Good morning: Back to work

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Good morning, Marketers, and back to work.

However you chose to spend the holiday — at home or traveling, with immediate or extended family — we sincerely hope it was good for you, and a welcome respite before the succession of big holiday shopping days to come.

Those of you marketing to a consumer audience have reason for optimism given the predictions released by Adobe last week (see below). Adobe is a valuable source, because it bases its data not on surveys of consumer intent, but on what it sees consumers actually doing based on its privileged access to a vast quantity of online activity.

As we’ve said before, one thing that’s going to leave its mark on this holiday season is the supply chain. Under-promise, be transparent and your customers shouldn’t blame you.

Kim Davis

Editorial Director

Poetry corner. “This Xmas beware/of toys/collecting data, dolls/asking personal questions.” from Rae Armantrout, “Contingencies” in Conjure (Wesleyan UP, 2020)

About The Author

Kim Davis

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.