Google Rolling Out New Panda Update Designed To Penalize Websites With Low Quality Content

Last night, Google announced a new Panda Update that helps the search engine identify websites with low-quality content.

According to Googler Pierre Far, this recent update, which started rolling out earlier this week and is expected to be complete by next week, will affect three to five percent of queries depending on their locale.

Designed to help Google identify thin content “more precisely,” the update will penalize sites with low quality content, while allowing sites with more high-quality content to rank better.

[blockquote cite=”Pierre Far”]This results in a greater diversity of high-quality small- and medium-sized sites ranking higher.[/blockquote]

Marketing Land’s Danny Sullivan has labeled it Panda 4.1. You can read his round-up of the latest update, along with a list of all the confirmed Panda updates dating back to February 2011, on our partner site at Search Engine Land:

Panda 4.1 – Google’s 27th Panda Update – Is Rolling Out.

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.