Are you getting attribution wrong?
Nothing is more top-of-mind for marketers than attribution. It’s a complex topic, and there are lots of questions. This guide from AdRoll examines the history of attribution models and dives deep into platform data, third-party research and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines […]
Digital Marketing Depot on November 15, 2016 at 6:10 pm | Reading time: 1 minute
Nothing is more top-of-mind for marketers than attribution. It’s a complex topic, and there are lots of questions.
This guide from AdRoll examines the history of attribution models and dives deep into platform data, third-party research and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks.
Visit Digital Marketing Depot to download “The Blended Attribution Playbook” to learn more.
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