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Are you getting attribution wrong?

Nothing is more top-of-mind for marketers than attribution. It’s a complex topic, and there are lots of questions. This guide from AdRoll examines the history of attribution models and dives deep into platform data, third-party research and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines […]

Digital Marketing Depot on November 15, 2016 at 6:10 pm | Reading time: 1 minute

Nothing is more top-of-mind for marketers than attribution. It’s a complex topic, and there are lots of questions.

This guide from AdRoll examines the history of attribution models and dives deep into platform data, third-party research and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks.

Visit Digital Marketing Depot to download “The Blended Attribution Playbook” to learn more.

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Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land, MarTech and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.