Improve customer loyalty with AI

First designed to compensate customers for being ‘loyal’ to brands with points, miles, or cashback, loyalty programs have become integral to large retail, CPG, FMCG, and travel brands. While this continues to hold true, loyalty and engagement have taken on a new meaning, driven by the data revolution and how ‘we’ in the loyalty and marketing industry define our customers through common marketing metrics such as CLV, RFM, and ROI.

As data has played a significant role in how reward programs are defined, the groundwork has been laid for emerging data-driven technologies, such as AI and Machine Learning, to be at the forefront of how loyalty programs are perceiving, classifying, and directly engaging with their members.

This white paper from Comarch explores how loyalty program data, combined with AI and machine learning, can influence dynamic segmentation, predictive content and offer personalization.

Visit Digital Marketing Depot to download“Navigating a Modern Marketing and Loyalty Program With AI and Machine Learning,” from Comarch.

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Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land, MarTech and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.