Perhaps a traditional shopping mall provides a better model for marketing technology than a "stack."
Newcomers AvantStay, Vacasa and Mint House support every customer touchpoint with technology, but will that investment in experience pay off?
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.
To participate, create a 16:9 slide that illustrates the way you conceptualize your marketing stack — the different tools you use, but more importantly, how you think about the way they fit together.
To better serve you, Marketing Land and MarTech Today have merged into a single resource exploring the convergence of marketing strategy and technology. MarTech is Marketing!
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows