Google’s free Data Studio now available globally with improved features

Users can now save and reuse data filters, add Google Analytics segments and more.

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The free version of Google Data Studio is now available globally. With the roll out, Google announced several welcomed improvements to the reporting and data visualization tool, including filters and analytics segments. Additional dimensions and metrics are available for existing data connectors, such as AdWords campaign ID and keyword quality score, YouTube video title and DoubleClick Campaign Manager revenue and cross-environment conversions. A full list is available here.

Analytics segments

Marketers can now access segments built in Google Analytics (GA) when building visualizations in Data Studio. All segment types are available, including system, custom and shared segments. System segments are available automatically, though you will need to add custom and shared segments in reports to use them. Segments can be applied to one or several charts, a page or an entire report. Segments update automatically from Analytics, though you can turn segment syncing off from the Resources > Segments menu.


The analytics team has kindly added the ability to save and reuse filters in reports via a new filter interface. Marketers can also now use AND and OR filter conditions in one filter and filter by value, including greater than, less than or specified ranges.
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New filter interface in Google Data Studio

Data imports and uploads

Users can now upload up to 2GB of CSV data, rather than having to rely on SQL or Google databases. Google Data Studio’s integration with BigQuery now supports Standard SQL. Google also says the integration between Data Studio and Google Cloud Platform is now tighter, providing more functionality and faster reporting. Last month, Google lifted the limit of five reports in the free version of Data Studio and added a connector to Google Search Console.

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About the author

Ginny Marvin
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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