Google Consumer Surveys evolves into two products, including one for enterprise

New enterprise-level survey product sits alongside newly-renamed Google Surveys, the pay-as-you-go product available to all.

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Google has announced big changes to its four-year-old Google Consumer Surveys product. It’s essentially splitting the tool in two: a new version specifically for enterprise-level marketers that’s integrated into the Analytics 360 Suite, and the existing consumer-level survey tool that’s been renamed and moved under the Google Analytics umbrella. Google is also promising changes in design and functionality to the latter.

The new enterprise-level tool announced Wednesday is Google Surveys 360, which sits inside the Google Analytics 360 Suite.

Changes are also afoot for Google’s pay-as-you-go survey product. For starters, it’s already been renamed to the simpler “Google Surveys.” And users will now find it as part of the Google Analytics website.

For more on both changes, including a screen shot from the new consumer-level product, read the full article on Marketing Land.


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About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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