Data

What is identity resolution?

What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing.

Management

AI in action

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered […]