Performance Marketing

Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more

Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving marketers access to Creative Cloud tools within Marketo, the announcement highlights the company’s efforts to sunset Email 1.0 and transition customers to Email 2.0 by June 1. Capabilities like image editing in Design Studio powered by […]

Performance Marketing

Adobe is touting a future where experience reigns and B2E is all you need

As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and decide which channels and platforms to use to reach them. We are continually adapting to support dynamic business goals and increasingly investing in martech to execute. We focus on driving value by […]

Digital Transformation

MarTech Today: Clik adds CrunchBot, Chrome API may disable most ad blockers and Cision acquires TrendKite

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: BI provider Qlik buys Crunch Data and its bot Jan 23, 2019 by Barry Levine This is the latest effort by an analytics platform to offer natural language text or […]