Hyundai Super Bowl Campaign Brings Two Kinds Of Cute With Talking Bears & Ryan Reynolds

The two 30-second ads highlight safety features of the carmaker's new 2017 Elantra model.

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2017 Elantra Sedan

2017 Elantra Sedan

After releasing its first set of teaser ads last week, Hyundai has shared two of its four official Super Bowl spots, both highlighting safety features on the carmaker’s new Elantra model.

“Ryanville” and “The Chase” are 30-second spots produced by INNOCEAN Worldwide. “The Chase” features a couple making a quick escape in their Elantra after being chased by talking bears. “Ryanville” imagines a somewhat distracting world where every guy is Ryan Reynolds.

Released only yesterday, “The Chase” has already garnered nearly six million views, while “Ryanville” is only at 650,000 views – proving once again the Internet is more into talking animals than Hollywood celebrities.

The Chase — Hyundai Super Bowl 50 Commercial

Ryanville — Hyundai Super Bowl Commercial

According to Adweek, Hyundai will be airing a total of four Super Bowl ads — two 60-second spots and the two 30-second spots shared here. In addition to Ryan Reynolds, the brand enlisted Hollywood celebrity Kevin Hart, who will be featured in Hyundai’s official “First Date” ad.

The 60-second “First Date” spot hasn’t been released yet, but Hyundai shared the following two teasers for it:

First Date — Hyundai Super Bowl Teaser 1

First Date — Hyundai Super Bowl Teaser 2

You can keep up with this year’s full list of Super Bowl brands and their campaigns at: Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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