Google Launches New “Live Blog” Carousel

Publishers can now markup content with live blog schema so that it will be displayed via Google's newest carousel.

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Google announced today it has launched a new publisher carousel designed specifically for live blog content.

According to a post on its Google Developers Google+ page, Google is now allowing publishers to markup content with its new live blog schema:

Starting today, we are making the markup that powers these live blog carousels publicly available. So, if you’re a publisher interested in improving the way that users find your content in Google Search, head over to to learn more.

Google says it has already worked with a number of partners that are currently using the live blog schema, including The Guardian, Washington Post, The Telegraph and content marketing platform ScribbleLive.

Google included the following .gif to show how live blog carousel content will be displayed:


ScribbleLive posted a release today covering its new partnership with Google; you can read more about the announcement on our partner site at Search Engine Land: Content Marketing Software ScribbleLive Enters Partnership With Google.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About the author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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