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MarTech » Performance Marketing » LinkedIn’s New “Voyager” App Gets Extreme Makeover & A More Streamlined Experience

LinkedIn’s New “Voyager” App Gets Extreme Makeover & A More Streamlined Experience

New messaging, simple navigation and better integration headline the changes on the snappy new LinkedIn app.

Greg Finn on December 2, 2015 at 9:07 am
scyther5 / Shutterstock.com

scyther5 / Shutterstock.com

NASA’s Voyager was a spacecraft that was built to go farther in space than any previous efforts and became the first craft to enter interstellar space. The fact that LinkedIn code-named their new App “Voyager” should tell you something about their goals with the new technology.

The new app has six navigation tabs at the top of the screen, including a pull-out list of other LinkedIn apps. One of the issues that previously arose with LinkedIn’s mobile strategy was the disjointed feeling that users had due to the sheer number of apps. The app navigation list shows what you have installed and can transfer you directly over in a fairly seamless format.

LinkedIn-App

Another major upgrade is the messaging tab that displays conversations in a more casual, “text-y” private message feel than the traditional email feel of LinkedIn messages.

App-2

Beyond some of those larger changes, the overall experience seems more streamlined, sleeker and snappier. The Feed makes up the home screen and has plenty of white space that puts a premium on vivid visuals. The “Me” tab is a simple location where users can work on their own professional brand, and the search feature is quicker than before, 300 percent faster, according to LinkedIn.

The new app is now live in both the App Store and on Google Play.

For more information on the app, see the official LinkedIn blog post.


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About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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