The strategic thinking behind the re-branding of Kenshoo as Skai is all about intelligence.
Newcomers AvantStay, Vacasa and Mint House support every customer touchpoint with technology, but will that investment in experience pay off?
Depending on how the engagement plays out, this could mean that Google doesn't implement FLoC as quickly as anticipated.
Company hopes to differentiate its solution from other high-profile identifiers like Unified ID 2.0, developed by The Trade Desk, and LiveRamp's Authenticated Traffic Solution.
It's important to know who your stakeholders are, to establish a monthly review process and to orchestrate where you can.
The decision and Google's response means it will be easier for publishers to use Google's ad tech tools and learn from the data.
When cough drop sales tumbled, the brand leveraged social media to convince audiences that lozenges aren’t just for sick people.