What to get right before launching a global business
Columnist Thomas Stern shares how taking care of business at home helps ensure global success.
Taking your brand to an international stage is exciting. You reach untapped audiences and expose your brand, product and services to a global market!
But with every great opportunity come challenges, and a global presence means time and resources must be dedicated to understanding new buying habits, laws, and, of course, online behaviors.
Today, search results are more and more personalized, and they vary by country, even if browsers, devices and search terms remain the same. With the search engines constantly changing and evolving, what happens when you add the international component to your website?
Before you kick off a global campaign, it’s important to develop a marketing strategy with a local audience in mind. Consider the following four points on how to best engage your target audience, bridge cultural differences and successfully promote your brand globally.