Facebook Strengthens Native Ad Tools For Audience Network Placements
Today Facebook's native ads received a big upgrade with the addition of new templates, an ad manager and horizontal scrolling capability.
Just over a year ago, Facebook launched “Audience Network”, a mobile ad network that helped extend marketers’ reach outside of Facebook. One of the unique ad options offered was a native ads API for both iOS and Android devices. Today native ads are getting a big boost with the release of new templates, a native ad manager and the addition of horizontal scrolling.
Publishers looking for an easier route to app monetization will enjoy new native ad templates. These templates allow users to customize everything from height and width to title and button color. This will allow publishers to change the native ads quickly and easily to match the current app environment.
Another boon for publishers is the new Native Ads Manager that will help to store and deliver ads. This will be the biggest help for displaying multiple ads with a vertical or horizontal feed or to refresh ads. Native Ad Manager will pre-load 10 ads and deliver based on projected yield.
Lastly, Audience Network will now have the ability for horizontal scrolling ads. This will be available in both templates and the native ads manager and will help advertisers maximize the number of ads within a set amount of real estate.
For more information see the announcement on the official Facebook Developer blog.