt-brief.md) - Published: 2024-07-17 - Last Modified: 2024-07-16 - Excerpt: Not available - [Emarsys Omnichannel & AI Masterclass – 3 sessions you won’t want to miss](https://martech.org/emarsys-omnichannel-ai-masterclass-3-sessions-you-wont-want-to-miss.md) - Published: 2024-05-30 - Last Modified: 2024-07-16 - Excerpt: We are drawing ever closer to the digital event of the year, the Emarsys Omnichannel and AI Masterclass, which kicks off on June 12 and 13, 2024. - [A roadmap to martech stack maturity](https://martech.org/a-roadmap-to-martech-stack-maturity.md) - Published: 2024-07-15 - Last Modified: 2024-07-15 - Excerpt: Find out why maturing your martech stack is crucial for long-term success and how to do it with documentation and strategic planning. - [Fall – FAQ](https://martech.org/faq.md) - Published: 2022-12-14 - Last Modified: 2024-07-15 - Excerpt: Not available - [20240716 MT Brief](https://martech.org/20240716-mt-brief.md) - Published: 2024-07-16 - Last Modified: 2024-07-15 - Excerpt: Not available - [Measuring new customer acquisition and loyalty: Best of the MarTechBot](https://martech.org/measuring-new-customer-acquisition-and-loyalty-best-of-the-martechbot.md) - Published: 2024-07-15 - Last Modified: 2024-07-15 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Costs to engage new and existing customers. - [Uberflip acquired by PathFactory](https://martech.org/uberflip-acquired-by-pathfactory.md) - Published: 2024-07-15 - Last Modified: 2024-07-15 - Excerpt: Content experience platform Uberflip becomes part of PathFactory's B2B content offering. - [AI fuels investment surge in Q2 amid slowdown in new products](https://martech.org/ai-fuels-investment-surge-in-q2-amid-slowdown-in-new-products.md) - Published: 2024-07-15 - Last Modified: 2024-07-15 - Excerpt: Explore CabinetM's Q2 2024 martech report: Record $10.8 billion investment, AI funding boost and slowing product innovation. - [20240715 MT Brief](https://martech.org/20240715-mt-brief.md) - Published: 2024-07-15 - Last Modified: 2024-07-12 - Excerpt: Not available - [Why brand trust is declining and how marketers can earn it back](https://martech.org/why-brand-trust-is-declining-and-how-marketers-can-earn-it-back.md) - Published: 2024-07-12 - Last Modified: 2024-07-12 - Excerpt: Dive into the factors behind declining brand trust and strategies to restore trust and build long-term loyalty with your customers. - [Target audiences precisely to maximize reach and reduce spend](https://martech.org/target-audiences-precisely-to-maximize-reach-and-reduce-spend.md) - Published: 2024-07-12 - Last Modified: 2024-07-12 - Excerpt: Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented. - [LinkedIn’s AI ad tool to launch globally this fall](https://martech.org/linkedins-ai-ad-tool-to-launch-globally-this-fall.md) - Published: 2024-07-12 - Last Modified: 2024-07-12 - Excerpt: Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn. - [3 strategies to navigate change as digital privacy evolves](https://martech.org/3-strategies-to-navigate-change-as-digital-privacy-evolves.md) - Published: 2024-07-12 - Last Modified: 2024-07-12 - Excerpt: Adapt your marketing strategy to new privacy regulations and AI advancements to to stay ahead of the curve. - [Pride Month is about authenticity, not ‘rainbow washing’](https://martech.org/in-pride-month-is-about-authenticity-not-rainbow-washing.md) - Published: 2024-06-25 - Last Modified: 2024-07-12 - Excerpt: Phil Schraeder of GumGum talks about being a gay CEO and how brand values should amount to much more than hanging a rainbow flag out for Pride Month. - [Salesforce’s Summer 2024 release features time-saving enhancements](https://martech.org/salesforces-summer-2024-release-features-time-saving-enhancements.md) - Published: 2024-07-12 - Last Modified: 2024-07-12 - Excerpt: Streamline permission viewing, storefront demos, product imports and more will drive efficiency for Salesforce users. - [20240712 MT Brief](https://martech.org/20240712-mt-brief.md) - Published: 2024-07-12 - Last Modified: 2024-07-11 - Excerpt: Not available - [Claravine connects its Data Standards Cloud with Snowflake](https://martech.org/claravine-connects-its-data-standards-cloud-with-snowflake.md) - Published: 2024-07-11 - Last Modified: 2024-07-11 - Excerpt: Claravine will now provide marketing data standardization within Snowflake AI Data Cloud. - [Fall – Speaker resources](https://martech.org/speaker-resources.md) - Published: 2022-11-28 - Last Modified: 2024-07-11 - Excerpt: Not available - [6 key issues when deciding to consolidate or upgrade your martech stack](https://martech.org/6-key-issues-when-deciding-to-consolidate-or-upgrade-your-martech-stack.md) - Published: 2024-07-11 - Last Modified: 2024-07-11 - Excerpt: From cost management to data integration and future-proofing: What to examine when deciding to replace or upgrade. - [BlueConic acquires experience-creation company Jebbit](https://martech.org/blueconic-acquires-experience-creation-company-jebbit.md) - Published: 2024-07-10 - Last Modified: 2024-07-11 - Excerpt: The acquisition aims to help CDP customers capture more first-party data using interactive experiences built through Jebbit's creator interface. - [Alphabet’s acquisition of HubSpot isn’t happening](https://martech.org/alphabets-acquisition-of-hubspot-isnt-happening.md) - Published: 2024-07-10 - Last Modified: 2024-07-11 - Excerpt: On, on again and now off. Alphabet and HubSpot are not doing a deal. Sources say. - [How intent data leads to B2B marketers getting their signals crossed](https://martech.org/why-b2b-marketers-get-their-signals-crossed.md) - Published: 2024-07-11 - Last Modified: 2024-07-11 - Excerpt: Here’s why purchased intent data can be misleading and how to extract valuable insights from your own B2B marketing engagement data. - [AI-powered martech releases and news: July 11](https://martech.org/ai-powered-martech-releases-and-news-july-11.md) - Published: 2024-07-11 - Last Modified: 2024-07-11 - Excerpt: Customers really don't want AI being used for customer service. A Gartner survey found 53% saying it might make them switch to a competitior. - [20240711 MT Brief](https://martech.org/20240711-mt-brief.md) - Published: 2024-07-11 - Last Modified: 2024-07-10 - Excerpt: Not available - [Essential KPIs to measure generative AI’s success in marketing](https://martech.org/essential-kpis-to-measure-generative-ais-success-in-marketing.md) - Published: 2024-07-10 - Last Modified: 2024-07-10 - Excerpt: From productivity metrics to engagement analytics, learn how to measure AI's impact on your marketing efforts. - [How AI is shaping the future of ecommerce advertising  ](https://martech.org/how-ai-is-shaping-the-future-of-ecommerce-advertising.md) - Published: 2024-07-18 - Last Modified: 2024-07-10 - Excerpt: Use AI-powered solutions to drive personalization and boost sales and conversions. - [How to produce modular content to drive personalization at scale](https://martech.org/how-to-produce-modular-content-to-drive-personalization-at-scale.md) - Published: 2024-07-10 - Last Modified: 2024-07-10 - Excerpt: Here’s how modular content can streamline your marketing efforts and optimize your content pipeline across multiple channels. - [TikTok tightens restrictions on teen ad targeting, boosts AI transparency](https://martech.org/tiktok-tightens-restrictions-on-teen-ad-targeting-boosts-ai-transparency.md) - Published: 2024-07-10 - Last Modified: 2024-07-10 - Excerpt: TikTok now has stricter teen ad targeting rules and has also made it easier for advertisers to comply with AI disclosure requirements. - [Why first-party data alone won’t solve marketers’ challenges](https://martech.org/why-first-party-data-alone-wont-solve-marketers-challenges.md) - Published: 2024-07-09 - Last Modified: 2024-07-09 - Excerpt: Learn why and how to enhance your first-party data strategy with second-party partnerships and third-party enrichment. - [Limited HubSpot breach reminds us there’s risk in SaaS apps and data storage](https://martech.org/limited-hubspot-breach-reminds-us-theres-risk-in-saas-apps-and-data-storage.md) - Published: 2024-07-08 - Last Modified: 2024-07-09 - Excerpt: HubSpot reported a relatively minor breach as U.S. customers were checking out for the holiday. - [20240710 MT Brief](https://martech.org/20240710-mt-brief.md) - Published: 2024-07-10 - Last Modified: 2024-07-09 - Excerpt: Not available - [CDPs, their close kin and how to choose between them](https://martech.org/cdps-their-close-kin-and-how-to-choose-between-them.md) - Published: 2024-07-10 - Last Modified: 2024-07-09 - Excerpt: Is it a CDP you're looking for? Or will another martech application better suit your needs? - [Microsoft Ads releases AI-powered asset recommendations for video and display ads](https://martech.org/microsoft-ads-releases-ai-powered-asset-recommendations-for-video-and-display-ads.md) - Published: 2024-07-09 - Last Modified: 2024-07-09 - Excerpt: Microsoft's AI-powered video ad recommendations speeds creative processes for marketers across display and streaming platforms. - [A people-friendly approach to adopting AI in marketing](https://martech.org/a-people-friendly-approach-to-adopting-ai-in-marketing.md) - Published: 2024-07-09 - Last Modified: 2024-07-09 - Excerpt: A guide to the human side of AI adoption in marketing and how leaders can ensure smooth implementation and employee buy-in. - [20240709 MT Brief](https://martech.org/20240709-mt-brief.md) - Published: 2024-07-09 - Last Modified: 2024-07-08 - Excerpt: Not available - [New ways to identify B2B website visitors beyond the IP address](https://martech.org/new-ways-to-identify-b2b-website-visitors-beyond-the-ip-address.md) - Published: 2024-07-08 - Last Modified: 2024-07-08 - Excerpt: Learn about new platforms and methods for identifying website visitors, retargeting and automating customer acquisition campaigns. - [20 questions to ask DAM software vendors during the demo](https://martech.org/20-questions-to-ask-digital-asset-management-platform-vendors-during-the-demo.md) - Published: 2024-07-09 - Last Modified: 2024-07-08 - Excerpt: Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision. - [Boosting customer experience with website redesign: Best of the MarTechBot](https://martech.org/boosting-customer-experience-with-website-redesign-best-of-the-martechbot.md) - Published: 2024-07-08 - Last Modified: 2024-07-08 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs to consider when redesigning a website. - [Take the 2024 MarTech Replacement Survey](https://martech.org/take-the-2024-martech-replacement-survey.md) - Published: 2024-07-08 - Last Modified: 2024-07-08 - Excerpt: Take a few minutes to tell us how your martech stack changed in the past year. - [4 inbox-altering changes to watch for](https://martech.org/4-inbox-altering-changes-to-watch-for.md) - Published: 2024-07-08 - Last Modified: 2024-07-08 - Excerpt: The email experience is changing. Here's how to plan for it. - [20240708 MT Brief](https://martech.org/20240708-mt-brief.md) - Published: 2024-07-08 - Last Modified: 2024-07-05 - Excerpt: Not available - [HubSpot’s June 2024 updates: New automation options, big sales improvements and more](https://martech.org/hubspots-june-2024-updates-new-automation-options-big-sales-improvements-and-more.md) - Published: 2024-07-05 - Last Modified: 2024-07-05 - Excerpt: We've boiled down HubSpot's 80 updates for June 2024 to the 14 most impactful for managers and admins. - [Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4](https://martech.org/steve-ganem-product-director-of-google-analytics-on-whats-ahead-for-ga4.md) - Published: 2024-07-05 - Last Modified: 2024-07-05 - Excerpt: Now that Universal Analytics has ridden into the sunset, we talk to the Google exec about what's coming for GA4. - [How to implement dynamic pricing without alienating customers](https://martech.org/how-to-implement-dynamic-pricing-without-alienating-customers.md) - Published: 2024-07-05 - Last Modified: 2024-07-05 - Excerpt: Uncover the impact of dynamic pricing on modern commerce and how to adopt it while ensuring fair practices and customer loyalty. - [5 big ways to turn up the voice of your customer in your marketing](https://martech.org/5-big-ways-to-turn-up-the-voice-of-your-customer-in-your-marketing.md) - Published: 2024-07-02 - Last Modified: 2024-07-05 - Excerpt: What your customers have to say about their experiences with your brand should inspire and drive innovation in your marketing. - [61% of marketers still relying on third-party data](https://martech.org/61-of-marketers-still-relying-on-third-party-data.md) - Published: 2024-07-03 - Last Modified: 2024-07-03 - Excerpt: Salesforce's State of Marketing Report finds marketers struggling to activate data and get a full view of customers. - [4 ways to increase email engagement with your current ESP](https://martech.org/4-ways-to-increase-email-engagement-with-your-current-esp.md) - Published: 2024-07-03 - Last Modified: 2024-07-03 - Excerpt: Here’s how segmentation, personalization, automation and design can improve your email marketing results, regardless of your current ESP. - [How martech vendors can navigate the slow death of net-new deals](https://martech.org/how-martech-vendors-can-navigate-the-slow-death-of-net-new-deals.md) - Published: 2024-07-03 - Last Modified: 2024-07-03 - Excerpt: The martech industry has reached saturation. Explore the challenges vendors face and strategies to adapt in an era of declining net-new deals. - [20240705 MT Brief](https://martech.org/20240705-mt-brief.md) - Published: 2024-07-05 - Last Modified: 2024-07-03 - Excerpt: Not available - [Does your organization need a DAM? Audit first, with these easy steps.](https://martech.org/does-your-organization-need-a-digital-asset-management-platform.md) - Published: 2024-07-03 - Last Modified: 2024-07-03 - Excerpt: While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process. - [Avoid customer journeys becoming a bad trip – be position-less](https://martech.org/avoid-customer-journeys-becoming-a-bad-trip-be-position-less.md) - Published: 2024-07-08 - Last Modified: 2024-07-03 - Excerpt: Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. - [Account-based marketing strategy](https://martech.org/account-based-marketing-strategy.md) - Published: 2023-07-31 - Last Modified: 2024-07-03 - Excerpt: ABM is a key aspect of B2B marketing. Learn how a strategic approach is required for maximum benefit. - [20240703 MT Brief](https://martech.org/20240703-mt-brief.md) - Published: 2024-07-03 - Last Modified: 2024-07-03 - Excerpt: Not available - [3 challenges for marketers as retail media networks evolve](https://martech.org/3-challenges-for-marketers-as-retail-media-networks-evolve.md) - Published: 2024-07-02 - Last Modified: 2024-07-02 - Excerpt: Brands should have a clear game plan before entering this fragmented, often confusing space. - [Spotlight on the expert: Michelle Tackabery](https://martech.org/spotlight-on-the-expert-michelle-tackabery.md) - Published: 2024-07-02 - Last Modified: 2024-07-02 - Excerpt: From part-time administrative marketing assistant to DAM AI expert working in the trenches of major asset management projects: Michelle Tackabery's journey. - [6 core competencies every martech manager needs](https://martech.org/6-core-competencies-every-martech-manager-needs.md) - Published: 2024-07-02 - Last Modified: 2024-07-02 - Excerpt: Here's how marketers can lead and shape marketing technology strategies, focusing on six core competencies essential for martech success. - [What is diversity and inclusion in marketing?](https://martech.org/what-are-diversity-equity-and-inclusion-and-why-marketers-need-them.md) - Published: 2024-05-06 - Last Modified: 2024-07-02 - Excerpt: Diversity drives success, but only if it's in both your content and your organization. - [A new tech stack for cold email outreach is taking shape](https://martech.org/a-new-tech-stack-for-cold-email-outreach-is-taking-shape.md) - Published: 2024-06-25 - Last Modified: 2024-07-01 - Excerpt: AI is just one technology that’s changing the game of cold email outreach and re-writing the BDR playbook forever. - [20240702 MT Brief](https://martech.org/20240702-mt-brief.md) - Published: 2024-07-02 - Last Modified: 2024-07-01 - Excerpt: Not available - [Sourcing first-party data for a CDP: Best of the MarTechBot](https://martech.org/sourcing-first-party-data-for-a-cdp-best-of-the-martechbot.md) - Published: 2024-07-01 - Last Modified: 2024-07-01 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to source data for a new CDP. - [EU says Meta ad model violates Digital Markets Act](https://martech.org/eu-says-meta-ad-model-violates-digital-markets-act.md) - Published: 2024-07-01 - Last Modified: 2024-07-01 - Excerpt: Regulators want equivalent services for people who don't want to pay for an ad-free experience or consent to the company collecting personal data. - [The failsafe approach to building strategic nurture paths](https://martech.org/the-failsafe-approach-to-building-strategic-nurture-paths.md) - Published: 2024-07-01 - Last Modified: 2024-07-01 - Excerpt: Optimize your marketing efforts by crafting effective nurture paths that foster trust and guide potential customers to conversion - [GDPR is a help, not a hindrance, to marketing](https://martech.org/gdpr-is-a-help-not-a-hindrance-to-marketing.md) - Published: 2024-07-01 - Last Modified: 2024-07-01 - Excerpt: 83% of European CEOs and marketing executives say they can do effective marketing while adhering to GDPR standards. - [What is a video marketing channel and why you can’t afford to miss](https://martech.org/why-video-is-the-marketing-channel-you-cant-afford-to-miss.md) - Published: 2023-06-07 - Last Modified: 2024-07-01 - Excerpt: Here's why you should embrace video, plus three proven strategies to stand out, build a brand and capture an audience. - [8 tips on how to handle negative Facebook comments](https://martech.org/8-tactics-handling-negative-facebook-comments.md) - Published: 2022-03-25 - Last Modified: 2024-07-01 - Excerpt: How do you manage negative postings on Facebook? Here are some tools and methods to help you alleviate the situation and win the battle against negativity. - [What is social media marketing and why marketers should care: A guide for brands](https://martech.org/social-media-marketing-the-ultimate-guide.md) - Published: 2022-05-03 - Last Modified: 2024-07-01 - Excerpt: Learn how to be successful with social media marketing – one of the most important channels across the digital landscape. - [12 questions to ask SEO platform vendors during the demo](https://martech.org/12-questions-to-ask-seo-platform-vendors-during-the-demo.md) - Published: 2023-05-03 - Last Modified: 2024-07-01 - Excerpt: When its demo time here are four things for stakeholders to keep in mind and a dozen questions to help you when talking to vendors. - [What do SEO platforms do and how do they help marketers get found on search engines?](https://martech.org/what-do-seo-platforms-do-and-how-do-they-help-marketers-get-found-on-search-engines.md) - Published: 2023-04-27 - Last Modified: 2024-07-01 - Excerpt: Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. - [What is search marketing: Why marketers should care](https://martech.org/why-we-care-about-search-marketing.md) - Published: 2023-01-23 - Last Modified: 2024-07-01 - Excerpt: A combination of solid SEO and PPC strategies can boost your site's visibility in search engines, resulting in more traffic and conversions. - [What is programmatic advertising? Here’s what every savvy marketer needs to know](https://martech.org/what-you-need-to-know-about-programmatic-advertising.md) - Published: 2022-10-19 - Last Modified: 2024-07-01 - Excerpt: Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights. - [Why we care about performance marketing](https://martech.org/why-we-care-about-performance-marketing.md) - Published: 2022-06-29 - Last Modified: 2024-06-29 - Excerpt: What you need to know about what performance marketing can and can't do. - [What is mobile marketing: A guide for marketers](https://martech.org/why-we-care-about-mobile-marketing-a-guide-for-marketers.md) - Published: 2022-05-13 - Last Modified: 2024-06-29 - Excerpt: The tactics, technologies and strategies you need to connect with customers where they are -- their smartphones. - [Marketing’s inner game: Unlocking the power of natural productivity cycles](https://martech.org/marketings-inner-game-unlocking-the-power-of-natural-productivity-cycles.md) - Published: 2024-04-03 - Last Modified: 2024-06-29 - Excerpt: Practical strategies to navigate your day with energy, focus and balance by aligning with your natural ultradian rhythms. - [20 ways to make your marketing team more productive](https://martech.org/20-ways-to-make-your-marketing-team-more-productive.md) - Published: 2022-07-06 - Last Modified: 2024-06-29 - Excerpt: Here are some hacks and ways to build a culture that rewards productivity. - [Does your organization need a marketing work management platform?](https://martech.org/does-your-organization-need-a-marketing-work-management-platform.md) - Published: 2023-07-26 - Last Modified: 2024-06-29 - Excerpt: Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly. - [6 marketing attribution and predictive analytics platforms your organization should consider](https://martech.org/6-marketing-attribution-and-predictive-analytics-platforms-your-organization-should-consider.md) - Published: 2021-11-15 - Last Modified: 2024-06-29 - Excerpt: These platforms can provide marketers with valuable insights into how to better allocate their resources. - [19 questions to ask marketing attribution and predictive analytics vendors during a demo](https://martech.org/19-questions-to-as-marketing-attribution-and-predictive-analytics-vendors-during-a-demo.md) - Published: 2022-03-01 - Last Modified: 2024-06-29 - Excerpt: These platforms can provide marketers with valuable insights into how to better allocate their resources. - [Build a winning marketing attribution framework](https://martech.org/build-a-winning-marketing-attribution-framework.md) - Published: 2023-02-28 - Last Modified: 2024-06-29 - Excerpt: In this webinar, learn tried and true best practices from attribution pros. - [Marketing attribution: What it is, and how it identifies vital customer touchpoints](https://martech.org/marketing-attribution-what-it-is-and-how-it-identifies-vital-customer-touchpoints.md) - Published: 2022-04-05 - Last Modified: 2024-06-29 - Excerpt: Here's why marketers need to know which channels and events contribute most to the bottom line. - [Why we care about marketing attribution modeling](https://martech.org/why-we-care-about-marketing-attribution-modeling.md) - Published: 2023-04-14 - Last Modified: 2024-06-29 - Excerpt: Learn more about attribution modeling, what it is, different types of attribution modeling and how you can use it as a digital marketer. - [AI in marketing: Examples to help your team today](https://martech.org/examples-ai-in-marketing.md) - Published: 2024-03-28 - Last Modified: 2024-06-29 - Excerpt: It's not a question of 'if' AI will deliver value for your team, but 'where.' Here are areas and functions to consider. - [What is AI in marketing and why should marketers care?](https://martech.org/why-we-care-about-ai-in-marketing.md) - Published: 2022-04-22 - Last Modified: 2024-06-29 - Excerpt: Learn what AI marketing is and why it's important. - [Why we care about location marketing](https://martech.org/why-we-care-about-location-marketing.md) - Published: 2023-02-17 - Last Modified: 2024-06-29 - Excerpt: Location-based marketing is effective for brands with physical locations. Here’s how to leverage the strategy. - [3 approaches to merging profiles when resolving identities](https://martech.org/3-approaches-to-merging-profiles-when-resolving-identities.md) - Published: 2023-07-25 - Last Modified: 2024-06-29 - Excerpt: Managing customer profiles effectively can lead to better customer experience use cases. - [How location data helps marketers acquire new customers and expand campaigns](https://martech.org/how-location-data-helps-marketers-acquire-new-customers-and-expand-campaigns.md) - Published: 2022-08-22 - Last Modified: 2024-06-29 - Excerpt: Marketers can use location data to find new customer insights and improve ROI. - [7 marketing strategies to conquer decision paralysis](https://martech.org/7-marketing-strategies-to-conquer-decision-paralysis.md) - Published: 2024-06-28 - Last Modified: 2024-06-28 - Excerpt: Uncover powerful marketing strategies to streamline decision-making and guide customers to purchase with confidence. - [How M&M’s transformed ERP and commerce with composable architecture](https://martech.org/how-mms-transformed-erp-and-commerce-with-composable-architecture.md) - Published: 2024-06-28 - Last Modified: 2024-06-28 - Excerpt: Mars Wrigley hit the ecommerce sweet spot with agile marketing, enterprise resource planning and technology integration. - [20240701 MT Brief](https://martech.org/20240701-mt-brief.md) - Published: 2024-07-01 - Last Modified: 2024-06-28 - Excerpt: Not available - [How to measure the impact of brand marketing](https://martech.org/how-to-measure-the-impact-of-brand-marketing.md) - Published: 2024-06-28 - Last Modified: 2024-06-28 - Excerpt: Strategies to measure brand marketing ROI, including media mix models, brand lift studies and emerging metrics like share of search. - [Does your organization need an identity resolution platform?](https://martech.org/does-your-organization-need-an-identity-resolution-platform.md) - Published: 2024-03-06 - Last Modified: 2024-06-28 - Excerpt: Identity management platforms can be a big help to marketers, but do you need one? This guide will help you find the answer. - [24 questions to ask identity resolution vendors during a demo](https://martech.org/24-questions-to-ask-identity-resolution-vendors-during-a-demo.md) - Published: 2024-03-27 - Last Modified: 2024-06-28 - Excerpt: Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences. - [Redefine success: Getting started with Google Analytics 4](https://martech.org/getting-started-with-google-analytics-4-redefine-success.md) - Published: 2022-09-14 - Last Modified: 2024-06-28 - Excerpt: GA4 isn’t about page views — it’s about different types of trackable events which provide actionable data. - [Setting up goals: Getting started with Google Analytics 4](https://martech.org/setting-up-goals-getting-started-with-google-analytics-4.md) - Published: 2022-09-19 - Last Modified: 2024-06-28 - Excerpt: Universal Analytics' goals are called conversions in GA4. Here's how to organize them. - [Why we care about virtual events: The ultimate marketers’ guide](https://martech.org/virtual-events-the-ultimate-marketers-guide.md) - Published: 2022-03-16 - Last Modified: 2024-06-28 - Excerpt: Everything you need to know about online and virtual events in our increasingly digital world. - [What is a digital events platform and how can it help you?](https://martech.org/what-is-a-digital-events-platform-and-how-can-it-help-you.md) - Published: 2022-10-04 - Last Modified: 2024-06-28 - Excerpt: Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand. - [Improve your presentation skills: Tips from a comedian](https://martech.org/improve-your-presentation-skills-tips-from-a-comedian.md) - Published: 2024-02-01 - Last Modified: 2024-06-28 - Excerpt: Why you shouldn't tell jokes and what you need to do to develop a stage presence that will win over an audience. - [How to market in the age of outrage](https://martech.org/how-to-market-in-the-age-of-outrage.md) - Published: 2024-06-27 - Last Modified: 2024-06-27 - Excerpt: At a time when everything and anything is potentially controversial, some brands are speaking up and some are shutting down. Both approaches are risky. - [20240628 MT Brief](https://martech.org/20240628-mt-brief.md) - Published: 2024-06-28 - Last Modified: 2024-06-27 - Excerpt: Not available - [The never-ending war against ad fraud](https://martech.org/the-never-ending-war-against-ad-fraud.md) - Published: 2024-06-26 - Last Modified: 2024-06-27 - Excerpt: Ask experts about ad fraud and you will get a mix of actionable advice and skepticism about whether anything can be done. - [AI-powered martech news and releases: June 27](https://martech.org/ai-powered-martech-news-and-releases-june-27.md) - Published: 2024-06-27 - Last Modified: 2024-06-27 - Excerpt: The smallest companies are biggest AI adopters: 42% of companies with 10 or fewer employees are now using it, only 23% of those with 100+ are. - [When AI truly understands our customer data, we’ll deliver on true personalization](https://martech.org/when-ai-truly-understands-our-customer-data-well-deliver-on-true-personalization.md) - Published: 2024-06-27 - Last Modified: 2024-06-27 - Excerpt: Imagine a world where AI doesn’t just adjust the tone of a message to ‘witty’ or ‘professional,’ but adds tone and context based on customer data. - [How marketers can harness the strengths of traditional and streaming TV](https://martech.org/how-marketers-can-harness-the-strengths-of-traditional-and-streaming-tv.md) - Published: 2024-06-27 - Last Modified: 2024-06-27 - Excerpt: Uncover a balanced approach to linear and streaming TV in modern marketing campaigns. - [20240627 MT Brief](https://martech.org/20240627-mt-brief.md) - Published: 2024-06-27 - Last Modified: 2024-06-26 - Excerpt: Not available - [Salesforce’s AI CEO explains why this new AI wave is different](https://martech.org/salesforces-ai-ceo-explains-why-this-new-ai-wave-is-different.md) - Published: 2024-06-26 - Last Modified: 2024-06-26 - Excerpt: Insights into improved genAI-powered sales, customer experience and advertising from the IAB Tech Lab Summit in New York. - [Email marketing strategy: A marketer’s guide](https://martech.org/email-marketing-strategy.md) - Published: 2023-10-30 - Last Modified: 2024-06-26 - Excerpt: An in-depth guide to email marketing strategy including both the positive elements and the toxins and traps that can derail you. - [What you need to know to grow your ecommerce business](https://martech.org/what-you-need-to-know-to-grow-your-e-commerce-business.md) - Published: 2022-06-14 - Last Modified: 2024-06-26 - Excerpt: The trends that are dominating the online market, and how you can keep on top of your customers’ changing needs and expectations. - [13 questions to ask digital experience platform vendors during the demo](https://martech.org/13-questions-to-ask-digital-experience-platform-vendors-during-the-demo.md) - Published: 2023-02-23 - Last Modified: 2024-06-26 - Excerpt: If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you. - [What is a digital experience platform or DXP and is it the future of content management?](https://martech.org/what-is-a-digital-experience-platform-or-dxp-and-is-it-the-future-of-content-management.md) - Published: 2023-02-20 - Last Modified: 2024-06-26 - Excerpt: DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before. - [In-game advertising: A marketer’s guide](https://martech.org/in-game-advertising-a-marketers-guide.md) - Published: 2023-03-10 - Last Modified: 2024-06-26 - Excerpt: With the right strategy, in-game advertising can be a powerful tool for reaching and engaging with today's gaming audiences. - [Why we care about adtech: The complete guide](https://martech.org/why-we-care-about-adtech-the-complete-guide.md) - Published: 2022-03-15 - Last Modified: 2024-06-26 - Excerpt: A guide to adtech and how this technology is changing the marketing landscape. - [What does ‘better data quality’ mean for marketers? And how do we get there?](https://martech.org/what-does-better-data-quality-mean-for-marketers-and-how-do-we-get-there.md) - Published: 2024-05-22 - Last Modified: 2024-06-26 - Excerpt: A step-by-step guide to improving the quality of your marketing data and keeping it there. - [How small companies make a big splash with event content](https://martech.org/how-small-companies-make-a-big-splash-with-event-content.md) - Published: 2024-06-26 - Last Modified: 2024-06-26 - Excerpt: Hear from two companies driving engagement and pipeline for months after their events with strategic content. - [Why we care about data management platforms](https://martech.org/why-we-care-about-data-management-platforms.md) - Published: 2023-03-21 - Last Modified: 2024-06-26 - Excerpt: Explore data management platforms in depth — what they are, why they are important and their future in a privacy-focused landscape. - [Consumers have high expectations for the use of AI in customer service](https://martech.org/consumers-have-high-expectations-for-the-use-of-ai-in-customer-service.md) - Published: 2023-11-29 - Last Modified: 2024-06-26 - Excerpt: A new survey from Infobip shows consumers expecting improved customer service from AI, even though past experiences have not been uniformly good. - [20240626 MT Brief](https://martech.org/20240626-mt-brief.md) - Published: 2024-06-26 - Last Modified: 2024-06-25 - Excerpt: Not available - [How to build a B2B brand that delivers lasting value](https://martech.org/how-to-build-a-b2b-brand-that-delivers-lasting-value.md) - Published: 2024-06-25 - Last Modified: 2024-06-25 - Excerpt: Learn how to align your B2B brand identity with customer needs and deliver a seamless experience that turns hype into happy customers. - [The truth behind martech stack composability](https://martech.org/the-truth-behind-martech-stack-composability.md) - Published: 2024-06-25 - Last Modified: 2024-06-25 - Excerpt: Research-backed insights on martech composability, including the role of center platforms, specialist apps and effective handover processes. - [Google announces upcoming GA4 features](https://martech.org/google-announces-upcoming-ga4-features.md) - Published: 2024-06-26 - Last Modified: 2024-06-25 - Excerpt: The company promises cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox. - [Customer journey orchestration. What is it and how does it work?](https://martech.org/customer-journey-orchestration-what-is-it.md) - Published: 2023-07-17 - Last Modified: 2024-06-25 - Excerpt: Here are the goals and core capabilities of customer journey orchestration solutions. - [How to decide if you’re ready for a customer journey orchestration solution](https://martech.org/how-to-decide-if-youre-ready-for-a-customer-journey-orchestration-solution.md) - Published: 2023-07-18 - Last Modified: 2024-06-25 - Excerpt: Once you understand the benefits of customer journey orchestration you can begin asking the right questions. - [19 questions to ask customer journey orchestration vendors during the demo](https://martech.org/19-questions-to-ask-customer-journey-analytics-vendors-during-the-demo.md) - Published: 2022-03-04 - Last Modified: 2024-06-25 - Excerpt: More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys. - [How Allied Beverage is transforming customer experience](https://martech.org/how-allied-beverage-is-transforming-customer-experience.md) - Published: 2022-09-15 - Last Modified: 2024-06-25 - Excerpt: The NJ-based liquor distributor is implementing a data, ecommerce and service overhaul. - [What is customer experience and why does it matter?](https://martech.org/what-is-customer-experience-and-why-does-it-matter.md) - Published: 2022-10-12 - Last Modified: 2024-06-25 - Excerpt: Learn what customer experience is, why it's important, and how you can improve it for your customers. - [3 ways to deliver more relevant customer experiences](https://martech.org/3-ways-to-deliver-more-relevant-customer-experiences.md) - Published: 2022-01-14 - Last Modified: 2024-06-25 - Excerpt: How marketers can build a better customer experience strategy using a CDP. - [Data-driven content: The key to connecting with healthcare consumers](https://martech.org/data-driven-content-the-key-to-connecting-with-healthcare-consumers.md) - Published: 2024-03-28 - Last Modified: 2024-06-25 - Excerpt: This approach puts the healthcare consumer first, building loyalty through transparent, educational content that simplifies complex topics. - [Content marketing: What it is and why marketers should care](https://martech.org/content-marketing-what-it-is-and-why-marketers-should-care.md) - Published: 2022-09-16 - Last Modified: 2024-06-25 - Excerpt: Content marketing creates better customer experiences. Here's why it matters, along with tips and tools to help you drive results. - [Destination Drupal 10: A CMO’s roadmap for upgrade success](https://martech.org/destination-drupal-10-a-cmos-roadmap-for-upgrade-success.md) - Published: 2023-11-10 - Last Modified: 2024-06-25 - Excerpt: With the November 1 Drupal 9 end-of-life deadline behind us, this article offers Chief Marketing Officers practical guidance on the Drupal 10 upgrade process. - [Is WordPress really the answer for all businesses?](https://martech.org/is-wordpress-really-the-answer-for-all-businesses.md) - Published: 2022-05-02 - Last Modified: 2024-06-25 - Excerpt: The content management tool may not be a good fit for general purpose WCM services. - [What is a headless content management system?](https://martech.org/what-are-headless-or-hybrid-content-management-systems.md) - Published: 2024-05-02 - Last Modified: 2024-06-25 - Excerpt: The adoption of traditional and headless content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed. - [Why we care about traditional content management systems, the original no-code tool](https://martech.org/why-we-care-about-traditional-content-management-systems-the-original-no-code-tool.md) - Published: 2022-03-30 - Last Modified: 2024-06-25 - Excerpt: Content Management Systems empower marketers to control the creation, display, and sharing of content online. Here's what you should know about CMS platforms. - [20240625 MT Brief](https://martech.org/20240625-mt-brief.md) - Published: 2024-06-25 - Last Modified: 2024-06-24 - Excerpt: Not available - [How brands like Klarna and Mars are using AI in marketing operations](https://martech.org/how-brands-like-klarna-and-mars-are-using-ai-in-marketing-operations.md) - Published: 2024-06-24 - Last Modified: 2024-06-24 - Excerpt: Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising. - [EU charges Apple with violating anti-competitiveness law](https://martech.org/eu-charges-apple-with-violating-anti-competitiveness-law.md) - Published: 2024-06-24 - Last Modified: 2024-06-24 - Excerpt: The company is charged with restricting developers' ability to let consumers make purchases outside of the AppStore. - [Connecting digital experience to strategy: Best of the MarTechBot](https://martech.org/connecting-digital-experience-to-strategy-best-of-the-martechbot.md) - Published: 2024-06-24 - Last Modified: 2024-06-24 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs and approaches to digital experience. - [Why psychological safety is the key to marketing team innovation](https://martech.org/why-psychological-safety-is-the-key-to-marketing-team-innovation.md) - Published: 2024-06-24 - Last Modified: 2024-06-24 - Excerpt: Marketing leaders need to understand the brain's role in minimizing threats and maximizing rewards to transform team dynamics. - [TV advertising: 6 key trends to watch in 2024](https://martech.org/tv-advertising-6-key-trends-to-watch-in-2024.md) - Published: 2023-11-28 - Last Modified: 2024-06-24 - Excerpt: Stay ahead in television advertising with addressable TV ads, AI-driven personalization, shoppable ads and more. - [Why we care about connected TV and OTT advertising](https://martech.org/why-we-care-about-connected-tv-and-ott-advertising.md) - Published: 2022-04-29 - Last Modified: 2024-06-24 - Excerpt: Connected TV and OTT advertising can be a powerful addition to your marketing toolkit. Read our guide to discover where and when to play. - [Social media marketers need fresh tactics for posting on CTV apps](https://martech.org/social-media-marketers-need-fresh-tactics-for-posting-on-ctv-apps.md) - Published: 2022-01-27 - Last Modified: 2024-06-24 - Excerpt: With Facebook Watch, Tik Tok TV and other connected TV apps, marketers have to adjust their strategies to best leverage this new medium. - [Most marketing fails before it starts — here’s how to fix it](https://martech.org/most-marketing-fails-before-it-starts-heres-how-to-fix-it.md) - Published: 2022-07-12 - Last Modified: 2024-06-24 - Excerpt: The pitfalls to avoid and the higher roads to take for marketing success. - [100+ questions you must ask when developing a website](https://martech.org/100-questions-you-must-ask-when-developing-web-site.md) - Published: 2024-06-12 - Last Modified: 2024-06-24 - Excerpt: If you're building or redesigning a website today, the customer experience is paramount. - [20240624 MT Brief](https://martech.org/20240624-mt-brief.md) - Published: 2024-06-24 - Last Modified: 2024-06-21 - Excerpt: Not available - [Are you selling me a real Prada bag or a fake?](https://martech.org/are-you-selling-me-a-real-prada-bag-or-a-fake.md) - Published: 2024-06-21 - Last Modified: 2024-06-21 - Excerpt: Marketing luxury goods like handbags and watches requires a means of sourcing those goods — and telling if they're real or fake. - [3 traits of an effective marketing CRM product owner](https://martech.org/3-traits-of-an-effective-marketing-crm-product-owner.md) - Published: 2024-06-21 - Last Modified: 2024-06-21 - Excerpt: Discover why curiosity, problem-solving and business acumen are the most important traits for your CRM product owner. - [Improve your return on ad spend with first-party data](https://martech.org/improve-your-return-on-ad-spend-with-first-party-data.md) - Published: 2024-03-06 - Last Modified: 2024-06-21 - Excerpt: Learn how to optimize advertising performance with privacy-safe, real-time event forwarding. - [What HubSpot’s LinkedIn integration means for the future of sales and marketing](https://martech.org/what-hubspots-linkedin-integration-means-for-the-future-of-sales-and-marketing.md) - Published: 2024-06-21 - Last Modified: 2024-06-21 - Excerpt: Unpack the benefits and challenges of HubSpot’s LinkedIn integration, from sales efficiency boosts to new marketing hurdles for SMBs. - [20240621 MT Brief](https://martech.org/20240621-mt-brief.md) - Published: 2024-06-21 - Last Modified: 2024-06-20 - Excerpt: Not available - [Ad Relevance is Amazon’s new walled garden](https://martech.org/ad-relevance-is-amazons-new-walled-garden.md) - Published: 2024-06-20 - Last Modified: 2024-06-20 - Excerpt: It's a big development in the (soon to be) post-cookie advertising landscape and can be seen as leapfrogging over Google's Privacy Sandbox. - [AI-powered martech news and releases: June 20](https://martech.org/ai-powered-martech-news-and-releases-june-20.md) - Published: 2024-06-20 - Last Modified: 2024-06-20 - Excerpt: Is AI an existential threat to humanity? Probably not. Will that stop people from spending billions to prevent it? Probably not. - [How to boost operational maturity with strategic martech selection](https://martech.org/how-to-boost-operational-maturity-with-strategic-martech-selection.md) - Published: 2024-06-20 - Last Modified: 2024-06-20 - Excerpt: Learn the importance of evaluating marketing technology tools that enable operational maturity and best practices for finding them. - [3 more pointers to navigate the confusing martech marketplace](https://martech.org/3-more-pointers-to-navigate-the-confusing-martech-marketplace.md) - Published: 2024-06-20 - Last Modified: 2024-06-20 - Excerpt: Strategic advice on AI implementation, data privacy and accessibility best practices and seamless martech integration. - [20240620 MT Brief](https://martech.org/20240620-mt-brief.md) - Published: 2024-06-20 - Last Modified: 2024-06-18 - Excerpt: Not available - [Spotlight on the expert: Shama Hyder](https://martech.org/spotlight-on-the-expert-shama-hyder.md) - Published: 2024-06-17 - Last Modified: 2024-06-18 - Excerpt: Shama Hyder talks about being at the start of social media marketing, how to adapt to a world of "dark social," and the industry's data delusion. - [20240619 MT Brief](https://martech.org/20240619-mt-brief.md) - Published: 2024-06-19 - Last Modified: 2024-06-18 - Excerpt: Not available - [Next-level content creation for the auto industry](https://martech.org/next-level-content-creation-for-the-auto-industry.md) - Published: 2024-06-18 - Last Modified: 2024-06-18 - Excerpt: Content as a commodity for auto dealers? Customers hunting auto inventory across countless websites? That may be the present, but Constellation wants to change the future. - [How to create high-performing email campaigns](https://martech.org/how-to-create-high-performing-email-campaigns.md) - Published: 2024-06-18 - Last Modified: 2024-06-18 - Excerpt: Craft engaging email campaigns that stand out. Learn key strategies for subject lines, personalization, visuals and timing for success. - [Business leaders believe AI can deliver a competitive advantage](https://martech.org/business-leaders-believe-ai-can-deliver-a-competitive-advantage.md) - Published: 2024-06-18 - Last Modified: 2024-06-18 - Excerpt: A new report from Twilio Segment finds company directors optimistic that AI stratgeies can help beat their competitors. - [What is digital asset management and how can it help you?](https://martech.org/what-is-digital-asset-management-and-why-do-marketing-technology-stacks-need-these-tools.md) - Published: 2024-06-19 - Last Modified: 2024-06-18 - Excerpt: Digital asset management can unify marketing channels and create a more efficient marketing resource allocation. - [Marketo’s June 2024 releases upgrade Interactive Webinars, Dynamic Chat Flows](https://martech.org/marketos-june-2024-releases-upgrade-interactive-webinars-dynamic-chat-flows.md) - Published: 2024-06-18 - Last Modified: 2024-06-18 - Excerpt: Better customization for Interactive Webinars and an easier way to re-use chat flows lead the June releases. - [How Georgia-Pacific seeks to leverage AI to its full marketing potential](https://martech.org/how-georgia-pacific-leveraged-ai-to-its-full-marketing-potential.md) - Published: 2024-06-18 - Last Modified: 2024-06-18 - Excerpt: A disciplined approach to identifying opportunities, experimenting and scaling AI integration, which can lead to better marketing outcomes. - [Why we care about loyalty marketing](https://martech.org/why-we-care-about-loyalty-marketing.md) - Published: 2023-02-08 - Last Modified: 2024-06-18 - Excerpt: Learn why loyalty programs are a win-win for brands and customers and ways marketers can reward customers across various channels. - [3 things customers expect from marketers to prove that they’re human](https://martech.org/3-things-customers-expect-from-marketers-to-prove-that-theyre-human.md) - Published: 2022-09-20 - Last Modified: 2024-06-18 - Excerpt: Put the human touch back into AI-powered marketing automation by affirming these values. - [Consumers want to buy from the ‘right brand’](https://martech.org/consumers-want-to-buy-from-the-right-brand.md) - Published: 2024-04-22 - Last Modified: 2024-06-18 - Excerpt: A new report from Intuit Mailchimp locates consumers on the commitment spectrum, from "inert" to "fandom." - [PolyientX launches self-service NFT platform](https://martech.org/polyientx-launches-self-service-nft-platform.md) - Published: 2022-10-25 - Last Modified: 2024-06-18 - Excerpt: The platform is no-code and aims to deliver an NFT-based loyalty and rewards program. - [What will have the biggest impact on consumer holiday shopping?](https://martech.org/what-will-have-the-biggest-impact-on-consumer-holiday-shopping.md) - Published: 2022-08-31 - Last Modified: 2024-06-18 - Excerpt: Brand loyalty is out, retail loyalty is in -- if there's a deal. - [Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app](https://martech.org/facebook-tests-program-that-lets-users-link-brand-loyalty-accounts-to-earn-see-rewards-in-the-app.md) - Published: 2020-03-13 - Last Modified: 2024-06-18 - Excerpt: Sephora is one of the initial test partners for the new program. - [Gap partners with DOGAMI to release pet-themed NFTs](https://martech.org/gap-partners-with-dogami-to-release-pet-themed-nfts.md) - Published: 2022-07-21 - Last Modified: 2024-06-18 - Excerpt: Users in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27. - [51% of consumers would leave a brand if digital experience isn’t as good as in-person](https://martech.org/51-of-consumers-would-leave-a-brand-if-digital-experience-isnt-as-good-as-in-person.md) - Published: 2022-07-21 - Last Modified: 2024-06-18 - Excerpt: PwC survey finds younger consumers are more likely to switch brands. - [20240618 MT Brief](https://martech.org/20240618-mt-brief.md) - Published: 2024-06-18 - Last Modified: 2024-06-17 - Excerpt: Not available - [Will you ever trust a B2B tech vendor?](https://martech.org/will-you-ever-trust-a-b2b-tech-vendor.md) - Published: 2024-06-17 - Last Modified: 2024-06-17 - Excerpt: Some vendors lose the trust of customers through poor decisions. But some don't seem to be trying to earn it to begin with. - [What’s new and what’s working, in B2B channel partner marketing](https://martech.org/whats-new-and-whats-working-in-b2b-channel-partner-marketing.md) - Published: 2023-12-26 - Last Modified: 2024-06-17 - Excerpt: The speed and complexity of business today demands a fresh look at how to make channel partner marketing work. - [32 questions to ask sales enablement vendors during a demo](https://martech.org/32-questions-to-ask-sales-enablement-vendors-during-a-demo.md) - Published: 2022-03-03 - Last Modified: 2024-06-17 - Excerpt: Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams. - [How embedding BDRs into marketing can boost your sales](https://martech.org/how-embedding-bdrs-into-marketing-can-boost-your-sales.md) - Published: 2023-09-19 - Last Modified: 2024-06-17 - Excerpt: Learn how leveraging Business Development Representative expertise in marketing can lead to smoother customer journeys, comprehensive sales funnels and increased revenue. - [If it’s not a sales funnel, what is it?](https://martech.org/if-its-not-a-sales-funnel-what-is-it.md) - Published: 2023-05-05 - Last Modified: 2024-06-17 - Excerpt: The idea of the sales funnel is almost too familiar to give up. But the funnel is looking a lot different these days. - [Drift launches features to support sales teams](https://martech.org/drift-launches-features-to-support-sales-teams.md) - Published: 2022-10-14 - Last Modified: 2024-06-17 - Excerpt: Conversational marketing and sales platform Drift looks to help sales teams in a time of turnover and burnout. - [Marketers say biggest challenge is getting cross-department alignment](https://martech.org/marketers-say-biggest-challenge-is-getting-cross-department-alignment.md) - Published: 2022-08-08 - Last Modified: 2024-06-17 - Excerpt: Customers today want new insights, more content and less interaction with sellers. - [What is sales enablement and how do these platforms help bridge the marketing-sales divide?](https://martech.org/what-is-sales-enablement-and-how-do-these-platforms-help-bridge-the-marketing-sales-divide.md) - Published: 2022-02-18 - Last Modified: 2024-06-17 - Excerpt: These tools help marketers provide sellers with the content resources they need to engage prospects in a way that adds value for today's digitally focused B2B buyer. - [Ethical considerations for AI adoption in MOps](https://martech.org/ethical-considerations-for-ai-adoption-in-mops.md) - Published: 2024-06-17 - Last Modified: 2024-06-17 - Excerpt: Understand the key ethical challenges and best practices for responsibly adopting AI in marketing operations. - [Hiring a data warehouse architect: Best of the MarTechBot](https://martech.org/hiring-a-data-warehouse-architect-best-of-the-martechbot.md) - Published: 2024-06-17 - Last Modified: 2024-06-17 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: job responsibilities for a data warehouse architect. - [20240617 MT Brief](https://martech.org/20240617-mt-brief.md) - Published: 2024-06-17 - Last Modified: 2024-06-14 - Excerpt: Not available - [How Verizon puts its business customers at the center](https://martech.org/how-verizon-puts-its-business-customers-at-the-center.md) - Published: 2024-06-13 - Last Modified: 2024-06-14 - Excerpt: Verizon explains not only how it uses Pega Decisioning but why — an explanation that fits for other telcos too. - [4 tips to build customer loyalty with email](https://martech.org/4-tips-to-build-customer-loyalty-with-email.md) - Published: 2024-06-14 - Last Modified: 2024-06-14 - Excerpt: Build lasting customer loyalty through email marketing with key tactics like personalization, segmentation and consistent engagement. - [AI is a game changer, but not generative AI](https://martech.org/ai-is-a-game-changer-but-not-generative-ai.md) - Published: 2024-06-14 - Last Modified: 2024-06-14 - Excerpt: Reflections on the fate of generative AI sparked by recent conversations at Salesforce Connections and PegaWorld. - [AI-powered martech news and releases: June 13](https://martech.org/ai-powered-martech-news-and-releases-june-13.md) - Published: 2024-06-13 - Last Modified: 2024-06-14 - Excerpt: There's cashing in on a trend and then there's Oral-B adding AI to a toothbrush and calling it the "Genius X." Should have gone with Ex-Genius instead. - [How to bridge the gap between creative marketers and marketing analysts](https://martech.org/how-to-bridge-the-gap-between-creative-marketers-and-marketing-analysts.md) - Published: 2024-06-14 - Last Modified: 2024-06-14 - Excerpt: Practical solutions to align creative and analytical marketing teams and create data fluidity for more responsive, effective campaigns. - [20240614 MT Brief](https://martech.org/20240614-mt-brief.md) - Published: 2024-06-14 - Last Modified: 2024-06-13 - Excerpt: Not available - [Oracle says goodbye to the adtech business](https://martech.org/oracle-says-goodbye-to-the-adtech-business.md) - Published: 2024-06-13 - Last Modified: 2024-06-13 - Excerpt: Declining revenue and the company's focus on the cloud and AI ultimately doomed its adtech investments. - [XR and AD-ID team up for better cross-platform ad experiences](https://martech.org/xr-and-ad-id-team-up-for-better-cross-platform-ad-experiences.md) - Published: 2024-06-13 - Last Modified: 2024-06-13 - Excerpt: It’s the first implementation of IAB Tech Lab’s new creative ID standard enabling better experiences across the adtech ecosystem. - [Confessions from email jail](https://martech.org/confessions-from-email-jail.md) - Published: 2024-06-13 - Last Modified: 2024-06-13 - Excerpt: Avoid email marketing missteps that can harm your reputation and deliverability. Stay on the right side of email laws and best practices. - [Is the digital marketing grass really greener in walled gardens?](https://martech.org/is-the-digital-marketing-grass-really-greener-in-walled-gardens.md) - Published: 2024-06-13 - Last Modified: 2024-06-13 - Excerpt: From data richness to transparency concerns, dive into the world of walled gardens and their role in modern digital advertising. - [Microsoft unveils a new small language model](https://martech.org/microsoft-unveils-a-new-small-language-model.md) - Published: 2024-04-26 - Last Modified: 2024-06-13 - Excerpt: Plenty of talk about LLMs, but Microsoft is bringing its small language model initiative to market. - [OpenAI unveils its new flagship, ChatGPT-4o](https://martech.org/openai-unveils-its-new-flagship-chatgpt-4o.md) - Published: 2024-05-13 - Last Modified: 2024-06-13 - Excerpt: Contrary to rumors, there was no announcement about ChatGPT for search. - [Sarah Nagy on AI-powered search: Looking forward with AI](https://martech.org/sarah-nagy-on-ai-powered-search-looking-forward-with-ai.md) - Published: 2024-05-22 - Last Modified: 2024-06-13 - Excerpt: The chances of generative AI disrupting the search space and the chances of it developing human-like intelligence. - [HubSpot’s Content Hub: How does it impact marketing’s future?](https://martech.org/hubspots-content-hub-how-does-it-impact-marketings-future.md) - Published: 2024-05-23 - Last Modified: 2024-06-13 - Excerpt: Discover why HubSpot’s Content Hub points to tech stack consolidation, and how this AI-led feature actually underlines the need for human expertise.  - [AI-powered martech releases and news: May 23](https://martech.org/ai-powered-martech-releases-and-news-may-23.md) - Published: 2024-05-23 - Last Modified: 2024-06-13 - Excerpt: Agencies lead the AI-powered charge for clients with WPP's Claude integration. Plus, AI improvements to customer conversations, site building and more. - [Adobe AI Assistant now generally available](https://martech.org/adobe-ai-assistant-now-generally-available.md) - Published: 2024-06-07 - Last Modified: 2024-06-13 - Excerpt: The Experience Platform AI Assistant previewed at Adobe Summit earlier this year gives users easier ways to conduct analysis. - [Meta rolls out genAI features for advertisers](https://martech.org/meta-rolls-out-genai-features-for-advertisers.md) - Published: 2024-05-07 - Last Modified: 2024-06-13 - Excerpt: Current and upcoming tools in Ads Manager’s Advantage+ creative suite aim to cut down on creative production time for scaled-up campaigns. - [How women in marketing can thrive in the age of AI](https://martech.org/how-women-in-marketing-can-thrive-in-the-age-of-ai.md) - Published: 2024-05-29 - Last Modified: 2024-06-13 - Excerpt: Far from feeling threatened by the incursion of AI into marketing, women should realize they are well-placed to seize promising opportunities. - [The data analytics hierarchy: Where generative AI fits in](https://martech.org/the-data-analytics-hierarchy-where-generative-ai-fits-in.md) - Published: 2024-06-11 - Last Modified: 2024-06-13 - Excerpt: How to overcome analytics challenges, like data overload, quality problems, integration struggles and delayed insights, using generative AI. - [20240613 MT Brief](https://martech.org/20240613-mt-brief.md) - Published: 2024-06-13 - Last Modified: 2024-06-12 - Excerpt: Not available - [Apple doubles down on AI despite signs of an industry slowdown](https://martech.org/apple-doubles-down-on-ai-despite-signs-of-an-industry-slowdown.md) - Published: 2024-06-12 - Last Modified: 2024-06-12 - Excerpt: The bloom is off the AI rose as companies dial back spending amid concerns over cost and implementation failures. - [What Pega GenAI tools might mean for marketers](https://martech.org/what-pega-genai-tools-might-mean-for-marketers.md) - Published: 2024-06-12 - Last Modified: 2024-06-12 - Excerpt: New genAI capabilities with Pega GenAI Blueprint and its AI copilot Knowledge Buddy sit alongside Pega's long standing investment in statistical and predictive AI decisioning. - [7 value-added assets to engage and upsell customers](https://martech.org/7-value-added-assets-to-engage-and-upsell-customers.md) - Published: 2024-06-12 - Last Modified: 2024-06-12 - Excerpt: Increase customer lifetime value by repurposing your demand generation content and maximizing your martech stack for upsells and cross-sells. - [Pega’s Blueprint for digital transformation](https://martech.org/pegas-blueprint-for-digital-transformation.md) - Published: 2024-06-10 - Last Modified: 2024-06-12 - Excerpt: Pega product announcements at PegaWorld included enhancements to Blueprint, its genAI-powered application designer. - [20240612 MT Brief](https://martech.org/20240612-mt-brief.md) - Published: 2024-06-12 - Last Modified: 2024-06-11 - Excerpt: Not available - [The path to personalization: A roadmap for marketers](https://martech.org/the-path-to-personalization-a-roadmap-for-marketers.md) - Published: 2024-06-11 - Last Modified: 2024-06-11 - Excerpt: There's a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers? - [Google launches Google TV advertising network](https://martech.org/google-launches-google-tv-advertising-network.md) - Published: 2024-06-11 - Last Modified: 2024-06-11 - Excerpt: The company also announced Ad Manager updates giving publishers greater control over where ads appear and badging. - [Why RCS mobile marketing is set to go big in the U.S.](https://martech.org/why-rcs-mobile-marketing-is-set-to-go-big-in-the-us.md) - Published: 2024-06-11 - Last Modified: 2024-06-11 - Excerpt: With Apple onboard, U.S. marketers likely will be adding a more immersive messaging experience to their mobile playbook. - [20240611 MT Brief](https://martech.org/20240611-mt-brief.md) - Published: 2024-06-11 - Last Modified: 2024-06-10 - Excerpt: Not available - [Generating lower-funnel leads: Best of the MarTechBot](https://martech.org/generating-lower-funnel-leads-best-of-the-martechbot.md) - Published: 2024-06-10 - Last Modified: 2024-06-10 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: improving campaigns to generate lower-funnel leads. - [Big players vs. niche specialists: Choosing your martech vendors](https://martech.org/big-players-vs-niche-specialists-choosing-your-martech-vendors.md) - Published: 2024-06-10 - Last Modified: 2024-06-10 - Excerpt: Robust enterprise support or personalized attention? Here are key factors to weigh when selecting the right martech vendor for your business. - [B2B marketers say improving data quality is top priority](https://martech.org/b2b-marketers-say-improving-data-quality-is-top-priority.md) - Published: 2024-06-10 - Last Modified: 2024-06-10 - Excerpt: Companies using content syndication and programmatic were almost twice as likely to have had a significant revenue increase last year. - [Google: Audience focus, content quality are still the keys to SEO](https://martech.org/google-audience-focus-content-quality-are-still-the-keys-to-seo.md) - Published: 2024-06-10 - Last Modified: 2024-06-10 - Excerpt: Tips about SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan. - [20240610 MT Brief](https://martech.org/20240610-mt-brief.md) - Published: 2024-06-10 - Last Modified: 2024-06-07 - Excerpt: Not available - [Google launches marketer resource center and AI recommendation tool](https://martech.org/google-launches-marketer-resource-center-and-ai-recommendation-tool.md) - Published: 2024-06-07 - Last Modified: 2024-06-07 - Excerpt: The tech giant is running a "Summer of AI Essentials" campaign to educate marketers on using AI for advertising. - [How to win Black Friday and Cyber Monday in 2024](https://martech.org/how-to-win-black-friday-and-cyber-monday-in-2024.md) - Published: 2024-06-17 - Last Modified: 2024-06-06 - Excerpt: Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns. - [How AI’s ‘describe and done’ can revolutionize your work](https://martech.org/how-ais-describe-and-done-can-revolutionize-your-work.md) - Published: 2023-12-28 - Last Modified: 2024-06-06 - Excerpt: See how marketing technology integrations are evolving from no-code to prompt-driven AI experiences. - [20240607 MT Brief](https://martech.org/20240607-mt-brief.md) - Published: 2024-06-07 - Last Modified: 2024-06-06 - Excerpt: Not available - [AI-powered martech news and releases: June 6](https://martech.org/ai-powered-martech-news-and-releases-june-6.md) - Published: 2024-06-06 - Last Modified: 2024-06-06 - Excerpt: By one calculation companies spent $50 billion on NVIDIA chips used to train AI last year but only brought in $3 billion in revenue. - [Cloud data warehouses set to disrupt the martech stack](https://martech.org/cloud-data-warehouses-set-to-disrupt-the-martech-stack.md) - Published: 2024-06-06 - Last Modified: 2024-06-06 - Excerpt: The relationship between marketing applications and warehouse data means a new kind of martech stack is likely to emerge. - [HubSpot’s May 2024 updates: Advanced email metrics, custom invoices and more](https://martech.org/hubspots-may-2024-updates-advanced-email-metrics-custom-invoices-and-more.md) - Published: 2024-06-05 - Last Modified: 2024-06-06 - Excerpt: Streamline approval processes, personalize navigation and improve goal tracking with May's updates. - [Marketers, it’s time to walk the walk on responsible media](https://martech.org/marketers-its-time-to-walk-the-walk-on-responsible-media.md) - Published: 2024-06-07 - Last Modified: 2024-06-06 - Excerpt: Dive into the nuances of responsible media buying that balances brand safety and support for credible journalism, DEIB and sustainability. - [For CDPs, the ‘single customer record’ can be a distraction](https://martech.org/for-cdps-the-single-customer-record-can-be-a-distraction.md) - Published: 2024-06-06 - Last Modified: 2024-06-06 - Excerpt: A single customer record might not be the best approach for your customer data anyway. - [Optimizing your email program: Finding sweet spots and tipping points](https://martech.org/optimizing-your-email-program-finding-sweet-spots-and-tipping-points.md) - Published: 2024-06-06 - Last Modified: 2024-06-06 - Excerpt: Boost your marketing ROI by identifying sweet spots that resonate with subscribers and tipping points that cause opt-outs and lost revenue. - [20240606 MT Brief](https://martech.org/20240606-mt-brief.md) - Published: 2024-06-06 - Last Modified: 2024-06-05 - Excerpt: Not available - [Unleashing AI in martech: A guide to cross-functional collaboration](https://martech.org/unleashing-ai-in-martech-a-guide-to-cross-functional-collaboration.md) - Published: 2024-06-05 - Last Modified: 2024-06-05 - Excerpt: Here’s how cross-functional teams can work together to overcome data silos and build robust AI models that drive martech success. - [IAB Tech Lab releases Data Deletion Request Framework](https://martech.org/iab-tech-lab-releases-data-deletion-request-framework.md) - Published: 2024-06-05 - Last Modified: 2024-06-05 - Excerpt: The framework establishes a mechanism for data deletion requests that complies with privacy laws in the US, EU and Canada. - [LinkedIn expands video ads, AI tools for B2B marketers](https://martech.org/linkedin-expands-video-ads-ai-tools-for-b2b-marketers.md) - Published: 2024-06-05 - Last Modified: 2024-06-05 - Excerpt: Company says it's a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features. - [How to safeguard your brand during a digital transformation](https://martech.org/how-to-safeguard-your-brand-during-a-digital-transformation.md) - Published: 2024-06-05 - Last Modified: 2024-06-05 - Excerpt: Digital transformation shouldn't sacrifice consumer trust. Grow your brand through AI and other tools while safeguarding your reputation. - [Cut through inbox clutter with personalized, high-impact email](https://martech.org/cut-through-inbox-clutter-with-personalized-high-impact-email.md) - Published: 2024-06-04 - Last Modified: 2024-06-04 - Excerpt: As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial. - [20240605 MT Brief](https://martech.org/20240605-mt-brief.md) - Published: 2024-06-05 - Last Modified: 2024-06-04 - Excerpt: Not available - [Will genAI turn off your core consumers?](https://martech.org/will-genai-turn-off-your-core-consumers.md) - Published: 2024-06-04 - Last Modified: 2024-06-04 - Excerpt: Gartner's Kate Muhl says there are risks to using genAI in the B2C space. Learn how your core audience feels about it. - [How to transform martech and multichannel marketing for the AI era](https://martech.org/how-to-transform-martech-and-multichannel-marketing-for-the-ai-era.md) - Published: 2024-06-04 - Last Modified: 2024-06-04 - Excerpt: Key approaches to coordinate martech investments and multichannel strategies to boost engagement and adaptiveness in an AI-enabled era. - [Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor](https://martech.org/microsoft-adds-video-and-ctv-ads-including-netflix-inventory-to-advertising-editor.md) - Published: 2024-06-04 - Last Modified: 2024-06-04 - Excerpt: Company will start supporting video and connected TV ads in its Advertising Editor, including Netflix inventory across 10 countries. - [Gone in 30 seconds: Marketing in an increasingly distracted world](https://martech.org/gone-in-30-seconds-marketing-in-an-increasingly-distracted-world.md) - Published: 2024-06-04 - Last Modified: 2024-06-04 - Excerpt: Adapt your marketing strategy to win the battle for your audience's attention in the face of constant distraction. - [SAP unveils new CX AI toolkit, consumer insights solution](https://martech.org/sap-unveils-new-cx-ai-toolkit-consumer-insights-solution.md) - Published: 2024-06-04 - Last Modified: 2024-06-04 - Excerpt: With SAP stitching generative AI throughout its enterprise platform, it also had some announcements of interest to CX professionals. - [20240604 MT Brief](https://martech.org/20240604-mt-brief.md) - Published: 2024-06-04 - Last Modified: 2024-06-03 - Excerpt: Not available - [4th of July email marketing: Best of the MarTechBot](https://martech.org/4th-of-july-email-marketing-best-of-the-martechbot.md) - Published: 2024-06-03 - Last Modified: 2024-06-03 - Excerpt: How can you craft an email to sell 4th of July goods that doesn't land like a dud? MarTechBot has the answer. - [Unlocking customer loyalty: 5 core motivations powering personalized marketing](https://martech.org/unlocking-customer-loyalty-5-core-motivations-powering-personalized-marketing.md) - Published: 2024-06-03 - Last Modified: 2024-06-03 - Excerpt: Personalized marketing taps into core human desires. Here’s how to create tailored experiences that resonate with customers on a deeper level. - [Marketing’s future is directing disruption](https://martech.org/marketings-future-is-directing-disruption.md) - Published: 2024-06-03 - Last Modified: 2024-06-03 - Excerpt: The theme of this year's Gartner Marketing Symposium is that it's no longer enough to seek to adapt to disruption. Marketing must direct it. - [8 tips to adopt vertical marketing and drive SaaS growth](https://martech.org/8-tips-to-adopt-vertical-marketing-and-drive-saas-growth.md) - Published: 2024-06-03 - Last Modified: 2024-06-03 - Excerpt: Find out how to transform your horizontal software into a vertical powerhouse with these targeted strategies. - [20240603 MT Brief](https://martech.org/20240603-mt-brief.md) - Published: 2024-06-03 - Last Modified: 2024-05-31 - Excerpt: Not available - [AI is a threat to some marketing agencies, an opportunity for others](https://martech.org/ai-is-a-threat-to-some-marketing-agencies-an-opportunity-for-others.md) - Published: 2024-05-31 - Last Modified: 2024-05-31 - Excerpt: Marketing agencies may fear AI will make them extinct, but there are reasons to believe some will be winners in this new world. - [B2B customer acquisition strategies are evolving](https://martech.org/b2b-customer-acquisition-strategies-are-evolving.md) - Published: 2024-05-31 - Last Modified: 2024-05-31 - Excerpt: B2B marketing organizations have developed holistic approaches to customer acquisition, no longer heavily reliant on person-to-person contact. - [9 call analytics platforms for marketing teams to consider](https://martech.org/9-call-analytics-platforms-for-marketing-teams-to-consider.md) - Published: 2022-02-24 - Last Modified: 2024-05-31 - Excerpt: More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. - [Why local, fine-tuned models are the near future of the AI workflow](https://martech.org/why-local-fine-tuned-models-are-the-near-future-of-the-ai-workflow.md) - Published: 2024-05-31 - Last Modified: 2024-05-31 - Excerpt: Here’s how fine-tuned AI models can revolutionize marketing workflows by providing focused intelligence tailored to your requirements. - [20240531 MT Brief](https://martech.org/20240531-mt-brief.md) - Published: 2024-05-31 - Last Modified: 2024-05-30 - Excerpt: Not available - [Maximizing martech’s impact: Insights from The CMO Survey](https://martech.org/maximizing-martechs-impact-insights-from-the-cmo-survey.md) - Published: 2024-05-30 - Last Modified: 2024-05-30 - Excerpt: The report uncovers misalignments in how companies approach martech spending, implementation and integration. - [Postie launches CRM Optimization for direct mail](https://martech.org/postie-launches-crm-optimization-for-direct-mail.md) - Published: 2024-05-30 - Last Modified: 2024-05-30 - Excerpt: Why mass mail to a large random audience when you could mail to a relevant audience based on automated analysis of CRM data? - [How to create and configure custom dimensions in GA4](https://martech.org/how-to-create-and-configure-custom-dimensions-in-ga4.md) - Published: 2024-05-30 - Last Modified: 2024-05-30 - Excerpt: Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here's how to set them up through Google Tag Manager. - [AI-powered martech news and releases: May 30](https://martech.org/ai-powered-martech-news-and-releases-may-30.md) - Published: 2024-05-30 - Last Modified: 2024-05-30 - Excerpt: The huge amount of media attention given to AI hasn't created much interest in the general public, according to a new study. - [How to embed images in your marketing emails](https://martech.org/how-to-embed-images-in-your-marketing-emails.md) - Published: 2022-04-06 - Last Modified: 2024-05-30 - Excerpt: Embedding images in an email can be tricky. Here are some tactics email marketers can use to ensure there are no hiccups. - [Email subject line tips and best practices (with examples!)](https://martech.org/email-subject-line-tips-and-best-practices-with-examples.md) - Published: 2023-06-15 - Last Modified: 2024-05-30 - Excerpt: Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don't let it be an afterthought. - [5 tips for successfully switching email service providers](https://martech.org/5-tips-for-successfully-switching-email-service-providers.md) - Published: 2022-02-01 - Last Modified: 2024-05-30 - Excerpt: Moving to a new vendor can be complex. But with some help, you can make a smoother migration. - [Email deliverability vs. email warmup: Which can skyrocket your outreach efforts?](https://martech.org/email-deliverability-vs-email-warmup-which-can-skyrocket-your-outreach-efforts.md) - Published: 2024-05-30 - Last Modified: 2024-05-30 - Excerpt: Explore the difference between email warmup and deliverability tools to see which can ensure up to 100% inbox placement in your scenario. - [Implementing a digital asset management system: A 12 step guide](https://martech.org/a-12-step-guide-for-implementing-a-digital-asset-management-system.md) - Published: 2022-05-11 - Last Modified: 2024-05-30 - Excerpt: An expert tells what it took to launch an enterprise-wide DAM. - [Here’s why you need a DAM workflow — and how to map it out](https://martech.org/heres-why-you-need-a-dam-workflow-and-how-to-map-it-out.md) - Published: 2023-02-23 - Last Modified: 2024-05-30 - Excerpt: Learn how workflows can help you reap the full productivity benefits of a DAM and tips for sketching out your marketing team's workflow. - [Building a DAM (Digital Asset Management) business case](https://martech.org/the-real-story-on-martech-the-case-for-digital-asset-management.md) - Published: 2021-09-03 - Last Modified: 2024-05-30 - Excerpt: How do you know if your organization needs Digital Asset Management? Here's a checklist. - [We’re implementing DAM! Where do I start?](https://martech.org/were-implementing-dam-where-do-i-start.md) - Published: 2022-06-21 - Last Modified: 2024-05-30 - Excerpt: These few first steps will start your journey off on the right track and set you up for future success. - [Why cross-channel customer journey orchestration is important](https://martech.org/why-cross-channel-customer-journey-orchestration-is-important.md) - Published: 2021-10-18 - Last Modified: 2024-05-30 - Excerpt: And how to do it: Responding to your customers’ needs is critical for a cross-channel marketing strategy. - [Customer journey orchestration platforms: Getting started on CJO](https://martech.org/4-critical-platforms-to-support-customer-journey-orchestration-getting-started-on-cjo.md) - Published: 2022-10-07 - Last Modified: 2024-05-30 - Excerpt: Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success. - [Why marketers should care about customer journey orchestration](https://martech.org/customer-journey-orchestration-what-it-is-and-why-marketers-should-care.md) - Published: 2023-03-15 - Last Modified: 2024-05-30 - Excerpt: CJO is essential to creating seamless customer experiences across all touchpoints. Here's what you need to know. - [Does your organization need a call analytics platform?](https://martech.org/does-your-organization-need-a-call-analytics-platform.md) - Published: 2023-01-25 - Last Modified: 2024-05-30 - Excerpt: Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase. - [B2B content marketing: Driving success through strategic content creation](https://martech.org/b2b-content-marketing-driving-success-through-strategic-content-creation.md) - Published: 2024-02-20 - Last Modified: 2024-05-30 - Excerpt: B2B content marketing has emerged as a powerful tool for businesses to engage, educate, and convert their target audience. - [Why we care about marketing agencies](https://martech.org/why-we-care-about-marketing-agencies.md) - Published: 2022-05-31 - Last Modified: 2024-05-30 - Excerpt: Marketing agencies are an essential part of the digital marketing ecosystem. Agencies provide strategic marketing guidance and expertise. - [Buying group marketing: The next evolution of ABM](https://martech.org/buying-group-marketing-the-next-evolution-of-abm.md) - Published: 2022-02-25 - Last Modified: 2024-05-30 - Excerpt: Account-based marketing must adopt buying group strategies to secure B2B buy-in. - [20240530 MT Brief](https://martech.org/20240530-mt-brief.md) - Published: 2024-05-30 - Last Modified: 2024-05-29 - Excerpt: Not available - [Salesforce: Shoppers are saving their big moments for later in 2024](https://martech.org/salesforce-shoppers-are-saving-their-big-moments-for-later-in-2024.md) - Published: 2024-05-29 - Last Modified: 2024-05-29 - Excerpt: Consumers are waiting for discounts in Q4 and new customers are more expensive to acquire (thanks in part to the election). - [3 ways to optimize your marketing funnel for driving revenue and leads](https://martech.org/3-ways-to-optimize-your-marketing-funnel-for-driving-revenue-and-leads.md) - Published: 2024-05-29 - Last Modified: 2024-05-29 - Excerpt: Here's how marketing can impact business through measurement, common goals and improvement to the customer journey. - [Rumors of an Alphabet-HubSpot deal just won’t go away](https://martech.org/hubspot-earnings-stay-hot-amid-reports-of-sale-to-google.md) - Published: 2024-05-29 - Last Modified: 2024-05-29 - Excerpt: There's plenty of smoke, but as yet no fire to the rumors. - [Even great demand gen can’t overcome a lack of brand marketing](https://martech.org/even-great-demand-gen-cant-overcome-a-lack-of-brand-marketing.md) - Published: 2024-05-29 - Last Modified: 2024-05-29 - Excerpt: Demand generation alone can't drive sustainable growth. Here's why brand marketing is key for creating demand and activating buyers. - [20240529 MT Brief](https://martech.org/20240529-mt-brief.md) - Published: 2024-05-29 - Last Modified: 2024-05-28 - Excerpt: Not available - [Time’s running out: Why major corporations haven’t completed GA4 migration](https://martech.org/times-running-out-why-major-corporations-havent-completed-ga4-migration.md) - Published: 2024-05-28 - Last Modified: 2024-05-28 - Excerpt: The UA 360 shutdown is weeks away. Here's why big companies still haven't wrapped up their transition and what you can learn from it. - [20240528 MT Brief](https://martech.org/20240528-mt-brief.md) - Published: 2024-05-28 - Last Modified: 2024-05-28 - Excerpt: Not available - [Google Search document leak reveals inner workings of ranking algorithm](https://martech.org/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm.md) - Published: 2024-05-28 - Last Modified: 2024-05-28 - Excerpt: documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more to rank content. - [9 must-have tools for demand gen marketing](https://martech.org/9-must-have-tools-for-demand-gen-marketing.md) - Published: 2024-05-28 - Last Modified: 2024-05-28 - Excerpt: Explore the top tools that can level up your demand generation efforts, from marketing automation to AI-driven communication and beyond. - [Salesforce Einstein: A deeper dive into data, personalization and Copilots](https://martech.org/salesforce-einstein-a-deeper-dive-into-data-personalization-and-copilots.md) - Published: 2024-05-24 - Last Modified: 2024-05-24 - Excerpt: A closer look at Salesforce's new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce's architecture. - [Stop! Or go directly to email jail](https://martech.org/stop-or-go-directly-to-email-jail.md) - Published: 2024-05-24 - Last Modified: 2024-05-24 - Excerpt: Ryan Phelan runs down a list of 10 email crimes that will result in punishment. Learn how to stay free. - [B2C marketing automation: The tools, tactics and prerequisites for success](https://martech.org/b2c-marketing-automation.md) - Published: 2024-05-24 - Last Modified: 2024-05-24 - Excerpt: Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it's all about revenue. - [20240524 MT Brief](https://martech.org/20240524-mt-brief.md) - Published: 2024-05-24 - Last Modified: 2024-05-23 - Excerpt: Not available - [Canva introduces Canva Enterprise, Work Kits and adtech apps](https://martech.org/canva-introduces-canva-enterprise-work-kits-and-adtech-apps.md) - Published: 2024-05-23 - Last Modified: 2024-05-23 - Excerpt: New offerings from the visual creative technology company aim to bring efficiency and brand controls to teams across large organizations. - [You need to glue your martech stack together. Here are some of your options.](https://martech.org/you-need-to-glue-your-martech-stack-together-here-are-some-of-your-options.md) - Published: 2024-05-23 - Last Modified: 2024-05-23 - Excerpt: To get the most out of your data, you need to integrate the various platforms in your stack. That's not often easy to do. - [Accessibility matters: Strategies for building an inclusive brand](https://martech.org/accessibility-matters-strategies-for-building-an-inclusive-brand.md) - Published: 2024-05-22 - Last Modified: 2024-05-22 - Excerpt: Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome. - [20240523 MT Brief](https://martech.org/20240523-mt-brief.md) - Published: 2024-05-23 - Last Modified: 2024-05-22 - Excerpt: Not available - [The marketer’s guide to automating customer engagement](https://martech.org/the-marketers-guide-to-automating-customer-engagement.md) - Published: 2024-05-22 - Last Modified: 2024-05-22 - Excerpt: How to effectively automate customer touchpoints with personalized strategies and timely interactions to boost engagement and enhance relationships. - [Salesforce piles on the Einstein Copilots](https://martech.org/salesforce-piles-on-the-einstein-copilots.md) - Published: 2024-05-22 - Last Modified: 2024-05-22 - Excerpt: Salesforce continues to go all-in on generative AI and data with new AI Copilots announced at Connections. - [Adobe unveils Adobe Express for Enterprise](https://martech.org/adobe-unveils-adobe-express-for-enterprise.md) - Published: 2024-05-22 - Last Modified: 2024-05-22 - Excerpt: Content creation also gets an AI boost with new Firefly capabilities in Adobe Lightroom. - [Women’s sports marketing set for take-off](https://martech.org/womens-sports-marketing-set-for-take-off.md) - Published: 2024-05-21 - Last Modified: 2024-05-22 - Excerpt: With the Paris Olympics going gender-equal and the WNBA smashing audience records, women's sports marketing is ready for its spotlight. - [Implementing AI into MOps, from campaign launch to refinement and optimization](https://martech.org/implementing-ai-into-mops-from-campaign-launch-to-refinement-and-optimization.md) - Published: 2024-05-22 - Last Modified: 2024-05-22 - Excerpt: AI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences. - [20240522 MT Brief](https://martech.org/20240522-mt-brief.md) - Published: 2024-05-22 - Last Modified: 2024-05-21 - Excerpt: Not available - [Google unveils AI-powered advertising tools at Google Marketing Live](https://martech.org/google-unveils-ai-powered-advertising-tools-at-google-marketing-live.md) - Published: 2024-05-21 - Last Modified: 2024-05-21 - Excerpt: New tools, many of them AI-powered, will soon change how ad experiences are created by advertisers and experienced by customers. - [From creative briefs to conversations: The key to better marketing alignment](https://martech.org/from-creative-briefs-to-conversations-the-key-to-better-marketing-alignment.md) - Published: 2024-05-21 - Last Modified: 2024-05-21 - Excerpt: Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working? - [How to build a hyper-precise, audience-first ad campaign](https://martech.org/how-to-build-a-hyper-precise-audience-first-ad-campaign.md) - Published: 2024-05-21 - Last Modified: 2024-05-21 - Excerpt: Actionable tips for reaching niche audiences through demographic, behavioral, contextual and inventory data. - [20240521 MT Brief](https://martech.org/20240521-mt-brief.md) - Published: 2024-05-21 - Last Modified: 2024-05-20 - Excerpt: Not available - [Launching a loyalty program: Best of the MarTechBot](https://martech.org/launching-a-loyalty-program-best-of-the-martechbot.md) - Published: 2024-05-20 - Last Modified: 2024-05-20 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: loyalty and customer experience technologies. - [How to archive your Universal Analytics historical data](https://martech.org/how-to-archive-your-universal-analytics-historical-data.md) - Published: 2024-05-20 - Last Modified: 2024-05-20 - Excerpt: Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline. - [Being position-less secures a marketer’s position for a lifetime](https://martech.org/being-position-less-secures-a-marketers-position-for-a-lifetime.md) - Published: 2024-05-20 - Last Modified: 2024-05-20 - Excerpt: Clearing up any confusion around the term Position-less Marketer. - [Show, don’t tell: How storytelling leads to lasting brand impact](https://martech.org/show-dont-tell-how-storytelling-leads-to-lasting-brand-impact.md) - Published: 2024-05-20 - Last Modified: 2024-05-20 - Excerpt: Here’s how incorporating storytelling into your branding and messaging increases trust, empathy and bottom-line results. - [There are 10 types of CDP. Here’s why that matters](https://martech.org/10-types-of-cdps.md) - Published: 2024-05-20 - Last Modified: 2024-05-20 - Excerpt: Discover the focus, use cases and weaknesses of 10 different types of customer data platforms. - [Escaping the marketing circus: How empathy can realign brands, audiences and results](https://martech.org/escaping-the-marketing-circus-how-empathy-can-realign-brands-audiences-and-results.md) - Published: 2024-05-20 - Last Modified: 2024-05-20 - Excerpt: Feeling the strain of inauthentic marketing tactics? Reclaim the human element with this empathy-driven approach. - [20240520 MT Brief](https://martech.org/20240520-mt-brief.md) - Published: 2024-05-20 - Last Modified: 2024-05-17 - Excerpt: Not available - [Why startups need more than just press releases](https://martech.org/why-startups-need-more-than-just-press-releases.md) - Published: 2024-05-17 - Last Modified: 2024-05-17 - Excerpt: Understand the roles of earned media and crisis communications under the PR umbrella and why startups need all three for success. - [Cutting through the hype: Generative AI adoption in B2B](https://martech.org/cutting-through-the-hype-generative-ai-adoption-in-b2b.md) - Published: 2024-05-17 - Last Modified: 2024-05-17 - Excerpt: AI adoption doesn't have to be overwhelming. Here’s how to successfully integrate generative AI into your B2B operations. - [Is Google a monopoly? The DOJ’s case in 11 slides](https://martech.org/is-google-a-monopoly-the-dojs-case-in-11-slides.md) - Published: 2024-05-17 - Last Modified: 2024-05-17 - Excerpt: Here are the key points under contention in the most significant anti-trust case of this century, - [Investment in martech companies down 87% vs. Q1 of 2023](https://martech.org/investment-in-martech-companies-down-87-vs-q1-of-2023.md) - Published: 2024-05-17 - Last Modified: 2024-05-17 - Excerpt: The first quarter of 2024 saw $1.8 billion invested in martech companies, down from $13.2 billion for the same period last year. - [24 customer experience misconceptions debunked](https://martech.org/24-customer-experience-misconceptions-debunked.md) - Published: 2024-05-16 - Last Modified: 2024-05-16 - Excerpt: Gain clarity on what customer experience truly means and how it impacts your marketing and business results. - [3 reasons why digital video and CTV are booming in 2024](https://martech.org/3-reasons-why-digital-video-and-ctv-are-booming-in-2024.md) - Published: 2024-05-16 - Last Modified: 2024-05-16 - Excerpt: Here’s the data and developments fueling advertisers’ growing interest in CTV and digital video. - [7 tips for using marketing automations to drive leads](https://martech.org/7-tips-for-using-marketing-automations-to-drive-leads.md) - Published: 2024-05-16 - Last Modified: 2024-05-16 - Excerpt: Marketing automations can help you streamline processes, increase productivity and, yes, capture more leads. - [20240517 MT Brief](https://martech.org/20240517-mt-brief.md) - Published: 2024-05-17 - Last Modified: 2024-05-16 - Excerpt: Not available - [AI-powered martech releases and news: May 16](https://martech.org/ai-powered-martech-releases-and-news-may-16.md) - Published: 2024-05-16 - Last Modified: 2024-05-16 - Excerpt: An AI policy roadmap put out by a bipartisan group of senators is being blasted because it doesn't provide protections for the public. - [Martech consultants are the secret weapon for conquering martech complexity](https://martech.org/martech-consultants-are-the-secret-weapon-for-conquering-martech-complexity.md) - Published: 2024-05-16 - Last Modified: 2024-05-16 - Excerpt: Uncover the evolving role of martech consultants in guiding enterprises through martech strategy, product selection and stack implementation. - [The autonomous marketing revolution: Navigating the new frontier of brand engagement](https://martech.org/the-autonomous-marketing-revolution-navigating-the-new-frontier-of-brand-engagement.md) - Published: 2024-05-21 - Last Modified: 2024-05-16 - Excerpt: Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business. - [Amperity launches composable ‘Lakehouse’ CDP](https://martech.org/amperity-launches-composable-lakehouse-cdp.md) - Published: 2024-05-16 - Last Modified: 2024-05-16 - Excerpt: Data lakes meet data warehouses in the "lakehouse" architecture Amperity is seeking to leverage for its new CDP offering. - [The state of digital customer experience](https://martech.org/the-state-of-digital-customer-experience.md) - Published: 2024-05-15 - Last Modified: 2024-05-15 - Excerpt: While any retailers are experimenting with the latest generative AI tools for enhancing digital customer experience, even more have not begun planning for the technology's rollout. - [Creating customer experiences that go the extra mile](https://martech.org/creating-customer-experiences-that-go-the-extra-mile.md) - Published: 2024-03-28 - Last Modified: 2024-05-15 - Excerpt: To secure customer loyalty and reduce turnover, media and entertainment companies are prioritizing innovative, personalized experiences fueled by data insights and human creativity. - [20240516 MT Brief](https://martech.org/20240516-mt-brief.md) - Published: 2024-05-16 - Last Modified: 2024-05-15 - Excerpt: Not available - [Camille Manso: Looking forward with AI](https://martech.org/camille-manso-looking-forward-with-ai.md) - Published: 2024-05-15 - Last Modified: 2024-05-15 - Excerpt: Silicon Foundry is hunting for innovative tech startups to help problem solve for their corporate clients. Recently, the focus has been on AI and marketing. - [Alicia Arnold: Spotlight on the expert](https://martech.org/alicia-arnold-spotlight-on-the-expert.md) - Published: 2024-05-15 - Last Modified: 2024-05-15 - Excerpt: Alicia tells us how she discovered her talent for translating technology and helping marketers better serve their customers. - [The marketing ROI problem has its roots in marketing culture](https://martech.org/marketing-roi-has-a-marketing-culture-problem.md) - Published: 2024-05-14 - Last Modified: 2024-05-15 - Excerpt: Problems demonstrating marketing ROI? Think about company performance rather than marketing performance and reconsider your metrics. - [Why you should track your email’s long tail to measure success (plus a case study)](https://martech.org/why-you-should-track-your-emails-long-tail-to-measure-success-plus-a-case-study.md) - Published: 2024-05-15 - Last Modified: 2024-05-15 - Excerpt: Get tips on finding the right reporting window to capture your email campaigns' true long-term performance. - [Not too hot, not too cold: How to build the perfect martech stack](https://martech.org/not-too-hot-not-too-cold-how-to-build-the-perfect-martech-stack.md) - Published: 2024-05-15 - Last Modified: 2024-05-15 - Excerpt: Strategies for finding the right balance of martech tools to achieve your marketing goals and drive business success. - [How would a TikTok ban impact influencer marketing?](https://martech.org/how-would-a-tiktok-ban-impact-influencer-marketing.md) - Published: 2024-05-14 - Last Modified: 2024-05-15 - Excerpt: A ban would hurt some influencers and the brands they work with. It could also be a big opportunity for existing and new social media platforms. - [Google rolls out AI Overviews for more complex searches](https://martech.org/google-rolls-out-ai-overviews-for-more-complex-searches.md) - Published: 2024-05-15 - Last Modified: 2024-05-15 - Excerpt: The company also unveiled features that provide planning capabilities, multi-step reasons and the ability to ask questions while recording video. - [7 Limitations Of Big Data In Marketing Analytics](https://martech.org/7-limitations-big-data-marketing-analytics.md) - Published: 2015-02-12 - Last Modified: 2024-05-15 - Excerpt: Big data -- the cutting edge of modern marketing or an overhyped buzzword? Columnist Kohki Yamaguchi dives in to some of the limitations of user-centered data. - [20240515 MT Brief](https://martech.org/20240515-mt-brief.md) - Published: 2024-05-15 - Last Modified: 2024-05-14 - Excerpt: Not available - [Digital commerce gets off to a slow start in Q1](https://martech.org/digital-commerce-gets-off-to-a-slow-start-in-q1.md) - Published: 2024-05-02 - Last Modified: 2024-05-14 - Excerpt: The latest Shopping Index from Salesforce shows very small growth YoY. Are shoppers holding back? - [AI in contextual advertising: Beyond the basics](https://martech.org/ai-in-contextual-advertising-beyond-the-basics.md) - Published: 2024-05-14 - Last Modified: 2024-05-14 - Excerpt: See how AI is enhancing contextual advertising, allowing for more precise audience segmentation and improved ad placement. - [The advertising industry ‘has stalled’ as it faces a cookieless future](https://martech.org/the-advertising-industry-has-stalled-as-it-faces-a-cookieless-future.md) - Published: 2024-05-13 - Last Modified: 2024-05-14 - Excerpt: Digital advertising platform Quantcast addresses the chaos surrounding third-party cookie deprecation. - [Martech cut of budget falls to lowest level in 10 years](https://martech.org/martech-spending-falls-to-lowest-level-in-10-years.md) - Published: 2024-05-13 - Last Modified: 2024-05-14 - Excerpt: Gartner survey finds technology getting 23.8% of marketing budget this year, down from 25.4% in 2023. Paid media jumped from 25.6% to 27.9%. - [4 AI tools to supercharge visual content creation](https://martech.org/4-ai-tools-to-supercharge-visual-content-creation.md) - Published: 2024-05-14 - Last Modified: 2024-05-14 - Excerpt: Leverage text-to-image, automated design and real-time creative assistance to produce compelling visuals faster. - [20240514 MT Brief](https://martech.org/20240514-mt-brief.md) - Published: 2024-05-14 - Last Modified: 2024-05-13 - Excerpt: Not available - [Unlocking growth: The power of user communities for B2B SaaS companies](https://martech.org/unlocking-growth-the-power-of-user-communities-for-b2b-saas-companies.md) - Published: 2024-05-13 - Last Modified: 2024-05-13 - Excerpt: Boost customer retention, brand advocacy and recurring revenue for your B2B SaaS product by fostering an active user community. - [MOps alignment and core responsibilities: Best of the MarTechBot](https://martech.org/mops-alignment-and-core-responsibilities-best-of-the-martechbot.md) - Published: 2024-05-13 - Last Modified: 2024-05-13 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: How MOps aligns with the marketing function. - [Rethinking fit, growth and go-to-market for the modern startup](https://martech.org/rethinking-fit-growth-and-go-to-market-for-the-modern-startup.md) - Published: 2024-05-13 - Last Modified: 2024-05-13 - Excerpt: Strategies for aligning product, sales, marketing and customer success teams during the problem-market fit stage. - [20240513 MT Brief](https://martech.org/20240513-mt-brief.md) - Published: 2024-05-13 - Last Modified: 2024-05-10 - Excerpt: Not available - [ChatGPT expected to announce search feature Monday](https://martech.org/chatgpt-expected-to-launch-search-feature-monday.md) - Published: 2024-05-10 - Last Modified: 2024-05-10 - Excerpt: ChatGPT product that searches the web and cites sources when answering questions would be seen as a significant challenge to Google. - [IAB Podcast Upfront highlights rebounding audiences and increased innovation](https://martech.org/podcast-upfront-highlights-rebounding-audiences-and-increased-innovation.md) - Published: 2024-05-10 - Last Modified: 2024-05-10 - Excerpt: IAB's podcast event showcased talent and technology that will drive double-digit growth for digital audio in the coming years. - [3 ways to boost digital marketing ROI while reducing carbon footprint](https://martech.org/3-ways-to-boost-digital-marketing-roi-while-reducing-carbon-footprint.md) - Published: 2024-05-10 - Last Modified: 2024-05-10 - Excerpt: Here’s how aligning sustainability goals with smart digital marketing tactics can simultaneously improve your ROI and reduce emissions. - [A scoring model your GTM team will fall in love with](https://martech.org/a-scoring-model-your-gtm-team-will-fall-in-love-with.md) - Published: 2024-05-10 - Last Modified: 2024-05-10 - Excerpt: Simplify lead scoring with this two-part model that focuses on identifying ideal prospects and their recent engagement behaviors. - [Ultimate marketing automation platform comparison & vendor list](https://martech.org/12-marketing-automation-platforms-your-organization-should-consider.md) - Published: 2022-02-25 - Last Modified: 2024-05-10 - Excerpt: Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. - [20240510 MT Brief](https://martech.org/20240510-mt-brief.md) - Published: 2024-05-10 - Last Modified: 2024-05-09 - Excerpt: Not available - [Ivan Ostojic: Looking forward with AI](https://martech.org/ivan-ostojic-looking-forward-with-ai.md) - Published: 2024-05-09 - Last Modified: 2024-05-09 - Excerpt: There are good, defined use cases for generative AI, as well as over-ambitious use cases that can bring us to the brink of the trough of disillusionment. - [How to turn your ideal customer’s pain points into entry points](https://martech.org/how-to-turn-your-ideal-customers-pain-points-into-entry-points.md) - Published: 2024-05-09 - Last Modified: 2024-05-09 - Excerpt: A step-by-step workshop approach to defining the key 'entry points' where your product or service can solve customers' pressing pains. - [AI-powered martech releases and news: May 9](https://martech.org/ai-powered-martech-releases-and-news-may-9.md) - Published: 2024-05-09 - Last Modified: 2024-05-09 - Excerpt: Last year 3000 new martech "tools" were released. More than 75% were genAI-based and many of those re-branded ChatGPT content generators. - [Human + machine = marketing powerhouse: How AI empowers the marketing generalist](https://martech.org/human-machine-marketing-powerhouse-how-ai-empowers-the-marketing-generalist.md) - Published: 2024-05-09 - Last Modified: 2024-05-09 - Excerpt: OpenAI’s Sam Altman predicts AI will handle 95% of tasks outsourced to agencies today. Here’s what it means for the future of marketing. - [20240509 MT Brief](https://martech.org/20240509-mt-brief.md) - Published: 2024-05-09 - Last Modified: 2024-05-08 - Excerpt: Not available - [Curb introduces one-stop advertising solution ](https://martech.org/curb-introduces-one-stop-advertising-solution.md) - Published: 2024-05-08 - Last Modified: 2024-05-08 - Excerpt: Ride-hailing app Curb launches Curb Journey Connect, allowing advertisers to plug into mobile and in-cab screens in over 40 U.S. markets. - [How to measure marketing’s value in the inevitable cookieless future](https://martech.org/how-to-measure-marketings-value-in-the-inevitable-cookieless-future.md) - Published: 2024-05-08 - Last Modified: 2024-05-08 - Excerpt: Tips for adapting and diversifying your marketing measurement techniques for sustained success in a cookieless future. - [Constant Contact launches automated tools for brand consistency and campaign creation](https://martech.org/constant-contact-launches-automated-tools-for-brand-consistency-and-campaign-creation.md) - Published: 2024-05-08 - Last Modified: 2024-05-08 - Excerpt: New tools for automated branding and campaign building aimed mainly at SMBs and non-profits. - [The dark side of virtual try-on tools: Safeguarding biometric data](https://martech.org/the-dark-side-of-virtual-try-on-tools-safeguarding-biometric-data.md) - Published: 2024-05-08 - Last Modified: 2024-05-08 - Excerpt: Hackers are finding ways to steal biometric identifiers, like facial recognition and fingerprints. Here’s how to avoid data breaches. - [How Google harms search advertisers in 20 slides](https://martech.org/how-google-harms-search-advertisers-in-20-slides.md) - Published: 2024-05-08 - Last Modified: 2024-05-08 - Excerpt: DOJ hammered Google over search ad price manipulation and more in its closing statement for the landmark anti-trust trial. - [The customer data platform market](https://martech.org/the-customer-data-platform-market.md) - Published: 2024-04-12 - Last Modified: 2024-05-08 - Excerpt: A marketer's guide to the customer data platform market including market growth, trends and a look at some major CDP vendors. - [How much does a customer data platform cost?](https://martech.org/how-much-does-a-customer-data-platform-cost.md) - Published: 2022-09-02 - Last Modified: 2024-05-08 - Excerpt: Here's a look at the many factors that complicate CDP pricing and what marketers should consider before investing in a CDP. - [20240508 MT Brief](https://martech.org/20240508-mt-brief.md) - Published: 2024-05-08 - Last Modified: 2024-05-07 - Excerpt: Not available - [Martech’s long tail: Countless tiny atoms](https://martech.org/martechs-long-tail-countless-tiny-atoms.md) - Published: 2024-05-07 - Last Modified: 2024-05-07 - Excerpt: The martech space is certainly growing rather than consolidating, but the growth is in small solutions and solutions incorporating pre-existing AI models. - [14,106 martech tools reveal 3 trends you should master](https://martech.org/14106-martech-tools-reveal-3-trends-you-should-master.md) - Published: 2024-05-07 - Last Modified: 2024-05-07 - Excerpt: What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks. - [How to effectively delegate tasks and manage projects](https://martech.org/how-to-effectively-delegate-tasks-and-manage-projects.md) - Published: 2024-05-07 - Last Modified: 2024-05-07 - Excerpt: Maximize team efficiency by explicitly requesting work, documenting asks, using project management tools for transparency and more. - [20240507 MT Brief](https://martech.org/20240507-mt-brief.md) - Published: 2024-05-07 - Last Modified: 2024-05-06 - Excerpt: Not available - [Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences](https://martech.org/navigating-personalization-vs-privacy-3-tips-for-delivering-win-win-customer-experiences.md) - Published: 2024-05-06 - Last Modified: 2024-05-06 - Excerpt: Tactics to build customer trust in your marketing through transparent data practices and consent-driven personalization. - [Salesforce delivers Unified Knowledge to service agents](https://martech.org/salesforce-delivers-unified-knowledge-to-service-agents.md) - Published: 2024-05-06 - Last Modified: 2024-05-06 - Excerpt: Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud. - [Lead scoring for existing customers: Best of the MarTechBot](https://martech.org/lead-scoring-for-existing-customers-best-of-the-martechbot.md) - Published: 2024-05-06 - Last Modified: 2024-05-06 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to score and act on leads among existing customers. - [New ways to identify B2B buying group members](https://martech.org/new-ways-to-identify-b2b-buying-group-members.md) - Published: 2024-05-02 - Last Modified: 2024-05-06 - Excerpt: Here’s how AI-powered solutions from Demandbase, Anteriad and 6sense can help you find and engage the right decision-makers. - [Marketo April 2024 releases: Webinar enhancements, Activities API update and more](https://martech.org/marketo-april-2024-releases-webinar-enhancements-activities-api-update-and-more.md) - Published: 2024-05-06 - Last Modified: 2024-05-06 - Excerpt: April's update also includes changes to permission for both users and admins. - [Using video in email to engage customers and close deals](https://martech.org/using-video-in-email-to-engage-customers-and-close-deals.md) - Published: 2024-05-01 - Last Modified: 2024-05-06 - Excerpt: Video can be a simple way to make emails more engaging, convey information to customers and generate more conversions. - [20240506 MT Brief](https://martech.org/20240506-mt-brief.md) - Published: 2024-05-06 - Last Modified: 2024-05-03 - Excerpt: Not available - [Data literacy: The key to correcting the C-suite trust deficit](https://martech.org/data-literacy-the-key-to-correcting-the-c-suite-trust-deficit.md) - Published: 2024-05-03 - Last Modified: 2024-05-03 - Excerpt: Overcome the absence of trust in marketing. Develop a data-driven process for campaign planning aligned to cross-departmental metrics. - [HubSpot’s April 2024 updates: More AI tools, refined service features and more](https://martech.org/hubspots-april-2024-updates-more-ai-tools-refined-service-features-and-more.md) - Published: 2024-05-03 - Last Modified: 2024-05-03 - Excerpt: The latest updates will help you transform business operations with AI-assisted workflows and big service updates. - [The problem with B2B marketing: Misaligned measurement is stifling innovation](https://martech.org/the-problem-with-b2b-marketing-misaligned-measurement-is-stifling-innovation.md) - Published: 2024-05-03 - Last Modified: 2024-05-03 - Excerpt: Dive into the systemic issues hindering creativity in B2B marketing and how to strategically leverage advertising for long-term brand growth. - [IAB NewFronts rings in the age of digital video dominance](https://martech.org/iab-newfronts-rings-in-the-age-of-digital-video-dominance.md) - Published: 2024-05-02 - Last Modified: 2024-05-02 - Excerpt: This week, top publishers and adtech companies provided a glimpse of the future of advertising and viewing experiences for connected consumers. - [20240503 MT Brief](https://martech.org/20240503-mt-brief.md) - Published: 2024-05-03 - Last Modified: 2024-05-02 - Excerpt: Not available - [AI-powered martech releases and news: May 2](https://martech.org/ai-powered-martech-releases-and-news-may-2.md) - Published: 2024-05-02 - Last Modified: 2024-05-02 - Excerpt: Meta adding chatbots to everything isn't going too well; and, what happens when a Catholic bot ordains itself? - [20240502 MT Brief](https://martech.org/20240502-mt-brief.md) - Published: 2024-05-02 - Last Modified: 2024-05-01 - Excerpt: Not available - [Google launches new AI-powered features for Performance Max campaigns](https://martech.org/google-launches-new-ai-powered-features-for-performance-max-campaigns.md) - Published: 2024-05-01 - Last Modified: 2024-05-01 - Excerpt: The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers. - [Qualtrics launches new Strategy & Research Suite for XM](https://martech.org/qualtrics-launches-new-strategy-research-suite-for-xm.md) - Published: 2024-05-01 - Last Modified: 2024-05-01 - Excerpt: Experience management platform Qualtrics has rolled out new tools and features, many powered by AI. - [Unlock marketing efficiency: The essential guide to martech stack optimization](https://martech.org/unlock-marketing-efficiency-the-essential-guide-to-martech-stack-optimization.md) - Published: 2024-04-30 - Last Modified: 2024-05-01 - Excerpt: Gain a competitive edge by ensuring your marketing technology stack is always optimized for operational excellence. - [Beyond the tech: Mastering customer data with a modern approach](https://martech.org/beyond-the-tech-mastering-customer-data-with-a-modern-approach.md) - Published: 2024-04-30 - Last Modified: 2024-05-01 - Excerpt: Build a foundational “Customer 101” dataset and unleash its potential through enrichments and a data-driven learning cycle. - [How Iron Mountain implements conversational AI to drive engagement and revenue](https://martech.org/how-iron-mountain-implements-conversational-ai-to-drive-engagement-and-revenue.md) - Published: 2024-05-01 - Last Modified: 2024-05-01 - Excerpt: The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, sales and customer care. - [The future of marketing is social](https://martech.org/the-future-of-marketing-is-social.md) - Published: 2024-05-01 - Last Modified: 2024-04-30 - Excerpt: Learn how a strategic approach to social media can help brands drive significant bottom-line results - [20240501 MT Brief](https://martech.org/20240501-mt-brief.md) - Published: 2024-05-01 - Last Modified: 2024-04-30 - Excerpt: Not available - [As lead gen grows on social media, marketers discuss what’s working](https://martech.org/lead-gen-grows-on-social-media.md) - Published: 2024-04-19 - Last Modified: 2024-04-30 - Excerpt: Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they? - [Brian McKenna: Spotlight on the expert](https://martech.org/brian-mckenna-spotlight-on-the-expert.md) - Published: 2024-04-30 - Last Modified: 2024-04-30 - Excerpt: Brian talks about why less is definitely more when it comes to email marketing and his long involvement with Paul Newman's Hole in the Wall Gang Camp. - [Unifying first-party data using CDPs and other tools: Best of the MarTechBot](https://martech.org/unifying-first-party-data-using-cdps-and-other-tools-best-of-the-martechbot.md) - Published: 2024-04-29 - Last Modified: 2024-04-30 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and other tools that help unify data. - [20240430 MT Brief](https://martech.org/20240430-mt-brief.md) - Published: 2024-04-30 - Last Modified: 2024-04-29 - Excerpt: Not available - [Do CMOs really understand how their teams use martech?](https://martech.org/do-cmos-really-understand-how-their-teams-use-martech.md) - Published: 2024-04-29 - Last Modified: 2024-04-29 - Excerpt: And how much does it matter if they don’t? - [3 ways brands can build trust with privacy-concerned consumers](https://martech.org/3-ways-brands-can-build-trust-with-privacy-concerned-consumers.md) - Published: 2024-04-29 - Last Modified: 2024-04-29 - Excerpt: Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference. - [The great debate: Activity vs. results](https://martech.org/the-great-debate-activity-vs-results.md) - Published: 2024-04-29 - Last Modified: 2024-04-29 - Excerpt: Effort or results — what really drives a business forward? Jump into a debate that’s sparking lively conversations across industries. - [AI transformation: How to prepare your marketing team](https://martech.org/ai-transformation-how-to-prepare-your-marketing-team.md) - Published: 2024-04-29 - Last Modified: 2024-04-29 - Excerpt: Navigate the challenges of AI disruption in martech with a people-focused approach. Here’s how to get your team on board. - [20240429 MT Brief](https://martech.org/20240429-mt-brief.md) - Published: 2024-04-29 - Last Modified: 2024-04-26 - Excerpt: Not available - [CMOs more likely to be responsible for AI, less likely to understand it](https://martech.org/cmos-more-likely-to-be-responsible-for-ai-less-likely-to-understand-it.md) - Published: 2023-09-14 - Last Modified: 2024-04-26 - Excerpt: CMOs say they need to get up to speed fast on artificial intelligence and get to work creating an AI integration strategy.  - [What can a potential U.S. TikTok ban teach marketers?](https://martech.org/what-can-a-potential-us-tiktok-ban-teach-marketers.md) - Published: 2024-04-26 - Last Modified: 2024-04-26 - Excerpt: Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections. - [AI content creation: Ushering in the unimaginable](https://martech.org/ai-content-creation-ushering-in-the-unimaginable.md) - Published: 2024-04-26 - Last Modified: 2024-04-26 - Excerpt: Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine efficiency. - [20240426 MT Brief](https://martech.org/20240426-mt-brief.md) - Published: 2024-04-26 - Last Modified: 2024-04-25 - Excerpt: Not available - [AI-powered martech releases and news: April 25](https://martech.org/ai-powered-martech-releases-and-news-april-25.md) - Published: 2024-04-25 - Last Modified: 2024-04-25 - Excerpt: Also, an educator learns the drawbacks of using artificial intelligence to frame someone. - [10 things to do if your martech solution vendor gets bought](https://martech.org/10-things-to-do-if-your-martech-solution-vendor-gets-bought.md) - Published: 2024-04-25 - Last Modified: 2024-04-25 - Excerpt: Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here's what you need to know to handle it. - [Video ad spend expected to rise 16%, surpassing linear TV this year](https://martech.org/video-ad-spend-expected-to-rise-16-surpassing-linear-tv-this-year.md) - Published: 2024-04-25 - Last Modified: 2024-04-25 - Excerpt: IAB's Video Ad Spend study projects $63 billion in video ad spending with more going to digital video than linear for the first time. - [SMBs are investing more time and resources in marketing](https://martech.org/smbs-are-investing-more-time-and-resources-in-marketing.md) - Published: 2024-04-25 - Last Modified: 2024-04-25 - Excerpt: Around 40% of SMBs are looking for ways to increase the dollars and time spent on marketing. It's a struggle. - [How to produce brand-approved email designs on time and on budget](https://martech.org/how-to-produce-brand-approved-email-designs-on-time-and-on-budget.md) - Published: 2024-04-25 - Last Modified: 2024-04-25 - Excerpt: Learn a smarter, template-driven approach to producing on-brand, personalized emails that work across devices and email clients. - [Marketing to the 50+ crowd: A booming opportunity](https://martech.org/marketing-to-the-50-crowd-a-booming-opportunity.md) - Published: 2024-04-25 - Last Modified: 2024-04-25 - Excerpt: Capitalize on the booming "silver economy" by marketing to the 50+ demographic, a growing and wealthy consumer class with evolving needs. - [What marketers need to know about the TikTok ban](https://martech.org/what-marketers-need-to-know-about-the-tiktok-ban.md) - Published: 2024-04-24 - Last Modified: 2024-04-24 - Excerpt: The biggest problem with the new law? It doesn't protect American's data and leaves marketers with 16 states' different privacy regulations. - [20240425 MT Brief](https://martech.org/20240425-mt-brief.md) - Published: 2024-04-25 - Last Modified: 2024-04-24 - Excerpt: Not available - [HubSpot launches new genAI-powered Content Hub](https://martech.org/hubspot-launches-new-genai-powered-content-hub.md) - Published: 2024-04-24 - Last Modified: 2024-04-24 - Excerpt: HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates. - [Crafting exceptional customer experiences with AI and agile: A 5-step guide](https://martech.org/crafting-exceptional-customer-experiences-with-ai-and-agile-a-5-step-guide.md) - Published: 2024-04-24 - Last Modified: 2024-04-24 - Excerpt: Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations. - [How to align processes to drive martech utilization](https://martech.org/how-to-align-processes-to-drive-martech-utilization.md) - Published: 2024-04-24 - Last Modified: 2024-04-24 - Excerpt: Conduct a marketing processes and technology audit, map platforms to the buyer's funnel and streamline your martech stack. - [20240424 MT Brief](https://martech.org/20240424-mt-brief.md) - Published: 2024-04-24 - Last Modified: 2024-04-23 - Excerpt: Not available - [How True Classic uses post-purchase experiences to increase revenue](https://martech.org/how-true-classic-uses-post-purchase-experiences-to-increase-revenue.md) - Published: 2024-04-23 - Last Modified: 2024-04-23 - Excerpt: The company increased customer satisfaction with the aid of a tool by parcelLab that provides accurate shipping and delivery updates. - [Adobe adds AI tools to Photoshop powered by updated Firefly Image 3](https://martech.org/adobe-adds-ai-tools-to-photoshop-powered-by-updated-firefly-image-3.md) - Published: 2024-04-23 - Last Modified: 2024-04-23 - Excerpt: New features include in-app text-to-image generation and the use of reference images that can match brand styles and themes. - [3 considerations before leaving your martech vendor](https://martech.org/3-considerations-before-leaving-your-martech-vendor.md) - Published: 2024-04-23 - Last Modified: 2024-04-23 - Excerpt: Understand if it's time to move on by evaluating solution fit, looking into your vendor's plans and exploring the competitive landscape. - [20240423 MT Brief](https://martech.org/20240423-mt-brief.md) - Published: 2024-04-23 - Last Modified: 2024-04-22 - Excerpt: Not available - [Salesforce reportedly close to deal for Informatica](https://martech.org/salesforce-reportedly-close-to-deal-for-informatica.md) - Published: 2024-04-15 - Last Modified: 2024-04-22 - Excerpt: The deal would give the CRM giant powerful data managing tools, a significant customer list and more AI technology. - [Legal risks loom for Firefly users after Adobe’s AI image tool training exposed](https://martech.org/legal-risks-loom-for-firefly-users-after-adobes-ai-image-tool-training-exposed.md) - Published: 2024-04-22 - Last Modified: 2024-04-22 - Excerpt: The discovery that Adobe's Firefly wasn't entirely trained on licensed images has enterprise marketers concerned about lawsuits. - [7 steps to creating an audience-based B2B marketing plan](https://martech.org/7-steps-to-creating-an-audience-based-b2b-marketing-plan.md) - Published: 2024-04-22 - Last Modified: 2024-04-22 - Excerpt: Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting the right prospects. - [Email tactics and CTAs for lead generation: Best of the MarTechBot](https://martech.org/email-tactics-and-ctas-for-lead-generation-best-of-the-martechbot.md) - Published: 2024-04-22 - Last Modified: 2024-04-22 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics and CTAs for email. - [Webflow adds AI-driven personalization with Intellimize acquisition](https://martech.org/webflow-adds-ai-driven-personalization-with-intellimize-acquisition.md) - Published: 2024-04-22 - Last Modified: 2024-04-22 - Excerpt: Webflow's vision for a Web Experience Platform empowers marketing teams. - [20240422 MT Brief](https://martech.org/20240422-mt-brief.md) - Published: 2024-04-22 - Last Modified: 2024-04-19 - Excerpt: Not available - [Advertising in local markets: A playbook for success](https://martech.org/advertising-in-local-markets-a-playbook-for-success.md) - Published: 2024-04-19 - Last Modified: 2024-04-19 - Excerpt: Dominate local markets by mastering hyper-targeted advertising, creating localized content and fostering lasting customer relationships. - [Adobe puts two AI tools into general release](https://martech.org/adobes-ai-assistant-brings-tldr-to-your-documents.md) - Published: 2024-04-19 - Last Modified: 2024-04-19 - Excerpt: AI Assistant let's users get a tl;dr out of documents and the Adobe Express app puts AI-powered video and image editing into the palm of your hand. - [The state of data in 2024: How the ad industry is adapting to privacy regulations](https://martech.org/the-state-of-data-in-2024-how-the-ad-industry-is-adapting-to-privacy-regulations.md) - Published: 2024-04-19 - Last Modified: 2024-04-19 - Excerpt: Learn how leading brands are navigating the privacy-first ecosystem by prioritizing consumer trust and embracing first-party data. - [20240419 MT Brief](https://martech.org/20240419-mt-brief.md) - Published: 2024-04-19 - Last Modified: 2024-04-18 - Excerpt: Not available - [Decoding generative AI: Top LLMs and the app ecosystems they support](https://martech.org/decoding-generative-ai-top-llms-and-the-app-ecosystems-they-support.md) - Published: 2024-04-18 - Last Modified: 2024-04-18 - Excerpt: Learn to strategically select AI tools for your marketing's success and discover top LLMs driving the industry. - [Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer](https://martech.org/why-the-shift-from-conversions-to-key-events-in-ga4-is-a-game-changer.md) - Published: 2024-04-18 - Last Modified: 2024-04-18 - Excerpt: Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business. - [Adtech’s approaches to greener marketing](https://martech.org/adtechs-approaches-to-greener-marketing.md) - Published: 2024-04-18 - Last Modified: 2024-04-18 - Excerpt: Mastercard and HSBC Bank were among those discussing ways to reduce carbon emissions at the Green Media Summit. - [AI-powered martech releases and news: April 18](https://martech.org/ai-powered-martech-releases-and-news-april-18.md) - Published: 2024-04-18 - Last Modified: 2024-04-18 - Excerpt: Businesses are apparently still not concerned that the chatbots they are deploying widely continue to give false answers. - [What is marketing work management?](https://martech.org/what-is-marketing-work-management.md) - Published: 2024-04-18 - Last Modified: 2024-04-18 - Excerpt: There is a heightened need for marketing work management software and many of the platforms available are involving to incorporate AI. - [The state of GA4, one year after the big migration](https://martech.org/the-state-of-ga4-one-year-after-the-big-migration.md) - Published: 2024-04-17 - Last Modified: 2024-04-18 - Excerpt: A look at what's better and what's worse about Google Analytics 4 a year after it officially kicked Universal Analytics to the side of the road. - [The future of first-party data and why it will be critical](https://martech.org/the-future-of-first-party-data-and-why-it-will-be-critical.md) - Published: 2024-04-18 - Last Modified: 2024-04-18 - Excerpt: Unravel the complexities of first-party data utilization and unlock its full potential with practical strategies and expert insights. - [20240418 MT Brief](https://martech.org/20240418-mt-brief.md) - Published: 2024-04-18 - Last Modified: 2024-04-17 - Excerpt: Not available - [GrowthLoop and TransUnion partner to improve audience reach](https://martech.org/growthloop-and-transunion-partner-to-improve-audience-reach.md) - Published: 2024-04-17 - Last Modified: 2024-04-17 - Excerpt: CDP GrowthLoop will make TransUnion's TruAudience data available to users in the hope of improving match rates. - [Achieving a low Gmail spam rate: 3 essential steps](https://martech.org/achieving-a-low-gmail-spam-rate-3-essential-steps.md) - Published: 2024-04-17 - Last Modified: 2024-04-17 - Excerpt: Tips to stay compliant with Google's email guidelines, plus best practices for data hygiene, domain authentication and privacy law adherence. - [It’s time to turbocharge our path to email innovation](https://martech.org/its-time-to-turbocharge-our-path-to-email-innovation.md) - Published: 2024-04-17 - Last Modified: 2024-04-17 - Excerpt: Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains. - [The top 10 benefits of customer data platforms](https://martech.org/what-are-the-benefits-of-customer-data-platforms.md) - Published: 2024-04-17 - Last Modified: 2024-04-17 - Excerpt: Here are the top 10 benefits claimed for CDPs as well as some questions to be asked about whether those benefits will truly be realized. - [Adopting consent-based analytics for long-term marketing success](https://martech.org/adopting-consent-based-analytics-for-long-term-marketing-success.md) - Published: 2024-04-16 - Last Modified: 2024-04-16 - Excerpt: Practical insights for implementing consent seamlessly in your digital analytics strategy amid evolving privacy laws and user expectations. - [20240417 MT Brief](https://martech.org/20240417-mt-brief.md) - Published: 2024-04-17 - Last Modified: 2024-04-16 - Excerpt: Not available - [Internet advertising up 7.3%, reaching record high in U.S.](https://martech.org/internet-advertising-up-7-3-reaching-record-high-in-u-s.md) - Published: 2024-04-16 - Last Modified: 2024-04-16 - Excerpt: U.S. internet advertising climbed to $225 billion in 2023, with double-digit growth from retail media, CTV and audio ads, according to IAB/PwC report. - [How to optimize your content strategy across the customer journey](https://martech.org/how-to-optimize-your-content-strategy-across-the-customer-journey.md) - Published: 2024-04-16 - Last Modified: 2024-04-16 - Excerpt: Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers. - [20240416 MT Brief](https://martech.org/20240416-mt-brief.md) - Published: 2024-04-16 - Last Modified: 2024-04-15 - Excerpt: Not available - [Integrating AI into MOps: Aligning your platforms, data and processes](https://martech.org/integrating-ai-into-mops-aligning-your-platforms-data-and-processes.md) - Published: 2024-04-15 - Last Modified: 2024-04-15 - Excerpt: Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes. - [Why relying on AI won’t improve the customer experience](https://martech.org/why-relying-on-ai-wont-improve-the-customer-experience.md) - Published: 2024-04-15 - Last Modified: 2024-04-15 - Excerpt: Creating memorable experiences goes beyond integrating AI. Focus on small touches, employee empowerment and anticipating customer needs. - [Deep links for push notifications: Best of the MarTechBot](https://martech.org/deep-links-for-push-notifications-best-of-the-martechbot.md) - Published: 2024-04-15 - Last Modified: 2024-04-15 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: deep links in push notifications for a regional gym chain. - [MarTech’s CRM experts to follow](https://martech.org/martechs-crm-experts-to-follow.md) - Published: 2024-04-10 - Last Modified: 2024-04-15 - Excerpt: CRM is essential to martech. Doesn't matter if you're B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments. - [20240415 MT Brief](https://martech.org/20240415-mt-brief.md) - Published: 2024-04-15 - Last Modified: 2024-04-12 - Excerpt: Not available - [4 ways new Data Cloud features help you personalize ads](https://martech.org/ways-new-data-cloud-features-help-you-personalize-ads.md) - Published: 2024-04-09 - Last Modified: 2024-04-12 - Excerpt: These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. - [Unifying projects and products: The power of program management in martech](https://martech.org/unifying-projects-and-products-the-power-of-program-management-in-martech.md) - Published: 2024-04-12 - Last Modified: 2024-04-12 - Excerpt: Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth. - [20240412 MT Brief](https://martech.org/20240412-mt-brief.md) - Published: 2024-04-12 - Last Modified: 2024-04-11 - Excerpt: Not available - [Meta advertisers: Glitchy automated system pushing sales down and costs up](https://martech.org/meta-advertisers-glitchy-automated-system-pushing-sales-down-and-costs-up.md) - Published: 2024-04-12 - Last Modified: 2024-04-11 - Excerpt: Brands claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms. - [AI-powered martech releases and news: April 11](https://martech.org/ai-powered-martech-releases-and-news-april-11.md) - Published: 2024-04-11 - Last Modified: 2024-04-11 - Excerpt: A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home. - [The effectiveness crisis in B2B marketing: Why MOps must shift focus now](https://martech.org/the-effectiveness-crisis-in-b2b-marketing-why-mops-must-shift-focus-now.md) - Published: 2024-04-11 - Last Modified: 2024-04-11 - Excerpt: Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate. - [ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024](https://martech.org/chatgpt-vs-gemini-vs-perplexity-the-definitive-ai-chatbot-battle-of-2024.md) - Published: 2024-04-11 - Last Modified: 2024-04-11 - Excerpt: We tested three popular chatbots against each other on two marketing topics. You won't believe who won. - [20240411 MT Brief](https://martech.org/20240411-mt-brief.md) - Published: 2024-04-11 - Last Modified: 2024-04-10 - Excerpt: Not available - [Martech’s moment of truth: Why product excellence beats slick sales pitches](https://martech.org/martechs-moment-of-truth-why-product-excellence-beats-slick-sales-pitches.md) - Published: 2024-04-10 - Last Modified: 2024-04-10 - Excerpt: Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers. - [SAP Emarsys launches AI Product Finder](https://martech.org/sap-emarsys-launches-ai-product-finder.md) - Published: 2024-04-10 - Last Modified: 2024-04-10 - Excerpt: Emarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI. - [YouTube adds new shopping features to increase seller revenue](https://martech.org/youtube-adds-new-shopping-features-to-increase-seller-revenue.md) - Published: 2024-04-10 - Last Modified: 2024-04-10 - Excerpt: The new features include the ability to curate product lists and quickly tagging videos across creators' entire library. - [How ABM systems are evolving to meet changing B2B buying behaviors](https://martech.org/what-is-account-based-marketing-today-and-how-has-the-space-evolved.md) - Published: 2024-04-10 - Last Modified: 2024-04-09 - Excerpt: AI and changes in buyer behavior are driving new trends in account-based marketing and the technology used for it. - [20240410 MT Brief](https://martech.org/20240410-mt-brief.md) - Published: 2024-04-10 - Last Modified: 2024-04-09 - Excerpt: Not available - [Hootsuite to acquire social analytics company Talkwalker](https://martech.org/hootsuite-to-acquire-social-analytics-company-talkwalker.md) - Published: 2024-04-09 - Last Modified: 2024-04-09 - Excerpt: New offering will combine social media campaign management with analytics powered by Talkwalker’s Blue Silk GPT genAI technology. - [The power of metadata: An introduction for DAM users](https://martech.org/the-power-of-metadata-an-introduction-for-dam-users.md) - Published: 2024-04-09 - Last Modified: 2024-04-09 - Excerpt: Leverage metadata across your DAM to improve content organization and build trust in your organization's digital content ecosystem. - [MessageGears to operate with the Snowflake data cloud](https://martech.org/messagegears-to-operate-with-the-snowflake-data-cloud.md) - Published: 2024-04-09 - Last Modified: 2024-04-09 - Excerpt: The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data. - [Nicole Greene: Looking forward with AI](https://martech.org/nicole-greene-looking-forward-with-ai.md) - Published: 2024-04-08 - Last Modified: 2024-04-09 - Excerpt: Gartner's AI expert explains how search generative experience will change everything and why chatbots are the next frontier in advertising - [20240409 MT Brief](https://martech.org/20240409-mt-brief.md) - Published: 2024-04-09 - Last Modified: 2024-04-08 - Excerpt: Not available - [Why we care about AR and VR: A guide for marketers](https://martech.org/why-we-care-about-ar-and-vr-a-guide-for-marketers.md) - Published: 2022-05-24 - Last Modified: 2024-04-08 - Excerpt: Augmented and virtual reality (AR and VR) technologies have the potential to revolutionize marketers' engagement efforts. - [6 ways email marketing can elevate customer engagement and loyalty](https://martech.org/6-ways-email-marketing-can-elevate-customer-engagement-and-loyalty.md) - Published: 2024-04-08 - Last Modified: 2024-04-08 - Excerpt: Six steps to transition your email marketing from a one-way megaphone to an engaging, relationship-building tool. - [Hiring a business analyst: Best of the MarTechBot](https://martech.org/hiring-a-business-analyst-best-of-the-martechbot.md) - Published: 2024-04-08 - Last Modified: 2024-04-08 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: duties and interview questions for a new business analyst. - [Top book and podcast recommendations for martech professionals](https://martech.org/top-book-and-podcast-recommendations-for-martech-professionals.md) - Published: 2023-05-31 - Last Modified: 2024-04-08 - Excerpt: Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry. - [Retargeting campaigns to acquire new customers: Best of the MarTechBot](https://martech.org/retargeting-campaigns-to-acquire-new-customers-best-of-the-martechbot.md) - Published: 2024-04-01 - Last Modified: 2024-04-08 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to use retargeting to acquire new customers. - [Marketo: A marketers guide to Adobe Marketo Engage](https://martech.org/what-is-marketo-marketing-automation-platform.md) - Published: 2022-01-13 - Last Modified: 2024-04-08 - Excerpt: This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space. - [Does your organization need a marketing automation platform?](https://martech.org/does-your-organization-need-a-marketing-automation-platform-2.md) - Published: 2024-01-31 - Last Modified: 2024-04-08 - Excerpt: The benefits of using a MAP start with real-time, personalized, omnichannel experiences — but they don't end there. - [Do you need a marketing attribution and predictive analytics tool?](https://martech.org/do-you-need-a-marketing-attribution-and-predictive-analytics-tool.md) - Published: 2021-12-17 - Last Modified: 2024-04-08 - Excerpt: Make sure your organization understands how it will not only use attribution and predictive analytics, but also how it will measure success. - [20240408 MT Brief](https://martech.org/20240408-mt-brief.md) - Published: 2024-04-08 - Last Modified: 2024-04-05 - Excerpt: Not available - [Reminder – Google is turning off all Universal Analytics services and APIs](https://martech.org/reminder-google-is-turning-off-all-universal-analytics-services-and-apis.md) - Published: 2024-04-05 - Last Modified: 2024-04-05 - Excerpt: Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss. - [Chase launches media network](https://martech.org/chase-launches-media-network.md) - Published: 2024-04-05 - Last Modified: 2024-04-05 - Excerpt: The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to. - [How marketers can help boost martech utilization](https://martech.org/how-marketers-can-help-boost-martech-utilization.md) - Published: 2024-04-05 - Last Modified: 2024-04-05 - Excerpt: Practical steps to boost martech utilization and streamline operations for improved performance and efficiency. - [Email excellence: The top 10 traits of highly effective email marketers](https://martech.org/email-excellence-the-top-10-traits-of-highly-effective-email-marketers.md) - Published: 2024-04-04 - Last Modified: 2024-04-04 - Excerpt: What makes an email marketer truly exceptional? Learn 10 key characteristics behind email marketing mastery. - [20240405 MT Brief](https://martech.org/20240405-mt-brief.md) - Published: 2024-04-05 - Last Modified: 2024-04-04 - Excerpt: Not available - [Alphabet said to consider offer to acquire HubSpot](https://martech.org/alphabet-said-to-consider-offer-to-acquire-hubspot.md) - Published: 2024-04-04 - Last Modified: 2024-04-04 - Excerpt: Sources say Alphabet has been in talks with investment banks over the possibility of a deal. - [AI-powered martech releases and news: April 4](https://martech.org/ai-powered-martech-releases-and-news-april-4.md) - Published: 2024-04-04 - Last Modified: 2024-04-04 - Excerpt: AI is great for users, but it's as bad for its creators' bottom lines as it is for the environment. - [LinkedIn introduces CTV ads for B2B campaigns](https://martech.org/linkedin-introduces-ctv-ads-for-b2b-campaigns.md) - Published: 2024-04-04 - Last Modified: 2024-04-04 - Excerpt: LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads. - [How to adapt your marketing for the new era of data analytics](https://martech.org/how-to-adapt-your-marketing-for-the-new-era-of-data-analytics.md) - Published: 2024-04-23 - Last Modified: 2024-04-04 - Excerpt: Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision. - [What does ‘Real-Time Marketing’ really mean?](https://martech.org/what-does-real-time-marketing-really-mean.md) - Published: 2024-04-16 - Last Modified: 2024-04-04 - Excerpt: Real-time does not have to mean right now. It’s delivering the information when the end user needs it. - [A CDP is a powerful tool — Here’s how to make it work for you](https://martech.org/a-cdp-is-a-powerful-tool-heres-how-to-make-it-work-for-you.md) - Published: 2024-04-02 - Last Modified: 2024-04-04 - Excerpt: CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success. - [Identity and attribution can give your first-party data strategy a boost](https://martech.org/using-identity-and-attribution-to-maximize-your-first-party-data-strategy.md) - Published: 2022-05-12 - Last Modified: 2024-04-04 - Excerpt: You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity. - [DAM governance structure defined and explained](https://martech.org/how-to-define-your-dam-governance-structure.md) - Published: 2023-03-24 - Last Modified: 2024-04-04 - Excerpt: A governance structure should be top of mind from the start of your DAM journey. Here's how to define one for your organization. - [CDP Maturity Model: 7 steps to CDP heaven for data management](https://martech.org/7-steps-to-cdp-heaven-a-maturity-model-for-data-management.md) - Published: 2020-06-22 - Last Modified: 2024-04-04 - Excerpt: Being able to manage customer data efficiently can transform marketing performance, platforms say. - [Don’t conflate CDP and CRM](https://martech.org/dont-conflate-cdp-and-crm.md) - Published: 2021-10-13 - Last Modified: 2024-04-04 - Excerpt: David Raab of the CDP Institute says CDP and CRM should not be confused. - [37 questions to ask call analytics vendors during the demo](https://martech.org/questions-to-ask-call-analytics-vendors-during-the-demo.md) - Published: 2023-01-26 - Last Modified: 2024-04-04 - Excerpt: If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,: - [Learnings from MarTech Webinar Speaker on ABM](https://martech.org/4-ways-to-build-a-successful-abm-strategy.md) - Published: 2022-02-04 - Last Modified: 2024-04-04 - Excerpt: Auseh Britt of Terminus unpacks tactics to help marketers improve their ABM strategies. - [20240404 MT Brief](https://martech.org/20240404-mt-brief.md) - Published: 2024-04-04 - Last Modified: 2024-04-03 - Excerpt: Not available - [Natalie Jackson: Spotlight on the Expert](https://martech.org/natalie-jackson-spotlight-on-the-expert.md) - Published: 2024-04-03 - Last Modified: 2024-04-03 - Excerpt: Natalie Jackson tells us about her start in creative writing and magazine publishing, and about the role of thought leadership in her professional development. - [The content supply chain is ‘a mess’: Can Adobe help fix it?](https://martech.org/the-content-supply-chain-is-a-mess-can-adobe-help-fix-it.md) - Published: 2024-04-03 - Last Modified: 2024-04-03 - Excerpt: We talk to Adobe partners about some of the challenges created by genAI and its ability to scale content creation. - [HubSpot’s March 2024 release includes AI management, enhanced CRM features and more](https://martech.org/hubspots-march-2024-release-ai-management-crm-forecasting.md) - Published: 2024-04-04 - Last Modified: 2024-04-03 - Excerpt: AI and CRM enhancements and insightful analytics will transform your efficiency and strategic decision making. - [Flex your content management for scalability and hyper-personalization](https://martech.org/flex-your-content-management-for-scalability-and-hyper-personalization.md) - Published: 2024-04-03 - Last Modified: 2024-04-03 - Excerpt: Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact. - [Adtech’s climate challenge: Can marketing cool the planet?](https://martech.org/adtechs-climate-challenge-can-marketing-cool-the-planet.md) - Published: 2024-04-02 - Last Modified: 2024-04-02 - Excerpt: The Green Media Summit looks to give people actionable ideas about how their business and industry can generate less greenhouse gasses. - [Digital advertising braces for signal loss and Privacy Sandbox](https://martech.org/digital-advertising-braces-for-signal-loss-and-privacy-sandbox.md) - Published: 2024-04-02 - Last Modified: 2024-04-02 - Excerpt: IAB Tech Lab CEO Anthony Katsur calls for ‘Great Reset’ for ad industry facing epic changes to addressability and managing consumers' privacy. - [20240403 MT Brief](https://martech.org/20240403-mt-brief.md) - Published: 2024-04-03 - Last Modified: 2024-04-02 - Excerpt: Not available - [Adobe: Enhancements to B2B and CDP offerings](https://martech.org/adobe-enhancements-to-b2b-and-cdp-offerings.md) - Published: 2024-04-02 - Last Modified: 2024-04-02 - Excerpt: There was product news for B2B marketers at Adobe Summit around Marketo and Journey Optimizer, as well as enhancements to Real-Time CDP. - [Future-proofing martech strategies against macro forces](https://martech.org/future-proofing-martech-strategies-against-macro-forces.md) - Published: 2024-04-02 - Last Modified: 2024-04-02 - Excerpt: Martech doesn't exist in a vacuum. Stay ahead by considering macro factors that impact marketing strategies. - [Why influencer marketing is critical in B2B](https://martech.org/why-influencer-marketing-is-critical-in-b2b.md) - Published: 2024-04-02 - Last Modified: 2024-04-02 - Excerpt: Get actionable tips for finding industry experts, ensuring value alignment and amplifying influencer content across channels. - [20240402 MT Brief](https://martech.org/20240402-mt-brief.md) - Published: 2024-04-02 - Last Modified: 2024-04-01 - Excerpt: Not available - [How to reach gamers and understand gaming experiences: IAB PlayFronts](https://martech.org/how-to-reach-gamers-and-understand-gaming-experiences-iab-playfronts.md) - Published: 2024-04-01 - Last Modified: 2024-04-01 - Excerpt: As the gaming industry matures, there are new ways for marketers to reach gamers where they are. - [Beyond attendance: Unlocking B2B growth with event-led strategies](https://martech.org/beyond-attendance-unlocking-b2b-growth-with-event-led-strategies.md) - Published: 2024-04-01 - Last Modified: 2024-04-01 - Excerpt: Event-led growth is revolutionizing B2B event planning and execution, leading to higher engagement and measurable results. - [Privacy plus personalization: The new frontier of digital advertising](https://martech.org/privacy-personalization-and-the-new-frontier-of-digital-advertising.md) - Published: 2024-04-01 - Last Modified: 2024-04-01 - Excerpt: Brands are adapting digital marketing for the privacy-first era through storytelling, consent-based personalization and more. - [What Google’s Privacy Sandbox means for the app ecosystem](https://martech.org/what-googles-privacy-sandbox-means-for-the-app-ecosystem.md) - Published: 2024-04-01 - Last Modified: 2024-04-01 - Excerpt: Privacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser. - [20240401 MT Brief](https://martech.org/20240401-mt-brief.md) - Published: 2024-04-01 - Last Modified: 2024-03-29 - Excerpt: Not available - [Adobe GenStudio: 3 key questions answered](https://martech.org/adobe-genstudio-3-key-questions-answered.md) - Published: 2024-03-29 - Last Modified: 2024-03-29 - Excerpt: Perhaps the most attention-grabbing announcement at Adobe Summit was GenStudio, an AI-powered workspace for business users. Let's dig deeper. - [Unlocking the potential of synthetic data: A business game-changer](https://martech.org/unlocking-the-potential-of-synthetic-data-a-business-game-changer.md) - Published: 2024-03-29 - Last Modified: 2024-03-29 - Excerpt: Understand the potential applications and limitations of generating synthetic data using AI models. - [5 ways to evolve agile marketing for real business results](https://martech.org/5-ways-to-evolve-agile-for-real-business-results.md) - Published: 2024-03-29 - Last Modified: 2024-03-29 - Excerpt: Organizations thriving with agile practices are applying these five tips to achieve meaningful outcomes that align with their unique needs. - [Adobe continues to roll out genAI capabilities across its platform](https://martech.org/adobe-continues-to-roll-out-genai-capabilities-across-its-platform.md) - Published: 2024-03-27 - Last Modified: 2024-03-29 - Excerpt: Adobe continues to weave generative AI into applications across its platform in a series of new product announcements. - [20240329 MT Brief](https://martech.org/20240329-mt-brief.md) - Published: 2024-03-29 - Last Modified: 2024-03-28 - Excerpt: Not available - [Google testing tools to provide more personalized shopping experiences](https://martech.org/google-testing-tools-to-provide-more-personalized-shopping-experiences.md) - Published: 2024-03-28 - Last Modified: 2024-03-28 - Excerpt: The tech giant is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology. - [AI-powered martech releases and news: March 28](https://martech.org/ai-powered-martech-releases-and-news-march-28.md) - Published: 2024-03-28 - Last Modified: 2024-03-28 - Excerpt: 86% of startup founders say AI is helping their company's GTM strategy, according to a new HubSpot report. - [Marketo’s October 2023 releases: A manager’s guide](https://martech.org/marketos-october-2023-releases-a-managers-guide.md) - Published: 2023-10-30 - Last Modified: 2024-03-28 - Excerpt: Refinement is the theme this month, focusing on improving features for better user experiences and functionality. - [Marketo’s January 2024 updates include on-demand webinars, email bot filters and more](https://martech.org/marketo-january-2024-updates.md) - Published: 2024-02-05 - Last Modified: 2024-03-28 - Excerpt: Get an overview of the latest Marketo updates and understand their impact on your business. - [Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow](https://martech.org/marketo-march-2024-release-focus-on-dynamic-chat-conversation-flow.md) - Published: 2024-03-21 - Last Modified: 2024-03-28 - Excerpt: March brings new Conversational Flow updates for better targeting, plus new metadata accessible via the REST API.   - [20240328 MT Brief](https://martech.org/20240328-mt-brief.md) - Published: 2024-03-28 - Last Modified: 2024-03-27 - Excerpt: Not available - [How marketers are investing in games: IAB PlayFronts](https://martech.org/how-marketers-are-investing-in-games-iab-playfronts.md) - Published: 2024-03-27 - Last Modified: 2024-03-27 - Excerpt: IAB releases new study and guidelines at its third annual advertising and technology event as 40% of gaming advertisers intend to increase budgets. - [How to make sure your data is AI-ready](https://martech.org/how-to-make-sure-your-data-is-ai-ready.md) - Published: 2024-03-27 - Last Modified: 2024-03-27 - Excerpt: Use these practical tips to prepare your customer data so you can make the most of artificial intelligence. - [Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey](https://martech.org/job-dissatisfaction-up-sharply-the-2024-martech-salary-and-career-survey.md) - Published: 2024-03-26 - Last Modified: 2024-03-27 - Excerpt: Dissatisfaction rose as time, talent and budget became harder to find and expectations to show ROI increased. - [Maximizing your B2B spend: Is account-based marketing worth it?](https://martech.org/maximizing-your-b2b-spend-is-account-based-marketing-worth-it.md) - Published: 2024-03-27 - Last Modified: 2024-03-27 - Excerpt: ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively. - [Why you should add predictive modeling to your marketing mix](https://martech.org/why-you-should-add-predictive-modeling-to-your-marketing-mix.md) - Published: 2024-01-31 - Last Modified: 2024-03-27 - Excerpt: Learn how predictive modeling can optimize your marketing campaigns through accurate audience segmentation, strategic ad placement and more. - [10 ChatGPT prompts for digital marketers](https://martech.org/10-chatgpt-prompts-for-digital-marketers.md) - Published: 2024-03-27 - Last Modified: 2024-03-27 - Excerpt: Get best practices for interacting with AI and learn how to leverage it to boost productivity, creativity, and strategic thinking. - [20240327 MT Brief](https://martech.org/20240327-mt-brief.md) - Published: 2024-03-27 - Last Modified: 2024-03-26 - Excerpt: Not available - [MarTech Salary and Career Survey: More promotions and more layoffs](https://martech.org/martech-salary-and-career-survey-more-promotions-and-more-layoffs.md) - Published: 2024-03-25 - Last Modified: 2024-03-26 - Excerpt: Overall, the median salary of men is 35% more than the median salary of women. At director and up, women earn 5% more than men. - [Beyond multichannel and omnichannel: Understanding the optichannel approach](https://martech.org/beyond-multichannel-and-omnichannel-understanding-the-optichannel-approach.md) - Published: 2024-03-26 - Last Modified: 2024-03-26 - Excerpt: Here’s how optichannel and omnichannel approaches complement each other to maximize customer engagement. - [Harnessing martech insights: A roadmap to customer-centric business strategies](https://martech.org/harnessing-martech-insights-a-roadmap-to-customer-centric-business-strategies.md) - Published: 2024-03-26 - Last Modified: 2024-03-26 - Excerpt: How to integrate martech insights across your organization and unlock opportunities and competitive advantage. - [Turn data into meaningful customer moments with Salesforce](https://martech.org/turn-data-into-meaningful-customer-moments-with-salesforce.md) - Published: 2024-03-26 - Last Modified: 2024-03-26 - Excerpt: Unify customer data into a single view to drive true personalization without relying on third-party tracking. - [Social media KPIs and frequency: Best of the MarTechBot](https://martech.org/social-media-kpis-and-frequency-best-of-the-martechbot.md) - Published: 2024-03-26 - Last Modified: 2024-03-26 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the best KPIs and optimal frequency for social media. - [20240326 MT Brief](https://martech.org/20240326-mt-brief.md) - Published: 2024-03-26 - Last Modified: 2024-03-25 - Excerpt: Not available - [Google SGE a top threat to brand and product search terms, study finds](https://martech.org/google-sge-a-top-threat-to-brand-and-product-search-terms-study-finds.md) - Published: 2024-03-25 - Last Modified: 2024-03-25 - Excerpt: Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time. - [5 secrets to cross-functional collaboration in marketing](https://martech.org/5-secrets-to-cross-functional-collaboration-in-marketing.md) - Published: 2024-03-25 - Last Modified: 2024-03-25 - Excerpt: Learn how leading organizations break down silos, promote knowledge sharing and create a culture of transparency for optimal operations. - [3 keys for better email engagement in Gmail](https://martech.org/3-keys-for-better-email-engagement-in-gmail.md) - Published: 2024-03-25 - Last Modified: 2024-03-25 - Excerpt: Obsessing over inbox placement won’t move the needle. Focus on segmentation, respecting customer preference and getting buy-in for email. - [EU launches investigations of Alphabet, Apple and Meta](https://martech.org/eu-launches-investigations-of-alphabet-apple-and-meta.md) - Published: 2024-03-25 - Last Modified: 2024-03-25 - Excerpt: The first allegations of non-compliance with the Digital Markets Act target three tech giants. - [20240325 MT Brief](https://martech.org/20240325-mt-brief.md) - Published: 2024-03-25 - Last Modified: 2024-03-22 - Excerpt: Not available - [Ethical marketing in the age of hidden fees and deceptive pricing](https://martech.org/ethical-marketing-in-the-age-of-hidden-fees-and-deceptive-pricing.md) - Published: 2024-03-22 - Last Modified: 2024-03-22 - Excerpt: Marketing must benefit businesses, consumers and society by promoting accountability, transparency and genuine connections. - [Transforming content marketing lifecycles with AI](https://martech.org/transforming-content-marketing-lifecycles-with-ai.md) - Published: 2024-03-22 - Last Modified: 2024-03-22 - Excerpt: Here’s how AI impacts content marketing by enhancing every stage of the lifecycle, from research and idea generation to creation, distribution and analysis. - [How Beef ‘O’ Brady’s streamlines customer experience](https://martech.org/how-beef-o-bradys-streamlines-customer-experience.md) - Published: 2024-03-21 - Last Modified: 2024-03-22 - Excerpt: The family restaurant chain uses PAR Technology to bring together ordering, dining in, loyalty perks and data. - [DOJ lays siege to Apple’s walled garden](https://martech.org/doj-lays-siege-to-apples-walled-garden.md) - Published: 2024-03-21 - Last Modified: 2024-03-22 - Excerpt: The DOJ has filed a lawsuit against Apple alleging antitrust violations related to the iPhone ecosystem. Update: Statement by Apple. - [Laying the groundwork for AI in MOps: How to get started](https://martech.org/laying-the-groundwork-for-ai-in-mops-how-to-get-started.md) - Published: 2024-03-21 - Last Modified: 2024-03-21 - Excerpt: A framework for infusing AI into marketing operations, from defining goals, assessing tech stack and building teams. - [20240322 MT Brief](https://martech.org/20240322-mt-brief.md) - Published: 2024-03-22 - Last Modified: 2024-03-21 - Excerpt: Not available - [AI-powered martech releases and news: March 21](https://martech.org/ai-powered-martech-releases-and-news-march-21.md) - Published: 2024-03-21 - Last Modified: 2024-03-21 - Excerpt: We are using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. - [The 2024 guide to email deliverability](https://martech.org/the-2024-guide-to-email-deliverability.md) - Published: 2024-03-20 - Last Modified: 2024-03-20 - Excerpt: This 10-minute guide walks you through everything you need to know about email deliverability to ensure your recipients are getting the messages you send. - [20240321 MT Brief](https://martech.org/20240321-mt-brief.md) - Published: 2024-03-21 - Last Modified: 2024-03-20 - Excerpt: Not available - [Questions to ask email marketing platform vendors](https://martech.org/here-are-20-questions-to-ask-vendors-during-an-email-marketing-platform-demo.md) - Published: 2024-03-20 - Last Modified: 2024-03-20 - Excerpt: Don't forget to ask vendors about reporting, integrations, new genAI features and support before moving on to the negotiations and purchasing stages. - [It’s time to unleash your CX activists: The MarTech Conference day two keynote](https://martech.org/its-time-to-unleash-your-cx-activists-the-martech-conference-day-two-keynote.md) - Published: 2024-03-20 - Last Modified: 2024-03-20 - Excerpt: For Cortico-X's Len Devanna, speaking at the Day 2 keynote, better customer experience leads directly to better business outcomes. - [How to create content for every stage of the customer journey](https://martech.org/how-to-create-content-for-every-stage-of-the-customer-journey.md) - Published: 2024-03-20 - Last Modified: 2024-03-20 - Excerpt: Craft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion. - [Transform your B2B brand: 7 strategic insights](https://martech.org/transform-your-b2b-brand-7-strategic-insights.md) - Published: 2024-03-20 - Last Modified: 2024-03-20 - Excerpt: Is your company considering a makeover? This marketing advice will help avoid serious headaches and unearth new inspiration. - [Sarcastic MarTechBot](https://martech.org/sarcastic-martechbot.md) - Published: 2024-03-18 - Last Modified: 2024-03-20 - Excerpt: Not available - [20240320 MT Brief](https://martech.org/20240320-mt-brief.md) - Published: 2024-03-20 - Last Modified: 2024-03-19 - Excerpt: Not available - [How martech leaders must embrace AI for customer-centric marketing](https://martech.org/how-martech-leaders-must-embrace-ai-for-customer-centric-marketing.md) - Published: 2024-03-19 - Last Modified: 2024-03-19 - Excerpt: Explore the imperative for martech leaders to personally upskill and embrace AI to deliver true customer personalization in 2024 and beyond. - [Google Search Ads 360 gains retail media capabilities](https://martech.org/google-search-ads-360-gains-retail-media-capabilities.md) - Published: 2024-03-19 - Last Modified: 2024-03-19 - Excerpt: Tech giant claims new features will increase efficiency and scale for retail media with self-service. - [Q&A with David Iscove: The MarTech Conference](https://martech.org/qa-with-david-iscove-the-martech-conference.md) - Published: 2024-03-15 - Last Modified: 2024-03-19 - Excerpt: Join David Iscove at the MarTech Conference to get actionable advice on using AI to achieve true customer-centricity. - [Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote](https://martech.org/leveraging-generative-ai-to-improve-customer-experience-and-increase-revenue-the-martech-conference-keynote.md) - Published: 2024-03-19 - Last Modified: 2024-03-19 - Excerpt: Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference. - [Digital advertisers still looking for recipe to thrive in cookieless world](https://martech.org/digital-advertisers-still-looking-for-recipe-to-thrive-in-cookieless-world.md) - Published: 2024-03-21 - Last Modified: 2024-03-19 - Excerpt: It’s likely alternative data will be one of many ingredients used for cookie replacement. - [How to find and nurture top-notch B2B writers for high-converting content](https://martech.org/how-to-find-and-nurture-top-notch-b2b-writers-for-high-converting-content.md) - Published: 2024-03-19 - Last Modified: 2024-03-19 - Excerpt: A strategic approach to building a team of savvy B2B writers with the ability to craft compelling content that resonates with your audience. - [Katie Robbert: Spotlight on the expert](https://martech.org/katie-robbert-spotlight-on-the-expert.md) - Published: 2024-03-18 - Last Modified: 2024-03-18 - Excerpt: The Trust Insights CEO talks about her love of data, co-founding her company and the challenges she's faced being a woman in technology. - [20240319 MT Brief](https://martech.org/20240319-mt-brief.md) - Published: 2024-03-19 - Last Modified: 2024-03-18 - Excerpt: Not available - [MarTechBot personas](https://martech.org/personas.md) - Published: 2024-01-16 - Last Modified: 2024-03-18 - Excerpt: Not available - [Retailers struggle with basics for generative AI](https://martech.org/retailers-struggle-with-basics-for-generative-ai.md) - Published: 2024-03-18 - Last Modified: 2024-03-18 - Excerpt: Retailers can't wait to start improving in-store and online experiences with genAI. First, they need to get their data in order, finds Salesforce in a new survey. - [Goodbye to cookies: Digital advertising’s leap in the dark](https://martech.org/goodbye-to-cookies-digital-advertisings-leap-in-the-dark.md) - Published: 2024-03-07 - Last Modified: 2024-03-18 - Excerpt: It's been one step forward, two steps back for Google's Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in. - [3 low-cost tools for data-driven marketing: Best of the MarTechBot](https://martech.org/3-low-cost-tools-for-data-driven-marketing-best-of-the-martechbot.md) - Published: 2024-03-18 - Last Modified: 2024-03-18 - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how small businesses can launch their digital transformation. - [3 proven ways to use ChatGPT to beef up your content strategy](https://martech.org/3-proven-ways-to-use-chatgpt-to-beef-up-your-content-strategy.md) - Published: 2024-03-18 - Last Modified: 2024-03-18 - Excerpt: Scale content creation, outmaneuver competitors and intuitively map reader journeys using ChatGPT. - [The false allure of B2B intent data](https://martech.org/the-false-allure-of-b2b-intent-data.md) - Published: 2024-03-18 - Last Modified: 2024-03-18 - Excerpt: Unpack the complexities of intent data, from false positives to the value it brings, and why it's crucial not to rely solely on in-market signals. - [20240318 MT Brief](https://martech.org/20240318-mt-brief.md) - Published: 2024-03-18 - Last Modified: 2024-03-15 - Excerpt: Not available - [The sticky problem of martech integration](https://martech.org/the-sticky-problem-of-martech-integration.md) - Published: 2024-03-14 - Last Modified: 2024-03-15 - Excerpt: Martech innovations have created hundreds of little islands of strategy, tactics and data. - [Navigating the cookieless future with cross-functional teams](https://martech.org/navigating-the-cookieless-future-with-cross-functional-teams.md) - Published: 2024-03-15 - Last Modified: 2024-03-15 - Excerpt: The cookieless future demands teamwork. Learn the importance of cross-functional collaboration for marketers, IT professionals and beyond. - [LinkedIn now allows brands to sponsor any organic post](https://martech.org/linkedin-now-allows-brands-to-sponsor-any-organic-post.md) - Published: 2024-03-15 - Last Modified: 2024-03-15 - Excerpt: Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees. - [5 impactful ways to level up your email marketing designs](https://martech.org/5-impactful-ways-to-level-up-your-email-marketing-designs.md) - Published: 2024-03-15 - Last Modified: 2024-03-15 - Excerpt: Craft bespoke email designs to stand out in crowded inboxes. Let your brand's voice shine through with unique layouts. - [20240315 MT Brief](https://martech.org/20240315-mt-brief.md) - Published: 2024-03-15 - Last Modified: 2024-03-14 - Excerpt: Not available - [Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite](https://martech.org/oracle-brings-new-genai-capabilities-to-oracle-fusion-cloud-applications-suite.md) - Published: 2024-03-14 - Last Modified: 2024-03-14 - Excerpt: At Oracle CloudWorld in London, new generative AI tools for marketing, sales and service were unveiled. - [The rise of the position-less marketer](https://martech.org/the-rise-of-the-position-less-marketer.md) - Published: 2024-03-20 - Last Modified: 2024-03-14 - Excerpt: The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes. - [Ad industry steps up to meet signal loss, privacy challenges: IAB](https://martech.org/ad-industry-steps-up-to-meet-signal-loss-privacy-challenges-iab.md) - Published: 2024-03-14 - Last Modified: 2024-03-14 - Excerpt: The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner. - [AI-powered martech releases and news: March 14](https://martech.org/ai-powered-martech-releases-and-news-march-14.md) - Published: 2024-03-14 - Last Modified: 2024-03-14 - Excerpt: Nearly a quarter of a billion people have downloaded AI girlfriend and boyfriend apps on Android phones alone. - [Q&A with Alicia Arnold: The MarTech Conference](https://martech.org/qa-with-alicia-arnold-the-martech-conference.md) - Published: 2024-03-14 - Last Modified: 2024-03-14 - Excerpt: Alicia Arnold will be joining us at the MarTech Conference to talk about the metrics of customer experience. - [Q&A with Justin Sharaf: The MarTech Conference](https://martech.org/qa-with-justin-sharaf-the-martech-conference.md) - Published: 2024-02-26 - Last Modified: 2024-03-14 - Excerpt: Justin Sharaf will be leading the MOps panel at The MarTech Conference, discussing how teams should be preparing to use AI. - [Marketing Day: Facebook takes a back seat, YouTube app, Snapcash goes & more](https://martech.org/marketing-day-facebook-takes-a-back-seat-youtube-app-snapcash-goes-more.md) - Published: 2018-07-24 - Last Modified: 2024-03-14 - Excerpt: Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. - [MarTech Today: The rise of the data-driven CMO, when to use AR or VR & more](https://martech.org/martech-today-the-rise-of-the-data-driven-cmo-when-to-use-ar-or-vr-more.md) - Published: 2018-07-25 - Last Modified: 2024-03-14 - Excerpt: Not available - [How to protect customer trust when using AI](https://martech.org/how-to-protect-customer-trust-when-using-ai.md) - Published: 2024-03-14 - Last Modified: 2024-03-14 - Excerpt: With AI everywhere, suspicion is on the rise. A company’s reputation plays an increasingly important role, so how do you avoid damaging it? - [Mobile Web Enthusiasts Unite! A Peace Offering For Responsive Web Design Advocates](https://martech.org/mobile-web-enthusiasts-unite-peace-offering-responsive-web-design-advocates.md) - Published: 2014-09-25 - Last Modified: 2024-03-14 - Excerpt: If the enemy of your enemy is your friend, advocates and opponents of responsive web design must band together to oppose the encroachment of mobile apps.