Inside Twitter’s video showcase at Tastemade’s Los Angeles studio
Twitter hosted an event at digital video network Tastemade's Santa Monica, California, studio to spotlight its video products, such as Periscope and Vine.
Tim Peterson on May 13, 2016 at 10:00 am | Reading time: 1 minute
You probably know how to use Twitter. You might also know how to use Twitter’s two video-specific apps, Periscope and Vine. Not everyone does, even in the home of the entertainment industry.
To make sure media, marketing and entertainment execs are up to speed on all of Twitter’s video products, the social network held a showcase event this week at digital video network Tastemade’s Santa Monica, California, studio.
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Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles.
He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.