Good morning: Media is changing

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Good morning, Marketers, the times are changing and so are the traditional media and technologies we’ve used for years.

Before the pandemic, I admit I wasn’t that impressed with finding a QR code on a magazine ad. At that time, I was probably also questioning my resilience in consuming a form of print media. 

I also wasn’t listening to podcasts regularly back then because I hadn’t yet acquired smart speakers, and I found earbuds intrusive and distracting. Now, while spending more work and recreational time at my residence, the speakers are always going.

That’s the user side. What about the shifts in backend technology that are making QR codes, podcasts and even print ads something different in 2022? 

What’s changed is that the cookie is fading, so publishers and streaming services are upping their identity, measurement, attribution and targeting capabilities. These really aren’t the same media from even a couple years ago because all the old channels and tools are changing.

Chris Wood,

Editor

Shorts

Before all the chocolates get eaten and the long stem roses wilt, let’s have a look at the top performing Valentine’s Day video ads, according to ad automation platform AcuityAds:

1. Victoria’s Secret, “Feel the Love” (6,650,287 views)
2. Pandora Jewelry, “Celebrate Your Little Acts of Love” (4,573,790 views)
3. The Bouqs Company, “Valentine’s Day 2022” (4,126,349 views)
4. Swarovski, “For the One You Love” (3,193,447 views)
5. Teleflora, “Love Out Loud Truck” (2,885,657 views)

About The Author

Chris Wood

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country's first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on "innovation theater" at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.