Google’s AMP Lite and Cloudflare’s Accelerated Mobile Links broaden AMP’s footprint

AMP content is now becoming available for devices with slower connections or through links on any mobile web site, email or app.

Barry Levine on January 17, 2017 at 11:00 am

Launched in the fall of 2015, Google’s AMP initiative has raised the performance standard for mobile content by accomplishing what the initials promise: accelerated mobile pages.

But publishers’ content in AMP format can mostly be called only from a few places, such as Google’s search engine, Twitter, Bing News and Pinterest. These sources summon the AMP content from Google’s cache, via a sufficiently speedy connection.

This week, Google and San Francisco-based performance and security firm Cloudflare made announcements to help broaden AMP’s availability.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.