Google launching free mobile site creation tool for Indian small businesses

The company has offered similar services for US small business owners in the past.

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Google is trying to mobilize Indian small businesses. According to the The Wall Street Journal, Google will introduce a free mobile website creation tool in India this year.

The article cites Google data for the proposition that roughly three-fourths of Indian small businesses have no web presence, let alone a mobile-friendly one. Reportedly, the free tool will launch first in India and then be introduced in other countries.

Roughly six years ago, Google introduced its own DIY, free mobile website builder and then launched a portal (HowToGoMo) with several partners offering small businesses mobile web development services. It also had a preferred partnership with Duda, which enabled business owners to convert existing desktop sites into mobile-friendly sites. That was in roughly 2011 to 2012.

[Read the full article on Marketing Land.]

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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