MarTech » Performance Marketing » Facebook Forms “Creative Council” And “Studio Edge” To Help Ad Agencies

Facebook Forms “Creative Council” And “Studio Edge” To Help Ad Agencies

Two new announcements were made today that will help ad agencies stay educated and up-to-date on products while also being heard. Facebook Studio Edge is an addition to the Facebook Studio that will keep agencies up to speed on Facebook products and best practices. Facebook Studio was launched last year in April with a goal […]

Greg Finn on June 19, 2012 at 8:03 am | Reading time: 2 minutes

Two new announcements were made today that will help ad agencies stay educated and up-to-date on products while also being heard.

Facebook Studio Edge is an addition to the Facebook Studio that will keep agencies up to speed on Facebook products and best practices. Facebook Studio was launched last year in April with a goal of helping agencies work more effectively with Facebook while showcasing top agency work. Facebook Studio was a big step for Facebook as they embraced brands instead of selling direct, and the Studio Edge will continue the relationship offering 10-15 minute interactive courses, exclusive to agencies.

The Facebook Studio is also being revamped with a new directory, agency listings including creative work and achievements:

The “Creative Council” was created to be both a sounding board for Facebook product ideas and agency needs. The Creative Council will serve as the creative counterpart to the 12-member Facebook Client Council. The initial Creative Council members are as follow:

David Droga, Founder/CEO, Droga5
Nick Law, CCO, R/GA
Jeff Benjamin, CCO, JWT
Colleen DeCourcy, Founder/CEO, Socialistic
Linus Karlsson, CCO for Global Brands, McCann
Mike Lazerow, Co-Founder/CEO, Buddy Media
Rob Feakins, CCO/President, Publicis
Mark Tutssel, CCO, Leo Burnett
Amir Kassaei, WW CCO, DDB
Mark Waites, CCO/Founder, Mother
Toshiya Fukuda, CEO ECD, 777
James Hilton, CCO, AKQA
Rob Reilly, CCO, CPB
Tor Myhren, CCO, Grey

Studio Edge will be soft-launched to select group of Facebook agency pilot partners over the next few weeks. The Creative Council will have its inaugural meeting at the Cannes Lions festival.

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About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.