The story of content management systems teaches valuable lessons for anyone evaluating CDPs today.
Our community of expert marketers shares advice about how to step up your game in 2020. Hint: User and customer intent should be the focus in everything you do this year.
WhatsApp will now be led by Will Cathcart and Fidji Simo, who previously oversaw Facebook's video efforts, will head the Facebook app.
Marketers will be able to use the self-service API platform to create reward programs that drive user actions across apps and websites.
Marketing Land's first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire.
Gen Z is set to become the biggest population cohort in the economy this year and brands have to embrace the channels this generation prefers.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: BI provider Qlik buys Crunch Data and its bot Jan 23, 2019 by Barry Levine This is the latest effort by an analytics platform to offer natural language text or […]
The company announced on Wednesday it is expanding to 95 markets, with plans to reach any remaining uncovered areas in the U.S shortly.
The IAB Tech Lab’s DigiTrust and the Advertising ID Consortium chart different, but intersecting, paths toward the goal of an industry-wide identity resolution.