IAB: US Digital Ad Spend Jumps 16% To Top $13.3 Billion In Q1 2015

Another record-breaking quarter for US digital ad spending.

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digital advertising growth quarterly, source IAB, Q1 2015In another historic high, internet advertising revenues in the US topped $13.3 billion in the first quarter of 2015.

The latest numbers, issued in an interim quarterly report from the Interactive Advertising Bureau (IAB) and PwC US’s New Media Group, show ad revenues rose 16 percent year-over-year above Q1 2014’s $11.4 billion.

“The rise in year-over-year figures is the direct result of brand and media agencies’ increasing commitment to digital marketing,” said David Silverman, a partner at PwC US. “It is clear that interactive has become an imperative in reaching key demographics with tailored messaging and creative.”

The chart above from the IAB shows the quarterly growth trend since 1996. Q4 2014 was a record-setting holiday quarter, crossing the $14 billion mark for the first time. In 2014, US ad spend reached $49.5 billion, with the fastest growth coming from mobile and social, according to the semi-annual IAB report.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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