Infographic: The 2016 Marketing Technology Landscape
Almost 4,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in 2011.
The martech space continues to grow at a huge rate, as evidenced by a record 3,500 companies included in latest Marketing Technology Landscape that’s been released in conjunction with the first day of Marketing Land’s MarTech conference today.
The landscape is shown at the top of this story. You can click on it for a larger view. Download options are also offered further below.
The long-running landscape is produced by Scott Brinker of ChiefMartec and chair of our MarTech event. It began in 2011 with 150 companies listed. Last year, it had grown to 2,000. This year, it nearly doubled from that to the 3,500 mark, spread among these six major categories:
- Advertising & Promotion
- Content & Experience
- Social & Relationships
- Commerce & Sales
Growth of martech
Here’s how the landscape has evolved over the years (click to enlarge):
By the numbers
Here’s another look at the current landscape, this time showing the number of companies within each of the subcategories (again, you can click to enlarge):
Get your own copy
Want a copy of the martech landscape for yourself, for better viewing enjoyment? Here are the download options:
Want more background about the marketing technology space? We have you covered! See our What Is Martech? page and our Marketing Technology Landscape series, which covers various aspects of martech including:
- Martech Landscape: What Is An Ad Exchange?
- MarTech Landscape: What Is Marketing Automation Software?
- MarTech Landscape: What Is Local Marketing Automation Software?
- Martech Landscape: What is Call Analytics & Tracking Software?
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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.