How marketers confront the obstacles of digital customer engagement

IDG Connect and Siteimprove conducted a survey of over 100 marketers worldwide, working at companies with at least 1,000 employees in various industries, and discovered a mixed picture: while modern marketers are committed to digital tools, many admit to having sub-optimal online presences where budgets, team structures, infrastructure, and content quality and freshness are questionable.

The results point to a desire for marketers to optimize the customer experience across every touchpoint. That aim is commendable but, as the research makes clear, there are serious obstacles along the way.

Read this report and to learn more about the latest research on digital customer journeys and marketing optimizations. Visit Digital Marketing Depot to download “Digital Insights 2019: How marketers confront the obstacles of digital customer engagement,” from Siteimprove.

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Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.