A link-building case study: Using brand mentions and competitive linking tactics
Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic.
Today I want to showcase a successful link-building campaign we conducted for a new website and walk through the process in the event others may learn and benefit from what we did.
This campaign launched in March 2017 and was done over six months. The website was five months old and had roughly 15 core pages when the campaign began. The brand had historically relied on offline marketing and was new to digital marketing and SEO but wanted to grow organic traffic for the site as a whole.
Analysis showed that although the site was relatively small and underpromoted, it had a realistic ranking opportunity.