# MarTech
> Marketing Technology News and Community for MarTech Professionals

## List of Posts

- [Is your martech stack costing more time than it saves?](https://martech.org/is-your-martech-stack-costing-more-time-than-it-saves.md)
  - Published: 2026-08-14
  - Last Modified: 2026-08-13
  - Excerpt: Disconnected systems create missed work and hours of admin. The real measure of martech productivity is how much work the stack eliminates.
- [The AI debt hidden in faster marketing](https://martech.org/the-ai-debt-hidden-in-faster-marketing.md)
  - Published: 2026-08-13
  - Last Modified: 2026-08-12
  - Excerpt: Marketing can produce more with AI, but every new capability creates work to govern, integrate, measure, and maintain. That’s where AI debt builds.
- [Here’s the first martech category replaced by AI](https://martech.org/heres-the-first-martech-category-replaced-by-ai.md)
  - Published: 2026-08-13
  - Last Modified: 2026-08-12
  - Excerpt: CI tools are losing ground to ChatGPT, Claude, and Gemini. Here's why stale battlecards may be the bigger problem.
- [Marketing without signals: How to perform when the data disappears](https://martech.org/marketing-without-signals-how-to-perform-when-the-data-disappears.md)
  - Published: 2026-08-12
  - Last Modified: 2026-08-12
  - Excerpt: Navigating signal loss doesn't mean guessing. On Sept. 2, we'll explore how to rebuild your measurement stack in a world with fewer signals.
- [When marketers should ignore the data](https://martech.org/when-marketers-should-ignore-the-data.md)
  - Published: 2026-08-12
  - Last Modified: 2026-08-12
  - Excerpt: Not every change in a marketing metric deserves a response. Marketers need to separate temporary fluctuations from signals worth acting on.
- [5 brands whose small actions drove big returns](https://martech.org/5-brands-whose-small-actions-drove-big-returns.md)
  - Published: 2026-08-12
  - Last Modified: 2026-08-11
  - Excerpt: AXA, Suncorp, Idomed, Heineken, and Molson got big business results from small creative ideas, showing a different model for earning attention.
- [Programmatic video needs more visibility into AI-driven decisions](https://martech.org/programmatic-video-needs-more-visibility-into-ai-driven-decisions.md)
  - Published: 2026-08-12
  - Last Modified: 2026-08-11
  - Excerpt: AI is making adtech decisions harder to see, putting pressure on platforms to explain outcomes and prove their value.
- [B2B growth doesn’t end at closed-won](https://martech.org/b2b-growth-doesnt-end-at-closed-won.md)
  - Published: 2026-08-11
  - Last Modified: 2026-08-11
  - Excerpt: From first value to expansion, a strong post-sale system helps B2B companies compound the value of customers they’ve already won.
- [A 7-step guide to running ads on ChatGPT](https://martech.org/a-7-step-guide-to-running-ads-on-chatgpt.md)
  - Published: 2026-08-11
  - Last Modified: 2026-08-11
  - Excerpt: ChatGPT Ads work differently from other ad platforms. Here’s what early campaigns reveal about CPCs, targeting, measurement, and performance.
- [How AI, publishers, and social media are rewriting product discovery](https://martech.org/how-ai-publishers-and-social-media-are-rewriting-product-discovery.md)
  - Published: 2026-08-11
  - Last Modified: 2026-08-10
  - Excerpt: Product discovery now spans AI, social, publishers, creators and communities. Here’s how brands can influence purchase decisions.
- [IAB Tech Lab releases new privacy standards](https://martech.org/iab-tech-lab-releases-new-privacy-standards.md)
  - Published: 2026-08-11
  - Last Modified: 2026-08-10
  - Excerpt: Rules aim to keep up with evolving state laws and to make it easier to communicate consumer privacy choices.
- [The marketing-to-sales handoff is where revenue leaks](https://martech.org/the-marketing-to-sales-handoff-is-where-revenue-leaks.md)
  - Published: 2026-08-10
  - Last Modified: 2026-08-07
  - Excerpt: Buying signals lose value when speed and context disappear. Connected workflows turn more opportunities into revenue.
- [How to manage AI prompt governance and costs](https://martech.org/how-to-manage-ai-prompt-governance-and-costs.md)
  - Published: 2026-08-10
  - Last Modified: 2026-07-02
  - Excerpt: Scaling content generation requires strict fiscal and brand control. Here is how to build centralized frameworks for prompts and tokens.
- [5 AI blind spots that cost you conversions](https://martech.org/5-ai-blind-spots-that-cost-you-conversions.md)
  - Published: 2026-08-10
  - Last Modified: 2026-08-07
  - Excerpt: Every marketer can generate competent copy. Few understand what actually changes behavior.
- [OpenAI adds technology to compete for ad dollars](https://martech.org/openai-adds-technology-to-compete-for-ad-dollars.md)
  - Published: 2026-08-10
  - Last Modified: 2026-08-07
  - Excerpt: Product carousels and AppsFlyer attribution give ChatGPT more of what performance marketers need to move beyond experimental ad buys.
- [Here are the marketing skills AI is making more valuable](https://martech.org/here-are-the-marketing-skills-ai-is-making-more-valuable.md)
  - Published: 2026-08-07
  - Last Modified: 2026-08-07
  - Excerpt: As AI takes on more execution, there is more need for marketers who bring judgment, strategy and the skills to direct the technology.
- [6 steps to protect your data from being stolen by vendors](https://martech.org/6-steps-to-protect-your-data-from-being-stolen-by-vendors.md)
  - Published: 2026-08-07
  - Last Modified: 2026-08-07
  - Excerpt: Learn how to audit martech vendors, limit their access to sensitive data and make security part of every software purchase.
- [How to build a technology advisory committee that adds value](https://martech.org/how-to-build-a-technology-advisory-committee-that-adds-value.md)
  - Published: 2026-08-07
  - Last Modified: 2026-08-06
  - Excerpt: Reduce duplicate software, improve adoption, and align technology investments with governance that supports smarter purchasing.
- [Personalization still falls short of customer expectations](https://martech.org/personalization-still-falls-short-of-customer-expectations.md)
  - Published: 2026-08-07
  - Last Modified: 2026-08-06
  - Excerpt: Most brands recognize customers but don't understand their context. Learn what's keeping personalization from meeting rising customer expectations.
- [Time’s AI-only ads may be marketing’s next frontier](https://martech.org/times-ai-only-ads-may-be-marketings-next-frontier.md)
  - Published: 2026-08-06
  - Last Modified: 2026-08-06
  - Excerpt: Time is serving ads directly to AI crawlers, a strategy that could reshape how brands influence AI-generated answers.
- [How agencies are evolving to overcome AI](https://martech.org/how-agencies-are-evolving-to-overcome-ai.md)
  - Published: 2026-08-06
  - Last Modified: 2026-08-05
  - Excerpt: Routine content creation is becoming less valuable. New research shows agencies are responding by selling expertise instead of production.
- [Stop looking for the perfect attribution model](https://martech.org/stop-looking-for-the-perfect-attribution-model.md)
  - Published: 2026-08-06
  - Last Modified: 2026-08-05
  - Excerpt: No attribution model can answer every business question. Successful B2B marketers combine attribution, MMM, and experimentation instead.
- [The biggest bottleneck in market research isn’t the research](https://martech.org/the-biggest-bottleneck-in-market-research-isnt-the-research.md)
  - Published: 2026-08-06
  - Last Modified: 2026-08-05
  - Excerpt: Survey design and analysis aren't the problem. The delays happen between them. AI-native platforms are designed to eliminate that friction.
- [Is your intent data being sold to your competitors?](https://martech.org/is-your-intent-data-being-sold-to-your-competitors.md)
  - Published: 2026-08-05
  - Last Modified: 2026-08-05
  - Excerpt: Researchers say software vendors routinely collect customer and business data and incorporate it into commercial products.
- [The future belongs to marketers who make others smarter](https://martech.org/the-future-belongs-to-marketers-who-make-others-smarter.md)
  - Published: 2026-08-05
  - Last Modified: 2026-08-04
  - Excerpt: Experience isn't losing value because of AI. It's shifting from personal expertise to better decisions, stronger teams, and organizational impact.
- [How to audit your email automations for revenue gaps](https://martech.org/how-to-audit-your-email-automations-for-revenue-gaps.md)
  - Published: 2026-08-05
  - Last Modified: 2026-08-04
  - Excerpt: Find your email program's weak spots, from deliverability basics to high-value flows and ESP features, and turn missed opportunities into revenue.
- [Why the F.A.C.T.S. model is the key to search everywhere optimization](https://martech.org/why-the-f-a-c-t-s-model-is-the-key-to-search-everywhere-optimization.md)
  - Published: 2026-08-05
  - Last Modified: 2026-08-03
  - Excerpt: Learn how to boost visibility across search, social, reputation, and AI using SOCi's F.A.C.T.S. model for multi-location brands.
- [OpenAI ad experiment could change what happens after the click](https://martech.org/openai-ad-experiment-could-change-what-happens-after-the-click.md)
  - Published: 2026-08-04
  - Last Modified: 2026-08-04
  - Excerpt: ChatGPT ads appear to launch business-specific AI agent that answers questions, recommends products, and captures leads.
- [AI is reshaping marketing teams from the inside](https://martech.org/ai-is-reshaping-marketing-teams-from-the-inside.md)
  - Published: 2026-08-04
  - Last Modified: 2026-08-03
  - Excerpt: AI's biggest impact isn't content creation. It's breaking down silos, changing roles, and creating more integrated marketing organizations.
- [Customers don’t hate AI. They hate self-serving AI.](https://martech.org/customers-dont-hate-ai-they-hate-self-serving-ai.md)
  - Published: 2026-08-04
  - Last Modified: 2026-08-03
  - Excerpt: Every AI investment should make it easier for customers to accomplish what they came to do. Here's how to evaluate whether it does.
- [Marketing on LinkedIn: What you need to know](https://martech.org/linkedin-the-marketers-guide.md)
  - Published: 2026-08-04
  - Last Modified: 2026-08-03
  - Excerpt: Your guide to LinkedIn's tools, strategies and best practices. Updated with info on the new collaborative post feature.
- [AI can knock on the door. Your CRM marketing platform is still the house.](https://martech.org/ai-can-knock-on-the-door-your-crm-marketing-platform-is-still-the-house.md)
  - Published: 2026-08-04
  - Last Modified: 2026-08-03
  - Excerpt: AI assistants like ChatGPT and Claude can now plug straight into your marketing systems. That connection is powerful. But it doesn't replace the platform behind it. It depends on it.
- [How to give AI the context it needs](https://martech.org/how-to-give-ai-the-context-it-needs.md)
  - Published: 2026-08-03
  - Last Modified: 2026-07-31
  - Excerpt: AI is only as useful as the context it receives. A Context Memory Graph turns disconnected data into actionable intelligence.
- [Optimizing your B2B brand for autonomous AI shoppers](https://martech.org/optimizing-your-b2b-brand-for-autonomous-ai-shoppers.md)
  - Published: 2026-08-03
  - Last Modified: 2026-07-02
  - Excerpt: When B2B buyers delegate product research to AI agents, traditional SEO rules break down. Here is how to ensure your brand gets cited.
- [Four holiday reports reveal one big divide over AI](https://martech.org/four-holiday-reports-reveal-one-big-divide-over-ai.md)
  - Published: 2026-08-03
  - Last Modified: 2026-07-31
  - Excerpt: The surveys tell a consistent story about holiday shoppers. They disagree about how quickly AI is changing the buying journey.
- [The next challenge for data clean rooms](https://martech.org/the-next-challenge-for-data-clean-rooms.md)
  - Published: 2026-08-03
  - Last Modified: 2026-07-31
  - Excerpt: Privacy and governance are no longer the biggest questions. Determining when a data clean room is the right investment is.
- [AI speeds marketing production, but measurement lags](https://martech.org/ai-speeds-marketing-production-but-measurement-lags.md)
  - Published: 2026-07-31
  - Last Modified: 2026-07-31
  - Excerpt: AI is accelerating marketing production, but most teams still measure clicks instead of business outcomes, limiting their ability to prove AI's impact.
- [AI can simulate buyers, but it misses personality](https://martech.org/ai-can-simulate-buyers-but-it-misses-personality.md)
  - Published: 2026-07-31
  - Last Modified: 2026-07-30
  - Excerpt: Synthetic audiences depend on the signals they're built from. Personality may be the missing ingredient for improving accuracy.
- [4 questions to ask before adding AI to an event workflow](https://martech.org/4-questions-to-ask-before-adding-ai-to-an-event-workflow.md)
  - Published: 2026-07-31
  - Last Modified: 2026-07-30
  - Excerpt: MAICON's approach to AI offers a practical framework for deciding which tasks to automate and which should remain human.
- [AI is building your digital experience. It’s also making it less accessible.](https://martech.org/ai-is-building-your-digital-experience-its-also-making-it-less-accessible.md)
  - Published: 2026-07-31
  - Last Modified: 2026-07-29
  - Excerpt: AI is generating more of the web, and it's carrying the same accessibility gaps with it. Marketing has the leverage to close them
- [IAB Tech Lab gets AI agents ready for real advertising](https://martech.org/iab-tech-lab-gets-ai-agents-ready-for-real-advertising.md)
  - Published: 2026-07-30
  - Last Modified: 2026-07-28
  - Excerpt: AAMP 2.1 adds the governance, integrations, and privacy controls organizations need to move AI agents into production.
- [How to measure marketing when AI owns discovery](https://martech.org/how-to-measure-marketing-when-ai-owns-discovery.md)
  - Published: 2026-07-30
  - Last Modified: 2026-07-29
  - Excerpt: AI is becoming the new top of the funnel. Learn how to update lagging analytics to capture brand demand, engagement and buyer intent.
- [Why directing AI agents is the next step in marketing work](https://martech.org/why-directing-ai-agents-is-the-next-step-in-marketing-work.md)
  - Published: 2026-07-30
  - Last Modified: 2026-07-29
  - Excerpt: As AI takes on more execution, your value comes from knowing what to delegate, how to evaluate the output, and when to step in.
- [12 Content Research Tools You Should Be Using](https://martech.org/12-content-research-tools-you-should-be-using.md)
  - Published: 2012-09-25
  - Last Modified: 2026-07-29
  - Excerpt: Not available
- [Google testing a way to ease email signups](https://martech.org/google-testing-a-way-to-ease-email-signups.md)
  - Published: 2026-07-29
  - Last Modified: 2026-07-28
  - Excerpt: The browser-based alternative to OTPs and magic links could improve sign-up conversions and 1st-party data quality.
- [How to make trust your competitive differentiator in AI](https://martech.org/how-to-make-trust-your-competitive-differentiator-in-ai.md)
  - Published: 2026-07-29
  - Last Modified: 2026-07-28
  - Excerpt: AI can accelerate marketing, but lasting B2B growth depends on human connection, customer value and relationships that endure.
- [3 ways to document and guide your brand’s evolution](https://martech.org/3-ways-to-document-and-guide-your-brands-evolution.md)
  - Published: 2026-07-29
  - Last Modified: 2026-07-28
  - Excerpt: Create an institutional memory that helps teams understand past brand decisions and make more intentional ones going forward.
- [Yelp brings reviews and local leads to ChatGPT](https://martech.org/yelp-brings-reviews-and-local-leads-to-chatgpt.md)
  - Published: 2026-07-28
  - Last Modified: 2026-07-28
  - Excerpt: ChatGPT gets access to Yelp's reviews and business data, Yelp's gets prime placement and links.
- [StackAdapt re-thinks DSPs for the post-dashboard world](https://martech.org/stackadapt-re-thinks-dsps-for-the-post-dashboard-world.md)
  - Published: 2026-07-28
  - Last Modified: 2026-07-27
  - Excerpt: Juggling endless dashboards drains your time. StackAdapt wants AI agents to transform ad workflows into real outcomes.
- [The AI shopping stats 2026: What you need to know](https://martech.org/the-ai-shopping-stats-2026-what-you-need-to-know.md)
  - Published: 2026-07-28
  - Last Modified: 2026-07-27
  - Excerpt: AI shopping went mainstream faster than any channel before it. Here are the numbers you need to know about where it is and where it's going.
- [How to build an advantage AI can’t copy](https://martech.org/how-to-build-an-advantage-ai-cant-copy.md)
  - Published: 2026-07-28
  - Last Modified: 2026-07-27
  - Excerpt: The 4S framework shows how to build capabilities customers can't easily replace and competitors can't quickly imitate.
- [The CMO’s guide to building an AI-first marketing team](https://martech.org/the-cmos-guide-to-building-an-ai-first-marketing-team.md)
  - Published: 2026-07-28
  - Last Modified: 2026-07-27
  - Excerpt: Turn early AI adoption into better workflows, faster execution, and measurable results through training, process improvements, and clear KPIs.
- [5 strategies to remove negative search results in 2026](https://martech.org/5-strategies-to-remove-negative-search-results-in-2026.md)
  - Published: 2026-07-28
  - Last Modified: 2026-07-22
  - Excerpt: How to remove, deindex, and suppress negative content in Google and why AI search changes the reputation playbook this year.
- [ChatGPT Ads adds conversion bidding and stronger measurement](https://martech.org/chatgpt-ads-adds-conversion-bidding-and-stronger-measurement.md)
  - Published: 2026-07-27
  - Last Modified: 2026-07-27
  - Excerpt: New capabilities bring it closer to the workflow and optimization tools advertisers already use in Google Ads and Meta Ads.
- [Why your AI-review process is going to fail](https://martech.org/why-your-ai-review-process-is-going-to-fail.md)
  - Published: 2026-07-27
  - Last Modified: 2026-07-24
  - Excerpt: Reviewing AI output for plausibility isn't enough. Here's a simple structure you can apply to protect yourself from "hallucinations."
- [Optimizing for the holiday ecommerce surge](https://martech.org/optimizing-for-the-holiday-ecommerce-surge.md)
  - Published: 2026-07-27
  - Last Modified: 2026-07-02
  - Excerpt: Maximizing your revenue during the peak retail season requires structural readiness. Here are the five essential applications your team must optimize.
- [AI is pushing composability beyond software](https://martech.org/ai-is-pushing-composability-beyond-software.md)
  - Published: 2026-07-27
  - Last Modified: 2026-07-24
  - Excerpt: The martech stack now has a new building block: intelligence that can reason, plan, and work alongside SaaS systems and human teams.
- [HubSpot’s June 2026 updates: Agents get more access, Revenue Hub starts connecting the dots](https://martech.org/hubspots-june-2026-updates-agents-get-more-access-revenue-hub-starts-connecting-the-dots.md)
  - Published: 2026-07-24
  - Last Modified: 2026-07-24
  - Excerpt: June's HubSpot updates are focused on turning information you already have into something HubSpot can act on directly.
- [Time saved by using AI is being spent on managing its output](https://martech.org/ai-adoption-is-outpacing-marketings-ability-to-manage-it.md)
  - Published: 2026-07-24
  - Last Modified: 2026-07-23
  - Excerpt: Any time savings from AI are getting eaten up by fixing output, managing fragmented tools, and building the governance needed to make it work.
- [The real risk in agentic commerce](https://martech.org/the-real-risk-in-agentic-commerce.md)
  - Published: 2026-07-24
  - Last Modified: 2026-07-23
  - Excerpt: As AI agents take over product discovery, marketers risk losing pricing power and customer relationships unless they own the underlying data.
- [The 7 layers of an AI-ready marketing operating system](https://martech.org/the-7-layers-of-an-ai-ready-marketing-operating-system.md)
  - Published: 2026-07-24
  - Last Modified: 2026-07-23
  - Excerpt: See how an orchestrated approach can help marketing teams move faster, improve with every campaign and get more value from AI.
- [Your client just asked if they show up in ChatGPT. Now what?](https://martech.org/your-client-just-asked-if-they-show-up-in-chatgpt-now-what.md)
  - Published: 2026-07-24
  - Last Modified: 2026-07-21
  - Excerpt: It's the top new client request of 2026, and most agencies still can't answer it with data. Here's what you can measure today.
- [Podcast measurement standards expand for the video era](https://martech.org/podcast-measurement-standards-expand-for-the-video-era.md)
  - Published: 2026-07-22
  - Last Modified: 2026-07-21
  - Excerpt: Updated IAB podcast measurement guidelines improve consistency across audio and video podcasts as AI and streaming reshape the market.
- [ChatGPT has no clear brand leader in most categories](https://martech.org/chatgpt-has-no-clear-brand-leader-in-most-categories.md)
  - Published: 2026-07-23
  - Last Modified: 2026-07-23
  - Excerpt: Semrush found only 15% of ChatGPT categories have a consistent brand leader, underscoring how difficult AI visibility is to sustain.
- [The one question that will improve all your email campaigns](https://martech.org/the-one-question-that-will-improve-all-your-email-campaigns.md)
  - Published: 2026-07-23
  - Last Modified: 2026-07-22
  - Excerpt: Campaigns can fail before they're written because teams can't agree on what success looks like. One question can change that.
- [Consumer distrust of AI isn’t all about the AI](https://martech.org/consumer-distrust-of-ai-isnt-about-the-ai.md)
  - Published: 2026-07-23
  - Last Modified: 2026-07-22
  - Excerpt: Research shows consumers worry less about the technology than how brands collect, manage, and use their personal data.
- [Your newest competitors aren’t other brands](https://martech.org/your-newest-competitors-arent-other-brands.md)
  - Published: 2026-07-22
  - Last Modified: 2026-07-21
  - Excerpt: AI forms buyers' opinions before they visit your website. Learn how to build authority across AI and the sources they trust.
- [The missing layer behind customer data ROI](https://martech.org/the-missing-layer-behind-customer-data-roi.md)
  - Published: 2026-07-22
  - Last Modified: 2026-07-21
  - Excerpt: Many CDPs excel at activation but struggle to unify fragmented data. The silver layer determines whether they deliver on that promise.
- [Is your website invisible to AI search?](https://martech.org/is-your-website-invisible-to-ai-search.md)
  - Published: 2026-07-22
  - Last Modified: 2026-07-21
  - Excerpt: Many brand websites that look fine to people appear as empty to AI crawlers. Here's what to do about it.
- [Your DAM solved the library problem. The activation problem is next.](https://martech.org/your-dam-solved-the-library-problem-the-activation-problem-is-next.md)
  - Published: 2026-07-22
  - Last Modified: 2026-07-15
  - Excerpt: Centralized, tagged, governed. And still slow. Here's what your DAM was never designed to do.
- [Your best practices may already be outdated](https://martech.org/your-best-practices-may-already-be-outdated.md)
  - Published: 2026-07-21
  - Last Modified: 2026-07-21
  - Excerpt: AI is reshaping the assumptions behind decades of marketing strategy, making some familiar playbooks less reliable.
- [What CMOs should be doing about AI right now](https://martech.org/what-cmos-should-be-doing-about-ai-right-now.md)
  - Published: 2026-07-21
  - Last Modified: 2026-07-20
  - Excerpt: Build AI literacy, rethink team structures and workflows, and prepare your marketing organization for AI-driven change.
- [Stop buying AI and start buying capabilities](https://martech.org/stop-buying-ai-and-start-buying-capabilities.md)
  - Published: 2026-07-21
  - Last Modified: 2026-07-20
  - Excerpt: "AI-powered" hides what a product actually does. A four-part framework makes vendor claims easier to evaluate and compare.
- [Why your match rate is the most important number you’re not tracking](https://martech.org/why-your-match-rate-is-the-most-important-number-youre-not-tracking.md)
  - Published: 2026-07-21
  - Last Modified: 2026-07-16
  - Excerpt: As identity signals decline, match rate has become a critical metric for improving audience reach, advertising efficiency, and ROAS.
- [Before you refresh that page, run this test](https://martech.org/before-you-refresh-that-page-run-this-test.md)
  - Published: 2026-07-20
  - Last Modified: 2026-07-20
  - Excerpt: Not every traffic drop is a content problem. Learn how to separate ranking losses, AI click theft, shifting intent, and declining demand.
- [Branded search is becoming a less reliable proxy for brand demand](https://martech.org/branded-search-is-becoming-a-less-reliable-proxy-for-brand-demand.md)
  - Published: 2026-07-20
  - Last Modified: 2026-07-17
  - Excerpt: Consumers aren't searching for your brand less. They're making decisions before they ever perform a branded search.
- [How to run a CTV incrementality test (and why most fail)](https://martech.org/how-to-run-a-ctv-incrementality-test-and-why-most-fail.md)
  - Published: 2026-07-20
  - Last Modified: 2026-07-17
  - Excerpt: Build reliable control groups, choose meaningful success metrics, and generate results you can defend in budget conversations.
- [Unlocking enterprise AI through unified workflows](https://martech.org/unlocking-enterprise-ai-through-unified-workflows.md)
  - Published: 2026-07-20
  - Last Modified: 2026-07-02
  - Excerpt: Isolated artificial intelligence assistants are costing your operations team time. Here is how workflow integration transforms raw AI into actual enterprise value.
- [Salesforce’s woes underline marketing’s agentic AI problems](https://martech.org/salesforces-woes-underline-marketings-agentic-ai-problems.md)
  - Published: 2026-07-17
  - Last Modified: 2026-07-17
  - Excerpt: Slow Agentforce adoption highlights the poor data quality and operational readiness limiting enterprise AI adoption.
- [Marketers know what improves paid media ROI, but underinvest in it](https://martech.org/marketers-know-what-improves-paid-media-roi-but-underinvest-in-it.md)
  - Published: 2026-07-17
  - Last Modified: 2026-07-17
  - Excerpt: New research found marketers invest in targeting, AI, and creative while neglecting the post-click experiences they say drive paid media ROI.
- [Look past AI to see where martech is going](https://martech.org/look-past-ai-to-see-where-martech-is-going.md)
  - Published: 2026-07-17
  - Last Modified: 2026-07-16
  - Excerpt: AI dominates the conversation, but stack rationalization, modern measurement, and modular content are quietly reshaping marketing operations.
- [Your content isn’t your competitive advantage anymore](https://martech.org/your-content-isnt-your-competitive-advantage-anymore.md)
  - Published: 2026-07-17
  - Last Modified: 2026-07-16
  - Excerpt: Thanks to AI, customers have all the information they want. The challenge now is giving them a reason to trust you.
- [Web Push advertising in 2026: Market trends and challenges](https://martech.org/web-push-advertising-in-2026-market-trends-and-challenges.md)
  - Published: 2026-07-16
  - Last Modified: 2026-07-16
  - Excerpt: A look at how Web Push advertising is adapting in 2026 through better compliance, stronger traffic quality, and more mature market growth.
- [Don’t confuse ad spend with marketing performance](https://martech.org/dont-confuse-ad-spend-with-marketing-performance.md)
  - Published: 2026-07-16
  - Last Modified: 2026-07-16
  - Excerpt: More budget doesn't guarantee better results. The strongest campaigns prove they work before they scale.
- [Your email program is overdue for a portfolio review](https://martech.org/your-email-program-is-overdue-for-a-portfolio-review.md)
  - Published: 2026-07-16
  - Last Modified: 2026-07-15
  - Excerpt: Stop evaluating email one campaign at a time. Review your email ecosystem to decide which programs still deserve your time, budget, and attention.
- [SaaS can no longer compete on software alone](https://martech.org/saas-can-no-longer-compete-on-software-alone.md)
  - Published: 2026-07-16
  - Last Modified: 2026-07-15
  - Excerpt: With AI making software features easier to replicate, SaaS must help customers build capabilities that deliver lasting business value.
- [Marketing’s AI challenge goes beyond adoption](https://martech.org/marketings-ai-challenge-goes-beyond-adoption.md)
  - Published: 2026-07-15
  - Last Modified: 2026-07-15
  - Excerpt: Researchers found marketers value AI's efficiency but remain concerned about organizational readiness and the profession's future.
- [Why AI-ready data infrastructure is so hard to build](https://martech.org/why-ai-ready-data-infrastructure-is-so-hard-to-build.md)
  - Published: 2026-07-15
  - Last Modified: 2026-07-14
  - Excerpt: Many companies try to fix everything before using AI. Learn why starting with one important problem works better.
- [Why marketers should measure relationships, not leads](https://martech.org/why-marketers-should-measure-relationships-not-leads.md)
  - Published: 2026-07-15
  - Last Modified: 2026-07-14
  - Excerpt: Lead volume shows activity. Relationship-led metrics reveal if marketing improves pipeline quality, win rates, and long-term growth.
- [Creatio takes aim at the enterprise Frankenstack](https://martech.org/creatio-takes-aim-at-the-enterprise-frankenstack.md)
  - Published: 2026-07-15
  - Last Modified: 2026-07-14
  - Excerpt: The company's latest platform combines CRM, AI agents, and workflows to replace disconnected point solutions with a single operating environment.
- [Open source made MMM cheaper, not easier](https://martech.org/open-source-made-mmm-cheaper-not-easier.md)
  - Published: 2026-07-14
  - Last Modified: 2026-07-14
  - Excerpt: Free tools have lowered the cost of marketing mix modeling, but data quality and human expertise remain the biggest barriers to success.
- [Digital video enters a new era of competition](https://martech.org/digital-video-enters-a-new-era-of-competition.md)
  - Published: 2026-07-14
  - Last Modified: 2026-07-13
  - Excerpt: Digital video now dominates TV ad spending, shifting marketers' focus from channel selection to targeting, measurement, and AI-powered execution.
- [Run this AI audit before your next budgeting cycle](https://martech.org/run-this-ai-audit-before-your-next-budgeting-cycle.md)
  - Published: 2026-07-14
  - Last Modified: 2026-07-13
  - Excerpt: Evaluate AI adoption across your marketing team with a practical framework that goes beyond industry benchmarks.
- [Why marketing conferences are still worth it](https://martech.org/why-marketing-conferences-are-still-worth-it.md)
  - Published: 2026-07-14
  - Last Modified: 2026-07-13
  - Excerpt: Travel, expense, and exhaustion are real. So are the relationships, ideas, and opportunities that keep companies and people coming back.
- [5 questions to ask AI vendors before you buy anything](https://martech.org/5-questions-to-ask-ai-vendors-before-you-buy-anything.md)
  - Published: 2026-07-13
  - Last Modified: 2026-07-13
  - Excerpt: Cut through AI hype by evaluating business value, data policies, customer proof, and implementation before you invest.
- [Transactional, triggered, and promotional emails: What’s the difference?](https://martech.org/transactional-triggered-and-promotional-emails-whats-the-difference.md)
  - Published: 2026-07-13
  - Last Modified: 2026-07-10
  - Excerpt: These three email types may look similar, but they serve different purposes, follow different rules, and drive revenue in different ways.
- [Why CIPA is changing the conversation around digital tracking](https://martech.org/why-cipa-is-changing-the-conversation-around-digital-tracking.md)
  - Published: 2026-07-13
  - Last Modified: 2026-07-13
  - Excerpt: CIPA is prompting companies to rethink tracking, consent, and data collection. Here's what marketers need to know and how to respond.
- [Is Open Semantic Interchange your data silo cure?](https://martech.org/is-open-semantic-interchange-your-data-silo-cure.md)
  - Published: 2026-07-13
  - Last Modified: 2026-07-02
  - Excerpt: Breaking down marketing database silos requires more than APIs. Here is how the Open Semantic Interchange standardizes metadata.
- [The secret to scaling vibe coding isn’t better prompts](https://martech.org/the-secret-to-scaling-vibe-coding-isnt-better-prompts.md)
  - Published: 2026-07-10
  - Last Modified: 2026-07-09
  - Excerpt: Turn AI-generated code into maintainable software with a prompt log that improves governance and accountability.
- [AI adoption hits 90% as CX deployment paths diverge](https://martech.org/ai-adoption-hits-90-as-cx-deployment-paths-diverge.md)
  - Published: 2026-07-10
  - Last Modified: 2026-07-08
  - Excerpt: AI adoption is nearly universal in CX, but organizations are divided on architecture, governance, and building customer trust while proving ROI.
- [If your martech stack could talk, what would it say?](https://martech.org/if-your-martech-stack-could-talk-what-would-it-say.md)
  - Published: 2026-07-10
  - Last Modified: 2026-07-09
  - Excerpt: Good martech tools can't deliver value without ownership, governance, and the operational discipline to keep them working together.
- [Who trains tomorrow’s marketers if AI does the work?](https://martech.org/who-trains-tomorrows-marketers-if-ai-does-the-work.md)
  - Published: 2026-07-10
  - Last Modified: 2026-07-09
  - Excerpt: As AI takes over entry-level marketing tasks, how do organizations help people develop the judgment needed to be a marketing leaders?
- [You’re using AI to scale the wrong part of GTM](https://martech.org/youre-using-ai-to-scale-the-wrong-part-of-gtm.md)
  - Published: 2026-07-09
  - Last Modified: 2026-07-08
  - Excerpt: Use AI to eliminate busywork and uncover better account insights so your team can spend more time building the relationships that win deals.
- [Why your CAC keeps rising while deals don’t improve](https://martech.org/why-your-cac-keeps-rising-while-deals-dont-improve.md)
  - Published: 2026-07-09
  - Last Modified: 2026-07-08
  - Excerpt: The missing link between awareness and trust may explain why higher acquisition costs aren't producing better business outcomes.
- [The CMS is becoming the AI operating system for brands](https://martech.org/the-cms-is-becoming-the-ai-operating-system-for-brands.md)
  - Published: 2026-07-08
  - Last Modified: 2026-07-07
  - Excerpt: Choosing a CMS now means preparing for AI discovery, governance, personalization, and agents. Learn what to look for in your next platform.
- [Getting started with Hermes Agent Desktop](https://martech.org/getting-started-with-hermes-agent-desktop.md)
  - Published: 2026-07-08
  - Last Modified: 2026-07-07
  - Excerpt: Learn how to install Hermes Desktop, connect a model, create reusable skills, and keep marketing workflow context under your control.
- [Why AI search makes trust your most important visibility signal](https://martech.org/why-ai-search-makes-trust-your-most-important-visibility-signal.md)
  - Published: 2026-07-08
  - Last Modified: 2026-07-07
  - Excerpt: See how AI systems evaluate brands and why authority, reputation, and technical SEO increasingly influence who gets surfaced and recommended.
- [The future of performance marketing isn’t more vendors. It’s making your stack work harder.](https://martech.org/the-future-of-performance-marketing-isnt-more-vendors-its-making-your-stack-work-harder.md)
  - Published: 2026-07-08
  - Last Modified: 2026-06-25
  - Excerpt: As performance pressures mount, the future of marketing success lies in transforming your data foundation into a strategic AI-powered engine for growth.
- [The HubSpot controversy asks why customers pay to improve AI products](https://martech.org/the-hubspot-controversy-asks-why-customers-pay-to-improve-ai-products.md)
  - Published: 2026-07-07
  - Last Modified: 2026-07-07
  - Excerpt: Beyond the backlash lies a bigger issue for marketers: when vendors build AI with customer data, who captures the value?
- [HubSpot’s May 2026 updates: Breeze gets serious, automation gets smarter, and your data gets cleaner](https://martech.org/hubspots-may-2026-updates-breeze-gets-serious-automation-gets-smarter-and-your-data-gets-cleaner.md)
  - Published: 2026-07-07
  - Last Modified: 2026-07-07
  - Excerpt: May's HubSpot updates focused on making AI an active participant in your work, not just a tool you prompt.
- [3 AI agents to improve marketing workflows](https://martech.org/3-ai-agents-to-improve-marketing-workflows.md)
  - Published: 2026-07-07
  - Last Modified: 2026-07-06
  - Excerpt: Pilot AI agents with a shared source of truth, practical KPIs, and human oversight that keeps strategy and quality on track.
- [How AI discovery is changing everything marketers measure](https://martech.org/how-ai-discovery-is-changing-everything-marketers-measure.md)
  - Published: 2026-07-07
  - Last Modified: 2026-07-06
  - Excerpt: AI-powered discovery is reducing the value of traffic-based metrics. Here’s what to measure instead to understand marketing performance.
- [Turning marketing complexity into a competitive advantage](https://martech.org/turning-marketing-complexity-into-a-competitive-advantage.md)
  - Published: 2026-07-06
  - Last Modified: 2026-07-02
  - Excerpt: More channels, more AI, and more data create new opportunities and challenges. Learn how to build a marketing ecosystem that scales.
- [The hidden forces behind B2B buying decisions](https://martech.org/the-hidden-forces-behind-b2b-buying-decisions.md)
  - Published: 2026-07-06
  - Last Modified: 2026-07-02
  - Excerpt: Your deals aren't won or lost on product alone. Learn why personality, politics, culture, and unseen stakeholders often determine the outcome.
- [How to build a Hermes Agent-style workflow](https://martech.org/building-a-hermes-agent-style-workflow-in-practice.md)
  - Published: 2026-07-06
  - Last Modified: 2026-07-02
  - Excerpt: Most AI tool workflows send the model far more data than it needs. The fix is a simple shift that cuts waste without cutting capability.
- [The hidden cost of your fragmented martech stack](https://martech.org/the-hidden-cost-of-your-fragmented-martech-stack.md)
  - Published: 2026-07-06
  - Last Modified: 2026-07-02
  - Excerpt: Why your favorite best-of-breed marketing tools might be creating a structural complexity wall that actively slows down your revenue operations.
- [FREE! The email subject line rules that don’t hold up!](https://martech.org/free-the-email-subject-line-rules-that-dont-hold-up.md)
  - Published: 2026-07-02
  - Last Modified: 2026-07-01
  - Excerpt: New research based on 4.6 billion emails challenges some of marketing's oldest subject line advice and offers a framework for testing what works.
- [Stop adopting AI and start solving problems](https://martech.org/stop-adopting-ai-and-start-solving-problems.md)
  - Published: 2026-07-02
  - Last Modified: 2026-07-01
  - Excerpt: Without clear processes, training, and governance, AI can create more work, weaken trust, and increase brand risk.
- [AI visibility depends on who writes about your brand](https://martech.org/ai-visibility-depends-on-who-writes-about-your-brand.md)
  - Published: 2026-07-02
  - Last Modified: 2026-07-01
  - Excerpt: Strong rankings don't guarantee AI visibility. Learn what drives citations and how to measure your brand's presence across AI platforms.
- [HubSpot’s Warmly deal points to the next generation of CRM](https://martech.org/hubspots-warmly-deal-points-to-the-next-generation-of-crm.md)
  - Published: 2026-07-01
  - Last Modified: 2026-07-01
  - Excerpt: HubSpot's acquisition shows how CRM platforms are evolving from customer databases into AI systems that identify buying intent and take action.
- [U.S. state data privacy laws: What you need to know](https://martech.org/the-marketers-guide-to-state-data-privacy-laws.md)
  - Published: 2026-07-01
  - Last Modified: 2026-06-30
  - Excerpt: Updated with information on new privacy laws in Louisiana and Vermont.
- [Practical advice for scaling start-up marketing](https://martech.org/practical-advice-for-scaling-start-up-marketing.md)
  - Published: 2026-07-01
  - Last Modified: 2026-07-01
  - Excerpt: Don't take your start-up marketing advice from LinkedIn. We're talking to someone who's been there and done that.
- [What Meta’s broad targeting teaches us about optimization signals](https://martech.org/what-metas-broad-targeting-teaches-us-about-optimization-signals.md)
  - Published: 2026-07-01
  - Last Modified: 2026-06-30
  - Excerpt: The event you optimize for increasingly determines who algorithms find, how they allocate spend, and the business outcomes your campaigns produce.
- [The rip-and-replace pitch is out of step with today’s buyers](https://martech.org/the-rip-and-replace-pitch-is-out-of-step-with-todays-buyers.md)
  - Published: 2026-07-01
  - Last Modified: 2026-06-30
  - Excerpt: The default martech sales motion asks you to tear out your stack and bet 18 months on a rebuild. Buyers increasingly prefer a different path.
- [AI is making creative the new targeting](https://martech.org/ai-is-making-creative-the-new-targeting.md)
  - Published: 2026-06-30
  - Last Modified: 2026-06-30
  - Excerpt: As Google, Meta, and TikTok automate audience targeting, your headlines, images, and videos are becoming the strongest signals for who sees your ads.
- [Bad data is teaching AI to waste your ad budget](https://martech.org/bad-data-is-teaching-ai-to-waste-your-ad-budget.md)
  - Published: 2026-06-30
  - Last Modified: 2026-06-30
  - Excerpt: In automated advertising, inaccurate conversion data doesn't just skew reports, it trains bidding algorithms to optimize for the wrong customers.
- [AI made email marketing easier. It needs us to make it better.](https://martech.org/ai-made-email-marketing-easier-it-needs-us-to-make-it-better.md)
  - Published: 2026-06-30
  - Last Modified: 2026-06-29
  - Excerpt: AI can write email campaigns in seconds, but it can't replace the strategy, judgment, and customer understanding that make them worth sending.
- [Why marketers need to push back against AI](https://martech.org/why-marketers-need-to-push-back-against-ai.md)
  - Published: 2026-06-30
  - Last Modified: 2026-06-29
  - Excerpt: Studies show that relying too heavily on AI can erode critical thinking, making human judgment more valuable than ever.
- [Where synthetic data fits into customer research](https://martech.org/where-synthetic-data-fits-into-customer-research.md)
  - Published: 2026-06-29
  - Last Modified: 2026-06-26
  - Excerpt: Validate AI-generated insights, establish governance, and prioritize real-world research where it delivers the greatest value.
- [Agentic AI is rewriting martech economics and infrastructure](https://martech.org/agentic-ai-is-rewriting-martech-economics-and-infrastructure.md)
  - Published: 2026-06-29
  - Last Modified: 2026-06-26
  - Excerpt: A single afternoon of tool-calling can eat a  monthly subscription. The fix isn't using fewer tools, it's changing where your data lives.
- [The most valuable AI skill takes 10 minutes a week](https://martech.org/the-most-valuable-ai-skill-takes-10-minutes-a-week.md)
  - Published: 2026-06-29
  - Last Modified: 2026-06-26
  - Excerpt: Mastering one AI platform matters less than regularly testing what's new and recognizing when the technology changes.
- [When best-of-breed stacks become too complex to manage](https://martech.org/when-best-of-breed-stacks-become-too-complex-to-manage.md)
  - Published: 2026-06-29
  - Last Modified: 2026-06-26
  - Excerpt: Custom integrations can unlock flexibility, but growing maintenance costs and data issues can quickly outweigh the benefits.
- [Why your top ranking no longer means you’re winning](https://martech.org/why-your-top-ranking-no-longer-means-youre-winning.md)
  - Published: 2026-06-26
  - Last Modified: 2026-06-25
  - Excerpt: AI and personalization are replacing one-size-fits-all rankings with unique customer journeys, forcing marketers to rethink how they measure visibility.
- [Why AI is making DAM more important than ever](https://martech.org/why-ai-is-making-dam-more-important-than-ever.md)
  - Published: 2026-06-26
  - Last Modified: 2026-06-25
  - Excerpt: Rules-based automation is reaching its limits, making DAM a critical source of context for AI-powered content workflows.
- [What future marketers understand about customer decision-making](https://martech.org/what-future-marketers-understand-about-customer-decision-making.md)
  - Published: 2026-06-26
  - Last Modified: 2026-06-25
  - Excerpt: AI is changing how people evaluate information. The next generation of marketers may already understand what matters most.
- [The marketing variable no dashboard can measure](https://martech.org/the-marketing-variable-no-dashboard-can-measure.md)
  - Published: 2026-06-25
  - Last Modified: 2026-06-25
  - Excerpt: New research suggests your CMO's personal life may shape marketing strategy as much as customer data, with implications for every marketing team.
- [When AI runs the workflows, what happens to MOps?](https://martech.org/when-ai-runs-the-workflows-what-happens-to-mops.md)
  - Published: 2026-06-25
  - Last Modified: 2026-06-24
  - Excerpt: As AI automates workflows, scoring, and orchestration, MOps shifts from system management to business impact.
- [The email newsletter is back and winning the inbox](https://martech.org/the-email-newsletter-is-back-and-winning-the-inbox.md)
  - Published: 2026-06-25
  - Last Modified: 2026-06-24
  - Excerpt: The newsletter resurgence reflects a broader shift in consumer behavior toward curated content, trusted voices, and meaningful engagement.
- [The latest AI-powered martech news and releases](https://martech.org/the-latest-ai-powered-martech-news-and-releases.md)
  - Published: 2026-06-25
  - Last Modified: 2026-06-24
  - Excerpt: Zeta and Palantir are partnering to connect customer and operational data, bringing real-time AI decision-making to enterprise marketing.
- [How Publicis Sapient transformed its marketing organization](https://martech.org/how-publicis-sapient-transformed-its-marketing-organization.md)
  - Published: 2026-06-24
  - Last Modified: 2026-06-24
  - Excerpt: You've heard AI can transform how your marketing team works, now hear from someone whose team actually did it.
- [How to build trust when buyers question everything](https://martech.org/how-to-build-trust-when-buyers-question-everything.md)
  - Published: 2026-06-24
  - Last Modified: 2026-06-23
  - Excerpt: Firsthand expertise, original research, and transparent thinking carry more weight than polished messaging. Here's why.
- [Why trust belongs at the center of your data strategy](https://martech.org/why-trust-belongs-at-the-center-of-your-data-strategy.md)
  - Published: 2026-06-24
  - Last Modified: 2026-06-23
  - Excerpt: More customer data once looked like a competitive advantage. AI is exposing the risks of data built on inference, opacity, and extraction.
- [The real AI opportunity is creating new value](https://martech.org/the-real-ai-opportunity-is-creating-new-value.md)
  - Published: 2026-06-23
  - Last Modified: 2026-06-22
  - Excerpt: Cost savings are only the beginning. Learn how organizations move from AI-driven efficiency to entirely new sources of growth.
- [GEO is following the same path as early SEO](https://martech.org/geo-is-following-the-same-path-as-early-seo.md)
  - Published: 2026-06-23
  - Last Modified: 2026-06-22
  - Excerpt: SEO's history offers clues about which GEO tactics may endure, which may disappear, and why sustainable approaches matter most.
- [Advertisers may finally see who really touches their bid requests](https://martech.org/advertisers-may-finally-see-who-really-touches-their-bid-requests.md)
  - Published: 2026-06-23
  - Last Modified: 2026-06-22
  - Excerpt: IAB Tech Lab's proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a programmatic bid request.
- [Automation doesn’t eliminate vague objectives](https://martech.org/automation-doesnt-eliminate-vague-objectives.md)
  - Published: 2026-06-22
  - Last Modified: 2026-06-17
  - Excerpt: Your AI tools may be doing exactly what you asked. That doesn't mean they're doing what the business needs.
- [Ready or not, welcome to the era of the agentic CDP](https://martech.org/ready-or-not-welcome-to-the-era-of-the-agentic-cdp.md)
  - Published: 2026-06-22
  - Last Modified: 2026-06-17
  - Excerpt: Trying to navigating the shifts in the CDP market can feel dizzying. Here's what we learned from last week's agentic CDP news.
- [How to blend AI chatbots with high-touch sales](https://martech.org/how-to-blend-ai-chatbots-with-high-touch-sales.md)
  - Published: 2026-06-22
  - Last Modified: 2026-04-29
  - Excerpt: Not available
- [Build your AI skills with a useful home project](https://martech.org/build-your-ai-skills-with-a-useful-home-project.md)
  - Published: 2026-06-22
  - Last Modified: 2026-06-17
  - Excerpt: Don't wait for your company to figure out AI. Use personal projects to gain practical experience and uncover skills you can apply at work.
- [The real martech problem is not technology](https://martech.org/the-real-martech-problem-is-not-technology.md)
  - Published: 2026-06-19
  - Last Modified: 2026-06-09
  - Excerpt: A new survey suggests operational bottlenecks, not software limitations, are preventing marketers from acting on insights.
- [How to sustain creative testing without adding headcount](https://martech.org/how-to-sustain-creative-testing-without-adding-headcount.md)
  - Published: 2026-06-18
  - Last Modified: 2026-06-17
  - Excerpt: Build a repeatable system for creative experimentation using pre-vetted freelancers, modular briefs, and automated workflows.
- [What customers tell friends that marketers miss](https://martech.org/what-customers-tell-friends-that-marketers-miss.md)
  - Published: 2026-06-18
  - Last Modified: 2026-06-17
  - Excerpt: The strongest marketing messages address the frustrations and motivations customers rarely share directly. Here's how AI can help uncover them.
- [BlueConic acquires Blueshift as CDPs move from data to action](https://martech.org/blueconic-acquires-blueshift-as-cdps-move-from-data-to-action.md)
  - Published: 2026-06-17
  - Last Modified: 2026-06-17
  - Excerpt: AI agents that execute on the next best action are all the rage in CDP circles these days.
- [Managing your marketing content in the age of AI](https://martech.org/managing-your-marketing-content-in-the-age-of-ai.md)
  - Published: 2026-06-17
  - Last Modified: 2026-06-17
  - Excerpt: Erica Gunn, CMO of Canto, joins us to discuss how AI is both a problem and a solution for marketers drowning in content.
- [Adobe brings GEO to CX Enterprise with Adobe Brand Visibility](https://martech.org/adobe-brings-geo-to-cx-enterprise-with-adobe-brand-visibility.md)
  - Published: 2026-06-17
  - Last Modified: 2026-06-16
  - Excerpt: Adobe used its acquisition of Semrush to build a GEO tool with AI agents that recommend and implement optimizations to help LLM visibility.
- [The hidden fragility of performance marketing](https://martech.org/the-hidden-fragility-of-performance-marketing.md)
  - Published: 2026-06-17
  - Last Modified: 2026-06-15
  - Excerpt: The pursuit of measurable efficiency can leave brands vulnerable when competitors, platforms, or AI reshape customer discovery.
- [Databricks unveils CustomerLake, its agentic CDP](https://martech.org/databricks-unveils-customerlake-its-agentic-cdp.md)
  - Published: 2026-06-16
  - Last Modified: 2026-06-16
  - Excerpt: After weeks of speculation, Databricks entered the martech space with an agentic CDP built for an agentic era of marketing and shopping.
- [3 direct mail lessons for evaluating agentic commerce](https://martech.org/3-direct-mail-lessons-for-evaluating-agentic-commerce.md)
  - Published: 2026-06-16
  - Last Modified: 2026-06-09
  - Excerpt: Before committing to new platforms, identify what your brand will still own, measure, and control when agentic commerce changes.
- [Better prompts won’t fix your workslop problem](https://martech.org/better-prompts-wont-fix-your-workslop-problem.md)
  - Published: 2026-06-16
  - Last Modified: 2026-06-15
  - Excerpt: Training, guardrails, and prompt libraries can help reduce AI workslop. The bigger problem is how AI knowledge moves through your organization.
- [Salesforce acquires Fin, formerly known as Intercom](https://martech.org/salesforce-acquires-fin-formerly-known-as-intercom.md)
  - Published: 2026-06-15
  - Last Modified: 2026-06-15
  - Excerpt: Last month, Intercom became Fin. Now, it’s part of the Salesforce shopping spree for agentic AI platforms.
- [Why marketers need both MMM & MTA in 2026](https://martech.org/why-marketers-need-both-mmm-mta-in-2026.md)
  - Published: 2026-06-15
  - Last Modified: 2026-04-29
  - Excerpt: As tracking breaks down, combining top-down modeling with tactical attribution is becoming essential for budget decisions.
- [When AI is choosing, how is brand loyalty earned?](https://martech.org/when-ai-is-choosing-how-is-brand-loyalty-earned.md)
  - Published: 2026-06-15
  - Last Modified: 2026-06-09
  - Excerpt: Brand loyalty is becoming less about points and perks and more about the signals AI systems use to evaluate trust and relevance.
- [How CMOs can create clarity in an AI-excess enterprise](https://martech.org/how-cmos-can-create-clarity-in-an-ai-excess-enterprise.md)
  - Published: 2026-06-15
  - Last Modified: 2026-06-05
  - Excerpt: Customer feedback, AI insights, and market signals compete for attention. The challenge is knowing what deserves action.
- [Consumers are ready for AI, but many brands are not](https://martech.org/consumers-are-ready-for-ai-but-many-brands-are-not.md)
  - Published: 2026-06-12
  - Last Modified: 2026-06-09
  - Excerpt: New research shows buyers are ready for AI-powered experiences, while many organizations still struggle to deliver them.
- [Signal orchestration reveals which accounts are ready to buy](https://martech.org/signal-orchestration-reveals-which-accounts-are-ready-to-buy.md)
  - Published: 2026-06-11
  - Last Modified: 2026-06-05
  - Excerpt: Combine intent, engagement, firmographic, and buying committee signals to identify readiness and trigger more effective engagement.
- [How events are helping marketers cut through the noise](https://martech.org/how-events-are-helping-marketers-cut-through-the-noise.md)
  - Published: 2026-06-10
  - Last Modified: 2026-06-10
  - Excerpt: The noise on digital channels is driving marketers and their customers back to in-person events.
- [Marketing needs AI outcomes, not more AI pilots](https://martech.org/marketing-needs-ai-outcomes-not-more-ai-pilots.md)
  - Published: 2026-06-10
  - Last Modified: 2026-06-10
  - Excerpt: Learn how to identify high-value AI opportunities, prepare teams for adoption, and measure the outcomes that matter to the business.
- [Your AI portfolio isn’t an AI strategy](https://martech.org/your-ai-portfolio-isnt-an-ai-strategy.md)
  - Published: 2026-06-10
  - Last Modified: 2026-06-05
  - Excerpt: Learn the four questions that reveal whether your AI efforts are creating lasting value or simply generating activity.
- [Gartner finds CMOs spending more on digital and acquisition](https://martech.org/gartner-finds-cmos-spending-more-on-digital-and-acquisition.md)
  - Published: 2026-06-10
  - Last Modified: 2026-06-08
  - Excerpt: CMOs are spending more on digital media and acquisition as consumers grow more skeptical of AI-generated content and its value.
- [The martech categories hit hardest by AI agents](https://martech.org/the-martech-categories-hit-hardest-by-ai-agents.md)
  - Published: 2026-06-10
  - Last Modified: 2026-06-09
  - Excerpt: The SaaStr API report card reveals which platforms are agent-ready — and which are at risk of being replaced
- [AI skills: The next layer of marketing automation](https://martech.org/ai-skills-the-next-layer-of-marketing-automation.md)
  - Published: 2026-06-10
  - Last Modified: 2026-06-04
  - Excerpt: Learn how to install, deploy, and brand AI skills to turn generic chatbots into your agency’s custom, scalable operating system.
- [OpenAI tests multi-advertiser ad placements in ChatGPT](https://martech.org/openai-tests-multi-advertiser-ad-placements-in-chatgpt.md)
  - Published: 2026-06-09
  - Last Modified: 2026-06-09
  - Excerpt: OpenAI is testing multi-advertiser placements in ChatGPT while adding new targeting and campaign tools that expand its ad platform.
- [How to refresh your brand without losing your audience ](https://martech.org/how-to-refresh-your-brand-without-losing-your-audience.md)
  - Published: 2026-06-09
  - Last Modified: 2026-06-05
  - Excerpt: Evolve your brand’s look and messaging while keeping the familiarity and trust your audience expects.
- [Stop treating search and video as separate teams](https://martech.org/stop-treating-search-and-video-as-separate-teams.md)
  - Published: 2026-06-08
  - Last Modified: 2026-06-08
  - Excerpt: The strongest campaigns connect creative, media, search, and measurement into a single demand generation strategy.
- [How AI is turning lead scoring into a decision engine](https://martech.org/how-ai-is-turning-lead-scoring-into-a-decision-engine.md)
  - Published: 2026-06-08
  - Last Modified: 2026-04-29
  - Excerpt: Predictive models and real-time signals are replacing static scoring, helping sales focus on leads most likely to convert.
- [Employee advocacy is a growth engine for technical B2B](https://martech.org/employee-advocacy-is-a-growth-engine-for-technical-b2b.md)
  - Published: 2026-06-08
  - Last Modified: 2026-06-03
  - Excerpt: Buyers trust practitioners more than corporate messaging. Employee advocacy helps technical B2B brands build authority and visibility.
- [Brands want to be in and out of the closet for Pride Month](https://martech.org/brands-want-to-be-in-and-out-of-the-closet-for-pride-month.md)
  - Published: 2026-06-05
  - Last Modified: 2026-06-05
  - Excerpt: Many brands ditched public Pride support while quietly continuing to market to LGBTQ+ consumers.
- [Why platform certification doesn’t equal martech transformation](https://martech.org/why-platform-certification-doesnt-equal-martech-transformation.md)
  - Published: 2026-06-05
  - Last Modified: 2026-06-03
  - Excerpt: The biggest risk in martech implementation may be confusing product expertise with operational competence.
- [Marketing measurement is breaking under its own complexity](https://martech.org/marketing-measurement-is-breaking-under-its-own-complexity.md)
  - Published: 2026-06-05
  - Last Modified: 2026-06-04
  - Excerpt: More tools, more channels, and more data have left many marketers struggling to connect activity to outcomes.
- [AI agents can’t help if they can’t see your marketing data](https://martech.org/ai-agents-cant-help-if-they-cant-see-your-marketing-data.md)
  - Published: 2026-06-04
  - Last Modified: 2026-06-04
  - Excerpt: MCP solves the infrastructure problem that kept AI agents stuck at the analysis stage. But raw access to a live ad account is a liability without the guardrails a platform like Optmyzr provides.
- [Snowflake’s new AI tools target a marketing pain point](https://martech.org/snowflakes-new-ai-tools-target-a-marketing-pain-point.md)
  - Published: 2026-06-04
  - Last Modified: 2026-06-04
  - Excerpt: The company is building a platform that lets marketers use AI across the customer journey while maintaining governance, privacy, and data quality.
- [How to make vibe coding sustainable inside the enterprise](https://martech.org/how-to-make-vibe-coding-sustainable-inside-the-enterprise.md)
  - Published: 2026-06-04
  - Last Modified: 2026-06-03
  - Excerpt: AI-generated code moves fast, but organizations still need governance, validation, documentation, and long-term maintenance workflows.
- [Why “it’s just SEO” could cost the industry billions](https://martech.org/why-its-just-seo-could-cost-the-industry-billions.md)
  - Published: 2026-06-03
  - Last Modified: 2026-06-02
  - Excerpt: Treating generative search as business as usual risks shrinking the very market search marketers should be expanding.
- [Salesforce pushes agentic marketing from planning to pipeline](https://martech.org/salesforce-pushes-agentic-marketing-from-planning-to-pipeline.md)
  - Published: 2026-06-03
  - Last Modified: 2026-06-02
  - Excerpt: Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels.
- [Customer portals, more AI in HubSpot’s April update](https://martech.org/customer-portals-more-ai-in-hubspots-april-update.md)
  - Published: 2026-06-03
  - Last Modified: 2026-05-29
  - Excerpt: April’s HubSpot updates focused on reducing friction for your team and your customers. Here’s what you need to know.
- [How to activate first-party data across the B2B journey](https://martech.org/how-to-activate-first-party-data-across-the-b2b-journey.md)
  - Published: 2026-06-03
  - Last Modified: 2026-06-01
  - Excerpt: Behavioral signals, intent data, and AI can improve personalization, sales alignment, and pipeline performance across complex buying journeys.
- [Why your best campaign may not deserve more budget](https://martech.org/why-your-best-campaign-may-not-deserve-more-budget.md)
  - Published: 2026-06-02
  - Last Modified: 2026-06-02
  - Excerpt: Doubling spend on a winning campaign can drive costs instead of revenue if there is no new demand to capture.
- [Scale gets you in the door, but workflows keep you embedded](https://martech.org/scale-gets-you-in-the-door-but-workflows-keep-you-embedded.md)
  - Published: 2026-06-02
  - Last Modified: 2026-06-01
  - Excerpt: AI makes software easier to replicate. The vendors that last become part of how customers operate every day.
- [What happens to Marketing Cloud as the data layer takes charge at Salesforce?](https://martech.org/what-happens-to-marketing-cloud-as-the-data-layer-takes-charge-at-salesforce.md)
  - Published: 2026-06-02
  - Last Modified: 2026-05-29
  - Excerpt: Salesforce reported a strong quarter, but marketing is taking a back seat to data and AI.
- [Can marketers navigate AI search’s trust cliff?](https://martech.org/can-marketers-navigate-ai-searchs-trust-cliff.md)
  - Published: 2026-06-02
  - Last Modified: 2026-06-01
  - Excerpt: New research reveals a growing gap between how often people use AI search and how much they trust it.
- [Agentforce needed a content layer, so Salesforce is buying Contentful](https://martech.org/agentforce-needed-a-content-layer-so-salesforce-is-buying-contentful.md)
  - Published: 2026-06-01
  - Last Modified: 2026-06-01
  - Excerpt: Salesforce wants enterprises to drop static, channel-specific content in favor of 1:1 experiences at scale. So it went shopping.
- [Consumers like AI content until they know it’s AI](https://martech.org/consumers-like-ai-content-until-they-know-its-ai.md)
  - Published: 2026-06-01
  - Last Modified: 2026-06-01
  - Excerpt: Consumers often prefer AI-generated content when it is unlabeled, but trust drops sharply once they learn AI created it.
- [How to balance data control and real-time personalization](https://martech.org/how-to-balance-data-control-and-real-time-personalization.md)
  - Published: 2026-06-01
  - Last Modified: 2026-04-29
  - Excerpt: Warehouse native CDPs promise cleaner data, but marketers need new strategies to deliver fast, relevant experiences.
- [Why marketing measurement needs triangulation](https://martech.org/why-marketing-measurement-needs-triangulation.md)
  - Published: 2026-06-01
  - Last Modified: 2026-05-29
  - Excerpt: Effective measurement depends on connecting signals across MMM, attribution, and incrementality instead of forcing a single source of truth.
- [How to prove marketing impact when attribution goes dark](https://martech.org/how-to-prove-marketing-impact-when-attribution-goes-dark.md)
  - Published: 2026-06-01
  - Last Modified: 2026-05-29
  - Excerpt: As referral data disappears, this framework helps you measure marketing momentum without relying on perfect tracking.
- [McKinsey frames AI 2.0; Positionless Marketing delivers it](https://martech.org/mckinsey-frames-ai-2-0-positionless-marketing-delivers-it.md)
  - Published: 2026-06-01
  - Last Modified: 2026-05-28
  - Excerpt: AI 1.0 saved time. AI 2.0 makes money. The marketers who win will be Positionless.
- [Google adds AI shopping insights to Merchant Center](https://martech.org/google-adds-ai-shopping-insights-to-merchant-center.md)
  - Published: 2026-05-29
  - Last Modified: 2026-05-29
  - Excerpt: Google is giving retailers new AI visibility metrics in Merchant Center, offering a closer look at how products surface in conversational shopping results.
- [How to use B2B PR to shape what AI recommends](https://martech.org/how-to-use-b2b-pr-to-shape-what-ai-recommends.md)
  - Published: 2026-05-29
  - Last Modified: 2026-05-28
  - Excerpt: AI answers often surface only a handful of vendors. Learn how to improve your B2B brand’s visibility and shape how AI systems frame it.
- [The marketer’s new playbook for AI-powered competitive intelligence](https://martech.org/the-marketers-new-playbook-for-ai-powered-competitive-intelligence.md)
  - Published: 2026-05-29
  - Last Modified: 2026-05-28
  - Excerpt: Competitor analysis goes beyond dashboards and weekly reports. Here’s how to use AI to think ahead instead of catching up.
- [AI is powering the loss of marketing jobs](https://martech.org/ai-is-powering-the-loss-of-marketing-jobs.md)
  - Published: 2026-05-29
  - Last Modified: 2026-05-28
  - Excerpt: 47% of B2B companies reduced marketing roles due to AI, often by quietly eliminating backfills rather than announcing layoffs.
- [AI is not the skill email marketers need most](https://martech.org/ai-is-not-the-skill-email-marketers-need-most.md)
  - Published: 2026-05-28
  - Last Modified: 2026-05-27
  - Excerpt: The most valuable email marketers know how to apply AI across automation, personalization, analytics, testing, and customer journeys.
- [AI agents are exposing martech’s weak point](https://martech.org/ai-agents-are-exposing-martechs-weak-point.md)
  - Published: 2026-05-28
  - Last Modified: 2026-05-27
  - Excerpt: A new API report card reveals major gaps in the systems marketers depend on for automation and AI workflows.
- [3 things you must know to get AI-native advertising right](https://martech.org/3-things-you-must-know-to-get-ai-native-advertising-right.md)
  - Published: 2026-05-28
  - Last Modified: 2026-05-27
  - Excerpt: Conversational AI is reshaping advertising through real-time recommendations, dynamic creative, and autonomous optimization.
- [AI won’t save a broken organization](https://martech.org/ai-wont-save-a-broken-organization.md)
  - Published: 2026-05-27
  - Last Modified: 2026-05-27
  - Excerpt: Not available
- [The 5 myths of marketing leverage](https://martech.org/the-5-myths-of-marketing-leverage.md)
  - Published: 2026-05-27
  - Last Modified: 2026-05-26
  - Excerpt: Most marketing activity creates attention. The campaigns that earn trust and action are built on genuine customer understanding.
- [How to avoid tone-deaf executive listening tours](https://martech.org/how-to-avoid-tone-deaf-executive-listening-tours.md)
  - Published: 2026-05-27
  - Last Modified: 2026-05-26
  - Excerpt: Organizations say they value feedback, but employees and customers notice when leadership listens without taking action.
- [IAB Tech Lab tackles the growing AI bot problem](https://martech.org/iab-tech-lab-tackles-the-growing-ai-bot-problem.md)
  - Published: 2026-05-27
  - Last Modified: 2026-05-26
  - Excerpt: New guidance from IAB Tech Lab aims to help publishers and content owners decide how to manage AI crawlers, bots, and other non-human traffic.
- [AI can scale B2B sales, but only people can build trust](https://martech.org/ai-can-scale-sales-but-it-cant-build-trust.md)
  - Published: 2026-05-26
  - Last Modified: 2026-05-22
  - Excerpt: Automation dominates modern B2B selling, but the deals that matter most still close through human relationships.
- [The real risk of AI is marketing commoditization](https://martech.org/the-real-risk-of-ai-is-marketing-commoditization.md)
  - Published: 2026-05-26
  - Last Modified: 2026-05-22
  - Excerpt: AI can speed up every marketing team. The bigger challenge is avoiding commoditization when everyone uses the same tools.
- [Why martech stacks are getting messier](https://martech.org/why-martech-stacks-are-getting-messier.md)
  - Published: 2026-05-26
  - Last Modified: 2026-05-22
  - Excerpt: Companies may be avoiding expensive platform migrations, but they're creating a growing integration and complexity problem.
- [The AI marketing advantage hiding in your metadata](https://martech.org/the-ai-marketing-advantage-hiding-in-your-metadata.md)
  - Published: 2026-05-22
  - Last Modified: 2026-05-22
  - Excerpt: Companies that organize and structure metadata have a major edge in AI-powered search and personalization.
- [What Intuit’s layoffs mean for Mailchimp customers](https://martech.org/what-intuits-layoffs-mean-for-mailchimp-customers.md)
  - Published: 2026-05-22
  - Last Modified: 2026-05-22
  - Excerpt: Mailchimp is not shutting down, but Intuit’s latest comments suggest the platform is entering a very different phase.
- [Consumers want AI ads with a human touch](https://martech.org/consumers-want-ai-ads-with-a-human-touch.md)
  - Published: 2026-05-22
  - Last Modified: 2026-05-22
  - Excerpt: New research finds consumers accept AI in marketing when it adds value, but many reject ads that feel generic, intrusive, or emotionally hollow.
- [In agentic commerce, your brand promise must be provable](https://martech.org/in-agentic-commerce-your-brand-promise-must-be-provable.md)
  - Published: 2026-05-22
  - Last Modified: 2026-05-21
  - Excerpt: Consumers may choose brands emotionally, but AI agents will evaluate pricing, service, delivery, and loyalty value.
- [Bad AI customer agent bots are a growing brand risk](https://martech.org/bad-ai-customer-agent-bots-are-a-growing-brand-risk.md)
  - Published: 2026-05-21
  - Last Modified: 2026-05-20
  - Excerpt: 74% of enterprises that deployed AI customer agents have rolled them back after governance failures damaged CX and trust.
- [Your company may be slow with AI, but you can’t afford to be](https://martech.org/your-company-may-be-slow-with-ai-but-you-cant-afford-to-be.md)
  - Published: 2026-05-21
  - Last Modified: 2026-05-20
  - Excerpt: Experimenting with AI now gives you the advantage when everyone else tries to catch up.
- [Marketing teams must own AI or workslop will take over](https://martech.org/marketing-teams-must-own-ai-or-workslop-will-take-over.md)
  - Published: 2026-05-21
  - Last Modified: 2026-05-20
  - Excerpt: AI mandates without structure are creating workslop across marketing teams. Here’s how to build a smarter adoption strategy.
- [Your campaigns span 12 channels. Why does it feel like 12 jobs?](https://martech.org/your-campaigns-span-12-channels-why-does-it-feel-like-12-jobs.md)
  - Published: 2026-05-21
  - Last Modified: 2026-05-19
  - Excerpt: The cross-channel ad ops problem is real and mostly ignored. Here's what it's costing performance marketers — and what's actually changing.
- [What’s the future of AI and RCS in mobile messaging?](https://martech.org/whats-the-future-of-ai-and-rcs-in-mobile-messaging.md)
  - Published: 2026-05-20
  - Last Modified: 2026-05-20
  - Excerpt: Consumers are caught in a battle between volume and relevance when it comes to messages, and AI can either help or hurt the problem.
- [B2B buyers trust AI less than marketers think](https://martech.org/b2b-buyers-trust-ai-less-than-marketers-think.md)
  - Published: 2026-05-20
  - Last Modified: 2026-05-19
  - Excerpt: Gartner research shows buyers want AI speed, but they still turn to humans for confidence and validation.
- [Why relevance now beats reach in the AI-driven buyer journey](https://martech.org/why-relevance-now-beats-reach-in-the-ai-driven-buyer-journey-2.md)
  - Published: 2026-05-20
  - Last Modified: 2026-05-19
  - Excerpt: As AI changes discovery, brands need clearer messaging, stronger credibility signals, and content built for influence, not just visibility.
- [Marketing silos are the symptom, not the problem](https://martech.org/connected-marketing-begins-beyond-the-campaign.md)
  - Published: 2026-05-20
  - Last Modified: 2026-05-19
  - Excerpt: Campaign-based execution created disconnected teams, tools, and data. AI is enabling a more unified operating model.
- [Why some teams launch faster](https://martech.org/why-some-teams-launch-faster.md)
  - Published: 2026-05-20
  - Last Modified: 2026-05-12
  - Excerpt: New global research data reveals the tech gap quietly costing teams speed, revenue, and competitive ground.
- [What marketing can learn from IT about running complex technology](https://martech.org/what-marketing-can-learn-from-it-about-running-complex-technology.md)
  - Published: 2026-05-19
  - Last Modified: 2026-05-18
  - Excerpt: Martech stacks have outgrown project-based management. Marketing teams need stronger ownership, governance, and service models.
- [Risks to look out for when using vibe coding to replace SaaS](https://martech.org/risks-to-look-out-for-when-using-vibe-coding-to-replace-saas.md)
  - Published: 2026-05-19
  - Last Modified: 2026-05-18
  - Excerpt: Vibe coding can replace SaaS tools fast, but risks in security, integration and maintenance can quickly outweigh the savings.
- [Customer experience outweighs brand in AI-assisted shopping](https://martech.org/customer-experience-outweighs-brand-in-ai-assisted-shopping.md)
  - Published: 2026-05-19
  - Last Modified: 2026-05-18
  - Excerpt: AI recommendation engines rely on reviews, comparisons, and customer signals to decide which brands to surface and trust.
- [GA4 now tracks AI chatbot traffic automatically](https://martech.org/ga4-now-tracks-ai-chatbot-traffic-automatically.md)
  - Published: 2026-05-19
  - Last Modified: 2026-05-18
  - Excerpt: Google Analytics just made it easier to see how much traffic AI assistants are sending to your website.
- [Publicis buys LiveRamp to build agentic AI capabilities on proprietary data](https://martech.org/publicis-buys-liveramp-to-build-agentic-ai-capabilities-on-proprietary-data.md)
  - Published: 2026-05-18
  - Last Modified: 2026-05-18
  - Excerpt: Data was nice, but high-value, proprietary data you can use to train AI agents is even better.
- [AI made marketers faster, but organizations stayed the same](https://martech.org/ai-made-marketers-faster-but-organizations-stayed-the-same.md)
  - Published: 2026-05-18
  - Last Modified: 2026-05-15
  - Excerpt: AI tools improved how specialists work, but most organizations still operate through the same approvals, handoffs, and bottlenecks.
- [How to make your content visible to AI buying agents](https://martech.org/how-to-make-your-content-visible-to-ai-buying-agents.md)
  - Published: 2026-05-18
  - Last Modified: 2026-04-29
  - Excerpt: As AI agents start shortlisting vendors, structured, machine-readable content will determine which brands even get considered.
- [10 of the most insightful quotes from the May 2026 MarTech Conference](https://martech.org/10-of-the-most-insightful-quotes-from-the-may-2026-martech-conference.md)
  - Published: 2026-05-18
  - Last Modified: 2026-05-15
  - Excerpt: More than soundbites, these 10 quotes reflect the the real-world pressures facing marketing leaders today.
- [AI is moving too fast for static strategies](https://martech.org/ai-is-moving-too-fast-for-static-strategies.md)
  - Published: 2026-05-18
  - Last Modified: 2026-05-15
  - Excerpt: The companies pulling ahead with AI are not predicting the future better than everyone else, they are learning and adapting faster in real time.
- [Marketing is entering its ‘air traffic control’ era](https://martech.org/marketing-is-entering-its-air-traffic-control-era.md)
  - Published: 2026-05-18
  - Last Modified: 2026-05-12
  - Excerpt: Adapting to customer journeys that increasingly resemble competing AI systems interpreting trust, risk, intent, and identity in real time.
- [The AI search shift changing B2B marketing metrics](https://martech.org/the-ai-search-shift-changing-b2b-marketing-metrics.md)
  - Published: 2026-05-15
  - Last Modified: 2026-05-15
  - Excerpt: Website traffic is losing ground as the primary success metric while AI visibility and lead quality take center stage.
- [5 reasons branding belongs in your GTM strategy](https://martech.org/5-reasons-branding-belongs-in-your-gtm-strategy.md)
  - Published: 2026-05-15
  - Last Modified: 2026-05-14
  - Excerpt: From sales alignment to customer retention, a clear brand strategy helps companies grow faster and compete more effectively.
- [Why scaling creative is really a leadership challenge](https://martech.org/why-scaling-creative-is-really-a-leadership-challenge.md)
  - Published: 2026-05-15
  - Last Modified: 2026-05-14
  - Excerpt: Automation can increase output, but creative effectiveness depends on operational discipline and strategic clarity.
- [Build a martech stack that makes it easy to manage your brand](https://martech.org/build-a-martech-stack-that-makes-it-easy-to-manage-your-brand.md)
  - Published: 2026-05-15
  - Last Modified: 2026-05-14
  - Excerpt: Struggling with brand consistency? The solution isn't necessarily more tools. It's the right tools, assembled and aligned with intention.
- [Why AI makes brand leadership more important](https://martech.org/why-ai-makes-brand-leadership-more-important.md)
  - Published: 2026-05-14
  - Last Modified: 2026-05-13
  - Excerpt: Companies without clear brand relevance and long-term strategic stewardship risk losing AI visibility and differentiation.
- [The 4 marketing metrics that matter in the boardroom](https://martech.org/the-4-marketing-metrics-that-matter-in-the-boardroom.md)
  - Published: 2026-05-14
  - Last Modified: 2026-05-13
  - Excerpt: CMOs can lose credibility when they rely on analytics theater. Focus board conversations on the metrics tied to revenue and profitability.
- [A challenger brand takes on the stacks](https://martech.org/a-challenger-brand-takes-on-the-stacks.md)
  - Published: 2026-05-13
  - Last Modified: 2026-05-13
  - Excerpt: Stacks built on best-pf=breed tools carry an integration tax on top of brittle APIs that lead to data loss. Is there a better way?
- [Coca-Cola and partners pushing for new measurement standard](https://martech.org/coca-cola-and-partners-pushing-for-new-measurement-standard.md)
  - Published: 2026-05-13
  - Last Modified: 2026-05-11
  - Excerpt: The advertising leader and its partners aim to help marketers with one of today's most significant challenges. But details are sketchy.
- [How signal-based outreach is changing outbound](https://martech.org/how-signal-based-outreach-is-changing-outbound.md)
  - Published: 2026-05-13
  - Last Modified: 2026-05-12
  - Excerpt: Move beyond generic cold outreach and generate more qualified engagement with signal-based outbound strategies.
- [4 questions you should ask to catch programmatic ad fraud](https://martech.org/4-questions-you-should-ask-to-catch-programmatic-ad-fraud.md)
  - Published: 2026-05-13
  - Last Modified: 2026-05-12
  - Excerpt: Programmatic fraud often hides behind opaque supply paths, weak verification, and poorly curated CTV inventory.
- [The dangerous gap between AI output and actual understanding](https://martech.org/the-dangerous-gap-between-ai-output-and-actual-understanding.md)
  - Published: 2026-05-12
  - Last Modified: 2026-05-11
  - Excerpt: AI makes it easier than ever to produce impressive work. It’s also making it harder to tell who actually understands the strategy behind it.
- [Last-click attribution rewards the wrong work in an AI-first world](https://martech.org/last-click-attribution-rewards-the-wrong-work-in-an-ai-first-world.md)
  - Published: 2026-05-12
  - Last Modified: 2026-05-11
  - Excerpt: AI is making marketing influence harder to track. Here’s how to avoid misleading attribution data and make better investment decisions.
- [CMOs are buying AI that their organization isn’t ready for](https://martech.org/cmos-are-buying-ai-that-their-organization-isnt-ready-for.md)
  - Published: 2026-05-12
  - Last Modified: 2026-05-11
  - Excerpt: A new Gartner survey finds most marketing organizations are investing heavily in AI while lacking the processes and infrastructure to scale it successfully.
- [Medallia survived, but the real story should worry marketers](https://martech.org/medallia-survived-but-the-real-story-should-worry-marketers.md)
  - Published: 2026-05-11
  - Last Modified: 2026-05-08
  - Excerpt: Medallia’s debt crisis reveals how private equity ownership can quietly reshape the software marketers depend on
- [How OSI could finally fix ABM’s biggest data problem](https://martech.org/how-osi-could-finally-fix-abms-biggest-data-problem.md)
  - Published: 2026-05-11
  - Last Modified: 2026-04-29
  - Excerpt: A new standard aims to unify fragmented data, helping ABM programs deliver coordinated, real-time experiences across tools.
- [Your team has already voted on your martech stack](https://martech.org/your-team-has-already-voted-on-your-martech-stack.md)
  - Published: 2026-05-11
  - Last Modified: 2026-05-08
  - Excerpt: When marketing teams lose faith in enterprise platforms, unofficial tools and hidden workflows take over.
- [You could already have the data AI needs to deliver value](https://martech.org/you-could-already-have-the-data-ai-needs-to-deliver-value.md)
  - Published: 2026-05-11
  - Last Modified: 2026-05-08
  - Excerpt: The challenge is no longer collecting information, but making organizational knowledge accessible when decisions happen.
- [Winning the next era of local visibility: How AI is changing local search](https://martech.org/winning-the-next-era-of-local-visibility-how-ai-is-changing-local-search.md)
  - Published: 2026-05-11
  - Last Modified: 2026-05-06
  - Excerpt: Learn how to optimize for AI-driven discovery across Google Search, Maps, and Gemini in this exclusive webinar with SOCi and Google.
- [AI SEO punishes lazy marketing strategies](https://martech.org/ai-seo-punishes-lazy-marketing-strategies__trashed.md)
  - Published: 2026-05-07
  - Last Modified: 2026-05-08
  - Excerpt: AI-driven search draws on broader signals, exposing gaps in fragmented campaigns and favoring brands with a consistent, cross-channel presence.
- [AI use and fatigue growing among consumers](https://martech.org/ai-use-and-fatigue-growing-among-consumers.md)
  - Published: 2026-05-08
  - Last Modified: 2026-05-08
  - Excerpt: New report shows consumers are using AI more, which likely explains growing skepticism about its accuracy, automation, and influence.
- [How to build content your competitors cannot copy](https://martech.org/how-to-build-content-your-competitors-cannot-copy.md)
  - Published: 2026-05-08
  - Last Modified: 2026-05-07
  - Excerpt: Learn how to turn internal expertise into content that stands out in a sea of AI generated sameness.
- [How video helps you build better AI content with RAG](https://martech.org/how-video-helps-you-build-better-ai-content-with-rag.md)
  - Published: 2026-05-08
  - Last Modified: 2026-05-07
  - Excerpt: Use video interviews, transcripts, and retrieval-augmented generation workflows to create more original and differentiated content.
- [Gmail’s AI Inbox may redefine deliverability](https://martech.org/gmails-ai-inbox-may-redefine-deliverability.md)
  - Published: 2026-05-08
  - Last Modified: 2026-05-07
  - Excerpt: AI-generated summaries and prioritization could determine which emails actually get seen and which disappear into the background.
- [Amplitude and Statsig deal raises questions for customers](https://martech.org/amplitude-and-statsig-deal-raises-questions-for-customers.md)
  - Published: 2026-05-08
  - Last Modified: 2026-05-07
  - Excerpt: Amplitude gets the Statsig platform and customers, but OpenAI keeps the team that built the technology.
- [How to earn customer trust in the age of AI](https://martech.org/how-to-earn-customer-trust-in-the-age-of-ai.md)
  - Published: 2026-05-07
  - Last Modified: 2026-05-06
  - Excerpt: Strong customer relationships are built through consistent actions, shared goals, and a genuine commitment to customer success.
- [Why AI personalization strategies fail](https://martech.org/why-ai-personalization-strategies-fail.md)
  - Published: 2026-05-07
  - Last Modified: 2026-05-06
  - Excerpt: Most personalization plans collapse during execution because operational realities don't match the vision.
- [Moving beyond silos to align complex customer journeys](https://martech.org/moving-beyond-silos-to-align-complex-customer-journeys.md)
  - Published: 2026-05-07
  - Last Modified: 2026-05-06
  - Excerpt: Complex campaigns break down when platforms, channels, and data flows fall out of sync. Martech helps keep customer journeys aligned.
- [AI SEO punishes lazy marketing strategies](https://martech.org/ai-seo-punishes-lazy-marketing-strategies.md)
  - Published: 2026-05-07
  - Last Modified: 2026-04-30
  - Excerpt: AI-driven search draws on broader signals, exposing gaps in fragmented campaigns and favoring brands with a consistent, cross-channel presence.
- [Twilio launches conversation layer to unify AI and human interactions](https://martech.org/twilio-launches-conversation-layer-to-unify-ai-and-human-interactions.md)
  - Published: 2026-05-06
  - Last Modified: 2026-05-05
  - Excerpt: New platform capabilities aim to connect data, channels, and agents so customer conversations carry context across every interaction.
- [Data quality will make or break your lead gen strategy](https://martech.org/data-quality-will-make-or-break-your-lead-gen-strategy.md)
  - Published: 2026-05-06
  - Last Modified: 2026-05-06
  - Excerpt: Not available
- [Why AI agent adoption is creating unseen risk across the enterprise](https://martech.org/ai-risk-management.md)
  - Published: 2026-05-06
  - Last Modified: 2026-04-27
  - Excerpt: From compliance exposure to lost revenue, weak governance is turning AI gains into hidden liabilities.
- [Why performance marketing needs more than ROAS](https://martech.org/why-performance-marketing-needs-more-than-roas.md)
  - Published: 2026-05-06
  - Last Modified: 2026-05-05
  - Excerpt: Return on ad spend can’t explain growth. Here’s how to evaluate marketing’s true contribution to business outcomes.
- [Your Email A/B test winner might be lying (and it’s costing you)](https://martech.org/your-email-a-b-test-winner-might-be-lying-and-its-costing-you.md)
  - Published: 2026-05-06
  - Last Modified: 2026-05-05
  - Excerpt: Why single-metric wins, short test windows, and surface-level analysis in email marketing hold your program back — and what to do instead
- [AI is pushing copyright enforcement into DAM](https://martech.org/ai-is-pushing-copyright-enforcement-into-dam.md)
  - Published: 2026-05-06
  - Last Modified: 2026-05-05
  - Excerpt: From deepfakes to unlicensed assets, new risks are emerging. Learn how governance and workflows can keep them in check.
- [Martech 2026: AI drives a major industry reset](https://martech.org/martech-2026-ai-drives-a-major-industry-reset.md)
  - Published: 2026-05-05
  - Last Modified: 2026-05-05
  - Excerpt: Flat growth masks a deeper shift as AI moves to the center of value creation and forces a rethink of how martech stacks are built.
- [Digital video ad spend surges as AI and targeting reshape strategy](https://martech.org/digital-video-ad-spend-surges-as-ai-and-targeting-reshape-strategy.md)
  - Published: 2026-05-05
  - Last Modified: 2026-05-04
  - Excerpt: Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and measurable outcomes.
- [The intent data playbook is breaking down](https://martech.org/the-intent-data-playbook-is-breaking-down.md)
  - Published: 2026-05-05
  - Last Modified: 2026-05-04
  - Excerpt: When everyone targets the same in-market accounts, pipeline suffers. Learn how to build custom signals your competitors don’t have.
- [The third parties shaping your brand in AI search](https://martech.org/the-third-party-sites-shaping-your-brand-in-ai-search.md)
  - Published: 2026-05-05
  - Last Modified: 2026-05-04
  - Excerpt: AI answers are shaped by sources beyond your site. Understand which platforms matter and how to ensure your brand shows up accurately.
- [How marketing leaders are succeeding in the AI era](https://martech.org/how-marketing-leaders-are-succeeding-in-the-ai-era.md)
  - Published: 2026-05-04
  - Last Modified: 2026-05-01
  - Excerpt: Despite AI reshaping markets, most CMOs are still seen as execution-focused, creating a gap that threatens their strategic relevance.
- [How RevOps teams should adapt as martech and adtech converge](https://martech.org/how-revops-teams-should-adapt-as-martech-and-adtech-converge.md)
  - Published: 2026-05-04
  - Last Modified: 2026-04-29
  - Excerpt: As revenue tech stacks merge, B2B teams need new structures, shared metrics, and cross-functional pods to break silos and drive growth.
- [Why AI agents need decision authority](https://martech.org/data-sovereignty.md)
  - Published: 2026-05-04
  - Last Modified: 2026-04-27
  - Excerpt: Data sovereignty controls access, but decision architecture defines action. Beyond unifying data, a sovereign operating layer secures AI rights and prevents risk.
- [Why SaaS is moving from features to outcomes](https://martech.org/why-saas-is-moving-from-features-to-outcomes.md)
  - Published: 2026-05-04
  - Last Modified: 2026-05-01
  - Excerpt: AI is compressing feature value and shifting how SaaS gets priced. Outcomes now drive growth, differentiation, and monetization.
- [Why affiliate marketing still needs humans in the AI era](https://martech.org/why-affiliate-marketing-still-needs-humans-in-the-ai-era.md)
  - Published: 2026-05-01
  - Last Modified: 2026-04-30
  - Excerpt: As AI reshapes martech, affiliate programs highlight where human expertise still drives performance and results.
- [Can DAMs keep up as content demands outgrow workflows?](https://martech.org/can-dams-keep-up-as-content-demands-outgrow-workflows.md)
  - Published: 2026-05-01
  - Last Modified: 2026-04-28
  - Excerpt: New MarTech research shows that as asset volume and personalization increase, DAMs' focus must shift to content management at scale.
- [The art of doing more with less: The new marketing operations stack](https://martech.org/the-art-of-doing-more-with-less-the-new-marketing-operations-stack.md)
  - Published: 2026-05-01
  - Last Modified: 2026-04-29
  - Excerpt: Learn how to transform your MOps function from a support role into a proactive driver of business growth and innovation at the May 6th MarTech Conference.
- [Why we trust AI when it makes things up](https://martech.org/why-we-trust-ai-when-it-makes-things-up.md)
  - Published: 2026-05-01
  - Last Modified: 2026-04-30
  - Excerpt: As AI gets more fluent and human-like, our instincts to trust it are making catching hallucinations more difficult.
- [AI shopping hits a trust ceiling even as AI adoption rises](https://martech.org/ai-shopping-hits-a-trust-ceiling-even-as-ai-adoption-keeps-rising.md)
  - Published: 2026-05-01
  - Last Modified: 2026-04-30
  - Excerpt: Most consumers use AI to research products, but hesitation around payments shows a clear ceiling on how far AI commerce can go.
- [Your marketing automation isn’t broken, it’s overloaded](https://martech.org/your-marketing-automation-isnt-broken-its-overloaded.md)
  - Published: 2026-04-30
  - Last Modified: 2026-04-29
  - Excerpt: As workflows pile up, automation systems become harder to trust, slowing campaigns and creating inconsistent results.
- [AI moved forward, marketing did not](https://martech.org/ai-moved-forward-marketing-did-not.md)
  - Published: 2026-04-30
  - Last Modified: 2026-04-29
  - Excerpt: Marketers were early adopters of AI, but while it has evolved most teams are still stuck using it like a smarter autocomplete.
- [Delegated authority is the missing layer in the AI martech stack](https://martech.org/delegated-authority.md)
  - Published: 2026-04-30
  - Last Modified: 2026-04-27
  - Excerpt: Scaling AI without a clear governance layer risks uncoordinated liability. Delegated authority gives your agents the guardrails needed to act with confidence.
- [How to focus marketing on high-impact work](https://martech.org/how-to-focus-marketing-on-high-impact-work.md)
  - Published: 2026-04-29
  - Last Modified: 2026-04-29
  - Excerpt: If your marketing team spends too much time on low-effort, mind-numbing work, burnout is only one problem headed your way.
- [Salesforce launches Agentforce Operations to automate back-office work](https://martech.org/salesforce-launches-agentforce-operations-to-automate-back-office-work.md)
  - Published: 2026-04-29
  - Last Modified: 2026-04-28
  - Excerpt: New AI agents aim to cut manual tasks and speed up workflows across disconnected systems in the back office.
- [What vibe coding misses and what open source gets right](https://martech.org/what-vibe-coding-misses-and-what-open-source-gets-right.md)
  - Published: 2026-04-29
  - Last Modified: 2026-04-28
  - Excerpt: As AI-driven development accelerates, ownership and maintenance questions grow. Here’s how open source offers a path forward.
- [Things are not as bad as you think in marketing](https://martech.org/things-are-not-as-bad-as-you-think-in-marketing.md)
  - Published: 2026-04-29
  - Last Modified: 2026-04-28
  - Excerpt: From risk aversion to missed opportunities, negativity bias impacts marketing outcomes. Correct it with data, AI, and diverse perspectives.
- [The confidence layer: Building data foundations marketers can trust](https://martech.org/the-confidence-layer-building-data-foundations-marketers-can-trust.md)
  - Published: 2026-04-29
  - Last Modified: 2026-04-24
  - Excerpt: A shaky data foundation makes bold campaigns feel like a gamble. Learn how to fix technical debt and build a system that empowers your entire team.
- [Gartner: 40% of agentic AI projects will fail, making humans indispensable](https://martech.org/gartner-40-of-agentic-ai-projects-will-fail-making-humans-indispensable.md)
  - Published: 2026-04-29
  - Last Modified: 2026-04-21
  - Excerpt: The failure rate is not about technology. It is about the humans deploying it... and the ones missing from the equation entirely.
- [IAB Tech Lab updates OpenRTB to better define live content](https://martech.org/iab-tech-lab-updates-openrtb-to-better-define-live-content.md)
  - Published: 2026-04-28
  - Last Modified: 2026-04-27
  - Excerpt: New OpenRTB updates aim to clarify live content signals and pricing in programmatic as CTV and real-time inventory continue to grow.
- [10 lessons from real-world ESP migrations](https://martech.org/10-lessons-from-real-world-esp-migrations.md)
  - Published: 2026-04-28
  - Last Modified: 2026-04-27
  - Excerpt: ESP migrations impact data, workflows, and deliverability. Here’s how to plan, execute, and stabilize the transition without disrupting performance.
- [The martech investment nobody budgets for](https://martech.org/the-martech-investment-nobody-budgets-for.md)
  - Published: 2026-04-28
  - Last Modified: 2026-04-27
  - Excerpt: Martech performance depends on more than tools. Training, process, and data discipline determine whether your stack delivers results.
- [Vibe coding is hollowing out the martech stack fast](https://martech.org/vibe-coding-is-hollowing-out-the-martech-stack-fast.md)
  - Published: 2026-04-28
  - Last Modified: 2026-04-27
  - Excerpt: Marketers are replacing SaaS tools with AI-built alternatives, driving churn and shifting where real value in martech now lives.
- [Confident marketing starts with better data](https://martech.org/confident-marketing-starts-with-better-data.md)
  - Published: 2026-04-27
  - Last Modified: 2026-04-24
  - Excerpt: Data decay, dark funnel gaps, and identity issues limit visibility. Learn how to turn scattered signals into a connected, usable foundation.
- [Why contextual collaboration is replacing personalization](https://martech.org/why-contextual-collaboration-is-replacing-personalization.md)
  - Published: 2026-04-27
  - Last Modified: 2026-04-24
  - Excerpt: Prebuilt campaigns are losing ground to continuous decisioning. Marketing teams need systems that respond as context evolves.
- [What marketers need to know from Google Cloud Next ’26](https://martech.org/what-marketers-need-to-know-from-google-cloud-next-26.md)
  - Published: 2026-04-27
  - Last Modified: 2026-04-24
  - Excerpt: The biggest takeaway is Google's strategy for embedding its Gemini AI models into tools marketers already use.
- [Warehouse-native CDPs vs standalone platforms explained](https://martech.org/warehouse-native-cdps-vs-standalone-platforms-explained.md)
  - Published: 2026-04-27
  - Last Modified: 2026-03-23
  - Excerpt: Choosing between your data warehouse and a packaged CDP depends on control, speed and operational complexity.
- [Customers want personalized marketing. Why can’t most brands deliver?](https://martech.org/customers-want-personalized-marketing-why-cant-most-brands-deliver.md)
  - Published: 2026-04-27
  - Last Modified: 2026-04-23
  - Excerpt: Your customers may not use the phrase ‘personalized marketing,’ but they recognize it when it works.
- [How CRM became the backbone of customer engagement](https://martech.org/how-crm-became-the-backbone-of-customer-engagement.md)
  - Published: 2026-04-24
  - Last Modified: 2026-04-23
  - Excerpt: CRM now acts as an operating model for marketing, connecting data, teams, and decisions to improve engagement and business outcomes.
- [Why relevance now beats reach in the AI-driven buyer journey](https://martech.org/why-relevance-now-beats-reach-in-the-ai-driven-buyer-journey.md)
  - Published: 2026-04-24
  - Last Modified: 2026-04-23
  - Excerpt: Buyers are forming opinions before they click. Learn how to show up in AI answers, earn trust in peer networks, and influence decisions earlier.
- [15 HubSpot updates from March 2026 managers and admins need to know](https://martech.org/15-hubspot-updates-from-march-2026-managers-and-admins-need-to-know.md)
  - Published: 2026-04-24
  - Last Modified: 2026-04-22
  - Excerpt: The March updates focus on giving teams more flexibility, more precise control over automation and timing.
- [Consumers ditch the funnel as behavior gets more fluid](https://martech.org/consumers-ditch-the-funnel-as-behavior-gets-more-fluid.md)
  - Published: 2026-04-24
  - Last Modified: 2026-04-23
  - Excerpt: New data shows buyers jumping between watching, browsing, and buying, forcing marketers to rethink rigid funnel models.
- [From permission to personalization: Activating first-party data the right way](https://martech.org/from-permission-to-personalization-activating-first-party-data-the-right-way.md)
  - Published: 2026-04-24
  - Last Modified: 2026-04-17
  - Excerpt: On May 6th, learn how to activate first-party data to drive measurable results without compromising customer trust or safety.
- [LinkedIn’s AI is changing how content gets distributed](https://martech.org/linkedins-ai-is-changing-how-content-gets-distributed.md)
  - Published: 2026-04-23
  - Last Modified: 2026-04-23
  - Excerpt: LinkedIn’s latest AI changes are redefining how content gains reach, favoring expertise, consistency, and meaningful signals like saves.
- [Martech replacement is slowing, and that changes everything](https://martech.org/martech-replacement-is-slowing-and-that-changes-everything.md)
  - Published: 2026-04-23
  - Last Modified: 2026-04-21
  - Excerpt: New data shows martech replacement rates are dropping fast, signaling a shift from constant churn to a more cautious, efficiency-driven approach.
- [If your AI content feels generic, this is why](https://martech.org/if-your-ai-content-feels-generic-this-is-why.md)
  - Published: 2026-04-23
  - Last Modified: 2026-04-22
  - Excerpt: AI needs clear inputs to produce consistent outputs. Here’s how to structure brand voice so it works across prompts, tools, and teams.
- [A whole new way to think about TV advertising](https://martech.org/a-whole-new-way-to-think-about-tv-advertising.md)
  - Published: 2026-04-22
  - Last Modified: 2026-04-22
  - Excerpt: TV advertising has ruled the media roost for 75 years. Now, advances in targeting and product placement are re-writing the playbook.
- [B2B marketers are drowning in data but starving for insight](https://martech.org/b2b-marketers-are-drowning-in-data-but-starving-for-insight.md)
  - Published: 2026-04-22
  - Last Modified: 2026-04-21
  - Excerpt: Long sales cycles, weak attribution, and underused fundamentals are holding B2B teams back. Here’s where data breaks down.
- [How to choose the right research partner and get better B2B results](https://martech.org/how-to-choose-the-right-research-partner-and-get-better-b2b-results.md)
  - Published: 2026-04-22
  - Last Modified: 2026-04-21
  - Excerpt: Not all partners deliver. Learn how to evaluate audience access, subject matter expertise, and distribution commitment before you commit.
- [AI + human ingenuity: Where creative and technical teams meet](https://martech.org/ai-human-ingenuity-where-creative-and-technical-teams-meet.md)
  - Published: 2026-04-22
  - Last Modified: 2026-04-17
  - Excerpt: Integrating AI shouldn't mean breaking what works. On May 6, discover practical ways to sync your creative and tech teams while protecting your brand voice.
- [Microsoft updates ads platform for AI-driven discovery](https://martech.org/microsoft-updates-ads-platform-for-ai-driven-discovery.md)
  - Published: 2026-04-21
  - Last Modified: 2026-04-21
  - Excerpt: Microsoft is adding tools to help brands stay visible as AI agents take a bigger role in search, shopping, and decision-making.
- [Before you buy another AI tool, ask these 5 questions](https://martech.org/before-you-buy-another-ai-tool-ask-these-5-questions.md)
  - Published: 2026-04-21
  - Last Modified: 2026-04-20
  - Excerpt: Buying AI is easy. Making it work across data, workflows, and teams is not. Here’s how to evaluate tools before you invest.
- [5 B2B marketing tactics beyond lead generation](https://martech.org/5-b2b-marketing-tactics-beyond-lead-generation.md)
  - Published: 2026-04-21
  - Last Modified: 2026-04-20
  - Excerpt: High lead volume often hides deeper issues. Learn how to align your strategy with buyer behavior, intent, and long sales cycles.
- [Adobe rebrands Experience Cloud as ‘CX Enterprise,’ goes all-in on AI agents](https://martech.org/adobe-rebrands-experience-cloud-as-cx-enterprise-goes-all-in-on-ai-agents.md)
  - Published: 2026-04-20
  - Last Modified: 2026-04-20
  - Excerpt: Adobe Summit 2026 in Las Vegas reveals Adobe CX Enterprise, AI agents and new GenStudio modules to solve your content and data bottlenecks.
- [How to unify and orchestrate your B2B data to drive revenue](https://martech.org/how-to-unify-and-orchestrate-your-b2b-data-to-drive-revenue.md)
  - Published: 2026-04-20
  - Last Modified: 2026-04-17
  - Excerpt: Fragmented data breaks your go-to-market engine. Learn how to unify your B2B data, fix visibility gaps and drive more efficient revenue growth.
- [Marketing investment is a capital allocation decision](https://martech.org/marketing-investment-is-a-capital-allocation-decision.md)
  - Published: 2026-04-20
  - Last Modified: 2026-04-17
  - Excerpt: ROAS and CPA targets don’t tell you where to invest. Use marginal returns and contribution profit to guide smarter capital allocation decisions.
- [Is your AI readiness a mirage?](https://martech.org/is-your-ai-readiness-a-mirage.md)
  - Published: 2026-04-20
  - Last Modified: 2026-04-16
  - Excerpt: Everyone is rushing to apply AI, but foundational identity gaps, fraud and bad inputs are only being amplified, not solved, by models.
- [Synthetic research is a promise with a catch](https://martech.org/synthetic-research-is-a-promise-with-a-catch.md)
  - Published: 2026-04-17
  - Last Modified: 2026-04-16
  - Excerpt: Brands are rushing into AI-driven synthetic insights — but without governance and validation, results can mislead. Balance speed with accuracy.
- [AI’s shortlist is the new B2B battleground](https://martech.org/the-new-b2b-battleground-is-getting-on-ais-shortlist.md)
  - Published: 2026-04-17
  - Last Modified: 2026-04-16
  - Excerpt: G2’s latest research shows AI chatbots are now shaping B2B vendor visibility, shortlists and even final selections.
- [Reclaiming the power of the story — fueled by data and AI](https://martech.org/reclaiming-the-power-of-the-story-fueled-by-data-and-ai.md)
  - Published: 2026-04-17
  - Last Modified: 2026-04-14
  - Excerpt: High-volume automation can often dilute your brand’s voice. Join us on May 6 to learn how to use AI as a creative partner, not a replacement.
- [A 15-minute AI workflow to clean campaign data](https://martech.org/a-15-minute-ai-workflow-to-clean-campaign-data.md)
  - Published: 2026-04-17
  - Last Modified: 2026-04-16
  - Excerpt: Fix inconsistent names, titles and company fields using AI and a spreadsheet, improve personalization and segmentation before you launch.
- [AI’s impact on early-career marketers is reaching a crisis point](https://martech.org/we-need-to-talk-more-about-ais-impact-on-early-career-marketers.md)
  - Published: 2026-04-16
  - Last Modified: 2026-04-16
  - Excerpt: The entry-level hiring gap is widening as AI automates foundational tasks. How can leaders bridge the talent divide and protect the marketing pipeline?
- [Adobe and Canva releases push AI deeper into creative workflows](https://martech.org/adobe-and-canva-releases-push-ai-deeper-into-creative-workflows.md)
  - Published: 2026-04-16
  - Last Modified: 2026-04-16
  - Excerpt: Adobe and Canva are rolling out AI tools that turn design into conversation, intensifying competition and reshaping how marketers create.
- [Why your AI content feels inconsistent and how to fix it](https://martech.org/why-your-ai-content-feels-inconsistent-and-how-to-fix-it.md)
  - Published: 2026-04-16
  - Last Modified: 2026-04-15
  - Excerpt: Build a prompt system that keeps AI content on-brand. Learn how to use guardrails, references and structure to drive consistent, usable output.
- [Email platform decisions require more than the latest innovation](https://martech.org/email-platform-decisions-require-more-than-the-latest-innovation.md)
  - Published: 2026-04-16
  - Last Modified: 2026-04-15
  - Excerpt: From rapid innovation to stagnation to an AI resurgence, email keeps evolving. Use that history to make smarter platform decisions.
- [Salesforce redesigns platform for agent-driven automation](https://martech.org/salesforce-redesigns-platform-for-agent-driven-automation.md)
  - Published: 2026-04-15
  - Last Modified: 2026-04-15
  - Excerpt: Headless 360 exposes Salesforce data and workflows as APIs, making it easier for AI agents to automate tasks without relying on traditional user interfaces.
- [Lessons from a first-time CMO](https://martech.org/lessons-from-a-first-time-cmo.md)
  - Published: 2026-04-15
  - Last Modified: 2026-04-10
  - Excerpt: †he CMO roles offers a unique skillset and an equally unique ability to draw scrutiny. We talked to a first-time CMO about what he's learned.
- [IAB adopts Amazon framework to improve programmatic signals](https://martech.org/iab-adopts-amazon-framework-to-improve-programmatic-signals.md)
  - Published: 2026-04-15
  - Last Modified: 2026-04-14
  - Excerpt: A new open source framework helps buyers signal intent more clearly, reducing wasted bids across programmatic advertising.
- [Creating meaningful moments across the customer journey](https://martech.org/creating-meaningful-moments-across-the-customer-journey.md)
  - Published: 2026-04-15
  - Last Modified: 2026-04-14
  - Excerpt: Digital noise makes it harder than ever to connect. Join us on May 6 to learn how to scale your engagement without losing the human touch.
- [3 steps to guarantee multishoring success](https://martech.org/3-steps-to-guarantee-multishoring-success.md)
  - Published: 2026-04-15
  - Last Modified: 2026-04-14
  - Excerpt: Prepare your systems for multishore scale with three audits covering workflows, technology and stakeholder alignment.
- [3 AI shifts reshaping market research](https://martech.org/3-ai-shifts-reshaping-market-research.md)
  - Published: 2026-04-15
  - Last Modified: 2026-04-14
  - Excerpt: AI is gaining memory, security and self-validation capabilities, turning fragmented research into faster, more connected insight generation.
- [Google simplifies enhanced conversions in Ads](https://martech.org/google-simplifies-enhanced-conversions-in-ads.md)
  - Published: 2026-04-14
  - Last Modified: 2026-04-14
  - Excerpt: Google is streamlining enhanced conversions, improving accuracy while reducing setup complexity for advertisers
- [AI rewards brand meaning and punishes everything else](https://martech.org/ai-rewards-brand-meaning-and-punishes-everything-else.md)
  - Published: 2026-04-14
  - Last Modified: 2026-04-13
  - Excerpt: As AI reshapes discovery, brands built on transactions lose ground. Use this prompt to test and strengthen your brand’s visibility.
- [Take the 2026 State of Your Stack Survey](https://martech.org/take-the-2026-state-of-your-stack-survey.md)
  - Published: 2026-04-14
  - Last Modified: 2026-04-13
  - Excerpt: The martech landscape is shifting fast. Share your expertise in the 2026 survey to help the community benchmark AI, data and stack strategy.
- [How’s your martech stack shaping up?](https://martech.org/hows-your-martech-stack-shaping-up.md)
  - Published: 2026-04-14
  - Last Modified: 2026-04-13
  - Excerpt: Everyone thinks their martech stack is a little broken. But how broken, exactly — and compared to whom?
- [Marketing looks successful, but misses what matters](https://martech.org/marketing-looks-successful-but-misses-what-matters.md)
  - Published: 2026-04-14
  - Last Modified: 2026-04-13
  - Excerpt: Marketing's drift toward optics and internal validation, leaves teams disconnected from revenue and the fundamentals that drive real growth.
- [How Google’s removal tools work for SEO and reputation management](https://martech.org/how-googles-removal-tools-work-for-seo-and-reputation-management.md)
  - Published: 2026-04-14
  - Last Modified: 2026-04-13
  - Excerpt: A practitioner’s guide to deindexing, removal requests, and managing client search results.
- [AI search adoption splits along income lines](https://martech.org/ai-search-adoption-splits-along-income-lines.md)
  - Published: 2026-04-13
  - Last Modified: 2026-04-13
  - Excerpt: Higher-value audiences are adopting AI faster, fragmenting search behavior and reshaping decisions before the click.
- [3 KPIs that prove Marketing Ops drives revenue impact](https://martech.org/3-kpis-that-prove-marketing-ops-drives-revenue-impact.md)
  - Published: 2026-04-13
  - Last Modified: 2026-04-10
  - Excerpt: The right metrics connect marketing operations to pipeline, efficiency and financial outcomes the C-suite recognizes.
- [What happens when sales drives your content](https://martech.org/what-happens-when-sales-drives-your-content.md)
  - Published: 2026-04-13
  - Last Modified: 2026-04-10
  - Excerpt: Sales input is valuable, but without a clear strategy, content becomes fragmented and hard to scale. Learn a better approach.
- [Are you buying simplicity or dependency in CreativeOps?](https://martech.org/are-you-buying-simplicity-or-dependency-in-creativeops.md)
  - Published: 2026-04-13
  - Last Modified: 2026-04-10
  - Excerpt: What looks unified in CreativeOps can hide layered dependencies that affect cost, control and performance as your operation scales.
- [A framework for auditing generative AI outputs pre-launch](https://martech.org/a-framework-for-auditing-generative-ai-outputs-pre-launch.md)
  - Published: 2026-04-13
  - Last Modified: 2026-03-23
  - Excerpt: A structured review process helps teams enforce brand voice and reduce legal risk before AI-generated content reaches market.
- [Email delivers ROI, but many teams still can’t prove it](https://martech.org/email-delivers-roi-but-many-teams-still-cant-prove-it.md)
  - Published: 2026-04-10
  - Last Modified: 2026-04-10
  - Excerpt: Email is crucial to business success, but many marketers still struggle to measure ROI and make the case for more investment.
- [Dell: Agents drive more ecommerce traffic, but conversions lag](https://martech.org/dell-agents-drive-more-ecommerce-traffic-but-conversions-lag.md)
  - Published: 2026-04-10
  - Last Modified: 2026-04-09
  - Excerpt: Dell sees rising traffic from AI platforms, but the impact remains inconsistent as search continues to drive most ecommerce performance.
- [Marketing that pleases everyone converts no one](https://martech.org/marketing-that-pleases-everyone-converts-no-one.md)
  - Published: 2026-04-10
  - Last Modified: 2026-04-09
  - Excerpt: Safe marketing gets approved but ignored. Learn how bold, tension-driven messaging challenges buyers and prompts action.
- [A 6-step AI workflow for building better seasonal campaigns](https://martech.org/a-6-step-ai-workflow-for-building-better-seasonal-campaigns.md)
  - Published: 2026-04-10
  - Last Modified: 2026-04-09
  - Excerpt: Turn scattered inputs into clear campaign strategy by combining CRM data, research and structured prompting into a repeatable system.
- [Canva expands into marketing automation with new acquisitions](https://martech.org/canva-expands-into-marketing-automation-with-new-acquisitions.md)
  - Published: 2026-04-09
  - Last Modified: 2026-04-09
  - Excerpt: With Simtheory and Ortto, Canva is moving beyond design into AI-driven workflows, campaign execution and customer data.
- [How to make AI work with context instead of prompts](https://martech.org/how-to-make-ai-work-with-context-instead-of-prompts.md)
  - Published: 2026-04-09
  - Last Modified: 2026-04-08
  - Excerpt: AI struggles in enterprises not because of prompts, but because it lacks context. Here's how to build systems that fix that.
- [The post-purchase moment where loyalty is won or lost](https://martech.org/the-post-purchase-moment-where-loyalty-is-won-or-lost.md)
  - Published: 2026-04-09
  - Last Modified: 2026-04-08
  - Excerpt: The email you send after checkout can either reinforce trust or leave customers questioning their decision.
- [HubSpot rebrands its flagship conference](https://martech.org/hubspot-rebrands-its-flagship-conference.md)
  - Published: 2026-04-08
  - Last Modified: 2026-04-08
  - Excerpt: After declaring the inbound strategy dead last year, HubSpot renamed its annual conference to something much less limiting.
- [Is Adobe bringing AI-driven automation to Marketo?](https://martech.org/is-adobe-bringing-ai-driven-automation-to-marketo.md)
  - Published: 2026-04-08
  - Last Modified: 2026-04-08
  - Excerpt: A rumored MCP server would let marketers run campaigns in Marketo using simple prompts instead of manual workflows
- [Most messaging problems start with the wrong audience](https://martech.org/most-messaging-problems-start-with-the-wrong-audience.md)
  - Published: 2026-04-08
  - Last Modified: 2026-04-07
  - Excerpt: Manage your message and turn chaos into clarity by identifying your primary audience and aligning your content, UX and calls to action.
- [Structuring B2B marketing across 4 key resources](https://martech.org/structuring-b2b-marketing-across-4-key-resources.md)
  - Published: 2026-04-08
  - Last Modified: 2026-04-07
  - Excerpt: From fractional CMOs to agencies, learn when to use each resource and how to align them for consistency, scale and measurable impact.
- [What to expect from the next phase of retail media](https://martech.org/what-to-expect-from-the-next-phase-of-retail-media.md)
  - Published: 2026-04-08
  - Last Modified: 2026-04-06
  - Excerpt: Not available
- [AI content can rank, but quality still decides winners](https://martech.org/ai-content-can-rank-but-quality-still-decides-winners.md)
  - Published: 2026-04-07
  - Last Modified: 2026-04-07
  - Excerpt: Semrush’s study shows AI content is already competing in search, but performance still comes down to execution, not the tool.
- [Using AI isn’t the same as getting value from it](https://martech.org/using-ai-isnt-the-same-as-getting-value-from-it.md)
  - Published: 2026-04-07
  - Last Modified: 2026-04-06
  - Excerpt: Most teams have access to AI, but still struggle to see meaningful results. The issue isn’t the tools, but where they’re applied.
- [Apple Maps’ ads shift focus to context and intent](https://martech.org/apple-maps-ads-shift-focus-to-context-and-intent.md)
  - Published: 2026-04-07
  - Last Modified: 2026-04-06
  - Excerpt: With privacy-first targeting, Apple Maps ads rely on real-time context, forcing marketers to rethink how they reach nearby customers.
- [The customer journey now centers on exposure, recall and return](https://martech.org/the-customer-journey-now-centers-on-exposure-recall-and-return.md)
  - Published: 2026-04-07
  - Last Modified: 2026-04-06
  - Excerpt: Traditional metrics miss how decisions are actually made. Learn which signals reflect real influence before users ever click.
- [How marketing leaders are getting unstuck from Salesforce](https://martech.org/how-marketing-leaders-are-getting-unstuck-from-salesforce.md)
  - Published: 2026-04-07
  - Last Modified: 2026-04-03
  - Excerpt: An executive fireside chat for brand-side marketers on how brands are moving into their next era — beyond Marketing Cloud.
- [AI and empathy define the next era of marketing systems](https://martech.org/ai-and-empathy-define-the-next-era-of-marketing-systems.md)
  - Published: 2026-04-06
  - Last Modified: 2026-04-06
  - Excerpt: The real opportunity with AI is not scale alone, but designing experiences that reduce friction and support both customers and teams.
- [Three first-party data strategies retail brands are prioritizing now](https://martech.org/three-first-party-data-strategies-retail-brands-are-prioritizing-now.md)
  - Published: 2026-04-06
  - Last Modified: 2026-03-23
  - Excerpt: As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party signals to rebuild their data.
- [Why AI-driven creative is failing and how to fix it](https://martech.org/why-ai-driven-creative-is-failing-and-how-to-fix-it.md)
  - Published: 2026-04-06
  - Last Modified: 2026-04-03
  - Excerpt: From Coca-Cola to Svedka, poor execution is undermining AI-driven creative. Learn how to use genAI in ways that support storytelling.
- [AI adoption fails at the human level](https://martech.org/ai-adoption-fails-at-the-human-level.md)
  - Published: 2026-04-06
  - Last Modified: 2026-04-03
  - Excerpt: The biggest blocker to AI isn’t technology. It’s fear, risk perception and past experience. Here’s how to address what’s really holding teams back.
- [What the fees customers hate reveal about your pricing strategy](https://martech.org/what-the-fees-customers-hate-reveal-about-your-pricing-strategy.md)
  - Published: 2026-04-03
  - Last Modified: 2026-04-03
  - Excerpt: Hidden costs and punitive fees are trust killers. Algorithm-driven revenue might help Q4, but it erodes long-term loyalty. Here is how to price for partnership.
- [Martech stacks are holding back sales and marketing teams](https://martech.org/martech-stacks-are-holding-back-sales-and-marketing-teams.md)
  - Published: 2026-04-03
  - Last Modified: 2026-04-02
  - Excerpt: Technology is the biggest barrier to alignment, and most teams admit their stack still isn’t built to support shared goals or seamless execution.
- [Your AI governance gap is bigger than you think](https://martech.org/your-ai-governance-gap-is-bigger-than-you-think.md)
  - Published: 2026-04-03
  - Last Modified: 2026-04-02
  - Excerpt: AI is already being used across your organization. Audit tools, set guardrails and reduce risk with a practical governance framework.
- [HubSpot moves to outcome-based pricing for some Breeze AI agents](https://martech.org/hubspot-moves-to-outcome-based-pricing-for-some-breeze-ai-agents.md)
  - Published: 2026-04-02
  - Last Modified: 2026-04-02
  - Excerpt: HubSpot bets customers will be more likely to deploy its AI agents if they only pay when the agent does its job.
- [Why AI adoption is high but integration is failing in martech](https://martech.org/why-ai-adoption-is-high-but-integration-is-failing-in-martech.md)
  - Published: 2026-04-02
  - Last Modified: 2026-04-01
  - Excerpt: Most companies use AI but few integrate it. Here’s why the gap exists and how the agentic stack connects systems and decisions.
- [As AI does more of the work, are we building the right leaders?](https://martech.org/as-ai-does-more-of-the-work-are-we-building-the-right-leaders.md)
  - Published: 2026-04-02
  - Last Modified: 2026-04-01
  - Excerpt: AI is accelerating analysis and reporting, but fewer marketers understand the data underneath. That gap is where leadership risk begins.
- [The agentic web meets the digital ad ecosystem](https://martech.org/the-agentic-web-meets-the-digital-ad-ecosystem.md)
  - Published: 2026-04-01
  - Last Modified: 2026-04-01
  - Excerpt: AI and ML have a number of uses in digital advertising, some of which fly under the radar.
- [The real impact of AI on budgets, stacks and teams](https://martech.org/the-real-impact-of-ai-on-budgets-stacks-and-teams.md)
  - Published: 2026-04-01
  - Last Modified: 2026-04-01
  - Excerpt: AI is replacing tools and reshaping budgets, but it’s also expanding stacks and increasing headcount.
- [Salesforce turns Slack into the front end for enterprise AI](https://martech.org/salesforce-turns-slack-into-the-front-end-for-enterprise-ai.md)
  - Published: 2026-04-01
  - Last Modified: 2026-04-01
  - Excerpt: New Slackbot capabilities hope to connect conversations, data and actions, making Slack the interface where AI-driven work actually gets done.
- [Retail media’s durability is tested as easy growth fades](https://martech.org/retail-medias-durability-is-tested-as-easy-growth-fades.md)
  - Published: 2026-04-01
  - Last Modified: 2026-03-31
  - Excerpt: Trade budgets are drying up, measurement remains uneven and AI is reshaping discovery, forcing a more complex path forward.
- [Agentic AI discovery requires machine-readable brands](https://martech.org/agentic-ai-discovery-requires-machine-readable-brands.md)
  - Published: 2026-04-01
  - Last Modified: 2026-03-31
  - Excerpt: Drive better visibility and outcomes in AI search by making your brand easier for machines to interpret, connect and act on.
- [Hightouch streamlines the ad ecosystem with data partnerships](https://martech.org/hightouch-streamlines-the-ad-ecosystem-with-data-partnerships.md)
  - Published: 2026-03-31
  - Last Modified: 2026-03-31
  - Excerpt: Hightouch wants to cut out the middlemen and simplify the digital ad ecosystem by integrating data onboarding with the CDP.
- [Why digital audio is a must-have for your retail media plan](https://martech.org/why-digital-audio-is-a-must-have-for-your-retail-media-plan.md)
  - Published: 2026-03-31
  - Last Modified: 2026-03-30
  - Excerpt: Digital audio is no longer a niche channel. Learn how streaming audio fits into media buying, from incremental reach to measurable performance.
- [Building an AI competitive edge through strategy and governance](https://martech.org/building-an-ai-competitive-edge-through-strategy-and-governance.md)
  - Published: 2026-03-31
  - Last Modified: 2026-03-30
  - Excerpt: AI can produce content at scale, but not direction. Better inputs, proprietary data and clear guardrails drive stronger outcomes.
- [Is the era of ‘rip and replace’ over for martech stacks?](https://martech.org/is-the-era-of-rip-and-replace-over-for-martech-stacks.md)
  - Published: 2026-03-30
  - Last Modified: 2026-03-27
  - Excerpt: The 2025 MarTech Replacement Survey found unprecedented stability after years in which major solutions were replaced at will.
- [The truth about martech in 2026](https://martech.org/the-truth-about-martech-in-2026.md)
  - Published: 2026-03-30
  - Last Modified: 2026-03-27
  - Excerpt: AI is exposing what your martech stack can’t hide. In 2026, teams without the skills and processes to support it won’t be able to prove ROI.
- [What happens when ad spend goes wrong](https://martech.org/what-happens-when-ad-spend-goes-wrong.md)
  - Published: 2026-03-30
  - Last Modified: 2026-03-27
  - Excerpt: Small mistakes in paid media can lead to massive losses, and ownership determines who absorbs the impact.
- [The hidden tradeoffs in moving to a composable martech stack](https://martech.org/the-hidden-tradeoffs-in-moving-to-a-composable-martech-stack.md)
  - Published: 2026-03-30
  - Last Modified: 2026-03-23
  - Excerpt: Best-of-breed stacks promise agility, but the real impact on speed and cost depends on how well teams manage integration, data and operational complexity.
- [Context engineering is the real AI advantage in marketing](https://martech.org/context-engineering-is-the-real-ai-advantage-in-marketing.md)
  - Published: 2026-03-27
  - Last Modified: 2026-03-26
  - Excerpt: AI performance depends on what it knows, not how you ask. Learn how to structure data and systems for better results.
- [3 new email metrics that you need in 2026](https://martech.org/3-new-email-metrics-that-you-need-in-2026.md)
  - Published: 2026-03-27
  - Last Modified: 2026-03-26
  - Excerpt: Email performance is being redefined, and disaffection, replies and trust are replacing opens and clicks as the signals that actually matter.
- [The email metrics marketers are likely to get wrong](https://martech.org/the-email-metrics-marketers-are-likely-to-get-wrong.md)
  - Published: 2026-03-27
  - Last Modified: 2026-03-26
  - Excerpt: Data shows opens and CTR rarely predict winners. Focus on conversion rate and revenue per email to measure true performance.
- [Data built modern marketing, but AI is rewriting the rules](https://martech.org/data-built-modern-marketing-but-ai-is-rewriting-the-rules.md)
  - Published: 2026-03-26
  - Last Modified: 2026-03-25
  - Excerpt: Marketers have long treated data as the goal. AI flips that model. Here’s how to adapt your data strategy.
- [What the top 5% of AI users do differently](https://martech.org/what-the-top-5-of-ai-users-do-differently.md)
  - Published: 2026-03-26
  - Last Modified: 2026-03-25
  - Excerpt: Most employees use AI, but only a few use it to create real value. Here’s how to recognize them — and how to help everyone else catch up.
- [How NotebookLM turns marketing docs into usable insights](https://martech.org/how-notebooklm-turns-marketing-docs-into-usable-insights.md)
  - Published: 2026-03-26
  - Last Modified: 2026-03-25
  - Excerpt: Upload research, reports and campaign data to explore patterns, answer questions and uncover insights from your own material.
- [The real reason checkout kills ecommerce conversions](https://martech.org/the-real-reason-checkout-kills-ecommerce-conversions.md)
  - Published: 2026-03-25
  - Last Modified: 2026-03-24
  - Excerpt: Small UX tweaks can remove major purchase barriers. Create a seamless checkout experience that keeps customers coming back.
- [Your most efficient campaigns might be limiting your growth](https://martech.org/your-most-efficient-campaigns-might-be-limiting-your-growth.md)
  - Published: 2026-03-25
  - Last Modified: 2026-03-24
  - Excerpt: Chasing better ROAS often reduces reach and future pipeline. Here’s how to optimize for growth instead of just efficiency.
- [Decoding today’s digital experience](https://martech.org/decoding-todays-digital-experience.md)
  - Published: 2026-03-25
  - Last Modified: 2026-03-24
  - Excerpt: Billions of data points tell us that algorithm shifts and fragmented discovery are rewriting the digital playbook.
- [The first-party data illusion](https://martech.org/the-first-party-data-illusion.md)
  - Published: 2026-03-25
  - Last Modified: 2026-03-18
  - Excerpt: Marketers focus on first-party data promised control. But ownership didn’t solve identity accuracy, activity visibility or customer truth.
- [Athena signals Zeta’s push into AI-driven marketing systems](https://martech.org/athena-signals-zetas-push-into-ai-driven-marketing-systems.md)
  - Published: 2026-03-24
  - Last Modified: 2026-03-24
  - Excerpt: Zeta is betting that tighter integration of data and AI will reduce the gap between insight and action.
- [Why AI personalization comes with strict limits](https://martech.org/why-ai-personalization-comes-with-strict-limits.md)
  - Published: 2026-03-24
  - Last Modified: 2026-03-24
  - Excerpt: Consumers are more willing to trade data for better recommendations, but they are very clear about what the red lines are.
- [Why performance marketing stops working](https://martech.org/why-performance-marketing-stops-working.md)
  - Published: 2026-03-24
  - Last Modified: 2026-03-23
  - Excerpt: Most brands optimize conversion while neglecting demand. Here’s what happens when the pipeline runs dry and how to fix it.
- [Why CMOs struggle and how aligning with CFOs changes everything](https://martech.org/why-cmos-struggle-and-how-aligning-with-cfos-changes-everything.md)
  - Published: 2026-03-24
  - Last Modified: 2026-03-23
  - Excerpt: Marketing drives value, but proving it is the challenge. Here’s how CMOs can align with finance, improve attribution and earn lasting credibility.
- [Will AI end SEO?](https://martech.org/will-ai-end-seo.md)
  - Published: 2026-03-23
  - Last Modified: 2026-03-23
  - Excerpt: From prompt engineering to data quality, SEO still depends on human input — even with AI's expanding capabilities.
- [How to prove ROI from AI workflow integration in B2B marketing](https://martech.org/how-to-prove-roi-from-ai-workflow-integration-in-b2b-marketing.md)
  - Published: 2026-03-23
  - Last Modified: 2026-03-23
  - Excerpt: Embedding AI into marketing workflows promises big efficiency and performance gains — but you’ll need the right ROI models to justify the investment.
- [Why martech consolidation business cases fall short](https://martech.org/why-martech-consolidation-business-cases-fall-short.md)
  - Published: 2026-03-23
  - Last Modified: 2026-03-23
  - Excerpt: Most ROI models ignore adoption gaps, integration work and renewal pricing — leaving teams exposed after the deal is signed.
- [AI commoditizes marketing execution and elevates judgment](https://martech.org/ai-commoditizes-marketing-execution-and-elevates-judgment.md)
  - Published: 2026-03-23
  - Last Modified: 2026-03-20
  - Excerpt: Marketing teams risk flooding channels with low-quality AI slop. Learn how to balance speed with strategy and protect brand integrity.
- [Walmart says ChatGPT checkout converted 3x worse than its own website](https://martech.org/walmart-says-chatgpt-checkout-converted-3x-worse-than-its-own-website.md)
  - Published: 2026-03-20
  - Last Modified: 2026-03-20
  - Excerpt: Walmart’s test shows AI-driven checkout may simplify buying, but it still converts far worse than traditional ecommerce experiences.
- [The hidden costs of chaotic content workflows](https://martech.org/the-hidden-costs-of-chaotic-content-workflows.md)
  - Published: 2026-03-20
  - Last Modified: 2026-03-19
  - Excerpt: Rework, bad briefs and fire drills drain content teams. Fix your workflows with simple systems that improve alignment and output.
- [15 HubSpot updates from February 2026 you don’t want to miss](https://martech.org/15-hubspot-updates-from-february-2026-you-dont-want-to-miss.md)
  - Published: 2026-03-20
  - Last Modified: 2026-03-19
  - Excerpt: The February updates expand AI capabilities, improve campaign attribution and remove several long-standing friction points inside HubSpot.
- [Why confidence, not performance, is shaping media spend](https://martech.org/why-confidence-not-performance-is-shaping-media-spend.md)
  - Published: 2026-03-20
  - Last Modified: 2026-03-19
  - Excerpt: Marketing budgets are increasingly driven by what teams can defend, not just what performs, concentrating spend in a small set of trusted channels.
- [ActiveCampaign extends its AI capabilities with context and scale](https://martech.org/activecampaign-extends-its-ai-capabilities-with-context-and-scale.md)
  - Published: 2026-03-19
  - Last Modified: 2026-03-19
  - Excerpt: ActiveCampaign’s new AI tools alert you to what’s working in your campaigns and beyond and how to fix what isn’t — no prompting required.
- [AI is reshaping what entry-level marketing work looks like](https://martech.org/ai-is-reshaping-what-entry-level-marketing-work-looks-like.md)
  - Published: 2026-03-19
  - Last Modified: 2026-03-18
  - Excerpt: AI is transforming entry-level marketing roles from execution to oversight, forcing teams to rethink how junior talent contributes and grows.
- [Why CFOs are taking control of GTM strategy](https://martech.org/why-cfos-are-taking-control-of-gtm-strategy.md)
  - Published: 2026-03-19
  - Last Modified: 2026-03-18
  - Excerpt: Finance is taking control of GTM decisions for one reason: marketing and sales still can’t prove what actually drives revenue.
- [Why email is now identity and deliverability infrastructure](https://martech.org/why-email-is-now-identity-and-deliverability-infrastructure.md)
  - Published: 2026-03-19
  - Last Modified: 2026-03-18
  - Excerpt: Here's how email marketing platforms are evolving and what to look for as deliverability, identity and vendor consolidation reshape the market.
- [3 ways to reduce bias in AI with better context](https://martech.org/3-ways-to-reduce-bias-in-ai-with-better-context.md)
  - Published: 2026-03-18
  - Last Modified: 2026-03-17
  - Excerpt: AI bias often starts before the model runs. Missing context, flawed prompts and assumptions distort outputs. Here's how to correct them.
- [Marketo deprecates SEO feature in latest release notes](https://martech.org/marketo-deprecates-seo-feature-in-latest-release-notes.md)
  - Published: 2026-03-18
  - Last Modified: 2026-03-17
  - Excerpt: The February 2026 Marketo Engage release notes cover sunsetting the SEO tool and new AI-powered content features for Email Designer.
- [The age of the AI shopping agent isn’t here… yet](https://martech.org/the-age-of-the-ai-shopping-agent-isnt-here-yet.md)
  - Published: 2026-03-18
  - Last Modified: 2026-03-17
  - Excerpt: Grant Deken from Klaviyo discusses how AI is changing the way consumers shop. But will it ever change how they make a purchase? Most likely, yes.
- [The real GTM advantage is owning language and signal](https://martech.org/the-real-gtm-advantage-is-owning-language-and-signal.md)
  - Published: 2026-03-18
  - Last Modified: 2026-03-17
  - Excerpt: Most deals are decided before the funnel starts, and marketers who don’t own buyer language and signal are losing before they even start.
- [Middle managers are the missing link in AI adoption](https://martech.org/middle-managers-are-the-missing-link-in-ai-adoption.md)
  - Published: 2026-03-17
  - Last Modified: 2026-03-16
  - Excerpt: Executives set the vision and teams test tools, but transformation happens in the middle. Equip managers to drive AI-powered workflow change.
- [Salesforce brings AI directly into CRM workflows for SMBs](https://martech.org/salesforce-brings-ai-directly-into-crm-workflows-for-smbs.md)
  - Published: 2026-03-17
  - Last Modified: 2026-03-16
  - Excerpt: Salesforce is embedding AI directly into its SMB CRM to help small teams turn customer data into action faster across sales, service and marketing.
- [Email personalization has an overuse problem](https://martech.org/email-personalization-has-an-overuse-problem.md)
  - Published: 2026-03-17
  - Last Modified: 2026-03-16
  - Excerpt: Hyper-personalized email campaigns can feel intrusive and create subscriber fatigue. Learn when personalization actually adds value.
- [Why connected customer experiences keep failing](https://martech.org/why-connected-customer-experiences-keep-failing.md)
  - Published: 2026-03-16
  - Last Modified: 2026-03-16
  - Excerpt: Your martech stack probably isn't the problem. Your operating model is. Here's what a panel of practitioners agreed needs to change.
- [Too many workflows are breaking marketing automation](https://martech.org/too-many-workflows-are-breaking-marketing-automation.md)
  - Published: 2026-03-16
  - Last Modified: 2026-03-16
  - Excerpt: Marketing automation breaks when teams build new workflows for every campaign instead of designing systems that scale and stay manageable.
- [The new must-haves in B2B ecommerce tech stacks go beyond CRM and CMS](https://martech.org/the-new-must-haves-in-b2b-ecommerce-tech-stacks-go-beyond-crm-and-cms.md)
  - Published: 2026-03-16
  - Last Modified: 2026-02-27
  - Excerpt: As B2B buyers expect more B2C-like experiences, ecommerce marketers need tools that go far beyond the basics.
- [5 LinkedIn ad tactics for B2B marketers](https://martech.org/5-linkedin-ad-tactics-for-b2b-marketers.md)
  - Published: 2026-03-16
  - Last Modified: 2026-03-13
  - Excerpt: Five LinkedIn ad tactics — from video to Thought Leader Ads — that helped improve B2B campaign performance in 2025 and are worth testing in 2026.
- [Breaking Through Creative Ops Bottlenecks: Your 2026 Technology Roadmap](https://martech.org/breaking-through-creative-ops-bottlenecks-your-2026-technology-roadmap.md)
  - Published: 2026-03-16
  - Last Modified: 2026-03-11
  - Excerpt: How to win at creative operations without sacrificing quality or burning out teams? Learn how in this guide to building a sustainable martech stack and developing scalable workflows.
- [Most consumers use AI, but few fully trust it](https://martech.org/most-consumers-use-ai-but-few-fully-trust-it.md)
  - Published: 2026-03-13
  - Last Modified: 2026-03-13
  - Excerpt: New research shows AI is already shaping product discovery and purchases, but a large gap between usage and trust is creating new challenges for marketers.
- [When AI decisions create customer friction](https://martech.org/when-ai-decisions-create-customer-friction.md)
  - Published: 2026-03-13
  - Last Modified: 2026-03-13
  - Excerpt: When AI systems misread signals and make automated decisions, the friction customers experience can quietly erode trust, retention and revenue.
- [Why emotion data is changing how ads get tested](https://martech.org/why-emotion-data-is-changing-how-ads-get-tested.md)
  - Published: 2026-03-13
  - Last Modified: 2026-03-13
  - Excerpt: Emotion data reveals how audiences actually respond to creative, helping brands fix weak messaging before spending millions on media.
- [Brands that win are clearer, not louder](https://martech.org/brands-that-win-are-clearer-not-louder.md)
  - Published: 2026-03-12
  - Last Modified: 2026-03-11
  - Excerpt: Your marketing may look desperate — and everyone can tell. Brands that chase relevance and attention often end up signaling nothing at all.
- [AI is repricing the marketing stack, not collapsing it](https://martech.org/ai-is-repricing-the-marketing-stack-not-collapsing-it.md)
  - Published: 2026-03-12
  - Last Modified: 2026-03-11
  - Excerpt: AI is making coordination tools easier to replicate, putting pricing pressure on parts of the marketing stack that deliver convenience rather than operational risk.
- [AI’s disruption of online commerce is just starting](https://martech.org/ais-disruption-of-online-commerce-is-just-starting.md)
  - Published: 2026-03-11
  - Last Modified: 2026-03-11
  - Excerpt: Not available
- [7 ways to revive dormant email lists without wrecking deliverability](https://martech.org/7-ways-to-revive-dormant-email-lists-without-wrecking-deliverability.md)
  - Published: 2026-03-11
  - Last Modified: 2026-03-10
  - Excerpt: Reviving dormant email lists can drive pipeline, but doing it wrong can damage deliverability. Here’s how to bring old subscribers back safely.
- [IAB proposes new payment rules for AI content access](https://martech.org/iab-proposes-new-payment-rules-for-ai-content-access.md)
  - Published: 2026-03-11
  - Last Modified: 2026-03-10
  - Excerpt: The IAB Tech Lab’s new protocol aims to create payment rails for AI systems using publisher content, potentially reshaping how information is valued online.
- [Why marketing needs a decision infrastructure for AI](https://martech.org/why-marketing-needs-a-decision-infrastructure-for-ai.md)
  - Published: 2026-03-11
  - Last Modified: 2026-03-10
  - Excerpt: AI excels where structure already exists. Context graphs could help marketing capture decision logic and make AI systems more reliable.
- [Why the future of marketing looks like product management](https://martech.org/why-the-future-of-marketing-looks-like-product-management.md)
  - Published: 2026-03-10
  - Last Modified: 2026-03-10
  - Excerpt: Marketing leaders are shifting from channel optimization to product thinking, connecting media, UX, data and outcomes across the entire customer journey.
- [The marketing data most companies still fail to measure](https://martech.org/the-marketing-data-most-companies-still-fail-to-measure.md)
  - Published: 2026-03-10
  - Last Modified: 2026-03-10
  - Excerpt: Privacy changes are weakening attribution models, making phone conversations one of the most valuable signals in marketing data.
- [Why vibe coding will disrupt martech’s buy-or-build debate](https://martech.org/how-vibe-coding-will-disrupt-martechs-buy-or-build-debate.md)
  - Published: 2026-03-10
  - Last Modified: 2026-03-09
  - Excerpt: AI tools could let marketers fill techstack product gaps without waiting on vendors, but it also requires taking on new responsibilities.
- [A 90-day plan to build AI-citable authority](https://martech.org/a-90-day-plan-to-build-ai-citable-authority.md)
  - Published: 2026-03-10
  - Last Modified: 2026-03-09
  - Excerpt: This framework uses original data, tools and cross-channel content to drive AI citations and high-intent leads.
- [How shaping AI buying can boost B2B CMO strategic influence](https://martech.org/how-shaping-ai-buying-can-boost-b2b-cmo-strategic-influence.md)
  - Published: 2026-03-10
  - Last Modified: 2026-03-09
  - Excerpt: As AI increasingly evaluates vendors before buyers do, CMOs who control structured data, proof and category language can influence who makes the shortlist.
- [McKinsey’s ‘Organize to Value’ a blueprint for evolving to positionless marketing](https://martech.org/mckinseys-organize-to-value-a-blueprint-for-evolving-to-positionless-marketing.md)
  - Published: 2026-03-10
  - Last Modified: 2026-03-09
  - Excerpt: Analysis shows that unclear objectives, uncommitted leaders, a stagnant culture are the culprits behind failing operational transformations... not technology.
- [AI speeds up CX, but alignment still decides success](https://martech.org/ai-speeds-up-cx-but-alignment-still-decides-success.md)
  - Published: 2026-03-09
  - Last Modified: 2026-03-06
  - Excerpt: AI improves the speed and scale of customer experience decisions, but won't resolve organizational alignment problems behind most CX failures.
- [Salesforce and HubSpot reshape partner programs for the AI era](https://martech.org/salesforce-and-hubspot-reshape-partner-programs-for-the-ai-era.md)
  - Published: 2026-03-09
  - Last Modified: 2026-03-06
  - Excerpt: Salesforce and HubSpot tighten partner programs as AI reshapes the tech stack, pushing agencies to specialize and raising the stakes in platform competition.
- [Why direct traffic in GA4 isn’t what it looks like](https://martech.org/why-direct-traffic-in-ga4-isnt-what-it-looks-like.md)
  - Published: 2026-03-09
  - Last Modified: 2026-03-06
  - Excerpt: Direct traffic isn’t always intentional. In GA4, it often captures missing referrer data, untagged campaigns and AI-influenced visits.
- [How B2B marketers can prepare for AI agents that do the buying](https://martech.org/how-b2b-marketers-can-prepare-for-ai-agents-that-do-the-buying.md)
  - Published: 2026-03-09
  - Last Modified: 2026-02-27
  - Excerpt: As AI agents take a larger role in B2B purchase research, optimizing your content and data for machine-readability could become a competitive differentiator.
- [Organic search is fundamentally disrupted. Here’s what to do about it.](https://martech.org/organic-search-is-fundamentally-disrupted-heres-what-to-do-about-it.md)
  - Published: 2026-03-09
  - Last Modified: 2026-03-05
  - Excerpt: With Google referrals down and LLM use rising, discoverability now depends on metrics, structure and authority — not rankings alone.
- [Why your outreach fails before prospects even read it](https://martech.org/why-your-outreach-fails-before-prospects-even-read-it.md)
  - Published: 2026-03-06
  - Last Modified: 2026-03-05
  - Excerpt: Messaging success depends on how buyers process what they read. Learn how readability, tone, cognitive load and channel influence response.
- [Why organic search is becoming a brand trust channel](https://martech.org/why-organic-search-is-becoming-a-brand-trust-channel.md)
  - Published: 2026-03-06
  - Last Modified: 2026-03-05
  - Excerpt: Search is shifting from traffic acquisition to brand trust. Learn why narrative control, authority and omnipresence now define SEO success.
- [Why most marketers are still only experimenting with AI](https://martech.org/why-most-marketers-are-still-only-experimenting-with-ai.md)
  - Published: 2026-03-06
  - Last Modified: 2026-03-05
  - Excerpt: Executives are pushing hard for AI adoption, but most marketing teams lack the needed strategy, training and data.
- [The 5 trends reshaping identity resolution in 2026](https://martech.org/the-5-trends-reshaping-identity-resolution-in-2026.md)
  - Published: 2026-03-05
  - Last Modified: 2026-03-04
  - Excerpt: Our new buyer's guide shows how clean rooms, real-time identity graphs and multi-ID ecosystems are changing how marketers connect customer data.
- [Turn ChatGPT into your on-demand GTM consultant](https://martech.org/turn-chatgpt-into-your-on-demand-gtm-consultant.md)
  - Published: 2026-03-05
  - Last Modified: 2026-03-04
  - Excerpt: A diagnostic framework shows how marketing teams can codify consulting expertise into AI to analyze revenue architecture and GTM performance.
- [Accessibility Can’t Stop at the Shelf: An  Trillion Lesson for Marketers](https://martech.org/accessibility-cant-stop-at-the-shelf-an-18-trillion-lesson-for-marketers.md)
  - Published: 2026-03-05
  - Last Modified: 2026-03-03
  - Excerpt: Why accessibility is emerging as a brand differentiator and a measurable growth driver for modern marketers
- [Revive old content to win in AI search](https://martech.org/revive-old-content-to-win-in-ai-search.md)
  - Published: 2026-03-04
  - Last Modified: 2026-03-03
  - Excerpt: AEO traction may be hiding in your archive — here’s how to reformat evergreen content so AI models can quote, lift and surface it.
- [Hey B2Bs, don’t pass on connected TV](https://martech.org/hey-b2bs-dont-pass-on-connected-tv.md)
  - Published: 2026-03-04
  - Last Modified: 2026-03-03
  - Excerpt: TV reach and B2B targeting? We’re mapping the path to help B2B marketers master the creative and ROI of connected television.
- [6 post-purchase moments that shape customer lifetime value](https://martech.org/6-post-purchase-moments-that-shape-customer-lifetime-value.md)
  - Published: 2026-03-04
  - Last Modified: 2026-03-03
  - Excerpt: Customers second-guess after they buy. Use education, reassurance and personalization in post-purchase emails to increase trust and long-term value.
- [How Gemini in Gmail changes inbox visibility for marketers](https://martech.org/how-gemini-in-gmail-changes-inbox-visibility-for-marketers.md)
  - Published: 2026-03-04
  - Last Modified: 2026-03-03
  - Excerpt: From authentication standards to sustained engagement, foundational email disciplines are becoming decisive in an AI-curated inbox.
- [The era of data dominance is over, and it didn’t last very long](https://martech.org/the-era-of-data-dominance-is-over-and-it-didnt-last-very-long.md)
  - Published: 2026-03-03
  - Last Modified: 2026-03-02
  - Excerpt: Data was the new oil, but context is the new refinery. Because without a refinery, oil is just a smelly, toxic mess that often brings more harm than good.
- [Google details how its on-Google checkout works](https://martech.org/google-details-how-its-on-google-checkout-works.md)
  - Published: 2026-03-03
  - Last Modified: 2026-03-03
  - Excerpt: New guidance explains how the Universal Commerce Protocol powers AI-driven checkout across its platforms.
- [IAB Tech Lab proposes rules around AI content scraping](https://martech.org/iab-tech-lab-proposes-rules-around-ai-content-scraping.md)
  - Published: 2026-03-03
  - Last Modified: 2026-03-02
  - Excerpt: IAB Tech Lab’s new CoMP framework aims to create standardized commercial terms for AI systems before they crawl or use publisher content.
- [Automation is marketing’s fastest path to AI returns](https://martech.org/automation-is-marketings-fastest-path-to-ai-returns.md)
  - Published: 2026-03-03
  - Last Modified: 2026-03-02
  - Excerpt: Automation levels directly correlate with AI returns. Without structural change, marketing’s AI spend may amplify old inefficiencies.
- [Why original thinking is your competitive advantage in the AI era](https://martech.org/why-original-thinking-is-your-competitive-advantage-in-the-ai-era.md)
  - Published: 2026-03-03
  - Last Modified: 2026-03-02
  - Excerpt: AI rewards original insight, proprietary data and firsthand experience over length and polish. Here’s how content strategy must evolve.
- [How OSI could change evaluating and selecting martech vendors](https://martech.org/how-osi-could-change-evaluating-and-selecting-martech-vendors.md)
  - Published: 2026-03-02
  - Last Modified: 2026-02-27
  - Excerpt: The open semantic interchange framework may push vendors to prioritize interoperability over lock-in, reshaping how marketers build and buy their stacks.
- [When attribution stands in for accountability](https://martech.org/when-attribution-stands-in-for-accountability.md)
  - Published: 2026-03-02
  - Last Modified: 2026-02-27
  - Excerpt: Attribution informs optimization, but it can’t absorb risk or set priorities. Here’s why marketers must define ownership to protect credibility.
- [How to drive real ROI with AI in B2B marketing](https://martech.org/how-to-drive-real-roi-with-ai-in-b2b-marketing.md)
  - Published: 2026-03-02
  - Last Modified: 2026-02-27
  - Excerpt: AI adoption is nearly universal, but ROI confidence is slipping. Learn how mature teams connect AI to pipeline, deal velocity and revenue growth.
- [See how leaders bridge the engagement divide by attending ‘Engage with SAP Online’](https://martech.org/see-how-leaders-bridge-the-engagement-divide-by-attending-engage-with-sap-online.md)
  - Published: 2026-03-02
  - Last Modified: 2026-02-24
  - Excerpt: On March 11, Mark Ritson and leaders from BMW, Essity, and Sinch break down what’s driving change in customer engagement, and how brands can keep up.
- [AI is moving faster than customer trust](https://martech.org/ai-is-moving-faster-than-customer-trust.md)
  - Published: 2026-02-27
  - Last Modified: 2026-02-27
  - Excerpt: Marketers are racing ahead with AI, but unless brands close the trust gap, customers may never fully embrace AI-powered engagement.
- [What gets B2B brands cited in genAI answers](https://martech.org/what-gets-b2b-brands-cited-in-genai-answers.md)
  - Published: 2026-02-27
  - Last Modified: 2026-02-26
  - Excerpt: A study of 1,000+ prompts across four AI engines reveals what drives B2B brand visibility in generative AI answers — and where common GEO advice falls short.
- [How to architect AI agents in your martech stack](https://martech.org/how-to-architect-ai-agents-in-your-martech-stack.md)
  - Published: 2026-02-27
  - Last Modified: 2026-02-26
  - Excerpt: AI agents introduce probabilistic decision-making into deterministic stacks. Define intent, enforce guardrails and architect agents that scale.
- [How to tell if your CDP is really real-time](https://martech.org/how-to-tell-if-your-cdp-is-really-real-time.md)
  - Published: 2026-02-27
  - Last Modified: 2026-02-26
  - Excerpt: Every vendor says they do real-time updates; here's a real-world method to distinguish between platforms.
- [The Data Doppelgänger problem](https://martech.org/the-data-doppelganger-problem.md)
  - Published: 2026-02-27
  - Last Modified: 2026-02-24
  - Excerpt: AI agents, shared signals and fragmented identities are distorting marketing intelligence. Most brands do not know who is really acting.
- [Salesforce targets telecom churn with AI agents](https://martech.org/salesforce-targets-telecom-churn-with-ai-agents.md)
  - Published: 2026-02-26
  - Last Modified: 2026-02-26
  - Excerpt: Salesforce launches telecom-specific AI agents to reduce churn, speed quoting and turn service moments into new revenue opportunities.
- [How to turn everyday marketing campaigns into market research](https://martech.org/how-to-turn-everyday-marketing-campaigns-into-market-research.md)
  - Published: 2026-02-26
  - Last Modified: 2026-02-25
  - Excerpt: Dashboards don’t fix flawed premises. Learn practical ways to validate buyer intent using forms, nurture sequences and post-webinar conversations.
- [How to create demand when buyers don’t see the problem](https://martech.org/how-to-create-demand-when-buyers-dont-see-the-problem.md)
  - Published: 2026-02-26
  - Last Modified: 2026-02-25
  - Excerpt: Traditional demand capture fails when no one is searching. Here’s a framework for educating the market, building authority and defining a new category.
- [Showing up in the age of AI search](https://martech.org/showing-up-in-the-age-of-ai-search.md)
  - Published: 2026-02-26
  - Last Modified: 2026-02-24
  - Excerpt: Struggling to track brand visibility in the age of AI? Join our MarTech session to learn practical strategies that bridge the gap between SEO and LLMs.
- [How to keep your content fresh in the age of AI](https://martech.org/how-to-keep-your-content-fresh-in-the-age-of-ai.md)
  - Published: 2026-02-25
  - Last Modified: 2026-02-25
  - Excerpt: AI made publishing easier, but differentiation is harder. See how clarity, intent alignment, and small SEO changes drive real gains.
- [Your technical debt is crushing your bottom line](https://martech.org/your-technical-debt-is-crushing-your-bottom-line.md)
  - Published: 2026-02-25
  - Last Modified: 2026-02-25
  - Excerpt: Technical debt weighing on your marketing team? We’re breaking down how to move past outdated stacks to build something that scales.
- [GPC compliance must be a legal priority for U.S. marketers](https://martech.org/gpc-compliance-is-becoming-a-legal-priority-for-u-s-marketers.md)
  - Published: 2026-02-25
  - Last Modified: 2026-02-24
  - Excerpt: Marketing impact may be limited for now, but enforcement risk isn’t. See how to operationalize GPC and reduce exposure.
- [Why we’re measuring creative ROI too narrowly](https://martech.org/why-were-measuring-creative-roi-too-narrowly.md)
  - Published: 2026-02-25
  - Last Modified: 2026-02-24
  - Excerpt: Throughput metrics track efficiency but miss creative’s broader business impact. Measure creative’s revenue influence, brand equity and cost avoidance.
- [Customers want dialogue, and marketers cannot keep up](https://martech.org/customers-want-dialogue-and-marketers-cannot-keep-up.md)
  - Published: 2026-02-24
  - Last Modified: 2026-02-24
  - Excerpt: Salesforce survey finds 83% of marketers saying customers expect two-way conversations, but 69% admitting they can’t respond fast enough.
- [We need more humanity in email, especially at unsubscribe](https://martech.org/we-need-more-humanity-in-email-especially-at-unsubscribe.md)
  - Published: 2026-02-24
  - Last Modified: 2026-02-23
  - Excerpt: Clearing out two inboxes after a family loss exposed broken unsubscribe flows and a missed opportunity for empathy.
- [Advertising in AI is a trust experiment marketers can’t ignore](https://martech.org/advertising-in-ai-is-a-trust-experiment-marketers-cant-ignore.md)
  - Published: 2026-02-24
  - Last Modified: 2026-02-23
  - Excerpt: As AI platforms test advertising inside chat, the real risk isn’t revenue — it’s eroding the trust that makes AI useful in the first place.
- [HubSpot supercharges its media engine by buying Starter Story](https://martech.org/hubspot-supercharges-its-media-engine-by-buying-starter-story.md)
  - Published: 2026-02-23
  - Last Modified: 2026-02-23
  - Excerpt: By acquiring the profitable, YouTube-first entrepreneur brand, HubSpot is expanding its audience machine and doubling down on media as a demand generation strategy.
- [Email retention after Gmail’s ‘Manage Subscriptions’ rollout](https://martech.org/email-retention-after-gmails-manage-subscriptions-rollout.md)
  - Published: 2026-02-23
  - Last Modified: 2026-02-20
  - Excerpt: Six months in, churn remains elevated across industries. Here’s how to respond with engagement-based automation and more disciplined sending strategies.
- [How to future-proof your AI stack with data governance](https://martech.org/how-to-future-proof-your-ai-stack-with-data-governance.md)
  - Published: 2026-02-23
  - Last Modified: 2026-02-13
  - Excerpt: Unified AI across sales and marketing sounds great — until misaligned consent and governance rules stop it in its tracks.
- [Writing for GEO feels like early SEO all over again](https://martech.org/writing-for-ai-search-feels-like-early-seo-all-over-again.md)
  - Published: 2026-02-23
  - Last Modified: 2026-02-20
  - Excerpt: The shift from ranking to extraction is subtle but significant. Learn how to make expertise easier to use without turning it into formula.
- [Say goodbye to busywork: Rethinking marketing workflows for a smarter future](https://martech.org/say-goodbye-to-busywork-rethinking-marketing-workflows-for-a-smarter-future.md)
  - Published: 2026-02-23
  - Last Modified: 2026-02-20
  - Excerpt: Not available
- [How the big holding companies are handling genAI](https://martech.org/how-the-big-holding-companies-are-handling-genai.md)
  - Published: 2024-03-04
  - Last Modified: 2026-02-20
  - Excerpt: Across the big ad/media holding company space, there's a lot of talk about AI investments and partnerships. But that's not their only focus.
- [New email sender rules: Legitimate mailers will be collateral damage](https://martech.org/new-email-sender-rules-legitimate-mailers-will-be-collateral-damage.md)
  - Published: 2024-03-04
  - Last Modified: 2026-02-20
  - Excerpt: The 'bad guys' won't be deterred. The 'good guys' will be injured.
- [Will the EU disrupt AI-powered customer support?](https://martech.org/will-the-eu-disrupt-ai-powered-customer-support.md)
  - Published: 2024-02-21
  - Last Modified: 2026-02-20
  - Excerpt: What are the chances that the E.U. will block fully automated customer support? Gartner says it will happen by 2028.
- [If you’re marketing on ‘Email Island,’ don’t get yourself voted off](https://martech.org/if-youre-marketing-on-email-island-dont-get-yourself-voted-off.md)
  - Published: 2024-02-23
  - Last Modified: 2026-02-20
  - Excerpt: Who can email marketers trust when email providers, email users and even their own sales team seem pitted against them?
- [Current trends in marketing and data have deep roots](https://martech.org/current-trends-in-marketing-and-data-have-deep-roots.md)
  - Published: 2024-02-06
  - Last Modified: 2026-02-20
  - Excerpt: Macro-trends identified in the latest Winterberry Group Outlook presentation have roots in the recent past.
- [Black History Month: The mistakes waiting to be made](https://martech.org/black-history-month-the-mistakes-waiting-to-be-made.md)
  - Published: 2024-02-05
  - Last Modified: 2026-02-20
  - Excerpt: Without an authentic commitment to the community you want to connect with, you're riding a pogo stick across a minefield.
- [Content marketing jobs are splitting in two](https://martech.org/content-marketing-jobs-are-splitting-in-two.md)
  - Published: 2026-02-20
  - Last Modified: 2026-02-18
  - Excerpt: A Semrush study of 8,000 job listings shows content roles polarizing between hands on creators and senior growth owners.
- [The HubSpot updates you don’t want to miss from January 2026](https://martech.org/the-hubspot-updates-you-dont-want-to-miss-from-january-2026.md)
  - Published: 2026-02-20
  - Last Modified: 2026-02-19
  - Excerpt: How do cleaner workflows, smarter segments and less manual cleanup sound to you?
- [How to build context-aware customer experiences](https://martech.org/how-to-building-context-aware-customer-experiences.md)
  - Published: 2026-02-20
  - Last Modified: 2026-02-10
  - Excerpt: Tired of fragmented customer data? Join our panel to learn how to bridge silos and build the connected foundation your customers actually expect.
- [How AI eliminates marketing’s execution constraints](https://martech.org/how-ai-eliminates-marketings-execution-constraints.md)
  - Published: 2026-02-20
  - Last Modified: 2026-02-19
  - Excerpt: With AI automation absorbing overhead, the competitive edge shifts from execution to vision, judgment and customer understanding.
- [How to design a loyalty program your CFO and customers will both support](https://martech.org/how-to-design-a-loyalty-program-your-cfo-and-customers-will-both-support.md)
  - Published: 2026-02-20
  - Last Modified: 2026-02-19
  - Excerpt: An AI prompt framework to clarify positioning, segment opportunity and prioritize high-impact loyalty initiatives without a six-figure agency budget.
- [Google launches no-code Scenario Planner built on Meridian MMM](https://martech.org/google-launches-no-code-scenario-planner-built-on-meridian-mmm.md)
  - Published: 2026-02-19
  - Last Modified: 2026-02-19
  - Excerpt: Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into budget and ROI decisions.
- [If your measurement strategy delays decisions, it’s broken](https://martech.org/if-your-measurement-strategy-delays-decisions-its-broken.md)
  - Published: 2026-02-19
  - Last Modified: 2026-02-18
  - Excerpt: When attribution, incrementality and MMM disagree, teams freeze. Growth comes from acting with confidence, stacking small gains and validating impact in the P&L.
- [Your CRM knows more about your buyers than your personas do](https://martech.org/your-crm-knows-more-about-your-buyers-than-your-personas-do.md)
  - Published: 2026-02-19
  - Last Modified: 2026-02-18
  - Excerpt: Your best marketing insights aren't in a new tool. They're already in your CRM, your CS notes and the systems your team stopped checking.
- [SAP evolves Emarsys into a full-blown engagement cloud](https://martech.org/sap-evolves-emarsys-into-a-full-blown-engagement-cloud.md)
  - Published: 2026-02-19
  - Last Modified: 2026-02-18
  - Excerpt: Is there a world where marketers move past silos to become ‘engagement architects,’ shifting from manual tasks to true orchestration?
- [Airbnb says AI chatbot traffic converts better than Google](https://martech.org/airbnb-says-ai-chatbot-traffic-converts-better-than-google.md)
  - Published: 2026-02-18
  - Last Modified: 2026-02-18
  - Excerpt: Early signals from Airbnb suggest visitors arriving via AI assistants are more likely to book, hinting at a major shift in how high intent traffic is discovered and measured.
- [Will AI make your CRM more effective?](https://martech.org/will-ai-make-your-crm-more-effective.md)
  - Published: 2026-02-18
  - Last Modified: 2026-02-18
  - Excerpt: CRM systems have the potential to help your sales and marketing team improve and drive more revenue. But to date, they haven't done that for most teams.
- [The GTM spending problem no one wants to admit](https://martech.org/the-gtm-spending-problem-no-one-wants-to-admit.md)
  - Published: 2026-02-18
  - Last Modified: 2026-02-17
  - Excerpt: New data shows more than half of enterprise GTM spend is ineffective while PR quietly delivers the highest return.
- [The competition for brand visibility has moved to AI search](https://martech.org/the-competition-for-brand-visibility-has-moved-to-ai-search.md)
  - Published: 2026-02-18
  - Last Modified: 2026-02-17
  - Excerpt: High-maturity brands spend nearly twice as much on GEO as their peers. Here’s what it takes to win visibility in AI search before competitors become the default answer.
- [The path to purchase just got dramatically shorter](https://martech.org/the-path-to-purchase-just-got-dramatically-shorter.md)
  - Published: 2026-02-17
  - Last Modified: 2026-02-13
  - Excerpt: Holiday data shows consumers deciding faster than ever, pushing marketers to build frictionless, trust-first experiences that convert in a single moment.
- [How to wreck your brand in 30 seconds](https://martech.org/how-to-wreck-your-brand-in-30-seconds.md)
  - Published: 2026-02-17
  - Last Modified: 2026-02-13
  - Excerpt: Ring's 'terrifying' Super Bowl ad resulted in people disconnecting or destroying. The lesson for marketers goes way beyond 'Don't do that.'
- [How to use CRM data to target the right B2B audiences](https://martech.org/how-to-use-crm-data-to-target-the-b2b-right-audiences.md)
  - Published: 2026-02-17
  - Last Modified: 2026-02-13
  - Excerpt: B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for long sales cycles.
- [Navigating identity in a cookieless, compliant world](https://martech.org/navigating-identity-in-a-cookieless-compliant-world.md)
  - Published: 2026-02-13
  - Last Modified: 2026-02-13
  - Excerpt: Feeling the pressure of a cookieless world? Here is your grounded path to building a first-party data strategy that scales and respects privacy.
- [AI ROI confidence is slipping, and that’s not a bad thing](https://martech.org/ai-roi-confidence-is-slipping-and-thats-not-a-bad-thing.md)
  - Published: 2026-02-13
  - Last Modified: 2026-02-12
  - Excerpt: As confidence in AI ROI slips, it’s a sign marketers are raising the bar — and getting serious about real business value.
- [The AI era needs strategists grounded in expertise and guided by context](https://martech.org/the-ai-era-needs-strategists-grounded-in-expertise-and-guided-by-context.md)
  - Published: 2026-02-13
  - Last Modified: 2026-02-12
  - Excerpt: Clients can generate outputs with AI. Agencies win by delivering strategic clarity, integrated thinking and real-time intelligence.
- [Why automating a broken workflow with AI is a trap](https://martech.org/why-automating-a-broken-workflow-with-ai-is-a-trap.md)
  - Published: 2026-02-13
  - Last Modified: 2026-02-12
  - Excerpt: Optimizing tasks and ignoring the system, automates waste. This framework lets you map friction and unlock real productivity gains.
- [Enablement platforms Highspot and Seismic announce merger](https://martech.org/enablement-platforms-highspot-and-seismic-announce-merger.md)
  - Published: 2026-02-12
  - Last Modified: 2026-02-12
  - Excerpt: The era of sales enablement is giving way to AI-driven revenue enablement that brings GTM teams together.
- [OpenAI and Google reveal competing visions for AI ads](https://martech.org/openai-and-google-reveal-competing-visions-for-ai-ads.md)
  - Published: 2026-02-12
  - Last Modified: 2026-02-12
  - Excerpt: As AI becomes the front door to discovery, Google and OpenAI are taking very different paths to embed advertising into the experience.
- [Is your B2B lead management engine built for today’s reality?](https://martech.org/is-your-b2b-lead-management-engine-built-for-todays-reality.md)
  - Published: 2026-02-12
  - Last Modified: 2026-02-11
  - Excerpt: Silent research, fragmented martech stacks and shifting roles demand a lifecycle approach built on integrated data and coordinated execution.
- [B2B marketing on Instagram: What you need to know](https://martech.org/b2b-marketing-on-instagram-what-you-need-to-know.md)
  - Published: 2026-02-12
  - Last Modified: 2026-02-11
  - Excerpt: For B2B marketers in 2026, the question is no longer whether Instagram is relevant — it’s how to use it strategically. Here's our guide to doing that.
- [Marketing owns customer data and the risks that come with it](https://martech.org/marketing-owns-customer-data-and-the-risks-that-come-with-it.md)
  - Published: 2026-02-12
  - Last Modified: 2026-02-11
  - Excerpt: Most teams can’t fully map where their customer data lives. That blind spot creates operational and legal consequences marketers can’t ignore.
- [Why customer service determines the ROI of your marketing spend](https://martech.org/why-customer-service-determines-the-roi-of-your-marketing-spend.md)
  - Published: 2026-02-11
  - Last Modified: 2026-02-10
  - Excerpt: Marketing creates expectations that customer service must fulfill. When they don’t, acquisition gains turn into retention losses.
- [Why marketing automation platforms are becoming decision engines](https://martech.org/todays-maps-dont-follow-workflows-they-make-decisions.md)
  - Published: 2026-02-11
  - Last Modified: 2026-02-10
  - Excerpt: Marketing automation platforms aren’t just running campaigns anymore — they’re learning, adapting and deciding what happens next in real time.
- [How to design marketing organizations for AI learning and scale](https://martech.org/how-to-design-marketing-organizations-for-ai-learning-and-scale.md)
  - Published: 2026-02-11
  - Last Modified: 2026-02-10
  - Excerpt: Using AI in marketing requires separating learning from delivery. A lab-factory model offers a repeatable path from experimentation to scale.
- [Breaking free from data prison with a roadmap to unified customer insights](https://martech.org/breaking-free-from-data-prison-with-a-roadmap-to-unified-customer-insights.md)
  - Published: 2026-02-11
  - Last Modified: 2026-02-06
  - Excerpt: Tired of data being trapped in silos? We see the struggle. Join our MarTech session to learn how to build a unified system and restore team-wide trust.
- [The secret to happy customers is… your data layer](https://martech.org/the-secret-to-happy-customers-is-your-data-layer.md)
  - Published: 2026-02-11
  - Last Modified: 2026-02-10
  - Excerpt: Are you ready for the fifth era of the data layer? Tealium CTO Mike Anderson explains how AI and real-time data transform the martech landscape.
- [Fresh off the holiday season, Mailchimp debuts new ecommerce features](https://martech.org/fresh-off-the-holiday-season-mailchimp-debuts-new-ecommerce-features.md)
  - Published: 2026-02-10
  - Last Modified: 2026-02-10
  - Excerpt: Fragmented data shouldn't stall progress. Mailchimp aims to integrate insights across tools to turn holiday learnings into a profitable path for 2026.
- [Oracle expands its AI agents for marketing, sales and CS teams](https://martech.org/oracle-expands-its-ai-agents-for-marketing-sales-and-cs-teams.md)
  - Published: 2026-02-10
  - Last Modified: 2026-02-09
  - Excerpt: Oracle is betting that role-based AI agents — not standalone tools — will let revenue teams cut through data silos and focus more on strategy and growth.
- [How affiliate marketing powers AI search and creator commerce](https://martech.org/how-affiliate-marketing-powers-ai-search-and-creator-commerce.md)
  - Published: 2026-02-10
  - Last Modified: 2026-02-09
  - Excerpt: Affiliate marketing enables AI visibility, creator monetization and privacy-resilient attribution as brands adapt to new discovery and commerce behaviors.
- [What TikTok gets right about attention and what email overlooks](https://martech.org/what-tiktok-gets-right-about-attention-and-what-email-overlooks.md)
  - Published: 2026-02-10
  - Last Modified: 2026-02-09
  - Excerpt: TikTok forces creators to earn attention in seconds. Email marketing needs to do the same.
- [Why context matters more than data in personalization](https://martech.org/why-context-matters-more-than-data-in-personalization.md)
  - Published: 2026-02-09
  - Last Modified: 2026-02-06
  - Excerpt: True personalization starts with context, not attributes. See how scenario-based design bridges behavioral segments and real-world customer needs.
- [Brand is the decision in B2B, and AI decides first](https://martech.org/brand-is-the-decision-in-b2b-and-ai-decides-first.md)
  - Published: 2026-02-09
  - Last Modified: 2026-02-09
  - Excerpt: AI forms brand perception upstream, long before buyers see your positioning. Consistent delivery across every touchpoint is now the differentiator.
- [Unify your adtech and salestech without breaking what works](https://martech.org/unify-your-adtech-and-salestech-without-breaking-what-works.md)
  - Published: 2026-02-09
  - Last Modified: 2026-02-09
  - Excerpt: Unifying your revenue tech stack doesn't mean compromising on specialization — here's how to connect the dots without breaking what works.
- [ActiveCampaign’s latest move signals the era of self-driving campaigns](https://martech.org/activecampaigns-latest-move-signals-the-era-of-self-driving-campaigns.md)
  - Published: 2026-02-09
  - Last Modified: 2026-02-06
  - Excerpt: The purchase of Feedback Intelligence shows that learning, self-correcting AI agents are redefining how modern campaigns are built and measured.
- [How smart B2B teams use video to win deals before they start](https://martech.org/how-smart-b2b-teams-use-video-to-win-deals-before-they-start.md)
  - Published: 2026-02-06
  - Last Modified: 2026-02-06
  - Excerpt: 86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand.
- [Why customer success managers are a martech power move](https://martech.org/why-customer-success-managers-are-a-martech-power-move.md)
  - Published: 2026-02-06
  - Last Modified: 2026-02-05
  - Excerpt: Martech tools are easy to buy and hard to use. CSMs help teams unlock value, avoid renewal surprises and stay ahead of change.
- [US B2B marketers have the biggest budgets and the lowest confidence](https://martech.org/us-b2b-marketers-have-the-biggest-budgets-and-the-lowest-confidence.md)
  - Published: 2026-02-06
  - Last Modified: 2026-02-05
  - Excerpt: 55% of U.S. B2B marketers reported budget increases in 2026, while 37% were asked to make cuts — most of them under 10%.
- [AI could unlock B for marketers, if we fix measurement first](https://martech.org/ai-could-unlock-30b-for-marketers-if-we-fix-measurement-first.md)
  - Published: 2026-02-06
  - Last Modified: 2026-02-05
  - Excerpt: When channels can’t be measured, they get underfunded. Bias in today’s models limits growth. Here's why better foundations matter more than new tools.
- [B2B marketers should stop punting on Super Bowl week](https://martech.org/b2b-marketers-should-stop-punting-on-super-bowl-week.md)
  - Published: 2026-02-05
  - Last Modified: 2026-02-05
  - Excerpt: HubSpot data shows B2B buyers are more active — not less — during Super Bowl week, making it one of the most underused engagement windows of the year.
- [Performance marketing is being rewritten by AI](https://martech.org/performance-marketing-is-being-rewritten-by-ai.md)
  - Published: 2026-02-05
  - Last Modified: 2026-02-04
  - Excerpt: From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever.
- [Trust can’t be automated, and that’s why it matters](https://martech.org/trust-cant-be-automated-and-thats-why-it-matters.md)
  - Published: 2026-02-05
  - Last Modified: 2026-02-04
  - Excerpt: In an AI-driven world obsessed with efficiency, the companies that win are the ones that invest in human trust long before they need the next sale.
- [TransUnion looks to bring trust back to mobile communications channels](https://martech.org/transunion-looks-to-bring-trust-back-to-mobile-communications-channels.md)
  - Published: 2026-02-04
  - Last Modified: 2026-02-04
  - Excerpt: Frustrated when customers ignore your outreach? TransUnion wants to rebuild communication trust and ensure critical messages get through.
- [Your AI strategy fails without data and context](https://martech.org/your-ai-strategy-fails-without-data-and-context.md)
  - Published: 2026-02-04
  - Last Modified: 2026-02-04
  - Excerpt: Moving beyond LLMs to AI agents is a heavy lift. We sat down with Salesforce’s Rahul Auradkar to discuss building a data foundation with context.
- [The brand moments algorithms will never understand](https://martech.org/the-brand-moments-algorithms-will-never-understand.md)
  - Published: 2026-02-04
  - Last Modified: 2026-02-03
  - Excerpt: Some of the most effective brand investments don’t show ROI, attribution or lift. That’s exactly why AI struggles to value them.
- [How to demonstrate marketing ROI in a way the C-suite trusts](https://martech.org/how-to-demonstrate-marketing-roi-in-a-way-the-c-suite-trusts.md)
  - Published: 2026-02-04
  - Last Modified: 2026-02-03
  - Excerpt: Executives want business impact, not dashboards. Present marketing ROI through revenue influence, efficiency trends and predictability.
- [For ChatGPT ads, behavior matters more than targeting](https://martech.org/for-chatgpt-ads-behavior-matters-more-than-targeting.md)
  - Published: 2026-02-03
  - Last Modified: 2026-02-03
  - Excerpt: ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.
- [Marketing leaders need peers, not playbooks](https://martech.org/marketing-leaders-need-peers-not-playbooks.md)
  - Published: 2026-02-03
  - Last Modified: 2026-02-02
  - Excerpt: In a world flooded with AI content and generic advice, marketers are turning to curated communities and in-person connections for help.
- [5 capabilities that separate high-performing MOps teams from the rest](https://martech.org/5-capabilities-that-separate-high-performing-mops-teams-from-the-rest.md)
  - Published: 2026-02-03
  - Last Modified: 2026-02-02
  - Excerpt: From firefighting to focus, elite MOps teams follow a predictable maturity path. Here’s what that looks like in practice.
- [75% of marketers say their measurement systems are falling short](https://martech.org/75-of-marketers-say-their-measurement-systems-are-falling-short.md)
  - Published: 2026-02-03
  - Last Modified: 2026-02-02
  - Excerpt: Marketers are shifting from patching legacy models to rebuilding measurement around speed, strategy and trust — and AI is at the center of it.
- [57% of consumers trust brands more when they use AI, study finds](https://martech.org/57-of-consumers-trust-brands-more-when-they-use-ai-study-finds.md)
  - Published: 2026-02-02
  - Last Modified: 2026-02-02
  - Excerpt: Consumers aren’t pushing back on AI — they’re embracing it, as long as it adds value without crossing the line.
- [Why AI visibility can increase direct traffic even when nobody clicks](https://martech.org/why-ai-visibility-can-increase-direct-traffic-even-when-nobody-clicks.md)
  - Published: 2026-02-02
  - Last Modified: 2026-01-30
  - Excerpt: Seeing a spike in direct traffic you can’t explain? It’s not a glitch. Here’s how to prove AI visibility is driving brand recall — even when you don't get the click.
- [The new buyer decision cycle happens across SEO and GEO](https://martech.org/the-new-buyer-decision-cycle-happens-across-seo-and-geo.md)
  - Published: 2026-02-02
  - Last Modified: 2026-01-30
  - Excerpt: Still fighting for clicks in a zero-click world? We see you. Here's how to unify SEO and GEO to ensure your expertise is what your buyers hear.
- [How to make retargeting emails drive more sales during promotions](https://martech.org/how-to-make-retargeting-emails-drive-more-sales-during-promotions.md)
  - Published: 2026-02-02
  - Last Modified: 2026-01-09
  - Excerpt: With the right timing, personalization, and urgency, retargeting emails can turn browsers into buyers during high-stakes events like Black Friday and Cyber Monday.
- [The in-house vs. agency debate misses the real paid media problem](https://martech.org/the-in-house-vs-agency-debate-misses-the-real-paid-media-problem.md)
  - Published: 2026-02-02
  - Last Modified: 2026-01-26
  - Excerpt: Performance rarely fails because of talent. It stalls when strategy, visibility, and accountability break down.
- [B2B software marketing takes a turn with consolidation of review sites](https://martech.org/b2b-software-marketing-takes-a-turn-with-consolidation-of-review-sites.md)
  - Published: 2026-01-30
  - Last Modified: 2026-01-30
  - Excerpt: Review site consolidation is a lot to digest. Let's break down the G2 acquisition so you can protect your intent data strategy and keep your pipeline steady.
- [No means no, even when the system refuses to listen](https://martech.org/no-means-no-even-when-the-system-refuses-to-listen.md)
  - Published: 2026-01-30
  - Last Modified: 2026-01-29
  - Excerpt: Data-driven marketing can see disengagement clearly, yet keeps pushing. Silence is a signal. Treating it otherwise damages trust.
- [Why customer experience is the ultimate growth strategy in 2026](https://martech.org/why-customer-experience-is-the-ultimate-growth-strategy-in-2026.md)
  - Published: 2026-01-30
  - Last Modified: 2026-01-29
  - Excerpt: CX is no longer a set of touchpoints. Learn how data, AI and org alignment reshape experience design and execution.
- [Your DAM is no longer the system of record, and everyone knows it](https://martech.org/your-dam-is-no-longer-the-system-of-record-and-everyone-knows-it.md)
  - Published: 2026-01-30
  - Last Modified: 2026-01-29
  - Excerpt: As AI pulls content decisions closer to production, organizations must choose a single system to own the truth — or pay the price for pretending they don’t have to.
- [The future of DAM is intelligent, integrated and essential](https://martech.org/the-future-of-dam-is-intelligent-integrated-and-essential.md)
  - Published: 2026-01-30
  - Last Modified: 2026-01-29
  - Excerpt: DAM is no longer a static archive — it’s evolving into a powerful engine for efficiency, collaboration, and go-to-market success.
- [How smart leaders use marketing metrics to navigate uncertainty](https://martech.org/how-smart-leaders-use-marketing-metrics-to-navigate-uncertainty.md)
  - Published: 2026-01-29
  - Last Modified: 2026-01-28
  - Excerpt: Marketing metrics aren’t a pass fail test but a navigation system for making better decisions in an unpredictable market.
- [How to humanize an AI-generated content calendar for 2026](https://martech.org/how-to-humanize-an-ai-generated-content-calendar-for-2026.md)
  - Published: 2026-01-29
  - Last Modified: 2026-01-28
  - Excerpt: AI can’t reflect your brand on its own. Here are five ways to humanize AI-assisted content planning.
- [Why agentic AI is different from traditional marketing automation](https://martech.org/why-agentic-ai-is-different-from-traditional-marketing-automation.md)
  - Published: 2026-01-29
  - Last Modified: 2026-01-28
  - Excerpt: Agentic AI goes beyond automation to plan, execute and optimize marketing across channels — with minimal human intervention.
- [Google searches per U.S. user down nearly 20%](https://martech.org/google-searches-per-u-s-user-down-nearly-20.md)
  - Published: 2026-01-28
  - Last Modified: 2026-01-28
  - Excerpt: Data signals a tougher discovery era as AI cuts repeat searches, concentrates traffic, and leaves publishers with fewer opportunities.
- [10 signs your CX strategy is broken and how to fix it](https://martech.org/10-signs-your-cx-strategy-is-broken-and-how-to-fix-it.md)
  - Published: 2026-01-28
  - Last Modified: 2026-01-27
  - Excerpt: CX doesn’t stall because teams lack insight, but because the questions they keep asking protect the system from real change.
- [Struggling with marketing measurement? You’re not alone.](https://martech.org/struggling-with-marketing-measurement-youre-not-alone.md)
  - Published: 2026-01-28
  - Last Modified: 2026-01-27
  - Excerpt: Feeling the pressure to prove ROI across a dozen channels? Need to turn overwhelming data into a clear story for the C-suite? We see the struggle.
- [What Apple and Google’s 2025 updates mean for email and SMS in 2026](https://martech.org/what-apple-and-googles-2025-updates-mean-for-email-and-sms-in-2026.md)
  - Published: 2026-01-28
  - Last Modified: 2026-01-27
  - Excerpt: Inbox visibility, AI previews and SMS filtering are altering engagement. Here’s how to realign your email and SMS strategy.
- [Why GTM control breaks and how it’s rebuilt](https://martech.org/why-gtm-control-breaks-and-how-its-rebuilt.md)
  - Published: 2026-01-28
  - Last Modified: 2026-01-27
  - Excerpt: When signals multiply and decisions arrive early, control becomes a systems problem. Adaptive GTM teams must rebalance instead of react.
- [Smart marketers set the rules before AI makes the calls](https://martech.org/smart-marketers-set-the-rules-before-ai-makes-the-calls.md)
  - Published: 2026-01-27
  - Last Modified: 2026-01-26
  - Excerpt: Used right, AI and automation can boost marketing efficiency, but only if marketers stay in control.
- [How CMOs should think about discovery in an AI-first world](https://martech.org/how-cmos-should-think-about-discovery-in-an-ai-first-world.md)
  - Published: 2026-01-27
  - Last Modified: 2026-01-26
  - Excerpt: As buyers rely on AI summaries, marketing needs new visibility models, KPIs and ownership over the next 18 months.
- [A marketer’s guide to what strategy is and isn’t](https://martech.org/a-marketers-guide-to-what-strategy-is-and-isnt.md)
  - Published: 2026-01-27
  - Last Modified: 2026-01-26
  - Excerpt: Strategy isn’t about a fixed plan. It defines how organizations win as conditions change — and why stability quietly undermines that ability.
- [Are ChatGPT ads worth NFL-level money?](https://martech.org/are-chatgpt-ads-worth-nfl-level-money.md)
  - Published: 2026-01-27
  - Last Modified: 2026-01-26
  - Excerpt: OpenAI thinks ads in conversations are more valuable than clicks, but marketers have big questions about data, attribution and whether the price is worth it.
- [You no longer have to choose between insight and impact](https://martech.org/you-no-longer-have-to-choose-between-insight-and-impact.md)
  - Published: 2026-01-26
  - Last Modified: 2026-01-23
  - Excerpt: AI is eliminating the either/or of qualitative depth and quantitative scale, giving marketers a new way to understand people and performance at once.
- [AI governance without strategy is setting marketing teams up to fail](https://martech.org/ai-governance-without-strategy-is-setting-marketing-teams-up-to-fail.md)
  - Published: 2026-01-26
  - Last Modified: 2026-01-23
  - Excerpt: Marketers are racing to govern AI without planning for outcomes. New ANA data shows why policies alone create control theater, not value.
- [Loyalty didn’t disappear. Brands traded it away.](https://martech.org/loyalty-didnt-disappear-brands-traded-it-away.md)
  - Published: 2026-01-26
  - Last Modified: 2026-01-23
  - Excerpt: Loyalty eroded as brands optimized engagement, discounts and optics instead of durable value. Economic pressure is forcing a reset.
- [How to write promotional emails that actually convert](https://martech.org/how-to-write-promotional-emails-that-actually-convert.md)
  - Published: 2026-01-26
  - Last Modified: 2026-01-09
  - Excerpt: Most webinar emails fail because they’re vague, overloaded or forgettable. The right copy frameworks and clear CTAs can turn invites into registrations.
- [Find out if AI-driven disruption is coming for your industry](https://martech.org/find-out-if-ai-driven-disruption-is-coming-for-your-industry.md)
  - Published: 2026-01-23
  - Last Modified: 2026-01-21
  - Excerpt: Where your industry falls on the disruption curve will determine whether you gain ground or get left behind.
- [AI is rebuilding the inbox, and email marketers can’t control it](https://martech.org/ai-is-rebuilding-the-inbox-and-email-marketers-cant-control-it.md)
  - Published: 2026-01-23
  - Last Modified: 2026-01-22
  - Excerpt: Email inboxes are becoming AI-driven assistants that prioritize, summarize and filter messages. Here’s what this shift means for your email strategy.
- [December 2025 HubSpot updates: Smarter segmentation, tighter AI control, less CRM busywork](https://martech.org/december-2025-hubspot-updates-smarter-segmentation-tighter-ai-control-less-crm-busywork.md)
  - Published: 2026-01-23
  - Last Modified: 2026-01-22
  - Excerpt: December’s HubSpot updates were all about making day-to-day work in HubSpot a little smoother. Here’s what stood out to us.
- [The  million martech procurement mistake hiding in plain sight](https://martech.org/the-2-million-martech-procurement-mistake-hiding-in-plain-sight.md)
  - Published: 2026-01-23
  - Last Modified: 2026-01-22
  - Excerpt: The real risk in martech isn’t the platform. It’s how teams evaluate, approve and govern procurement decisions.
- [How to turn multishore teams into trusted partners](https://martech.org/how-to-turn-multishore-teams-into-trusted-partners.md)
  - Published: 2026-01-22
  - Last Modified: 2026-01-21
  - Excerpt: Multi-shore teams underperform without the right structure, context or trust for succeeding. This 3-pillar framework drives autonomy, quality and faster ROI.
- [The free AI tool that exposes messaging gaps on your site](https://martech.org/the-free-ai-tool-that-exposes-messaging-gaps-on-your-site.md)
  - Published: 2026-01-22
  - Last Modified: 2026-01-21
  - Excerpt: NotebookLM’s Audio Overview lets marketers hear how their site lands with fresh eyes — revealing the gaps that cost attention, trust and conversions.
- [Why AI visibility is now a C-suite mandate](https://martech.org/why-ai-visibility-is-now-a-c-suite-mandate.md)
  - Published: 2026-01-22
  - Last Modified: 2026-01-21
  - Excerpt: AI is replacing your website as the first customer touchpoint. Here’s why AI visibility is now a data, governance and revenue priority.
- [It’s time for AI to join your workflows](https://martech.org/its-time-for-ai-to-join-your-workflows.md)
  - Published: 2026-01-21
  - Last Modified: 2026-01-21
  - Excerpt: Not available
- [How AI agents shaped the record-breaking 2025 holiday season](https://martech.org/how-ai-agents-shaped-the-record-breaking-2025-holiday-season.md)
  - Published: 2026-01-21
  - Last Modified: 2026-01-20
  - Excerpt: Salesforce data shows where AI agents drove growth, conversion and efficiency during the holidays — and what marketers should do next.
- [A practical framework for AI disclosure in marketing](https://martech.org/a-practical-framework-for-ai-disclosure-in-marketing.md)
  - Published: 2026-01-21
  - Last Modified: 2026-01-20
  - Excerpt: How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t.
- [Marketing learned how to grab attention, but forgot what to do with it](https://martech.org/marketing-learned-how-to-grab-attention-but-forgot-what-to-do-with-it.md)
  - Published: 2026-01-21
  - Last Modified: 2026-01-20
  - Excerpt: In a market flooded with noise, novelty and big promises, the real competitive advantage is earning trust that holds up once the spotlight fades.
- [The most useful AI tool might already be in your browser](https://martech.org/the-most-useful-ai-tool-might-already-be-in-your-browser.md)
  - Published: 2026-01-20
  - Last Modified: 2026-01-19
  - Excerpt: The most transformative AI tool for marketers might be the quiet assistant built right into your browser, offering instant context without breaking your flow.
- [AI is paying off for B2B marketing. For B2B marketers? Not so much.](https://martech.org/ai-is-paying-off-for-b2b-marketing-for-b2b-marketers-not-so-much.md)
  - Published: 2026-01-20
  - Last Modified: 2026-01-19
  - Excerpt: 82% of B2B marketers say AI skills haven't helped their paycheck, and 70% are upskilling on their own time and their own dime.
- [IAB launches Event and Conversion API to standardize advertisers’ shared data](https://martech.org/iab-launches-event-and-conversion-api-to-standardize-advertisers-shared-data.md)
  - Published: 2026-01-20
  - Last Modified: 2026-01-19
  - Excerpt: The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization.
- [Bad processes don’t get better with automation](https://martech.org/bad-processes-dont-get-better-with-automation.md)
  - Published: 2026-01-20
  - Last Modified: 2026-01-19
  - Excerpt: AI-powered automation reflects your process discipline and data quality. Without controls, it turns flawed assumptions into trusted mistakes.
- [Why engagement metrics matter more than sessions in AI search](https://martech.org/why-engagement-metrics-matter-more-than-sessions-in-ai-search.md)
  - Published: 2026-01-20
  - Last Modified: 2026-01-19
  - Excerpt: Sessions don’t tell the full SEO story in AI search. Engagement metrics reveal whether content actually satisfies user intent.
- [Yext’s Visibility Brief: Your guide to brand visibility in AI search](https://martech.org/yexts-visibility-brief-your-guide-to-brand-visibility-in-ai-search.md)
  - Published: 2026-01-20
  - Last Modified: 2026-01-14
  - Excerpt: Explore insights on how to lead, adapt, and grow in a world where AI agents decide which brands surface, and which disappear.
- [Measuring account progression makes the attribution conversation obsolete](https://martech.org/measuring-account-progression-makes-the-attribution-conversation-obsolete.md)
  - Published: 2026-01-19
  - Last Modified: 2026-01-16
  - Excerpt: Forget attribution — tracking how accounts progress through defined buying stages is a more powerful (and unifying) way to measure what’s driving revenue.
- [How to build lasting buyer momentum in B2B marketing](https://martech.org/how-to-build-lasting-buyer-momentum-in-b2b-marketing.md)
  - Published: 2026-01-19
  - Last Modified: 2026-01-09
  - Excerpt: Connecting mental availability to buying triggers — not just short-term campaigns — is key to driving long-term engagement and growth.
- [Why AI is the most unpredictable cost in the martech stack](https://martech.org/why-ai-is-the-most-unpredictable-cost-in-the-martech-stack.md)
  - Published: 2026-01-19
  - Last Modified: 2026-01-16
  - Excerpt: AI costs don’t scale like licenses or infrastructure. Learn why inference and orchestration drive volatility — and how teams can regain visibility and control.
- [How six thinking hats can improve martech decision making](https://martech.org/how-six-thinking-hats-can-improve-martech-decision-making.md)
  - Published: 2026-01-19
  - Last Modified: 2026-01-16
  - Excerpt: A simple but powerful thinking framework can help martech teams evaluate ideas more thoroughly, avoid groupthink and make better decisions.
- [Peter Drucker warned us. Positionless Marketing is the answer](https://martech.org/peter-drucker-warned-us-positionless-marketing-is-the-answer.md)
  - Published: 2026-01-19
  - Last Modified: 2026-01-14
  - Excerpt: In turbulent times, structure, not talent, limits marketing performance. Positionless Marketing removes that constraint.
- [How to tell if you have too many tools in your stack](https://martech.org/how-to-tell-if-you-have-too-many-tools-in-your-stack.md)
  - Published: 2026-01-16
  - Last Modified: 2026-01-15
  - Excerpt: Marketing stacks with too many underused platforms are adding cost, complexity and drag where efficiency was promised.
- [B2B marketers trust AI for execution but not strategy](https://martech.org/b2b-marketers-trust-ai-for-execution-but-not-strategy.md)
  - Published: 2026-01-16
  - Last Modified: 2026-01-15
  - Excerpt: Most B2B marketing leaders see AI as a productivity booster, but only a small fraction trust it with strategic decisions like positioning or long-term planning.
- [More AI for the Gmail inbox isn’t the end of email marketing](https://martech.org/more-ai-for-the-gmail-inbox-isnt-the-end-of-email-marketing.md)
  - Published: 2026-01-16
  - Last Modified: 2026-01-14
  - Excerpt: Google’s AI is changing Gmail. What does it means for your campaigns? Time to adapt and stay relevant — again.
- [When martech requires a sprint — and when it demands a marathon](https://martech.org/when-martech-requires-a-sprint-and-when-it-demands-a-marathon.md)
  - Published: 2026-01-16
  - Last Modified: 2026-01-15
  - Excerpt: Not all progress starts with action. Three ways martech leaders can reset priorities, reduce friction and move forward with intention.
- [3 strategies for killing AI slop in your email copy](https://martech.org/3-strategies-for-killing-ai-slop-in-your-email-copy.md)
  - Published: 2026-01-16
  - Last Modified: 2026-01-15
  - Excerpt: Speed isn’t the problem. Missing structure is. Better briefs, QA and human review help teams protect inbox performance.
- [Why internal alignment is your real growth engine](https://martech.org/why-internal-alignment-is-your-real-growth-engine.md)
  - Published: 2026-01-15
  - Last Modified: 2026-01-14
  - Excerpt: Alignment is what turns strategy into execution, helping teams move together so growth accelerates instead of stalling.
- [Two content models emerging in the AI-driven web economy](https://martech.org/two-content-models-emerging-in-the-ai-driven-web-economy.md)
  - Published: 2026-01-15
  - Last Modified: 2026-01-14
  - Excerpt: Zero-click search and AI assistants are changing how value flows online, forcing new strategies for publishers and brands alike.
- [IAB launches AI transparency and disclosure framework](https://martech.org/iab-launches-ai-transparency-and-disclosure-framework.md)
  - Published: 2026-01-15
  - Last Modified: 2026-01-14
  - Excerpt: The new AI disclosure framework aims to help marketers use generative AI responsibly without over-labeling every touchpoint or eroding consumer trust.
- [GEO isn’t a fad — but most GEO tactics won’t survive](https://martech.org/geo-isnt-a-fad-but-most-geo-tactics-wont-survive.md)
  - Published: 2026-01-15
  - Last Modified: 2026-01-14
  - Excerpt: Generative engine optimization is here to stay, even if today’s playbooks are not. Here’s how to balance AI optimization with human-first content.
- [The CMO who blew up her company’s website](https://martech.org/the-cmo-who-blew-up-her-companys-website.md)
  - Published: 2026-01-14
  - Last Modified: 2026-01-13
  - Excerpt: Tired of the same old website redesign? Learn how one CMO moved past traditional layouts to build an AI-powered experience that drives real engagement.
- [Companies aren’t looking for storytellers. They’re looking for meaning.](https://martech.org/companies-arent-looking-for-storytellers-theyre-looking-for-meaning.md)
  - Published: 2026-01-14
  - Last Modified: 2026-01-13
  - Excerpt: Companies are struggling to make sense of what their stories mean, to whom and why it matters.
- [How to scale marketing performance with agentic AI](https://martech.org/how-to-scale-marketing-performance-with-agentic-ai.md)
  - Published: 2026-01-14
  - Last Modified: 2026-01-13
  - Excerpt: Want to scale marketing performance? Agentic AI helps you move faster, think smarter and turn automation into real advantage
- [Why B2B marketers need to be using financial media networks](https://martech.org/why-b2b-marketers-need-to-be-using-financial-media-networks.md)
  - Published: 2026-01-14
  - Last Modified: 2026-01-13
  - Excerpt: FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ready to buy.
- [Salesforce upgrades Slackbot into true AI-powered agent](https://martech.org/salesforce-upgrades-slackbot-into-true-ai-powered-agent.md)
  - Published: 2026-01-13
  - Last Modified: 2026-01-13
  - Excerpt: The new Slackbot aims to turn everyday conversations into actionable marketing workflows, saving time and surfacing insights right where teams work.
- [What it takes to future-proof your brand’s digital experience](https://martech.org/what-it-takes-to-futureproof-your-brands-digital-experience.md)
  - Published: 2026-01-13
  - Last Modified: 2026-01-12
  - Excerpt: AI is turning digital experience platforms into decision-making engines, and only brands with strong data, architecture and governance will be ready to keep up.
- [5 ways to strengthen your brand in the age of AI](https://martech.org/5-ways-to-strengthen-your-brand-in-the-age-of-ai.md)
  - Published: 2026-01-13
  - Last Modified: 2026-01-12
  - Excerpt: As AI interprets your brand to customers, clear, consistent messaging across every channel is essential to staying visible and competitive.
- [The real reason your best leads never make it into the CRM](https://martech.org/the-real-reason-your-best-leads-never-make-it-into-the-crm.md)
  - Published: 2026-01-13
  - Last Modified: 2026-01-12
  - Excerpt: Most of your best buying signals show up late in the sales cycle, but they’re invisible if the right contacts never make it into your CRM.
- [The myth of brand community in the age of data agency](https://martech.org/the-myth-of-brand-community-in-the-age-of-data-agency.md)
  - Published: 2026-01-12
  - Last Modified: 2026-01-12
  - Excerpt: As customers gain data agency, clean metrics stop masking the gap between engagement and commitment.
- [CDPs are dead, brands just haven’t noticed](https://martech.org/cdps-are-dead-brands-just-havent-noticed.md)
  - Published: 2026-01-12
  - Last Modified: 2026-01-09
  - Excerpt: The real issue isn’t the platform, but the assumption of identity ownership — a model undone by fragmentation, regulation and platform control.
- [Shopify wants to put commerce inside every AI conversation](https://martech.org/shopify-wants-to-put-commerce-inside-every-ai-conversation.md)
  - Published: 2026-01-12
  - Last Modified: 2026-01-09
  - Excerpt: Universal Commerce Protocol lets AI agents connect directly to merchants and complete transactions in platforms like ChatGPT, Gemini and Copilot.
- [How visible and invisible AI shape the customer experience](https://martech.org/how-visible-and-invisible-ai-shape-the-customer-experience.md)
  - Published: 2026-01-12
  - Last Modified: 2026-01-09
  - Excerpt: From chatbots to behind-the-scenes automation, combining visible and invisible AI effectively is key to delivering seamless, satisfying customer experiences.
- [5 ways to improve marketing measurement in 2026](https://martech.org/5-ways-to-improve-marketing-measurement-in-2026.md)
  - Published: 2026-01-12
  - Last Modified: 2026-01-09
  - Excerpt: Can your measurement systems stand up to leadership’s toughest questions about impact, incrementality and decision-making?
- [In 2026, human connection becomes marketing’s real advantage](https://martech.org/in-2026-human-connection-becomes-marketings-real-advantage.md)
  - Published: 2026-01-12
  - Last Modified: 2026-01-09
  - Excerpt: As AI floods marketing with speed and scale, real competitive advantage in 2026 will come from doubling down on trust, empathy and human connection.
- [When AI agents become the customer](https://martech.org/when-ai-agents-become-the-customer.md)
  - Published: 2026-01-09
  - Last Modified: 2026-01-08
  - Excerpt: Agentic AI is intermediating the consumer-brand relationship, changing how products are discovered, evaluated and purchased.
- [The retail visibility gap most DTC brands still miss](https://martech.org/the-retail-visibility-gap-most-dtc-brands-still-miss.md)
  - Published: 2026-01-09
  - Last Modified: 2026-01-08
  - Excerpt: AI is changing product discovery, and brands that still rely on traditional search tactics are disappearing from the answers shoppers now trust most.
- [How inflation reshapes shopping habits and trust in private labels](https://martech.org/how-inflation-reshapes-shopping-habits-and-trust-in-private-labels.md)
  - Published: 2026-01-09
  - Last Modified: 2025-12-30
  - Excerpt: Stable prices have consumers moving back toward quality and trust after several years of embracing less-expensive store brands.
- [Why CreativeOps and MOps can’t survive independently](https://martech.org/why-creativeops-and-mops-cant-survive-independently.md)
  - Published: 2026-01-09
  - Last Modified: 2026-01-08
  - Excerpt: Creation, decisioning and activation now operate as one engine. Separating creative and marketing operations adds cost, complexity and operational drag.
- [Why 2026 is the year customer experience has to change](https://martech.org/why-2026-is-the-year-customer-experience-has-to-change.md)
  - Published: 2026-01-09
  - Last Modified: 2026-01-08
  - Excerpt: Customers are fed up with broken experiences and AI that feels impersonal—this is the year brands need to close the trust gap or else.
- [How AI agents will reshape every part of marketing in 2026](https://martech.org/how-ai-agents-will-reshape-every-part-of-marketing-in-2026.md)
  - Published: 2026-01-08
  - Last Modified: 2026-01-07
  - Excerpt: Soon, AI agents won’t just assist customers — they’ll be the customers. So marketers need to rethink visibility in a machine-driven buying journey.
- [3 incrementality testing mistakes — and how to avoid them](https://martech.org/3-incrementality-testing-mistakes-and-how-to-avoid-them.md)
  - Published: 2026-01-08
  - Last Modified: 2026-01-07
  - Excerpt: Incrementality testing only works if it drives decisions. Here’s where teams go wrong and how to use tests to guide spend and optimization.
- [The data quality paradigm shift has arrived](https://martech.org/the-data-quality-paradigm-shift-has-arrived.md)
  - Published: 2026-01-08
  - Last Modified: 2026-01-07
  - Excerpt: Find yourself saying, ‘I can’t trust the data in [name your martech tool]?’ You’re not alone. But help is on the way.
- [A 5-step blueprint for CRM naming conventions](https://martech.org/a-5-step-blueprint-for-crm-naming-conventions.md)
  - Published: 2026-01-08
  - Last Modified: 2026-01-07
  - Excerpt: Turn inconsistent asset names into a system that improves searchability, reporting and day-to-day execution across teams.
- [Registration is open for the March 2026 MarTech Conference](https://martech.org/registration-is-open-for-the-march-2026-martech-conference.md)
  - Published: 2026-01-07
  - Last Modified: 2026-01-07
  - Excerpt: MarTech March is online and free to attend, with six live panel discussions and a new community feature called the Vibe Marketing Lab.
- [The rise of vibe marketing and what it means for marketers](https://martech.org/the-rise-of-vibe-marketing-and-what-it-means-for-marketers.md)
  - Published: 2026-01-07
  - Last Modified: 2026-01-06
  - Excerpt: Vibe marketing is using AI and no-code tools to turn plain-English ideas into live campaigns faster than traditional teams and stacks can keep up.
- [7 tips for building a B2B social presence that actually works](https://martech.org/7-tips-for-building-a-b2b-social-presence-that-actually-works.md)
  - Published: 2026-01-07
  - Last Modified: 2026-01-06
  - Excerpt: Social isn’t a dumping ground for webinars and white papers. Here’s how B2B brands should rethink how they show up.
- [Email marketing is becoming an agent-to-agent system](https://martech.org/email-marketing-is-becoming-an-agent-to-agent-system.md)
  - Published: 2026-01-07
  - Last Modified: 2026-01-06
  - Excerpt: Email is an AI-mediated channel where agents decide what gets seen or acted on, forcing marketers to rethink how they design and measure campaigns.
- [3 brand mistakes that AI will keep amplifying in 2026](https://martech.org/3-brand-mistakes-that-ai-will-keep-amplifying-in-2026.md)
  - Published: 2026-01-07
  - Last Modified: 2026-01-06
  - Excerpt: Reactive crisis response, neglected executive narratives and reckless AI adoption continue to haunt brands as genAI recirculates past controversies.
- [AI displacing traffic? Time to leverage your most undervalued channel.](https://martech.org/ai-displacing-traffic-time-to-leverage-your-most-undervalued-channel.md)
  - Published: 2026-01-07
  - Last Modified: 2026-01-05
  - Excerpt: Not available
- [IAB releases agentic AI roadmap for digital advertising](https://martech.org/iab-releases-agentic-ai-roadmap-for-digital-advertising.md)
  - Published: 2026-01-06
  - Last Modified: 2026-01-05
  - Excerpt: The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch.
- [4 trends marketers must follow in 2026](https://martech.org/4-trends-marketers-must-watch-in-2026.md)
  - Published: 2026-01-06
  - Last Modified: 2026-01-05
  - Excerpt: Marketers head into 2026 navigating AI’s next phase, looming tech change and an inbox that’s quietly evolving — with cautious optimism intact.
- [What privacy and email laws reveal about today’s compliance risk](https://martech.org/what-privacy-and-email-laws-reveal-about-todays-compliance-risk.md)
  - Published: 2026-01-06
  - Last Modified: 2026-01-06
  - Excerpt: From CAN-SPAM to state privacy statutes, federal preemption has been inconsistent. Playing it safe in a patchwork system matters now.
- [Your AI is not helping if it makes me do the work](https://martech.org/why-ai-in-martech-adds-work-instead-of-removing-it.md)
  - Published: 2026-01-06
  - Last Modified: 2026-01-05
  - Excerpt: Execution that actually ships still happens manually. That gap between intent and outcome is why AI in martech keeps adding work.
- [6 things marketers need to know about search and discovery in 2026](https://martech.org/6-things-marketers-need-to-know-about-search-and-discovery-in-2026.md)
  - Published: 2026-01-06
  - Last Modified: 2025-12-29
  - Excerpt: AI is rapidly replacing traditional search, and if your brand isn’t showing up in AI-powered answers, you’re already falling behind in the 2026 discovery race.
- [The case for and against CTV in 2026 B2B marketing budgets](https://martech.org/the-case-for-and-against-ctv-in-2026-b2b-marketing-budgets.md)
  - Published: 2026-01-05
  - Last Modified: 2025-12-29
  - Excerpt: As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness.
- [Omnicom’s mega-merger doubles down on media — at creativity’s expense](https://martech.org/omnicoms-mega-merger-doubles-down-on-media-at-creativitys-expense.md)
  - Published: 2026-01-05
  - Last Modified: 2025-12-29
  - Excerpt: The IPG merger strengthens Omnicom’s media engine, but fast-growing brands show why attention — not inventory — drives momentum.
- [Catch up on the November 2025 HubSpot updates](https://martech.org/catch-up-on-the-november-2025-hubspot-updates.md)
  - Published: 2026-01-05
  - Last Modified: 2025-12-29
  - Excerpt: November brought a smaller update cycle and promptly got buried in the holiday madness. Catch yourself up on what was released.
- [Cold email works if you stop trying to sell](https://martech.org/cold-email-works-if-you-stop-trying-to-sell.md)
  - Published: 2026-01-05
  - Last Modified: 2025-12-29
  - Excerpt: The goal of a cold email isn’t a sale — it’s a conversation. Here’s how restraint, relevance and respect turn outreach into real opportunities.
- [How brands can get noticed in ChatGPT and Google’s AI Overviews](https://martech.org/how-brands-can-get-noticed-in-chatgpt-and-googles-ai-overviews.md)
  - Published: 2026-01-05
  - Last Modified: 2025-12-30
  - Excerpt: Want your brand to show up in ChatGPT or Google’s AI Overviews? Focus on authority, SEO, and citations to boost your chances of being included in AI-generated results.
- [3 roles every marketing leader needs now](https://martech.org/3-roles-every-marketing-leader-needs-now.md)
  - Published: 2025-12-29
  - Last Modified: 2025-12-29
  - Excerpt: Martech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact.
- [What efficiency-first martech gets wrong about creativity](https://martech.org/what-efficiency-first-martech-gets-wrong-about-creativity.md)
  - Published: 2025-12-22
  - Last Modified: 2025-12-19
  - Excerpt: Efficiency metrics show output and speed, not creative health. Martech needs new ways to measure how technology impacts people and ideas.
- [Salesforce buys Qualified to accelerate its AI‑driven GTM strategy](https://martech.org/salesforce-buys-qualified-to-accelerate-its-ai%e2%80%91driven-gtm-strategy.md)
  - Published: 2025-12-19
  - Last Modified: 2025-12-18
  - Excerpt: Salesforce is adding real‑time AI sales agents with the acquisition of Qualified, signaling a deeper shift toward automated, agent‑driven GTM workflows.
- [Most ad agencies are planning for AI, but few are putting it to work](https://martech.org/most-ad-agencies-are-planning-for-ai-but-few-are-putting-it-to-work.md)
  - Published: 2025-12-19
  - Last Modified: 2025-12-05
  - Excerpt: 67% of agencies are still in an explorative phase with generative AI.
- [The future of GTM starts with causal clarity](https://martech.org/the-future-of-gtm-starts-with-causal-clarity.md)
  - Published: 2025-12-19
  - Last Modified: 2025-12-18
  - Excerpt: Linear GTM models can’t explain stalled buyer decisioning or collapsing performance. A causal GTM logic layer is emerging to restore clarity and control.
- [How CreativeOps keeps AI-driven content from stalling](https://martech.org/how-creativeops-keeps-ai-driven-content-from-stalling.md)
  - Published: 2025-12-19
  - Last Modified: 2025-12-18
  - Excerpt: More AI output means more pressure on reviews and approvals. CreativeOps provides the structure teams need to keep quality and velocity aligned.
- [From SEO to GEO: How marketing leaders stay visible in AI-driven search](https://martech.org/from-seo-to-geo-how-marketing-leaders-stay-visible-in-ai-driven-search.md)
  - Published: 2025-12-19
  - Last Modified: 2025-12-18
  - Excerpt: Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search.
- [New AI Visibility Awards spotlight brands thriving in AI-generated search results](https://martech.org/new-ai-visibility-awards-spotlight-brands-thriving-in-ai-generated-search-results.md)
  - Published: 2025-12-18
  - Last Modified: 2025-12-17
  - Excerpt: Semrush’s new AI Visibility Awards reveal which brands are winning trust — and share of voice — in AI-generated search results.
- [Salesforce brings Agentforce Sales to ChatGPT](https://martech.org/salesforce-brings-agentforce-sales-to-chatgpt.md)
  - Published: 2025-12-18
  - Last Modified: 2025-12-18
  - Excerpt: Salesforce has launched an Agentforce Sales app for ChatGPT, letting sales reps access and update CRM data through simple conversations.
- [Marketing mix modeling has a usage problem, not a tech problem](https://martech.org/marketing-mix-modeling-has-a-usage-problem-not-a-tech-problem.md)
  - Published: 2025-12-18
  - Last Modified: 2025-12-17
  - Excerpt: Marketing mix models often fail because insights stop at analysis. Here's what it takes to turn MMM into a decision-driving capability.
- [Why approved web pages still don’t go live and how AI bridges the gap](https://martech.org/why-approved-web-pages-still-dont-go-live-and-how-ai-bridges-the-gap.md)
  - Published: 2025-12-18
  - Last Modified: 2025-12-17
  - Excerpt: AI removes the handoffs between design systems, CMS, data platforms and compliance that turn simple launches into months-long projects.
- [62% of B2B CMOs not ready to compete against AI-enabled companies: report](https://martech.org/62-of-b2b-cmos-not-ready-to-compete-against-ai-enabled-companies-report.md)
  - Published: 2025-12-17
  - Last Modified: 2025-12-17
  - Excerpt: AI is breaking the old playbook for brand discovery, and most B2B CMOs admit they’re not ready for what comes next.
- [Your SEO playbook is toast: Welcome to search in 2026](https://martech.org/your-seo-playbook-is-toast-welcome-to-search-in-2026.md)
  - Published: 2025-12-17
  - Last Modified: 2025-12-16
  - Excerpt: Traditional SEO strategies are collapsing, which is going to make for an interesting 2026 for many teams.
- [The five levels of AI decision control every marketing team needs](https://martech.org/the-five-levels-of-ai-decision-control-every-marketing-team-needs.md)
  - Published: 2025-12-17
  - Last Modified: 2025-12-16
  - Excerpt: A five-level framework for assigning human oversight, veto power and autonomy across marketing decisions without sacrificing performance.
- [Why B2B AI stalls — and the 5 pillars that unlock scale](https://martech.org/why-b2b-ai-stalls-and-the-5-pillars-that-unlock-scale.md)
  - Published: 2025-12-17
  - Last Modified: 2025-12-16
  - Excerpt: A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business results.
- [4 marketing problems AI can actually solve right now](https://martech.org/4-marketing-problems-ai-can-actually-solve-right-now.md)
  - Published: 2025-12-17
  - Last Modified: 2025-12-15
  - Excerpt: How serious marketing teams are using AI to move faster without cutting corners.
- [Google exec says AI search optimization is ‘the same’ as SEO](https://martech.org/google-exec-says-ai-search-optimization-is-the-same-as-seo.md)
  - Published: 2025-12-16
  - Last Modified: 2025-12-16
  - Excerpt: Nick Fox, SVP of Knowledge and Information at Google, says the key to success remains building great sites and giving users great content.
- [5 marketing lessons hiding inside Disney’s merchandising engine](https://martech.org/5-marketing-lessons-hiding-inside-disneys-merchandising-engine.md)
  - Published: 2025-12-16
  - Last Modified: 2025-12-15
  - Excerpt: Disney still monetizes attention at scale, but cracks are showing. Here’s what it teaches us about demand, familiarity and erosion.
- [Why choosing a marketing automation platform is harder than it looks](https://martech.org/why-choosing-a-marketing-automation-platform-is-harder-than-it-looks.md)
  - Published: 2025-12-16
  - Last Modified: 2025-12-15
  - Excerpt: Platform selection fails when people, processes and integrations are ignored. Here’s how to choose smarter.
- [Cvent buys Goldcast to create event and video marketing platform](https://martech.org/cvent-buys-goldcast-to-create-event-and-video-marketing-platform.md)
  - Published: 2025-12-15
  - Last Modified: 2025-12-15
  - Excerpt: The acquistion signals a shift toward unified event and content workflows, bringing AI-powered video creation into the event marketing stack.
- [The customer funnel is gone, and trust is the new moat](https://martech.org/the-customer-funnel-is-gone-and-trust-is-the-new-moat.md)
  - Published: 2025-12-15
  - Last Modified: 2025-12-15
  - Excerpt: As AI accelerates decisions, brands endure by investing in the human layers of experience that technology can’t generate.
- [The AI gold rush is over, and it’s the orchestrators’ time to shine](https://martech.org/the-ai-gold-rush-is-over-and-its-the-orchestrators-time-to-shine.md)
  - Published: 2025-12-15
  - Last Modified: 2025-12-15
  - Excerpt: AI’s 'wow' phase is ending, and 2026 will be all about proving what actually works across the stack.
- [4 steps to building real AI skills without waiting on leadership](https://martech.org/4-steps-to-building-real-ai-skills-without-waiting-on-leadership.md)
  - Published: 2025-12-15
  - Last Modified: 2025-12-15
  - Excerpt: Leadership may expect AI adoption without a roadmap. Here’s a four-step framework for marketers to build practical AI skills and scale impact.
- [Marketers are drowning in data but starving for insight](https://martech.org/marketers-are-drowning-in-data-but-starving-for-insight.md)
  - Published: 2025-12-12
  - Last Modified: 2025-12-04
  - Excerpt: Marketers are buried in dashboards and metrics but still struggling to answer the most important question — what’s actually working?
- [Why quality management is the partnership martech can’t ignore](https://martech.org/why-quality-management-is-the-partnership-martech-cant-ignore.md)
  - Published: 2025-12-12
  - Last Modified: 2025-12-11
  - Excerpt: Martech sits between business and IT but often misses a powerful partner — quality management. Learn how QA and UAT improve outcomes across the stack.
- [The Vibe Marketing manifesto](https://martech.org/the-vibe-marketing-manifesto.md)
  - Published: 2025-12-12
  - Last Modified: 2025-12-11
  - Excerpt: Marketing is being transformed by practitioners using AI to compress strategy, creation and execution from weeks into hours.
- [Stronger targeting starts with aligned personas and ICPs](https://martech.org/stronger-targeting-starts-with-aligned-personas-and-icps.md)
  - Published: 2025-12-12
  - Last Modified: 2025-12-11
  - Excerpt: ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across your martech stack.
- [GA4’s Advertising Snapshot shows why last-click attribution no longer fits AI-led journeys](https://martech.org/ga4s-advertising-snapshot-shows-why-last-click-attribution-no-longer-fits-ai-led-journeys.md)
  - Published: 2025-12-11
  - Last Modified: 2025-12-10
  - Excerpt: GA4 gives a clearer view of how channels shape discovery and intent across complex user paths – revealing value that last-click reporting misses.
- [IAB Tech Lab introduces new CTV ad formats, updates programmatic guidance](https://martech.org/iab-tech-lab-introduces-new-ctv-ad-formats-updates-programmatic-guidance.md)
  - Published: 2025-12-11
  - Last Modified: 2025-12-10
  - Excerpt: The new CTV Ad Portfolio and updated programmatic guide aim to streamline how emerging ad formats are defined, transacted, and scaled across platforms.
- [How to speed up AI adoption and turn hype into results](https://martech.org/how-to-speed-up-ai-adoption-and-turn-hype-into-results.md)
  - Published: 2025-12-11
  - Last Modified: 2025-12-10
  - Excerpt: AI succeeds when people, process and technology mature together. Here’s how to move from early pilots to sustainable productivity.
- [Why AI content strategies need to focus on tasks not transactions](https://martech.org/why-ai-content-strategies-need-to-focus-on-tasks-not-transactions.md)
  - Published: 2025-12-10
  - Last Modified: 2025-12-10
  - Excerpt: Most people use AI assistants to think, not shop — and new data shows marketers may be optimizing for the wrong kind of query.
- [What’s the state of the enterprise B2B buyer?](https://martech.org/whats-the-state-of-the-enterprise-b2b-buyer.md)
  - Published: 2025-12-10
  - Last Modified: 2025-12-10
  - Excerpt: AI is changing the way enterprise B2B buyers operate and exacerbating problems around noise and trust in the market.
- [How to use CTV to strengthen your ABM strategy](https://martech.org/how-to-use-ctv-to-strengthen-your-abm-strategy.md)
  - Published: 2025-12-10
  - Last Modified: 2025-12-09
  - Excerpt: Bring CTV into ABM with clear use cases, sharper account lists, tighter channel coordination and measurement that proves real impact on pipeline.
- [6 under-the-radar martech tools to make your work day easier in 2026](https://martech.org/6-under-the-radar-martech-tools-to-make-your-work-day-easier-in-2026.md)
  - Published: 2025-12-10
  - Last Modified: 2025-12-09
  - Excerpt: Explore six niche martech tools that solve emerging 2026 challenges — data accuracy, loyalty, AI visibility and smarter media allocation.
- [New Salesforce engine aims to make enterprise AI trustworthy](https://martech.org/new-salesforce-engine-aims-to-make-enterprise-ai-trustworthy.md)
  - Published: 2025-12-09
  - Last Modified: 2025-12-09
  - Excerpt: Salesforce has launched a unified data engine that gives enterprise AI agents the context they need to reason clearly instead of guessing blindly.
- [4 takeaways for email marketers from Google’s 2025 holiday report](https://martech.org/4-takeaways-for-email-marketers-from-googles-2025-holiday-report.md)
  - Published: 2025-12-09
  - Last Modified: 2025-12-08
  - Excerpt: Shoppers are thinking differently, and Google’s new data shows the cognitive patterns marketers need to understand to win the 2025 season.
- [Why martech teams need diagnostic talent in 2026](https://martech.org/why-martech-teams-need-diagnostic-talent-in-2026.md)
  - Published: 2025-12-09
  - Last Modified: 2025-12-08
  - Excerpt: Most martech friction comes from misinterpretation. The right talent can distinguish useful complexity from decay and restore team confidence.
- [Marketing on Reddit: What you need to know](https://martech.org/a-marketers-guide-to-reddit.md)
  - Published: 2025-12-09
  - Last Modified: 2025-12-08
  - Excerpt: What you need to know about marketing on Reddit. Updated with details about the new B2B audience segmentation capabilities
- [Think different: The Positionless Marketing manifesto](https://martech.org/think-different-the-positionless-marketing-manifesto.md)
  - Published: 2025-12-09
  - Last Modified: 2025-12-03
  - Excerpt: Assembly-line methods put marketers in a box. Technology removed it - marketers haven't noticed.
- [Why today’s buyer journey no longer fits the funnel](https://martech.org/why-todays-buyer-journey-no-longer-fits-the-funnel.md)
  - Published: 2025-12-08
  - Last Modified: 2025-12-08
  - Excerpt: Self-directed buyers, shrinking budgets and embedded AI are redefining what effective marketing leadership looks like in 2026.
- [Why privacy, not AI, is the biggest marketing shift to watch](https://martech.org/why-privacy-not-ai-is-the-biggest-marketing-shift-to-watch.md)
  - Published: 2025-12-08
  - Last Modified: 2025-11-17
  - Excerpt: With data laws tightening and third-party cookies fading, marketers must rethink how they collect and use customer data — or risk being left behind.
- [How to level up your AI maturity from tools to transformation](https://martech.org/how-to-level-up-your-ai-maturity-from-tools-to-transformation.md)
  - Published: 2025-12-08
  - Last Modified: 2025-12-05
  - Excerpt: A deep look at the shift from tools and workflows to governance as brands prepare for external agents, AI search and new regulatory demands.
- [Rethinking marketing creativity in compliance-heavy industries](https://martech.org/rethinking-marketing-creativity-in-compliance-heavy-industries.md)
  - Published: 2025-12-05
  - Last Modified: 2025-12-04
  - Excerpt: Regulated industries don’t have to limit creativity. Workflows, AI guardrails and compliant content frameworks can help you move faster with less risk.
- [Marketers see big gains from content strategy overhaul](https://martech.org/marketers-see-big-gains-from-content-strategy-overhaul.md)
  - Published: 2025-12-05
  - Last Modified: 2025-12-04
  - Excerpt: A majority of marketers report stronger results from their content strategies this year — and it’s not just because of new tech.
- [Amazon takes aim at data silos and lengthy workflows with Quick Suite](https://martech.org/amazon-takes-aim-at-data-silos-and-lengthy-workflows-with-quick-suite.md)
  - Published: 2025-12-05
  - Last Modified: 2025-12-04
  - Excerpt: Buried in messy data silos? Amazon wants agentic AI to connect your stack so you can focus on insights, not integration headaches.
- [When everyone has AI, thinking becomes the differentiator](https://martech.org/when-everyone-has-ai-thinking-becomes-the-differentiator.md)
  - Published: 2025-12-05
  - Last Modified: 2025-12-04
  - Excerpt: As AI makes outputs abundant, the quality of your inputs becomes the real driver of performance. Strategic questions now shape entire outcomes.
- [The ‘data foundation’ for AI starts paying off for Salesforce](https://martech.org/the-data-foundation-for-ai-starts-paying-off-for-salesforce.md)
  - Published: 2025-12-04
  - Last Modified: 2025-12-04
  - Excerpt: It looks like Agentforce's meaningful contribution to Salesforce's bottom line is on or ahead of schedule.
- [How to write great copy for every channel](https://martech.org/how-to-write-great-copy-for-every-channel.md)
  - Published: 2025-12-04
  - Last Modified: 2025-12-04
  - Excerpt: Compelling copy makes a world of difference in driving results from your marketing campaigns. Here’s how to craft copy for emails, social posts, web pages and more.
- [IAB Tech Lab proposes Deals API for programmatic advertising](https://martech.org/iab-tech-lab-proposes-deals-api-to-fix-manual-headaches-in-programmatic-advertising.md)
  - Published: 2025-12-04
  - Last Modified: 2025-12-03
  - Excerpt: The Deals API aims to replace the manual mess behind programmatic deals with structure, transparency and accountability.
- [Winning back customers requires fixing what drove them away](https://martech.org/winning-back-customers-requires-fixing-what-drove-them-away.md)
  - Published: 2025-12-04
  - Last Modified: 2025-12-03
  - Excerpt: Win-backs beat acquisitions, but they require companies to admit what went wrong and prove they fixed it.
- [The CDP fantasy is over](https://martech.org/the-cdp-fantasy-is-over.md)
  - Published: 2025-12-03
  - Last Modified: 2025-12-03
  - Excerpt: Tejas Manohar, co-CEO of Hightouch, dismantles the CDP playbook and discusses the shift toward composable data architectures and AI-driven decisioning.
- [Why today’s AI panic feels like the 1990s internet all over again](https://martech.org/why-todays-ai-panic-feels-like-the-1990s-internet-all-over-again.md)
  - Published: 2025-12-03
  - Last Modified: 2025-12-02
  - Excerpt: The AI debate echoes 1990s internet fears. See what marketers learned last time and how transparency, ethics and readiness can guide this new era.
- [Five ways AI changed marketing strategy in just one year](https://martech.org/five-ways-ai-changed-marketing-strategy-in-just-one-year.md)
  - Published: 2025-12-03
  - Last Modified: 2025-12-02
  - Excerpt: New data reveals how AI is reshaping everything from buyer behavior to marketing operations—and why last year’s strategies won’t cut it anymore.
- [How dirty data broke marketing](https://martech.org/how-dirty-data-broke-marketing.md)
  - Published: 2025-12-03
  - Last Modified: 2025-12-02
  - Excerpt: Dirty inputs created a system that misunderstands people. Clean data brings back context, consent and meaning.
- [Android code reveals OpenAI’s plans as user reports first ChatGPT ad](https://martech.org/android-code-reveals-openais-plans-as-user-reports-first-chatgpt-ad.md)
  - Published: 2025-12-02
  - Last Modified: 2025-12-02
  - Excerpt: OpenAI appears to be testing ChatGPT ads, with new Android clues and a user report hinting that the rollout may be getting close.
- [Three actions you must take to thrive in the agentic era of marketing](https://martech.org/three-actions-you-must-take-to-thrive-in-the-agentic-era-of-marketing.md)
  - Published: 2025-12-02
  - Last Modified: 2025-12-02
  - Excerpt: Staying ahead in marketing now depends on navigating AI agents' growing influence on your tech stack, your customers and your role as a leader.
- [5 capabilities that separate AI-native teams from everyone else](https://martech.org/5-capabilities-that-separate-ai-native-teams-from-everyone-else.md)
  - Published: 2025-12-02
  - Last Modified: 2025-12-01
  - Excerpt: Many marketing teams invest in AI but see only modest gains. Real impact comes from reworking how the team learns decides and adapts each day.
- [How to design holiday promotions that work](https://martech.org/how-to-design-holiday-promotions-that-work.md)
  - Published: 2025-12-02
  - Last Modified: 2025-12-01
  - Excerpt: Your holiday offers may reduce margins rather than drive real demand. Price discrimination and sales hangover dynamics show what’s actually working.
- [What happens when no one clicks anymore](https://martech.org/what-happens-when-no-one-clicks-anymore.md)
  - Published: 2025-12-01
  - Last Modified: 2025-12-01
  - Excerpt: Learn how shifting user behavior in the age of AI could impact traffic and revenue — and what marketers and publishers can do to stay ahead.
- [AI is turning personalization into a two-way conversation](https://martech.org/ai-is-turning-personalization-into-a-two-way-conversation.md)
  - Published: 2025-12-01
  - Last Modified: 2025-11-30
  - Excerpt: From automotive to beauty and travel, AI is enabling brands to generate bespoke content and experiences with customers instead of for them.
- [How a customer-centric B2B journey breaks the funnel model](https://martech.org/how-a-customer-centric-b2b-journey-breaks-the-funnel-model.md)
  - Published: 2025-12-01
  - Last Modified: 2025-11-17
  - Excerpt: Today’s B2B buyers don’t follow a straight line — here’s what you need to change to keep up.
- [Why content-driven branding is the real fix for zero-click traffic loss](https://martech.org/why-content-driven-branding-is-the-real-fix-for-zero-click-traffic-loss.md)
  - Published: 2025-12-01
  - Last Modified: 2025-11-30
  - Excerpt: See how a clear brand voice and consistent content can strengthen your brand as customer journeys become less visible in analytics.
- [How to stop AI decisions from repeating human biases](https://martech.org/how-to-stop-ai-decisions-from-repeating-human-biases.md)
  - Published: 2025-11-26
  - Last Modified: 2025-11-25
  - Excerpt: When AI answers sound confident but ignore consequences,  they can become biased, high-stakes mistakes — unless you know how to intervene.
- [Holiday ecommerce spending hits .7 billion before Cyber Week even begins](https://martech.org/holiday-ecommerce-spending-hits-79-7-billion-before-cyber-week-even-begins.md)
  - Published: 2025-11-26
  - Last Modified: 2025-11-25
  - Excerpt: AI-driven tools, deeper discounts, mobile convenience and flexible payment options drive record November spending.
- [Most AI agents fail without data and governance maturity](https://martech.org/most-ai-agents-fail-without-data-and-governance-maturity.md)
  - Published: 2025-11-26
  - Last Modified: 2025-11-25
  - Excerpt: Learn why stacks, data and governance gaps are driving AI agent underperformance and how MOps can fix it.
- [Google to auto-link YouTube channels and Google Ads accounts](https://martech.org/google-to-auto-link-youtube-channels-and-google-ads-accounts.md)
  - Published: 2025-11-25
  - Last Modified: 2025-11-25
  - Excerpt: The auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but requires oversight of permissions.
- [Consumers want less digital, more real world from brands in 2026](https://martech.org/consumers-want-less-digital-more-real-world-from-brands-in-2026.md)
  - Published: 2025-11-25
  - Last Modified: 2025-11-24
  - Excerpt: ANA report says why marketers must deliver hands-on brand experiences while designing for a future led by AI-powered consumer decision-making.
- [Is your martech evaluation process still stuck in a pre-AI world?](https://martech.org/is-your-martech-evaluation-process-still-stuck-in-a-pre-ai-world.md)
  - Published: 2025-11-25
  - Last Modified: 2025-11-24
  - Excerpt: AI is everywhere in martech — but if your vendor evaluation process hasn’t changed, you’re not ready to tell the difference between hype and real capability.
- [Stop blasting and start connecting with better email strategy](https://martech.org/stop-blasting-and-start-connecting-with-better-email-strategy.md)
  - Published: 2025-11-25
  - Last Modified: 2025-11-24
  - Excerpt: Too many marketers treat email like a free megaphone—but when it’s done right, it’s the most powerful relationship builder in you have.
- [Why isn’t there more creativity in B2B marketing?](https://martech.org/why-isnt-there-more-creativity-in-b2b-marketing.md)
  - Published: 2025-11-24
  - Last Modified: 2025-11-24
  - Excerpt: The creators of 'ROI: The Musical' join us to discuss why B2B marketing often lacks creativity.
- [Why evergreen content expires faster in an AI search world — and what to do about it](https://martech.org/why-evergreen-content-expires-faster-in-an-ai-search-world-and-what-to-do-about-it.md)
  - Published: 2025-11-24
  - Last Modified: 2025-11-21
  - Excerpt: LLMs reward actively maintained content. See which signals matter most and how to create a repeatable refresh workflow that protects visibility.
- [How MOps and CreativeOps can align to unlock operational excellence](https://martech.org/how-mops-and-creativeops-can-align-to-unlock-operational-excellence.md)
  - Published: 2025-11-24
  - Last Modified: 2025-11-21
  - Excerpt: Breaking down silos between marketing and creative operations leads to better planning, stronger insights and a more efficient end-to-end marketing lifecycle.
- [7 no-code AI tools marketers can build today to boost productivity and engagement](https://martech.org/7-no-code-ai-tools-marketers-can-build-today-to-boost-productivity-and-engagement.md)
  - Published: 2025-11-24
  - Last Modified: 2025-11-17
  - Excerpt: You don’t need coding skills to start using AI — these simple tools can handle everything from content creation to customer insights.
- [The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands](https://martech.org/the-real-story-behind-cracker-barrels-rebrand-and-why-it-matters-for-b2b-brands.md)
  - Published: 2025-11-21
  - Last Modified: 2025-11-20
  - Excerpt: A rebrand unraveled by bot-driven outrage. Here’s what it shows about brand risk, trust and the emotional stakes driving B2B marketing.
- [Marketers navigating low consumer confidence amid high holiday sales](https://martech.org/marketers-navigating-low-consumer-confidence-amid-high-holiday-sales.md)
  - Published: 2025-11-21
  - Last Modified: 2025-11-20
  - Excerpt: This holiday season is full of mixed signals — sales are breaking records, but shoppers are holding back, and marketers are caught in the middle.
- [Most marketers think consumers like AI, few consumers agree.](https://martech.org/most-marketers-think-consumers-like-ai-few-consumers-agree.md)
  - Published: 2025-11-21
  - Last Modified: 2025-11-20
  - Excerpt: Marketers may be bullish on AI’s customer experience benefits—but consumers aren’t feeling it, and the disconnect could cost brands their credibility.
- [The overlooked infrastructure problem holding personalization back](https://martech.org/the-overlooked-infrastructure-problem-holding-personalization-back.md)
  - Published: 2025-11-21
  - Last Modified: 2025-11-19
  - Excerpt: Personalization works only when operations do, powered by verified data, real-time signals and automated workflows.
- [Salesforce adds observability to Agentforce, aiming to boost AI performance and trust](https://martech.org/salesforce-adds-observability-to-agentforce-aiming-to-boost-ai-performance-and-trust.md)
  - Published: 2025-11-20
  - Last Modified: 2025-11-18
  - Excerpt: Salesforce is giving businesses a clearer view into how AI agents perform with new observability tools designed to boost trust, reliability and results at scale.
- [The three forces that shaped martech in 2025](https://martech.org/the-three-forces-that-shaped-martech-in-2025.md)
  - Published: 2025-11-20
  - Last Modified: 2025-11-19
  - Excerpt: Hesitant buyers, maturing AI and market swings pushed marketers to adapt. Here’s what those shifts mean for 2026.
- [What B2B marketers can learn from Asia’s fast-evolving strategies](https://martech.org/what-b2b-marketers-can-learn-from-asias-fast-evolving-strategies.md)
  - Published: 2025-11-20
  - Last Modified: 2025-11-19
  - Excerpt: From China’s mobile-first tools to Japan and India’s evolving practices, these shifts show how buyers react when messaging, data and culture converge.
- [The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why.](https://martech.org/the-future-of-marketing-looks-a-lot-like-engineering-and-ai-roles-here-are-5-reasons-why.md)
  - Published: 2025-11-20
  - Last Modified: 2025-11-19
  - Excerpt: From campaigns to continuous systems, marketing’s future runs on modular design, agile thinking, and AI orchestration.
- [Adobe buys Semrush](https://martech.org/adobe-buys-semrush.md)
  - Published: 2025-11-19
  - Last Modified: 2025-11-19
  - Excerpt: Adobe will acquire Semrush for ## List of Posts

.9 billion, the companies announced today, with closing expected in the first half of 2026.
- [CMOs face a make-or-break moment as digital channels and personalization collapse](https://martech.org/cmos-face-a-make-or-break-moment-as-digital-channels-and-personalization-collapse.md)
  - Published: 2025-11-19
  - Last Modified: 2025-11-17
  - Excerpt: Digital channels are crumbling, personalization is backfiring, and Gartner says CMOs must rethink everything—or risk becoming irrelevant.
- [The real reason marketing budgets get cut — and how to stop it](https://martech.org/the-real-reason-marketing-budgets-get-cut-and-how-to-stop-it.md)
  - Published: 2025-11-19
  - Last Modified: 2025-11-18
  - Excerpt: Stronger modeling and disciplined measurement help marketing earn credibility where it matters most.
- [The ## List of Posts

.5 billion decision that redefined CVS’s brand](https://martech.org/the-1-5-billion-decision-that-redefined-cvss-brand.md)
  - Published: 2025-11-19
  - Last Modified: 2025-11-18
  - Excerpt: CVS proved its purpose by walking away from tobacco revenue — a bold choice that built trust and long-term brand credibility.
- [10 of the most thought-provoking quotes from the November MarTech Conference](https://martech.org/10-of-the-most-thought-provoking-quotes-from-the-november-martech-conference.md)
  - Published: 2025-11-18
  - Last Modified: 2025-11-18
  - Excerpt: Not available
- [Almost no one is clicking on ChatGPT links](https://martech.org/almost-no-one-is-clicking-on-chatgpt-links.md)
  - Published: 2025-11-18
  - Last Modified: 2025-11-17
  - Excerpt: Newly revealed data exposes how little traffic ChatGPT drives to publishers. Spoiler alert: The gap between visibility and clicks is huge.
- [How data and genAI are helping retailers boost conversions in a tough economy](https://martech.org/how-data-and-genai-are-helping-retailers-boost-conversions-in-a-tough-economy.md)
  - Published: 2025-11-18
  - Last Modified: 2025-11-17
  - Excerpt: Retailers are turning to data-driven strategies and AI to personalize experiences, plug funnel leaks, and drive measurable gains in revenue.
- [MarketingOps redefines success for the age of AI](https://martech.org/marketingops-redefines-success-for-the-age-of-ai.md)
  - Published: 2025-11-18
  - Last Modified: 2025-11-17
  - Excerpt: Overworked, overlooked and now expected to lead AI strategy? Here’s what MOps pros were saying at MOps-Apalooza 2025.
- [Data readiness is the missing foundation of AI-powered marketing](https://martech.org/data-readiness-is-the-missing-foundation-of-ai-powered-marketing.md)
  - Published: 2025-11-18
  - Last Modified: 2025-11-17
  - Excerpt: Skip the firehose. Build a curated data pipeline that strengthens trust, improves prompts and powers more effective AI decisions.
- [82% of marketers fail AI adoption (Positionless Marketing can fix it)](https://martech.org/82-of-marketers-fail-ai-adoption-positionless-marketing-can-fix-it.md)
  - Published: 2025-11-18
  - Last Modified: 2025-11-17
  - Excerpt: Research from Forrester  and insights from Blain's Farm & Fleet reveal the real barrier isn't technology; it's how marketing work gets done.
- [How marketers can spark traveler wanderlust with emotion, authenticity and video](https://martech.org/how-marketers-can-spark-traveler-wanderlust-with-emotion-authenticity-and-video.md)
  - Published: 2025-11-17
  - Last Modified: 2025-11-14
  - Excerpt: Expedia’s research reveals how emotion, authenticity and the right mix of video and human-guided content inspire traveler wanderlust and drive bookings.
- [Five truths you need to know about martech, and what to do about them](https://martech.org/five-truths-you-need-to-know-about-martech-and-what-to-do-about-them.md)
  - Published: 2025-11-17
  - Last Modified: 2025-11-14
  - Excerpt: A candid roundtable with martech leaders revealed five uncomfortable truths holding brands back — and the practical steps needed to finally move past them.
- [Why B2B companies struggle to adopt account-based marketing — and how to fix it](https://martech.org/why-b2b-companies-struggle-to-adopt-account-based-marketing-and-how-to-fix-it.md)
  - Published: 2025-11-17
  - Last Modified: 2025-11-14
  - Excerpt: Many B2B teams are stuck in lead-gen mode — here’s why that’s holding them back and what it takes to make ABM work.
- [AI Visibility Index: What three months of data reveals](https://martech.org/ai-visibility-index-what-three-months-of-data-reveals.md)
  - Published: 2025-11-17
  - Last Modified: 2025-11-14
  - Excerpt: Uncover which brands are rising, falling, and holding steady in AI search platforms – and get tactics to protect and grow your visibility.
- [The quiet positioning mistakes that kill growth](https://martech.org/the-quiet-positioning-mistakes-that-kill-growth.md)
  - Published: 2025-11-14
  - Last Modified: 2025-11-14
  - Excerpt: Misaligned messaging breaks trust fast. Dropbox shows how disciplined positioning scales. Here’s how to fix your internal signals.
- [Conversational AI is growing rapidly, but consumers have a few concerns](https://martech.org/conversational-ai-is-growing-rapidly-but-consumers-have-a-few-concerns.md)
  - Published: 2025-11-14
  - Last Modified: 2025-11-13
  - Excerpt: Conversational AI has gone mainstream, with more than 80% of consumers using it in the past three months.
- [October 2025 HubSpot updates include faster files, cleaner data and smarter AI](https://martech.org/october-2025-hubspot-updates-include-faster-files-cleaner-data-and-smarter-ai.md)
  - Published: 2025-11-14
  - Last Modified: 2025-11-12
  - Excerpt: Even the smallest updates can be massive time savers. Here’s what HubSpot tackled in October.
- [Why your martech still feels like a cost center  —  and how AI changes that](https://martech.org/why-your-martech-still-feels-like-a-cost-center-and-how-ai-changes-that.md)
  - Published: 2025-11-14
  - Last Modified: 2025-11-13
  - Excerpt: Years of investment haven’t delivered the transformation marketers expected. AI is forcing teams to confront the gaps holding martech back.
- [SEO vs. AI Search: Why It’s Not Either/Or](https://martech.org/seo-vs-ai-search-why-its-not-either-or.md)
  - Published: 2025-11-14
  - Last Modified: 2025-11-12
  - Excerpt: See how Google Search and AI platforms like ChatGPT reshape discovery, and learn how to track, optimize and convert customers across both.
- [Salesforce buys AI startup to boost its enterprise search abilities](https://martech.org/salesforce-buys-ai-startup-to-boost-its-enterprise-search-abilities.md)
  - Published: 2025-11-13
  - Last Modified: 2025-11-13
  - Excerpt: Doti AI technology boosts how tools find and use internal knowledge—and that could change how marketers work across teams.
- [IAB Tech Lab unveils Agentic RTB Framework to boost real-time ad trading efficiency](https://martech.org/iab-tech-lab-unveils-agentic-rtb-framework-to-boost-real-time-ad-trading-efficiency.md)
  - Published: 2025-11-13
  - Last Modified: 2025-11-11
  - Excerpt: The new Agentic RTB Framework promises to slash programmatic ad latency by 80%—and reshape how AI-powered agents trade in real time.
- [AI is forcing a shift from data silos to shared customer context](https://martech.org/ai-is-forcing-a-shift-from-data-silos-to-shared-customer-context.md)
  - Published: 2025-11-13
  - Last Modified: 2025-11-12
  - Excerpt: The next wave of digital transformation is about connecting context. AI reveals the gaps between how companies store data and how customers experience it.
- [The brands winning with AI know when to use it — and when not to](https://martech.org/the-brands-winning-with-ai-know-when-to-use-it-and-when-not-to.md)
  - Published: 2025-11-13
  - Last Modified: 2025-11-12
  - Excerpt: In the rush to scale content, the smartest marketers are deciding where human creativity adds the most value. Strategy 
sets them apart.
- [Hightouch enters the fray for agentic AI for marketers](https://martech.org/hightouch-enters-the-fray-for-agentic-ai-for-marketers.md)
  - Published: 2025-11-12
  - Last Modified: 2025-11-12
  - Excerpt: Hightouch unveils AI agents trained in real marketing workflows, hoping to make it easier for marketers to work smarter and faster. 
- [How to (re)build a playbook that helps people buy](https://martech.org/how-to-rebuild-a-playbook-that-helps-people-buy.md)
  - Published: 2025-11-12
  - Last Modified: 2025-11-12
  - Excerpt: Is there a smarter, more human path forward for marketing, analytics and AI adoption?
- [How the new attention standards turn feeling into data](https://martech.org/how-the-new-attention-standards-turn-feeling-into-data.md)
  - Published: 2025-11-12
  - Last Modified: 2025-11-11
  - Excerpt: The IAB and MRC’s new attention guidelines help marketers measure the emotions that drive memory and impact.
- [Reddit’s rise in shows every brand needs a forum for its genAI search strategy](https://martech.org/reddits-rise-in-shows-every-brand-needs-a-forum-for-its-genai-search-strategy.md)
  - Published: 2025-11-11
  - Last Modified: 2025-11-11
  - Excerpt: Reddit’s rise is a wake-up call for brands — own your community now or risk losing visibility, authority, and customer trust in the age of AI search.
- [10 of the best insights from the November 2025 MarTech Conference](https://martech.org/10-of-the-best-insights-from-the-november-2025-martech-conference.md)
  - Published: 2025-11-11
  - Last Modified: 2025-11-11
  - Excerpt: AI agents took center stage at the November MarTech Conference, where leaders unpacked how orchestration, agility and alignment are redefining marketing in the age of intelligent automation.
- [How to build a GEO-ready CMS that powers AI search and personalization](https://martech.org/how-to-build-a-geo-ready-cms-that-powers-ai-search-and-personalization.md)
  - Published: 2025-11-11
  - Last Modified: 2025-11-10
  - Excerpt: GenAI is rewriting the rules of digital content, and only AI-native CMS platforms will keep your brand visible and competitive in a zero-click world.
- [Marketing has a new blueprint — and it’s shaped by the customer](https://martech.org/marketing-has-a-new-blueprint-and-its-shaped-by-the-customer.md)
  - Published: 2025-11-11
  - Last Modified: 2025-11-10
  - Excerpt: The marketing funnel is fading fast — here’s how AI is turning customer journeys into real-time, personalized ecosystems where the consumer calls the shots.
- [Want better answers from AI? Tell it to ask questions](https://martech.org/want-better-answers-from-ai-tell-it-to-ask-questions.md)
  - Published: 2025-11-11
  - Last Modified: 2025-11-10
  - Excerpt: Generative AI loves to guess—here’s how to get ChatGPT and Gemini to slow down and ask for clarity before they respond.
- [Why your AI strategy isn’t delivering ROI and how to fix it](https://martech.org/why-your-ai-strategy-isnt-delivering-roi-and-how-to-fix-it.md)
  - Published: 2025-11-10
  - Last Modified: 2025-11-07
  - Excerpt: Tired of 'fixing the chatbot?' Let's build an AI system that thinks with you and turns your team's knowledge into measurable ROI.
- [How AI could make your next DXP migration actually work](https://martech.org/how-ai-could-make-your-next-dxp-migration-actually-work.md)
  - Published: 2025-11-10
  - Last Modified: 2025-11-07
  - Excerpt: Your last migration crashed and burned. What if you could eliminate the technical bottlenecks that derailed it?
- [What do marketers need to know about the AI browsers from ChatGPT and Perplexity?](https://martech.org/what-do-marketers-need-to-know-about-the-ai-browsers-from-chatgpt-and-perplexity.md)
  - Published: 2025-11-10
  - Last Modified: 2025-11-07
  - Excerpt: As if AI hasn’t thrown enough at you, the popular LLMs entered the browser game. Get ready for a paradigm shift in how users engage with digital content.
- [Salesforce acquires Spindle AI to bolster analytics for Agentforce](https://martech.org/salesforce-acquires-spindle-ai-to-bolster-analytics-for-agentforce.md)
  - Published: 2025-11-09
  - Last Modified: 2025-11-09
  - Excerpt: With businesses drowning in data but starving for insights, Salesforce bets on AI agents that can simulate outcomes for GTM and pricing scenarios.
- [When shadow DAMs become the real system of record](https://martech.org/when-shadow-dams-become-the-real-system-of-record.md)
  - Published: 2025-11-07
  - Last Modified: 2025-11-07
  - Excerpt: Shadow DAMs inside design tools and shared drives are changing how creative assets move — fast, flexible and outside IT’s control.
- [The new era of customer journeys is co-created, adaptive and AI-powered](https://martech.org/the-new-era-of-customer-journeys-is-co-created-adaptive-and-ai-powered.md)
  - Published: 2025-11-07
  - Last Modified: 2025-11-06
  - Excerpt: AI is enabling a new kind of marketing with fluid, customer-led journeys for companies like Ally Financial and Warby Parker.
- [Data accessibility continues to stall AI adoption](https://martech.org/data-accessibility-continues-to-stall-ai-adoption.md)
  - Published: 2025-11-07
  - Last Modified: 2025-11-04
  - Excerpt: AI won't work if you can't feed it data, and it's going hungry at many organizations.
- [AI is your key to better market research and planning](https://martech.org/ai-is-your-key-to-better-market-research-and-planning-2.md)
  - Published: 2025-11-06
  - Last Modified: 2025-11-06
  - Excerpt: At the November MarTech Conference, we discussed how AI can help marketers in their market research.
- [6 steps to writing emails that get opened and acted on](https://martech.org/6-steps-to-writing-emails-that-get-opened-and-acted-on.md)
  - Published: 2025-11-06
  - Last Modified: 2025-11-05
  - Excerpt: Great emails don’t happen by accident. Follow this six-step process to write messages that connect, persuade and convert.
- [Gamification has promise and pitfalls](https://martech.org/soapbox-gamification-has-promise-and-pitfalls.md)
  - Published: 2025-11-06
  - Last Modified: 2025-11-05
  - Excerpt: Gamification can boost engagement and loyalty, but when rewards are poorly designed, they can undermine motivation and turn users off instead.
- [4 essential tips to maximize holiday inbox placement](https://martech.org/4-essential-tips-to-maximize-holiday-inbox-placement.md)
  - Published: 2025-11-06
  - Last Modified: 2025-10-28
  - Excerpt: Learn how to strengthen your sender reputation and boost engagement when it matters most.
- [What comes after ‘data-driven marketing?’](https://martech.org/what-comes-after-data-driven-marketing.md)
  - Published: 2025-11-05
  - Last Modified: 2025-11-05
  - Excerpt: Did you ever think we would see the day when 
data-driven' marketing would be seen as backwards-looking marketing?
- [5 ways AI is changing where and how influence happens in affiliate marketing](https://martech.org/5-ways-ai-is-changing-where-and-how-influence-happens-in-affiliate-marketing.md)
  - Published: 2025-11-05
  - Last Modified: 2025-11-04
  - Excerpt: AI is shifting discovery upstream, changing where influence happens. Learn how to measure value and performance before the click.
- [If the AI bubble bursts marketing could take the first hit](https://martech.org/if-the-ai-bubble-bursts-marketing-could-take-the-first-hit.md)
  - Published: 2025-11-05
  - Last Modified: 2025-11-01
  - Excerpt: Marketers love AI, but the sector's growing debt and shaky foundations, means they could be the first to suffer if the hype-driven boom turns into a bust.
- [How showing up — even when you’re scared — builds marketing confidence](https://martech.org/how-showing-up-even-when-youre-scared-builds-marketing-confidence.md)
  - Published: 2025-11-05
  - Last Modified: 2025-11-04
  - Excerpt: Vulnerability isn’t weakness. It’s how you build trust and authentic leadership. Here's how courage and connection can transform your marketing.
- [5 marketing maturity levels: From siloed to autonomous](https://martech.org/5-marketing-maturity-levels-from-siloed-to-autonomous.md)
  - Published: 2025-11-05
  - Last Modified: 2025-10-31
  - Excerpt: Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what benefits you access at each level.
- [Two-thirds of listeners say podcasts recommendations drive purchase decisions](https://martech.org/two-thirds-of-listeners-say-podcasts-recommendations-drive-purchase-decisions.md)
  - Published: 2025-11-04
  - Last Modified: 2025-11-04
  - Excerpt: Podcasts resonate deeply with listeners, impacting their spending, shaping their views and building trust with hosts, a study found.
- [How to get genAI to say it doesn’t know](https://martech.org/how-to-get-genai-to-say-it-doesnt-know.md)
  - Published: 2025-11-04
  - Last Modified: 2025-11-01
  - Excerpt: Here's how to get ChatGPT — and other AI tools — to be honest about their limits, so you can avoid hallucinations and get better results.
- [How GA4 records traffic from Perplexity Comet and ChatGPT Atlas](https://martech.org/how-ga4-records-traffic-from-perplexity-comet-and-chatgpt-atlas.md)
  - Published: 2025-11-04
  - Last Modified: 2025-11-03
  - Excerpt: AI browsers disrupt how GA4 records referral data, obscuring traffic sources and discovery patterns. Find out how to track them accurately.
- [AI is rewriting visibility in the zero-click search era](https://martech.org/ai-is-rewriting-visibility-in-the-zero-click-search-era.md)
  - Published: 2025-11-04
  - Last Modified: 2025-11-03
  - Excerpt: In a zero-click world, visibility starts where answers are delivered. Search now rewards brands that earn trust, credibility and authority across results.
- [Poor data quality hampering businesses and their AI plans](https://martech.org/poor-data-quality-hampering-businesses-and-their-ai-plans.md)
  - Published: 2025-11-04
  - Last Modified: 2025-11-03
  - Excerpt: Pressure to deploy AI is rising. But flawed data means flawed insights, and leaders are  calling for a data strategy overhaul.
- [Winning the platform shift](https://martech.org/winning-the-platform-shift.md)
  - Published: 2025-11-04
  - Last Modified: 2025-10-31
  - Excerpt: How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
- [How to turn holiday shoppers into loyal friends, not one-time buyers](https://martech.org/how-to-turn-holiday-shoppers-into-loyal-friends-not-one-time-buyers.md)
  - Published: 2025-11-03
  - Last Modified: 2025-10-31
  - Excerpt: This holiday, skip the promo blast. See how brands like La Quinta built loyalty through care and conversation — and how you can, too.
- [Why behavioral segmentation beats personas for real personalization](https://martech.org/why-behavioral-segmentation-beats-personas-for-real-personalization.md)
  - Published: 2025-11-03
  - Last Modified: 2025-10-31
  - Excerpt: Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, trust-based personalization.
- [Why do disconnected data and silos persist in marketing organizations?](https://martech.org/why-do-disconnected-data-and-silos-persist-in-marketing-organizations.md)
  - Published: 2025-11-03
  - Last Modified: 2025-10-31
  - Excerpt: Not available
- [How agentic AI is changing the future of marketing](https://martech.org/how-agentic-ai-is-changing-the-future-of-marketing.md)
  - Published: 2025-11-03
  - Last Modified: 2025-10-31
  - Excerpt: We're kicking off the November MarTech Conference with insights from Scott Brinker, the godfather of martech.
- [AI gains influence with shoppers, but search still rules](https://martech.org/ai-gains-influence-with-shoppers-but-search-still-rules.md)
  - Published: 2025-10-31
  - Last Modified: 2025-10-29
  - Excerpt: Consumers say AI predicts needs before they ask, which explains why it carries more influence than friends.
- [How small companies can win with account-based marketing](https://martech.org/how-small-companies-can-win-with-account-based-marketing.md)
  - Published: 2025-10-31
  - Last Modified: 2025-10-30
  - Excerpt: ABM isn’t just for enterprises. Smaller companies can now use AI, automation and focused targeting to drive efficiency, close deals faster and scale smarter.
- [What ChatGPT says about your brand — and why it matters](https://martech.org/what-chatgpt-says-about-your-brand-and-why-it-matters.md)
  - Published: 2025-10-31
  - Last Modified: 2025-10-30
  - Excerpt: AI tools surface what’s said about your executives and brand. Build strong, consistent profiles to maintain credibility and influence perception.
- [Meta announces lead gen product upgrades for Q5 (yes, you read that right)](https://martech.org/meta-announces-lead-gen-product-upgrades-for-q5-yes-you-read-that-right.md)
  - Published: 2025-10-30
  - Last Modified: 2025-10-30
  - Excerpt: Meta announced new lead gen capabilities this week, looking to drive business during the post-holiday period, when rates fall as advertisers pull back.
- [What AI and agents mean for marketing teams — now and in the future](https://martech.org/what-ai-and-agents-mean-for-marketing-teams-now-and-in-the-future.md)
  - Published: 2025-10-30
  - Last Modified: 2025-10-29
  - Excerpt: Let's discuss what agent-led systems will mean for marketing teams at the Nov. 4th MarTech Conference.
- [Winning executive trust in the move beyond marketing attribution](https://martech.org/winning-executive-trust-in-the-move-beyond-marketing-attribution.md)
  - Published: 2025-10-30
  - Last Modified: 2025-10-29
  - Excerpt: Moving past attribution can feel risky, but staying stuck is worse. Reframe marketing measurement to reflect real buying behavior and business impact.
- [7 steps to build real AI readiness in your CRM](https://martech.org/7-steps-to-build-real-ai-readiness-in-your-crm.md)
  - Published: 2025-10-30
  - Last Modified: 2025-10-29
  - Excerpt: Before adding AI to your CRM, fix the work behind it. This practical framework helps align people, process and platforms for real AI readiness.
- [How AI just nuked marketing as we know it](https://martech.org/how-ai-just-nuked-marketing-as-we-know-it.md)
  - Published: 2025-10-29
  - Last Modified: 2025-10-29
  - Excerpt: Bloomreach CMO Amanda Elam Cole  dismantles the marketing 'workflow' as we know it.
- [Why GTM keeps selling to the least profitable people](https://martech.org/why-gtm-keeps-selling-to-the-least-profitable-people.md)
  - Published: 2025-10-29
  - Last Modified: 2025-10-28
  - Excerpt: Evangelism feels heroic — but it's burning your budget. Want GTM that compounds value, not waste? Learn the causal way.
- [Discover the secret weapon for marketers battling rising multichannel costs](https://martech.org/discover-the-secret-weapon-for-marketers-battling-rising-multichannel-costs.md)
  - Published: 2025-10-29
  - Last Modified: 2025-10-28
  - Excerpt: Campaign costs are spiking. Complexity is growing. See how unit cost analysis can help marketing leaders regain control and protect ROI.
- [How we built an AI ecosystem to amplify our event content](https://martech.org/how-we-built-an-ai-ecosystem-to-amplify-our-event-content.md)
  - Published: 2025-10-29
  - Last Modified: 2025-10-27
  - Excerpt: Free and low-cost AI applications helped us atomize and amplify our event content. They can help your team do it too.
- [Is martech driving the blandification of marketing?](https://martech.org/is-martech-driving-the-blandification-of-marketing.md)
  - Published: 2025-10-28
  - Last Modified: 2025-10-27
  - Excerpt: Martech promised smarter personalization, but it’s producing sameness. Here’s how to think differently.
- [Adobe brings AI deeper into content workflows](https://martech.org/adobe-brings-ai-deeper-into-content-workflows.md)
  - Published: 2025-10-28
  - Last Modified: 2025-10-27
  - Excerpt: Too much content, too little time? Adobe is bringing AI and agents to help scale your content workflows.
- [Customer sentiment — and risk — are hidden in the emails in your CRM](https://martech.org/customer-sentiment-and-risk-are-hidden-in-the-emails-in-your-crm.md)
  - Published: 2025-10-28
  - Last Modified: 2025-10-27
  - Excerpt: Looking for new insights from your email? Discover how genAI reveals what customers actually think — right in your CRM.
- [Gen Z leads surge in daily AI use, as B2B buying enters the generative era](https://martech.org/gen-z-leads-surge-in-daily-ai-use-as-b2b-buying-enters-the-generative-era.md)
  - Published: 2025-10-28
  - Last Modified: 2025-10-27
  - Excerpt: TrustRadius report confirms that AI tools are now central to B2B buying, with 86% of Gen Z professionals using them daily—and marketers racing to adapt.
- [Rethinking marketing’s relationship with data](https://martech.org/rethinking-marketings-relationship-with-data.md)
  - Published: 2025-10-28
  - Last Modified: 2025-10-27
  - Excerpt: Years of optimization and personalization have left marketing chasing metrics over meaning. Clean data offers a way to rebuild trust.
- [The AI oversight gap is marketing’s next governance test](https://martech.org/the-ai-oversight-gap-is-marketings-next-governance-test.md)
  - Published: 2025-10-27
  - Last Modified: 2025-10-24
  - Excerpt: Unvetted AI tools are driving costly breaches. Effective oversight is the safeguard marketing leaders can’t afford to ignore.
- [Martech, adtech and sales tech: Are they converging — and should they?](https://martech.org/martech-adtech-and-sales-tech-are-they-converging-and-should-they.md)
  - Published: 2025-10-27
  - Last Modified: 2025-10-24
  - Excerpt: Data in silos? Teams misaligned? Convergence could mean one customer view, and full-funnel orchestration. But is it good for businesses?
- [You can’t automate brand voice, but you can train AI to respect it](https://martech.org/you-cant-automate-brand-voice-but-you-can-train-ai-to-respect-it.md)
  - Published: 2025-10-27
  - Last Modified: 2025-10-24
  - Excerpt: AI won’t stay on brand unless you teach it how. Use DXPs and custom assistants to scale consistent, credible content without losing brand identity.
- [The stakes around trust, compliance and consent are higher than ever](https://martech.org/the-stakes-around-trust-compliance-and-consent-are-higher-than-ever.md)
  - Published: 2025-10-27
  - Last Modified: 2025-10-23
  - Excerpt: Learn how AI powers compliant personalization. Join us Nov. 4 at the free MarTech Conference.
- [Why server-side tracking is making a comeback in the privacy-first era](https://martech.org/why-server-side-tracking-is-making-a-comeback-in-the-privacy-first-era.md)
  - Published: 2025-10-24
  - Last Modified: 2025-10-23
  - Excerpt: As ad blockers and privacy laws disrupt client-side tracking, marketers are shifting to server-side methods for cleaner, more reliable analytics.
- [AI is changing the hiring practices of marketing agencies](https://martech.org/ai-is-changing-the-hiring-practices-of-marketing-agencies.md)
  - Published: 2025-10-24
  - Last Modified: 2025-10-23
  - Excerpt: Agencies relied on entry-level talent for execution. Now, AI is doing that work — and fast.
- [Let’s discuss performance monitoring and optimization with AI](https://martech.org/lets-discuss-performance-monitoring-and-optimization-with-ai.md)
  - Published: 2025-10-24
  - Last Modified: 2025-10-23
  - Excerpt: AI watches campaigns 24/7 and spots issues instantly. Learn how to save budget and boost ROI at the MarTech Conference.
- [Do you know who’s on your email list?](https://martech.org/do-you-know-whos-on-your-email-list.md)
  - Published: 2025-10-24
  - Last Modified: 2025-10-23
  - Excerpt: Low opens and rising unsubscribes aren’t always execution issues. They often point to strategy problems that start with leadership.
- [IAB Tech Lab pushes privacy standards forward with GPP and DDRF updates](https://martech.org/iab-tech-lab-pushes-privacy-standards-forward-with-gpp-and-ddrf-updates.md)
  - Published: 2025-10-23
  - Last Modified: 2025-10-20
  - Excerpt: The update to core privacy frameworks will help advertisers stay compliant and prepare for the next wave of state privacy laws.
- [Quiet martech is redefining how teams work](https://martech.org/quiet-martech-is-redefining-how-teams-work.md)
  - Published: 2025-10-23
  - Last Modified: 2025-10-22
  - Excerpt: By prioritizing simplicity and integration, marketing teams are finding calm, creativity and measurable gains in a less-is-more approach.
- [Structuring AI for marketing impact through focused, real-world activation](https://martech.org/structuring-ai-for-marketing-impact-through-focused-real-world-activation.md)
  - Published: 2025-10-23
  - Last Modified: 2025-10-22
  - Excerpt: AI’s promise means little without a clear plan. See how marketers can identify high-value workflows, remove friction and scale adoption with purpose.
- [Reinventing your personalization and orchestration with AI](https://martech.org/reinventing-your-personalization-and-orchestration-with-ai.md)
  - Published: 2025-10-22
  - Last Modified: 2025-10-22
  - Excerpt: Stuck with stale segments? AI can deliver real-time relevance. Learn more at the MarTech Conference, free and online, Nov. 4.
- [How to make sense of all that marketing data](https://martech.org/how-to-make-sense-of-all-that-marketing-data.md)
  - Published: 2025-10-22
  - Last Modified: 2025-10-22
  - Excerpt: Anssi Rusi, CEO of Supermetrics, discuses how marketers can survive the wave of data washing over their teams.
- [From tech tangle to growth engine, martech gets a do-over](https://martech.org/from-tech-tangle-to-growth-engine-martech-gets-a-do-over.md)
  - Published: 2025-10-22
  - Last Modified: 2025-10-21
  - Excerpt: Despite years of investment, martech has failed to deliver on its promise—AI offers a rare chance to rebuild it as a true growth driver.
- [5 ways a B2B CDP transforms your marketing and sales alignment](https://martech.org/5-ways-a-b2b-cdp-transforms-your-marketing-and-sales-alignment.md)
  - Published: 2025-10-22
  - Last Modified: 2025-10-21
  - Excerpt: B2B CDPs unify fragmented data, reveal buying group behavior and turn sales and marketing into one revenue engine. Here’s what makes them indispensable.
- [Your nurture strategy is lazy marketing](https://martech.org/your-nurture-strategy-is-lazy-marketing.md)
  - Published: 2025-10-22
  - Last Modified: 2025-10-21
  - Excerpt: Most B2B nurture programs fail because they automate instead of connect. Here are four steps to build a nurture system that drives engagement and conversion.
- [What to do now unique isn’t unique anymore](https://martech.org/the-problem-with-selling-what-makes-you-unique.md)
  - Published: 2025-10-21
  - Last Modified: 2025-10-20
  - Excerpt: Every brand claims to be different. The ones that stand out make people feel something — not just think something.
- [Marketers say their trust in measurement is stalled](https://martech.org/marketers-say-their-trust-in-measurement-is-stalled.md)
  - Published: 2025-10-21
  - Last Modified: 2025-10-20
  - Excerpt: More data doesn’t mean more effective measurement, as multiplying channels and touchpoints lead to more chaos than answers.
- [How to turn internal docs into content that converts](https://martech.org/how-to-turn-internal-docs-into-content-that-converts.md)
  - Published: 2025-10-21
  - Last Modified: 2025-10-20
  - Excerpt: Unlock the insights hidden in sales decks, onboarding guides and support docs to create content that earns buyers’ attention and drives results.
- [Why is Salesforce partnering with the biggest names in AI?](https://martech.org/why-is-salesforce-partnering-with-the-biggest-names-in-ai.md)
  - Published: 2025-10-20
  - Last Modified: 2025-10-20
  - Excerpt: The biggest names in tech aren’t going to let scattered tools and siloed data stand in the way of the agentic enterprise. 
- [Do consumers really want to talk to bots?](https://martech.org/do-consumers-really-want-to-talk-to-bots.md)
  - Published: 2025-10-20
  - Last Modified: 2025-10-20
  - Excerpt: Attitudes toward AI-powered customer service are shifting, but age and industry are important factors.
- [AI search is collapsing the B2B buyer journey](https://martech.org/ai-search-is-collapsing-the-b2b-buyer-journey.md)
  - Published: 2025-10-20
  - Last Modified: 2025-10-17
  - Excerpt: AI-powered search rewards credibility and depth. For B2B marketers, authority — not traffic — defines growth in the age of AI.
- [Building a martech stack that fits local business reality](https://martech.org/building-a-martech-stack-that-fits-local-business-reality.md)
  - Published: 2025-10-20
  - Last Modified: 2025-10-17
  - Excerpt: Most platforms are built for enterprise needs, not local ones. Choose tools that help your small business connect with your community and grow sustainably.
- [What they don’t teach you about marketing at Harvard Business School: Being positionless](https://martech.org/what-they-dont-teach-you-about-marketing-at-harvard-business-school-being-positionless.md)
  - Published: 2025-10-20
  - Last Modified: 2025-10-17
  - Excerpt: Positionless Marketing equates to do-it-now competence, powered by technology... not committees
- [Agentic commerce is here, and consumers want it to help find deals](https://martech.org/agentic-commerce-is-here-and-consumers-want-it-to-help-find-deals.md)
  - Published: 2025-10-17
  - Last Modified: 2025-10-17
  - Excerpt: Customers want speed, savings and support. They’ll be turning to AI agents to find it in 2025 and beyond.
- [The TikTok-fueled shift B2B marketers can’t afford to ignore](https://martech.org/the-tiktok-fueled-shift-b2b-marketers-cant-afford-to-ignore.md)
  - Published: 2025-10-17
  - Last Modified: 2025-10-16
  - Excerpt: As Gen Z turns digital fluency and economic pressure into influence, brands are learning to meet audiences where trust and commerce converge.
- [Zero to launch: AI-powered campaign creation without the creative logjam](https://martech.org/zero-to-launch-ai-powered-campaign-creation-without-the-creative-logjam.md)
  - Published: 2025-10-17
  - Last Modified: 2025-10-16
  - Excerpt: Creative backlog slowing you down? Stop letting asset production stall your strategy. Discover how AI clears the path to campaign scale at the MarTech Conference.
- [Why MMM makes marketers nervous — and why you should use it anyway](https://martech.org/why-mmm-makes-marketers-nervous-and-why-you-should-use-it-anyway.md)
  - Published: 2025-10-17
  - Last Modified: 2025-10-16
  - Excerpt: Forget the hype and the horror stories. Here’s how to use MMM the right way without turning it into another attribution debate.
- [Building AI agents that move from conversation to conversion](https://martech.org/building-ai-agents-that-move-from-conversation-to-conversion.md)
  - Published: 2025-10-17
  - Last Modified: 2025-10-15
  - Excerpt: Vertical AI agents are the next martech power players — built to know your brand, act with context and drive real results.
- [The AI Visibility Index: Here’s who’s winning AI search](https://martech.org/the-ai-visibility-index-heres-whos-winning-ai-search.md)
  - Published: 2025-10-17
  - Last Modified: 2025-10-16
  - Excerpt: Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered.
- [Salesforce Marketing Cloud enters the agentic era](https://martech.org/salesforce-marketing-cloud-enters-the-agentic-era.md)
  - Published: 2025-10-16
  - Last Modified: 2025-10-16
  - Excerpt: Meet Agentforce Marketing, a far cry from what marketers had available 25 years ago, when its ancestor was launched.
- [Smarter reporting, AI enhancements lead HubSpot’s September 2025 updates](https://martech.org/smarter-reporting-ai-enhancements-lead-hubspots-september-2025-updates.md)
  - Published: 2025-10-16
  - Last Modified: 2025-10-15
  - Excerpt: The September update focuses on practical, long-requested updates and fewer show stoppers than August.
- [Why your B2B strategy should start with a story that builds trust](https://martech.org/why-your-b2b-strategy-should-start-with-a-story-that-builds-trust.md)
  - Published: 2025-10-16
  - Last Modified: 2025-10-15
  - Excerpt: In B2B, trust is the real product — and storytelling is how you earn it. Here’s why every strategy should start there.
- [Why agentic AI is the next big shift in CX strategy](https://martech.org/why-agentic-ai-is-the-next-big-shift-in-cx-strategy.md)
  - Published: 2025-10-16
  - Last Modified: 2025-10-15
  - Excerpt: Agentic AI helps brands anticipate needs, simplify journeys and blend human judgment with AI speed for faster, smarter customer experiences.
- [Mind Over Machine: Nate St. Pierre’s AI uprising](https://martech.org/mind-over-machine-nate-st-pierres-ai-uprising.md)
  - Published: 2025-10-15
  - Last Modified: 2025-10-15
  - Excerpt: Worried about AI destroying creativity? Nate St. Pierre shares how he uses AI to power creativity for writers, screenwriters and more.
- [StackAdapt unveils a martech suite combining programmatic, data and email marketing](https://martech.org/stackadapt-unveils-a-martech-suite-combining-programmatic-data-and-email-marketing.md)
  - Published: 2025-10-15
  - Last Modified: 2025-10-14
  - Excerpt: StackAdapt sees an opportunity to activate data and drive cross-channel impact.
- [Twilio launches data tools to help marketers trust their signals and move faster](https://martech.org/twilio-launches-data-tools-to-help-marketers-trust-their-signals-and-move-faster.md)
  - Published: 2025-10-15
  - Last Modified: 2025-10-14
  - Excerpt: The new data tools aim to turn trusted data into faster decisions, smoother campaigns and customer experiences that actually deliver.
- [What companies keep getting wrong about AI implementation](https://martech.org/what-companies-keep-getting-wrong-about-ai-implementation.md)
  - Published: 2025-10-15
  - Last Modified: 2025-10-14
  - Excerpt: AI’s power depends on execution. Lessons from IBM, Zillow and QuickBooks show how poor rollouts can do lasting damage.
- [AI is your key to better market research and planning](https://martech.org/ai-is-your-key-to-better-market-research-and-planning.md)
  - Published: 2025-10-15
  - Last Modified: 2025-10-14
  - Excerpt: Struggling with long planning cycles? Learn how AI trims days to hours. Join the MarTech Conference for insights.
- [Your apps and social channels depend on email more than you think](https://martech.org/your-apps-and-social-channels-depend-on-email-more-than-you-think.md)
  - Published: 2025-10-15
  - Last Modified: 2025-10-14
  - Excerpt: Apps churn and social trends fade — but email endures. Learn why scaling customer trust and loyalty still starts in the inbox.
- [Data infrastructure consolidation continues as Fivetran, dbt Labs merge](https://martech.org/data-infrastructure-consolidation-continues-as-fivetran-dbt-labs-merge.md)
  - Published: 2025-10-14
  - Last Modified: 2025-10-14
  - Excerpt: M&A in the data ecosystem has some concerned about the future of open-source tools.
- [DAM is the missing link in AI-powered marketing success](https://martech.org/dam-is-the-missing-link-in-ai-powered-marketing-success.md)
  - Published: 2025-10-14
  - Last Modified: 2025-10-13
  - Excerpt: AI only works when content is structured, connected and governed. DAM gives it the foundation to turn automation into performance.
- [Mailchimp delivers new toys for retailers ahead of the holidays](https://martech.org/mailchimp-delivers-new-toys-for-retailers-ahead-of-the-holidays.md)
  - Published: 2025-10-14
  - Last Modified: 2025-10-13
  - Excerpt: Fragmented tools and data gaps make holiday campaigns harder to connect across channels. Mailchimp wants to help.
- [How digital visibility drives — or destroys — brand trust](https://martech.org/how-digital-visibility-drives-or-destroys-brand-trust.md)
  - Published: 2025-10-14
  - Last Modified: 2025-10-13
  - Excerpt: Your visibility in AI search now drives brand trust more than your own website. Here’s how to monitor, optimize and protect your narrative.
- [AI productivity gains, like vendors’ AI surcharges, are hard to find](https://martech.org/ai-productivity-gains-like-vendors-ai-surcharges-are-hard-to-find.md)
  - Published: 2025-10-14
  - Last Modified: 2025-10-13
  - Excerpt: AI is driving up software costs, but without clear returns, enterprise buyers are right to question whether the premium is worth paying.
- [4 questions every SMB should ask before testing CTV](https://martech.org/4-questions-every-smb-should-ask-before-testing-ctv.md)
  - Published: 2025-10-13
  - Last Modified: 2025-10-13
  - Excerpt: Before spending on connected TV, answer these four questions to see if your business is ready — and how to make your first test count.
- [Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams](https://martech.org/salesforce-launches-agentforce-360-to-embed-ai-agents-directly-in-slack-for-marketing-teams.md)
  - Published: 2025-10-13
  - Last Modified: 2025-10-13
  - Excerpt: As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep.
- [What are the skills marketers should develop as we enter 2026?](https://martech.org/what-are-the-skills-marketers-should-develop-as-we-enter-2026.md)
  - Published: 2025-10-13
  - Last Modified: 2025-10-10
  - Excerpt: Struggling to keep pace with marketing tech and trends? It’s only getting faster. Learn the 10 skills that will keep you competitive in 2026 and beyond.
- [You’re paying your sales and marketing teams to sabotage each other](https://martech.org/youre-paying-your-sales-and-marketing-teams-to-sabotage-each-other.md)
  - Published: 2025-10-13
  - Last Modified: 2025-10-10
  - Excerpt: Growth stalls when sales and marketing are rewarded for different wins. Better incentives get both teams rowing in the same direction.
- [AI KPIs: Turning mentions Into strategy in the age of LLMs](https://martech.org/ai-kpis-turning-mentions-into-strategy-in-the-age-of-llms.md)
  - Published: 2025-10-13
  - Last Modified: 2025-10-08
  - Excerpt: From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.
- [Zeta Global unveils ‘superintelligent,’ natural language AI agent](https://martech.org/zeta-global-unveils-superintelligent-natural-language-ai-agent.md)
  - Published: 2025-10-10
  - Last Modified: 2025-10-10
  - Excerpt: Athena from Zeta brings voice-powered intelligence straight into marketing workflows.
- [60% of shoppers expect use AI agents in the next 12 months](https://martech.org/60-of-shoppers-expect-use-ai-agents-in-the-next-12-months.md)
  - Published: 2025-10-10
  - Last Modified: 2025-10-10
  - Excerpt: Agentic AI is poised to rewrite the rules of retail. Consumers are ready. What about retailers?
- [Martech stacks evolve through capabilities, not tools](https://martech.org/martech-stacks-evolve-through-capabilities-not-tools.md)
  - Published: 2025-10-10
  - Last Modified: 2025-10-10
  - Excerpt: Future-ready stacks combine SaaS, AI, workflows and human skills into adaptive systems. Here’s how to manage capabilities as your new foundation.
- [Why it’s time to rethink your B2B thought leadership strategy — especially around events](https://martech.org/why-its-time-to-rethink-your-b2b-thought-leadership-strategy-especially-around-events.md)
  - Published: 2025-10-10
  - Last Modified: 2025-10-09
  - Excerpt: Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence.
- [Invisible pages, lost revenue: Why crawlability poses a huge risk](https://martech.org/invisible-pages-lost-revenue-why-crawlability-poses-a-huge-risk.md)
  - Published: 2025-10-10
  - Last Modified: 2025-10-08
  - Excerpt: Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies.
- [Adobe introduces AI agents to help B2B marketers navigate long buying cycles](https://martech.org/adobe-introduces-ai-agents-to-help-b2b-marketers-navigate-long-buying-cycles.md)
  - Published: 2025-10-09
  - Last Modified: 2025-10-09
  - Excerpt: The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow.
- [The pros and cons of specializing in specific martech products](https://martech.org/the-pros-and-cons-of-specializing-in-specific-martech-products.md)
  - Published: 2025-10-09
  - Last Modified: 2025-10-07
  - Excerpt: MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only?
- [Your website isn’t ready for AI agents — here’s what needs to change](https://martech.org/your-website-isnt-ready-for-ai-agents-heres-what-needs-to-change.md)
  - Published: 2025-10-09
  - Last Modified: 2025-10-08
  - Excerpt: Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect.
- [How to unify customer data using tools you already have](https://martech.org/how-to-unify-customer-data-using-tools-you-already-have.md)
  - Published: 2025-10-09
  - Last Modified: 2025-10-08
  - Excerpt: Even without a CDP, marketers can start delivering personalized experiences by using existing CRM and BI tools to unify customer data.
- [Content and brand tips for an AI world](https://martech.org/content-and-brand-tips-for-an-ai-world.md)
  - Published: 2025-10-08
  - Last Modified: 2025-10-08
  - Excerpt: Drew Brucker, head of brand and content at Goldcast, talks about how content, brand and webinars evolve in an AI world.
- [AI can scale your brilliance — or your mediocrity. Here’s how to stay smart.](https://martech.org/ai-can-scale-your-brilliance-or-your-mediocrity-heres-how-to-stay-smart.md)
  - Published: 2025-10-08
  - Last Modified: 2025-10-07
  - Excerpt: Marketers are learning that without strategy, generative AI can make them less creative — not more productive.
- [Six common agentic AI pitfalls and how to avoid them](https://martech.org/six-common-agentic-ai-pitfalls-and-how-to-avoid-them.md)
  - Published: 2025-10-08
  - Last Modified: 2025-10-06
  - Excerpt: Hearing horror stories about agentic AI implementations? Your company needn't be a victim.
- [The hidden AI risk that could break your brand](https://martech.org/the-hidden-ai-risk-that-could-break-your-brand.md)
  - Published: 2025-10-08
  - Last Modified: 2025-10-07
  - Excerpt: When AI systems operate without oversight, they quietly accumulate risks—until a public failure exposes the cost.
- [The future of engagement is in your customers’ hands (or pocket)](https://martech.org/the-future-of-engagement-is-in-your-customers-hands-or-pocket.md)
  - Published: 2025-10-08
  - Last Modified: 2025-10-06
  - Excerpt: How marketers can prepare for the rise of messaging-first customer journeys.
- [OpenAI expands ChatGPT into an app platform — and a new channel for marketers](https://martech.org/openai-expands-chatgpt-into-an-app-platform-and-a-new-channel-for-marketers.md)
  - Published: 2025-10-07
  - Last Modified: 2025-10-07
  - Excerpt: Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation.
- [AI’s value is measured in outcomes, not adoption](https://martech.org/ais-value-is-measured-in-outcomes-not-adoption.md)
  - Published: 2025-10-07
  - Last Modified: 2025-10-06
  - Excerpt: AI powers every marketing workflow — but impact matters more than adoption. Prove performance by measuring lift and validating causality.
- [Acquisition gets the attention, but loyalty drives the results](https://martech.org/acquisition-gets-the-attention-but-loyalty-drives-the-results.md)
  - Published: 2025-10-07
  - Last Modified: 2025-10-06
  - Excerpt: Marketers chase new leads, but real ROI comes from retention. See how automation, onboarding and rewards can turn loyal customers into lasting growth.
- [Invalid traffic detection gets smarter with HUMAN’s Page Intelligence](https://martech.org/invalid-traffic-detection-gets-smarter-with-humans-page-intelligence.md)
  - Published: 2025-10-07
  - Last Modified: 2025-10-06
  - Excerpt: The latest addition to the company's ad protection suite gives brands new control over fraud and performance data.
- [Salesforce Agentforce: What you need to know](https://martech.org/salesforce-agentforce-what-you-need-to-know.md)
  - Published: 2025-10-06
  - Last Modified: 2025-10-06
  - Excerpt: We've updated our page on Agentforce with details on new vibe coding tools and agents.
- [Salesforce says social engineering to blame for breaches leading to ransom demands](https://martech.org/salesforce-says-social-engineering-to-blame-for-breaches-leading-to-ransom-demands.md)
  - Published: 2025-10-06
  - Last Modified: 2025-10-06
  - Excerpt: Salesforce said its platform wasn’t compromised, but that’s little consolation to the companies and consumers potentially impacted.
- [Oracle debuts AI agents for CX and revenue teams](https://martech.org/oracle-debuts-ai-agents-for-cx-and-revenue-teams.md)
  - Published: 2025-10-06
  - Last Modified: 2025-10-06
  - Excerpt: Oracle’s new AI agents connect sales, service, finance and more, giving them a view across the enterprise.
- [What Is Open Semantic Interchange (OSI), and why should marketers care?](https://martech.org/what-is-open-semantic-interchange-osi-and-why-should-marketers-care.md)
  - Published: 2025-10-06
  - Last Modified: 2025-09-30
  - Excerpt: Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity and control.
- [Brand consistency beats AI hype for revenue in 2026](https://martech.org/brand-consistency-beats-ai-hype-for-revenue.md)
  - Published: 2025-10-06
  - Last Modified: 2025-10-03
  - Excerpt: AI amplifies everything — but only a consistent GTM system turns speed into durable growth with proof buyers and CFOs can trust.
- [3 ways AI will elevate marketing in 2026](https://martech.org/ai-will-elevate-marketing.md)
  - Published: 2025-10-06
  - Last Modified: 2025-10-03
  - Excerpt: Most teams now consider AI critical. In 2026, expect its biggest impact in personalization, orchestration and creative work.
- [U.S. online holiday shopping expected to hit a record 3 billion](https://martech.org/u-s-online-holiday-shopping-expected-to-hit-a-record-253-billion.md)
  - Published: 2025-10-06
  - Last Modified: 2025-10-03
  - Excerpt: Adobe predicts mobile, AI-powered shopping and social media to drive the season’s biggest shifts in consumer behavior.
- [Salesforce announces new initiatives to build trust in AI agents](https://martech.org/salesforce-announces-new-initiatives-to-build-trust-in-ai-agents.md)
  - Published: 2025-10-03
  - Last Modified: 2025-10-03
  - Excerpt: AI projects fail from bad data and weak governance. Having bet the house on agents, Salesforce is going to keep working to fix those gaps.
- [How to set up GA4 cross-domain tracking for global and multi-brand sites](https://martech.org/how-to-set-up-ga4-cross-domain-tracking-for-global-and-multi-brand-sites.md)
  - Published: 2025-10-03
  - Last Modified: 2025-10-02
  - Excerpt: Fragmented sessions distort insights. GA4 cross-domain tracking unifies data across brands and regions so marketers, analysts and leaders see the full journey.
- [Marketers say AI aspirations get stuck in ‘pilot purgatory’](https://martech.org/marketers-say-ai-aspirations-get-stuck-in-pilot-purgatory.md)
  - Published: 2025-10-03
  - Last Modified: 2025-10-01
  - Excerpt: Marketers say AI helps with content and campaigns, but too many can’t move beyond experimentation and individual use cases.
- [AI trust is the new growth engine](https://martech.org/ai-trust-is-the-new-growth-engine.md)
  - Published: 2025-10-03
  - Last Modified: 2025-10-02
  - Excerpt: Unchecked AI puts brands at risk. Accountability frameworks translate ethics and governance into customer trust, loyalty and growth.
- [Technical branding: The system that teaches machines who the brand is](https://martech.org/technical-branding-the-system-that-teaches-machines-who-the-brand-is.md)
  - Published: 2025-10-03
  - Last Modified: 2025-10-02
  - Excerpt: Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you.
- [AI search is shifting traffic from volume to value](https://martech.org/ai-search-is-shifting-traffic-from-volume-to-value.md)
  - Published: 2025-10-02
  - Last Modified: 2025-10-02
  - Excerpt: AI search is reshaping how audiences find brands, driving fewer but higher-value visits that demand authenticity and reward originality over volume.
- [Stop making cost per conversion your KPI — here’s what to measure instead](https://martech.org/stop-making-cost-per-conversion-your-kpi-heres-what-to-measure-instead.md)
  - Published: 2025-10-02
  - Last Modified: 2025-10-01
  - Excerpt: Chasing cost per conversion or ROAS as your KPI leads to underspend. See why conversion volume is a smarter way to scale profitably.
- [Thriving businesses create value, dying businesses strip-mine it](https://martech.org/thriving-businesses-create-value-dying-businesses-strip-mine-it.md)
  - Published: 2025-10-02
  - Last Modified: 2025-10-01
  - Excerpt: Sustainable growth comes from creating value first for employees and customers. Get the order wrong and you burn through your future.
- [IAB cuts ad forecast as tariffs take a bite out of spending](https://martech.org/iab-cuts-ad-forecast-as-tariffs-take-a-bite-out-of-spending.md)
  - Published: 2025-10-01
  - Last Modified: 2025-10-01
  - Excerpt: Ad spend growth is expected to drop from an earlier prediction of 7.3% to 5.7% as 91% of ad buyers say tariffs are driving budget decisions.
- [5 email lifecycle programs you need — and one to drop](https://martech.org/5-email-lifecycle-programs-you-need-and-one-to-drop.md)
  - Published: 2025-10-01
  - Last Modified: 2025-09-30
  - Excerpt: Email is the backbone of lifecycle marketing. Learn the five programs that build trust and retention, plus one that doesn’t make the cut.
- [Bandits have taken over marketing decisioning, and that’s a good thing](https://martech.org/bandits-have-taken-over-marketing-decisioning-and-thats-a-good-thing.md)
  - Published: 2025-10-01
  - Last Modified: 2025-09-30
  - Excerpt: Marketing decisioning has shifted from rules to AI — fueled by data warehouses and advanced models like reinforcement learning.
- [Zeta Global acquires enterprise software business from Marigold](https://martech.org/zeta-global-acquires-enterprise-software-business-from-marigold.md)
  - Published: 2025-09-30
  - Last Modified: 2025-09-30
  - Excerpt: Marigold is holding on to its SMB tools like Campaign Monitor and Emma, but its relationship marketing apps are on the move.
- [Google expands capabilities of its open-source MMM program](https://martech.org/google-expands-capabilities-of-its-open-source-mmm-program.md)
  - Published: 2025-09-30
  - Last Modified: 2025-09-30
  - Excerpt: Meridian, released in January, now supports non-media variables, such as pricing and promotions.
- [ActiveCampaign declares ‘the days of classic marketing automation are over’](https://martech.org/activecampaign-declares-the-days-of-classic-marketing-automation-are-over.md)
  - Published: 2025-09-30
  - Last Modified: 2025-09-30
  - Excerpt: ActiveCampaigns lays out its vision for autonomous marketing, and AI agents are central to the game plan.
- [9 mistakes that ruin your content plan and how to fix them](https://martech.org/9-mistakes-that-ruin-your-content-plan-and-how-to-fix-them.md)
  - Published: 2025-09-30
  - Last Modified: 2025-09-30
  - Excerpt: A solid content plan drives results — but only if you sidestep the pitfalls. See how to keep your strategy focused, relevant and effective.
- [Your content strategy just died. Here’s what comes next.](https://martech.org/your-content-strategy-just-died-heres-what-comes-next.md)
  - Published: 2025-09-30
  - Last Modified: 2025-09-29
  - Excerpt: If you don't have a parallel, machine-readable version of your content, AI will misrepresent your brand, and competitors will write your story.
- [How Amazon Ads enables full funnel measurement](https://martech.org/how-amazon-ads-enables-full-funnel-measurement.md)
  - Published: 2025-09-30
  - Last Modified: 2025-09-29
  - Excerpt: With new metrics like MTA, LTS and conversion path reporting, Amazon Ads gives marketers deeper insight into performance across the funnel.
- [10 of the most thought-provoking quotes from the September MarTech Conference](https://martech.org/10-of-the-most-thought-provoking-quotes-from-the-september-martech-conference.md)
  - Published: 2025-09-29
  - Last Modified: 2025-09-25
  - Excerpt: Fire up your marketing brain with the quotes that caught our attention at the September event.
- [Why genAI search is as bad for shoppers as it is for marketers](https://martech.org/why-genai-search-is-as-bad-for-shoppers-as-it-is-for-marketers.md)
  - Published: 2025-09-29
  - Last Modified: 2025-09-26
  - Excerpt: GenAI search engines promise the “best” information, but deliver shallow, incomplete answers that frustrate buyers and shortchange sellers.
- [How to get your organization aligned for the AI age](https://martech.org/how-to-get-your-organization-aligned-for-the-ai-age.md)
  - Published: 2025-09-29
  - Last Modified: 2025-09-23
  - Excerpt: At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success.
- [How can workflow integration unlock the full value of AI for marketers?](https://martech.org/how-can-workflow-integration-unlock-the-full-value-of-ai-for-marketers.md)
  - Published: 2025-09-29
  - Last Modified: 2025-09-24
  - Excerpt: Not available
- [Account-based GTM pods that turn strategy into pipeline](https://martech.org/account-based-gtm-pods-that-turn-strategy-into-pipeline.md)
  - Published: 2025-09-29
  - Last Modified: 2025-09-26
  - Excerpt: Many ABM programs stall in execution. Pods align marketing, BDRs, sales and CS into one revenue team that drives meetings and growth.
- [How to see inside the AI funnel](https://martech.org/how-to-see-inside-the-ai-funnel.md)
  - Published: 2025-09-26
  - Last Modified: 2025-09-26
  - Excerpt: Learn how AI tracking tools combine synthetic and real-world data to restore visibility into the AI marketing funnel and enable actionable strategy.
- [OpenAI is staffing up to turn ChatGPT into an ad platform](https://martech.org/openai-is-staffing-up-to-turn-chatgpt-into-an-ad-platform.md)
  - Published: 2025-09-26
  - Last Modified: 2025-09-26
  - Excerpt: OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users.
- [CLV is the growth metric that marketing can’t fake](https://martech.org/clv-is-the-growth-metric-that-marketing-cant-fake.md)
  - Published: 2025-09-26
  - Last Modified: 2025-09-25
  - Excerpt: Customer lifetime value can’t be gamed with lock-ins or campaigns. Sustainable growth depends on delivering real customer experiences.
- [Underutilized data sources: Unlocking what marketers already have](https://martech.org/underutilized-data-sources-unlocking-what-marketers-already-have.md)
  - Published: 2025-09-26
  - Last Modified: 2025-09-23
  - Excerpt: At the MarTech Conference, we discussed why silos, integrations and neglected data streams keep marketers from seeing the full picture.
- [Marketers see the importance of AEO, but many haven’t started](https://martech.org/marketers-see-the-importance-of-aeo-but-many-havent-started.md)
  - Published: 2025-09-26
  - Last Modified: 2025-09-24
  - Excerpt: Nearly half say budget constraints are holding back AEO initiatives.
- [Coffee break: Social media word search](https://martech.org/coffee-break-social-media-word-search.md)
  - Published: 2025-09-26
  - Last Modified: 2025-09-25
  - Excerpt: Everyone deserves a coffee break. Take a timeout with our social media word search.
- [When customers move like starlings — and what it means for segmentation](https://martech.org/when-customers-move-like-starlings-and-what-it-means-for-segmentation.md)
  - Published: 2025-09-26
  - Last Modified: 2025-09-25
  - Excerpt: Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock.
- [Klaviyo introduces marketing agent to automate campaigns](https://martech.org/klaviyo-introduces-marketing-agent-to-automate-campaigns.md)
  - Published: 2025-09-25
  - Last Modified: 2025-09-25
  - Excerpt: The company believes its marketing and customer service agents are key steps toward its goal of creating the first autonomous B2C CRM.
- [Who’s advocating for your email subscribers?](https://martech.org/whos-advocating-for-your-email-subscribers.md)
  - Published: 2025-09-25
  - Last Modified: 2025-09-24
  - Excerpt: Subscriber trust fuels email performance. Without an advocate, it’s only a matter of time before engagement slips.
- [My AI marketing team has a professor, a writer and a slick salesperson. Yours can, too.](https://martech.org/my-ai-marketing-team-has-a-professor-a-writer-and-a-slick-salesperson-yours-can-too.md)
  - Published: 2025-09-25
  - Last Modified: 2025-09-24
  - Excerpt: Use the strengths of ChatGPT, Claude and Gemini to create personas that can enhance strategy, unlock creativity and streamline execution.
- [Broken playbooks and broken bones: Reinventing B2B with Ryan Nelsen](https://martech.org/broken-playbooks-and-broken-bones-reinventing-b2b-with-ryan-nelsen.md)
  - Published: 2025-09-24
  - Last Modified: 2025-09-24
  - Excerpt: Ryan Nelsen, CMO of StackAdapt, joins Playbook Broken to talk about the evolution of B2B marketing.
- [A practical framework to turn fragmented data into a foundation for AI success](https://martech.org/a-practical-framework-to-turn-fragmented-data-into-a-foundation-for-ai-success.md)
  - Published: 2025-09-24
  - Last Modified: 2025-09-23
  - Excerpt: Marketing AI is only as strong as the data it runs on. Move from chaos to optimized data maturity and deliver personalization at scale.
- [How to measure your CreativeOps maturity to unlock performance](https://martech.org/how-to-measure-your-creativeops-maturity-to-unlock-performance.md)
  - Published: 2025-09-24
  - Last Modified: 2025-09-23
  - Excerpt: Benchmark your CreativeOps function and prioritize initiatives that accelerate performance, efficiency and martech value.
- [How small pilots and sprint roadmaps turn AI decisioning into ROI](https://martech.org/how-small-pilots-and-sprint-roadmaps-turn-ai-decisioning-into-roi.md)
  - Published: 2025-09-24
  - Last Modified: 2025-09-22
  - Excerpt: Four expert marketers discuss why the next jump in performance depends on data discipline, human guardrails and small, fast wins.
- [How safe are your Media Operations, really? Discover Digital Media Safety](https://martech.org/how-safe-are-your-media-operations-really-discover-digital-media-safety.md)
  - Published: 2025-09-24
  - Last Modified: 2025-09-22
  - Excerpt: In digital media, operational errors happen often. Digital Media Safety prevents them before they cost money, time and trust.
- [Beyond Inbound: The 16 best HubSpot updates from August 2025](https://martech.org/beyond-inbound-the-16-best-hubspot-updates-from-august-2025.md)
  - Published: 2025-09-23
  - Last Modified: 2025-09-22
  - Excerpt: AI everywhere, cleaner data and a smarter way to build campaigns. Here’s what matters most from the August updates.
- [How AI decisioning will change your marketing](https://martech.org/how-ai-decisioning-will-change-your-marketing.md)
  - Published: 2025-09-23
  - Last Modified: 2025-09-22
  - Excerpt: AI decisioning enables real-time, hyper-personalized marketing. With clean data and smart pilots, marketers can lead the next shift.
- [How AI reads your brand and why meaning matters most](https://martech.org/how-ai-reads-your-brand-and-why-meaning-matters-most.md)
  - Published: 2025-09-23
  - Last Modified: 2025-09-23
  - Excerpt: AI systems don’t rank logos — they surface meaning. Clear, consistent signals of trust determine whether your brand appears in AI-driven recommendations.
- [Building a stack for the dominant forces of data and AI](https://martech.org/building-a-stack-for-the-dominant-forces-of-data-and-ai.md)
  - Published: 2025-09-23
  - Last Modified: 2025-09-22
  - Excerpt: At the MarTech Conference, we were told to design for change, decide with context and collect consent at the point of capture.
- [The must-have social media tool for multi-location brands in 2026](https://martech.org/the-must-have-social-media-tool-for-multi-location-brands-in-2026.md)
  - Published: 2025-09-23
  - Last Modified: 2025-09-18
  - Excerpt: Learn about Rallio, the latest in AI-powered social media tools, igniting online visibility.
- [How AI and data activation deliver unforgettable customer experiences](https://martech.org/how-ai-and-data-activation-deliver-unforgettable-customer-experiences.md)
  - Published: 2025-09-22
  - Last Modified: 2025-09-19
  - Excerpt: Great CX is what happens when strategy, data and culture move in lockstep. We talked about it at the September MarTech Conference.
- [10 of the best insights from the September MarTech Conference](https://martech.org/10-of-the-best-insights-from-the-september-martech-conference.md)
  - Published: 2025-09-22
  - Last Modified: 2025-09-19
  - Excerpt: The September edition of the MarTech Conference took place last week. Here's what we learned.
- [The secret to standing out in the age of AI is telling stories only you can tell](https://martech.org/the-secret-to-standing-out-in-the-age-of-ai-is-telling-stories-only-you-can-tell.md)
  - Published: 2025-09-22
  - Last Modified: 2025-09-19
  - Excerpt: AI can churn out content at scale, but only human storytelling can make it resonate, convert, and stick in people’s minds.
- [Your holiday marketing playbook must put sincerity before sales](https://martech.org/your-holiday-marketing-playbook-must-put-sincerity-before-sales.md)
  - Published: 2025-09-22
  - Last Modified: 2025-09-19
  - Excerpt: Not every holiday is a sales opportunity—knowing when to celebrate and when to stay silent can make or break customer connections.
- [Agent Payments Protocol (AP2): What does it mean for ecommerce and marketers?](https://martech.org/agent-payments-protocol-ap2-what-does-it-mean-for-ecommerce-and-marketers.md)
  - Published: 2025-09-22
  - Last Modified: 2025-09-19
  - Excerpt: When AI agents start buying got humans, everything we think we know about ecommerce changes.
- [Navigating the chaos of consent, compliance and customer trust in an AI world](https://martech.org/navigating-the-chaos-of-consent-compliance-and-customer-trust-in-an-ai-world.md)
  - Published: 2025-09-19
  - Last Modified: 2025-09-19
  - Excerpt: Are your data practices keeping up with AI? We talked about proactive governance and trust at the MarTech Conference.
- [Marketers are expanding their use of genAI and seeing returns](https://martech.org/marketers-are-expanding-their-use-of-genai-and-seeing-returns.md)
  - Published: 2025-09-19
  - Last Modified: 2025-09-16
  - Excerpt: Marketers raced ahead with genAI — 85% now use it, and 90% see ROI. Ready to unlock personalization, speed, and sales? Dive in now.
- [iOS 26: Apple’s SMS update could hurt engagement](https://martech.org/ios-26-apples-sms-update-could-hurt-engagement.md)
  - Published: 2025-09-19
  - Last Modified: 2025-09-18
  - Excerpt: Apple’s iOS 26 will push most brand SMS into an “Unknown Sender” filter, making quick personalization the only way to avoid being invisible.
- [Preventing Site Health Errors from Snowballing Globally](https://martech.org/preventing-site-health-errors-from-snowballing-globally.md)
  - Published: 2025-09-19
  - Last Modified: 2025-09-16
  - Excerpt: Here’s a playbook for building monitoring systems, workflows, and coordination to help keep your enterprise sites healthy across regions and languages.
- [Why chasing shiny CDP features leaves marketers feeling like imposters](https://martech.org/why-chasing-shiny-cdp-features-leaves-marketers-feeling-like-imposters.md)
  - Published: 2025-09-18
  - Last Modified: 2025-09-18
  - Excerpt: Marketers often feel left behind in the CDP race, but the real success lies in mastering the fundamentals that keep data reliable and campaigns durable.
- [GrowthLoop wants to help retailers capture more retail media dollars](https://martech.org/growthloop-wants-to-help-retailers-capture-more-retail-media-dollars.md)
  - Published: 2025-09-18
  - Last Modified: 2025-09-18
  - Excerpt: Retail media networks are booming, but legacy tech holds them back. GrowthLoop aims to power modern, AI-driven ad sales.
- [B2B marketers have a chance to close the small business confidence gap](https://martech.org/b2b-marketers-have-a-chance-to-close-the-small-business-confidence-gap.md)
  - Published: 2025-09-18
  - Last Modified: 2025-09-17
  - Excerpt: SMBs are spending more on marketing but growing less confident in results, creating an opportunity for B2B marketers to step in with clear, data-driven solutions.
- [How Clayton Christensen’s theory of disruptive innovation helps explain the rise of Positionless Marketing](https://martech.org/how-clayton-christensens-theory-of-disruptive-innovation-helps-explain-the-rise-of-positionless-marketing.md)
  - Published: 2025-09-18
  - Last Modified: 2025-09-12
  - Excerpt: Assembly-line marketing is obsolete. Positionless Marketing is the disruptive innovation transforming how brands connect with customers in real time.
- [Monday.com welcomes marketers to its CRM with AI-powered campaigns](https://martech.org/monday-com-welcomes-marketers-to-its-crm-with-ai-powered-campaigns.md)
  - Published: 2025-09-17
  - Last Modified: 2025-09-17
  - Excerpt: Marketers are drowning in disconnected tools. Monday.com wants to connect CRM data to campaigns in real time — no sales syncs needed.
- [Marketers report surging ROI as genAI moves from pilot to practice](https://martech.org/marketers-report-surging-roi-as-genai-moves-from-pilot-to-practice.md)
  - Published: 2025-09-17
  - Last Modified: 2025-09-17
  - Excerpt: A new SAS study shows marketing is leading enterprise adoption of generative AI, with ROI soaring but governance still lagging behind.
- [Time for a ‘Welcome Back’ program for returning customers?](https://martech.org/time-for-a-welcome-back-program-for-returning-customers.md)
  - Published: 2025-09-17
  - Last Modified: 2025-09-15
  - Excerpt: A welcome-back email can turn churned customers into loyal ones by picking up where their last experience left off.
- [Marketing needs supply chain intelligence for manufacturers to win with customers](https://martech.org/marketing-needs-supply-chain-intelligence-for-manufacturers-to-win-with-customers.md)
  - Published: 2025-09-17
  - Last Modified: 2025-09-15
  - Excerpt: Manufacturers are losing deals to faster competitors, and AI is the only way to close the gap between marketing promises and operational delivery.
- [Think AI can scale personalization alone?](https://martech.org/think-ai-can-scale-personalization-alone.md)
  - Published: 2025-09-17
  - Last Modified: 2025-09-12
  - Excerpt: Not without a content supply chain that can keep up.
- [Why every technology revolution feels the same until it isn’t](https://martech.org/why-every-technology-revolution-feels-the-same-until-it-isnt.md)
  - Published: 2025-09-16
  - Last Modified: 2025-09-16
  - Excerpt: Excited by every AI tool? You’re not alone. But history shows tech hype often skips the hard part: real change.
- [What the arrival of AI browsers means for marketing](https://martech.org/what-the-arrival-of-ai-browsers-means-for-marketing.md)
  - Published: 2025-09-16
  - Last Modified: 2025-09-12
  - Excerpt: Perplexity’s Comet and OpenAI’s upcoming browser are set to use agentic AI and personalization — posing a challenge Google’s dominance.
- [Breaking down silos to deliver AI-driven marketing at scale](https://martech.org/breaking-down-silos-to-deliver-ai-driven-marketing-at-scale.md)
  - Published: 2025-09-16
  - Last Modified: 2025-08-26
  - Excerpt: AI won’t transform your marketing until your tech, teams, and processes align. Discover how to bridge the gaps and unlock full ROI.
- [The martech refresh cycle is a myth](https://martech.org/the-martech-refresh-cycle-is-a-myth.md)
  - Published: 2025-09-16
  - Last Modified: 2025-09-15
  - Excerpt: Vendors push unneeded upgrades, forcing marketing leaders into cycles of constant, costly replacements that solve nothing.
- [Marketers turn to AI for speed, while consumers turn away in distrust](https://martech.org/marketers-turn-to-ai-for-speed-while-consumers-turn-away-in-distrust.md)
  - Published: 2025-09-15
  - Last Modified: 2025-09-15
  - Excerpt: Marketers are leaning on AI to meet rising demands, but while productivity climbs, consumer trust is sinking — and that gap could be marketing’s biggest risk.
- [In an age of AI excess, trust becomes the real differentiator](https://martech.org/in-an-age-of-ai-excess-trust-becomes-the-real-differentiator.md)
  - Published: 2025-09-15
  - Last Modified: 2025-09-12
  - Excerpt: AI makes content abundant but authenticity scarce. Only trust and relevance can turn abundance into real value.
- [What is the Agent2Agent protocol and why should marketers care?](https://martech.org/what-is-the-agent2agent-protocol-and-why-should-marketers-care.md)
  - Published: 2025-09-15
  - Last Modified: 2025-09-09
  - Excerpt: AI tools are smart alone — but unstoppable together. Discover how the Agent2Agent protocol turns collaboration into a marketing advantage.
- [How to scale content without losing your brand voice](https://martech.org/how-to-scale-content-without-losing-your-brand-voice.md)
  - Published: 2025-09-15
  - Last Modified: 2025-09-12
  - Excerpt: Search engines and LLMs reward clarity and distinctiveness, not raw volume. See how the right structures let you publish more without weakening trust.
- [B2B marketers at SMBs struggle with conversion rate optimization](https://martech.org/b2b-marketers-at-smbs-struggle-with-conversion-rate-optimization.md)
  - Published: 2025-09-12
  - Last Modified: 2025-09-12
  - Excerpt: SMB marketers say CRO is their top priority — but most aren't A/B testing their landing pages. What’s holding them back?
- [20 strategic planning tips for marketers preparing for 2026](https://martech.org/20-strategic-planning-tips-for-marketers.md)
  - Published: 2025-09-12
  - Last Modified: 2025-09-11
  - Excerpt: Planning feels impossible in a year of AI upheaval and global instability. Don’t freeze — use these 20 expert tips to move forward with clarity.
- [Why impression-based advertising will redefine search and CTV](https://martech.org/why-impression-based-advertising-will-redefine-search-and-ctv.md)
  - Published: 2025-09-12
  - Last Modified: 2025-09-11
  - Excerpt: Microsoft Ads is moving beyond clicks with impressions-based remarketing. Here’s what this shift means for channels, budgets and strategy.
- [Why vendor agility often trumps analyst rankings](https://martech.org/why-vendor-agility-often-trumps-analyst-rankings.md)
  - Published: 2025-09-12
  - Last Modified: 2025-09-11
  - Excerpt: Enterprise platforms may offer strong features, but their scale and processes often lack the speed, customization or flexibility you need.
- [From Funnel to Signals: Break Siloes With the Five-Pillar Framework](https://martech.org/from-funnel-to-signals-break-siloes-with-the-five-pillar-framework.md)
  - Published: 2025-09-12
  - Last Modified: 2025-09-11
  - Excerpt: Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move.
- [Designing the GTM model for marketing’s revenue era](https://martech.org/designing-the-gtm-model-for-marketings-revenue-era.md)
  - Published: 2025-09-11
  - Last Modified: 2025-09-10
  - Excerpt: Marketing’s next era is revenue-driven. Here’s how to design a GTM model that aligns stakeholders, accelerates pipeline and proves ARR impact.
- [Turn your scattered data into actionable insights](https://martech.org/turn-your-scattered-data-into-actionable-insights.md)
  - Published: 2025-09-11
  - Last Modified: 2025-09-08
  - Excerpt: For marketers overwhelmed by disjointed data... we get it. Discover how to activate what you already have.
- [What are marketers saying about HubSpot’s Loop Marketing playbook?](https://martech.org/what-are-marketers-saying-about-hubspots-loop-marketing-playbook.md)
  - Published: 2025-09-11
  - Last Modified: 2025-09-10
  - Excerpt: Loop Marketing reimagines content strategy for the AI age. How you feel about it depends on how you think about marketing.
- [The 4 Ps of marketing, reimagined for the AI era](https://martech.org/the-4-ps-of-marketing-reimagined-for-the-ai-era.md)
  - Published: 2025-09-11
  - Last Modified: 2025-09-10
  - Excerpt: They shaped decades of marketing, but in the AI era, product, price, place and promotion no longer look anything like they used to.
- [Adobe makes AI agents and orchestrator generally available](https://martech.org/adobe-makes-ai-agents-and-orchestrator-generally-available.md)
  - Published: 2025-09-10
  - Last Modified: 2025-09-09
  - Excerpt: Adobe says its new AI agents are ready to automate and optimize everything from site journeys to site fixes.
- [When and how to approach a brand refresh](https://martech.org/when-and-how-to-approach-a-brand-refresh.md)
  - Published: 2025-09-10
  - Last Modified: 2025-09-09
  - Excerpt: Brand marketing isn’t just about image — it's now tied to LLMs, visibility and trust. Twilio's Adam Morgan shares tips on brand refreshes.
- [Why every marketer needs a ‘do-not-do’ list](https://martech.org/why-every-marketer-needs-a-do-not-do-list.md)
  - Published: 2025-09-10
  - Last Modified: 2025-09-09
  - Excerpt: Doing more isn’t always progress. Learn how subtraction can free up time, sharpen focus and boost your marketing impact.
- [Revenue teams struggle with execution, despite widespread AI adoption](https://martech.org/revenue-teams-struggle-with-execution-despite-widespread-ai-adoption.md)
  - Published: 2025-09-09
  - Last Modified: 2025-09-09
  - Excerpt: AI adoption is booming, but only 28% see better sales results. The real issue? No systems for execution.
- [AI is the new OS — but marketers’ curiosity will decide its value](https://martech.org/ai-is-the-new-os-but-marketers-curiosity-will-decide-its-value.md)
  - Published: 2025-09-09
  - Last Modified: 2025-09-08
  - Excerpt: At HubSpot's Inbound, the talk of AI was everywhere, but the brands that thrive will balance AI tools with curiosity-driven strategies.
- [Why pilots, not RFPs, define the future of martech selection](https://martech.org/why-pilots-not-rfps-define-the-future-of-martech-selection.md)
  - Published: 2025-09-09
  - Last Modified: 2025-09-08
  - Excerpt: The RFP is outdated for martech. Learn faster, outcome-driven ways to select vendors through real-world pilots and partnerships.
- [4 ways AI is reshaping marketing operations (and how to prepare)](https://martech.org/4-ways-ai-is-reshaping-marketing-operations-and-how-to-prepare.md)
  - Published: 2025-09-09
  - Last Modified: 2025-09-09
  - Excerpt: Manual data cleanup slowing you down? AI automates hygiene, enriches insights and optimizes campaigns. Let's make your workflows smarter.
- [3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass](https://martech.org/things-youll-only-learn-at-the-sap-emarsys-loyalty-masterclass.md)
  - Published: 2025-09-09
  - Last Modified: 2025-09-03
  - Excerpt: Industry leaders reveal their proven strategies on Sept. 24, 2025. Will you be there?
- [As data and content proliferate, context is poised to become the new king](https://martech.org/as-data-and-content-proliferate-context-is-poised-to-become-the-new-king.md)
  - Published: 2025-09-09
  - Last Modified: 2025-09-08
  - Excerpt: Today’s users expect hyper-relevant experiences. That means real-time data, AI and a whole lot of context.
- [How to optimize B2B SaaS user journeys with GA4](https://martech.org/how-to-optimize-b2b-saas-user-journeys-with-ga4.md)
  - Published: 2025-09-08
  - Last Modified: 2025-09-05
  - Excerpt: See how GA4 funnels reveal where SaaS users drop off — and how to fix friction points to improve conversions, onboarding and revenue growth.
- [Laying the groundwork for smarter, AI-driven marketing](https://martech.org/laying-the-groundwork-for-smarter-ai-driven-marketing.md)
  - Published: 2025-09-08
  - Last Modified: 2025-08-26
  - Excerpt: Rules-based campaigns limit your agility. AI decisioning reacts in milliseconds for peak relevance. Learn to build the data and governance to unlock it.
- [AI threatens entry-level marketing jobs—and the future talent pipeline](https://martech.org/ai-threatens-entry-level-marketing-jobs-and-the-future-talent-pipeline.md)
  - Published: 2025-09-08
  - Last Modified: 2025-09-05
  - Excerpt: AI is handling tasks that once taught junior staff marketing fundamentals. Cutting these positions now means a talent shortage down the line.
- [Your quick guide to marketing attribution models](https://martech.org/your-quick-guide-to-marketing-attribution-models.md)
  - Published: 2025-09-08
  - Last Modified: 2025-09-03
  - Excerpt: Still crediting only the last click? That oversimplifies your funnel. Explore better models to see what’s really working across your channels.
- [Spreadsheets can’t explain churn — but your customers can](https://martech.org/spreadsheets-cant-explain-churn-but-your-customers-can.md)
  - Published: 2025-09-08
  - Last Modified: 2025-09-05
  - Excerpt: AI spots patterns, but not the “why.” Ground data in interviews and causal mapping to predict behavior and build real strategy.
- [Shoppers expect fewer discounts this holiday season](https://martech.org/shoppers-expect-fewer-discounts-this-holiday-season.md)
  - Published: 2025-09-05
  - Last Modified: 2025-09-04
  - Excerpt: Labor Day weekend saw fewer discounts, but it didn’t seem to stop shoppers. What’s going to happen once Black Friday comes along?
- [Think like a product manager, grow like a CMO](https://martech.org/think-like-a-product-manager-grow-like-a-cmo.md)
  - Published: 2025-09-05
  - Last Modified: 2025-09-04
  - Excerpt: In an AI-assisted GTM world, the best B2B marketers don’t just run campaigns. They build systems that solve buyer problems and scale growth.
- [What should sit at the center of your martech stack in the age of AI?](https://martech.org/what-should-sit-at-the-center-of-your-martech-stack-in-the-age-of-ai.md)
  - Published: 2025-09-05
  - Last Modified: 2025-08-26
  - Excerpt: Data is exploding, stacks are sprawling, and AI is raising the stakes. Discover what needs to sit at the center of your martech stack — before it’s too late.
- [Sharing AI wins and fails will save marketers from repeating mistakes](https://martech.org/sharing-ai-wins-and-fails-will-save-marketers-from-repeating-mistakes.md)
  - Published: 2025-09-05
  - Last Modified: 2025-09-04
  - Excerpt: Understanding AI’s wins, pitfalls and best practices starts with sharing what actually works — and what doesn’t.
- [Agility is the new foundation of marketing infrastructure](https://martech.org/agility-is-the-new-foundation-of-marketing-infrastructure.md)
  - Published: 2025-09-04
  - Last Modified: 2025-09-03
  - Excerpt: In a volatile market, CMOs must trade rigid martech stacks for agile, modular systems that drive personalization, speed and measurable growth.
- [The real reason so many teams are struggling with email marketing](https://martech.org/the-real-reason-so-many-teams-are-struggling-with-email-marketing.md)
  - Published: 2025-09-04
  - Last Modified: 2025-09-03
  - Excerpt: Flat engagement, weak pipeline, frustrated marketers. Sound familiar? Here’s what successful B2B teams are doing differently with email this year.
- [Marketers must deliver value and trust to shoppers facing higher holiday prices](https://martech.org/marketers-must-deliver-value-and-trust-to-shoppers-facing-higher-holiday-prices.md)
  - Published: 2025-09-04
  - Last Modified: 2025-09-03
  - Excerpt: Expect a volatile shopping season, as higher prices and fewer discounts change buying habits. Marketers must act early and stay agile to win consumers.
- [HubSpot debuts a new AI playbook at Inbound as content marketing falters](https://martech.org/hubspot-brings-a-new-playbook-for-a-new-era-of-marketing-to-inbound.md)
  - Published: 2025-09-03
  - Last Modified: 2025-09-03
  - Excerpt: Content traffic is down. Old funnels are fading. HubSpot hopes Loop Marketing is an AI-first strategy to win attention and conversions.
- [How do you plan to activate insights in the AI era?](https://martech.org/how-do-you-plan-to-activate-insights-in-the-ai-era.md)
  - Published: 2025-09-03
  - Last Modified: 2025-08-26
  - Excerpt: Data is everywhere, but action is rare. Discover how AI turns fragmented info into real marketing impact.
- [How to build internship projects that help future talent and current teams](https://martech.org/how-to-build-internship-projects-that-help-future-talent-and-current-teams.md)
  - Published: 2025-09-03
  - Last Modified: 2025-09-02
  - Excerpt: Plan impactful projects for martech interns that deliver value to your team while creating powerful learning opportunities.
- [Unpacking the creative renaissance: How to reignite brand magic](https://martech.org/unpacking-the-creative-renaissance-how-to-reignite-brand-magic.md)
  - Published: 2025-09-03
  - Last Modified: 2025-09-02
  - Excerpt: Deema Tamimi, VP of marketing at Creatopy. discuses the resurgence of brand marketing, the evolution of advertising and more.
- [3 ways AI is changing how people shop, marketers work and stacks evolve](https://martech.org/3-ways-ai-is-changing-how-people-shop-marketers-work-and-stacks-evolve.md)
  - Published: 2025-09-03
  - Last Modified: 2025-09-02
  - Excerpt: The AI revolution isn’t hype — it’s rewriting strategy, roles and tech. See how to adapt before your marketing playbook becomes obsolete.
- [ChatGPT, AI tools gain traction as Google Search slips](https://martech.org/chatgpt-ai-tools-gain-traction-as-google-search-slips.md)
  - Published: 2025-09-02
  - Last Modified: 2025-09-02
  - Excerpt: More Americans are using AI tools in everyday search, with ChatGPT use nearly tripling while Google’s share slips, a survey of U.S. users finds.
- [5 ways MOps can stop order-taking and start driving strategy](https://martech.org/5-ways-mops-can-stop-order-taking-and-start-driving-strategy.md)
  - Published: 2025-09-02
  - Last Modified: 2025-08-29
  - Excerpt: Stuck in execution mode? Marketing ops can be more than firefighting. Here’s how to reclaim time and drive strategy.
- [Generative AI is rewriting your brand story — make sure it gets it right](https://martech.org/generative-ai-is-rewriting-your-brand-story-make-sure-it-gets-it-right.md)
  - Published: 2025-09-02
  - Last Modified: 2025-08-29
  - Excerpt: Generative AI is reshaping search and brand perception. Learn how to protect and control your story across AI platforms.
- [How customer analytics closes the gaps in performance measurement](https://martech.org/how-customer-analytics-closes-the-gaps-in-performance-measurement.md)
  - Published: 2025-08-29
  - Last Modified: 2025-08-28
  - Excerpt: Go beyond channel metrics. Customer analytics highlights retention, LTV and incremental demand to guide smarter marketing decisions.
- [GenAI powers the next era of customer listening](https://martech.org/genai-powers-the-next-era-of-customer-listening.md)
  - Published: 2025-08-29
  - Last Modified: 2025-08-28
  - Excerpt: Surveys aren’t enough. Use genAI to detect trends, reveal intent and craft hyper-relevant B2B campaigns informed by true customer voices.
- [Holiday shopping is starting earlier in the year](https://martech.org/holiday-shopping-is-starting-earlier-in-the-year.md)
  - Published: 2025-08-29
  - Last Modified: 2025-08-28
  - Excerpt: Stuck targeting just Black Friday and Cyber Monday? Your customers aren’t. Gen Z starts shopping in June.
- [Winter 2026 Salesforce release will be heavy on Agentforce for marketers](https://martech.org/winter-2026-salesforce-release-will-be-heavy-on-agentforce-for-marketers.md)
  - Published: 2025-08-28
  - Last Modified: 2025-08-28
  - Excerpt: Juggling tools and data is slowing marketers down. Salesforce is sprinkling Agentforce across its apps to help.
- [The next era of ABM is strategy-led and AI-enabled](https://martech.org/the-next-era-of-abm-is-strategy-led-and-ai-enabled.md)
  - Published: 2025-08-28
  - Last Modified: 2025-08-28
  - Excerpt: Today’s ABM playbook calls for collaborative execution and contextual engagement that scale impact across the revenue engine.
- [Adapting email for AI-powered inboxes and zero-click journeys](https://martech.org/adapting-email-for-ai-powered-inboxes-and-zero-click-journeys.md)
  - Published: 2025-08-28
  - Last Modified: 2025-08-27
  - Excerpt: Clicks are vanishing, but email still sparks action. Learn how to prove its influence with smarter metrics and schema markup.
- [How generative AI is quietly distorting your brand message](https://martech.org/how-generative-ai-is-quietly-distorting-your-brand-message.md)
  - Published: 2025-08-28
  - Last Modified: 2025-08-26
  - Excerpt: Not available
- [Top ways to use Zapier MCP server and LLMs to boost marketing performance](https://martech.org/top-ways-to-use-zapier-mcp-server-and-llms-to-boost-marketing-performance.md)
  - Published: 2025-08-27
  - Last Modified: 2025-08-26
  - Excerpt: Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient.
- [What’s keeping businesses from succeeding with first-party data?](https://martech.org/whats-keeping-businesses-from-succeeding-with-first-party-data.md)
  - Published: 2025-08-27
  - Last Modified: 2025-08-27
  - Excerpt: We keep hearing about the value of first-party data, but successful strategies for capturing it and using it remain a challenge.
- [Mobile marketing with RCS: What you need to know](https://martech.org/mobile-marketing-with-rcs-what-you-need-to-know.md)
  - Published: 2025-08-27
  - Last Modified: 2025-08-26
  - Excerpt: RCS is game-changing technology for mobile marketing. Updated with news that RCS is now available for Twilio customers.
- [GTM misreporting is a risk your company can’t afford to take](https://martech.org/gtm-misreporting-is-a-risk-your-company-cant-afford-to-take.md)
  - Published: 2025-08-27
  - Last Modified: 2025-08-26
  - Excerpt: GTM spend isn’t harmless OpEx. Every dollar of CAC is debt, and misreporting it puts boards and executives at risk.
- [Why compliance can’t be an afterthought in the AI age](https://martech.org/why-compliance-cant-be-an-afterthought-in-the-ai-age.md)
  - Published: 2025-08-27
  - Last Modified: 2025-08-25
  - Excerpt: Personalization or privacy? Marketers need to master both. You’re invited to a free discussion where trust meets tech. 
- [ChatGPT traffic to websites is down 52% in a month](https://martech.org/chatgpt-traffic-to-websites-is-down-52-in-a-month.md)
  - Published: 2025-08-26
  - Last Modified: 2025-08-26
  - Excerpt: Reddit and Wikipedia dominate responses in OpenAI's experiment with answer-first sources using new citation weighting.
- [Why social video spend gets lost in reports — and how measurement standards fix it](https://martech.org/why-social-video-spend-gets-lost-in-reports-and-how-measurement-standards-fix-it.md)
  - Published: 2025-08-26
  - Last Modified: 2025-08-25
  - Excerpt: If answering "How much are we spending on social video?" takes hours, your measurement is broken. Smarter standards make spend clear and reporting easy.
- [Email deliverability: What you need to know](https://martech.org/what-marketers-need-to-know-about-email-deliverability.md)
  - Published: 2025-08-26
  - Last Modified: 2025-08-25
  - Excerpt: Everything from bulk email requirements to deliverability practices. Updated with what's new about Google’s enhanced DMARC reports.
- [What if you didn’t follow up on MQLs?](https://martech.org/what-if-you-didnt-follow-up-on-mqls.md)
  - Published: 2025-08-26
  - Last Modified: 2025-08-25
  - Excerpt: The MQL cycle creates wasted effort and mistrust. Let buyers engage at their own pace for stronger, more meaningful interactions.
- [Global expansion and hyperlocal focus redefine the next chapter of retail media networks](https://martech.org/global-expansion-and-hyperlocal-focus-redefine-the-next-chapter-of-retail-media-networks.md)
  - Published: 2025-08-26
  - Last Modified: 2025-08-25
  - Excerpt: As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision.
- [How to keep emails from getting lost in the holiday inbox surge](https://martech.org/how-to-keep-emails-from-getting-lost-in-the-holiday-inbox-surge.md)
  - Published: 2025-08-25
  - Last Modified: 2025-08-25
  - Excerpt: Too many channels. Not enough impact. Gen Z and Millennials are disengaging—here’s how to reclaim their attention before Black Friday hits.
- [What to expect from social commerce during the upcoming holiday shopping season](https://martech.org/what-to-expect-from-social-commerce-during-the-upcoming-holiday-shopping-season.md)
  - Published: 2025-08-25
  - Last Modified: 2025-08-21
  - Excerpt: TikTok Shop showed social is now the storefront and creators are converting. Are you ready to close the sale?
- [Why process-only or tech-only fixes never solve your toughest problems](https://martech.org/why-process-only-or-tech-only-fixes-never-solve-your-toughest-problems.md)
  - Published: 2025-08-25
  - Last Modified: 2025-08-22
  - Excerpt: Marketing pain points don’t stem from process or technology alone. They come from fixing one without the other. True change requires integrating both.
- [AI’s personalization magic starts with the data you can’t see](https://martech.org/ais-personalization-magic-starts-with-the-data-you-cant-see.md)
  - Published: 2025-08-25
  - Last Modified: 2025-08-22
  - Excerpt: AI offers endless personalization opportunities — but success depends on accurate, well-structured data. Here’s how to get it right.
- [One-third of consumers turn to AI when shopping](https://martech.org/one-third-of-consumers-turn-to-ai-when-shopping.md)
  - Published: 2025-08-22
  - Last Modified: 2025-08-21
  - Excerpt: Consumers are embracing AI in shopping, yet 47% of brands lag behind. Want to stay relevant? It’s time to rethink your AI strategy.
- [Marketing leadership asks for radical candor but wants compliance](https://martech.org/marketing-leadership-asks-for-radical-candor-but-wants-compliance.md)
  - Published: 2025-08-22
  - Last Modified: 2025-08-21
  - Excerpt: When radical candor and transparency are reduced to slogans, marketing teams pay the price — through burnout, disillusionment and broken trust.
- [Marketers are drowning in tools and content, and only orchestration can pull them out](https://martech.org/marketers-are-drowning-in-tools-and-content-and-only-orchestration-can-pull-them-out.md)
  - Published: 2025-08-22
  - Last Modified: 2025-08-21
  - Excerpt: Cut through AI-driven chaos with orchestration that unifies workflows and channels, strengthens brand trust and delivers real results.
- [Ready to level-up your mobile strategy? New consumer research and trends](https://martech.org/ready-to-level-up-your-mobile-strategy-new-consumer-research-and-trends.md)
  - Published: 2025-08-21
  - Last Modified: 2025-08-21
  - Excerpt: In this webinar, Adobe shares what’s driving mobile app growth in 2025—and how real-time, personalized in-app experiences are converting users into loyal customers.
- [A strategic framework for turning small-scale events into ABM wins](https://martech.org/a-strategic-framework-for-turning-small-scale-events-into-abm-wins.md)
  - Published: 2025-08-21
  - Last Modified: 2025-08-20
  - Excerpt: Drive deeper account engagement, accelerate pipeline and increase deal size through targeted, intimate ABM events.
- [How to optimize your website for AI-powered search](https://martech.org/how-to-optimize-your-website-for-ai-powered-search.md)
  - Published: 2025-08-21
  - Last Modified: 2025-08-20
  - Excerpt: Learn how AI search is reducing organic traffic and the steps you can take to ensure your website still attracts and converts.
- [Why a healthy site is central to AI search performance](https://martech.org/why-a-healthy-site-is-central-to-ai-search-performance.md)
  - Published: 2025-08-21
  - Last Modified: 2025-08-19
  - Excerpt: AI search is redefining visibility. Proper site health ensures your brand is ready to be discovered, understood, and recommended by AI systems.
- [How to make email automations work as hard as you do](https://martech.org/how-to-make-email-automations-work-as-hard-as-you-do.md)
  - Published: 2025-08-20
  - Last Modified: 2025-08-19
  - Excerpt: Plan, build and maintain effective email journeys that drive revenue, nurture customers and outperform basic automations.
- [Software isn’t eating the world — services are](https://martech.org/software-isnt-eating-the-world-services-are.md)
  - Published: 2025-08-20
  - Last Modified: 2025-08-13
  - Excerpt: Sangram Vajre joins Playbook Broken to talk about the transformation of software, sales funnels and GTM.
- [Why composable architecture demands more than vendor promises](https://martech.org/why-composable-architecture-demands-more-than-vendor-promises.md)
  - Published: 2025-08-20
  - Last Modified: 2025-08-19
  - Excerpt: Vendors sell composable architecture as plug-and-play. The reality? Success requires strategy, dedicated teams and ongoing investment.
- [Klaviyo acquires Gatsby to improve social commerce insight](https://martech.org/klaviyo-acquires-gatsby-to-improve-social-commerce-insight.md)
  - Published: 2025-08-19
  - Last Modified: 2025-08-19
  - Excerpt: Social drives discovery, but data often gets lost. Klaviyo broke out the checkbook to help fill that gap.
- [AI helps marketing and sales pros work smarter, but does it drive revenue?](https://martech.org/ai-helps-marketing-and-sales-pros-work-smarter-but-does-it-drive-revenue.md)
  - Published: 2025-08-19
  - Last Modified: 2025-08-19
  - Excerpt: A new report finds mixed opinions on whether AI drives revenue or improves customer experience.
- [Set it and forget it is how automated email ROI dies](https://martech.org/set-it-and-forget-it-is-how-automated-email-roi-dies.md)
  - Published: 2025-08-19
  - Last Modified: 2025-08-14
  - Excerpt: Automated email campaigns need care to keep earning. A quick audit can turn a forgotten send into a top performer.
- [How brands can turn compliance into a competitive advantage](https://martech.org/how-brands-can-turn-compliance-into-a-competitive-advantage.md)
  - Published: 2025-08-19
  - Last Modified: 2025-08-14
  - Excerpt: Ethical marketing isn’t a limitation — it’s the secret to creating bold, memorable campaigns that customers trust.
- [5 essential applications ecommerce marketers need to succeed for the holiday season](https://martech.org/5-essential-applications-ecommerce-marketers-need-to-succeed-for-the-holiday-season.md)
  - Published: 2025-08-18
  - Last Modified: 2025-08-14
  - Excerpt: The holiday rush is coming. The right martech tools will help you turn chaos into conversions.
- [Operationalizing generative AI for marketing impact](https://martech.org/operationalizing-generative-ai-for-marketing-impact.md)
  - Published: 2025-08-18
  - Last Modified: 2025-08-15
  - Excerpt: Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results.
- [5 things to consider before starting your ABM journey](https://martech.org/5-things-to-consider-before-starting-your-abm-journey.md)
  - Published: 2025-08-18
  - Last Modified: 2025-08-15
  - Excerpt: Your ABM launch shouldn’t be trial and error. These five steps will set up sales alignment and measurable wins from day one.
- [A short guide to the long game of brand building](https://martech.org/a-short-guide-to-the-long-game-of-brand-building.md)
  - Published: 2025-08-18
  - Last Modified: 2025-08-15
  - Excerpt: Brand building is a multi-year investment in visibility, trust and reputation. And it's more about hustle than ad dollars.
- [How is AI reshaping martech replacements? Share your insights ](https://martech.org/how-is-ai-reshaping-martech-replacements-share-your-insights.md)
  - Published: 2025-08-15
  - Last Modified: 2025-08-15
  - Excerpt: The 2025 MarTech Replacement Survey is here. Take a few minutes to share your experience reshaping your martech stack. 
- [B2B firms suffer from poor GTM understanding](https://martech.org/b2b-firms-suffer-from-poor-gtm-understanding.md)
  - Published: 2025-08-15
  - Last Modified: 2025-08-15
  - Excerpt: More than half of B2B marketers surveyed struggle to even define 'GTM.'
- [4 steps to kickstart incrementality without overcomplicating it](https://martech.org/4-steps-to-kickstart-incrementality-without-overcomplicating-it.md)
  - Published: 2025-08-15
  - Last Modified: 2025-08-15
  - Excerpt: Spot the attribution traps that distort your results, run a simple incrementality test and start investing in what truly drives growth.
- [Why active sponsorship is the only way to make AI work](https://martech.org/why-active-sponsorship-is-the-only-way-to-make-ai-work.md)
  - Published: 2025-08-15
  - Last Modified: 2025-08-14
  - Excerpt: When it comes to AI, passive sponsorship is a recipe for failure. You need active, hands-on leadership for your AI initiatives to succeed.
- [Scaling AI starts with people, not technology](https://martech.org/scaling-ai-starts-with-people-not-technology.md)
  - Published: 2025-08-14
  - Last Modified: 2025-08-13
  - Excerpt: AI at scale succeeds when teams are ready first. Build curiosity, clarify roles and redesign workflows before expanding technology.
- [The top HubSpot updates of July 2025](https://martech.org/the-top-hubspot-updates-of-july-2025.md)
  - Published: 2025-08-14
  - Last Modified: 2025-08-13
  - Excerpt: July brought AI connectors, cleaner data and faster workflows to help HubSpot teams work smarter across the board.
- [A 3-step copywriting formula that makes buyers take action](https://martech.org/a-3-step-copywriting-formula-that-makes-buyers-take-action.md)
  - Published: 2025-08-14
  - Last Modified: 2025-08-13
  - Excerpt: Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof.
- [How to Protect and Control Your Brand Reputation in AI Search](https://martech.org/how-to-protect-and-control-your-brand-reputation-in-ai-search.md)
  - Published: 2025-08-14
  - Last Modified: 2025-08-13
  - Excerpt: AI search is reshaping brand discovery. Here’s how to actively manage your presence in AI responses before they define you.
- [How to lead marketing in the great big messy real world](https://martech.org/how-to-lead-marketing-in-the-great-big-messy-real-world.md)
  - Published: 2025-08-13
  - Last Modified: 2025-08-13
  - Excerpt: Author and marketing strategist Kathleen Schaub discusses how and why we need to rewire marketing teams.
- [Beyond storage: How DAM platforms became the unsung heroes of modern marketing](https://martech.org/beyond-storage-how-dam-platforms-became-the-unsung-heroes-of-modern-marketing.md)
  - Published: 2025-08-13
  - Last Modified: 2025-08-12
  - Excerpt: Ever spent way too much time digging for a particular version of a marketing asset? You're not alone, but modern DAMs can help.
- [Reclaiming relevance in an AI-overloaded, buyer-led market](https://martech.org/reclaiming-relevance-in-an-ai-overloaded-buyer-led-market.md)
  - Published: 2025-08-13
  - Last Modified: 2025-08-12
  - Excerpt: AI saturation is crowding the market. Learn how to cut through the noise, earn trust and connect with today’s buyers.
- [Why the grift economy is killing both marketing and marketers](https://martech.org/why-the-grift-economy-is-killing-both-marketing-and-marketers.md)
  - Published: 2025-08-13
  - Last Modified: 2025-08-12
  - Excerpt: Fake scarcity. Bad data. Burnout. Marketing’s rot runs deep — and it’s by design. Here’s how the system traps us and how we escape
- [Agentic AI is about to transform the martech stack — and the way marketers work](https://martech.org/agentic-ai-is-about-to-transform-the-martech-stack-and-the-way-marketers-work.md)
  - Published: 2025-08-13
  - Last Modified: 2025-08-12
  - Excerpt: AI agents handling complex tasks independently are changing how marketing gets done. The key is integrating systems and data so they can act effectively.
- [How Dale Carnegie’s principles are foundational for Positionless Marketing](https://martech.org/how-dale-carnegies-principles-are-foundational-for-positionless-marketing.md)
  - Published: 2025-08-13
  - Last Modified: 2025-08-12
  - Excerpt: Why the habits behind "How to Win Friends and Influence People" are essential for today’s AI-enabled marketers.
- [Why the AI era could be the revenge of the English major](https://martech.org/why-the-ai-era-could-be-the-revenge-of-the-english-major.md)
  - Published: 2025-08-12
  - Last Modified: 2025-08-12
  - Excerpt: As AI takes over routine work, the valuable marketing skills may no longer be technical. Curiosity, adaptability and leadership will be career essentials.
- [Strong MOps is how marketing runs on time and at scale](https://martech.org/strong-mops-is-how-marketing-runs-on-time-and-at-scale.md)
  - Published: 2025-08-12
  - Last Modified: 2025-08-11
  - Excerpt: Turn marketing chaos into consistent results with systems for execution, alignment and growth — from campaign planning to clean data to automation.
- [Why AI-powered relevance is replacing personalization in B2B marketing](https://martech.org/why-ai-powered-relevance-is-replacing-personalization-in-b2b-marketing.md)
  - Published: 2025-08-12
  - Last Modified: 2025-08-11
  - Excerpt: Stop chasing names and start targeting buyers ready to buy. AI-powered relevance tools let teams focus content, align with sales and close deals faster.
- [3 GTM principles to help emerging products gain traction](https://martech.org/3-gtm-principles-to-help-emerging-products-gain-traction.md)
  - Published: 2025-08-12
  - Last Modified: 2025-08-11
  - Excerpt: Early adopters embrace potential. Mainstream buyers demand clarity. The right GTM approach moves products into the mass market.
- [Google says web traffic isn’t declining. Google Gemini and five other LLMs disagree.](https://martech.org/google-says-web-traffic-isnt-declining-google-gemini-and-five-other-llms-disagree.md)
  - Published: 2025-08-11
  - Last Modified: 2025-08-11
  - Excerpt: Who are you going to believe, Google or six LLMs trained on every piece of data on the planet?
- [Winning genAI search requires structured, persona-driven content strategies](https://martech.org/winning-genai-search-requires-structured-persona-driven-content-strategies.md)
  - Published: 2025-08-11
  - Last Modified: 2025-08-08
  - Excerpt: With Perplexity and OpenAI’s emerging AI browsers promising deeper personalization, brands must rethink visibility to stay ahead.
- [5 practical strategies for better collaboration between marketing and IT](https://martech.org/5-practical-strategies-for-better-collaboration-between-marketing-and-it.md)
  - Published: 2025-08-11
  - Last Modified: 2025-08-07
  - Excerpt: Marketing and IT don’t always speak the same language. That disconnect delays projects and kills innovation. These five tactics change the game.
- [How to turn marketing attribution from a black box into a growth engine](https://martech.org/how-to-turn-marketing-attribution-from-a-black-box-into-a-growth-engine.md)
  - Published: 2025-08-11
  - Last Modified: 2025-08-08
  - Excerpt: Out-of-the-box attribution models miss critical customer journey data. Here's how a full-cycle tracking approach reveals true marketing influence.
- [AI convenience is replacing durable marketing strategy with disposable thinking](https://martech.org/ai-convenience-is-replacing-durable-marketing-strategy-with-disposable-thinking.md)
  - Published: 2025-08-11
  - Last Modified: 2025-08-08
  - Excerpt: AI's convenient answers come at a cost: Damage to our critical thinking. AI can't provide the depth, context and insight needed to make a marketing strategy.
- [Zero-party data in action: How top brands turn product discovery into conversions](https://martech.org/zero-party-data-in-action-how-top-brands-turn-product-discovery-into-conversions.md)
  - Published: 2025-08-08
  - Last Modified: 2025-08-08
  - Excerpt: Learn how leading brands use interactive experiences to capture buyer intent, drive conversions, and build loyalty.
- [Clari and Salesloft merger ushers in the era of ‘autonomous revenue systems’](https://martech.org/clari-and-salesloft-merger-ushers-in-the-era-of-autonomous-revenue-systems.md)
  - Published: 2025-08-08
  - Last Modified: 2025-08-08
  - Excerpt: Clari and Salesloft are promising a new era, where AI meets action to boost alignment and growth. What does that mean for marketers and MOps pros?
- [CreativeOps can’t scale alone — fusion teams make it happen](https://martech.org/creativeops-cant-scale-alone-fusion-teams-make-it-happen.md)
  - Published: 2025-08-08
  - Last Modified: 2025-08-07
  - Excerpt: Here’s a structural fix for what siloed martech and outdated org models fail to deliver: alignment, agility and scalable creative execution.
- [Traditional search still dominates, but AI is making gains in the U.S. and Europe](https://martech.org/traditional-search-still-dominates-but-ai-is-making-gains-in-the-u-s-and-europe.md)
  - Published: 2025-08-08
  - Last Modified: 2025-08-07
  - Excerpt: AI search is gaining ground, especially in Europe, but traditional search remains the primary method for finding information online.
- [The hidden power of persona-driven UAT in martech success](https://martech.org/the-hidden-power-of-persona-driven-uat-in-martech-success.md)
  - Published: 2025-08-08
  - Last Modified: 2025-08-07
  - Excerpt: Persona-based UAT tests real user journeys, not just individual channels — helping martech teams deliver seamless, customer-first experiences.
- [Implementing AI without a problem is a fast road to failure](https://martech.org/implementing-ai-without-a-problem-is-fast-road-to-failure.md)
  - Published: 2025-08-08
  - Last Modified: 2025-08-07
  - Excerpt: High-priced pilots. Tools no one uses. Here's how teams go wrong with AI — and how to start with strategy, not just shiny tech.
- [How and why awareness, confidence and trust drive GTM outcomes](https://martech.org/how-and-why-awareness-confidence-and-trust-drive-gtm-outcomes.md)
  - Published: 2025-08-07
  - Last Modified: 2025-08-06
  - Excerpt: Most GTM teams chase activity. The best drive causality. ACT — awareness, confidence, trust — fuels revenue, velocity and AI-era visibility.
- [Marketing and IT are rewriting the rules of digital transformation](https://martech.org/marketing-and-it-are-rewriting-the-rules-of-digital-transformation.md)
  - Published: 2025-08-07
  - Last Modified: 2025-08-06
  - Excerpt: From shared data stewardship to co-owned tech stacks, see how marketing and IT are building more adaptive, insight-driven businesses.
- [The secret to getting your marketing team to use AI](https://martech.org/the-secret-to-getting-your-marketing-team-to-use-ai.md)
  - Published: 2025-08-07
  - Last Modified: 2025-08-07
  - Excerpt: AI only works when your team trusts it. Transparency turns it from a black box into a reliable growth partner.
- [How to turn SEO wins into GEO dominance](https://martech.org/how-to-turn-seo-wins-into-geo-dominance.md)
  - Published: 2025-08-06
  - Last Modified: 2025-08-05
  - Excerpt: If you’ve already invested in SEO, you’re on track for GEO. See how to surface your content in AI search results.
- [Breaking playbooks: AI and the new marketing era with Ed See](https://martech.org/breaking-playbooks-ai-and-the-new-marketing-era-with-ed-see.md)
  - Published: 2025-08-06
  - Last Modified: 2025-08-05
  - Excerpt: Ed See, chief growth officer at Zeta Global, joins the show to explore the evolving landscape of marketing in the age of AI.
- [Why it’s time to treat AI referrals as their own channel in GA4](https://martech.org/why-its-time-to-treat-ai-referrals-as-their-own-channel-in-ga4.md)
  - Published: 2025-08-06
  - Last Modified: 2025-08-05
  - Excerpt: AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it.
- [How a website redesign drove 120+ leads and 1,400% more traffic for a B2B manufacturer](https://martech.org/how-a-website-redesign-drove-120-leads-and-1400-more-traffic-for-a-b2b-manufacturer.md)
  - Published: 2025-08-06
  - Last Modified: 2025-08-05
  - Excerpt: See how strategic content, branding and lead tracking upgrades turned a stagnant website into a growth engine for a contract manufacturer.
- [Is it time for retail media networks to think beyond the ads?](https://martech.org/is-it-time-for-retail-media-networks-to-think-beyond-the-ads.md)
  - Published: 2025-08-05
  - Last Modified: 2025-08-05
  - Excerpt: RMNs must go from ad platforms to content engines that build trust through authentic storytelling with creator partnerships and personalized content.
- [Prompt engineering is dead. Long live context engineering!](https://martech.org/prompt-engineering-is-dead-long-live-context-engineering.md)
  - Published: 2025-08-05
  - Last Modified: 2025-08-04
  - Excerpt: Prompt engineering isn't strategy. To unlock real impact from AI, go-to-market teams must stop scaling improvisation and start engineering context.
- [If you want better outcomes, stop relying on last-touch attribution](https://martech.org/if-you-want-better-outcomes-stop-relying-on-last-touch-attribution.md)
  - Published: 2025-08-05
  - Last Modified: 2025-08-04
  - Excerpt: The wrong attribution model doesn’t just mislead. It risks your investment and clouds what really works.
- [Closing the gap between creative and marketing performance](https://martech.org/closing-the-gap-between-creative-and-marketing-performance.md)
  - Published: 2025-08-05
  - Last Modified: 2025-08-04
  - Excerpt: Creative and performance teams have long operated in silos. Now, AI is bridging the gap — turning emotional storytelling into data-driven, real-time results.
- [AI ate my traffic](https://martech.org/ai-ate-my-traffic.md)
  - Published: 2025-08-05
  - Last Modified: 2025-07-29
  - Excerpt: Get it back with email.
- [Salesforce’s investment in Genesys is strategic, not just financial](https://martech.org/salesforces-investment-in-genesys-is-strategic-not-just-financial.md)
  - Published: 2025-08-04
  - Last Modified: 2025-08-04
  - Excerpt: AI is transforming the customer experience space, and we're witnessing the start of an arms race. 
- [Ad fraud is hitting B2B where it hurts: lead gen](https://martech.org/ad-fraud-is-hitting-b2b-where-it-hurts-lead-gen.md)
  - Published: 2025-08-04
  - Last Modified: 2025-08-01
  - Excerpt: Ad fraud is undermining B2B lead gen through bots, fake data and shady list practices. Here’s how to spot the red flags and protect your funnel.
- [What do we think we know about what helps brands gain citations on LLM results?](https://martech.org/what-do-we-think-we-know-about-what-helps-brands-gain-citations-on-llm-results.md)
  - Published: 2025-08-04
  - Last Modified: 2025-08-01
  - Excerpt: Struggling to get your brand cited in AI search results? Without visibility, your content stays hidden. Optimize with authority and structure to stand out.
- [LinkedIn’s algorithm isn’t broken — you don’t understand it](https://martech.org/linkedins-algorithm-isnt-broken-you-dont-understand-it.md)
  - Published: 2025-08-04
  - Last Modified: 2025-07-31
  - Excerpt: To stay visible, marketers need to stop blaming the platform and start creating content that earns attention, starts conversations and delivers real value.
- [Stop celebrating short-term wins that lead to long-term churn](https://martech.org/stop-celebrating-short-term-wins-that-lead-to-long-term-churn.md)
  - Published: 2025-08-04
  - Last Modified: 2025-08-01
  - Excerpt: Too many companies close short-term deals that fall apart later. Dan Sperring says they must fix misaligned ICPs and incentivize long-term value to succeed.
- [Why good marketers think in probabilities, not certainties](https://martech.org/why-good-marketers-think-in-probabilities-not-certainties.md)
  - Published: 2025-08-01
  - Last Modified: 2025-07-31
  - Excerpt: Trying to predict marketing outcomes with perfect clarity? That’s a losing game. Think like a statistician instead.
- [Customer immersion reveals what dashboards never will](https://martech.org/customer-immersion-reveals-what-dashboards-never-will.md)
  - Published: 2025-08-01
  - Last Modified: 2025-07-31
  - Excerpt: Dashboards don’t build empathy. Customer immersion programs let executives learn real customer experiences that drive actionable insight.
- [AI’s big bang effect means marketing must evolve or die](https://martech.org/ais-big-bang-effect-means-marketing-must-evolve-or-die.md)
  - Published: 2025-08-01
  - Last Modified: 2025-07-31
  - Excerpt: AI is reshaping the core of marketing. Staying competitive now means reengineering strategy, structure and leadership—fast.
- [Data quality and data silos keep businesses from sharing data across teams](https://martech.org/data-quality-and-data-silos-keep-businesses-from-sharing-data-across-teams.md)
  - Published: 2025-08-01
  - Last Modified: 2025-07-30
  - Excerpt: Struggling to trust your data? You’re not alone. Siloed, unreliable data is a hurdle for many organizations.
- [4 CTV challenges for B2B and how to overcome them](https://martech.org/4-ctv-challenges-for-b2b-and-how-to-overcome-them.md)
  - Published: 2025-07-31
  - Last Modified: 2025-07-30
  - Excerpt: Few B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive pipeline.
- [‘They did it, so we should too’ isn’t an email strategy](https://martech.org/they-did-it-so-we-should-too-isnt-an-email-strategy.md)
  - Published: 2025-07-31
  - Last Modified: 2025-07-30
  - Excerpt: Mimicking winning email campaigns won’t guarantee success. Strategy — not imitation — should guide your email marketing decisions.
- [Adapting your GTM to win the AI-driven buyer](https://martech.org/adapting-your-gtm-to-win-the-ai-driven-buyer.md)
  - Published: 2025-07-31
  - Last Modified: 2025-07-30
  - Excerpt: Buyers don’t browse anymore. They consult AI. Discover how your GTM playbook must evolve to stay visible, relevant and ahead.
- [Email designer updates take center stage in Adobe Marketo July updates](https://martech.org/email-designer-updates-take-center-stage-in-adobe-marketo-july-updates.md)
  - Published: 2025-07-30
  - Last Modified: 2025-07-29
  - Excerpt: Improvements to the new email designer headline the July Marketo Engage release, but REST API updates and identity deprecations are also worth reviewing.
- [Who’s watching the secuity of your martech stack?](https://martech.org/whos-watching-the-secuity-of-your-martech-stack.md)
  - Published: 2025-07-30
  - Last Modified: 2025-07-29
  - Excerpt: Better cooperation between IT, marketing and data means fewer turf wars, but every app carries some risk.
- [Messy data is your secret weapon — if you know how to use it](https://martech.org/messy-data-is-your-secret-weapon-if-you-know-how-to-use-it.md)
  - Published: 2025-07-30
  - Last Modified: 2025-07-29
  - Excerpt: Your messiest, most overlooked data could hold your most valuable insights. With LLMs and ETL, even dirty data is a goldmine.
- [How tiered strategies and smart tech are reshaping influencer marketing success](https://martech.org/how-tiered-strategies-and-smart-tech-are-reshaping-influencer-marketing-success.md)
  - Published: 2025-07-30
  - Last Modified: 2025-07-29
  - Excerpt: Successful influencer marketing programs are powered by authentic creators, performance-based incentives and technology that tracks results.
- [How to craft a strong brand story with strategic copywriting](https://martech.org/how-to-craft-a-strong-brand-story-with-strategic-copywriting.md)
  - Published: 2025-07-30
  - Last Modified: 2025-07-29
  - Excerpt: Bring your brand story to life — not with fluff, but with audience insights, clear messaging and language that converts.
- [3 ways to turn missed calls into conversions with AI Voice Assist](https://martech.org/3-ways-to-turn-missed-calls-into-conversions-with-ai-voice-assist.md)
  - Published: 2025-07-30
  - Last Modified: 2025-07-29
  - Excerpt: Turn unanswered calls into revenue. Capture, qualify, and convert every lead 24/7 while improving ROI, ad performance, and client satisfaction.
- [HubSpot adds another CRM connector, this time with Claude](https://martech.org/hubspot-adds-another-crm-connector-this-time-with-claude.md)
  - Published: 2025-07-29
  - Last Modified: 2025-07-29
  - Excerpt: HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy.
- [Gmail’s ‘Manage subscriptions’ feature is a win for segmented senders](https://martech.org/gmails-manage-subscriptions-feature-is-a-win-for-segmented-senders.md)
  - Published: 2025-07-29
  - Last Modified: 2025-07-28
  - Excerpt: Think Gmail’s new unsubscribe tool will wreck your email list? Not if you're already prioritizing segmentation and engagement.
- [If you only invest in what converts, you’re undervaluing what works](https://martech.org/if-you-only-invest-in-what-converts-youre-undervaluing-what-works.md)
  - Published: 2025-07-29
  - Last Modified: 2025-07-28
  - Excerpt: Last-touch metrics don’t tell the full story. Uncover and quantify the impact of upper-funnel marketing to drive smarter decisions.
- [AI tools are rewriting the B2B buying process in real time](https://martech.org/ai-tools-are-rewriting-the-b2b-buying-process-in-real-time.md)
  - Published: 2025-07-28
  - Last Modified: 2025-07-28
  - Excerpt: AI-powered research tools are eliminating traditional sales steps, forcing marketers to rethink how they attract, engage and convert increasingly self-directed buyers.
- [3 tips for getting your team started with AI](https://martech.org/3-tips-for-getting-your-team-started-with-ai.md)
  - Published: 2025-07-28
  - Last Modified: 2025-07-28
  - Excerpt: How to get everyone on board with AI and on the road to faster workflows.
- [What is Replit, and how can marketing and marketing ops pros use it?](https://martech.org/what-is-replit-and-how-can-marketing-and-marketing-ops-pros-use-it.md)
  - Published: 2025-07-28
  - Last Modified: 2025-07-18
  - Excerpt: Tired of waiting on dev teams for every tool or test? Replit empowers marketers to build, test and iterate fast—with zero setup required.
- [The cost of silence in marketing is too high](https://martech.org/the-cost-of-silence-in-marketing-is-too-high.md)
  - Published: 2025-07-28
  - Last Modified: 2025-07-25
  - Excerpt: Too much of digital marketing rewards performance over principle and silence over substance. The cost is higher than we admit.
- [Disrupt the funnel and accelerate revenue opportunities](https://martech.org/disrupt-the-funnel-and-accelerate-revenue-opportunities.md)
  - Published: 2022-03-15
  - Last Modified: 2025-07-25
  - Excerpt: In this webinar, learn how AI-powered conversations drive prospective buyers towards the next best action.
- [The profile of RevOps is rising in many organizations](https://martech.org/the-profile-of-revops-is-rising-in-many-organizations.md)
  - Published: 2025-07-25
  - Last Modified: 2025-07-24
  - Excerpt: More than sales support and reporting, a report found RevOps is climbing the corporate ladder.
- [Making AI deep research work for strategic marketing tasks](https://martech.org/making-ai-deep-research-work-for-strategic-marketing-tasks.md)
  - Published: 2025-07-25
  - Last Modified: 2025-07-24
  - Excerpt: For marketers buried in sources and short on time, deep research offers a faster path to clarity, synthesis and strategy.
- [Creative misalignment is the silent killer of marketing ROI](https://martech.org/creative-misalignment-is-the-silent-killer-of-marketing-roi.md)
  - Published: 2025-07-25
  - Last Modified: 2025-07-24
  - Excerpt: Martech alone can’t drive results — without aligned and efficient creative operations, even the most advanced stack will fall short.
- [Privacy is the new currency in digital marketing](https://martech.org/privacy-is-the-new-currency-in-digital-marketing.md)
  - Published: 2025-07-25
  - Last Modified: 2025-07-24
  - Excerpt: Free tools come at a price — your data. As third-party cookies vanish, marketers must earn trust through transparency, consent and real value.
- [Your brand, everywhere: Engineering discoverability in a multimodal world](https://martech.org/designing-a-multimodal-search-experience-a-cmo-playbook.md)
  - Published: 2025-07-25
  - Last Modified: 2025-07-24
  - Excerpt: Engineer a brand that’s machine-readable, contextually rich, and discoverable in every search modality.
- [20250725 MT Brief](https://martech.org/20250725-mt-brief.md)
  - Published: 2025-07-25
  - Last Modified: 2025-07-24
  - Excerpt: Not available
- [Your go-to-market vendor decisions are now a personal legal risk](https://martech.org/your-go-to-market-vendor-decisions-are-now-a-personal-legal-risk.md)
  - Published: 2025-07-24
  - Last Modified: 2025-07-23
  - Excerpt: Delaware courts expanded fiduciary duty to all officers — making marketing vendor decisions a matter of legal compliance.
- [Transform your content creation from chaos to consistent brilliance](https://martech.org/transform-your-content-creation-from-chaos-to-consistent-brilliance.md)
  - Published: 2025-07-24
  - Last Modified: 2025-07-23
  - Excerpt: Build a scalable content ops system with playbooks, workflows, templates and feedback loops that drive consistency, quality and team efficiency.
- [Why YouTube SEO requires a different strategy than blogs](https://martech.org/why-youtube-seo-requires-a-different-strategy-than-blogs.md)
  - Published: 2025-07-24
  - Last Modified: 2025-07-23
  - Excerpt: Low clicks and watch time don’t always mean bad content. Often, it’s a sign your strategy doesn’t match how YouTube works.
- [20250724 MT Brief](https://martech.org/20250724-mt-brief.md)
  - Published: 2025-07-24
  - Last Modified: 2025-07-23
  - Excerpt: Not available
- [Outsmarting entropy: Shipping beyond the playbook](https://martech.org/outsmarting-entropy-shipping-beyond-the-playbook.md)
  - Published: 2025-07-23
  - Last Modified: 2025-07-22
  - Excerpt: In this episode of Playbook Broken, Will Allen of Cloudflare talks about re-thinking the business model for content creators and more.
- [Why AI spending isn’t boosting marketing](https://martech.org/why-ai-spending-isnt-boosting-marketing.md)
  - Published: 2025-07-23
  - Last Modified: 2025-07-22
  - Excerpt: A disconnect between leadership and marketing teams means AI investments aren't going to solve critical operational bottlenecks.
- [LinkedIn wants to be the TikTok of business — will it work?](https://martech.org/linkedin-wants-to-be-the-tiktok-of-business-will-it-work.md)
  - Published: 2025-07-23
  - Last Modified: 2025-07-23
  - Excerpt: With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users?
- [Distributed storefronts demand smarter, faster brand strategy](https://martech.org/distributed-storefronts-demand-smarter-faster-brand-strategy.md)
  - Published: 2025-07-23
  - Last Modified: 2025-07-22
  - Excerpt: Legacy marketing structures can't keep up with distributed commerce. Unify operations, identity and intelligence to thrive in an always-on retail environment.
- [20250723 MT Brief](https://martech.org/20250723-mt-brief.md)
  - Published: 2025-07-23
  - Last Modified: 2025-07-22
  - Excerpt: Not available
- [5 critical mistakes in marketing budget allocation, and 5 ways to spend smarter](https://martech.org/5-critical-mistakes-in-marketing-budget-allocation-and-5-ways-to-spend-smarter.md)
  - Published: 2025-07-22
  - Last Modified: 2025-07-22
  - Excerpt: Wasting budget on stale channels and shiny toys? Learn the smarter ways to shift spend and fuel real marketing performance.
- [When AI makes customer experience feel personal](https://martech.org/when-ai-makes-customer-experience-feel-personal.md)
  - Published: 2025-07-22
  - Last Modified: 2025-07-21
  - Excerpt: Great CX starts with purpose, not technology. Create smart, human-centered experiences by focusing on what really matters.
- [How omni-conscious brands win in a buyer-first, fragmented world](https://martech.org/how-omni-conscious-brands-win-in-a-buyer-first-fragmented-world.md)
  - Published: 2025-07-22
  - Last Modified: 2025-07-21
  - Excerpt: When buyers shape the journey, brands must earn every interaction. Here’s how the smartest teams design for trust, not just reach.
- [What marketers can learn from manufacturing’s shift to precision CX](https://martech.org/what-marketers-can-learn-from-manufacturings-shift-to-precision-cx.md)
  - Published: 2025-07-22
  - Last Modified: 2025-07-21
  - Excerpt: AI is analyzing decades of manufacturers' customer data to create customer experiences precisely tailored to their different needs.
- [20250722 MT Brief](https://martech.org/20250722-mt-brief.md)
  - Published: 2025-07-22
  - Last Modified: 2025-07-21
  - Excerpt: Not available
- [11 ways to optimize for Google AI Mode without getting lost in the weeds](https://martech.org/11-ways-to-optimize-for-google-ai-mode-without-getting-lost-in-the-weeds.md)
  - Published: 2025-07-21
  - Last Modified: 2025-07-21
  - Excerpt: Search in 2025 is increasingly shaped by AI systems that operate beyond traditional SEO. That makes brand strength — not just keyword rankings — the new priority.

Focus on what you can control: Build a recognizable, trusted brand across channels. Invest in digital PR, publish high-quality content consistently, and establish topical authority on your own properties.

At the same time, think beyond your website. Develop a “search everywhere” strategy to ensure your content shows up wherever AI models — including Gemini — source their information. That includes structured data, third-party citations, and optimized content across platforms.

Position your brand as the most relevant, reliable answer — not just for direct searches, but for the inferred questions AI systems resolve along the way.
- [What’s the biggest technology and media shift for marketers that doesn’t involve AI?](https://martech.org/whats-the-biggest-technology-and-media-shift-for-marketers-that-doesnt-involve-ai.md)
  - Published: 2025-07-21
  - Last Modified: 2025-07-17
  - Excerpt: While AI gets all the attention, there's another shift impacting marketers that can't be ignored.
- [Before scaling AI, fix your data foundations](https://martech.org/before-scaling-ai-fix-your-data-foundations.md)
  - Published: 2025-07-21
  - Last Modified: 2025-07-18
  - Excerpt: Even the best genAI plans fail without data readiness. Here’s how to assess your current state and align your data strategy for success.
- [Orchestrating empathy where your funnel falls short](https://martech.org/orchestrating-empathy-where-your-funnel-falls-short.md)
  - Published: 2025-07-21
  - Last Modified: 2025-07-18
  - Excerpt: Your martech stack is powerful — but often impersonal. Redesign key moments in the journey to feel more thoughtful, human and trustworthy.
- [20250721 MT Brief](https://martech.org/20250721-mt-brief.md)
  - Published: 2025-07-21
  - Last Modified: 2025-07-18
  - Excerpt: Not available
- [B2B marketing on X: What you need to know](https://martech.org/b2b-marketing-on-x-what-you-need-to-know.md)
  - Published: 2025-07-18
  - Last Modified: 2025-07-18
  - Excerpt: The advertisers are back, thanks to Elon Musk's relationship with President Trump. But the audience never left a site -- and that inludes B2B buyers.
- [Satisfaction with martech stacks varies by company size](https://martech.org/satisfaction-with-martech-stacks-varies-by-company-size.md)
  - Published: 2025-07-18
  - Last Modified: 2025-07-17
  - Excerpt: Mid-size companies are most satisfied with their martech stacks. Smaller companies, not so much.
- [Why it’s time to reframe email from campaigns to conversations](https://martech.org/why-its-time-to-reframe-email-from-campaigns-to-conversations.md)
  - Published: 2025-07-18
  - Last Modified: 2025-07-17
  - Excerpt: Most email programs are still built around brand priorities — not customer needs. Here’s how to flip that dynamic.
- [3 MOps bottlenecks killing  your campaign velocity](https://martech.org/3-mops-bottlenecks-killing-your-campaign-velocity.md)
  - Published: 2025-07-18
  - Last Modified: 2025-07-17
  - Excerpt: Stakeholders, tech and process friction can silently kill campaign speed. Here’s how to spot and solve the top MOps bottlenecks.
- [20250718 MT Brief](https://martech.org/20250718-mt-brief.md)
  - Published: 2025-07-18
  - Last Modified: 2025-07-17
  - Excerpt: Not available
- [Your GTM spend isn’t just an expense — it’s an asset](https://martech.org/your-gtm-spend-isnt-just-an-expense-its-an-asset.md)
  - Published: 2025-07-17
  - Last Modified: 2025-07-16
  - Excerpt: Causal AI brings audit-grade clarity to GTM, enabling a shift from cost-center thinking to asset-based strategy in marketing and sales.
- [When AI summarizes health data, small errors become big risks](https://martech.org/when-ai-summarizes-health-data-small-errors-become-big-risks.md)
  - Published: 2025-07-17
  - Last Modified: 2025-07-16
  - Excerpt: A credible health stat didn’t hold up. This real-world example reveals how AI search can mislead and how healthcare brands can respond.
- [14 HubSpot updates from June 2025 you can’t miss](https://martech.org/14-hubspot-updates-from-june-2025-you-cant-miss.md)
  - Published: 2025-07-17
  - Last Modified: 2025-07-16
  - Excerpt: HubSpot’s June updates will help with smarter AI, cleaner data and more power across the platform. Here are the updates you need to know.
- [20250717 MT Brief](https://martech.org/20250717-mt-brief.md)
  - Published: 2025-07-17
  - Last Modified: 2025-07-16
  - Excerpt: Not available
- [How to use video to bolster your GTM strategy](https://martech.org/how-to-use-video-to-bolster-your-gtm-strategy.md)
  - Published: 2025-07-16
  - Last Modified: 2025-07-16
  - Excerpt: Struggling with low engagement? Don’t let emails go ignored. See how video and AI can transform your GTM performance.
- [Martech maestros focus on internal processes — and drive external success](https://martech.org/martech-maestros-focus-on-internal-processes-and-drive-external-success.md)
  - Published: 2025-07-16
  - Last Modified: 2025-07-15
  - Excerpt: Stack documentation, optimization and platform management impact the customer experience, sales efficiency, and even long-term innovation.
- [Fix your webinar emails before your next campaign flops](https://martech.org/fix-your-webinar-emails-before-your-next-campaign-flops.md)
  - Published: 2025-07-16
  - Last Modified: 2025-07-15
  - Excerpt: A veteran copywriter gives you his framework for webinar email promotions that get clicks and registrations.
- [FLUQs: Answer the hidden questions or vanish in AI search](https://martech.org/fluqs-answer-the-hidden-questions-or-vanish-in-ai-search.md)
  - Published: 2025-07-16
  - Last Modified: 2025-07-14
  - Excerpt: Your brand isn’t competing for rankings anymore. The name of the game is reuse.
- [20250716 MT Brief](https://martech.org/20250716-mt-brief.md)
  - Published: 2025-07-16
  - Last Modified: 2025-07-15
  - Excerpt: Not available
- [GenAI taking over digital video buyers’ creatives](https://martech.org/genai-taking-over-digital-video-buyers-creatives.md)
  - Published: 2025-07-15
  - Last Modified: 2025-07-15
  - Excerpt: 86% say they are or will soon use it. Small and mid-tier brands wanting better video for less money are among the biggest users.
- [Google advertisers can now activate campaign changes via Gmail](https://martech.org/google-advertisers-can-now-activate-campaign-changes-via-gmail.md)
  - Published: 2025-07-15
  - Last Modified: 2025-07-15
  - Excerpt: Google Ads emails now include an 'Enable your recommendations' button that lets changes go live from Gmail – no platform login needed.
- [Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know](https://martech.org/new-rules-for-bulk-email-senders-from-google-yahoo-what-you-need-to-know.md)
  - Published: 2025-07-15
  - Last Modified: 2025-07-14
  - Excerpt: We've updated our story on bulk email restrictions with Google's guidelines for email display names.
- [Why visibility is now the most important marketing metric](https://martech.org/why-visibility-is-the-most-important-marketing-metric-in-the-ai-era.md)
  - Published: 2025-07-15
  - Last Modified: 2025-07-14
  - Excerpt: Here's how AI determines which content gets seen — and why visibility now drives brand performance.
- [How AI is winning digital shoppers through personalization](https://martech.org/how-ai-is-winning-digital-shoppers-through-personalization.md)
  - Published: 2025-07-15
  - Last Modified: 2025-07-14
  - Excerpt: AI isn’t just improving digital retail — it’s helping brands win the battle for attention, engagement and loyalty.
- [Six predictions about AI and marketing that may surprise you](https://martech.org/six-predictions-about-ai-and-marketing-that-may-surprise-you.md)
  - Published: 2025-07-15
  - Last Modified: 2025-07-11
  - Excerpt: AI isn't replacing marketers—it's transforming them. Discover what the future holds and why most orgs still aren't ready for it.
- [20250715 MT Brief](https://martech.org/20250715-mt-brief.md)
  - Published: 2025-07-15
  - Last Modified: 2025-07-14
  - Excerpt: Not available
- [Why Mel Robbins’ “Let Them” theory is the mindset marketers need now](https://martech.org/why-mel-robbins-let-them-theory-is-the-mindset-marketers-need-now.md)
  - Published: 2025-07-14
  - Last Modified: 2025-07-11
  - Excerpt: When others doubt, criticize or question you, let them. It's not about giving up — it's about staying focused on what matters.
- [The most underrated B2B channel? Your newsletter](https://martech.org/the-most-underrated-b2b-channel-your-newsletter.md)
  - Published: 2025-07-14
  - Last Modified: 2025-07-11
  - Excerpt: Turn your B2B newsletter into a high-impact, audience-first lead nurture engine that builds trust and keeps your brand top of mind.
- [Frankenstein AI and the collapse of the GTM playbook](https://martech.org/frankenstein-ai-and-the-collapse-of-the-gtm-playbook.md)
  - Published: 2025-07-14
  - Last Modified: 2025-07-11
  - Excerpt: Disconnected stacks and outdated tactics are eroding pipeline and trust. Real growth starts with aligning signals, systems and teams.
- [How might consumers use AI agents to help with product research and shopping?](https://martech.org/how-might-consumers-use-ai-agents-to-help-with-product-research-and-shopping.md)
  - Published: 2025-07-14
  - Last Modified: 2025-07-09
  - Excerpt: Shopping means comparing tabs and reading endless reviews. But AI agents could  guide every step in real time. Are we on the verge of a smarter way to shop?
- [20250714 MT Brief](https://martech.org/20250714-mt-brief.md)
  - Published: 2025-07-14
  - Last Modified: 2025-07-11
  - Excerpt: Not available
- [Amplitude acquires Kraftul to improve customer feedback analysis](https://martech.org/amplitude-acquires-kraftul-to-improve-customer-feedback-analysis.md)
  - Published: 2025-07-11
  - Last Modified: 2025-07-11
  - Excerpt: The company hopes to give marketers better insight into the reasons behind customer behavior.
- [Marketing on Threads: What you need to know](https://martech.org/marketing-on-threads-what-you-need-to-know.md)
  - Published: 2025-07-11
  - Last Modified: 2025-07-10
  - Excerpt: Threads is proving to be a serious Twitter/X alternative. Updated with the news that Threads is catching up to X in terms of mobile users.
- [B2B buyers want less sales contact](https://martech.org/b2b-buyers-want-less-sales-contact.md)
  - Published: 2025-07-11
  - Last Modified: 2025-06-27
  - Excerpt: But when B2B buyers do want to engage sales, it's often at critical moments in the process.
- [How to use AI to turn one event into a month of content](https://martech.org/how-to-use-ai-to-turn-one-event-into-a-month-of-content.md)
  - Published: 2025-07-11
  - Last Modified: 2025-07-10
  - Excerpt: AI lets you personalize outreach, repurpose video and treat event content like a business asset — not an afterthought.
- [How to use GA4 annotations to add context and clarity to your analytics](https://martech.org/how-to-use-ga4-annotations-to-add-context-and-clarity-to-your-analytics.md)
  - Published: 2025-07-11
  - Last Modified: 2025-07-10
  - Excerpt: Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.
- [20250711 MT Brief](https://martech.org/20250711-mt-brief.md)
  - Published: 2025-07-11
  - Last Modified: 2025-07-10
  - Excerpt: Not available
- [When and how to segment your product messaging ](https://martech.org/when-and-how-to-segment-your-product-messaging.md)
  - Published: 2025-07-10
  - Last Modified: 2025-07-09
  - Excerpt: The more specific the message, the better it will connect with the audience.
- [Why assumption-based GTM strategy is facing a powerful reckoning](https://martech.org/why-assumption-based-gtm-strategy-is-facing-a-powerful-reckoning.md)
  - Published: 2025-07-10
  - Last Modified: 2025-07-09
  - Excerpt: It's time to replace familiar, untested, "how we've always done it" methods with ones that are tested and proven.
- [Dashboards don’t win games, coaching does](https://martech.org/dashboards-dont-win-games-coaching-does.md)
  - Published: 2025-07-10
  - Last Modified: 2025-07-09
  - Excerpt: You can tweak the metrics all you want — but if you’re not coaching your team, you’re not changing the game.
- [20250710 MT Brief](https://martech.org/20250710-mt-brief.md)
  - Published: 2025-07-10
  - Last Modified: 2025-07-09
  - Excerpt: Not available
- [Brands’ retreat from Pride costs them credibility](https://martech.org/brands-retreat-from-pride-costs-them-credibility.md)
  - Published: 2025-07-09
  - Last Modified: 2025-07-09
  - Excerpt: Consumers across the political spectrum lose faith in brands that flip-flop on political issues.
- [Ripping up the rulebook: Marketing’s new frontier](https://martech.org/ripping-up-the-rulebook-marketings-new-frontier.md)
  - Published: 2025-07-09
  - Last Modified: 2025-07-08
  - Excerpt: You relied on static GTM playbooks. They're failing fast in today’s AI landscape. Tune in to hear how Zach Vidor is rethinking strategy in real time.
- [If it tells the right story, brand fuels demand](https://martech.org/if-it-tells-the-right-story-brand-fuels-demand.md)
  - Published: 2025-07-09
  - Last Modified: 2025-07-08
  - Excerpt: Why and how to build a brand that's true to your company and resonates with customers.
- [Why closing the feedback loop drives better CX outcomes](https://martech.org/why-closing-the-feedback-loop-drives-better-cx-outcomes.md)
  - Published: 2025-07-09
  - Last Modified: 2025-07-08
  - Excerpt: Too many companies collect feedback and stop there. Learn why closing the loop is essential for retention, insights and customer trust.
- [The fatal flaw killing your customer data initiatives](https://martech.org/the-fatal-flaw-killing-your-customer-data-initiatives.md)
  - Published: 2025-07-09
  - Last Modified: 2025-07-08
  - Excerpt: Customer data alone won’t drive results. A shift to customer analytics is what turns information into action.
- [20250709 MT Brief](https://martech.org/20250709-mt-brief.md)
  - Published: 2025-07-09
  - Last Modified: 2025-07-08
  - Excerpt: Not available
- [Data clean rooms: What you need to know](https://martech.org/data-clean-rooms-what-you-need-to-know.md)
  - Published: 2025-07-08
  - Last Modified: 2025-07-08
  - Excerpt: Data clean rooms are a great solution to privacy and data sharing issues -- if you find the right one.
- [An honest guide to smart martech modernization](https://martech.org/an-honest-guide-to-smart-martech-modernization.md)
  - Published: 2025-07-08
  - Last Modified: 2025-07-08
  - Excerpt: Stop apologizing for your "outdated" stack. While competitors chase shiny new tools, you can build something lean, effective and profitable.
- [Why causal AI works when other forecasting models fail](https://martech.org/why-causal-ai-works-when-other-forecasting-models-fail.md)
  - Published: 2025-07-08
  - Last Modified: 2025-07-07
  - Excerpt: Causal AI adapts in real time, learning from every shift. Here’s why it outperforms static models when the market won’t sit still.
- [Why marketers are leaving and what it takes to stay](https://martech.org/why-marketers-are-leaving-and-what-it-takes-to-stay.md)
  - Published: 2025-07-08
  - Last Modified: 2025-07-07
  - Excerpt: Marketing is burning people out — not from weakness, but from misaligned systems. There’s a better way, and it’s already happening.
- [The myth of the modern identity graph](https://martech.org/the-myth-of-the-modern-identity-graph.md)
  - Published: 2025-07-08
  - Last Modified: 2025-07-03
  - Excerpt: We’ve gotten better at connecting data. But in the rush to unify, we forgot to ask: are we connecting anything real?
- [20250708 MT Brief](https://martech.org/20250708-mt-brief.md)
  - Published: 2025-07-08
  - Last Modified: 2025-07-07
  - Excerpt: Not available
- [What’s new and what’s next in GA4](https://martech.org/whats-new-and-whats-next-in-ga4.md)
  - Published: 2025-07-07
  - Last Modified: 2025-07-07
  - Excerpt: Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving data quality.
- [What potential does quantum computing hold for marketers?](https://martech.org/what-potential-does-quantum-computing-hold-for-marketers.md)
  - Published: 2025-07-07
  - Last Modified: 2025-07-07
  - Excerpt: Quantum computing is a futuristic technology that's with a lot of potential. What does it hold for marketers?
- [3 marketing tasks genAI can help with — no copywriting involved](https://martech.org/3-marketing-tasks-genai-can-help-with-no-copywriting-involved.md)
  - Published: 2025-07-07
  - Last Modified: 2025-07-02
  - Excerpt: From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers.
- [The harsh reality of AI in marketing](https://martech.org/the-harsh-reality-of-ai-in-marketing.md)
  - Published: 2025-07-07
  - Last Modified: 2025-07-02
  - Excerpt: Yes, AI can summarize your meetings. No, it still can’t write like you. Here's what it actually delivers, and what it gets wrong.
- [20250707 MT Brief](https://martech.org/20250707-mt-brief.md)
  - Published: 2025-07-07
  - Last Modified: 2025-07-03
  - Excerpt: Not available
- [Marketing results don’t add. They multiply and synergize.](https://martech.org/marketing-results-dont-add-they-multiply-and-synergize.md)
  - Published: 2025-07-03
  - Last Modified: 2025-07-03
  - Excerpt: Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.
- [5 Amazon Ads features you’re not using — but should be](https://martech.org/5-amazon-ads-features-youre-not-using-but-should-be.md)
  - Published: 2025-07-03
  - Last Modified: 2025-06-30
  - Excerpt: Missed these Amazon Ads features? Catch up on Attribution, Prime Video and more ways to drive better, data-backed campaigns.
- [20250703 MT Brief](https://martech.org/20250703-mt-brief.md)
  - Published: 2025-07-03
  - Last Modified: 2025-07-02
  - Excerpt: Not available
- [Google Ads rolls out AI Max search match type](https://martech.org/google-ads-rolls-out-ai-max-search-match-type.md)
  - Published: 2025-07-02
  - Last Modified: 2025-07-02
  - Excerpt: Google Ads’ new AI Max match type gives visibility into automated search performance for clearer comparisons and more informed campaign decisions.
- [Using AI to build a DIY customer sentiment analysis solution](https://martech.org/using-ai-to-build-a-diy-customer-sentiment-analysis-solution.md)
  - Published: 2025-07-02
  - Last Modified: 2025-07-02
  - Excerpt: Struggling to decode survey free-text responses? You’re not alone. Discover how AI tools like Gemini turn chaos into clarity — without extra cost.
- [An outcome-driven framework for core martech selection](https://martech.org/an-outcome-driven-framework-for-core-martech-selection.md)
  - Published: 2025-07-02
  - Last Modified: 2025-06-30
  - Excerpt: Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities.
- [20250702 MT Brief](https://martech.org/20250702-mt-brief.md)
  - Published: 2025-07-02
  - Last Modified: 2025-07-01
  - Excerpt: Not available
- [6 marketing team silos you need to break down, and how to do it](https://martech.org/6-marketing-team-silos-you-need-to-break-down-and-how-to-do-it.md)
  - Published: 2025-07-01
  - Last Modified: 2025-07-01
  - Excerpt: Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step.
- [Cloudflare rolls out a way for sites to charge AI crawlers for access](https://martech.org/cloudflare-rolls-out-a-way-for-sites-to-charge-ai-crawlers-for-access.md)
  - Published: 2025-07-01
  - Last Modified: 2025-07-01
  - Excerpt: The company will also block AI bots by default on new user accounts.
- [Interactive emails give your sales funnel a competitive edge](https://martech.org/interactive-emails-give-your-sales-funnel-a-competitive-edge.md)
  - Published: 2025-07-01
  - Last Modified: 2025-06-30
  - Excerpt: Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools.
- [20250701 MT Brief](https://martech.org/20250701-mt-brief.md)
  - Published: 2025-07-01
  - Last Modified: 2025-06-30
  - Excerpt: Not available
- [Microsoft Ads gets new granular asset-level reviews](https://martech.org/microsoft-ads-gets-new-granular-asset-level-reviews.md)
  - Published: 2025-06-30
  - Last Modified: 2025-06-30
  - Excerpt: Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are disapproved.
- [Which martech categories will disappear if they don’t include AI?](https://martech.org/which-martech-categories-will-disappear-if-they-dont-include-ai.md)
  - Published: 2025-06-30
  - Last Modified: 2025-06-24
  - Excerpt: Basic tools are falling behind. As AI raises the bar, your martech stack needs to evolve —or risk fading into irrelevance.
- [5 ways AI can save MOps hours every week](https://martech.org/5-ways-ai-can-save-mops-hours-every-week.md)
  - Published: 2025-06-30
  - Last Modified: 2025-06-27
  - Excerpt: Use AI tools to streamline data, workflows and task management so you can focus on MOps strategy instead of busywork.
- [20250630 MT Brief](https://martech.org/20250630-mt-brief.md)
  - Published: 2025-06-30
  - Last Modified: 2025-06-27
  - Excerpt: Not available
- [Marketing can’t own the results without a say in the strategy](https://martech.org/marketing-cant-own-the-results-without-a-say-in-the-strategy.md)
  - Published: 2025-06-27
  - Last Modified: 2025-06-27
  - Excerpt: When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice.
- [Where do the popular LLMs find their information?](https://martech.org/where-do-the-popular-llms-find-their-information.md)
  - Published: 2025-06-27
  - Last Modified: 2025-06-22
  - Excerpt: See the differences in how popular LLMs find their content.
- [AI can scale ads, but great creatives drive brand impact](https://martech.org/ai-can-scale-ads-but-great-creatives-drive-brand-impact.md)
  - Published: 2025-06-27
  - Last Modified: 2025-06-26
  - Excerpt: Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability.
- [20250627 MT Brief](https://martech.org/20250627-mt-brief.md)
  - Published: 2025-06-27
  - Last Modified: 2025-06-26
  - Excerpt: Not available
- [New IAB Framework aims to bring clarity to gaming ads](https://martech.org/new-iab-framework-aims-to-bring-clarity-to-gaming-ads.md)
  - Published: 2025-06-26
  - Last Modified: 2025-06-26
  - Excerpt: The framework standardizes game ad campaign metrics and outlines what metrics to expect and what additional data to request.
- [Why marketing must reclaim GTM design in the age of AI](https://martech.org/why-marketing-must-reclaim-gtm-design-in-the-age-of-ai.md)
  - Published: 2025-06-26
  - Last Modified: 2025-06-25
  - Excerpt: N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact.
- [6 steps to take a guilt-free vacation from your email program](https://martech.org/6-steps-to-take-a-guilt-free-vacation-from-your-email-program.md)
  - Published: 2025-06-26
  - Last Modified: 2025-06-25
  - Excerpt: Taking time off is tough — especially for email marketers. Here’s how to prepare, delegate and actually relax this summer.
- [20250626 MT Brief](https://martech.org/20250626-mt-brief.md)
  - Published: 2025-06-26
  - Last Modified: 2025-06-25
  - Excerpt: Not available
- [FTC says Omnicom deal is OK, as long as there’s no brand safety involved](https://martech.org/ftc-says-omnicom-deal-is-ok-as-long-as-theres-no-brand-safety-involved.md)
  - Published: 2025-06-25
  - Last Modified: 2025-06-25
  - Excerpt: The world's largest ad agency is forbidden from using 'political or ideological' viewpoints to determine where an ad should run.
- [How to lead marketing through economic uncertainty](https://martech.org/how-to-lead-marketing-through-economic-uncertainty.md)
  - Published: 2025-06-25
  - Last Modified: 2025-06-24
  - Excerpt: Marketing in a downturn feels chaotic. But it doesn’t have to. Lisa Cole shares how to regain control with audits, AI and bold GTM moves.
- [Are brand awareness and demand generation rivals, or the ultimate power couple?](https://martech.org/are-brand-awareness-and-demand-generation-rivals-or-the-ultimate-power-couple.md)
  - Published: 2025-06-25
  - Last Modified: 2025-06-24
  - Excerpt: Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI.
- [What your dashboards reveal about channel performance — and what they miss](https://martech.org/what-your-dashboards-reveal-about-channel-performance-and-what-they-miss.md)
  - Published: 2025-06-25
  - Last Modified: 2025-06-24
  - Excerpt: Not all high-performing channels drive results. Some just show up better in reports. Here’s how to spot the difference and optimize smarter.
- [20250625 MT Brief](https://martech.org/20250625-mt-brief.md)
  - Published: 2025-06-25
  - Last Modified: 2025-06-24
  - Excerpt: Not available
- [Take a look at what’s inside Agentforce 3](https://martech.org/take-a-look-at-whats-inside-agentforce-3.md)
  - Published: 2025-06-24
  - Last Modified: 2025-06-24
  - Excerpt: Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’
- [Klaviyo turns AI and data loose on the challenges of multichannel marketing](https://martech.org/klaviyo-turns-ai-and-data-loose-on-the-challenges-of-multichannel-marketing.md)
  - Published: 2025-06-24
  - Last Modified: 2025-06-24
  - Excerpt: Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos chaos with AI-optimized, real-time omnichannel execution.
- [Retail media moves from the bottom of the funnel to center stage](https://martech.org/retail-media-is-reinventing-itself-as-a-brand-channel.md)
  - Published: 2025-06-24
  - Last Modified: 2025-06-24
  - Excerpt: Retail media networks are moving beyond digital shelf ads, emerging as full-funnel brand platforms with premium formats, deep data and real results.
- [Three tools every martech pro needs to turn strategy into action](https://martech.org/three-tools-every-martech-pro-needs-to-turn-strategy-into-action.md)
  - Published: 2025-06-24
  - Last Modified: 2025-06-23
  - Excerpt: When juggling projects, platforms and people, these practical tools — from RACI charts to product catalogs — help keep initiatives on track.
- [Advanced agentic use cases for Digital Asset Management](https://martech.org/advanced-agentic-use-cases-for-digital-asset-management.md)
  - Published: 2025-06-24
  - Last Modified: 2025-06-17
  - Excerpt: Forget chatbots. The future of digital asset management isn't just about AI; it's about AI agents taking over the tedious tasks you hate.
- [20250624 MT Brief](https://martech.org/20250624-mt-brief.md)
  - Published: 2025-06-24
  - Last Modified: 2025-06-23
  - Excerpt: Not available
- [Your AI strategy is stuck in the past — here’s how to fix it](https://martech.org/your-ai-strategy-is-stuck-in-the-past-heres-how-to-fix-it.md)
  - Published: 2025-06-23
  - Last Modified: 2025-06-20
  - Excerpt: Nearly half of all AI projects are abandoned before launch. Learn what separates failed pilots from scalable success.
- [What is an MCP server, and how can marketers use one?](https://martech.org/what-is-an-mcp-server-and-how-can-marketers-use-one.md)
  - Published: 2025-06-23
  - Last Modified: 2025-06-22
  - Excerpt: You can do amazing things when you connect your LLM to external data sources, and that's the role of an MCP server.
- [AI fatigue is real, and it’s costing brands more than engagement](https://martech.org/ai-fatigue-is-real-and-its-costing-brands-more-than-engagement.md)
  - Published: 2025-06-23
  - Last Modified: 2025-06-20
  - Excerpt: From gaming to marketing, backlash against AI is growing. Here's how to navigate the disillusionment phase wisely.
- [20250623 MT Brief](https://martech.org/20250623-mt-brief.md)
  - Published: 2025-06-23
  - Last Modified: 2025-06-22
  - Excerpt: Not available
- [It’s time to move on from multi-touch attribution](https://martech.org/its-time-to-move-on-from-multi-touch-attribution.md)
  - Published: 2025-06-20
  - Last Modified: 2025-06-18
  - Excerpt: MTA promises precise measurement, but delivers complexity and confusion. It's time to replace it with incrementality testing and MMM.
- [Homegrown martech tools are making a comeback](https://martech.org/homegrown-martech-tools-are-making-a-comeback.md)
  - Published: 2025-06-20
  - Last Modified: 2025-06-17
  - Excerpt: There’s been a surge in homegrown martech tools in the past year, and AI is almost certainly the reason why.
- [CFOs want hard numbers not brand vibes](https://martech.org/cfos-want-hard-numbers-not-brand-vibes.md)
  - Published: 2025-06-20
  - Last Modified: 2025-06-18
  - Excerpt: Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear.
- [20250620 MT Brief](https://martech.org/20250620-mt-brief.md)
  - Published: 2025-06-20
  - Last Modified: 2025-06-18
  - Excerpt: Not available
- [7 vanity metrics marketers should avoid, and 7 to replace them](https://martech.org/7-vanity-metrics-marketers-should-avoid-and-7-to-replace-them.md)
  - Published: 2025-06-19
  - Last Modified: 2025-06-18
  - Excerpt: Forget the low-hanging fruit and reach for the numbers that tell you what's really working.
- [20250619 MT Brief](https://martech.org/20250619-mt-brief.md)
  - Published: 2025-06-19
  - Last Modified: 2025-06-18
  - Excerpt: Not available
- [Beyond ChatGPT: What AI agents really do (and why it matters for customer experience)](https://martech.org/beyond-chatgpt-what-ai-agents-really-do-and-why-it-matters-for-customer-experience.md)
  - Published: 2025-06-18
  - Last Modified: 2025-06-18
  - Excerpt: Autonomous AI is here—and it’s changing how brands connect with customers.
- [Supermetrics acquires real-time CDP Relay42](https://martech.org/supermetrics-acquires-real-time-cdp-relay42.md)
  - Published: 2025-06-18
  - Last Modified: 2025-06-17
  - Excerpt: Another standalone CDP is off the market as consolidation continues to hit the space.
- [Hyper Adaptive: Redefining organizations in the age of AI](https://martech.org/hyper-adaptive-redefining-organizations-in-the-age-of-ai.md)
  - Published: 2025-06-18
  - Last Modified: 2025-06-18
  - Excerpt: Mellisa Reeve discuss the rapidly changing landscape of marketing, driven by AI and automation.
- [AI can’t create meaning — that’s still marketing’s job](https://martech.org/ai-cant-create-meaning-thats-still-marketings-job.md)
  - Published: 2025-06-18
  - Last Modified: 2025-06-17
  - Excerpt: AI can scale your content. But can it build connection? See how leading marketers are using strategy — not just speed — to win in 2025.
- [CMOs, CEOs and marketers are all struggling with martech data issues](https://martech.org/cmos-ceos-and-marketers-are-all-struggling-with-martech-data-issues.md)
  - Published: 2025-06-18
  - Last Modified: 2025-06-17
  - Excerpt: Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.
- [20250618 MT Brief](https://martech.org/20250618-mt-brief.md)
  - Published: 2025-06-18
  - Last Modified: 2025-06-17
  - Excerpt: Not available
- [Study shows AI agents struggle with CRM and confidentiality](https://martech.org/study-shows-ai-agents-struggle-with-crm-and-confidentiality.md)
  - Published: 2025-06-17
  - Last Modified: 2025-06-17
  - Excerpt: The study, led by a Salesforce researcher, found agents had a 58% success rate on simple tasks and a 35% success rate on multi-step ones.
- [Lessons from letting AI vibe code a landing page](https://martech.org/lessons-from-letting-ai-vibe-code-a-landing-page.md)
  - Published: 2025-06-17
  - Last Modified: 2025-06-16
  - Excerpt: An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles.
- [Do LinkedIn videos work better than blogs? Here’s the data](https://martech.org/do-linkedin-videos-work-better-than-blogs-heres-the-data.md)
  - Published: 2025-06-17
  - Last Modified: 2025-06-16
  - Excerpt: Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t.
- [20250617 MT Brief](https://martech.org/20250617-mt-brief.md)
  - Published: 2025-06-17
  - Last Modified: 2025-06-16
  - Excerpt: Not available
- [Turn real-time data into smarter customer journeys](https://martech.org/turn-real-time-data-into-smarter-customer-journeys.md)
  - Published: 2025-06-17
  - Last Modified: 2025-06-17
  - Excerpt: Connect the dots between real-time data and real-world results.
- [Adobe introduces LLM Optimizer to help teams improve AI search visibility](https://martech.org/adobe-introduces-llm-optimizer-to-help-teams-improve-ai-search-visibility.md)
  - Published: 2025-06-16
  - Last Modified: 2025-06-16
  - Excerpt: Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes.
- [What are the important metric to watch as organic search traffic evolves?](https://martech.org/what-are-the-important-metric-to-watch-as-organic-search-traffic-evoles.md)
  - Published: 2025-06-16
  - Last Modified: 2025-06-09
  - Excerpt: Not available
- [Why the best thought leadership doesn’t sound like thought leadership](https://martech.org/why-the-best-thought-leadership-doesnt-sound-like-thought-leadership.md)
  - Published: 2025-06-16
  - Last Modified: 2025-06-13
  - Excerpt: Influence now belongs to thought leaders who bring real stories, surprising journeys and clear points of view.
- [Content silence means your strategy is broken. Here’s how to fix it.](https://martech.org/content-silence-means-your-strategy-is-broken-heres-how-to-fix-it.md)
  - Published: 2025-06-16
  - Last Modified: 2025-06-13
  - Excerpt: If your social posts aren't getting traction, it's not the algorithm. Create content that gets seen by the right people and drives results.
- [20250616 MT Brief](https://martech.org/20250616-mt-brief.md)
  - Published: 2025-06-16
  - Last Modified: 2025-06-13
  - Excerpt: Not available
- [How to get started with AI optimization (and explain it to your leadership)](https://martech.org/how-to-get-started-with-ai-optimization-and-explain-it-to-your-leadership.md)
  - Published: 2025-06-13
  - Last Modified: 2025-06-12
  - Excerpt: AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how.
- [Clay and Gong integration may be the missing link in ABM](https://martech.org/clay-and-gong-integration-may-be-the-missing-link-in-abm.md)
  - Published: 2025-06-13
  - Last Modified: 2025-06-12
  - Excerpt: Most ABM campaigns are built on data your competitors have, too. This integration unlocks the one source they can’t access — your sales calls.
- [Nobody knows what a CDP is anymore — and that’s the problem](https://martech.org/nobody-knows-what-a-cdp-is-anymore-and-thats-the-problem.md)
  - Published: 2025-06-13
  - Last Modified: 2025-06-12
  - Excerpt: CDPs promised clarity and control. Now they deliver complexity and confusion. Here's how the smartest brands are responding.
- [Average LLM visitor worth 4.4x organic search visitors](https://martech.org/average-llm-visitor-worth-4-4x-organic-search-visitors.md)
  - Published: 2025-06-13
  - Last Modified: 2025-06-12
  - Excerpt: With a wealth of knowledge from LLMs, visitors are better prepared to make a purchase decision.
- [20250613 MT Brief](https://martech.org/20250613-mt-brief.md)
  - Published: 2025-06-13
  - Last Modified: 2025-06-12
  - Excerpt: Not available
- [The high cost of undervaluing experienced marketing leadership](https://martech.org/the-high-cost-of-undervaluing-experienced-marketing-leadership.md)
  - Published: 2025-06-12
  - Last Modified: 2025-06-11
  - Excerpt: Hiring a junior marketer to lead GTM? You’re not being lean — you’re betting against growth. Here’s why it rarely works.
- [Marketing gains from AI begin with governance](https://martech.org/marketing-gains-from-ai-begin-with-governance.md)
  - Published: 2025-06-12
  - Last Modified: 2025-06-11
  - Excerpt: To scale AI in marketing responsibly, brands must embed ethics, transparency and oversight from the start.
- [TranUnion data shows importance of good targeting for ROAS](https://martech.org/tranunion-data-shows-importance-of-good-targeting-for-roas.md)
  - Published: 2025-06-12
  - Last Modified: 2025-06-11
  - Excerpt: An analysis by TransUnion shows good targeting has an exponential effect on return on ad spend.
- [20250612 MT Brief](https://martech.org/20250612-mt-brief.md)
  - Published: 2025-06-12
  - Last Modified: 2025-06-11
  - Excerpt: Not available
- [Playbook Broken: The innovator’s SEO — Navigating the new age of search](https://martech.org/playbook-broken-the-innovators-seo-navigating-the-new-age-of-search.md)
  - Published: 2025-06-11
  - Last Modified: 2025-06-10
  - Excerpt: We're discussing the rapid evolution of SEO and how traditional methods are becoming obsolete with Matthew Kay of Active Campaign.
- [Salesforce unveils agentic Marketing Cloud Next](https://martech.org/salesforce-unveils-agentic-marketing-cloud-next.md)
  - Published: 2025-06-11
  - Last Modified: 2025-06-10
  - Excerpt: The company says the updated platform can generate and execute a marketing campaign -- including briefs and segmentation -- in hours.
- [How strong brands build stronger B2B pipelines](https://martech.org/how-strong-brands-build-stronger-b2b-pipelines.md)
  - Published: 2025-06-11
  - Last Modified: 2025-06-10
  - Excerpt: In a noisy B2B landscape, brand building is the only way to create a lasting pipeline and differentiate in an AI-first world.
- [Your ecommerce calendar just got a year-round makeover](https://martech.org/your-ecommerce-calendar-just-got-a-year-round-makeover.md)
  - Published: 2025-06-11
  - Last Modified: 2025-06-10
  - Excerpt: Seasonality in retail is shifting. Engage customers year-round with personalized campaigns that go beyond traditional holiday sales.
- [20250611 MT Brief](https://martech.org/20250611-mt-brief.md)
  - Published: 2025-06-11
  - Last Modified: 2025-06-10
  - Excerpt: Not available
- [IAB releases draft digital advertising invoice API specifications](https://martech.org/iab-releases-draft-digital-advertising-invoice-api-specifications.md)
  - Published: 2025-06-10
  - Last Modified: 2025-06-10
  - Excerpt: The rules aim to automate and standardize invoice processes, decreasing errors and increasing speed of payments. They are open to public comment until Aug. 11.
- [The 14 best HubSpot updates from May 2025](https://martech.org/the-14-best-hubspot-updates-from-may-2025.md)
  - Published: 2025-06-10
  - Last Modified: 2025-06-10
  - Excerpt: Most teams don’t have time to sift through every changelog entry or beta release in HubSpot. That’s why we’ve done it for you.
- [Why high-consideration industries need AI optimization](https://martech.org/why-high-consideration-industries-need-ai-optimization.md)
  - Published: 2025-06-10
  - Last Modified: 2025-06-09
  - Excerpt: Complex sales need clarity. Here's how GEO helps high-consideration brands stay influential in a landscape reshaped by AI models.
- [20250610 MT Brief](https://martech.org/20250610-mt-brief.md)
  - Published: 2025-06-10
  - Last Modified: 2025-06-09
  - Excerpt: Not available
- [Bridging the gap between mental availability and momentum in B2B](https://martech.org/bridging-the-gap-between-mental-availability-and-momentum-in-b2b.md)
  - Published: 2025-06-09
  - Last Modified: 2025-06-09
  - Excerpt: Create lasting buyer momentum by engaging buyers continuously with thought leadership and a strategic continuum framework.
- [Where are marketing teams under-utilizing AI?](https://martech.org/where-are-marketing-teams-under-utilizing-ai.md)
  - Published: 2025-06-09
  - Last Modified: 2025-06-02
  - Excerpt: Many marketers were introduced to AI for copywriting, but the technology can do so much more.
- [Why SaaS vendors must shift from transactions to embedded partnerships](https://martech.org/why-saas-vendors-must-shift-from-transactions-to-embedded-partnerships.md)
  - Published: 2025-06-09
  - Last Modified: 2025-06-06
  - Excerpt: Quick onboarding isn’t enough. SaaS platforms must embed into workflows and invest in professional services to win in creative operations.
- [20250609 MT Brief](https://martech.org/20250609-mt-brief.md)
  - Published: 2025-06-09
  - Last Modified: 2025-06-06
  - Excerpt: Not available
- [HubSpot’s ChatGPT connector generates excitement and some concerns](https://martech.org/hubspots-chatgpt-connector-generates-excitement-and-some-concerns.md)
  - Published: 2025-06-06
  - Last Modified: 2025-06-06
  - Excerpt: The excitement online outweighs concern, but marketers need to make sure they evaluate risk before turning AI loose on customer data.
- [5 simple ways to boost CRM adoption](https://martech.org/5-simple-ways-to-boost-crm-adoption.md)
  - Published: 2025-06-06
  - Last Modified: 2025-06-04
  - Excerpt: Explore simple strategies and behavioral nudges to improve CRM adoption in your organization.
- [Real-world insights from deploying custom GPTs for GTM](https://martech.org/real-world-insights-from-deploying-custom-gpts-for-gtm.md)
  - Published: 2025-06-06
  - Last Modified: 2025-06-05
  - Excerpt: Takeaways from deploying custom GPTs that enhance GTM workflows, boost efficiency and support smarter marketing strategies.
- [These are the marketing activities most likely to convert visitors to prospects](https://martech.org/these-are-the-marketing-activities-most-likely-to-convert-visitors-to-prospects.md)
  - Published: 2025-06-06
  - Last Modified: 2025-06-05
  - Excerpt: Human interaction seems to drive conversions, despite the intense focus on AI.
- [20250606 MT Brief](https://martech.org/20250606-mt-brief.md)
  - Published: 2025-06-06
  - Last Modified: 2025-06-05
  - Excerpt: Not available
- [Gen Z is forcing a rebuild of the martech stack in higher ed and beyond](https://martech.org/gen-z-is-forcing-a-rebuild-of-the-martech-stack-in-higher-ed-and-beyond.md)
  - Published: 2025-06-05
  - Last Modified: 2025-06-04
  - Excerpt: Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them.
- [The hidden cost of playing defense in marketing](https://martech.org/the-hidden-cost-of-playing-defense-in-marketing.md)
  - Published: 2025-06-05
  - Last Modified: 2025-06-04
  - Excerpt: Google, Skype and a B SaaS firm all got comfortable. Learn how to spot when your strategy is stuck — and start moving forward.
- [20250605 MT Brief](https://martech.org/20250605-mt-brief.md)
  - Published: 2025-06-05
  - Last Modified: 2025-06-04
  - Excerpt: Not available
- [The ultimate consent strategy to maximize customer opt-ins](https://martech.org/the-ultimate-consent-strategy-to-maximize-customer-opt-ins.md)
  - Published: 2025-06-04
  - Last Modified: 2025-06-04
  - Excerpt: Your opted-in database isn’t just a list—it’s the foundation for understanding your customers and driving revenue.
- [HubSpot announces deep research connector to ChatGPT](https://martech.org/hubspot-announces-deep-research-connector-to-chatgpt.md)
  - Published: 2025-06-04
  - Last Modified: 2025-06-04
  - Excerpt: HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT.
- [3 steps to align your stack with strategy](https://martech.org/3-steps-to-align-your-stack-with-strategy.md)
  - Published: 2025-06-04
  - Last Modified: 2025-06-03
  - Excerpt: What separates martech outperformers from the rest? New research reveals how lean, focused stacks drive strategic results.
- [AI is making a major impact of email marketing teams, report finds](https://martech.org/ai-is-making-a-major-impact-of-email-marketing-teams-report-finds.md)
  - Published: 2025-06-04
  - Last Modified: 2025-06-03
  - Excerpt: AI is helping email marketers move faster, but many of the old, familiar challenges remain.
- [Adobe expands its suite of AI agents with Product Support and Data Insights agents](https://martech.org/adobe-expands-its-suite-of-ai-agents-with-product-support-and-data-insights-agents.md)
  - Published: 2025-06-04
  - Last Modified: 2025-06-03
  - Excerpt: Adobe’s human-centered approach to AI is becoming a reality as new agents roll out.
- [Report finds consumers want deals from AI, not simulated conversation](https://martech.org/report-finds-consumers-want-deals-from-ai-not-simulated-conversation.md)
  - Published: 2025-06-04
  - Last Modified: 2025-06-03
  - Excerpt: There’s a disconnect between how consumer goods marketers use AI and what customers want from it.
- [Playbook Broken: Why old marketing tactics fail](https://martech.org/playbook-broken-why-old-marketing-tactics-fail.md)
  - Published: 2025-06-04
  - Last Modified: 2025-06-03
  - Excerpt: In Episode 1 of Playbook Broken, Marc Sirkin talks about disruptors who are reimagining marketing with Molly St. Louis of Mosaic Group Media.
- [A guide to attribution models in GA4](https://martech.org/a-guide-to-attribution-models-in-ga4.md)
  - Published: 2025-06-04
  - Last Modified: 2025-06-03
  - Excerpt: GA4 attribution models don’t just report results — they influence them. See how model choice impacts marketing strategy, spend and perceived ROI.
- [20250604 MT Brief](https://martech.org/20250604-mt-brief.md)
  - Published: 2025-06-04
  - Last Modified: 2025-06-03
  - Excerpt: Not available
- [Salesforce unveils major Slack integration](https://martech.org/salesforce-unveils-major-slack-integration.md)
  - Published: 2025-06-03
  - Last Modified: 2025-06-03
  - Excerpt: Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned.
- [Real persuasion doesn’t require manipulation](https://martech.org/real-persuasion-doesnt-require-manipulation.md)
  - Published: 2025-06-03
  - Last Modified: 2025-06-02
  - Excerpt: Ethical persuasion builds trust. Manipulation destroys it. Learn how to market with empathy, not pressure.
- [How AI flipped the funnel and made GTM tactics obsolete](https://martech.org/how-ai-flipped-the-funnel-and-made-gtm-tactics-obsolete.md)
  - Published: 2025-06-03
  - Last Modified: 2025-06-02
  - Excerpt: Traditional GTM was optimized for a different era. AI search changed the medium — and core tactics fell apart. Here’s what replaces them.
- [Full-stack marketers need support at the organizational and technological levels](https://martech.org/full-stack-marketers-need-support-at-the-organizational-and-technological-levels.md)
  - Published: 2025-06-03
  - Last Modified: 2025-06-02
  - Excerpt: A new report finds full-stack marketers need more help from tools and leadership.
- [20250603 MT Brief](https://martech.org/20250603-mt-brief.md)
  - Published: 2025-06-03
  - Last Modified: 2025-06-02
  - Excerpt: Not available
- [How to stop wasting money on personalization](https://martech.org/how-to-stop-wasting-money-on-personalization.md)
  - Published: 2025-06-02
  - Last Modified: 2025-06-02
  - Excerpt: A Gartner study found personalization is taking up more marketing budget, but CMOs don't know how much it really costs.
- [Pegasystems unveils agentic coordination solution](https://martech.org/pegasystems-unveils-agentic-coordination-solution.md)
  - Published: 2025-06-02
  - Last Modified: 2025-06-02
  - Excerpt: At Pegaworld, the company showcased AI-powered tools to simplify how enterprises automate work, build applications and upgrade outdated systems.
- [Why is it so hard to shift marketing’s focus from leads to accounts?](https://martech.org/why-is-it-so-hard-to-shift-marketings-focus-from-leads-to-accounts.md)
  - Published: 2025-06-02
  - Last Modified: 2025-05-27
  - Excerpt: The challenges transitioning from leads to accounts in B2B are both technical and organizational.
- [Why AI-powered customer engagement projects fail before they start](https://martech.org/why-ai-powered-customer-engagement-projects-fail-before-they-start.md)
  - Published: 2025-06-02
  - Last Modified: 2025-05-30
  - Excerpt: AI for customer engagement sounds simple — until data gaps, team silos and missing talent derail it. Here’s what it really takes to succeed.
- [6 brands taking a stand against AI content](https://martech.org/6-brands-taking-a-stand-against-ai-content.md)
  - Published: 2025-06-02
  - Last Modified: 2025-05-30
  - Excerpt: AI images are showing up in an increasing number of advertisements. Consumers are pushing back, and so are these brands.
- [20250602 MT Brief](https://martech.org/20250602-mt-brief.md)
  - Published: 2025-06-02
  - Last Modified: 2025-05-30
  - Excerpt: Not available
- [How to build B2B authority in the AI search era](https://martech.org/how-to-build-b2b-authority-in-the-ai-search-era.md)
  - Published: 2025-05-30
  - Last Modified: 2025-05-30
  - Excerpt: With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute and elevate content in this new landscape.
- [Nearly two-thirds of businesses say email deliverability is hurting revenue](https://martech.org/nearly-two-thirds-of-businesses-say-email-deliverability-is-hurting-revenue.md)
  - Published: 2025-05-30
  - Last Modified: 2025-05-29
  - Excerpt: More than half of businesses say landing in the spam folder is their biggest barrier to reaching the inbox.
- [Turn disconnected insights into action with a lifecycle-driven strategy](https://martech.org/turn-disconnected-insights-into-action-with-a-lifecycle-driven-strategy.md)
  - Published: 2025-05-30
  - Last Modified: 2025-05-29
  - Excerpt: See how a holistic lifecycle framework turns fragmented data into measurable outcomes — beyond rigid attribution and disconnected insights.
- [Your best marketers might be working for me](https://martech.org/your-best-marketers-might-be-working-for-me.md)
  - Published: 2025-05-30
  - Last Modified: 2025-05-29
  - Excerpt: Side gigs aren’t just about extra cash — they’re about purpose, recognition and growth. Are your marketers truly fulfilled?
- [20250530 MT Brief](https://martech.org/20250530-mt-brief.md)
  - Published: 2025-05-30
  - Last Modified: 2025-05-29
  - Excerpt: Not available
- [Time to First Value: The CX metric you can’t afford to ignore](https://martech.org/time-to-first-value-the-cx-metric-you-cant-afford-to-ignore.md)
  - Published: 2025-05-29
  - Last Modified: 2025-05-29
  - Excerpt: Time to First Value is the critical but often overlooked moment that defines whether customers will keep going or give up.  slip away.
- [How to effectively measure ecommerce using GA4](https://martech.org/how-to-effectively-measure-ecommerce-using-ga4.md)
  - Published: 2025-05-29
  - Last Modified: 2025-05-28
  - Excerpt: Google Analytics 4's event-based model can provide the metrics and track the customer behavior that will drive revenue.
- [20250529 MT Brief](https://martech.org/20250529-mt-brief.md)
  - Published: 2025-05-29
  - Last Modified: 2025-05-28
  - Excerpt: Not available
- [Drive smarter marketing—with data that leads](https://martech.org/drive-smarter-marketing-with-data-that-leads.md)
  - Published: 2025-05-28
  - Last Modified: 2025-05-28
  - Excerpt: See how data standards are helping top brands drive agility, efficiency, and measurable ROI in today’s volatile marketing landscape.
- [Invoca buys human intel platform Symbl.ai](https://martech.org/invoca-buys-human-intel-platform-symbl-ai.md)
  - Published: 2025-05-28
  - Last Modified: 2025-05-28
  - Excerpt: The acquisition lets users deploy consumer-facing agents, and improve contact-center interactions and measurement and optimization.
- [Adobe focuses on new Email Designer in May 2025 Marketo Engage updates](https://martech.org/adobe-focuses-on-new-email-designer-in-may-2025-marketo-engage-updates.md)
  - Published: 2025-05-28
  - Last Modified: 2025-05-28
  - Excerpt: Here's what's new for Adobe Marketo Engage users from the May 2025 updates.
- [What’s inside IAB and MRC’s attention measurement guidelines](https://martech.org/whats-inside-iab-and-mrcs-attention-measurement-guidelines.md)
  - Published: 2025-05-28
  - Last Modified: 2025-05-27
  - Excerpt: Attention means different things to different vendors. These new guidelines will provide ways to measure attention more consistently.
- [3 must-have new AI features for your DAM](https://martech.org/3-must-have-new-ai-features-for-your-dam.md)
  - Published: 2025-05-28
  - Last Modified: 2025-05-27
  - Excerpt: GenAI isn't perfect, but it's a lot more powerful and can automate workflows and processes that will make you feel like your DAM has superpowers.
- [20250528 MT Brief](https://martech.org/20250528-mt-brief.md)
  - Published: 2025-05-28
  - Last Modified: 2025-05-27
  - Excerpt: Not available
- [How tariffs are reshaping long-term strategies for brands and buyers](https://martech.org/how-tariffs-are-reshaping-long-term-strategies-for-brands-and-buyers.md)
  - Published: 2025-05-27
  - Last Modified: 2025-05-27
  - Excerpt: Brand loyalty is gone, as consumers wait longer to make purchases. Marketers are focusing on owned channels and trying not to say the "T" word.
- [Salesforce finally bags Informatica to bolster AI push](https://martech.org/salesforce-finally-bags-informatica-to-bolster-ai-push.md)
  - Published: 2025-05-27
  - Last Modified: 2025-05-27
  - Excerpt:  billion deal comes after a year of talks. Acquisition will operate with Data Cloud, MuleSoft and Tableau to improve Agentforce.
- [How to integrate CTV with other PPC channels for a full-funnel growth loop](https://martech.org/how-to-integrate-ctv-with-other-ppc-channels-for-a-full-funnel-growth-loop.md)
  - Published: 2025-05-27
  - Last Modified: 2025-05-23
  - Excerpt: CTV isn’t a standalone driver, but it can boost your PPC efforts. Learn how to sync it with other channels for measurable growth.
- [If your webinar attendance is dropping, it’s not the audience’s fault](https://martech.org/if-your-webinar-attendance-is-dropping-its-not-the-audiences-fault.md)
  - Published: 2025-05-27
  - Last Modified: 2025-05-23
  - Excerpt: Webinar attendance is down, but the format still works. Here’s how to fix what’s broken and make your webinars worth watching again.
- [20250527 MT Brief](https://martech.org/20250527-mt-brief.md)
  - Published: 2025-05-27
  - Last Modified: 2025-05-23
  - Excerpt: Not available
- [LLMs, AI Overviews may be quietly driving homepage traffic](https://martech.org/llms-ai-overviews-may-be-quietly-driving-homepage-traffic.md)
  - Published: 2025-05-23
  - Last Modified: 2025-05-23
  - Excerpt: Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more valuable in AI search experiences.
- [Revenue teams lack trust in AI](https://martech.org/revenue-teams-lack-trust-in-ai.md)
  - Published: 2025-05-23
  - Last Modified: 2025-05-23
  - Excerpt: There's no shortage of AI use among revenue teams. The problem is they don't trust it.
- [ABM isn’t the B2B salvation we were promised](https://martech.org/abm-isnt-the-b2b-salvation-we-were-promised.md)
  - Published: 2025-05-23
  - Last Modified: 2025-05-22
  - Excerpt: Account-based marketing's promise of sales and marketing unity got lost in tools and tech. Here’s how to reclaim its strategic potential.
- [If your B2B content is failing, it’s time to get real](https://martech.org/if-your-b2b-content-is-failing-its-time-to-get-real.md)
  - Published: 2025-05-23
  - Last Modified: 2025-05-22
  - Excerpt: Here’s why authentic, strategic user-generated content outperforms polished corporate messaging.
- [20250523 MT Brief](https://martech.org/20250523-mt-brief.md)
  - Published: 2025-05-23
  - Last Modified: 2025-05-22
  - Excerpt: Not available
- [Why your emails still miss the inbox even if you’re ‘in compliance’](https://martech.org/why-your-emails-still-miss-the-inbox-even-if-youre-in-compliance.md)
  - Published: 2025-05-22
  - Last Modified: 2025-05-22
  - Excerpt: Think meeting authentication requirements is enough? Here’s what most senders miss and how to fix it to boost deliverability and engagement.
- [How to do scenario planning the right way](https://martech.org/how-to-do-scenario-planning-the-right-way.md)
  - Published: 2025-05-22
  - Last Modified: 2025-05-22
  - Excerpt: Learn the core principles of this misunderstood strategy — and how to use it to build resilient business plans.
- [What’s missing from your AI content workflow, and how MCP fills the gap](https://martech.org/whats-missing-from-your-ai-content-workflow-and-how-mcp-fills-the-gap.md)
  - Published: 2025-05-22
  - Last Modified: 2025-05-22
  - Excerpt: Learn how model context protocols connect genAI to your data, for more accurate content that's aligned with existing workflows.
- [20250522 MT Brief](https://martech.org/20250522-mt-brief.md)
  - Published: 2025-05-22
  - Last Modified: 2025-05-21
  - Excerpt: Not available
- [Google Marketing Live 2025: Everything you need to know](https://martech.org/google-marketing-live-2025-everything-you-need-to-know.md)
  - Published: 2025-05-21
  - Last Modified: 2025-05-21
  - Excerpt: Here is the recap of Google's event with AI updates about connecting earlier with customers, creating dynamic content and developing a fellow advertising expert.
- [Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities](https://martech.org/publicis-groupe-buys-captiv8-to-grow-influencer-and-social-commerce-capabilities.md)
  - Published: 2025-05-21
  - Last Modified: 2025-05-21
  - Excerpt: Captiv8 will join the previously acquired Influential in the Publicis Groupe portfolio.
- [14 HubSpot updates from April 2025 you don’t want to miss](https://martech.org/14-hubspot-updates-from-april-2025-you-dont-want-to-miss.md)
  - Published: 2025-05-21
  - Last Modified: 2025-05-20
  - Excerpt: From game-changing workflow options to AI-powered data enrichment, here are the HubSpot updates you’ll actually want to use.
- [7 tips for getting started with AI agents and automations](https://martech.org/7-tips-for-getting-started-with-ai-agents-and-automations.md)
  - Published: 2025-05-21
  - Last Modified: 2025-05-20
  - Excerpt: AI-powered automation doesn’t have to be overwhelming. Here are actionable tips to start small and scale thoughtfully.
- [B2B buyers need a reason to believe, not a list of features](https://martech.org/b2b-buyers-need-a-reason-to-believe-not-a-list-of-features.md)
  - Published: 2025-05-21
  - Last Modified: 2025-05-20
  - Excerpt: B2B buyers don’t want a feature list. They want confidence, clarity and a reason to believe. Here's how to deliver it.
- [5 ways marketers are actually using AI to get more done](https://martech.org/5-ways-marketers-are-actually-using-ai-to-get-more-done.md)
  - Published: 2025-05-21
  - Last Modified: 2025-05-21
  - Excerpt: See how AI is being used to make everyday marketing tasks smarter, faster, and more strategic.
- [20250521 MT Brief](https://martech.org/20250521-mt-brief.md)
  - Published: 2025-05-21
  - Last Modified: 2025-05-20
  - Excerpt: Not available
- [Marketers have lots of AI, but not enough direction](https://martech.org/marketers-have-lots-of-ai-but-not-enough-direction.md)
  - Published: 2025-05-20
  - Last Modified: 2025-05-20
  - Excerpt: Most teams lack an AI roadmap or strategy, and most companies lack the policies and procedures needed to implement the technology effectively.
- [Why ‘head of marketing’ is the most misunderstood title in startups](https://martech.org/why-head-of-marketing-is-the-most-misunderstood-title-in-startups.md)
  - Published: 2025-05-20
  - Last Modified: 2025-05-19
  - Excerpt: Startups love to give flashy titles to hungry marketers — without mentorship, power or a seat at the table. This costs everyone.
- [AI promises a shortcut, but creative teams are taking the scenic route](https://martech.org/ai-promises-a-shortcut-but-creative-teams-are-taking-the-scenic-route.md)
  - Published: 2025-05-20
  - Last Modified: 2025-05-19
  - Excerpt: AI is entering creative workflows, but the shift is cautious. Most teams are still exploring its role, not transforming their processes yet.
- [IAB releases draft of updated digital ad terms for public comment](https://martech.org/iab-releases-draft-of-updated-digital-ad-terms-for-public-comment.md)
  - Published: 2025-05-20
  - Last Modified: 2025-05-19
  - Excerpt: This is the first major revision of the agreement in nearly 25 years and is designed to reflect how much the industry has changed.
- [20250520 MT Brief](https://martech.org/20250520-mt-brief.md)
  - Published: 2025-05-20
  - Last Modified: 2025-05-19
  - Excerpt: Not available
- [Have we point solution-ed ourselves into martech madness?](https://martech.org/have-we-point-solution-ed-ourselves-into-martech-madness.md)
  - Published: 2025-05-19
  - Last Modified: 2025-05-19
  - Excerpt: Does having different teams work in disparate applications do more harm than good?
- [What would a truly customer-centric B2B buyers journey look like?](https://martech.org/what-would-a-truly-customer-centric-b2b-buyers-journey-look-like.md)
  - Published: 2025-05-19
  - Last Modified: 2025-05-16
  - Excerpt: It would make content easily accessible, provide helpful resources and back off on the sales pressure.
- [Misinformation is exploding, and your brand is next](https://martech.org/misinformation-is-exploding-and-your-brand-is-next.md)
  - Published: 2025-05-19
  - Last Modified: 2025-05-16
  - Excerpt: What you need to know to protect yourself and your company from falling prey to misinformation.
- [3 ways to turn tariff turmoil into marketing gold](https://martech.org/3-ways-to-turn-tariff-turmoil-into-marketing-gold.md)
  - Published: 2025-05-19
  - Last Modified: 2025-05-16
  - Excerpt: Economic upheaval requires strategic marketing reinvention. Here's how to ensure your brand is cool and collected in stormy times.
- [20250519 MT Brief](https://martech.org/20250519-mt-brief.md)
  - Published: 2025-05-19
  - Last Modified: 2025-05-16
  - Excerpt: Not available
- [Salesforce introduces new Agentforce pricing models](https://martech.org/salesforce-introduces-new-agentforce-pricing-models.md)
  - Published: 2025-05-16
  - Last Modified: 2025-05-16
  - Excerpt: Salesforce offers new Agentforce pricing models as business leaders express concern over AI spending and value.
- [How to make your content stand out in the ocean of AI slop](https://martech.org/how-to-make-your-content-stand-out-in-the-ocean-of-ai-slop.md)
  - Published: 2025-05-16
  - Last Modified: 2025-05-15
  - Excerpt: AI isn't replacing writers -- it's making them more important. Expertise, point-of-view and foundational SEO techniques are still the keys to content.
- [Crumbl’s legal trouble shows the risks of shortcut marketing](https://martech.org/crumbls-legal-trouble-shows-the-risks-of-shortcut-marketing.md)
  - Published: 2025-05-16
  - Last Modified: 2025-05-15
  - Excerpt: Crumbl faces a  million lawsuit for using unlicensed music on TikTok. Here's how to avoid the same mistake.
- [3 ways to get more from your paid social ad spend](https://martech.org/3-ways-to-get-more-from-your-paid-social-ad-spend.md)
  - Published: 2025-05-16
  - Last Modified: 2025-05-15
  - Excerpt: Make paid social profitable with smart platform choices, strong creative, sharp targeting and advanced tactics that amplify ROI.
- [20250516 MT Brief](https://martech.org/20250516-mt-brief.md)
  - Published: 2025-05-16
  - Last Modified: 2025-05-15
  - Excerpt: Not available
- [2025 will redefine loyalty. Here’s what that means for brands.](https://martech.org/2025-will-redefine-loyalty-heres-what-that-means-for-brands.md)
  - Published: 2025-05-15
  - Last Modified: 2025-05-15
  - Excerpt: New expectations are emerging around transparency, values, and real-time relevance. Is your brand ready to meet them?
- [Why the future of marketing depends on a smarter MOps function](https://martech.org/why-the-future-of-marketing-depends-on-a-smarter-mops-function.md)
  - Published: 2025-05-15
  - Last Modified: 2025-05-14
  - Excerpt: Technology is transforming MOps into a strategic powerhouse. Learn what this means for your team and organization.
- [If your teams aren’t ready for AI, then your tools won’t matter](https://martech.org/if-your-teams-arent-ready-for-ai-then-your-tools-wont-matter.md)
  - Published: 2025-05-15
  - Last Modified: 2025-05-14
  - Excerpt: AI alone won't transform your company — your people will. Learn how to lead mindset shifts and build trust to drive real AI transformation.
- [Salesforce announces initiatives to bring trust and governance to AI agents](https://martech.org/salesforce-announces-initiatives-to-bring-trust-and-governance-to-ai-agents.md)
  - Published: 2025-05-15
  - Last Modified: 2025-05-14
  - Excerpt: Without governance and guardrails, AI agents are a disaster waiting to happen. And Salesforce wants no part of AI agent disasters.
- [20250515 MT Brief](https://martech.org/20250515-mt-brief.md)
  - Published: 2025-05-15
  - Last Modified: 2025-05-14
  - Excerpt: Not available
- [Databricks takes aim at marketers with new platform for data and AI](https://martech.org/databricks-takes-aim-at-marketers-with-new-platform-for-data-and-ai.md)
  - Published: 2025-05-14
  - Last Modified: 2025-05-13
  - Excerpt: Databricks says it’s all in on data and AI for marketers, as cloud data stores sit at the center of many martech stacks.
- [Amplitude brings marketing and product teams together in one platform](https://martech.org/amplitude-brings-marketing-and-product-teams-together-in-one-platform.md)
  - Published: 2025-05-14
  - Last Modified: 2025-05-14
  - Excerpt: Long popular with product teams, Amplitude wants to break down barriers among teams, data and platforms.
- [GenAI is already telling your brand’s story — are you guiding it?](https://martech.org/genai-is-already-telling-your-brands-story-are-you-guiding-it.md)
  - Published: 2025-05-14
  - Last Modified: 2025-05-13
  - Excerpt: To succeed in AI-powered discovery, brands must rethink their content, data and strategy. This is the path to AI readiness
- [5 signs your GTM is too risky and what to do about it](https://martech.org/5-signs-your-gtm-is-too-risky-and-what-to-do-about-it.md)
  - Published: 2025-05-14
  - Last Modified: 2025-05-13
  - Excerpt: It’s not just execution, most GTM failures reflect poor capital allocation. Spot these five warning signs before you lose more than revenue.
- [Twilio unveils new features for customer data platform](https://martech.org/twilio-unveils-new-features-for-customer-data-platform.md)
  - Published: 2025-05-14
  - Last Modified: 2025-05-12
  - Excerpt: Improvements include better data orchestration, a fully redesigned customer journey function, an AI agent creator and enhanced compliance tools.
- [20250514 MT Brief](https://martech.org/20250514-mt-brief.md)
  - Published: 2025-05-14
  - Last Modified: 2025-05-13
  - Excerpt: Not available
- [5 ways marketers can use Gemini GEMS to increase productivity](https://martech.org/5-ways-marketers-can-use-gemini-gems-to-increase-productivity.md)
  - Published: 2025-05-13
  - Last Modified: 2025-05-13
  - Excerpt: Want to get more out of generative AI than the base models offer? Gemini GEMS is a good way to improve your productivity.
- [Email is the most misunderstood channel in your digital stack](https://martech.org/email-is-the-most-misunderstood-channel-in-your-digital-stack.md)
  - Published: 2025-05-13
  - Last Modified: 2025-05-13
  - Excerpt: Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort. Here's how to elevate its role.
- [How to choose the right marketing AI tools for real business impact](https://martech.org/how-to-choose-the-right-marketing-ai-tools-for-real-business-impact.md)
  - Published: 2025-05-13
  - Last Modified: 2025-05-12
  - Excerpt: GenAI success depends on strategic use, smart investments and strong governance—not just experimentation.
- [Winning customer loyalty starts with straight talk about tariffs](https://martech.org/winning-customer-loyalty-starts-with-straight-talk-about-tariffs.md)
  - Published: 2025-05-13
  - Last Modified: 2025-05-12
  - Excerpt: Learn why human, brand-aligned messaging beats corporate spin when tariffs hit. Real-world examples show what works — and what doesn’t.
- [RAG: The most important AI tool marketers have never heard of](https://martech.org/rag-the-most-important-ai-tool-marketers-have-never-heard-of.md)
  - Published: 2025-05-13
  - Last Modified: 2025-05-05
  - Excerpt: Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential.
- [20250513 MT Brief](https://martech.org/20250513-mt-brief.md)
  - Published: 2025-05-13
  - Last Modified: 2025-05-12
  - Excerpt: Not available
- [Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?](https://martech.org/benchmark-report-more-email-sends-and-higher-engagement-whats-driving-the-change.md)
  - Published: 2025-05-12
  - Last Modified: 2025-05-12
  - Excerpt: Built from billions of real-world data points across email, SMS, and automation, this report is essential reading for marketing teams.
- [Why does composability get so much attention in the CDP space?](https://martech.org/why-does-composability-get-so-much-attention-in-the-cdp-space.md)
  - Published: 2025-05-12
  - Last Modified: 2025-05-09
  - Excerpt: Not available
- [What your attribution model isn’t telling you](https://martech.org/what-your-attribution-model-isnt-telling-you.md)
  - Published: 2025-05-12
  - Last Modified: 2025-05-09
  - Excerpt: The best marketers don’t just track – they test, model and optimize. Learn tips for building a future-ready measurement framework.
- [Ad costs are soaring and retailers are panicking — here’s the fix](https://martech.org/ad-costs-are-soaring-and-retailers-are-panicking-heres-the-fix.md)
  - Published: 2025-05-12
  - Last Modified: 2025-05-09
  - Excerpt: Dealing with rising ad costs and flat results? See how affiliate programs deliver cost-effective growth across every retail touchpoint.
- [CMOs brace for cuts as marketing budgets stay flat](https://martech.org/cmos-brace-for-cuts-as-marketing-budgets-stay-flat.md)
  - Published: 2025-05-12
  - Last Modified: 2025-05-09
  - Excerpt: Gartner survey finds CMOs trying to squeeze more out of their budgets by having fewer employees rely more on AI.
- [20250512 MT Brief](https://martech.org/20250512-mt-brief.md)
  - Published: 2025-05-12
  - Last Modified: 2025-05-09
  - Excerpt: Not available
- [Cross-channel personalization: what works now across generations and channels](https://martech.org/cross-channel-personalization-what-works-now-across-generations-and-channels.md)
  - Published: 2025-05-09
  - Last Modified: 2025-05-09
  - Excerpt: From Gen Z to Boomers, today’s customers expect personalization. Compliance shouldn't be a barrier.
- [The number of martech tools is now 15,384](https://martech.org/the-number-of-martech-tools-is-now-15384.md)
  - Published: 2025-05-09
  - Last Modified: 2025-05-06
  - Excerpt: Not available
- [How one newsletter tripled paid membership revenue with retargeting emails](https://martech.org/how-one-newsletter-tripled-paid-membership-revenue-with-retargeting-emails.md)
  - Published: 2025-05-09
  - Last Modified: 2025-05-08
  - Excerpt: This overlooked email strategy turns warm clicks into high-converting follow-ups — without sounding like spam.
- [Overcoming fear of better options in martech decisions](https://martech.org/overcoming-fear-of-better-options-in-martech-decisions.md)
  - Published: 2025-05-09
  - Last Modified: 2025-05-08
  - Excerpt: From CDPs to UX testing, FOBO can stall martech progress. Here’s how to address it and keep your tech stack agile.
- [20250509 MT Brief](https://martech.org/20250509-mt-brief.md)
  - Published: 2025-05-09
  - Last Modified: 2025-05-08
  - Excerpt: Not available
- [Figma’s new tools create a design-to-deployment ecosystem](https://martech.org/figmas-new-tools-create-a-design-to-deployment-ecosystem.md)
  - Published: 2025-05-08
  - Last Modified: 2025-05-08
  - Excerpt: Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix.
- [Are more lead gen providers disappearing from LinkedIn?](https://martech.org/a-pair-of-lead-gen-providers-have-disappeared-from-linkedin.md)
  - Published: 2025-05-08
  - Last Modified: 2025-05-07
  - Excerpt: Will more lead gen providers face the wrath of LinkedIn for violating its terms of service?
- [Integration isn’t a martech problem, it’s an organizational one](https://martech.org/integration-isnt-a-martech-problem-its-an-organizational-one.md)
  - Published: 2025-05-08
  - Last Modified: 2025-05-07
  - Excerpt: If your integration “works” but customers still suffer, the issue isn’t technical. It’s structural and solvable.
- [How smarter campaign modeling and automation drive real marketing ROI](https://martech.org/how-smarter-campaign-modeling-and-automation-drive-real-marketing-roi.md)
  - Published: 2025-05-08
  - Last Modified: 2025-05-07
  - Excerpt: Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign modeling.
- [20250508 MT Brief](https://martech.org/20250508-mt-brief.md)
  - Published: 2025-05-08
  - Last Modified: 2025-05-07
  - Excerpt: Not available
- [US asks court to breakup Google ad businesses](https://martech.org/us-asks-court-to-breakup-google-ad-businesses.md)
  - Published: 2025-05-07
  - Last Modified: 2025-05-07
  - Excerpt: Spinning off AdX exchange and DFP platform would severely impact tech giant's revenue and be a seismic shift in digital advertising.
- [Martech Landscape 2025: Growing, shrinking and reshaping all at once](https://martech.org/martech-landscape-2025-growing-shrinking-and-reshaping-all-at-once.md)
  - Published: 2025-05-07
  - Last Modified: 2025-05-07
  - Excerpt: The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time.
- [5 drivers of full-funnel growth with CRM and CDP data](https://martech.org/5-drivers-of-full-funnel-growth-with-crm-and-cdp-data.md)
  - Published: 2025-05-07
  - Last Modified: 2025-05-06
  - Excerpt: Master full-funnel marketing with tactics that connect acquisition data to lifetime value, driving smarter decisions and higher profits.
- [Your GTM strategy needs a buyer-centric redesign](https://martech.org/your-gtm-strategy-needs-a-buyer-centric-redesign.md)
  - Published: 2025-05-07
  - Last Modified: 2025-05-06
  - Excerpt: Internal alignment is no longer the answer. Sales and marketing must refocus around the buyer in today’s complex, risk-averse environment.
- [Google AI Overviews show on 13% of searches: Study](https://martech.org/google-ai-overviews-show-on-13-of-searches-study.md)
  - Published: 2025-05-07
  - Last Modified: 2025-05-06
  - Excerpt: 88% of the AI Overviews target informational queries, but the number found in commercial and navigational queries is rising.
- [20250507 MT Brief](https://martech.org/20250507-mt-brief.md)
  - Published: 2025-05-07
  - Last Modified: 2025-05-06
  - Excerpt: Not available
- [7 ways to put behavioral marketing to work—starting now](https://martech.org/7-ways-to-put-behavioral-marketing-to-work-starting-now.md)
  - Published: 2025-05-06
  - Last Modified: 2025-05-06
  - Excerpt: This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results.
- [The future of identity in a cookieless world](https://martech.org/the-future-of-identity-in-a-cookieless-world.md)
  - Published: 2020-04-07
  - Last Modified: 2025-05-06
  - Excerpt: Identity will be even more critical to a brand’s success going forward. Acxiom offers a POV on the cookieless world along with the key pillars a future identity solution should entail.
- [Resolving consumer identity – more important than ever](https://martech.org/resolving-consumer-identity-more-important-than-ever.md)
  - Published: 2020-04-27
  - Last Modified: 2025-05-06
  - Excerpt: To build lasting relationships,  brands have to accurately recognize the people engaging with them.
- [Trade cookies for control of your identity program](https://martech.org/trade-cookies-for-control-of-your-identity-program.md)
  - Published: 2021-05-10
  - Last Modified: 2025-05-06
  - Excerpt: Brands need people, and people need brands. Do they need third-party cookies to connect?
- [Making first-party data your first priority moving forward](https://martech.org/making-first-party-data-your-first-priority-moving-forward.md)
  - Published: 2021-06-10
  - Last Modified: 2025-05-06
  - Excerpt: The demise of third-party cookies brings the opportunity to close the gap in consumer insights.
- [Seizing your data destiny: Google delays third-party cookie phase-out](https://martech.org/seizing-your-data-destiny-google-delays-third-party-cookie-phase-out.md)
  - Published: 2021-07-14
  - Last Modified: 2025-05-06
  - Excerpt: As it turns out, third-party cookies are a tougher cookie than we thought.
- [Win the customer experience race with the right martech solutions](https://martech.org/how-to-deliver-on-what-you-promise.md)
  - Published: 2023-11-21
  - Last Modified: 2025-05-06
  - Excerpt: How and when you invest in partnerships will move you from second place to center stage.
- [Is your brand facing an identity crisis?](https://martech.org/is-your-brand-facing-an-identity-crisis.md)
  - Published: 2021-08-25
  - Last Modified: 2025-05-06
  - Excerpt: People want to go where somebody knows their name. 
Identity makes it happen for brands, and getting it right drives personalization and trust.
- [10 insights for marketing and MOps leaders from the State of Martech 2025 report](https://martech.org/10-insights-for-marketing-and-mops-leaders-from-the-state-of-martech-2025-report.md)
  - Published: 2025-05-06
  - Last Modified: 2025-05-06
  - Excerpt: There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations.
- [The real reason marketing measurement keeps failing](https://martech.org/the-real-reason-marketing-measurement-keeps-failing.md)
  - Published: 2025-05-06
  - Last Modified: 2025-05-05
  - Excerpt: Attribution and MMMs need to evolve. But without cleaner, more consistent data behind them, they’ll never reach their full potential.
- [Could AI be what finally aligns marketing and sales teams?](https://martech.org/could-ai-be-what-finally-aligns-marketing-and-sales-teams.md)
  - Published: 2025-05-06
  - Last Modified: 2025-05-05
  - Excerpt: Marketing says sales drops the ball. Sales says the leads are junk. AI might finally end the blame game.
- [Is your CRM lying to you? The hidden costs of dirty B2B data](https://martech.org/is-your-crm-lying-to-you-the-hidden-costs-of-dirty-b2b-data.md)
  - Published: 2025-05-06
  - Last Modified: 2025-05-01
  - Excerpt: How inaccurate data sabotages marketing performance — and what you can do about it.
- [20250506 MT Brief](https://martech.org/20250506-mt-brief.md)
  - Published: 2025-05-06
  - Last Modified: 2025-05-05
  - Excerpt: Not available
- [What AI adoption in market research means for agency and brand marketers](https://martech.org/what-ai-adoption-in-market-research-means-for-agency-and-brand-marketers.md)
  - Published: 2025-05-05
  - Last Modified: 2025-05-05
  - Excerpt: Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign.
- [Google’s Privacy Sandbox: What you need to know](https://martech.org/googles-privacy-sandbox-what-you-need-to-know.md)
  - Published: 2025-05-05
  - Last Modified: 2025-05-02
  - Excerpt: Updated with the latest news about Privacy Sandbox's future now that Google is keeping third-party cookies in Chrome.
- [The most effective influencer campaigns are built on fit, not fame](https://martech.org/the-most-effective-influencer-campaigns-are-built-on-fit-not-fame.md)
  - Published: 2025-05-05
  - Last Modified: 2025-05-02
  - Excerpt: Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and results.
- [How should marketers market to consumers under stress?](https://martech.org/how-should-marketers-market-to-consumers-under-stress.md)
  - Published: 2025-05-05
  - Last Modified: 2025-05-02
  - Excerpt: How should marketers approach consumers stressed out by economic uncertainty, tariffs and political turmoil?
- [AI improves customer service only when it supports humans, not replaces them](https://martech.org/ai-improves-customer-service-only-when-it-supports-humans-not-replaces-them.md)
  - Published: 2025-05-05
  - Last Modified: 2025-05-02
  - Excerpt: AI can reduce costs — but done wrong, it alienates customers. See how forward-thinking brands are blending automation with authentic support.
- [The 7 habits of highly effective people is a blueprint for the Positionless Marketer](https://martech.org/the-7-habits-of-highly-effective-people-is-a-blueprint-for-the-positionless-marketer.md)
  - Published: 2025-05-05
  - Last Modified: 2025-04-30
  - Excerpt: The habits that build personal excellence now essential for Positionless Marketers empowered to do anything and be everything.
- [20250505 MT Brief](https://martech.org/20250505-mt-brief.md)
  - Published: 2025-05-05
  - Last Modified: 2025-05-02
  - Excerpt: Not available
- [More consolidation among data tools, as Fivetran acquires Census](https://martech.org/more-consolidation-among-data-tools-as-fivetran-acquires-census.md)
  - Published: 2025-05-02
  - Last Modified: 2025-05-02
  - Excerpt: Not available
- [How marketing’s broken promises are sinking your renewal rates](https://martech.org/how-marketings-broken-promises-are-sinking-your-renewal-rates.md)
  - Published: 2025-05-02
  - Last Modified: 2025-05-01
  - Excerpt: Contract renewals reflect your marketing's truth. If your story breaks, customers walk. Here's how to fix the gap and boost retention.
- [Marketers could have saved Target and Southwest from themselves](https://martech.org/marketers-could-have-saved-target-and-southwest-from-themselves.md)
  - Published: 2025-05-02
  - Last Modified: 2025-05-01
  - Excerpt: Everything a company does impacts the brand. The C-suite would avoid many disasters by consulting the people who know the customers best.
- [Content generation outpaces other applications of AI for marketers](https://martech.org/content-generation-outpaces-other-applications-of-ai-for-marketers.md)
  - Published: 2025-05-02
  - Last Modified: 2025-04-30
  - Excerpt: We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on?
- [5 suggestions for moving beyond MQL](https://martech.org/5-suggestions-for-moving-beyond-mql.md)
  - Published: 2025-05-02
  - Last Modified: 2025-05-01
  - Excerpt: MQL is more disinformation than data. Uncover why it fails and how to build smarter, more accurate go-to-market strategies.
- [20250502 MT Brief](https://martech.org/20250502-mt-brief.md)
  - Published: 2025-05-02
  - Last Modified: 2025-05-01
  - Excerpt: Not available
- [AI-powered martech releases and news: May 1](https://martech.org/ai-powered-martech-releases-and-news-may-1.md)
  - Published: 2025-05-01
  - Last Modified: 2025-05-01
  - Excerpt: OpenAI unrolled an update to ChatGPT because it was too sycophantic. Nice to know there's something humans still do better than AI.
- [Your top B2B YouTube ads questions – answered](https://martech.org/your-top-b2b-youtube-ads-questions-answered.md)
  - Published: 2025-05-01
  - Last Modified: 2025-05-01
  - Excerpt: YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales cycles.
- [If your value prop sounds like everyone else’s you’ve already lost](https://martech.org/if-your-value-prop-sounds-like-everyone-elses-youve-already-lost.md)
  - Published: 2025-05-01
  - Last Modified: 2025-04-30
  - Excerpt: Here's how to pressure test your value proposition and craft messaging that converts.
- [20250501 MT Brief](https://martech.org/20250501-mt-brief.md)
  - Published: 2025-05-01
  - Last Modified: 2025-04-30
  - Excerpt: Not available
- [5 tips for marketers planning to evaluate B2B data vendors](https://martech.org/5-tips-for-marketers-planning-to-evaluate-b2b-data-vendors.md)
  - Published: 2025-04-30
  - Last Modified: 2025-04-30
  - Excerpt: Need a B2B data vendor to help with enrichment or hygiene? Review this list of five tips first.
- [B2B marketing can’t hide from change forever](https://martech.org/b2b-marketing-cant-hide-from-change-forever.md)
  - Published: 2025-04-30
  - Last Modified: 2025-04-30
  - Excerpt: The whole world is changing. B2B marketing, not so much. Here’s a swift kick in the pants to get us going.
- [Brand trust is the most valuable asset your company owns](https://martech.org/brand-trust-is-the-most-valuable-asset-your-company-owns.md)
  - Published: 2025-04-30
  - Last Modified: 2025-04-29
  - Excerpt: Trustworthy brands deliver on promises and live their purpose. See how authenticity and transparency boost consumer confidence.
- [20250430 MT Brief](https://martech.org/20250430-mt-brief.md)
  - Published: 2025-04-30
  - Last Modified: 2025-04-29
  - Excerpt: Not available
- [Unblock your creative flow with AI](https://martech.org/unblock-your-creative-flow-with-ai.md)
  - Published: 2025-04-29
  - Last Modified: 2025-04-29
  - Excerpt: Learn how forward-looking teams are reducing repetitive work while surfacing the right content at the right time.
- [OpenAI adds shopping features to ChatGPT Search](https://martech.org/openai-adds-shopping-features-to-chatgpt-search.md)
  - Published: 2025-04-29
  - Last Modified: 2025-04-29
  - Excerpt: The new feature is available in fashion, beauty, home goods and electronics categories.
- [10 must-use marketing updates in the Salesforce Summer 2025 releases](https://martech.org/10-must-use-marketing-updates-in-the-salesforce-summer-2025-releases.md)
  - Published: 2025-04-29
  - Last Modified: 2025-04-29
  - Excerpt: These 10 updates will help marketers in the Salesforce platform work smarter.
- [How LinkedIn rewards tribal loyalty over truth](https://martech.org/how-linkedin-rewards-tribal-loyalty-over-truth.md)
  - Published: 2025-04-29
  - Last Modified: 2025-04-29
  - Excerpt: Professional silos are thriving on LinkedIn — but in a world of synthetic intelligence, tribal expertise is a liability.
- [Your emails belong in Promotions — and that’s a good thing](https://martech.org/your-emails-belong-in-promotions-and-thats-a-good-thing.md)
  - Published: 2025-04-29
  - Last Modified: 2025-04-28
  - Excerpt: Stuck in the five stages of inbox grief? Learn why the Promotions tab might be your secret weapon for email marketing success.
- [20250429 MT Brief](https://martech.org/20250429-mt-brief.md)
  - Published: 2025-04-29
  - Last Modified: 2025-04-28
  - Excerpt: Not available
- [CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market](https://martech.org/ctv-ad-spend-jumps-16-as-digital-video-becomes-dominant-force-in-tv-video-market.md)
  - Published: 2025-04-28
  - Last Modified: 2025-04-28
  - Excerpt: One thing driving the spending is streaming platforms' improved programmatic and self-serve activation tools.
- [When clients assume your best work was done by AI](https://martech.org/when-clients-assume-your-best-work-was-done-by-ai.md)
  - Published: 2025-04-28
  - Last Modified: 2025-04-28
  - Excerpt: Your best copy might sound like AI to clients. See why creative value is under pressure and what it means for agencies.
- [How does conversion lift testing work, and which ad platforms offer it?](https://martech.org/how-does-conversion-lift-testing-work-and-which-ad-platforms-offer-it.md)
  - Published: 2025-04-28
  - Last Modified: 2025-04-28
  - Excerpt: Need to measure the incremental impact of your advertising efforts? Conversion lift testing will help.
- [Digital transformation begins when tradition meets innovation](https://martech.org/digital-transformation-begins-when-tradition-meets-innovation.md)
  - Published: 2025-04-28
  - Last Modified: 2025-04-25
  - Excerpt: Legacy sectors are finding their digital voice and building cross-generational teams to drive the future of work.
- [20250428 MT Brief](https://martech.org/20250428-mt-brief.md)
  - Published: 2025-04-28
  - Last Modified: 2025-04-25
  - Excerpt: Not available
- [Your subscribers are tired and distracted, so give them less and they’ll love you more](https://martech.org/your-subscribers-are-tired-and-distracted-so-give-them-less-and-theyll-love-you-more.md)
  - Published: 2025-04-25
  - Last Modified: 2025-04-25
  - Excerpt: With shrinking attention spans, traditional newsletters are struggling. Here’s how to shift to smarter, more focused email marketing.
- [Firefly brings AI-powered content creation into Creative Cloud and marketing workflows](https://martech.org/firefly-brings-ai-powered-content-creation-into-creative-cloud-and-marketing-workflows.md)
  - Published: 2025-04-25
  - Last Modified: 2025-04-25
  - Excerpt: The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly's Video model.
- [ChatGPT with ads: ‘Free-user monetization’ coming in 2026?](https://martech.org/chatgpt-with-ads-free-user-monetization-coming-in-2026.md)
  - Published: 2025-04-25
  - Last Modified: 2025-04-25
  - Excerpt: OpenAI CEO Sam Altman previously said he hates ads and was concerned about products that manipulate the truth to suit advertisers.
- [Consumers say email is the channel of choice for brand interactions](https://martech.org/consumers-say-email-is-the-channel-of-choice-for-brand-interactions.md)
  - Published: 2025-04-25
  - Last Modified: 2025-04-23
  - Excerpt: Not available
- [20250425 MT Brief](https://martech.org/20250425-mt-brief.md)
  - Published: 2025-04-25
  - Last Modified: 2025-04-24
  - Excerpt: Not available
- [As Google brings back cookies, marketers stick with privacy-first strategies](https://martech.org/as-google-brings-back-cookies-marketers-stick-with-privacy-first-strategies.md)
  - Published: 2025-04-24
  - Last Modified: 2025-04-24
  - Excerpt: The consensus among marketers is that cookies are the past, and respecting consumer privacy is the future.
- [Brand safety is BS (until it’s not)](https://martech.org/brand-safety-is-bs-until-its-not.md)
  - Published: 2025-04-24
  - Last Modified: 2025-04-24
  - Excerpt: People trust people, not press releases. Build a brand that speaks with purpose — and earns loyalty before the storm.
- [Your next marketing challenge may be winning over the AI controlling the customer’s inbox](https://martech.org/your-next-marketing-challenge-may-be-winning-over-the-ai-controlling-the-customers-inbox.md)
  - Published: 2025-04-24
  - Last Modified: 2025-04-24
  - Excerpt: An inbox that acts like a personal assistant? AI could turn email into a smart, signal-based system that fits your daily life. Here's how.
- [AI-powered martech releases and news: April 24](https://martech.org/ai-powered-martech-releases-and-news-april-24.md)
  - Published: 2025-04-24
  - Last Modified: 2025-04-24
  - Excerpt: OpenAI execs are telling investors that by the end of the decade, it will have Nvidia/Meta-level sales revenues. Skeptics think otherwise.
- [20250424 MT Brief](https://martech.org/20250424-mt-brief.md)
  - Published: 2025-04-24
  - Last Modified: 2025-04-23
  - Excerpt: Not available
- [B2B marketers want results, not more technology](https://martech.org/b2b-marketers-want-results-not-more-technology.md)
  - Published: 2025-04-23
  - Last Modified: 2025-04-23
  - Excerpt: 69% of marketers value delivered insights or "done-for-you" services over adding new tools to their tech stack.
- [Should creative operations report to creative or MOps?](https://martech.org/should-creative-operations-report-to-creative-or-mops.md)
  - Published: 2025-04-23
  - Last Modified: 2025-04-23
  - Excerpt: Creative ops is at a crossroads. Learn how reporting structure influences innovation, alignment and the strategic value of in-house teams.
- [5 tactics to make your B2B content hit harder and stick longer](https://martech.org/5-tactics-to-make-your-b2b-content-hit-harder-and-stick-longer.md)
  - Published: 2025-04-23
  - Last Modified: 2025-04-23
  - Excerpt: Make your content work harder with eye‑catching visuals, curiosity‑driven titles, real‑world scenarios, risk‑free CTAs and practical how‑tos.
- [20250423 MT Brief](https://martech.org/20250423-mt-brief.md)
  - Published: 2025-04-23
  - Last Modified: 2025-04-22
  - Excerpt: Not available
- [Rethink what your CMS should do—for you, your team, and your growth](https://martech.org/rethink-what-your-cms-should-do-for-you-your-team-and-your-growth.md)
  - Published: 2025-04-22
  - Last Modified: 2025-04-22
  - Excerpt: Is your CMS built for where your business is going—or where it’s been?
- [Google is keeping cookies in Chrome](https://martech.org/google-is-keeping-cookies-in-chrome.md)
  - Published: 2025-04-22
  - Last Modified: 2025-04-22
  - Excerpt: The tech giant reverses course on its long-planned depreciation of third-party cookies.
- [Is your ABM strategy keeping up with the times?](https://martech.org/is-your-abm-strategy-keeping-up-with-the-times.md)
  - Published: 2025-04-22
  - Last Modified: 2025-04-22
  - Excerpt: Enhance your ABM efforts with smarter data practices, precise targeting and full-funnel engagement.
- [Google’s adtech antitrust verdict is a turning point in marketers’ fight for transparency](https://martech.org/googles-adtech-antitrust-verdict-is-a-turning-point-in-marketers-fight-for-transparency.md)
  - Published: 2025-04-22
  - Last Modified: 2025-04-22
  - Excerpt: It is a moment when marketers should rethink the strategies hemmed in by Google's ad tech.
- [3 critical truths about DXP platform selection](https://martech.org/3-critical-truths-about-dxp-platform-selection.md)
  - Published: 2025-04-22
  - Last Modified: 2025-04-22
  - Excerpt: Most DXP investment failures stem not from missing features, but broken fundamentals. Consider these truths before inking the deal.
- [Google search antitrust case: What the government wants](https://martech.org/google-search-antitrust-case-what-the-government-wants.md)
  - Published: 2025-04-22
  - Last Modified: 2025-04-22
  - Excerpt: The DOJ’s proposed Google breakup targets Search, Chrome and ads to boost competition. Google says this would harm national security.
- [20250422 MT Brief](https://martech.org/20250422-mt-brief.md)
  - Published: 2025-04-22
  - Last Modified: 2025-04-21
  - Excerpt: Not available
- [Why mindset, not just tech, defines AI success in marketing](https://martech.org/why-mindset-not-just-tech-defines-ai-success-in-marketing.md)
  - Published: 2025-04-21
  - Last Modified: 2025-04-21
  - Excerpt: AI changes everything — especially making decisions, learning and leading. Here's how to shift from optimization to reinvention.
- [Why don’t martech vendors provide a tool for the metric that matters?](https://martech.org/why-dont-martech-vendors-provide-a-tool-for-the-metric-that-matters.md)
  - Published: 2025-04-21
  - Last Modified: 2025-04-21
  - Excerpt: We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results.
- [What, exactly, is a ‘full-stack marketer?’](https://martech.org/what-exactly-is-a-full-stack-marketer.md)
  - Published: 2025-04-21
  - Last Modified: 2025-04-14
  - Excerpt: Does the 'stack' in 'full stack' refer to tech or marketing skills? And does it even matter?
- [20250421 MT Brief](https://martech.org/20250421-mt-brief.md)
  - Published: 2025-04-21
  - Last Modified: 2025-04-18
  - Excerpt: Not available
- [Three high-impact tactics to drive email engagement](https://martech.org/three-high-impact-tactics-to-drive-email-engagement.md)
  - Published: 2025-04-18
  - Last Modified: 2025-04-18
  - Excerpt: With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
- [4 pitfalls of digital transformations and how to avoid them](https://martech.org/4-pitfalls-of-digital-transformations-and-how-to-avoid-them.md)
  - Published: 2025-04-18
  - Last Modified: 2025-04-18
  - Excerpt: Stop building data and martech solutions no one uses. Start activating transformation that delivers real ROI.
- [The skills marketers need in 2025 and beyond](https://martech.org/the-skills-marketers-need-in-2025-and-beyond.md)
  - Published: 2025-04-18
  - Last Modified: 2025-04-14
  - Excerpt: The marketing world needs strategic thinkers and project managers, a report by the AMA found.
- [AI and marketing: What the stats show](https://martech.org/ai-and-marketing-what-the-stats-show.md)
  - Published: 2025-04-18
  - Last Modified: 2025-04-17
  - Excerpt: Here is a collection of recent data on AI and marketing. Updated with a section on AI adoption and new statistics on marketers' attitudes.
- [20250418 MT Brief](https://martech.org/20250418-mt-brief.md)
  - Published: 2025-04-18
  - Last Modified: 2025-04-17
  - Excerpt: Not available
- [AI-powered martech news and releases: April 17](https://martech.org/ai-powered-martech-news-and-releases-april-17.md)
  - Published: 2025-04-17
  - Last Modified: 2025-04-17
  - Excerpt: LG TVs may soon watch you watching them to monitor how you feel about what's on the screen. Someone send them a copy of "1984" fast.
- [Google loses advertising monopoly case](https://martech.org/google-loses-advertising-monopoly-case.md)
  - Published: 2025-04-17
  - Last Modified: 2025-04-17
  - Excerpt: A Federal judge found Google “willfully engaged in anticompetitive acts” to control the ad server and ad exchange markets.
- [IAB report reveals digital ad growth and marketers ready for economic turmoil](https://martech.org/iab-report-reveals-digital-ad-growth-and-marketers-ready-for-economic-turmoil.md)
  - Published: 2025-04-17
  - Last Modified: 2025-04-17
  - Excerpt: Omnichannel strategies, better audience segmentation and data-driven campaign management show marketers are prepared for turbulent times.
- [How attribution masks what’s actually driving growth](https://martech.org/how-attribution-masks-whats-actually-driving-growth.md)
  - Published: 2025-04-17
  - Last Modified: 2025-04-17
  - Excerpt: Attribution tells you what happened. Incrementality tells you if it mattered. Here’s why that difference is costing you more than you think.
- [Driving customer growth with value-based B2B marketing](https://martech.org/driving-customer-growth-with-value-based-b2b-marketing.md)
  - Published: 2025-04-17
  - Last Modified: 2025-04-16
  - Excerpt: B2B buyers want outcomes, not specs. Help them make smarter decisions with strategic, insight-driven messaging.
- [20250417 MT Brief](https://martech.org/20250417-mt-brief.md)
  - Published: 2025-04-17
  - Last Modified: 2025-04-16
  - Excerpt: Not available
- [How to tell if it’s real AI or just automation at a higher price](https://martech.org/how-to-tell-if-its-real-ai-or-just-automation-at-a-higher-price.md)
  - Published: 2025-04-16
  - Last Modified: 2025-04-16
  - Excerpt: Not all “AI” in martech is created equal. See past the buzzwords and spot the difference between rule-based logic and adaptive learning.
- [HubSpot expands its AI capabilities with Dashworks acquisition](https://martech.org/hubspot-expands-its-ai-capabilities-with-dashworks-acquisition.md)
  - Published: 2025-04-16
  - Last Modified: 2025-04-16
  - Excerpt: HubSpot’s Breeze Copilot is getting a boost by adding natural language AI from Dashworks to answer users’ questions.
- [AI is moving fast. Can your marketing ops keep up?](https://martech.org/ai-is-moving-fast-can-your-marketing-ops-keep-up.md)
  - Published: 2025-04-16
  - Last Modified: 2025-04-16
  - Excerpt: See how forward-thinking marketing operations leaders can create resilient organizations ready to capitalize on emerging AI opportunities.
- [Salesforce bets AI agents can solve business leaders’ struggles with data](https://martech.org/salesforce-bets-ai-agents-can-solve-business-leaders-struggles-with-data.md)
  - Published: 2025-04-16
  - Last Modified: 2025-04-16
  - Excerpt: Salesforce shared a report on how business leaders struggle with data before introducing AI agents for Tableau as a response.
- [These are the challenges and barriers impacting your martech stack](https://martech.org/these-are-the-challenges-and-barriers-impacting-your-martech-stack.md)
  - Published: 2025-04-16
  - Last Modified: 2025-04-16
  - Excerpt: We’ve got four ways to consume the 2025 State of Your Stack report, and none of them require a registration.
- [5 things we learned about AI at the Spring 2025 MarTech Conference](https://martech.org/5-things-we-learned-about-ai-at-the-spring-2025-martech-conference.md)
  - Published: 2025-04-16
  - Last Modified: 2025-04-16
  - Excerpt: Ai came up often at the Spring 2025 MarTech Conference, and these are the lessons we took away.
- [20250416 MT Brief](https://martech.org/20250416-mt-brief.md)
  - Published: 2025-04-16
  - Last Modified: 2025-04-15
  - Excerpt: Not available
- [The strategic rise of the marketing analyst in the age of AI](https://martech.org/the-strategic-rise-of-the-marketing-analyst-in-the-age-of-ai.md)
  - Published: 2025-04-15
  - Last Modified: 2025-04-15
  - Excerpt: Marketing analysts are evolving from report builders to strategic advisors. Uncover how AI, automation and data democratization are redefining their roles.
- [Half of ecommerce brands lack the support to scale personalization effectively](https://martech.org/half-of-ecommerce-brands-lack-the-support-to-scale-personalization-effectively.md)
  - Published: 2025-04-15
  - Last Modified: 2025-04-15
  - Excerpt: A report from Mastercard found many personalization efforts failing when it comes to resources, strategies and metrics.
- [How to prove the value of brand marketing without sacrificing ROI](https://martech.org/how-to-prove-the-value-of-brand-marketing-without-sacrificing-roi.md)
  - Published: 2025-04-15
  - Last Modified: 2025-04-15
  - Excerpt: You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building.
- [Marketers push back on Google’s attempt to derail California privacy bill](https://martech.org/marketers-push-back-on-googles-attempt-to-derail-california-privacy-bill.md)
  - Published: 2025-04-15
  - Last Modified: 2025-04-14
  - Excerpt: They are angry about Google's astroturfing and want consent-driven online interactions with consumers.
- [20250415 MT Brief](https://martech.org/20250415-mt-brief.md)
  - Published: 2025-04-15
  - Last Modified: 2025-04-14
  - Excerpt: Not available
- [What genAI means for your marketing skills](https://martech.org/what-genai-means-for-your-marketing-skills.md)
  - Published: 2025-04-14
  - Last Modified: 2025-04-14
  - Excerpt: GenAI is on the rise, but many teams still lack clear policies. This survey shows how AI use and governance vary across marketing functions.
- [Smart appliances are great for marketers, if they’re useful for consumers](https://martech.org/smart-appliances-are-great-for-marketers-if-theyre-useful-for-consumers.md)
  - Published: 2025-04-14
  - Last Modified: 2025-04-14
  - Excerpt: They gather useful marketing data, but they must also deliver value to consumers to succeed.
- [Are marketers really replacing martech tools with low-cost, AI-generated apps?](https://martech.org/are-marketers-really-replacing-martech-tools-with-low-cost-ai-generated-apps.md)
  - Published: 2025-04-14
  - Last Modified: 2025-04-07
  - Excerpt: What does it mean for SaaS martech vendors when the users have so much control?
- [20250414 MT Brief](https://martech.org/20250414-mt-brief.md)
  - Published: 2025-04-14
  - Last Modified: 2025-04-11
  - Excerpt: Not available
- [The 14 best HubSpot updates from March 2025](https://martech.org/the-14-best-hubspot-updates-from-march-2025.md)
  - Published: 2025-04-11
  - Last Modified: 2025-04-11
  - Excerpt: March was a big month for HubSpot, with 132 updates shipped to users of the platform. Here are the 14 admins and managers need to know.
- [HubSpot Marketing Hub is moving up to better serve larger marketing teams](https://martech.org/hubspot-marketing-hub-is-moving-up-to-better-serve-larger-marketing-teams.md)
  - Published: 2025-04-11
  - Last Modified: 2025-04-11
  - Excerpt: A report from HubSpot Spotlight, where new features to help overwhelmed teams made their debut.
- [Validity acquires email optimizer Litmus](https://martech.org/validity-acquires-email-optimizer-litmus.md)
  - Published: 2025-04-11
  - Last Modified: 2025-04-11
  - Excerpt: The purchase is designed to provide marketers with a platform to manage the entire lifecycle of email campaigns.
- [Canva’s Visual Suite upgrade unifies campaign planning and creation](https://martech.org/canvas-visual-suite-upgrade-unifies-campaign-planning-and-creation.md)
  - Published: 2025-04-11
  - Last Modified: 2025-04-11
  - Excerpt: The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns.
- [Businesses struggle to identify and capture revenue opportunities](https://martech.org/businesses-struggle-to-identify-and-capture-revenue-opportunities.md)
  - Published: 2025-04-11
  - Last Modified: 2025-04-11
  - Excerpt: Many organizations are held back by their systems and processes.
- [20250411 MT Brief](https://martech.org/20250411-mt-brief.md)
  - Published: 2025-04-11
  - Last Modified: 2025-04-10
  - Excerpt: Not available
- [How AI is changing the rules of web traffic](https://martech.org/how-ai-is-changing-the-rules-of-web-traffic.md)
  - Published: 2025-04-10
  - Last Modified: 2025-04-10
  - Excerpt: Web traffic is changing in ways your analytics may not reveal. Learn how AI impacts site visits, what data you’re missing and more.
- [AI-powered martech news and releases: April 10](https://martech.org/ai-powered-martech-news-and-releases-april-10.md)
  - Published: 2025-04-10
  - Last Modified: 2025-04-10
  - Excerpt: The volatile economy may force tech companies and investors to ask the biggest question about AI: Can it ever make money?
- [12 over-looked content marketing tools and features you should be using](https://martech.org/12-over-looked-content-marketing-tools-and-features-you-should-be-using.md)
  - Published: 2025-04-10
  - Last Modified: 2025-04-10
  - Excerpt: Level up your content tool stack with these highly effective yet oft-underrated content and SEO tools.
- [Beyond tagging: High-value GenAI use cases for DAM](https://martech.org/beyond-tagging-high-value-genai-use-cases-for-dam.md)
  - Published: 2025-04-10
  - Last Modified: 2025-04-07
  - Excerpt: DAM + generative AI = A new paradigm for creatives and martech leaders.
- [20250410 MT Brief](https://martech.org/20250410-mt-brief.md)
  - Published: 2025-04-10
  - Last Modified: 2025-04-09
  - Excerpt: Not available
- [Most celebrity endorsements are expensive mistakes](https://martech.org/most-celebrity-endorsements-are-expensive-mistakes.md)
  - Published: 2025-04-09
  - Last Modified: 2025-04-09
  - Excerpt: From LeBron to micro-influencers, not all endorsements hit. Use data — not just gut — to choose the right partners.
- [In a world of tariffs and turmoil, marketing’s insight is a superpower](https://martech.org/in-a-world-of-tariffs-and-turmoil-marketings-insight-is-a-superpower.md)
  - Published: 2025-04-09
  - Last Modified: 2025-04-09
  - Excerpt: CFOs never waste a good crisis, and neither should marketers. Here's how to protect your budget and use VOC to grow customer loyalty in a hard time.
- [Why AI proficiency is today’s must-have marketing skill](https://martech.org/why-ai-proficiency-is-todays-must-have-marketing-skill.md)
  - Published: 2025-04-09
  - Last Modified: 2025-04-09
  - Excerpt: This is what AI is actually changing in B2B marketing — and why your next career move depends on how fast you adapt.
- [5 stories for marketers coming out of Google Cloud Next 2025](https://martech.org/5-stories-for-marketers-coming-out-of-google-cloud-next-2025.md)
  - Published: 2025-04-09
  - Last Modified: 2025-04-08
  - Excerpt: From AI agents and multimodal content creation, to real-world stories from major brands, here's the good marketing stuff from Google Cloud Next.
- [20250409 MT Brief](https://martech.org/20250409-mt-brief.md)
  - Published: 2025-04-09
  - Last Modified: 2025-04-08
  - Excerpt: Not available
- [How to make CTV ads that stick](https://martech.org/how-to-make-ctv-ads-that-stick.md)
  - Published: 2025-04-08
  - Last Modified: 2025-04-08
  - Excerpt: From heartstrings to humor — see what makes CTV creative click in 2025, and how to test and measure what really works.
- [What AI means for the future of agency-brand partnerships](https://martech.org/what-ai-means-for-the-future-of-agency-brand-partnerships.md)
  - Published: 2025-04-08
  - Last Modified: 2025-04-08
  - Excerpt: Workflows are changing. Expectations are shifting. But agency value? Still strong — if both sides are ready to evolve.
- [5 areas where businesses need to improve their customer experience](https://martech.org/5-areas-where-businesses-need-to-improve-their-customer-experience.md)
  - Published: 2025-04-08
  - Last Modified: 2025-04-08
  - Excerpt: Customers lose faith in brands when they feel they're putting in too much effort.
- [20250408 MT Brief](https://martech.org/20250408-mt-brief.md)
  - Published: 2025-04-08
  - Last Modified: 2025-04-07
  - Excerpt: Not available
- [The competition you’re ignoring is costing you customers](https://martech.org/the-competition-youre-ignoring-is-costing-you-customers.md)
  - Published: 2025-04-07
  - Last Modified: 2025-04-07
  - Excerpt: Your biggest competitor may not be who you think. Here’s how to uncover the real threats to your revenue.
- [Why ROI is undermining B2B marketing effectiveness](https://martech.org/why-roi-is-undermining-b2b-marketing-effectiveness.md)
  - Published: 2025-04-07
  - Last Modified: 2025-04-07
  - Excerpt: Measuring ROI at the tactical level is misleading. It’s time to prove how brand investment delivers meaningful, long-term financial returns.
- [The latest trend in martech M&A: Agencies buying data collaboration firms](https://martech.org/the-latest-trend-in-martech-ma-agencies-buying-data-collaboration-firms.md)
  - Published: 2025-04-07
  - Last Modified: 2025-04-07
  - Excerpt: More data means a more comprehensive view of consumers, which should lead to more effective campaigns. That’s the theory, anyway.
- [5 simple AI-generated apps for marketers (and the prompts to start building them)](https://martech.org/5-simple-ai-generated-apps-for-marketers-and-the-prompts-to-start-building-them.md)
  - Published: 2025-04-07
  - Last Modified: 2025-03-31
  - Excerpt: Our MarTechBot identifies five easy-to-create apps for marketers and suggests prompts to get them started.
- [20250407 MT Brief](https://martech.org/20250407-mt-brief.md)
  - Published: 2025-04-07
  - Last Modified: 2025-04-04
  - Excerpt: Not available
- [A martech tale of multi-channel confusion](https://martech.org/a-martech-tale-of-multi-channel-confusion.md)
  - Published: 2025-04-04
  - Last Modified: 2025-04-04
  - Excerpt: Two phone numbers, one customer and a scheduling mix-up — here’s what happens when messaging systems don’t communicate.
- [How to use GA4 events to track and measure your KPIs](https://martech.org/how-to-use-ga4-events-to-track-and-measure-your-kpis.md)
  - Published: 2025-04-04
  - Last Modified: 2025-04-04
  - Excerpt: Google Analytics 4 events let you zoom in on the actions that move the needle for your business. Here’s how.
- [20250404 MT Brief](https://martech.org/20250404-mt-brief.md)
  - Published: 2025-04-04
  - Last Modified: 2025-04-03
  - Excerpt: Not available
- [7 reasons your conversion metrics look great — but your sales don’t](https://martech.org/7-reasons-your-conversion-metrics-look-great-but-your-sales-dont.md)
  - Published: 2025-04-03
  - Last Modified: 2025-04-03
  - Excerpt: Your marketing may look successful, but are those clicks turning into sales? Avoid top-of-funnel pitfalls and focus on driving real ROI.
- [How tariffs impact retail sales and ad spending, and why 2025 might be different](https://martech.org/how-tariffs-impact-retail-sales-and-ad-spending-and-why-2025-might-be-different.md)
  - Published: 2025-04-03
  - Last Modified: 2025-04-03
  - Excerpt: Advertisers are worried tariffs will take a bite from their budgets. What does recent history have to say?
- [AI-powered martech releases and news: April 3](https://martech.org/ai-powered-martech-releases-and-news-april-3.md)
  - Published: 2025-04-03
  - Last Modified: 2025-04-03
  - Excerpt: Note to Microsoft (and other AI companies): This is a bad week to hit people with price hikes.
- [How smarter measurement can fix marketing’s performance trap](https://martech.org/how-smarter-measurement-can-fix-marketings-performance-trap.md)
  - Published: 2025-04-03
  - Last Modified: 2025-04-03
  - Excerpt: Marketing’s obsession with short-term wins has created a “doom loop” of diminishing returns. Here’s how to break free.
- [This is what your CMO is facing. How can you help?](https://martech.org/this-is-what-your-cmo-is-facing-how-can-you-help.md)
  - Published: 2025-04-03
  - Last Modified: 2025-04-03
  - Excerpt: CMOs are too often the odd executive out in the C-suite. Can their teams help them improve their standing?
- [20250403 MT Brief](https://martech.org/20250403-mt-brief.md)
  - Published: 2025-04-03
  - Last Modified: 2025-04-02
  - Excerpt: Not available
- [Why your marketing isn’t working — and how an audit can help fix it](https://martech.org/why-your-marketing-isnt-working-and-how-an-audit-can-help-fix-it.md)
  - Published: 2025-04-02
  - Last Modified: 2025-04-02
  - Excerpt: A well-executed audit is the first step to building a marketing strategy that works. Here’s how to do it effectively.
- [Interactive email is the game changer brands can’t ignore](https://martech.org/interactive-email-is-the-game-changer-brands-cant-ignore.md)
  - Published: 2025-04-02
  - Last Modified: 2025-04-02
  - Excerpt: Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out.
- [5 ways to help your B2B organization succeed with AI agents](https://martech.org/5-ways-to-help-your-b2b-organization-succeed-with-ai-agents.md)
  - Published: 2025-04-02
  - Last Modified: 2025-04-02
  - Excerpt: More AI agents are coming, and your team needs to be planning for it right now. A new report from Forrester offers guidance for marketing leaders.
- [20250402 MT Brief](https://martech.org/20250402-mt-brief.md)
  - Published: 2025-04-02
  - Last Modified: 2025-04-01
  - Excerpt: Not available
- [The GTM revolution is here. Are you ready?](https://martech.org/the-gtm-revolution-is-here-are-you-ready.md)
  - Published: 2025-04-01
  - Last Modified: 2025-04-01
  - Excerpt: The GTM revolution is not a televised event to be watched passively but an active transformation demanding a fundamental reset in strategies.
- [9 essential tips to build a website that drives conversions](https://martech.org/9-essential-tips-to-build-a-website-that-drives-conversions.md)
  - Published: 2025-04-01
  - Last Modified: 2025-04-01
  - Excerpt: Your website can do more than inform — it can convert. These tips will turn your site into your hardest-working salesperson.
- [13 must-try B2B marketing optimization tools](https://martech.org/13-must-try-b2b-marketing-optimization-tools.md)
  - Published: 2025-04-01
  - Last Modified: 2025-04-01
  - Excerpt: Check out exciting tools that can optimize your B2B marketing efforts, from data to video and AI.
- [20250401 MT Brief](https://martech.org/20250401-mt-brief.md)
  - Published: 2025-04-01
  - Last Modified: 2025-03-31
  - Excerpt: Not available
- [How B2B and B2C brands are winning hearts with memory-driven CX](https://martech.org/how-b2b-and-b2c-brands-are-winning-hearts-with-memory-driven-cx.md)
  - Published: 2025-03-31
  - Last Modified: 2025-03-31
  - Excerpt: The future of CX isn’t just personalized — it’s nostalgic. Learn to use past moments to create deeper customer connections.
- [All the AI that glitters isn’t martech gold](https://martech.org/all-the-ai-that-glitters-isnt-martech-gold.md)
  - Published: 2025-03-31
  - Last Modified: 2025-03-31
  - Excerpt: The AI boom resembles a modern gold rush. Not all tools are worth the investment. Learn to separate real innovation from fool’s gold.
- [What are ‘phygital’ experiences and how can marketers use them?](https://martech.org/what-are-phygital-experiences-and-how-can-marketers-use-them.md)
  - Published: 2025-03-31
  - Last Modified: 2025-03-24
  - Excerpt: 'Phygital' experiences combine the physical and the digital. Is this a new label an old strategy?
- [20250331 MT Brief](https://martech.org/20250331-mt-brief.md)
  - Published: 2025-03-31
  - Last Modified: 2025-03-28
  - Excerpt: Not available
- [Apple and Gmail make it harder for email campaigns to get to the inbox](https://martech.org/apple-and-gmail-make-it-harder-for-email-campaigns-to-get-to-the-inbox.md)
  - Published: 2025-03-28
  - Last Modified: 2025-03-28
  - Excerpt: With Gmail’s stricter spam rules and iOS updates disrupting engagement, more brands are missing the inbox. Here’s why — and how to fix it.
- [8 challenges for marketing teams navigating the MAP market](https://martech.org/8-challenges-for-marketing-teams-navigating-the-map-market.md)
  - Published: 2025-03-28
  - Last Modified: 2025-03-28
  - Excerpt: If your team is in the market for a marketing automation platform, here are eight things to keep in mind.
- [20250328 MT Brief](https://martech.org/20250328-mt-brief.md)
  - Published: 2025-03-28
  - Last Modified: 2025-03-27
  - Excerpt: Not available
- [Braze picks up AI decisioning with OfferFit acquisition](https://martech.org/braze-picks-up-ai-decisioning-with-offerfit-acquisition.md)
  - Published: 2025-03-27
  - Last Modified: 2025-03-27
  - Excerpt: OfferFit can personalize more than 100 characteristics in an email with its AI technology.
- [AI-powered martech news and releases: March 27](https://martech.org/ai-powered-martech-news-and-releases-march-27.md)
  - Published: 2025-03-27
  - Last Modified: 2025-03-27
  - Excerpt: AI thought it could mess with the works of anime master Hayao Miyazaki and Studio Ghibli. Fans said, "No."
- [Does your team struggle to evaluate creative ideas? You’re not alone](https://martech.org/does-your-team-struggle-to-evaluate-creative-ideas-youre-not-alone.md)
  - Published: 2025-03-27
  - Last Modified: 2025-03-27
  - Excerpt: Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here?
- [The future of the martech stack and marketing operations is ‘unstructured’](https://martech.org/the-future-of-the-martech-stack-and-marketing-operations-is-unstructured.md)
  - Published: 2025-03-27
  - Last Modified: 2025-03-27
  - Excerpt: The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared?
- [Want better email results? Start with your data.](https://martech.org/want-better-email-results-start-with-your-data.md)
  - Published: 2025-03-27
  - Last Modified: 2025-03-26
  - Excerpt: Get four actionable steps for creating a robust email data strategy and examples of successful data-driven personalization.
- [20250327 MT Brief](https://martech.org/20250327-mt-brief.md)
  - Published: 2025-03-27
  - Last Modified: 2025-03-26
  - Excerpt: Not available
- [How the event-first approach to marketing can maximize research ROI](https://martech.org/how-the-event-first-approach-to-marketing-can-maximize-research-roi.md)
  - Published: 2025-03-26
  - Last Modified: 2025-03-26
  - Excerpt: Having your partners and community shape the research will give you content people want and a built-in audience interested in your events.
- [Is your email platform built for today’s email challenges?](https://martech.org/is-your-email-platform-built-for-todays-email-challenges.md)
  - Published: 2025-03-26
  - Last Modified: 2025-03-25
  - Excerpt: Email has gotten complicated. Is the platform your email team is using equipped to handle it?
- [41% of brands using AI for video, up from 18% last year](https://martech.org/41-of-brands-using-ai-for-video-up-from-18-last-year.md)
  - Published: 2025-03-26
  - Last Modified: 2025-03-25
  - Excerpt: AI is making video production a whole lot easier, and brands are taking advantage of it.
- [20250326 MT Brief](https://martech.org/20250326-mt-brief.md)
  - Published: 2025-03-26
  - Last Modified: 2025-03-25
  - Excerpt: Not available
- [Think email is dead? Think again.](https://martech.org/think-email-is-dead-think-again.md)
  - Published: 2025-03-25
  - Last Modified: 2025-03-25
  - Excerpt: Email’s not dead — it remains a powerful tool for driving real results.
- [State of the Stack 2025: Homegrown martech surges as AI accelerates development](https://martech.org/state-of-the-stack-2025-homegrown-martech-surges-as-ai-accelerates-development.md)
  - Published: 2025-03-25
  - Last Modified: 2025-03-24
  - Excerpt: Spurred by AI, marketers are using more tools than ever, and they're making an increasing number of them, according to The MarTech State of the Stack report.
- [Brand apathy growing among U.S. consumers](https://martech.org/brand-apathy-growing-among-u-s-consumers.md)
  - Published: 2025-03-25
  - Last Modified: 2025-03-24
  - Excerpt: Consumers choose les expensive options they don't see as inferior in quality. Can better consumer engagement fix that?
- [The biggest email newsletter mistake B2B companies keep making](https://martech.org/the-biggest-email-newsletter-mistake-b2b-companies-keep-making.md)
  - Published: 2025-03-25
  - Last Modified: 2025-03-21
  - Excerpt: If your email newsletter is all about you, you're doing it wrong. Create content that keeps subscribers engaged and boosts results.
- [20250325 MT Brief](https://martech.org/20250325-mt-brief.md)
  - Published: 2025-03-25
  - Last Modified: 2025-03-24
  - Excerpt: Not available
- [AI and email marketing: All hype or real game-changer?](https://martech.org/ai-and-email-marketing-all-hype-or-real-game-changer.md)
  - Published: 2025-03-24
  - Last Modified: 2025-03-24
  - Excerpt: Is AI truly revolutionizing email marketing, or is it just another overhyped technology?
- [AI adoption accelerating, but many fall behind: IAB report](https://martech.org/ai-adoption-accelerating-but-many-fall-behind-iam-report.md)
  - Published: 2025-03-24
  - Last Modified: 2025-03-21
  - Excerpt: IAB’s ‘State of Data 2025’ report examines how brands, agencies and publishers are using AI and suggests it’s time to think about strategy over automation.
- [As retail evolves, so too do physical stores and retail tech](https://martech.org/as-retail-evolves-so-too-do-physical-stores-and-retail-tech.md)
  - Published: 2025-03-24
  - Last Modified: 2025-03-24
  - Excerpt: A new Salesforce report says it's not just AI, it's a new role for physical stores and changing shopping behaviors changing retail.
- [Are naming rights deals worth the investment for big brands?](https://martech.org/are-naming-rights-deals-worth-the-investment-for-big-brands.md)
  - Published: 2025-03-24
  - Last Modified: 2025-03-17
  - Excerpt: Baseball season is about to start, and many teams will take the field in a stadium with a sponsor's name on it. How effective are these big brand moves?
- [The secret to smarter, faster marketing decisions with AI](https://martech.org/the-secret-to-smarter-faster-marketing-decisions-with-ai.md)
  - Published: 2025-03-24
  - Last Modified: 2025-03-21
  - Excerpt: AI isn’t replacing human decision-making — it’s enhancing it. Learn how to use it for better, data-driven choices.
- [20250324 MT Brief](https://martech.org/20250324-mt-brief.md)
  - Published: 2025-03-24
  - Last Modified: 2025-03-21
  - Excerpt: Not available
- [Why brand-owned communities are the future of growth](https://martech.org/why-brand-owned-communities-are-the-future-of-growth.md)
  - Published: 2025-03-21
  - Last Modified: 2025-03-21
  - Excerpt: Stop relying on platforms you don’t control. Own your audience, protect your reach and build a community that lasts.
- [20250321 MT Brief](https://martech.org/20250321-mt-brief.md)
  - Published: 2025-03-21
  - Last Modified: 2025-03-20
  - Excerpt: Not available
- [AI-powered martech news and releases: March 20](https://martech.org/ai-powered-martech-news-and-releases-march-20.md)
  - Published: 2025-03-20
  - Last Modified: 2025-03-20
  - Excerpt: Half of all Americans use AI, and that holds true for nearly all demographic slices.
- [Why forced choices reveal more customer insights than ratings](https://martech.org/why-forced-choices-reveal-more-customer-insights-than-ratings.md)
  - Published: 2025-03-20
  - Last Modified: 2025-03-20
  - Excerpt: Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior.
- [The 16 Best HubSpot Updates from February 2025](https://martech.org/the-16-best-hubspot-updates-from-february-2025.md)
  - Published: 2025-03-20
  - Last Modified: 2025-03-19
  - Excerpt: With a whopping 115 updates launched last month, we’ve identified the 16 most impactful changes to optimize your team’s performance and strategy.
- [20250320 MT Brief](https://martech.org/20250320-mt-brief.md)
  - Published: 2025-03-20
  - Last Modified: 2025-03-19
  - Excerpt: Not available
- [What today’s consumers expect — and how marketers should respond](https://martech.org/what-todays-consumers-expect-and-how-marketers-should-respond.md)
  - Published: 2025-03-19
  - Last Modified: 2025-03-19
  - Excerpt: Whether you're building campaigns in-house or guiding client strategies, one thing is clear: consumer expectations are changing fast.
- [Why ignoring consumers’ AI concerns will be a costly mistake](https://martech.org/why-ignoring-consumers-ai-concerns-will-be-a-costly-mistake.md)
  - Published: 2025-03-19
  - Last Modified: 2025-03-19
  - Excerpt: There's a significant gap between how marketers and consumers feel about AI. Here's what to do about it.
- [Agent Orchestrator launches Adobe into the agentic age](https://martech.org/agent-orchestrator-launches-adobe-into-the-agentic-age.md)
  - Published: 2025-03-19
  - Last Modified: 2025-03-19
  - Excerpt: A part of Adobe Experience Platform, it lets businesses build, manage and orchestrate AI agents from Adobe's ecosystem and third-party sources. 
- [How to assess CTV’s impact on other ad channels](https://martech.org/how-to-assess-ctvs-impact-on-other-ad-channels.md)
  - Published: 2025-03-19
  - Last Modified: 2025-03-19
  - Excerpt: CTV’s true value isn’t always obvious. Learn how to track its hidden impact on paid search, social and even in-store sales.
- [‘Share of search’ is the marketing metric you need to be tracking](https://martech.org/share-of-search-is-the-marketing-metric-you-need-to-be-tracking.md)
  - Published: 2025-03-19
  - Last Modified: 2025-03-17
  - Excerpt: Share of search tells you a whole lot about your brand with very little effort. Let's talk about it with Liam Moroney.
- [How Deming’s 14 principles provide the foundation for Positionless Marketing](https://martech.org/how-demings-14-principles-provide-the-foundation-for-positionless-marketing.md)
  - Published: 2025-03-19
  - Last Modified: 2025-03-17
  - Excerpt: Why Positionless Marketing embodies Deming’s philosophy of efficiency and innovation.
- [20250319 MT Brief](https://martech.org/20250319-mt-brief.md)
  - Published: 2025-03-19
  - Last Modified: 2025-03-18
  - Excerpt: Not available
- [The hard truth about what AI will do to GTM](https://martech.org/the-hard-truth-about-what-ai-will-do-to-gtm.md)
  - Published: 2025-03-18
  - Last Modified: 2025-03-18
  - Excerpt: Forget persuasion. AI is changing the rules of B2B GTM, putting buyers in the driver’s seat. Find out how to adapt — or risk irrelevance.
- [10 features and capabilities you need in a call analytics platform](https://martech.org/10-features-and-capabilities-you-need-in-a-call-analytics-platform.md)
  - Published: 2025-03-18
  - Last Modified: 2025-03-18
  - Excerpt: Don't give up on the phone as a channel until you see how call analytics platforms can transform your marketing.
- [20250318 MT Brief](https://martech.org/20250318-mt-brief.md)
  - Published: 2025-03-18
  - Last Modified: 2025-03-17
  - Excerpt: Not available
- [How more tools and tactics hurt marketing performance](https://martech.org/how-more-tools-and-tactics-hurt-marketing-performance.md)
  - Published: 2025-03-17
  - Last Modified: 2025-03-17
  - Excerpt: Piling on platforms and tactics may be sabotaging your marketing. See why scaling back may be the smartest move yet.
- [More consumers using genAI tools to research purchases: Adobe](https://martech.org/more-consumers-using-genai-tools-to-research-purchases-adobe.md)
  - Published: 2025-03-17
  - Last Modified: 2025-03-17
  - Excerpt: Engaged consumers are using generative AI to research purchases, but do they convert?
- [5 email marketing tech essentials for 2025 success](https://martech.org/5-email-marketing-tech-essentials-for-2025-success.md)
  - Published: 2025-03-17
  - Last Modified: 2025-03-17
  - Excerpt: From boosting deliverability with DMARC to engaging subscribers with AMP emails, here’s what you need to succeed.
- [How are marketers using ChatGPT’s Operator function?](https://martech.org/how-are-marketers-using-chatgpts-operator-function.md)
  - Published: 2025-03-17
  - Last Modified: 2025-03-12
  - Excerpt: ChatGPT's Operator does a lot of the things marketers do with ChatGPT. It just does them better.
- [20250317 MT Brief](https://martech.org/20250317-mt-brief.md)
  - Published: 2025-03-17
  - Last Modified: 2025-03-14
  - Excerpt: Not available
- [6 challenges businesses face when deploying CDPs](https://martech.org/6-challenges-businesses-face-when-deploying-cdps.md)
  - Published: 2025-03-14
  - Last Modified: 2025-03-14
  - Excerpt: Like many ambitious software deployments, CDPs present a number of deployment challenges. Here's how to overcome them.
- [How to build use cases to break down customer data silos](https://martech.org/how-to-build-use-cases-to-break-down-customer-data-silos.md)
  - Published: 2025-03-14
  - Last Modified: 2025-03-14
  - Excerpt: Integrated customer data is a competitive edge. Find out how to craft use cases that turn disconnected insights into real results.
- [How CMOs can stay ahead in a rapidly evolving ai-driven marketing landscape](https://martech.org/how-cmos-can-stay-ahead-in-a-rapidly-evolving-ai-driven-marketing-landscape.md)
  - Published: 2025-03-14
  - Last Modified: 2025-03-14
  - Excerpt: Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster marketing teams.
- [20250314 MT Brief](https://martech.org/20250314-mt-brief.md)
  - Published: 2025-03-14
  - Last Modified: 2025-03-13
  - Excerpt: Not available
- [Smarter AI means bigger risks — Why guardrails matter more than ever](https://martech.org/smarter-ai-means-bigger-risks-why-guardrails-matter-more-than-ever.md)
  - Published: 2025-03-13
  - Last Modified: 2025-03-13
  - Excerpt: Humans are the key to AI safety. They must set the policies it runs on and see to it that the policies evolve along with the technology.
- [Spring](https://martech.org/spring.md)
  - Published: 2022-11-02
  - Last Modified: 2025-03-13
  - Excerpt: Not available
- [How B2B and B2C brands adopt genAI — same tech, different strategies](https://martech.org/how-b2b-and-b2c-brands-adopt-genai-same-tech-different-strategies.md)
  - Published: 2025-03-13
  - Last Modified: 2025-03-13
  - Excerpt: Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond.
- [Why marketing success requires failure (and how to handle it)](https://martech.org/why-marketing-success-requires-failure-and-how-to-handle-it.md)
  - Published: 2025-03-13
  - Last Modified: 2025-03-13
  - Excerpt: Great marketing comes from testing, risk and even failure. Learn how to embrace setbacks and turn them into growth.
- [AI-powered martech news and releases: March 13](https://martech.org/ai-powered-martech-news-and-releases-march-13.md)
  - Published: 2025-03-13
  - Last Modified: 2025-03-13
  - Excerpt: An AI start-up turning down investors' money? DeepSeek's founder is doing just that for some very pragmatic reasons.
- [4 expert-backed ways to get more from HubSpot Breeze AI](https://martech.org/4-expert-backed-ways-to-get-more-from-hubspot-ai.md)
  - Published: 2025-03-06
  - Last Modified: 2025-03-12
  - Excerpt: The AI features in HubSpot help users save time and deliver better results. Get a hands-on demo and pro tips to putting them to work for your team.
- [What can marketers learn from the Savannah Bananas?](https://martech.org/what-can-marketers-learn-from-the-savannah-bananas.md)
  - Published: 2025-01-23
  - Last Modified: 2025-03-12
  - Excerpt: If you're trying to master social media, video and authenticity, you can learn a lot from the Bananas. Just don't bunt.
- [Voice agents will change how you think about your brand and your website](https://martech.org/voice-agents-will-change-how-you-think-about-your-brand-and-your-website.md)
  - Published: 2025-01-29
  - Last Modified: 2025-03-12
  - Excerpt: You invest hours in images, design and color schemes. But what happens when customers explore your website without ever seeing it?
- [How influencer marketing became an essential marketing channel](https://martech.org/how-influencer-marketing-became-an-essential-marketing-channel.md)
  - Published: 2025-02-12
  - Last Modified: 2025-03-12
  - Excerpt: With or without TikTok, influencer marketing will live on because it's built on platforms where buyers spend their time.
- [Want to really understand marketing ops? Talk to this guy](https://martech.org/understand-marketing-operations.md)
  - Published: 2025-02-19
  - Last Modified: 2025-03-12
  - Excerpt: Spend a few minutes with Mike Rizzo, the leader of the marketing operations band, to better understand the world of MOps.
- [Why it’s harder to build an audience than ever before](https://martech.org/why-its-harder-to-build-an-audience-than-ever-before.md)
  - Published: 2025-02-26
  - Last Modified: 2025-03-12
  - Excerpt: Search engines that simply answer your question. Sites driven by algorithms that don't want people to leave. Building an audience ain't what it used to be.
- [AI agents will infiltrate your martech stack](https://martech.org/ai-agent-will-infiltrate-your-martech-stack.md)
  - Published: 2025-03-05
  - Last Modified: 2025-03-12
  - Excerpt: Will AI agents usher in a golden age of marketing ops? Scott Brinker says it could be the case.
- [Is the way we build and measure brands changing?](https://martech.org/is-the-way-we-build-and-measure-brands-changing.md)
  - Published: 2025-03-12
  - Last Modified: 2025-03-12
  - Excerpt: As brand marketing evolves, so to does the role of marketing leaders, says Benoit Garbe.
- [20250313 MT Brief](https://martech.org/20250313-mt-brief.md)
  - Published: 2025-03-13
  - Last Modified: 2025-03-12
  - Excerpt: Not available
- [Are synthetic audiences the future of marketing testing? ](https://martech.org/are-synthetic-audiences-the-future-of-marketing-testing.md)
  - Published: 2025-03-12
  - Last Modified: 2025-03-12
  - Excerpt: Synthetic audiences are constructed from real-world demographic and behavioral data, allowing marketers to question them about consumer preferences.
- [How to inflation-proof your marketing in 2025](https://martech.org/how-to-inflation-proof-your-marketing-in-2025.md)
  - Published: 2025-03-12
  - Last Modified: 2025-03-12
  - Excerpt: When budgets tighten under economic pressure, strategic marketers turn constraints into competitive advantages.
- [3 high-impact email automations you need to drive revenue](https://martech.org/3-high-impact-email-automations-you-need-to-drive-revenue.md)
  - Published: 2025-03-12
  - Last Modified: 2025-03-12
  - Excerpt: Maximize your email marketing ROI with three simple yet powerful automations — welcome series, abandoned cart and re-engagement.
- [Finding the sweet spot between relevance and discovery in B2B lead nurturing](https://martech.org/finding-the-sweet-spot-between-relevance-and-discovery-in-b2b-lead-nurturing.md)
  - Published: 2025-03-11
  - Last Modified: 2025-03-12
  - Excerpt: Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action.
- [How to influence Google’s AI Overviews](https://martech.org/how-to-influence-googles-ai-overviews.md)
  - Published: 2025-03-11
  - Last Modified: 2025-03-11
  - Excerpt: Don’t leave your brand’s narrative to chance. See how to influence Google’s AI-generated search results.
- [20250312 MT Brief](https://martech.org/20250312-mt-brief.md)
  - Published: 2025-03-12
  - Last Modified: 2025-03-11
  - Excerpt: Not available
- [Google is exploring ads in new AI Mode](https://martech.org/google-is-exploring-ads-in-new-ai-mode.md)
  - Published: 2025-03-11
  - Last Modified: 2025-03-11
  - Excerpt: Ads could come to Google's conversational search experience, but some advertisers are skeptical about performance.
- [20250311 MT Brief](https://martech.org/20250311-mt-brief.md)
  - Published: 2025-03-11
  - Last Modified: 2025-03-10
  - Excerpt: Not available
- [New content strategies for handling AI-powered search](https://martech.org/new-content-strategies-for-handling-ai-powered-search.md)
  - Published: 2025-03-10
  - Last Modified: 2025-03-10
  - Excerpt: AI is changing the way people search, delivering answers instantly. Learn to make your brand part of the conversation.
- [AI can find your ideal customers, but only humans can build real relationships](https://martech.org/ai-can-find-your-ideal-customers-but-only-humans-can-build-real-relationships.md)
  - Published: 2025-03-10
  - Last Modified: 2025-03-10
  - Excerpt: Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online.
- [The smarter approach to marketing measurement](https://martech.org/the-smarter-approach-to-marketing-measurement.md)
  - Published: 2025-03-10
  - Last Modified: 2025-03-10
  - Excerpt: Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement.
- [Are attention spans really getting shorter? How should marketers respond?](https://martech.org/are-attention-spans-really-getting-shorter-how-should-marketers-respond.md)
  - Published: 2025-03-10
  - Last Modified: 2025-03-10
  - Excerpt: The larger issue is today's audiences are more selective about the content they engage with.
- [20250310 MT Brief](https://martech.org/20250310-mt-brief.md)
  - Published: 2025-03-10
  - Last Modified: 2025-03-07
  - Excerpt: Not available
- [94% of advertisers concerned tariffs will lead to cut in ad spending: IAB](https://martech.org/94-of-advertisers-concerned-tariffs-will-lead-to-cut-in-ad-spending-iab.md)
  - Published: 2025-03-07
  - Last Modified: 2025-03-07
  - Excerpt: Another survey found 66% of U.S. consumers want business to cut CEO pay in response to tariff-related inflation.
- [The smart way to handle overlaps in your martech stack](https://martech.org/the-smart-way-to-handle-overlaps-in-your-martech-stack.md)
  - Published: 2025-03-07
  - Last Modified: 2025-03-07
  - Excerpt: Feature bundling and stakeholder preferences contribute to martech overlap. Here's how to analyze and manage it strategically.
- [How to understand sessions in GA4](https://martech.org/how-to-understand-sessions-in-ga4.md)
  - Published: 2025-03-07
  - Last Modified: 2025-03-07
  - Excerpt: GA4 sessions work differently than in Universal Analytics. Learn the key differences and how session tracking affects attribution.
- [Managing complex marketing campaigns](https://martech.org/managing-complex-marketing-campaigns.md)
  - Published: 2025-03-06
  - Last Modified: 2025-03-06
  - Excerpt: Managing complex campaigns can be overwhelming—but with the right strategies, tools, and collaboration, you can drive efficiency and impact.
- [20250307 MT Brief](https://martech.org/20250307-mt-brief.md)
  - Published: 2025-03-07
  - Last Modified: 2025-03-06
  - Excerpt: Not available
- [AI-powered martech news and releases: March 6](https://martech.org/ai-powered-martech-news-and-releases-february-6-2.md)
  - Published: 2025-03-06
  - Last Modified: 2025-03-06
  - Excerpt: What's the hot new trend in tech product names? Agent + anything. It's only a matter of time until AgentAgent hits the market.
- [Why modern ABX is the future of enterprise GTM](https://martech.org/why-modern-abx-is-the-future-of-enterprise-gtm.md)
  - Published: 2025-03-06
  - Last Modified: 2025-03-06
  - Excerpt: Traditional ABM is no longer enough. You need a strategy that delivers smarter targeting, better orchestration and measurable revenue growth.
- [Salesforce & Microsoft square off with new AI sales agents](https://martech.org/salesforce-microsoft-square-off-with-new-ai-sales-agents.md)
  - Published: 2025-03-06
  - Last Modified: 2025-03-06
  - Excerpt: While the solutions have a lot in common, Salesforce is getting closer to a "real" AI agent and offers more ways to customize.
- [How cognitive biases influence email A/B tests](https://martech.org/how-cognitive-biases-influence-email-a-b-tests.md)
  - Published: 2025-03-05
  - Last Modified: 2025-03-05
  - Excerpt: Spot and eliminate cognitive biases that distort test results for more accurate, data-driven email marketing decisions.
- [Why digital brands like Netflix and Wayfair are betting on physical stores](https://martech.org/why-digital-brands-like-netflix-and-wayfair-are-betting-on-physical-stores.md)
  - Published: 2025-03-05
  - Last Modified: 2025-03-05
  - Excerpt: Digital-first brands are investing in brick-and-mortar — not just for sales, but for immersive brand experiences.
- [Marketing automation vs. email delivery platform: Which tool is right for your team?](https://martech.org/marketing-automation-vs-email-delivery-platform-which-tool-is-right-for-your-team.md)
  - Published: 2025-03-05
  - Last Modified: 2025-03-05
  - Excerpt: There’s more than one way to send an email. This assessment will help you understand which platform will help you meet the needs of your team.
- [Thanks for joining the MarTech community!](https://martech.org/thank-you-for-subscribing.md)
  - Published: 2022-10-29
  - Last Modified: 2025-03-05
  - Excerpt: Not available
- [20250306 MT Brief](https://martech.org/20250306-mt-brief.md)
  - Published: 2025-03-06
  - Last Modified: 2025-03-05
  - Excerpt: Not available
- [7 barriers advertisers need to overcome to grow CTV](https://martech.org/7-barriers-advertisers-need-to-overcome-to-grow-ctv.md)
  - Published: 2025-03-04
  - Last Modified: 2025-03-04
  - Excerpt: CTV offers better targeting and more performance metrics than linear TV, but those differences might be holding it back.
- [20250305 MT Brief](https://martech.org/20250305-mt-brief.md)
  - Published: 2025-03-05
  - Last Modified: 2025-03-04
  - Excerpt: Not available
- [How B2B marketing is becoming a strategic growth driver](https://martech.org/how-b2b-marketing-is-becoming-a-strategic-growth-driver.md)
  - Published: 2025-03-04
  - Last Modified: 2025-03-04
  - Excerpt: From brand storytelling to demand gen, data is the common thread. See how AI and analytics are unifying all aspects of B2B tech marketing.
- [3 ways to boost your VOC program’s value through journey management](https://martech.org/3-ways-to-boost-your-voc-programs-value-through-journey-management.md)
  - Published: 2025-03-04
  - Last Modified: 2025-03-04
  - Excerpt: Customer sentiment isn’t one-size-fits-all. Focus on journeys — not just scores — to deliver real business impact.
- [B2B marketing on TikTok: What you need to know](https://martech.org/b2b-marketing-on-tiktok-what-you-need-to-know.md)
  - Published: 2025-03-04
  - Last Modified: 2025-03-04
  - Excerpt: With advertisers and users back on the platform, TikTok is still an essential tool marketers. Updated with details on the new TikTok One feature.
- [Spring – Speaker resources](https://martech.org/speaker-resources.md)
  - Published: 2022-11-28
  - Last Modified: 2025-03-03
  - Excerpt: Not available
- [Contact](https://martech.org/contact.md)
  - Published: 2022-12-14
  - Last Modified: 2025-03-03
  - Excerpt: Not available
- [The 3 pillars of real thought leadership](https://martech.org/the-three-pillars-of-real-thought-leadership.md)
  - Published: 2025-03-03
  - Last Modified: 2025-03-03
  - Excerpt: Real thought leaders don’t chase engagement — they create value. Here’s how to create content that actually matters.
- [20250304 MT Brief](https://martech.org/20250304-mt-brief.md)
  - Published: 2025-03-04
  - Last Modified: 2025-03-03
  - Excerpt: Not available
- [How identity resolution fixes 5 major marketing problems](https://martech.org/how-identity-resolution-fixes-five-major-marketing-problems.md)
  - Published: 2025-03-03
  - Last Modified: 2025-03-03
  - Excerpt: Identity resolution platforms help solve third-party cookie and personalization issues. Our buyer's guide lets you find the one that best suits your needs.
- [Why the MQL model is failing B2B marketing and what to use instead](https://martech.org/why-the-mql-model-is-failing-b2b-marketing-and-what-to-use-instead.md)
  - Published: 2025-03-03
  - Last Modified: 2025-03-03
  - Excerpt: MQLs mislead marketing, misalign sales and fail to drive revenue. Here's why GTM teams must move to causal AI and revenue-centric metrics.
- [How are marketers using AI to create hyper-personalized experiences?](https://martech.org/how-are-marketers-using-ai-to-create-hyper-personalized-experiences.md)
  - Published: 2025-03-03
  - Last Modified: 2025-03-03
  - Excerpt: Hyper-personalization requires the rapid analysis of large amounts of data. And that's where AI excels.
- [20250303 MT Brief](https://martech.org/20250303-mt-brief.md)
  - Published: 2025-03-03
  - Last Modified: 2025-02-28
  - Excerpt: Not available
- [An email automation blueprint for smarter  customer journeys](https://martech.org/your-email-automation-blueprint-for-smarter-marketing-funnels-and-customer-journeys.md)
  - Published: 2025-02-28
  - Last Modified: 2025-02-28
  - Excerpt: Lost leads? Weak engagement? Fix it with smarter email automation. This blueprint shows you how to maximize every send.
- [How digital natives changed the game on legacy media](https://martech.org/how-digital-natives-changed-the-game-on-legacy-media.md)
  - Published: 2025-02-28
  - Last Modified: 2025-02-28
  - Excerpt: TikTok, YouTube and Substack have rewritten the rules of media, leaving legacy outlets scrambling to survive.
- [Why independent CDPs are disappearing (and what comes next)](https://martech.org/why-independent-cdps-are-disappearing-and-what-comes-next.md)
  - Published: 2025-02-28
  - Last Modified: 2025-02-28
  - Excerpt: With the consolidation of leading independent CDPs, the industry is at a turning point. Here’s what brands need to know.
- [A guide to ecommerce analytics to drive business growth](https://martech.org/ecommerce-analytics.md)
  - Published: 2025-01-08
  - Last Modified: 2025-02-28
  - Excerpt: Learn from industry experts how to analyze data and improve your business outcomes effectively.
- [How to become an affiliate marketer in 7 simple steps](https://martech.org/how-to-become-an-affiliate-marketer.md)
  - Published: 2025-01-07
  - Last Modified: 2025-02-28
  - Excerpt: Affiliate marketers earn by promoting other companies' products or services. Learn how to become one.
- [MarTechTok](https://martech.org/martechtok.md)
  - Published: 2025-02-07
  - Last Modified: 2025-02-27
  - Excerpt: Not available
- [20250228 MT Brief](https://martech.org/20250228-mt-brief.md)
  - Published: 2025-02-28
  - Last Modified: 2025-02-27
  - Excerpt: Not available
- [AI-powered martech releases and news: February 27](https://martech.org/ai-powered-martech-releases-and-news-february-27.md)
  - Published: 2025-02-27
  - Last Modified: 2025-02-27
  - Excerpt: If you ask an AI to produce bad code it will also suggest enslaving humanity, according to university researchers who don't understand it either.
- [How to get the AI training you need to succeed](https://martech.org/how-to-get-the-ai-training-you-need-to-succeed.md)
  - Published: 2025-02-27
  - Last Modified: 2025-02-27
  - Excerpt: Most businesses aren't training marketers about AI. Here's what you need to know and where you can get it -- for free!
- [How data-driven email nurturing transforms the B2B sales funnel](https://martech.org/how-data-driven-email-nurturing-transforms-the-b2b-sales-funnel.md)
  - Published: 2025-02-27
  - Last Modified: 2025-02-27
  - Excerpt: Your leads deserve better than generic follow-ups. See how email automation personalizes every touchpoint, improving efficiency and ROI.
- [When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year](https://martech.org/when-will-agentforce-make-its-mark-on-salesforce-earnings-wait-til-next-year.md)
  - Published: 2025-02-27
  - Last Modified: 2025-02-27
  - Excerpt: AI agents will wreak havoc without quality data behind them. That’s why the Data Cloud numbers should be a source of optimism for Salesforce.
- [Google, DoorDash, CBIZ, Adobe, Home Pros… see the all-new MarTech agenda!](https://martech.org/the-martech-conference-news.md)
  - Published: 2025-02-27
  - Last Modified: 2025-02-27
  - Excerpt: Join us online March 25-26 for free to unlock a brand-new experience designed to inspire, inform, and engage like never before.
- [Ecommerce architecture: Definition, importance, and best practices](https://martech.org/ecommerce-architecture.md)
  - Published: 2025-01-06
  - Last Modified: 2025-02-27
  - Excerpt: Learn what ecommerce architecture is, its key components, and the best implementation practices.
- [The future of ecommerce: Insights from 200+ retailers](https://martech.org/the-future-of-ecommerce-insights-from-200-retailers.md)
  - Published: 2025-02-26
  - Last Modified: 2025-02-26
  - Excerpt: This report reveals how AI is transforming ecommerce and increasing sales and engagement.
- [20250227 MT Brief](https://martech.org/20250227-mt-brief.md)
  - Published: 2025-02-27
  - Last Modified: 2025-02-26
  - Excerpt: Not available
- [5 common LinkedIn Ads mistakes and how to fix them](https://martech.org/five-common-linkedin-ads-mistakes-and-how-to-fix-them.md)
  - Published: 2025-02-26
  - Last Modified: 2025-02-26
  - Excerpt: Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI.
- [Are CRMs alone sufficient in a data-driven world?](https://martech.org/are-crms-alone-sufficient-in-a-data-driven-world.md)
  - Published: 2025-02-26
  - Last Modified: 2025-02-26
  - Excerpt: Collecting the data traditionally captured in a CRM is mere table stakes, according to a new report. It's time to re-think how you work with customer data.
- [5 ways to get your B2B buyers to care in 2025](https://martech.org/5-ways-to-get-your-b2b-buyers-to-care-in-2025.md)
  - Published: 2025-02-26
  - Last Modified: 2025-02-26
  - Excerpt: In a crowded market, features alone won’t win buyers over. Here’s how to create authentic connections that make them care.
- [20250226 MT Brief](https://martech.org/20250226-mt-brief.md)
  - Published: 2025-02-26
  - Last Modified: 2025-02-25
  - Excerpt: Not available
- [How to protect your marketing survey against AI bot attacks](https://martech.org/how-to-protect-your-marketing-survey-against-ai-bot-attacks.md)
  - Published: 2025-02-25
  - Last Modified: 2025-02-25
  - Excerpt: AI bots are corrupting marketing data — from fake survey responses to misleading email engagement. Here’s how to detect and prevent them.
- [Spring – Sponsor guide](https://martech.org/sponsor-guide.md)
  - Published: 2022-11-28
  - Last Modified: 2025-02-25
  - Excerpt: Not available
- [Unlocking the power of marketing mix modeling solutions](https://martech.org/unlocking-the-power-of-marketing-mix-modeling-solutions.md)
  - Published: 2025-02-21
  - Last Modified: 2025-02-25
  - Excerpt: MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance.
- [What is B2C marketing? Definitions and strategies](https://martech.org/why-we-care-about-b2c-marketing-a-guide-for-marketers.md)
  - Published: 2024-05-01
  - Last Modified: 2025-02-25
  - Excerpt: Here's what you need to know about B2C marketing, key B2C strategies, challenges facing B2C marketers and trends.
- [How to bulletproof your marketing pitches](https://martech.org/how-to-bulletproof-your-marketing-pitches.md)
  - Published: 2025-02-25
  - Last Modified: 2025-02-25
  - Excerpt: Executives fear risk, but you can make your ideas feel like the safest bet in the room. Here’s how.
- [Google test doubles down on the priority of your review content](https://martech.org/google-test-doubles-down-on-the-priority-of-your-review-content.md)
  - Published: 2025-01-23
  - Last Modified: 2025-02-25
  - Excerpt: Learn more about a new UGC experiment in running in Google Business Profiles.
- [Customer experience: how to make enterprise doors authentically different ](https://martech.org/customer-experience-how-to-make-enterprise-doors-authentically-different.md)
  - Published: 2025-01-21
  - Last Modified: 2025-02-25
  - Excerpt: Not available
- [H1 tag dos and don’ts: examples and best practices](https://martech.org/h1-tag-examples-and-best-practices.md)
  - Published: 2024-12-10
  - Last Modified: 2025-02-25
  - Excerpt: Learn what an H1 tag is and why it’s important. Get best practices for writing H1 tags and fixing issues.
- [Latent semantic indexing: optimize content for today’s SEO](https://martech.org/latent-semantic-indexing.md)
  - Published: 2024-11-29
  - Last Modified: 2025-02-25
  - Excerpt: Not available
- [Personalize your marketing without compromising privacy](https://martech.org/personalize-your-marketing-without-compromising-privacy.md)
  - Published: 2025-02-24
  - Last Modified: 2025-02-24
  - Excerpt: Future-proof your data strategies to overcome barriers to personalization and build a privacy-first marketing approach.
- [20250225 MT Brief](https://martech.org/20250225-mt-brief.md)
  - Published: 2025-02-25
  - Last Modified: 2025-02-24
  - Excerpt: Not available
- [What is martech and marketing technology?](https://martech.org/what-is-martech.md)
  - Published: 2025-02-05
  - Last Modified: 2025-02-24
  - Excerpt: Not available
- [AI agents offer a glimpse into a potentially simplified future](https://martech.org/ai-agents-offer-a-glimpse-into-a-potentially-simplified-future.md)
  - Published: 2025-02-24
  - Last Modified: 2025-02-24
  - Excerpt: Martech has become a tangled web of tools and integrations. Could AI agents be the key to a simpler, smarter future?
- [Data-driven decisions start with effective intake forms](https://martech.org/data-driven-decisions-start-with-effective-intake-forms.md)
  - Published: 2025-02-24
  - Last Modified: 2025-02-24
  - Excerpt: Insights for designing an effective intake process that supports strategic decision-making and operational success.
- [5 underrated tools to boost your B2B PPC performance](https://martech.org/5-underrated-tools-to-boost-your-b2b-ppc-performance.md)
  - Published: 2025-02-24
  - Last Modified: 2025-02-24
  - Excerpt: These will help you track smarter, outsmart competitors, and make sense of multichannel chaos in 2025
- [How estimated reading times increase content engagement](https://martech.org/estimated-reading-times-increase-engagement.md)
  - Published: 2024-07-15
  - Last Modified: 2025-02-24
  - Excerpt: Letting your readers know how much time it takes to read your content helps improve user experience.
- [Building a brand strategy: Essentials for long-term success](https://martech.org/building-a-brand-strategy-essentials-for-long-term-success.md)
  - Published: 2024-07-31
  - Last Modified: 2025-02-24
  - Excerpt: Slapping together a couple ideas and a logo is not a brand strategy. Here's a detailed guide to help you create and execute a well thought out strategy to promote your brand.
- [Time to check your phone numbers in AI Overviews](https://martech.org/time-to-check-your-phone-numbers-in-ai-overviews.md)
  - Published: 2025-02-13
  - Last Modified: 2025-02-24
  - Excerpt: Seems simple enough, but don't neglect checking your phone numbers in AI Overviews - or you could lose business and give control to scammers.
- [Which Google Business Profile metrics matter most in multi-location competitive research?](https://martech.org/which-google-business-profile-metrics-matter-most-in-multi-location-competitive-research.md)
  - Published: 2025-02-10
  - Last Modified: 2025-02-24
  - Excerpt: Pinpoint exactly which metrics matter in managing multi-location Google Business Profiles.
- [20250224 MT Brief](https://martech.org/20250224-mt-brief.md)
  - Published: 2025-02-24
  - Last Modified: 2025-02-21
  - Excerpt: Not available
- [3 reasons your paid social ads aren’t converting (and how to fix them)](https://martech.org/3-reasons-your-paid-social-ads-arent-converting-and-how-to-fix-them.md)
  - Published: 2025-02-21
  - Last Modified: 2025-02-21
  - Excerpt: If your social ads aren’t converting, your creative, targeting or landing page might be the culprit. Find out what’s holding you back.
- [Sponsor contact](https://martech.org/sponsor-contact.md)
  - Published: 2022-11-02
  - Last Modified: 2025-02-21
  - Excerpt: Not available
- [20250221 MT Brief](https://martech.org/20250221-mt-brief.md)
  - Published: 2025-02-21
  - Last Modified: 2025-02-20
  - Excerpt: Not available
- [Why buying-group marketing beats ABM every time](https://martech.org/why-buying-group-marketing-beats-abm-every-time.md)
  - Published: 2025-02-20
  - Last Modified: 2025-02-20
  - Excerpt: B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective.
- [How to unlock the true potential of AI with adaptive structure](https://martech.org/how-to-unlock-the-true-potential-of-ai-with-adaptive-structure.md)
  - Published: 2025-02-20
  - Last Modified: 2025-02-20
  - Excerpt: Move beyond scattered experiments and build an adaptive, AI-ready marketing organization.
- [Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration](https://martech.org/adobe-real-time-cdp-collaboration.md)
  - Published: 2025-02-20
  - Last Modified: 2025-02-20
  - Excerpt: Adobe’s new data clean room helps advertisers and publishers protect privacy while monetizing audiences.
- [How to Leverage Snowflake and OneTrust for Consent Management at Scale](https://martech.org/how-to-leverage-snowflake-and-onetrust-for-consent-management-at-scale.md)
  - Published: 2025-02-14
  - Last Modified: 2025-02-20
  - Excerpt: Join this webinar to learn how to maximize the value of your data for marketing, all while respecting user choice.
- [CMOs say lack of resources is hurting growth opportunities](https://martech.org/cmos-say-lack-of-resources-is-hurting-growth-opportunities.md)
  - Published: 2025-02-20
  - Last Modified: 2025-02-20
  - Excerpt: Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report.
- [AI-powered martech news and releases: February 20](https://martech.org/ai-powered-martech-news-and-releases-february-20.md)
  - Published: 2025-02-20
  - Last Modified: 2025-02-20
  - Excerpt: While vendors keep pushing agentic AI, reliability concerns keep customers pushing back.
- [20250220 MT Brief](https://martech.org/20250220-mt-brief.md)
  - Published: 2025-02-20
  - Last Modified: 2025-02-19
  - Excerpt: Not available
- [3 reasons the ‘Do You Want to Hear From Us’ email must die](https://martech.org/3-reasons-the-do-you-want-to-hear-from-us-email-must-die.md)
  - Published: 2025-02-19
  - Last Modified: 2025-02-19
  - Excerpt: Re-engagement emails annoy customers by asking a question you should already know the answer to.
- [How AI makes marketing data more accessible and actionable](https://martech.org/how-ai-makes-marketing-data-more-accessible-and-actionable.md)
  - Published: 2025-02-19
  - Last Modified: 2025-02-19
  - Excerpt: AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter.
- [Spring – Speakers](https://martech.org/speakers.md)
  - Published: 2022-11-28
  - Last Modified: 2025-02-18
  - Excerpt: Not available
- [Spring – Agenda](https://martech.org/agenda.md)
  - Published: 2022-12-21
  - Last Modified: 2025-02-18
  - Excerpt: Not available
- [Spring – Sponsors](https://martech.org/sponsors.md)
  - Published: 2022-11-02
  - Last Modified: 2025-02-18
  - Excerpt: Not available
- [20250219 MT Brief](https://martech.org/20250219-mt-brief.md)
  - Published: 2025-02-19
  - Last Modified: 2025-02-18
  - Excerpt: Not available
- [DeepSeek disrupts big tech and exposes the inefficiencies of expensive AI](https://martech.org/deepseek-disrupts-big-tech-and-exposes-the-inefficiencies-of-expensive-ai.md)
  - Published: 2025-02-18
  - Last Modified: 2025-02-18
  - Excerpt: Faced with a competitor whose product costs 90% less, Google, Meta, Microsoft and Amazon keep going with needlessly expensive AI.
- [MarTech Conference Home](https://martech.org/conference.md)
  - Published: 2022-11-01
  - Last Modified: 2025-02-18
  - Excerpt: Not available
- [How un-marketing builds trust in a world of invasive advertising](https://martech.org/how-un-marketing-builds-trust-in-a-world-of-invasive-advertising.md)
  - Published: 2025-02-18
  - Last Modified: 2025-02-18
  - Excerpt: Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive.
- [AI is transforming GTM teams into fiduciary powerhouses](https://martech.org/ai-is-transforming-gtm-teams-into-fiduciary-powerhouses.md)
  - Published: 2025-02-18
  - Last Modified: 2025-02-18
  - Excerpt: Making the right business decisions just got easier. Here's how AI helps teams stay ethical, efficient and effective.
- [What are the marketing opportunities in ‘Web3’ technologies?](https://martech.org/what-are-the-marketing-opportunities-in-web3-technologies.md)
  - Published: 2025-02-10
  - Last Modified: 2025-02-18
  - Excerpt: Web3 technologies focus on decentralization and user control over digital assets. Are they of any use to marketers?
- [New partnership integrates Canva’s design capabilities into HubSpot](https://martech.org/canva-integration-hubspot.md)
  - Published: 2025-02-18
  - Last Modified: 2025-02-14
  - Excerpt: A new HubSpot-Canva integration is available globally for free across all HubSpot hubs and tiers with a Canva subscription.
- [What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?](https://martech.org/gtm-engineer-revops-engineer-gtm-ops-engineer.md)
  - Published: 2025-02-17
  - Last Modified: 2025-02-14
  - Excerpt: Where did these roles come from? What do they do? How do they do it?
- [20250218 MT Brief](https://martech.org/20250218-mt-brief.md)
  - Published: 2025-02-18
  - Last Modified: 2025-02-14
  - Excerpt: Not available
- [20250217 MT Brief](https://martech.org/20250217-mt-brief.md)
  - Published: 2025-02-17
  - Last Modified: 2025-02-14
  - Excerpt: Not available
- [Target’s DEI retreat: Inclusivity was never more than a marketing stunt](https://martech.org/targets-dei-retreat-inclusivity-was-never-more-than-a-marketing-stunt.md)
  - Published: 2025-02-14
  - Last Modified: 2025-02-14
  - Excerpt: Strategic pivot or performative allyship? Unpack the implications of scaling back DEI initiatives on corporate values and public trust.
- [The top 50 genAI use cases in marketing](https://martech.org/top-50-genai-use-cases-marketing.md)
  - Published: 2025-02-13
  - Last Modified: 2025-02-14
  - Excerpt: Content, data, ads and more — see where genAI is innovating marketing and where it’s struggling to make an impact.
- [The truth about martech in 2025 and how to make it work for you](https://martech.org/the-truth-about-martech-in-2025-and-how-to-make-it-work-for-you.md)
  - Published: 2025-02-14
  - Last Modified: 2025-02-14
  - Excerpt: AI-powered everything might sound great, but if your martech stack isn’t delivering results, it’s time for a reality check.
- [Marketo unveils new email designer as part of January updates](https://martech.org/marketo-unveils-new-email-designer-as-part-of-january-updates.md)
  - Published: 2025-02-14
  - Last Modified: 2025-02-14
  - Excerpt: The new WYSIWYG email designer leads our round up of the Marketo updates from January 2025.
- [20250214 MT Brief](https://martech.org/20250214-mt-brief.md)
  - Published: 2025-02-14
  - Last Modified: 2025-02-13
  - Excerpt: Not available
- [Why most martech RFPs fail and how to get vendor selection right](https://martech.org/why-most-martech-rfps-fail-and-how-to-get-vendor-selection-right.md)
  - Published: 2025-02-13
  - Last Modified: 2025-02-13
  - Excerpt: The martech RFP process is long, complex and often flawed. Focus on these key areas to make smarter technology choices.
- [What is the R programming language, and how is it used in marketing?](https://martech.org/what-is-the-r-programming-language-and-how-is-it-used-in-marketing.md)
  - Published: 2025-02-24
  - Last Modified: 2025-02-13
  - Excerpt: If you're a marketer up to the task of learning it, R is useful for statistical computing and data analysis.
- [The 14 best HubSpot updates from January 2025](https://martech.org/the-14-best-hubspot-updates-from-january-2025.md)
  - Published: 2025-02-13
  - Last Modified: 2025-02-13
  - Excerpt: The choice is clear: Comb through 111 HubSpot updates from January, or look at our list of the 14 that admins and marketing managers need to know.
- [Chris Penn talks DeepSeek and its big impact on marketers](https://martech.org/chris-penn-talks-deepseek-and-its-big-impact-on-marketers.md)
  - Published: 2025-01-28
  - Last Modified: 2025-02-12
  - Excerpt: TrustInsight's co-founder and chief data scientist explains the new Chinese AI and how it will change marketers' jobs --- for better and for worse.
- [20250213 MT Brief](https://martech.org/20250213-mt-brief.md)
  - Published: 2025-02-13
  - Last Modified: 2025-02-12
  - Excerpt: Not available
- [5 principles for a smoother, more successful CDP deployment](https://martech.org/5-principles-successful-cdp-deployment.md)
  - Published: 2025-01-10
  - Last Modified: 2025-02-12
  - Excerpt: A successful CDP deployment improves business outcomes. These five principles will help you get there.
- [How a human-centric approach could fix reputational disasters in 2025](https://martech.org/how-a-human-centric-approach-could-fix-reputational-disasters.md)
  - Published: 2025-02-12
  - Last Modified: 2025-02-12
  - Excerpt: Restoring brand trust in 2025 requires empathy, real action and continuous engagement — not just crisis response and PR spin.
- [Semrush Offer](https://martech.org/semrush-offer.md)
  - Published: 2024-12-31
  - Last Modified: 2025-02-12
  - Excerpt: Not available
- [4 marketing ‘jobs to be done’ being transformed by genAI](https://martech.org/4-marketing-jobs-to-be-done-being-transformed-by-genai.md)
  - Published: 2025-02-12
  - Last Modified: 2025-02-12
  - Excerpt: GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign execution.
- [Demand gen leaders say they struggle with the same stubborn challenges](https://martech.org/demand-gen-leaders-say-they-struggle-with-the-same-stubborn-challenges.md)
  - Published: 2025-02-12
  - Last Modified: 2025-02-12
  - Excerpt: The 2025 State of Demand Gen Report has a lot of challenges you've heard before. But it also offers up some potential solutions.
- [What do C-level execs think of their GTM strategies?](https://martech.org/what-do-c-level-execs-think-of-their-gtm-strategies.md)
  - Published: 2025-02-05
  - Last Modified: 2025-02-12
  - Excerpt: Frank conversations with executives touched on risk and business acumen; things marketers probably don't think about very often.
- [20250212 MT Brief](https://martech.org/20250212-mt-brief.md)
  - Published: 2025-02-12
  - Last Modified: 2025-02-11
  - Excerpt: Not available
- [How ChatGPT search reshapes the B2B buyer’s journey](https://martech.org/how-chatgpt-search-reshapes-the-b2b-buyers-journey.md)
  - Published: 2025-02-11
  - Last Modified: 2025-02-11
  - Excerpt: A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery.
- [How to protect your local business enterprise from review removal scams](https://martech.org/how-to-protect-your-local-business-enterprise-from-review-removal-scams.md)
  - Published: 2025-02-04
  - Last Modified: 2025-02-11
  - Excerpt: Train your staff to protect your Google Business Profile from scammers and extortionists—and keep a strong grasp over your online reputation.
- [How cognitive biases shape email engagement](https://martech.org/how-cognitive-biases-shape-email-engagement.md)
  - Published: 2025-02-11
  - Last Modified: 2025-02-11
  - Excerpt: Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action.
- [How to use HubSpot to improve your webinar strategy](https://martech.org/how-to-use-hubspot-to-improve-your-webinar-strategy.md)
  - Published: 2025-02-11
  - Last Modified: 2025-02-11
  - Excerpt: Take your webinars to a new level with HubSpot and its integrations with Zoom and LinkedIn.
- [20250211 MT Brief](https://martech.org/20250211-mt-brief.md)
  - Published: 2025-02-11
  - Last Modified: 2025-02-10
  - Excerpt: Not available
- [How to tackle ad fraud in 2025](https://martech.org/how-to-tackle-ad-fraud.md)
  - Published: 2025-02-10
  - Last Modified: 2025-02-10
  - Excerpt: Despite major strides, gaps in combating ad fraud remain. Learn how emerging transparency tools can drive even greater protection.
- [Why marketing should own sales enablement technologies](https://martech.org/why-marketing-should-own-sales-enablement-technologies.md)
  - Published: 2025-02-10
  - Last Modified: 2025-02-10
  - Excerpt: These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results.
- [Did Meta just launch a CDP with Signals Gateway?](https://martech.org/did-meta-just-launch-a-cdp-with-signals-gateway.md)
  - Published: 2025-02-10
  - Last Modified: 2025-02-10
  - Excerpt: If it looks like a CDP and quacks like a CDP, it might just be a CDP. And it’s an interesting time to enter that market for sure.
- [20250210 MT Brief](https://martech.org/20250210-mt-brief.md)
  - Published: 2025-02-10
  - Last Modified: 2025-02-07
  - Excerpt: Not available
- [AI adoption in CX is rising, but implementation challenges remain](https://martech.org/ai-adoption-in-cx-is-rising-but-implementation-challenges-remain.md)
  - Published: 2025-02-07
  - Last Modified: 2025-02-07
  - Excerpt: The C-suite understands the importance of CX and its place as a revenue driver. So, funding is easier, but getting it up and running is still hard going.
- [Winning the race to profitability with a dynamic ICP](https://martech.org/winning-the-race-to-profitability-with-a-dynamic-icp.md)
  - Published: 2025-02-07
  - Last Modified: 2025-02-07
  - Excerpt: The concept of an ICP is often misunderstood. Let's set it straight.
- [6 B2B paid media platforms where you can advertise effectively](https://martech.org/6-b2b-paid-media-platforms-where-you-can-advertise-effectively.md)
  - Published: 2025-02-07
  - Last Modified: 2025-02-07
  - Excerpt: Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more.
- [Lessons learned from martech wins](https://martech.org/lessons-learned-from-martech-wins.md)
  - Published: 2025-02-07
  - Last Modified: 2025-02-07
  - Excerpt: Stories of creativity, strategy and collaboration in the martech world — plus lessons you can apply to your own work.
- [20250207 MT Brief](https://martech.org/20250207-mt-brief.md)
  - Published: 2025-02-07
  - Last Modified: 2025-02-06
  - Excerpt: Not available
- [Fall – Sponsor guide](https://martech.org/sponsor-guide.md)
  - Published: 2022-11-28
  - Last Modified: 2025-02-06
  - Excerpt: Not available
- [Smarter attribution strategies to help B2B marketers prove campaign value](https://martech.org/smarter-attribution-strategies-to-help-b2b-marketers-prove-campaign-value.md)
  - Published: 2025-02-06
  - Last Modified: 2025-02-06
  - Excerpt: A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results.
- [Why marketing engagement metrics actually do matter](https://martech.org/why-marketing-engagement-metrics-actually-do-matter.md)
  - Published: 2025-02-06
  - Last Modified: 2025-02-06
  - Excerpt: With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive.
- [Best WordPress plugins to improve SEO](https://martech.org/best-wordpress-plugins-to-improve-seo.md)
  - Published: 2025-02-10
  - Last Modified: 2025-02-06
  - Excerpt: A look at popular WordPress SEO plugins to boost rankings, improve site speed, and optimize content.
- [AI-powered martech news and releases: February 6](https://martech.org/ai-powered-martech-news-and-releases-february-6.md)
  - Published: 2025-02-06
  - Last Modified: 2025-02-06
  - Excerpt: OpenAI is running its first-ever TV commercial during the Super Bowl. This is a case study in "How to tell if your company has too much money?"
- [5 things marketers can do to abolish data silos](https://martech.org/5-things-marketers-can-do-to-abolish-data-silos.md)
  - Published: 2025-02-06
  - Last Modified: 2025-02-06
  - Excerpt: When customer data is siloed, marketing suffers. Break these barriers and drive better insights, efficiency and cross-team collaboration.
- [An open letter to CEOs and CFOs about GTM](https://martech.org/an-open-letter-to-ceos-and-cfos-about-gtm.md)
  - Published: 2025-01-27
  - Last Modified: 2025-02-05
  - Excerpt: Insights into an AI-driven GTM landscape and how leaders can align for success in a networked, probabilistic marketplace.
- [It’s time for B2B marketing to understand its GTM role](https://martech.org/its-time-for-b2b-marketing-to-understand-its-gtm-role.md)
  - Published: 2024-12-17
  - Last Modified: 2025-02-05
  - Excerpt: 2025 will be tough, but it's time to be able to answer the C-suite's questions about the role marketing plays in the GTM eco-system.
- [Why ‘risk on marketing investment’ is the new ROMI](https://martech.org/why-risk-on-marketing-investment-is-the-new-romi.md)
  - Published: 2024-11-21
  - Last Modified: 2025-02-05
  - Excerpt: A CEO views marketing investment through a new lens of risk, opportunity costs and the importance of brand reputation for sustainable growth.
- [2025 GTM forecast: Key shifts redefining the future of go-to-market strategy](https://martech.org/2025-gtm-forecast-key-shifts-redefining-the-future-of-go-to-market-strategy.md)
  - Published: 2024-11-12
  - Last Modified: 2025-02-05
  - Excerpt: Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in marketing.
- [Why marketing benefits when it provides forecasted guidance](https://martech.org/why-marketing-benefits-when-it-provides-forecasted-guidance.md)
  - Published: 2024-10-01
  - Last Modified: 2025-02-05
  - Excerpt: More and more business leaders are looking to marketing to issue guidance on its performance. That’s not a bad thing.
- [20250206 MT Brief](https://martech.org/20250206-mt-brief.md)
  - Published: 2025-02-06
  - Last Modified: 2025-02-05
  - Excerpt: Not available
- [Staff](https://martech.org/staff.md)
  - Published: 2022-05-13
  - Last Modified: 2025-02-05
  - Excerpt: Not available
- [Despite challenges, marketers say retail media is the channel of choice](https://martech.org/despite-challenges-marketers-say-retail-media-is-the-channel-of-choice.md)
  - Published: 2025-02-05
  - Last Modified: 2025-02-05
  - Excerpt: A pair of studies found marketers are bullish on retail media, despite its growing pains and imperfections.
- [Balancing the human-to-AI mix in B2B marketing](https://martech.org/balancing-the-human-to-ai-mix-in-b2b-marketing.md)
  - Published: 2025-02-05
  - Last Modified: 2025-02-05
  - Excerpt: While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and problem-solving.
- [How to build consumer trust in the age of AI](https://martech.org/how-to-build-consumer-trust-in-the-age-of-ai.md)
  - Published: 2025-02-05
  - Last Modified: 2025-02-05
  - Excerpt: Trust in AI is at an all-time low, but businesses rely on it more than ever. Learn to bridge the trust gap and foster consumer confidence.
- [20250205 MT Brief](https://martech.org/20250205-mt-brief.md)
  - Published: 2025-02-05
  - Last Modified: 2025-02-04
  - Excerpt: Not available
- [ChatGPT growing as a traffic referrer, reshaping search behavior, report says](https://martech.org/chatgpt-growing-as-a-traffic-referrer-reshaping-search-behavior-report-says.md)
  - Published: 2025-02-04
  - Last Modified: 2025-02-04
  - Excerpt: ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content.
- [Salesforce laying off 1,000 during hiring push](https://martech.org/salesforce-laying-off-1000-during-hiring-push.md)
  - Published: 2025-02-04
  - Last Modified: 2025-02-04
  - Excerpt: Laid-off employees will reportedly be able to apply for other positions. The company is also adding 2,000 sales positions because of demand for AI products,
- [9 features your marketing team needs in its project management tool](https://martech.org/9-features-your-marketing-team-needs-in-its-project-management-tool.md)
  - Published: 2025-02-04
  - Last Modified: 2025-02-04
  - Excerpt: Having trouble differentiating between project management tools? Look for these features and you’ll cover all the bases.
- [How to resolve unassigned traffic in GA4](https://martech.org/how-to-resolve-unassigned-traffic-in-ga4.md)
  - Published: 2025-02-04
  - Last Modified: 2025-02-04
  - Excerpt: Optimize your GA4 data by tackling unassigned traffic. Learn the causes, solutions and actionable steps to improve traffic attribution.
- [GenAI is telling your brand’s story — with or without you](https://martech.org/genai-is-telling-your-brands-story-with-or-without-you.md)
  - Published: 2025-02-04
  - Last Modified: 2025-02-04
  - Excerpt: Take control of your narrative, optimize content for AI search and turn genAI into an ally, rather than a threat.
- [Are your CX metrics hurting your customer experience?](https://martech.org/are-your-cx-metrics-hurting-your-customer-experience.md)
  - Published: 2025-01-20
  - Last Modified: 2025-02-04
  - Excerpt: Setting performance goals against CX metrics like NPS, CSAT or CES can backfire, demotivate employees and harm customer experiences.
- [Take the 2025 State of Your Stack Survey](https://martech.org/take-the-2025-state-of-your-stack-survey.md)
  - Published: 2025-02-03
  - Last Modified: 2025-02-03
  - Excerpt: Time is running out to participate in our survey in collaboration with Scott Brinker of chiefmartec and MarketingOps.com.
- [20250204 MT Brief](https://martech.org/20250204-mt-brief.md)
  - Published: 2025-02-04
  - Last Modified: 2025-02-03
  - Excerpt: Not available
- [The hidden costs of martech sprawl and how to overcome them](https://martech.org/the-hidden-costs-of-martech-sprawl-and-how-to-overcome-them.md)
  - Published: 2025-02-03
  - Last Modified: 2025-02-03
  - Excerpt: Martech sprawl is real: too many tools, too little impact. Cut through the noise and invest in martech that truly moves the needle.
- [Stay ahead of the curve with MarTech](https://martech.org/newsletters.md)
  - Published: 2021-05-13
  - Last Modified: 2025-02-03
  - Excerpt: Not available
- [How to run DeepSeek locally on your computer](https://martech.org/how-to-run-deepseek-locally-on-your-computer.md)
  - Published: 2025-02-03
  - Last Modified: 2025-02-03
  - Excerpt: Want private, high-performance AI on your machine? Learn how to install, optimize and run DeepSeek R1 models locally with this guide.
- [How to optimize your content for AI search and agents](https://martech.org/how-to-optimize-your-content-for-ai-search-and-agents.md)
  - Published: 2025-02-03
  - Last Modified: 2025-02-03
  - Excerpt: To be visible, optimize your site with clean HTML, metadata, fast responses and bot-friendly configurations.
- [20250203 MT Brief](https://martech.org/20250203-mt-brief.md)
  - Published: 2025-02-03
  - Last Modified: 2025-01-31
  - Excerpt: Not available
- [Data literacy for marketers: What you need to know](https://martech.org/data-literacy-for-marketers-what-you-need-to-know.md)
  - Published: 2025-01-31
  - Last Modified: 2025-01-31
  - Excerpt: The ability to understand and work with data is crucial for marketing success. Here’s how to build your data skills to stay ahead.
- [5 ways to transition from tactical to strategic marketing](https://martech.org/5-ways-to-transition-from-tactical-to-strategic-marketing.md)
  - Published: 2025-01-31
  - Last Modified: 2025-01-31
  - Excerpt: Move from busywork to a strategic approach that builds meaningful connections and drives sustainable growth.
- [Why your local enterprise’s best PR team is unpaid](https://martech.org/why-your-local-enterprises-best-pr-team-is-unpaid.md)
  - Published: 2025-01-20
  - Last Modified: 2025-01-30
  - Excerpt: Take organic PR to the next level by putting UGC at the core of your marketing strategy.
- [20250131 MT Brief](https://martech.org/20250131-mt-brief.md)
  - Published: 2025-01-31
  - Last Modified: 2025-01-30
  - Excerpt: Not available
- [How soft skills solve marketing’s biggest challenges](https://martech.org/how-soft-skills-solve-marketings-biggest-challenges.md)
  - Published: 2025-01-30
  - Last Modified: 2025-01-30
  - Excerpt: Don’t let dysfunctions hold back your marketing efforts. Master soft skills to build a thriving, future-ready team.
- [Is your marketing team AI-ready? 8 steps to strategic AI adoption](https://martech.org/is-your-marketing-team-ai-ready-8-steps-to-strategic-ai-adoption.md)
  - Published: 2025-01-30
  - Last Modified: 2025-01-30
  - Excerpt: Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how.
- [Your 4-step guide to local marketing success](https://martech.org/your-4-step-guide-to-local-marketing-success.md)
  - Published: 2025-01-30
  - Last Modified: 2025-01-30
  - Excerpt: Local marketing requires going very deep on a particular group of people. Here's what you need to know.
- [Fall – Agenda](https://martech.org/agenda.md)
  - Published: 2022-12-21
  - Last Modified: 2025-01-30
  - Excerpt: Not available
- [AI-powered martech news and releases: January 30](https://martech.org/ai-powered-martech-news-and-releases-january-28.md)
  - Published: 2025-01-30
  - Last Modified: 2025-01-30
  - Excerpt: OpenAI accuses DeepSeek of training on ChatGPT's data. Oh, the irony.
- [20250130 MT Brief](https://martech.org/20250130-mt-brief.md)
  - Published: 2025-01-30
  - Last Modified: 2025-01-29
  - Excerpt: Not available
- [What is DeepSeek? A boon for marketers and a threat to Big Tech](https://martech.org/what-is-deepseek-a-boon-for-marketers-and-a-threat-to-big-tech.md)
  - Published: 2025-01-27
  - Last Modified: 2025-01-29
  - Excerpt: The powerful open-source AI from China is less expensive than ChatGPT and Gemini and just as good. Expect better and cheaper marketing tools soon.
- [Embracing a little chaos produces a lot of marketing creativity](https://martech.org/embracing-a-little-chaos-will-produce-a-lot-of-marketing-creativity.md)
  - Published: 2025-01-29
  - Last Modified: 2025-01-29
  - Excerpt: Let your marketing team’s entrepreneurial spirit shine. Create space for controlled chaos to drive change and spark progress.
- [A 3-step guide to unlocking marketing ROI with causal AI](https://martech.org/a-3-step-guide-to-unlocking-marketing-roi-with-causal-ai.md)
  - Published: 2025-01-29
  - Last Modified: 2025-01-29
  - Excerpt: Is your marketing team ready for causal AI? These three steps will reveal gaps and set your GTM strategy up for success.
- [Are you focusing on valued customers or volume customers?](https://martech.org/are-you-focusing-on-valued-customers-or-volume-customers.md)
  - Published: 2025-01-29
  - Last Modified: 2025-01-29
  - Excerpt: Some customers drive loyalty and others drive volume — both matter. Here’s how to engage each group while optimizing your resources.
- [Google releases its open source marketing mix model to all](https://martech.org/google-releases-its-open-source-marketing-mix-model-to-all.md)
  - Published: 2025-01-29
  - Last Modified: 2025-01-29
  - Excerpt: Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts.
- [iOS 18.2’s email ramifications: What we know so far](https://martech.org/ios-18-2s-email-ramifications-what-we-know-so-far.md)
  - Published: 2025-01-28
  - Last Modified: 2025-01-29
  - Excerpt: How will Apple’s latest updates affect your email strategy? Learn about AI enhancements, inbox changes and more.
- [Spring – Why attend](https://martech.org/why-attend.md)
  - Published: 2022-11-21
  - Last Modified: 2025-01-28
  - Excerpt: Not available
- [Has the Super Bowl always been this important to marketers?](https://martech.org/has-the-super-bowl-always-been-this-important-to-marketers.md)
  - Published: 2025-02-03
  - Last Modified: 2025-01-28
  - Excerpt: The first Super Bowl ads cost $40,000 and the game was played in the afternoon. A few things have changed since.
- [20250129 MT Brief](https://martech.org/20250129-mt-brief.md)
  - Published: 2025-01-29
  - Last Modified: 2025-01-28
  - Excerpt: Not available
- [Are AI agents a big deal? Or just bots in formal wear?](https://martech.org/are-ai-agents-a-big-deal-or-just-bots-in-formal-wear.md)
  - Published: 2025-01-28
  - Last Modified: 2025-01-28
  - Excerpt: Are agents something new, or a different name for bots or apps working together? We know for sure they aren't what we were promised.
- [2025 is the year for B2B brands to embrace CTV](https://martech.org/2025-is-the-year-for-b2b-brands-to-embrace-ctv.md)
  - Published: 2025-01-28
  - Last Modified: 2025-01-28
  - Excerpt: CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more.
- [20250128 MT Brief](https://martech.org/20250128-mt-brief.md)
  - Published: 2025-01-28
  - Last Modified: 2025-01-27
  - Excerpt: Not available
- [How the Salesforce Lead Object broke B2B marketing (and how to fix it)](https://martech.org/how-the-salesforce-lead-object-broke-b2b-marketing-and-how-to-fix-it.md)
  - Published: 2025-01-27
  - Last Modified: 2025-01-27
  - Excerpt: Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.
- [Why smart marketers should front-load spending in 2025](https://martech.org/why-smart-marketers-should-front-load-spending-in-2025.md)
  - Published: 2025-01-24
  - Last Modified: 2025-01-24
  - Excerpt: From political shifts to market instability, here’s why marketers should accelerate budgets and prepare for change this year.
- [How to use modern language models for enhanced sentiment analysis](https://martech.org/how-to-use-modern-language-models-for-enhanced-sentiment-analysis.md)
  - Published: 2025-01-24
  - Last Modified: 2025-01-24
  - Excerpt: Beyond simplistic sentiment charts, AI now dives into context, purpose and emotion to reveal what really drives customer opinions.
- [What’s the difference between agentic AI and generative AI?](https://martech.org/whats-the-difference-between-agentic-ai-and-generative-ai.md)
  - Published: 2025-01-27
  - Last Modified: 2025-01-24
  - Excerpt: Two types of AI are dominating the conversation around artificial intelligence. That could change tomorrow at the rate AI is moving.
- [20250127 MT Brief](https://martech.org/20250127-mt-brief.md)
  - Published: 2025-01-27
  - Last Modified: 2025-01-24
  - Excerpt: Not available
- [2025 metrics that matter: How to future-proof your marketing](https://martech.org/2025-metrics-that-matter-how-to-future-proof-your-marketing.md)
  - Published: 2025-01-16
  - Last Modified: 2025-01-24
  - Excerpt: Learn 2025’s key metrics, trends, and strategies to future-proof your business and boost performance by up to 50%.
- [Marketing automation vendor Act-On acquired for $53 million](https://martech.org/marketing-automation-vendor-act-on-acquired-for-53-million.md)
  - Published: 2025-01-24
  - Last Modified: 2025-01-24
  - Excerpt: One of the oldest players in the MAP market sells to a Washington-based SPAC.
- [How SEO agencies can earn recurring revenue with site management services](https://martech.org/how-seo-agencies-can-earn-recurring-revenue-with-site-management-services.md)
  - Published: 2025-01-27
  - Last Modified: 2025-01-24
  - Excerpt: Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting).
- [Bombora integrates with Audigent’s PMPs](https://martech.org/bombora-integrates-with-audigents-pmps.md)
  - Published: 2025-01-23
  - Last Modified: 2025-01-23
  - Excerpt: Bombora's B2B marketing customers can now reach audiences through Audigent's private marketplaces.
- [How to promote data literacy in your marketing team](https://martech.org/how-to-promote-data-literacy-in-your-marketing-team.md)
  - Published: 2025-01-23
  - Last Modified: 2025-01-23
  - Excerpt: Create accessible reports, tell compelling data stories and build a data-savvy marketing team that drives better results.
- [10 martech predictions of what won’t happen in 2025](https://martech.org/10-martech-predictions-of-what-wont-happen-in-2025.md)
  - Published: 2025-01-23
  - Last Modified: 2025-01-23
  - Excerpt: Predicting what will happen gets all the attention, but knowing what won't happen can be every bit as valuable.
- [HubSpot’s SEO collapse: What went wrong and why?](https://martech.org/hubspots-seo-collapse-what-went-wrong-and-why.md)
  - Published: 2025-01-23
  - Last Modified: 2025-01-23
  - Excerpt: Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.
- [20250124 MT Brief](https://martech.org/20250124-mt-brief.md)
  - Published: 2025-01-24
  - Last Modified: 2025-01-23
  - Excerpt: Not available
- [AI-powered martech news and releases: January 23](https://martech.org/ai-powered-martech-news-and-releases-january-23.md)
  - Published: 2025-01-23
  - Last Modified: 2025-01-23
  - Excerpt: Elon Musk says OpenAI doesn't have the funds for AI infrastructure project Stargate. The Tesla CEO has a strong case for his argument.
- [Meta ad spend up 15% last quarter as TikTok sees sharp drop](https://martech.org/meta-ad-spend-up-15-last-quarter-as-tiktok-sees-sharp-drop.md)
  - Published: 2025-01-22
  - Last Modified: 2025-01-22
  - Excerpt: Despite the holiday blues, ad spending on TikTok was up 27% for the entire year.
- [Unilever’s Ben & Jerry’s campaign shows why RMNs are the future](https://martech.org/unilevers-ben-jerrys-campaign-shows-why-rmns-are-the-future.md)
  - Published: 2025-01-22
  - Last Modified: 2025-01-22
  - Excerpt: Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda's RMN got Unilever a delicious result.
- [6 ways marketers can use Clay to enrich data and build campaigns](https://martech.org/6-ways-marketers-can-use-clay-to-enrich-data-and-build-campaigns.md)
  - Published: 2025-01-22
  - Last Modified: 2025-01-22
  - Excerpt: Data enrichment vendor Clay now has a valuation of $1.25 billion, and it's more than  a tool for cold emailers.
- [How 3 companies are reinventing event marketing with SoLoMo](https://martech.org/how-companies-are-reinventing-event-marketing-with-solomo.md)
  - Published: 2025-01-22
  - Last Modified: 2025-01-22
  - Excerpt: Create unforgettable experiences and boost event attendance by using a combination of social, local and mobile strategies.
- [Ensuring precision and clarity in digital project specs](https://martech.org/ensuring-precision-and-clarity-in-digital-project-specs.md)
  - Published: 2025-01-22
  - Last Modified: 2025-01-22
  - Excerpt: How long is a piece of string? Here’s how service providers and clients can better work together to define project deliverables and set realistic expectations.
- [20250123 MT Brief](https://martech.org/20250123-mt-brief.md)
  - Published: 2025-01-23
  - Last Modified: 2025-01-22
  - Excerpt: Not available
- [Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats](https://martech.org/like-lin-manuel-miranda-or-gene-kelly-marketers-can-now-be-triple-threats.md)
  - Published: 2025-01-21
  - Last Modified: 2025-01-22
  - Excerpt: Marketers can now be triple threats with data, creative and optimization power.
- [CDP consolidation continues, as Rokt scoops up mParticle](https://martech.org/cdp-consolidation-continues-as-rokt-scoops-up-mparticle.md)
  - Published: 2025-01-16
  - Last Modified: 2025-01-22
  - Excerpt: Is this officially a wave of consolidation crashing over the CDP space? It certainly looks that way.
- [Make 2025 the year your video creative shines](https://martech.org/make-2025-the-year-your-video-creative-shines.md)
  - Published: 2025-01-21
  - Last Modified: 2025-01-21
  - Excerpt: Join our webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising.
- [20250122 MT Brief](https://martech.org/20250122-mt-brief.md)
  - Published: 2025-01-22
  - Last Modified: 2025-01-21
  - Excerpt: Not available
- [Are AI tools shaping your intentions more than you realize?](https://martech.org/are-ai-tools-shaping-your-intentions-more-than-you-realize.md)
  - Published: 2025-01-21
  - Last Modified: 2025-01-21
  - Excerpt: Uncover the subtle ways AI tools guide decisions and the importance of transparency in a world where our intentions are commodified.
- [Content atomization: Maximize ROI by repurposing your best ideas](https://martech.org/content-atomization-maximize-roi-by-repurposing-your-best-ideas.md)
  - Published: 2025-01-21
  - Last Modified: 2025-01-21
  - Excerpt: Expand your reach and efficiency by transforming core content into multiple assets tailored for various platforms — an in-depth guide.
- [How to clear 5 hurdles to AI adoption in marketing analytics](https://martech.org/how-to-clear-5-hurdles-to-ai-adoption-in-marketing-analytics.md)
  - Published: 2025-01-20
  - Last Modified: 2025-01-21
  - Excerpt: Tackle key challenges like data complexity, cost and skills gaps with a practical, use-case-driven approach.
- [Questions to ask marketing automation vendors during a demo](https://martech.org/20-questions-to-ask-marketing-automation-vendors-during-a-demo.md)
  - Published: 2025-01-21
  - Last Modified: 2025-01-21
  - Excerpt: If you're considering buying or upgrading a marketing automation solution be sure to ask vendors these questions.
- [What is Salesforce cooking up for marketers in its Spring 2025 release?](https://martech.org/what-is-salesforce-cooking-up-for-marketers-in-its-spring-2025-release.md)
  - Published: 2025-01-21
  - Last Modified: 2025-01-21
  - Excerpt: Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce.
- [20250121 MT Brief](https://martech.org/20250121-mt-brief.md)
  - Published: 2025-01-21
  - Last Modified: 2025-01-20
  - Excerpt: Not available
- [Story-driven marketing campaigns: Best of the MarTechBot](https://martech.org/story-driven-marketing-campaigns-best-of-the-martechbot.md)
  - Published: 2025-01-20
  - Last Modified: 2025-01-20
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Story-driven approaches to multichannel campaigns.
- [The marketing community reacts, as the clock runs out on TikTok (for now)](https://martech.org/the-marketing-community-reacts-as-the-clock-runs-out-on-tiktok-for-now.md)
  - Published: 2025-01-19
  - Last Modified: 2025-01-20
  - Excerpt: Social media, data collection, politics… It’s a soap opera for the 21st century and the finale is likely yet to come.
- [20250120 MT Brief](https://martech.org/20250120-mt-brief.md)
  - Published: 2025-01-20
  - Last Modified: 2025-01-17
  - Excerpt: Not available
- [7 proven strategies for effective B2B customer retention](https://martech.org/7-proven-strategies-for-effective-b2b-customer-retention.md)
  - Published: 2025-01-14
  - Last Modified: 2025-01-17
  - Excerpt: Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already have.
- [What martech practitioners can learn from a NASA engineer](https://martech.org/what-martech-practitioners-can-learn-from-a-nasa-engineer.md)
  - Published: 2025-01-16
  - Last Modified: 2025-01-17
  - Excerpt: Learn from NASA’s approach to communication, testing and leadership to drive better outcomes in martech projects.
- [IAB expects digital advertising growth to slow considerably this year](https://martech.org/iab-expects-digital-advertising-growth-to-slow-considerably-this-year.md)
  - Published: 2025-01-16
  - Last Modified: 2025-01-17
  - Excerpt: Lack of ad spending for the Olympics and elections cuts growth to 7.3%, down from last year's 11.8%.
- [3 must-follow marketing copy rules to win your prospects’ trust](https://martech.org/3-must-follow-marketing-copy-rules-to-win-your-prospects-trust.md)
  - Published: 2025-01-17
  - Last Modified: 2025-01-17
  - Excerpt: Write compelling marketing copy that builds credibility, sets you apart from competitors and drives customer decisions.
- [Microsoft Clarity launches Google Ads integration](https://martech.org/microsoft-clarity-launches-google-ads-integration.md)
  - Published: 2025-01-17
  - Last Modified: 2025-01-17
  - Excerpt: Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.
- [How to select a CMS that powers SEO, personalization and growth](https://martech.org/how-to-select-a-cms-that-powers-seo-personalization-and-growth.md)
  - Published: 2025-01-17
  - Last Modified: 2025-01-17
  - Excerpt: A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure.
- [The latest jobs in martech](https://martech.org/the-latest-jobs-in-martech.md)
  - Published: 2025-01-17
  - Last Modified: 2025-01-17
  - Excerpt: On the hunt for something new? Check out who's hiring in martech this week.
- [20250117 MT Brief](https://martech.org/20250117-mt-brief.md)
  - Published: 2025-01-17
  - Last Modified: 2025-01-16
  - Excerpt: Not available
- [AI-powered martech news and releases: January 16](https://martech.org/ai-powered-martech-news-and-releases-january-16.md)
  - Published: 2025-01-16
  - Last Modified: 2025-01-16
  - Excerpt: GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, "People use it much more than we expected."
- [Are marketers trusting AI too much? How to avoid the strategic pitfall](https://martech.org/are-marketers-trusting-ai-too-much-how-to-avoid-the-strategic-pitfall.md)
  - Published: 2025-01-16
  - Last Modified: 2025-01-16
  - Excerpt: Marketers risk losing their strategic edge by depending too much on AI tools. Here’s how to balance automation with critical thinking.
- [20250116 MT Brief](https://martech.org/20250116-mt-brief.md)
  - Published: 2025-01-16
  - Last Modified: 2025-01-15
  - Excerpt: Not available
- [AI continues to aid marketers’ quest for authenticity: Report](https://martech.org/ai-continues-to-aid-marketers-quest-for-authenticity-report.md)
  - Published: 2025-01-15
  - Last Modified: 2025-01-15
  - Excerpt: 2025 looks to be a year when marketers' refine trends and strategies already underway, according to a new HubSpot report.
- [Social media and influencers: 2025 predictions](https://martech.org/social-media-and-influencers-2025-predictions.md)
  - Published: 2025-01-15
  - Last Modified: 2025-01-15
  - Excerpt: Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year.
- [4 ways to correct bad data and improve your AI](https://martech.org/4-ways-to-correct-bad-data-and-improve-your-ai.md)
  - Published: 2025-01-15
  - Last Modified: 2025-01-15
  - Excerpt: AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing analytics.
- [Don’t have the time to implement time-saving AI tools? Here’s what to do.](https://martech.org/dont-have-the-time-to-implement-time-saving-ai-tools-heres-what-to-do.md)
  - Published: 2025-01-15
  - Last Modified: 2025-01-15
  - Excerpt: Too busy to implement AI? Break the cycle by eliminating inefficiencies, simplifying adoption and planning for long-term integration.
- [How to apply your lead scoring strategy in HubSpot and Monday.com](https://martech.org/apply-lead-scoring-hubspot-monday-com.md)
  - Published: 2025-01-15
  - Last Modified: 2025-01-15
  - Excerpt: Implementing a new lead scoring strategy or refining your old one? Review some basics and put them to work in two popular CRMs.
- [Data, AI and advertising: 2025 predictions](https://martech.org/data-ai-and-advertising-2025-predictions.md)
  - Published: 2025-01-14
  - Last Modified: 2025-01-14
  - Excerpt: How new strategies and AI-powered tools will help advertisers get the most out of budgets and ad experiences in 2025.
- [20250115 MT Brief](https://martech.org/20250115-mt-brief.md)
  - Published: 2025-01-15
  - Last Modified: 2025-01-14
  - Excerpt: Not available
- [Why full-funnel marketing is key to profitability](https://martech.org/why-full-funnel-marketing-is-key-to-profitability.md)
  - Published: 2025-01-14
  - Last Modified: 2025-01-14
  - Excerpt: Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach.
- [Stop defending your marketing budget — start proving its value](https://martech.org/stop-defending-your-marketing-budget-start-proving-its-value.md)
  - Published: 2025-01-14
  - Last Modified: 2025-01-14
  - Excerpt: Shrinking budgets aren't a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue.
- [Start 2025 strong with data-driven strategies for retail success](https://martech.org/start-2025-strong-with-data-driven-strategies-for-retail-success.md)
  - Published: 2025-01-14
  - Last Modified: 2025-01-14
  - Excerpt: Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.
- [Google’s search market share falls below 90% for first time since 2015](https://martech.org/googles-search-market-share-falls-below-90-for-first-time-since-2015.md)
  - Published: 2025-01-14
  - Last Modified: 2025-01-14
  - Excerpt: In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.
- [Spring – FAQ](https://martech.org/faq.md)
  - Published: 2022-11-28
  - Last Modified: 2025-01-14
  - Excerpt: Not available
- [13 HubSpot updates from December to kickstart your 2025](https://martech.org/13-hubspot-updates-from-december-to-kickstart-your-2025.md)
  - Published: 2025-01-14
  - Last Modified: 2025-01-14
  - Excerpt: Did you miss the 97 updates HubSpot released in December? We boiled them down to 13 for you.
- [20250114 MT Brief](https://martech.org/20250114-mt-brief.md)
  - Published: 2025-01-14
  - Last Modified: 2025-01-13
  - Excerpt: Not available
- [Why career diversity drives martech team success](https://martech.org/why-career-diversity-drives-martech-team-success.md)
  - Published: 2025-01-13
  - Last Modified: 2025-01-13
  - Excerpt: Here’s how bringing together a wide range of career experiences leads to more innovative solutions and improved organizational outcomes.
- [Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?](https://martech.org/free-speech-meta-data-privacy-and-email-a-delicate-balance-or-a-complete-disconnect.md)
  - Published: 2025-01-13
  - Last Modified: 2025-01-13
  - Excerpt: The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer trust.
- [Welcome emails lift KPIs: Best of the MarTechBot](https://martech.org/welcome-emails-lift-kpis-best-of-the-martechbot.md)
  - Published: 2025-01-13
  - Last Modified: 2025-01-13
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.
- [A marketer’s guide to marketing automation platforms](https://martech.org/what-is-marketing-automation-and-how-can-it-help-b2b-marketers.md)
  - Published: 2025-01-13
  - Last Modified: 2025-01-13
  - Excerpt: We've published a new buyer's guide on the MAP market with profiles of 14 leading vendors. Get an overview of the report.
- [Delivering large B2B marketing events: Best of the MarTechBot](https://martech.org/delivering-large-b2b-marketing-events-best-of-the-martechbot.md)
  - Published: 2025-01-07
  - Last Modified: 2025-01-13
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What marketing managers do to execute large marketing events.
- [Email content for B2B decision-makers: Best of the MarTechBot](https://martech.org/email-content-for-b2b-decision-makers-best-of-the-martechbot.md)
  - Published: 2024-12-23
  - Last Modified: 2025-01-13
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best email content.
- [20250113 MT Brief](https://martech.org/20250113-mt-brief.md)
  - Published: 2025-01-13
  - Last Modified: 2025-01-10
  - Excerpt: Not available
- [Are these email subject lines deceptive, clever copywriting or bad data at work?](https://martech.org/beyond-clickbait-avoid-deception-in-email-subject-lines.md)
  - Published: 2025-01-10
  - Last Modified: 2025-01-10
  - Excerpt: Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs.
- [Personalization’s double-edged sword: Balancing relevance with intrusiveness](https://martech.org/personalizations-double-edged-sword-balancing-relevance-with-intrusiveness.md)
  - Published: 2025-01-10
  - Last Modified: 2025-01-10
  - Excerpt: Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it. Here's how to address that.
- [Tackling video marketing fragmentation](https://martech.org/tackling-video-marketing-fragmentation.md)
  - Published: 2025-01-16
  - Last Modified: 2025-01-10
  - Excerpt: Smart Video Everywhere from Adomni challenges the fragmentation of the video marketing channel.
- [Salesforce launches Agentforce for Retail](https://martech.org/salesforce-launches-agentforce-for-retail.md)
  - Published: 2025-01-10
  - Last Modified: 2025-01-10
  - Excerpt: Ahead of NRF, Salesforce brings its agents to retail and unveils Retail Cloud with Modern POS.
- [Email marketers discuss the role of AI, iOS and the state of their channel](https://martech.org/email-marketers-discuss-the-role-of-ai-ios-and-the-state-of-their-channel.md)
  - Published: 2024-11-08
  - Last Modified: 2025-01-10
  - Excerpt: We gathered email marketers for an online Coffee Talk about the state of their industry. This is what they had to say. 
- [Marketers discuss what it takes to succeed with intent data](https://martech.org/succeess-with-intent-data.md)
  - Published: 2024-11-22
  - Last Modified: 2025-01-10
  - Excerpt: Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re looking for in the first place.
- [Marketers discuss using AI beyond content creation](https://martech.org/marketers-discuss-using-ai-beyond-content-creation.md)
  - Published: 2024-12-06
  - Last Modified: 2025-01-10
  - Excerpt: We all know generative AI can help us research and create content, but what are the other applications of AI marketers are exploring?
- [AI-powered martech news and releases: January 9](https://martech.org/ai-powered-martech-news-and-releases-january-9.md)
  - Published: 2025-01-09
  - Last Modified: 2025-01-10
  - Excerpt: It doesn't take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM's data is fake.
- [Amazon’s new Retail Ad Service brings RMN to the masses](https://martech.org/amazons-new-retail-ad-service-brings-rmn-to-the-masses.md)
  - Published: 2025-01-09
  - Last Modified: 2025-01-09
  - Excerpt: The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites.
- [20250110 MT Brief](https://martech.org/20250110-mt-brief.md)
  - Published: 2025-01-10
  - Last Modified: 2025-01-09
  - Excerpt: Not available
- [AI agents: 2025 predictions](https://martech.org/ai-agents-2025-predictions.md)
  - Published: 2025-01-09
  - Last Modified: 2025-01-09
  - Excerpt: AI agents will gain wider use and deliver better experiences and more insights for marketers. Here’s how.
- [SAP to launch loyalty management solution for retailers](https://martech.org/sap-to-launch-loyalty-management-solution-for-retailers.md)
  - Published: 2025-01-09
  - Last Modified: 2025-01-09
  - Excerpt: At NRF, SAP announced a new loyalty management solution, an AI agent shopping assistant and ERP designed for retailers.
- [Martech disappointment grows despite increased usage](https://martech.org/martech-disappointment-grows-despite-increased-usage.md)
  - Published: 2025-01-09
  - Last Modified: 2025-01-09
  - Excerpt: Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the most recent CMO Survey.
- [How AI can combat the ‘paradox of choice’ and improve customer outcomes](https://martech.org/how-ai-can-combat-the-paradox-of-choice-and-improve-customer-outcomes.md)
  - Published: 2025-01-09
  - Last Modified: 2025-01-09
  - Excerpt: From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.
- [20250109 MT Brief](https://martech.org/20250109-mt-brief.md)
  - Published: 2025-01-09
  - Last Modified: 2025-01-08
  - Excerpt: Not available
- [4 reporting essentials to streamline business intelligence](https://martech.org/4-reporting-essentials-to-streamline-business-intelligence.md)
  - Published: 2025-01-08
  - Last Modified: 2025-01-08
  - Excerpt: Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics.
- [5 ways to crush sales bottlenecks and accelerate deals in 2025](https://martech.org/5-ways-to-crush-sales-bottlenecks-and-accelerate-deals-in-2025.md)
  - Published: 2025-01-08
  - Last Modified: 2025-01-08
  - Excerpt: Cut sales friction, speed up deal flow and grow your revenue this year with these actionable tips.
- [Martech stack complexity fragments audience data](https://martech.org/martech-stack-complexity-fragments-audience-data.md)
  - Published: 2025-01-08
  - Last Modified: 2025-01-08
  - Excerpt: New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences.
- [This 4-pillar foundation will break down silos for  account-based expansion](https://martech.org/break-down-silos-with-a-4-pillar-foundation-for-account-based-expansion-alignment.md)
  - Published: 2025-01-07
  - Last Modified: 2025-01-08
  - Excerpt: This approach focuses on GTM alignment, including shared goals, clear roles, collaborative communication and unified metrics.
- [Make Google happy by optimizing your WordPress site’s images](https://martech.org/make-google-happy-by-optimizing-your-wordpress-sites-images.md)
  - Published: 2025-01-13
  - Last Modified: 2025-01-08
  - Excerpt: Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools.
- [Contentstack acquires CDP Lytics](https://martech.org/contentstack-acquires-cdp-lytics.md)
  - Published: 2025-01-08
  - Last Modified: 2025-01-08
  - Excerpt: Another independent CDP is absorbed by a digital experience platform.
- [The 13-point roadmap for thriving in the age of AI search](https://martech.org/the-13-point-roadmap-for-thriving-in-the-age-of-ai-search.md)
  - Published: 2024-12-16
  - Last Modified: 2025-01-08
  - Excerpt: Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.
- [Holidays deliver on record-setting ecommerce expectations](https://martech.org/holidays-deliver-on-record-setting-ecommerce-expectations.md)
  - Published: 2025-01-07
  - Last Modified: 2025-01-07
  - Excerpt: U.S. consumers spent $241.4 billion, up 8.7% YoY, according to Adobe Analytics.
- [20250108 MT Brief](https://martech.org/20250108-mt-brief.md)
  - Published: 2025-01-08
  - Last Modified: 2025-01-07
  - Excerpt: Not available
- [Start the new year with an antidote for AI anxiety](https://martech.org/the-ai-anxiety-antidote-a-self-care-toolkit-for-marketers.md)
  - Published: 2025-01-07
  - Last Modified: 2025-01-07
  - Excerpt: Feeling overwhelmed by AI? This three-step guide helps you reclaim focus, reduce stress and use AI tools with confidence.
- [Optimizing LLMs for B2B SEO: An overview](https://martech.org/optimizing-llms-for-b2b-seo-an-overview.md)
  - Published: 2025-01-07
  - Last Modified: 2025-01-07
  - Excerpt: Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building
- [20250107 MT Brief](https://martech.org/20250107-mt-brief.md)
  - Published: 2025-01-07
  - Last Modified: 2025-01-06
  - Excerpt: Not available
- [Why FAQs should be your go-to marketing tool](https://martech.org/why-faqs-should-be-your-go-to-marketing-tool.md)
  - Published: 2025-01-06
  - Last Modified: 2025-01-06
  - Excerpt: Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing communication.
- [How to overcome AI challenges in martech to maximize ROI](https://martech.org/overcoming-ai-challenges-in-martech-to-maximize-roi.md)
  - Published: 2025-01-06
  - Last Modified: 2025-01-06
  - Excerpt: As you integrate AI into your martech stack, tackle data quality issues, resistance to change, skill gaps and more.
- [Speaker submission form](https://martech.org/submit-speaking-pitch.md)
  - Published: 2022-11-01
  - Last Modified: 2025-01-03
  - Excerpt: Not available
- [CTV takeover: 2025 predictions](https://martech.org/ctv-takeover-2025-predictions.md)
  - Published: 2025-01-03
  - Last Modified: 2025-01-03
  - Excerpt: Here’s how this rapidly evolving channel will change how advertisers connect with viewers in the new year.
- [20250106 MT Brief](https://martech.org/20250106-mt-brief.md)
  - Published: 2025-01-06
  - Last Modified: 2025-01-03
  - Excerpt: Not available
- [How to maximize event ROI using smart budgeting](https://martech.org/how-to-maximize-event-roi-using-smart-budgeting.md)
  - Published: 2025-01-03
  - Last Modified: 2025-01-03
  - Excerpt: Understanding user conferences' true costs and revenue potential is the key to building a business case for events as a cornerstone of content strategy.
- [Retail media networks continue to grow: 2025 predictions](https://martech.org/retail-media-networks-continue-to-grow-2025-predictions.md)
  - Published: 2025-01-02
  - Last Modified: 2025-01-03
  - Excerpt: We’ll see more non-retail networks, data collaborations and in-store experiences as the RMN space matures.
- [Guardrails and governance: How to protect your brand while using AI](https://martech.org/guardrails-and-governance-how-to-protect-your-brand-while-using-ai.md)
  - Published: 2025-01-03
  - Last Modified: 2025-01-03
  - Excerpt: How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards? 
- [Will AI agents conduct the martech orchestra in 2025?](https://martech.org/will-ai-agents-conduct-the-martech-orchestra-in-2025.md)
  - Published: 2025-01-03
  - Last Modified: 2025-01-03
  - Excerpt: Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.
- [AI transformation: 2025 predictions](https://martech.org/ai-transformation-2025-predictions.md)
  - Published: 2024-12-30
  - Last Modified: 2025-01-03
  - Excerpt: Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead.
- [The influencer marketing space kicks off 2025 with another acquisition](https://martech.org/the-influencer-marketing-space-kicks-off-2025-with-another-acquisition.md)
  - Published: 2025-01-03
  - Last Modified: 2025-01-03
  - Excerpt: Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies.
- [3 reports in GA4 that use analytics to eliminate customer friction](https://martech.org/3-reports-in-ga4-that-use-analytics-to-eliminate-customer-friction.md)
  - Published: 2025-01-02
  - Last Modified: 2025-01-02
  - Excerpt: Learn how to build three reports in GA4 that will bring your customers' frustrations to light.
- [Applying scientific method to performance](https://martech.org/applying-scientific-method-to-performance.md)
  - Published: 2025-01-02
  - Last Modified: 2025-01-02
  - Excerpt: Learn how to build and test hypotheses to bolster a scientific approach to performance testing.
- [It’s time for a better approach to change management in marketing](https://martech.org/approaches-to-change-management-in-marketing.md)
  - Published: 2025-01-02
  - Last Modified: 2025-01-02
  - Excerpt: Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.
- [URL parameters: The martech marketer’s guide to optimization](https://martech.org/url-parameters-for-martech-and-seo.md)
  - Published: 2024-12-16
  - Last Modified: 2025-01-02
  - Excerpt: Learn the dos and don'ts of URL parameters. Leverage analytics, personalization, and authentication without sacrificing SEO.
- [Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025](https://martech.org/lessons-from-ais-2024-rise-and-a-pragmatic-path-for-marketing-in-2025.md)
  - Published: 2024-12-30
  - Last Modified: 2024-12-30
  - Excerpt: Reflect on the impact of AI on 2024 but also consider what comes next in 2025.
- [Semrush Coupon & Discount Code: Exclusive MarTech Offer ](https://martech.org/semrush-coupon.md)
  - Published: 2024-12-24
  - Last Modified: 2024-12-30
  - Excerpt: Use our exclusive Semrush coupon to test drive the complete marketing analytics platform with our extended 14-day trial. Plus save 17% on annual plans.
- [What is identity resolution and how are platforms adapting to privacy changes?](https://martech.org/what-is-identity-resolution-and-how-are-platforms-adapting-to-privacy-changes.md)
  - Published: 2024-09-16
  - Last Modified: 2024-12-28
  - Excerpt: Our guide to Identity resolution, management and related privacy issues including compliance, third-party integrations and the benefits of an identity management platform.
- [What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?](https://martech.org/martech-landscape-customer-data-platform.md)
  - Published: 2024-08-01
  - Last Modified: 2024-12-28
  - Excerpt: Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
- [The anatomy of marketing funnel automation](https://martech.org/anatomy-of-marketing-funnel-automation.md)
  - Published: 2024-12-23
  - Last Modified: 2024-12-27
  - Excerpt: Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for maximum efficiency and scalability.
- [Africa Creative makes soccer ad boards shoppable](https://martech.org/africa-creative-makes-soccer-ad-boards-shoppable.md)
  - Published: 2024-12-27
  - Last Modified: 2024-12-27
  - Excerpt: Here's a new interactive channel for the holidays: traditional soccer field ad boards go shoppable.
- [Google Ads rolls out Brand Report for enhanced advertiser insights](https://martech.org/google-ads-rolls-out-brand-report-for-enhanced-advertiser-insights.md)
  - Published: 2024-12-27
  - Last Modified: 2024-12-27
  - Excerpt: New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.
- [Customer experience and brand: 2025 predictions](https://martech.org/customer-experience-and-brand-2025-predictions.md)
  - Published: 2024-12-27
  - Last Modified: 2024-12-27
  - Excerpt: Here’s how organizations will shift focus in the coming year to deliver more purposeful engagements that grow awareness, trust and revenue.
- [Contentstack debuts no-code Automation Hub](https://martech.org/contentstack-debuts-no-code-automation-hub.md)
  - Published: 2022-05-27
  - Last Modified: 2024-12-26
  - Excerpt: The hub is intended to help marketing and IT partners launch new digital experiences created with modular content.
- [Customer experience tools and strategies: 2025 predictions](https://martech.org/customer-experience-tools-and-strategies-2025-predictions.md)
  - Published: 2024-12-26
  - Last Modified: 2024-12-26
  - Excerpt: Don’t expect a sea change. Keep delivering flexible, seamless experiences while considering these areas of improvement that will make an impact in 2025.
- [Google tightens ad policies to align with Search spam rules](https://martech.org/google-tightens-ad-policies-to-align-with-search-spam-rules.md)
  - Published: 2024-12-26
  - Last Modified: 2024-12-26
  - Excerpt: Advertisers risk ad disapprovals if their sites violate spam policies, making search compliance critical to PPC success.
- [Why DIY experimentation is critical to AI success](https://martech.org/why-diy-experimentation-is-critical-to-ai-success.md)
  - Published: 2024-12-20
  - Last Modified: 2024-12-20
  - Excerpt: Your view of what’s possible with AI will be shaped by your own experimentation. You just need to find the time to make it happen.
- [What retailer marketers should be thinking about in 2025](https://martech.org/what-retailer-marketers-should-be-thinking-about-in-2025.md)
  - Published: 2024-12-20
  - Last Modified: 2024-12-20
  - Excerpt: Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them.
- [4 key features in Salesforce’s Agentforce 2.0](https://martech.org/4-key-features-in-salesforces-agentforce-2-0.md)
  - Published: 2024-12-20
  - Last Modified: 2024-12-20
  - Excerpt: The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center.
- [Measuring marketing incrementality: Best of the MarTechBot](https://martech.org/measuring-marketing-incrementality-best-of-the-martechbot.md)
  - Published: 2024-12-02
  - Last Modified: 2024-12-20
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Marketing attribution for social media and email campaigns.
- [Improving video to boost sales: Best of the MarTechBot](https://martech.org/improving-video-to-boost-sales-best-of-the-martechbot.md)
  - Published: 2024-12-09
  - Last Modified: 2024-12-20
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Tips and tools for using video to boost sales.
- [Creating personas for account-based marketing (ABM): Best of the MarTechBot](https://martech.org/creating-personas-for-account-based-marketing-abm-best-of-the-martechbot.md)
  - Published: 2024-12-16
  - Last Modified: 2024-12-20
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: How to build personas for ABM campaigns.
- [5 content killers that ruin results — and how to fix them](https://martech.org/5-content-killers-that-ruin-results-and-how-to-fix-them.md)
  - Published: 2024-12-20
  - Last Modified: 2024-12-20
  - Excerpt: Struggling with underperforming content? Avoid these common pitfalls and deliver value to your audience to boost engagement and results.
- [20241220 MT Brief](https://martech.org/20241220-mt-brief.md)
  - Published: 2024-12-20
  - Last Modified: 2024-12-19
  - Excerpt: Not available
- [The science behind high-performing calls to action](https://martech.org/the-science-behind-high-performing-calls-to-action.md)
  - Published: 2024-12-19
  - Last Modified: 2024-12-19
  - Excerpt: Craft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience.
- [The hidden reasons your CDP project is failing](https://martech.org/the-hidden-reasons-your-cdp-project-is-failing.md)
  - Published: 2024-12-19
  - Last Modified: 2024-12-19
  - Excerpt: There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those pitfalls.
- [AI-powered martech news and releases: December 19](https://martech.org/ai-powered-martech-news-and-releases-december-19.md)
  - Published: 2024-12-19
  - Last Modified: 2024-12-19
  - Excerpt: Artificial intelligence can now lie intentionally. Researchers call this "faking alignment" perhaps because calling it lying is too close to the truth.
- [How to use AI to find and prioritize untapped market segments](https://martech.org/how-to-use-ai-to-find-and-prioritize-untapped-market-segments.md)
  - Published: 2024-12-19
  - Last Modified: 2024-12-19
  - Excerpt: See how multiple LLMs — including Amazon’s new Nova model — can define market segments and help you develop ideas for your GTM strategy.
- [How Gen Z values are changing marketing](https://martech.org/how-gen-z-values-are-changing-marketing.md)
  - Published: 2024-12-18
  - Last Modified: 2024-12-18
  - Excerpt: Gen Z demands authentic, sustainable and community-driven marketing. Here’s how brands can meet them where they are.
- [Thrift, norming and price paranoia will be consumer trends in 2025](https://martech.org/thrift-norming-and-price-paranoia-will-be-consumer-trends-in-2025.md)
  - Published: 2024-12-18
  - Last Modified: 2024-12-18
  - Excerpt: Thrift is about more than just saving money says Gartner's latest consumer and cultural research.
- [The AI-powered path to smarter marketing](https://martech.org/the-ai-powered-path-to-smarter-marketing.md)
  - Published: 2024-12-18
  - Last Modified: 2024-12-18
  - Excerpt: Drowning in data? Make the most of generative AI by turning marketing challenges into growth opportunities.
- [20241219 MT Brief](https://martech.org/20241219-mt-brief.md)
  - Published: 2024-12-19
  - Last Modified: 2024-12-18
  - Excerpt: Not available
- [TikTok files challenge with Supreme Court](https://martech.org/tiktok-files-challenge-with-supreme-court.md)
  - Published: 2024-12-18
  - Last Modified: 2024-12-18
  - Excerpt: UPDATED: Supreme Court agrees to hear TikTok's challenge on Jan. 10, 2025, but will not block law in meantime.
- [Mobile’s growing role in holiday shopping](https://martech.org/mobiles-growing-role-in-holiday-shopping.md)
  - Published: 2024-12-18
  - Last Modified: 2024-12-18
  - Excerpt: Shoppable TV ads and mobile wallets are winning a significant percentage of holiday purchases.
- [How to get your email marketing ready for iOS 18](https://martech.org/how-to-get-your-email-marketing-ready-for-ios-18.md)
  - Published: 2024-12-17
  - Last Modified: 2024-12-17
  - Excerpt: Apple's new operating system brings big changes to how people get and interact with their email.
- [How to build a skill development culture for MOps success](https://martech.org/how-to-build-a-skill-development-culture-for-mops-success.md)
  - Published: 2024-12-17
  - Last Modified: 2024-12-17
  - Excerpt: Overcome talent shortages and inefficiencies with actionable steps to develop and retain top marketing talent.
- [20241218 MT Brief](https://martech.org/20241218-mt-brief.md)
  - Published: 2024-12-18
  - Last Modified: 2024-12-17
  - Excerpt: Not available
- [20241217 MT Brief](https://martech.org/20241217-mt-brief.md)
  - Published: 2024-12-17
  - Last Modified: 2024-12-16
  - Excerpt: Not available
- [From guesswork to growth: How to build a customer-centric marketing strategy](https://martech.org/from-guesswork-to-growth-how-to-build-a-customer-centric-marketing-strategy.md)
  - Published: 2024-12-16
  - Last Modified: 2024-12-16
  - Excerpt: Don't let the 'assumption trap' hold you back. See how real brands used customer interviews to unlock game-changing growth.
- [5 essential priorities for marketers in 2025](https://martech.org/5-essential-priorities-for-marketers-in-2025.md)
  - Published: 2024-12-16
  - Last Modified: 2024-12-16
  - Excerpt: Position your brand for success in 2025 with these marketing priorities, from smarter AI adoption to better data transparency.
- [20241216 MT Brief](https://martech.org/20241216-mt-brief.md)
  - Published: 2024-12-16
  - Last Modified: 2024-12-13
  - Excerpt: Not available
- [Why 2025 is the year for martech optimization, not expansion](https://martech.org/why-2025-is-the-year-for-martech-optimization-not-expansion.md)
  - Published: 2024-12-12
  - Last Modified: 2024-12-13
  - Excerpt: 2025 is not for big martech spend but for laying an AI-ready foundation. Here's how to balance budget restraints with innovation.
- [Why syncing email and SMS is critical to marketing success](https://martech.org/why-syncing-email-and-sms-is-critical-to-marketing-success.md)
  - Published: 2024-12-12
  - Last Modified: 2024-12-13
  - Excerpt: Combining SMS with email unlocks more opportunities for customer engagement and higher revenue. Here’s how to do it right.
- [AI adoption gap found between executives and entry-level marketers](https://martech.org/ai-adoption-gap-found-between-executives-and-entry-level-marketers.md)
  - Published: 2024-12-13
  - Last Modified: 2024-12-13
  - Excerpt: New studies point to gaps stemming from marketing role and company size. And very few marketers want AI "in the driver's seat" just yet. 
- [How shared goals and incentives improve marketing results](https://martech.org/how-shared-goals-and-incentives-improve-marketing-results.md)
  - Published: 2024-12-13
  - Last Modified: 2024-12-13
  - Excerpt: Breaking down silos with unified goals and incentives boosts productivity, accountability, and long-term success.
- [What every marketer should watch for in 2025](https://martech.org/what-every-marketer-should-watch-for-in-2025.md)
  - Published: 2024-12-13
  - Last Modified: 2024-12-13
  - Excerpt: Prepare for 2025 with insights on fallback strategies, email marketing innovations and staying ahead in a rapidly evolving landscape.
- [20241213 MT Brief](https://martech.org/20241213-mt-brief.md)
  - Published: 2024-12-13
  - Last Modified: 2024-12-12
  - Excerpt: Not available
- [AI-powered martech news and releases: December 12](https://martech.org/ai-powered-martech-news-and-releases-december-12.md)
  - Published: 2024-12-12
  - Last Modified: 2024-12-12
  - Excerpt: U.K. marketers say they're relying on AI to connect with shoppers for the holiday season.
- [Judge blocks WordPress from blocking WP Engine](https://martech.org/judge-blocks-wordpress-from-blocking-wp-engine.md)
  - Published: 2024-12-12
  - Last Modified: 2024-12-12
  - Excerpt: Latest in the WordPress v. WP Engine battle: California judge issues an injunction against WordPress.
- [20241212 MT Brief](https://martech.org/20241212-mt-brief.md)
  - Published: 2024-12-12
  - Last Modified: 2024-12-11
  - Excerpt: Not available
- [Google Ads tests video asset option](https://martech.org/google-ads-tests-video-asset-option.md)
  - Published: 2024-12-11
  - Last Modified: 2024-12-11
  - Excerpt: The new 'Video' option in the Assets section signals a shift towards greater video integration in 2025.
- [The two approaches to AI implementation: Collaboration vs. independence](https://martech.org/the-two-approaches-to-ai-implementation-collaboration-vs-independence.md)
  - Published: 2024-12-11
  - Last Modified: 2024-12-11
  - Excerpt: From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively.
- [Understanding customer entry and exit in event-based journeys](https://martech.org/understanding-customer-entry-and-exit-in-event-based-journeys.md)
  - Published: 2024-12-11
  - Last Modified: 2024-12-11
  - Excerpt: Use event-based journey analytics to map customer entry and exit points, enhance personalization, and improve engagement.
- [Mitel makes customer experience Talkative](https://martech.org/mitel-makes-customer-experience-talkative.md)
  - Published: 2024-12-11
  - Last Modified: 2024-12-11
  - Excerpt: U.K. longevity vendor Healthspan is leveraging Mitel's AI virtual agent to resolve 90% of product queries.
- [Why does everyone seem to be re-thinking B2B marketing?](https://martech.org/why-does-everyone-seem-to-be-re-thinking-b2b-marketing.md)
  - Published: 2024-05-21
  - Last Modified: 2024-12-11
  - Excerpt: Is it time for a new approach to B2B marketing? We struck up a conversation with a pair of marketing veterans to get their thoughts.
- [How marketers can succeed with generative engine optimization](https://martech.org/how-marketers-can-succeed-with-generative-engine-optimization.md)
  - Published: 2024-12-10
  - Last Modified: 2024-12-10
  - Excerpt: Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible.
- [Adobe Express partners with Box](https://martech.org/adobe-express-partners-with-box.md)
  - Published: 2024-12-10
  - Last Modified: 2024-12-10
  - Excerpt: Box enterprise users can edit images, and soon videos, collaboratively using genAI tools through an Adobe Express integration.
- [Why your company needs a brand LLM to thrive](https://martech.org/why-your-company-needs-a-brand-llm-to-thrive.md)
  - Published: 2024-12-10
  - Last Modified: 2024-12-10
  - Excerpt: Integrating a brand LLM is essential for managing your company’s most valuable asset — your brand identity.
- [20241211 MT Brief](https://martech.org/20241211-mt-brief.md)
  - Published: 2024-12-11
  - Last Modified: 2024-12-10
  - Excerpt: Not available
- [How AI can revolutionize creative impact measurement](https://martech.org/how-ai-can-revolutionize-creative-impact-measurement.md)
  - Published: 2024-12-09
  - Last Modified: 2024-12-10
  - Excerpt: Marketers are stuck using slow and imprecise tools to assess what's working with their creatives.
- [Omnicom becomes the world’s largest agency holding company](https://martech.org/omnicom-becomes-the-worlds-largest-agency-holding-company.md)
  - Published: 2024-12-09
  - Last Modified: 2024-12-10
  - Excerpt: With the acquisition of Interpublic, Omnicom will become the world's largest agency holding company. UPDATED with industry comments.
- [Start 2025 with smarter, more impactful email marketing](https://martech.org/start-2025-with-smarter-more-impactful-email-marketing.md)
  - Published: 2024-12-10
  - Last Modified: 2024-12-10
  - Excerpt: With the new year just weeks away, now’s the time to fine-tune your email marketing strategy
- [The 14 most impactful HubSpot updates from November 2024](https://martech.org/14-most-impactful-hubspot-updates-november-2024.md)
  - Published: 2024-12-10
  - Last Modified: 2024-12-09
  - Excerpt: HubSpot launched 92 updates last month and we’ve identified the 14 most impactful for  your team’s performance and strategy.
- [20241210 MT Brief](https://martech.org/20241210-mt-brief.md)
  - Published: 2024-12-10
  - Last Modified: 2024-12-09
  - Excerpt: Not available
- [Global ad revenue to top $1 trillion, dominated by Google and Meta](https://martech.org/global-ad-revenue-to-top-1-trillion-dominated-by-google-and-meta.md)
  - Published: 2024-12-09
  - Last Modified: 2024-12-09
  - Excerpt: The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market.
- [How to reframe AI adoption to focus on outcomes, not tools](https://martech.org/how-to-reframe-ai-adoption-to-focus-on-outcomes-not-tools.md)
  - Published: 2024-12-09
  - Last Modified: 2024-12-09
  - Excerpt: Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity.
- [20241209 MT Brief](https://martech.org/20241209-mt-brief.md)
  - Published: 2024-12-09
  - Last Modified: 2024-12-06
  - Excerpt: Not available
- [Why bad business decisions can hurt email deliverability](https://martech.org/why-bad-business-decisions-can-hurt-email-deliverability.md)
  - Published: 2024-12-05
  - Last Modified: 2024-12-06
  - Excerpt: Seemingly unrelated decisions, from account management to email timing, can block your messages from inboxes. Here’s how to fix it.
- [HubSpot to acquire conversational intelligence platform Frame AI](https://martech.org/hubspot-to-acquire-conversational-intelligence-platform-frame-ai.md)
  - Published: 2024-12-06
  - Last Modified: 2024-12-06
  - Excerpt: Frame AI will add capabilities to pull insights from unstructured data in emails, calls, meetings and other conversations.
- [Where do martech practitioners sit in organizations?](https://martech.org/where-do-martech-practitioners-sit-in-organizations.md)
  - Published: 2024-12-06
  - Last Modified: 2024-12-06
  - Excerpt: Organizational placement shapes martech professionals' roles, responsibilities and impact across marketing, IT and product teams.
- [Uniphore acquires ActionIQ and Infoworks](https://martech.org/uniphore-acquires-actioniq-and-infoworks.md)
  - Published: 2024-12-06
  - Last Modified: 2024-12-06
  - Excerpt: The move gives the company capabilities that are essential to its new Zero Data AI Cloud platform.
- [How AI is radically reshaping marketing budgets](https://martech.org/how-ai-is-radically-reshaping-marketing-budgets.md)
  - Published: 2024-12-05
  - Last Modified: 2024-12-06
  - Excerpt: Join us for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B)
- [A co-pilot approach to genAI (with prompt examples)](https://martech.org/a-co-pilot-approach-to-genai-with-prompt-examples.md)
  - Published: 2024-12-06
  - Last Modified: 2024-12-06
  - Excerpt: Train genAI to amplify creativity, maintain brand voice and streamline marketing workflows.
- [IAB finalizes retail media networks standards for in-store](https://martech.org/iab-finalizes-retail-media-networks-standards-for-in-store.md)
  - Published: 2024-12-05
  - Last Modified: 2024-12-05
  - Excerpt: This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns.
- [In 2025, the AI-infused world will require humans bring strategy and judgement](https://martech.org/in-2025-the-ai-infused-world-will-require-humans-bring-strategy-and-judgement.md)
  - Published: 2024-12-09
  - Last Modified: 2024-12-05
  - Excerpt: The new marketer is “Position-less” empowered to achieve unprecedented levels of efficiency, execution, and personalization.
- [AI-powered martech news and releases: December 5](https://martech.org/ai-powered-martech-news-and-releases-december-5.md)
  - Published: 2024-12-05
  - Last Modified: 2024-12-05
  - Excerpt: Nearly half of advertisers mostly trust AI to make campaign decisions without human help, a new report says.
- [Why personality data is key to scalable B2B marketing](https://martech.org/why-personality-data-is-key-to-scalable-b2b-marketing.md)
  - Published: 2024-12-05
  - Last Modified: 2024-12-05
  - Excerpt: Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success.
- [SharkNinja embarks on its Salesforce AI journey](https://martech.org/sharkninja-embarks-on-its-salesforce-ai-journey.md)
  - Published: 2024-12-05
  - Last Modified: 2024-12-05
  - Excerpt: Popular appliance brand SharkNinja is testing Agentforce AI as part of its new Salesforce commerce and service capabilities.
- [Want to speak at MarTech? Submit your session ideas now for the March 2025 online event!](https://martech.org/interested-in-speaking-at-martech-submit-a-session-pitch.md)
  - Published: 2024-12-05
  - Last Modified: 2024-12-05
  - Excerpt: We’re looking for brand marketers and industry experts to speak on a variety of marketing and marketing technology topics.
- [20241205 MT Brief](https://martech.org/20241205-mt-brief.md)
  - Published: 2024-12-05
  - Last Modified: 2024-12-04
  - Excerpt: Not available
- [Retail media networks: What you need to know](https://martech.org/why-we-care-about-retail-media-networks.md)
  - Published: 2024-12-04
  - Last Modified: 2024-12-04
  - Excerpt: RMNs are a great opportunity for marketers and ad publishers. However, both groups must first resolve significant technological issues.
- [5 steps to ensure business goals lead your martech strategy](https://martech.org/5-steps-to-ensure-business-goals-lead-your-martech-strategy.md)
  - Published: 2024-12-04
  - Last Modified: 2024-12-04
  - Excerpt: Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business value.
- [How to balance customer experience and returns in ecommerce](https://martech.org/how-to-balance-customer-experience-and-returns-in-ecommerce.md)
  - Published: 2024-12-04
  - Last Modified: 2024-12-04
  - Excerpt: With the right strategies, retailers can turn ecommerce returns into an opportunity for building lasting customer loyalty.
- [6 things to look for in a B2B influencer](https://martech.org/6-things-to-look-for-in-a-b2b-influencer.md)
  - Published: 2024-12-04
  - Last Modified: 2024-12-04
  - Excerpt: LinkedIn research drills down on the traits to look for when selecting B2B influencers to work with.
- [Elevate your data strategy: From cookies to universal consent and preferences](https://martech.org/elevate-your-data-strategy-from-cookies-to-universal-consent-and-preferences.md)
  - Published: 2024-12-03
  - Last Modified: 2024-12-03
  - Excerpt: See how cookie preferences and first-party data converge to form unified customer profiles.
- [Demandbase rethinks ABM amid B2B marketing challenges](https://martech.org/demandbase-rethinks-abm-amid-b2b-marketing-challenges.md)
  - Published: 2024-12-03
  - Last Modified: 2024-12-03
  - Excerpt: Veteran ABM platform Demandbase is asking foundational questions about the category as B2B marketers feel the pain.
- [20241204 MT Brief](https://martech.org/20241204-mt-brief.md)
  - Published: 2024-12-04
  - Last Modified: 2024-12-03
  - Excerpt: Not available
- [2024 holiday sales live up to the record-breaking projections](https://martech.org/2024-holiday-sales-live-up-to-the-record-breaking-projections.md)
  - Published: 2024-12-03
  - Last Modified: 2024-12-03
  - Excerpt: $13.3 billion in U.S. sales sets a Cyber Monday record as shoppers flock to steep discounts.
- [AI is poised to disrupt the world of martech vendors and users](https://martech.org/ai-is-poised-to-disrupt-the-world-of-martech-vendors-and-users.md)
  - Published: 2024-12-03
  - Last Modified: 2024-12-03
  - Excerpt: The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating.
- [Why organization management is crucial for marketers](https://martech.org/why-organization-management-is-crucial-for-marketers.md)
  - Published: 2024-12-03
  - Last Modified: 2024-12-03
  - Excerpt: Lead the charge in shaping martech organizations, ensuring proper training and collaborating with key stakeholders for scalable success.
- [Rethinking media mix modeling for today’s complex consumer journey](https://martech.org/rethinking-media-mix-modeling-for-todays-complex-consumer-journey.md)
  - Published: 2024-12-03
  - Last Modified: 2024-12-03
  - Excerpt: Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights.
- [Informa TechTarget emerges as a B2B data giant](https://martech.org/informa-tech-techtarget-merger-would-create-a-b2b-data-giant.md)
  - Published: 2024-12-02
  - Last Modified: 2024-12-02
  - Excerpt: Nearly a year after it was proposed, and days after approval from shareholders, the Informa TechTarget merger is official.
- [20241203 MT Brief](https://martech.org/20241203-mt-brief.md)
  - Published: 2024-12-03
  - Last Modified: 2024-12-02
  - Excerpt: Not available
- [Why causal AI is the answer for smarter marketing](https://martech.org/why-causal-ai-is-the-answer-for-smarter-marketing.md)
  - Published: 2024-12-02
  - Last Modified: 2024-12-02
  - Excerpt: In turbulent SaaS and B2B markets, causal AI enables marketers to defend their investments and optimize GTM strategies.
- [How Walmart, BMW and Heinz use AI partnerships to grow their business](https://martech.org/how-walmart-bmw-and-heinz-use-ai-partnerships-to-grow-their-business.md)
  - Published: 2024-12-02
  - Last Modified: 2024-12-02
  - Excerpt: Here are four principles for identifying and building strategic alliances with AI leaders.
- [Will big tech burst the AI bubble?](https://martech.org/will-big-tech-burst-the-ai-bubble.md)
  - Published: 2024-11-27
  - Last Modified: 2024-12-02
  - Excerpt: Google, Microsoft, Apple and Meta are battling for AI supremacy. Can newcomers compete, or is integration the ultimate advantage?
- [GenAI must win consumer trust if it is going to transform search marketing](https://martech.org/gen-ai-must-win-consumer-trust-if-it-is-going-to-transform-search-marketing.md)
  - Published: 2024-12-02
  - Last Modified: 2024-12-02
  - Excerpt: A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy,
- [20241202 MT Brief](https://martech.org/20241202-mt-brief.md)
  - Published: 2024-12-02
  - Last Modified: 2024-11-27
  - Excerpt: Not available
- [How to build AI strategies that prioritize people](https://martech.org/how-to-build-ai-strategies-that-prioritize-people.md)
  - Published: 2024-11-27
  - Last Modified: 2024-11-27
  - Excerpt: Don’t forget the human element in your AI strategy. Here’s why soft skills and inclusive strategies are key to organizational readiness.
- [Holiday ecommerce start surpasses record-breaking forecast](https://martech.org/holiday-ecommerce-start-surpasses-record-breaking-forecast.md)
  - Published: 2024-11-27
  - Last Modified: 2024-11-27
  - Excerpt: Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays.
- [20241127 MT Brief](https://martech.org/20241127-mt-brief.md)
  - Published: 2024-11-27
  - Last Modified: 2024-11-26
  - Excerpt: Not available
- [The war on DEI is hitting marketing and hurting business](https://martech.org/the-war-on-dei-is-hitting-marketing-and-hurting-business.md)
  - Published: 2024-11-26
  - Last Modified: 2024-11-26
  - Excerpt: A huge amount of research shows diverse companies perform better. So why are many of them gutting DEI initiatives?
- [How marketers can stop fueling customer churn for good](https://martech.org/how-marketers-can-stop-fueling-customer-churn-for-good.md)
  - Published: 2024-11-26
  - Last Modified: 2024-11-26
  - Excerpt: Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth.
- [11 essential SEO elements you should be tracking](https://martech.org/11-essential-seo-elements-you-should-be-tracking.md)
  - Published: 2024-11-26
  - Last Modified: 2024-11-26
  - Excerpt: Stay on top of SEO performance by tracking technical and on-page changes, and using the right tools to simplify your efforts.
- [9 things to assess when auditing your CX tech](https://martech.org/9-things-to-assess-when-auditing-your-cx-tech.md)
  - Published: 2024-11-26
  - Last Modified: 2024-11-26
  - Excerpt: Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences.
- [20241126 MT Brief](https://martech.org/20241126-mt-brief.md)
  - Published: 2024-11-26
  - Last Modified: 2024-11-25
  - Excerpt: Not available
- [Improving customer experience with zero-party data: Best of the MarTechBot](https://martech.org/improve-customer-experience-with-zero-party-data-best-of-the-martechbot.md)
  - Published: 2024-11-25
  - Last Modified: 2024-11-25
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using zero-party strategies to boost customer experience.
- [A holiday gift guide for marketers](https://martech.org/a-holiday-gift-guide-for-marketers.md)
  - Published: 2024-11-25
  - Last Modified: 2024-11-25
  - Excerpt: From high-tech tools to thoughtful workspace enhancers, these gifts will show your marketing team you appreciate their unique contributions.
- [3 steps to increase your martech budget](https://martech.org/3-steps-to-increase-your-martech-budget.md)
  - Published: 2024-11-25
  - Last Modified: 2024-11-25
  - Excerpt: With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments.
- [20241125 MT Brief](https://martech.org/20241125-mt-brief.md)
  - Published: 2024-11-25
  - Last Modified: 2024-11-22
  - Excerpt: Not available
- [6 steps to help improve your customer experience with AI](https://martech.org/6-steps-improving-customer-experience-ai.md)
  - Published: 2024-11-22
  - Last Modified: 2024-11-22
  - Excerpt: It's easy for customers to get frustrated at handoffs between different AI tools and to human service agents.
- [AI is ringing in big holiday shopping changes](https://martech.org/ai-is-ringing-in-big-holiday-shopping-changes.md)
  - Published: 2024-11-22
  - Last Modified: 2024-11-22
  - Excerpt: Global commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks.
- [DOJ pushing the sale of Chrome sparks industry debate over web’s future](https://martech.org/doj-pushing-the-sale-of-chrome-sparks-industry-debate-over-webs-future.md)
  - Published: 2024-11-22
  - Last Modified: 2024-11-22
  - Excerpt: Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.
- [20241122 MT Brief](https://martech.org/20241122-mt-brief.md)
  - Published: 2024-11-22
  - Last Modified: 2024-11-21
  - Excerpt: Not available
- [Customer experience management in the age of agentic AI](https://martech.org/what-is-customer-experience-management-in-the-age-of-agentic-ai.md)
  - Published: 2024-11-21
  - Last Modified: 2024-11-21
  - Excerpt: High-profile vendors are headed towards fully automating the customer service experience. Time to think about what experience management really means.
- [Salesforce: AI will drive $61 billion in online Cyber Week sales](https://martech.org/salesforce-ai-will-drive-61-billion-in-online-cyber-week-sales.md)
  - Published: 2024-11-21
  - Last Modified: 2024-11-21
  - Excerpt: Cyber Week sales of over $300 billion will account for 23% of holiday 2024 purchases.
- [AI-powered martech releases and news: November 21](https://martech.org/ai-powered-martech-releases-and-news-november-21.md)
  - Published: 2024-11-21
  - Last Modified: 2024-11-21
  - Excerpt: In China, an AI-powered robot autonomously convinced 12 other robots to walk off the job over work conditions.
- [AI readiness checklist: 7 key steps to a successful integration](https://martech.org/ai-readiness-checklist-7-key-steps-to-a-successful-integration.md)
  - Published: 2024-11-21
  - Last Modified: 2024-11-21
  - Excerpt: What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.
- [Zeta stock rebounds after detailed report rebuttal](https://martech.org/zeta-stock-rebounds-after-detailed-report-rebuttal.md)
  - Published: 2024-11-21
  - Last Modified: 2024-11-21
  - Excerpt: The AI marketing cloud provider highlighted the accuracy of its financial statements and refuted claims of 'round tripping.'
- [SMS deliverability: What you need to know](https://martech.org/sms-deliverability-what-you-need-to-know.md)
  - Published: 2024-10-24
  - Last Modified: 2024-11-21
  - Excerpt: Take advantage of the profitable SMS messaging channel by ensuring deliverability through domain approval, compliance and a solid content strategy.
- [20241121 MT Brief](https://martech.org/20241121-mt-brief.md)
  - Published: 2024-11-21
  - Last Modified: 2024-11-20
  - Excerpt: Not available
- [5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration](https://martech.org/5-ways-to-integrate-linkedin-with-your-crm.md)
  - Published: 2024-11-19
  - Last Modified: 2024-11-20
  - Excerpt: Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can do it.
- [How to revolutionize your market segmentation with genAI](https://martech.org/how-to-revolutionize-your-market-segmentation-with-genai.md)
  - Published: 2024-11-07
  - Last Modified: 2024-11-20
  - Excerpt: This walkthrough shows you how to use multiple AI models to uncover hidden market opportunities.
- [How to streamline martech stack management using AirTable, Make and Slack](https://martech.org/how-to-streamline-martech-stack-management-using-airtable-make-and-slack.md)
  - Published: 2024-10-23
  - Last Modified: 2024-11-20
  - Excerpt: Discover an easy-to-use system to evaluate, collaborate, deploy and manage your martech stack in this walkthrough.
- [How to use AI and automation to organize your content marketing](https://martech.org/use-ai-automation-organize-content-marketing.md)
  - Published: 2024-11-20
  - Last Modified: 2024-11-20
  - Excerpt: Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized.
- [Google reshapes in-store shopping with AI-powered comparisons](https://martech.org/google-reshapes-in-store-shopping-with-ai-powered-comparisons.md)
  - Published: 2024-11-20
  - Last Modified: 2024-11-20
  - Excerpt: A click on the phone will give consumers shopping updates, including real-time price comparisons and local inventory searches.
- [How marketing data can make your performance review go from stress to success](https://martech.org/how-marketing-data-can-make-your-performance-review-go-from-stress-to-success.md)
  - Published: 2024-11-20
  - Last Modified: 2024-11-20
  - Excerpt: Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals.
- [Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing](https://martech.org/stop-killing-customer-engagement-with-assembly-line-marketing-embrace-position-less-marketing.md)
  - Published: 2024-11-20
  - Last Modified: 2024-11-19
  - Excerpt: Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints.
- [20241120 MT Brief](https://martech.org/20241120-mt-brief.md)
  - Published: 2024-11-20
  - Last Modified: 2024-11-19
  - Excerpt: Not available
- [DOJ seeks sale of Chrome in Google antitrust case](https://martech.org/doj-seeks-sale-of-chrome-in-google-antitrust-case.md)
  - Published: 2024-11-19
  - Last Modified: 2024-11-19
  - Excerpt: The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts.
- [5 ways B2B differs from B2C — and 3 ways they align](https://martech.org/5-ways-b2b-differs-from-b2c-and-3-ways-they-align.md)
  - Published: 2024-11-19
  - Last Modified: 2024-11-19
  - Excerpt: Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters.
- [Use conversion rate as your key email marketing metric](https://martech.org/use-conversion-rate-as-your-key-email-marketing-metric.md)
  - Published: 2024-11-18
  - Last Modified: 2024-11-18
  - Excerpt: Conversion rate is an under-utilized marketing metric. Here's how you can use it to understand and optimize list growth, engagement and bottom-line performance. 
- [20241119 MT Brief](https://martech.org/20241119-mt-brief.md)
  - Published: 2024-11-19
  - Last Modified: 2024-11-18
  - Excerpt: Not available
- [5 ways to use project management data to enhance operational best practices](https://martech.org/5-ways-to-use-project-management-data-to-enhance-operational-best-practices.md)
  - Published: 2024-11-18
  - Last Modified: 2024-11-18
  - Excerpt: Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth.
- [TikTok launches AI video generation tool for marketers](https://martech.org/tiktok-launches-ai-video-generation-tool-for-marketers.md)
  - Published: 2024-11-18
  - Last Modified: 2024-11-18
  - Excerpt: Symphony Creative Studio turns product descriptions or URLs into video clips.
- [Zeta to address financial accusations after stock price drops 34%](https://martech.org/zeta-to-address-financial-accusations-after-stock-price-drops-34.md)
  - Published: 2024-11-18
  - Last Modified: 2024-11-18
  - Excerpt: Short-seller's report charges AI marketing cloud provider with questionable accounting practices and running consent farms to collect data.
- [20241118 MT Brief](https://martech.org/20241118-mt-brief.md)
  - Published: 2024-11-18
  - Last Modified: 2024-11-15
  - Excerpt: Not available
- [How to grow your organic reach with behavioral analytics insights](https://martech.org/how-to-grow-your-organic-reach-with-behavioral-analytics-insights.md)
  - Published: 2024-11-15
  - Last Modified: 2024-11-15
  - Excerpt: Learn the key metrics, tools and strategies to unlock user behavior insights and create a more engaging site experience.
- [4 tips for helping your email marketing team stay organized](https://martech.org/4-tips-for-helping-your-email-marketing-team-stay-organized.md)
  - Published: 2024-11-15
  - Last Modified: 2024-11-15
  - Excerpt: Organization is the unsung hero of email marketing success, and it's especially important during the busiest times of the year.
- [How advanced customer journey analytics is shaping the future of engagement](https://martech.org/how-advanced-customer-journey-analytics-is-shaping-the-future-of-engagement.md)
  - Published: 2024-11-14
  - Last Modified: 2024-11-14
  - Excerpt: See how advanced customer journey analytics enables businesses to craft personalized experiences that meet modern customer expectations.
- [Marketers discuss their first-party data strategies](https://martech.org/marketers-discuss-their-first-party-data-strategies.md)
  - Published: 2024-11-15
  - Last Modified: 2024-11-14
  - Excerpt: First-party data is still critical to personalization and customer experience, whatever ends up happening to third-party cookies.
- [20241115 MT Brief](https://martech.org/20241115-mt-brief.md)
  - Published: 2024-11-15
  - Last Modified: 2024-11-14
  - Excerpt: Not available
- [Marketers link AI to revenue growth and plan to increase 2025 investments](https://martech.org/marketers-link-ai-to-revenue-growth-and-plan-to-increase-2025-investments.md)
  - Published: 2024-11-14
  - Last Modified: 2024-11-14
  - Excerpt: 95% of marketers plan to up AI investments next year, acknowledging AI is boosting revenue and essential for career advancement, a study from Invoca finds.
- [Why marketers must move from retention tactics to customer respect](https://martech.org/why-marketers-must-move-from-retention-tactics-to-customer-respect.md)
  - Published: 2024-11-14
  - Last Modified: 2024-11-14
  - Excerpt: Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty.
- [20241114 MT Brief](https://martech.org/20241114-mt-brief.md)
  - Published: 2024-11-14
  - Last Modified: 2024-11-13
  - Excerpt: Not available
- [DemandScience and Terminus merge, keeping data at the center of B2B marketing](https://martech.org/demandscience-terminus-merger.md)
  - Published: 2024-11-13
  - Last Modified: 2024-11-13
  - Excerpt: These are interesting times in B2B marketing, a crowded space with a loud debate around strategy.
- [How marketing leaders can transform marketing from a support function to a growth driver](https://martech.org/how-marketing-leaders-can-transform-marketing-from-a-support-function-to-a-growth-driver.md)
  - Published: 2024-11-13
  - Last Modified: 2024-11-13
  - Excerpt: Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen?
- [Sinch introduces RCS features in Customer Dashboard](https://martech.org/sinch-introduces-rcs-features-in-customer-dashboard.md)
  - Published: 2024-11-13
  - Last Modified: 2024-11-13
  - Excerpt: Following the iOS 18 update, many more phones have RCS. Now marketers can reach these users with rich content.
- [How autonomous AI pipelines will transform marketing campaigns](https://martech.org/how-autonomous-ai-pipelines-will-transform-marketing-campaigns.md)
  - Published: 2024-11-13
  - Last Modified: 2024-11-13
  - Excerpt: AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and their future?
- [Get ready for 2025 with insights from industry leaders](https://martech.org/get-ready-for-2025-with-insights-from-industry-leaders.md)
  - Published: 2024-11-13
  - Last Modified: 2024-11-13
  - Excerpt: The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.
- [20241113 MT Brief](https://martech.org/20241113-mt-brief.md)
  - Published: 2024-11-13
  - Last Modified: 2024-11-12
  - Excerpt: Not available
- [Why your marketing team needs training, not just tech, in the age of AI](https://martech.org/why-your-marketing-team-needs-training-not-just-tech-in-the-age-of-ai.md)
  - Published: 2024-11-12
  - Last Modified: 2024-11-12
  - Excerpt: AI promises big wins, but tools alone won’t get you there. It’s your team’s skills and adaptability that truly unlock AI’s potential.
- [Consumers are underwhelmed by AI experiences](https://martech.org/consumers-are-underwhelmed-by-ai-experiences.md)
  - Published: 2024-11-12
  - Last Modified: 2024-11-12
  - Excerpt: Less than a third of consumers believe AI-powered experiences meet their expectations and 40% are skeptical about it, according to a new Lippincott study.
- [20241112 MT Brief](https://martech.org/20241112-mt-brief.md)
  - Published: 2024-11-12
  - Last Modified: 2024-11-11
  - Excerpt: Not available
- [20241111 MT Brief](https://martech.org/20241111-mt-brief.md)
  - Published: 2024-11-11
  - Last Modified: 2024-11-11
  - Excerpt: Not available
- [Why generational stereotypes are failing marketers and how to move past labels](https://martech.org/why-generational-stereotypes-are-failing-marketers-and-how-to-move-past-labels.md)
  - Published: 2024-11-11
  - Last Modified: 2024-11-11
  - Excerpt: Stereotypes limit real market understanding and the benefits of a nuanced approach. Here’s what to do instead.
- [How to use post-campaign data to make your marketing better](https://martech.org/how-to-use-post-campaign-data-to-make-your-marketing-better.md)
  - Published: 2024-11-08
  - Last Modified: 2024-11-11
  - Excerpt: Use post-campaign data to improve future marketing efforts by ensuring complete analysis, eliminating biases and implementing feedback loops.
- [Picking a marketing performance management platform: Best of the MarTechBot](https://martech.org/picking-a-marketing-performance-management-platform-best-of-the-martechbot.md)
  - Published: 2024-11-11
  - Last Modified: 2024-11-11
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Selecting the right MPM platform to launch a new product.
- [What did marketers and marketing ops professionals learn in 2024?](https://martech.org/what-did-marketers-and-marketing-ops-professionals-learn-in-2024.md)
  - Published: 2024-11-11
  - Last Modified: 2024-11-11
  - Excerpt: From new uses of AI to a closer eye on email deliverability, 2024 brought opportunities for marketers to expand their knowledge and grow.
- [The execution team’s role in a martech center of excellence](https://martech.org/the-execution-teams-role-in-a-martech-center-of-excellence.md)
  - Published: 2024-11-11
  - Last Modified: 2024-11-11
  - Excerpt: See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences.
- [20241108 MT Brief](https://martech.org/20241108-mt-brief.md)
  - Published: 2024-11-08
  - Last Modified: 2024-11-08
  - Excerpt: Not available
- [Maximizing your B2B paid media ROI with alternative platforms](https://martech.org/maximizing-your-b2b-paid-media-roi-with-alternative-platforms.md)
  - Published: 2024-11-08
  - Last Modified: 2024-11-08
  - Excerpt: Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results.
- [How managed WordPress hosting can level up your SEO](https://martech.org/how-managed-wordpress-hosting-can-level-up-your-seo.md)
  - Published: 2024-11-13
  - Last Modified: 2024-11-07
  - Excerpt: Search engines like websites that are fast, secure and reliable.
- [Is product-led growth a GTM silver bullet?](https://martech.org/is-product-led-growth-a-gtm-silver-bullet.md)
  - Published: 2024-11-07
  - Last Modified: 2024-11-07
  - Excerpt: A renewed interest in this GTM motion comes against the backdrop of faltering traditional B2B strategies.
- [The 14 HubSpot updates from October 2024 you don’t want to miss](https://martech.org/14-top-hubspot-updates-from-october-2024.md)
  - Published: 2024-11-06
  - Last Modified: 2024-11-07
  - Excerpt: We’ve distilled HubSpot’s 92 updates for October into the 14 most impactful changes for managers and admins.
- [Why B2B CMOs are frustrated with ABM platforms](https://martech.org/why-b2b-cmos-are-frustrated-with-abm-platforms.md)
  - Published: 2024-11-07
  - Last Modified: 2024-11-07
  - Excerpt: Unsure about your ABM platform's value? Learn the pitfalls, from high costs to cross-department challenges, and explore agile alternatives.
- [AI-powered martech news and releases: November 7](https://martech.org/ai-powered-martech-news-and-releases-november-7.md)
  - Published: 2024-11-07
  - Last Modified: 2024-11-07
  - Excerpt: AI is beginning to add its power to the challenging marketing attribution space.
- [20241107 MT Brief](https://martech.org/20241107-mt-brief.md)
  - Published: 2024-11-07
  - Last Modified: 2024-11-06
  - Excerpt: Not available
- [What makes content go viral, backed by research](https://martech.org/what-makes-content-go-viral-backed-by-research.md)
  - Published: 2024-11-06
  - Last Modified: 2024-11-06
  - Excerpt: Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.
- [How TikTok is transforming brand advertising](https://martech.org/how-tiktok-is-transforming-brand-advertising.md)
  - Published: 2024-11-06
  - Last Modified: 2024-11-06
  - Excerpt: Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into a must-have marketing platform.
- [Balancing storytelling, culture, martech and AI for long-term profitability](https://martech.org/balancing-storytelling-culture-martech-and-ai-for-long-term-profitability.md)
  - Published: 2024-11-06
  - Last Modified: 2024-11-06
  - Excerpt: See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes.
- [20241106 MT Brief](https://martech.org/20241106-mt-brief.md)
  - Published: 2024-11-06
  - Last Modified: 2024-11-05
  - Excerpt: Not available
- [3 must-send emails to maximize your Black Friday campaign](https://martech.org/3-must-send-emails-to-maximize-your-black-friday-campaign.md)
  - Published: 2024-11-05
  - Last Modified: 2024-11-05
  - Excerpt: Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year.
- [Can attention really drive campaign success?](https://martech.org/can-attention-really-drive-campaign-success.md)
  - Published: 2024-11-05
  - Last Modified: 2024-11-05
  - Excerpt: Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution are also crucial.
- [Branding phone calls improves customer trust](https://martech.org/branding-phone-calls-improves-customer-trust.md)
  - Published: 2024-11-05
  - Last Modified: 2024-11-05
  - Excerpt: Including rich content on a phone call, like the company name and logo, makes people more likely to answer.
- [20241105 MT Brief](https://martech.org/20241105-mt-brief.md)
  - Published: 2024-11-05
  - Last Modified: 2024-11-04
  - Excerpt: Not available
- [Why B2B marketing must adopt B2C tactics](https://martech.org/why-b2b-marketing-must-adopt-b2c-tactics.md)
  - Published: 2024-11-04
  - Last Modified: 2024-11-04
  - Excerpt: Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals.
- [Transition to a career in martech: Best of the MarTechBot](https://martech.org/transition-to-a-career-in-martech-best-of-the-martechbot.md)
  - Published: 2024-11-04
  - Last Modified: 2024-11-04
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Skills that translate to martech roles.
- [3 tips for cutting through the DTC noise with marketing data ](https://martech.org/3-tips-for-cutting-through-the-dtc-noise-with-marketing-data.md)
  - Published: 2024-11-04
  - Last Modified: 2024-11-04
  - Excerpt: Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling.
- [What is personalized marketing and how is it used today?](https://martech.org/what-is-personalized-marketing-and-how-is-it-used-today.md)
  - Published: 2024-10-09
  - Last Modified: 2024-11-04
  - Excerpt: How personalization tactics can transform campaigns, plus the future of personalization in a time of increasing privacy concerns.
- [20241104 MT Brief](https://martech.org/20241104-mt-brief.md)
  - Published: 2024-11-04
  - Last Modified: 2024-11-01
  - Excerpt: Not available
- [Pega unveils latest Infinity platform](https://martech.org/pega-unveils-latest-infinity-platform.md)
  - Published: 2024-11-01
  - Last Modified: 2024-11-01
  - Excerpt: Pega's genAI, decisioning, sales and service news makes good on promises from this year's PegaWorld.
- [Why account-based expansion is B2B’s next growth lever](https://martech.org/why-account-based-expansion-is-b2bs-next-growth-lever.md)
  - Published: 2024-11-01
  - Last Modified: 2024-11-01
  - Excerpt: Struggling with rising acquisition costs? Unlock hidden revenue by shifting your ABM approach to focus on account-based expansion.
- [Why starting small with AI pilots before scaling is a mistake](https://martech.org/why-starting-small-with-ai-pilots-before-scaling-is-a-mistake.md)
  - Published: 2024-11-01
  - Last Modified: 2024-11-01
  - Excerpt: AI pilots sound low risk, but starting small can delay ROI and cause fragmentation. Here’s what to do instead to drive real results.
- [New horizons for data-driven direct mail marketing](https://martech.org/new-horizons-for-data-driven-direct-mail-marketing.md)
  - Published: 2024-10-31
  - Last Modified: 2024-11-01
  - Excerpt: The way direct mail combines digital with, well, mail can look like the way CTV combines digital with, yes, TV. And the ROI is still good, marketers say.
- [How search analytics can tailor messaging and maximize performance](https://martech.org/how-search-analytics-can-tailor-messaging-and-maximize-performance.md)
  - Published: 2024-10-31
  - Last Modified: 2024-11-01
  - Excerpt: Organic search insights go beyond keywords. Use them to uncover consumer needs, tailor messaging and enhance marketing across channels.
- [What’s next for Google’s third-party cookie saga?](https://martech.org/whats-next-for-googles-third-party-cookie-saga.md)
  - Published: 2024-11-01
  - Last Modified: 2024-11-01
  - Excerpt: A conversation with Konrad Feldman, CEO and co-founder of Quantcast, about where the cookie saga goes from here.
- [ChatGPT search officially launches](https://martech.org/chatgpt-search-officially-launches.md)
  - Published: 2024-10-31
  - Last Modified: 2024-11-01
  - Excerpt: OpenAI is beginning its long-awaited ChatGPT search product – with a wider rollout in the coming months.
- [20241101 MT Brief](https://martech.org/20241101-mt-brief.md)
  - Published: 2024-11-01
  - Last Modified: 2024-10-31
  - Excerpt: Not available
- [This is what the ‘typical’ martech replacement looks like](https://martech.org/typical-martech-replacement.md)
  - Published: 2024-10-31
  - Last Modified: 2024-10-31
  - Excerpt: It starts with managers looking for new features and ends three to six months later with a new tool for the team.
- [AI-powered martech news and releases: October 31](https://martech.org/ai-powered-martech-news-and-releases-october-31.md)
  - Published: 2024-10-31
  - Last Modified: 2024-10-31
  - Excerpt: Do customers trust AI? 60% said yes in one survey, but 52% are worried about it in another survey. Do they trust companies with AI? Not much.
- [How genAI can fill the trust gap for brands](https://martech.org/how-genai-can-fill-the-trust-gap-for-brands.md)
  - Published: 2024-10-31
  - Last Modified: 2024-10-31
  - Excerpt: Brands like Saks are using genAI to build trust and improve customer experience transparently.
- [How to use generative AI to reduce friction and convert car buyers](https://martech.org/how-to-use-generative-ai-to-reduce-friction-and-convert-car-buyers.md)
  - Published: 2024-10-31
  - Last Modified: 2024-10-31
  - Excerpt: See how AI-driven pre-approvals break down barriers in auto finance, creating a secure and accessible loan experience for Hispanic consumers.
- [Beyond the funnel: A new approach to content marketing](https://martech.org/beyond-the-funnel-a-new-approach-to-content-marketing.md)
  - Published: 2024-10-30
  - Last Modified: 2024-10-30
  - Excerpt: B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins.
- [Get more out of your webinars and virtual events with 24/7 engagement](https://martech.org/get-more-out-of-your-webinars-and-virtual-events-with-24-7-engagement.md)
  - Published: 2024-10-30
  - Last Modified: 2024-10-30
  - Excerpt: Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy.
- [Is it time to clean out your martech stack?](https://martech.org/is-it-time-to-clean-out-your-martech-stack.md)
  - Published: 2024-10-30
  - Last Modified: 2024-10-30
  - Excerpt: Conduct a thorough audit of your martech use right now and subsequent annual audits will be that much easier. Here's how.
- [Modern email marketing: Data privacy, bulk email restrictions and more](https://martech.org/modern-email-marketing-data-privacy-bulk-email-restrictions-and-more.md)
  - Published: 2024-04-30
  - Last Modified: 2024-10-30
  - Excerpt: From the Spring 2024 MarTech Conference, our experts lead a lively discussion about email marketing.
- [Understanding customer identity without third-party cookies](https://martech.org/understanding-customer-identity-without-third-party-cookies.md)
  - Published: 2024-05-07
  - Last Modified: 2024-10-30
  - Excerpt: Angelina Eng from the IAB and Ken Zachmann, CEO, Diverge Digital Media, discuss issues around customer identity without third-party cookies
- [20241031 MT Brief](https://martech.org/20241031-mt-brief.md)
  - Published: 2024-10-31
  - Last Modified: 2024-10-30
  - Excerpt: Not available
- [How AI impacts the customer experience, when it’s done well](https://martech.org/how-ai-impacts-the-customer-experience-when-its-done-well.md)
  - Published: 2024-05-14
  - Last Modified: 2024-10-30
  - Excerpt: This insightful conversation about the current uses and future applications of AI in marketing was recorded at the Spring 2024 MarTech Conference.
- [Getting the most out of your martech applications](https://martech.org/getting-the-most-out-of-your-martech-applications.md)
  - Published: 2024-05-28
  - Last Modified: 2024-10-30
  - Excerpt: With budgets tight, marketers need to show return on their martech spend.
- [Demand gen vs. lead gen: Have we reached a final verdict?](https://martech.org/demand-gen-vs-lead-gen-have-we-reached-a-final-verdict.md)
  - Published: 2024-06-04
  - Last Modified: 2024-10-30
  - Excerpt: A report from HockeyStack says a demand generation strategy is superior to lead generation. We talked with the author to find out why.
- [What CX leaders do that laggards don’t](https://martech.org/what-cx-leaders-do-that-laggards-dont.md)
  - Published: 2024-07-31
  - Last Modified: 2024-10-30
  - Excerpt: We spent 10 minutes discussing the latest research on customer experience with Holden Bale, Global Head of Experience & Commerce at Merkle.
- [What are marketers’ investment priorities as 2024 winds down?](https://martech.org/marketers-investment-priorities-2025.md)
  - Published: 2024-10-10
  - Last Modified: 2024-10-30
  - Excerpt: We spoke with Juliette Aiken, CMO of Dotdigital, about the investment priorities CMOs identified in the company’s CMO Tracker survey.
- [What’s the role of marketing in a crisis?](https://martech.org/whats-the-role-of-marketing-in-a-crisis.md)
  - Published: 2024-10-18
  - Last Modified: 2024-10-30
  - Excerpt: Jessica Shapiro, CMO of LiveRamp, shares her thoughts on why marketing should lead the response in times of crisis.
- [Making sense of the $3 billion market for B2B marketing data](https://martech.org/making-sense-of-the-3-billion-market-for-b2b-marketing-data.md)
  - Published: 2024-10-25
  - Last Modified: 2024-10-30
  - Excerpt: How are B2B marketers using all of this data? Where do they get it? How do they choose data providers? Let's get some answers.
- [The biggest ideal customer profile mistakes businesses make — and how to fix them](https://martech.org/the-biggest-ideal-customer-profile-mistakes-businesses-make-and-how-to-fix-them.md)
  - Published: 2024-10-30
  - Last Modified: 2024-10-30
  - Excerpt: Beyond customers, you have payers, deciders and users. Avoid costly targeting mistakes by focusing on the right roles and profitability.
- [20241030 MT Brief](https://martech.org/20241030-mt-brief.md)
  - Published: 2024-10-30
  - Last Modified: 2024-10-29
  - Excerpt: Not available
- [20241029 MT Brief](https://martech.org/20241029-mt-brief-2.md)
  - Published: 2024-10-29
  - Last Modified: 2024-10-29
  - Excerpt: Not available
- [Political ad spending shifts regional CTV costs for brands](https://martech.org/political-ad-spending-shifts-regional-ctv-costs-for-brands.md)
  - Published: 2024-10-29
  - Last Modified: 2024-10-29
  - Excerpt: As national advertisers divert spending to non-swing states, regional advertisers get some relief.
- [5 ways to jump start AI adoption](https://martech.org/5-ways-jump-start-ai-adoption.md)
  - Published: 2024-10-29
  - Last Modified: 2024-10-29
  - Excerpt: Marketers must bridge the gap between rapid AI advancements and lagging adoption — or risk being left behind.
- [How content is critical to a winning ecommerce strategy](https://martech.org/how-content-is-critical-to-a-winning-ecommerce-strategy.md)
  - Published: 2024-10-29
  - Last Modified: 2024-10-29
  - Excerpt: Get winning strategies for product discovery, driving traffic, and personalization
- [12 ways to use a customer data platform](https://martech.org/12-ways-to-use-a-customer-data-platform.md)
  - Published: 2024-10-29
  - Last Modified: 2024-10-29
  - Excerpt: Sure, your CDP can sit at the center of your martech stack and be a centralized hub for data and reporting. But it can also do so much more.
- [5 steps to marketing innovation with creative problem-solving](https://martech.org/5-steps-to-marketing-innovation-with-creative-problem-solving.md)
  - Published: 2024-10-29
  - Last Modified: 2024-10-29
  - Excerpt: Break free from boring ideas with these actionable steps to spark innovation and solve marketing problems.
- [20241029 MT Brief](https://martech.org/20241029-mt-brief.md)
  - Published: 2024-10-29
  - Last Modified: 2024-10-28
  - Excerpt: Not available
- [When and how to use images in B2B emails](https://martech.org/when-and-how-to-use-images-in-b2b-emails.md)
  - Published: 2024-10-28
  - Last Modified: 2024-10-28
  - Excerpt: Creative ideas to balance visuals with functionality in your B2B emails — even in Outlook-dominated inboxes.
- [What an honest MOps job posting looks like](https://martech.org/what-an-honest-mops-job-posting-looks-like.md)
  - Published: 2024-10-28
  - Last Modified: 2024-10-28
  - Excerpt: Martech roles demand both creativity and logic. This honest take on MOps job postings illustrates the complexities and contradictions.
- [Why is the IAB suing to block the FTC rule making it easier to cancel subscriptions?](https://martech.org/why-is-the-iab-suing-to-block-the-ftc-rule-making-it-easier-to-cancel-subscriptions.md)
  - Published: 2024-10-28
  - Last Modified: 2024-10-28
  - Excerpt: The IAB's unprecedented decision to sue may have as much to do with a radically changed legal landscape as with the merits of the case.
- [Reaching consumers in the age of AI: What you need to know about search and social media](https://martech.org/reaching-consumers-in-the-age-of-ai-what-you-need-to-know-about-search-and-social-media.md)
  - Published: 2024-10-28
  - Last Modified: 2024-10-28
  - Excerpt: Search still reigns supreme with consumers, but the cracks are showing as younger demographics increasingly use social media.
- [How to develop a customer marketing strategy from scratch with Google Gemini](https://martech.org/how-a-free-ai-tool-will-help-you-develop-a-customer-marketing-strategy.md)
  - Published: 2024-10-25
  - Last Modified: 2024-10-28
  - Excerpt: Mining customer data for insights, and turning those insights into actions, is easier than ever before.
- [20241028 MT Brief](https://martech.org/20241028-mt-brief.md)
  - Published: 2024-10-28
  - Last Modified: 2024-10-25
  - Excerpt: Not available
- [Composability has arrived, says MessageGears](https://martech.org/composability-has-arrived-says-messagegears.md)
  - Published: 2024-10-25
  - Last Modified: 2024-10-25
  - Excerpt: Let's take a close look at the claim that composable CDPs are here to stay.
- [Why you’re probably underutilizing email sequences](https://martech.org/why-youre-probably-underutilizing-email-sequences.md)
  - Published: 2024-10-25
  - Last Modified: 2024-10-25
  - Excerpt: Go beyond cold outreach with email sequences. Automate follow-ups, reminders and more to keep your audience engaged.
- [A marketer’s guide to implementing generative AI](https://martech.org/a-marketers-guide-to-implementing-generative-ai.md)
  - Published: 2024-10-25
  - Last Modified: 2024-10-25
  - Excerpt: Actionable insights for adopting genAI in marketing, from establishing a cross-functional AI council to improving data governance.
- [6 outdated AI marketing trends you should retire in 2025](https://martech.org/6-outdated-ai-marketing-trends-you-should-retire-in-2025.md)
  - Published: 2024-10-28
  - Last Modified: 2024-10-25
  - Excerpt: As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.
- [20241024 MT Brief](https://martech.org/20241024-mt-brief-2.md)
  - Published: 2024-10-24
  - Last Modified: 2024-10-24
  - Excerpt: Not available
- [AI-powered martech news and releases: October 24](https://martech.org/ai-powered-martech-news-and-releases-october-24.md)
  - Published: 2024-10-24
  - Last Modified: 2024-10-24
  - Excerpt: 77% of U.S. workers say they don't know how to use their new AI tools, according to a new report.
- [Marketers should make time for time management](https://martech.org/marketers-should-make-time-for-time-management.md)
  - Published: 2024-10-24
  - Last Modified: 2024-10-24
  - Excerpt: Prioritize your health alongside campaign goals to improve your personal wellness and professional productivity.
- [Your audience isn’t who you think — AI knows better](https://martech.org/your-audience-isnt-who-you-think-ai-knows-better.md)
  - Published: 2024-10-29
  - Last Modified: 2024-10-24
  - Excerpt: How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.
- [Unlock the real value of genAI in martech](https://martech.org/unlock-the-real-value-of-genai-in-martech.md)
  - Published: 2024-10-24
  - Last Modified: 2024-10-24
  - Excerpt: Learn which generative AI solutions deliver tangible martech results — boosting efficiency and scaling operations effectively.
- [How to align teams early with a strategic event workshop](https://martech.org/how-to-align-teams-early-with-a-strategic-event-workshop.md)
  - Published: 2024-10-21
  - Last Modified: 2024-10-24
  - Excerpt: Make your next event a cohesive, company-wide success. This framework aligns teams, builds momentum and drives measurable outcomes.
- [20241024 MT Brief](https://martech.org/20241024-mt-brief.md)
  - Published: 2024-10-24
  - Last Modified: 2024-10-23
  - Excerpt: Not available
- [Google Performance Max gets new AI-powered video creation, asset testing](https://martech.org/google-performance-max-gets-new-ai-powered-video-creation-asset-testing.md)
  - Published: 2024-10-23
  - Last Modified: 2024-10-23
  - Excerpt: Company integrates advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities.
- [The service model evolving around CDPs](https://martech.org/the-service-model-evolving-around-cdps.md)
  - Published: 2024-10-22
  - Last Modified: 2024-10-23
  - Excerpt: CDPs are adding new capabilities and finding new uses across the organization. Getting the most from them may mean looking beyond the vendor.
- [M&A activity increases in martech sector, while investment, new products slow down](https://martech.org/ma-activity-increases-in-martech-sector-while-investment-new-products-slow-down.md)
  - Published: 2024-10-23
  - Last Modified: 2024-10-23
  - Excerpt: New martech product releases were down from Q2, but up year over year, according to CabinetM’s Q3 2024 MarTech Innovation Report.
- [Discounts and election fatigue: What to expect for the holidays](https://martech.org/discounts-and-election-fatigue-what-to-expect-for-the-holidays.md)
  - Published: 2024-10-22
  - Last Modified: 2024-10-22
  - Excerpt: A somewhat under-performing Amazon Prime event won’t dampen expectations for big revenues this holiday season.
- [How to revamp your lead scoring strategy for 2025](https://martech.org/how-to-revamp-your-lead-scoring-strategy-for-2025.md)
  - Published: 2024-10-22
  - Last Modified: 2024-10-22
  - Excerpt: Enhance your model using engagement and demographic insights, company attributes and negative scoring to focus on high-value leads.
- [Salesforce unveils integrated ecommerce storefronts](https://martech.org/salesforce-unveils-integrated-ecommerce-storefronts.md)
  - Published: 2024-10-22
  - Last Modified: 2024-10-22
  - Excerpt: Salesforce Starter and Pro Suites now have ecommerce storefront capabilities alongside marketing, sales and service.
- [Use AI to supercharge your ABM campaigns](https://martech.org/use-ai-to-supercharge-your-abm-campaigns.md)
  - Published: 2024-10-22
  - Last Modified: 2024-10-22
  - Excerpt: Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.
- [20241023 MT Brief](https://martech.org/20241023-mt-brief.md)
  - Published: 2024-10-23
  - Last Modified: 2024-10-22
  - Excerpt: Not available
- [The age of personalization: How to prepare when nobody’s prepared](https://martech.org/the-age-of-personalization-how-to-prepare-when-nobodys-prepared.md)
  - Published: 2024-10-23
  - Last Modified: 2024-10-21
  - Excerpt: Marketing personalization has never been more important, yet companies are struggling to implement the right strategies.
- [20241022 MT Brief](https://martech.org/20241022-mt-brief.md)
  - Published: 2024-10-22
  - Last Modified: 2024-10-21
  - Excerpt: Not available
- [Google shakes up ad auction dynamics for holiday shopping](https://martech.org/google-shakes-up-ad-auction-dynamics-for-holiday-shopping.md)
  - Published: 2024-10-21
  - Last Modified: 2024-10-21
  - Excerpt: Changes to PMax and Standard Shopping campaigns require advertisers to adjust strategies during this holiday shopping season.
- [Who really owns your data? Protecting your business from agency lock-in](https://martech.org/who-really-owns-your-data-protecting-your-business-from-agency-lock-in.md)
  - Published: 2024-10-21
  - Last Modified: 2024-10-21
  - Excerpt: Don’t let agencies hold your data hostage. Take control of your business’s analytics accounts and marketing data before it’s too late.
- [20241021 MT Brief](https://martech.org/20241021-mt-brief.md)
  - Published: 2024-10-21
  - Last Modified: 2024-10-18
  - Excerpt: Not available
- [Compare top marketing automation platforms: A guide for new users and potential upgraders](https://martech.org/compare-top-marketing-automation-platforms-a-guide-for-new-users-and-potential-upgraders.md)
  - Published: 2024-10-18
  - Last Modified: 2024-10-18
  - Excerpt: Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
- [3 critical steps for creating content that converts](https://martech.org/3-critical-steps-for-creating-content-that-converts.md)
  - Published: 2024-10-18
  - Last Modified: 2024-10-18
  - Excerpt: Content that drives conversion: frictionless offers, bite-sized asks and valuable tradeoffs.
- [3 marketing use cases for generative AI that aren’t copywriting](https://martech.org/3-marketing-use-cases-for-generative-ai-that-arent-copywriting.md)
  - Published: 2024-10-18
  - Last Modified: 2024-10-18
  - Excerpt: Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven visuals.
- [How to achieve operational maturity in marketing with a multishoring talent approach](https://martech.org/how-to-achieve-operational-maturity-in-marketing-with-a-multishoring-talent-approach.md)
  - Published: 2024-10-17
  - Last Modified: 2024-10-18
  - Excerpt: Balancing onshore, nearshore and offshore solutions allows marketing teams to drive efficiency and brand consistency across global markets.
- [How brands can turn the political ad blitz into an advantage](https://martech.org/amid-political-ad-blitz-brands-can-hack-the-media-landscape.md)
  - Published: 2024-09-18
  - Last Modified: 2024-10-17
  - Excerpt: Stay ahead of the political ad wave with AI-Powered Precision
- [20241018 MT Brief](https://martech.org/20241018-mt-brief.md)
  - Published: 2024-10-18
  - Last Modified: 2024-10-17
  - Excerpt: Not available
- [AI-powered martech news and releases: October 17](https://martech.org/ai-powered-martech-news-and-releases-october-17.md)
  - Published: 2024-10-17
  - Last Modified: 2024-10-17
  - Excerpt: Can AI solve the growing problem of widespread loneliness in society? The market certainly seems to think so.
- [How to build customer trust through data transparency](https://martech.org/how-to-build-customer-trust-through-data-transparency.md)
  - Published: 2024-10-17
  - Last Modified: 2024-10-17
  - Excerpt: Would the bold step of complete data transparency change the conversation around data privacy and consent?
- [About MarTech.org](https://martech.org/about-martech-org.md)
  - Published: 2022-10-11
  - Last Modified: 2024-10-17
  - Excerpt: Not available
- [7 creative email automations for non-ecommerce brands](https://martech.org/7-creative-email-automations-for-non-ecommerce-brands.md)
  - Published: 2024-10-16
  - Last Modified: 2024-10-16
  - Excerpt: Learn automation strategies that work for B2B and CPG brands, from personalized welcome series to post-purchase review requests.
- [How AI and ML bridge the attribution disconnect across marketing channels](https://martech.org/how-ai-and-ml-bridge-the-attribution-disconnect-across-marketing-channels.md)
  - Published: 2024-10-16
  - Last Modified: 2024-10-16
  - Excerpt: Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI.
- [IAB Tech Lab releases protocol for private sharing of conversion data](https://martech.org/iab-tech-lab-releases-protocol-for-private-sharing-of-conversion-data.md)
  - Published: 2024-10-16
  - Last Modified: 2024-10-16
  - Excerpt: IAB Tech Lab is inviting your feedback on ADMaP, a new protocol for sharing exposure and conversion data while securing privacy.
- [One-third of SMBs are looking to new martech to target customers](https://martech.org/one-third-of-smbs-are-looking-to-new-martech-to-target-customers.md)
  - Published: 2024-10-16
  - Last Modified: 2024-10-16
  - Excerpt: Three-quarters of SMBs are adopting or considering new martech solutions over increasing concerns about engaging new and existing customers.
- [20241017 MT Brief](https://martech.org/20241017-mt-brief.md)
  - Published: 2024-10-17
  - Last Modified: 2024-10-16
  - Excerpt: Not available
- [Semrush acquires Third Door Media, including MarTech](https://martech.org/semrush-acquires-third-door-media-including-martech.md)
  - Published: 2024-10-16
  - Last Modified: 2024-10-16
  - Excerpt: Leading SaaS platform Semrush acquired MarTech, MarTech Conference and all of our sibling publications.
- [The ultimate consent strategy for maximizing customer opt-ins](https://martech.org/the-ultimate-consent-strategy-for-maximizing-customer-opt-ins.md)
  - Published: 2024-10-16
  - Last Modified: 2024-10-16
  - Excerpt: Don’t miss this opportunity to move beyond compliance and build a consent strategy that maximizes customer opt-ins and strengthens user trust.
- [Why marketers need to master capability assessment and tool procurement](https://martech.org/why-marketers-need-to-master-capability-assessment-and-tool-procurement.md)
  - Published: 2024-10-15
  - Last Modified: 2024-10-15
  - Excerpt: With these competencies, marketers can align martech tools with business needs, optimize data flow and enhance customer engagement.
- [How customer-centric marketing fuels long-term success](https://martech.org/how-customer-centric-marketing-fuels-long-term-success.md)
  - Published: 2024-10-15
  - Last Modified: 2024-10-15
  - Excerpt: Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect your reputation.
- [20241016 MT Brief](https://martech.org/20241016-mt-brief.md)
  - Published: 2024-10-16
  - Last Modified: 2024-10-15
  - Excerpt: Not available
- [Declining customer feedback and loyalty, growing AI skepticism](https://martech.org/declining-customer-feedback-and-loyalty-growing-ai-skepticism.md)
  - Published: 2024-10-15
  - Last Modified: 2024-10-15
  - Excerpt: The state of today's consumer? Upset by negative experiences — but staying silent about them too.
- [A closer look at October 2024 Adobe Marketo Engage release](https://martech.org/a-closer-look-at-october-2024-adobe-marketo-engage-release.md)
  - Published: 2024-10-15
  - Last Modified: 2024-10-15
  - Excerpt: See why these seven updates to Adobe Marketo Engage could be a win for your team.
- [20241015 MT Brief](https://martech.org/20241015-mt-brief.md)
  - Published: 2024-10-15
  - Last Modified: 2024-10-14
  - Excerpt: Not available
- [Improving marketing operations performance: Best of the MarTechBot](https://martech.org/improving-marketing-operations-performance-best-of-the-martechbot.md)
  - Published: 2024-10-14
  - Last Modified: 2024-10-14
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Top ways to improve marketing operations.
- [How to move beyond performative segmentation and embrace authenticity](https://martech.org/how-to-move-beyond-performative-segmentation-and-embrace-authenticity.md)
  - Published: 2024-10-14
  - Last Modified: 2024-10-14
  - Excerpt: Embrace values-driven segmentation and remain authentic in the face of social and political complexities.
- [Stop insulting your audience with this email behavior](https://martech.org/stop-insulting-your-audience-with-this-email-behavior.md)
  - Published: 2024-10-14
  - Last Modified: 2024-10-14
  - Excerpt: Image-only emails can harm your customer relationships. Here's why you should stop sending them and what to do instead.
- [Features drive marketers to replace martech, but cost is top of mind for new apps](https://martech.org/features-drive-marketers-to-replace-martech-but-cost-is-top-of-mind-for-new-apps.md)
  - Published: 2024-09-25
  - Last Modified: 2024-10-14
  - Excerpt: A look at the highlights of the 2024 MarTech Replacement Survey.
- [What the LinkedIn debate over a HockeyStack report says about B2B marketing](https://martech.org/what-the-linkedin-debate-over-a-hockeystack-report-says-about-b2b-marketing.md)
  - Published: 2024-10-11
  - Last Modified: 2024-10-14
  - Excerpt: There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’
- [Canva reverses price hike for loyal customers](https://martech.org/canva-reverses-price-hike-for-loyal-customers.md)
  - Published: 2024-10-14
  - Last Modified: 2024-10-11
  - Excerpt: Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the earlier pricing plan is back for them.
- [20241014 MT Brief](https://martech.org/20241014-mt-brief.md)
  - Published: 2024-10-14
  - Last Modified: 2024-10-11
  - Excerpt: Not available
- [Zeta Global to acquire LiveIntent](https://martech.org/zeta-global-to-acquire-liveintent.md)
  - Published: 2024-10-11
  - Last Modified: 2024-10-11
  - Excerpt: Marketing clouds float together as Zeta Global unveils the acquisition of LiveIntent.
- [Does your marketing team have a martech problem or a data problem?](https://martech.org/does-your-marketing-team-have-a-martech-problem-or-a-data-problem.md)
  - Published: 2024-10-11
  - Last Modified: 2024-10-11
  - Excerpt: Two surveys show data is very much on the mind of marketers when they think about their martech stack.
- [Prime Big Deal Days kicks off holidays with slow start](https://martech.org/prime-big-deal-days-kicks-off-holidays-with-slow-start.md)
  - Published: 2024-10-10
  - Last Modified: 2024-10-11
  - Excerpt: Storms in Southeast impact U.S. traffic and sales for two-day October event. Value-added services and pricing remain key holiday strategies.
- [How to unlock the power of personalization through edge computing](https://martech.org/how-to-unlock-the-power-of-personalization-through-edge-computing.md)
  - Published: 2024-10-11
  - Last Modified: 2024-10-11
  - Excerpt: Deliver hyper-personalized experiences by processing customer data instantly, creating seamless interactions right when they matter most.
- [Learn the anatomy of a martech center of excellence](https://martech.org/learn-the-anatomy-of-a-martech-center-of-excellence.md)
  - Published: 2024-10-10
  - Last Modified: 2024-10-10
  - Excerpt: Get to know the key teams and competencies needed to build a thriving martech COE that drives innovation and strategic impact.
- [Oracle aims to automate the complete customer service lifecycle](https://martech.org/oracle-aims-to-automate-the-complete-customer-service-lifecycle.md)
  - Published: 2024-10-10
  - Last Modified: 2024-10-10
  - Excerpt: AI here, there and everywhere in customer service, heading in the direction of complete automation. That's the Oracle Service vision.
- [20241011 MT Brief](https://martech.org/20241011-mt-brief.md)
  - Published: 2024-10-11
  - Last Modified: 2024-10-10
  - Excerpt: Not available
- [AI-powered martech news and releases: October 10](https://martech.org/ai-powered-martech-news-and-releases-september-19-2.md)
  - Published: 2024-10-10
  - Last Modified: 2024-10-10
  - Excerpt: Siteimprove’s acquisition of MarketMuse connects content strategy with digital experience, helping to make sure all the content getting churned out finds its audience.
- [How to use Microsoft Clarity for deeper website analytics](https://martech.org/how-to-use-microsoft-clarity-for-deeper-website-analytics.md)
  - Published: 2024-10-10
  - Last Modified: 2024-10-10
  - Excerpt: Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
- [20241010 MT Brief](https://martech.org/20241010-mt-brief.md)
  - Published: 2024-10-10
  - Last Modified: 2024-10-09
  - Excerpt: Not available
- [Zendesk saturates CX with AI and voice](https://martech.org/zendesk-saturates-cx-with-ai-and-voice.md)
  - Published: 2024-10-09
  - Last Modified: 2024-10-09
  - Excerpt: Zendesk is spreading the magic dust of AI throughout the customer experience and service journey, as well as providing a new 24/7 AI agent to handle phone calls.
- [Google blasts DOJ’s ‘radical’ proposed breakup plan](https://martech.org/google-blasts-dojs-radical-proposed-breakup-plan.md)
  - Published: 2024-10-09
  - Last Modified: 2024-10-09
  - Excerpt: Company argues a breakup would make advertising less valuable, while harming publishers and merchants.
- [How to align sales and marketing for revenue growth](https://martech.org/how-to-align-sales-and-marketing-for-revenue-growth.md)
  - Published: 2024-10-09
  - Last Modified: 2024-10-09
  - Excerpt: Break down silos between sales and marketing to drive revenue growth through shared goals, streamlined processes and collaboration.
- [20241009 MT Brief](https://martech.org/20241009-mt-brief.md)
  - Published: 2024-10-09
  - Last Modified: 2024-10-08
  - Excerpt: Not available
- [50% of B2B marketers won’t reach 2024 goals](https://martech.org/50-of-b2b-marketers-wont-reach-2024-goals.md)
  - Published: 2024-10-08
  - Last Modified: 2024-10-08
  - Excerpt: Guess what? Marketing/sales alignment is still a problem in B2B, but where the teams work together results are significantly better.
- [Meta announces genAI video tools for advertisers](https://martech.org/metas-announces-genai-video-tools-for-advertisers.md)
  - Published: 2024-10-08
  - Last Modified: 2024-10-08
  - Excerpt: Meta announces generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
- [Top 15 HubSpot updates for September 2024 include an AI overhaul, big productivity gains](https://martech.org/top-15-hubspot-updates-september-2024.md)
  - Published: 2024-10-09
  - Last Modified: 2024-10-08
  - Excerpt: Don’t want to review all 113 HubSpot updates for September? There’s no need. We picked the 15 most impactful updates for managers and admins.
- [20241008 MT Brief](https://martech.org/20241008-mt-brief.md)
  - Published: 2024-10-08
  - Last Modified: 2024-10-07
  - Excerpt: Not available
- [Improving site speed for conversions: Best of the MarTechBot](https://martech.org/improving-site-speed-for-conversions-best-of-the-martechbot.md)
  - Published: 2024-10-07
  - Last Modified: 2024-10-07
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Site speed best practices and tools.
- [Google rolls out new AI-organized search results, AI Overview links](https://martech.org/google-rolls-out-new-ai-organized-search-results-ai-overview-links.md)
  - Published: 2024-10-07
  - Last Modified: 2024-10-07
  - Excerpt: Google's organized search results will now let you see content and perspectives from all around the web, including articles, videos, forums and more.
- [How to use generative AI in copywriting for an A/B testing program](https://martech.org/how-to-use-generative-ai-in-copywriting-for-an-a-b-testing-program.md)
  - Published: 2024-10-08
  - Last Modified: 2024-10-07
  - Excerpt: Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad.
- [Weighing the pros and cons of out-of-the-box martech](https://martech.org/weighing-the-pros-and-cons-of-out-of-the-box-martech.md)
  - Published: 2024-10-07
  - Last Modified: 2024-10-07
  - Excerpt: Out-of-the-box vs. custom-built? A look at the trade-offs, including integration ease, vendor risks and the evolving buy/build landscape.
- [20241007 MT Brief](https://martech.org/20241007-mt-brief.md)
  - Published: 2024-10-07
  - Last Modified: 2024-10-04
  - Excerpt: Not available
- [Zeta Global unveils connected mobile experience and AI agents](https://martech.org/zeta-global-unveils-connected-mobile-experience-and-ai-agents.md)
  - Published: 2024-10-04
  - Last Modified: 2024-10-04
  - Excerpt: Pulling together data from mobile into the customer profile improves SMS, push notifications and in-app messages, and informs cross-channel strategies.
- [What Oracle’s exit from advertising means for the adtech space](https://martech.org/what-oracles-exit-from-advertising-means-for-the-adtech-space.md)
  - Published: 2024-10-04
  - Last Modified: 2024-10-04
  - Excerpt: Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally — and personally. UPDATE: Fresh news on GumGum's and Experian's offerings now added.
- [Bluecore moves into experimentation](https://martech.org/bluecore-moves-into-experimentation.md)
  - Published: 2024-10-04
  - Last Modified: 2024-10-04
  - Excerpt: Experimentation Hub from Bluecore is aimed at providing insights into which digital strategies are working — and which aren't.
- [WordPress moves to ban WP Engine from accessing its resources](https://martech.org/wordpress-moves-to-ban-wp-engine-from-accessing-its-resources-2.md)
  - Published: 2024-10-04
  - Last Modified: 2024-10-04
  - Excerpt: We've updated our story on the WordPress v. WP Engine feud with the latest twist: More than 150 Auttomatic employees quit in protest.
- [20241004 MT Brief](https://martech.org/20241004-mt-brief.md)
  - Published: 2024-10-04
  - Last Modified: 2024-10-03
  - Excerpt: Not available
- [AI-powered martech news and releases: October 3](https://martech.org/ai-powered-martech-news-and-releases-october-3.md)
  - Published: 2024-10-03
  - Last Modified: 2024-10-03
  - Excerpt: Marketing and sales continue to be where executives are finding the best ROI from using AI, according to a new survey.
- [Lyft Media expands measurement and targeting capabilities](https://martech.org/lyft-media-expands-measurement-and-targeting-capabilities.md)
  - Published: 2024-10-03
  - Last Modified: 2024-10-03
  - Excerpt: New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes.
- [20241003 MT Brief](https://martech.org/20241003-mt-brief-2.md)
  - Published: 2024-10-03
  - Last Modified: 2024-10-03
  - Excerpt: Not available
- [Google’s cookie pivot leaves 88% of industry in uncertainty: IAB](https://martech.org/googles-cookie-pivot-leaves-88-of-industry-in-uncertainty-iab.md)
  - Published: 2024-10-04
  - Last Modified: 2024-10-03
  - Excerpt: Google’s shock cookie shift complicates measurement, addressability and future planning for digital advertisers.
- [7 ways to boost customers’ emotional connection  and loyalty with your brand](https://martech.org/7-ways-to-boost-customers-emotional-connection-and-loyalty-with-your-brand.md)
  - Published: 2024-10-03
  - Last Modified: 2024-10-03
  - Excerpt: Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships.
- [Behind the scenes of Betterment’s B2B brand awareness campaign](https://martech.org/behind-the-scenes-of-betterments-b2b-brand-awareness-campaign.md)
  - Published: 2024-10-02
  - Last Modified: 2024-10-02
  - Excerpt: How the fintech company is using pro athletes to establish itself with businesses and millennials as a trusted, long-term financial partner.
- [Pinterest introduces Performance+ ad campaign suite](https://martech.org/pinterest-introduces-performance-ad-campaign-suite.md)
  - Published: 2024-10-02
  - Last Modified: 2024-10-02
  - Excerpt: New tools on the visual discovery platform allow advertisers to cut down on inputs and measure campaign success.
- [3 ways to use predictive analytics to make better decisions ](https://martech.org/3-ways-to-use-predictive-analytics-to-make-better-decisions.md)
  - Published: 2024-10-02
  - Last Modified: 2024-10-02
  - Excerpt: Drive strategic decisions with predictive analytics, enhancing personalization, campaign optimization and lead scoring for better outcomes.
- [Movable Ink announces new Adobe integration](https://martech.org/movable-ink-announces-new-adobe-integration.md)
  - Published: 2024-10-01
  - Last Modified: 2024-10-02
  - Excerpt: Movable Ink's personalized email solution Da Vinci has a new integration with Adobe Journey Optimizer.
- [Optimizely to acquire NetSpring, launches Personalization](https://martech.org/optimizely-to-acquire-netspring-launches-personalization.md)
  - Published: 2024-10-01
  - Last Modified: 2024-10-02
  - Excerpt: Optimizely joins the composability wave by acquiring data warehouse-native analytics solution NetSpring.
- [Salesforce goes down, while speculation and conspiracy theories go up](https://martech.org/salesforce-goes-down-while-speculation-and-conspiracy-theories-go-up.md)
  - Published: 2024-10-01
  - Last Modified: 2024-10-01
  - Excerpt: Users say there's a lack of accurate information when SaaS platforms suffer an outage. They’re not wrong,  but it’s not that simple.
- [20241002 MT Brief](https://martech.org/20241002-mt-brief.md)
  - Published: 2024-10-02
  - Last Modified: 2024-10-01
  - Excerpt: Not available
- [2024 online holiday spending set for record year with $240 billion in sales](https://martech.org/2024-online-holiday-spending-set-for-record-year-with-240-billion-in-sales.md)
  - Published: 2024-10-01
  - Last Modified: 2024-10-01
  - Excerpt: Adobe expects an 8.4% increase over last year’s online spending, nearly twice the increase seen last year.
- [It’s the age of AI agents: See how marketers can build one themselves](https://martech.org/its-the-age-of-ai-agents-see-how-marketers-can-build-one-themselves.md)
  - Published: 2024-10-01
  - Last Modified: 2024-10-01
  - Excerpt: Walk through a simple example of AI bringing together customer data for personalized experiences.
- [How brands are handling the lack of transparency in major ad platforms](https://martech.org/how-brands-are-handling-the-lack-of-transparency-in-major-ad-platforms.md)
  - Published: 2024-10-01
  - Last Modified: 2024-10-01
  - Excerpt: The tension between consolidation and transparency is shaping brand strategies, media spend diversification and advanced measurement tactics.
- [24 questions to ask ABM vendors before signing the contract](https://martech.org/24-questions-to-ask-abm-vendors-before-signing-the-contract.md)
  - Published: 2023-08-16
  - Last Modified: 2024-10-01
  - Excerpt: Plus 15 questions to ask customer references about their experience with account-based management solutions.
- [Drive growth with account-based marketing](https://martech.org/drive-growth-with-account-based-marketing.md)
  - Published: 2022-03-10
  - Last Modified: 2024-10-01
  - Excerpt: Why B2B e-tailers need to think about ABM now more than ever.
- [What is account-based marketing?](https://martech.org/what-is-account-based-marketing-or-abm-and-why-are-b2b-marketers-so-bullish-on-it.md)
  - Published: 2024-08-08
  - Last Modified: 2024-10-01
  - Excerpt: Interest in ABM is surging as technologies to target key accounts improve and relevant data becomes more accessible.
- [20241001 MT Brief](https://martech.org/20241001-mt-brief.md)
  - Published: 2024-10-01
  - Last Modified: 2024-09-30
  - Excerpt: Not available
- [7 weak spots in Google’s defense against DOJ antitrust claims](https://martech.org/7-weak-spots-in-googles-defense-against-doj-antitrust-claims.md)
  - Published: 2024-09-30
  - Last Modified: 2024-09-30
  - Excerpt: Google's put on a strong defense, arguing its advertising practices benefit customers and are not anti-competitive. Will they hold up under attack?
- [Hiring a content strategy development manager: Best of the MarTechBot](https://martech.org/hiring-a-content-strategy-development-manager-best-of-the-martechbot.md)
  - Published: 2024-09-30
  - Last Modified: 2024-09-30
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: roles and responsibilities for content strategy development.
- [New brands burst into celebrity influencer space](https://martech.org/new-brands-burst-into-celebrity-influencer-space.md)
  - Published: 2024-09-27
  - Last Modified: 2024-09-30
  - Excerpt: Almost a third of brands securing celebrity/influencer deals in the last 12 months are new to influencer marketing. And those celebs and influencers are adding new followers by the millions.
- [Unlocking the full customer journey with advanced marketing measurement models](https://martech.org/unlocking-the-full-customer-journey-with-advanced-marketing-measurement-models.md)
  - Published: 2024-09-30
  - Last Modified: 2024-09-30
  - Excerpt: Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance.
- [Newsom vetoes pioneering AI safety legislation](https://martech.org/newsom-vetoes-pioneering-ai-safety-legislation.md)
  - Published: 2024-09-30
  - Last Modified: 2024-09-30
  - Excerpt: The tech lobby will celebrate after Governor Newsom rejects pioneering AI safety measures.
- [How to balance ROAS, brand safety and suitability in social media advertising](https://martech.org/how-to-balance-roas-brand-safety-and-suitability-in-social-media-advertising.md)
  - Published: 2024-09-27
  - Last Modified: 2024-09-30
  - Excerpt: Balance short-term profitability with long-term brand equity with a holistic approach to social media advertising.
- [Transforming agile marketing with generative AI](https://martech.org/transforming-agile-marketing-with-generative-ai.md)
  - Published: 2024-09-30
  - Last Modified: 2024-09-30
  - Excerpt: The future of faster delivery, lower costs and more revenue for B2B marketers.
- [20240930 MT Brief](https://martech.org/20240930-mt-brief.md)
  - Published: 2024-09-30
  - Last Modified: 2024-09-27
  - Excerpt: Not available
- [5 ways to transform the customer experience with AI](https://martech.org/ways-to-transform-the-customer-experience-with-ai.md)
  - Published: 2024-08-21
  - Last Modified: 2024-09-27
  - Excerpt: AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem
- [Scaling local advertising with automation in the new media landscape](https://martech.org/scaling-local-advertising-with-automation-in-the-new-media-landscape.md)
  - Published: 2024-09-10
  - Last Modified: 2024-09-27
  - Excerpt: How to improve performance and efficiency.
- [Ali Schwanke: Spotlight on the expert](https://martech.org/ali-schwanke-spotlight-on-the-expert.md)
  - Published: 2024-09-27
  - Last Modified: 2024-09-27
  - Excerpt: Founder of Simple Strat, a HubSpot consultancy, Ali Schwanke talks to us about her martech journey.
- [U.S. FTC ban on fake, AI-generated reviews takes effect Oct. 13](https://martech.org/u-s-ftc-ban-on-fake-ai-generated-reviews-takes-effect-oct-13.md)
  - Published: 2024-09-27
  - Last Modified: 2024-09-27
  - Excerpt: The FTC wants to clean up fake reviews and fabricated social media followers. Let’s hope it’s got a big bucket.
- [20240927 MT Brief](https://martech.org/20240927-mt-brief.md)
  - Published: 2024-09-27
  - Last Modified: 2024-09-26
  - Excerpt: Not available
- [Why public relations is thriving in today’s global marketing mix](https://martech.org/why-public-relations-is-thriving-in-todays-global-marketing-mix.md)
  - Published: 2024-09-26
  - Last Modified: 2024-09-26
  - Excerpt: PR isn't just about spinning a yarn; it's about weaving a brand's story into the fabric of society.
- [AI-powered martech news and releases: September 26](https://martech.org/ai-powered-martech-news-and-releases-september-26.md)
  - Published: 2024-09-26
  - Last Modified: 2024-09-26
  - Excerpt: A technology that regularly makes stuff up shouldn't be allowed to give stock-picking advice. Care to guess what Israeli regulators just approved?
- [Why AI’s agents and commodification are good news for marketers](https://martech.org/why-ais-agents-and-commodification-are-good-news-for-marketers.md)
  - Published: 2024-09-26
  - Last Modified: 2024-09-26
  - Excerpt: The genAI industry is spending trillions to create interchangeable brands and products that are saving marketers time and money.
- [Overcoming workplace politics: A marketer’s guide to cross-functional partnerships](https://martech.org/overcoming-workplace-politics-a-marketers-guide-to-cross-functional-partnerships.md)
  - Published: 2024-09-26
  - Last Modified: 2024-09-26
  - Excerpt: Kicking off Day 2 of The MarTech Conference, executives discussed building relationships and mastering the politics of marketing leadership.
- [Fall](https://martech.org/fall.md)
  - Published: 2022-12-12
  - Last Modified: 2024-09-25
  - Excerpt: Not available
- [20240926 MT Brief](https://martech.org/20240926-mt-brief.md)
  - Published: 2024-09-26
  - Last Modified: 2024-09-25
  - Excerpt: Not available
- [As Canva targets enterprises, it risks losing SMBs due to higher prices](https://martech.org/as-canva-targets-enterprises-it-risks-losing-smbs-due-to-higher-prices.md)
  - Published: 2024-09-25
  - Last Modified: 2024-09-25
  - Excerpt: Ramping up AI-powered tools and collaboration, Canva sharpens focus on enterprises for its next decade. Small teams feel the pinch.
- [5 key trends we’re seeing in B2B marketing](https://martech.org/5-key-trends-were-seeing-in-b2b-marketing.md)
  - Published: 2024-08-26
  - Last Modified: 2024-09-25
  - Excerpt: These five trends are knocking traditional B2B marketing sideways. They're here to stay.
- [How employee experience drives customer satisfaction](https://martech.org/how-employee-experience-drives-customer-satisfaction.md)
  - Published: 2024-08-23
  - Last Modified: 2024-09-25
  - Excerpt: Dive into research findings and real-world examples of how positive employee experiences translate to better customer experiences.
- [RMN ad spending up 26% but questions remain](https://martech.org/rmn-ad-spending-up-26-but-questions-remain.md)
  - Published: 2024-08-28
  - Last Modified: 2024-09-25
  - Excerpt: The spending increase comes despite fewer brands using RMNs. This may change: 66% expect them to become valuable marketing tools by 2026.
- [Data analysis and market research top list of AI use cases](https://martech.org/data-analysis-and-market-research-top-list-of-ai-use-cases.md)
  - Published: 2024-08-29
  - Last Modified: 2024-09-25
  - Excerpt: Marketers seek practical AI applications for campaigns, study finds. And CTV eclipses AI among consumer interests.
- [It’s time to re-think our rejection of third-party cookies](https://martech.org/its-time-to-re-think-our-rejection-of-third-party-cookies.md)
  - Published: 2024-08-30
  - Last Modified: 2024-09-25
  - Excerpt: Third-party cookies will become less reliable and less common, but let's not forget why they exist in the first place.
- [Where to deploy AI for maximum martech impact](https://martech.org/where-to-deploy-ai-for-maximum-martech-impact.md)
  - Published: 2024-08-27
  - Last Modified: 2024-09-25
  - Excerpt: Key benefits, deployment options and strategies for integrating AI to boost performance and achieve outstanding ROI.
- [3 core flaws of SEO audits (and what to do instead)](https://martech.org/core-flaws-of-seo-audits-and-what-to-do-instead.md)
  - Published: 2024-09-30
  - Last Modified: 2024-09-25
  - Excerpt: Automated SEO audits often lead to nowhere. Let a tailored SEO roadmap guide your business to success.
- [Salesforce to buy enterprise knowledge platform Zoomin](https://martech.org/salesforce-to-buy-enterprise-knowledge-platform-zoomin.md)
  - Published: 2024-09-25
  - Last Modified: 2024-09-25
  - Excerpt: The new technology improves personalization across all interaction points and provides and analyzes content consumption patterns and user behavior.
- [3 ways to connect with consumers during today’s complex journeys](https://martech.org/3-ways-to-connect-with-consumers-during-todays-complex-journeys.md)
  - Published: 2024-09-25
  - Last Modified: 2024-09-25
  - Excerpt: Brands can cut through the noise using data-driven insights, delivering value at key moments and building authentic connections.
- [How to secure leadership buy-in for digital marketing initiatives](https://martech.org/how-to-secure-leadership-buy-in-for-digital-marketing-initiatives.md)
  - Published: 2024-09-25
  - Last Modified: 2024-09-25
  - Excerpt: Get your leadership team on board with digital marketing using these key strategies to align goals and drive sustained business growth.
- [Drive ecommerce growth with proven personalization strategies](https://martech.org/drive-ecommerce-growth-with-proven-personalization-strategies.md)
  - Published: 2024-09-25
  - Last Modified: 2024-09-25
  - Excerpt: Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty.
- [QR code alternative introduces shoppable video ad tool](https://martech.org/qr-code-alternative-introduces-shoppable-video-ad-tool.md)
  - Published: 2024-09-24
  - Last Modified: 2024-09-24
  - Excerpt: IRCODE combines app, advanced computer vision and an AI neural network to make out-of-home, video and TV ads scannable and shoppable.
- [20240925 MT Brief](https://martech.org/20240925-mt-brief.md)
  - Published: 2024-09-25
  - Last Modified: 2024-09-24
  - Excerpt: Not available
- [TikTok Search Ads Campaign launches in US](https://martech.org/tiktok-search-ads-campaign-launches-in-us.md)
  - Published: 2024-09-24
  - Last Modified: 2024-09-24
  - Excerpt: Tiktok's keyword-based search ad solution allows brands to target users directly in search results, stepping up its competition with Google's ad business.
- [Data collaboration improves ad metrics for Canada’s VIA Rail](https://martech.org/data-collaboration-improves-ad-metrics-for-canadas-via-rail.md)
  - Published: 2024-09-24
  - Last Modified: 2024-09-24
  - Excerpt: VIA Rail saw a 300%-plus increase in advertising reach through using a data clean room.
- [Why marketers need ‘architecture vision’](https://martech.org/why-marketers-need-architecture-vision.md)
  - Published: 2024-09-24
  - Last Modified: 2024-09-24
  - Excerpt: Architecture vision is the third of six core competencies marketers should develop to help them make effective use of the martech stack and the processes surrounding it.
- [SAP integrates with Gainsight and ChannelEngine](https://martech.org/sap-integrates-with-gainsight-and-channelengine.md)
  - Published: 2024-09-24
  - Last Modified: 2024-09-24
  - Excerpt: SAP announced new integrations to support customer success, sales and ecommerce at SAP CX Live today.
- [If I could double your email revenue, would you listen to me?](https://martech.org/if-i-could-double-your-email-revenue-would-you-listen-to-me.md)
  - Published: 2024-09-24
  - Last Modified: 2024-09-24
  - Excerpt: Stop chasing shiny marketing trends and get back to what works. Here's how email marketing still drives revenue growth with the right focus.
- [How to build interactive applications with generative AI](https://martech.org/how-to-build-interactive-applications-with-generative-ai.md)
  - Published: 2024-09-19
  - Last Modified: 2024-09-23
  - Excerpt: See how genAI helps build interactive applications, from idea to implementation.
- [20240924 MT Brief](https://martech.org/20240924-mt-brief.md)
  - Published: 2024-09-24
  - Last Modified: 2024-09-23
  - Excerpt: Not available
- [Role of a marketing technology manager: Best of the MarTechBot](https://martech.org/role-of-a-marketing-technology-manager-best-of-the-martechbot.md)
  - Published: 2024-09-23
  - Last Modified: 2024-09-23
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one.
- [Ana Mourão: Spotlight on the expert](https://martech.org/ana-mourao-spotlight-on-the-expert.md)
  - Published: 2024-04-15
  - Last Modified: 2024-09-23
  - Excerpt: Ana Mourão is a senior digital marketing leader and CDP advisor at the iconic global tools brand Stanley Black & Decker.
- [The best deployment model for martech genAI](https://martech.org/the-best-deployment-model-for-martech-genai.md)
  - Published: 2024-09-23
  - Last Modified: 2024-09-23
  - Excerpt: Revolutionize your martech team's genAI approach with a dynamic blend of open, decentralized and centralized models for integration.
- [Mail still holds appeal for younger generation](https://martech.org/mail-still-holds-appeal-for-younger-generation.md)
  - Published: 2024-09-23
  - Last Modified: 2024-09-23
  - Excerpt: People still use mail, people still like mail and many businesses still send mail on a weekly basis.
- [3 announcements from Dreamforce marketers need to follow](https://martech.org/3-announcements-from-dreamforce-marketers-need-to-follow.md)
  - Published: 2024-09-23
  - Last Modified: 2024-09-23
  - Excerpt: How will all those AI announcements impact the way you work? Let’s take a closer look.
- [3 ways to optimize your marketing automation beyond technology](https://martech.org/3-ways-to-optimize-your-marketing-automation-beyond-technology.md)
  - Published: 2024-09-23
  - Last Modified: 2024-09-23
  - Excerpt: Expertise matters more than technology. Here’s how to optimize your data analysis, strategy and execution for effective marketing automation.
- [20240923 MT Brief](https://martech.org/20240923-mt-brief.md)
  - Published: 2024-09-23
  - Last Modified: 2024-09-20
  - Excerpt: Not available
- [What to do when your vendor has a data breach](https://martech.org/what-to-do-when-your-vendor-has-a-data-breach.md)
  - Published: 2024-09-20
  - Last Modified: 2024-09-20
  - Excerpt: Last year, 61% of companies reported a third-party data breach — so it's only a matter of time until you will have to deal with one.
- [How to make the jump from product-market fit to platform-market fit](https://martech.org/how-to-make-the-jump-from-product-market-fit-to-platform-market-fit.md)
  - Published: 2024-09-20
  - Last Modified: 2024-09-20
  - Excerpt: How to make the final step to go-to-market maturity through a move to platform-market fit, plus its implications for the future of the martech stack.
- [How marketers can go beyond random acts of AI and why they should](https://martech.org/how-marketers-can-go-beyond-random-acts-of-ai-and-why-they-should.md)
  - Published: 2024-09-20
  - Last Modified: 2024-09-20
  - Excerpt: Move beyond isolated AI experiments and adopt strategic frameworks to drive real impact in automation, personalization and business growth.
- [20240920 MT Brief](https://martech.org/20240920-mt-brief.md)
  - Published: 2024-09-20
  - Last Modified: 2024-09-19
  - Excerpt: Not available
- [Where AI falls short in high-stakes B2B industries](https://martech.org/where-ai-falls-short-in-high-stakes-b2b-industries.md)
  - Published: 2024-09-19
  - Last Modified: 2024-09-19
  - Excerpt: AI's role in B2B marketing isn't universal. Learn where human expertise trumps automation in content, design and regulated industries.
- [Retail media networks evolve with new in-store measurement standards and omnichannel strategies](https://martech.org/retail-media-networks-evolve-with-new-in-store-measurement-standards-and-omnichannel-strategies.md)
  - Published: 2024-09-19
  - Last Modified: 2024-09-19
  - Excerpt: Calls for standards and in-store experiences prevail at IAB Connected Commerce Summit: Retail Reimagined in New York.
- [AI-powered martech news and releases: September 19](https://martech.org/ai-powered-martech-news-and-releases-september-19.md)
  - Published: 2024-09-19
  - Last Modified: 2024-09-19
  - Excerpt: At Salesforce’s Dreamforce and HubSpot’s Inbound the talk is all about agents and their ability to deliver on AI's promise.
- [20240919 MT Brief](https://martech.org/20240919-mt-brief.md)
  - Published: 2024-09-19
  - Last Modified: 2024-09-18
  - Excerpt: Not available
- [CTV viewership rebounds to near pandemic-era levels](https://martech.org/ctv-viewership-rebounds-to-near-pandemic-era-levels.md)
  - Published: 2024-09-18
  - Last Modified: 2024-09-18
  - Excerpt: Viewership is up 5% YoY, and the average session increased 7% over the same period, according to a CTV study from Wurl.
- [How CX transforms marketing from cost center to revenue engine](https://martech.org/how-cx-transforms-marketing-from-cost-center-to-revenue-engine.md)
  - Published: 2024-09-18
  - Last Modified: 2024-09-18
  - Excerpt: Key strategies and real-world examples of how customer experience can turn marketing into a revenue powerhouse.
- [HubSpot unveils Breeze, its ‘complete AI solution’](https://martech.org/hubspot-unveils-breeze-its-complete-ai-solution.md)
  - Published: 2024-09-18
  - Last Modified: 2024-09-18
  - Excerpt: Platform has personas for marketing, sales and service, as well as four bots and more than 80 other new features.
- [How to use micro-moments to capture customer intent in real-time](https://martech.org/how-to-use-micro-moments-to-capture-customer-intent-in-real-time.md)
  - Published: 2024-09-18
  - Last Modified: 2024-09-18
  - Excerpt: Learn to anticipate customer needs, provide instant value and optimize your marketing for brief, high-intent interactions.
- [20240918 MT Brief](https://martech.org/20240918-mt-brief.md)
  - Published: 2024-09-18
  - Last Modified: 2024-09-17
  - Excerpt: Not available
- [5 ways to use project management data to increase marketing ROI](https://martech.org/5-ways-to-use-project-management-data-to-increase-marketing-roi.md)
  - Published: 2024-09-17
  - Last Modified: 2024-09-17
  - Excerpt: Get tips for aligning data with marketing goals, optimizing workflows, managing resources and more.
- [How to avoid pitfalls of data-driven marketing execution](https://martech.org/how-to-avoid-pitfalls-of-data-driven-marketing-execution.md)
  - Published: 2024-09-17
  - Last Modified: 2024-09-17
  - Excerpt: Steer clear of common decision-making mistakes like inconsistent data monitoring, wrong metrics and a lack of agility.
- [Data Cloud represents the ‘biggest upgrade’ in Salesforce history](https://martech.org/data-cloud-represents-the-biggest-upgrade-in-salesforce-history.md)
  - Published: 2024-09-17
  - Last Modified: 2024-09-17
  - Excerpt: Salesforce triples down on Data Cloud with new capabilities including a close connection with the Agentforce AI bots.
- [Google adtech antitrust trial: Everything you need to know](https://martech.org/google-adtech-antitrust-trial-everything-you-need-to-know.md)
  - Published: 2024-09-17
  - Last Modified: 2024-09-17
  - Excerpt: The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to huge changes for the tech giant and digital marketing.
- [How to build fast, effective feedback loops in an AI-driven world](https://martech.org/how-to-build-fast-effective-feedback-loops-in-an-ai-driven-world.md)
  - Published: 2024-09-16
  - Last Modified: 2024-09-16
  - Excerpt: Starbucks creates connection with its customers through an AI-driven feedback loop. But you can take some first steps beginning with a simple use case.
- [20240917 MT Brief](https://martech.org/20240917-mt-brief.md)
  - Published: 2024-09-17
  - Last Modified: 2024-09-16
  - Excerpt: Not available
- [Using mobile measurement partners to drive bookings: Best of the MarTechBot](https://martech.org/using-mobile-measurement-partners-to-drive-bookings-best-of-the-martechbot.md)
  - Published: 2024-09-16
  - Last Modified: 2024-09-16
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: MMP measurements to increase mobile and web bookings.
- [How to align your martech COE with organizational and go-to-market goals](https://martech.org/how-to-align-your-martech-coe-with-organizational-and-go-to-market-goals.md)
  - Published: 2024-09-16
  - Last Modified: 2024-09-16
  - Excerpt: Understand the role of a martech center of excellence in enhancing marketing efficiency across different business functions.
- [6 tips for creating a winning email marketing calendar](https://martech.org/6-tips-for-creating-a-winning-email-marketing-calendar.md)
  - Published: 2024-09-13
  - Last Modified: 2024-09-13
  - Excerpt: Gain insights into balancing promotions, content themes and testing to boost email effectiveness throughout the year.
- [2024 elections playbook works for brands too](https://martech.org/2024-elections-playbook-works-for-brands-too.md)
  - Published: 2024-09-13
  - Last Modified: 2024-09-13
  - Excerpt: Brands can take advantage of contextual strategies and CTV to fuel their holiday push.
- [20240916 MT Brief](https://martech.org/20240916-mt-brief.md)
  - Published: 2024-09-16
  - Last Modified: 2024-09-13
  - Excerpt: Not available
- [Salesforce launches new, ‘more trustworthy’ generation of AI bots](https://martech.org/salesforce-launches-new-more-trustworthy-generation-of-ai-bots.md)
  - Published: 2024-09-13
  - Last Modified: 2024-09-13
  - Excerpt: Agentforce is designed to take actions on its own using guardrails and can be customized without much technical know. CEO Marc Benioff calls it, "AI for the rest of us."
- [20240913 MT Brief](https://martech.org/20240913-mt-brief.md)
  - Published: 2024-09-13
  - Last Modified: 2024-09-13
  - Excerpt: Not available
- [Use DAM and AI to keep up with content demands](https://martech.org/use-dam-and-ai-to-keep-up-with-content-demands.md)
  - Published: 2024-09-12
  - Last Modified: 2024-09-12
  - Excerpt: Explore emerging AI trends and practical applications for enhancing digital asset management.
- [AI-powered martech news and releases: September 12](https://martech.org/ai-powered-martech-news-and-releases-september-12.md)
  - Published: 2024-09-12
  - Last Modified: 2024-09-12
  - Excerpt: In the second quarter of this year, Meta, Alphabet, Microsoft and Amazon spend a combined $54.9 billion on AI.
- [How brands are taking the AI plunge and testing customer experiences](https://martech.org/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences.md)
  - Published: 2024-09-12
  - Last Modified: 2024-09-12
  - Excerpt: CX experts at Discover, Papa John’s, L’Occitane en Provence and elsewhere discussed opportunities for adopting AI and testing experiences.
- [Nearly half of US consumers feel ignored by marketers](https://martech.org/nearly-half-of-us-consumers-feel-ignored-by-marketers.md)
  - Published: 2024-09-11
  - Last Modified: 2024-09-12
  - Excerpt: Paying more attention to values and preferences could lead to more business with turned-off customers.
- [Oracle enhances its Unity CDP offering](https://martech.org/oracle-enhances-its-unity-cdp-offering.md)
  - Published: 2024-09-12
  - Last Modified: 2024-09-12
  - Excerpt: B2B marketing is at the center of product announcements at Oracle CloudWorld, especially focused on Oracle Unity CDP.
- [The fading third place: A reflection on Starbucks and society](https://martech.org/the-fading-third-place-a-reflection-on-starbucks-and-society.md)
  - Published: 2024-09-12
  - Last Modified: 2024-09-12
  - Excerpt: Starbucks can return to its glory days by cultivating a sophisticated coffee culture and digital innovation that preserves brand value.
- [What technology would you bet on in the martech race?](https://martech.org/what-technology-would-you-bet-on-in-the-martech-race.md)
  - Published: 2024-09-12
  - Last Modified: 2024-09-12
  - Excerpt: Dive into the inevitable consolidation of the martech landscape and find out what it means for your marketing strategy.
- [20240912 MT Brief](https://martech.org/20240912-mt-brief.md)
  - Published: 2024-09-12
  - Last Modified: 2024-09-11
  - Excerpt: Not available
- [The 4 types of content buyers want](https://martech.org/the-4-types-of-content-buyers-want.md)
  - Published: 2024-09-11
  - Last Modified: 2024-09-11
  - Excerpt: Create high-impact content by understanding buyer preferences and leveraging existing assets.
- [Meta to restrict data in Business Tools, impacting ad targeting](https://martech.org/395308-2.md)
  - Published: 2024-09-11
  - Last Modified: 2024-09-11
  - Excerpt: Data restrictions aim to enhance privacy, but may complicate ad targeting and potentially pause ads with highly targeted UTMs.
- [How to un-silo your organization and be more customer-centric](https://martech.org/how-to-un-silo-your-organization-and-be-more-customer-centric.md)
  - Published: 2024-09-11
  - Last Modified: 2024-09-11
  - Excerpt: Practical ways to implement cross-functional collaboration, shared goals and customer-centric journey mapping in your business.
- [20240911 MT Brief](https://martech.org/20240911-mt-brief.md)
  - Published: 2024-09-11
  - Last Modified: 2024-09-10
  - Excerpt: Not available
- [Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up](https://martech.org/google-vs-doj-why-googles-hundreds-of-competitors-claim-doesnt-add-up.md)
  - Published: 2024-09-10
  - Last Modified: 2024-09-10
  - Excerpt: Company defends its ad tech dominance by pointing to market competition, low fees and benefits for businesses. Is it true?
- [EU hits Google with $2.6 billion fine in antitrust case](https://martech.org/eu-hits-google-with-2-6-billion-fine-in-antitrust-case.md)
  - Published: 2024-09-10
  - Last Modified: 2024-09-10
  - Excerpt: The decision by the European Union's highest court came on the 2nd day of Google's latest US antitrust trial.
- [Foursquare introduces Sales Impact attribution features](https://martech.org/foursquare-introduces-sales-impact-attribution-features.md)
  - Published: 2024-09-10
  - Last Modified: 2024-09-10
  - Excerpt: The new offering combines location and purchase insights for mobile and multichannel campaigns.
- [How to make the most of your market research data](https://martech.org/how-to-make-the-most-of-your-market-research-data.md)
  - Published: 2024-09-10
  - Last Modified: 2024-09-10
  - Excerpt: Breathe new life into underutilized market research through reanalysis, data integration and advanced analytics techniques.
- [What marketing can teach the enterprise about AI](https://martech.org/what-marketing-can-teach-the-enterprise-about-ai.md)
  - Published: 2024-09-09
  - Last Modified: 2024-09-09
  - Excerpt: CMOs must champion AI adoption in the enterprise, aligning AI initiatives with business priorities, empowering teams and navigating AI-related risks.
- [20240910 MT Brief](https://martech.org/20240910-mt-brief.md)
  - Published: 2024-09-10
  - Last Modified: 2024-09-09
  - Excerpt: Not available
- [What is marketing automation?](https://martech.org/what-is-marketing-automation-2.md)
  - Published: 2024-08-25
  - Last Modified: 2024-09-09
  - Excerpt: Here's how marketing automation works, why it's key to delivering seamless customer experiences and some best practices to follow.
- [Optimistic marketers increase expected ad spend](https://martech.org/optimistic-marketers-increase-expected-ad-spend.md)
  - Published: 2024-09-09
  - Last Modified: 2024-09-09
  - Excerpt: Growing economy has ad buyers increasing their 2024 ad spend projections to 11.8%, up significantly from last year.
- [Measuring customer acquisition cost: Best of the MarTechBot](https://martech.org/measuring-customer-acquisition-cost-best-of-the-martechbot.md)
  - Published: 2024-09-09
  - Last Modified: 2024-09-09
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: calculating marketing efficiency with CAC.
- [Google Ads to deprecate enhanced CPC for search and display ads](https://martech.org/google-ads-to-deprecate-enhanced-cpc-for-search-and-display-ads.md)
  - Published: 2024-09-09
  - Last Modified: 2024-09-09
  - Excerpt: Company will begin phasing out enhanced CPC in October, with the goal of transitioning all remaining campaigns to manual CPC by March 2025.
- [20240909 MT Brief](https://martech.org/20240909-mt-brief.md)
  - Published: 2024-09-09
  - Last Modified: 2024-09-06
  - Excerpt: Not available
- [US vs. Google, round 2: Government targets digital ad business](https://martech.org/us-vs-google-round-2-government-targets-digital-ad-business.md)
  - Published: 2024-09-06
  - Last Modified: 2024-09-06
  - Excerpt: The DOJ says Google used anticompetitive tactics to get its huge market share. People using the market aren't so sure.
- [HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more](https://martech.org/hubspots-august-2024-updates-enhanced-automation-big-reporting-updates-and-more.md)
  - Published: 2024-09-06
  - Last Modified: 2024-09-06
  - Excerpt: We boiled down more than 100 HubSpot updates to the 14 most impactful for managers and admins.
- [AI and security are the focus of latest Salesforce acquisitions](https://martech.org/ai-and-security-are-the-focus-of-latest-salesforce-acquisitions.md)
  - Published: 2024-09-06
  - Last Modified: 2024-09-06
  - Excerpt: Salesforce went on a mini acquisition spree this week to bolster data security and voice AI capabilities.
- [The AI-powered marketer’s roadmap to the future of content](https://martech.org/the-ai-powered-marketers-roadmap-to-the-future-of-content.md)
  - Published: 2024-09-06
  - Last Modified: 2024-09-06
  - Excerpt: Key trends, lessons and strategies to help you navigate the exciting future of AI-powered content creation and stay ahead of the curve.
- [Now playing: ‘The Email Test That Goes Wrong’](https://martech.org/now-playing-the-email-test-that-goes-wrong.md)
  - Published: 2024-09-05
  - Last Modified: 2024-09-06
  - Excerpt: From little things, big mistakes grow: How to ensure your email testing avoids the small errors that can make the results useless.
- [20240906 MT Brief](https://martech.org/20240906-mt-brief.md)
  - Published: 2024-09-06
  - Last Modified: 2024-09-05
  - Excerpt: Not available
- [Welcome to MarTechBot](https://martech.org/martechbot.md)
  - Published: 2023-04-21
  - Last Modified: 2024-09-05
  - Excerpt: Not available
- [MarTechBot FAQ](https://martech.org/martechbot-faq.md)
  - Published: 2024-01-12
  - Last Modified: 2024-09-05
  - Excerpt: Not available
- [AI-powered martech news and releases: September 5](https://martech.org/ai-powered-martech-news-and-releases-september-5.md)
  - Published: 2024-09-05
  - Last Modified: 2024-09-05
  - Excerpt: Microsoft's AI products aren't doing well: The new Copilot PCs can't run games and Office with Copilot costs twice the regular version, so no one's buying it.
- [Braze unveils new freemium offerings](https://martech.org/braze-unveils-new-freemium-offerings.md)
  - Published: 2024-09-05
  - Last Modified: 2024-09-05
  - Excerpt: Eligible start-ups are offered a structured four month free trial of the customer engagement platform while any company can get a 14 day free ride.
- [Free trial vs. demo: What’s more effective in B2B SaaS ads?](https://martech.org/free-trial-vs-demo-whats-more-effective-in-b2b-saas-ads.md)
  - Published: 2024-09-05
  - Last Modified: 2024-09-05
  - Excerpt: An analysis of $20 million in paid search ad spend yields interesting results for practitioners of product-led strategies.
- [20240905 MT Brief](https://martech.org/20240905-mt-brief.md)
  - Published: 2024-09-05
  - Last Modified: 2024-09-04
  - Excerpt: Not available
- [Ecommerce sees positive spending trends](https://martech.org/ecommerce-sees-positive-spending-trends.md)
  - Published: 2024-09-04
  - Last Modified: 2024-09-04
  - Excerpt: Consumers and ecommerce brands agree the sector's outlook is positive. But they part ways when it comes to what makes a good shopping experience.
- [Google Ads unveils advanced performance planner for YouTube campaigns](https://martech.org/google-ads-unveils-advanced-performance-planner-for-youtube-campaigns.md)
  - Published: 2024-09-04
  - Last Modified: 2024-09-04
  - Excerpt: Google is also testing a new "Promotions" feature for App Campaigns that can create event-driven promotions tailored for mobile users.
- [How to use ChatGPT to simulate martech tools and marketing strategy](https://martech.org/how-to-use-chatgpt-to-simulate-martech-tools-and-marketing-strategy.md)
  - Published: 2024-09-04
  - Last Modified: 2024-09-04
  - Excerpt: What if you could simulate marketing programs using a CDP before investing in the technology?
- [3 ways to use data analytics to connect with Hispanic consumers](https://martech.org/3-ways-to-use-data-analytics-to-connect-with-hispanic-consumers.md)
  - Published: 2024-09-04
  - Last Modified: 2024-09-04
  - Excerpt: Maximize your reach in the Hispanic market using data analytics with insights on personalization, cultural relevance and more.
- [20240904 MT Brief](https://martech.org/20240904-mt-brief.md)
  - Published: 2024-09-04
  - Last Modified: 2024-09-03
  - Excerpt: Not available
- [Top tips for onboarding new martech vendors](https://martech.org/top-tips-for-onboarding-new-martech-vendors.md)
  - Published: 2024-09-03
  - Last Modified: 2024-09-03
  - Excerpt: Facilitate seamless vendor onboarding by exploring contract considerations, setting expectations and communicating effectively.
- [Playable ads and longer campaigns gain traction in mobile gaming](https://martech.org/playable-ads-and-longer-campaigns-gain-traction-in-mobile-gaming.md)
  - Published: 2024-09-03
  - Last Modified: 2024-09-03
  - Excerpt: The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers.
- [Apple, Netflix, Google, Ford, and Nike are attending MarTech for free. Are you?](https://martech.org/apple-netflix-google-ford-and-nike-are-attending-martech-for-free-are-you.md)
  - Published: 2024-09-03
  - Last Modified: 2024-09-03
  - Excerpt: Unlock the entire MarTech experience, online September 24-25, for free. No hidden fees, no travel headaches, no time out of the office.
- [One way or another, cookies are going away](https://martech.org/one-way-or-another-cookies-are-going-away.md)
  - Published: 2024-09-03
  - Last Modified: 2024-09-03
  - Excerpt: Adtech platform Quantcast is back in education mode, explaining to customers that Google has not saved cookies. They're going away and something will replace them.
- [Google Analytics 4 introduces benchmarking data](https://martech.org/google-analytics-4-introduces-benchmarking-data.md)
  - Published: 2024-09-03
  - Last Modified: 2024-09-03
  - Excerpt: You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.
- [20240903 MT Brief](https://martech.org/20240903-mt-brief.md)
  - Published: 2024-09-03
  - Last Modified: 2024-08-30
  - Excerpt: Not available
- [How brands are using AI in Meta’s Advantage+ campaigns](https://martech.org/how-brands-are-using-ai-in-metas-advantage-campaigns.md)
  - Published: 2024-08-30
  - Last Modified: 2024-08-30
  - Excerpt: Meta’s growing roster of AI-powered tools help Tuckernuck and Kitsch scale up creative and discover new customers in time for the holidays.
- [20240830 MT Brief](https://martech.org/20240830-mt-brief.md)
  - Published: 2024-08-30
  - Last Modified: 2024-08-29
  - Excerpt: Not available
- [3 tips to maximize your ROI at events](https://martech.org/3-tips-to-maximize-your-roi-at-events.md)
  - Published: 2024-08-29
  - Last Modified: 2024-08-29
  - Excerpt: Ensure your conference investment pays off with these tips on strategic preparation, targeted outreach and effective follow-up.
- [Yelp brings antitrust lawsuit against Google](https://martech.org/yelp-brings-antitrust-lawsuit-against-google.md)
  - Published: 2024-08-29
  - Last Modified: 2024-08-29
  - Excerpt: The lawsuit alleges illegal monopoly practices related to local search and local search advertising.
- [AI-powered martech news and releases: August 29](https://martech.org/ai-powered-martech-news-and-releases-august-29.md)
  - Published: 2024-08-29
  - Last Modified: 2024-08-29
  - Excerpt: UK government promises teachers an AI chatbot helper that will "generate accurate, high-quality content." Good luck.
- [Salesforce sees a shorter, more competitive holiday season in 2024](https://martech.org/salesforce-sees-a-shorter-more-competitive-holiday-season-in-2024.md)
  - Published: 2024-08-29
  - Last Modified: 2024-08-29
  - Excerpt: Expect to see very soft growth in onlines sales in the upcoming holiday season — but here are some ways brands can win.
- [Hightouch launches AI Decisioning](https://martech.org/hightouch-launches-ai-decisioning.md)
  - Published: 2024-08-27
  - Last Modified: 2024-08-28
  - Excerpt: Composable CDP Hightouch has a new solution supporting data-driven customer engagement at the individual level. UPDATED with comments from Hightouch and independent experts.
- [20240829 MT Brief](https://martech.org/20240829-mt-brief.md)
  - Published: 2024-08-29
  - Last Modified: 2024-08-28
  - Excerpt: Not available
- [Marketo experts share tips for successful MAP implementations](https://martech.org/marketo-experts-share-tips-for-successful-map-implementations.md)
  - Published: 2024-06-20
  - Last Modified: 2024-08-28
  - Excerpt: Implementing a marketing automation platform like Adobe Marketo Engage requires careful preparation for the project, data and team members.
- [Salesforce experts share tips for ensuring a smooth implementation](https://martech.org/salesforce-experts-share-tips-for-ensuring-a-smooth-implementation.md)
  - Published: 2024-01-17
  - Last Modified: 2024-08-28
  - Excerpt: Salesforce Marketing Cloud experts give  suggestions on what you need to do to have an easy and successful implementation.
- [HubSpot experts share tips for successful CRM implementations](https://martech.org/hubspot-experts-share-tips-for-successful-crm-implementations.md)
  - Published: 2024-08-22
  - Last Modified: 2024-08-28
  - Excerpt: Whether you're using HubSpot support or implementing on your own, here are some factors and steps to consider.
- [How to optimize your app as part of a cross-device approach](https://martech.org/how-to-optimize-your-app-as-part-of-a-cross-device-approach.md)
  - Published: 2024-08-28
  - Last Modified: 2024-08-28
  - Excerpt: Dive into the benefits of apps over mobile websites, and learn how to seamlessly integrate them into your marketing mix.
- [New Adobe Workfront Planning ties campaign development to execution](https://martech.org/new-adobe-workfront-planning-ties-campaign-development-to-execution.md)
  - Published: 2024-08-28
  - Last Modified: 2024-08-28
  - Excerpt: Workfront Planning, new from Adobe, joins the dots between upfront campaign planning and record creation and work execution.
- [20240828 MT Brief](https://martech.org/20240828-mt-brief.md)
  - Published: 2024-08-28
  - Last Modified: 2024-08-28
  - Excerpt: Not available
- [Evaluating 7 AI video generators while waiting for OpenAI’s Sora](https://martech.org/evaluating-7-ai-video-generators-while-waiting-for-openais-sora.md)
  - Published: 2024-08-26
  - Last Modified: 2024-08-27
  - Excerpt: Get ahead in AI video creation by exploring top tools on the market while OpenAI’s Sora remains under wraps.
- [Google adds generative AI insights, shopping ad campaign goals](https://martech.org/google-adds-generative-ai-insights-shopping-ad-campaign-goals.md)
  - Published: 2024-08-27
  - Last Modified: 2024-08-27
  - Excerpt: Google's new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing.
- [20240827 MT Brief](https://martech.org/20240827-mt-brief.md)
  - Published: 2024-08-27
  - Last Modified: 2024-08-26
  - Excerpt: Not available
- [What is marketing operations and what do MOps professionals do?](https://martech.org/what-is-marketing-operations-and-who-are-mops-professionals.md)
  - Published: 2024-08-07
  - Last Modified: 2024-08-26
  - Excerpt: Learn what marketing operations is and why it's important.
- [White House to tackle bad CX practices](https://martech.org/white-house-to-tackle-bad-cx-practices.md)
  - Published: 2024-08-26
  - Last Modified: 2024-08-26
  - Excerpt: The White House is mobilizing to tackle poor corporate CX practices. InMoment identifies key areas to tackle.
- [Essential stack for a B2B startup: Best of the MarTechBot](https://martech.org/essential-stack-for-a-b2b-startup-best-of-the-martechbot.md)
  - Published: 2024-08-26
  - Last Modified: 2024-08-26
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the most important platforms for growing a B2B startup.
- [Intense election ad buying could upend brands’ holiday marketing plans](https://martech.org/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans.md)
  - Published: 2024-08-21
  - Last Modified: 2024-08-25
  - Excerpt: Brands have options when it comes to breaking through the political noise this fall. The biggest decision: get involved or stay out of politics?
- [20240826 MT Brief](https://martech.org/20240826-mt-brief.md)
  - Published: 2024-08-26
  - Last Modified: 2024-08-23
  - Excerpt: Not available
- [European regulators have a seat at the table](https://martech.org/european-regulators-have-a-seat-at-the-table.md)
  - Published: 2024-08-23
  - Last Modified: 2024-08-23
  - Excerpt: Who is that new face in the big tech C-Suite? Oh, don't worry, just some regulator from Europe.
- [Why the FTC’s stand on hashing is a wake-up call for digital advertisers](https://martech.org/why-the-ftcs-stand-on-hashing-is-a-wake-up-call-for-digital-advertisers.md)
  - Published: 2024-08-23
  - Last Modified: 2024-08-23
  - Excerpt: The FTC declares hashing isn't a foolproof privacy measure. Here’s what this stance means for the industry’s future.
- [Mastering email campaign execution](https://martech.org/mastering-email-campaign-execution.md)
  - Published: 2024-08-22
  - Last Modified: 2024-08-22
  - Excerpt: Don't miss this opportunity to learn how to create more effective and engaging emails.
- [20240823 MT Brief](https://martech.org/20240823-mt-brief.md)
  - Published: 2024-08-23
  - Last Modified: 2024-08-22
  - Excerpt: Not available
- [AI-powered martech news and releases: August 22](https://martech.org/ai-powered-martech-news-and-releases-august-22.md)
  - Published: 2024-08-22
  - Last Modified: 2024-08-22
  - Excerpt: A new startup is using AI to help computers generate smells in order to improve healthcare and make safer, aromas for consumer goods.
- [iOS 18: Brace yourself for the new Apple Mail inbox](https://martech.org/ios-18-brace-yourself-for-the-new-apple-mail-inbox.md)
  - Published: 2024-08-22
  - Last Modified: 2024-08-22
  - Excerpt: Prepare your campaigns for iOS 18, which will bring major updates to Apple Mail, including AI features and inbox tabs.
- [4 ways to achieve early wins with AI in marketing](https://martech.org/4-ways-to-achieve-early-wins-with-ai-in-marketing.md)
  - Published: 2024-08-22
  - Last Modified: 2024-08-22
  - Excerpt: Integrate AI into your marketing strategy with these practical, incremental steps that drive real results.
- [20240822 MT Brief](https://martech.org/20240822-mt-brief.md)
  - Published: 2024-08-22
  - Last Modified: 2024-08-21
  - Excerpt: Not available
- [Marketo update improves audience insight for webinars](https://martech.org/marketo-update-improves-audience-insight-for-webinars.md)
  - Published: 2024-08-21
  - Last Modified: 2024-08-21
  - Excerpt: Adobe continues to improve its webinar capabilities in the latest Marketo update.
- [Why you need to master martech tool management](https://martech.org/why-you-need-to-master-martech-tool-management.md)
  - Published: 2024-08-21
  - Last Modified: 2024-08-21
  - Excerpt: How to ensure data privacy, control platform access and improve processes without extensive technical knowledge.
- [3 elements of a customer technology strategy](https://martech.org/3-elements-of-a-customer-technology-strategy.md)
  - Published: 2024-08-21
  - Last Modified: 2024-08-21
  - Excerpt: Tips for shifting from siloed martech, salestech and support tech to a cohesive strategy for seamless customer interactions.
- [20240821 MT Brief](https://martech.org/20240821-mt-brief.md)
  - Published: 2024-08-21
  - Last Modified: 2024-08-20
  - Excerpt: Not available
- [How to choose a data enrichment solution](https://martech.org/how-to-choose-a-data-enrichment-solution.md)
  - Published: 2024-08-20
  - Last Modified: 2024-08-20
  - Excerpt: Do you have all the data you need? If you don't, here are the issues to look at when picking a data enrichment provider.
- [Ad engagement improves when kids and parents watch together](https://martech.org/ad-engagement-improves-when-kids-and-parents-watch-together.md)
  - Published: 2024-08-20
  - Last Modified: 2024-08-20
  - Excerpt: When parents and children watch ads on CTV together, there's an impact on engagement.
- [What the composability revolution means for the martech stack](https://martech.org/what-the-composability-revolution-means-for-the-martech-stack.md)
  - Published: 2024-08-15
  - Last Modified: 2024-08-20
  - Excerpt: If applications like CDPs and customer engagement platforms rely on data in data warehouses, what are the broad implications for the martech stack as a whole?
- [How wisdom makes AI more effective in marketing](https://martech.org/how-wisdom-makes-ai-more-effective-in-marketing.md)
  - Published: 2024-08-20
  - Last Modified: 2024-08-20
  - Excerpt: Integrating wisdom with AI enhances marketing strategies, ensuring more ethical and effective customer engagement.
- [Improve your website’s accessibility in just three months](https://martech.org/improve-your-websites-accessibility-in-just-three-months.md)
  - Published: 2024-08-20
  - Last Modified: 2024-08-20
  - Excerpt: Discover how to balance ideal web accessibility standards with practical implementation
- [20240820 MT Brief](https://martech.org/20240820-mt-brief.md)
  - Published: 2024-08-20
  - Last Modified: 2024-08-19
  - Excerpt: Not available
- [Fall – Speakers](https://martech.org/speakers.md)
  - Published: 2022-11-28
  - Last Modified: 2024-08-19
  - Excerpt: Not available
- [Google AI Overviews have negligible impact on traffic, say publishers](https://martech.org/google-ai-overviews-have-negligible-impact-on-traffic-say-publishers.md)
  - Published: 2024-08-19
  - Last Modified: 2024-08-19
  - Excerpt: So far, AI Overviews is not wrecking publishers' traffic — plus other AI Overviews news.
- [Transitioning to a headless CMS: Best of the MarTechBot](https://martech.org/transitioning-to-a-headless-cms-best-of-the-martechbot.md)
  - Published: 2024-08-19
  - Last Modified: 2024-08-19
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Factors when considering a headless CMS.
- [How to identify high-churn personas in B2B and mitigate their risk](https://martech.org/how-to-identify-high-churn-personas-in-b2b-and-mitigate-their-risk.md)
  - Published: 2024-08-19
  - Last Modified: 2024-08-19
  - Excerpt: Here are the six types of people most likely to stop using a B2B product and how to handle them.
- [The small B2B marketing team’s guide to ABM](https://martech.org/the-small-b2b-marketing-teams-guide-to-abm.md)
  - Published: 2024-08-19
  - Last Modified: 2024-08-19
  - Excerpt: Focus your efforts and amplify your results with these practical tips for implementing account-based marketing.
- [The marketer’s guide to conquering data quality issues](https://martech.org/the-marketers-guide-to-conquering-data-quality-issues.md)
  - Published: 2024-08-16
  - Last Modified: 2024-08-16
  - Excerpt: Learn to measure ABM success with our guide on the essential metrics that go beyond traditional tracking and drive real business impact.
- [Could your marketing automation be doing more?](https://martech.org/could-your-marketing-automation-be-doing-more.md)
  - Published: 2024-08-16
  - Last Modified: 2024-08-16
  - Excerpt: Is your marketing automation platform keeping pace? The tools that once drove your success might now be holding you back.
- [20240819 MT Brief](https://martech.org/20240819-mt-brief.md)
  - Published: 2024-08-19
  - Last Modified: 2024-08-16
  - Excerpt: Not available
- [For consumers, AI is the new IoT](https://martech.org/for-consumers-ai-is-the-new-iot.md)
  - Published: 2024-08-16
  - Last Modified: 2024-08-16
  - Excerpt: There are AI-powered toothbrushes, coffee makers, mattresses, baby monitors and snow blowers. What there isn't: People who want to buy them.
- [Measuring marketing’s impact: From metrics to growth](https://martech.org/measuring-marketings-impact-from-metrics-to-growth.md)
  - Published: 2024-08-15
  - Last Modified: 2024-08-16
  - Excerpt: How to translate marketing into hard numbers and proving its worth beyond providing a sales spike.
- [4 tips for increasing conversions along the buyer’s journey](https://martech.org/4-tips-for-increasing-conversions-along-the-buyers-journey.md)
  - Published: 2024-08-16
  - Last Modified: 2024-08-16
  - Excerpt: Times are changing and marketers need to engage with customers in new ways. Here are four tips to doing just that.
- [What the composability revolution means for customer engagement](https://martech.org/what-the-composability-revolution-means-for-customer-engagement.md)
  - Published: 2024-08-13
  - Last Modified: 2024-08-16
  - Excerpt: The composable CDP is discussed everywhere. More attention needs to be paid to composability in the customer engagement space.
- [What the composability revolution means for CDPs](https://martech.org/what-the-composability-revolution-means-for-cdps.md)
  - Published: 2024-08-07
  - Last Modified: 2024-08-16
  - Excerpt: Big changes are afoot in the martech space under the broad term 'composability.' One of the first categories to be impacted is the CDP.
- [How marketing workflows will change with AI](https://martech.org/how-marketing-workflows-will-change-with-ai.md)
  - Published: 2024-08-15
  - Last Modified: 2024-08-15
  - Excerpt: It's clear that AI will impact the way workflows are created, but how will that impact, in turn, roles in marketing?
- [IAB Tech Lab expands Multi-State Privacy Agreement](https://martech.org/iab-tech-lab-expands-multi-state-privacy-agreement.md)
  - Published: 2024-08-15
  - Last Modified: 2024-08-15
  - Excerpt: The protocols and solutions developed by IAB Tech Lab to make compliance with privacy regulations easier have been expanded to cover 14 more U.S. states.
- [20240816 MT Brief](https://martech.org/20240816-mt-brief.md)
  - Published: 2024-08-16
  - Last Modified: 2024-08-15
  - Excerpt: Not available
- [AI-powered martech news and releases: August 15](https://martech.org/ai-powered-martech-news-and-releases-august-15.md)
  - Published: 2024-08-15
  - Last Modified: 2024-08-15
  - Excerpt: Tech companies are spending a lot on ads touting AI, despite more research showing it turns off consumers.
- [Moving up with marketing operational maturity](https://martech.org/moving-up-with-marketing-operational-maturity.md)
  - Published: 2024-08-13
  - Last Modified: 2024-08-14
  - Excerpt: Operational maturity is a key indicator of marketing effectiveness. Here are some solid metrics to track it.
- [20240815 MT Brief](https://martech.org/20240815-mt-brief.md)
  - Published: 2024-08-15
  - Last Modified: 2024-08-14
  - Excerpt: Not available
- [How to gear up email for a strong finish to 2024](https://martech.org/how-to-gear-up-email-for-a-strong-finish-to-2024.md)
  - Published: 2024-08-14
  - Last Modified: 2024-08-14
  - Excerpt: In the coming months, your emails will be competing against political campaigns and your competitors for consumers' attention.
- [7 strategies for getting the most from your martech stack](https://martech.org/7-strategies-for-getting-the-most-from-your-martech-stack.md)
  - Published: 2024-08-14
  - Last Modified: 2024-08-14
  - Excerpt: 20% of your tools drive 80% of your results, but how do you determine which tools they are?
- [Email marketers sharpen deliverability tactics at MailCon](https://martech.org/email-marketers-sharpen-deliverability-tactics-at-mailcon.md)
  - Published: 2024-08-14
  - Last Modified: 2024-08-14
  - Excerpt: Experts from Google and across the email marketing landscape offered strategies in the “post-Yahoogle” era.
- [U.S. considering forcing a Google breakup](https://martech.org/report-u-s-considering-forcing-a-google-breakup.md)
  - Published: 2024-08-14
  - Last Modified: 2024-08-14
  - Excerpt: Could Google be broken up in the not-too-distant future? Could the U.S. government force a sale of Chrome, Android or Ads?
- [20240814 MT Brief](https://martech.org/20240814-mt-brief.md)
  - Published: 2024-08-14
  - Last Modified: 2024-08-13
  - Excerpt: Not available
- [IAB releases updated IAB Diligence Platform](https://martech.org/iab-releases-updated-iab-diligence-platform.md)
  - Published: 2024-08-13
  - Last Modified: 2024-08-13
  - Excerpt: The platform, powered by Safeguard Privacy, will keep the adtech industry current on privacy compliance.
- [The Google monopoly verdict: More industry reactions](https://martech.org/the-google-monopoly-verdict-more-industry-reactions.md)
  - Published: 2024-08-13
  - Last Modified: 2024-08-13
  - Excerpt: Agencies and marketing consultants reach out with comments about many different aspects of the Google monopoly verdict.
- [Meet my research team: Gemini, ChatGPT and Perplexity](https://martech.org/meet-my-research-team-gemini-chatgpt-and-perplexity.md)
  - Published: 2024-08-12
  - Last Modified: 2024-08-13
  - Excerpt: Learn how to turn to AI helpers as the first step in performing lengthy, previously manual research tasks.
- [Marketers must adapt to a changing world](https://martech.org/marketers-must-adapt-to-a-changing-world.md)
  - Published: 2024-08-13
  - Last Modified: 2024-08-13
  - Excerpt: The world has changed dramatically over the past couple of years. Marketers must rethink how to treat consumers and get comfortable with prioritizing integrity, authenticity and community.
- [The no-code guide to integrating your martech stack](https://martech.org/the-no-code-guide-to-integrating-your-martech-stack.md)
  - Published: 2024-07-24
  - Last Modified: 2024-08-13
  - Excerpt: Learn how to integrate your martech stack without coding and connect data across platforms using simple automation tools.
- [22 must-have reports for measuring CRM health](https://martech.org/22-must-have-reports-for-measuring-crm-health.md)
  - Published: 2024-08-12
  - Last Modified: 2024-08-12
  - Excerpt: Find out the reports you need to monitor data hygiene, improve marketing and sales processes and much more.
- [20240813 MT Brief](https://martech.org/20240813-mt-brief.md)
  - Published: 2024-08-13
  - Last Modified: 2024-08-12
  - Excerpt: Not available
- [Urban digital transformation: Insights for marketers from global smart cities](https://martech.org/urban-digital-transformation-insights-for-marketers-from-global-smart-cities.md)
  - Published: 2024-08-09
  - Last Modified: 2024-08-12
  - Excerpt: Cities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling.
- [CDP and customer experience: Best of the MarTechBot](https://martech.org/cdp-and-customer-experience-best-of-the-martechbot.md)
  - Published: 2024-08-12
  - Last Modified: 2024-08-12
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and metrics for powering customer engagement.
- [HubSpot’s July 2024 updates: Big moves toward better efficiency and security](https://martech.org/hubspots-july-2024-updates-big-moves-toward-better-efficiency-and-security.md)
  - Published: 2024-08-12
  - Last Modified: 2024-08-12
  - Excerpt: We've boiled down HubSpot's 91 updates for July to the 13 most
impactful for managers and admins
- [20240812 MT Brief](https://martech.org/20240812-mt-brief.md)
  - Published: 2024-08-12
  - Last Modified: 2024-08-09
  - Excerpt: Not available
- [How Centerfield is sifting insights from millions of phone calls](https://martech.org/how-centerfield-is-sifting-insights-from-millions-of-phone-calls.md)
  - Published: 2024-08-09
  - Last Modified: 2024-08-09
  - Excerpt: Echo AI's technology is helping Centerfield turn a jumble of unstructured verbiage into actionable customer data.
- [Google rolls out new features for Local Service Ads](https://martech.org/google-rolls-out-new-features-for-local-service-ads.md)
  - Published: 2024-08-09
  - Last Modified: 2024-08-09
  - Excerpt: One new feature is designed to increase ad engagement and rankings, while the other provides greater budget controls.
- [Transform content creation with AI and automation](https://martech.org/transform-content-creation-with-ai-and-automation.md)
  - Published: 2024-08-09
  - Last Modified: 2024-08-09
  - Excerpt: Unlock new possibilities for efficiency and impact.
- [AI-powered martech news and releases: August 8](https://martech.org/ai-powered-martech-news-and-releases-august-8.md)
  - Published: 2024-08-08
  - Last Modified: 2024-08-08
  - Excerpt: Consumers are really, really not impressed with AI, consistently preferring products that don't mention AI over those that do.
- [20240809 MT Brief](https://martech.org/20240809-mt-brief.md)
  - Published: 2024-08-09
  - Last Modified: 2024-08-08
  - Excerpt: Not available
- [Retail media networks and advertisers going from guesswork to growth](https://martech.org/retail-media-networks-and-advertisers-going-from-guesswork-to-growth.md)
  - Published: 2024-08-08
  - Last Modified: 2024-08-08
  - Excerpt: CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature.
- [Why first-party data still reigns even with Google keeping third-party cookies](https://martech.org/why-first-party-data-still-reigns-even-with-google-keeping-third-party-cookies.md)
  - Published: 2024-08-08
  - Last Modified: 2024-08-08
  - Excerpt: Cookies or no cookies, first-party data is your competitive edge. Find out how to build a robust data strategy for the future.
- [How to leverage the 80/20 rule for martech efficiency and ROI](https://martech.org/how-to-leverage-the-80-20-rule-for-martech-efficiency-and-roi.md)
  - Published: 2024-08-08
  - Last Modified: 2024-08-08
  - Excerpt: Unravel the complexities of your martech stack by identifying the tools driving most of your marketing success.
- [Marketing Ops is Marketing. Or is it?](https://martech.org/marketing-ops-is-marketing.md)
  - Published: 2024-08-06
  - Last Modified: 2024-08-08
  - Excerpt: Marketing Ops isn't marketing? It depends on what you mean by "isn't."
- [What is email marketing and why we care: A marketer’s guide](https://martech.org/email-marketing-a-marketers-guide.md)
  - Published: 2022-03-22
  - Last Modified: 2024-08-08
  - Excerpt: Email marketing remains one of the most effective digital channels today. Here are some best practices to help your brand stay ahead of the email marketing game.
- [Why we care about marketing management](https://martech.org/why-we-care-about-marketing-management.md)
  - Published: 2022-12-21
  - Last Modified: 2024-08-08
  - Excerpt: Learn more about what marketing management is, its core concepts and why it's important.
- [Marketing analytics: What it is and why marketers should care](https://martech.org/marketing-analytics-what-it-is-and-why-marketers-should-care.md)
  - Published: 2022-04-27
  - Last Modified: 2024-08-08
  - Excerpt: We unpack marketing analytics: what it is, why it’s important, and how it can help marketers achieve brand success.
- [What is digital transformation?](https://martech.org/what-is-digital-transformation.md)
  - Published: 2022-03-04
  - Last Modified: 2024-08-08
  - Excerpt: Digital transformation isn’t just about buying or upgrading technology; it’s about creating a “digital-first” mindset throughout marketing operations.
- [Why we care about advertising: A marketer’s guide](https://martech.org/why-we-care-about-advertising-a-marketers-guide.md)
  - Published: 2022-05-27
  - Last Modified: 2024-08-08
  - Excerpt: Here's our guide to adtech, digital advertising and keys to success in a transformed digital landscape.
- [Customer journey maps: What you need to know](https://martech.org/customer-journey-maps-what-you-need-to-know.md)
  - Published: 2024-08-02
  - Last Modified: 2024-08-08
  - Excerpt: A good map helps you see the customer experience through the eyes of your customers.
- [What is B2B marketing and why marketers should care](https://martech.org/why-we-care-about-b2b-marketing-a-guide-for-marketers.md)
  - Published: 2024-05-21
  - Last Modified: 2024-08-08
  - Excerpt: Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of.
- [Agile marketing: What it is and why marketers should care](https://martech.org/agile-marketing-what-it-is-and-why-marketers-should-care.md)
  - Published: 2023-05-10
  - Last Modified: 2024-08-08
  - Excerpt: Learn what agile marketing is, why it’s important, and how it can help marketers succeed.
- [What is ecommerce and which trends are shaping its future?](https://martech.org/what-is-ecommerce-and-which-trends-are-shaping-its-future.md)
  - Published: 2022-12-07
  - Last Modified: 2024-08-08
  - Excerpt: Learn about ecommerce as well as key new trends like mobile and social commerce and how they are all shaping the future of marketing.
- [What is consumer privacy in marketing and why marketers must care](https://martech.org/why-marketers-should-care-about-consumer-privacy.md)
  - Published: 2022-09-30
  - Last Modified: 2024-08-08
  - Excerpt: From GDPR, CPPA and ADPPA, here’s all the information marketers should know.
- [What is predictive analytics?](https://martech.org/what-is-predictive-analytics.md)
  - Published: 2024-04-23
  - Last Modified: 2024-08-08
  - Excerpt: The importance of predictive analytics in marketing continues to grow as brands try to get ahead (and stay ahead) of the customer.
- [What is video advertising and why should marketers care?](https://martech.org/what-is-video-advertising.md)
  - Published: 2024-04-30
  - Last Modified: 2024-08-08
  - Excerpt: The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide.
- [20240808 MT Brief](https://martech.org/20240808-mt-brief.md)
  - Published: 2024-08-08
  - Last Modified: 2024-08-07
  - Excerpt: Not available
- [Fall – Sponsors](https://martech.org/sponsors.md)
  - Published: 2022-11-02
  - Last Modified: 2024-08-07
  - Excerpt: Not available
- [Unlocking AI’s potential in B2B marketing](https://martech.org/unlocking-ais-potential-in-b2b-marketing.md)
  - Published: 2024-08-07
  - Last Modified: 2024-08-07
  - Excerpt: Key B2B considerations for successful AI adoption, from team preparation to selecting context-aware solutions.
- [Mastering data-driven decision-making in the strategy phase](https://martech.org/mastering-data-driven-decision-making-in-the-strategy-phase.md)
  - Published: 2024-08-07
  - Last Modified: 2024-08-07
  - Excerpt: Insights into strategic planning to avoid data pitfalls and set a strong foundation for your marketing campaigns.
- [Google phasing out Smart Campaigns in favor of Performance Max](https://martech.org/google-phasing-out-smart-campaigns-in-favor-of-performance-max.md)
  - Published: 2024-08-07
  - Last Modified: 2024-08-07
  - Excerpt: Google's shift from Smart Campaigns to Performance Max signals a major push toward AI-driven, cross-platform advertising solutions.
- [Fall – Why attend](https://martech.org/why-attend.md)
  - Published: 2022-11-21
  - Last Modified: 2024-08-07
  - Excerpt: Not available
- [Lead generation and marketing automation: How they work together](https://martech.org/lead-generation-and-marketing-automation-how-they-work-together.md)
  - Published: 2023-12-13
  - Last Modified: 2024-08-07
  - Excerpt: Marketing automation allows you to maximize the efficiency and results of your lead generation programs.
- [What the Google antitrust ruling could mean for advertisers](https://martech.org/what-the-google-antitrust-ruling-could-mean-for-advertisers.md)
  - Published: 2024-08-06
  - Last Modified: 2024-08-06
  - Excerpt: Changes in technology and consumer behavior make this the perfect moment for  companies that want to challenge Google's dominant market position.
- [20240807 MT Brief](https://martech.org/20240807-mt-brief.md)
  - Published: 2024-08-07
  - Last Modified: 2024-08-06
  - Excerpt: Not available
- [Aflac’s approach to Gen Z engagement](https://martech.org/aflacs-approach-to-gen-z-engagement.md)
  - Published: 2024-08-06
  - Last Modified: 2024-08-06
  - Excerpt: How the widely-recognized insurance brand promotes omnichannel engagement for Gen Z and the rest of us.
- [Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online](https://martech.org/position-less-marketers-empowered-to-bring-the-personal-shopper-touch-to-online.md)
  - Published: 2024-08-08
  - Last Modified: 2024-08-06
  - Excerpt: The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand.
- [Why your marketing strategy should still be cookie-less despite Google’s shift](https://martech.org/why-your-marketing-strategy-should-still-be-cookie-less-despite-googles-shift.md)
  - Published: 2024-08-06
  - Last Modified: 2024-08-06
  - Excerpt: Despite the survival of third-party cookies, marketing still demands a renewed focus on building meaningful consumer connections.
- [20240806 MT Brief](https://martech.org/20240806-mt-brief.md)
  - Published: 2024-08-06
  - Last Modified: 2024-08-06
  - Excerpt: Not available
- [Federal judge rules Google violated antitrust law](https://martech.org/federal-judge-rules-google-violated-antitrust-law.md)
  - Published: 2024-08-05
  - Last Modified: 2024-08-06
  - Excerpt: Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones.
- [Why Google lost: The DoJ’s case in 11 slides](https://martech.org/why-google-lost-the-dojs-case-in-11-slides.md)
  - Published: 2024-08-06
  - Last Modified: 2024-08-06
  - Excerpt: Here is what you need to know about the Google antitrust case from the Justice Department's closing presentation.
- [Future-proof your content strategy](https://martech.org/future-proof-your-content-strategy.md)
  - Published: 2024-08-05
  - Last Modified: 2024-08-05
  - Excerpt: Learn how to optimize your content for maximum impact
- [Lead gen tactics for B2B: Best of the MarTechBot](https://martech.org/lead-gen-tactics-for-b2b-best-of-the-martechbot.md)
  - Published: 2024-08-05
  - Last Modified: 2024-08-05
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Low-cost lead gen tactics.
- [How AI-generated images could redefine product placement](https://martech.org/how-ai-generated-images-could-redefine-product-placement.md)
  - Published: 2024-08-05
  - Last Modified: 2024-08-05
  - Excerpt: AI-generated visuals might subtly shape consumer choices and soon present new challenges for marketers.
- [Phygital consultancy NEWU is here to surprise you](https://martech.org/phygital-agency-newu-is-here-to-surprise-you.md)
  - Published: 2024-07-25
  - Last Modified: 2024-08-05
  - Excerpt: From a dramatic takeover of Milan Design Week to a literally touching experience with new music, this agency creates activations for the physical-digital world.
- [Why marketers must combat the hidden threat of MFA sites](https://martech.org/why-marketers-must-combat-the-hidden-threat-of-mfa-sites.md)
  - Published: 2024-08-05
  - Last Modified: 2024-08-05
  - Excerpt: Learn to combat the threats posed by made-for-advertising sites, differentiate quality publishers and optimize your digital ad spend.
- [Google Ads hit by major reporting glitch, exposing competitor data](https://martech.org/google-ads-hit-by-major-reporting-glitch-exposing-competitor-data.md)
  - Published: 2024-08-05
  - Last Modified: 2024-08-05
  - Excerpt: Competitors' sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible.
- [Nature’s inspiration for transforming your marketing plan](https://martech.org/natures-inspiration-for-transforming-your-marketing-plan.md)
  - Published: 2024-08-02
  - Last Modified: 2024-08-02
  - Excerpt: Revolutionize your marketing with pace-layered planning inspired by nature's resilience, balancing quick adaptations with long-term stability.
- [Retailers struggle to identify site visitors](https://martech.org/retailers-struggle-to-identify-site-visitors.md)
  - Published: 2024-08-02
  - Last Modified: 2024-08-02
  - Excerpt: A new report from Bluecore shows up to 85% of visitors to ecommerce sites going unidentified and therefore hard to connect and engage with.
- [20240805 MT Brief](https://martech.org/20240805-mt-brief.md)
  - Published: 2024-08-05
  - Last Modified: 2024-08-02
  - Excerpt: Not available
- [Amazon digital ad revenue up 20% in 2nd quarter](https://martech.org/amazon-digital-ad-revenue-up-20-in-2nd-quarter.md)
  - Published: 2024-08-02
  - Last Modified: 2024-08-02
  - Excerpt: The company booked $12.77 billion in ad revenues for the quarter, thanks in part to adding advertising to Prime Video offerings.
- [How additional information changes customer value assessments](https://martech.org/how-additional-information-changes-customer-value-assessments.md)
  - Published: 2024-08-02
  - Last Modified: 2024-08-02
  - Excerpt: Knowing more about your customers can dramatically change their perceived value. Dive into the math behind customer analytics.
- [How to build a better buyer journey using customer behavioral data](https://martech.org/how-to-build-a-better-buyer-journey-using-customer-behavioral-data.md)
  - Published: 2024-08-01
  - Last Modified: 2024-08-01
  - Excerpt: Struggling to connect content with your buyer's journey? Here's how to leverage personality insights for better results.
- [How to use AI in email marketing without losing the human touch](https://martech.org/how-to-use-ai-in-email-marketing-without-losing-the-human-touch.md)
  - Published: 2024-08-01
  - Last Modified: 2024-08-01
  - Excerpt: Tips for using AI in your email marketing and copywriting without losing the personal touch consumers crave.
- [Meta ad revenue up 22% in second quarter](https://martech.org/meta-ad-revenue-up-22-in-second-quarter.md)
  - Published: 2024-08-01
  - Last Modified: 2024-08-01
  - Excerpt: The Facebook parent had a second quarter revenue of $39 billion. Zeta Global and Criteo are reported improved earnings.
- [20240802 MT Brief](https://martech.org/20240802-mt-brief.md)
  - Published: 2024-08-02
  - Last Modified: 2024-08-01
  - Excerpt: Not available
- [AI-powered martech news and releases: August 1](https://martech.org/ai-powered-martech-news-and-releases-august-1.md)
  - Published: 2024-08-01
  - Last Modified: 2024-08-01
  - Excerpt: Having used up all the available human-made data, scientists are now training large language models on AI-created data. This is a very bad idea.
- [Experian rolls out retail media network solution](https://martech.org/experian-rolls-out-retail-media-network-solution.md)
  - Published: 2024-08-01
  - Last Modified: 2024-08-01
  - Excerpt: Identity resolution plays an important role in proving RMN value while remaining transparent and privacy-compliant.
- [Consumers share what they want from brands](https://martech.org/consumers-share-what-they-want-from-brands.md)
  - Published: 2024-08-12
  - Last Modified: 2024-08-01
  - Excerpt: We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know.
- [What is audience development and why savvy marketers care](https://martech.org/what-is-audience-development.md)
  - Published: 2022-06-01
  - Last Modified: 2024-08-01
  - Excerpt: Explore our marketers' guide to audience development, a process imperative for brand success.
- [12 email marketing fundamentals to master](https://martech.org/12-email-marketing-fundamentals.md)
  - Published: 2017-05-24
  - Last Modified: 2024-08-01
  - Excerpt: Columnist Mary Wallace provides a primer on email marketing fundamentals for newbies and veterans alike, noting that advanced technology is useless if you don't get these right.
- [Data clean rooms: A beginner’s guide](https://martech.org/data-clean-rooms-a-beginners-guide.md)
  - Published: 2023-07-12
  - Last Modified: 2024-08-01
  - Excerpt: Here's how enterprises are using data clean rooms to improve the return on their customer data investments.
- [What is compliance in marketing and why every savvy marketer should care](https://martech.org/what-is-compliance-in-marketing.md)
  - Published: 2023-01-27
  - Last Modified: 2024-08-01
  - Excerpt: Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious.
- [20240801 MT Brief](https://martech.org/20240801-mt-brief.md)
  - Published: 2024-08-01
  - Last Modified: 2024-07-31
  - Excerpt: Not available
- [Second quarter saw slowing ad spend on most platforms](https://martech.org/second-quarter-saw-slowing-ad-spend-on-most-platforms.md)
  - Published: 2024-07-31
  - Last Modified: 2024-07-31
  - Excerpt: While Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower growth, YouTube was up 28% thanks to a big increase in impressions.
- [How customer satisfaction fuels B2B profitability](https://martech.org/how-customer-satisfaction-fuels-b2b-profitability.md)
  - Published: 2024-07-31
  - Last Modified: 2024-07-31
  - Excerpt: Learn what drives customer satisfaction, how to measure it and ways to boost your company's long-term profitability.
- [Subscriber acquisition best practices following Gmail’s spam update](https://martech.org/subscriber-acquisition-best-practices-following-gmails-spam-update.md)
  - Published: 2024-07-31
  - Last Modified: 2024-07-31
  - Excerpt: Insights on list management, subscriber acquisition and personalization to keep your email campaigns effective.
- [Black women founders have to keep pushing](https://martech.org/black-women-founders-have-to-keep-pushing.md)
  - Published: 2024-07-12
  - Last Modified: 2024-07-31
  - Excerpt: Octavia Goredema says that Black women founders seeking capital mustn't be discouraged by depressing statistics.
- [How to use project management data to inform your marketing hiring strategy](https://martech.org/how-to-use-project-management-data-to-inform-your-marketing-hiring-strategy.md)
  - Published: 2024-07-30
  - Last Modified: 2024-07-30
  - Excerpt: Use project management metrics to enhance your hiring strategy and ensure your team’s composition aligns with operational efficiency.
- [20240731 MT Brief](https://martech.org/20240731-mt-brief.md)
  - Published: 2024-07-31
  - Last Modified: 2024-07-30
  - Excerpt: Not available
- [Canva acquires genAI startup Leonardo.AI](https://martech.org/canva-acquires-genai-startup-leonardo-ai.md)
  - Published: 2024-07-30
  - Last Modified: 2024-07-30
  - Excerpt: Canva’s recent acquisitions aim to boost its profile as an all-in-one creative hub for businesses and individuals.
- [SurveyMonkey launches a CX suite](https://martech.org/surveymonkey-launches-a-cx-suite.md)
  - Published: 2024-07-30
  - Last Modified: 2024-07-30
  - Excerpt: The online survey and feedback specialists are offering a packaged customer experience suite.
- [Generative engine optimization: What you need to know](https://martech.org/generative-engine-optimization-what-you-need-to-know.md)
  - Published: 2024-07-30
  - Last Modified: 2024-07-30
  - Excerpt: GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search.
- [Key marketing lessons from startup to scale-up](https://martech.org/key-marketing-lessons-from-startup-to-scale-up.md)
  - Published: 2024-07-30
  - Last Modified: 2024-07-30
  - Excerpt: The similarities and differences in marketing approaches between startups and large corporations and how each can learn from the other.
- [The quickstart guide to marketing automation](https://martech.org/the-quickstart-guide-to-marketing-automation.md)
  - Published: 2024-07-29
  - Last Modified: 2024-07-29
  - Excerpt: Start simple, get organized, and take proactive steps to unlock the power of marketing automation for your business .
- [20240730 MT Brief](https://martech.org/20240730-mt-brief.md)
  - Published: 2024-07-30
  - Last Modified: 2024-07-29
  - Excerpt: Not available
- [Customer Service and Success: What they are and why marketers should care](https://martech.org/customer-service-and-success-what-they-are-and-why-marketers-should-care.md)
  - Published: 2022-07-01
  - Last Modified: 2024-07-29
  - Excerpt: Learn the importance of customer service and customer success to overall business performance.
- [Digital asset management and content management systems: Best of the MarTechBot](https://martech.org/digital-asset-management-and-content-management-systems-best-of-the-martechbot.md)
  - Published: 2024-07-29
  - Last Modified: 2024-07-29
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems.
- [OpenAI starts testing SearchGPT prototype](https://martech.org/openai-starts-testing-searchgpt-prototype.md)
  - Published: 2024-07-29
  - Last Modified: 2024-07-29
  - Excerpt: SearchGPT is OpenAI's long-expected prototype search engine. Here's what it looks like.
- [Why brands must bridge the knowledge gap in AI adoption](https://martech.org/why-brands-must-bridge-the-knowledge-gap-in-ai-adoption.md)
  - Published: 2024-07-29
  - Last Modified: 2024-07-29
  - Excerpt: AI hype is leading to rapid adoption, but what happens when understanding lags behind?
- [Why marketers need generalized system understanding](https://martech.org/why-marketers-need-generalized-system-understanding.md)
  - Published: 2024-07-29
  - Last Modified: 2024-07-29
  - Excerpt: Holistic views of marketing technology and data flow enhance marketing processes and customer engagement.
- [Acquisitions signal agencies are betting on influencer marketing](https://martech.org/acquisitions-signal-agencies-are-betting-on-influencer-marketing.md)
  - Published: 2024-07-26
  - Last Modified: 2024-07-26
  - Excerpt: Looking for a sign that influencer marketing has truly arrived? Platforms that connect marketers with influencers are a hot commodity.
- [The impact of martech on company value](https://martech.org/the-impact-of-martech-on-company-value.md)
  - Published: 2024-07-26
  - Last Modified: 2024-07-26
  - Excerpt: Focusing on effectiveness over efficiency is crucial for demonstrating martech's impact on business performance.
- [20240729 MT Brief](https://martech.org/20240729-mt-brief.md)
  - Published: 2024-07-29
  - Last Modified: 2024-07-26
  - Excerpt: Not available
- [Mixed reactions from ad ecosystem to Google keeping cookies](https://martech.org/mixed-reactions-from-ad-ecosystem-to-google-keeping-cookies.md)
  - Published: 2024-07-26
  - Last Modified: 2024-07-26
  - Excerpt: Skepticism, approval and mixed feelings: people have a lot to say about Google's reversal on third-party cookies.
- [How to transform your website into a continuous marketing powerhouse](https://martech.org/how-to-transform-your-website-into-a-continuous-marketing-powerhouse.md)
  - Published: 2024-07-26
  - Last Modified: 2024-07-26
  - Excerpt: Must-have strategic elements to build a high-impact website that drives traffic, engagement and conversions.
- [67% of marketers say lack of training is primary barrier to AI adoption](https://martech.org/67-of-marketers-say-lack-of-training-is-primary-barrier-to-ai-adoption.md)
  - Published: 2024-07-26
  - Last Modified: 2024-07-26
  - Excerpt: 99% of marketers say they are personally using AI. However, 36% say it is part of their daily workflow --- 7 percentage points more than in 2023.
- [Pipeline 360 launches new display advertising platform](https://martech.org/pipeline-360-launches-new-display-advertising-platform.md)
  - Published: 2024-07-16
  - Last Modified: 2024-07-26
  - Excerpt: A convergence of first-party based display advertising and content syndication creates what Pipeline 360 is calling 'branded demand.'
- [5 ways loyalty programs help you maximize profits](https://martech.org/maximizing-profits-strategies-for-earning-through-loyalty-programs.md)
  - Published: 2024-07-16
  - Last Modified: 2024-07-26
  - Excerpt: Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.
- [20240726 MT Brief](https://martech.org/20240726-mt-brief.md)
  - Published: 2024-07-26
  - Last Modified: 2024-07-25
  - Excerpt: Not available
- [How marketers are leveraging the Olympics’ focus on women’s sports to drive engagement](https://martech.org/how-marketers-are-leveraging-olympics-focus-on-womens-sports-to-drive-engagement.md)
  - Published: 2024-07-24
  - Last Modified: 2024-07-25
  - Excerpt: Lessons from Coca-Cola, Procter & Gamble and Bose on keeping the consumer connection long after the games are over.
- [AI-powered martech news and releases: July 25](https://martech.org/ai-powered-martech-news-and-releases-july-25.md)
  - Published: 2024-07-25
  - Last Modified: 2024-07-25
  - Excerpt: The IOC's AI agenda, aimed at cleaning up its image and improving the Olympics, results in social media monitoring and athlete support chatbots.
- [Why buyer groups matter in B2B demand gen and how to target them](https://martech.org/why-buyer-groups-matter-in-b2b-demand-gen-and-how-to-target-them.md)
  - Published: 2024-07-25
  - Last Modified: 2024-07-25
  - Excerpt: Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite.
- [How behavioral economics can be the marketer’s secret weapon](https://martech.org/how-behavioral-economics-can-be-the-marketers-secret-weapon.md)
  - Published: 2024-07-25
  - Last Modified: 2024-07-25
  - Excerpt: Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge.
- [10 top marketing podcasts for 2024](https://martech.org/10-top-marketing-podcasts-for-2024.md)
  - Published: 2023-12-20
  - Last Modified: 2024-07-25
  - Excerpt: Here are 10 marketing podcasts that will give you practical tips and the inside scoop on everything from AI to social to content and beyond.
- [Bing Chat opens up to more users and developers with API, expanded visual answers](https://martech.org/bing-chat-opens-up-to-more-users-and-developers-with-api-expanded-visual-answers.md)
  - Published: 2023-05-04
  - Last Modified: 2024-07-25
  - Excerpt: New design features and the ability to build third-party plug-ins will offer more tools for marketers using Bing Chat.
- [Data strategies for unlocking customer lifetime value](https://martech.org/data-strategies-for-unlocking-customer-lifetime-value.md)
  - Published: 2024-07-24
  - Last Modified: 2024-07-24
  - Excerpt: Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends.
- [How does AI fit into marketing campaigns?](https://martech.org/how-does-ai-fit-into-marketing-campaigns.md)
  - Published: 2024-07-24
  - Last Modified: 2024-07-24
  - Excerpt: Tips for effectively integrating artificial intelligence into your campaigns, from planning to execution and analysis.
- [20240725 MT Brief](https://martech.org/20240725-mt-brief.md)
  - Published: 2024-07-25
  - Last Modified: 2024-07-24
  - Excerpt: Not available
- [Third-party cookies will not be deprecated from Chrome](https://martech.org/third-party-cookies-will-not-be-deprecated-from-chrome.md)
  - Published: 2024-07-23
  - Last Modified: 2024-07-24
  - Excerpt: In a surprise move, Google announced that Chrome users will have choices going forward that include the third-party cookie experience. More UPDATES.
- [Channel99 introduces digital channel scoring for B2B](https://martech.org/channel99-introduces-digital-channel-scoring-for-b2b.md)
  - Published: 2024-07-24
  - Last Modified: 2024-07-24
  - Excerpt: B2B marketers would love to know where their ad dollars are performing efficiently. Channel99 is trying to take the guesswork out of it.
- [20240724 MT Brief](https://martech.org/20240724-mt-brief.md)
  - Published: 2024-07-24
  - Last Modified: 2024-07-23
  - Excerpt: Not available
- [3 ways to avoid stock content misuse in your DAM](https://martech.org/3-ways-to-avoid-stock-content-misuse-in-your-dam.md)
  - Published: 2024-07-23
  - Last Modified: 2024-07-23
  - Excerpt: Avoid the legal and ethical dangers of stock content misuse. Explore these cautionary tales and best practices for managing stock assets in your DAM.
- [How to protect your brand from AI dupes](https://martech.org/how-to-protect-your-brand-from-ai-dupes.md)
  - Published: 2024-07-23
  - Last Modified: 2024-07-23
  - Excerpt: AI dupes threaten brand integrity and consumer trust. Discover cutting-edge solutions and legal approaches to combat counterfeiters.
- [Netflix leans into ad-supported tier as subscriber growth surges](https://martech.org/netflix-leans-into-ad-supported-tier-as-subscriber-growth-surges.md)
  - Published: 2024-07-22
  - Last Modified: 2024-07-23
  - Excerpt: Netflix's ad-supported option is becoming key to its business, perhaps signaling a shift to a new business model.
- [How to master identity resolution in a warehouse-native world](https://martech.org/how-to-master-identity-resolution-in-a-warehouse-native-world.md)
  - Published: 2024-06-26
  - Last Modified: 2024-07-23
  - Excerpt: An overview of must-have capabilities for effective identity resolutions, plus the players in the market and what they offer.
- [20240723 MT Brief](https://martech.org/20240723-mt-brief.md)
  - Published: 2024-07-23
  - Last Modified: 2024-07-22
  - Excerpt: Not available
- [How to measure what matters in account-based marketing](https://martech.org/how-to-measure-what-matters-in-account-based-marketing.md)
  - Published: 2024-07-22
  - Last Modified: 2024-07-22
  - Excerpt: Learn to measure ABM success with these essential metrics that go beyond traditional tracking and drive real business impact.
- [How to put marketing data into meaningful context](https://martech.org/how-to-put-marketing-data-into-meaningful-context.md)
  - Published: 2024-07-22
  - Last Modified: 2024-07-22
  - Excerpt: Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization.
- [Segmentation for email campaigns: Best of the MarTechBot](https://martech.org/segmentation-for-email-campaigns-best-of-the-martechbot.md)
  - Published: 2024-07-22
  - Last Modified: 2024-07-22
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Segmentation and data strategies for personalization.
- [20240722 MT Brief](https://martech.org/20240722-mt-brief.md)
  - Published: 2024-07-22
  - Last Modified: 2024-07-19
  - Excerpt: Not available
- [Why traditional marketing systems can’t keep up with AI and what to do about it](https://martech.org/why-traditional-marketing-systems-cant-keep-up-with-ai-and-what-to-do-about-it.md)
  - Published: 2024-07-19
  - Last Modified: 2024-07-19
  - Excerpt: AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here's what it means for your team.
- [How Salesforce Data Cloud supports CX for Principal Financial](https://martech.org/how-salesforce-data-cloud-supports-cx-for-principal-financial.md)
  - Published: 2024-07-19
  - Last Modified: 2024-07-19
  - Excerpt: Salesforce Data Cloud is raining personalized experiences on Principal Financial Group's B2C and B2B2B businesses.
- [The top ecommerce trends from record-breaking Amazon Prime Day 2024](https://martech.org/the-top-ecommerce-trends-from-record-breaking-amazon-prime-day-2024.md)
  - Published: 2024-07-18
  - Last Modified: 2024-07-19
  - Excerpt: Big-ticket items like furniture and electronics benefited from deeper discounts as online buyers proved ready to pounce.
- [Planting seeds and building trust in a world of overnight wins](https://martech.org/planting-seeds-and-building-trust-in-a-world-of-overnight-wins.md)
  - Published: 2024-07-19
  - Last Modified: 2024-07-19
  - Excerpt: Building a thriving B2B brand is a long-term game. Learn how strategic branding and consistent effort can yield remarkable results.
- [Where are martech vendors finding their revenue? Let’s take a look](https://martech.org/where-are-martech-vendors-finding-their-revenue-lets-take-a-look.md)
  - Published: 2024-07-19
  - Last Modified: 2024-07-19
  - Excerpt: Is the market for martech saturated? Maybe, but there's plenty of room to grow.
- [Unlocking the full potential of GenAI in marketing](https://martech.org/unlocking-the-full-potential-of-genai-in-marketing.md)
  - Published: 2024-07-18
  - Last Modified: 2024-07-18
  - Excerpt: Why data and analytics are the foundation of successful GenAI implementation.
- [20240719 MT Brief](https://martech.org/20240719-mt-brief.md)
  - Published: 2024-07-19
  - Last Modified: 2024-07-18
  - Excerpt: Not available
- [AI-powered martech news and releases: July 18](https://martech.org/ai-powered-martech-news-and-releases-july-18.md)
  - Published: 2024-07-18
  - Last Modified: 2024-07-18
  - Excerpt: 80% of consumers expect a future where marketers stop advertising to humans and instead target the AI assistants that will do all the shopping.
- [How marketers can break free from decision fatigue](https://martech.org/how-marketers-can-break-free-from-decision-fatigue.md)
  - Published: 2024-07-18
  - Last Modified: 2024-07-18
  - Excerpt: Practical strategies to overcome marketing analysis paralysis, streamline decision-making and boost productivity in your marketing efforts.
- [CTV ads beat mobile and desktop for viewer attention](https://martech.org/ctv-ads-beat-mobile-and-desktop-for-viewer-attention.md)
  - Published: 2024-07-18
  - Last Modified: 2024-07-18
  - Excerpt: New study using facial analysis finds digital channels and ad formats matter for winning customer attention and outcomes.
- [Why delegating makes you a stronger email marketer](https://martech.org/why-delegating-makes-you-a-stronger-email-marketer.md)
  - Published: 2024-07-18
  - Last Modified: 2024-07-18
  - Excerpt: Struggling with email marketing workload? Explore how smart delegation can enhance productivity, even for solo marketers.
- [What is call analytics software and how is it giving marketers more power to measure inbound call data?](https://martech.org/call-analytics-tracking-software.md)
  - Published: 2023-01-24
  - Last Modified: 2024-07-18
  - Excerpt: The ability to track calls is a core use case of call analytics technology. However, advances in machine learning and artificial intelligence (AI) are driving more sophisticated applications.
- [Is bad customer data sabotaging your marketing efforts?](https://martech.org/is-bad-customer-data-sabotaging-your-marketing-efforts.md)
  - Published: 2024-07-16
  - Last Modified: 2024-07-18
  - Excerpt: Tired of dirty data? Discover the power of data standards.
- [20240718 MT Brief](https://martech.org/20240718-mt-brief.md)
  - Published: 2024-07-18
  - Last Modified: 2024-07-17
  - Excerpt: Not available
- [China leads the world in generative AI use](https://martech.org/china-leads-the-world-in-generative-ai-use.md)
  - Published: 2024-07-17
  - Last Modified: 2024-07-17
  - Excerpt: But the U.S. leads the world in something closer to full implementation, reports SAS.
- [Optimizely launches new SaaS CMS](https://martech.org/optimizely-launches-new-saas-cms.md)
  - Published: 2024-07-17
  - Last Modified: 2024-07-17
  - Excerpt: Optimizely makes its headless CMS offering fully available as a SaaS option.
- [SCOTUS ruling makes it easier to challenge federal ad regulations](https://martech.org/scotus-ruling-makes-it-easier-to-challenge-federal-ad-regulations.md)
  - Published: 2024-07-17
  - Last Modified: 2024-07-17
  - Excerpt: Ending a policy requiring judges to defer to regulators' interpretations makes more lawsuits a certainty and deciding those cases more difficult.
- [How marketing fuels the shift from problem-market fit to product-market fit](https://martech.org/how-marketing-fuels-the-shift-from-problem-market-fit-to-product-market-fit.md)
  - Published: 2024-07-17
  - Last Modified: 2024-07-17
  - Excerpt: Learn how marketing's collaboration with sales, product and customer success drives the transition to product-market fit.
- [The rise of personalization in ecommerce: 2024 consumer insights](https://martech.org/the-rise-of-personalization-in-e-commerce-2024-consumer-insights.md)
  - Published: 2024-07-17
  - Last Modified: 2024-07-17
  - Excerpt: Every marketer does “personalization” but to really do it right, you have to listen to what consumers and your customers say they want.
- [Why digital out-of-home advertising is summer 2024’s marketing powerhouse](https://martech.org/why-digital-out-of-home-advertising-is-summer-2024s-marketing-powerhouse.md)
  - Published: 2024-07-17
  - Last Modified: 2024-07-17
  - Excerpt: Harness the power of DOOH advertising for your summer campaigns with its increased visibility, flexible targeting and programmatic benefits.
- [Comic Con trivia, cat personalities and beyond: Empowering customer engagement](https://martech.org/cosplay-trivia-cat-personalities-and-beyond-empowering-customer-engagement.md)
  - Published: 2024-07-16
  - Last Modified: 2024-07-16
  - Excerpt: Komo is bringing customer engagement activations to huge events like Comic Con but also to sports, shopping centers and media broadcasts.
- [Digital video ad spend sees 16% increase this year](https://martech.org/digital-video-ad-spend-sees-16-increase-this-year.md)
  - Published: 2024-07-16
  - Last Modified: 2024-07-16
  - Excerpt: IAB report finds more money moving to digital video advertising even as measurement problems persist.
- [Navigating AI’s place in the CDP landscape](https://martech.org/navigating-ais-place-in-the-cdp-landscape.md)
  - Published: 2024-07-16
  - Last Modified: 2024-07-16
  - Excerpt: Uncover the hype and reality of AI in customer data platforms and why a broader AI framework is essential for maximizing its benefits.
- [How to clarify marketing metrics to impress the C-suite](https://martech.org/how-to-clarify-marketing-metrics-to-impress-the-c-suite.md)
  - Published: 2024-07-16
  - Last Modified: 2024-07-16
  - Excerpt: Effective ways to tackle ROI challenges, justify marketing spend and leverage AI for better analytics and sustainable growth.
- [20240717 MT Brief](https://martech.org/20240717-mt-brief.md)
  - Published: 2024-07-17
  - Last Modified: 2024-07-16
  - Excerpt: Not available
- [Emarsys Omnichannel & AI Masterclass – 3 sessions you won’t want to miss](https://martech.org/emarsys-omnichannel-ai-masterclass-3-sessions-you-wont-want-to-miss.md)
  - Published: 2024-05-30
  - Last Modified: 2024-07-16
  - Excerpt: We are drawing ever closer to the digital event of the year, the Emarsys Omnichannel and AI Masterclass, which kicks off on June 12 and 13, 2024.
- [A roadmap to martech stack maturity](https://martech.org/a-roadmap-to-martech-stack-maturity.md)
  - Published: 2024-07-15
  - Last Modified: 2024-07-15
  - Excerpt: Find out why maturing your martech stack is crucial for long-term success and how to do it with documentation and strategic planning.
- [Fall – FAQ](https://martech.org/faq.md)
  - Published: 2022-12-14
  - Last Modified: 2024-07-15
  - Excerpt: Not available
- [20240716 MT Brief](https://martech.org/20240716-mt-brief.md)
  - Published: 2024-07-16
  - Last Modified: 2024-07-15
  - Excerpt: Not available
- [Measuring new customer acquisition and loyalty: Best of the MarTechBot](https://martech.org/measuring-new-customer-acquisition-and-loyalty-best-of-the-martechbot.md)
  - Published: 2024-07-15
  - Last Modified: 2024-07-15
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Costs to engage new and existing customers.
- [Uberflip acquired by PathFactory](https://martech.org/uberflip-acquired-by-pathfactory.md)
  - Published: 2024-07-15
  - Last Modified: 2024-07-15
  - Excerpt: Content experience platform Uberflip becomes part of PathFactory's B2B content offering.
- [AI fuels investment surge in Q2 amid slowdown in new products](https://martech.org/ai-fuels-investment-surge-in-q2-amid-slowdown-in-new-products.md)
  - Published: 2024-07-15
  - Last Modified: 2024-07-15
  - Excerpt: Explore CabinetM's Q2 2024 martech report: Record $10.8 billion investment, AI funding boost and slowing product innovation.
- [20240715 MT Brief](https://martech.org/20240715-mt-brief.md)
  - Published: 2024-07-15
  - Last Modified: 2024-07-12
  - Excerpt: Not available
- [Why brand trust is declining and how marketers can earn it back](https://martech.org/why-brand-trust-is-declining-and-how-marketers-can-earn-it-back.md)
  - Published: 2024-07-12
  - Last Modified: 2024-07-12
  - Excerpt: Dive into the factors behind declining brand trust and strategies to restore trust and build long-term loyalty with your customers.
- [Target audiences precisely to maximize reach and reduce spend](https://martech.org/target-audiences-precisely-to-maximize-reach-and-reduce-spend.md)
  - Published: 2024-07-12
  - Last Modified: 2024-07-12
  - Excerpt: Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented.
- [LinkedIn’s AI ad tool to launch globally this fall](https://martech.org/linkedins-ai-ad-tool-to-launch-globally-this-fall.md)
  - Published: 2024-07-12
  - Last Modified: 2024-07-12
  - Excerpt: Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn.
- [3 strategies to navigate change as digital privacy evolves](https://martech.org/3-strategies-to-navigate-change-as-digital-privacy-evolves.md)
  - Published: 2024-07-12
  - Last Modified: 2024-07-12
  - Excerpt: Adapt your marketing strategy to new privacy regulations and AI advancements to to stay ahead of the curve.
- [Pride Month is about authenticity, not ‘rainbow washing’](https://martech.org/in-pride-month-is-about-authenticity-not-rainbow-washing.md)
  - Published: 2024-06-25
  - Last Modified: 2024-07-12
  - Excerpt: Phil Schraeder of GumGum talks about being a gay CEO and how brand values should amount to much more than hanging a rainbow flag out for Pride Month.
- [Salesforce’s Summer 2024 release features time-saving enhancements](https://martech.org/salesforces-summer-2024-release-features-time-saving-enhancements.md)
  - Published: 2024-07-12
  - Last Modified: 2024-07-12
  - Excerpt: Streamline permission viewing, storefront demos, product imports and more will drive efficiency for Salesforce users.
- [20240712 MT Brief](https://martech.org/20240712-mt-brief.md)
  - Published: 2024-07-12
  - Last Modified: 2024-07-11
  - Excerpt: Not available
- [Claravine connects its Data Standards Cloud with Snowflake](https://martech.org/claravine-connects-its-data-standards-cloud-with-snowflake.md)
  - Published: 2024-07-11
  - Last Modified: 2024-07-11
  - Excerpt: Claravine will now provide marketing data standardization within Snowflake AI Data Cloud.
- [Fall – Speaker resources](https://martech.org/speaker-resources.md)
  - Published: 2022-11-28
  - Last Modified: 2024-07-11
  - Excerpt: Not available
- [6 key issues when deciding to consolidate or upgrade your martech stack](https://martech.org/6-key-issues-when-deciding-to-consolidate-or-upgrade-your-martech-stack.md)
  - Published: 2024-07-11
  - Last Modified: 2024-07-11
  - Excerpt: From cost management to data integration and future-proofing: What to examine when deciding to replace or upgrade.
- [BlueConic acquires experience-creation company Jebbit](https://martech.org/blueconic-acquires-experience-creation-company-jebbit.md)
  - Published: 2024-07-10
  - Last Modified: 2024-07-11
  - Excerpt: The acquisition aims to help CDP customers capture more first-party data using interactive experiences built through Jebbit's creator interface.
- [Alphabet’s acquisition of HubSpot isn’t happening](https://martech.org/alphabets-acquisition-of-hubspot-isnt-happening.md)
  - Published: 2024-07-10
  - Last Modified: 2024-07-11
  - Excerpt: On, on again and now off. Alphabet and HubSpot are not doing a deal. Sources say.
- [How intent data leads to B2B marketers getting their signals crossed](https://martech.org/why-b2b-marketers-get-their-signals-crossed.md)
  - Published: 2024-07-11
  - Last Modified: 2024-07-11
  - Excerpt: Here’s why purchased intent data can be misleading and how to extract valuable insights from your own B2B marketing engagement data.
- [AI-powered martech releases and news: July 11](https://martech.org/ai-powered-martech-releases-and-news-july-11.md)
  - Published: 2024-07-11
  - Last Modified: 2024-07-11
  - Excerpt: Customers really don't want AI being used for customer service. A Gartner survey found 53% saying it might make them switch to a competitior.
- [20240711 MT Brief](https://martech.org/20240711-mt-brief.md)
  - Published: 2024-07-11
  - Last Modified: 2024-07-10
  - Excerpt: Not available
- [Essential KPIs to measure generative AI’s success in marketing](https://martech.org/essential-kpis-to-measure-generative-ais-success-in-marketing.md)
  - Published: 2024-07-10
  - Last Modified: 2024-07-10
  - Excerpt: From productivity metrics to engagement analytics, learn how to measure AI's impact on your marketing efforts.
- [How AI is shaping the future of ecommerce advertising  ](https://martech.org/how-ai-is-shaping-the-future-of-ecommerce-advertising.md)
  - Published: 2024-07-18
  - Last Modified: 2024-07-10
  - Excerpt: Use AI-powered solutions to drive personalization and boost sales and conversions.
- [How to produce modular content to drive personalization at scale](https://martech.org/how-to-produce-modular-content-to-drive-personalization-at-scale.md)
  - Published: 2024-07-10
  - Last Modified: 2024-07-10
  - Excerpt: Here’s how modular content can streamline your marketing efforts and optimize your content pipeline across multiple channels.
- [TikTok tightens restrictions on teen ad targeting, boosts AI transparency](https://martech.org/tiktok-tightens-restrictions-on-teen-ad-targeting-boosts-ai-transparency.md)
  - Published: 2024-07-10
  - Last Modified: 2024-07-10
  - Excerpt: TikTok now has stricter teen ad targeting rules and has also made it easier for advertisers to comply with AI disclosure requirements.
- [Why first-party data alone won’t solve marketers’ challenges](https://martech.org/why-first-party-data-alone-wont-solve-marketers-challenges.md)
  - Published: 2024-07-09
  - Last Modified: 2024-07-09
  - Excerpt: Learn why and how to enhance your first-party data strategy with second-party partnerships and third-party enrichment.
- [Limited HubSpot breach reminds us there’s risk in SaaS apps and data storage](https://martech.org/limited-hubspot-breach-reminds-us-theres-risk-in-saas-apps-and-data-storage.md)
  - Published: 2024-07-08
  - Last Modified: 2024-07-09
  - Excerpt: HubSpot reported a relatively minor breach as U.S. customers were checking out for the holiday.
- [20240710 MT Brief](https://martech.org/20240710-mt-brief.md)
  - Published: 2024-07-10
  - Last Modified: 2024-07-09
  - Excerpt: Not available
- [CDPs, their close kin and how to choose between them](https://martech.org/cdps-their-close-kin-and-how-to-choose-between-them.md)
  - Published: 2024-07-10
  - Last Modified: 2024-07-09
  - Excerpt: Is it a CDP you're looking for? Or will another martech application better suit your needs?
- [Microsoft Ads releases AI-powered asset recommendations for video and display ads](https://martech.org/microsoft-ads-releases-ai-powered-asset-recommendations-for-video-and-display-ads.md)
  - Published: 2024-07-09
  - Last Modified: 2024-07-09
  - Excerpt: Microsoft's AI-powered video ad recommendations speeds creative processes for marketers across display and streaming platforms.
- [A people-friendly approach to adopting AI in marketing](https://martech.org/a-people-friendly-approach-to-adopting-ai-in-marketing.md)
  - Published: 2024-07-09
  - Last Modified: 2024-07-09
  - Excerpt: A guide to the human side of AI adoption in marketing and how leaders can ensure smooth implementation and employee buy-in.
- [20240709 MT Brief](https://martech.org/20240709-mt-brief.md)
  - Published: 2024-07-09
  - Last Modified: 2024-07-08
  - Excerpt: Not available
- [New ways to identify B2B website visitors beyond the IP address](https://martech.org/new-ways-to-identify-b2b-website-visitors-beyond-the-ip-address.md)
  - Published: 2024-07-08
  - Last Modified: 2024-07-08
  - Excerpt: Learn about new platforms and methods for identifying website visitors, retargeting and automating customer acquisition campaigns.
- [20 questions to ask DAM software vendors during the demo](https://martech.org/20-questions-to-ask-digital-asset-management-platform-vendors-during-the-demo.md)
  - Published: 2024-07-09
  - Last Modified: 2024-07-08
  - Excerpt: Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
- [Boosting customer experience with website redesign: Best of the MarTechBot](https://martech.org/boosting-customer-experience-with-website-redesign-best-of-the-martechbot.md)
  - Published: 2024-07-08
  - Last Modified: 2024-07-08
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs to consider when redesigning a website.
- [Take the 2024 MarTech Replacement Survey](https://martech.org/take-the-2024-martech-replacement-survey.md)
  - Published: 2024-07-08
  - Last Modified: 2024-07-08
  - Excerpt: Take a few minutes to tell us how your martech stack changed in the past year.
- [4 inbox-altering changes to watch for](https://martech.org/4-inbox-altering-changes-to-watch-for.md)
  - Published: 2024-07-08
  - Last Modified: 2024-07-08
  - Excerpt: The email experience is changing. Here's how to plan for it.
- [20240708 MT Brief](https://martech.org/20240708-mt-brief.md)
  - Published: 2024-07-08
  - Last Modified: 2024-07-05
  - Excerpt: Not available
- [HubSpot’s June 2024 updates: New automation options, big sales improvements and more](https://martech.org/hubspots-june-2024-updates-new-automation-options-big-sales-improvements-and-more.md)
  - Published: 2024-07-05
  - Last Modified: 2024-07-05
  - Excerpt: We've boiled down HubSpot's 80 updates for June 2024 to the 14 most impactful for managers and admins.
- [Steve Ganem, Product Director of Google Analytics, on what’s ahead for GA4](https://martech.org/steve-ganem-product-director-of-google-analytics-on-whats-ahead-for-ga4.md)
  - Published: 2024-07-05
  - Last Modified: 2024-07-05
  - Excerpt: Now that Universal Analytics has ridden into the sunset, we talk to the Google exec about what's coming for GA4.
- [How to implement dynamic pricing without alienating customers](https://martech.org/how-to-implement-dynamic-pricing-without-alienating-customers.md)
  - Published: 2024-07-05
  - Last Modified: 2024-07-05
  - Excerpt: Uncover the impact of dynamic pricing on modern commerce and how to adopt it while ensuring fair practices and customer loyalty.
- [5 big ways to turn up the voice of your customer in your marketing](https://martech.org/5-big-ways-to-turn-up-the-voice-of-your-customer-in-your-marketing.md)
  - Published: 2024-07-02
  - Last Modified: 2024-07-05
  - Excerpt: What your customers have to say about their experiences with your brand should inspire and drive innovation in your marketing.
- [61% of marketers still relying on third-party data](https://martech.org/61-of-marketers-still-relying-on-third-party-data.md)
  - Published: 2024-07-03
  - Last Modified: 2024-07-03
  - Excerpt: Salesforce's State of Marketing Report finds marketers struggling to activate data and get a full view of customers.
- [4 ways to increase email engagement with your current ESP](https://martech.org/4-ways-to-increase-email-engagement-with-your-current-esp.md)
  - Published: 2024-07-03
  - Last Modified: 2024-07-03
  - Excerpt: Here’s how segmentation, personalization, automation and design can improve your email marketing results, regardless of your current ESP.
- [How martech vendors can navigate the slow death of net-new deals](https://martech.org/how-martech-vendors-can-navigate-the-slow-death-of-net-new-deals.md)
  - Published: 2024-07-03
  - Last Modified: 2024-07-03
  - Excerpt: The martech industry has reached saturation. Explore the challenges vendors face and strategies to adapt in an era of declining net-new deals.
- [20240705 MT Brief](https://martech.org/20240705-mt-brief.md)
  - Published: 2024-07-05
  - Last Modified: 2024-07-03
  - Excerpt: Not available
- [Does your organization need a DAM? Audit first, with these easy steps.](https://martech.org/does-your-organization-need-a-digital-asset-management-platform.md)
  - Published: 2024-07-03
  - Last Modified: 2024-07-03
  - Excerpt: While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
- [Avoid customer journeys becoming a bad trip – be position-less](https://martech.org/avoid-customer-journeys-becoming-a-bad-trip-be-position-less.md)
  - Published: 2024-07-08
  - Last Modified: 2024-07-03
  - Excerpt: Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously.
- [Account-based marketing strategy](https://martech.org/account-based-marketing-strategy.md)
  - Published: 2023-07-31
  - Last Modified: 2024-07-03
  - Excerpt: ABM is a key aspect of B2B marketing. Learn how a strategic approach is required for maximum benefit.
- [20240703 MT Brief](https://martech.org/20240703-mt-brief.md)
  - Published: 2024-07-03
  - Last Modified: 2024-07-03
  - Excerpt: Not available
- [3 challenges for marketers as retail media networks evolve](https://martech.org/3-challenges-for-marketers-as-retail-media-networks-evolve.md)
  - Published: 2024-07-02
  - Last Modified: 2024-07-02
  - Excerpt: Brands should have a clear game plan before entering this fragmented, often confusing space.
- [Spotlight on the expert: Michelle Tackabery](https://martech.org/spotlight-on-the-expert-michelle-tackabery.md)
  - Published: 2024-07-02
  - Last Modified: 2024-07-02
  - Excerpt: From part-time administrative marketing assistant to DAM AI expert working in the trenches of major asset management projects: Michelle Tackabery's journey.
- [6 core competencies every martech manager needs](https://martech.org/6-core-competencies-every-martech-manager-needs.md)
  - Published: 2024-07-02
  - Last Modified: 2024-07-02
  - Excerpt: Here's how marketers can lead and shape marketing technology strategies, focusing on six core competencies essential for martech success.
- [What is diversity and inclusion in marketing?](https://martech.org/what-are-diversity-equity-and-inclusion-and-why-marketers-need-them.md)
  - Published: 2024-05-06
  - Last Modified: 2024-07-02
  - Excerpt: Diversity drives success, but only if it's in both your content and your organization.
- [A new tech stack for cold email outreach is taking shape](https://martech.org/a-new-tech-stack-for-cold-email-outreach-is-taking-shape.md)
  - Published: 2024-06-25
  - Last Modified: 2024-07-01
  - Excerpt: AI is just one technology that’s changing the game of cold email outreach and re-writing the BDR playbook forever.
- [20240702 MT Brief](https://martech.org/20240702-mt-brief.md)
  - Published: 2024-07-02
  - Last Modified: 2024-07-01
  - Excerpt: Not available
- [Sourcing first-party data for a CDP: Best of the MarTechBot](https://martech.org/sourcing-first-party-data-for-a-cdp-best-of-the-martechbot.md)
  - Published: 2024-07-01
  - Last Modified: 2024-07-01
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to source data for a new CDP.
- [EU says Meta ad model violates Digital Markets Act](https://martech.org/eu-says-meta-ad-model-violates-digital-markets-act.md)
  - Published: 2024-07-01
  - Last Modified: 2024-07-01
  - Excerpt: Regulators want equivalent services for people who don't want to pay for an ad-free experience or consent to the company collecting personal data.
- [The failsafe approach to building strategic nurture paths](https://martech.org/the-failsafe-approach-to-building-strategic-nurture-paths.md)
  - Published: 2024-07-01
  - Last Modified: 2024-07-01
  - Excerpt: Optimize your marketing efforts by crafting effective nurture paths that foster trust and guide potential customers to conversion
- [GDPR is a help, not a hindrance, to marketing](https://martech.org/gdpr-is-a-help-not-a-hindrance-to-marketing.md)
  - Published: 2024-07-01
  - Last Modified: 2024-07-01
  - Excerpt: 83% of European CEOs and marketing executives say they can do effective marketing while adhering to GDPR standards.
- [What is a video marketing channel and why you can’t afford to miss](https://martech.org/why-video-is-the-marketing-channel-you-cant-afford-to-miss.md)
  - Published: 2023-06-07
  - Last Modified: 2024-07-01
  - Excerpt: Here's why you should embrace video, plus three proven strategies to stand out, build a brand and capture an audience.
- [8 tips on how to handle negative Facebook comments](https://martech.org/8-tactics-handling-negative-facebook-comments.md)
  - Published: 2022-03-25
  - Last Modified: 2024-07-01
  - Excerpt: How do you manage negative postings on Facebook? Here are some tools and methods to help you alleviate the situation and win the battle against negativity.
- [What is social media marketing and why marketers should care: A guide for brands](https://martech.org/social-media-marketing-the-ultimate-guide.md)
  - Published: 2022-05-03
  - Last Modified: 2024-07-01
  - Excerpt: Learn how to be successful with social media marketing – one of the most important channels across the digital landscape.
- [12 questions to ask SEO platform vendors during the demo](https://martech.org/12-questions-to-ask-seo-platform-vendors-during-the-demo.md)
  - Published: 2023-05-03
  - Last Modified: 2024-07-01
  - Excerpt: When its demo time here are four things for stakeholders to keep in mind and a dozen questions to help you when talking to vendors.
- [What do SEO platforms do and how do they help marketers get found on search engines?](https://martech.org/what-do-seo-platforms-do-and-how-do-they-help-marketers-get-found-on-search-engines.md)
  - Published: 2023-04-27
  - Last Modified: 2024-07-01
  - Excerpt: Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
- [What is search marketing: Why marketers should care](https://martech.org/why-we-care-about-search-marketing.md)
  - Published: 2023-01-23
  - Last Modified: 2024-07-01
  - Excerpt: A combination of solid SEO and PPC strategies can boost your site's visibility in search engines, resulting in more traffic and conversions.
- [What is programmatic advertising? Here’s what every savvy marketer needs to know](https://martech.org/what-you-need-to-know-about-programmatic-advertising.md)
  - Published: 2022-10-19
  - Last Modified: 2024-07-01
  - Excerpt: Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights.
- [Why we care about performance marketing](https://martech.org/why-we-care-about-performance-marketing.md)
  - Published: 2022-06-29
  - Last Modified: 2024-06-29
  - Excerpt: What you need to know about what performance marketing can and can't do.
- [What is mobile marketing: A guide for marketers](https://martech.org/why-we-care-about-mobile-marketing-a-guide-for-marketers.md)
  - Published: 2022-05-13
  - Last Modified: 2024-06-29
  - Excerpt: The tactics, technologies and strategies you need to connect with customers where they are -- their smartphones.
- [Marketing’s inner game: Unlocking the power of natural productivity cycles](https://martech.org/marketings-inner-game-unlocking-the-power-of-natural-productivity-cycles.md)
  - Published: 2024-04-03
  - Last Modified: 2024-06-29
  - Excerpt: Practical strategies to navigate your day with energy, focus and balance by aligning with your natural ultradian rhythms.
- [20 ways to make your marketing team more productive](https://martech.org/20-ways-to-make-your-marketing-team-more-productive.md)
  - Published: 2022-07-06
  - Last Modified: 2024-06-29
  - Excerpt: Here are some hacks and ways to build a culture that rewards productivity.
- [Does your organization need a marketing work management platform?](https://martech.org/does-your-organization-need-a-marketing-work-management-platform.md)
  - Published: 2023-07-26
  - Last Modified: 2024-06-29
  - Excerpt: Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly.
- [6 marketing attribution and predictive analytics platforms your organization should consider](https://martech.org/6-marketing-attribution-and-predictive-analytics-platforms-your-organization-should-consider.md)
  - Published: 2021-11-15
  - Last Modified: 2024-06-29
  - Excerpt: These platforms can provide marketers with valuable insights into how to better allocate their resources.
- [19 questions to ask marketing attribution and predictive analytics vendors during a demo](https://martech.org/19-questions-to-as-marketing-attribution-and-predictive-analytics-vendors-during-a-demo.md)
  - Published: 2022-03-01
  - Last Modified: 2024-06-29
  - Excerpt: These platforms can provide marketers with valuable insights into how to better allocate their resources.
- [Build a winning marketing attribution framework](https://martech.org/build-a-winning-marketing-attribution-framework.md)
  - Published: 2023-02-28
  - Last Modified: 2024-06-29
  - Excerpt: In this webinar, learn tried and true best practices from attribution pros.
- [Marketing attribution: What it is, and how it identifies vital customer touchpoints](https://martech.org/marketing-attribution-what-it-is-and-how-it-identifies-vital-customer-touchpoints.md)
  - Published: 2022-04-05
  - Last Modified: 2024-06-29
  - Excerpt: Here's why marketers need to know which channels and events contribute most to the bottom line.
- [Why we care about marketing attribution modeling](https://martech.org/why-we-care-about-marketing-attribution-modeling.md)
  - Published: 2023-04-14
  - Last Modified: 2024-06-29
  - Excerpt: Learn more about attribution modeling, what it is, different types of attribution modeling and how you can use it as a digital marketer.
- [AI in marketing: Examples to help your team today](https://martech.org/examples-ai-in-marketing.md)
  - Published: 2024-03-28
  - Last Modified: 2024-06-29
  - Excerpt: It's not a question of 'if' AI will deliver value for your team, but 'where.' Here are areas and functions to consider.
- [What is AI in marketing and why should marketers care?](https://martech.org/why-we-care-about-ai-in-marketing.md)
  - Published: 2022-04-22
  - Last Modified: 2024-06-29
  - Excerpt: Learn what AI marketing is and why it's important.
- [Why we care about location marketing](https://martech.org/why-we-care-about-location-marketing.md)
  - Published: 2023-02-17
  - Last Modified: 2024-06-29
  - Excerpt: Location-based marketing is effective for brands with physical locations. Here’s how to leverage the strategy.
- [3 approaches to merging profiles when resolving identities](https://martech.org/3-approaches-to-merging-profiles-when-resolving-identities.md)
  - Published: 2023-07-25
  - Last Modified: 2024-06-29
  - Excerpt: Managing customer profiles effectively can lead to better customer experience use cases.
- [How location data helps marketers acquire new customers and expand campaigns](https://martech.org/how-location-data-helps-marketers-acquire-new-customers-and-expand-campaigns.md)
  - Published: 2022-08-22
  - Last Modified: 2024-06-29
  - Excerpt: Marketers can use location data to find new customer insights and improve ROI.
- [7 marketing strategies to conquer decision paralysis](https://martech.org/7-marketing-strategies-to-conquer-decision-paralysis.md)
  - Published: 2024-06-28
  - Last Modified: 2024-06-28
  - Excerpt: Uncover powerful marketing strategies to streamline decision-making and guide customers to purchase with confidence.
- [How M&M’s transformed ERP and commerce with composable architecture](https://martech.org/how-mms-transformed-erp-and-commerce-with-composable-architecture.md)
  - Published: 2024-06-28
  - Last Modified: 2024-06-28
  - Excerpt: Mars Wrigley hit the ecommerce sweet spot with agile marketing, enterprise resource planning and technology integration.
- [20240701 MT Brief](https://martech.org/20240701-mt-brief.md)
  - Published: 2024-07-01
  - Last Modified: 2024-06-28
  - Excerpt: Not available
- [How to measure the impact of brand marketing](https://martech.org/how-to-measure-the-impact-of-brand-marketing.md)
  - Published: 2024-06-28
  - Last Modified: 2024-06-28
  - Excerpt: Strategies to measure brand marketing ROI, including media mix models, brand lift studies and emerging metrics like share of search.
- [Does your organization need an identity resolution platform?](https://martech.org/does-your-organization-need-an-identity-resolution-platform.md)
  - Published: 2024-03-06
  - Last Modified: 2024-06-28
  - Excerpt: Identity management platforms can be a big help to marketers, but do you need one? This guide will help you find the answer.
- [24 questions to ask identity resolution vendors during a demo](https://martech.org/24-questions-to-ask-identity-resolution-vendors-during-a-demo.md)
  - Published: 2024-03-27
  - Last Modified: 2024-06-28
  - Excerpt: Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
- [Redefine success: Getting started with Google Analytics 4](https://martech.org/getting-started-with-google-analytics-4-redefine-success.md)
  - Published: 2022-09-14
  - Last Modified: 2024-06-28
  - Excerpt: GA4 isn’t about page views — it’s about different types of  trackable events which provide actionable data.
- [Setting up goals: Getting started with Google Analytics 4](https://martech.org/setting-up-goals-getting-started-with-google-analytics-4.md)
  - Published: 2022-09-19
  - Last Modified: 2024-06-28
  - Excerpt: Universal Analytics' goals are called conversions in GA4. Here's how to organize them.
- [Why we care about virtual events: The ultimate marketers’ guide](https://martech.org/virtual-events-the-ultimate-marketers-guide.md)
  - Published: 2022-03-16
  - Last Modified: 2024-06-28
  - Excerpt: Everything you need to know about online and virtual events in our increasingly digital world.
- [What is a digital events platform and how can it help you?](https://martech.org/what-is-a-digital-events-platform-and-how-can-it-help-you.md)
  - Published: 2022-10-04
  - Last Modified: 2024-06-28
  - Excerpt: Digital events platforms let marketers and organizers to plan, deliver and measure the results of digital events either live or on-demand.
- [Improve your presentation skills: Tips from a comedian](https://martech.org/improve-your-presentation-skills-tips-from-a-comedian.md)
  - Published: 2024-02-01
  - Last Modified: 2024-06-28
  - Excerpt: Why you shouldn't tell jokes and what you need to do to develop a stage presence that will win over an audience.
- [How to market in the age of outrage](https://martech.org/how-to-market-in-the-age-of-outrage.md)
  - Published: 2024-06-27
  - Last Modified: 2024-06-27
  - Excerpt: At a time when everything and anything is potentially controversial, some brands are speaking up and some are shutting down. Both approaches are risky.
- [20240628 MT Brief](https://martech.org/20240628-mt-brief.md)
  - Published: 2024-06-28
  - Last Modified: 2024-06-27
  - Excerpt: Not available
- [The never-ending war against ad fraud](https://martech.org/the-never-ending-war-against-ad-fraud.md)
  - Published: 2024-06-26
  - Last Modified: 2024-06-27
  - Excerpt: Ask experts about ad fraud and you will get a mix of actionable advice and skepticism about whether anything can be done.
- [AI-powered martech news and releases: June 27](https://martech.org/ai-powered-martech-news-and-releases-june-27.md)
  - Published: 2024-06-27
  - Last Modified: 2024-06-27
  - Excerpt: The smallest companies are biggest AI adopters: 42% of companies with 10 or fewer employees are now using it, only 23% of those with 100+ are.
- [When AI truly understands our customer data, we’ll deliver on true personalization](https://martech.org/when-ai-truly-understands-our-customer-data-well-deliver-on-true-personalization.md)
  - Published: 2024-06-27
  - Last Modified: 2024-06-27
  - Excerpt: Imagine a world where AI doesn’t just adjust the tone of a message to  ‘witty’ or ‘professional,’ but adds tone and context based on customer data.
- [How marketers can harness the strengths of traditional and streaming TV](https://martech.org/how-marketers-can-harness-the-strengths-of-traditional-and-streaming-tv.md)
  - Published: 2024-06-27
  - Last Modified: 2024-06-27
  - Excerpt: Uncover a balanced approach to linear and streaming TV in modern marketing campaigns.
- [20240627 MT Brief](https://martech.org/20240627-mt-brief.md)
  - Published: 2024-06-27
  - Last Modified: 2024-06-26
  - Excerpt: Not available
- [Salesforce’s AI CEO explains why this new AI wave is different](https://martech.org/salesforces-ai-ceo-explains-why-this-new-ai-wave-is-different.md)
  - Published: 2024-06-26
  - Last Modified: 2024-06-26
  - Excerpt: Insights into improved genAI-powered sales, customer experience and advertising from the IAB Tech Lab Summit in New York.
- [Email marketing strategy: A marketer’s guide](https://martech.org/email-marketing-strategy.md)
  - Published: 2023-10-30
  - Last Modified: 2024-06-26
  - Excerpt: An in-depth guide to email marketing strategy including both the positive elements and the toxins and traps that can derail you.
- [What you need to know to grow your ecommerce business](https://martech.org/what-you-need-to-know-to-grow-your-e-commerce-business.md)
  - Published: 2022-06-14
  - Last Modified: 2024-06-26
  - Excerpt: The trends that are dominating the online market, and how you can keep on top of your customers’ changing needs and expectations.
- [13 questions to ask digital experience platform vendors during the demo](https://martech.org/13-questions-to-ask-digital-experience-platform-vendors-during-the-demo.md)
  - Published: 2023-02-23
  - Last Modified: 2024-06-26
  - Excerpt: If you’re not able to deliver the kind of speed and user experience you require to any or all of your channels, a DXP might solve these problems for you.
- [What is a digital experience platform or DXP and is it the future of content management?](https://martech.org/what-is-a-digital-experience-platform-or-dxp-and-is-it-the-future-of-content-management.md)
  - Published: 2023-02-20
  - Last Modified: 2024-06-26
  - Excerpt: DXPs help marketers to deliver coherent, customized and compelling user experiences to more devices and platforms than ever before.
- [In-game advertising: A marketer’s guide](https://martech.org/in-game-advertising-a-marketers-guide.md)
  - Published: 2023-03-10
  - Last Modified: 2024-06-26
  - Excerpt: With the right strategy, in-game advertising can be a powerful tool for reaching and engaging with today's gaming audiences.
- [Why we care about adtech: The complete guide](https://martech.org/why-we-care-about-adtech-the-complete-guide.md)
  - Published: 2022-03-15
  - Last Modified: 2024-06-26
  - Excerpt: A guide to adtech and how this technology is changing the marketing landscape.
- [What does ‘better data quality’ mean for marketers? And how do we get there?](https://martech.org/what-does-better-data-quality-mean-for-marketers-and-how-do-we-get-there.md)
  - Published: 2024-05-22
  - Last Modified: 2024-06-26
  - Excerpt: A step-by-step guide to improving the quality of your marketing data and keeping it there.
- [How small companies make a big splash with event content](https://martech.org/how-small-companies-make-a-big-splash-with-event-content.md)
  - Published: 2024-06-26
  - Last Modified: 2024-06-26
  - Excerpt: Hear from two companies driving engagement and pipeline for months after their events with strategic content.
- [Why we care about data management platforms](https://martech.org/why-we-care-about-data-management-platforms.md)
  - Published: 2023-03-21
  - Last Modified: 2024-06-26
  - Excerpt: Explore data management platforms in depth — what they are, why they are important and their future in a privacy-focused landscape.
- [Consumers have high expectations for the use of AI in customer service](https://martech.org/consumers-have-high-expectations-for-the-use-of-ai-in-customer-service.md)
  - Published: 2023-11-29
  - Last Modified: 2024-06-26
  - Excerpt: A new survey from Infobip shows consumers expecting improved customer service from AI, even though past experiences have not been uniformly good.
- [20240626 MT Brief](https://martech.org/20240626-mt-brief.md)
  - Published: 2024-06-26
  - Last Modified: 2024-06-25
  - Excerpt: Not available
- [How to build a B2B brand that delivers lasting value](https://martech.org/how-to-build-a-b2b-brand-that-delivers-lasting-value.md)
  - Published: 2024-06-25
  - Last Modified: 2024-06-25
  - Excerpt: Learn how to align your B2B brand identity with customer needs and deliver a seamless experience that turns hype into happy customers.
- [The truth behind martech stack composability](https://martech.org/the-truth-behind-martech-stack-composability.md)
  - Published: 2024-06-25
  - Last Modified: 2024-06-25
  - Excerpt: Research-backed insights on martech composability, including the role of center platforms, specialist apps and effective handover processes.
- [Google announces upcoming GA4 features](https://martech.org/google-announces-upcoming-ga4-features.md)
  - Published: 2024-06-26
  - Last Modified: 2024-06-25
  - Excerpt: The company promises cross-channel reporting and budgeting, a dedicated AI engine and support for the Chrome Privacy Sandbox.
- [Customer journey orchestration. What is it and how does it work?](https://martech.org/customer-journey-orchestration-what-is-it.md)
  - Published: 2023-07-17
  - Last Modified: 2024-06-25
  - Excerpt: Here are the goals and core capabilities of customer journey orchestration solutions.
- [How to decide if you’re ready for a customer journey orchestration solution](https://martech.org/how-to-decide-if-youre-ready-for-a-customer-journey-orchestration-solution.md)
  - Published: 2023-07-18
  - Last Modified: 2024-06-25
  - Excerpt: Once you understand the benefits of customer journey orchestration you can begin asking the right questions.
- [19 questions to ask customer journey orchestration vendors during the demo](https://martech.org/19-questions-to-ask-customer-journey-analytics-vendors-during-the-demo.md)
  - Published: 2022-03-04
  - Last Modified: 2024-06-25
  - Excerpt: More marketers are evaluating these tools to help to navigate and better understand increasingly complex customer journeys.
- [How Allied Beverage is transforming customer experience](https://martech.org/how-allied-beverage-is-transforming-customer-experience.md)
  - Published: 2022-09-15
  - Last Modified: 2024-06-25
  - Excerpt: The NJ-based liquor distributor is implementing a data, ecommerce and service overhaul.
- [What is customer experience and why does it matter?](https://martech.org/what-is-customer-experience-and-why-does-it-matter.md)
  - Published: 2022-10-12
  - Last Modified: 2024-06-25
  - Excerpt: Learn what customer experience is, why it's important, and how you can improve it for your customers.
- [3 ways to deliver more relevant customer experiences](https://martech.org/3-ways-to-deliver-more-relevant-customer-experiences.md)
  - Published: 2022-01-14
  - Last Modified: 2024-06-25
  - Excerpt: How marketers can build a better customer experience strategy using a CDP.
- [Data-driven content: The key to connecting with healthcare consumers](https://martech.org/data-driven-content-the-key-to-connecting-with-healthcare-consumers.md)
  - Published: 2024-03-28
  - Last Modified: 2024-06-25
  - Excerpt: This approach puts the healthcare consumer first, building loyalty through transparent, educational content that simplifies complex topics.
- [Content marketing: What it is and why marketers should care](https://martech.org/content-marketing-what-it-is-and-why-marketers-should-care.md)
  - Published: 2022-09-16
  - Last Modified: 2024-06-25
  - Excerpt: Content marketing creates better customer experiences. Here's why it matters, along with tips and tools to help you drive results.
- [Destination Drupal 10: A CMO’s roadmap for upgrade success](https://martech.org/destination-drupal-10-a-cmos-roadmap-for-upgrade-success.md)
  - Published: 2023-11-10
  - Last Modified: 2024-06-25
  - Excerpt: With the November 1 Drupal 9 end-of-life deadline behind us, this article offers Chief Marketing Officers practical guidance on the Drupal 10 upgrade process.
- [Is WordPress really the answer for all businesses?](https://martech.org/is-wordpress-really-the-answer-for-all-businesses.md)
  - Published: 2022-05-02
  - Last Modified: 2024-06-25
  - Excerpt: The content management tool may not be a good fit for general purpose WCM services.
- [What is a headless content management system?](https://martech.org/what-are-headless-or-hybrid-content-management-systems.md)
  - Published: 2024-05-02
  - Last Modified: 2024-06-25
  - Excerpt: The adoption of traditional and headless content management systems are part of a move toward greater agility in marketing, giving marketers more flexibility and speed in changing where content is distributed and how it is displayed.
- [Why we care about traditional content management systems, the original no-code tool](https://martech.org/why-we-care-about-traditional-content-management-systems-the-original-no-code-tool.md)
  - Published: 2022-03-30
  - Last Modified: 2024-06-25
  - Excerpt: Content Management Systems empower marketers to control the creation, display, and sharing of content online. Here's what you should know about CMS platforms.
- [20240625 MT Brief](https://martech.org/20240625-mt-brief.md)
  - Published: 2024-06-25
  - Last Modified: 2024-06-24
  - Excerpt: Not available
- [How brands like Klarna and Mars are using AI in marketing operations](https://martech.org/how-brands-like-klarna-and-mars-are-using-ai-in-marketing-operations.md)
  - Published: 2024-06-24
  - Last Modified: 2024-06-24
  - Excerpt: Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising.
- [EU charges Apple with violating anti-competitiveness law](https://martech.org/eu-charges-apple-with-violating-anti-competitiveness-law.md)
  - Published: 2024-06-24
  - Last Modified: 2024-06-24
  - Excerpt: The company is charged with restricting  developers' ability to let consumers make purchases outside of the AppStore.
- [Connecting digital experience to strategy: Best of the MarTechBot](https://martech.org/connecting-digital-experience-to-strategy-best-of-the-martechbot.md)
  - Published: 2024-06-24
  - Last Modified: 2024-06-24
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs and approaches to digital experience.
- [Why psychological safety is the key to marketing team innovation](https://martech.org/why-psychological-safety-is-the-key-to-marketing-team-innovation.md)
  - Published: 2024-06-24
  - Last Modified: 2024-06-24
  - Excerpt: Marketing leaders need to understand the brain's role in minimizing threats and maximizing rewards to transform team dynamics.
- [TV advertising: 6 key trends to watch in 2024](https://martech.org/tv-advertising-6-key-trends-to-watch-in-2024.md)
  - Published: 2023-11-28
  - Last Modified: 2024-06-24
  - Excerpt: Stay ahead in television advertising with addressable TV ads, AI-driven personalization, shoppable ads and more.
- [Why we care about connected TV and OTT advertising](https://martech.org/why-we-care-about-connected-tv-and-ott-advertising.md)
  - Published: 2022-04-29
  - Last Modified: 2024-06-24
  - Excerpt: Connected TV and OTT advertising can be a powerful addition to your marketing toolkit. Read our guide to discover where and when to play.
- [Social media marketers need fresh tactics for posting on CTV apps](https://martech.org/social-media-marketers-need-fresh-tactics-for-posting-on-ctv-apps.md)
  - Published: 2022-01-27
  - Last Modified: 2024-06-24
  - Excerpt: With Facebook Watch, Tik Tok TV and other connected TV apps, marketers have to adjust their strategies to best leverage this new medium.
- [Most marketing fails before it starts — here’s how to fix it](https://martech.org/most-marketing-fails-before-it-starts-heres-how-to-fix-it.md)
  - Published: 2022-07-12
  - Last Modified: 2024-06-24
  - Excerpt: The pitfalls to avoid and the higher roads to take for marketing success.
- [100+ questions you must ask when developing a website](https://martech.org/100-questions-you-must-ask-when-developing-web-site.md)
  - Published: 2024-06-12
  - Last Modified: 2024-06-24
  - Excerpt: If you're building or redesigning a website today, the customer experience is paramount.
- [20240624 MT Brief](https://martech.org/20240624-mt-brief.md)
  - Published: 2024-06-24
  - Last Modified: 2024-06-21
  - Excerpt: Not available
- [Are you selling me a real Prada bag or a fake?](https://martech.org/are-you-selling-me-a-real-prada-bag-or-a-fake.md)
  - Published: 2024-06-21
  - Last Modified: 2024-06-21
  - Excerpt: Marketing luxury goods like handbags and watches requires a means of sourcing those goods — and telling if they're real or fake.
- [3 traits of an effective marketing CRM product owner](https://martech.org/3-traits-of-an-effective-marketing-crm-product-owner.md)
  - Published: 2024-06-21
  - Last Modified: 2024-06-21
  - Excerpt: Discover why curiosity, problem-solving and business acumen are the most important traits for your CRM product owner.
- [Improve your return on ad spend with first-party data](https://martech.org/improve-your-return-on-ad-spend-with-first-party-data.md)
  - Published: 2024-03-06
  - Last Modified: 2024-06-21
  - Excerpt: Learn how to optimize advertising performance with privacy-safe, real-time event forwarding.
- [What HubSpot’s LinkedIn integration means for the future of sales and marketing](https://martech.org/what-hubspots-linkedin-integration-means-for-the-future-of-sales-and-marketing.md)
  - Published: 2024-06-21
  - Last Modified: 2024-06-21
  - Excerpt: Unpack the benefits and challenges of HubSpot’s LinkedIn integration, from sales efficiency boosts to new marketing hurdles for SMBs.
- [20240621 MT Brief](https://martech.org/20240621-mt-brief.md)
  - Published: 2024-06-21
  - Last Modified: 2024-06-20
  - Excerpt: Not available
- [Ad Relevance is Amazon’s new walled garden](https://martech.org/ad-relevance-is-amazons-new-walled-garden.md)
  - Published: 2024-06-20
  - Last Modified: 2024-06-20
  - Excerpt: It's a big development in the (soon to be) post-cookie advertising landscape and can be seen as leapfrogging over Google's Privacy Sandbox.
- [AI-powered martech news and releases: June 20](https://martech.org/ai-powered-martech-news-and-releases-june-20.md)
  - Published: 2024-06-20
  - Last Modified: 2024-06-20
  - Excerpt: Is AI an existential threat to humanity? Probably not. Will that stop people from spending billions to prevent it? Probably not.
- [How to boost operational maturity with strategic martech selection](https://martech.org/how-to-boost-operational-maturity-with-strategic-martech-selection.md)
  - Published: 2024-06-20
  - Last Modified: 2024-06-20
  - Excerpt: Learn the importance of evaluating marketing technology tools that enable operational maturity and best practices for finding them.
- [3 more pointers to navigate the confusing martech marketplace](https://martech.org/3-more-pointers-to-navigate-the-confusing-martech-marketplace.md)
  - Published: 2024-06-20
  - Last Modified: 2024-06-20
  - Excerpt: Strategic advice on AI implementation, data privacy and accessibility best practices and seamless martech integration.
- [20240620 MT Brief](https://martech.org/20240620-mt-brief.md)
  - Published: 2024-06-20
  - Last Modified: 2024-06-18
  - Excerpt: Not available
- [Spotlight on the expert: Shama Hyder](https://martech.org/spotlight-on-the-expert-shama-hyder.md)
  - Published: 2024-06-17
  - Last Modified: 2024-06-18
  - Excerpt: Shama Hyder talks about being at the start of social media marketing, how to adapt to a world of "dark social," and the industry's data delusion.
- [20240619 MT Brief](https://martech.org/20240619-mt-brief.md)
  - Published: 2024-06-19
  - Last Modified: 2024-06-18
  - Excerpt: Not available
- [Next-level content creation for the auto industry](https://martech.org/next-level-content-creation-for-the-auto-industry.md)
  - Published: 2024-06-18
  - Last Modified: 2024-06-18
  - Excerpt: Content as a commodity for auto dealers? Customers hunting auto inventory across countless websites? That may be the present, but Constellation wants to change the future.
- [How to create high-performing email campaigns](https://martech.org/how-to-create-high-performing-email-campaigns.md)
  - Published: 2024-06-18
  - Last Modified: 2024-06-18
  - Excerpt: Craft engaging email campaigns that stand out. Learn key strategies for subject lines, personalization, visuals and timing for success.
- [Business leaders believe AI can deliver a competitive advantage](https://martech.org/business-leaders-believe-ai-can-deliver-a-competitive-advantage.md)
  - Published: 2024-06-18
  - Last Modified: 2024-06-18
  - Excerpt: A new report from Twilio Segment finds company directors optimistic that AI stratgeies can help beat their competitors.
- [What is digital asset management and how can it help you?](https://martech.org/what-is-digital-asset-management-and-why-do-marketing-technology-stacks-need-these-tools.md)
  - Published: 2024-06-19
  - Last Modified: 2024-06-18
  - Excerpt: Digital asset management can unify marketing channels and create a more efficient marketing resource allocation.
- [Marketo’s June 2024 releases upgrade Interactive Webinars, Dynamic Chat Flows](https://martech.org/marketos-june-2024-releases-upgrade-interactive-webinars-dynamic-chat-flows.md)
  - Published: 2024-06-18
  - Last Modified: 2024-06-18
  - Excerpt: Better customization for Interactive Webinars and an easier way to re-use chat flows lead the June releases.
- [How Georgia-Pacific seeks to leverage AI to its full marketing potential](https://martech.org/how-georgia-pacific-leveraged-ai-to-its-full-marketing-potential.md)
  - Published: 2024-06-18
  - Last Modified: 2024-06-18
  - Excerpt: A disciplined approach to identifying opportunities, experimenting and scaling AI integration, which can lead to better marketing outcomes.
- [Why we care about loyalty marketing](https://martech.org/why-we-care-about-loyalty-marketing.md)
  - Published: 2023-02-08
  - Last Modified: 2024-06-18
  - Excerpt: Learn why loyalty programs are a win-win for brands and customers and ways marketers can reward customers across various channels.
- [3 things customers expect from marketers to prove that they’re human](https://martech.org/3-things-customers-expect-from-marketers-to-prove-that-theyre-human.md)
  - Published: 2022-09-20
  - Last Modified: 2024-06-18
  - Excerpt: Put the human touch back into AI-powered marketing automation by affirming these values.
- [Consumers want to buy from the ‘right brand’](https://martech.org/consumers-want-to-buy-from-the-right-brand.md)
  - Published: 2024-04-22
  - Last Modified: 2024-06-18
  - Excerpt: A new report from Intuit Mailchimp locates consumers on the commitment spectrum, from "inert" to "fandom."
- [PolyientX launches self-service NFT platform](https://martech.org/polyientx-launches-self-service-nft-platform.md)
  - Published: 2022-10-25
  - Last Modified: 2024-06-18
  - Excerpt: The platform is no-code and aims to deliver an NFT-based loyalty and rewards program.
- [What will have the biggest impact on consumer holiday shopping?](https://martech.org/what-will-have-the-biggest-impact-on-consumer-holiday-shopping.md)
  - Published: 2022-08-31
  - Last Modified: 2024-06-18
  - Excerpt: Brand loyalty is out, retail loyalty is in -- if there's a deal.
- [Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app](https://martech.org/facebook-tests-program-that-lets-users-link-brand-loyalty-accounts-to-earn-see-rewards-in-the-app.md)
  - Published: 2020-03-13
  - Last Modified: 2024-06-18
  - Excerpt: Sephora is one of the initial test partners for the new program.
- [Gap partners with DOGAMI to release pet-themed NFTs](https://martech.org/gap-partners-with-dogami-to-release-pet-themed-nfts.md)
  - Published: 2022-07-21
  - Last Modified: 2024-06-18
  - Excerpt: Users in the “petaverse” will gain NFT access to Gap swag for their virtual pets, beginning July 27.
- [51% of consumers would leave a brand if digital experience isn’t as good as in-person](https://martech.org/51-of-consumers-would-leave-a-brand-if-digital-experience-isnt-as-good-as-in-person.md)
  - Published: 2022-07-21
  - Last Modified: 2024-06-18
  - Excerpt: PwC survey finds younger consumers are more likely to switch brands.
- [20240618 MT Brief](https://martech.org/20240618-mt-brief.md)
  - Published: 2024-06-18
  - Last Modified: 2024-06-17
  - Excerpt: Not available
- [Will you ever trust a B2B tech vendor?](https://martech.org/will-you-ever-trust-a-b2b-tech-vendor.md)
  - Published: 2024-06-17
  - Last Modified: 2024-06-17
  - Excerpt: Some vendors lose the trust of customers through poor decisions. But some don't seem to be trying to earn it to begin with.
- [What’s new and what’s working, in B2B channel partner marketing](https://martech.org/whats-new-and-whats-working-in-b2b-channel-partner-marketing.md)
  - Published: 2023-12-26
  - Last Modified: 2024-06-17
  - Excerpt: The speed and complexity of business today demands a fresh look at how to make channel partner marketing work.
- [32 questions to ask sales enablement vendors during a demo](https://martech.org/32-questions-to-ask-sales-enablement-vendors-during-a-demo.md)
  - Published: 2022-03-03
  - Last Modified: 2024-06-17
  - Excerpt: Sales enablement platforms are fairly recent introductions to the tech stack, but marketers are readily adopting them to support sales teams.
- [How embedding BDRs into marketing can boost your sales](https://martech.org/how-embedding-bdrs-into-marketing-can-boost-your-sales.md)
  - Published: 2023-09-19
  - Last Modified: 2024-06-17
  - Excerpt: Learn how leveraging Business Development Representative expertise in marketing can lead to smoother customer journeys, comprehensive sales funnels and increased revenue.
- [If it’s not a sales funnel, what is it?](https://martech.org/if-its-not-a-sales-funnel-what-is-it.md)
  - Published: 2023-05-05
  - Last Modified: 2024-06-17
  - Excerpt: The idea of the sales funnel is almost too familiar to give up. But the funnel is looking a lot different these days.
- [Drift launches features to support sales teams](https://martech.org/drift-launches-features-to-support-sales-teams.md)
  - Published: 2022-10-14
  - Last Modified: 2024-06-17
  - Excerpt: Conversational marketing and sales platform Drift looks to help sales teams in a time of turnover and burnout.
- [Marketers say biggest challenge is getting cross-department alignment](https://martech.org/marketers-say-biggest-challenge-is-getting-cross-department-alignment.md)
  - Published: 2022-08-08
  - Last Modified: 2024-06-17
  - Excerpt: Customers today want new insights, more content and less interaction with sellers.
- [What is sales enablement and how do these platforms help bridge the marketing-sales divide?](https://martech.org/what-is-sales-enablement-and-how-do-these-platforms-help-bridge-the-marketing-sales-divide.md)
  - Published: 2022-02-18
  - Last Modified: 2024-06-17
  - Excerpt: These tools help marketers provide sellers with the content resources they need to engage prospects in
a way that adds value for today's digitally focused B2B buyer.
- [Ethical considerations for AI adoption in MOps](https://martech.org/ethical-considerations-for-ai-adoption-in-mops.md)
  - Published: 2024-06-17
  - Last Modified: 2024-06-17
  - Excerpt: Understand the key ethical challenges and best practices for responsibly adopting AI in marketing operations.
- [Hiring a data warehouse architect: Best of the MarTechBot](https://martech.org/hiring-a-data-warehouse-architect-best-of-the-martechbot.md)
  - Published: 2024-06-17
  - Last Modified: 2024-06-17
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: job responsibilities for a data warehouse architect.
- [20240617 MT Brief](https://martech.org/20240617-mt-brief.md)
  - Published: 2024-06-17
  - Last Modified: 2024-06-14
  - Excerpt: Not available
- [How Verizon puts its business customers at the center](https://martech.org/how-verizon-puts-its-business-customers-at-the-center.md)
  - Published: 2024-06-13
  - Last Modified: 2024-06-14
  - Excerpt: Verizon explains not only how it uses Pega Decisioning but why — an explanation that fits for other telcos too.
- [4 tips to build customer loyalty with email](https://martech.org/4-tips-to-build-customer-loyalty-with-email.md)
  - Published: 2024-06-14
  - Last Modified: 2024-06-14
  - Excerpt: Build lasting customer loyalty through email marketing with key tactics like personalization, segmentation and consistent engagement.
- [AI is a game changer, but not generative AI](https://martech.org/ai-is-a-game-changer-but-not-generative-ai.md)
  - Published: 2024-06-14
  - Last Modified: 2024-06-14
  - Excerpt: Reflections on the fate of generative AI sparked by recent conversations at Salesforce Connections and PegaWorld.
- [AI-powered martech news and releases: June 13](https://martech.org/ai-powered-martech-news-and-releases-june-13.md)
  - Published: 2024-06-13
  - Last Modified: 2024-06-14
  - Excerpt: There's cashing in on a trend and then there's Oral-B adding AI to a toothbrush and calling it the "Genius X." Should have gone with Ex-Genius instead.
- [How to bridge the gap between creative marketers and marketing analysts](https://martech.org/how-to-bridge-the-gap-between-creative-marketers-and-marketing-analysts.md)
  - Published: 2024-06-14
  - Last Modified: 2024-06-14
  - Excerpt: Practical solutions to align creative and analytical marketing teams and create data fluidity for more responsive, effective campaigns.
- [20240614 MT Brief](https://martech.org/20240614-mt-brief.md)
  - Published: 2024-06-14
  - Last Modified: 2024-06-13
  - Excerpt: Not available
- [Oracle says goodbye to the adtech business](https://martech.org/oracle-says-goodbye-to-the-adtech-business.md)
  - Published: 2024-06-13
  - Last Modified: 2024-06-13
  - Excerpt: Declining revenue and the company's focus on the cloud and AI ultimately doomed its adtech investments.
- [XR and AD-ID team up for better cross-platform ad experiences](https://martech.org/xr-and-ad-id-team-up-for-better-cross-platform-ad-experiences.md)
  - Published: 2024-06-13
  - Last Modified: 2024-06-13
  - Excerpt: It’s the first implementation of IAB Tech Lab’s new creative ID standard enabling better experiences across the adtech ecosystem.
- [Confessions from email jail](https://martech.org/confessions-from-email-jail.md)
  - Published: 2024-06-13
  - Last Modified: 2024-06-13
  - Excerpt: Avoid email marketing missteps that can harm your reputation and deliverability. Stay on the right side of email laws and best practices.
- [Is the digital marketing grass really greener in walled gardens?](https://martech.org/is-the-digital-marketing-grass-really-greener-in-walled-gardens.md)
  - Published: 2024-06-13
  - Last Modified: 2024-06-13
  - Excerpt: From data richness to transparency concerns, dive into the world of walled gardens and their role in modern digital advertising.
- [Microsoft unveils a new small language model](https://martech.org/microsoft-unveils-a-new-small-language-model.md)
  - Published: 2024-04-26
  - Last Modified: 2024-06-13
  - Excerpt: Plenty of talk about LLMs, but Microsoft is bringing its small language model initiative to market.
- [OpenAI unveils its new flagship, ChatGPT-4o](https://martech.org/openai-unveils-its-new-flagship-chatgpt-4o.md)
  - Published: 2024-05-13
  - Last Modified: 2024-06-13
  - Excerpt: Contrary to rumors, there was no announcement about ChatGPT for search.
- [Sarah Nagy on AI-powered search: Looking forward with AI](https://martech.org/sarah-nagy-on-ai-powered-search-looking-forward-with-ai.md)
  - Published: 2024-05-22
  - Last Modified: 2024-06-13
  - Excerpt: The chances of generative AI disrupting the search space and the chances of it developing human-like intelligence.
- [HubSpot’s Content Hub: How does it impact marketing’s future?](https://martech.org/hubspots-content-hub-how-does-it-impact-marketings-future.md)
  - Published: 2024-05-23
  - Last Modified: 2024-06-13
  - Excerpt: Discover why HubSpot’s Content Hub points to tech stack consolidation, and how this AI-led feature actually underlines the need for human expertise. 
- [AI-powered martech releases and news: May 23](https://martech.org/ai-powered-martech-releases-and-news-may-23.md)
  - Published: 2024-05-23
  - Last Modified: 2024-06-13
  - Excerpt: Agencies lead the AI-powered charge for clients with WPP's Claude integration. Plus, AI improvements to customer conversations, site building and more.
- [Adobe AI Assistant now generally available](https://martech.org/adobe-ai-assistant-now-generally-available.md)
  - Published: 2024-06-07
  - Last Modified: 2024-06-13
  - Excerpt: The Experience Platform AI Assistant previewed at Adobe Summit earlier this year gives users easier ways to conduct analysis.
- [Meta rolls out genAI features for advertisers](https://martech.org/meta-rolls-out-genai-features-for-advertisers.md)
  - Published: 2024-05-07
  - Last Modified: 2024-06-13
  - Excerpt: Current and upcoming tools in Ads Manager’s Advantage+ creative suite aim to cut down on creative production time for scaled-up campaigns.
- [How women in marketing can thrive in the age of AI](https://martech.org/how-women-in-marketing-can-thrive-in-the-age-of-ai.md)
  - Published: 2024-05-29
  - Last Modified: 2024-06-13
  - Excerpt: Far from feeling threatened by the incursion of AI into marketing, women should realize they are well-placed to seize promising opportunities.
- [The data analytics hierarchy: Where generative AI fits in](https://martech.org/the-data-analytics-hierarchy-where-generative-ai-fits-in.md)
  - Published: 2024-06-11
  - Last Modified: 2024-06-13
  - Excerpt: How to overcome analytics challenges, like data overload, quality problems, integration struggles and delayed insights, using generative AI.
- [20240613 MT Brief](https://martech.org/20240613-mt-brief.md)
  - Published: 2024-06-13
  - Last Modified: 2024-06-12
  - Excerpt: Not available
- [Apple doubles down on AI despite signs of an  industry slowdown](https://martech.org/apple-doubles-down-on-ai-despite-signs-of-an-industry-slowdown.md)
  - Published: 2024-06-12
  - Last Modified: 2024-06-12
  - Excerpt: The bloom is off the AI rose as companies dial back spending amid concerns over cost and implementation failures.
- [What Pega GenAI tools might mean for marketers](https://martech.org/what-pega-genai-tools-might-mean-for-marketers.md)
  - Published: 2024-06-12
  - Last Modified: 2024-06-12
  - Excerpt: New genAI capabilities with Pega GenAI Blueprint and its AI copilot Knowledge Buddy sit alongside Pega's long standing investment in statistical and predictive AI decisioning.
- [7 value-added assets to engage and upsell customers](https://martech.org/7-value-added-assets-to-engage-and-upsell-customers.md)
  - Published: 2024-06-12
  - Last Modified: 2024-06-12
  - Excerpt: Increase customer lifetime value by repurposing your demand generation content and maximizing your martech stack for upsells and cross-sells.
- [Pega’s Blueprint for digital transformation](https://martech.org/pegas-blueprint-for-digital-transformation.md)
  - Published: 2024-06-10
  - Last Modified: 2024-06-12
  - Excerpt: Pega product announcements at PegaWorld included enhancements to Blueprint, its genAI-powered application designer.
- [20240612 MT Brief](https://martech.org/20240612-mt-brief.md)
  - Published: 2024-06-12
  - Last Modified: 2024-06-11
  - Excerpt: Not available
- [The path to personalization: A roadmap for marketers](https://martech.org/the-path-to-personalization-a-roadmap-for-marketers.md)
  - Published: 2024-06-11
  - Last Modified: 2024-06-11
  - Excerpt: There's a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers?
- [Google launches Google TV advertising network](https://martech.org/google-launches-google-tv-advertising-network.md)
  - Published: 2024-06-11
  - Last Modified: 2024-06-11
  - Excerpt: The company also announced Ad Manager updates giving publishers greater control over where ads appear and badging.
- [Why RCS mobile marketing is set to go big in the U.S.](https://martech.org/why-rcs-mobile-marketing-is-set-to-go-big-in-the-us.md)
  - Published: 2024-06-11
  - Last Modified: 2024-06-11
  - Excerpt: With Apple onboard, U.S. marketers likely will be adding a more immersive messaging experience to their mobile playbook.
- [20240611 MT Brief](https://martech.org/20240611-mt-brief.md)
  - Published: 2024-06-11
  - Last Modified: 2024-06-10
  - Excerpt: Not available
- [Generating lower-funnel leads: Best of the MarTechBot](https://martech.org/generating-lower-funnel-leads-best-of-the-martechbot.md)
  - Published: 2024-06-10
  - Last Modified: 2024-06-10
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: improving campaigns to generate lower-funnel leads.
- [Big players vs. niche specialists: Choosing your martech vendors](https://martech.org/big-players-vs-niche-specialists-choosing-your-martech-vendors.md)
  - Published: 2024-06-10
  - Last Modified: 2024-06-10
  - Excerpt: Robust enterprise support or personalized attention? Here are key factors to weigh when selecting the right martech vendor for your business.
- [B2B marketers say improving data quality is top priority](https://martech.org/b2b-marketers-say-improving-data-quality-is-top-priority.md)
  - Published: 2024-06-10
  - Last Modified: 2024-06-10
  - Excerpt: Companies using content syndication and programmatic were almost twice as likely to have had a significant revenue increase last year.
- [Google: Audience focus, content quality are still the keys to SEO](https://martech.org/google-audience-focus-content-quality-are-still-the-keys-to-seo.md)
  - Published: 2024-06-10
  - Last Modified: 2024-06-10
  - Excerpt: Tips about SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan.
- [20240610 MT Brief](https://martech.org/20240610-mt-brief.md)
  - Published: 2024-06-10
  - Last Modified: 2024-06-07
  - Excerpt: Not available
- [Google launches marketer resource center and AI recommendation tool](https://martech.org/google-launches-marketer-resource-center-and-ai-recommendation-tool.md)
  - Published: 2024-06-07
  - Last Modified: 2024-06-07
  - Excerpt: The tech giant is running a "Summer of AI Essentials" campaign to educate marketers on using AI for advertising.
- [How to win Black Friday and Cyber Monday in 2024](https://martech.org/how-to-win-black-friday-and-cyber-monday-in-2024.md)
  - Published: 2024-06-17
  - Last Modified: 2024-06-06
  - Excerpt: Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns.
- [How AI’s ‘describe and done’ can revolutionize your work](https://martech.org/how-ais-describe-and-done-can-revolutionize-your-work.md)
  - Published: 2023-12-28
  - Last Modified: 2024-06-06
  - Excerpt: See how marketing technology integrations are evolving from no-code to prompt-driven AI experiences.
- [20240607 MT Brief](https://martech.org/20240607-mt-brief.md)
  - Published: 2024-06-07
  - Last Modified: 2024-06-06
  - Excerpt: Not available
- [AI-powered martech news and releases: June 6](https://martech.org/ai-powered-martech-news-and-releases-june-6.md)
  - Published: 2024-06-06
  - Last Modified: 2024-06-06
  - Excerpt: By one calculation companies spent $50 billion on NVIDIA chips used to train AI last year but only brought in $3 billion in revenue.
- [Cloud data warehouses set to disrupt the martech stack](https://martech.org/cloud-data-warehouses-set-to-disrupt-the-martech-stack.md)
  - Published: 2024-06-06
  - Last Modified: 2024-06-06
  - Excerpt: The relationship between marketing applications and warehouse data means a new kind of martech stack is likely to emerge.
- [HubSpot’s May 2024 updates: Advanced email metrics, custom invoices and more](https://martech.org/hubspots-may-2024-updates-advanced-email-metrics-custom-invoices-and-more.md)
  - Published: 2024-06-05
  - Last Modified: 2024-06-06
  - Excerpt: Streamline approval processes, personalize navigation and improve goal tracking with May's updates.
- [Marketers, it’s time to walk the walk on responsible media](https://martech.org/marketers-its-time-to-walk-the-walk-on-responsible-media.md)
  - Published: 2024-06-07
  - Last Modified: 2024-06-06
  - Excerpt: Dive into the nuances of responsible media buying that balances brand safety and support for credible journalism, DEIB and sustainability.
- [For CDPs, the ‘single customer record’ can be a distraction](https://martech.org/for-cdps-the-single-customer-record-can-be-a-distraction.md)
  - Published: 2024-06-06
  - Last Modified: 2024-06-06
  - Excerpt: A single customer record might not be the best approach for your customer data anyway.
- [Optimizing your email program: Finding sweet spots and tipping points](https://martech.org/optimizing-your-email-program-finding-sweet-spots-and-tipping-points.md)
  - Published: 2024-06-06
  - Last Modified: 2024-06-06
  - Excerpt: Boost your marketing ROI by identifying sweet spots that resonate with subscribers and tipping points that cause opt-outs and lost revenue.
- [20240606 MT Brief](https://martech.org/20240606-mt-brief.md)
  - Published: 2024-06-06
  - Last Modified: 2024-06-05
  - Excerpt: Not available
- [Unleashing AI in martech: A guide to cross-functional collaboration](https://martech.org/unleashing-ai-in-martech-a-guide-to-cross-functional-collaboration.md)
  - Published: 2024-06-05
  - Last Modified: 2024-06-05
  - Excerpt: Here’s how cross-functional teams can work together to overcome data silos and build robust AI models that drive martech success.
- [IAB Tech Lab releases Data Deletion Request Framework](https://martech.org/iab-tech-lab-releases-data-deletion-request-framework.md)
  - Published: 2024-06-05
  - Last Modified: 2024-06-05
  - Excerpt: The framework establishes a mechanism for data deletion requests that complies with privacy laws in the US, EU and Canada.
- [LinkedIn expands video ads, AI tools for B2B marketers](https://martech.org/linkedin-expands-video-ads-ai-tools-for-b2b-marketers.md)
  - Published: 2024-06-05
  - Last Modified: 2024-06-05
  - Excerpt: Company says it's a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
- [How to safeguard your brand during a digital transformation](https://martech.org/how-to-safeguard-your-brand-during-a-digital-transformation.md)
  - Published: 2024-06-05
  - Last Modified: 2024-06-05
  - Excerpt: Digital transformation shouldn't sacrifice consumer trust. Grow your brand through AI and other tools while safeguarding your reputation.
- [Cut through inbox clutter with personalized, high-impact email](https://martech.org/cut-through-inbox-clutter-with-personalized-high-impact-email.md)
  - Published: 2024-06-04
  - Last Modified: 2024-06-04
  - Excerpt: As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial.
- [20240605 MT Brief](https://martech.org/20240605-mt-brief.md)
  - Published: 2024-06-05
  - Last Modified: 2024-06-04
  - Excerpt: Not available
- [Will genAI turn off your core consumers?](https://martech.org/will-genai-turn-off-your-core-consumers.md)
  - Published: 2024-06-04
  - Last Modified: 2024-06-04
  - Excerpt: Gartner's Kate Muhl says there are risks to using genAI in the B2C space. Learn how your core audience feels about it.
- [How to transform martech and multichannel marketing for the AI era](https://martech.org/how-to-transform-martech-and-multichannel-marketing-for-the-ai-era.md)
  - Published: 2024-06-04
  - Last Modified: 2024-06-04
  - Excerpt: Key approaches to coordinate martech investments and multichannel strategies to boost engagement and adaptiveness in an AI-enabled era.
- [Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor](https://martech.org/microsoft-adds-video-and-ctv-ads-including-netflix-inventory-to-advertising-editor.md)
  - Published: 2024-06-04
  - Last Modified: 2024-06-04
  - Excerpt: Company will start supporting video and connected TV ads in its Advertising Editor, including Netflix inventory across 10 countries.
- [Gone in 30 seconds: Marketing in an increasingly distracted world](https://martech.org/gone-in-30-seconds-marketing-in-an-increasingly-distracted-world.md)
  - Published: 2024-06-04
  - Last Modified: 2024-06-04
  - Excerpt: Adapt your marketing strategy to win the battle for your audience's attention in the face of constant distraction.
- [SAP unveils new CX AI toolkit, consumer insights solution](https://martech.org/sap-unveils-new-cx-ai-toolkit-consumer-insights-solution.md)
  - Published: 2024-06-04
  - Last Modified: 2024-06-04
  - Excerpt: With SAP stitching generative AI throughout its enterprise platform, it also had some announcements of interest to CX professionals.
- [20240604 MT Brief](https://martech.org/20240604-mt-brief.md)
  - Published: 2024-06-04
  - Last Modified: 2024-06-03
  - Excerpt: Not available
- [4th of July email marketing: Best of the MarTechBot](https://martech.org/4th-of-july-email-marketing-best-of-the-martechbot.md)
  - Published: 2024-06-03
  - Last Modified: 2024-06-03
  - Excerpt: How can you craft an email to sell 4th of July goods that doesn't land like a dud? MarTechBot has the answer.
- [Unlocking customer loyalty: 5 core motivations powering personalized marketing](https://martech.org/unlocking-customer-loyalty-5-core-motivations-powering-personalized-marketing.md)
  - Published: 2024-06-03
  - Last Modified: 2024-06-03
  - Excerpt: Personalized marketing taps into core human desires. Here’s how to create tailored experiences that resonate with customers on a deeper level.
- [Marketing’s future is directing disruption](https://martech.org/marketings-future-is-directing-disruption.md)
  - Published: 2024-06-03
  - Last Modified: 2024-06-03
  - Excerpt: The theme of this year's Gartner Marketing Symposium is that it's no longer enough to seek to adapt to disruption. Marketing must direct it.
- [8 tips to adopt vertical marketing and drive SaaS growth](https://martech.org/8-tips-to-adopt-vertical-marketing-and-drive-saas-growth.md)
  - Published: 2024-06-03
  - Last Modified: 2024-06-03
  - Excerpt: Find out how to transform your horizontal software into a vertical powerhouse with these targeted strategies.
- [20240603 MT Brief](https://martech.org/20240603-mt-brief.md)
  - Published: 2024-06-03
  - Last Modified: 2024-05-31
  - Excerpt: Not available
- [AI is a threat to some marketing agencies, an opportunity for others](https://martech.org/ai-is-a-threat-to-some-marketing-agencies-an-opportunity-for-others.md)
  - Published: 2024-05-31
  - Last Modified: 2024-05-31
  - Excerpt: Marketing agencies may fear AI will make them extinct, but there are reasons to believe some will be winners in this new world.
- [B2B customer acquisition strategies are evolving](https://martech.org/b2b-customer-acquisition-strategies-are-evolving.md)
  - Published: 2024-05-31
  - Last Modified: 2024-05-31
  - Excerpt: B2B marketing organizations have developed holistic approaches to customer acquisition, no longer heavily reliant on person-to-person contact.
- [9 call analytics platforms for marketing teams to consider](https://martech.org/9-call-analytics-platforms-for-marketing-teams-to-consider.md)
  - Published: 2022-02-24
  - Last Modified: 2024-05-31
  - Excerpt: More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.
- [Why local, fine-tuned models are the near future of the AI workflow](https://martech.org/why-local-fine-tuned-models-are-the-near-future-of-the-ai-workflow.md)
  - Published: 2024-05-31
  - Last Modified: 2024-05-31
  - Excerpt: Here’s how fine-tuned AI models can revolutionize marketing workflows by providing focused intelligence tailored to your requirements.
- [20240531 MT Brief](https://martech.org/20240531-mt-brief.md)
  - Published: 2024-05-31
  - Last Modified: 2024-05-30
  - Excerpt: Not available
- [Maximizing martech’s impact: Insights from The CMO Survey](https://martech.org/maximizing-martechs-impact-insights-from-the-cmo-survey.md)
  - Published: 2024-05-30
  - Last Modified: 2024-05-30
  - Excerpt: The report uncovers misalignments in how companies approach martech spending, implementation and integration.
- [Postie launches CRM Optimization for direct mail](https://martech.org/postie-launches-crm-optimization-for-direct-mail.md)
  - Published: 2024-05-30
  - Last Modified: 2024-05-30
  - Excerpt: Why mass mail to a large random audience when you could mail to a relevant audience based on automated analysis of CRM data?
- [How to create and configure custom dimensions in GA4](https://martech.org/how-to-create-and-configure-custom-dimensions-in-ga4.md)
  - Published: 2024-05-30
  - Last Modified: 2024-05-30
  - Excerpt: Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here's how to set them up through Google Tag Manager.
- [AI-powered martech news and releases: May 30](https://martech.org/ai-powered-martech-news-and-releases-may-30.md)
  - Published: 2024-05-30
  - Last Modified: 2024-05-30
  - Excerpt: The huge amount of media attention given to AI hasn't created much interest in the general public, according to a new study.
- [How to embed images in your marketing emails](https://martech.org/how-to-embed-images-in-your-marketing-emails.md)
  - Published: 2022-04-06
  - Last Modified: 2024-05-30
  - Excerpt: Embedding images in an email can be tricky. Here are some tactics email marketers can use to ensure there are no hiccups.
- [Email subject line tips and best practices (with examples!)](https://martech.org/email-subject-line-tips-and-best-practices-with-examples.md)
  - Published: 2023-06-15
  - Last Modified: 2024-05-30
  - Excerpt: Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don't let it be an afterthought.
- [5 tips for successfully switching email service providers](https://martech.org/5-tips-for-successfully-switching-email-service-providers.md)
  - Published: 2022-02-01
  - Last Modified: 2024-05-30
  - Excerpt: Moving to a new vendor can be complex. But with some help, you can make a smoother migration.
- [Email deliverability vs. email warmup: Which can skyrocket your outreach efforts?](https://martech.org/email-deliverability-vs-email-warmup-which-can-skyrocket-your-outreach-efforts.md)
  - Published: 2024-05-30
  - Last Modified: 2024-05-30
  - Excerpt: Explore the difference between email warmup and deliverability tools to see which can ensure up to 100% inbox placement in your scenario.
- [Implementing a digital asset management system: A 12 step guide](https://martech.org/a-12-step-guide-for-implementing-a-digital-asset-management-system.md)
  - Published: 2022-05-11
  - Last Modified: 2024-05-30
  - Excerpt: An expert tells what it took to launch an enterprise-wide DAM.
- [Here’s why you need a DAM workflow — and how to map it out](https://martech.org/heres-why-you-need-a-dam-workflow-and-how-to-map-it-out.md)
  - Published: 2023-02-23
  - Last Modified: 2024-05-30
  - Excerpt: Learn how workflows can help you reap the full productivity benefits of a DAM and tips for sketching out your marketing team's workflow.
- [Building a DAM (Digital Asset Management) business case](https://martech.org/the-real-story-on-martech-the-case-for-digital-asset-management.md)
  - Published: 2021-09-03
  - Last Modified: 2024-05-30
  - Excerpt: How do you know if your organization needs Digital Asset Management? Here's a checklist.
- [We’re implementing DAM! Where do I start?](https://martech.org/were-implementing-dam-where-do-i-start.md)
  - Published: 2022-06-21
  - Last Modified: 2024-05-30
  - Excerpt: These few first steps will start your journey off on the right track and set you up for future success.
- [Why cross-channel customer journey orchestration is important](https://martech.org/why-cross-channel-customer-journey-orchestration-is-important.md)
  - Published: 2021-10-18
  - Last Modified: 2024-05-30
  - Excerpt: And how to do it: Responding to your customers’ needs is critical for a cross-channel marketing strategy.
- [Customer journey orchestration platforms: Getting started on CJO](https://martech.org/4-critical-platforms-to-support-customer-journey-orchestration-getting-started-on-cjo.md)
  - Published: 2022-10-07
  - Last Modified: 2024-05-30
  - Excerpt: Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success.
- [Why marketers should care about customer journey orchestration](https://martech.org/customer-journey-orchestration-what-it-is-and-why-marketers-should-care.md)
  - Published: 2023-03-15
  - Last Modified: 2024-05-30
  - Excerpt: CJO is essential to creating seamless customer experiences across all touchpoints. Here's what you need to know.
- [Does your organization need a call analytics platform?](https://martech.org/does-your-organization-need-a-call-analytics-platform.md)
  - Published: 2023-01-25
  - Last Modified: 2024-05-30
  - Excerpt: Though call analytics platforms offer a host of benefits, it's important to look at internal processes, training needs, pricing and more before making the purchase.
- [B2B content marketing: Driving success through strategic content creation](https://martech.org/b2b-content-marketing-driving-success-through-strategic-content-creation.md)
  - Published: 2024-02-20
  - Last Modified: 2024-05-30
  - Excerpt: B2B content marketing has emerged as a powerful tool for businesses to engage, educate, and convert their target audience.
- [Why we care about marketing agencies](https://martech.org/why-we-care-about-marketing-agencies.md)
  - Published: 2022-05-31
  - Last Modified: 2024-05-30
  - Excerpt: Marketing agencies are an essential part of the digital marketing ecosystem. Agencies provide strategic marketing guidance and expertise.
- [Buying group marketing: The next evolution of ABM](https://martech.org/buying-group-marketing-the-next-evolution-of-abm.md)
  - Published: 2022-02-25
  - Last Modified: 2024-05-30
  - Excerpt: Account-based marketing must adopt buying group strategies to secure B2B buy-in.
- [20240530 MT Brief](https://martech.org/20240530-mt-brief.md)
  - Published: 2024-05-30
  - Last Modified: 2024-05-29
  - Excerpt: Not available
- [Salesforce: Shoppers are saving their big moments for later in 2024](https://martech.org/salesforce-shoppers-are-saving-their-big-moments-for-later-in-2024.md)
  - Published: 2024-05-29
  - Last Modified: 2024-05-29
  - Excerpt: Consumers are waiting for discounts in Q4 and new customers are more expensive to acquire (thanks in part to the election).
- [3 ways to optimize your marketing funnel for driving revenue and leads](https://martech.org/3-ways-to-optimize-your-marketing-funnel-for-driving-revenue-and-leads.md)
  - Published: 2024-05-29
  - Last Modified: 2024-05-29
  - Excerpt: Here's how marketing can impact business through measurement, common goals and improvement to the customer journey.
- [Rumors of an Alphabet-HubSpot deal just won’t go away](https://martech.org/hubspot-earnings-stay-hot-amid-reports-of-sale-to-google.md)
  - Published: 2024-05-29
  - Last Modified: 2024-05-29
  - Excerpt: There's plenty of smoke, but as yet no fire to the rumors.
- [Even great demand gen can’t overcome a lack of brand marketing](https://martech.org/even-great-demand-gen-cant-overcome-a-lack-of-brand-marketing.md)
  - Published: 2024-05-29
  - Last Modified: 2024-05-29
  - Excerpt: Demand generation alone can't drive sustainable growth. Here's why brand marketing is key for creating demand and activating buyers.
- [20240529 MT Brief](https://martech.org/20240529-mt-brief.md)
  - Published: 2024-05-29
  - Last Modified: 2024-05-28
  - Excerpt: Not available
- [Time’s running out: Why major corporations haven’t completed GA4 migration](https://martech.org/times-running-out-why-major-corporations-havent-completed-ga4-migration.md)
  - Published: 2024-05-28
  - Last Modified: 2024-05-28
  - Excerpt: The UA 360 shutdown is weeks away. Here's why big companies still haven't wrapped up their transition and what you can learn from it.
- [20240528 MT Brief](https://martech.org/20240528-mt-brief.md)
  - Published: 2024-05-28
  - Last Modified: 2024-05-28
  - Excerpt: Not available
- [Google Search document leak reveals inner workings of ranking algorithm](https://martech.org/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm.md)
  - Published: 2024-05-28
  - Last Modified: 2024-05-28
  - Excerpt: documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more to rank content.
- [9 must-have tools for demand gen marketing](https://martech.org/9-must-have-tools-for-demand-gen-marketing.md)
  - Published: 2024-05-28
  - Last Modified: 2024-05-28
  - Excerpt: Explore the top tools that can level up your demand generation efforts, from marketing automation to AI-driven communication and beyond.
- [Salesforce Einstein: A deeper dive into data, personalization and Copilots](https://martech.org/salesforce-einstein-a-deeper-dive-into-data-personalization-and-copilots.md)
  - Published: 2024-05-24
  - Last Modified: 2024-05-24
  - Excerpt: A closer look at Salesforce's new announcements about Data Cloud, Einstein AI and Copilots and where they all fit into Salesforce's architecture.
- [Stop! Or go directly to email jail](https://martech.org/stop-or-go-directly-to-email-jail.md)
  - Published: 2024-05-24
  - Last Modified: 2024-05-24
  - Excerpt: Ryan Phelan runs down a list of 10 email crimes that will result in punishment. Learn how to stay free.
- [B2C marketing automation: The tools, tactics and prerequisites for success](https://martech.org/b2c-marketing-automation.md)
  - Published: 2024-05-24
  - Last Modified: 2024-05-24
  - Excerpt: Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it's all about revenue.
- [20240524 MT Brief](https://martech.org/20240524-mt-brief.md)
  - Published: 2024-05-24
  - Last Modified: 2024-05-23
  - Excerpt: Not available
- [Canva introduces Canva Enterprise, Work Kits and adtech apps](https://martech.org/canva-introduces-canva-enterprise-work-kits-and-adtech-apps.md)
  - Published: 2024-05-23
  - Last Modified: 2024-05-23
  - Excerpt: New offerings from the visual creative technology company aim to bring efficiency and brand controls to teams across large organizations.
- [You need to glue your martech stack together. Here are some of your options.](https://martech.org/you-need-to-glue-your-martech-stack-together-here-are-some-of-your-options.md)
  - Published: 2024-05-23
  - Last Modified: 2024-05-23
  - Excerpt: To get the most out of your data, you need to integrate the various platforms in your stack. That's not often easy to do.
- [Accessibility matters: Strategies for building an inclusive brand](https://martech.org/accessibility-matters-strategies-for-building-an-inclusive-brand.md)
  - Published: 2024-05-22
  - Last Modified: 2024-05-22
  - Excerpt: Learn how to craft digital experiences that are elegant, engaging, and inclusive, fostering a brand presence that makes everyone feel welcome.
- [20240523 MT Brief](https://martech.org/20240523-mt-brief.md)
  - Published: 2024-05-23
  - Last Modified: 2024-05-22
  - Excerpt: Not available
- [The marketer’s guide to automating customer engagement](https://martech.org/the-marketers-guide-to-automating-customer-engagement.md)
  - Published: 2024-05-22
  - Last Modified: 2024-05-22
  - Excerpt: How to effectively automate customer touchpoints with personalized strategies and timely interactions to boost engagement and enhance relationships.
- [Salesforce piles on the Einstein Copilots](https://martech.org/salesforce-piles-on-the-einstein-copilots.md)
  - Published: 2024-05-22
  - Last Modified: 2024-05-22
  - Excerpt: Salesforce continues to go all-in on generative AI and data with new AI Copilots announced at Connections.
- [Adobe unveils Adobe Express for Enterprise](https://martech.org/adobe-unveils-adobe-express-for-enterprise.md)
  - Published: 2024-05-22
  - Last Modified: 2024-05-22
  - Excerpt: Content creation also gets an AI boost with new Firefly capabilities in Adobe Lightroom.
- [Women’s sports marketing set for take-off](https://martech.org/womens-sports-marketing-set-for-take-off.md)
  - Published: 2024-05-21
  - Last Modified: 2024-05-22
  - Excerpt: With the Paris Olympics going gender-equal and the WNBA smashing audience records, women's sports marketing is ready for its spotlight.
- [Implementing AI into MOps, from campaign launch to refinement and optimization](https://martech.org/implementing-ai-into-mops-from-campaign-launch-to-refinement-and-optimization.md)
  - Published: 2024-05-22
  - Last Modified: 2024-05-22
  - Excerpt: AI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences.
- [20240522 MT Brief](https://martech.org/20240522-mt-brief.md)
  - Published: 2024-05-22
  - Last Modified: 2024-05-21
  - Excerpt: Not available
- [Google unveils AI-powered advertising tools at Google Marketing Live](https://martech.org/google-unveils-ai-powered-advertising-tools-at-google-marketing-live.md)
  - Published: 2024-05-21
  - Last Modified: 2024-05-21
  - Excerpt: New tools, many of them AI-powered, will soon change how ad experiences  are created by advertisers and experienced by customers.
- [From creative briefs to conversations: The key to better marketing alignment](https://martech.org/from-creative-briefs-to-conversations-the-key-to-better-marketing-alignment.md)
  - Published: 2024-05-21
  - Last Modified: 2024-05-21
  - Excerpt: Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working?
- [How to build a hyper-precise, audience-first ad campaign](https://martech.org/how-to-build-a-hyper-precise-audience-first-ad-campaign.md)
  - Published: 2024-05-21
  - Last Modified: 2024-05-21
  - Excerpt: Actionable tips for reaching niche audiences through demographic, behavioral, contextual and inventory data.
- [20240521 MT Brief](https://martech.org/20240521-mt-brief.md)
  - Published: 2024-05-21
  - Last Modified: 2024-05-20
  - Excerpt: Not available
- [Launching a loyalty program: Best of the MarTechBot](https://martech.org/launching-a-loyalty-program-best-of-the-martechbot.md)
  - Published: 2024-05-20
  - Last Modified: 2024-05-20
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: loyalty and customer experience technologies.
- [How to archive your Universal Analytics historical data](https://martech.org/how-to-archive-your-universal-analytics-historical-data.md)
  - Published: 2024-05-20
  - Last Modified: 2024-05-20
  - Excerpt: Time is running out to save your Universal Analytics data. Follow these steps to archive historical analytics before the July 1 deadline.
- [Being position-less secures a marketer’s position for a lifetime](https://martech.org/being-position-less-secures-a-marketers-position-for-a-lifetime.md)
  - Published: 2024-05-20
  - Last Modified: 2024-05-20
  - Excerpt: Clearing up any confusion around the term Position-less Marketer.
- [Show, don’t tell: How storytelling leads to lasting brand impact](https://martech.org/show-dont-tell-how-storytelling-leads-to-lasting-brand-impact.md)
  - Published: 2024-05-20
  - Last Modified: 2024-05-20
  - Excerpt: Here’s how incorporating storytelling into your branding and messaging increases trust, empathy and bottom-line results.
- [There are 10 types of CDP. Here’s why that matters](https://martech.org/10-types-of-cdps.md)
  - Published: 2024-05-20
  - Last Modified: 2024-05-20
  - Excerpt: Discover the focus, use cases and weaknesses of 10 different types of customer data platforms.
- [Escaping the marketing circus: How empathy can realign brands, audiences and results](https://martech.org/escaping-the-marketing-circus-how-empathy-can-realign-brands-audiences-and-results.md)
  - Published: 2024-05-20
  - Last Modified: 2024-05-20
  - Excerpt: Feeling the strain of inauthentic marketing tactics? Reclaim the human element with this empathy-driven approach.
- [20240520 MT Brief](https://martech.org/20240520-mt-brief.md)
  - Published: 2024-05-20
  - Last Modified: 2024-05-17
  - Excerpt: Not available
- [Why startups need more than just press releases](https://martech.org/why-startups-need-more-than-just-press-releases.md)
  - Published: 2024-05-17
  - Last Modified: 2024-05-17
  - Excerpt: Understand the roles of earned media and crisis communications under the PR umbrella and why startups need all three for success.
- [Cutting through the hype: Generative AI adoption in B2B](https://martech.org/cutting-through-the-hype-generative-ai-adoption-in-b2b.md)
  - Published: 2024-05-17
  - Last Modified: 2024-05-17
  - Excerpt: AI adoption doesn't have to be overwhelming. Here’s how to successfully integrate generative AI into your B2B operations.
- [Is Google a monopoly? The DOJ’s case in 11 slides](https://martech.org/is-google-a-monopoly-the-dojs-case-in-11-slides.md)
  - Published: 2024-05-17
  - Last Modified: 2024-05-17
  - Excerpt: Here are the key points under contention in the most significant anti-trust case of this century,
- [Investment in martech companies down 87% vs. Q1 of 2023](https://martech.org/investment-in-martech-companies-down-87-vs-q1-of-2023.md)
  - Published: 2024-05-17
  - Last Modified: 2024-05-17
  - Excerpt: The first quarter of 2024 saw $1.8 billion invested in martech companies, down from $13.2 billion for the same period last year.
- [24 customer experience misconceptions debunked](https://martech.org/24-customer-experience-misconceptions-debunked.md)
  - Published: 2024-05-16
  - Last Modified: 2024-05-16
  - Excerpt: Gain clarity on what customer experience truly means and how it impacts your marketing and business results.
- [3 reasons why digital video and CTV are booming in 2024](https://martech.org/3-reasons-why-digital-video-and-ctv-are-booming-in-2024.md)
  - Published: 2024-05-16
  - Last Modified: 2024-05-16
  - Excerpt: Here’s the data and developments fueling advertisers’ growing interest in CTV and digital video.
- [7 tips for using marketing automations to drive leads](https://martech.org/7-tips-for-using-marketing-automations-to-drive-leads.md)
  - Published: 2024-05-16
  - Last Modified: 2024-05-16
  - Excerpt: Marketing automations can help you streamline processes, increase productivity and, yes, capture more leads.
- [20240517 MT Brief](https://martech.org/20240517-mt-brief.md)
  - Published: 2024-05-17
  - Last Modified: 2024-05-16
  - Excerpt: Not available
- [AI-powered martech releases and news: May 16](https://martech.org/ai-powered-martech-releases-and-news-may-16.md)
  - Published: 2024-05-16
  - Last Modified: 2024-05-16
  - Excerpt: An AI policy roadmap put out by a bipartisan group of senators is being blasted because it doesn't provide protections for the public.
- [Martech consultants are the secret weapon for conquering martech complexity](https://martech.org/martech-consultants-are-the-secret-weapon-for-conquering-martech-complexity.md)
  - Published: 2024-05-16
  - Last Modified: 2024-05-16
  - Excerpt: Uncover the evolving role of martech consultants in guiding enterprises through martech strategy, product selection and stack implementation.
- [The autonomous marketing revolution: Navigating the new frontier of brand engagement](https://martech.org/the-autonomous-marketing-revolution-navigating-the-new-frontier-of-brand-engagement.md)
  - Published: 2024-05-21
  - Last Modified: 2024-05-16
  - Excerpt: Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business.
- [Amperity launches composable ‘Lakehouse’ CDP](https://martech.org/amperity-launches-composable-lakehouse-cdp.md)
  - Published: 2024-05-16
  - Last Modified: 2024-05-16
  - Excerpt: Data lakes meet data warehouses in the "lakehouse" architecture Amperity is seeking to leverage for its new CDP offering.
- [The state of digital customer experience](https://martech.org/the-state-of-digital-customer-experience.md)
  - Published: 2024-05-15
  - Last Modified: 2024-05-15
  - Excerpt: While any retailers are experimenting with the latest generative AI tools for enhancing digital customer experience, even more have not begun planning for the technology's rollout.
- [Creating customer experiences that go the extra mile](https://martech.org/creating-customer-experiences-that-go-the-extra-mile.md)
  - Published: 2024-03-28
  - Last Modified: 2024-05-15
  - Excerpt: To secure customer loyalty and reduce turnover, media and entertainment companies are prioritizing innovative, personalized experiences fueled by data insights and human creativity.
- [20240516 MT Brief](https://martech.org/20240516-mt-brief.md)
  - Published: 2024-05-16
  - Last Modified: 2024-05-15
  - Excerpt: Not available
- [Camille Manso: Looking forward with AI](https://martech.org/camille-manso-looking-forward-with-ai.md)
  - Published: 2024-05-15
  - Last Modified: 2024-05-15
  - Excerpt: Silicon Foundry is hunting for innovative tech startups to help problem solve for their corporate clients. Recently, the focus has been on AI and marketing.
- [Alicia Arnold: Spotlight on the expert](https://martech.org/alicia-arnold-spotlight-on-the-expert.md)
  - Published: 2024-05-15
  - Last Modified: 2024-05-15
  - Excerpt: Alicia tells us how she discovered her talent for translating technology and helping marketers better serve their customers.
- [The marketing ROI problem has its roots in marketing culture](https://martech.org/marketing-roi-has-a-marketing-culture-problem.md)
  - Published: 2024-05-14
  - Last Modified: 2024-05-15
  - Excerpt: Problems demonstrating marketing ROI? Think about company performance rather than marketing performance and reconsider your metrics.
- [Why you should track your email’s long tail to measure success (plus a case study)](https://martech.org/why-you-should-track-your-emails-long-tail-to-measure-success-plus-a-case-study.md)
  - Published: 2024-05-15
  - Last Modified: 2024-05-15
  - Excerpt: Get tips on finding the right reporting window to capture your email campaigns' true long-term performance.
- [Not too hot, not too cold: How to build the perfect martech stack](https://martech.org/not-too-hot-not-too-cold-how-to-build-the-perfect-martech-stack.md)
  - Published: 2024-05-15
  - Last Modified: 2024-05-15
  - Excerpt: Strategies for finding the right balance of martech tools to achieve your marketing goals and drive business success.
- [How would a TikTok ban impact influencer marketing?](https://martech.org/how-would-a-tiktok-ban-impact-influencer-marketing.md)
  - Published: 2024-05-14
  - Last Modified: 2024-05-15
  - Excerpt: A ban would hurt some influencers and the brands they work with. It could also be a big opportunity for existing and new social media platforms.
- [Google rolls out AI Overviews for more complex searches](https://martech.org/google-rolls-out-ai-overviews-for-more-complex-searches.md)
  - Published: 2024-05-15
  - Last Modified: 2024-05-15
  - Excerpt: The company also unveiled features that provide planning capabilities, multi-step reasons and the ability to ask questions while recording video.
- [7 Limitations Of Big Data In Marketing Analytics](https://martech.org/7-limitations-big-data-marketing-analytics.md)
  - Published: 2015-02-12
  - Last Modified: 2024-05-15
  - Excerpt: Big data -- the cutting edge of modern marketing or an overhyped buzzword? Columnist Kohki Yamaguchi dives in to some of the limitations of user-centered data.
- [20240515 MT Brief](https://martech.org/20240515-mt-brief.md)
  - Published: 2024-05-15
  - Last Modified: 2024-05-14
  - Excerpt: Not available
- [Digital commerce gets off to a slow start in Q1](https://martech.org/digital-commerce-gets-off-to-a-slow-start-in-q1.md)
  - Published: 2024-05-02
  - Last Modified: 2024-05-14
  - Excerpt: The latest Shopping Index from Salesforce shows very small growth YoY. Are shoppers holding back?
- [AI in contextual advertising: Beyond the basics](https://martech.org/ai-in-contextual-advertising-beyond-the-basics.md)
  - Published: 2024-05-14
  - Last Modified: 2024-05-14
  - Excerpt: See how AI is enhancing contextual advertising, allowing for more precise audience segmentation and improved ad placement.
- [The advertising industry ‘has stalled’ as it faces a cookieless future](https://martech.org/the-advertising-industry-has-stalled-as-it-faces-a-cookieless-future.md)
  - Published: 2024-05-13
  - Last Modified: 2024-05-14
  - Excerpt: Digital advertising platform Quantcast addresses the chaos surrounding third-party cookie deprecation.
- [Martech cut of budget falls to lowest level in 10 years](https://martech.org/martech-spending-falls-to-lowest-level-in-10-years.md)
  - Published: 2024-05-13
  - Last Modified: 2024-05-14
  - Excerpt: Gartner survey finds technology getting 23.8% of marketing budget this year, down from 25.4% in 2023. Paid media jumped from 25.6% to 27.9%.
- [4 AI tools to supercharge visual content creation](https://martech.org/4-ai-tools-to-supercharge-visual-content-creation.md)
  - Published: 2024-05-14
  - Last Modified: 2024-05-14
  - Excerpt: Leverage text-to-image, automated design and real-time creative assistance to produce compelling visuals faster.
- [20240514 MT Brief](https://martech.org/20240514-mt-brief.md)
  - Published: 2024-05-14
  - Last Modified: 2024-05-13
  - Excerpt: Not available
- [Unlocking growth: The power of user communities for B2B SaaS companies](https://martech.org/unlocking-growth-the-power-of-user-communities-for-b2b-saas-companies.md)
  - Published: 2024-05-13
  - Last Modified: 2024-05-13
  - Excerpt: Boost customer retention, brand advocacy and recurring revenue for your B2B SaaS product by fostering an active user community.
- [MOps alignment and core responsibilities: Best of the MarTechBot](https://martech.org/mops-alignment-and-core-responsibilities-best-of-the-martechbot.md)
  - Published: 2024-05-13
  - Last Modified: 2024-05-13
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: How MOps aligns with the marketing function.
- [Rethinking fit, growth and go-to-market for the modern startup](https://martech.org/rethinking-fit-growth-and-go-to-market-for-the-modern-startup.md)
  - Published: 2024-05-13
  - Last Modified: 2024-05-13
  - Excerpt: Strategies for aligning product, sales, marketing and customer success teams during the problem-market fit stage.
- [20240513 MT Brief](https://martech.org/20240513-mt-brief.md)
  - Published: 2024-05-13
  - Last Modified: 2024-05-10
  - Excerpt: Not available
- [ChatGPT expected to announce search feature Monday](https://martech.org/chatgpt-expected-to-launch-search-feature-monday.md)
  - Published: 2024-05-10
  - Last Modified: 2024-05-10
  - Excerpt: ChatGPT product that searches the web and cites sources when answering questions would be seen as a significant challenge to Google.
- [IAB Podcast Upfront highlights rebounding audiences and increased innovation](https://martech.org/podcast-upfront-highlights-rebounding-audiences-and-increased-innovation.md)
  - Published: 2024-05-10
  - Last Modified: 2024-05-10
  - Excerpt: IAB's podcast event showcased talent and technology that will drive double-digit growth for digital audio in the coming years.
- [3 ways to boost digital marketing ROI while reducing carbon footprint](https://martech.org/3-ways-to-boost-digital-marketing-roi-while-reducing-carbon-footprint.md)
  - Published: 2024-05-10
  - Last Modified: 2024-05-10
  - Excerpt: Here’s how aligning sustainability goals with smart digital marketing tactics can simultaneously improve your ROI and reduce emissions.
- [A scoring model your GTM team will fall in love with](https://martech.org/a-scoring-model-your-gtm-team-will-fall-in-love-with.md)
  - Published: 2024-05-10
  - Last Modified: 2024-05-10
  - Excerpt: Simplify lead scoring with this two-part model that focuses on identifying ideal prospects and their recent engagement behaviors.
- [Ultimate marketing automation platform comparison & vendor list](https://martech.org/12-marketing-automation-platforms-your-organization-should-consider.md)
  - Published: 2022-02-25
  - Last Modified: 2024-05-10
  - Excerpt: Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation.
- [20240510 MT Brief](https://martech.org/20240510-mt-brief.md)
  - Published: 2024-05-10
  - Last Modified: 2024-05-09
  - Excerpt: Not available
- [Ivan Ostojic: Looking forward with AI](https://martech.org/ivan-ostojic-looking-forward-with-ai.md)
  - Published: 2024-05-09
  - Last Modified: 2024-05-09
  - Excerpt: There are good, defined use cases for generative AI, as well as over-ambitious use cases that can bring us to the brink of the trough of disillusionment.
- [How to turn your ideal customer’s pain points into entry points](https://martech.org/how-to-turn-your-ideal-customers-pain-points-into-entry-points.md)
  - Published: 2024-05-09
  - Last Modified: 2024-05-09
  - Excerpt: A step-by-step workshop approach to defining the key 'entry points' where your product or service can solve customers' pressing pains.
- [AI-powered martech releases and news: May 9](https://martech.org/ai-powered-martech-releases-and-news-may-9.md)
  - Published: 2024-05-09
  - Last Modified: 2024-05-09
  - Excerpt: Last year 3000 new martech "tools" were released. More than 75% were genAI-based and many of those re-branded ChatGPT content generators.
- [Human + machine = marketing powerhouse: How AI empowers the marketing generalist](https://martech.org/human-machine-marketing-powerhouse-how-ai-empowers-the-marketing-generalist.md)
  - Published: 2024-05-09
  - Last Modified: 2024-05-09
  - Excerpt: OpenAI’s Sam Altman predicts AI will handle 95% of tasks outsourced to agencies today. Here’s what it means for the future of marketing.
- [20240509 MT Brief](https://martech.org/20240509-mt-brief.md)
  - Published: 2024-05-09
  - Last Modified: 2024-05-08
  - Excerpt: Not available
- [Curb introduces one-stop advertising solution ](https://martech.org/curb-introduces-one-stop-advertising-solution.md)
  - Published: 2024-05-08
  - Last Modified: 2024-05-08
  - Excerpt: Ride-hailing app Curb launches Curb Journey Connect, allowing advertisers to plug into mobile and in-cab screens in over 40 U.S. markets.
- [How to measure marketing’s value in the inevitable cookieless future](https://martech.org/how-to-measure-marketings-value-in-the-inevitable-cookieless-future.md)
  - Published: 2024-05-08
  - Last Modified: 2024-05-08
  - Excerpt: Tips for adapting and diversifying your marketing measurement techniques for sustained success in a cookieless future.
- [Constant Contact launches automated tools for brand consistency and campaign creation](https://martech.org/constant-contact-launches-automated-tools-for-brand-consistency-and-campaign-creation.md)
  - Published: 2024-05-08
  - Last Modified: 2024-05-08
  - Excerpt: New tools for automated branding and campaign building aimed mainly at SMBs and non-profits.
- [The dark side of virtual try-on tools: Safeguarding biometric data](https://martech.org/the-dark-side-of-virtual-try-on-tools-safeguarding-biometric-data.md)
  - Published: 2024-05-08
  - Last Modified: 2024-05-08
  - Excerpt: Hackers are finding ways to steal biometric identifiers, like facial recognition and fingerprints. Here’s how to avoid data breaches.
- [How Google harms search advertisers in 20 slides](https://martech.org/how-google-harms-search-advertisers-in-20-slides.md)
  - Published: 2024-05-08
  - Last Modified: 2024-05-08
  - Excerpt: DOJ hammered Google over search ad price manipulation and more in its closing statement for the landmark anti-trust trial.
- [The customer data platform market](https://martech.org/the-customer-data-platform-market.md)
  - Published: 2024-04-12
  - Last Modified: 2024-05-08
  - Excerpt: A marketer's guide to the customer data platform market including market growth, trends and a look at some major CDP vendors.
- [How much does a customer data platform cost?](https://martech.org/how-much-does-a-customer-data-platform-cost.md)
  - Published: 2022-09-02
  - Last Modified: 2024-05-08
  - Excerpt: Here's a look at the many factors that complicate CDP pricing and what marketers should consider before investing in a CDP.
- [20240508 MT Brief](https://martech.org/20240508-mt-brief.md)
  - Published: 2024-05-08
  - Last Modified: 2024-05-07
  - Excerpt: Not available
- [Martech’s long tail: Countless tiny atoms](https://martech.org/martechs-long-tail-countless-tiny-atoms.md)
  - Published: 2024-05-07
  - Last Modified: 2024-05-07
  - Excerpt: The martech space is certainly growing rather than consolidating, but the growth is in small solutions and solutions incorporating pre-existing AI models.
- [14,106 martech tools reveal 3 trends you should master](https://martech.org/14106-martech-tools-reveal-3-trends-you-should-master.md)
  - Published: 2024-05-07
  - Last Modified: 2024-05-07
  - Excerpt: What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks.
- [How to effectively delegate tasks and manage projects](https://martech.org/how-to-effectively-delegate-tasks-and-manage-projects.md)
  - Published: 2024-05-07
  - Last Modified: 2024-05-07
  - Excerpt: Maximize team efficiency by explicitly requesting work, documenting asks, using project management tools for transparency and more.
- [20240507 MT Brief](https://martech.org/20240507-mt-brief.md)
  - Published: 2024-05-07
  - Last Modified: 2024-05-06
  - Excerpt: Not available
- [Navigating personalization vs. privacy: 3 tips for delivering win-win customer experiences](https://martech.org/navigating-personalization-vs-privacy-3-tips-for-delivering-win-win-customer-experiences.md)
  - Published: 2024-05-06
  - Last Modified: 2024-05-06
  - Excerpt: Tactics to build customer trust in your marketing through transparent data practices and consent-driven personalization.
- [Salesforce delivers Unified Knowledge to service agents](https://martech.org/salesforce-delivers-unified-knowledge-to-service-agents.md)
  - Published: 2024-05-06
  - Last Modified: 2024-05-06
  - Excerpt: Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud.
- [Lead scoring for existing customers: Best of the MarTechBot](https://martech.org/lead-scoring-for-existing-customers-best-of-the-martechbot.md)
  - Published: 2024-05-06
  - Last Modified: 2024-05-06
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to score and act on leads among existing customers.
- [New ways to identify B2B buying group members](https://martech.org/new-ways-to-identify-b2b-buying-group-members.md)
  - Published: 2024-05-02
  - Last Modified: 2024-05-06
  - Excerpt: Here’s how AI-powered solutions from Demandbase, Anteriad and 6sense can help you find and engage the right decision-makers.
- [Marketo April 2024 releases: Webinar enhancements, Activities API update and more](https://martech.org/marketo-april-2024-releases-webinar-enhancements-activities-api-update-and-more.md)
  - Published: 2024-05-06
  - Last Modified: 2024-05-06
  - Excerpt: April's update also includes changes to permission for both users and admins.
- [Using video in email to engage customers and close deals](https://martech.org/using-video-in-email-to-engage-customers-and-close-deals.md)
  - Published: 2024-05-01
  - Last Modified: 2024-05-06
  - Excerpt: Video can be a simple way to make emails more engaging, convey information to customers and generate more conversions.
- [20240506 MT Brief](https://martech.org/20240506-mt-brief.md)
  - Published: 2024-05-06
  - Last Modified: 2024-05-03
  - Excerpt: Not available
- [Data literacy: The key to correcting the C-suite trust deficit](https://martech.org/data-literacy-the-key-to-correcting-the-c-suite-trust-deficit.md)
  - Published: 2024-05-03
  - Last Modified: 2024-05-03
  - Excerpt: Overcome the absence of trust in marketing. Develop a data-driven process for campaign planning aligned to cross-departmental metrics.
- [HubSpot’s April 2024 updates: More AI tools, refined service features and more](https://martech.org/hubspots-april-2024-updates-more-ai-tools-refined-service-features-and-more.md)
  - Published: 2024-05-03
  - Last Modified: 2024-05-03
  - Excerpt: The latest updates will help you transform business operations with AI-assisted workflows and big service updates.
- [The problem with B2B marketing: Misaligned measurement is stifling innovation](https://martech.org/the-problem-with-b2b-marketing-misaligned-measurement-is-stifling-innovation.md)
  - Published: 2024-05-03
  - Last Modified: 2024-05-03
  - Excerpt: Dive into the systemic issues hindering creativity in B2B marketing and how to strategically leverage advertising for long-term brand growth.
- [IAB NewFronts rings in the age of digital video dominance](https://martech.org/iab-newfronts-rings-in-the-age-of-digital-video-dominance.md)
  - Published: 2024-05-02
  - Last Modified: 2024-05-02
  - Excerpt: This week, top publishers and adtech companies provided a glimpse of the future of advertising and viewing experiences for connected consumers.
- [20240503 MT Brief](https://martech.org/20240503-mt-brief.md)
  - Published: 2024-05-03
  - Last Modified: 2024-05-02
  - Excerpt: Not available
- [AI-powered martech releases and news: May 2](https://martech.org/ai-powered-martech-releases-and-news-may-2.md)
  - Published: 2024-05-02
  - Last Modified: 2024-05-02
  - Excerpt: Meta adding chatbots to everything isn't going too well; and, what happens when a Catholic bot ordains itself?
- [20240502 MT Brief](https://martech.org/20240502-mt-brief.md)
  - Published: 2024-05-02
  - Last Modified: 2024-05-01
  - Excerpt: Not available
- [Google launches new AI-powered features for Performance Max campaigns](https://martech.org/google-launches-new-ai-powered-features-for-performance-max-campaigns.md)
  - Published: 2024-05-01
  - Last Modified: 2024-05-01
  - Excerpt: The six new features include ways to acquire high-value customers, manage budgeting and re-connect with former customers.
- [Qualtrics launches new Strategy & Research Suite for XM](https://martech.org/qualtrics-launches-new-strategy-research-suite-for-xm.md)
  - Published: 2024-05-01
  - Last Modified: 2024-05-01
  - Excerpt: Experience management platform Qualtrics has rolled out new tools and features, many powered by AI.
- [Unlock marketing efficiency: The essential guide to martech stack optimization](https://martech.org/unlock-marketing-efficiency-the-essential-guide-to-martech-stack-optimization.md)
  - Published: 2024-04-30
  - Last Modified: 2024-05-01
  - Excerpt: Gain a competitive edge by ensuring your marketing technology stack is always optimized for operational excellence.
- [Beyond the tech: Mastering customer data with a modern approach](https://martech.org/beyond-the-tech-mastering-customer-data-with-a-modern-approach.md)
  - Published: 2024-04-30
  - Last Modified: 2024-05-01
  - Excerpt: Build a foundational “Customer 101” dataset and unleash its potential through enrichments and a data-driven learning cycle.
- [How Iron Mountain implements conversational AI to drive engagement and revenue](https://martech.org/how-iron-mountain-implements-conversational-ai-to-drive-engagement-and-revenue.md)
  - Published: 2024-05-01
  - Last Modified: 2024-05-01
  - Excerpt: The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, sales and customer care.
- [The future of marketing is social](https://martech.org/the-future-of-marketing-is-social.md)
  - Published: 2024-05-01
  - Last Modified: 2024-04-30
  - Excerpt: Learn how a strategic approach to social media can help brands drive significant bottom-line results
- [20240501 MT Brief](https://martech.org/20240501-mt-brief.md)
  - Published: 2024-05-01
  - Last Modified: 2024-04-30
  - Excerpt: Not available
- [As lead gen grows on social media, marketers discuss what’s working](https://martech.org/lead-gen-grows-on-social-media.md)
  - Published: 2024-04-19
  - Last Modified: 2024-04-30
  - Excerpt: Social media lead gen products are backed by machine learning and vast amounts of data. How effective are they?
- [Brian McKenna: Spotlight on the expert](https://martech.org/brian-mckenna-spotlight-on-the-expert.md)
  - Published: 2024-04-30
  - Last Modified: 2024-04-30
  - Excerpt: Brian talks about why less is definitely more when it comes to email marketing and his long involvement with Paul Newman's Hole in the Wall Gang Camp.
- [Unifying first-party data using CDPs and other tools: Best of the MarTechBot](https://martech.org/unifying-first-party-data-using-cdps-and-other-tools-best-of-the-martechbot.md)
  - Published: 2024-04-29
  - Last Modified: 2024-04-30
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and other tools that help unify data.
- [20240430 MT Brief](https://martech.org/20240430-mt-brief.md)
  - Published: 2024-04-30
  - Last Modified: 2024-04-29
  - Excerpt: Not available
- [Do CMOs really understand how their teams use martech?](https://martech.org/do-cmos-really-understand-how-their-teams-use-martech.md)
  - Published: 2024-04-29
  - Last Modified: 2024-04-29
  - Excerpt: And how much does it matter if they don’t?
- [3 ways brands can build trust with privacy-concerned consumers](https://martech.org/3-ways-brands-can-build-trust-with-privacy-concerned-consumers.md)
  - Published: 2024-04-29
  - Last Modified: 2024-04-29
  - Excerpt: Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference.
- [The great debate: Activity vs. results](https://martech.org/the-great-debate-activity-vs-results.md)
  - Published: 2024-04-29
  - Last Modified: 2024-04-29
  - Excerpt: Effort or results — what really drives a business forward? Jump into a debate that’s sparking lively conversations across industries.
- [AI transformation: How to prepare your marketing team](https://martech.org/ai-transformation-how-to-prepare-your-marketing-team.md)
  - Published: 2024-04-29
  - Last Modified: 2024-04-29
  - Excerpt: Navigate the challenges of AI disruption in martech with a people-focused approach. Here’s how to get your team on board.
- [20240429 MT Brief](https://martech.org/20240429-mt-brief.md)
  - Published: 2024-04-29
  - Last Modified: 2024-04-26
  - Excerpt: Not available
- [CMOs more likely to be responsible for AI, less likely to understand it](https://martech.org/cmos-more-likely-to-be-responsible-for-ai-less-likely-to-understand-it.md)
  - Published: 2023-09-14
  - Last Modified: 2024-04-26
  - Excerpt: CMOs say they need to get up to speed fast on artificial intelligence and get to work creating an AI integration strategy. 
- [What can a potential U.S. TikTok ban teach marketers?](https://martech.org/what-can-a-potential-us-tiktok-ban-teach-marketers.md)
  - Published: 2024-04-26
  - Last Modified: 2024-04-26
  - Excerpt: Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections.
- [AI content creation: Ushering in the unimaginable](https://martech.org/ai-content-creation-ushering-in-the-unimaginable.md)
  - Published: 2024-04-26
  - Last Modified: 2024-04-26
  - Excerpt: Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine efficiency.
- [20240426 MT Brief](https://martech.org/20240426-mt-brief.md)
  - Published: 2024-04-26
  - Last Modified: 2024-04-25
  - Excerpt: Not available
- [AI-powered martech releases and news: April 25](https://martech.org/ai-powered-martech-releases-and-news-april-25.md)
  - Published: 2024-04-25
  - Last Modified: 2024-04-25
  - Excerpt: Also, an educator learns the drawbacks of using artificial intelligence to frame someone.
- [10 things to do if your martech solution vendor gets bought](https://martech.org/10-things-to-do-if-your-martech-solution-vendor-gets-bought.md)
  - Published: 2024-04-25
  - Last Modified: 2024-04-25
  - Excerpt: Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here's what you need to know to handle it.
- [Video ad spend expected to rise 16%, surpassing linear TV this year](https://martech.org/video-ad-spend-expected-to-rise-16-surpassing-linear-tv-this-year.md)
  - Published: 2024-04-25
  - Last Modified: 2024-04-25
  - Excerpt: IAB's Video Ad Spend study projects $63 billion in video ad spending with more going to digital video than linear for the first time.
- [SMBs are investing more time and resources in marketing](https://martech.org/smbs-are-investing-more-time-and-resources-in-marketing.md)
  - Published: 2024-04-25
  - Last Modified: 2024-04-25
  - Excerpt: Around 40% of SMBs are looking for ways to increase the dollars and time spent on marketing. It's a struggle.
- [How to produce brand-approved email designs on time and on budget](https://martech.org/how-to-produce-brand-approved-email-designs-on-time-and-on-budget.md)
  - Published: 2024-04-25
  - Last Modified: 2024-04-25
  - Excerpt: Learn a smarter, template-driven approach to producing on-brand, personalized emails that work across devices and email clients.
- [Marketing to the 50+ crowd: A booming opportunity](https://martech.org/marketing-to-the-50-crowd-a-booming-opportunity.md)
  - Published: 2024-04-25
  - Last Modified: 2024-04-25
  - Excerpt: Capitalize on the booming "silver economy" by marketing to the 50+ demographic, a growing and wealthy consumer class with evolving needs.
- [What marketers need to know about the TikTok ban](https://martech.org/what-marketers-need-to-know-about-the-tiktok-ban.md)
  - Published: 2024-04-24
  - Last Modified: 2024-04-24
  - Excerpt: The biggest problem with the new law? It doesn't protect American's data and leaves marketers with 16 states' different privacy regulations.
- [20240425 MT Brief](https://martech.org/20240425-mt-brief.md)
  - Published: 2024-04-25
  - Last Modified: 2024-04-24
  - Excerpt: Not available
- [HubSpot launches new genAI-powered Content Hub](https://martech.org/hubspot-launches-new-genai-powered-content-hub.md)
  - Published: 2024-04-24
  - Last Modified: 2024-04-24
  - Excerpt: HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates.
- [Crafting exceptional customer experiences with AI and agile: A 5-step guide](https://martech.org/crafting-exceptional-customer-experiences-with-ai-and-agile-a-5-step-guide.md)
  - Published: 2024-04-24
  - Last Modified: 2024-04-24
  - Excerpt: Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations.
- [How to align processes to drive martech utilization](https://martech.org/how-to-align-processes-to-drive-martech-utilization.md)
  - Published: 2024-04-24
  - Last Modified: 2024-04-24
  - Excerpt: Conduct a marketing processes and technology audit, map platforms to the buyer's funnel and streamline your martech stack.
- [20240424 MT Brief](https://martech.org/20240424-mt-brief.md)
  - Published: 2024-04-24
  - Last Modified: 2024-04-23
  - Excerpt: Not available
- [How True Classic uses post-purchase experiences to increase revenue](https://martech.org/how-true-classic-uses-post-purchase-experiences-to-increase-revenue.md)
  - Published: 2024-04-23
  - Last Modified: 2024-04-23
  - Excerpt: The company increased customer satisfaction with the aid of a tool by parcelLab that provides accurate shipping and delivery updates.
- [Adobe adds AI tools to Photoshop powered by updated Firefly Image 3](https://martech.org/adobe-adds-ai-tools-to-photoshop-powered-by-updated-firefly-image-3.md)
  - Published: 2024-04-23
  - Last Modified: 2024-04-23
  - Excerpt: New features include in-app text-to-image generation and the use of reference images that can match brand styles and themes.
- [3 considerations before leaving your martech vendor](https://martech.org/3-considerations-before-leaving-your-martech-vendor.md)
  - Published: 2024-04-23
  - Last Modified: 2024-04-23
  - Excerpt: Understand if it's time to move on by evaluating solution fit, looking into your vendor's plans and exploring the competitive landscape.
- [20240423 MT Brief](https://martech.org/20240423-mt-brief.md)
  - Published: 2024-04-23
  - Last Modified: 2024-04-22
  - Excerpt: Not available
- [Salesforce reportedly close to deal for Informatica](https://martech.org/salesforce-reportedly-close-to-deal-for-informatica.md)
  - Published: 2024-04-15
  - Last Modified: 2024-04-22
  - Excerpt: The deal would give the CRM giant powerful data managing tools, a significant customer list and more AI technology.
- [Legal risks loom for Firefly users after Adobe’s AI image tool training exposed](https://martech.org/legal-risks-loom-for-firefly-users-after-adobes-ai-image-tool-training-exposed.md)
  - Published: 2024-04-22
  - Last Modified: 2024-04-22
  - Excerpt: The discovery that Adobe's Firefly wasn't entirely trained on licensed images has enterprise marketers concerned about lawsuits.
- [7 steps to creating an audience-based B2B marketing plan](https://martech.org/7-steps-to-creating-an-audience-based-b2b-marketing-plan.md)
  - Published: 2024-04-22
  - Last Modified: 2024-04-22
  - Excerpt: Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting the right prospects.
- [Email tactics and CTAs for lead generation: Best of the MarTechBot](https://martech.org/email-tactics-and-ctas-for-lead-generation-best-of-the-martechbot.md)
  - Published: 2024-04-22
  - Last Modified: 2024-04-22
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics and CTAs for email.
- [Webflow adds AI-driven personalization with Intellimize acquisition](https://martech.org/webflow-adds-ai-driven-personalization-with-intellimize-acquisition.md)
  - Published: 2024-04-22
  - Last Modified: 2024-04-22
  - Excerpt: Webflow's vision for a Web Experience Platform empowers marketing teams.
- [20240422 MT Brief](https://martech.org/20240422-mt-brief.md)
  - Published: 2024-04-22
  - Last Modified: 2024-04-19
  - Excerpt: Not available
- [Advertising in local markets: A playbook for success](https://martech.org/advertising-in-local-markets-a-playbook-for-success.md)
  - Published: 2024-04-19
  - Last Modified: 2024-04-19
  - Excerpt: Dominate local markets by mastering hyper-targeted advertising, creating localized content and fostering lasting customer relationships.
- [Adobe puts two AI tools into general release](https://martech.org/adobes-ai-assistant-brings-tldr-to-your-documents.md)
  - Published: 2024-04-19
  - Last Modified: 2024-04-19
  - Excerpt: AI Assistant let's users get a tl;dr out of documents and the Adobe Express app puts AI-powered video and image editing into the palm of your hand.
- [The state of data in 2024: How the ad industry is adapting to privacy regulations](https://martech.org/the-state-of-data-in-2024-how-the-ad-industry-is-adapting-to-privacy-regulations.md)
  - Published: 2024-04-19
  - Last Modified: 2024-04-19
  - Excerpt: Learn how leading brands are navigating the privacy-first ecosystem by prioritizing consumer trust and embracing first-party data.
- [20240419 MT Brief](https://martech.org/20240419-mt-brief.md)
  - Published: 2024-04-19
  - Last Modified: 2024-04-18
  - Excerpt: Not available
- [Decoding generative AI: Top LLMs and the app ecosystems they support](https://martech.org/decoding-generative-ai-top-llms-and-the-app-ecosystems-they-support.md)
  - Published: 2024-04-18
  - Last Modified: 2024-04-18
  - Excerpt: Learn to strategically select AI tools for your marketing's success and discover top LLMs driving the industry.
- [Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer](https://martech.org/why-the-shift-from-conversions-to-key-events-in-ga4-is-a-game-changer.md)
  - Published: 2024-04-18
  - Last Modified: 2024-04-18
  - Excerpt: Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
- [Adtech’s approaches to greener marketing](https://martech.org/adtechs-approaches-to-greener-marketing.md)
  - Published: 2024-04-18
  - Last Modified: 2024-04-18
  - Excerpt: Mastercard and HSBC Bank were among those discussing ways to reduce carbon emissions at the Green Media Summit.
- [AI-powered martech releases and news: April 18](https://martech.org/ai-powered-martech-releases-and-news-april-18.md)
  - Published: 2024-04-18
  - Last Modified: 2024-04-18
  - Excerpt: Businesses are apparently still not concerned that the chatbots they are deploying widely continue to give false answers.
- [What is marketing work management?](https://martech.org/what-is-marketing-work-management.md)
  - Published: 2024-04-18
  - Last Modified: 2024-04-18
  - Excerpt: There is a heightened need for marketing work management software and many of the platforms available are involving to incorporate AI.
- [The state of GA4, one year after the big migration](https://martech.org/the-state-of-ga4-one-year-after-the-big-migration.md)
  - Published: 2024-04-17
  - Last Modified: 2024-04-18
  - Excerpt: A look at what's better and what's worse about Google Analytics 4 a year after it officially kicked Universal Analytics to the side of the road.
- [The future of first-party data and why it will be critical](https://martech.org/the-future-of-first-party-data-and-why-it-will-be-critical.md)
  - Published: 2024-04-18
  - Last Modified: 2024-04-18
  - Excerpt: Unravel the complexities of first-party data utilization and unlock its full potential with practical strategies and expert insights.
- [20240418 MT Brief](https://martech.org/20240418-mt-brief.md)
  - Published: 2024-04-18
  - Last Modified: 2024-04-17
  - Excerpt: Not available
- [GrowthLoop and TransUnion partner to improve audience reach](https://martech.org/growthloop-and-transunion-partner-to-improve-audience-reach.md)
  - Published: 2024-04-17
  - Last Modified: 2024-04-17
  - Excerpt: CDP GrowthLoop will make TransUnion's TruAudience data available to users in the hope of improving match rates.
- [Achieving a low Gmail spam rate: 3 essential steps](https://martech.org/achieving-a-low-gmail-spam-rate-3-essential-steps.md)
  - Published: 2024-04-17
  - Last Modified: 2024-04-17
  - Excerpt: Tips to stay compliant with Google's email guidelines, plus best practices for data hygiene, domain authentication and privacy law adherence.
- [It’s time to turbocharge our path to email innovation](https://martech.org/its-time-to-turbocharge-our-path-to-email-innovation.md)
  - Published: 2024-04-17
  - Last Modified: 2024-04-17
  - Excerpt: Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.
- [The top 10 benefits of customer data platforms](https://martech.org/what-are-the-benefits-of-customer-data-platforms.md)
  - Published: 2024-04-17
  - Last Modified: 2024-04-17
  - Excerpt: Here are the top 10 benefits claimed for CDPs as well as some questions to be asked about whether those benefits will truly be realized.
- [Adopting consent-based analytics for long-term marketing success](https://martech.org/adopting-consent-based-analytics-for-long-term-marketing-success.md)
  - Published: 2024-04-16
  - Last Modified: 2024-04-16
  - Excerpt: Practical insights for implementing consent seamlessly in your digital analytics strategy amid evolving privacy laws and user expectations.
- [20240417 MT Brief](https://martech.org/20240417-mt-brief.md)
  - Published: 2024-04-17
  - Last Modified: 2024-04-16
  - Excerpt: Not available
- [Internet advertising up 7.3%, reaching record high in U.S.](https://martech.org/internet-advertising-up-7-3-reaching-record-high-in-u-s.md)
  - Published: 2024-04-16
  - Last Modified: 2024-04-16
  - Excerpt: U.S. internet advertising climbed to $225 billion in 2023, with double-digit growth from retail media, CTV and audio ads, according to IAB/PwC report.
- [How to optimize your content strategy across the customer journey](https://martech.org/how-to-optimize-your-content-strategy-across-the-customer-journey.md)
  - Published: 2024-04-16
  - Last Modified: 2024-04-16
  - Excerpt: Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers.
- [20240416 MT Brief](https://martech.org/20240416-mt-brief.md)
  - Published: 2024-04-16
  - Last Modified: 2024-04-15
  - Excerpt: Not available
- [Integrating AI into MOps: Aligning your platforms, data and processes](https://martech.org/integrating-ai-into-mops-aligning-your-platforms-data-and-processes.md)
  - Published: 2024-04-15
  - Last Modified: 2024-04-15
  - Excerpt: Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes.
- [Why relying on AI won’t improve the customer experience](https://martech.org/why-relying-on-ai-wont-improve-the-customer-experience.md)
  - Published: 2024-04-15
  - Last Modified: 2024-04-15
  - Excerpt: Creating memorable experiences goes beyond integrating AI. Focus on small touches, employee empowerment and anticipating customer needs.
- [Deep links for push notifications: Best of the MarTechBot](https://martech.org/deep-links-for-push-notifications-best-of-the-martechbot.md)
  - Published: 2024-04-15
  - Last Modified: 2024-04-15
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: deep links in push notifications for a regional gym chain.
- [MarTech’s CRM experts to follow](https://martech.org/martechs-crm-experts-to-follow.md)
  - Published: 2024-04-10
  - Last Modified: 2024-04-15
  - Excerpt: CRM is essential to martech. Doesn't matter if you're B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments.
- [20240415 MT Brief](https://martech.org/20240415-mt-brief.md)
  - Published: 2024-04-15
  - Last Modified: 2024-04-12
  - Excerpt: Not available
- [4 ways new Data Cloud features help you personalize ads](https://martech.org/ways-new-data-cloud-features-help-you-personalize-ads.md)
  - Published: 2024-04-09
  - Last Modified: 2024-04-12
  - Excerpt: These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.
- [Unifying projects and products: The power of program management in martech](https://martech.org/unifying-projects-and-products-the-power-of-program-management-in-martech.md)
  - Published: 2024-04-12
  - Last Modified: 2024-04-12
  - Excerpt: Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth.
- [20240412 MT Brief](https://martech.org/20240412-mt-brief.md)
  - Published: 2024-04-12
  - Last Modified: 2024-04-11
  - Excerpt: Not available
- [Meta advertisers: Glitchy automated system pushing sales down and costs up](https://martech.org/meta-advertisers-glitchy-automated-system-pushing-sales-down-and-costs-up.md)
  - Published: 2024-04-12
  - Last Modified: 2024-04-11
  - Excerpt: Brands claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms.
- [AI-powered martech releases and news: April 11](https://martech.org/ai-powered-martech-releases-and-news-april-11.md)
  - Published: 2024-04-11
  - Last Modified: 2024-04-11
  - Excerpt: A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home.
- [The effectiveness crisis in B2B marketing: Why MOps must shift focus now](https://martech.org/the-effectiveness-crisis-in-b2b-marketing-why-mops-must-shift-focus-now.md)
  - Published: 2024-04-11
  - Last Modified: 2024-04-11
  - Excerpt: Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate.
- [ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024](https://martech.org/chatgpt-vs-gemini-vs-perplexity-the-definitive-ai-chatbot-battle-of-2024.md)
  - Published: 2024-04-11
  - Last Modified: 2024-04-11
  - Excerpt: We tested three popular chatbots against each other on two marketing topics. You won't believe who won.
- [20240411 MT Brief](https://martech.org/20240411-mt-brief.md)
  - Published: 2024-04-11
  - Last Modified: 2024-04-10
  - Excerpt: Not available
- [Martech’s moment of truth: Why product excellence beats slick sales pitches](https://martech.org/martechs-moment-of-truth-why-product-excellence-beats-slick-sales-pitches.md)
  - Published: 2024-04-10
  - Last Modified: 2024-04-10
  - Excerpt: Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers.
- [SAP Emarsys launches AI Product Finder](https://martech.org/sap-emarsys-launches-ai-product-finder.md)
  - Published: 2024-04-10
  - Last Modified: 2024-04-10
  - Excerpt: Emarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI.
- [YouTube adds new shopping features to increase seller revenue](https://martech.org/youtube-adds-new-shopping-features-to-increase-seller-revenue.md)
  - Published: 2024-04-10
  - Last Modified: 2024-04-10
  - Excerpt: The new features include the ability to curate product lists and quickly tagging videos across creators' entire library.
- [How ABM systems are evolving to meet changing B2B buying behaviors](https://martech.org/what-is-account-based-marketing-today-and-how-has-the-space-evolved.md)
  - Published: 2024-04-10
  - Last Modified: 2024-04-09
  - Excerpt: AI and changes in buyer behavior are driving new trends in account-based marketing and the technology used for it.
- [20240410 MT Brief](https://martech.org/20240410-mt-brief.md)
  - Published: 2024-04-10
  - Last Modified: 2024-04-09
  - Excerpt: Not available
- [Hootsuite to acquire social analytics company Talkwalker](https://martech.org/hootsuite-to-acquire-social-analytics-company-talkwalker.md)
  - Published: 2024-04-09
  - Last Modified: 2024-04-09
  - Excerpt: New offering will combine social media campaign management with analytics powered by Talkwalker’s Blue Silk GPT genAI technology.
- [The power of metadata: An introduction for DAM users](https://martech.org/the-power-of-metadata-an-introduction-for-dam-users.md)
  - Published: 2024-04-09
  - Last Modified: 2024-04-09
  - Excerpt: Leverage metadata across your DAM to improve content organization and build trust in your organization's digital content ecosystem.
- [MessageGears to operate with the Snowflake data cloud](https://martech.org/messagegears-to-operate-with-the-snowflake-data-cloud.md)
  - Published: 2024-04-09
  - Last Modified: 2024-04-09
  - Excerpt: The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data.
- [Nicole Greene: Looking forward with AI](https://martech.org/nicole-greene-looking-forward-with-ai.md)
  - Published: 2024-04-08
  - Last Modified: 2024-04-09
  - Excerpt: Gartner's AI expert explains how search generative experience will change everything and why chatbots are the next frontier in advertising
- [20240409 MT Brief](https://martech.org/20240409-mt-brief.md)
  - Published: 2024-04-09
  - Last Modified: 2024-04-08
  - Excerpt: Not available
- [Why we care about AR and VR: A guide for marketers](https://martech.org/why-we-care-about-ar-and-vr-a-guide-for-marketers.md)
  - Published: 2022-05-24
  - Last Modified: 2024-04-08
  - Excerpt: Augmented and virtual reality (AR and VR) technologies have the potential to revolutionize marketers' engagement efforts.
- [6 ways email marketing can elevate customer engagement and loyalty](https://martech.org/6-ways-email-marketing-can-elevate-customer-engagement-and-loyalty.md)
  - Published: 2024-04-08
  - Last Modified: 2024-04-08
  - Excerpt: Six steps to transition your email marketing from a one-way megaphone to an engaging, relationship-building tool.
- [Hiring a business analyst: Best of the MarTechBot](https://martech.org/hiring-a-business-analyst-best-of-the-martechbot.md)
  - Published: 2024-04-08
  - Last Modified: 2024-04-08
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: duties and interview questions for a new business analyst.
- [Top book and podcast recommendations for martech professionals](https://martech.org/top-book-and-podcast-recommendations-for-martech-professionals.md)
  - Published: 2023-05-31
  - Last Modified: 2024-04-08
  - Excerpt: Here are recommended books and podcasts for martech practitioners looking to keep pace with constant developments in the industry.
- [Retargeting campaigns to acquire new customers: Best of the MarTechBot](https://martech.org/retargeting-campaigns-to-acquire-new-customers-best-of-the-martechbot.md)
  - Published: 2024-04-01
  - Last Modified: 2024-04-08
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to use retargeting to acquire new customers.
- [Marketo: A marketers guide to Adobe Marketo Engage](https://martech.org/what-is-marketo-marketing-automation-platform.md)
  - Published: 2022-01-13
  - Last Modified: 2024-04-08
  - Excerpt: This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.
- [Does your organization need a marketing automation platform?](https://martech.org/does-your-organization-need-a-marketing-automation-platform-2.md)
  - Published: 2024-01-31
  - Last Modified: 2024-04-08
  - Excerpt: The benefits of using a MAP start with real-time, personalized, omnichannel experiences — but they don't end there.
- [Do you need a marketing attribution and predictive analytics tool?](https://martech.org/do-you-need-a-marketing-attribution-and-predictive-analytics-tool.md)
  - Published: 2021-12-17
  - Last Modified: 2024-04-08
  - Excerpt: Make sure your organization understands how it will not only use attribution and predictive analytics, but also how it will measure success.
- [20240408 MT Brief](https://martech.org/20240408-mt-brief.md)
  - Published: 2024-04-08
  - Last Modified: 2024-04-05
  - Excerpt: Not available
- [Reminder – Google is turning off all Universal Analytics services and APIs](https://martech.org/reminder-google-is-turning-off-all-universal-analytics-services-and-apis.md)
  - Published: 2024-04-05
  - Last Modified: 2024-04-05
  - Excerpt: Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential data loss.
- [Chase launches media network](https://martech.org/chase-launches-media-network.md)
  - Published: 2024-04-05
  - Last Modified: 2024-04-05
  - Excerpt: The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to.
- [How marketers can help boost martech utilization](https://martech.org/how-marketers-can-help-boost-martech-utilization.md)
  - Published: 2024-04-05
  - Last Modified: 2024-04-05
  - Excerpt: Practical steps to boost martech utilization and streamline operations for improved performance and efficiency.
- [Email excellence: The top 10 traits of highly effective email marketers](https://martech.org/email-excellence-the-top-10-traits-of-highly-effective-email-marketers.md)
  - Published: 2024-04-04
  - Last Modified: 2024-04-04
  - Excerpt: What makes an email marketer truly exceptional? Learn 10 key characteristics behind email marketing mastery.
- [20240405 MT Brief](https://martech.org/20240405-mt-brief.md)
  - Published: 2024-04-05
  - Last Modified: 2024-04-04
  - Excerpt: Not available
- [Alphabet said to consider offer to acquire HubSpot](https://martech.org/alphabet-said-to-consider-offer-to-acquire-hubspot.md)
  - Published: 2024-04-04
  - Last Modified: 2024-04-04
  - Excerpt: Sources say Alphabet has been in talks with investment banks over the possibility of a deal.
- [AI-powered martech releases and news: April 4](https://martech.org/ai-powered-martech-releases-and-news-april-4.md)
  - Published: 2024-04-04
  - Last Modified: 2024-04-04
  - Excerpt: AI is great for users, but it's as bad for its creators' bottom lines as it is for the environment.
- [LinkedIn introduces CTV ads for B2B campaigns](https://martech.org/linkedin-introduces-ctv-ads-for-b2b-campaigns.md)
  - Published: 2024-04-04
  - Last Modified: 2024-04-04
  - Excerpt: LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads.
- [How to adapt your marketing for the new era of data analytics](https://martech.org/how-to-adapt-your-marketing-for-the-new-era-of-data-analytics.md)
  - Published: 2024-04-23
  - Last Modified: 2024-04-04
  - Excerpt: Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.
- [What does ‘Real-Time Marketing’ really mean?](https://martech.org/what-does-real-time-marketing-really-mean.md)
  - Published: 2024-04-16
  - Last Modified: 2024-04-04
  - Excerpt: Real-time does not have to mean right now. It’s delivering the information when the end user needs it.
- [A CDP is a powerful tool — Here’s how to make it work for you](https://martech.org/a-cdp-is-a-powerful-tool-heres-how-to-make-it-work-for-you.md)
  - Published: 2024-04-02
  - Last Modified: 2024-04-04
  - Excerpt: CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
- [Identity and attribution can give your first-party data strategy  a boost](https://martech.org/using-identity-and-attribution-to-maximize-your-first-party-data-strategy.md)
  - Published: 2022-05-12
  - Last Modified: 2024-04-04
  - Excerpt: You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity.
- [DAM governance structure defined and explained](https://martech.org/how-to-define-your-dam-governance-structure.md)
  - Published: 2023-03-24
  - Last Modified: 2024-04-04
  - Excerpt: A governance structure should be top of mind from the start of your DAM journey. Here's how to define one for your organization.
- [CDP Maturity Model: 7 steps to CDP heaven for data management](https://martech.org/7-steps-to-cdp-heaven-a-maturity-model-for-data-management.md)
  - Published: 2020-06-22
  - Last Modified: 2024-04-04
  - Excerpt: Being able to manage customer data efficiently can transform marketing performance, platforms say.
- [Don’t conflate CDP and CRM](https://martech.org/dont-conflate-cdp-and-crm.md)
  - Published: 2021-10-13
  - Last Modified: 2024-04-04
  - Excerpt: David Raab of the CDP Institute says CDP and CRM should not be confused.
- [37 questions to ask call analytics vendors during the demo](https://martech.org/questions-to-ask-call-analytics-vendors-during-the-demo.md)
  - Published: 2023-01-26
  - Last Modified: 2024-04-04
  - Excerpt: If a call analytics platform makes sense for your business, these questions will help make sure you get the right one,:
- [Learnings from MarTech Webinar Speaker on ABM](https://martech.org/4-ways-to-build-a-successful-abm-strategy.md)
  - Published: 2022-02-04
  - Last Modified: 2024-04-04
  - Excerpt: Auseh Britt of Terminus unpacks tactics to help marketers improve their ABM strategies.
- [20240404 MT Brief](https://martech.org/20240404-mt-brief.md)
  - Published: 2024-04-04
  - Last Modified: 2024-04-03
  - Excerpt: Not available
- [Natalie Jackson: Spotlight on the Expert](https://martech.org/natalie-jackson-spotlight-on-the-expert.md)
  - Published: 2024-04-03
  - Last Modified: 2024-04-03
  - Excerpt: Natalie Jackson tells us about her start in creative writing and magazine publishing, and about the role of thought leadership in her professional development.
- [The content supply chain is ‘a mess’: Can Adobe help fix it?](https://martech.org/the-content-supply-chain-is-a-mess-can-adobe-help-fix-it.md)
  - Published: 2024-04-03
  - Last Modified: 2024-04-03
  - Excerpt: We talk to Adobe partners about some of the challenges created by genAI and its ability to scale content creation.
- [HubSpot’s March 2024 release includes AI management, enhanced CRM features and more](https://martech.org/hubspots-march-2024-release-ai-management-crm-forecasting.md)
  - Published: 2024-04-04
  - Last Modified: 2024-04-03
  - Excerpt: AI and CRM enhancements and insightful analytics will transform your efficiency and strategic decision making.
- [Flex your content management for scalability and hyper-personalization](https://martech.org/flex-your-content-management-for-scalability-and-hyper-personalization.md)
  - Published: 2024-04-03
  - Last Modified: 2024-04-03
  - Excerpt: Learn how AI has changed content strategy and how you can integrate it with your CMS for maximum impact.
- [Adtech’s climate challenge: Can marketing cool the planet?](https://martech.org/adtechs-climate-challenge-can-marketing-cool-the-planet.md)
  - Published: 2024-04-02
  - Last Modified: 2024-04-02
  - Excerpt: The Green Media Summit looks to give people actionable ideas about how their business and industry can generate less greenhouse gasses.
- [Digital advertising braces for signal loss and Privacy Sandbox](https://martech.org/digital-advertising-braces-for-signal-loss-and-privacy-sandbox.md)
  - Published: 2024-04-02
  - Last Modified: 2024-04-02
  - Excerpt: IAB Tech Lab CEO Anthony Katsur calls for ‘Great Reset’ for ad industry facing epic changes to addressability and managing consumers' privacy.
- [20240403 MT Brief](https://martech.org/20240403-mt-brief.md)
  - Published: 2024-04-03
  - Last Modified: 2024-04-02
  - Excerpt: Not available
- [Adobe: Enhancements to B2B and CDP offerings](https://martech.org/adobe-enhancements-to-b2b-and-cdp-offerings.md)
  - Published: 2024-04-02
  - Last Modified: 2024-04-02
  - Excerpt: There was product news for B2B marketers at Adobe Summit around Marketo and Journey Optimizer, as well as enhancements to Real-Time CDP.
- [Future-proofing martech strategies against macro forces](https://martech.org/future-proofing-martech-strategies-against-macro-forces.md)
  - Published: 2024-04-02
  - Last Modified: 2024-04-02
  - Excerpt: Martech doesn't exist in a vacuum. Stay ahead by considering macro factors that impact marketing strategies.
- [Why influencer marketing is critical in B2B](https://martech.org/why-influencer-marketing-is-critical-in-b2b.md)
  - Published: 2024-04-02
  - Last Modified: 2024-04-02
  - Excerpt: Get actionable tips for finding industry experts, ensuring value alignment and amplifying influencer content across channels.
- [20240402 MT Brief](https://martech.org/20240402-mt-brief.md)
  - Published: 2024-04-02
  - Last Modified: 2024-04-01
  - Excerpt: Not available
- [How to reach gamers and understand gaming experiences: IAB PlayFronts](https://martech.org/how-to-reach-gamers-and-understand-gaming-experiences-iab-playfronts.md)
  - Published: 2024-04-01
  - Last Modified: 2024-04-01
  - Excerpt: As the gaming industry matures, there are new ways for marketers to reach gamers where they are.
- [Beyond attendance: Unlocking B2B growth with event-led strategies](https://martech.org/beyond-attendance-unlocking-b2b-growth-with-event-led-strategies.md)
  - Published: 2024-04-01
  - Last Modified: 2024-04-01
  - Excerpt: Event-led growth is revolutionizing B2B event planning and execution, leading to higher engagement and measurable results.
- [Privacy plus personalization: The new frontier of digital advertising](https://martech.org/privacy-personalization-and-the-new-frontier-of-digital-advertising.md)
  - Published: 2024-04-01
  - Last Modified: 2024-04-01
  - Excerpt: Brands are adapting digital marketing for the privacy-first era through storytelling, consent-based personalization and more.
- [What Google’s Privacy Sandbox means for the app ecosystem](https://martech.org/what-googles-privacy-sandbox-means-for-the-app-ecosystem.md)
  - Published: 2024-04-01
  - Last Modified: 2024-04-01
  - Excerpt: Privacy Sandbox raises challenges for advertising on Android devices that are quite different from the challenges presented to the Chrome browser.
- [20240401 MT Brief](https://martech.org/20240401-mt-brief.md)
  - Published: 2024-04-01
  - Last Modified: 2024-03-29
  - Excerpt: Not available
- [Adobe GenStudio: 3 key questions answered](https://martech.org/adobe-genstudio-3-key-questions-answered.md)
  - Published: 2024-03-29
  - Last Modified: 2024-03-29
  - Excerpt: Perhaps the most attention-grabbing announcement at Adobe Summit was GenStudio, an AI-powered workspace for business users. Let's dig deeper.
- [Unlocking the potential of synthetic data: A business game-changer](https://martech.org/unlocking-the-potential-of-synthetic-data-a-business-game-changer.md)
  - Published: 2024-03-29
  - Last Modified: 2024-03-29
  - Excerpt: Understand the potential applications and limitations of generating synthetic data using AI models.
- [5 ways to evolve agile marketing for real business results](https://martech.org/5-ways-to-evolve-agile-for-real-business-results.md)
  - Published: 2024-03-29
  - Last Modified: 2024-03-29
  - Excerpt: Organizations thriving with agile practices are applying these five tips to achieve meaningful outcomes that align with their unique needs.
- [Adobe continues to roll out genAI capabilities across its platform](https://martech.org/adobe-continues-to-roll-out-genai-capabilities-across-its-platform.md)
  - Published: 2024-03-27
  - Last Modified: 2024-03-29
  - Excerpt: Adobe continues to weave generative AI into applications across its platform in a series of new product announcements.
- [20240329 MT Brief](https://martech.org/20240329-mt-brief.md)
  - Published: 2024-03-29
  - Last Modified: 2024-03-28
  - Excerpt: Not available
- [Google testing tools to provide more personalized shopping experiences](https://martech.org/google-testing-tools-to-provide-more-personalized-shopping-experiences.md)
  - Published: 2024-03-28
  - Last Modified: 2024-03-28
  - Excerpt: The tech giant is experimenting with new product discovery elements, including generative AI for product search and virtual try-on technology.
- [AI-powered martech releases and news: March 28](https://martech.org/ai-powered-martech-releases-and-news-march-28.md)
  - Published: 2024-03-28
  - Last Modified: 2024-03-28
  - Excerpt: 86% of startup founders say AI is helping their company's GTM strategy, according to a new HubSpot report.
- [Marketo’s October 2023 releases: A manager’s guide](https://martech.org/marketos-october-2023-releases-a-managers-guide.md)
  - Published: 2023-10-30
  - Last Modified: 2024-03-28
  - Excerpt: Refinement is the theme this month, focusing on improving features for better user experiences and functionality.
- [Marketo’s January 2024 updates include on-demand webinars, email bot filters and more](https://martech.org/marketo-january-2024-updates.md)
  - Published: 2024-02-05
  - Last Modified: 2024-03-28
  - Excerpt: Get an overview of the latest Marketo updates and understand their impact on your business.
- [Marketo March 2024 release: Focus on Dynamic Chat Conversation Flow](https://martech.org/marketo-march-2024-release-focus-on-dynamic-chat-conversation-flow.md)
  - Published: 2024-03-21
  - Last Modified: 2024-03-28
  - Excerpt: March brings new Conversational Flow updates for better targeting, plus new metadata accessible via the REST API.  
- [20240328 MT Brief](https://martech.org/20240328-mt-brief.md)
  - Published: 2024-03-28
  - Last Modified: 2024-03-27
  - Excerpt: Not available
- [How marketers are investing in games: IAB PlayFronts](https://martech.org/how-marketers-are-investing-in-games-iab-playfronts.md)
  - Published: 2024-03-27
  - Last Modified: 2024-03-27
  - Excerpt: IAB releases new study and guidelines at its third annual advertising and technology event as 40% of gaming advertisers intend to increase budgets.
- [How to make sure your data is AI-ready](https://martech.org/how-to-make-sure-your-data-is-ai-ready.md)
  - Published: 2024-03-27
  - Last Modified: 2024-03-27
  - Excerpt: Use these practical tips to prepare your customer data so you can make the most of artificial intelligence.
- [Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey](https://martech.org/job-dissatisfaction-up-sharply-the-2024-martech-salary-and-career-survey.md)
  - Published: 2024-03-26
  - Last Modified: 2024-03-27
  - Excerpt: Dissatisfaction rose as time, talent and budget became harder to find and expectations to show ROI increased.
- [Maximizing your B2B spend: Is account-based marketing worth it?](https://martech.org/maximizing-your-b2b-spend-is-account-based-marketing-worth-it.md)
  - Published: 2024-03-27
  - Last Modified: 2024-03-27
  - Excerpt: ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively.
- [Why you should add predictive modeling to your marketing mix](https://martech.org/why-you-should-add-predictive-modeling-to-your-marketing-mix.md)
  - Published: 2024-01-31
  - Last Modified: 2024-03-27
  - Excerpt: Learn how predictive modeling can optimize your marketing campaigns through accurate audience segmentation, strategic ad placement and more.
- [10 ChatGPT prompts for digital marketers](https://martech.org/10-chatgpt-prompts-for-digital-marketers.md)
  - Published: 2024-03-27
  - Last Modified: 2024-03-27
  - Excerpt: Get best practices for interacting with AI and learn how to leverage it to boost productivity, creativity, and strategic thinking.
- [20240327 MT Brief](https://martech.org/20240327-mt-brief.md)
  - Published: 2024-03-27
  - Last Modified: 2024-03-26
  - Excerpt: Not available
- [MarTech Salary and Career Survey: More promotions and more layoffs](https://martech.org/martech-salary-and-career-survey-more-promotions-and-more-layoffs.md)
  - Published: 2024-03-25
  - Last Modified: 2024-03-26
  - Excerpt: Overall, the median salary of men is 35% more than the median salary of women. At director and up, women earn 5% more than men.
- [Beyond multichannel and omnichannel: Understanding the optichannel approach](https://martech.org/beyond-multichannel-and-omnichannel-understanding-the-optichannel-approach.md)
  - Published: 2024-03-26
  - Last Modified: 2024-03-26
  - Excerpt: Here’s how optichannel and omnichannel approaches complement each other to maximize customer engagement.
- [Harnessing martech insights: A roadmap to customer-centric business strategies](https://martech.org/harnessing-martech-insights-a-roadmap-to-customer-centric-business-strategies.md)
  - Published: 2024-03-26
  - Last Modified: 2024-03-26
  - Excerpt: How to integrate martech insights across your organization and unlock opportunities and competitive advantage.
- [Turn data into meaningful customer moments with Salesforce](https://martech.org/turn-data-into-meaningful-customer-moments-with-salesforce.md)
  - Published: 2024-03-26
  - Last Modified: 2024-03-26
  - Excerpt: Unify customer data into a single view to drive true personalization without relying on third-party tracking.
- [Social media KPIs and frequency: Best of the MarTechBot](https://martech.org/social-media-kpis-and-frequency-best-of-the-martechbot.md)
  - Published: 2024-03-26
  - Last Modified: 2024-03-26
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: the best KPIs and optimal frequency for social media.
- [20240326 MT Brief](https://martech.org/20240326-mt-brief.md)
  - Published: 2024-03-26
  - Last Modified: 2024-03-25
  - Excerpt: Not available
- [Google SGE a top threat to brand and product search terms, study finds](https://martech.org/google-sge-a-top-threat-to-brand-and-product-search-terms-study-finds.md)
  - Published: 2024-03-25
  - Last Modified: 2024-03-25
  - Excerpt: Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.
- [5 secrets to cross-functional collaboration in marketing](https://martech.org/5-secrets-to-cross-functional-collaboration-in-marketing.md)
  - Published: 2024-03-25
  - Last Modified: 2024-03-25
  - Excerpt: Learn how leading organizations break down silos, promote knowledge sharing and create a culture of transparency for optimal operations.
- [3 keys for better email engagement in Gmail](https://martech.org/3-keys-for-better-email-engagement-in-gmail.md)
  - Published: 2024-03-25
  - Last Modified: 2024-03-25
  - Excerpt: Obsessing over inbox placement won’t move the needle. Focus on segmentation, respecting customer preference and getting buy-in for email.
- [EU launches investigations of Alphabet, Apple and Meta](https://martech.org/eu-launches-investigations-of-alphabet-apple-and-meta.md)
  - Published: 2024-03-25
  - Last Modified: 2024-03-25
  - Excerpt: The first allegations of non-compliance with the Digital Markets Act target three tech giants.
- [20240325 MT Brief](https://martech.org/20240325-mt-brief.md)
  - Published: 2024-03-25
  - Last Modified: 2024-03-22
  - Excerpt: Not available
- [Ethical marketing in the age of hidden fees and deceptive pricing](https://martech.org/ethical-marketing-in-the-age-of-hidden-fees-and-deceptive-pricing.md)
  - Published: 2024-03-22
  - Last Modified: 2024-03-22
  - Excerpt: Marketing must benefit businesses, consumers and society by promoting accountability, transparency and genuine connections.
- [Transforming content marketing lifecycles with AI](https://martech.org/transforming-content-marketing-lifecycles-with-ai.md)
  - Published: 2024-03-22
  - Last Modified: 2024-03-22
  - Excerpt: Here’s how AI impacts content marketing by enhancing every stage of the lifecycle, from research and idea generation to creation, distribution and analysis.
- [How Beef ‘O’ Brady’s streamlines customer experience](https://martech.org/how-beef-o-bradys-streamlines-customer-experience.md)
  - Published: 2024-03-21
  - Last Modified: 2024-03-22
  - Excerpt: The family restaurant chain uses PAR Technology to bring together ordering, dining in, loyalty perks and data.
- [DOJ lays siege to Apple’s walled garden](https://martech.org/doj-lays-siege-to-apples-walled-garden.md)
  - Published: 2024-03-21
  - Last Modified: 2024-03-22
  - Excerpt: The DOJ has filed a lawsuit against Apple alleging antitrust violations related to the iPhone ecosystem. Update: Statement by Apple.
- [Laying the groundwork for AI in MOps: How to get started](https://martech.org/laying-the-groundwork-for-ai-in-mops-how-to-get-started.md)
  - Published: 2024-03-21
  - Last Modified: 2024-03-21
  - Excerpt: A framework for infusing AI into marketing operations, from defining goals, assessing tech stack and building teams.
- [20240322 MT Brief](https://martech.org/20240322-mt-brief.md)
  - Published: 2024-03-22
  - Last Modified: 2024-03-21
  - Excerpt: Not available
- [AI-powered martech releases and news: March 21](https://martech.org/ai-powered-martech-releases-and-news-march-21.md)
  - Published: 2024-03-21
  - Last Modified: 2024-03-21
  - Excerpt: We are using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers.
- [The 2024 guide to email deliverability](https://martech.org/the-2024-guide-to-email-deliverability.md)
  - Published: 2024-03-20
  - Last Modified: 2024-03-20
  - Excerpt: This 10-minute guide walks you through everything you need to know about email deliverability to ensure your recipients are getting the messages you send.
- [20240321 MT Brief](https://martech.org/20240321-mt-brief.md)
  - Published: 2024-03-21
  - Last Modified: 2024-03-20
  - Excerpt: Not available
- [Questions to ask email marketing platform vendors](https://martech.org/here-are-20-questions-to-ask-vendors-during-an-email-marketing-platform-demo.md)
  - Published: 2024-03-20
  - Last Modified: 2024-03-20
  - Excerpt: Don't forget to ask vendors about reporting, integrations, new genAI features and support before moving on to the negotiations and purchasing stages.
- [It’s time to unleash your CX activists: The MarTech Conference day two keynote](https://martech.org/its-time-to-unleash-your-cx-activists-the-martech-conference-day-two-keynote.md)
  - Published: 2024-03-20
  - Last Modified: 2024-03-20
  - Excerpt: For Cortico-X's Len Devanna, speaking at the Day 2 keynote, better customer experience leads directly to better business outcomes.
- [How to create content for every stage of the customer journey](https://martech.org/how-to-create-content-for-every-stage-of-the-customer-journey.md)
  - Published: 2024-03-20
  - Last Modified: 2024-03-20
  - Excerpt: Craft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion.
- [Transform your B2B brand: 7 strategic insights](https://martech.org/transform-your-b2b-brand-7-strategic-insights.md)
  - Published: 2024-03-20
  - Last Modified: 2024-03-20
  - Excerpt: Is your company considering a makeover? This marketing advice will help avoid serious headaches and unearth new inspiration.
- [Sarcastic MarTechBot](https://martech.org/sarcastic-martechbot.md)
  - Published: 2024-03-18
  - Last Modified: 2024-03-20
  - Excerpt: Not available
- [20240320 MT Brief](https://martech.org/20240320-mt-brief.md)
  - Published: 2024-03-20
  - Last Modified: 2024-03-19
  - Excerpt: Not available
- [How martech leaders must embrace AI for customer-centric marketing](https://martech.org/how-martech-leaders-must-embrace-ai-for-customer-centric-marketing.md)
  - Published: 2024-03-19
  - Last Modified: 2024-03-19
  - Excerpt: Explore the imperative for martech leaders to personally upskill and embrace AI to deliver true customer personalization in 2024 and beyond.
- [Google Search Ads 360 gains retail media capabilities](https://martech.org/google-search-ads-360-gains-retail-media-capabilities.md)
  - Published: 2024-03-19
  - Last Modified: 2024-03-19
  - Excerpt: Tech giant claims new features will increase efficiency and scale for retail media with self-service.
- [Q&A with David Iscove: The MarTech Conference](https://martech.org/qa-with-david-iscove-the-martech-conference.md)
  - Published: 2024-03-15
  - Last Modified: 2024-03-19
  - Excerpt: Join David Iscove at the MarTech Conference to get actionable advice on using AI to achieve true customer-centricity.
- [Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote](https://martech.org/leveraging-generative-ai-to-improve-customer-experience-and-increase-revenue-the-martech-conference-keynote.md)
  - Published: 2024-03-19
  - Last Modified: 2024-03-19
  - Excerpt: Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference.
- [Digital advertisers still looking for recipe to thrive in cookieless world](https://martech.org/digital-advertisers-still-looking-for-recipe-to-thrive-in-cookieless-world.md)
  - Published: 2024-03-21
  - Last Modified: 2024-03-19
  - Excerpt: It’s likely alternative data will be one of many ingredients used for cookie replacement.
- [How to find and nurture top-notch B2B writers for high-converting content](https://martech.org/how-to-find-and-nurture-top-notch-b2b-writers-for-high-converting-content.md)
  - Published: 2024-03-19
  - Last Modified: 2024-03-19
  - Excerpt: A strategic approach to building a team of savvy B2B writers with the ability to craft compelling content that resonates with your audience.
- [Katie Robbert: Spotlight on the expert](https://martech.org/katie-robbert-spotlight-on-the-expert.md)
  - Published: 2024-03-18
  - Last Modified: 2024-03-18
  - Excerpt: The Trust Insights CEO talks about her love of data, co-founding her company and the challenges she's faced being a woman in technology.
- [20240319 MT Brief](https://martech.org/20240319-mt-brief.md)
  - Published: 2024-03-19
  - Last Modified: 2024-03-18
  - Excerpt: Not available
- [MarTechBot personas](https://martech.org/personas.md)
  - Published: 2024-01-16
  - Last Modified: 2024-03-18
  - Excerpt: Not available
- [Retailers struggle with basics for generative AI](https://martech.org/retailers-struggle-with-basics-for-generative-ai.md)
  - Published: 2024-03-18
  - Last Modified: 2024-03-18
  - Excerpt: Retailers can't wait to start improving in-store and online experiences with genAI. First, they need to get their data in order, finds Salesforce in a new survey.
- [Goodbye to cookies: Digital advertising’s leap in the dark](https://martech.org/goodbye-to-cookies-digital-advertisings-leap-in-the-dark.md)
  - Published: 2024-03-07
  - Last Modified: 2024-03-18
  - Excerpt: It's been one step forward, two steps back for Google's Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in.
- [3 low-cost tools for data-driven marketing: Best of the MarTechBot](https://martech.org/3-low-cost-tools-for-data-driven-marketing-best-of-the-martechbot.md)
  - Published: 2024-03-18
  - Last Modified: 2024-03-18
  - Excerpt: See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how small businesses can launch their digital transformation.
- [3 proven ways to use ChatGPT to beef up your content strategy](https://martech.org/3-proven-ways-to-use-chatgpt-to-beef-up-your-content-strategy.md)
  - Published: 2024-03-18
  - Last Modified: 2024-03-18
  - Excerpt: Scale content creation, outmaneuver competitors and intuitively map reader journeys using ChatGPT.
- [The false allure of B2B intent data](https://martech.org/the-false-allure-of-b2b-intent-data.md)
  - Published: 2024-03-18
  - Last Modified: 2024-03-18
  - Excerpt: Unpack the complexities of intent data, from false positives to the value it brings, and why it's crucial not to rely solely on in-market signals.
- [20240318 MT Brief](https://martech.org/20240318-mt-brief.md)
  - Published: 2024-03-18
  - Last Modified: 2024-03-15
  - Excerpt: Not available
- [The sticky problem of martech integration](https://martech.org/the-sticky-problem-of-martech-integration.md)
  - Published: 2024-03-14
  - Last Modified: 2024-03-15
  - Excerpt: Martech innovations have created hundreds of little islands of strategy, tactics and data.
- [Navigating the cookieless future with cross-functional teams](https://martech.org/navigating-the-cookieless-future-with-cross-functional-teams.md)
  - Published: 2024-03-15
  - Last Modified: 2024-03-15
  - Excerpt: The cookieless future demands teamwork. Learn the importance of cross-functional collaboration for marketers, IT professionals and beyond.
- [LinkedIn now allows brands to sponsor any organic post](https://martech.org/linkedin-now-allows-brands-to-sponsor-any-organic-post.md)
  - Published: 2024-03-15
  - Last Modified: 2024-03-15
  - Excerpt: Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees.
- [5 impactful ways to level up your email marketing designs](https://martech.org/5-impactful-ways-to-level-up-your-email-marketing-designs.md)
  - Published: 2024-03-15
  - Last Modified: 2024-03-15
  - Excerpt: Craft bespoke email designs to stand out in crowded inboxes. Let your brand's voice shine through with unique layouts.
- [20240315 MT Brief](https://martech.org/20240315-mt-brief.md)
  - Published: 2024-03-15
  - Last Modified: 2024-03-14
  - Excerpt: Not available
- [Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite](https://martech.org/oracle-brings-new-genai-capabilities-to-oracle-fusion-cloud-applications-suite.md)
  - Published: 2024-03-14
  - Last Modified: 2024-03-14
  - Excerpt: At Oracle CloudWorld in London, new generative AI tools for marketing, sales and service were unveiled.
- [The rise of the position-less marketer](https://martech.org/the-rise-of-the-position-less-marketer.md)
  - Published: 2024-03-20
  - Last Modified: 2024-03-14
  - Excerpt: The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes.
- [Ad industry steps up to meet signal loss, privacy challenges: IAB](https://martech.org/ad-industry-steps-up-to-meet-signal-loss-privacy-challenges-iab.md)
  - Published: 2024-03-14
  - Last Modified: 2024-03-14
  - Excerpt: The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner.
- [AI-powered martech releases and news: March 14](https://martech.org/ai-powered-martech-releases-and-news-march-14.md)
  - Published: 2024-03-14
  - Last Modified: 2024-03-14
  - Excerpt: Nearly a quarter of a billion people have downloaded AI girlfriend and boyfriend apps on Android phones alone.
- [Q&A with Alicia Arnold: The MarTech Conference](https://martech.org/qa-with-alicia-arnold-the-martech-conference.md)
  - Published: 2024-03-14
  - Last Modified: 2024-03-14
  - Excerpt: Alicia Arnold will be joining us at the MarTech Conference to talk about the metrics of customer experience.
- [Q&A with Justin Sharaf: The MarTech Conference](https://martech.org/qa-with-justin-sharaf-the-martech-conference.md)
  - Published: 2024-02-26
  - Last Modified: 2024-03-14
  - Excerpt: Justin Sharaf will be leading the MOps panel at The MarTech Conference, discussing how teams should be preparing to use AI.
- [Marketing Day: Facebook takes a back seat, YouTube app, Snapcash goes & more](https://martech.org/marketing-day-facebook-takes-a-back-seat-youtube-app-snapcash-goes-more.md)
  - Published: 2018-07-24
  - Last Modified: 2024-03-14
  - Excerpt: Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
- [MarTech Today: The rise of the data-driven CMO, when to use AR or VR & more](https://martech.org/martech-today-the-rise-of-the-data-driven-cmo-when-to-use-ar-or-vr-more.md)
  - Published: 2018-07-25
  - Last Modified: 2024-03-14
  - Excerpt: Not available
- [How to protect customer trust when using AI](https://martech.org/how-to-protect-customer-trust-when-using-ai.md)
  - Published: 2024-03-14
  - Last Modified: 2024-03-14
  - Excerpt: With AI everywhere, suspicion is on the rise. A company’s reputation plays an increasingly important role, so how do you avoid damaging it?
- [Mobile Web Enthusiasts Unite! A Peace Offering For Responsive Web Design Advocates](https://martech.org/mobile-web-enthusiasts-unite-peace-offering-responsive-web-design-advocates.md)
  - Published: 2014-09-25
  - Last Modified: 2024-03-14
  - Excerpt: If the enemy of your enemy is your friend, advocates and opponents of responsive web design must band together to oppose the encroachment of mobile apps.