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MarTech » Customer & Digital Experience » Get started with lead nurturing

Get started with lead nurturing

Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of buyers and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion […]

Digital Marketing Depot on April 26, 2017 at 7:51 pm | Reading time: 1 minute

Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of buyers and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase.

According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59 percent of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success.

Read this white paper from Oracle to discover even more ways to improve lead nurturing and increase revenue. Visit Digital Marketing Depot to download “Lead Nurturing: Guide for Modern Marketers.”


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About The Author

Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land, MarTech and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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