Four new search trends in mobile app discovery
Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it’s your app they discover and download.
Recently, Google reported 80 percent of users churn within three months of downloading an app.
Meanwhile, over on TechCrunch, a study showed people only interact with a total of 30 apps per month. Those numbers are fairly significant, but not surprising considering the large number of apps available.
Not every app downloaded will resonate with people, and not everyone can design a “must-have” app like Snapchat, Candy Crush or Pokémon Go. Popular apps have an exceptional amount of talent, backing and luck involved in designing a long-lasting hit, and they must also continually compel users to open and interact with it.
So, besides a small miracle, how can new app marketers break through the noise? Let’s take a look at four new growth trends in mobile app discovery.
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