Good morning: Digital transformation is about preparing for the future

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Good morning, Marketers, and changing situations require more digital transformation.

Looking back now over the last two years, it’s becoming clear that the accelerated shift to digital operations wasn’t just about adapting to remote work and public safety measures – it was also about being more nimble and prepared for future changes.

Marketers need real-time data in order to keep up with their omnichannel customers and changing concerns in their lives. Marketers need to know immediately if their ad campaign is getting results so that they can optimize if it isn’t. And they also need to know about supply chain issues, the sooner the better.

To find out about how organizations of all sizes are managing their transformations, we at MarTech are gathering together top minds in marketing and technology for our multi-day MarTech virtual conference March 29 & 30 (registration is free). There will be 45+ sessions and so many fellow marketers beyond that attending, sharing ideas and thinking about how to gain success with all these changes going on.

Chris Wood,

Editor