Women are not a niche market, but much of today's marketing and advertising is only just starting to recognize this.
How marketers can navigate the tech explosion around every business function imaginable. DevOps and DataOps for starters.
Agile marketers from around the world came together this week to re-visit the values and principles of the Agile Marketing Manifesto.
Our data showed that marketing organizations replaced a large range of tools, some very central to marketing activities.
While the pandemic made cost a major factor, marketers did hold back on replacing key elements of their marketing technology stacks.