Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty.
As mobile apps grow, attribution models will focus on high-quality users, the next generation of creative ad units and more experimentation.
By automating the research and discovery processes, chatbots empower customers with an on-demand, personalized experience, 24/7.
Add to your brand's charisma by actively listening to what your customers care about, demonstrate how you add value to them and create stories that resonate on an emotional level. Learn how it's done.
Content is what makes a digital transformation run, so telling a story across all channels that is clear and consistent is more important than ever.
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered […]
Announced last month, the capabilities of the now-released Version 71 could become a model for enforcing online ad standards.
Marketing Land wants to know if the digital well being features introduced on social apps and mobile devices have impacted your social media ad strategies.
Customers will have full-funnel visibility into how their search and social campaigns are driving sales outcomes.