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MarTech » Performance Marketing » LinkedIn’s Sales Navigator Splits Into Separate App For Standalone Social Selling

LinkedIn’s Sales Navigator Splits Into Separate App For Standalone Social Selling

The era of social selling is upon us and LinkedIn’s taken note. In response to the varying needs of its users, LinkedIn is dividing their apps and segmenting each with various tools. The new Sales Navigator app  is geared specifically towards sales folks, putting the most pertinent information at the fingertips of users. Updates can […]

Greg Finn on August 5, 2014 at 9:04 am

The era of social selling is upon us and LinkedIn’s taken note. In response to the varying needs of its users, LinkedIn is dividing their apps and segmenting each with various tools.

The new Sales Navigator app  is geared specifically towards sales folks, putting the most pertinent information at the fingertips of users. Updates can be quickly and easily filtered and connection information is front and center.

Some of the new features of Sales Navigator include:

  • Account & lead recommendations
  • Mentions of contacts in the news through Newsle
  • Notifications on  connections, job changes, etc.
  • CRM integration with Salesforce and Microsoft Dynamics
  • Advance leads search, Who’s viewed your profile, InMail and Team Link

The Sales Navigator comes with a price that may be too much for some folks to steer past however. It continues to be a premium service that LinkedIn offers with monthly pricing between $47.99 – $99.99 a month. For more information, LinkedIn has an official press release.

 


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About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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