Good morning: ANA supports humanitarian efforts in Ukraine
ANA members are scaling back or ceasing to do business in Russia as ANA underlines the importance of bearing current events in mind when messaging customers.
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.
Good morning, Marketers, and marketing and advertising industries respond to Russia.
At a time when it feels like there’s little that can be done it’s good to see the marketing and advertising industries doing what they can. According to data from the ANA, 23 percent of ANA member respondents do business in Russia. Of those, 25 percent have suspended or reduced their media spend in that country. One third say they intend to cease or scale back operations in Russia.
“The ANA strongly supports and applauds their actions and those of the greater marketing community to assist with humanitarian efforts in Ukraine and promote peace,” the group said in a statement.
Surveying its members on what marketers can do, the ANA heard responses that echo some things we’ve been suggesting here: “Be mindful of our activities during times of crisis. If we are connected to consumers and culture, we need to be thinking through the context within which our messages are received.”
The truth is, no matter how great your product or service and how polished and relevant your messages are, understand that many people have other things on their minds right now, and tailor your tone accordingly.
People. Suzanne Spence has been named CEO at Mobkoi, the mobile advertising platform owned by The Brandtech Group. Mobkoi’s client base includes luxury brands like BMW Group, Bose, LVMH and Richemont. This is a short journey between desks for Spence, who was previously CEO at Brandtech’s Mofilm, a video content creation network.
Spence was previously head of brand partnerships at social story-telling platform Wattpad, prior to which she spent almost ten years at Google, working primarily with YouTube. The Le Pape brothers, who had been co-CEOs of Mobkoi will become co-Chairs.
New on MarTech