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MarTech » Marketing Management » Google Wins Against Plaintiffs Who Argued Data Mingling Violated Privacy Rights

Google Wins Against Plaintiffs Who Argued Data Mingling Violated Privacy Rights

The case of In re Google, Inc. Privacy Policy Litigation has been going on since 2012. It has a long and tortured history, having come back from the near-dead several times, only to be finally defeated this week. Federal district court Judge Paul Singh Grewal ruled that plaintiffs, who sought class-action status, failed to show that […]

Greg Sterling on July 16, 2015 at 3:54 pm

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The case of In re Google, Inc. Privacy Policy Litigation has been going on since 2012. It has a long and tortured history, having come back from the near-dead several times, only to be finally defeated this week.

Federal district court Judge Paul Singh Grewal ruled that plaintiffs, who sought class-action status, failed to show that Google’s consolidated privacy policy had caused them any harm. The judge found that plaintiffs had failed to show any damages or improper disclosure to third parties.

In allowing the complaint to be amended several times, Judge Grewal said that plaintiffs needed to show, according to Bloomberg, how “Google’s co-mingling of data deprived them of the economic value of their information.”

Plaintiffs had argued in the most recent version of the complaint that Google had violated its privacy policy by disclosing personal information, including mobile location, to third parties.

The dismissal in this case, and its implied approval of Google’s consolidated privacy policy, stands in marked contrast the situation in Europe, where data protection regulators from multiple countries have told Google that the same policy is overly broad, violates individual privacy rights and needs to be significantly modified.

Facebook is equally under fire in Europe for its privacy policies and usage of personal data.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


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About The Author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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