IAB: Q1 US ad revenues hit record $15.9 billion, up 21 percent YoY

The jump marks the biggest Q1 year-over-year increase in four years.

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Internet ad revenues in the US set a first-quarter record at $15.9 billion, besting Q1 2015’s record of $13.2 billion, according to the Interactive Advertising Bureau’s latest report, released Thursday.

The 21 percent year-over-year increase marks the biggest jump in Q1 ad revenues in four years.

iab q1 2016 ad revenues

“Last year the industry reached its highest level of investment at over $50 billion, and this first quarter lays the foundation for what could very well be the biggest year yet for digital ad spending,” said David Doty, executive vice president and CMO of the IAB, in a statement.

The revenue data comes from a survey of companies selling digital advertising conducted and tabulated by PwC US.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Ginny Marvin
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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