IAB: Q1 US ad revenues hit record $15.9 billion, up 21 percent YoY
The jump marks the biggest Q1 year-over-year increase in four years.
Internet ad revenues in the US set a first-quarter record at $15.9 billion, besting Q1 2015’s record of $13.2 billion, according to the Interactive Advertising Bureau’s latest report, released Thursday.
The 21 percent year-over-year increase marks the biggest jump in Q1 ad revenues in four years.
“Last year the industry reached its highest level of investment at over $50 billion, and this first quarter lays the foundation for what could very well be the biggest year yet for digital ad spending,” said David Doty, executive vice president and CMO of the IAB, in a statement.
The revenue data comes from a survey of companies selling digital advertising conducted and tabulated by PwC US.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.