Google Tightens Its Belt As Company Growth Slows

Long known for its lavish benefits and liberal hiring, Google is tightening its belt as it matures and revenue growth slows. The Wall Street Journal (WSJ) is reporting that the company is “curbing hiring and seeking ways to run its sprawling empire more efficiently.” Institutional investors have frequently expressed concern about hiring and costs at the […]

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Long known for its lavish benefits and liberal hiring, Google is tightening its belt as it matures and revenue growth slows. The Wall Street Journal (WSJ) is reporting that the company is “curbing hiring and seeking ways to run its sprawling empire more efficiently.”

Institutional investors have frequently expressed concern about hiring and costs at the company. Now incoming CFO Ruth Porat is reportedly leading an expansive internal initiative looking at costs, revenue and accounting issues. Porat will make her first “public” appearance as CFO on Google’s earnings call Thursday afternoon.

Specifically, the WSJ reports that hiring has slowed and internally now must be justified in terms of strategic business objectives including new revenues. Google has a total of just over 55,000 employees globally.

The most interesting part of the WSJ article concerns the corporate model that Google may be seeking to emulate — Berkshire Hathaway:

Mr. Page said he looks to Berkshire Hathaway Inc., the insurance-focused conglomerate run by billionaire Warren Buffett, as a model for how to run a large, complex company, according to people who were at the meeting. Mr. Buffett has a cadre of CEOs running operating companies and doles out capital from the holding company to these businesses based on their performance each year.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Sterling
Contributor
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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