Ignoring these 6 SEO strategies could come back to haunt you
Sure, they're scary, but sometimes it's worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats.
Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO is a lot like these trick-or-treaters: If you’re brave enough to go into the scary dark night and knock on strangers’ doors, you could be rewarded with goodies! The difference? For SEO professionals, this means higher rankings on search engine result pages (not full-sized candy bars).
This month, in honor of Halloween, I thought it would be ghoulishly fun to talk about some SEO strategies that you should start implementing — or face the nightmarish consequences.