Google’s Emotional Ad About Transgender Transition Airing On ABC During The ESPY Awards

The YouTube spot-turned-TV-ad appears on ABC nationally Wednesday night.

on July 15, 2015 at 10:10 pm | Reading time: 1 minute
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google transgender tv spot

Google is airing its video profiling a transgender man’s path to transition in a national television spot during the ESPY Awards on ABC.

Word that the spot would air Wednesday was reported by USA Today. At two and a half minutes, the spot is one of the longest commercials to run on ABC. It was initially released on YouTube as part of Google’s LGBT Pride Month celebrations in June and has already received over 1.3 million views.

The ad is scheduled to air in the commercial break before Caitlyn Jenner receives the Arthur Ashe Award for Courage.

The spot tells the story of a transgender man going through transition who finds a supportive and inclusive gym, City Gym in Kansas City.

Watch the full ad here:

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Ginny Marvin
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Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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