The unanswered question is whether more prominent disclosures would impact influencer-driven sales.
Erica Seidel, founder of executive recruiting firm The Connective Good, says expansion of C-level roles reflects a growing professionalism and specialization among business leaders.
This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards.
Columnist Mike Sands believes Apple's cookie restrictions will encourage marketers to take a new approach to building customer data sets and identity, giving them a more holistic customer view.
Bud Light and Warner Bros. are the first brands to run campaigns that allow people to insert branded 3D objects within their Snapchat posts.
Facebook will offer more advertisers the ability to measure campaign brand lift, but brands will need to trust Facebook to grade its own homework.
Programmatic ad fraud is a looming problem for marketers, but contributor Soo Jin Oh lays out some strategies that can help you combat it.
Despite big investments in data, many marketers are headed into the key holiday season knowing little about their data partners or if they're reaching the right audiences. Contributor Toby McKenna explains how to separate the data contenders from the data pretenders.
The summer months are often a slow time for retailers -- which is why it's the best time to prepare for the busy holiday season. Columnist Tom Mucklow discusses how retailers can use this time to get started on their holiday planning.
Snapchat's ad business has matured since the start of 2016, but it has not yet proven itself as a must-buy for most marketers.
Chatbots can give you alerts, reports and insights on your digital advertising campaigns. Just ask.
A look at how Apple, Facebook, Google and others are addressing user frustrations with mobile experiences and adoption of mobile ad blockers.