Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Facebook Reveals The Internet.org Platform – A Framework To Help Connect The Globe

Facebook Reveals The Internet.org Platform – A Framework To Help Connect The Globe

A new developer platform will help extend Facebook's Internet.org effort to connect all humans to the internet.

Greg Finn on May 4, 2015 at 8:57 am

facebook-f-logo-1920Just over 2 years ago Facebook announced Internet.org, a service aimed at increasing connectivity in developing countries with the goal of connecting all citizens. Today Facebook is going a set further with an Internet.org open development platform that will be free for any users or developer.

The goal of the Internet.org Platform is simple: to facilitate the creation of free basic services. These should be non-exclusive to specific mobile operators and simple in nature. Facebook won’t be running ads within the platform, companies need not pay to be included, and operators won’t charge developers for the data people use for the services.

In order to participate developers must meet three criteria:

  • Help others explore the internet
    Developers should help bring a valuable service to users that “encourage the exploration of the broader internet wherever possible.”
  • Efficient services
    These apps need to be efficient in order to be economically sustainable. Developers will need to create services that are not data intensive to be included.
  • Technical compliance
    Sites and services should be optimized for use on feature and smartphones in limited bandwidth areas. A full technical guide has also been created.

For more information, see the official Internet.org Platform.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.