Facebook Highlights Your Hobbies With New Enhancements To Reading, Fitness & Entertainment Actions

Those heavy users of Facebook lifestyle apps will soon be able to share more information with their friends that will gain more engagement. New actions will be displayed for these apps that will more accurately express just what was performed/seen or read. The new actions for lifestyle apps are as follows: Fitness: run, walk, bike Books: read, rate, quote, want to read Movies and TV: rate, want to […]

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Those heavy users of Facebook lifestyle apps will soon be able to share more information with their friends that will gain more engagement. New actions will be displayed for these apps that will more accurately express just what was performed/seen or read.

FB-Lifestyle-Apps

The new actions for lifestyle apps are as follows:

  • Fitness: run, walk, bike
  • Books: read, rate, quote, want to read
  • Movies and TV: rate, want to watch

Each of these actions will provide a more compelling, descriptive experience that follows along with  the new News Feed announcement from last week.

FB-Lifestyle-Apps-Nike

This added post information has tested well, apparently. According to Facebook the interaction of these new lifestyle posts has been “dramatic:”

We’ve worked with a variety of lifestyle app developers to tailor the new actions and News Feed stories to meet common use cases. For example, the new fitness stories dynamically update when someone finishes their workout, and early data shows that average likes per story have increased by more than 2x.

FB-Lifestyle-Appp-GoodReads

Here’s a list of apps that have  put these actions to use:

For more information on these actions, see the specific for fitness, books, and movies and TV documentation pages on Facebook.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Greg Finn
Contributor
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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